What’s Your Process For Getting New Clients For A Lead Gen Campaign?

By April

In episode 152 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the team's process for getting new clients for a lead gen campaign.

The exact question was:

I'm interested in starting a few lead gen sites. I'm just doing keyword research right now, but wondering how to decide what business or contractor I'll give the leads to when I start getting them. Do you guys have a process for determining 1 business or contractor or do you give several of them a ‘taste' in hopes you'll get a buyer? Is it best to give the leads away for a few months and then shut if off and contact them to see if they'd like to continue?

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How Do You Handle Client Calls Sold To A Local Business From A Branded Lead Gen Site?

By April

In episode 150 of our weekly Hump Day Hangouts, one participant asked how one should handle client calls sold to a local business from a branded lead gen site.

The exact question was:

Hey guys, hope everyone is doin good.

I have a lawn/landscape lead gen site that is branded and is getting calls that I would like to sell to a local business. The problem is how does the company answer the phone when the customer is expecting my branded business to be answering the call? Also what happens when a different companies truck shows up at the customers house or when the customer gets the bill and it’s from a different company.

I have local kingpin but havent gone through it fully yet so not sure if it has specific examples and specific strategies to handle this situation.

Thanks so much!!

Kevin

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How Would You Setup A 3-Month Lead Gen Campaign For A Remodeling Business?

By April

In the 145th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to setup a 3-month lead gen campaign for a business offering remodeling services.

The exact question was:

I have received a call from a friend who wants leads for remodeling. He is a master craftsman but has a poor website and no visibility. He is working for way under market value in most cases. He wants to do a 3 month project with me to see what can be done with some good marketing. He would like to see a few quality leads during the initial 90 days and hopefully close 1 or 2 of them.

I have no lead gen site in this niche. I am inclined to set it up as a lead gen site at first and then repair his website and link some things to it later on. Is this the best way to set this up from the beginning? How would you structure this offer?

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Is It Appropriate To First Contact Local Businesses On Their Policies & Services Before Answering Customer Calls From Lead Gen Campaigns?

By April

In episode 141 of our weekly Hump Day Hangouts, one participant asked if it's appropriate to first contact local dentists on their policies, insurance coverage, and services before answering customer calls from lead gen campaigns.

The exact question was:

Local Kingpin Question:
Im targeting local dentists and since we are just a middle men, do you suggest to contact all the local dentists and ask about their policies, insurance covered and their services first, so i have prepared answers when i answer customer calls?

Or create quote request/multiple opt-in forms, then ask all the local dentists who can take the customer?

My concern in the first scenario (where you interview all the local dentists first) is that some dentists won't cooperate or give info.

In the second scenario, Im worried that if i just collect the numbers and i can't get back to customer asap, then they might find my service slow and find another dentist.

And if the customers have a special situation or case that I can't answer, it will take time and explanation, just to find the right local dentist.

And since the customers are in the local area, wouldn't it be faster and easier for them to just search and call all the dental ads and clinics that are near them?

Or should I find a local dentist as a client first, THEN become the middle man?

What are your thoughts for these scenarios and what procedure do you recommend?

Thank you!

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Do You Use Same Header Images for all City Subdomains for Lead Gen Campaigns?

By April


 

In episode 74 of our weekly Hump Day Hangouts, a participant asked about the use of the same header images for all city subdomains for Lead Gen pages.

The exact question was:

For lead-gen, do you suggest using the same header images for all city subdomains? I mean like use the same twitter header for all subdomains and just alter the city name?

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