In Hump Day Hangouts episode 202, one participant asked if an IFTTT network ring around a Youtube Channel (that is triggered by video uploads) will be triggered by a live event.
The exact question was:
If I create an IFTTT network ring around my Youtube channel so it triggers whenever I upload a video, does this also apply to live events? If I create a live event first before I stream to poke long tail keywords before I commit will this trigger the IFTTT and create all those branded backlinks to my live event.
In episode 127 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if you need to add 100-200 properties linked to your YouTube account to get a real boost on videos that are syndicated through IFTTT.
The exact question was:
I read somewhere that we should have 100-200 properties linked to our Youtube Account to get a real boost on videos syndicated thru IFTTT. I'm beginning on Video SEO now (and loving the speed!) and just got a little confused about it.
Adam: Well, we are now. Hey, everybody. Welcome to Hump Day Hangouts. This episode 124, on the 22nd of March 2017. We got almost everybody here, I think Hernan is out doing something amazing or I don't know. Actually, he's just not here. Anyways, let's go around and see what's up with everybody. Sorry about my non video, I know everybody is just looking forward to seeing me, but apparently my bandwidth isn't so great, here, while I'm on the road. Let's see picking the top right.
Bradley: The problem-
Adam: Is it?
Bradley: The problem is, Adam, my beard isn't as majestic as yours.
Adam: I know. I'm getting tied down. Now, that I'm getting it trimmed regularly and I don't look like a hobo, I'm being cut off on the camera. We'll start in the top right, Marco, how's it going, man?
Marco: Hey, what's up man? Doing good. Just lots and lots of spam, I mean testing.
Adam: Good recovery. Chris, what's up, man?
Chris: Doing good. Good to be here on another Hump Day.
Adam: I second that. Bradley, how are you doing, today?
Bradley: Happy to be here. I got lots of questions, already, so I'm ready to go.
Adam: All right. I think, this morning everyone probably heard, I'm going to let Bradley talk about this a little bit, because Bradley is going to be working, or sharing some information about the case study. Actually, I'll just kind of hand it over to you, Bradley, if you want to tell people about the [inaudible 00:01:30] case study stuff.
Bradley: [crosstalk 00:01:32].
Adam: Tell them about that, and we can pop some links in there for people, if they're interested.
Live Rank Sniper Webinar
Bradley: All right. Yeah. Sorry, guys, I'm looking at a text file to grab some links that I can drop on the page. All right. Peter Drew, a great developer, a friend of Semantic Mastery, the link is on the page, now, guys. He launched Live Rank Sniper, it's been in beta for like a year. No shit. I've been part of the beta testing group. I like to jump in on every one of Peter Drew's products, because they're always really good. Anyways, I've been using it on and off again for about a year, but I haven't used it much, but the launch is obviously happening today. I'm sure you guys have gotten a million emails about it, from us as well as many others. It's a great product, and in fact, we're having a webinar, so I dropped the links on the page, guys. By the way, did we check to make sure the page has got the video right? Let me just double check-
Adam: [crosstalk 00:02:27].
Bradley: Sorry guys. Yeah. Okay. It's good.
Adam: We're good.
Bradley: Anyways, I dropped the links on the page, but we're having a webinar with him tomorrow night at 7:00 p.m. eastern, I believe. Is that correct? I'm looking at-
Bradley: Yeah. 7:00 p.m.
Adam: Yes. 7:00 p.m.
Bradley: 7:00 p.m. eastern. It's a great product and I was originally going to just do two projects as a case study, as a bonus for anybody that purchases through our link, but knowing two wasn't enough, apparently. I've actually got like four separate, or excuse me, four local case studies and another one, which is a near me case study that I've been working on diligently since Saturday. Literally, I've spent the last four days working on these case studies and I hope to have them 90% complete by the webinar tomorrow. If not, we'll just setup a membership site or something, or whatever that we can add the additional remaining content into. It's working really, really well. I absolutely love it.
It's a really simple software to us, there's a very little learning curve, and it does what it's suppose to do and it does it well. It basically pokes keywords, but what's great about it is it pokes keywords using scheduled live events, which means you don't have to actually stream any videos, so essentially it just creates the live events and then it goes and it ping's them, it gets them indexed. It's a you bot, guys, so the bot just runs in the background and it will go schedule the events, use a spintax, you can add geo coordinates like the location meta tags, that kind of stuff.
Tags, I said, I think I mentioned spintax, already, but you can schedule, you can add unlimited accounts, YouTube accounts to the software, which means you can, I think it does, I think Peter says it does 15 live event's persona, or per account that's added to the software, but I've been testing it heavily over the last few days, and I've seen it go up to as much as 25, so I'm not sure exactly what the number is, but the point is that it goes out and schedules all these events, and then it ping's them, and then [inaudible 00:04:38] anyone that lands on page one or two of the indexed scheduled events then it will put them into a text file.
Then, you can actually use the software to stream a prerecorded video directly to that live event, if you'd like, or you can just delete everything and you know, which keywords are going to rank, because it's just like any other poking software in that respect. I like it, because it doesn't require any video uploads at all, but you can use it for money channels, which is what one of the sites in the case studies that I'm working on, or one of the YouTube channels is an actual money channel. I didn't see any reason, I mean, I've used about 25 different YouTube channels in the last four days, because I've got batches of five.
I've got one group of seven channels, and all the other groups are five channels per campaign, essentially. That allows me to do up to 75 videos in one round. It's really amazing. I really like the software a lot. I've been using it real heavy the last few days and I can see that becoming more and more a part of my normal strategy. Once poking has been done and I've identified keywords, depending on how I set the campaign up originally, I may do that through the money channel, so that I can just stream prerecorded videos, that works great for client channels, guys, because if you've got good videos from clients that can be ranked, using livestreams then that's a great way to do it.
Because remember, you can take the same video and livestream it over and over again and it's going to be unique every time. [inaudible 00:06:10] that way, but if you've got decent quality videos anyways then it wouldn't really be considered spam in my opinion, unless your competitors complain about it. Other than that, if you want to test keywords, it does it very quickly.
You don't have to worry about any videos, and then you can go back through, if you're using like persona channels, for example, you can go back through, delete everything, but you'll have a record of what ranked, and then you can use other software, or other programs, or whatever you want to actually upload or publish the videos for those keywords. It's entirely up to you, but I've been working on it heavily for the last few days. It's called, Live Rank Sniper, Scott, I just saw your question come in, or your comment. Yeah. It's really, really cool, and again, we're going to be on a webinar with Peter, tomorrow night and anybody that purchases through our link is going to get access to the case study details that I'm going to be sharing. Check it out. Okay?
Adam: Yeah. Awesome. By all means go signup for the webinar. Check it out. It's one of those, obviously we don't tell people to buy stuff that they're not going to use, but come check out the webinar, see if it's something you can put in your toolbox.
Marco: I have an announcement, if I may.
Bradley: Mm-hmm (affirmative).
Marco: I'm going to be doing another webinar. Another one of those, just super secret spicy hot type shit webinars, where I tend to give the farm away. If people want to learn more about the knowledge graph, knowledge panel, RankBrain, how you can even train the bot to see whatever you want it to see. I talk about that, and ambiguity, and complexity, and get some more of my secrets. It's being setup, we don't have the webinar page ready, yet, as soon as we have it ready we'll mail it out, and I'll also post it in our group, so that it's available to everyone. Now, here's the caveat. Right?
This one is going to be offered live only, barring technical difficulties, once it's done, and I'm sorry for those who cannot attend live, but if you do not attend live it goes on pay per view, no, we're not going to make any exceptions, there won't be any reason, nothing. It's going into the Marco retirement fund, excuse me, it's a pay per view, and that's it. I suggest try to get it live, try to be there, it's going to rock. Again, I'm going to give everything away that I can and I hope to see you all there. April 3rd, tentative. We will be giving more information during the week, as I said in the groups, in email, so just stay tuned.
Bradley: Yeah. Cool. All right.
Adam: One more quick one, real quick. Also, next week we've had a lot of questions about this and with the RYS Stack, stuff that you can now get through Serp Space, and it's something that we offered for a while, we're going to be explaining more about that, how you can apply it, how you can order it, when to order it, things like that. That's going to be next week, so if you're interested in that just keep your eyes open, we'll be holding, it's going to be a short kind of informational webinar about RYS Stacks and how you can do that. That's going to be awesome. That will be late next week.
Bradley: Yeah. That's next Thursday, correct?
Marco: Mm-hmm (affirmative).
Adam: Yeah. We'll be sending out some more info, so you can decide if that's something, you know, if you're doing client work, or your own stuff, why you would want to do it, stuff we're going to cover in the webinar.
Bradley: Yeah. Okay. All right. The last thing, I think, well, somebody had a question about Live Rank Sniper, “Will it work for launch stacking?” Yeah. It will probably work really well. I haven't tested it with that, yet. I'm testing it with near me keywords, which are national. It's doing fairly well with that, it's working like crazy for local. For near me keywords it's working okay, but I just started really heavy testing it. The last thing about that is, but for launch stacking stuff, because those keywords are new, they will probably perform will, but you'd have to play with it, I suspect it would perform more, but I don't know. One last thing, guys, we started our livestreams on a daily basis, we're doing, each one of us, Monday is my day. Hernan has Tuesday. I know, I think Chris, do you have Wednesday?
Adam: Chris is being oddly silent.
Bradley: Okay. No, but it's Wednesday. I think, Adam has got Thursday and Marco's got Friday.
Marco: [crosstalk 00:10:36].
Bradley: Okay. We started doing our Facebook livestreams and it's just once, Monday through Friday, each one of us are going to jump on and just do a quick livestream rant about whatever we want to talk about, but I know we talked about this months ago and we never actually got it started, but we started it this week. Monday, was the kickoff of that. So, if you guys have anything that you would like for us to talk about, this is not a Q and A, like a marketing question and answer like a how to, if you have questions about high level stuff, mindset strategy, or anything else, whatsoever outside of technical questions then you can post them at rant.semanticmastery.com, it's a 100% anonymous, so we won't even know who's submitting comments or stuff for us to rant about, but anything that you guys would like for us to talk about outside of technical answers, like how to stuff, just post there. Again, that's rant.semanticmastery.com. It's a Google form, you can submit anonymously and then that will give us stuff that we can pull from for content for our daily livestreams. Okay?
Marco: Okay. Yeah. I just want to add that if you're sensitive and you're offended easily, and you don't want to cry then don't be there on Friday when I'm on.
Bradley: Yeah. Their raw, guys, these aren't going to be polished, at all. The occasional cuss word is going to, in some cases the frequent cuss word is going to slip. It's rant mastery, you know what I mean? If we want to rant about something, we're going to rant. Just know that it's going to be unfiltered, so if you have sensitive, if you're sensitive to that kind of stuff just don't watch. That's all. All right. Okay. Cool. We're going to go ahead and jump into questions guys, unless there's something else.
Adam: Yeah. Let's do this.
Adam: Yeah. You're good.
Bradley: Okay. Finally, it's slow. This is the Rant Mastery page that you'll be taken to, guys, if you go to rant.semanticmastery.com. All you got to do is put in your comment right there and watch this lovely video, that has become the motto of Semantic Mastery. All right. With that said, let's get into questions. You guys seeing my screen okay? Hello?
Adam: Good to go. I've got your whole screen.
Duplicate Content Issues From Copying Product Description And Canonical URL Tag Of Original Product Page To A WooCommerce Affiliate Site
As far as for ranking purposes. Right? Google is going to look at your page and it's going to recognize the canonical is pointed to the original product page and it's going to pass the credit to there. If that makes sense, so you don't want to canonicalize something to another domain unless you're intentionally trying to push the relevancy to that page. Right? Because canonicals are typically used within the same domain. You can do cross domain canonicals there's no doubt, but there's really no reason to do that, unless their both your domains and you're trying to push credit from one domain to another, but in this case as an affiliate you don't want to push the credit to the original product page, because if so then you're basically passing any authority that you had over to there. Does that make sense?
Yeah, again, I wouldn't do that. I would not canonicalize it. You can take the product description, I mean I don't know what the legalities of that are, I'm not an attorney, but personally I just copy the damn product description, I might add a couple of lines of text above it, or below it to make it somewhat unique, but other than that, I would definitely not canonicalize it. Okay.
Redirection & Duplicate Content Concerns WIth SEO Switchbox Strategy
This is something that would probably be difficult to find on our YouTube channel, but there is something that I did want to point this out for people that are new, if you go to our YouTube channel, guys, for example, if you just go to YouTube and you search, I'm going to just walk you guys through this, and then Dean, I'll finish answering your question. Excuse me. Why did I just type that into there? If you just go to Semantic Mastery, search it, and then just go to the channel, so click on the channel button, and Dean, I know you probably know this, but this is more for the benefit of new people.
If you click this little search icon here, guys, and search, because of all the Hump Day Hangouts and because we actually have a team that splits up our Hump Day Hangouts in the individual questions and answers, a lot of the times some of these questions can be answered just by going to search channel. You just type in your query, here, and hit enter, and then you can kind of look through there. Again, Dean, I'm going to answer your question in just a minute. The other thing is guys remember at the support.semanticmastery site, so support.semanticmastery.com we have a knowledge base, if you click on that, you'll see that we have, by the way, Adam, we need to change that, just as a side note.
Adam: Mm-hmm (affirmative).
Bradley: Our knowledge base, we have categories here that you can go into and look for frequently asked questions. Okay? Because that kind of stuff comes up often. Now, Deans question isn't really a frequently asked question, so I just wanted to point that stuff out guys, because people that are new to us might not know this, and this will give you a way to find answers to a lot of common questions. All right. Back to Dean, Dean when you do a-
Marco: If I may before you get into answering his question, I think, Dean just joined our Mastermind. If he did, then, he's more than welcome to post questions, more advanced questions in the Semantic Mastery Mastermind for webinars, or for us to answer them there. He has more availability to it.
Bradley: I know he joined RYS, I didn't know that he joined Mastermind, but that's awesome if he did. Okay. All right. Dean, to get back to your question, and I apologize for that, all right, so with the Switchbox SEO strategy or when you're cloning a client site, I've mentioned this before, but you don't, there's certain things that you're not going to do through your domain. Okay? Number one, is when you're syndicating content from the client's domain, it's going to be pushed out to the clients branded network, and the back links are going to point back to the client's domain.
There's really no other way around that, well, there is one other way around it, which would be to publish the post on your cloned domain that would go out to their network, then you'd have to 301 the post URL to the clients post URL, but you'd have to duplicate the post on the client site. You can see how quickly this gets out of hand. That's why we don't bother with that. My point is you don't, you cannot do the content marketing from your domain, because there's no way without having to publish the post twice, once on your domain, and then once on the client's domain, and then redirect from your domain to the clients, your post URL to the clients post URL.
Then, if the client ever looks at their branded syndication network and they see your domain, that's going to bring up a question. Right? You cannot do that. Remember, the client is paying you for content marketing, too, if that's part of your SEO strategy. That is absolutely part of my SEO strategy. Right? Content marketing and SEO are one and the same in my opinion. They go hand in hand. When I do content marketing, it goes from the client's domain out to the clients network. There's just no way around that, but that's what they're paying for, so it's not a problem. Right? To me, it's not an issue.
The other thing is when you're building citations, when you build citations, you got to build them directly in the client's domain, not to your domain, or else you will screw up the NAP. Right? If you're listing your domain in the name, address, and phone number, the NAP, if you put your domain in there then it's going to screw up the NAP data, so you cannot do that either. You got to build citations directly to the client's domain. Does that make sense? Those are two examples, or two instances where the Switchbox strategy doesn't work.
What I do with the Switchbox strategy, where I clone the site, it's strictly for pages, not for posts. It's the core of the site that gets cloned, and then everything is on a one to one ratio, so it's a page by page redirect to the clients site, and then I do external link building to that page, so you guys know that the majority of the SEO work that I do, or the kind of SEO that we practice is we do mostly the IFTTT networks, and other tier one links like citations, and press releases, and things like that. But, the majority of external link building that we do, or inbound link building that we do is too the tier one properties, not directly to the money site.
That's what I'll do with the 301 domain, that's my own domain, is if I'm going to be doing additional external link building, which we do from time to time, when it's needed, then I will do that to my domain, that's 301 to the client's domain. In the event that the client decides that they don't need me anymore, I can lift the 301 or remove the 301 redirects from my domain. The client still gets to keep much of the SEO work that was done, because all the content marketing is going to benefit their site. All the citation work that you did is going to benefit their site.
The only thing that you're going to end up recovering is any external inbound links that you built. Right? That's going to be pointed at your domain, when you lift those redirects it's going to remove them from the client's domain and their going still be pointing at your domain. It doesn't mean that when you remove the redirects your clients domain drops out of the index, and yours is replaces it. That's not the way it works. Chances are if you've done everything right the client's domain may see a little bit of drop, but they'll probably still be strong, anyways, because of the content marketing, the citation building, everything else that you've done. Right?
The client's domain will probably still be strong. However, your domain, now has already has a bunch of SEO work done from any external link building already in place, so you are not starting from scratch. You're starting from a position, a well placed position already, as far as, how much SEO work has been done to your domain. Does that make sense? It just gives you like a jumpstart on setting up a new site, because now you have a site that's already had SEO work done.
Of course, you're going to have to go in and change some graphics, you'll probably have to reword the content, somewhat, change contact information, stuff like that from the cloned site, it cannot be a copy of the clients site, obviously. When you revive it as your own, I mean, if that makes sense, but you can change all that stuff out, swap out some details and then you can sell that site or lease that site to another provider, another contractor, another business in that same industry in that same city. Right?
Or, you can keep it as your own and use it as a lead gen site, that's what I do. That's typically what I will do, and it's only happened a handful of times in my career, but I've done that where I've ended up turning the cloned site, with some editing, or some modification into a lead gen site, and that way it's my asset, and that's why I do that guys, so that as I'm building up client asset, at the same time I'm building my own assets with no additional work on my part. Does that make sense? Okay. Well, hopefully that was clear, Dean. We're going to keep moving we've got a lot of questions to get through today.
