Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

By April

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Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we've got this screaming howling mechanical sounds out of the way, let's welcome everybody to Hump Day hangouts is Episode 231. Today's the 10th of April 2019. Thanks for joining us live if you're here live if not, you're catching the replay. Thanks for watching. And if you're watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we'll get to them. So before we dive into some more announcements and get into the questions, I'm going to say hi to everybody real quick. Let's start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that's awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can't wait actually am and I actually from what I heard I'm gonna meet one or two of the Semantic Mastery people there. So, we'll see.

Adam: Well yeah if you're going or in Indonesia then hit Chris up and chat him up while you're there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That's good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I'm good man. What's up?

Adam: can't complain. It's a nice day here.

Marco: I can't say it's sunny anymore. Ah rainy season just kicked in like today. It's storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That's all year.

Adam: Oh man.

Marco: Things are good. I've been deep in the lab by the way. I'm cooking up some some monster shit. As I said last time, I'm about to turn the SEO world on its ear once again. So it's time and it's been about four years and RYS Academy Reloaded. Wouldn't it be like wicked if August of 2019 something were to happen? I'm just saying.

Adam: Gotcha. I'm sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There's something I'm sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don't know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that's the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you're also getting screwed by Facebook but you won't be able to now will you? I had my account mysteriously yesterday I was I wasn't even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won't even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam's got blocked now, or Hernan's got blocked. So I don't know the Facebook gods are mad right now apparently. And they are I'm already in like.

Hernan: I am back on I did some security check in and I'm in. But yeah, I don't know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley's house. They go read them.

Adam: I'll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I'm good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I've developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it's working really well, I've been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it's a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don't ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you're missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you're doing 10 of those, and it takes a little bit of time to find the prospect that you're going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we're not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that's what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it's so much easier. And I've even learned some things along the way, since I've been testing this newer method that originally I'd set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it's just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don't have to be doing that yourself.

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And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour's time, which that might sound impossible but the way that I'm doing it now is it makes it to where it's so many faster. And the other part of that is I've learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it's a much it now there's no wasted effort on actually creating the videos for a prospect until you've actually got their permission essentially, to send them a video. And so I can't reveal all that here, obviously, guys, but that's coming out in two weeks from today, really? Or yesterday, I guess we're going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it's it's how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that's an incredible result. I've talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who's done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I've done it. I've learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you're not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I'm aware of is we have some new services available and MGYB. Marco you want to chat about what we've got available right now.

Marco: We've got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that's still only available to the Mastermind isn't that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that's just the Mastermind. We're doing several different off page GMB services that are done for you now, but our team, our methods that are it's our team doing our methods to our specifications, and we've got an overall off page package. And then we've got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don't need everything, but just need parts of it. And so, we're rolling. we've rolled that out to our Mastermind, now we're getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we're done with that, we're going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We're good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you're joining us live, that's great. This is the place to be if you've got questions, like I said, you can ask live you can ask ahead of time, if you can't make it live, whether you got a call, client call, busy, you're working, whatever. That's one way to do it. And the place to start is also at battleplan.semanticmastery.com that's where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you're ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that's at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we've what we've done is we've brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It's what we use. And you guys if you've seen the stuff that we do and and just go to the groups I mean, that's. Take a shot, there's a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don't listen to me, right? Don't listen to me. Because Marco is full of shit. It doesn't know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you're going to see that that people will start chiming and some of them will keep quiet, but I know who's getting results, right because I talked to them on a regular basis. But guys, it's what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don't use it with that we're known for drinking our own Kool Aid, right? That's who we are. So it's mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

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Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven't go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we're gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don't know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We're going to test it out in the coming week.

Bradley: Okay, cool. Cuz I'm seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I'm assuming it's um, anyways, let's move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff's up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can't, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you're going to have to modify it slightly, which kind of sucks, but it is what it is. If you can't access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we've had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I've had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there's that association made. But yes, you can do that. Again, it's if you can't access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I've used, Kevin, that's a good question, all I've ever used, which I really don't worry about keyword density so much anymore, except for if I'm reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I'm worried about over density. I don't really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it's really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don't really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there's a tool that I've been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don't know why it's being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That's great. So now, there's no connection. Are you guys still hear me?

