In episode 289 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if the team recommends RSS Masher to drive traffic to a money site and lead gen assets.
The exact question was:
2) I saw a older webinar regarding the rssmasher software which looks awesome. Have you used these sites to drive traffic back to a money site or recommend using them for leadgen assets for personal and client sites. Thanks again!
In episode 189 of our weekly Hump Day Hangouts, one viewer asked whether Yelp, Yellow Pages, and other local citation sites allow multiple profiles for the same business brand name to match different GMB profiles for lead gen site city pages.
The exact question was:
Thank you VERY much for your Hump Days help, it is greatly appreciated 🙂
I think you said in the past that if you are trying to rank a lead gen site's pages for different city locations you should have separate GMB profiles as well as separate Directory profiles with different “”fake”” addresses and phone numbers for each city (Not talking about GMB 3-Pack ranking, just SE ranking). Is this correct, and if so, will sites like Yelp, Yellow Pages, Etc allow you to have multiple profiles for the same business brand name, and do they need to be “”linked”” in some manner?
In episode 173 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it's more effective to reconstruct the original pages of content from the aged domain for a local lead gen site.
The exact question was:
If I'm using an expired aged domain for a local lead gen site, is it more effective to reconstruct the original pages of content from the aged domain and then add the new geo and niche targeted pages you want to rank for, or just use the domain with the new pages only?
Do you recommend posting published press releases on lead generation sites? I have been using PRs for a whole and it does help with snack pack rankings.
I was wondering if it would be wise to post a copy of PR on money site under like “”in the press”” category and have it run through IFTTT.
Good, bad or ugly?
Bradley: We're live. We're back on Hangouts, guys, because webinar wouldn't even start for us today, anyway. Hey everybody, Bradley Benner, here. Semantic Mastery, this is the Hump Day Hangouts episode 128, today is March 19th 2017, and we've got Chris, Hernan and Marco on with us. Adam is off running in the woods, again.
Hernan: Yeah. No. I think he was moving.
Bradley: He was moving? Is that what we're calling it today?
Hernan: Yeah. Let's call it like that.
Bradley: That's cool. Chris, what's up man?
Chris: Doing good. Right from a snowstorm here in Vienna.
Bradley: Guys, hold on, I guess Marco and Hernan you guys can chat for a minute.
Marco: I'm good, man. We got really bad electrical storms, my electricity keeps coming in and out. If I drop off the Google police didn't get me, the lightening storm got me. Sorry about that.
Chris: It's cool.
Hernan: We started to think this is some kind of conspiracy, since we launched Battle Plan.
Marco: [crosstalk 00:01:09]. I'm telling you. We're teaching people how to rank and they don't like, so they're trying to do everything they can to keep us off the air.
Chris: We make things too easily available out there, that's the thing.
Bradley: All right. Hopefully everybody refreshed the page, because on the event page, because you have to refresh the page for the new video to show up.
Marco: Okay. You both said it already.
Bradley: Let me see.
Bradley: Yeah. Okay. All right, guys. Let's get into it. I guess, we got probably a couple of announcements. We can stay to the actual five o'clock mark today, because we got started a few minutes early, or late guys. Anyways, let's get into announcements. Hernan, what do we got?
Hernan: Yeah. Real quick. One of the things if you haven't already, we strongly suggest that you get a copy of the Semantic Mastery, the SEO Domination Battle Plan. That will launch on Monday. Right now, the prices are real for the value that you're getting and basically the coupon ends, I think it's going to end in two hours, if I'm not mistaken. Then it's going to double, more than double the price.
Hernan: Go ahead get it. I'm going to put the link on the event page, but it's basically battleplan.semanticmastery.com. Go ahead download it, we tried to make a really concise, simple guide, step by step document that you can come back over, and over, and over again, depending if you have each sites, new sites, YouTube videos, local websites, it's everything in there. The way we do it. The way we implement it. That's the main idea with Battle Plan. If you're looking for something simple, go ahead and get it. If you're looking for something more complex, or if you want more support, et cetera, come join the Mastermind, but that's basically the main idea of the Battle Plan.
Bradley: There's a couple of things that I want to mention about that. Is number one we had some people say your process cannot be simple. Well, actually it is.
Marco: It is.
Bradley: You know, that's really what we do, guys, and that's why I continually say on these Hump Day Hangouts that I like easy. Don't over complicate shit, guys. If you want to make it complicated, then just stand on your head while you're doing it. I don't know. All I'm saying is those are the exact same services that we use, the same procedures, the process in order, in the steps that we do it in. It's not difficult. I mean, we've got the infrastructure behind us, which is provided, it's available for you guys, as well to use the same services that we use. I mean, again, some people said, well, it cannot be that simple, it's just because I think by nature we as SEO's and marketers typically want to over complicate shit, so that's part of it and the other thing is, and just very quickly, let me grab the screen, I want to show you something here. You guys are seeing my screen, correct?
Bradley: This is the bonus site, guys. I think there's more value in the freaking bonus site then there is in the actual PDF, so I just wanted to point this out real quick. This is something that wasn't even mentioned on the sales page, but you get access to this bonus site that has a ton of different bonus stuff in here, and the bonus webinar section alone there's multiple webinars, here, including on of our webinars that Marco just did, recently on iframe and java script secrets that's a pay per view webinar of a $147.00 and that's been included, as well. We've got a ton of different, you know, there's case studies in here for Live Rank Sniper, for Rocket Video Ranker Pro, the v-mail prospecting course, which is the basic course I'm probably going to be doing a full blown course for that in the next couple months. Again, I just wanted to point out for a $20.00 PDF, there's absolutely no reason why you guys shouldn't pick it up for the simplicity of it, number one. Number two, because you get access to a bunch of amazing bonuses. Okay.
Marco: The bonuses are, that's the reason why it's going to $100.00 when it's all said and done.
Bradley: Mm-hmm (affirmative).
Marco: Because it's worth way more than a 100 bucks, but I mean-
Bradley: Damn right it is.
Marco: We wanted to keep it accessible to all of our members and followers, so they could actually have a plan that they could follow to achieve their success. If you want to complicate things, I mean that's fine as Bradley said, but it doesn't really need to be. All you have to do is just follow the step by step process. If you want to do more, then you're more than welcome to join Syndication Academy, you're more than welcome to come into the Mastermind and ask us as many complex questions as you want, and we'll answer them. You have full access to us, there. If not, just follow the training step by step. That's all you have to do. Seriously.
Marco: That's it.
Bradley: I love it when somebody analysis the plan and says, oh, no, it cannot be that simple, this must not work.
Hernan: [crosstalk 00:06:05].
Hernan: Another thing that's worth mentioning is that the bonus side that you get for free will be updated. We have a bunch of case studies that are going to be uploaded to the bonus site, so go ahead order it now, because again it's going to 100 bucks, soon. Now, you can get it for $20.00, it's crazy.
Chris: What's the coupon code, again?
Bradley: Missile launch.
