Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 127

By April

Click on the video above to watch Episode 127 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: All right. We are live. Welcome everybody, this is Hump Day Hangouts, episode 127. We have got everybody here, so let's do a quick hello. I'm going to start, as I see everybody, and start with you Bradley. How's it going?

Bradley: Good, man. How are you?

Adam: Not bad on this 12th of April, since I forgot to mention the date, it is going quite well.

Bradley: I'm glad to be here. I see we got some decent questions, already. We got just a few announcements, after introductions, ad we'll get right on it.

Adam: Cool. All right. Chris, how's it going, man?

Chris: Doing excellent.

Adam: Good deal. Hernan?

Hernan: Hey, everyone. I'm not feeling that good, but I'm happy to be, so I'm feeling slightly better since I'm on the Hump Day Hangout.

Adam: I feel bad I'm laughing, and I was just, oh, God, I'm on video. Anyway, sorry, Hernan, really. [crosstalk 00:00:51].

Bradley: [inaudible 00:00:53].

Adam: Yeah. Anyways, Marco, how's it going?

Marco: Good, man. We're in the middle of the rainy season in Costa Rica and it hasn't rained in a week.

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Adam: Outstanding. We'll get into this with a few announcements, everybody. Then, we'll dive into it. Like, Bradley said, we got a bunch of questions. If you're new to Semantic Mastery, if you're just seeing us, or this is one of your first Hump Day Hangouts, please check out Syndication Academy, I'll pop the link on the page, you'll see it in a minute. Then, also SERP Space, you can create your free account over there for done for you services, so please go check that out after the webinar. Let's see. Real quick, we've got a replay going up, right, Bradley? Did you want to tell everyone about that?

Bradley: Yeah. We did the Rocket Video Ranker webinar with Bill Cousins and [inaudible 00:01:42] just the other day, I guess, it was Monday. This weeks a blur to me. It was a really good webinar. He's got a really awesome app that they created like an instant authority injector, it's like instant channel authority, that's what it's called. It's really cool. I've been playing with it for about a little over a week, now, and I've set up multiple campaigns. I was kind of extending the case studies from the Live Rank Sniper case studies that I did as a bonus for this, as well as I added on some new case studies, as well, because it's working really well.

What's cool about it is you can actually upload a bunch of videos, and then set them to a brand new YouTube channel and without syndication network, or anything else, and then it's just unique on how it activates, or makes all the videos public, and apparently that injects authority into the channel, and it makes the videos rank like crazy. I don't understand how it works, or why, I mean, I understand how it works, but I don't understand why it works so well, but it works really well. I've been using it a lot for the bonus, that webinar replay, we've got a link for that, the bonuses that we've thrown in were the case studies that I did, which are multiple case studies.

That training is being added to the bonus membership site, but all the other unannounced bonuses that are part of that membership site as well. Guys, check it out it was a rather short webinar, like an hour and 15 minutes, or something like that, but just go check it out and see even if you don't end up purchasing the product, the technique is really, really cool and it works really well. It's worth sitting through the webinar just to pick up that, if nothing else. Okay?

Adam: Awesome. Cool. We got that link, I think I just put it on, so go check it out after this, it's really cool. Marco, word on the street is that there might be a webinar, or something with you involved, I'm not sure. What's going on, there?

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Marco: Not only, me, but I'm getting, Hernan, has just been volunteered to come on and help me out, because really the last two seem kind of disjointed, I mean, people, I don't know why, but somehow they didn't get the message. Right? Some people said it's fabulous, a lot of people said, yeah, I got it and I went, and I started looking, so they did actually what this is for. It's fr you to think, go research, and then do. Right? It's not for me to do it for you. If you want me to do it for you, you're welcome to pay me my $750.00 an hour for consultation, if not, then you go do it, which is what I've had to do for the last what, 14, 15 years. Right?

Nobody showed me, or told me, or took me under their wing and said this is how you do it, guy. I had to go and read and put it all together. Anyway, the webinar is training, think, apply, make money, lather, rinse, repeat, the Semantic Mastery way. Right? Just a quick going over what we'll be doing? I will be revisiting entity creation, validation, and verification, iframes, java script, training the bot, and JSON-LD, JSON, plus LD, plus content, which is our two pronged approach to how we just slam everything, and then, I will be going over whose way is the best way. It's not what you think.

Bradley: Okay. Far enough. Next.

Marco: Your muted Adam.

Adam: Yeah. I'm doing a horrible job of pressing a button, today. Since, Hernan got voluntold into this, Hernan, I think is going to have something special, too, maybe at that webinar. Right?

Hernan: Yeah. Definitely. We are getting close to launch the Battle Plan and that's part of the Semantic Mastery way, because actually in that Battle Plan it's the step by step on how to pretty much [inaudible 00:05:50] a niche, even if it's for aged sites, for new sites, for local sites, for YouTube videos, we have everything in there, so it was, you know we were having a lot of questions about, I love you guys, and I love your content. You have a shit ton of content, but I need a step by step, blueprint, if you will, so that's exactly why we decided to put together on that Battle Plan, and that's going to be presented alongside Marco's genius rambling on Monday, on the webinar. Yeah.

Adam: Awesome. If you're there you're definitely going to get something special, so I'll just leave it at that, and [crosstalk 00:06:31].

Bradley: It only took us three years to create the Battle Plan. We've been talking about it for three years.

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Adam: Now, we got it.

Bradley: [crosstalk 00:06:39]. I'm anxious to have that out, too, because it's just something that we just never did, and we finally actually, Hernan, really put it together, so hats off to you, Hernan. Thanks for doing that.

Adam: Yeah. Definitely. I've got my Nike shoe phones on. Thank you, Wayne. I'm going to real quick drop a link in, I suggest you guys check it out, it's free. First three chapters of a book from the CEO of ClickFunnels, and you can check that out, obviously you got to give me your email, but you can go check that out. It's about building movements, building business, a real business. Things like that. Just check it out, I'm not going to go into details if that sounds interesting to you by all means, go check it out and I believe the full book is either out this week or next week, so do yourself a favor, if you don't like it, you invested an email address, if you do like it, you're going to get some good info out of it.

Bradley: Wayne's still picking on you.

Adam: He is. If I had more time I would turn this into talking about my headphones, but-

Bradley: It's awesome, though.

Adam: Let's get into it.

Bradley: Nobody is safe from the wrath of Wayne. All right. I think I'm going to grab the screen, now, guys. Are we ready?

Adam: Yes.

Bradley: All right. Otherwise, I'm just going to sit here and read the chat box. You guys can hear me?

Adam: Got you.

Marco: There we go.

Bradley: Okay. All right. Cool. By the way, just to comment on Adam's mention of the expert secrets book, yeah, guys, if you're not already familiar with Russell Brunson, and the whole ClickFunnels movement, and everything, you should become familiar, and this is an excellent opportunity to do so, with that book, because it's really been a transformative application that we use for our business, ClickFunnels has been, and it's a great company, they've got a lot of vision, and stuff, and so we fully support them as well, because it's been such a blessing to have in our own business, so it's a good opportunity to check out what they've got going on, and learn some, from a really great marketer of our time. Definitely check it out. All right.

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[inaudible 00:08:51] is up,

Should The Blog Post With Embedded Youtube Videos Have Different Content In Order To Not Be A Duplicate?

he says, “Hey guys. I'm syndicating content from both the brand website and YouTube channels. The brand is a website, and YouTube. How much would be the minimum to change the blog post from just plain embedding the YouTube videos? Would it be enough to add X amount of words extra, next to the video, like transcribing or just posting the same content in a blog format, or should the blog post have different content in order to not be a duplicate? Thanks.” You know, you can do a transcription, that fine, that's what I do with a lot of my client sites.

For example, some of my clients, actually, you know, most of my clients are in the contracting industry, so they do home services, so like HVAC services, and plumbing, and things like that. Some of my clients, not all of them, because some of them just refuse to do it, but some of them have their technicians go, and I trained them to do this, but it's very simple, for example, a plumbing company they send one of their plumbers out to a job, and once they get to the job and they access what it is, or they complete the job, do the repair work, or whatever it is they pull out their cell phone and they record a short video, saying, hey, this is John from Joe's Plumbing, I'm out on location, in Fairfax County, Virginia. I got a call for a leaky facet, this was the problem that I found, this is what I did to fix it, if you have any problems similar to requiring facet repair, call Joe's Plumbing at, and they give the call to action.

They send me those videos, and I upload, optimize them and upload them to YouTube and then create the blog posts out of those with the transcription. Essentially, I just send the link over to a transcription service, have them transcribe the video, which is generally about a minute to a minute and a half long. It costs me like a $1.50 or three bucks to get the thing transcribed, and when I get it back, I add that as the content, or my VA will do it, or one of my VA's will do it, but they'll create a blog post with the video embedded, and then the transcription underneath. That's great, because that works really well. Now, there's really not a way that you can automate that. I automate it through a virtual assistant. That's my way automating it. I don't know a way to do that using IFTTT, so if you want to add the additional content, that's fine, transcription works, great. However, it would be a manual process. Right?

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One of the reasons why our YouTube syndication applets, from IFTTT, those auto syndication applets don't include the description, for example of the videos, and why we will always just put this video was, it can also be seen on YouTube here, and you put the YouTube link and maybe the channel link, or a playlist link, but that's it. The reason why is because through the many, many networks that I have had and tested over the years, I was finding that when you import the description, and you can change the applet, by the way. But, we have the applet setup with ingredients that work the best, that produce, that don't cause any problems for your blog sites. What I was having problems with, was at one point in time I had a really large, what I called a video broadcasting network, consider it like a PBN, but it was used specifically for just video syndication sites. Okay?

We would, I would, syndicate, and because the way I would set up those video broadcasting network sites, again, similar to PBN's but they were self hosted WordPress sites on domains that I had picked up, like expired domains and stuff like that, and build out these syndication networks using the self hosting WordPress site as the trigger point. Right? I would have YouTube, actually, every time I would upload a video to a particular channel it would syndicate out automatically to all these WordPress sites. Then, the WordPress site would trigger the IFTTT network around it. Right? They were random, some of the would import video description, some would not. What happened was through one of Google's de-indexing spree's that it goes on from time to time, I got hit, my video broadcasting networks got hit, and all the sites that had been importing the descriptions got the indexed, all of the sites that did not import the descriptions, that only hd a YouTube video, so essentially the embed code, and a link to the video itself, and then a link back to the channel, and/or playlist. All of those survived. It was the same network, which was interesting.

It led me to obviously understand that Google does not like republishing or posting of the video descriptions, and I can understand why, because they can be a bit spammy. Right? We drop links and all kinds of stuff into the description, and so it comes out looking spammy, and so that's why I stopped doing it and why all of the applets that we provide don't pull in the description. The reason why I tell you that is because if you're creating videos on the front end, and let's say that you already have, let's say it's a recorded video, where you've already written a script for example, and now you get the video created or recorded, and then you go to add the video to YouTube, well, you already had the transcription at that point. Right? Or, you can record a video, or have a video produced, and get it transcribed, and when you upload it to YouTube you can add your transcription as the video description.

That's the only way I would know how to automate it, is if you had the transcription before you upload it to YouTube. Does that make sense? Otherwise, if you upload the video first then have it transcribed, well when it uploads it's going to automatically syndicate through your networks, so then you'd have to go in and manual edit your blog post on your money site or whatever. That wouldn't include the transcription across all those other properties, either. Does that make sense? The only way for you to syndicate the video plus the description with a transcription, I should say, is if you were to have that prepared a head of time, before you upload the video, which would trigger the syndication to begin with. Okay? It's fine guys if you want to include that and do that kind of stuff on the front end. I don't recommend syndicating a video with, use the applets the way we have them, I mean, you can test, and you can play around with them, but just know the reason we set those applets up the way we did was there was a reason for it, and the reason that I just gave you. Okay?

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As far as this, again, I would recommend that you would either just upload the video using the applets the way that they are, and then go back on the money site blog, and edit the post manually, and it's something a VA could do where they could add the transcription. That way across all the syndication points its just the video embed and the links back. Right? That's it, but then on the blog itself, which is a money site, yeah, that's fine to put the transcription there. That's how I would prefer to do it, as opposed to even transcribing a head of time, before syndicating, because then you end up having that, again, the additional text underneath the video, even though the transcription probably isn't as spammy as a normal YouTube description. I still would, because I know of those types of syndication points getting shut down when the text is imported, as well. I just prefer to avoid that and make sure that it's just the YouTube embed and a link back to the video and/or the playlist and/or channel. Okay? All right. Hopefully, that one was cleared up.

Should You Add 100-200 Properties Linked To Our Youtube Account To Get A Real Boost On Videos Syndicated Through IFTTT?

Alexander says, “I read somewhere that we should have a 100 to 200 properties linked to our YouTube account to get a real boost on video syndicated through IFTTT, I'm beginning on video SEO, now, and loving the speed, and just got a little bit confused about it.” Well, it depends, Alexander. My most powerful networks have over 200 properties, because generally for anything that I'm going to be like any industry or niche that I'm going to be serious about, I start off with a minimum of three two tier networks. That's just because we have the infrastructure and the building team, and everything, it's simple for me to just say, look, I need three full two tier networks, and a week later I've got them. You know?

If I'm going to be real serious about something, and remember guys a full two tier network is anywhere between 80 to 90 properties. Right? Even at 80, at the low end of it, we're looking at 240 properties if you've got three full two tier networks. That is true in that my most powerful networks are generally in that range or so, but I know I have some syndication networks that are just tier one that have been powered up and have had consistent posting over time, and they've just gotten powerful because of that, because they are all themed really well, and they've got history.

It really just depends. I mean, if you're starting off with newer networks that aren't themed or don't have a lot of life and history to them, if that makes sense, then what you want, you can add more networks, which will be more syndication points, or you can power them up with links and other various things that you can do to power up the networks. You can do one, or the other. If you're starting off probably right off the bat you're going to get faster results with more syndication points, but over the long run, it's actually better in my opinion to power up existing networks because that helps the video ranks, whatever results the networks provide by syndicating to them, it helps to keep those results to stick better. Does that make sense? In other words, the more syndication points you add to a network, the faster the results typically are, but if it's new then the results can slip rather quickly, as well. Meaning, you get initial really good results, but then they'll start to drop.

Obviously, it's going to depend on many, many other variables, guys, but I'm saying just on the way that my data has trended it shows that. That's why if you have a powered up network, typically the results that the syndication provides will stick for longer. All right? Way back when we had the first version of Syndication Academy out I mentioned that, because I mentioned that for example you could stack multiple tier one networks, first tier networks to a YouTube channel and you'd get faster ranking results that way than using two tier networks, so what I'm saying is let's say you had 10 single ring tier one networks that you wanted attached to one YouTube channel, right, that would be essentially what 200 properties, roughly 200 properties. That's going to get you really fast results, but a lot of the times those results will start to slip somewhat quickly.

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It would be better, instead of having 10 tier one networks, it would be better to say, let's say you had three full two tier networks, which would be 12 networks, but the two tier networks tend to help the video rankings to stick longer. That's been something that I've noticed for years. Again, with my own data if I can theme a network and power it up with links and then continue to publish to that it seems to get a lot stronger whether you have more and more syndication properties or not. At some point it's like a level of diminishing returns. Right? Once you cross that point it's really unnecessary to add additional syndication points. I think it's better to power up what you already have. If that makes sense. Okay? Anyways, you can play around with that. Yeah. Obviously if you're just starting off with new networks, more is better. More points are better. All right.