Anyways, with that said, let's see … It's up to you, you're going to get more authority out of it, Wayne, I just had to read the question a couple of time and process it. You're going to get more authority out of it. It will be better if you swap out the Google accounts with the ones that you already had. It's a little bit of manual work on your part, I know that. Depending on the service provider, I know at SerpSpace, we will go in and make changes, we charge a service fee for it, but we'll go, we'll have our builders, if we built the network for you, you can submit a support request, and ask for it to be, the network to be reworked a bit, if you explain that kind of stuff, and provide the details, and we will do it.
Now, if we didn't produce the network for you, if you bought it from another provider, don't send it to us and ask us to fix it, because we're not going to. If you bought it from us then I know you can submit a support ticket and just pay a service fee. I don't know what that is off the top of my head, I think it's 20 bucks, but I could be wrong, to go back in and edit it and swap those profiles out. What I mean by that YouTube, Google Plus, the GMB, and Blogger, you can swap those out if the details our provided. All right. Again, we charge a service fee for that, unless that was made up front when you ordered the network. Even then, I think we still charge a service fee for custom stuff like that. Okay.
Adam: Also, real quick, just something to say, because I saw a couple of support tickets about this, and people are like, “Hey. You know, why should we buy network via SerpSpace,” and I'm not going to say that we never make mistakes, obviously it's a human process, but our quality is very high and if there are mistakes they get fixed.
Adam: That's just one of the reasons why buying through SerpSpace makes sense. I mean, it's the process that Bradley developed and we've ported that over so that other people could take advantage of that. I just wanted to put that out there, too, since there are questions people ask and fairly so, “Why should we buy through SerpSpace?”
Marco: Yeah. That's exactly what I was going to, well, one of the things that I was going to say is we have the experience. We've been doing this for years and years. We have it down to a process. If we get it wrong, we do what we have to, to fix it. Now, if it's something like this, where I don't see any wrong in this, it's just that he wants the clients Gmail account to be the one that's triggering everything and in charge of everything, we do go in and fix it. We charge a minimal fee of 20 bucks. I mean, come on, it's like, yeah, sure go get it fixed, but what sets us apart? Why should you buy from us? We're the originators, guys. We do it right.
Bradley: Yeah. And, it's 100% manual, guys. These are completely hand built. Everything that we do in SerpSpace is 100%, as far as the network building, 100% hand built there's no automation involved, whatsoever. Because of that they're stronger. They stick longer, for the most part, unless you're doing some really nasty spammy stuff. Also, in case something goes wrong or you have a custom request like this it's easier, because it just gets routed back to the original builder, so they're already with the project, because they built it and they can go in and make those changes very, very quickly. Right?
Otherwise, the only other thing, Wayne, is again, if it's another service provider they probably won't do that for you, but you can do it on your own. To do something like that on your own it would take you probably about an hour. Depending on how much you think your time is worth, if you have, again, if you bought it from SerpSpace and asked us to fix it then it's a small nominal fee, and in my opinion it's definitely worth the money, because if it takes you an hour, I think an hour better spent doing something else.
It is kind of a pain in the ass, because you have to go in and not only update the applets inside of IFTTT, but you got to go through all of the properties that are interlinked, if they're interlinked properly and swap the URL's out. If that makes sense? Okay. Again, a little bit of a pain in the ass, but it can be done manually. It would probably take you about an hour, or you could ask your service provider, chances are they're going to deny that, but you could always ask. I think, it's going to be stronger if you swap those out, you can proceed the way that it is, but just know that you're not going to be pushing authority into that one profile, or brand account as much as you would if you were using the actual client accounts that were set up, originally. Okay.
Let's take a look at that real quick. What I would suggest is using multiple DNS services, so that you're not just using one. If you look at IP ranges, so go to cloudflare.com IP's guys, here's the IP ranges. Okay. That's what you got. Right? These are ranges, here, so you can see zero to 20, so there's 20 IP's, but those are class D, so that you'd get, these are all on the same, the only thing that's unique is the last part, what do they call that? Subnet, or whatever. My point is you do have a good list of IP's, but I won't recommend doing, because we've done that, too.
For example, in the Mastermind we talked about hybrid PBN's, I cannot get into the details of that, but hybrid PBN's are where you buy an expired domain, you build a PBN on the site, on the root domain, and then you build a bunch of sub domains, and you can host the sub domains on various IP's. Right? Remember guys you can create sub domains and map them using third party DNS services to other IP's they don't have to be on the same IP as the root domain. We talked about using various sources, you can use Amazon S3, you can use other Cloud storage accounts to host HTML files, you could do other hosting accounts.
You could do all of that and map the IP's, so that you have multiple IP's for a PBN cluster that's built off of one domain, with a bunch of sub domains all having unique IP's. Does that make sense? The way that you can do that is using multiple third party DNS services. My two preferred ones are CloudFlare [inaudible 00:30:38] and Amazon Route 53. Okay? They will give you a range of IP's and you can do what you're mentioning, but I recommend using more than just one, like more than just CloudFlare, is my point. Okay.
Marco: If I could just add. I hate this word, PBN, because it's not really PBN, what he's doing is he's probably buying either expired domains or domains with metrics, resurrecting them, setting it up, and then driving a link from that to whatever the destination is and that's not the definition of a PBN, because a PBN is a set of websites that are linked to each other and built for the sole purpose of providing a link. You had big PBN networks taking down where you go in and you'd get your URL and multiple, it depended on how much you paid.
What the tests are showing, right now is that a lot of these domains that you guys are buying, especially if they're expired, if you don't do your due diligence and if you don't look carefully at the back link profile, all you're going to do when you link over from that PBN to the destination is you're going to tank the rankings of the destination website. Remember, I'm warning you. I'm telling you what's happening. I'm not telling you from what I heard. I'm telling you from what I tested and what I know.
Bradley: Yeah. Now, what about, though, as far as using them as second or third tier links to power up first or second tiers?
Marco: That's what we would do-
Marco: First we said, though, we don't just have a website sitting there for the sole purpose of setting up, or sending a link. We'll add interpages, we will, I don't know if I should tell all our strategy, but IFTTT, some content marketing on the blog, so even the blogs start bringing in, the so called PBN, starts drawing traffic, starts making you money, and becomes really stronger than something just sitting there providing a link. Seriously, it's tested and it's what's happening. I'm not saying PBN's are dead, but they're a dying breed. You better get it right.
Bradley: Yeah. I agree with that. I mean, I stopped building PBN's months ago, probably a little over a year ago, because what I've been doing, and I don't even do this much anymore, but was buying spider domains using Bluechip back links to find them, scrap them, and then buying them and just rebuilding the old site with HTML download it from Wayback Machine, or archive.org, and just hack my link into the page, and that's it. The reason I like doing that is because they used to be real sites, right?
That way they look like real sites, still, and I don't have to worry about content marketing and all that other shit, because remember guys, you buy a brand new domain or an expired domain. You go in and you build a WordPress blog on it with new content and all that, and the other, even if it's in the same topical category that the old site was in, it's still a new domain, it's a new WordPress site, so it's going to look like a PBN, unless you really build it out to look like a real business website.
What I like about rebuilding old sites is that they look like real business websites, because they were real business websites. I don't have to worry about any of that stuff. Right? I don't have to worry about content, and siloing the site properly, and adding all the social profiles and all that crap, I don't have to do all that, but even now I don't even do that very much anymore, because we're able to get results, not doing it. Not having to do it as much. Anyways.
Marco: That's without bringing up the fact that you're linking probably from a sandbox domain over to your money site.
Marco: If you don't know how to get that so called PBN out of the sandbox quick enough.
Bradley: As far as this Cass, looking at the IP, like rocket IP's, I mean the price looks good, it's actually a really good price for IP's. The problem that I have with using any sort of providers like these is that they overload the hell out of their IP blocks, so that they end up with 100's of sites on shared IP's and because it's SEO hosting, it's a ton of spammers that have just got a bunch of spammy sites hosted on these IP's. Right? You end up, you put your sites in what they call bad neighborhoods.
All that is going to do is basically cause bad footprint issues, because links coming, and that's pretty common, guys. Over the last couple of years that's become more and more of a negative factor. Right? If you've got, that's why we always recommend for your money sites, especially, that you go out with good, you go pay for good hosting, and we've been saying that for years, because you don't want money sites being hosted in bad neighborhoods. All it takes to be in a bad neighborhood is to have a few really spammy sites in the same IP block, and that's one of the problems with shared hosting. Right? Especially cheap shared hosting.
These type of SEO hosts, here, they literally weigh over stuff the IP's way past capacity and the reason they do it is because they realize that the majority of those sites are used specifically for SEO purposes and don't generate any traffic. They're just websites sitting out there on the web, for the purpose of a back link, because of that for the most part, the vast majority of sites on the shared IP's don't receive any traffic, which means there's very little bandwidth usage, so they can overload the hell out of these IP's. Right? What happens then, is if anyone of those sites, or a number of those sites in that IP block end up receiving traffic for whatever reason, maybe the bots come crawling like crazy on a handful of sites, or maybe somebody actually strikes it lucky with a promotional campaign or something, who knows. If any amount of bandwidth, like if a number of those sites start to receive traffic it can end up tanking the whole entire block. Right? All of the sites go down.
That's another common thing you'll see with SEO hosting is that your sites, especially if you put uptime monitor on them, like Up Robot, or something like that, that would notify you of when the sites go down, you'll get hammered with notifications about how often your sites go down, and it's because, again, the IP blocks are way overloaded. I don't recommend it.
What your actual question about using a VPS, and using Cloudflare and various DNS services is a better way to go, in my opinion, than IP hosting, or SEO hosting and the reason why is because if it's a VPS you're going to have essentially dedicated bandwidth for that, that's for your particular VPS. You'll have a lot more control over that and a lot less chance of your sites going down. Okay. Make sure if you're going to do that, you got to get your SOA records, your name servers, your SOA records, all that stuff you have to be real careful about setting all that up Cass.
Okay. Tim's up next, he says, “Yes. I'm the real Vasquez,” so Hernan, he's saying that he's the real Vasquez.
Adam: Man, good day, too, Hernan's not here to-
Bradley: Defend himself.
Using Multiple IFTTT Accounts To A Client Site
Bradley:“Is it okay to have to or more IFTTT accounts directing traffic to website? Thanks, as always.” Yeah. Tim, absolutely, you can have as many as you want, you just got to consider the consequences of what you're doing. You know what I mean? It's absolutely fine to do that. It just depends on what you're trying to do. For a money site, I recommend always to just stick with a tier one network, a branded tier one network, only, if you're doing blog syndication. If you're doing YouTube syndication, you can stack as many networks as you want it makes no difference with YouTube as the trigger, it makes no difference.
But, with money sites I recommend only doing a tier one branded network only because that makes sense, that's normal for a business to share it's content to its own network of web 2.0 and social media accounts. Right? That's normal. That's logical. It's expected. When you start sharing the same content to persona accounts, for example, and the persona accounts the only thing they have on them is content coming from one source, then that is clearly used for SEO manipulation, and there's no way, it's like you can smell that from a mile away. You know what I mean?
My point is you don't want to do that, because that's a footprint issue. It just depends on what you're doing. There are instances where that makes absolute sense. Somebody was asking a few weeks ago on Hump Day Hangout about having a multiple authored blog, and wanting to set up a separate syndication network for each author, and was that okay, and yes that's perfectly fine, but I would, because you have a branded network around the main blog, then you have, if you have say four authors would you want four separate persona based, or maybe there real authors, there still personas, so persona based network rings with the same content. Yeah. That makes sense to do so because an author will share their own content, no matter where it's published to, they'll share it to their own social media accounts, most the time, for traffic generation and to show off their work and that kind of stuff. That's logical, as well.
They probably wouldn't be posting across their own personal social accounts, all of the content from that site, if there is other authors, too. Right? They'd just be posting their own content. In that particular case, using the author feed, which you can get from WordPress, using the author feed to trigger those persona based networks is the way to go. That way the persona based networks are being triggered by their, the authors content only. The branded network gets triggered by all content published on the site, but the persona or the author based networks would only get triggered by the author content, alone. Does that make sense?
Again, you just got to consider what you're doing and think about it, does it seem logical? Does it seem natural, or does it seem spammy? If it seems spammy don't do it. If it seems logical, or you could make it to where it's logical, and don't justify it, it's got to be like, in my opinion, it would be like if somebody were to review this would they come to the conclusion immediately that you're spamming, or would they have to do some more investigation to determine that? Right? Okay.
Earl, the main thing that I would see here with this is 40 or 50 more keywords you'd want to silo that site. Right? You're talking about a lot of different keywords that this site wants to rank for, so because of that, you're going to want to add silo structure, build silo structure into the site, so that's going to determine how you have your site siloed, compartmentalized. Right? How you have it siloed is how it's going to determine your internal linking structure from within the post. In other words, you got to place the post within the proper categories, or proper silos within the site.
You don't want to cross link from one silo to another, for navigational purposes it makes sense to do so, guys, like if you're optimizing for the visitor, for the user, human optimization, then it makes sense to link cross silo links. Right? It makes sense to do that, but I always recommend that you do that with a no follow link, so that you're not bleeding the theme of the silo. As far as pushing internal juice, so what they call page rank sculpting or I guess we call it equity sculpting or juice sculpting, now. Right?
You would want to use your do follow internal linking structure, internal links to only link within the same silo. Again, when you're trying to rank, if you're trying to rank a site for 40 or 50 more keywords as a flat site, which means no silo structure, whatsoever, that's going to be messy anyways. Right? I recommend that you would silo this site out and then depending on how you have your supporting articles stacked within the silos is going to determine how you're going to do your internal links.
That's going to cut way, way down on it, because you're not going to link from one silo to another unless you're doing it for navigational purposes in which case you're going to use a no follow link, and that doesn't really effect SEO, anyways. Does that make sense? As far as if there is a number of how many, I don't know, what that number is, I know that there is a law of diminishing returns that applies to internal links within a page or a post, but I don't know what the threshold is, where it really starts to have a negative effect or at least not have a positive effect, like a natural effect. I'm not sure what that threshold is. Marco, do have any insight on that?
Marco: No. No, I don't.
Bradley: Yeah. The only reason why I don't know what that threshold is, is I've never tested it, because typically the post, pages and posts on a site that I'm working on don't have anymore than two or three internal links, anyways. It's very rare that there's more than that. That's just because that's the way that the sites are siloed out. Okay? You could play with it, Earl, I recommend you should build silo structure into that site, and then you can start playing, once you have structure in place, you can start playing with posts, and link number of links within the post, and then you'll be able to determine if you're tracking your keywords, and you have your site siloed properly, then let's say in silo one you do three internal links from a post, within the same silo.
Then, over at silo two, in another post you do like 12 internal links and measure the kind of results that you see with your rank positioning, because if you see that one has a significant improvement over another, then you know you can start to through a process of elimination determine what's working and what doesn't. I mean, that's all we do, guys. Is we just set up tests all the damn time. All right. Cool.
Yes, Paul. No, first of all, I have seen some, it's kind of odd, I've been spending 10 and 12 hours a day in YouTube for the last four or five days, for real. I'm doing a lot of YouTube SEO work, right now, and I've noticed, it's interesting, but if you log in to a brand new account, the interface is completely different than what we're used to seeing, like even from this, it's different. It's way different. It's weird, because I only get that on new accounts, existing accounts I'm not seeing that, yet. It could have something to do with that, it's just that change is going on in the background.
I suspect that's probably the problems that you're having, Paul, so if Paul is experiencing these problems now, guys just be aware that it's probably coming down the pipe, we're probably all going to start experiencing them, as well. All we can do is just roll with punches. Right? It's all we can do. Yes, annotations are going to be deprecated guys, they are discontinuing annotations, after May two. It's going to be end screens and cards, only. Okay. All right.
We got enough time for a couple more, Tim says, “My dumb earlier question, let me clarify, how can I have two or more IFTTT wheels, I guess I should have said, and this may be just as dumb, two or more wheels on different accounts, all pushing the same money site homepage, or break it up to other pages on the site?” Yeah. Okay. I just explained that, Tim, so hopefully that makes some sense. You know, like I said, what I would prefer, I would recommend that you do is if you're going to build another tier one network, that's not branded obviously it wouldn't be branded.
You don't want two branded networks for the same site that wouldn't make sense, but if you had a second, like a persona based network that you want to use as a tier one network, you can get away with it, but you better be posting other content to that, besides the main site. You better be posting content from related content sources to that network, so that you're burying the content from your money site among a bunch of other content that's related and relevant. Right? Set it up as if it were a second tier blog syndication network. You can do that, I don't recommend it, but you can do it.
Using Generic Keywords When Sending Links To Yelp Citations
Also, guys, remember your Yelp page, depending on, at least there used to be, I don't know now, it's been a while since I've checked, but it used to be once you verified the Yelp page, the link, became a verified Yelp business, then the link would become a do follow link from Yelp. I don't know if they stopped that, it's been awhile since I set up a new Yelp listing, because now I outsource all that, but it used to be, so if it was a verified business listing it would turn to a do follow link from Yelp, but if it was unverified it would be no follow.
They might all be no follow now, I would suspect they most likely are. Keep that in mind, because remember no follow links don't pass anchor ratios. You can go more aggressive with Yelp, and you don't have to worry about it effecting your money site, negatively. I would still try to keep it so that's a natural looking back link profile, even if your velocity is completely unnatural, I would still want to keep the anchor text ratio somewhat natural looking, so it's not a 100% pure spam. Okay.
All right. Adam, is yelling at me, so I got to get off, guys. “What kind of links are you sending to citation sites, since they would be considered tier one sites?” The same that we always do, Ken, which is using contextual links of higher quality for tier one, to the tier one sites. In other words, your tier two links, which are pointing to tier one, use contextual higher quality links, from higher quality sites, if possible, and then you can throw a kitchen sink spam behind those, if you want. Marco's even seen through his testing in the lab more and more, Google is looking further and further out, now at back links. I would be cautious in throwing any kind of kitchen sink spam at all, now. Okay.
All right, guys. Sorry about the rest of the questions, I didn't get to answer. A lot of really good ones today, though. We appreciate everybody being here. By the way, don't forget rant.semanticmastery.com, go there to post content ideas for us for the livestreams. I think that's it.
Adam: Yeah. Everybody go ahead and sign up for the webinar if you want to find out about Live Rank Sniper and also we have these pages usually set up by Friday, at the very latest, so it's like we said, first come first serve, and if we get too many questions, obviously, we run out of time, but post your questions early and we try to answer them.