Hernan: Yeah. It's missile launch. Thank you, Chris. It's missile launch, one word and it's on the event page, again, battleplan.semantricmastery.com. That coupon is going to be available for the next two hours and then it's going to more than double the price.
Bradley: Okay. Cool. All right. Do we have any other announcements, because if not, let's get into it.
Marco: Let's do it.
Bradley: All right. Cool. We're we going to talk, we're not talking about the next webinar, are we, yet? Marco?
Marco: No. You can just tell them what it's going to be about.
Bradley: All right. We're going to do another webinar in the series, Marco's series that we've done three, now, and we're about to do a fourth, which is going to be a structured data webinar, guys. We scheduled it, but I don't know the date off hand.
Marco: It will be around April 8th.
Bradley: May. A Monday-
Marco: May 8th.
Bradley: Monday. Excuse me Monday, May 8th. You're right. I'm sorry.
Marco: Usual time. It will be then, if it changes we have plenty of time to let people know.
Marco: I'm working on that.
Bradley: You guys will get notifications via email and stuff for registration, so I just wanted to let you guys know that, that's coming, as well. Okay. All right. Cool. I'm going to grab the screen and we're going to get into questions. It feels weird to be back in Hangouts, man. It feels kind of like home.
Bradley: You know?
Chris: It's actually working.
Bradley: It's working, too.
Private Home Address For A Lead Gen Site's Google My Business Page
Go get a PO Box. If you're in the United States, go get a PO Box. I know some people say that's not working, or isn't going to work anymore. I covered this in a Facebook live post, recently, but I'm still able to get them to work. What happens is where the problem occurs is if you try to register multiple businesses, so Google My Business pages underneath the same account using multiple PO Boxes. I've had that happen to me a couple times in the last few months where I've, in the last six months, where I've had, I've tried to register two different PO Boxes within the same Google My Business owner account, profile, essentially, and I've gotten it flagged and I had to reverify.
In one case, I just abandoned it all together, and re-registered a new business under another profile, because it there was no way for me to verify it. I basically lost that one, but it's not a big deal, it happens, guys. The way the work arounds so far to this point has been just to register one Google My Business profile per, or excuse me, My Business Account per profile, so that you essentially have a different account owner for each one. That's the way I've been able to get around it, again, they may crack down on that at some point in the very near future, maybe so, but until then I'm going to continue exploiting it. That's what I recommend you do.
You can also hire, rent virtual mailboxes from other places other than the PO box, but those are the cheapest and so far they are still working for me. Okay? Again, I do not recommend that you register a bunch of businesses to your home address, I mean, you can, but I wouldn't do it. All right? The other thing is you don't want to share the same address for multiple businesses. Guys, that's part of the reason I like to use PO boxes, because they're cheap enough, where even if I've got 10 businesses in the same, like I got 10 different lead gen funnels, let's say 10 different industries and it's in the same damn city, I can have 10 different PO boxes, because the deal is the address is going to be street address of the PO office and then you're going to get a box number.
It's going to be 123 Main Street number 101. Maybe next time you will get number 208, or whatever. My point is each one of those are each considered a unique address because of the box number, makes it unique. Does that make sense? I mean you could probably do it with your own home address, like if your home address was 123 Maple Street, and you did 123 Maple Street, or 123-A, and 123-B, 123-C you could probably get away with that, but I certainly wouldn't recommend it. Again, it's cheap enough to where you can just buy additional boxes and I like to do that.
People have asked me before, do you continue to rent the PO box after you've received the PO box, or excuse me, the verification card? Yes. I do. I pay for everyone of those. I've got PO boxes that I've been paying for, for years, guys, I renew them every year, it's only happened to me twice in my entire digital marketing career that I've had to reverify via postcard, a business listing, it's only happened twice in six or seven years, now.
However, when it happens, if it happens I have the ability to retrieve the postcard, because I renew the boxes every year and it's a nominal fee, guys. In the less populated areas I can get a PO box for a year for about 60 bucks, or $64.00 something like that. So, $64.00 per year, roughly. Okay? For the more populated areas it cost me $128.00 a year. It's so inexpensive, it's such a small cost of doing business that I just pay for it. Okay?
One Address For Multiple GMB Pages In Denmark
Okay. Anyways. “Can I use the very same address for multiple, different businesses in the same area, or city. Note, I live in Denmark. Thank you for your help.” I guess I should answer that, I don't know about Denmark, I cannot speak for anything in any foreign country, guys. All I can talk about specifically for local is within the United State, but I'm quite sure that if I can get away with doing what I'm doing in the US you could probably get away with it in Denmark. You probably would get away with a hell of a lot more in Denmark, I'm sure. In which case you might, you could possibly use one address and then just put that unique identifier like dash A, dash B, dash C, you could probably get away with that in Denmark, again, I don't know. I don't have any experience in that market, but in the US it's a little bit stricter, typically, and that's why I just use unique address for each location, like in other words a unique, it gets a unique box number, which makes it unique. Okay? All right. Cool.
Hump Day Hangouts For Semantic Mastery Students On Amazon, Rank & Rent, Etc.
Toby [inaudible 00:13:18], he says, “Can you do a Hump Day Hangouts with your students who are killing it Rank to Rant, or Amazon, Shopify, PayPerCall et cetera, or PayPerCall, et cetera?” I asked him this question yesterday, I guess, because I was trying to clarify, he said, yeah, by the way if you're watching Toby, what's up, he says, yes. “Should we bring on guest presenters?” We do that in the Mastermind, Toby. We bring guest presenters on in the Mastermind. We had Clint Butler on two weeks ago, which was awesome, because he did training on PageSpeed, which was awesome, because some of our Mastermind members implemented what he trained for that session and were able to reduce the page load times to under a second. I think it was like three quarters of a second, which was awesome.
Anyways, tomorrow we've got our very own Wayne Clayton, he's been one of our most engaged Mastermind members, and he's had phenomenal success, and he's coming on tomorrow to be a guest presenter, to talk about prospecting and his unique approach to prospecting and landing clients. He's had a lot of experience in the media industry, so he's got a unique approach that a lot of us in the digital marketing industry haven't seen or heard. I'm actually really looking forward to having him to come on tomorrow to give his presentation and answer questions about his prospecting methods. Again, Toby, we do that kind of stuff in the Mastermind. Hump Day Hangouts is really supposed to be a forum for Q and A. Okay? It doesn't mean that we cannot setup a separate webinar for that, sometime, but we'd have to figure out a good angle for it.
Marco: Yeah. Then, we'd also have to be careful about giving away the niche, or any of that information, because actually I had someone do that in the RYS Facebook group and when he posted the URL, directly after that, a couple of days later, he got hit with a ton of spam, so we know that it was someone from our own RYS Academy that went and did that. I don't know why they would do that to someone who is trying to help and show how he's doing it, but it's one of the reasons why we try to protect it, and keep it inside the Mastermind where we know most of the people are trustworthy.