IFTTT Properties & NAP Citations For Local Sites

Next is, “Is those IFTTT properties a good place to add any IFTTT citations for local sites? Same thing with PR, NAP, and embeds.” I guess PR, must be press release. Yeah. Guys, anytime you can drop an NAP citation into a post or anything like that, as long as it's not been like spammed into it, like if you have a good call to action at the end of a post and you want to drop the NAP that's a good place to do it. Those all count as citations, guys. You can have a citation on a blogger site, and a Tumbler site. Yeah. If you want to drop an NAP into blog post that's perfectly fine.

Same thing with press releases, guys. Most press release companies are going to have a section where you put your contact company details anyways, the NAP details, especially and even more and more PR sites now are actually allowing structured data for that so you can mark that up the NAP details with the local business markup, or it's done on the backend, in other words, there just text fields, you enter in the company data and the PR company adds the structured data for where it's published on their site. Now, the syndication points, the press cables that pick them up, most of those will strip that out, but it doesn't matter you still end up with the NAP details, citation details, it's just an unstructured citation at that point. It's absolutely valuable to do that. Make sure you're using a lot of brand anchors for that, though, you don't want to use keywords and stuff. All right.

Next one. “Is it better to have,” and we're going to skip probably, I don't know, how many questions do we have? Because we got some people that posted a lot of questions in a row, guys, and we cannot do that. We need to split the questions up, so that it's fair for everybody. I'm going to answer this one, if we have time, we'll come back and answer is next one. “Is it better to have more accounts as tier one to the YouTube channel, or have one and a few tier one rings, and then add the bulk?” Yeah. I already answered that one, Alexander. Again, you're going to get faster results with more tier one properties, but your results will stick longer if you use tier two.

I don't go out to tier three, because there's just too many, it's too many steps chained together that if something goes wrong anywhere it breaks down the whole system, so I don't do that. I don't do tier three. I mean, I've done it, but I don't do it, because it's too many moving pieces, in other words. I like to go out to tier two and that's the extent. If I want more and more, I just add more networks, more tier one's and tier two's. I don't bring it out to tier three. I haven't seen any benefit in doing that, and it's just more work and more hassle. Okay. Like I said, if we have time, Alexander, we'll come back.

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Do You Focus On The Main City Or Do You Focus The Root Domain On Anything At All (Maybe States)?

Don's up. Don Johnson. That's awesome. He says, “I understand the concept of using city subdomains for local businesses, but then for the root domain, do you focus on the main city or do you just focus it on anything at all, maybe state?” Don, I always just use that as like the brand site. If there's a corporate headquarters then that's what I'll target the site, the root domain for, will be like the corporate site, so it will, if there's a corporate headquarters like a physical location, then I will reserve the root domain for that. If you are using, we can talk about structured data again, but if you're using organizational markup and then you have separate locations, then, you would use the root domain for that. Then, all your separate locations would be listed on subdomains, if that makes sense. That's typically how I do it.

If you don't have a corporate headquarters, then you can use, in other words if you've got all of your locations already built out on subdomains then just use the root domain, at least this is the way I do it, I just use the root domain as literally like a brand website, and it's more or less just a billboard, like an online flyer that says this is who we are this is what we do, and the pages on the site are the locations page, the about us page, and the contact us page. That's it. That's all that's necessary. Unless, you're going to be blogging from the root domain to the tier one branded network for all of the subdomain locations in which case you want to have a blog and you want to have categories to match each one of the locations, so that whenever you create a post and if you're blogging from the root domain to do all your link building and content syndication from one website, and from one WordPress site as opposed to multiple subdomains. That's how I do it, for the most part, guys.

We talk about this all the time, but when you have multiple locations, I always try to just build the single tier branded syndication network and then do all of my blogging from the root domain to cover all the subdomain locations, and then after a period of time, and syndicating multiple posts, and checking rankings, and that kind of stuff you'll notice that some of the locations will respond well to that, but then some of the subdomain locations won't, and the ones that need the additional push, you can always go out and create locations specific syndication networks for those subdomains that need the extra push, and then blog directly from those subdomains. Remember, try to get the best results with the minimum amount of work. One branded network is all that's needed for multi location, your blog from the root domain, cover all of your subdomains from that same blog just make sure you match categories with locations. If that makes sense.

Marco: If I could just add something, one of the basic principles of our Syndication Academy and RYS Academy is to brand. We create a brand and we associate the brand, the keywords to the band, we don't just chase keywords, we don't just chase location plus keywords we actually teach you, or tell you, build your brand and then-

Bradley: Right.

Marco: Associate the keywords to it, that's why what we do works so well. That's what sets us apart from everybody else, because there's hardly anyone online, right now, teaching you to do it like the big boys do it. Create your brand, associate the keywords to the brand, and then everything else just flows in. Whatever you do, after that, whether you're blogging or doing a podcast, whatever it is that you're doing, in your social media, whatever, it's always pushing the brand and the keywords. The brand and the services. The brand and your product. It's brand, brand, brand, and then the bot, once you hit it over the head enough, it's smart enough, oh, okay, so I need to associate this brand with this set of keywords and that's when the magic starts happening, when the bot, I call it training the bot, but when the bots been trained that way then all sorts of good stuff starts, it just starts to happen.

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Bradley: Yeah. Totally agree. That's part of what we talked about with the Crowd Search webinar is that association that is made by the algorithm, I mean RankBrain, guys, it learns. Right? It's machine learning, but it's learning nonetheless. Over time with those associations are made and stored, so it ends up adding weight to the site. How I was introduced into the concept was called site weight. All things being equal if you add two, let's just say plumbing sites that had the same, you know, virtually, or comparably the same SEO and the same off page SEO. I know this is obviously hypothetical, because it's damn near impossible for that to be the case.

If those two were the same, everything else was virtually the same, then the site that had more brand mentions and more navigational searches, which people like searching for the company name, the company name contact information, company name, location, that kind of stuff, that site will out rank the other one, every time, because it's getting more weight by Google, in other words, it's a more authoritative brand. The algorithm determines that through search history and a lot of the other things, the semantic relationships and all that stuff, and that's in part why it works so well, so thank you Marco for bringing that up.

Don, yeah, this last thing is on the main domain, that's what I'm talking about, anything you're talking about smaller city pages that aren't worth an entire subdomain. I get that. That's fine. That's absolutely fine to do that on the root domain. I would just have a locations page that also links out and use the organizational structure data markup. Then, you can, I cannot show you an example, I wish I could, but I do that for some of my sites that have multiple locations. You set a locations page, you mark everything up, you list all of your locations, everything is marked up correctly. It's very, very powerful. Then, like I said, the root domain you just focus on, if you have a physical location for a corporate headquarters, you make the root specifically about that, but you can have all the other locations listed, like I said.

If you have smaller city pages and stuff that aren't worthy of a subdomain, like you mentioned, that's fine. You can put all those on the root domain, as well. What I would recommend with that though, that's why I said, you don't for a lot of times, and I don't want to over complicate this, because I don't know how experienced you are, Don, but a lot of times people will put local business structure data with JSON LD markup in the site header, which is fine, but in a case like this where you are going to have a locations page and potentially smaller city pages hosted on the root domain, you don't want to do that. What you want to do is on the locations page use the structured data markup, and that's fine. Guys, as per Google's best practices when it comes to structured data, they say it doesn't have to be on every page of the site. It only needs to be on a locations, about, or contact page. That's it.

Google will read, as long as you don't have bot blockers on there, Google will read it and will recognize and associate that business with that markup. If that makes sense. For something like that, you don't want to put it in site wide, is what I'm saying. You want to add that code specifically to the locations page and then for each one of your smaller city pages I would inject structured data into each one of those individual pages for that specific location. If you don't have, you say smaller city pages, they might not have physical locations, anyways. If that makes sense. All right.

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We could go into a whole, maybe some day we'll do a separate webinar just on structured data stuff, because I know we get questions about that all the time, too.

Do You Add A Link To Your Money Site Using A Keyword From The Text In The Curated Post?

James says, “If you curate content on a web two from another source, can you add a link to your money site using a keyword from the text in the curated post, as well as linking back to the source, of course?” James, I don't do that. I don't edit or modify the text that I'm curating at all. I don't know what the legalities are of that, because I don't know, I don't do it. Does anybody else have a clear answer for that?

Marco: I would say that you're changing, if you're adding a direct quote right from that website and you change it, then it's no longer.

Bradley: That's right.

Marco: A direct quote. I mean, I know it's not best practices when you're writing something up, so I don't see why you would want to do that anyway. I don't know what it is that he's looking to accomplish by doing that. I'm not sure. You don't need to. You just do the proper citation and you move on. You don't want to-

Bradley: Yeah.

Marco: Give yourself extra work, because it works perfectly well.

Bradley: James, the only reason why I would see if you were curating content from another source on your own blog, for you to change the text and add a link is just so that you can link back to whatever, and drive visitors through that link to wherever you are trying to send them, or for SEO purposes, but the point is you've got your commentary section, that's the content that you write, or that your team writes, or whatever, your writer, your curator, that's what they write in between curating sections of the post. Right? That's what's called commentary. In those commentary sections you can create links to whatever you want.

You can use the anchor text links, whatever types of links, whatever types of anchor text you can send people wherever you want. I'd recommend not altering the curated content at all. Curate it exactly as it was written, where it was originally published and then cite the source where it was published and then add your link into the commentary section. There's really no reason that I know of without knowing more about your specific situation, James. There's no reason for you to edit the curated content. I recommend that you don't do that, because again, I don't know what the legalities are, but I wouldn't want to alter it in any way. Okay?

How To Syndicate Content To A Jimdo Website?

Ivan says, “Hey, guys. I asked a couple weeks ago on number 126, is it worth the effort to treat tier one blog components as money sites? I took the time to build a website on Jimdo.com, and I saw some back links inside my search console. How can we post to it automatically if it's not inside IFTTT?” Ivan, that's a good question. You'd have to look for potentially maybe another application that would connect with Jimdo, IFTTT does not. I don't know if Zapier does. There's also another similar service called Delvr.it, D-E-L-V-R dot I-T, I think it is.

Those are all services similar to IFTTT. You might want to check and see if Jimdo connects with any of those. I don't know if it does or not, but if it doesn't then you cannot. I mean, there might be a plugin that will post to Jimdo, as well from a WordPress site, but I don't know that. I don't know of any off the top of my head, but that doesn't matter, I mean, you can still use Jimdo, you just won't be able to use it as part of your syndication network, but you can still use it as a tier one link. It just won't be an automated thing, unless you can find an app that does it. Okay.

Marco: I think there's a plugin that does that. I cannot remember what the name of it is, off the top of my head.

Bradley: Does Snap do it?

Hernan: Yeah. Maybe, Snap does it.

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Bradley: [crosstalk 00:35:09] plugin.

Hernan: Yeah.

Marco: There's a bunch of them out there. I mean, they've come up with a bunch of others that could possibly do it. There's one called Hyper Social Buffer, I think it is. I'm not sure whether it does it.

Bradley: Yeah. I don't know, which networks this post to, guys, but next scripts, Social Networks Auto-Poster, I know that's one that a lot of people use for stuff. I mean, that's all you got to do, Ivan, is just go digging around see what you can find. There might be a plugin on another app that will do it. If IFTTT doesn't do it, you got to look for another solution. If you cannot find one that will work, then, again, you can still use Jimdo as a tier one property, it just won't be an auto syndication point. Okay.


Do You Have Any Kind Of Index Or Searchable Database Of The Time Stamps With Topic For All Of The Past Hump Day Hangouts?

All right. Columbia's got several in a row. We'll try to run through a couple of them. “Do you have any kind of index or searchable database so that time stamps with topic for all the past Hump Day Hangouts, there is so much great info here it would be great to have.” The only thing that you can do, Columbia, and we add time stamps, which helps quite a bit, but the only thing you can do is just use the search function in the YouTube channel. If we go over here, we'll go to [crosstalk 00:36:23]-

Adam: We do have them in a playlist, though, so you can at least go into the playlist.

Bradley: Yeah. If you go to view channel, so just go to YouTube.com look for Semantic Mastery, it will come right up, and then right here when you click on the channel you'll see this little spyglass icon, you click on that, it says search channel, and that's where you can type in your query and because we add timestamps the YouTube search function within our channel works fairly well. I know the YouTube search is kind of shitty overall in YouTube for the most part, but it works fairly well on our channel, because we actually add the timestamps to all of our videos. Okay. That's the best thing we-

Marco: I think you can also do a playlist search. If you go to a playlist, to Hump Day Hangout playlists, I think you can search the playlist.

Bradley: It says search channel. I don't know how to search playlists. Yeah. I don't see a specific search for playlists. There might be a function, I just never seen it. Anyways. Yeah. Personally, I would just search the channel, but if there is this playlist search function, then try that, too, I suppose. Okay. All right.

What Is The Maximum Number Of Separate Tags That Are Safe To Use?

Next. “With regard to tag stuffing, how many separate tags would be the maximum? Be safe.” I don't know, Columbia, honestly, I've never stuffed enough tags into a YouTube video. I've just never been real heavy on doing a whole bunch of tags, because I always try to keep my tags very focused around the singular keyword that I'm trying to rank for. Right? I don't know. Does anybody else here know how many tags? Personally, like I said, I usually will keep it to about five to eight tags and they're usually very focused around my primary keyword that I'm trying to rank for. Anybody else got an answer for that?

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Marco: No.

Bradley: Okay.

Adam: I haven't heard of any hard and fast rule. I would probably go by user experience and finding your niche, and keep it pretty simple.

Bradley: Yeah. I mean, all I do Columbia is, well there's a few things that you can do. One is if you use the plugin TubeBuddy, TubeBuddy's a great plugin, which will show you the tags of similar videos, what their tags are and it will show you the popularity of that tag. In other words, how often those tags occur in similar videos, that kind of stuff, so that you can figure out which are the most weighted tags, or the most common tags so that you can match those. TubeBuddy is a great tool for that. It's a Chrome plugin, or it's a YouTube plugin, I guess. Anyways, it's called TubeBuddy, check that out. It's pretty cool. There's some other tools that do similar stuff where they'll like scrap tags.

Lisa Allen has one, it's called, TubeViperX I've seen the icon over here, it's called TubeViperX, so she's got one. There's another one called, Tuberank Jeet, or something like that. I don't know. There's a bunch of tools out there that you can find that are like tag scrappers, and some of the tools will show you the tags in order of priority, and that kind of stuff. You can use stuff like that, but typically, for me, personally whatever my primary keyword is I usually end up adding that tag as well as any local modifiers as individual tags like the city names, and then a couple slight variations of my primary keyword. The most closely related variations, and that's it. My tag list for any given video is usually no more than eight tags. It's anywhere between five to eight tags, tops, and that's because I am always trying to hyper focus around one singular keyword for each video. Okay. That's just the way that I've done it for years.

Marco: I have an idea for Columbia. All of our videos on YouTube, or on the playlist, they're titled Hump Day Hangouts, Hump Day and then Hangouts, one word, [inaudible 00:40:37] and look for the keyword and that'll search the Hump Day videos.

What Is The Effect Of Changing/Approving Tags After A Live Stream Video in YouTube?