Bradley: Okay. Cool. All right, guys. Thanks for being here. We'll see Mastermind members in about 10 minutes. Thanks, guys.
Adam: All right, we are live. I'm sure we were live earlier like always. Anyways welcome everybody. Today is the 8th of March 2017. This is Hump Day Hangouts number 122 and we got almost everybody here. I guess it appears random so I'm gonna quit guessing where everybody's at and I'm just gonna say their names, so Hernan how's it going?
Hernan: Hey Adam. Hey Adam, I see you there. Hey Bradley over there. I'm pretty excited to be here.
Adam: What's up with the tank top? It's pretty warm down there?
Adam: Gotcha, I know. We're only separated by nearly, I don't know, like 10,000 miles or something.
Hernan: Yeah maybe.
Adam: Gotcha, all right well Marco speaking of weather man, how's it going?
Marco: It's nice man. It can't get any better. It's like 80, 85 during the day and it gets really cold at night. About 70.
Adam: That's tough. All right, moving right along. Bradley how you doing?
Bradley: Good, happy to be here.
Adam: Outstanding. Well I'll just launch right into it everybody. I think by now you probably know if you were interested in video powerhouse the launch is now over, so we'll have a sign up for you if you want to find out some more information about how you could get involved in that later on but if you were looking for launch bonuses and stuff that is gone. Just wanted to make that clear to everybody. We do have a very cool webinar coming up, so Marco do you want to tell the viewers what they can checkout next week.
Marco: Birds eye view, how much can I say without giving an arm? All right, I'm going to be talking about this during the webinar so it's okay. It's public. It's okay to talk about it now. What really bugs me about our space, internet marketing, SEO, just the whole deal is how people are mislead and the problem with human psychology is that if we're told often enough that something works, we tend to believe that it does even though it doesn't and so we keep trying to make it work because we're told that it's supposed to work. Now that's down right, it's either misleading, dishonest. I mean you name it. There's other people who don't know what the hell they're doing and they're selling in our space, right? And then there's other people who actually know the things that work and the things that will actually help people but they don't give everything. They call it informative but incomplete. I mean get the fuck out … Am I allowed to say that on Hump Day? Get the freak out of here man.
Bradley: Hump Day we want to try to keep it a little bit cleaner.
Marco: How can you do that man? You can expect more during the webinar trust me 'cause I'm angry. I'm upset, so what I'm going to do this coming Monday I'm gonna tell it like it is. I'm gonna say what's working and I'm gonna say why and I'm not going to show what I'm doing but I will get into what I've done to show that it is working. Look, let me tell you because I had a talk with my guy. You know how Mike Pierce and I go way back to when he was doing the social explosion plugin for Network Empire and I was a beta tester for that, so we're talking three, four years back. I can't remember how long it was.
Bradley: At least four years now.
Marco: Right. I was talking to him and you know he said that from conversation that we had we actually changed the way that SEO is being done. Now I don't see myself that way. I don't see myself as influencing the whole SEO community and the way that search engine optimization is done. I will go into what he said and the discoveries and the things that we know, right, because he's one of those guys who tells it like it is. I mean he doesn't just give you garbage. He'll give you actionable shit just like we do.
On Monday, even though I will go back to a previous webinar that I did last year on Iframes, it's not just going to be, I'm not just going to regurgitate the same information. Of course I have to do the foundation, right? I have to do the foundation but the rest of it I think is going to be on point and people who miss it, I'm sorry. I'm sorry and I feel sorry for you 'cause I'm in one of those moods where I'm bound to say anything.
Adam: Awesome, all right well the link is in the page [crosstalk 00:05:07]. Oh go ahead.
Bradley: I was gonna say quick question though. Are we, it's free to attend the webinar but only on Monday correct? If you're not there on Monday then we're gonna make it available but it's gonna be behind a payment gateway after the initial webinar. Am I right on that guys?
Adam: Yeah we had a few people, not a few, we've had several people who kept saying literally people were like, “You guys should charge for this,” and we're like, “Okay, well we'll do that.” So there it is. That's the way it's gonna be. We want to keep providing this and Marco, he's the one giving the information and he said, “I want to do this free up front, provide the chance for people to see this stuff.” So that's the way we're gonna do it but after that yeah we're charging.
Marco: Remember that most of the stuff that I give away for free, people are charging literally thousands of dollars for. You know this and they're not giving everybody everything that they're supposed to be giving them. I'm going to give it for free. Come get five, $10,000 worth of information for free. I'm not gonna pitch, although I will say what it is that I use to get the results that I get. Does that make sense? I'm not gonna pitch. I'm not just continue saying oh this rocks, and this and this and this and just mention my product over and over and over. I'm not going to do it at the end. I mean people know us well enough to know where they should go for stuff that works. That's just my two cents.
Adam: All right real quick I'm gonna hop back on. I've got Adam's quick book report moment. Now this is embarrassing. I noticed that this was in the background, so I just picked this up. This is kind of sad for somebody who's selling the click funnels. I've actually never read this book, so I'm gonna read that book this week and then another one that I'm reading and I'll definitely tell you guys about but the Blue Ocean Strategy. This is more on the business side of things but maybe I'll do a quick review of that, like a two or three minute video but so far it's pretty cool. It's about just kind of redefining the boundaries in terms of your business, which you know you can do for clients or whether you're doing SEO instead of just being another person in that shark filled water it's kind of defining your own game so anyways, good stuff.
Bradley: Awesome, thanks Adam. Okay so I guess we can get into questions now.
Adam: Let's do it.
Bradley: … You guys can hear me again.
Adam: We can hear you. [crosstalk 00:07:43]
Hernan: Yeah we can see your screen.
Bradley: I know there's an odd delay when you screen share on this new [inaudible 00:07:51] app. Okay so Mark O'Connell's up first. Hey Mark. He's been attending our hangouts for god knows how long, long time so thanks for showing up again Mark. He asked the first part, Marco it's directed at you and your back talking about using Varidesk or a stand up desk type thing, which could help. I'm not going to read that to you because you can read that but thanks for that Mark, that's a good suggestion. I know a lot of people are doing that stuff now, the stand up desk. Converting their desk to stand up desk using Varidesk or other sort of products like that. I've rad a lot of stuff about I guess sitting down now is what they consider is bad for your health like smoking was 20 years ago or something, I don't know.
Adam: I've heard the same thing. That or just if you can't do the standing desk, just get up and move. Don't sit there for an hour or two at a time.
Bradley: Yeah every hour get up and move around for five or 10 minutes.
Hernan: I can't sit around for an hour anyway. I have to stand up. I have to sit down. I have to lie down. I'm beyond Varidesk, I need surgery. I have to go have surgery. I'm beyond that. Once I heal and go through the whole process then yeah that would be an option so thanks Mark.
Duplicate Content Issues For Mobile And Desktop Website Source Codes
That's a good question. I guess it depends on if they have some sort of mark up to explain that in the code. That would be something that maybe, for example, a canonical would work with a mobile version of a site which is basically an exact duplicate of the full version of the site but just in a mobile friendly format. Then that could be considered duplicate content as well but a lot of times it depends. The way that I've set them up in the past has always been on a like an m dot subdomain. In other words, whatever the domain is I'd put a m dot subdomain on it. So it would be m.domain.com and then I would install the mobile version of the site but all I would do is set a canonical in the header, the HTML header of the site, the mobile version of the site to point to the corresponding pages on the full version of the site.
You also have to think that, and again I don't know this for sure, but if you have the mobile site on a subdomain it's considered a different domain. So I don't know that that would cause a problem anyways. Now I'm not sure that that's the case here Mark because you don't state whether it's on a separate subdomain or if it's just a redirect script that the text when a mobile browser is viewing the site and then redirects them to the mobile version of the site then that may be the case but I would imagine there should be some sort of markup that would eliminate that as being a potential issue. What are your thoughts Marco?
Marco: If it's on m.website.com, then the canonical should go from mobile to desktop right now as Google fully moves over to mobile, it should go the other way. It should go from desktop to the mobile. That's the way that you're supposed to be canonicalizing right now. I would just do it through the mobile all together because they're moving to it if they haven't done it all already. Now-
Bradley: You mean canonicalize the desktop to the mobile?
Bradley: Oh wow.
Marco: Absolutely, that's the way it's being recommended right now and that's the way that I'm recommending it to all of the people that I talk to.
Marco: Well it's mobile first.
Bradley: Yeah I know and I get that. Old habits die hard.
Marco: I know, yeah.
Bradley: That's quite a shift.
Marco: If you have a responsive website, and we're not talking about a subdomain, a canonical will take care of everything, right?
Bradley: Yeah, well he says right here at the last part of the question it states, “In the source code what is for desktop and tablet and what is only for mobile so it's very much like dynamic web design but both are there even though the mobile version of the specific piece of content is served just to the mobile users only both are in the source code. Do you think this could cause issues? Sorry for the long comment.” No Mark, I don't think it does. Again I don't know because I'm not that versed on mobile stuff yet. It's not something I spend a lot of time studying at the moment but if it's got separate mark up, then I'm assuming that's gonna resolve any issues but what I would do is reach out to Beaver Builder support and ask them specifically that question because I'm sure that that's been brought to their attention and if it hasn't thus far, you can be the one to bring it to their attention and let them address it for you and resolve any potential errors or problems before they arise. Okay?
Marco: Isn't Beaver Builder a plugin for WordPress anyways? He's doing WordPress.
Bradley: I don't know but I'm afraid to do a Google search on Beaver Builder on a public webinar.
Marco: I'm pretty sure. I mean I'm almost 100% sure that Beaver Builder is a WordPress plugin and so the template that you're using should be taking care of the canonicalization anyway, so I don't think that there's any problems either way unless they've omitted that, which talk to them about canonicals.
Bradley: If we had more time, anybody remember the movie The Naked Gun?
Email Solution For A Small Business With 3 Employees
Let me just give you an example. Take a look at this guys. I got a ton of aliases. See that? That's what I'm saying. I always do everything right through Gmail. The reason why is because Gmail is like industry standard number one. It's just easy to use, we're all familiar with it and in my opinion it's the best way to set it up.
Marco: The only problem with that is if the receiver, the person who receives the email, is using Outlook and Outlook will expose the original account. It'll say, if your Gmail is Bradley Benner and you're sending a semantic message email, it'll be [email protected] on behalf of-
Marco: Outlook, I'm pretty sure, I think Outlook is the only one that'll do that, that will expose what's behind the alias.
Bradley: Okay. Well the more complicated route that I don't like to do but you can use Google Apps and set up a business email account through Google that way.
Adam: Yeah Google Suite, which is pretty easy to set up and then you get your own storage associated with it, which is kind of nice. I use that for some stuff.
Bradley: Yeah you can do that. Again, I just stick with regular Gmail but that's another way that you can do it.
Adam: One cool thing about that I will say is that you can have several inboxes open and Google knows that you can do that. I have two or three Gmail tabs open in the same browser and it knows the difference between them so it's kinda nice.
Bradley: Cool. So he said-
Marco: The only-
Bradley: I'm sorry go ahead.
Marco: The only problem with that is that if you use Google Suite you won't be able to sign into Hump Day now.
Marco: You won't be able to watch anything semantic messaging. You'll have to do it through a regular Gmail account.
Bradley: Yeah, good point. However we may be eliminating that as an issue over the next couple months but we'll talk about that at a later date. All right so he says how do you do number two? Scott go to YouTube and search SMTP settings for Gmail or Gmail setup alias. Just go to YouTube and search for it. I'm sure you'll find plenty of tutorials that will help you set that up. It's very, very simple to do. And C-Panel, if you're using your web hosting you just click on configure email client and it will give you all the details that you need to add into the Gmail when you set up the SMTP settings. It'll give that information to you, so just go to your web mail section in c-panel and then go to the web mail address and click on configure email client and it'll basically expand like a drop down and then it'll give you all of your host. It's usually host.domain.com or whatever your host is or mail.domain.com and then it'll give you your port number and TTL or SSL or something like that, whatever. It's really simple to do and you can figure it out. Just go to YouTube and find a tutorial.
Adam: Yeah I would just say for this once it gets out of control it's not like having more and more layers is gonna do it. Eventually you need to go through and maybe you create an archive section where if you haven't used it or you don't even know what it is you just throw it in there so you still have it in case you need it but it takes a little bit of upkeep. You can't just have 100,000 bookmarks that are easily accessible.
Bradley: By the way, if you're using Xmarks or some sort of bookmark sync device or app, excuse me, one thing you have to do is go to your Chrome settings and make sure you disable the sharing of bookmarks between Chrome browsers. It's in the settings because otherwise what happens is if you make a change on one device but not on another, then it'll try to sync with whatever … There will be a mismatch and it'll throw an error code. I made a mistake, I bought a new Chromebook in December last year just a couple months ago and I bought a new Chromebook and I forgot to change that setting once I got online and I told it to sync with Xmarks from that Chromebook and it screwed all of my bookmarks up. We're talking seven years of accrued bookmarks and it's been a nightmare. I'm still struggling with that now and that was back in December. I just recommend if you're gonna use Xmarks that you make sure that you disable in Chrome the sharing of bookmarks or syncing of settings. That's what it is and there's a specific checkbox for that, okay?
Favorite Way To Protect Anonymity Via Proxies
All right Jane is up. She says, “What is your favorite way to protect anonymity,” I can't pronounce that word, “Via proxies? We use hero.net as a guide. Always checking for 100% before working on posting for clients in multiple locations but some on the Google search at the bottom of our search query shows our subnet even when using a Firefox add-on called Location Guard.” The only thing that I would be, what I look for mainly is web rtc. First of all I'll use Foxy Proxy, which we have training aside of syndication academy and that kind of stuff. But anyways, I add the IP the proxy to Foxy Proxy and then I'll make sure that if I'm using a proxy that's not in the same time zone as my local computer, my PC, then I'll make sure that I switch the time on my PC to match the time zones up, okay, because otherwise there will be a basically it won't be synced. The IP time or proxy time will be different than what your local computer time will show if that makes sense and that will show that you could be using a proxy.
The other thing is Web RTC. Make sure that's disabled and if you're saying that you're hitting 100% in hero.net than I'm sure you already know about Web RTC but if you don't just go to Google and search, or you can go to ipleak.net. Ipleak.net, right, and scroll down to the bottom of the page and right here where it says what is Web RTC leaks and it basically tells you exactly what to do right here. It's very, very simple to do and also if you're using Chrome there's apparently an extension called Web RTC network limiter. I have not tested that because I do most of my dirty SEO work in Firefox, not in Chrome, but just so you know I'm pretty sure that you're aware of that already but for those of you that aren't but other than that I don't even really try to hit 200% but I would recommend, Jana, if you're doing a lot of this kind of stuff if you don't already have Browsio you should. You should get it because then you can assign IP's or proxies to specific profiles and then you always log in using the same IP to those, like you always login to those profiles using the corresponding or associated IP, right? The designated IP.
Here's the thing: with Browsio, guys, I'm telling you it's the way to go. Going forward if we come out with a syndication academy V3, we're gonna be basically integrating Browsio with it because guys you should be building digital footprints now. You should be building digital footprints if that makes sense. We talk about that doing what we do with interlinking all of our accounts and getting a presence on as many properties as possible and not trying to hide that, especially what I mean is like the branded foot prints guys. You want that but even for persona based stuff guys, it's only natural for people to browse the web that the vast majority, 98% of people out there, don't even know what cookies and cash are, so they never clean any of that stuff.
You want to start accruing cookies and basically allowing the networks to start developing a profile for your personas or your brands so that it makes that association and it makes it more genuine and more real. So again in Syndication Academy v3 if we develop that and come out with it, we're gonna be encouraging using something like Browseo very heavily because it's awesome. You can start building out or accruing a digital footprint, which is going to make your profile so much stronger and so much more relevant and valid if that makes sense because it's like an entity validation, right? It's another way for Google to validate that it's not a spam account is when it has accrued cookies and a digital profile.
Keep that in mind Jana. Again it sounds like you're doing client work and everything else, then I highly recommend that you invest in Browsio. It would totally be worth it and that way you can assign specific proxies to each client that you have and always login using that same IP and start building digital footprints for those clients. Okay, it's gonna make a world of difference going forward, all right?
Correct Channel URL To Submit When Setting Up A Branded IFTTT Network
I'm pretty sure, I'd have to double check this, but I'm pretty sure that the vanity URL, in this case this one, let's go take a look at it. You could do something like, I know Marco likes to use where go's but I like to use this one. To each their own but if we take a look at them I'm pretty sure it just resolves … Okay, so I thought the vanity URL resolved to the ugly URL but it looks like it might be the other way around so let's try that one 'cause if we're looking at this you can see that it goes, it's a 200 test okay and it goes directly to that URL. I know it's small on your end guys but you can check this on your own. Let me just check one more but they both resolve to the same place, so it doesn't make any difference. Yeah, it looks like both of those URLs, they're not even set up as redirects but they both land at the same location. It shouldn't make any difference and just to double check this let's just take a look at this. We're gonna expose your channel here.
Marco: If I could just make a comment.
Marco: One is a user and one is a channel. Now if you look for the channel Bobble Factory there is no channel Bobble Factory with the-
Bradley: You mean with user-
Marco: Right. Not user but channel. Look at the first one. The first one says channel.
Marco: And then it has that long string.
Bradley: Right, that's this one.
Marco: The user resolves fine because he's the user of the channel. If you checked the channel URL with the long string that's the channel but there is no vanity channel called Bobble Factory.
Bradley: Yeah but what I'm saying is if you remove this user right here to where it's just youtube.com/bobblefactory-
Bradley: Then it resolves to the same location, see?
Marco: Right. That's to the user, not the channel.
Bradley: But I mean okay it says user in the URL but it's still the channel URL, it's just the vanity URL.
Bradley: Does that make sense? Maybe I'm not understanding the disconnect here because they both land at the same place. If I'm not logged in, if I'm in a clean browser and I visit both of those URLs, I'm gonna get to the same location. It's not gonna make any difference, right?
Marco: I mean- [crosstalk 00:27:01]
Bradley: Correct me if I'm wrong, I'm asking.
Marco: Try the long string …
Bradley: That's this one.