Bradley: Yeah. I totally agree. That's why that's in part why we do stuff like that on the Mastermind, guys, because it's a very, very tight group, like an intimate group, so it makes it a lot easier. It doesn't mean that there's not people there that can be malicious, as well, because there certainly can be, but it's less likely.
Here's a good example, Brian, in the recent weeks I've done several case studies for different YouTube tools, they're all in the bonus site that I just showcased a minute ago. One of them being Live Rank Sniper and the other one being Rocket Video Ranker Pro, and there has been some spinning and all that for the video descriptions and that kind of stuff, which is pretty typical for any sort of spam work, and those are in my opinion they're both spam tools, they can be used to not spam, but the way that I used them was very intentionally to spam, and because of that I just started doing a lot of spinning and stuff like that again in the last few weeks, which I had gotten away from for a while.
When I create the links that go in the video description to where I want to direct people to, I like to use all the different variations as you just laid out here. HTTP, if there's HTTPS as well, if the SSL protocol is available then I'll go ahead and add that one in, as well. I'll use the trailing slash with and without the trailing slash, I'll use dub, dub, dub and non dub, dub, so I use all variation of them so that it adds variety and diversity to the video description. In other words, if we've got 15 videos in the same channel, I want the URL, the call to action URL to be a variation all the time, if possible. Just because it gives more diversity to the thing. Now, as far as the SEO purposes, since they all resolve to the same location, I don't think it makes much difference, but I'd like to hear Marco and Hernan's input on this, please.
Marco: It's just acrotex variation, that's why you do that. The destinations is usually all the same, but also you want to keep that, you might, people don't all link the same way. They-
Bradley: That's right.
Marco: If you go throughout the web, like you get 100 people they're all going to link to a website a different way. Some will use a dub, dub, dub. I particularly don't anymore, because I know it will resolve to the dub, dub, dub anyway.
Marco: I use them all simply because that's what people do on the web. It makes absolutely no sense, and whoever is advising only one variation is actually misguided.
Marco: Because that's not the way that people type.
Bradley: Now, the only time that I would recommend always using the exact same URL format is when you're citing an NAP, name, address, phone number, so any time you're going to create, or reference, or list an NAP somewhere within content, or link building, or something like that I would always recommend using the same type of URL. Just because it's an NAP, you want data consistency as much as possible.
Marco: And, the URL should be whatever shows-
Bradley: Shows in Google My Business.
Marco: Yeah. To link to the website, where they say website, and you click on it, that's the version that you should use in that one particular case.
Hernan: Yeah. This case, I totally agree with Marco. That's why we keep saying that you need to validate the entity on one of the main, you know, when your website is popular, or you're trying it to appear to be popular, you need to emulate as much as possible human behavior that's why you need to do things differently from time to time. I mean, different URLs people will mention your website differently, maybe they will spell it wrong. As long as the link is the link, you know, we had, I think we had Gary, Doctor Gary, came to a Mastermind and he showed how you can get links from really powerful websites just because they're misspelled. You know?
Hernan: As long as the URL is pointing correctly to your website, the anchor text could be misspelled, you know, it can be Semantic Mastery or something else, or Semantic Master as long as the hyperlink is pointing to semanticmastery.com. You know? Yeah. Vary it a little bit, that would be my intake on it.
In other words, and it doesn't have to be just be the on page, it could be the combination of on page, or on page and off page, but typically the organic results, it's a different algorithm. There's a lot of overlap between the local algorithm and the organic algorithm, now, it's a lot more closely related now than it used to be. That was particularly where a lot of that marriage occurred was the Pigeon update, if you guys remember that. That was, shit, that was probably two years ago, now. Amazing how time flies. There is some overlap there, but for example Ala, I don't ever, I don't care at all about organic rankings anymore for lead gen, or for local stuff, when I have a physical location available, even if that means I have to black half the physical location using a PO box. Right?
I don't care about organic anymore at all for lead gen and local stuff, only because I know from all my lead gen assets is that my call volume drops for stuff that was organic only. My call volume dropped 60%, because of the new SERP layout. Right? When I say new, it's not new anymore, but the SERP layout as it stands today, which is four ads, typically four ads and a maps pack, so you end up going past seven freaking listings before you ever get to the first organic. I can tell you right now, the reason why I'm telling you this is because I have multiple lead gen sites all over the place that are ranked in maps, but they might be on page two or page three in organic. I don't care.
It doesn't bother me, because the phone calls are coming from the maps pack, or from AdsWords, excuse me AdWords. I'm either getting calls from my ads, or I'm getting calls from the maps pack. I don't get calls from organic, very, very rarely do I get calls from organic when a map is displayed for a search query. Right? Most search queries are going to display. Now, I will still target organic for lead gen and local, like if I'm doing video campaigns, for example, because you cannot get a video, well, I say you cannot, it's unlikely to get a video above the maps pack, anymore, for a local term. Okay?
I still will do spamming with YouTube and stuff like that for organic rankings, but when it comes to websites, and stuff, I personally don't care if there's a maps pack that shows for the search query, then I'm going to try to rank in the maps pack, not the organic. Okay? Typically, when there's a difference between what's showing in maps, and what's showing in organic it's because the site that's ranking in maps, but not in organic is speaking, or it's more congruent with what the map's algorithm was.
If that makes sense. But maybe not as much for the organic. Like I said, it could be a, I found that's often times more an on page issue, than an off page issue, but it could be both. I'm just saying personally when I've been able to identify issues where I'm not ranking as good organically as I should be based upon my maps ranking, it's a lot of the times, at least in my experiences it's been because of on page issues, either over optimization, which triggers Panda, again, it's just Panda in general. Thin content, over optimization, things like that. You guys got any input on that?
Marco: Yeah. I would just tell him he is trying to do local since he talked about the map pack before.
Bradley: Mm-hmm (affirmative).
Marco: Right? I'm thinking he wants, the way that you do that is entity. You do the entity. You validate it, then you push trust, and authority, and relevance up to the entity, it's called RYS Academy, by the way. That's how you force all of that up to the entity and over to the destination and you could actually do both. Rank in maps and organic.
I've said that in previous Hump Day Hangouts, that question has come up several times, Balint, so you're not the first to ask it. It's okay to post both the video to your channel and to your blog, and have them both syndicate to the same network, that's absolutely fine. Where the problem occurs is when people have both their YouTube channel triggering their network and their blog, and they upload the video, which syndicates to their network, and then they just take the video and go embed it in a post on their blog with the same title, and usually not much different in the video description, either, and then they post that, because here's the problem it won't hurt your money site, your blog, and it won't hurt your YouTube channel.
Where it can cause problems is on the network itself, the syndication network, because now you've got two posts that look nearly identical to your network properties, because it's the same title, which ends up being the same title, and then you have the same video, so especially for Blogger, Tumblr, and WordPress where there's embeds, because that's basically, it's going to look like the same post, basically, other than perhaps maybe some slight differences in text in the description area. But, if you're going to change the title and usually make the title more like blog specific, right, because usually blog post, guys, are going to have more, you know, longer conversational, natural speech pattern type titles than a YouTube video, because YouTube videos are going to usually be synced keyword different type titles. Right, guys?