Marco: I'm still here. Yeah.

Bradley: I just want to make sure it wasn't the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That's what I've been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn't get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I'm sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it's not loading right now guys. So it might be it's,

Marco: it's down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven't used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn't make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn't take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn't show you the keyword density of what the published page had, because remember, you've got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

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But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that's part of the reason why, way back and, you know, for many, many years, I've said don't use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don't do that. Don't do that because again, it there's a lot of things that it doesn't take into consideration, I guess for somebody that is, you know, just a blogger doesn't know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that's broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it's looking at the right places. I'm sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That's what I would check. On sem rush does it too, by the way, that's not free, obviously. But yeah, here's an example. Now I have not used this one. So I don't know if it's any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I'll answer this for everybody else's benefit. He says, How do I take an address off a GMB? I don't see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you're doing it manually, you'll get you know, postcard most of the time. Or if you're purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there's a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that's the next section on the Info tab that you can edit. And that's where you set your service areas. So all you do is, like I said, you're going to, it's going to show your address at one until it's verified. And if it's a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I'm setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don't know because I've never done any of that kind of stuff. Marco that's more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it's not something that I would share here.

Bradley: Okay. Well, there you go. I can't help you with that. Anyways, I really don't do that kind of stuff. So I don't know. Yeah,

Marco: but I mean, you're getting into it territory, right delivering one content to the search engine and, and another content to the user. But that's cloaking. And Google doesn't really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I'll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

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Bradley: Okay. Yeah, I mean, as far as like, there's content gates, or you know, view gates, essentially. And I think that's what you're talking about. Like, you know, there's social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don't know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don't know, because I've never really looked into that Mayank. So I'm sorry, I can't help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he's got an online version of it now. So guys, we've, I mean, we've shared that in several of the groups. It's an online version. It's, it doesn't work quite the same. But you know, again, it's his software, it was never ours to begin with. So does anybody have the link for that? I think it's easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it's https://software.easylocalcash.com/ now maybe that's not it. Here it is. This is its https://software.easylocalcash.com/ . That's what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball's software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn't look like we're going to. So I know Peter drew as got software's and his tool suite now that will do something very similar to that, but it's a paid tool suite. So it's not something that's going to be offered for free. So, unfortunately, you're stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that's that's pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don't think we're going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie's up, he says, What's up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can't seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don't know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you're going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that's kind of a pain in the ass because it's manual. But you know, that's honestly, that's how I would do it. Also, if you're using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can't remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it's still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don't. Okay.

Also, that's part of the reason. Frankly, it's good to have a VA because that's something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that's an Excel specialist or a Microsoft Access specialist because I got some work that I'm doing that requires stuff that's way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I'm sure it would be a really quick, easy job for somebody that knows what they're doing. Okay.

Looks like we're almost out of questions, but that's probably because of this stupid app. Let me refresh.

Yeah, there's a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there's Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can't comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There's some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

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What's cool about that is if it's canonical, it Google honors the canonical, then the blog post won't actually index I mean, Google know it, but it won't index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that's against your answer is yes.

How Do You Rank In Google's Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don't you know, I haven't done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we've got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don't think he's with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he's got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don't know if he'd be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they're people that have taught that it's not something I know how to do, because I have not done that. But again, it's it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I've done training about this, questions in a question and answer posts are great for blogs. And it's great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that's how you get included in those q amp a box is by proper markup. And there's q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there's, what's cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it's doing is it's sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that's why I've talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it's the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there's q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can't drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There's a good question. In fact, I'm just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I'm talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it'll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There's a tool for that. There are plugins, those plugins typically don't work all that well. At least they didn't use to, but maybe they do. Look this is event steal our JSON LD, I don't know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let's do. You could try this to this is Google's own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google's own tool. And look at that, guys. There's an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you've already published, whether it has the code or not, and then Google's markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google's markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google's own tool here. Any input on that, guys? Was that good enough?