Marco: … With the user. Change channel to user and see if that redirects.
Bradley: But why would we do that? He wasn't asking about that. I'm just curious, I'm not understanding.
Marco: I know, but I'm just checking to see where everything's going because I don't know why that's looking like that. He should have a channel that's called that, whatever it is that it's called.
Bradley: But that's what this URL is, this one. See let me just explain guys because this might be … Like, look if I change this out, if you go into YouTube and you look at your custom URL, if we change this to I think just a ‘C' that's the display URL that they give you, right? Let me check it and see. Yeah, no it's saying this one's not existing so apparently not but what I'm saying is it says user Bobble Factory, you could even just remove that and just have it say YouTube.com/bobblefactory and if I hit enter-
Marco: Then it resolves back to the user, right.
Bradley: It resolves to the same location, which is the same as this long string here.
Bradley: It doesn't matter either way as far as SEO or branding or interlinking in my opinion. It makes no difference. I like to use the branded URL or the vanity URL because it just gets that brand term in there again if that makes sense. I prefer using this one if that makes sense but honestly I don't think it makes any difference as far as SEO because they both resolve to the same location.
You should be linking to the playlist URL, the share URL, and you should also, depending on what type of silo method, and this is all covered in YouTube Silo Academy, depending on if you're trying to rank one specific keyword or if you're trying to rank all of them in together, there's different types of siloing methods but trust me, you're gonna want to use the video description and the comments for both okay and I'm doing a lot of YouTube case study work right now and so I'm doing a lot of heavy stuff in there guys. MasterClass, which by the way we have that in about 30 minutes, we're gonna be going over some of that today and we're also doing a lot of YouTube stuff right now, okay?
As far as your question, yeah put your six keywords under the main keyword in that playlist and then you can use the same videos or create a playlist for each city and county. Yeah you can do that, that's not a problem. Guys you can have a video in more than one playlist, that's fine. What you want to do is just make sure your silo's are logical. I mean that's it, you just want to make sure that they're logical. They can be silos based upon geographic location, like that's the common denominator is the location, or they could be industry or they could be both really. It just depends. You just gotta make sure that it's logical. It's really that simple guys. When it comes to siloing stuff, it's just does it make sense for this hierarchy? The way that you have those keywords stacked, does it make sense? If it doesn't make sense, if it seems out of place somewhere, then don't do it basically.
Any comments on that guys?
Hernan: I like that last statement really. If it seems out of place, don't do it. I totally agree with that because your optimizing for the user first, you know, so I really like that last statement that you said.
Using The Same Google Account To Rank A Video Using Google Properties or Drive Stacks
Marco: Yeah I think we're getting into RYS territory here. I don't know how much I'd be willing to give away as far as Drive stacking. If he's in RYS Academy I'd be more than happy to guide him more in whatever it is that he's trying to do but same Google account, it does make a difference by the way.
Marco: It does because I mean your Drive account is associated. Everything in there gets all of that love, right, the spider web silo as we call it and then it goes out from there to wherever it's directed [crosstalk 00:32:32].
Bradley: So you're saying you should create it with the same account or have it in a different account?
Marco: Yeah I would say that it needs to be in the, a drive, that's why we call it a Drive stack. It's a self-contained Drive. I don't know if you consider it, I don't know what you consider it. It's just a place where you store those files and they're interlinked and we add all of our secret sauce to it so that everything is relevant and we're pushing relevancy everywhere.
Marco: I don't see how having it on another account … I mean you could push the relevancy but it wouldn't be as relevant as if you had it in the same account.
Bradley: Well there you have it, that's a good answer then Paul. I've done both to let you guys know and I've seen results using both methods. A lot of the times, for example, if I've got existing videos out there that were on another account and I get a Drive stack built under a persona account to push relevancy to that video then it's not gonna be in the same account and it still provides results. Maybe not as good a results according to what Marco's saying but I've still been able to produce results that way. If you can get better results, having the video in the same account then absolutely do that but again I've tested both methods and I've been able to achieve results both ways.
Jeanie is up, this is a good question. I can show this. Guys, am I allowed to give away my Yelp listing strategies right now on Hump Day Hangouts? We can talk about that can we or is that Master Class Mastermind stuff only?
Adam: Leave this one up to you.
Bradley: If it's up to me I'm gonna give it away 'cause it's just Yelp.
Adam: All right, let's do it.
Bradley: All right. You guys want to see a Yelp listing strategy, let me do this. All right we're gonna pull up a Yelp listing here, so let me just pull up, I don't know, think of something. Let's just say HVAC contractor Culpepper which is where I live. I've got it set on Bing as my default, which I teach you guys to do so apparently I'm drinking my own Kool-Aid here. Let me try this again. Son of a bitch, sorry guys. HVAC Culpepper, VA. All right let's see if we can find a Yelp listing here. Right here, well that's fine. This is a Yelp index page but that will work. Let's go click on one of these guys that has some photos, like this guy right here. We'll click on this one. All right guys so yeah you can get away with basically just a whole bunch of links to Yelp listings. Well first of all, make sure the Yelp listing is completed in it's entirety. Complete everything you can on the Yelp page, right, so when you're setting up the listing complete as much as you possibly can. I mean everything that you can fill in, do it. Put as many photos in as it allows you to. Make sure that your photos are geo tagged, that you have the meta data, EXIF data, all of that stuff has been added. When I say EXIF data guys I mean coordinates, that kind of stuff.
Mark everything up first. Get various keywords in there so that you're not, don't hammer every single picture with the same keywords or the same keyword and also remember when you're optimizing or adding meta data of the files themselves, you want every individual file to have multiple variations of the keywords too. You don't want to hit the same keyword like in all the different locations. What I mean by that is if you're on Windows, if it's a JPEG file or JPG, either one, you can right-click on it and click on Properties and then click Details and from Details you can add a bunch of meta data. You can do it that way or you can use something like, and I was just playing with this yesterday, there's an online tool called the Exifer. It's so you can add Exif data. So if i say ‘Exif tools', something like that it's called the Exifer.net or something like that. Let me see if I can find it.
Right here, this is it. The Exifer.net. It's a very strange name but anyways this right here you can use to add coordinates and stuff like that. There's also a download. This is all done online, that's why I like this one but I've been using and I've got it up here in my browser called Geosetter. I've been using that for seven years now and that's this right here. You guys see this? And this is how you can add basically meta data and everything to the actual files. You can add geo coordinates and everything else. Make sure that all of that is done first. Then when you go to once you completed the Yelp listing, let me show you a few things. Number one you got the main Yelp listing URL. You guys see that, that's pretty standard right? Well let's show you something else, and this is one of our Mastermind members brought this to my attention, David Ross, and it was awesome because I had never even thought to do this and he brought this to our attention.
If you go look at the page source guys from your Yelp listing, scroll down a little bit and you're gonna see this right here. You guys, this is freaking gold. Those are all canonicals guys. They're basically the Yelp in different languages, in different versions. Everyone of these URL's guys are canonicalized or basically to this main listing here. Look at all these additional target URL's right here you have to build links too. You guys see that? That's freaking gold right there because everyone of these could be different link targets, okay? That's the second method. The first method is number one, complete the profile and that includes as many photos as you can with all of your photos optimized with meta data, geo tags, everything, right?
Number two, hit the source code of the listing, copy all of your canonical URL's or alternate URL's, foreign language, whatever you want to call it. Get all of those. Put those in a spreadsheet too, right, that you can use as link building targets. Lastly, you want to go through each one of the images now that you've got all the images, click on each image guys, copy the URL right out of that. Each one of these images has a separate URL. Watch the address bar, when I click to the next image it changes. Well there's only two images on here, maybe three. There is is, there's another one. Each one of these URLs guys is another target URL, does that make sense?
I didn't give it all away but I gave a lot of it away, so is that acceptable? Are you guys okay with that?
Adam: Good to go.
Bradley: Hopefully that made sense. [crosstalk 00:39:13] What'd you say?
Hernan: I guess that's fine.
Bradley: Yeah, okay cool. All right hopefully you guys got something out of that because you can do a lot with Yelp listings. They rank like crazy. I've got a lot of lead gen stuff throughout there that is like the organic part, I rank the Yelp listings very easily even if the websites themselves don't rank as well in organic as I would like, I end up getting Yelp listings to rank really well. Okay so Tara's up. She says, “I have a client who's site was spammed by competitor with over 22,000 links using his main anchor text. He already had about 50,000 links. Normally I would correct the anchor ratio but with 22,000 links I think that would look bad. Would a disavow be a better option here or is there some other trick that I'm not thinking about?” That's a good question Tara.
Look, all I ever do with that stuff is disavow it and I've had to do that a few times now. I've got one client in particular that there is a relentless spammer out there. It's an ex-employee, he thinks it's an ex-employee, who constantly just adds negative links like spam links and really nasty stuff too like porn links with really bad anchor texts, stuff like that. So about once every six months I do an audit on his back link profile and scrape any of the new URLs that pop up and just add them to the disavow file and resubmit and that's what I do honestly because there's so much and I'm open to hear the opinions of my partners as well but literally I know some people say don't use the disavow. I've never had it ever cause any problems for me. I've been able to recover penguin penalties using disavow and I've also been able to prevent negative SEO from causing problems using disavow but I know that some people say not to use it but again I've never experienced anything negative from it so that's just what I do because it saves time.
What do you guys think?
Marco: I've never used a disavow tool. I never plan to use it, so but that's just my take on it. I know people who have had to test, I know people who have not. It is what it is, it's Google.
Hernan: I've done it. I've done disavow tools with good results but Tara in any case disavow tools will help you until some point but I think that you will need to go out there and find some really good quality back links to offset the damage of it. What I would do is to go out, maybe get a couple of editorial links. If you can get like a guest post because it's a client or a press release to offset that doing it strictly URL and/or branded anchor texts so you can get a press release out there, you can get a couple of editorial back links like really powerful back links. That will definitely off set the 50,000 back links that they are building to you in addition to the disavow, you know?
Bradley: Yeah. Yeah one trick with the disavow file that I found was whenever you submit the disavow file you want to also submit it to several indexing services. So all the links that are in the disavow file you want to submit to indexing services because that's how Google kno-, like for example if you submit a disavow file and you don't send them through indexers as well then Google is gonna take it's sweet old time for it to naturally go re crawl those links, especially if they're spammy links. A lot of those are like spambots or honey pots or those sites where like blog comments for example where there's dozens and dozens of paginated comments. Those links are very, the bots don't crawl those type of links very often because it recognizes that it's basically a spam point.
It's rare that Google will come crawl those types of links a lot of the time. You have to get the Google bot to come crawl those links again and it will cross reference the disavow file and if there's a match between URL's, it will discredit or disassociate that URL from your profile. It doesn't take it away from your profile. The links will still show in your back link profile but Google just won't count that link, either negative or good. It'll be neutral, it won't have any effect. According to Google it's just been disregarded all together although again it doesn't eliminate the URL, it just disregards it.
That's why if you take the URL's from the disavow file and submit them to several indexers or if you have an index service that is indexing really, really well like a really high success rate on indexing, then just sent it to that one. My point is you want to get the Google bots to come crawl those URL's because that's when it'll recognize that there's a file been submitted and it will make that match and then it will discredit or just disregard that URL all together if that makes sense because that's the trick with disavow files guys 'cause otherwise you can submit a file and it can be months before you see any results but if you send it through a link indexing service you can generally see results fairly quickly, okay?
Ranking Yelp Listings In Google SERP
Okay cool. Let's keep moving. Roboform, yeah that's another one. Oh wow there's not a whole lot of additional questions, good 'cause we're almost out of time anyways. Don Franklin says, “I know Mastermind members get a discount on RYS but I think Mastermind members should have RYS included as there is so much overlap and it's a piece of the puzzle needed for Mastermind members. Just my two cents.” Well we appreciate that Don but it's not gonna happen. Let's see Paul says, “I can see how we use this Yelp strategy to land new clients that are not ranking on first page.” Yeah Paul, it's very, very powerful. That's something that, you guys you can create a whole separate service just out of optimizing Yelp pages, did you know that? I mean literally, you could contact and I've done this in the past. You could contact people, like you can go start scraping Yelp listings and by you I mean a VA. You can hire a virtual assistant to go out and scrape whatever your preferred industry is. Remember I always recommend that you niche down. Get in one vertical and stay there because you can scale in one vertical so much faster than you can trying to serve multiple verticals or multiple industries.
Select an industry, hire a virtual assistant to go out and start scraping Yelp listings for multiple cities. Like cities surrounding you or anywhere in the world really. It doesn't make any difference but start scraping the listings in the cities that you designate and look for people that have non-verified or non-claimed Yelp listings. Look for companies because you can then actually reach out, and again this is all work that the VA can do. The VA can email, you give them the email, text, give them an email program that they can run through. Use something like point of mail or Yesware or some sort of email tracking client or an app that will notify of you opens and clicks and things like that and send out emails to those non-verified Yelp listings and give them a soft pitch and say, “Look we can optimize your Yelp listing and we can help it to rank on Google, get you more phone calls.”
Not only Google, guys, but there's a ton of traffic in Yelp period. You can use all of that in your sales pitch and again if you're having a VA do it it's basically hands off and it's a numbers game. You just gotta constantly continually send out emails to those customers or excuse me those businesses that have non-verified Yelp listings and you'll get some. Some will bite and when they do it's easy money because you can charge 500 bucks let's say to optimize a Yelp listing and that includes optimizing the images, completing the profile, confirming the listing, all of that and then you can charge them on a monthly recurring basis to rank it for them and to keep it optimized.
That's something else you could do. You could also manage comments and things like that. My point is you can turn it into, first of all it could be a one-off, just optimizing the listing but then you can turn it into recurring revenue and it's also a foot in the door strategy for additional marketing services, okay? It's a really, really good strategy and by the way inside Yelp now when you're logged in, I'm not logged into Yelp now, but you can actually send messages to people inside of Yelp. I prefer sending emails out first and then if they don't respond then going back and sending a question via the Yelp contact form because not always but sometimes they'll get notified of it and that'll go for people that have verified their listings, so it's a confirmed listing, but it's not optimized.
If somebody has confirmed their listing but they don't have any images, there's no description, they don't have any reviews or maybe they have negative reviews. That's a whole other strategy, is going out and contacting people with negative reviews and saying that you can help to optimize their listing and help to set them up. That's reputation management stuff. That's something else you can do in Yelp because Yelp is a huge, huge community with a ton of traffic, okay? It's a pretty good service that you can create a whole other stream of revenue just from that.
Okay cool, it looks like we're done. Awesome thanks for the extra indexing tip. Never thought of that and that's exactly what I have in mind Bradley-, okay. All right guys since we don't have any other questions you want to wrap it up?
Adam: I think so.
Hernan: Sounds good.
Marco: Sounds good.
Adam: Don't forget everybody we got the webinar next Monday so I will pop the link in real quick again and get signed up for it. Like we said try to make it live if you can. Obviously a valuable webinar. Tons of content, some good stuff so get signed up and we'll see you guys there.
Bradley: Awesome, thanks everybody for being here. Masterclass starts in 10 minutes, so we'll see those of you there. See you.
In episode 118 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if one can use the same IFTTT network for YouTube videos and blog posts.
The exact question was:
Hey, guys. Two questions. Number one is if for one niche I have a site with a branded network around it triggered by RSS and a YouTube channel triggering a tier 2 network, a 2 tier network, then the Google properties in the branded network around the site, Blogger, Google Plus, Google Plus Page, also used in the tier 1 ring triggered by the YouTube channel so that they would be populated with posts and videos. If for one niche I have a site, are the Google properties in the branded network around also used in the tier 1 ring trigger it
Adam: Hey, everybody. Welcome to Hump Day Hangouts, episode 78, the episode where we're all here again, so …
Adam: I'm going to go down real quick before we hop into announcements. Since we've got everybody, we'll say hi. I always go by what I see on my little screen here, so Chris, how's it going?
Chris: Excellent. Great to have you as well.
Adam: Good deal. Hernan, how's it going, where are you, and what have you been up to you, man? Fill everybody in.
Hernan: Hey, guys. I've been traveling, and I'm in Barcelona right now. I miss you all, guys.
Adam: Good deal. I think Hernan's giving a talk this weekend, is it, are you? At a conference, or …
Hernan: Yeah. Yeah, in fact, I'm in Alicante. I'm going to be in Alicante, giving a conference, so it's going to be a lot of fun.
Adam: Awesome, awesome. Marco, what's up, man? How's it going?
Marco: Hey, man. What's happening?
Adam: Not too much. Keeping busy. Hopefully, I don't get the power out. I think I've got the same problem Bradley had last week, I got thunderstorms rolling through.
Bradley: [I've got the 00:00:55] same thing going on now, man. It's storming outside again, so we'll see.
Adam: Yeah, must be covering the East Coast, so …
Marco: Same here. They're starting to roll through, so you guys are affecting Costa Rica, man. Cut it out.
Bradley: It's been …
Adam: No, that's all right.
Bradley: … raining for, like, 4 days, and it's supposed to rain the rest of this week, too, so it's like, “Wow,” we've had rain for like 6 or 7 days in a row.
Adam: All right, so that's our excuse if we end this early.
Hernan: All right.
Adam: Not too much in the realm of announcements for me today. I just wanted to tell everybody, if you weren't here last week, I think we mentioned it, we just had the first IFTTT SEO V2 webinar, and I wasn't there for it, I had to take care of some other things, but Bradley, I believe you went into monetization and then you did some other stuff too, right?
Bradley: Yeah. There was, I did … It was like, it ended up going a little over 2 hours, so the updates was about an hour, and then there was about an hour for the monetization methods, which was like the additional webinar that we promised on the sales page, and so, what I did was I cut those up, I edited those out, and then split them up and put them in the Member's Area, so those of you that are IFTTT SEO Academy Version 2 members, it's in the update section inside the training area.
Adam: Good deal. All right.
Bradley: Both of them, both the update, the monthly update, and the monetization methods. They're two different videos, but they're both in there.