But, blog titles are generally going to be more like natural speech patterns. Right? So, if you're going to take your video and also post it to your blog and have both syndicating to the same network, then it's absolutely fine to do so if you're going to make a different title, and if you're going to have that video transcribed, you're going to have a much longer description, so it's not going to look like duplicate content on the web two properties. If that makes sense. That's absolutely perfectly fine, Balint. I'm sorry if I misunderstood your question last week.
There are brand pages and there are locations pages, and actually locations pages are no longer Google Plus pages at all, they're maps pages. They're not even part of Google Plus, anymore. Does that make sense? If you go in your Google My Business dashboard you access your maps data through maps, and your Google Plus page, which is now just a brand page, there is no local version of the brand page anymore that I'm aware of, anyways, because you edit your details on maps. Okay? Anyways, there might still be a locations Google Plus page, but I don't know what the use of it is for, I don't how it's valuable at all anymore, to be honest with you, everything is now being, for the local part of it, it's all being handled through maps. Okay? So, for that, yeah, go ahead and create a different locations page for each.
“Do I need to modify the Battle Plan for the purchase practice since it already has G-Plus established? I'm a bit confused on how to apply the Battle Plan to the situation.” I'm not sure I understand what you mean, the purchase practice since it already has a G-Plus established, I mean, if it's already got a locations page, you're going to have to rebrand all that stuff. Right? I mean, I think that's what you're saying, you said, he rebranded his practice with the two locations, Roy, I'm not really following all of the parts of this question, but if you the other business that he purchased had a Google My Business page, already, and now he purchased it, if he's rebranding everything, what I would recommend, especially if that other business was established and had any sort of decent rankings in Google and/or maps. Right? If it was ranking.
You're going to have to rebrand it, if it's rebranded, I'm assuming it's going to have to be rebranded, in which case what you'd want to do is don't, I wouldn't set up a new listing, because it's going to have the same address unless the phone number changed, the name and the phone number, and the website, like if all of those data points change, then yes I would set up a new business. I would close, say that the other business was permanently closed then create a new listing, but you'd have to make sure that the only thing that was the same out of all the data points between name, address, phone number, and URL is the address. Right?
You'd have to have the different brand name, different phone number, different URL. Then, you could mark that other place as closed and start a new GMB page, which is what I would do if those other conditions were met. However, if the phone number, the physical location, and perhaps the web address, and/or the brand name or whatever are the same, if you don't have all those unique properties within those four data points, there, then you're going to have to do a citation cleanup, which would be going out and basically correcting all of the old citations to list the new data for the business. Does that make sense? That's a pain in the ass, but that's what you're going to have to do.
I recommend, highly, that you go, if you guys can get the link ready, it's semanticmastery.com/loganix, that's L-O-G-A-N-I-X. That is a citation clean up service there that can handle that for you, well, provided that it's in the US, they may do it in other areas, but I don't know. Loganix citation cleanup service in the US is really, really good. You get about a 70% success rate, and they're very, very thorough. That's what I would recommend doing. Like I said, if you're going to rebrand it and you get a new URL, and you're going to change the phone number then I would set up a new listing all together, because that's going to be a lot less of a headache than trying to fix old citations, that's just a real pain in the ass, and that's why I just outsource that all the time. All right. We're going to keep moving.
Generating Quality Leads From Google Adwords Campaigns
Bradley: Okay. If you want to followup, Roy, with us in one of our groups Facebook or something with some more detail, like where it can be explained a little bit further we might be able to help you out a little bit better. I feel like I wasn't able to answer that question, properly, because I don't have all the details. Mark's next, he says, “Hi, guys. Hope all is well. My question is about your Local Kingpin product, I'm starting to get somewhere now with SEO, but it does take forever, and that's okay, I accept that's how SEO goes and just get on with it, but I like the idea of starting with AdWords and then adding SEO lead gen later. I'm not asking for AdWords advice that's what the training is for, and I've bought your products before, so I know it will be legit. My question is how did, or how is it going? Are you able to generate enough quality leads for your client? I work with contractors, if that helps, not looking for specific advice, just your opinion on how well AdWords works.” I'm crossinated with AdWords, guys, I mean, yeah, my profit is a lot smaller on my AdWords leads because I pay for the clicks and everything, but they're so much easier to set up, and I can, I mean, that's what Local Kingpin is about, Mark, is about setting up like literally you can set up a lead gen funnel and have traffic, and be receiving leads within 48 hours.
I mean, you could do it within a day, but I say within 48 hours because it usually takes me two days to set up a lead gen asset. Well, it used to take me two days, when I was new, but now I've got a lot of stuff, templatized, like I've got Click Funnels, funnels that are already all set up. They're generic funnels. I can just clone the funnel and then go in and swap out details, and I've got working procedure's setup for a lot of stuff, now, so I have check lists that I can go through. That kind of stuff that makes it just really simple for me to set up a funnel, a lead gen asset, and turn on ads, and it's like literally within a few hours of you submitting your first ad you can start generating traffic.
The main thing, Mark, if you go through Local Kingpin, which I highly recommend, especially for contractors, because that's my market, is contractors. I mean, I love being able to generate leads with AdWords, now. I don't know why I was so scared of AdWords for so long, but now I absolutely love it, because the speed in which I can generate, and here's the thing, what I love about setting up AdWords funnels, guys, is I can determine right off the bat, right away, where my money keywords are. The 80/20 rule 100% applies to AdWords, and there's a book by Perry Marshall called, The 80/20 Sales and Marketing. Go get the damn book. By it on Kindle, whatever. Pick it up, read it, because it is absolutely 100% correct when it comes to AdWords, especially for the local lead gen funnels. 80% of your traffic is going to come from 20% of your keywords. That's it. All this shit that we do in SEO, where we scrap hundreds of keywords, and we build silos, and we have to do all this content, and we have to properly silo the content, we got to do all this internal linking, all that's great it can pay off there's no doubt, but so many of those keywords, or long tail and stuff like that where you're going to get very little to no traffic from them.
Now, cumulatively they all build to make your site stronger and more relevant, which will generate more traffic, so there's certainly a reason to do all that, but my point is we go through harvesting these great big keyword lists and all that stuff, and with AdWords, especially the way that I show how to do it using alpha beta campaign structure you can literally go in, do your keyword research in about a half an hour.
The main point for that is generating, or building a negative keyword list, because you ought to already know what your main money keywords are for the project that you're working on. Really the keyword research is about building a negative keyword list, but then you plug in your money keywords, you add your negative keyword lists, use modified broad match, and then you let AdWords tell you where your money keywords are, and within a month you can identify your top keywords where 80% of your traffic is going to come from, and I guarantee you it will be 20% of your keywords.