Bradley: Cool. Awesome. Thanks. All right. “Is there any problem with changing and approving tags after you've live streamed a video channel?” No, Columbia, not at all. You can go in and edit those at any time. That's not going to hurt anything. I've played around with like if a video doesn't rank, is it ranking as well as I want, you can go in and kind of mess around with the tags a little bit, but give it a few days and see what happens, because a lot of times you won't see changes. I'm not saying changing the tags is going to have any effect on your video, all I know is I've done that, and I've added tags or removed tags, or replaced tags, and I've seen movement. Just to let you know, it's not going to effect anything. I mean, it could affect a video negatively, but you just have to play with it and see. If that was the case, you just switch it back to what it was before. All right. Look at that, that's Napoleon Dynamite's profile [inaudible 00:41:31], that's awesome.

Ranking Using 301 Redirects

Joe T, says, “What's the best way to rank using 301 redirects?” Well, there's so many different answers for that. 301 redirects can be used for a million things. We use them for Switchbox SEO, mainly. Terry Kyle, coined that term, Switchbox SEO, so you can go to Terry Kyle's blog and read about it. We were using 301 redirects anyways, but that kind of really opened up a whole lot of doors for us, as far as, things that we do with 301's. We used to use 301's for a lot of real nasty stuff, we still do, for a lot of real nasty stuff, but not in the same way that we used to. I like to use 301's obviously for cloning the sites and building links to my domain as opposed to my clients domains. That way I keep some level of control, in case they don't need me anymore.

We can use 301 redirects, what's great about 301 redirects is if you do all your link building to a domain that you have full capability of removing redirects or redirecting somewhere else, then that's why it's called Switchbox SEO, because it's like you can turn it on and off at any moment. If you're doing something particularly nasty and it ends up causing some problems, you can just open that redirect. It's just like opening a switch. Right? It cuts that negative link juice off from whatever the destination was, where the redirect was. There's a lot of stuff that you can do with 301 redirects. Again, we could cover that for an hour, and that's a little bit too broad of a question for here. You guys want to comment on that, at all?

Hernan: Yeah. If it's cheap, since we are doing it with X, Y, Z, or dot links, or whatever you want to do, if it's cheap, and if it can protect you, go ahead. Why not? Some people will, I usually like to do it with domains that I can own, and that I can control.

Bradley: Right.

Hernan: That's why I'm saying dot, X, Y, Z dot link, you can do it with URL shorteners, but most of the time you cannot change the destinations and you do not control them. You know?

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Bradley: Right.

Hernan: Some people will actually go ahead and make the mistake of doing [inaudible 00:43:51], which we do not recommend, if you're doing nasty stuff, unless you are a part of RYS Academy of course where Marco will teach how to go through that flawlessly, but in any case, I would suggest that you go with X, Y, Z domain, dot link domain, cheap one dollar a year domain that you can reuse, that you can spam, and it doesn't hurt you.

Bradley: Yeah. Okay. “I get emails promoting XRumer backlinks, can you rank today with XRumer links, and if so, how, without getting penalized?” No. I wouldn't do it, Joe. It depends on if you're spamming a web two property, for example, that's one thing. If you're spamming a citation, or a press release, again, that's one thing, but I wouldn't be trying, I would have XRumer backlinks pointed within three tiers of my, within two tiers for sure of my money site. It's just spam. I mean, look, guys, and when I say XRumer links, I'm assuming, correct me if I'm wrong, but aren't XRumer links mainly blog comments, and forum profiles, and stuff? Isn't it like real spam stuff? I don't use XRumer, that's why I'm asking.

Marco: I haven't used it in so long, that's how it was. It was mainly comment spam.

Bradley: Yeah.

Hernan: Yeah. Comment spam. All the way. I mean, they still work, but as far as possible from your money site.

Bradley: Right.

Hernan: You know? We still use Spam Tools, but as far as possible from the money site. More over now that we feel now, Marco came with the news of saying, hey, guys, you know, Google is going two or three tiers deep, so if you can go for tier four, or tier five for XRumer that would be a good idea, actually.

Bradley: Yeah. You can use them for example, like YouTube videos, man, I know I've ranked YouTube videos using nothing but comments, before. It's been a while, I haven't attempted it in quite a some time, but I mean, YouTube videos like press releases, citations, things like that, that can withstand that kind of spam. Yeah. But, remember we always talk about treating your tier one properties as extensions of your brand, so in other words if you want to spam a citation, make sure that it's a no follow link to your money site, for example.

Because you don't want to spam something with a do follow link, a tier one property with a whole bunch of comment spam it can end up hurting your money site, the final destination. You don't want to do that. If you got a press release, or something like that, that you're just wanting to push up and spam it, most of those types of cites will withstand it, that kind of abuse, but again we recommend not spamming your tier one properties, for the most part, because you want to treat those as extensions of your brand. Tier two, fine, if you want to spam your tier two properties, do it.

Marco: If I can clarify. We're not saying that spam doesn't work, because we still use GSA. In fact, we use fiver GSA gigs and the links come back showing adult business, which means porn. Right? [inaudible 00:47:15]. They use porn links to drop our links in, and this still works like gangbusters, it still ranks, but you have to know what you're doing. We throw a double spam filter in, so that the links come through squeaky clean. If you don't know or don't understand what I just said, don't do it, because you'll get in trouble.

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Bradley: All right. Toby's up, “Do you use aggregate rating? Have you ever seen the results in Google that have the star ratings on them, like the image below, image of a four out of five star rating on a website. Pretty badass. Right? Did you know that those are actually super easy to get, and Project Supremacy Plugin can do that for you in about 60 seconds.” Okay. I haven't played with Project Supremacy Plugin in quite some time. We have it. I just haven't messed with it. “Yes, the site above got its reviews and star rating generated with the plugin.” Okay. Let's see. “How do you get those star ratings to show up? It's actually through a very specific JSON-LD scheme attack, aggregate rating.” Yeah. That's right. That's been part of that plugin since it was launched. Right?

Yeah. I'm familiar with that. I've got a client site that we tried a million things with that we just cannot get the star ratings to show though, including Project Supremacy plugin, it hasn't worked for that. I've banged my head against the wall for months with that site, and we still cannot get it to work. The particular schema tag is read by your site on Google star rating with amazing ease.” It sure sounds like a pitch, but anyways, I don't see a link, so we're going to move on. It's a decent plugin guys, there's no doubt. This really isn't the place to-

Marco: Yeah.

Bradley: Promote the shit out of somebody else's stuff.

Marco: Yeah. This is not the place for that, for somebody else's and not only that since most of the people on Hump Day are beginners. They're going to go and spam away with five star ratings, and get a schema spam penalty for fake five star ratings, fake reviews-

Bradley: Structured data spam.

Marco: Structured data spam.

Bradley: Yeah.

Marco: Absolutely. It's a great way to get yourself in trouble if you don't know what you're doing.

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Bradley: That's right. I know, because I've gotten those manual spam action notifications in search consoles that says, structured data spam. You can get them cleaned up and reversed, but why would you want to raise a red flag? I'm not saying, don't use the stuff guys, just use it correctly. Use it right. For example, I've got a client that has an ungodly amount of real reviews from real customers, and we're having a hard time getting it to show on his site, so that's not structured data spam, but I have gotten that manual spam action through search console before and so have many others.

Marco: Just to finish this up. How many real people give everything five stars? I mean, real people give everything five stars and a review, just these fabulous reviews that just don't look natural. You got to think of it that way, what looks natural?

Bradley: Yeah. We're almost out of time. There's the five minute warning. I'm going to roll through just a couple very quickly. Columbia's got several here, again. Columbia, just for next time, I don't remember seeing your name before, so I'm sure you didn't know. Toby, thank you by the way for mentioning that, just split your questions up, so it allows other people to get their questions in as well. It's only fair. All right?

Can You Have Multiple Verified Websites For Cards And End Screens?

Columbia says, “I wanted to have an end screen link from the YouTube video directly to my author, clients, books page on Amazon, however, Amazon, is not on the approved vendor list for YouTube. Is there a way to link directly out to the end screens, or do I have to go through another site, and then from that site send it to Amazon?”

What I recommend, Columbia, is set up a bridge page, which in other words, a page on one of your domains, that you can add as an associated website, and I saw your questions above these, so this will make sense in a minute, but if you add your own domain as an associated website, then you can use the end screens and cards to link directly to any page on that domain. Then, you can have the call to action on that page with the link that clicks over to the Amazon page. Does that make sense? You send people to a page that has maybe some more information about the product, the book, whatever, in your case it sounds like a book, and then from there you have a button or a link that links over to the actual Amazon product page. Does that make sense? It's a two steep, because you cannot link directly to Amazon, because you don't own that domain. Does that make sense? All right.

Next, Columbia says, “Can I have multiple verified websites for cards and end screens?” Yes, Columbia. Inside YouTube, excuse me, let me jump over here, real quick. That's why I want to answer these questions, because I know these are questions that a lot of people ask about. Go to your dashboard, and then go to channel, and you want to go to advanced, and you're going to scroll down, and right here where you see associated website, you add your domain in there and click add, or whatever the button says at that moment.

Then, what you have to do is make sure the domain is connected within the same Google account to Google search console. You have to verify and connect, well, connect and verify your website to Google search console within the same account as your YouTube channel. Okay. I mean, you can do it if you're adding another account as a manager, you can do all that kind of stuff, but just because yours is new, I recommend using the same Google account for the search console verifying your website, there.

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Once you verify it, you come back over here and you refresh the page, or it will say, or it will have a verified button, you click verify and it will turn green and say, success. Now, if you want to add another website, you can add as many websites as you want, at least as far as I know, I've never run out of, I've never been told that I cannot add another verified website. You just click remove, and you add the next site again. That does not remove it as an associated website. It's still connected and can still be used, even though you clicked the remove button, it can still be used and now you just add another domain in here and click add and it will say verify, and it will prompt you to add the next domain to the search console. That's it. You can have multiple domains, that are called associated websites. All right? That's perfectly fine to do.

What Is The Difference Between Verified Associated Site And Linking To Sites In The Description?

All right. I'm almost done. I know we've got two minutes. “What is the difference on how it works for verified associated site verses linking in the site, and the description?” Well, because in the description of a YouTube video you can link to any link you want, you don't have to own the website, you don't have to verify, you don't have to do any of that. You can link wherever you want within the description. As an associated website, that gives you the ability to link via end screens, and cards. It used be able to link through external annotations, but they've done away with external annotations. Right? Now, it's end screens and cards. That's how you do it. You link within the video to an associated website, which has to be verified in order to be an associated website. The video description, you can link to whatever you want. All right?

What Are Your 3 Favorite Video Rank Trackers And Why?  

“Three favorite video rank trackers?” I've only got one. It's proranktracker.com. That's the one that I use for video rank tracking. That's it. I don't use three. I don't have three favorites, because I only use one. I have for about a year and a half or two years, now. It's proranktracker.com. It's awesome for videos. All right? All right, guys, I'm sorry, but we've got to go. I'm going to answer this real quick, because I saw it, it says, “Hi, everyone and thank you for letting me be a part of this. I'm brand new to SEO, please bear with me, if my question sounds stupid.” No. There are no stupid questions, Ala. “I'm based in Denmark, in Europe, and my question is, can I use a home address to register my business for local SEO?” Yes. Absolutely, you can.

If it's your business and you're running it from your home, yeah, absolutely, that's totally legit. Okay? I would not register other people's businesses for lead gen to your home address. I would certainly not do that. I don't know about how it is Denmark, but in the United States I set up virtual mailbox places, and not do that, but for your own business, yeah, use your own home address. It makes no difference. There's no reason you shouldn't. All right, guys. That's it for Hump Day Hangouts. Sorry. Man, we got to most of them. Sorry, guys, just a couple of you didn't get answered. If you want you can post your questions in one of our groups in Google Plus, or Facebook and we'll try to get to them there, otherwise, we can answer them next week.

Adam: Sounds good. Remember if you're new to Semantic Mastery, please check out the syndication Academy, syndication.academy and don't forget to sign up for Marco's webinar, we'll put the links up there, again, so get signed up.

Bradley: Awesome. Yeah. Guys, don't forget to check out that, Lori, says, “I really wish you would do a webby on markup.” We can, Lori, we probably will. I'll talk to Marco about it, and Hernan, and we'll get something scheduled for that. I think we should. All right, guys. Anyways, don't forget to go check out the Rocket Video Ranker Pro webinar, it's a really, really cool application. It works really well. I endorse it, so check it out, and we'll see everybody next week. Thanks, guys.

Hernan: Sounds good.

Adam: Bye.

Marco: Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 125

By April

Click on the video above to watch Episode 125 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Bradley: Come on.

Adam: All right, we are live. Everybody to Hump Day Hangouts. This is episode 125. Today is the 29th of March, 2017 and we've got almost the full group here, so we'll go round and do what we do. I'll start off with Bradley today. How's it going man?

Bradley: Hey man. Glad to be here. Got a lot of really good questions on the page already, so looking forward to it.

Adam: Cool deal. Marco, how you doing?

Marco: Hey man, good to be here. I was just, it just hit me when you said 125, we actually have 125 hours of free stuff on our YouTube channel. All people have to do is go to our YouTube channel, use the channel search for anything that they're looking for and we probably already answered the question. How good is that?

Adam: Mm-hmm (affirmative).

Bradley: That's 125 hours of just Hump Day Hangout content, because there's a lot of hours of other content as well.

Adam: That's true. That's true. All right, Hernan, how's it going man?

Hernan: I'm good. I'm good. I'm excited to be here. Yeah, 125, it's a great number. Also I'm excited because we've had a great testimonial early so it's good to see that all of these hours we're pumping out and we're dedicating a bunch of work to [inaudible 00:01:26], but it's actually getting great results this year. I'm really excited to see those kinds of things.

Adam: Why don't you tell people. We said we're not going to tell by name, but why don't you tell everybody a little bit, like the outline of what we just found out this morning.

Hernan: Yeah sure. We got a message from one of our students telling us an actual business income, like a real screenshot. It's a bank statement actually about making one year of SEO. I think it adds up to 100 …

Bradley: Just under 140K.

Hernan: Yeah. Just under 140K for the last year. That's pretty amazing. He's saying well, of course he's taking action, he's taking massive action. He's moving forward, closing clients, et cetera, et cetera, so I think that's amazing. Also it's kind of what we're trying to do here. It's funny because you're out there trying to put a lot of content, put eh best that you can do and trying to actually impact lives and change lives. That's something that I really like seeing.

Bradley: It's great to see 2015 about 12K, 2016 about 140K. He says, “I love you guys. It's from SEO work.” That's amazing.

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Marco: No, but the interesting thing is this isn't an agency. This isn't an SEO guy doing SEO for somebody else. This is a guy who took our stuff and applied it to his own business and is making this kind of money. He's in a major metropolitan area, but he applied it to his business, grew his business. This is amazing to me. This is an amazing …

I see this and the possibilities for you guys, for everyone listening, they're endless because we just keep finding new ways to make ranking easier. They tell you it's harder. Google tells you so much shit and you guys believe it. I'm like please, please, don't make that your mantra, Google said so. If they said so, go and do the opposite.

Bradley: The opposite, yeah. See what happens.

Adam: That's right. For the record I just want to say that this is one of our Mastermind members, but if you're listening and you're somewhat newer to the Semantic Mastery or you're just coming across us, please check out the Syndication Academy. That's a great place to get started, combined with the Hump Day Hangouts. I'll pop the link on the page in a minute.

