On Episode 49 of our weekly Hump Day Hangout SEO Q&A webinar we had a viewer with a question about how to correctly use anchor text when linking within a tiered structure. Specifically, they were interested in finding out how to vary anchor text ratios and whether or not to use branded terms, broad terms, and navigational terms such as “click here”.
The specific question asked was:
What is best practice for anchor text when back linking from Tier 3 and Tier 2 properties? Should you use broad, exact or branded? Geo modified or no? What is best practice for backlinking from Tier 1?
Also, what anchors should you use when blasting your web 2.0 properties?
Check out the video above for a quick rundown of best practices when backlinking in a tiered network structure.
Adam: Welcome to your HumpDay Hangouts. Today is the 16th of September. This is episode 46, so we're rolling right on towards 52 straight episodes here. We're going to keep our finger crossed. Everybody stays healthy and be able to make this so we can hit our year mark. Let's see. Almost everybody; Chris is not with us. He's out. I believe he's doing a marketing conference, but we do have Hernan, Marco, and Bradley. How's it going, guys.
Hernan: Hey, everyone. It's good to be here.
Marco: Hey, everybody. What's up?
Bradley: Hey, guys. It's me, Bradley. Adam, your video or camera is not working today. What's up with that?
Bradley: Yeah, it's just a black screen.
Adam: It's just awesome new webcam I got, I guess.
Bradley: I think it's probably operator error. It's most likely.
Male: That's too bad.
Bradley: Now I can see at least your image. That's better than nothing. Okay, guys. We don't have really any announcements other than, like Adam said, we're 6 weeks away from 52 weeks, which is our 1-year anniversary. We haven't missed a single week yet, so knock on wood, we'll make it another 6 weeks. If we do, we're going to be doing something special. We're gonna leave it at that, so just count on for our 1-year anniversary. We're going to be doing something special so, guys, be on the lookout for some more announcements as we get [closer 00:01:34] to it. There is Adam. Adam, say hi.
Adam: How's it going? Sorry about that. That was maybe user error but we'll never know.
Last week, during Episode 34 of our weekly Hump Day Hangout, we had a question from a viewer about the use of Power Suggest Pro and how we utilize it for content creation, backlinking, and more. This keyword research tool is one of our favorites (we all own a copy and use it regularly) and you'll see us using it in various webinars and case studies.
Here is the question that was asked – watch the video above for the answer:
When you guys are using the Power Suggest Pro, are you creating content from those keywords? Are you using those phrases for linking purposes?
I mean in some cases you have so many different phrases, I am not exactly sure what you are doing with the phrases. The one that you did for the case study is a good example.
There's a lot of ways to use keyword research tools and this was a good question to showcase several ways to use the lists that tools like this generate – there are a lot of uses!