Then, those are the keywords that you focus your SEO efforts on. As I mentioned, I think in the Local Kingpin training, I'm not starting any SEO projects from scratch anymore. I'm not starting new projects with SEO as my main promotional type, anymore. I'm not doing it, unless it's YouTube spam, because I'm just not going to do it. From now on, I'm doing AdWords first to prove my keywords and prove that it's converting and that kind of stuff, and then I'll invest my time and effort into SEO for the keywords that I've identified as my winners.
Bradley: Does that make sense?
Hernan: Yeah. I really like that approach, Bradley. The fact that you're getting speed, that you're getting, I mean, each rating on a project and you're failing fast.
Hernan: You're finding out, you're weeding out the keywords that are not going to work, that they're not going to convert, and then you're focusing on the keywords that are, and I think that's really the key when it comes to paid advertising, is that you get data so much faster that your business can grow a lot more, because if you have to be waiting six months to get data on your business, it's money, time is money.
Hernan: If you're doing SEO and waiting all of that time, then you're spending all of that money that you could be earning, because you're failing fast on your project. Once you have that, once you have the process in place you can still do SEO and you know that it's going to pickup three to six months down the road, maybe a year down the road and you still do SEO, so that when that hits, or when you're getting a decent amount of organic traffic, you know that the funnel is converting.
Hernan: There's basically no top to how much you can scale, it all depends on the market that you're in. The market will tell you how much you can scale, or sell a product, or sell a service, whatever that is, but that's basically why I like paid advertising combined with SEO, because again you don't want to put all of your eggs in one basket.
Bradley: That's correct.
Hernan: Like, one way or the other.
Bradley: Yeah. Here's the thing, guys, think about this, you could spend months working on a project, and find out for SEO I mean, you could spend months working on trying to build the SEO for a project, set of keywords, whatever, and find out that it's just not profitable. It's not working. Now, you've spent months of effort and time on it, and probably money, as well. With AdWords you can prove it very, very quickly, whether it's going to be profitable or not. If you can make it profitable when you're paying for the clicks, then it will be profitable for SEO, there's no doubt, because you won't be paying, I mean, you do pay for those clicks with time and effort, and somewhat money, too. You know what I mean? It's indirect. You're paying indirectly, not directly for clicks.
Again, that's number one. Number two, the other part of that, Mark, is why I love AdWords for local lead gen now is because if you do register a mailbox and it can be a PO box, it doesn't even have to be verified, guys. You can register local addresses and set up AdWords campaigns and use the location's extension. Are you hearing this? You don't even have to have a verified address and it will still show the location's extension in your ad and it will also, if you've got your ads set up properly and you're at the top of the search, or the top of the ads pack, which as to do with quality score, you'll end up in the maps, an ad in the first maps position. Not necessarily in the three pack.
On mobile devices, if you have call only ads set up you can show up in the three pack on mobile devices, but on desktop, I haven't seen, I haven't been able to get any of my ads to show up in the three pack on desktop, but I have been able to get almost virtually all of my ads to show up in the first position in maps, so when somebody clicks on the more results, it will show my ad at the very top of the results when that page expands. If that makes sense.
That's the thing, and again with location extensions you don't even need to verify the address. I know that, because one of the lead gen funnels I set up for Local Kingpin, Google was not sending me the verification postcard, so I went ahead and said, screw it, I'm going to continue with the project and I went ahead and added the location's extension and you have to link it to your Google My Business profile, and then select whatever page, and I linked that page to it and I thought well, let's just check it and see if it works, and damn if it didn't show my maps extension in the ad, even though it was an unverified address, which is awesome. Right? I just wanted to give you guys that little nugget. Local Kingpin, guys, is a great, great course if you're doing lead gen and you're not using AdWords, you're crazy, in my opinion. Okay.
Battle Plan Versus RYS Academy, Syndication Academy & Other Semantic Mastery Products
Hernan: Yeah. [inaudible 00:41:58] depth of Semantic Mastery and the three years-
Hernan: In Mastermind. I know all of the nuggets that are RYS, it's going to be longest.
Bradley: Yeah. That would be very, Herovic, the Battle Plan is basically, the process is that we use for working on any digital assets, whether they're established or they're just being launched. It's the same, it's just the series of steps that we take for setting up the networks, and link building, and citations, and press releases, and like all of the different steps in the order that we do them. It's the same process that we've used for years, now.
All we did was put it in a simple format, including links to the products and services that we use for that kind of stuff, which most of them are our own services, anyways, because we developed all of those services specifically because we use them. We only made our services available to others, because we kept getting asked for it. We had developed our services, for us, originally. Okay. That's all it is. It's very, very simple. It doesn't need to be complicated. Some people wished it was more complicated, and that's why I said, you know, I don't know, stand on your head while you perform the tasks. I don't know.
Marco: Can I add something more to this?
Bradley: Please, do.
Marco: Yeah. Our Battle Plan is a blueprint. A blueprint is used to build a house.
Marco: The blueprint does not build the house for you, you have to follow the blueprint and go and build a house, using whatever tools are necessary for the construction of whatever it is that you want to make of that house according to the blueprint that you're using. I mean, I cannot put it any clearer, or plainer than that. Get a blueprint on what you're supposed to do and how you're supposed to do it, not why you're supposed to do it, and definitely it's not going to get done for you. I hope that clarifies-
Bradley: Again, it's very simple Herovic, it's the process that we use, and I like simple, that's why we made it simple, because it doesn't need to be overcomplicated. If you want to learn more about Syndication Academy, and syndication networks, you're certainly welcome to join, RYS, as well, Mastermind is our top level coaching group, and that you're certainly welcome to join that, as well.
Live Rank Sniper doesn't even require you to have a video, it's just a software that automates the process of setting up YouTube scheduled live events, because of their indexable schedule with live events, they will index without even a video, they're just place holders in the index, and then once you have identified keywords you can, if you want, stream directly to those scheduled live events through Live Rank Sniper. It's a manual process, and it takes time. I say, manual, it's semi automated in that you only have to click the mouse a couple times for it to start doing its thing, but then you have to wait for the software to run to stream the video, and it will end and then you have to stream, you know, click the mouse a few times to go stream to the next scheduled live event that's ranking. I don't recommend it for that. I recommend using it specifically for identifying keywords, using it as a poking tool. Okay? If you want a tool that works seamlessly with Live Rank Sniper I would say Hangout Millionaire, which is Peter Drew's upgrade, like that's his top level, well, it's currently his top level SEO video marketing software, but he's coming out, well, I'm not going to say anything else. That's a great tool, as well, though, it works really good with Live Rank Sniper.