Excuse me, a quick review of the last week. We did want to say that the Live Rank Sniper replay is still available. That was the webinar with Peter Drew. A lot of people really into that, popped it into their toolbox and having some cool results so by all means, go check out the replay. Again, that's just a free replay. We're going to put that on there, some really good information.

Bradley: A couple things.

Adam: Yeah, go ahead.

Bradley: You mind if I jump in on that for a minute Adam?

Adam: No, go ahead.

Bradley: One, you mentioned Syndication Academy. That's really simple guys, for those of you that are new so you don't have to go searching for it, it's Syndication.Academy. Very, very simple. Okay, as far as Live Rank Sniper, awesome product. It really is. It's so simple to use and it's great for identifying keywords that you can rank for very easily.

I like it a lot. I've been using it a lot. I added several cases studies as a bonus for anybody that had purchased. That case study is pretty much done. I've got one more video to add still to the bonus site guys. If you haven't checked the bonus site for a couple days, go back and check it again because I added another training or a another case study update yesterday. Anyways, I've got one more to do which is going to be like I'm going to be talking about the strategy and what's next after those case study results came back from using Live Rank Sniper.

I'm just going to give you a little tease right now because what I'm doing with those case studies is I'm extending them onto another product that we're going to be holding a webinar for in about two weeks that I'm seeing. Essentially what I did was I took Live Rank Sniper, the case study results or whatever Live Rank Sniper showed me as the keywords that I could rank for and then I plugged them into another software, and other YouTube tool. We're going to be again, introducing that to you guys in about two weeks.

I'm seeing some incredibly good results with it right now, so the case studies from Live Rank Sniper are going to carry on into this next tool that we're going to be showcasing and I'm going to show you what I've done with the Live Rank Sniper keywords that I found. Then using the new tool and the results that I've been able to get and it's really, really powerful. I'm actually pretty excited. I've only got one out of five of those case studies completed right now, so I've got four more to do. If the other four perform like this first one did, then we're really onto something. We'll be announcing a little bit more about that next week guys.

Just know that there's something that's coming very, very soon. If you don't have Live Rank Sniper and you don't know what I'm talking about with the case studies, well, go pick it up because it's inexpensive and you can get access to the case studies just by purchasing it. There's a whole bunch of unannounced bonuses in that bonus site that we're not even going to tell you about, but if you purchase you'll be pleasantly surprised. Okay? Okay Adam, carry on. Sorry.

Marco: Why are we always giving so much stuff away?

Bradley: I know. I know.

Adam: You get one and you get one and you get one. All right, that's about it but we do want to say we sent out some emails about the RYS Stack Webinar that's happening tomorrow. I'll put the link on the page. This is going to be a really cool and shorter webinar where we're going to go over some information about RYS stacks. Where you can use them, when you can use them, why you should be using them. Trust me, this is important.

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Then on top of that how you can do this through search base and get the done for you option. If you haven't heard of RYS Academy or you aren't sure what this is, well, I don't know, do you guys want to go over that? Just a quick elevator pitch on why people should be aware of the done for you services for RYS?

Bradley: Yeah, because it's a huge time saver. They're done to our specifications and the way that we build them so it eliminates so much additional work. Look, if you want to learn how to build your own stacks, especially if you're running … Well, you know what? I used to say if you were running an agency that you should hire your own team members and then put them through the training courses so that they can produce them for you. To be honest with you, there's a lot of learning curve and a lot of time that goes into first of all hiring and firing, hiring and training somebody.

If you use out Outsource Kingpin product it will streamline that quite a bit. There's still a lot of time involved in actually getting them up to speed and trained well and then managing them and all that kind of stuff. We've already got all that stuff done. The heavy lifting is done for you guys. If you order through us it's going to be done. You don't have to worry about training or hiring or monitoring and managing and all of that. It just gets done. We're going to be showcasing how, what our RYS stacks or drive stacks are, why they're so effective and how to order them through Serp Space. Marco you want to comment on that at all?

Marco: Yeah. It took me a month to train Jason, to get Jason up to speed on building these. Unless you want to spend the time to learn RYS and then an extra month to train the VA who might or might not work out, because you have to pick out the right VAs, right? If you don't have the course that teaches you how, it's like hit or miss. We have a way to identify the best of the best and then get those into the training area so that we finish with the very best. Unless you have all that, we've done it for you. That's a very big deal as far as I'm concerned.

We're going to give away part of why it works tomorrow. That flows right into the one that I'm doing on Monday which is I'm going into the overall reason of IFTTT or excuse me, Syndication Academy and RYS Academy and why both should be part of the toolbox. It can be RYS Academy or done for you RYS, either one. It should be part of every build. We'll follow that up tomorrow. We'll follow that up on Monday. I want to get into questions.

Adam: Awesome. All right, one just quick one that I saw this week, I don't know if you guys noticed, but it looks like on May 2nd YouTube's ditching annotations, so anybody who's using annotations out there, you've got till May 2nd to edit or delete them and then they way they are is the way they are. If you use those and you want to change them or update now is the time to do it.

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Hernan: Yup, they're moving into the mobile friendly version of the annotations, the end of the year annotations and then you can use cards. That's clearly a move into more mobile optimized version of YouTube.

Adam: Yup. Got you.

Bradley: Scott mentioned that he had not found the Live Rank Bonus case study. Scott, if you purchased through us you should have been added to the bonus site already. Check your spam folder. If perhaps you purchased it before we had the automation setup, just contact us at [email protected] and provide the PayPal transaction ID so that we can verify the purchase and then we'll add you to the membership site, the bonus site manually, okay? Anybody having any issues with that just contact us at [email protected] All right?

Adam: Okay cool. Can we get into questions now?

Marco: Let's do it.

Bradley: Let's do it. I'm going to grab the screen. My audio dropped for a minute. Bear with me.

Adam: We'll just chat while Bradley's not here.

Hernan: We can talk about him because that's a good connection and he'll come back. Hey
Bradley: Here we go.

Bradley: Hey, shh, here he comes. Here he comes. Stop talking about him. All right, you guys can see my screen now?

Hernan: Yup. Got the whole screen.

Best Practices In Re-Publishing And Linking Out Expired Domains

Bradley: All right, cool. All right, so Asi I suppose. I'm not sure if I'm pronouncing that properly so I apologize if I butchered it. Hi all. As you mentioned last week I can publish an expired site and link out from that expired site that I recovered from way back, HTML version, to my money site to tier one properties or to tier one properties. Which is the best option? That's going to depend on the domain that you pick up, Asi. If you get a really clean domain that has a good … All it needs is one good backlink pointed to it. That's it. Just one good, so if you're scraping domains and you're analyzing them prior to purchasing them, what you want to look for first and foremost more than anything else, don't worry about the metrics, the trust flow, the topical trust flow, domain authority, page authority, don't worry about any of that crap.

First and foremost look at what the content was on that site originally from the domain that you're picking up and make sure it's relevant. If it's relevant to the niche that you're going to be placing the link on that rebuilt domain pointing to your money site you want to make sure that it's a relevant, that it's topically relevant first and foremost. That's the most important thing to look at.

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The second most important thing, very next thing that you do is go look at the backlink profile and make sure that they're clean backlinks. No spammy shit. You want to look at, one thing I like to do with Majestic is look at the map. When you look at the backlinks the map, it will show you where backlinks are coming from. Typically if it's got backlinks coming from Russia or China or Korea a lot of the times I won't even pick those domains up because it means it's been spammed for the most part. The vast majority of the time it means it's been spammed.

You also just want to scroll through and take a look at the backlinks. Guys, I'll pick up expired domains. I don't do it near as much as I used to, but I will pick up expired domains that only have one backlink because that's all that matters to me. What I like to do, obviously the more referring domains it has the better. As far as, and let me try to explain this a little bit better.

It used to be the more referring domains the better, but that's not the case anymore because what you're looking for is quality. It's not quantity, it's quality, right? What I worry about with buying domains with only a couple of backlinks pointed to them or a couple of referring domains, it could have more than just handful of backlinks, but if they're only coming from a couple of domains, is what happens if the webmaster of the site that's linking to that domain finds out that the domain has been expired or that the content has changed or whatever and they can go in and remove that backlink and now especially if you've got a domain that has only got one or two referring domains pointed to it, then you've just lost whatever SEO value that it really had, right?

What I do is I go back and look at the way back machine for the linking domain. In other words, the domain that's linking to the domain that I'm about to pick up or purchase, I'll look at that backlink and the history of how long that backlink has been there. If it's been there for let's say five years or two years or whatever, if it's been there for any length of time then I'll suspect that it will likely stay there. It's unlikely that that backlink is going to be removed.

I just want to make sure that the linking domain has some history for how, like that backlink has been there for some period of time. Depending on how desperate I am for expired domains for that particular niche will determine how far back I'll go to cross that threshold to where it will make it worthy of my purchase or let's say I abandon it because the backlink's too new. You know what I mean? The other part of that is it used to be also that you would look at the backlink profile and you would worry about backlinks dropping from the domain if you picked up an expired domain and then rebuilt the site, which is how we used to it, right?

We used to do that private blog networking sites or PBN sites, right? We would go out, buy expired domains because of their metrics, strip the … We would install a new WordPress site, install new content. A lot of the times it wouldn't even be in the same niche. Well then that's very, very likely that other linking domains that are pointing to it are going to remove the backlink if the webmaster goes and views that link and takes a look at the destination site which ends up being the domain that you rebuilt.

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It's got some other content on it, it's not in the same niche or whatever, they're going to remove that link. When you're building expired domains, when you're rebuilding expired domains with the content that was on them when they expired then even if a webmaster were to look, they're going to see the same site that they linked to originally anyways. Does that make sense?

My point is when it comes to buying what I call PLN or private link network sites instead of private blog network sites or private link network sites because they're not really blogs, they're not WordPress, right? They're HTML sites. As I look for relevancy number one, number two, a clean backlink profile and if it meets those two criteria then I'll research the backlinks that are pointed to it to see what their age is on that. If they've got any length of time or history then I'll go ahead and pick up that domain. It can be used for money site or tier one properties.

The cleaner, the more relevant, the closer you can get to your money site or even point directly to your money site. If there's any question or if it's not necessarily in the same niche, if it doesn't cover the same topic, it's a little bit broader or it's like a tangent market or something like that then I would use it as a tier one, a link to tier one properties instead. You guys have a comment on that?

Marco: If I could just add something. I have two, or three they turn in to be three things. We now have Adela and a Dr. Gary who are really good at spotting the domains that we need and they're niche-relevant. They add the relevance that we want. We don't go through that process any longer unless we have to or unless we want to.

The second thing is if you don't do your due diligence with these domains you're going to tank your rankings. If you point it at your money site and you didn't do it right, you're going to see it go in the shitter. It's almost overnight. You have to make sure that you know what you're doing. If you don't and you still pick one up, go to tier one. Go where you at least have a layer of protection until you actually know what you're doing because you learn over time. You learn to spot them and you learn to spot what's actually spam and what isn't.

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Once you're that good, then you can say okay, I'm going to pick this one up and I'm going to point it at the money site and you're going to see wonderful results. Once you're experienced. If you're not, don't do it. Don't do it unless you want to see your site go in the dumper, then by all means go ahead.

Adding Schema, JSON-LD,  To Tier 1 Blog Components

Bradley: Yup, awesome, thanks. Ivan's up. He says, “Hey guys, just joined the Syndication Academy. Hump Day Hangouts is great stuff. Free stuff helped me a lot, but the full training is awesome.” I will plus one that. “Maybe this question will be answered during the course, but here it is. Is it worth the time and effort to put things like [inaudible 00:19:05] markup, local business, JSON-LD, job descriptive, et cetera into the tier one blog components like WordPress and Blogger? I've been treating those properties like they were money sites. Thank you. Looking forward to Marco's webinar and SMRYS Secrets.”

Yeah Ivan, to be clear, yes it would help to put, for your branded properties especially, like you said, to treat your branded properties like money sites. Guys, you should be doing that anyways. Try to flesh out your branded properties as much as possible and if you can add markup then do it. Now listen, let's be real clear. I want to make it clear to you guys I don't do that on all the properties that I set up because a lot of the networks that I set up don't require that. They're used for syndication or SEO purposes only, whatever.

For client sites, and I'll be honest with you, a lot of my lead gen sites I don't even have that setup because it's just so time consuming. I probably should have a VA that does it for me, but I don't. I only do it for client sites really and a few of my lead gen sites. I don't do it on all of them. Absolutely you can.

Now here's the thing though, a lot of those are going to strip any sort of structured data out anyways. That's the problem is trying to add structured data to these because it ends up getting stripped out by the editor, right? By the platform itself. That's really where it's tricky. Now if you can, like for example if you can go in and add like where you would add analytics code for example in the header and things like that, if you can go in and edit those fields within the platform, then yeah, you can add JSON-LD code. Whether it validates or not you'd have to check, okay?

Yeah, absolutely. One thing that I've been able to do in the past, it's been a while since I've done it so I can't even remember which platform it was on, but not using JSON-LD, but you had to use micro-data. Which micro-data is like, it's structured data but in HTML format so you can markup elements within an editor, but like I said, a lot of the times it depends on the platform. I can't remember which ones they were off the top of my head, but it will strip it right out.

Don't waste your time without checking first. Go test a few of the sites and see unless Marco or Hernan, if you guys know the ones off the top of your head that will accept that, I don't know them off the top of my head.

Marco: No, not off the top of my head. The ones that I do know are not ones that I care to talk about at this point.

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Bradley: Okay.

Hernan: Right. For example if I may Marco, Blogger, I know that it will accept JSON-LD, JavaScript, pretty much everything that you throw at it on HTML because you can actually edit the template.

Bradley: The theme.

Hernan: You know? Yeah, the theme. You can edit the template, you can edit the theme. Weebly will do it too in case you are syndicated to Weebly. There's a bunch of those that they will accept HTML. Blogger for sure, Weebly pretty much. I think Tumblr as well, but we have abused Tumbler and for that reason it's not that permissive anymore. We are 100%, we are 100% responsible about that, so sorry about that guys.

Yeah, basically those three I think will accept HTML. In any case on the update webinars we are always looking for new platforms and what's good about it is that we will uncover either Web 2.0 or live stream sites or Semantic Hubs as we call them where you can actually add schema or you can actually embed a bunch of things like my maps. Well, a bunch of things, so stay tuned of that and go through the past trainings, the past update webinars because there's a ton of gold in them and there's a ton of properties that will actually accept that if you need a push or if you need to rank those properties on page one as well.

Bradley: Yeah. I'm going to name one here guys, and before Marco and the crew all get mad at me, I'm now going to name … You have to be in Syndication Academy to get the full training on this. I'm just going to make a mention of one that's really, really powerful that you can do all kinds of nasty stuff with Ivan. Since you're on Syndication Academy you can find it. It was in the update webinar from like I don't know, three or four months ago.

It's called Pearl Trees. That's a great tier one property because you can do all kinds of nasty stuff in there. Go back and watch that webinar. It's one of the Semantic Hub or additional properties inside of the update webinar from I want to say three or four months ago. Just go back and take a look. You'll see what I'm talking about. There's some real ninja stuff you can do with schema markup and all kinds of stuff with the Pearl Trees site. Okay. Guys, I didn't just give away too much, did I? I tried to tread lightly.

Hernan: I know that you feel like giving more, but we're fine. That's a nugget.