Adam: Awesome. I put the link in there. If you're not a member, I highly suggest you check it out if you're interested in automating things, as well as driving traffic, all sorts of good stuff. I mean, honestly, go check it out, the sales page is pretty awesome, but I'm kind of biased on that, so … Also, put a SERP Space link in there, people who are subscribers to SERP Space right now are getting a short email series that Hernan put together on video ranking, so that's pretty cool. It's free, it's just if you're a subscriber, you're getting these, and it's just a quick 4-day series on some of, kind of our tactics on ranking videos, and, spoiler alert, at the end of that, there's going to be something special. If you haven't signed up for SERP Space yet, please do. Hop on, it's a free account, and I just pasted the link, go over there, sign up, and you'll get some of the cool stuff like that.
Adam: That's all I got. You guys got anything?
Bradley: I'm going to-
Male: [With 00:03:50] two hats.
Bradley: I'm going to post this link to that event page. Is that what you want me to do, Marco?
Marco: No, let's hold off on that until I have it all set up, and we're sure on the time and the date, and all that …
Bradley: All right.
Marco: … but yeah, you're, everyone's invited to attend, it's going to be totally free. It's just pure value, the stuff that you can be doing right now to rank your website, and things that Google is letting us get away with, so … Be there. As I said, you white-hatters, you need to be there so that you know what you shouldn't be doing.
Adam: Good deal. What, so how will people … How should we do this? Will we post it in the groups or something?
Marco: Yeah, I'll post the links, and then we'll drop a link next, on next Hump Day.
Marco: It'll all be set. We'll have a page set up so that they can just go and check in, and let us know, yeah. We'll be there.
Adam: Easy-peasy, so yeah, and then, if you guys are listening now and are … We'll just put it under the YouTube notes, too, so if you see this, or you never watch on time, or you have to watch replays, we'll include that so you can make it. All righty. Anybody else?
Hernan: I think we're good.
Adam: All right, let's do it.
Bradley: Let's get into questions then. Grab the screen, so you guys should be seeing my full screen. Correct? I think so.
Does NAP Inconsistency Causes GMB Listing Ranking Issues?
I would go and try to make that match, what it's supposed to be, and also, keep in mind, though, that there's a, I'd have to go look for the site, but there's … You should also be trying to use the addresses that validate via the U.S. postal code, or the Postal Service, in other words. There's a way to validate addresses to where that, to make sure that they're the way that the U.S. Post Office should have them, and then use that address in your Google My Business listing. I've had that happen multiple times across many different clients, where Google, Google Maps or whatever will update the address to something that's different than what it was supposed to be, and you just have to go back in and edit it.
You might have, it might trigger a reverification, which means it'll send you another postcard. If that's the case, so be it, just reverify it, because I recommend that you try to get, force Google to make it the correct address, than trying to go and update all of your existing citations out there that have the incorrect address, because then you're just compounding the problem. Try to fix it at the source, is what I'm saying, okay? There also, it's been a while since I've done it, but there should be … Let's just see if it's the same. Google Map Maker. Yeah, if you …
You should be able to edit it, potentially, inside of Google My Map, or excuse me, Map Maker, by putting in the address and pulling up your listing, and then suggesting an edit. You're going to want to be logged in your main profile when you do that, because, and in fact, any of you that are doing local SEO, it makes sense to come log in to Google Map Maker as your main profile, and just add details to maps, or make slight edits for stuff that's local around your town that may be incorrect, and stuff like that, because then you start to build a profile inside of Google Map Maker as an editor, and you'll see that when you, if you try to make an edit on a map and you've only done it for, like it's your first time doing it, it will get held for moderation.
It'll be pending for review, and so somebody, some map editor will come by and moderate it and see if it's, either approve your review, or your edit, or they'll deny it, and they'll say why, if it's been declined or denied, okay, but once you've done enough edits to get approved, which it takes time, guys, but once you've done enough edits to get approved, then you'll be able to start making edits and they'll be instantly approved. You'll bypass the actual moderation. I don't know what the threshold is to get over that line to cross, to cross that line to where you don't have to get moderated anymore, but it's good to have, because if you're doing local, it will allow you to update almost in real time issues with citations in Google listings, Maps listings. Check that out, that's, just go to Google Map Maker. All right? You want to add to that, anybody? Before I move on?
Hernan: No, I think you got it.
Male: Looks perfect.
Will Link Juice Naturally Flow From Non-Canonical To Canonical Webpages?
Bradley: All right. Randy says, “If I'm building links to a non-canonical web page, will the link juice naturally flow to the canonical one? I'll be more specific. If I build,” or “I'm building links to rank an Amazon page. However, Amazon has 2 versions of every product page.” Okay. “Number 2 is the canonical, and unfortunately, it will actually change if a seller on Amazon changes their title. I don't know if Amazon 301's them if they change, but the only URL that doesn't change is number 1, its permanent URL. However, it is not canonical.” I think what you're saying is number, link number 2 canonicalizes to link number 1. Does that make sense? That's what I'm assuming. Is that how you guys are reading that?
Male: Yeah, yeah, yeah.
Bradley: Okay, “If I'm trying to rank an Amazon page in Google, to which Amazon URL should I build links for maximum effect?” Well, to be honest with you, all of them.
Hernan: Mm-hmm (affirmative).
Bradley: Like, you should be building links to all links that, would either 301 redirect, meta refresh, or canonicalize to this URL, any one of those URLs would be a good target.
Adam: Yeah, and real quick, just to clarify, it's the other way around, but I think that your answer still stands, that you should build it to the all of them.
Bradley: This one canonicalizes to here?
Adam: Yeah, that's what he's saying. He just put a quick chat in the event page.
Bradley: Okay, well, [whichever 00:10:36], so usually, you have, the canonical is the one that it points to. Right? What you're saying is … Okay, so number 2 is the canonical, okay. Number 1 points to number 2 is what you're saying. Okay, well, it doesn't matter. The method still stands. I would build links to anything that either redirects, meta refreshes, or canonicalizes, period, but if you know that the one … You said, let's see, which one is it that changes?
Hernan: I think number 2 is the canonical, and the one that changed is 2, so the best way to go in my opinion would be to build, yeah, to build links to number 1, and then both, but yeah, number 1.
Bradley: Yeah, because that's the thing, if this one changes, but this one always is canonicalized to this one, even though this may change, then you're going to want to be pushing links to this one.
Bradley: Because this is a dynamic URL, which means it updates when something else changes or can be changed at any time, but this one canonicalizes, this is what I would consider the root URL, if that makes sense, so I would be pushing links to here.
Hernan: Yeah. If you want to take the extra job, Randy, if you want to take that extra work, you can still build links to a 301, to a redirect, which you can control link [issues 00:11:55], and redirect that to the new URL, but you will need to be constantly monitoring the new URL.
Bradley: Yeah, in case it changes. Yeah.
Hernan: The best way to go. Yeah.
Marco: Just as a quick note, it's really interesting about Amazon, is that it's backwards. If you build links to the HTTPS version of the website, it redirects to HTTP through a 301, so there's a lot of neat stuff you can do with that.
Bradley: Cool. Yeah, so that pretty much answers the question. I would go with that one, and then that way, if this changes, and just like Hernan said, you can always do a 301 redirect to here, too, from another, from a domain that you control, and build all your links to the 301 redirect. That way, in case this changes, you can just update the target, the destination of that 301, and you can still keep pushing juice to it, but like Hernan just said that, if you want to just stick with this one, because it won't continue … You won't have to monitor this. If this one's always going to canonicalize to this, regardless of whatever this is, then you could build links to here.
Can You Build Many Links As Possible In Tier 2 Sites To Optimize A YT Channel?
Adam: I would assume so, but I would say, let's go with that, and I you ever go, if you're on, Robert …
Bradley: Okay, so he has a money site.
Bradley: He has a money site, and then the YouTube channel … I guess they're both syndicating to the same network. In other words, you've got your money channel, your money channel, and your money site, right? Your main YouTube channel and your money site, your main website, that are both syndicating to the same branded IFTTT network. Well, that's fine if you want to build … Now, see, what I would do is I would take the YouTube channel and disconnect it from the branded network, and then create a new Tier 1 network for the channel that would just be a persona-based network, and that way, that your only, your branded network is only going to be connected to your main website, your money site.
Then you can build out Tier 2 networks on your, the Tier 1 unbranded or persona network that you have around your YouTube channel, because right now, if you build two-tier networks and connect it to your branded properties in Tier 1, then even if all you wanted to do was use that for YouTube, every time you upload a video to YouTube, it's going to automatically syndicate to Tier 1, and then Tier 1's automatically going to push it out to Tier 2. That would be fine if it was just YouTube, but the same thing is going to happen every time you post a post to your money site, you publish a post to your money site. It's going to do the same thing.
Again, I don't recommend doing that, so if you want to use two-tier networks, which you should be for YouTube anyways, then just disconnect YouTube from your branded Tier 1 network, create another Tier 1 persona-based network that's not branded, and connect that to your YouTube channel, and then use that non-branded Tier 1 as your trigger point for your Tier 2 networks around your YouTube channel. That way, your money site is only syndicating content to a branded Tier 1 network only, but your YouTube channel is syndicating content to a full two-tier network, and you can stack as many of those on that one YouTube channel as you'd like. Okay?
What you can do if you still want to post the YouTube videos also to your branded network, what you can do, you just would have to manually, after you upload a video to YouTube or Livestream or whatever, you'd have to go over to your money site and create a blog post and embed that video in the blog post, which is fine, you can do that, too. It's just one more manual step of going over to your blog and then creating a blog post using the video that you just uploaded to your YouTube channel.
Then, when you publish the blog post, it's going to go ahead and syndicate out across your branded network as well, so you end up getting another syndication out of it to a branded network, because remember, you already got them through your persona-based networks if you build it out that way, but yeah, there's no issue with footprint on YouTube channels, guys. Not with the descriptions, the way that we have the description set up in the recipes. If you start bringing, pulling in YouTube video descriptions and such, then yes, it can be a footprint. If you're using it to build links back to money sites and stuff like that, it can be an issue, but if you use the recipes the way that we have them set up for YouTube networks, then it's not a footprint issue.
Building Full 2 Tiered with YT And Connect Branded WP Site
You're going to either be building links back to your channel, or to a playlist, or to another YouTube video, or whatever it is that you want, you can code that into the recipe. Just keep in mind that that's hardcoded, so if you want to update them, you got to go mess with that, the ingredients in that recipe. Okay, but you can switch it up. That's what I would do, so you can switch it up. Let's say your Blogger recipe points to your channel. Maybe your Tumblr recipe or your wordpress.com recipe points to your playlist, something like that. Does that make sense? Switch it up.
Male: Yeah, I also think he's looking at this, and most people are looking at this really narrow and singular, because one user can have 50 channels, right? I think that's what you're allowed per user. You can create multiple channels so you can do multiple things, if you're a video person and that's what you want to do. You can do a lot of things that are related, and just add relevancy to whatever it is that you're doing. You can post from all of your different channels to the same network, or you can build multiple networks, you can criss-cross … As long as everything is themed, there's a whole, there's a lot that you can do that just mushrooms. You can't just think narrow, one channel, one syndication network, and, “That's it, that's all I'm allowed to do.” You can't think that way.
Bradley: Yeah. Yeah, and that's, I understand also trying to get the [brand 00:19:44] … That's one of our frequently asked questions that we get often, guys, by the way, and it's in our knowledge base at support.semanticmastery.com in the IFTTT training, or knowledge base articles, but one of them is, “If you have a branded network, and a money site, and a YouTube channel, can you syndicate content from both to the same network?” I always say, “Yeah, you can, but if you're going to be syndicating videos, if you want to push videos out across a two-tier network, then I recommend just creating a persona-based two-tier network for your YouTube channel specifically, and then keep your branded network just for your main money site, okay, and then again, you can always publish the videos as blog posts on your main money site and get another syndication out across your branded network from it,” so …
Do You Syndicate Social Media Posts Through Blogger Or WordPress For Clients Who Don't Have Blog Presence?
That's what I'm saying, guys, we give you the recipes for using IFTTT to be triggered via RSS feed or from YouTube, because those are the most common types of recipes that you're going to use for content syndication. However, you can use Blogger as a trigger, or wordpress.com as a trigger, or just use the RSS feeds from those if you wanted, or you could use Twitter, you could use a Facebook page as a trigger, anything that you want, really. As long as you can just create a recipe inside of IFTTT to do it, you can certainly play with that, and test it.
Hernan: Yeah. In fact, if your client is active on Tumblr, Ryan, Tumblr does output an RSS feed, so you can try both. You can try the native channel, from Tumblr to whatever, or from the Tumblr RSS feed to whatever, so you have both options over there.
Bradley: Yeah, but he's also, he's asking, “Can you syndicate from Twitter?” Yes, because …
Bradley: … in our Twitter SEO Academy training, we create Twitter syndication networks for that, so that … Then you can also use Facebook posts. I'm not sure about profile posts, but I know you can do page posts.
Hernan: Yeah, page posts. Yeah, profile posts, they are usually private, so, I don't know if that's the case, but Facebook posts from pages, yeah, definitely.
Bradley: Absolutely. Just play around with that, guys. I mean, again, now that you know how to use IFTTT, feel free to play around with the recipes. We give you guidelines and tell you why we've set up the recipes the way that we do, but there's no reason you can't go out and start playing with some of your own as well. By the way, you guys should probably have a test network that you have set up, like a throwaway WordPress site that, a self-hosted WordPress site, like a testing domain. You should probably have several testing sites anyways, but you should have a test network or two that you test different recipes on, different syndication methods, things like that, because you don't want to be doing those kind of tests on an asset, a digital asset that's producing income for you, or client stuff, or anything like that.
You should have, essentially, a demo or testing network and site that you can do, try different things on, because that way, it's not going to harm anything, it's not going to end up … If you do something wrong and you end up getting accounts terminated or whatever, it's not going to lose or interrupt a revenue stream, an income stream, right; so it's always good to have at least one test network somewhere that you can play around with different types of recipes and stuff.
Can You Use One Branded YT Channel For All Cities?
Michael Franks says, “Hello. None of my city subdomains will have many videos individually. Can I just use one of the branded YouTube channels for all cities?” Sure, Michael. Absolutely. “In the Google Drive Doc of a brand IFTTT network, is it a good idea to add in some citations like Yelp to the list of online properties?” Sure, you can do that, too, Michael. We actually teach that inside of RYS Academy, but yeah, you can do that inside the Drive doc. Why not? You can list, you can put links next to your citations. If you have a local business and you have citation listings out there, or business directory listings, sure. Link to them. Find out what your most valuable ones are, and link to those, all right? Let's see, how are we on questions today? We got a few. I was going to say, I'll give a demo, real quick, of how to find the most powerful citations, but we've covered that before. You think I should cover that again real quick or move on?
Hernan: No, I think we can move on. Just Google them.
Bradley: Yeah. I was going to give a demo, but Michael, just, what you should do is go put the business's name and phone number in, and then, into Google, so search on the business name plus phone number, and then whatever Google shows you as, on like, the top two pages of what citations are showing, business directory listings are showing, copy those. Those are going to be your most powerful citations, so if you want to link to those, that's fine.
Hernan: Yeah, and that technique, usually Google. Google telling you what are the most valuable things, so pretty much everything. Works for, if you are trying to power a press release, if you're trying to power up other profiles, like if you were doing a branded search, and Google will tell you which one are the most valuables, because you know the top 3 or top 5, so …
Where Is The Location Of The Website Files Created In Sites.Google.Com?
Marco: I think it's, you know how you can access the files in WordPress …
Hernan: The [HTTP URL 00:25:40]?
Marco: … or [you can access 00:25:40] FTP or cPanel files? That's Google internally, and they will never give you access to that. That's why we came up with the Google Drive method in RYS Academy, to build sites. This way, we have more granular control.
Bradley: Yeah, because those are all, I mean, I don't know how to access any of those files. They're are on Google's servers, which are probably in the middle of Fort Knox or something.
Hernan: The moon.
Bradley: Let's see, this is John, he says, “Bluechip Backlinks is awesome. I should have listened to you guys earlier. Everybody needs it, a wealth of information.” Yeah, it's awesome. It's really, it really is powerful.
How Do You Automate Daily Sitemap Submission?
Bradley: Steven, contact us at support, we'll get you square away. “Many SEO companies advertise daily sitemap submission. Is this a good idea and how do you automate this?” That's BS. Daily sitemap submission is garbage, it's crap. That's just something, a feature or benefit that they put in their sales copy to sound more important, because when you submit a sitemap, guys, it's there, it's done. You don't have to keep submitting it. It should update dynamically … Well, it depends, I guess, on your web platform, but WordPress updates dynamically, so it's not something that … Most sitemaps should update dynamically. I don't think there's any of them that are static unless you've got, like, an HTML site, and even then, they've got scripts that update that stuff, right?
Hernan: Yeah. Yeah, as long as it's XML, it should update, or unless you have a humongous website. A website with thousands of pages, and-
Bradley: Yeah, and pumping out dozens of posts per day or something like that.
Hernan: Right. If that's the case, you will need to use something like [Better 00:27:21] WordPress Sitemap, that will actually cache your sitemap, but the cash will expire, so it's pretty much the same. Instead of updating every, instantly, it will take like a day or two, but it's pretty much the same, so …
Bradley: Yeah. Yeah, I mean, the thing is is, the site map, especially when if you're going to go submit your site map to Search Console, right? You only need to submit it once, and then it's going to update … It's supposed to update dynamically, but like Hernan just said, like for example, if you've got a site with, it's a massive site and it's got thousands of pages or posts, or if you publish a hell of a lot of content, so your blog's being updated dozens or hundreds of times per day, think of like Huffington Post and things like that, guys. Then those sitemaps, yeah, they'll cache, because otherwise it's just, it's too resource-heavy to generate sitemaps like that regularly, but again, you only need to submit it one time, to Search Console.
Hernan: Yeah, and there's also, most of the time, you will have parameters on the sitemap, whether the content is updated on the blog, on the … For example, [eHost 00:28:35]. It will tell that the posts are updated daily, so that's like, or hourly, or always, or never, you know? That's like a cue for the spiders to keep coming back, and then you have priority. For example, the homepage will have most of their priority, and it's updated regularly, and those kind of things. Those are like timestamps that the spider use with XML language to keep coming back, depending on the frequency of your posts and updates, so …
Does Link Buiding to an IFTTT User Profile Help The Recipes?
Hernan: Yeah, there's, like, a profile link, right?