Rocket Video Ranker is a different animal all together. Rocket Video Ranker is freaking fabulous. It's a loophole as far as I'm concerned. The way that it works, but basically you upload, you just do uploads with Rocket Video Ranker, but it automates uploading multiple videos at one time very, very quickly in a very unique fashion. The way that it works, it's very unique, I don't know how long it's going to last, or even why it works the way that it does, but it works really, really well, right now. I know, because I used a shit ton, I used a lot of it. I used it a lot, excuse me, over the last two weeks, and the case study, by the way, just so you know, the case study in here, look, this is it, guys, I mean, I've got 11, there's got to be two and a half hours worth of content in this case study, alone. Exactly how I use it, and it's great because you can set up digital assets.
YouTube channels, you can turn YouTube channels into digital assets very quickly using this, and I even talk about it in the strategy session here, in what's the very last video here, it's called, What's Next, I talk very specifically about a strategy that you can hire virtual assistants to run the software for you, and literally create dozens and dozens of these digital assets, YouTube channel assets, and you can monetize them, and there's multiple ways to do that, as well, and I talk about that in the case study. Hopefully, that makes some sense. Herovic, if you don't have either one of them go buy the PDF, the Battle Plan and you should have access to this bonus study, excuse me, this bonus membership site and if you do, then just go through watch the first couple videos of each one of the case studies, and you make the decision as to what is best for your business. Okay? They're available for you to watch, so that you can make that decision.
Marco: That's correct. The iframe will show whatever is in the source.
Marco: But, hang on, if he's changing the iframe that it's structured in the website, it's not going to update everywhere else.
Hernan: But, I think, well, Ivan, if you're listening, maybe you can comment, but I think that what he's saying is if he adds something, well, yeah, I know, if he adds something to the code that's not going to resyndicate, but if you change what's within the iframe-
Hernan: Then it could, like if you change something within the Google My Maps, you know, like if you add another marker for example, that will automatically show everywhere, but if you add, I don't know, whatever, a piece of code to that iframe, that's not going to resyndicate. Am I correct? Am I right?
Marco: That's correct. You would-
Bradley: [crosstalk 00:49:18] past the closing iframe tag, then that's not going to update across the properties. Right?
Bradley: Right. If that's what you mean, Ivan, if you're trying to add stuff like beyond the closing iframe tag, then no. You'd have to issue a new, or publish a new post. Here's the thing guys, you cannot publish a post and have it syndicate to your network, and then go back and edit the post on your money site, and then expect it to edit all the posts that it was syndicated to, as well. It doesn't work like that. You'd have to go delete the original post and then basically republish the post as a new post in order for it to trigger the RSS feed to syndicate, as a new post. Right? There is a plugin that you can use in WordPress, it's called, Republish Old Posts, funny enough. Right?
Republish Old Posts, and I'll say WP, or WordPress, that's it right there. This plugin right here, you can use this plugin to republish old posts, it will reinsert them into your RSS feed, which will trigger a new syndication, you can do something like that if you wanted. But, yeah, if you're changing something within the iframe, it's going to update everywhere that the iframe was syndicated to, if you're changing something outside of the closing iframe tag, then no, you'd have to force the syndication all over again. Okay? He says, “By the way, my comment on Semantic Mastery sales page, wow, I was surprised it's like having a page one, position one on Google.” That's awesome. Thanks, Ivan.
In other words, don't try to create more than two Tumblrs, for example, or two Gmail addresses within 24 hours from the same IP. It will flag your IP and trust me, it will cause problems. If you're going to be doing a lot of building, which again I don't recommend you do, you should outsource that or just go to SERP Space and buy networks, but if you're going to be doing a lot of that kind of stuff, then I recommend that you have at least five proxies, dedicated proxies, you want them to be clean. Dedicated means you are only using them, don't get shared proxies. I also, highly recommend if you are going to be building a lot of networks that you use Browseo. Seriously. I mean, I got it opened, right here. I mean, it's crazy, I got all these Browseo, I got this open all the time now, guys, it's insane, because it's a great, great tool. Okay?
“Once a network is in place, how much lift does using stacks of interlink Google properties add?” It depends, David. It depends if the Google stacks are created properly. It depends on how they're done. It depends on which keywords, there's just so many variables there, if they're done correctly you can expect a substantial increase in rank. Okay? But, if you don't do it correctly then, you know, I cannot speak, it might not help at all, in fact it might even cause problems. I don't know. It just depends if they're done right, or not.
Marco: It also depends on how much risk he's willing to take, as far as, hammering the drive stack properties.
Ken, that's a really good question. I've never had to experience that, so it would take me some thought, we don't have time for me to go, I mean, I'd literally have to think about it. Is Ken in any of our, he's not in our Mastermind is he? I don't think he is. Ken, this would be an awesome question for us to dissect in Mastermind, I sure wish you were in there, buddy. Let me think about this one a little bit, Ken, and we can revisit it next week. Sorry, if you cannot wait until then, because otherwise join the Mastermind, because we've got a Mastermind tomorrow, this could be a great question to dissect, but otherwise you are going to have to wait until next week, and I'm going to make a note right now.
Marco: If I could just add that right now the main factor for a three pack, or for what appears to search is proximity, I mean, that's without question what the main factor, I mean-
Bradley: Especially for mobile.
Marco: [crosstalk 00:55:19]. If you are mobile, yeah, and you're talking about nearly 70% of people right now who are searching on mobile, but I was just doing something on that last week, and sharing it with someone that-
Marco: Proximity seems to be the overriding factor. I mean, before anything else Google will pick up proximity.
Bradley: Yeah. So, Ken, again, if you're in Mastermind, or if you want, you should join, and I'm not saying that for any other reason other than this would be a really good question to really dig into, but otherwise, I've got a note, I'll think about this a little bit, maybe consult with Marco a bit, and then we'll have kind of a concise answer for you next week. Okay? All right. I'm just going to read Wayne's comment, really quickly, then we've got to wrap it up, guys, because I've got to go. He says, “Word on the street is that you are sharing something tomorrow on Mastermind that will elevate our business. Is something special planned for the next Mastermind?” Why, yes. It's this guy named Wayne Clayton, who's going to be on tomorrow sharing some of his expertise in prospecting and dealing with clients and his process of determining how much money they have to spend, what their goals are, and all that kind of stuff.
I was super impressed with a post that he made in one of the Facebook groups, one of our Facebook groups about a particular method that he uses whenever he's prospecting and pitching clients, or at least asking questions of the clients, of prospects, excuse me. It was really detailed and I was super impressed, so I reached out to Wayne and asked him if he'd come on and be a guest presenter for the Mastermind, to share some of his stuff, and so I'm actually really looking forward to it. In part, because we are, in Semantic Mastery, we're really ramping up something on the side that we're working on that's going to be requiring a lot of prospecting work.
Maybe in the near future, there's going to be a full on, full blown prospecting course coming out from us, because that's something that I'm working on right now, so I'm really anxious to hear what Wayne's got, because some of that might even get included in what will be coming out with our prospecting course, in the future. Anyways, hopefully anybody that's not in our Mastermind, it would be a good time to join, so go to mastermind.semanticmastery.com if you want to find out more about that, otherwise, we'll see everybody next week.
Marco: Sounds good.
Bradley: Thanks, everybody. We'll see you all later.