Using Google's Trust Indicator To The Landing Pages Of Adwords Campaigns

Bradley: Yeah, good. I just want to make sure I'm not going to get in trouble later. All right, Paul's up. He says, “Bradley, what are your thoughts on what ways can I use Google's trust indicator like GO.GL short link on a average PPC landing page? I have a hunch it might help me lose trust and authority, higher quality scores, et cetera. Your thoughts and/or recommendation linking to the landing page on or from the landing page itself, et cetera. Thanks.”

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Yeah okay, I see what you're saying. I have not tested that, but you're talking about taking your landing page URL and shortening it with a GOO.GL short link and then using that as your landing page URL in AdWords. Now I haven't tested that. My initial thoughts or assumptions would be that it wouldn't have an effect on quality score only because what I have seen through my own testing for the last year with AdWords stuff is that quality score is a function of two things really.

Number one, your bid, your max bid is one and then the other thing which has the most effect on quality score is going to be your click through rate of the ad itself. Those are the things. Now your landing page experience, like honestly, I have played with multiple versions of landing pages trying to affect the quality score from that. It has a very minimal effect on quality scores. As long as your landing page has basically some basic or some basic elements to it, that's all that's required.

Then obviously you want to have the keyword, especially in the SEO title or whatever. Even though it's in AdWords you still want the meta-title of the page. That's really it. As far as everything else, the bid, the max bid amount, that's going to have an effect on quality score to a degree, but the vast majority of the quality score metric is calculated by click through rate.

That's going to be determined by always rewriting, always split testing ads and trying to improve your click through rate. Just as a side note, there's a lot of industries, guys, that you'll get into, and I know because as my experience continues to grow in AdWords I see it now more and more. At first I didn't understand why sometimes I would set up ads in one campaign and they would have quality scores of three and four and then I would set up the same type of ads with the same type of landing page as far as the elements, but for different keywords, so in a different industry, and I would start off with quality scores of five or even seven.

Sometimes within a day or two they'd go up to eight or nine or even quality scores of 10. I would wonder why is that. That's when I started really playing around with different things that I would try to manipulate quality score with and your max cost per click bid is one. Another one that Marco gave me a hint at, I wasn't able to prove it, was increasing your budget, your daily budget as well.

I wasn't able to prove that and it's probably because I didn't go extreme enough, so we won't talk about that much. I tried playing with landing pages as well and I couldn't manipulate quality score more than just like a point from landing pages. Once I started really honing in click through rates which is always … The strategy for that is just constantly always be split testing your ads and trying to achieve the highest click through rate.

Run two ads concurrently. Split test your ads, so run two concurrently and let it run until you've generated either a certain number of clicks or you've allowed them to test against each other for a certain amount of time. It's usually a function of volume of clicks, right? Let's say I want to allow 30 clicks to this ad and I'm going to go back and take a look and see which ones have the higher click through rate. Then you keep the one with the higher click through rate and you pause or eliminate the one that has the lower click through rate.

Now you write a new ad to split test against your control, right? The one that just performed better. You constantly refine until you get your click through rate up. Here's the thing, what I was saying just a moment ago about starting off with different ad groups and seeing how some would have low quality scores right off the bat and other ones would have higher, and that's based on when you start a new campaign, guys, AdWords will give you a mean or a baseline, a quality score based upon the industry average or the average for, the quality score average for that industry.

If you're in a space where you're running AdWords campaigns where there's a lot of shitty advertisers, in other words advertisers that don't know what they're doing and aren't optimizing their campaigns, your campaign's going to start off with a low quality score and that's only because that's like the mean or the median in the industry of the industry average, if that makes sense.

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The only way to get your click through rate, or excuse me, your quality score up is to start improving your click through rate to get well above and beyond what the industry average is. Once you do that, and I don't know, that number various depending on every industry. For example if I can get a click through rate up to say like 30% in the tree service industry, my quality scores are going to be eight to 10 hands down every time.

If I keep my click through rate down around the 10 to 15%, which I believe is pretty standard for the industry, then my quality scores are going to be, they're going to range between five and seven. Once you get to seven and eight, eight and above, you really get much lower costs and you get the higher quality, the higher ad rank and all of that. I know that was kind of a long winded answer, but I wanted to explain. I haven't tested using the GO, excuse me, the Google short link as the landing page URL.

I don't think it would have an effect, but I haven't tested it. I just wanted to explain really what the quality score, the biggest influence on quality score is going to be click through rate.

Marco: All right, so can I just mention something that I picked up from what you just said and from what he's trying to say?

Bradley: Mm-hmm (affirmative).

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Marco: If click through rate is a factor for quality score and you have a Google URL showing, that's…

Bradley: [inaudible 00:30:16] more clicks, is that what you're going to say?

Marco: Hey. Wouldn't it thereby increase your quality score? We actually show that inside our RYS Academy. Isn't that something?

Bradley: That's a really great idea and that's something that I wasn't even considering when I was answering this, but that's a good point Paul, if you have that GOO.GL short link it's going to be basically a Google URL. That might be deemed more trustworthy by the searcher or the visitor, right? It might end up generating a higher click through rate like Marco just said.

Test it, Paul. Test it and let me know. In fact I might even test that on a couple campaigns just to see. In which case I'll, I don't know where I'll share it. Ask me again at a later date, Paul. I just want to give a quick recommendation. This is not an affiliate link guys, but there is, this is a really cool site. I think it's, what's it say? Ten scores.

Okay, tenscores.com. Check this out. They've got this big pop-up here. Let me close this. I forget how to close this damn thing. Right there. Okay, so Ten Scores. This is a great service. It's like really cheap. It's like 25 bucks for 5,000 keywords or something like that. It's ridiculous. You can view plans and pricing here. Fifty thousand active keywords, up to five AdWords accounts fro $25 a month.

Guys, this is really cheap. Most of the AdWords optimization platforms are really expensive. This one is dirt cheap. I really like it because this is really what turned me on to … I finally started believing that click through rate was the biggest influencer of quality score once I started following the Ten Score blog. Then I ended up purchasing it and I've started using it for some of the AdWords accounts that I manage.

I started seeing actual, real results by just manipulating click through rate. I saw real improvements in quality score just by doing what this blog tells me to do and then I started using the service on some of my accounts. It absolutely is true. For a while there I just didn't believe that click through rate was the biggest influencer on quality score until like I said, and by the way there's a great blog on this site too. Read our blog. Right there.

The guy, his name's Christian I think, I guess the guy that owns this or whatever. It's a great blog. He's got some awesome, awesome articles in here about how to improve AdWords campaigns. I highly recommend that you guys, even if you don't purchase the product or whatever or subscribe to it just go through and start paying attention to these blog posts. Subscribe to the blog because he really has got some great stuff. Okay?

All right, moving on. Tim's up. “Did not get a chance to say thank you for answering my question last week. You guys rock. Always delivering on the answers. Thank so much.” You're welcome, Tim. Our pleasure.

Adam: Now the real Vasquez is here, so watch out.

Maximum Number Of Keywords To Add Within An iFrame Tag

Bradley: That's right. The real Vasquez. Paul's up. He says, “For the IFrame Stacking webinar by Marco he mentioned that we can exploit with our keywords before the closing tag, IFrame tag. What's the maximum keywords we can or should add there?”

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Marco: That's information from a paid webinar. I'm not sharing it here.

Bradley: Okay. There you go. Let's see. “Also what's your take on using exact geolocation keyword phrases that would otherwise cause over-optimization with regular SEOs?” Okay, same thing. Paul, we're going to have another webinar on Monday, right? Is that right?

Marco: Yes we are, but it doesn't involve IFrames. It's a followup.

Bradley: Okay.

Marco: He can ask questions at the end of the webinar. I might answer it.

Previous Business Shows Up When You Google Your Client’s New Business Address

Bradley: Okay, there you go. That's why I was mentioning it because that is an RYS type webinar so that would be a good place for it. James is up, he says, “Client just got a new location brick and mortar shop. Wants me to build citations, but when I Google the address the old business that occupied the spot shows up. When I Google the address the old business shows up. How do I go about getting this done without the old NAP affecting my citations?”

Let's see, oh, “I just got a new client, just got a new location. Okay, client just got a new location. Wants me to build citations but when I Google the address the old business that occupied the spot shows up.” Okay, so what you're saying is there's still citations out there. Okay, I see what you're saying, James. All right, I'm going to share with you a link. It's semanticmastery.com/loganix. In fact let's just type it out.

This, guys, this is the service I use for any sort of … Any time I got a citation or NAP issues I always go to these guys for this because they hands down, if it's a US business it's the best service for this. It's the citation cleanup service. If you go to semanticmastery.com/loganix, L-O-G-A-N-I-X. It will take you over here and go to the services and it's the citation cleanup service right here.

It's 500 bucks for it, but it's totally worth it guys because they will do, at least in the US market they do hands down the best job I've ever come across and I've had to do this many, many times over my career. I've hired virtual assistants and trained them how to do this manually. None of it has ever been as good as what these guys do. They do it very efficiently.

Again, I highly recommend that you check out Loganix. Again, it's 500 bucks, but if you are dealing, when you're pitching a client or prospecting and you go give the pitch, you should already know this. You should already know that there's NAP issues if you've done your research and you should work the cost of something like this into your proposal. Plus we're markup, because you've got to manage it. If Loganix charges 500 bucks for this then I'd be charging the client every bit of 750 or 1,000 bucks for the same thing and that citation cleanup.

That's because you should be marking it up. You're going to be the one managing the project. Just so you know, this is absolutely the service that I use for that. That's the best way to get around it. Okay? James, because it's not something, trust me, that you want to do and like I said, I've even hired virtual assistants and trained them how to do it. They're still nowhere near as efficient as just having Loganix do it so it's worth the money. Okay?

That's the first thing I would do. I would hire them to clean that up by the way because they can go, what they'll do is they'll literally reach out to all the business directories that have the old business location in there or whatever, whatever the problem is and they will contact the business directories and manually and ask them to update the records.

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They'll provide the proper data and then about 70% of the business directories will update based upon their outreach, okay? I'd clean up before you even start building new citations to the client site because otherwise you're just spinning your wheels. Building new citations when there's NAP issues isn't going to help. You need to clean up old incorrect NAP … Incongruent NAP data first. You've got to clean that up first or else you won't see any results.

All right? Paul's up. He says, “Bradley, when you go about securing virtual address for your lead gen sites for GMB, are there any issues with getting more than one address at the same post office say for three to four different niches? How do you circumvent this if it's a problem?” Paul, I haven't run into any problems with that because every single box that I get is a unique box number. It counts as a unique address. Okay?

I've got some post offices where I've got several different businesses in that exact same PO, or excuse me, post office. It hasn't caused any problems for me because it's a unique address. Just don't be cheap and try to get one box and use it for six businesses. Don't do that. PO boxes are cheap enough that you don't need to do that. You can get a separate box for every business, all right? That's what I do. I get a separate box for every business.

Ken says, “Where can I find a Google My Business URL?” Ken, there isn't one anymore. Well, you get the Google Plus URL. Remember, there's brand accounts and there's local accounts. You can get a Google Plus URL for those, but the Google My Business URL is the maps URL now. Go to Google Maps, search your business. You already know how to do this but for the benefit of everybody else, let me do it.

Go to Maps. Put your business name in. We're going to type in Semantic Mastery in Gainesville right there. This is our local, right here, this is our local listing. Then you just click the share URL. You can use the short URL, that's fine and it's a GOO.GL short URL right there with the maps in it. Okay? That's your Google My Business listing URL now.

Or you can use the Google Plus, but the Google Plus one doesn't, this is where you want to send, this is actually your Google My Business URL now is the Maps URL because all of the data and everything is right here. Reviews, everything is all here. It's now longer a Google Plus URL. That is I guess in the back end they're connected somehow. In the basement of the Google building they're connected somewhere, but it's the Maps URL now is the GMB listing, okay?

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Content ‘Curated’ And Hosted On Another Website: A Legit SEO Practice?

Next. Ryan, let's see. He says, “I have been contacted by a salesperson to do some content marketing with the following site. Okay, the gist of the campaign I guess is what they will take existing, is they will take existing content that is already hosted on my site and curate the content and host it on their site for SEO traffic. I got the curated version of the content and noticed that the article isn't altered much at all other than changing words to past tense and swapping out some words using synonyms, so basically they spun it a bit. My question is is this legit SEO practice? It fees like cheating Google or trying to trick Google. How does this rank, site rank articles to get SEO traffic when their URLs are defined by parameters? In other words they're not pretty links. Is there any value of having people read your content on other domains that you can't capture leads, data, re-market? Still can't grasp the concept of having people read content on someone else's domain.”

All right, the only thing, and I'd love to get some comments from my partners on this as well, but the only thing I can see of any value of doing that would be for the backlinks if they're properly citing the source. In other words if this website that “curates” in air quotes, the curate content and all they're doing is republishing your articles, if they're attributing, giving proper attributions, so they're citing your website as the original source and then giving you a backlink I could see that possibly having some value.

You have to check though, the domain metrics, the relevancy, all of that, but that's the only thing that I could see. The only benefit that I could see, in fact the fact that they're just taking your article and spinning it a little bit and then republishing it is in my opinion would throw up a red flag. I would avoid doing it altogether. What do you guys think?

Hernan: Yeah. Well, unless they are writing the domain, unless you correctly stated, unless they are citing the source, leaving a live backlink, even if it's not a live backlink, even if it is … domain.com, that counts as a citation as well, you know? Because Google will actually input that domain even if it's not linked. It doesn't carry the same amount of [inaudible 00:42:07] and you need to be constantly surrounded by authority content and sorry, on an authority context if you would.

For example doctors or scientists, that they do not have a website, et cetera, et cetera, but they are, their names are being put on paper, et cetera, et cetera. For example on Google Scholar, those guys, those names become influencers at some point and the same happened, that's the internet of things. That's why we are called Semantic Mastery because when you start having your domain, even if it's not linked, but surrounded by other authority domains, you start rubbing some of that authority as well.

Even, again, if it's not linked. If it's linked, way better. That has to be natural and that has to be mass, done in a massive way if you would for it to get any insights or any … To noticeably affect your rankings if you would. I don't think I would do that. If anything I would just try to curate the content as Bradley was saying, but in a more curated way. Not only changing the verbs, the past tense. That doesn't cut it. Yeah, go ahead.

Bradley: I just want to jump in real quick guys, because remember, when you curtate content you don't change the content from the source that you're curating. You don't change it because then you're not curating. Then you're spinning and that's bad. That's a no no. I don't use spun shit to link to anything, any sort of money site, right?

When curating, guys, you're supposed to grab a piece of content and not alter it in any way. If you alter it now you're actually plagiarizing right, because you're changing content and rewording it and treating it as if it's your own. If you're citing the source and it's different then that's not the same either, right? You shouldn't be altering the content at all if you're curating. If these guys are just spinning your content and republishing, to me it seems like they're just stealing your damn content.

Marco: Not only that, canonical points to their domain, not his. It's just totally grabbing what he produced, as you said. It's spun content. The metrics are great, so unless he's getting a link, but what I'm seeing is the inter-linking and everything is to their own … They do a great job of inter-linking, but if they're linking out to you and … The one thing that they're really good at is picking out spun content. This can get you in a lot of trouble, especially since the canonical is pointing to their page and not yours.

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Bradley: I agree.

