What Are The Factors To Consider To Identify A Great Ranking Opportunity In The GMB 3-Pack?

By April

 

In episode 210 of our weekly Hump Day Hangouts, one viewer asked about the factors one should consider when identifying a great ranking opportunity in the GMB 3-Pack for local lead gen campaigns.

The exact question was:

Hi Guys,

Thank you VERY much again for the help you provide on Hump Days, it is greatly appreciated 🙂

If you're looking to find “”low hanging fruit”” where you can easily rank in the GMB 3-Pack, other than looking at the reviews of the current businesses in the 3-Pack and their “”citation profile””, what else do you do to decide whether or not you have found a “”golden goose”” ranking opportunity?

And also, how do you determine whether or not there is enough search traffic to generate adequate phone calls?

Thanks again 🙂
Gordon

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How Do You Measure The Competitiveness Of A Keyword For A Local Video Marketing Campaign?

By April

In episode 116 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how to evaluate the competitiveness of a keyword for a local video marketing campaign.

The exact question was:

I'm looking to start local video marketing for local businesses from your experience how do you measure how competitive a keyword is to rank for, would a tool like Long Tail Pro which analyze the top 10 keyword for links, TF, CF and other metrics then gives you a competitive score be a good guide ?

Also would you say most local terms + city/town would be rankable, using the training –

YT Siloing,
Channel optimization,
Video optimization,
IFTTT network
video powerhouse

Have I missed anything ?

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