In episode 101 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about dealing with the address issues when creating Google citations for lead gen sites.
The exact question was:
My question is similar to Michael's. If I am setting up lead gen sites outside my local area. How does one deal with the address issue for citations? I'm guessing Google knows a UPS Store box is not a real address.
Adam: Hey everybody, welcome to Hump Day Hangouts. This is episode 80. Today is the 18th of May, but only until midnight. So we are here … I heard that. We got the whole crew on today. What's up Bradley?
Bradley: Just, we need one of those du-du-du.
Adam: Yeah, just maybe the sad horn, wah-wah-wah. All right so Chris, how's it going man?
Chris: Excellent, how are you doing?
Adam: Can't complain. Finally getting some sun here, it's the middle of May. It's starting to act like spring. Hernan, how's Barcelona?
Barcelona is nice. I have the carpet on the wall right here, and it's really nice. We're getting summer here too, so great.
Adam: You got to post some more pictures man. I like seeing the travel pictures.
Hernan: Yeah, it's definitely something to do.
Adam: Cool, awesome.
Bradley: Is hanging rugs on the wall a Barcelona thing?
Hernan: Yeah. Probably yeah. Apparently, I get here and it was like that. I'm assuming it is.
Adam: That's his temporary sound studio.
Bradley: Got it, for acoustics.
Adam: Marco, how's it going man?
Marco: I'm still in paradise man.
Adam: Good deal, good deal. I take it the weather's a little bit better. No storms today?
Marco: It still rains in the afternoon, I'll get a rainstorm, but it's the price you pay for the life you live. It's cool.
Adam: Awesome. Hey Bradley, what's up?
Bradley: Many, I'm trying to multitask and type on the events page while at the same time [crosstalk 00:01:37].
Adam: I was about to say, well keep going. I'll run through some announcements, and then we'll get going here pretty quick everybody. Real quick I wanted to let everybody know our mastermind webinar in two weeks is coming up, so we have mastermind has private webinars every two weeks. We're going to have Lisa Allen back on. She's launching, and I don't want to butcher the name. Bradley do you remember, is it Rank Feeder, or is it …
Bradley: Rank Feeder, yes.
Adam: That's it, yeah, okay. She's going to come on and be talking about co-citations and some other stuff. Eventually we're going to talk to her, and see if she's okay with pushing some of that information out. For now it's just going to be with mastermind, and then we'll see what we can workout later.
We've got a really cool contest coming up. I'm just going to show you the back of something that somebody could win. Not just somebody. We're going to give away several, and there's going to be some additional prizes, including some memberships to our various courses. That's going to be coming up here int he short term, hopefully here in the next couple of weeks. Once me and Hernan get things hammered out.
Then, we're on episode 80, so it's a little ways off, but we're going to have fun on episode 100, but episode 104 is going to be the true two year anniversary. We're going to have some fun stuff going on with that. Obviously it's still a couple months away, but just wanted to let everyone know we're going to be doing something special. That's is for me, does anybody else have anything?
Bradley: As far as announcements, yeah I got one.
Marco: I'm not giving anything away today.
Adam: Nothing free from Marco today.
Bradley: The contest by the way guys is going to be really cool. Is it a contest or just a sweepstakes, or do we know yet?
Adam: Yeah, we're working out the details. That's why I didn't, we'll tell you more when we have it. I just wanted to let everybody know to … You'll hear about it. We'll send out an email at least, or mention id on the Hump Day Hangouts.
Bradley: The only announcement I have is, guys I just posted on the events page, I'll grab the screen here in just a moment, but there's an article that came out on ReelSEO, and it's talking about the YouTube's audience reach between the demographics 19 to 49 year olds. YouTube is reaching more 18 to 49 year olds than the top ten prime time US TV shows. The article in itself can be used as a way to up sell your clients on selling them for YouTube ad management. It's a great article, and so I posted it on the events page there, so that you guys cn go click on it, save it, whatever, bookmark it. If you do any client SEO work, or you have clients period, you might want to send them an email with a link, and a summary of what this article is, and a link over to this article. Pitch them on the importance of taking advantage of YouTube advertising. Because it's so dirt cheap, and it's not hard. It's not nearly as difficult to run YouTube ads as it is Google AdWords, like regular AdWords for Google Search.
It's a great way to generate additional revenue for your own business, as well as get some results for your clients. I dropped that link on the page. I've sent it out to mine already, and I've already had two of my clients call me up and ask me more, to give them more information about YouTube ad management for them. Like I said, you can use it as a way to pitch them a soft pitch by sending them some information that's going to validate the fact that if they're not advertising on YouTube, they're missing out on the younger demographics for their businesses. Which I think is pretty amazing that YouTube is actually getting more viewership during prime time TV time then even the top ten shows are for that demographics. To me that's pretty incredible. Anyway, I dropped it there.
There's also a link underneath that for Justin Sardi's Video Ads Crash Course, for anybody that doesn't know how to run YouTube ads. It's a $97 course. Great, great course. Justin Sardi's the one who taught me how to run YouTube ads. You can pick that up there, and in fact, any of you that are worried about … That don't want go purchase another $97 course or whatever. What you can do is actually send this article out to your existing client base, and see if anybody bites. If they're interested in it, then you can purchase the course. Because you know that you're going to sell them on a YouTube ads campaign anyways, if that makes sense. I just wanted to share that with you guys. All right, anything else, or should we get into questions?
Adam: Yeah, let's rock and roll.
Bradley: Okay, let's do it. Hopefully you guys will find that helpful. I already clients.
Adam: What I meant to say was, let's get into it, Woo! I'm working on my webinar.
Bradley: Yeah, anyways, I've had two clients come back already and ask me for more information. By the way Wayne I want to say thanks for that dude, I'm going to have nightmares.
Adam: That reminds me of Mimi for the Drew Carey Show, it's been a few years.
Yeah, to build links from those to your IFTTT network should be fine. What I would recommend doing, personally I won't buy a lot of those domains. Just if I see that they had been re-registered and used as a PBN at some point, or they got Chinese characters on the way back machine, any of the pages from the way back machine, or something like that. Then I typically won't use them. Only because a lot of the times they won't index, because they have some manual penalty, and that's why they were dropped to begin with. The person that re-registered them to use as a PBN, or for a spam site. The only reason they probably dropped the domain is because it was most likely the index. It's going to be difficult for you to get it re-indexed again. Unless you rebuild it to a previous state, and then submit for a re-inclusion, or reconsideration request, for re-inclusion into the index. Again, that's a lot of additional work that I just will skip all that, and just not purchase those domains if I can clearly see that there was some history like that, spam history.