Marco: Again, it should be your original piece that you wrote posted on their website saying this article originally appeared, dah, dah, dah, dah, dah, and that tales care of everything with the canonical going over to your website. That's the way that it should be properly done. If not then the only ones that are benefiting from this …

Bradley: Is them.

Marco: … is them. They're making it look like your article isn't the original article and that you actually spun because they have actually more trust and authority than you do.

Bradley: Yeah. Without doing more research, Ryan, on it myself I would suggest against it. You're going to get contacted guys by promising, things that sound promising all the time now that you guys are, if you're in the digital marketing space it's going to happen. You're going to get contacted. We get contacted all the time, Semantic Mastery does, about like with all kinds of just scammy shit that sounds promising, but when you do some real investigation you find out that it's all, most of it is bullshit, right?

Because they contact, guys, they do this. It's a numbers game, right? They blast blanket out these sorts of sales messages and in experienced people that don't know any better will think oh man, this sounds awesome. They'll do it. Well guess who? There's only one entity that benefits from that and that's the company that solicited for the salespeople to do that. Right? Does that make sense? Most people aren't going to benefit from that because a lot of the times, like what Marco just looked at the site and he's looking at the canonicals and internal linking. They're benefiting, but I don't see how Ryan, your site is benefiting at all.

That's what I'm saying, we turn down those kinds of offers all the time. Yeah, I used to actually look at a lot of them but then I realized that 99% of them are just bullshit offers that aren't going to benefit us in any way and unsuspecting people will think oh man, that sounds awesome and then they'll do it. All they end up doing is promoting or improving the other company's assets and reducing their own. Okay? I recommend against it, but without any further research I can't speak exactly to it, but I don't think I would do that.

Power Up A PBN By Using FCS To Send Social Traffic Or Links

Okay, James is up. He says, “Can you breathe life into a PBN by using FCS to send social traffic or links to the pages, pages that you don't own that power up your PBN and do you think that's a good idea?” Okay, sending just social links isn't going to help much guys. I found especially within the last year or year and a half that spam social signals really have little to no effect at all on ranking or anything. Sending real social signals, that has a huge impact.

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What I mean by that is sending traffic would absolutely help. Cue up Crowd Search, right? Adam, that's a cue for you. Grab the Crowd Source link guys because that absolutely works. I've been talking about sending social traffic using Crowd Search through sending traffic through social properties as well as like PBN links and all of that kind of stuff for a year and a half or two years now because I've been using it that way for, that's primarily how I use it. I use it for navigational searches which are brand searches because that helps to improve site weight and increases the authority of the site, the brand authority, okay?

I also do a lot of referral traffic, referral traffic through social media sites, through citations, through press releases and through PBNs. Or other external links is what I'm saying. They don't have to be PBNs. For example if you have a guest post somewhere, you can send click through spam traffic to the guest post and then have them click the link over to your site. It's within the content of the guest post.

Here's the key guys, especially if you have access to the properties, if you control the properties that you're sending the social traffic through to ultimately land on your money site, if you have analytics on your site it's going to be picked up as referral traffic anyways, but if you don't have analytics on your site, use a GOO.GL short link. Because then you're allowing Google, you're injecting analytics into that link. GOO.GL short links do that.

That way you can basically force Google to recognize that you're getting referral traffic from citations or social media properties or whatever, press releases, anything. You can essentially inject analytics right into the link itself. Again, I know Adam is telling me five minutes. Again, I wouldn't recommend just sending fake social links. Social links and social signals are different. Social links, that will help a little bit, but social signals, they really don't … Like spam social signals, I don't see them as having any value anymore whatsoever other than to just give the appearance of social proof for visitors, but that's not an SEO thing. That's a human thing, right? As far as traffic, traffic absolutely will help, so you can do that. You can use Crowd Search, that will automate it for you.

Marco: Yup. For Google to pay attention a link needs three things right? It needs activity. It needs activity on the link, relevancy of the link and the trust and authority of the link. If you're manipulating those three it better be done right or you're in trouble. Just to keep in short.

Linking Videos Of Different Companies Under One Main Silo

Bradley: All right, we've got two more questions and we're going to run through both of these just because and that will wrap it up because it looks like we answered all the questions that were posted prior to the webinar starting. Tom's up. He said, “YouTube silo question. If you have a main silo for a broad keyword, say plumbers, that is made up of videos of different companies, IE different locations, do you still link from one video to the next?”

That's a good question. I'd have to think about that one, Tom. Honestly I probably wouldn't. I don't know. It depends on the silo itself. What type of relevancy I'm trying to push where if that makes sense. I don't know know that I would do it with separate companies because I typically keep my playlist silos separated by company for the most part. I have a few old directory sites that I still manage that have more that aren't necessarily structured that way, but I've seen better results.

Because I try to compartmentalize. From an SEO standpoint there probably is some benefit to that, Tom. What I'm always worried about is a visitor coming. Let's say you have company A and company B. Company A you've got their video ranked and company B, maybe you have their video ranked too. They're sharing, they're both linking to each other in the descriptions in the playlist. They're both in the same playlist and they both link to each other.

Then I don't want a customer viewing the video, so a lead, a lead viewing the video and the clicking the link to a competitor. Even if the competitor's in a different city which means they wouldn't provide services, it's just a distraction for that. I like to try to separate that stuff, but from an SEO standpoint yeah, there probably is some benefit to that, but I don't like commingling client accounts that way, if that makes sense. I'd have to think about that one a little bit further, Tom to give you a real definitive answer. I just can give you my preference and that would be to not do it.

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From an SEO standpoint I can see some benefit. Tom says, “I know it's technically what makes a silo, but I wonder if clients would frown upon it.” Yeah, that's funny. I didn't even see that part till just now. That's exactly why I wouldn't do it. Again guys, SEO, you want to strike a balance between doing things for SEO and doing things to keep your clients happy and humans happy, right? I try to always strike that balance. When in doubt, err of the side of humans, not machines, if that makes sense.

Images In PBN Having A Link Back To Main Site As An Additional Linking Opportunity

In this case just for the client relationship I would probably advise against it. Last one, Dr. Brian McKay, “What are your thoughts on images and PBN having a link back to the main site as an additional linking opportunity?” Yeah, sure. Brian, when I used to do a lot of PBN work I would do that a lot because guys, the anchor text for an image link is your alt text. You can use images and I did that a lot in fact. That way it would give my sites that I was linking to from the PBNs a more natural link profile anyways.

Because I would be using image links and then I would use the anchor text essentially is the alt text of the image. I wouldn't spam them, but it just would give a nice variety. You absolutely can do that as another linking opportunity. Just remember guys, alt text is supposed to be, and I've been doing this for years now, but alt text is supposed to be like I know for SEO purposes we stuff keywords in there and that kind of stuff. Alt text was originally generated for people that were visually impaired.

They can't see very well and there's programs that will read webpages aloud so they're audible, right? Alt text is a way for those type of programs to describe the image, what the image is. I always try to optimize my images with a descriptive phrase of what the image is about. Of course I try to work a keyword in there, but I try to make that alt text as descriptive of the image as possible. I've found that that has abetter SEO effect because it doesn't trigger over-optimization. It's more natural based upon what it was originally intended for, if that makes sense. Okay? You guys have any comment on that before we wrap up?

Marco: Not me.

Bradley: Okay, perfect. All right, well sorry we ran out of time, but it is what it is.

Adam: It's all good. I think that was a good one. I just want to remind everybody, if you're new keep coming to the Hump Day Hangouts. If you're not new keep coming to the Hump Day Hangouts. If you haven't yet, by all means check out Syndication Academy. I'll pop the link back on there. We want you guys to check it out. I think it's fantastic starting place. We've been getting good feedback from people, but we weren't doing our part and letting enough people knowing about it so we want to fix that.

Hernan: Sounds good.

Bradley: Cool. All right everybody, no additional webinars today, so we'll see everybody when? Tomorrow for the RYS webinar, right?

Hernan: Yeah. Yup.

Bradley: All right, you all be there.

Marco: I'll be there.

Bradley: All right. Okay. Bye guys. Everyone have a good night.

Hernan: Bye. Bye bye.

Marco: Bye everyone.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 80

By April

Click on the video above to watch Episode 80 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.


Adam: Hey everybody, welcome to Hump Day Hangouts. This is episode 80. Today is the 18th of May, but only until midnight. So we are here … I heard that. We got the whole crew on today. What's up Bradley?

Bradley: Just, we need one of those du-du-du.

Adam: Yeah, just maybe the sad horn, wah-wah-wah. All right so Chris, how's it going man?

Chris: Excellent, how are you doing?

Adam: Can't complain. Finally getting some sun here, it's the middle of May. It's starting to act like spring. Hernan, how's Barcelona?

Barcelona is nice. I have the carpet on the wall right here, and it's really nice. We're getting summer here too, so great.

Adam: You got to post some more pictures man. I like seeing the travel pictures.

Hernan: Yeah, it's definitely something to do.

Adam: Cool, awesome.

Bradley: Is hanging rugs on the wall a Barcelona thing?

Hernan: Yeah. Probably yeah. Apparently, I get here and it was like that. I'm assuming it is.

Adam: That's his temporary sound studio.

Bradley: Got it, for acoustics.

Adam: Marco, how's it going man?

Marco: I'm still in paradise man.

Adam: Good deal, good deal. I take it the weather's a little bit better. No storms today?

Marco: It still rains in the afternoon, I'll get a rainstorm, but it's the price you pay for the life you live. It's cool.

Adam: Awesome. Hey Bradley, what's up?

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Bradley: Many, I'm trying to multitask and type on the events page while at the same time [crosstalk 00:01:37].

Adam: I was about to say, well keep going. I'll run through some announcements, and then we'll get going here pretty quick everybody. Real quick I wanted to let everybody know our mastermind webinar in two weeks is coming up, so we have mastermind has private webinars every two weeks. We're going to have Lisa Allen back on. She's launching, and I don't want to butcher the name. Bradley do you remember, is it Rank Feeder, or is it …

Bradley: Rank Feeder, yes.

Adam: That's it, yeah, okay. She's going to come on and be talking about co-citations and some other stuff. Eventually we're going to talk to her, and see if she's okay with pushing some of that information out. For now it's just going to be with mastermind, and then we'll see what we can workout later.

We've got a really cool contest coming up. I'm just going to show you the back of something that somebody could win. Not just somebody. We're going to give away several, and there's going to be some additional prizes, including some memberships to our various courses. That's going to be coming up here int he short term, hopefully here in the next couple of weeks. Once me and Hernan get things hammered out.

Then, we're on episode 80, so it's a little ways off, but we're going to have fun on episode 100, but episode 104 is going to be the true two year anniversary. We're going to have some fun stuff going on with that. Obviously it's still a couple months away, but just wanted to let everyone know we're going to be doing something special. That's is for me, does anybody else have anything?

Bradley: As far as announcements, yeah I got one.

Marco: I'm not giving anything away today.

Adam: Nothing free from Marco today.

Bradley: The contest by the way guys is going to be really cool. Is it a contest or just a sweepstakes, or do we know yet?

Adam: Yeah, we're working out the details. That's why I didn't, we'll tell you more when we have it. I just wanted to let everybody know to … You'll hear about it. We'll send out an email at least, or mention id on the Hump Day Hangouts.

Bradley: The only announcement I have is, guys I just posted on the events page, I'll grab the screen here in just a moment, but there's an article that came out on ReelSEO, and it's talking about the YouTube's audience reach between the demographics 19 to 49 year olds. YouTube is reaching more 18 to 49 year olds than the top ten prime time US TV shows. The article in itself can be used as a way to up sell your clients on selling them for YouTube ad management. It's a great article, and so I posted it on the events page there, so that you guys cn go click on it, save it, whatever, bookmark it. If you do any client SEO work, or you have clients period, you might want to send them an email with a link, and a summary of what this article is, and a link over to this article. Pitch them on the importance of taking advantage of YouTube advertising. Because it's so dirt cheap, and it's not hard. It's not nearly as difficult to run YouTube ads as it is Google AdWords, like regular AdWords for Google Search.

It's a great way to generate additional revenue for your own business, as well as get some results for your clients. I dropped that link on the page. I've sent it out to mine already, and I've already had two of my clients call me up and ask me more, to give them more information about YouTube ad management for them. Like I said, you can use it as a way to pitch them a soft pitch by sending them some information that's going to validate the fact that if they're not advertising on YouTube, they're missing out on the younger demographics for their businesses. Which I think is pretty amazing that YouTube is actually getting more viewership during prime time TV time then even the top ten shows are for that demographics. To me that's pretty incredible. Anyway, I dropped it there.

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There's also a link underneath that for Justin Sardi's Video Ads Crash Course, for anybody that doesn't know how to run YouTube ads. It's a $97 course. Great, great course. Justin Sardi's the one who taught me how to run YouTube ads. You can pick that up there, and in fact, any of you that are worried about … That don't want go purchase another $97 course or whatever. What you can do is actually send this article out to your existing client base, and see if anybody bites. If they're interested in it, then you can purchase the course. Because you know that you're going to sell them on a YouTube ads campaign anyways, if that makes sense. I just wanted to share that with you guys. All right, anything else, or should we get into questions?

Adam: Yeah, let's rock and roll.

Bradley: Okay, let's do it. Hopefully you guys will find that helpful. I already clients.

Adam: What I meant to say was, let's get into it, Woo! I'm working on my webinar.

Bradley: Yeah, anyways, I've had two clients come back already and ask me for more information. By the way Wayne I want to say thanks for that dude, I'm going to have nightmares.

Adam: That reminds me of Mimi for the Drew Carey Show, it's been a few years.

Hernan: That's actually, Bradley demographics, so.

Would You Build Links From Reregistered Expired Domains To Branded IFTTT Network?

Bradley: Tim says, “Hey guys, hope you're all doing well. I just want to thank you guys for the weekly hangout real quick. It's been super helpful, and very informative. Keep up the good work guys.” You're welcome, I will plus one that. “Okay, so my question is about PBN's. Every now and then when I scrape expired domains I find some with clean back link profile, clean anchor text profile, just everything about this domain screams register me, except for the who is history. When I check these domains on archive.org you can clearly see they were re-registered at some point, and used as a PBN, or had Chinese/Japanese content on it, or it had been used for domain parking. Let's say I buy these domains, and I'm able to re-index them, so no Google penalty. Would you build links from these domains to your branded IFTT network, or not even do that, because these domains are too risk to use in your opinion?

Yeah, to build links from those to your IFTTT network should be fine. What I would recommend doing, personally I won't buy a lot of those domains. Just if I see that they had been re-registered and used as a PBN at some point, or they got Chinese characters on the way back machine, any of the pages from the way back machine, or something like that. Then I typically won't use them. Only because a lot of the times they won't index, because they have some manual penalty, and that's why they were dropped to begin with. The person that re-registered them to use as a PBN, or for a spam site. The only reason they probably dropped the domain is because it was most likely the index. It's going to be difficult for you to get it re-indexed again. Unless you rebuild it to a previous state, and then submit for a re-inclusion, or reconsideration request, for re-inclusion into the index. Again, that's a lot of additional work that I just will skip all that, and just not purchase those domains if I can clearly see that there was some history like that, spam history.