Bradley: Yeah, you can get a … Which can be used as a buffer site or whatever, but if we go to, where's my … How do I go to just my profile page? Do you know? Preferences, maybe? Yeah, that's probably it. There's a profile page, I know there is, it's I've just got to find it. Here it is. It should give you, anyways, there's a way to get a public profile URL, and I'm not sure exactly where that is, but here it is, there it is. Right there where it says “view profile,” dummy. “IFTTT.com/p/yourusername” is going to be your profile. Now, there should be somewhere in here, I thought there was a link to my website.
Hernan: Yeah. You have it set up as your Facebook profile. You can edit that.
Bradley: Yeah, it should have been edited. It used to be the Semantic Mastery. I wonder what happened. Maybe it updated and I need to change it. Must look at it and then unsigned … When I'm not signed in. Yeah, it looks like I need to edit that, but at least you used to be able to. Maybe it's changed, but you used to be able to put a link to your main money site, and it would show on your public profile page. It's not going to do anything to build links here to help the recipes, but if you had a link to one of your properties here or whatever, then you can push some juice through that link, but other than that, no, it's not going help your recipes any.
Hernan: Yeah. What I'm saying is that, for example, if you use something … Because you can use some of the channels as profiles. You can select a new channel to become your main link, and if you select something like Twitter, it will grab your Twitter username, and it will also grab the description for your Twitter profile, so for example, I'm on [my 00:31:18] clients right now, that's why I know that, that it will get the description from the Twitter profile, and the actual, the links, are active links, so it says like, “Follow on Snapchat,” and I have the t.co link for the Snapchat profiles of these guys, so those are active links, and you can build links to this, so …
Bradley: Let's try it and see what happens. Profile updated.
Hernan: There you go.
Bradley: There you go. See how it just updated that? Let's refresh this and see what it looks like in a … There we go.
Hernan: Oh, that's cool. It has hashtags and also, that's a live link.
Bradley: Yeah, that's a live link, which should …
Hernan: That's cool.
Bradley: … take me over to Semantic Mastery. Yeah. There you go. That's where you would get your benefit. Don't use Facebook, though, apparently, because then it won't give you a link.
Marco: Yeah, but that's stuff that we usually reserve for the Mastermind. Oh, sorry, [I'm taking off 00:32:28], I brought it up. I thought people were familiar with the 301, double 301, and how one redirects to the other …
Marco: … so I don't know how much you're willing to give away. That's up to you. That's Mastermind.
Bradley: [Don't look at 00:32:44] me, I always give away the farm and then you guys yell at me. It's the whole good cop, bad cop routine.
Hernan: Yeah. To put it simple …
Marco: Is Randy in Masterclass or MasterMind, by the way?
Bradley: I think he's in Masterclass. I'm not 100% sure if you're in Mastermind, Randy, but if … I think you're in Masterclass, we're going to have a Masterclass webinar as soon as this one is done.
Marco: Post your question there, and we can-
Bradley: We cover that in there a little bit.
Marco: Yeah, yeah.
IFTTT For E-Commerce & Online Shop
Bradley: Cool. Okay, “IFTTT for e-commerce, online shop?” I'm not really sure what that question is, but yeah, you can do that. I mean, like what we've talked about, not … I haven't used it for like syndicating product listings and stuff, but I've done it with subdomain sites to use as the content distribution engine to build links to my, to product pages or to category pages and that sort of thing.
Adam: Yeah, and …
Adam: … I'm sorry if I'm butchering it, if your name is Marcin or … I'm not sure how you say that, but depending on the platform too, this is perfect for things like Shopify and a lot of other areas, depending on what you're doing.
Hernan: Yeah. Yeah, usually the best way to go for e-commerce, and we have this usage training, and we have a section for e-commerce as well, and we want to dive on, probably on a next … In an upcoming [funnel 00:34:08] we're going to be driving a lot more into. Other uses that do not come strictly hand-in-hand with SEO. You have some SEO benefits, of course, but if you are looking into more like promoting your products via social media, V2 will help you, because whether it is for using subdomains to link back to your product pages or category pages, or even having something like WooCommerce, that will output an RSS feed, or Shopify, that will output an RSS feed, and you can syndicate directly from the e-commerce, so if you haven't jumped into V2, do so, because inside of it you will find specific usage for e-commerce and how to set up for maximum impact and having the most amount of eyeballs on your products.
Bradley: Yeah. Mason Buys Houses, “Did you ever test the Bulk Phone Verified Account company from the IFTTT training?” No, I didn't, but because I mentioned them in the training, the guy reached out to me that runs that, because he said that he's got a shit-ton of orders, which is funny. I see that you're saying, “They increased the cost of 100 double-verified YouTube accounts to 50 bucks and will not answer a purchase request.” I'm not sure what to tell you about that, because if he ended up reaching out to me via support at Semantic Mastery, and then I got on a Skype chat with him and he was like, really appreciative of me driving traffic to him, when I hadn't even tested it, but, guys, I did disclaim inside the training that I hadn't tested it.
It was just something that I Googled, and I found Phone Verified Accounts, so … Honestly, 100 double-verified YouTube accounts for 50 bucks is still a good price, but obviously you need to get a hold of him, and I can't help you get a hold of him, other than trying to contact him via Skype myself, which I'm not really set up to do that, so just keep trying, and hopefully he'll reply to you. If not, try another one. There's other phone verified account providers out there, too. I just picked one from Google, guys, and pointed it out in the training, and said, “Hey, look, this is what a provider looks like, haven't tested him, but they look like they're pretty good. Give it a shot.”
Benefits Of Curating Content From Self-Hosted Wp Site To Social Media 2.0 Sites
Hernan: Yeah. Right, if you're using IFTTT, you do not need to do that work. You just publish curated content on your WordPress site, and it will automatically syndicate out to your social media, and most of the links that you get from IFTTT, it's curated content, because there are like 3 or 4 platforms that are actually copying, if you would, or posting the posts as they are, but the rest are backlinks, like bookmarks and those kind of things. They are curating content, so …
Bradley: Yeah, and the advantages and disadvantages, well, I'm a huge advocate for curated content. Been using curated content for years now, as opposed to written content or original content, because it's much more efficient to produce, it's much cheaper, and it's more authoritative, and Google freaking loves curated content, and it also does things like it masks footprints and stuff like that, so there's a number of reasons why I would recommend using curated content over original content.
Don't get me wrong, if somebody's got, if somebody's an expert in their field and they like blogging, absolutely they should produce original content, but for clients and stuff like that, I have curators that are just virtual assistants that have been trained on how to curate that create all the content for my clients, and for my lead-gen sites and stuff. They don't have to be subject matter experts. All they have to do is know how to locate good information and curate it. That's it, and so it's much more effective.
Hiring skilled writers that are knowledgeable or experts in a particular field or topic or subject matter can be really freaking expensive. If you don't believe me, just ask legal bloggers, people that provide content marketing services for attorneys and doctors and stuff like that. That kind of stuff's expensive. Really expensive. Whereas curated content is a hell of a lot cheaper, because you can train somebody how to become an expert curator in pretty much any subject matter without them needing to be experts in that subject, so I highly recommended that.
By the way, you're in the Mastermind, John, and you have access to Curation Mastery, just go check it out. Go through that training. I think you'll find it very valuable. For everyone else, if you want it, we can drop a link for it. We're going to update it and relaunch it under a new brand with new updates and everything, and that's probably going to be …
That's going to be underneath the Mastery PR brand, and that's probably going to be a launch set for sometime around September, so just know that … It might even be done sooner than that. It's probably going to be done sooner than that, so just keep that in mind, if you guys are interested in it. Anybody that purchases the original version of it will get the updated version.
Adam: Oh, my God, it's killing me you're not reading the next question yet.
Is It Acceptable For A Repeated Word In A Silo Structure?
Bradley: Okay, “My name is Cecil DC Glenn. I'm the artist that made the song ‘Whoomp There it is!' … “
Marco: Don't interrupt the man. He gets a +1 even before you read the question.
Adam: Yeah. That's why I was dying, just like, “Oh, my God, come on, read it!”
Bradley: ” … back in '90s. I'm building a nostalgia website.” That's awesome, by the way.
Bradley: Okay. We don't do site audits on Hump Day Hangouts. We do in Masterclass. I would love to have you come join the Masterclass so that we can maybe help you with this, but, and just taking a quick glance at it, what do you guys think? Did you look at it?
Hernan: Yeah. Yeah, I did. My first impression would be that the silo structure is solid. However, probably you can save a bunch of articles just by nucleating …
Hernan: Yeah, like combining keywords into a big article, like, for example, the Whoomp There It Is silo. It would be a good idea to have probably 3 or 4 of these keywords. They can fit into a big article. You know what I mean?
Marco: He's also getting himself into over-optimization problems.
Adam: Yeah, which I think is probably his main concern, I mean, just based on his question, is that he knows it's going to be tough to do.
Hernan: I mean, the silos are good, '90s music, old school music, Whoop There It Is, Tag Team back again. Those are great because those are different URLs as well, but then, for example, the '90s music, it can be movies, cartoons, fashion hits, songs without the '90s. You know what I mean?
Hernan: That will give you like a unique URL. The same with old school music, like rap, R&B, movie songs, etc. You know what I mean?
Bradley: Yeah. Yeah, because if it's in that silo already, then it's already been qualified as being old school music, right …
Bradley: … so you don't need to say “old school rap,” because you could just say “rap,” for that matter, because it's already in the old school music folder, or silo, or container. Does that make sense?
Bradley: Yeah, so it's going to-
Adam: Yeah, or you can, well, you could just mention it once, but you wouldn't want to have that as the title or something like that.
Bradley: Yeah, of every … Right, exactly.
Hernan: Right. For example, if the URL is tagteambackagain, then I won't have, one of the silos is Tag Team back again, and that can give you like Tag Team Whoop, you are repeating the keyword twice or thrice, so …
Adam: Sorry, this is my favorite question of the day. Every time we talk about, or you say that, I just keep hearing the song in my head. I'm sorry. This is really hard to think about while …
Marco: One other thing. If he has the URL to the official video, please post it, man, so that we can go give it some love, so that we can go … Because I know Gary posted one, but I don't think that's the official video. Dr. Gary posted the URL to a video, but if you're on this, Dc Glenn, and you have the URL, post it, man. We'll go watch the video and give it some love, man. I love that song.
Bradley: Dc Glenn is the winner of the question of the day. Winner! I don't know what you get, but …
Adam: Yeah, big time. All right, Man. The song was the inspiration for a '90s party, my friend …
Bradley: Bragging rights, yeah.
Adam: … not too long ago.
Bradley: Let's see. Dan. Okay, Dan says, “I got networks built by you guys. How do I know what the trigger is from them?” Well, when you ordered the network, you provided us with the trigger. You should have, right? We ask you when you place the order if you want a blog syndication network, in which case you have to supply the RSS feed, or if you want YouTube syndication, in which case we either create the YouTube channel for you, if it's a brand new network, or if you have an existing YouTube channel that you wanted as the trigger, you need to just send us your page login details, which is part of the order process as well, so what you need to do is go to your Tier 1 network and log in to the IFTTT account from your Tier 1 network.
Okay? Open up your spreadsheet, go find the IFTTT row, log in, and then just look at your … Go to “my recipes” and look, and you'll see what the trigger is in the recipes. That's what we built it on. Again, that should have been from information supplied by you when you ordered. Okay? All right. We're almost done. We're almost out of time, anyways. We've got about 4 or 5 minutes tops. “Bluechip Backlinks.” All right, cool. Adam, thank you. “Hi, Bradley, did you do an .htaccess training? I am looking for the best code to use for general SEO.” No, I haven't, because .htaccess stuff, I have not done any training on that.
Honestly, I'm not real good with it either. Every time I got to do anything in .htaccess I end up having to look in forums and stuff like that to get it straight, or I just contact the host, which is what I like about having a good host, because if you contact a good host and say, “Look, I need this done to my .htaccess file,” they'll do it for you. That's personally what I do. If I'm just testing some stuff … I don't have any training on that, if that's what you're asking, George, no. I'm sorry, but I'm sure you can find something if you dig around and Google long enough, you can find something, I'm sure.
“Masterclass,” Randy. Okay, Randy, then bring that question up when we start here in about 10 or 15 minutes, and we can answer that question about the HTTPS thing. John says, “Where do I find Mastermind? I always miss them.” Masterminds are every other Thursday, and under Mastermind, instead of Masterclass, you have to be, go into the Mastermind Community, and click on the events tab in the left sidebar, and that will take you to the events page for the Mastermind community, and that's where you'll find the Mastermind community or event page.
Adam: John, you should also be getting email reminders. One just went out today and you'll get another one an hour before. If, for some reason, you are not getting those emails, please send in a support ticket, and we'll get you straightened up.
How To Deal With Country Redirect In Blogger?
Bradley: Yeah. Okay, “No disrespect.” Dc Glenn, that's awesome that he came on. Okay, Rico Suave, Richard, he says, “Questions I also pasted on Facebook: Blogger.com issue. Last week my AHREFS toolbar showed UR 6 then it went to 12, while the backlinks went from 10 to 120, so far so good, but since a couple days ago, it went to 0. Is it just me who has this issue, or is AHREFS blocked on Blogger? The DR is shown. Anyone can confirm with AHREFS tool Blogger shows UR value greater than 0?” Okay, I'm not familiar with any of the Ahref metrics anymore, because I've been using Majestic for the last 2 years, so I'm not even sure which metrics these are. “Many thanks in advance. In addition, I think I found something. blogspot.com has a country redirect.” Yeah, they have a country redirect, I think, for like, God, how many different domain extensions do they have? Marco?
Marco: However many Googles there are, man, and I think it's over 100.
Bradley: Yeah. Yeah, those are all … You can use … It's basically like canonicalized or 301 to the original blogspot.com, if you create it that way, so you can use all of those as additional link targets.
Bradley: Because they're all redirected. Are they canonicalized or redirected?
Hernan: No, they are canonicalized, because, yeah, it doesn't matter what you put, it will still … It will keep the TLD. If you put like blogspot.com.fr …
Bradley: Oh, that's right. Yeah.
Hernan: Yeah, it will keep the TLD, and then-
Bradley: It's canonicalized, not redirected.
Hernan: Yeah, it's canonicalized, but you can play a little bit with that, and those are all great link targets. In fact, if you're doing foreign SEO, the [ahref 00:48:08] lang tag on the Blogger will change depending on the TLD, so that's interesting to test.
Bradley: Yeah, so I know that you can build links to any one of those TLDs, extensions, and it should be canonicalized back. In fact, all you got to do is just go check it out, like look at your .fr extension, right, so look at your blogspot.fr extension or whatever, and then just view page source and look for the … What is it? Link rel=canonical. That's all you got to do is look for that, and you should be able to find it, and it should be pointing to your blogspot.com. Now as far as Ahrefs, I can't speak for Ahrefs specifically, but I know, guys, a lot of backlink analysis tools.
I don't know specifically about this one situation, but I can tell you that things change with the backlink canals. I mean, for example, guys, I have only been using Majestic for the last couple years, but sometimes I'll be looking at a domain and it'll have a trust flow of 27, and then I'll look at it the next day, and the trust flow will be 0, and it will stay that way for 3 or 4 days, and then it'll jump back to the 27 or whatever, and same thing goes on with backlinks.
Sometimes backlinks will disappear from their index, and then they'll come back, and that just kind of happens. I'm not sure what causes that, but it does happen, so maybe that's what you're seeing, Richard. I don't know for sure, because I don't know specifically what this one problem is, because I'm not even familiar with what those acronyms are inside of Ahrefs, it's been that long. Anybody else want to add to that? I know we got to roll, but …
Adam: No, I think we have to wrap it up here. One more question.
Do You Put Curated Content On A Subdomain And Link Back To Original Source?
I mean, because they're paying me for content marketing services, and, or for SEO, which includes content marketing services. Because of that, we're going to post the content directly to their blog, so I'm not sure what you mean by that, so … Okay, that's it, guys. We are done. Thanks, everybody, for being here. Masterclass members, we will see you in about 10 minutes, and for everyone else, we'll see you next week. Thanks for being here.
Adam: Hey everybody. Welcome Hump Day Hangouts. This is episode 74. Today is the 6th of April. With me we’ve got … Well, we’ve got 3/5ths of the crew today although I think Chris might be joining us later. Hernan is about and about traveling through some far flung places so I don’t think he’s going to be joining us for a couple of weeks. We’ll go down the short line that we have today. Marco, how’s it going man?
Marco: I’m sitting in my bat cave where it’s dank and dark but it’s nice and warm and sunny outside.
Adam: Yeah. Nice. What would the temperature be roughly?
Marco: It’s about 85.
Adam: All right.
Marco: Like forever. It’s always the same thing. Eighty-five during the day and around 70 at night.
Adam: Wow. Nice. Bradley how about you? Are you weathering that snow storm?
Bradley: Well, it’s better now. It snowed yesterday morning briefly and it was cold. It was like 22 degrees this morning. It’s ridiculous. Now it’s 56 so it’s getting balmy.
Adam: Nice. Yeah. It’s time to put on the shorts and go outside.
Bradley: Yeah. It’s kind of odd for this time of year like April and Virginia for it to be this cold though. I don’t know what the hell is going on.
Adam: Good deal. I’d see I’d predicted it. I was feeling psychic powers. There’s Chris. Chris you there?
Marco: Chris’ presence.
Adam: Okay. He may be connecting. Anyways, we’ll get to him in a bit. We got just a couple of announcements.
Bradley: Chris is here.
Adam: Hey, what’s up Chris? How’s it going? To leave me hanging. I’m just kidding.
Bradley: He was just kidding.
Adam: Anyways, we’ll get through the announcements real quick. Obviously IFTTT 2.0. If you joined up, we’re happy to have you. I think we got several people here who recently joined. If not, by all means, please go check it out. IFTTTSEO.com. Also wanted to talk real quick about service base. I mean obviously we mentioned it. It’s where you can order your IFTTT Networks, network management, soon to be press releases and also of course video powerhouse. We’ve been working on video powerhouse. There’s now 3 categories you can choose from. Along with that and some other updates, we’re going to be increasing the price because basically it’s been in kind of an early launch phase for longer than we intended it to be. We were intended to have several networks by kind of the middle of the winter but with all the projects we had going on, it took more time than we thought it would.