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Marco: That was perfect.

Bradley: Okay, sweet. I can't believe they kicked me out of Facebook comments for this on during the webinar. It's ridiculous. I don't want to use this anymore.

All right, next one. Yeah, Scott said it's not loading. Thanks, Scott. We got that. See? That's again, that's a duplicate question.

Greg's got to do but good question. It's a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That's the same question to it just looks like it's filled out a little bit more. Okay, I'll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that's that should work.

We might have to wrap it up, early guys. I'm tired of this app like already. I'm frustrated with it. It looks like we don't have any more questions anyway. I'm sure it's because people are having issues. Yeah.

I'm sorry. Go ahead. No, I mean, yeah, you're totally right. I think that's an issue. It's definitely an issue because we're getting duplicate questions. It's just stupid. Sorry, guys. You know, we're trying to find a better solution. Adam says that

we're going to test next week. Yeah, got it will test it and we'll see if it works. Okay. definitely got to do something. Okay. So Greg's, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that's used to be, by the way, that that's, that's how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what's called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what's called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you'll see at the bottom of the search results where it'll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we've done testing that, you know, even with no indexed PB ends, for example, that will again, we don't use PB ends anymore. But we've done testing. And it's been a while since we've done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it's not I didn't say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I'm aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don't think so. And the reason why is because Google is looking at it as almost duplicate content.

It's not that it's toxic, but it's just not that is as helpful as what I'm saying. So that's one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they're not they're trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It's still effective, although the method has evolved a bit. And it's on what's about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we're going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You're in the Mastermind. I've talked about this multiple times in the Mastermind, Greg, I know you've missed that webinar or where I've talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I've noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn't seem to be the case anymore if it's low competition, yes, but if it's moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you're stacking properly, and I'm not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that'll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that's really the point is, is, if you have additional distribution networks that you can use, that's going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can't go cover that specific method here. But yes, I'm still using press releases prime as my primary off-page link building, you know,

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direct to money site stuff. But you know, I'm also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it's about powering up specific entities. That's what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You've got that Greg. I know you've got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don't it's not that big of a deal it whether they're indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven't done any link building so I haven't done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven't syndicated any posts, haven't done anything, but I have it. It's a specific company name. And I added it's been about three weeks now that I've had that site up and again, besides the Click Funnels page, whatever

content, there's no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there's a lot of other companies that have similar names, but it's not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it's like I said, it's a new project that I'm just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it's showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it's still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you've been with part of the Mastermind for years. For years, people have asked, Well, I'm not seeing my syndicated post URLs being indexed. I can't find them in the index. So this is useless. And I've said for years. No, that's not true. Because whether they're indexed or not, it doesn't mean they're useless. Google knows they're there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you'll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you'll see that they are listed and links to your site. And they'll show how many posts Google was aware of that are linking back to your site. So whether they're in the index or not, Google knows they're there, and it's counting them as links to your site. Does that make sense? So we know that they're powerful, regardless, if as long as Google knows they're there. Yes, there is some benefit to having indexed links. There's no doubt. But there is still some benefit from non-index links to as long as they're not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I've been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it's measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they'll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I'll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that's what he's been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn't like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don't create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It's verification, it's validation, and then solidification. That's what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

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But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you're incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I'm going to tell you right now there's absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That's like I don't know how he does it. And I don't care. He just knows he's been doing it for years. He knows what works. So I I'm not going to

Tell him what to do because he's the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that's when it really comes home man. That's when everything really binds together and it because then it's people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I'm working with DC Glenn on right on on his entity. It's already validated. Now it has to be disambiguate it from tireless, it's tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we've given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you're pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you're talking. It's like this is twice now in two days. I don't understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I'm going to wrap it up because I'm tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I'm unable to do it.

But yeah, we'll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we'll see you next week. Thanks.

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