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That said, I've also purchased domains that have no indication of spam history, and then I buy them, and I register, or put a site on them, or rebuild way back from the archive.org, the html pages. Then when I submit it to search council it's already, it's been, it's received a manual spam action penalty, so it's be de-indexed. What I'm saying is, sometimes when you're buying domains, if I know, if I can verify that there was a history of spam at some point, I would generally just not purchase it all together. That said, sometimes even the cleanest of domains will have a penalty, and you won't know it until after you purchase it. If you are able to get it re-indexed, then yeah, there's no reason you can't use it. I just wouldn't link directly to my money site, just because of the history. I would link it to a first tier property instead. Anybody else want to add to that, or can we move on?

Hernan: Yeah, I just wanted to say real quick that you will find a ton of domain, that they will use, as you were saying, as PBN's before, but Google really went down chasing those domains, that you will find beautiful domains that they already indexed. That's why, that's exactly what you were saying. I had the experience that add in a persona, and restoring that domain, and they look really good, and if you add a nice GGP mad work to them, you know you make them look legit, real legit. Usually most of the times you will get that domain back, like re-indexed. You need to take that extra work to make it appear not as PBN anymore.

Bradley: I've only got about a 60% success rate on getting domains that had manual spam actions reconsidered. When I've submitted a reconsideration request I've only had about a 60% success rate on that. To me it's more work than it's worth, so I just try to avoid them. Although, like I said, there's sometimes I'll buy domains that there's no indication at all that they were ever spam, and once they're re-registered they're automatically in penalty, and that's there's nothing you can do at that point except make the attempt to have it re-indexed. Right, otherwise you just abandon it, and move onto the next one. Which I've done that as well.

What Link Velocity To Use For Blue Chip Backlinks To Build A Private Link Network?

James says, “Hey y'all I have a lead gen site for home service contractor that started climbing the rankings from zero listings to now on page three to five for multiple keywords in city with a population of nearly one million.” Good job James. “I've achieved this by purchasing your branded IFTTT network setup, and I post it to my blog at least once per week. Going great so far. I'm about to purchase blue chip back links to start building out a private link network, and slowly dripping highly relevant links to my site. Bradley, what link velocity to suggest for this type of back linking?

Well, there's a couple of things I would say. Obviously it's going to depend, it always depends. That's my standard answer for any SEO question is it depends. However, I can give you some guidelines or parameters based on what I do. Number one is go look at the competitors. Who you're competing against, take a look at their back link profile, and get an idea. Remember a lot of local sites guys, don't typically … It depends on the niche, and your city, and everything else, but a lot of them don't have a boat load of back links. You got to take a look at the overall back link profile of your top, the top ranking sites, and then get idea of how many links you think you're going to need based on those other numbers. Then you want to start building them out in a way to where you're not … For example, you wouldn't want to build 30 links in a week. 30 back links from a private link network in a week to your site, unless you were competing with sites that hundreds and hundreds, or even thousands of links, right? In that case you might be able to get away with.

If your competitors are only dealing with 100 back links, or 80 back links, or 120 back links, somewhere around there. Then you might want to start going 2, 3, 4 links per week, but I would take it really slow in the beginning. Because if you're buying blue chip back links, if you're buying domains from blue chip back links that are really relevant, and have really good metrics, you're not going to need that many links for you to get some significant results. I would, personally, I would start off with 2 or 3 links maybe right off the bat. Just make sure you're not hitting the same anchor texts. You want to have like a brand link, a naked URL, and perhaps a keyword link. Then give it some time, and wait. You've got to be patient when you start building links like this, because when you build the links you got to wait a couple of weeks, monitor the results, and then go add a couple more links.

You don't want to go to fast, because then it will look unnatural. You just have to be patient, and it sucks. What I find is that a lot of times, especially when you're using really high quality domains that you're purchasing, is that it ends up taking a lot less than you think it will. For the most part, for you to be able to get the kind of results. As long as you're buying good domains when you do it. You'll find out that even though the waiting sucks, because you've got to be slow. You can still end up getting the … I'm sorry I got distracted by all that noise.

Hernan: Sorry about the boinks.

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Bradley: No, worries. Anyways, if you have really high quality domains, you might think it's going to take me 20 back links that I'm going to have to purchase these domains, and rebuild these sites. You end up being able to achieve the results with only 12 back links. Because you were patient, and you waited, and those actually took effect. What's good about that, is then you have some … Let's say you had already purchased 20 domains, or that was your intent originally. Now you've got essentially eight domains left in the budget for backup, or for reinforcements when you need it, if that makes sense. You don't want to, remember guys, I always talk about using the bare minimum to rank stuff, so that you always have reserves. You always have stuff left in reserve in case you need it. Anyways, hopefully that makes sense. You want to add to that at all, Hernan or anybody?

Marco: Nah, I think that you nailed it.

Hernan:Sorry Marco, but the anchor text is one of the most important points to control right now. I think you explained that real good job.

Bradley: Yeah, I mean I would start with just a brand and a URL anchor, and then probably one keyword anchor of some sort first. Just to prime your site, because you're going to be pushing some juice into it. Some decent equity into it from those three links. Then from there you can start using some variations of the keywords, and things like that in order to start pushing that relevancy.

Is It Good To Rotate Too Much Keywords In IFTTT Networks?

Earl says, “Am I making a rookie mistake? On posts for clients I tend to put in two links to their sites. One is from a rotating list of keywords we want to rank for, and I also include one branded link to their company name. Then they are shared via IFTTT to our networks. Since I'm asking a basic question, let me continue with, am I making a mistake by rotating keywords too much, some clients have quite a few, or should I be hammering one to three main ones until they stick?” No, keep rotating Earl. “We post at most once a week, sometimes only once or twice a month, and already have something of an established presence.”

Yeah, I wold still just keep rotating. That's much more natural. It's going to give you an overall diversified anchor text profile. Which is going to be better for your site long term. I wouldn't start hammering away on one to three terms, that could get you into trouble.

Hernan: Yeah, in fact, I think that one of the best way to go in this case is to not use the same keywords twice, linking to an internal page. Let's say that you want to rank for red juice You will use different variations every time you're posting to that particular page. As you would find naturally online, because it's really hard to, two people will link using the exact same anchor text. You can use variations in LSA For the different links as well. That usually works really well. If you are posting to, if you're scheduling 10 posts, and all of them you want to link all of them to the same page. Which you could do if you drip feed them over the next three months or something, you can use different anchor texts every time, so you have 10 different anchor texts but variations of the same anchor text. That usually works well in my cases.

Is National Type Of Authority Better Than Local County Or City Wide Authority When It Comes to Lead Gen Sites?

Bradley: Cool, okay Mark says, “Hey guys I've got a question. When you're building lead gen sites, do you prefer a more national type authority site, or a more local county, or even city wide type site? Thanks.”

I usually do regional type sites. I've been a bit more ambitious in the past, and wanted to go after national type sites, but those projects always end up petering out at some point, and I might monetize some of those projects but they're only … They only scale to a certain point, and that may just be because I've lost interest in the project. You know what I mean? My point is the national type sites, there's a lot to consider with those sites ahead of time. You've got to try to think, because you've got to plan for those long terms. Because those are massive, massive sites, and it's going to take you a lot of work to build those first of all, but second of all to maintain them. You've got to be able to scale your infrastructure and all that. Personally I like to stick with either city sites, or regional sites. A few times I've done some state wide sites for clients that cater to an entire states.

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For the most part I stick with more regional, so there might be like for example, Norther Virginia. It's an area that has multiple counties right outside of Washington DC. Most of my clients, they service all of the Northern Virginia area, so we end up siloing their sites out using counties, and in cities, and that sort of thing. Hopefully that makes sense, but I prefer more regional type sites personally, just because they're a bit easier to manage than a big, big site. Although it's really up to you.

Hernan: Yeah, and it makes a little sense to attack a project like that. Because that way, when you can rank locally or regionally, it's usually easier than to rank for national terms, or to rank for 50 different states, or something like that. You will actually end up making more money initially, or making some money initially that you can then reinvest in the project to keep growing it. As you were saying, scaling, and that usually keeps the motivation strong. You know what I mean? Otherwise you are planning for the long term, and you have to keep the fire going. Even one year and you are still not seeing results. Which is normal case scenario when you are planning for a big national sites.

Bradley: That's right.

Marco: Also if I can just add this. National sites usually have regional offices, and the one thing that most people fail to do when they're going after a national site, is to establish that trust and transparency of having one central office, and then whether it's a franchise, or whether it's regional offices, extending. They have a lot of trouble, because then you're dealing with multiple locations, and how do I get maps for multiple locations, and that's part of the process. It's something that you have to think about, and you have to figure out how you're going to do that.

What Are Some Good Examples Of Elevator Pitches For Semantic Web And IFTTT Networks?

Bradley: Cool. Okay, let's see. Rick Dawes says, “Hello, having difficulty explaining the concept and benefits of semantic web, and IFTTT networks succinctly. I'd like to be able to discuss the SEO and traffic benefits without being to wordy or nerdy. Can you give examples of elevator pitches?”

Yeah, well because Rick, the thing is if you're trying to explain semantic web, as soon as you say semantic web, your clients eyes, I guarantee you, gloss over, and they're daydreaming at that point. Because they have no idea what the hell you're talking about. All you need to do with you're talking to a potential client, or a prospect, or whatever about this, is just talk about the benefits of content marketing on a regular basis and updating social media. Because that's something that they can understand, and they most likely already are aware of the fact that they should be marketing, and producing content, and updating social medial regularly, and they're probably not. At least that's my experience with the type of businesses that I deal with. Is they already know that they're supposed to be doing this stuff, but they don't.

Part of the reason they don't is they don't know how, or they think it's too difficult, or they don't know what we know. About how we can set it all up and automate it. I just talk about that benefits of having regular content that's relevant to their industry, and that their audience would potentially like to consume. That will also have the SEO benefit, and the updating of the social media benefit as well. I talk about the benefits that they're going to receive, and I try to dumb it down to where it's not technical at all. Because as soon as you start mentioning technical terms you're going to lose your audience. You are going to lose your prospect. If that makes sense.

Hernan: Want to hear my pitch?

Bradley: Sure.

Hernan: I'm going to positively effect your bottom line. How I do that is up to me. If I don't do it, you don't pay me, period. I mean it's really that simple. When you can bring it down to those terms, where they can see, “Okay, so he's going to make me money, and if he doesn't make me money, then I can get rid of him. If he does make me money, I want to keep him.” You let them do all the thinking. You don't have to do the thinking for them. Deliver the pitch that way man, and it's a whole lot easier dealing with the client. Because that way you're dealing in terms that they … They understand money. Everyone understands money. It's just how you come across in delivering that message of how you can make them money.

Bradley: One of the things that I, I like to ask questions when I'm pitching. I like to ask the clients questions and lead them into thinking that it's their own decision. For example, I'll say Mr. Business Owner, I'm sure you're aware of the fact that you should probably be marketing on social media, and updating, and interacting on a regular basis. Am I right? No, yes, yeah. Well is there any reason why, or what does your marketing situation look like right now? What are you dong for social media marketing, and are you active on Twitter and Facebook, and blah-blah-blah? I let them start to tell me how poor their marketing is. A lot of it, sometimes they'll say, “Oh, you know occasionally I'll put a Facebook post up, and blah-blah-blah.” I'll say, yeah, but can you really expect that produce any results if you're not active on a regular basis, and updating content that's timely, and blah-blah-blah? By just asking them to reveal what they're currently doing, it forces them to realize, through them telling me what they're doing, that they have a sub par marketing campaign.

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Their marketing is not where it should be, and so it makes the sale so much easier. That's why, again, I don't talk about the technical stuff. I just talk about the things that they probably already know they should be doing, that they're probably not doing really well, and I let them tell me about how poorly they're doing it. Then that's when I can very easily say, well I can do this, or I can do that. I can update your content. We can provide the content marketing services for you, so you don't have to do a damn thing. All the stuff, and that's usually where the sale comes from.

Adam: Yeah, I was thinking too, I like the way Bradley started off with that, about going in, basically getting the yeses, but doing mini closes. Do you want this? Yes, of course, I mean frame this correctly, but what do you want? Is this what you want? Is this how you want to beat your competition? Get them to be agreeing with you, and then go in, and think of it just from a closing standpoint. Even though you're just telling them about something. You have two choices, do you want to do this, and be future proofed, or do you want to do this and fall behind? I mean that's one option for closing. You have excuses or you can move forward. If you have excuses today, that's fine, and you don't want to do it. That's great. Then you're going to have to make your own elevator pitch. Because nothing we're going to say is going to work exactly for your business.

I would create the one paragraph thing you pitch people, an then if they say, “Okay, I want more details.” That's when I would have a PDF or something ready to go, and be like we'll send it over to you, you can read through it. Kill them with details. Don't sit there and tell them all about it. I don't know why anybody would do that, but you need to tell them clearly what the benefits are, and then do a closing on it. Here's your two choices, you can either be future proof and move forward ahead of you competition, or not. Again, that's just one. Then back it up and say, “Hey, I'll send you this PDF I wrote that explains this type of stuff.”

Bradley: Yeah, and then you get them on your email list anyways, because now they're warm leads, and you can send them auto responders to sell them down the road if they don't purchase right away.

Adam: Yep.

How To Test The Effectiveness Of New Links?

Bradley: R. Bacon, he says, “Bradley, you often recommend testing whenever you try something different. Can you give some suggestions on the best ways to test the effectiveness of new links?” Well, no I don't test new links, as far as you can do it. For example, if you were to purchase an expired domain, rebuild the old content on it, had great metrics, blah-blah-blah. You could poke somebody else's site with it, or a web two site or something like that if you want. In fact Terry Kyle even did a short training, I think it's on his blog, so I think it's available for anybody. Where he talks about doing that, buying an expired domain that has good metrics, topically relevant to what it is that you're going to ultimately be linking to.

Find somebody else in that industry of, or another similar type site or whatever, that is back on page two or three, something like that. Page three, and then point the link there with just a redirect by the way. You don't even have to rebuild the old site, you can just do a redirect to that site that that page that's on page three, or whatever like that of Google Search results and just monitor it. See if it jumps. It was back on page three so it's not going to hurt, and then if it does jump, and you get let's say it jumps from page three to position fourteen, you know that that link had a positive effect on it. Then at that point you can remove the redirect and redirect to your own site.

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What I would suggest doing is at that point rebuild the domain and then just put a link from that domain over to your money site. You can poke other peoples sites, they don't have to be your own, but if you already have some digital assets in that particular industry that are web twos, or whatever, you can always test them on those first. Personally I don't do it. I don't do all that, because it's just too much time, and I'm too impatient. What I do is just purchase the domains, rebuild the sites, and then put a link to my site, and monitor the site that I link to. Which is my money site, and see what effect or changes it had. Sometimes it doesn't have any effect. I got to be honest, but sometimes I get significant jumps just from one link.

You can definitely poke other peoples property's, they don't have to be your own, or you could setup, like I said, some web twos are something like that. If you don't want to … But again, if you just build it and point it to your money site, if you're already ranking really well, and you're worried about it potentially causing harm. Then yeah, go ahead and test on other sites. If you're not ranking yet anyways, what harm is it going to do to point it directly at your money site, and then monitor the results? If it didn't help at all, or it actually caused it to drop a couple spots, which it may. Because that's the typical Google dance guys.