We’ve put the service base link in there. It’s free to sign up for an account and check it out. Also the affiliate program is now live in case you haven’t heard. By all means, go check that out if you know our products and you want to promote them. You can make a good amount of money with those. We’re offering now 10% commission on everything and that includes recurring.
Marco: If I can ask you just a quick question for the benefit of whoever is listening in, what the categories are currently in video powerhouse and what the category is to be added are or will be?
Adam: That is a very good question. I’m logging in right now because I don’t want to misspeak unless Bradley know them off the of your head.
Bradley: The first one, the category one which was the original one, it was just general marketing because we had to have … We had to start somewhere which now gave us the broadest ability for people to submit to. It’s just a general marketing … Essentially general category. Category number two is travel, leisure and real estate. Category number three is contracting and home services or contractors and home services. All right. Our goal is to have 100 sites in each category. I think we’re … We’ve got something like 60 sites or something like that in category two and like 50 sites in category three. We’ve got to complete finished building those out but we’re going to still add I think two or three more categories. One of them is going to be health related so like health and wellness. Another one’s going to be like financial banking, that kind of thing. It will be like business and financial essentially.
Then I can’t remember what the last one is off the top of my head. I have to go back and look at my notes.
Adam: Cool. Word on the street or not on the street, rather word in the secret grapevine is that there’s going to be some more integrations coming with Video Powerhouse and some I’ll just say some very well known tools that are known to be very effective in terms of click through rate among other things but we’ll leave it at that for now. That is all I got for now. Anybody else got something?
Bradley: Not me. How about you Marco?
Marco: I can’t say. I’d have to shoot myself.
Adam: Well, don’t do that. Don’t tell us.
Bradley: Automotive. I see Sherry Dot posted: “Put automotive.” Yeah. Maybe. There might be a car category too. We’ll see. I can’t remember what it is off … I don’t think it was that but that might fit in to one of the other categories so we’ll see what we can do.
Adam: As it continues to grow we might add more and more. Who knows.
Bradley: All right. Anything else you want to talk about or can we’re just going to go right into the questions? We’ve got a lot of them.
Adam: Yeah. I guess we can just get into it.
Bradley: All right. Let’s do it then. You take the screen. That’s not the right button. Let’s try this one. Okay. You guys should be seeing my screen now.
Bradley: If you’re not, okay. All right. We got a lot of questions. We can see a lot of them posted from one individual so I’m going to let Marco chat about that briefly before we get too far into them. You want to mention something, Marco? [Inaudible 00:05:33] would come back up.
Marco: The thing is that this is meant for something … For us to answer general SEO questions to give people a free form for this. We want to give as many people a chance to ask questions as possible. If one person monopolizes the entire hang out, we can’t service the greatest amount of people in the short time that we have. What we ask you is, keep your questions one or two or if you put multiple questions like this, we’ll get to the first one then we’ll move on to other people and if we have time, we will come back to additional questions. We can’t just do one person for the entire hour. If that’s the case, then what we suggest is that you use our one-on-one coaching page. Adam, can you get that link please? Because this is more like one-on-one coaching.
Adam: Yeah or join the Mastermind where you’ll have access to the community where you can ask questions pretty much as often as you want.
Marco: Absolutely. It will cost you way less to join the Master Class and the Mastermind than it would to get private coaching although we’re all available for private coaching.
Bradley: Yeah. Just to let you guys know, if you have multiple questions like multiple questions, it’s okay to post multiple questions but what I would suggest that you do is that you post one or two questions and then make sure you attend the live. Then once other people have had the chance to post some questions, then drop another question then wait for a few other people to post and then drop another question. That way you can still get your questions answered but instead of it just being a block of all questions from one person because that’s really not fair to everybody else. That’s all I’m saying. All right. Let’s get into it guys.
To Niche or Not to Niche in IFTTT V2?
Marl O’Connell says, “Hey guys. First of all, I’d like to congratulate you on V2. It’s one of the best, if not the best, online marketing courses available probably ever and I’ve bought many. Very well done. I will plus one that.” Thanks Mark. That’s really nice to hear. “Well, I have a dilemma. To niche or not to niche? That is the question.”
“I’ve heard you say in a Webinar that when starting out online, you should have targeted niches or industries that interested you. I would love to help video production companies with the online marketing because I love video especially with your training but I feel like I may be limiting myself and have a strong urge to go loads of random networks and just start shoot at the wall and see what sticks. I don’t mind throwing shit at the wall but it’s only me right now. Would this be the best use of my time and energy or should I go beast mode and keep building networks for the one niche and build extra Tumblr releases etcetera all in the same niche. What would Bradley Banner do?” Great question Mark. Okay. Yeah. Guys, if I had to start it all over, I would’ve stuck with one industry or niche. It could be a broad niche that has multiple sub-niches but that’s what I would’ve stuck with. Instead of going wide, I would have gone deep if that make sense.
For example, mainly what I deal with, guys, is home services and contractors. Like that’s for my client base and my lead gen business. Don’t get me wrong, I have clients in other industries but that requires so much more work because … Not so much now because I don’t really take on new clients and new industries but when I had to take on new clients and new industries or when I would take on a new client, it was in an industry that I was unfamiliar with. I would have to learn the industry. I’ve had to do all the keyword research over again. I’d have to find where the pain points were. I would have to understand the jargon. Find out how to talk to those kind of people. You know what I mean? Like as far as the clients that I would be servicing and then also be able to help with the copy for speaking to their market, for the advertisements or the calls to action and stuff like that. It’s an enormous amount of work. That’s why, like I said, I could have scaled it much quicker if I had focused in on one particular industry.
When I say it can be a little bit broader … Let’s put it this way. Even as like working in the home services industry, there’s a lot of sub-niches there. It still requires a lot of work. What I mean by that is like, if I wanted to target electricians or work with electricians, and then work with HVAC guys and then work with tree service guys, landscaping guys, roofers, fencing contractors. All of those like … You still have to go through all that work of doing keyword research and all that kind of stuff. Although they’re similar industries in that they’re in like the home improvement or home repair industries, there’s still a lot of additional work. Personally, if I had to do it all over, I would have stuck with one industry. I would have found one industry that would have a lot of potential for the types of services that I would offer which means typically their high ticket or high priced with high margin, high profit margin industries that also there’s a demand for and then I would have stuck with that.
My golden goose, so to speak, in the lead gen business is the tree service industry. That’s something that I really worked on building up over the last few years is my tree service lead gen business. That is a great industry to be in. I’m just saying if I had to do it all over again, I probably would have just get onto that one industry and just scale really, really deep into that instead of going wide to all these other different types of contractors. That’s what I say guys just because you’re a lot more efficient that way. Once you get to know one particular industry and you get to know it well, it’s so much easier to go pitch your services to other lead gen … Service providers to buy leads from you or to do even client consulting because you’ll know that industry. You already know what their pain points are. You already know how to speak to them. You’ve already been through the pitch multiple times as you start to build that business. You’ll know what kind of objections you’re going to get when you’re doing a pitch or when you’re prospecting.
It just makes it a lot easier to scale if you stick to one particular industry guys. Be a big fish in a small pond instead of a small fish in a big pong. Does that make sense?
Marco: Yeah. One other thing. When you become the go to person in that niche, in whatever that small pond is, when you’re the big dog then you can pretty much set your feet at whatever it is that you feel like target. People will have to pay because they will know you are the person who will deliver the results that they need.
Bradley: [00:12:29] That’s right. Yeah. I totally agree with that. You cannot charge higher prices when you … When you’re a specialist in a particular industry, you can charge higher prices and you’ll be more efficient with it too. It will be actually a less work for you and you’ll make more money. Right? That’s what I recommend Mark. I know you got your gang ho right now and that’s great. To be honest with you, I would stick with one. Find one industry. Make sure that there’s good profit potential there for you. Did it meet the certain criteria? High margin, there’s the demand, that kind of thing and then scale into that one niche. You can pick a couple if you’d like but honestly, I wouldn’t do more than two or three at a time. Okay?
“In the Tumblr, what types of text and anchor text to be used? To clarify, this would be a Tumblr not related to my brand at all and it would be used to link to a Yopa Yellow Pages. What would you have to do to create that link? This is where I went for knee surgery. These guys are great. I really have no idea. Thanks.” You can do that. I mean the thing is is if you’re just linking the citations, citations can be … They’re not your money site? You know what I mean? They typically are going to be higher demand authority. They can take more direct keyword anchor text links. Don’t spam them but you could be a bit more aggressive with your anchor text when building links to citations. Just be careful. Like if it’s a do follow link, you just got to make sure that you’re not overly aggressive with your anchor text because your anchor text ratios will pass through a new follow to the final destination, the target URL which would be your money site. Most citations are going to be no follows anyways.
Yeah. You can be a bit more aggressive but still mix it up. Keep your back link, your anchor text ratio diverse. I like to use … You can use brand anchors when linking the citations because that make sense. Right? Actually there was a threat in the Facebook community, the Facebook group, for the new IFTTT SEO Academy group. Somebody asked about using FCS and GSA to boost networks, to boost IFTTT Networks, and what the anchor text were used, like what types of ratios to use, what I usually do is just set up very broad keywords. A mix of very broad keywords, generics and naked URLs. Somebody replied and said, “Well, what about brand anchors? Can you use brand anchors to link to your IFTTT properties?” Yes, if it’s a branded tier 1 network that you’re linking to, that would make sense. Same thing goes with the citation. Because those are properties that are specifically referencing your brand. You can build branded anchor text links to tier 1 properties. Just don’t overdo it.
You want a really diverse mix of links going to those properties as well. That’s why I recommend it. Even for citations, you can use a good mix of branded anchor text links, naked URLs and keyword anchors and phrases like what you have here, long phrases, that tends to work really well because that really speaks to the hummingbird algorithm which is also part of like … Which helps mobile search to these types of like natural language pattern anchor text phrases. They actually help with mobile SEO too. Okay.
Do You Need an Actual Physical Address for a National Brand?
You can have both by the way. You can have a local page and a brand page. That’s perfectly find to do. Okay? If you’re a national brand, you’re probably going to want to focus your attention on the brand page and not the local page because you don’t want to pigeon hole yourself by focus … What good is ranking in maps which is what your local page is kind of connected to via the back end of Google, if you’re a national brand. What good is it to rank in maps other than for people that are searching for whatever your product is in your local area, if that make sense. I would be focusing my attention on a brand page and not a local page if that were the case. Okay? However, on the flip side of that, if you’re a local business, you can still have a local page and a brand page but I would focus my attention on the local page. Does that make sense? Guys?
Marco: That made perfect sense. You can also be a brand with multiple locations across the nation.
Adam: That’s correct too. Yup.
Is It Okay to Start Adding Citations Before a GMB Page is Verified?
Bradley: Chris Chatman says, “Hi. Is it okay to start adding citations before verifying the Google My Business page? We do know Google likes to be first.” Chris you can but I wouldn’t recommend it because what happens if you never end up getting verified the listing for whatever reason or what happens if you’ve verified the listing and then the listing comes … Which I’ve seen Google do. Google will automatically edit the address after it’s been verified and like the address in your listing will be slightly different. What I mean by that is let me pull up a notepad phone. I’ll show you exactly what I mean. Let me open. Blow this stuff a little bit. Come on. All right. Let’s say it’s 123 Main Street is your main address. Then all of a sudden Google for whatever reason makes it this. If you start building citations to this address, even though this looks the same guys, it’s not.
I mean it is the same but Google, as far as the algorithm is concerned, these are slightly different. What I like to do is wait until the Google My Business listing has been verified and then give it two or three days and then go check it when I’m not logged in to that account. It’s usually not instant if you update. For example, if you verified Google My Business page and then you make a slight edit to the description or to anything like that, sometimes those changes won’t be seen publicly right away. You’ll see them because you’re editing from that account but go check it in other browsers. Often time you wont see those edits immediately. It will take 24 to 72 hours, you know 1 to 3 days, then those changes will take effect. What I recommend doing is wait until it’s verified, give it 3 days or so, and then go check it in a browser, a clean browser, take a look at the listing, make sure everything looks right and then start building citations. Okay?
That way you build citations to exactly how Google has it listed. One other thing you should do guys is whenever you’re setting up your Google My Business listing, your local page, go to the … I don’t have the website off the top of my head, but you want to go validate the address to make sure that it matches the postal like I forget what the valid … The postal address validator thing. You want to make sure it’s a valid street address the way that the post office has it and set your business listing up that way. Okay? Then from that point once you get your Google My Business up and verified, then you just start building all your citations to match that. That’s what I would do.
Would it be Okay to use Same Header Images for all City Subdomains for Lead Gen Campaigns?
“For lead gen, do you suggest using the same header images for all city sub domains?” It doesn’t matter Chris. “I mean like use the same Twitter header for all sub domains and just alter the city name?” Yeah. That’s fine. If it’s the same brand, it doesn’t matter, right? Like Target doesn’t change their brand image because it’s not different from Washington DC to Dallas. It’s not like Target has a Washington DC brand image and then a Dallas brand image is different.
Why would you do it any differently, right? If you have … If it’s the same brand, it doesn’t matter how many locations you’re in, it should be the same type of image. It should be the same branding. Okay? All right.
How Do You Measure the Required Size When Setting Up an IFTTT Network?
This was a question from the Facebook group. Okay. This is kind of like people have asked in the past. I know some of you guys are new so I’m going to try to answer this. When people have asked us many, many, many, many, many times, how many networks is it going to take for me to rank this? I always say the same answer: as many as it takes. Because there is absolutely no way for me to be able to answer that. There’s just too many variables that have to be considered. Like I can never tell you how many networks is going to take to rank anything. Period. It’s always going to be the same answer. That sad to me as I read this question. “How do you guys determine how extensive big the IFTTT Network probably needs to be when you get started?”
“For instance, I have 2 projects, a local pay per lead site for a fairly simple local service niche and a CRM SAS software as a service product that’s in a fairly competitive market. I’m going to a training but having trouble grasping on a strategic level, how to look at this stuff and go okay to start. I should plan on building x.” Okay. If I’m doing blog syndication, I’ve mentioned this throughout the training guys, I hammered this home throughout the training. I do a tier 1 branded network. That’s it. That’s it. If it’s for YouTube syndication network, I start off with a full tier 2 network just to start and then I usually stack multiple … Usually somewhere between 3 to 5 full tier 2 networks on any YouTube channel. That’s typically how I do it but I start start with 1 full 2 tier network on YouTube. For blog syndication, I do 1 tier 1 branded network and I’m done. That’s it. Then I’d spend a lot of time and effort boosting the hell out of that tier 1 branded network. Okay?
My simple answer to you is how big or extensive should a network probably be? If it’s for websites, it should be 1 branded tier 1 network. That’s it. The way that you get more power out of your networks are two fold. There’s 2 things that you need to do. Number 1, start publishing content from your site, your money site, which is going to be syndicating to your tier 1 branded network. Publish high quality content on a consistent and regular basis. Your frequency of publishing is going to be a huge factor in how effective your network is. Right? You can’t just put out shitty, spammy content either. You’ve got to out out descent content. Once these networks are set out for blog syndication guys, you should be focusing on content creation and in frequency of publishing. Publishing often and publishing good content. Once you do that, that’s going to … Over time, it’s going to take some time, the more competitive the niche, the longer the time it’s going to take. The less competitive the niche, the less time it’s going to take. Okay?
You should be focusing on publishing good content, using your blog syndication to build back links, internal links, to the pages on your site that you’re trying to rank for keywords. Start building … Remember, build silo structure on your site. Start adding more and more supporting articles. Remember, each silo, you want to continue going deeper and deeper into that silo. You just keep adding more and more supporting articles that’s descent, high quality content that’s linking up throughout the silo, that’s going to boost the entire overall theme of that silo. Right? That’s going to bring … Help you to start rising in the search engines for those different silo phrases. Remember you want to keep everything themed really, really well so your keyword sets need to be very tight within silos. Okay? That’s number 1. Then number 2, the second most important thing to do is boost your IFTTT Networks and there’s multiple ways you can do that.
We talk about it in the training, you can also buy link building services from us, you can use PBNs, you can use SAPE links, you can go out and buy linked PBN blasts from people, you can build your own PBNs. I don’t care what it is that you do. You just want to boost up your IFTTT Networks, your tier 1 branded network. You don’t want to spam the hell out of it because they’re extensions of your brand. You want to do a layer of somewhat high quality links. You tier 2 links with links to tier 1, right, your tier 2 link should be of somewhat high quality with relevancy, number 1, right, and then from there behind that, your tier 3 links, you can start throwing spam at your tier 2 links. Does that make sense? Tier 3 links to tier 2 right? Your tier 3 links can be more spam type links and that’s just purely for link equity. You don’t have to worry so much about relevancy and all that other stuff at that point. All right? I can’t give you an idea like how many networks should you have, I can tell you I would personally? I’d have 1 tier 1 network for each project. Period. That’s it.
If it’s YouTube, build as many as you want.
Marco: The only thing I would add to that is when you do start link building and link everything else that you’re going to do, don’t do it all at once.
Bradley: That’s right.
Marco: Yeah. Take your time. Go through it because if you effect it positively through something that you do, you want to know what it is that you did that affected it positively. If you affect it negatively, you want to know what was that affected it negatively. You also want to keep track because you want to know when it’s dances. You need to know that you can keep hitting it when it’s dancing. Sometimes you just have to let it rest, give it a chance to settle, see where it goes and then come on with the next round of whatever it is that you’re going to to do.
Bradley: You brought up a good point. Like what I would do is with for blog syndication networks guys, I build a tier 1 branded network. I like to post at least 3 posts from my main blog to populate the tier 1 branded network. Essentially the tier 1 branded network is now populated with seed content. At least 3 posts. I like to do like a minimum of 3. I do like 3 to 5 post from your main money site that’s going to start adding content through the syndication, the automatic syndication tier network properties. Then you can do a tier 1 link blast. Essentially you can start to boost your tier 1 properties immediately, right? You can start to do that immediately and then continue from that point on, just keep working on producing content on a regular schedule. Get on a consistent publishing schedule. The more the competitive niche or the more competitive it is, then the more frequent you should be publishing because that’s going to speed it along but it’s going to take some time guys. Last year at a low competition niche, in the case study that we did for the Master Class, the local case study, I’m not going to reveal that site because not all of you are in the Master Class but some of you are and you’ll know what I’m talking about.
