On Episode 49 of our weekly Hump Day Hangout SEO Q&A webinar we had a viewer with a question about how to correctly use anchor text when linking within a tiered structure. Specifically, they were interested in finding out how to vary anchor text ratios and whether or not to use branded terms, broad terms, and navigational terms such as “click here”.
The specific question asked was:
What is best practice for anchor text when back linking from Tier 3 and Tier 2 properties? Should you use broad, exact or branded? Geo modified or no? What is best practice for backlinking from Tier 1?
Also, what anchors should you use when blasting your web 2.0 properties?
Check out the video above for a quick rundown of best practices when backlinking in a tiered network structure.