Remember that's what I was talking about earlier when he was, Tim or James, was asking about link velocity. Is you don't want to go too fast. If you point a link at your site, and it could drop two or three spots right after pointing link to it, but give it some times. Give it a couple weeks. Because it's just doing the normal Google dance at that point. That one link might have made it drop two or three spots, but in two weeks time it could be positive five spots. You got to give it a little bit of time. That's why personally I don't test on other people's … I don't do that testing new links, just because it takes too much time for me, and I'm too impatient.

Will Link Juice Be Transferred Automatically From Non-Canonical URL To Canonical URL?

Randy says, “If I build links to a non canonical URL, will that link just be automatically transferred by Google to the canonical page, and the canonical page will rank well, but the non canonical will never be found in the search engine results?” Bingo Randy, and I'm going to move right on to the next question, because that's going to open up a whole lot of questions, but you're right on target buddy. That's exactly what would happen.

What Is The Best Starting Strategy For Generating Leads?

Chris says, and we talk about that in the mastermind, we've done training on that specifically, how to do that very strategically. Chris says, “If you are starting a new campaign for generating leads for a new client, let's say in something like home remodeling, what would be your starting strategy in a nutshell?” Go to two tiered network around a lead gen website and branded YouTube channel. Now I don't put two tiered networks around websites, only YouTube channels. I'll tell you in just a moment. “Also do you have a product that best covers lead gen fulfillment plus sales?”

Probably the only thing that we would add, like inside of the master class we talk about a lot of lead gen stuff, and we setup a lead gen site, and how to find the service providers, and all that stuff. That's all available inside the master class Chris. As far as what I would be doing, again, it's exactly what I did in the master class. We took a brand new lead gen site, I mean I started the campaign from scratch. It was part of the master class. It spanned about, I don't know what, six or eight weeks. I'd say, yeah, six or eight weeks is how much we covered that. It was brand new. We bought a brand new domain, we registered it, we build a brand new word press site, brand new IFTTT network, started posting content. Two or three posts per week, ordered a pack, citation pack, build the Google Plus local listing. We bought a PO box and used the street address option, so we had a physical location and address. Then we verified the Google Maps listing, and just did exactly what my normal launch strategy is for any lead gen site. It was all covered in the master class.

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Very simply it's just you find the niche first. That's where you get, you spend most of your time up front trying to identify and find a profitable industry to build lead gen sites in, but number two, is try to find low hanging fruit. The easy ones to rank for guys, so that you're not beating yourself up over months, trying to rank a stupid site that may or may not be very profitable for you. Most likely, if you've done your research correctly, you've selected the proper industry, you're going to make money. I like to find the easy stuff, and for example, in the master class the city that I had selected, it is a growing city. It's growing very, very rapidly, but it's small. The competition level wasn't real high yet, and it was in the home remodeling industry by the way. The exact same industry you just mentioned. I was able to rank it to, into three pack for four out of my five keyword phrases in the eight weeks, starting brand new. With a brand new site, brand new everything, and it generates me money.

That's what I prefer going after the low hanging fruit guys, instead of going after the big cities. Start generating some revenue, build some momentum from having success. One success begets more. Success begets success, so you start having little successes, they'll start to snowball, and you can start going after the heavier, or the more difficult terms, the bigger cities. That kind of things. Really it's really, in master class we covered that in depth. I'd recommend that you come join us, and check it out over there.

Do You Remove Yoast Markup When Adding JSON LD In The Header?

God, that photo is awful. I'm going to scroll up just to get it off the screen. Chris Chapman says, “The Yeast SEO plugin had some markup in site header.” Yes it does. “If I want to add JSON LD markup manually do I remove the small amount of US markup or leave it?”

Well, if you clear the fields inside the Yoast plugin, the settings, like where you add in your social media URL's and that stuff, then it should clear the code anyways. Other than going in and editing the plugin files, which I don't recommend doing. Especially Yoast, because Yoast updates so damn much, the moment it updates it's going to rewrite the code. It's going to overwrite your edits anyways. I don't recommend that you ever edit the plugin files. If you just clear the fields, and you're going to add your own JSON LD, it should be okay. All right?

Can The Jsonld Markup Be In The Site-Wide Header Including All The Local Data And Same As Attributes? 

Can the JSON LD markup be in the site wide header, including all the local data, and the same as attributes? Yes. I thought I heard the local markup information should only be on pages that is also on the page. Not that's not true. You can put it in the header. In fact that's typically what you're going to do if it's a normal type website. If it's a site that has multiple locations, physical locations attached to the one site, then you wouldn't want a site wide JSON LD markup. Because you would have individual specific location pages, and you would want the JSON LD markup for that location, only on that location page. If you had something in the header, then you'd have conflicting local business data markups. Because you'd have two. You'd have one for the site wide address, and then you'd have one for the location. For multi location properties, you're going to want to put them on only those pages. In fact you could do that silo wide if you had siloed your site, there's ways to do that too. For most businesses you're going to just do site wide, and that would be go in the header. If you're using JSON LD markup, obviously.

Is 15 SameAs Attributes In The Markup Too Much?

All right, I have 15 same as attributes in the markup. Is that too many? Thank you. Nah, I mean if they're all the strong properties, and semantic hubs and stuff like that, no it should be fine. Oh that's awful, thanks a lot Wayne.

What Are Your Thoughts On Keeping/Creating Long Urls That Match Long Titles?

Dana says, “First off thanks to Marco for a great webinar on Monday. Awesome stuff. Question, what are your thoughts on keeping/creating long URL's that match long titles word for word when we create new pages and posts? I notice the Yoast plugin now takes long titles and chunkates the URL's to just a few basic words from the title when new pages post, or created. Which is preferred method these days?”

I'm going to say the shorter URL's. I personally like shorter URL's, and I think there's been some testing on that, or some surveys, like search metrics in MOZ and stuff like that to test that. Often time the shorter URL's, there's correlation between shorter URL's and higher rankings. That doesn't mean that that's the case. That's not proof but there's a correlation across large sets of sites that they've monitored or measured. Personally, as far as I'm concerned what Yoast does is just remove the stop words now, like and, of, it. Those stupid stop words, but I don't mind, I don't care if it shortens the URL. Sometimes when you have a long post title, the URL is stupid long anyways.

Hernan: Yeah, I think that shorter URL's are easier to remember for your audience. They are also easier to link to. If you think about it, it would make more sense that a shorter URL will have more links, or more visitors just because it's shorter URL. Instead of having it the entire title, I usually go for the keyword maybe, or something shorter. Because it's usually easier for the visitor to go that way.

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Bradley: Daniel says, “We hang rugs on walls in Russia too.”

Hernan: Cool.

Bradley: It's in Spain and Russia. John, it's posted in the mastermind buddy. The replay of the webinar that we did on Monday, it's posted in the mastermind, so I believe it's in the training updates section, so go check on it, you'll see it. I just posted it I think Monday evening.

Is It Worth The Hassle Of Sorting Through The Incoming Crap To Keep The Trackbacks & Pingbacks On Your Moneysite From Your Own Syndication?

Dos says … Oh cool, we're almost done. This is perfect guys. We might wrap up a couple of minutes early. Dos says, “Is it worth the hassle of sorting through the incoming crap to keep the track backs and ping backs on your money site from your own syndication?” No, I just turn that crap off. In fact for the most part … Well, it depends on what it is that you're doing, but for most of the sites that I manage I put the disable comments plugin on. Which removes that all together anyways. Because if we're going to allow comments on any one of our websites, we usually put in something like the discuss plug in, or some sort of social media commenting plugin, so that it … WordPress comments suck guys. I mean they're just, it's terrible. Those track backs and ping backs, that's a bunch of crap. It's a wast of time, so I just use the disable comments plugin, and just completely remove WordPress commenting function from WordPress all together. I just ignore all that stuff.

Do You Use Sitewide Links?

Ryan says, “Do you guys ever use site wide links usually branded I am guessing. For example I have client site with 20K, 20,000 plus pages with a site wide brand and anchor help, or does that power diminish over that many pages?”

Yeah Ryan, I would just no follow it, and yeah it absolutely diminishes. It used to be, I don't know if it's changed, but I just assume that it's still the same. Is that if you have multiple links from the same domain, that Google's only going to count like the top five links from that site. Whatever it deems are the most beneficial or whatever, to completely are ignored. If that makes sense. If you get 20,000 links from one site, then those are absolutely site wide links. I would first of all no follow it. Even if you, I certainly would do follow it, because that can get you into trouble. As far as I know, at least it was this way a couple of years ago. It may have changed, and I haven't done any recent testing on this guys, to prove it one way or the other, so don't quote me on it. It could be, it used to be where I think five links counted, and anything beyond that was just completely ignored. Do you have any data to back that up, Hernan?

Hernan: No, we'll need to retest that.

Bradley: Yeah.

Hernan: I think it was around that. Around five, we will need to test back. Because that was last thing we knew, five links.

How To Use Scrapped Domains In IFTTT?

Bradley: That was 2014, I remember it. When I did that test so. It's been a couple of years, but I just assume it's the same. Side wide links, and anytime I know that I'm going to get a site wide link I no follow it anyways. “Liking blue chip back link so far. I feel a great strategy is just to register scrapped domains, redirect from registar to a IFTTT property and move on to the next one. Can you share some of the way's that you guys are share some of the ways that you guys are using these domains?

Yeah, that's exactly what I'm doing Ryan. If I can get sites that are really topically relevant to what I'm going to be linking to, then I'll rebuild those sites, and then with the archive.org downloads. I'll rebuild them as html sites, and then I'll hack a link into the front, the first page, the index.html page, and pointing to my money site. If it's, it they're questionable, or they're not 100% relevant to what I'm going to be linking to, but they have the topical relevancy. Excuse me, the proper topical trust flow category. When you guys, searching domains, if you're using Majestic, you're going to see that the very first topical trust flow category that they show in that middle section. Where they show topical trust flow and then the number. That's what they call topical trust flow category zero. That's the one that's given the most weight. That domain is weighted, or leaning towards that particular category more than any of the other ones.

A lot of the times, if I were … For example, if I wanted to build a tree, and I was looking for the business/construction and maintenance category as my topical trust flow category for the domains that I'm purchasing. I might find plenty of them in the plumbing niche and the HVAC niche, but not a lot in the tree service niche. It's the same topical trust flow category that I'm going after, but the domains that I was … If I purchased the plumbing domain, an expired plumbing domain that had high trust flow metrics with the business/construction and maintenance as my top level topical trust flow category, then it still is a powerful, valuable link to me, but I don't want to link from a plumbing site directly to my money site. Don't get me wrong, I've done it, and I still do it when I'm lazy.

I would rather take that, and redirect that URL … Either rebuild the domain and point a link to a tier one property instead of direct to my money site. Because now I can actually push or inject that topical relevancy into the link. Because I'm taking a plumbing site link, pointing it to a tier one property that's about tree services, that's then linking to my tree service site. The link from the tree service tier one property is going to inject relevancy from the tree service content over through that link to my money site, if that makes sense. My point is, is yeah. If I've got really topical trust flow category matches, and the topical relevancy of the domain that I'm purchasing matches what I'm going to be linking to for my money site, then I will go ahead and build direct links to my money site. If it doesn't, but it's the proper topical trust flow category, then I will use a buffer site. Which is typically going to be one of my tier one properties.

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By the way, if you have PBNs, remember you can do to boost this … Think about this Ryan. You can take, you can find a domain that is topically relevant to your domain, your money site. Rebuild that domain, right, put a link on it from the home page over to your money site. Then find a bunch of other domains that are in the same topical trust flow category, but may not be 100% relevant. Purchase them and just do 301 redirects, registar redirects, or HD access redirects, or even C panel redirects, you could do that too, the PBN site that you just built. The first domain that you purchased for link bulding. Does that make sense? You can basically boost the hell out of that one, because like for example with the tree service industry, a lot of the tree service sites, it's difficult to find good expired domains in that niche. I find a lot in the business/construction and maintenance niche.

It's, so what I'll do is occasionally when I find a landscaping site, or a tree service domain that I can purchase, then I'll point that to one of my tree service sites, and then I'll take bunch of the plumbing sites, and HVAC sites, and roofers sites, and stuff like that, and point them at that one domain. I'm basically powering it up, but I'm not pointing it direct to my money site, because the topical relevancy wasn't there. Hopefully that makes sense. Great question by the way Ryan. Great question.

Adam's yelling at me in slack so. Earl says, “Have you checked out Lisa Allen's RSS authority sniper?” Yeah, that's what we're going to have her on about Earl, and on June 2nd in the mastermind we're going to have her on. We might end up cutting out the webinar with her from the mastermind, and making that publicly available. We probably will, because she's going to be talking about RSS authority sniper 2.0 and Rank Feeder, and they're both really, really good products. If you can wait a couple weeks we're going to have her on, but yeah it is it's great. It's a good product.

Randy says, “Can you show that in your Majestic account?” Well, we've got to go but let me just, let me pull up one thing real quick. We'll go through this very quickly I promise. Let's look up, let's just go to Twitter. Right here, this is what I'm talking about. For most of the stuff that I work in guys, I work in a lot of the clients I do SEO stuff for, and lead gen sites are all in the homes services industry, so it's business, with the sub category of construction and maintenance. These are your topical trust flow categories in here. You can see business, construction, and maintenance. This is the category that I typically am looking for when I'm buying domains, because I can use them for pretty much all of my money sites, if that makes sense.

Whatever you see right here in this first position, this is what they call topical trust flow category zero. If you were download a back link report, then the way that they sort it in the CSV file, it's always going to show you topical trust flow category zero, that's going to be first, and that's going to be this number here with the category, so that's going to be the one that it's weighted the most. Hopefully that makes sense. All right guys, we got to wrap it up master class [crosstalk 00:46:20].

Marco: If I can just, if I can just add a little bit on this topical trust flow. You can manufacture your own.

Bradley: That's right.

Marco: You don't have to rely on Majestic's metrics. Go and manufacture your own. Because as long as everything you're doing it's themed, and relevant, and topical, and you're posting regularly. You can build up your own topical trust flow in you niche. I mean we've show that in [inaudible 00:46:39]. How you can do that. [crosstalk 00:46:43]

Adam: Awesome.

Bradley: Okay guys thanks. Master class starts in about ten minutes guys, we'll see you all over there. Those of you that are in master class. If you're not, well come join.

Adam: Yeah, and we got some good stuff for master class today. What are you talking about Bradley?

Bradley: Oh yeah.

Chris: We should tease that a little bit shouldn't we.

Adam: Hell yeah.

Bradley: I'm updating the crowd search training, although that's probably going to be made public as well. I'm going to be going through a whole other … Last time we did crowd search training webinar about it was over a year ago I believe, and so I'm redoing it. A lot of stuff has changed since then, so today we're going to do an actual formal training on how to use crowd search.

Adam: Cool, awesome product.

Bradley: Yep. Okay guys, thanks everybody, we'll see you in a few minutes.

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Effect of Putting Geo Tag in the Head Section of a Page

By April


During episode 69 of Semantic Mastery's weekly Hump Day Hangouts, a viewer asked about the impact of adding geo tags in the header section of the page as well as setting the location in JSON LD schema.

The exact question was:

Hey guys,

Would a meta geo tag in the head section of page work as well as json-ld to show location relevancy for the specific city page? My json already has local business schema so i dont think i should add a second local business schema hence hoping the header meta geo tags will help. I also have 1 image on the page geo-tagged but am thinking of adding the meta geo tag to further help location relevancy with out adding a 2nd local business to json.

Just put this in that specific pages head section via the WordPress plugin you mentioned a week or two ago?



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