I took a brand new site, brand new website, just registered a domain. I created a Google My Business local page, an IFTTT Network. We did several posts. I had a VA that was doing my blog posting which is like how I do all my content marketing. I have VAs do it for me, curate a blog post. We have a specific training course called “Curation Mastery” to teach exactly the types of content that we use. She posted I think it’s either 8 or 12 blog post to the blog. We did 1 blast of citations and I did 1 link building blast, the same link building blast that you guys can buy from Service Space. It’s my people that do those link blast to the IFTTT Network and we rank number 1 for 4 out of the 5 keywords. We’re in the top 3 in the maps pack right now for 4 out of the 5 keywords. That was it. It was a brand new site guys. I did all of that and I think, I don’t know, 6 or 8 weeks, I think it was probably 8 weeks. It just takes a little bit of time. A low competition niche guys, you can pretty much rank with just an IFTTT Network and some citations.
If you’re doing a higher competition stuff, it’s going to take more time. It’s going to take more content, producing of content, more links, everything else, but that’s just the way it is. Okay. All right.
Can You Completely Re-theme an Existing Tumblr Site?
Michael says, “Hello guys. I have a health related website. I’m using Tumblr and other web tools just tier 2 back links. I have some that are well themed but not related to my niche or website. One strong Tumblr was clean but from a rock band. Another is all about books. Can I completely re-theme them to be all about health and use them as tier 2 back links to a guest post? Tier 2 to a citation sort of. Thanks.” Yeah, Michael. Absolutely. Because those are tier 2 links, right? They’re pointing to tier 1 properties. That’s okay to do that. I just would never redo that. I would never re-theme something and point it directly to my money site anymore. I don’t do that anymore at all. Because Google’s looking out to 2 tiers back now. You got to think about your money site, right?
First is looking to tier 1 and all the sites that you build tier 1 whether they’re citations, whether IFTTT properties or whatever, they’re going to be themed in relevant branded. They’re going to be directly themed and relevant to what your money site is, right? Now if you link back … If you go 1 step back and you look at the tier 2 content and the linking sites, and you’ve got themed content there that’s linking to you, like the content on that site is themed, it’s relevant to what it’s linking to which would be your tier 1 properties, then that’s your 2 hops. What’s beyond that, the sites that are linking to tier 2, Google’s not looking at it right now. They may in the future, so just keep that in mind. The more relevancy you can get at every tier, the better you are, the safer you are long term, if that make sense. For right now, it’s just looking at 2 tiers back so you’d be okay. Okay? You can absolutely do that. At that point, you’re just looking at like pushing equity, right, link equity, link use, whatever you want to call it.
How to Unspin Articles Using www.superspunarticle.com?
Marco: I posted the website that I used. I posted the link.
Bradley: Yeah. I want to just walk through a very simple exercise on how to find stuff like this.
Marco: Awesome. Okay.
Bradley: We’re going to over to Google and we’re going to say, “unspinner tool.” We’re going to click on this first link in the Google search results. Hot damn. There’s a tool right there that I can post to spun article in and click convert and it will unspin it for me. Go to Google. Type in your query. Check the results. There’s your result. Go to Google and type in unspinner tool and this one happens to be spinnertools.cmom. Spinnertools.com once again. Spinnertools.com. You can paste a spun article in here, click convert, and it will spit out and unspun version. Then you copy it and paste it. Then you click convert. It will spit out another version. Convert. Another version. I think you guys get the idea now. Okay?
Is Okay to Setup Generic Domain Names in a Branded IFTTT Network?
Greg says, “Hey guys. I have a national site reviewing a product similar to treadmills without disclosing exact site URL is close to this: allinclinetreadmills.com and considering a 301 redirect to a new domain due to it’s current END status and lack of silo structure. I also want to set up an IFTTT network. I want to order the network soon but I am also sure if I will in fact redirect the website or what the site URL will be in the future.”
“Number 1, could I set up the IFTTT Network now with a more generic brand name like indoor workouts? Then if the site URL’s stays as allinclinetreadmills.com, can I then use text and the headers of the brand network and website like indoor workouts by all incline treadmills and use the indoor workouts as the URL on the network properties and keep as the website URL …” I’ve got a headache all of a sudden. “Do the website and network URLs need to match?” No, but I would just hold off. Just make the decision, Greg. Either you’re going to keep that domain or you’re going to go to a new domain. Just make the decision before you order the network. That’s what I would do because otherwise, you’re doing a whole bunch of additional work. If you order the network now, with that pretty much exact match domain that you have now, and then you decide to change it a week down the road or 2 weeks down the road or a month down the road, whatever, now I would personally … I would want to go back through the network and change, update the URL on all the properties personally. That’s what I would want to do.
Why not just go ahead and make the decision now as to what you’re going to do so that it’s set up right the first time, is all I’m saying. Okay? Either stick with that domain and run with it or go with a new domain before you order it. If you’ve already got a network in place guys for those of you because I know the questions going to come up, for those of you that might have a network already and then you decided you want to swap the URL out or in 301 the old URL, that’s fine but I would still probably go through the networks and update the URLs. Personally I would. Even though the redirect will redirect to where it wants to go and you’ll still push the link equity and all that other stuff. I would still want to especially for branded network, go back through and make it nice and pretty, treat it as if it was a money property. I mean it is. A branded network is nothing … It’s a digital asset, right? Treat it as such.
How Long Does a Site Lose Its Rankings after Redirection?
Yeah. It will. It will do some dancing. For the most part though, if your new site has type on page like everything’s really good on page with your new site and you’re just redirecting, there will be some dancing. There’s no question. Usually it’s just a matter of a couple of weeks that it will come back. If you’re on pages really good, you’ll usually come back to where you were before. Sometimes if the on page is better, you’ll come back in an even better position. If sometimes if the on page isn’t as good, you’ll come back but you won’t be as strong and it’s going to take some addition work to get you back to where you were. Typically with that sort of a deal, because I’ve done that several times over the last few years where I’ve had … We’ve changed the domain on a particular business. A lot of them are lead gen sites for example going from EMDs to more branded sites and branded domains I mean, it will dance. It takes a few weeks but typically it comes back and because I de-optimized the domain by using a branded domain instead of an EMD, I end up coming back stronger.
It just takes a few weeks of dancing and it’s a little bit painful during those few weeks but it comes back and it’s better. It’s most likely to not get hit later on for being over optimized if that make sense. Okay.
Buddy VIP vs Serp Shaker in Testing Keyword Rank-ability
Then you say, “Oh wow. This is a really easy keyword.” You go build a WordPress site, put some really good content on it and it takes you 3 months to rank it on page 1. Likewise on the flip side of that, there are sometimes where you can rank a WordPress page very, very easily but a video, it’s a bitch to rank on page 1. It just depends on the keywords. It really depends on what you’re doing. If you’re looking specifically to rank keywords for videos for specific keywords, use Buddy VIP. If you want to test WordPress sites, use SERPShaker or Lead Gadget. One of those. That’s all I can tell you. It just depends. If you’re trying to do both, then use both. Okay? Sorry. I mean that’s essentially what it is. Buddy VIP is for videos. SERPShaker’s for WordPress sites.
How to Use IFTTT Network To Optimize Rank & Rent Sites?
Kenny Howdy. “Kenny here. I really want to get into the ranking rent sites. I’ve never done it before but I feel like I could get a site ranking pretty well. I downloaded a guide recently that went through a process of buying an EMD service plus city. Loading a simple site with good on page then pointing PBN links on it.”
Okay. I don’t recommend using EMD. Seriously, that’s probably an outdated PDF if that’s a case. If you bought a PDF guide about that, it’s probably a little bit order because that used to be the preferred method, but I don’t recommend doing that now guys. You should be branding, using like pseudo brand, fake brand names because otherwise you’re going to be already in a position where you’re … It’s very easy to over optimize when you’ve got an exact match domain. Okay? Go with a branded domain. It’s much, much better for longevity as well. It’s easier not … You won’t trip over optimization filters near as easily when you’re using a branded domain. Other than that, yeah, that’s a great strategy. You can use PBNs to build, to rank those. I see where you say, “I asked in the IFTTT V2 Facebook group if I could just use a IFTTT Network to rank these type of sites and got some good answers from people who have done this. I just wanted your guy’s opinion. Maybe make a quick run through of how you would do it to bring in some money as fast as possible. Thanks.”
Kenny, great question. Just like I told whoever it was that I was answering down here, yes, you can do it with IFTTT Networks instead of PBNs. If it’s a lower competition niche, all you’ll need to do especially ranking rat, I recommend if you’re doing that strategy, that you go get a mailbox, get it the post office. Use the street address option if you want. Get a physical address. Create a Google My Business local page when you’re creating your networks, your IFTTT branded network. Then start populate it. Just like I mentioned earlier, you want to start with at least 3 seed post, going from your money site to your syndication network, your branded network, start building it. Do a citation batch, a batch of citations like 30 to 50 citations, good citations. Okay? There’s a couple different services you could use. Loganix is one of them. It’s got a really good service for like 300 bucks or something like that. You could do it yourself. You can hire other services to do it if you want it. Get some citations built. Populate your IFTTT Network with content. Get on a consistent blog posting schedule. Then if you have additional link building tools, you can use those to boost your IFTTT Network but it’s not necessary. Okay? That make sense? That’s what I would do.
Marco: Yeah. Absolutely. Then not only that, if it’s PBN that he’s building rather than renting or whatever, then the best thing to do for that is drop an IFTTT syndication network around the PBN and then just keeping everything relevant so that the PBN adds relevancy to whatever it is that he’s doing in tier 1 and on money site. It binds everything.
Bradley: Yup. Absolutely. All my PBNs have the IFTTT Networks. You know? That’s 1 way you can make them look more real because you make the PBNs look like their real sites, real blogs, right? You put an IFTTT Network around them. Because don’t all real sites have either an identity behind them or a brand? All real sites have it behind them or they have a real business behind them. PBNs don’t. If you put an IFTTT Network around your PBN sites that are well themed, that are all interlinked the way we show you guys, everything’s connected. You’re not hiding the footprint from your IFTTT Network to your PBN. You’re claiming your footprint. That’s what real people and real businesses do. That’s why our PBNs are stronger, right? That’s a good point Marco because that’s something that you can do. If you’re building your own PBNs, then put an IFTTT Network around each one of them, make them look a lot more real. You add the social aspect too to it as well. All right. Dean’s got multiple questions here. We’re not going to be able to go through all his questions because we’re almost out of time so we’re going to answer like the first one and then we’re going to have to skip above.
If we have time, we’ll come back but I doubt that we will because we’ve only got about 8 minutes left. Dean said, “Just wanted to say I approached 2 of my clients with the IFTTT model and although both never paid that day, they both were totally sold.” Okay. Look like it was an introductory price. I have not myself seen it in action yet so roughly $500 for a full tier 2 network. Thirty pounds I guess that is per month maintenance fee. That’s great. Hey Dean, you got to start somewhere man. That’s really good. Once you get a little bit more comfortable and confident, you should absolutely raise your prices though. I charge $700 for a tier 1 network only when I’m billing local clients. Marco tells me all the time I’m not charging enough. That’s just for a tier 1 network only.
Marco: You’re giving shit away.
Bradley: What’s that?
Marco: You give your networks away.
Bradley: I give my networks away for $700. It cost me. My VAs bill them like under $50.
Marco: I know. I know but just imagine the work that the client would have to put in …
Bradley: Yeah. I’m a cheapskate though man. All right. The next one, “With regards to boosting sites with IFTTT rings, I hear your wisdom of only tier 1 for sites and multi tiers for YouTube. I also here your wisdom on having the auto ring string multiple sources to make mask of sharing only mine if 1 did go the multi tier IFTTT for sites. Okay.
Is it Risky to Share Multiple Content Sources on Tier 2/3 Networks?
My question is if only 1 fully incorporates lower tiers … Is if 1 fully incorporate … Corporates lower tier with a mixture of mine and other’s content for a website booster rather than a YouTube channel safe. Is this safe? We’re saying that even if showing multiple contents were down on tier 2 or 3. Is it still risky?” Yeah. I mean again, I don’t know how many times I’ve hammered this home too but I just don’t do it because there’s too much work, there’s too much maintenance. I do tier 1 rings only for blogs guys. That’s it. If you want to do tier 2 rings, you can. Just make sure you’re adding related content sources at the tier 2 trigger point.
You don’t want to be populating other content on your tier 1 network. You don’t want to do that. That’s your golden frame. That’s your branded properties. Don’t put other people’s content unless it’s curated content which originates from your blog. Right? You don’t want to populate your tier 1 branded site with other people’s content unless it’s curated content that originates from your blog. If that make sense. Tier 2 networks, if you’re going to do it, just make sure that you’re using related content sources at your tier 2 triggers. I don’t even go to tier 3 guys. Even for YouTube networks, you can if you want. I don’t do it and I get plenty of results from my networks. It’s up to you guys. Tier 3, I know people ask about that all about the time. Guys, play around. You have the freedom to go out as far as you want with them. It’s up to you to put the work in if you want to it. Personally, I don’t because there’s a diminishing return at that point. Like I haven’t seen a big difference between having really powerful 2 tier networks and having 3 tier networks except that 3 tier networks require a lot more work to pu together.
That’s why I just don’t do it. Right? I keep trying to hammer home guys that that’s my strategy. You guys are free to do whatever you want, okay? Please experiment. I’m just telling you like I only do the tier 1 networks because it’s very, very effective for blogs and it’s safe. I don’t have to worry about footprint issues. Okay? “Also if 1 was to go down the tier 1s for all new websites, which property would the safe to back link to or is another method of tier 2 needed to boost the tier 1 …” God. Some of these questions. It’s safe to link to any tier 1 property. Okay? That’s what it is. It’s an SEO firewall guys. That’s why we … Again, we use that to buffer our money site so you can link to your tier 1 branded properties. Any one of them. It doesn’t matter which one. Link to all of them. That’s what I do. When I take in a branded network, I pass it over after it’s been built. I pass it over to my link building team. They set up a link building campaign and they build links to all the properties in the network. If there’s 25 properties in the network, all 25 properties get hit with links. Okay? We’ve got to move on because that’s too many questions.
Sorry Dean but we just can’t answer just 1 person’s questions. We’ll get to your questions … There’s always next week man. If you’re inside the Facebook group, post some of your questions in there and we’ll get to them as well as some of the moderators that are in there that are helping out. There’s a lot of experience in that group. Chris says, “Regarding network URLs and logos, I understand why you needed the state abbreviations, VA, on your Gainesville site. What is your best practice when the city name is unique but it is a small city around 40,000 people. I included the state in the sub domain URL but is it needed in the URL on the network properties and in the logo. Cheers.” Well, the logo doesn’t need it. Why would the logo need it? The logo is just an image. It’s just a graphic. That has absolutely zero SEO benefit. There is a branding aspect to it which is important. Personally I wouldn’t put the state abbreviation in a logo that just to me would clutter it up. As far as the …
If you have a unique city name, there’s no need to put a state abbreviation in the URL because it’s a unique city. Now if you’ve got something like Springfield, like there’s got to be at least a dozen if not more Springfield’s in the United States. I would always put Springfield like … There’s a Springfield in Virginia. I would have Springfield VA as my URL or as a modifier to identify that it was Springfield, Virginia. If it was something really unique, then I would just omit that because honestly it’s overkill. You don’t need it. I like to keep URLs as short as possible guys.
Adam: We’re going to have to wrap things up pretty quick. We’re getting … We’re hitting the 10 minute limit here.
Bradley: Yeah. We got about …
Adam: I think we've got 1 last.
Bradley: Maybe 2 more.
Adam: Yeah. One last question and then we got to get ready for Master Class.
Is it Okay to Create Individual IFTTT Network for a Multi-Consultant Beauty Company?
Bradley: Janet says, “I have a friend and potential client that owns a make up business and has over 1,000 consultants.” Wow. “Would it hurt the site or YouTube channel if we build an IFTTT networks for each consultant with the company’s YouTube channel as the trigger? Then when a company puts out a video and it’s syndicated through all of the consultant’s rings …” Janet, I’m plus wanting that. If you build 1,000 IFTTT Networks and connect to 1 YouTube channel, no, it won’t hurt. You’d have the most powerful damn YouTube channel I’ve ever seen in my life. If you do that Janet, please share your results with us. It will take you 3 years to do it but that would be fantastic. I would love to see that. Hope that make sense. I haven’t pitched it through yet but I would love to. Yeah. Could you guys imagine …
Let’s say there’s 2 20 properties in the IFTTT Networks times a 1,000? Twenty thousand syndications in beds, back links, bookmarks and social signals for every one upload.
Adam: That’d be pretty awesome.
Bradley: All right. I’m going to answer Kevin’s and then we’re done.
Adam: All right.
Bradley: Jesse asked if these will be recorded and made available. Jesse, these are the Hump Day Hangouts. They’re always recorded and they’re always available. Just go to youtube.com/sematicmastery. They’re on our YouTube channel.
Adam: Yeah. Jesse, the link’s on the page there in case you need it.
Which is Better? To Send Marketing Email with a Personal Tone or with a Company Tone?
Bradley: “Hey guys. Congrats on V2. It sounds like you guys totally killed it. I have a question about email marketing. Is it better to send emails to a scrape cold list and a personal tone or a company tone with like an email graphic of my services?” Personal tone always gets better opens, Kevin. Always. “Is it better to embed a buy button and email to my SEO service or a link to a landing page to get the highest conversion?” A link to your landing page. “Any other thoughts you might have in general? As always, thanks.” Yeah. Kevin, always go with personalization instead of brand. You’ll get higher open rates. Do not put a buy button. It won’t get clicked. Go with a link. Email clients a lot of times will actually filter out the image anyways so you want to go with the link and a landing page with a strong call to action. Make it a simple landing page too that only has 1 call to action. Okay. All right. That’s it. We’ve got to do Master Class in a couple of minutes.
We have a special guest coming on Master Class in just a minute. Those of you that are in that, we will see you in about 9 minutes. Those of you that are not, we will see you next day. From Hump Day Hangouts, thanks for everybody being here.