In episode 189 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked whether the team has a follow-up sequence for leads that come through its lead gen forms.
The exact question was:
Good day to you all! Make it a great one!
With local lead gen do you have a follow up sequence to the leads that come through your lead-gen forms? Do you generate a list (money is in the list, right?) and market to them other home products or services or does this not apply to local home repair lead-gen. Can it be applied somehow?
I keep thinking it is a waste of legit contact info to just forward it to my client.
Any thoughts or ideas?