That said, I've also purchased domains that have no indication of spam history, and then I buy them, and I register, or put a site on them, or rebuild way back from the archive.org, the html pages. Then when I submit it to search council it's already, it's been, it's received a manual spam action penalty, so it's be de-indexed. What I'm saying is, sometimes when you're buying domains, if I know, if I can verify that there was a history of spam at some point, I would generally just not purchase it all together. That said, sometimes even the cleanest of domains will have a penalty, and you won't know it until after you purchase it. If you are able to get it re-indexed, then yeah, there's no reason you can't use it. I just wouldn't link directly to my money site, just because of the history. I would link it to a first tier property instead. Anybody else want to add to that, or can we move on?
Hernan: Yeah, I just wanted to say real quick that you will find a ton of domain, that they will use, as you were saying, as PBN's before, but Google really went down chasing those domains, that you will find beautiful domains that they already indexed. That's why, that's exactly what you were saying. I had the experience that add in a persona, and restoring that domain, and they look really good, and if you add a nice GGP mad work to them, you know you make them look legit, real legit. Usually most of the times you will get that domain back, like re-indexed. You need to take that extra work to make it appear not as PBN anymore.
Bradley: I've only got about a 60% success rate on getting domains that had manual spam actions reconsidered. When I've submitted a reconsideration request I've only had about a 60% success rate on that. To me it's more work than it's worth, so I just try to avoid them. Although, like I said, there's sometimes I'll buy domains that there's no indication at all that they were ever spam, and once they're re-registered they're automatically in penalty, and that's there's nothing you can do at that point except make the attempt to have it re-indexed. Right, otherwise you just abandon it, and move onto the next one. Which I've done that as well.
What Link Velocity To Use For Blue Chip Backlinks To Build A Private Link Network?
Well, there's a couple of things I would say. Obviously it's going to depend, it always depends. That's my standard answer for any SEO question is it depends. However, I can give you some guidelines or parameters based on what I do. Number one is go look at the competitors. Who you're competing against, take a look at their back link profile, and get an idea. Remember a lot of local sites guys, don't typically … It depends on the niche, and your city, and everything else, but a lot of them don't have a boat load of back links. You got to take a look at the overall back link profile of your top, the top ranking sites, and then get idea of how many links you think you're going to need based on those other numbers. Then you want to start building them out in a way to where you're not … For example, you wouldn't want to build 30 links in a week. 30 back links from a private link network in a week to your site, unless you were competing with sites that hundreds and hundreds, or even thousands of links, right? In that case you might be able to get away with.
If your competitors are only dealing with 100 back links, or 80 back links, or 120 back links, somewhere around there. Then you might want to start going 2, 3, 4 links per week, but I would take it really slow in the beginning. Because if you're buying blue chip back links, if you're buying domains from blue chip back links that are really relevant, and have really good metrics, you're not going to need that many links for you to get some significant results. I would, personally, I would start off with 2 or 3 links maybe right off the bat. Just make sure you're not hitting the same anchor texts. You want to have like a brand link, a naked URL, and perhaps a keyword link. Then give it some time, and wait. You've got to be patient when you start building links like this, because when you build the links you got to wait a couple of weeks, monitor the results, and then go add a couple more links.
You don't want to go to fast, because then it will look unnatural. You just have to be patient, and it sucks. What I find is that a lot of times, especially when you're using really high quality domains that you're purchasing, is that it ends up taking a lot less than you think it will. For the most part, for you to be able to get the kind of results. As long as you're buying good domains when you do it. You'll find out that even though the waiting sucks, because you've got to be slow. You can still end up getting the … I'm sorry I got distracted by all that noise.
Hernan: Sorry about the boinks.
Bradley: No, worries. Anyways, if you have really high quality domains, you might think it's going to take me 20 back links that I'm going to have to purchase these domains, and rebuild these sites. You end up being able to achieve the results with only 12 back links. Because you were patient, and you waited, and those actually took effect. What's good about that, is then you have some … Let's say you had already purchased 20 domains, or that was your intent originally. Now you've got essentially eight domains left in the budget for backup, or for reinforcements when you need it, if that makes sense. You don't want to, remember guys, I always talk about using the bare minimum to rank stuff, so that you always have reserves. You always have stuff left in reserve in case you need it. Anyways, hopefully that makes sense. You want to add to that at all, Hernan or anybody?
Marco: Nah, I think that you nailed it.
Hernan:Sorry Marco, but the anchor text is one of the most important points to control right now. I think you explained that real good job.
Bradley: Yeah, I mean I would start with just a brand and a URL anchor, and then probably one keyword anchor of some sort first. Just to prime your site, because you're going to be pushing some juice into it. Some decent equity into it from those three links. Then from there you can start using some variations of the keywords, and things like that in order to start pushing that relevancy.
Is It Good To Rotate Too Much Keywords In IFTTT Networks?
Yeah, I wold still just keep rotating. That's much more natural. It's going to give you an overall diversified anchor text profile. Which is going to be better for your site long term. I wouldn't start hammering away on one to three terms, that could get you into trouble.
Hernan: Yeah, in fact, I think that one of the best way to go in this case is to not use the same keywords twice, linking to an internal page. Let's say that you want to rank for red juice You will use different variations every time you're posting to that particular page. As you would find naturally online, because it's really hard to, two people will link using the exact same anchor text. You can use variations in LSA For the different links as well. That usually works really well. If you are posting to, if you're scheduling 10 posts, and all of them you want to link all of them to the same page. Which you could do if you drip feed them over the next three months or something, you can use different anchor texts every time, so you have 10 different anchor texts but variations of the same anchor text. That usually works well in my cases.
Is National Type Of Authority Better Than Local County Or City Wide Authority When It Comes to Lead Gen Sites?
I usually do regional type sites. I've been a bit more ambitious in the past, and wanted to go after national type sites, but those projects always end up petering out at some point, and I might monetize some of those projects but they're only … They only scale to a certain point, and that may just be because I've lost interest in the project. You know what I mean? My point is the national type sites, there's a lot to consider with those sites ahead of time. You've got to try to think, because you've got to plan for those long terms. Because those are massive, massive sites, and it's going to take you a lot of work to build those first of all, but second of all to maintain them. You've got to be able to scale your infrastructure and all that. Personally I like to stick with either city sites, or regional sites. A few times I've done some state wide sites for clients that cater to an entire states.
For the most part I stick with more regional, so there might be like for example, Norther Virginia. It's an area that has multiple counties right outside of Washington DC. Most of my clients, they service all of the Northern Virginia area, so we end up siloing their sites out using counties, and in cities, and that sort of thing. Hopefully that makes sense, but I prefer more regional type sites personally, just because they're a bit easier to manage than a big, big site. Although it's really up to you.
Hernan: Yeah, and it makes a little sense to attack a project like that. Because that way, when you can rank locally or regionally, it's usually easier than to rank for national terms, or to rank for 50 different states, or something like that. You will actually end up making more money initially, or making some money initially that you can then reinvest in the project to keep growing it. As you were saying, scaling, and that usually keeps the motivation strong. You know what I mean? Otherwise you are planning for the long term, and you have to keep the fire going. Even one year and you are still not seeing results. Which is normal case scenario when you are planning for a big national sites.
Bradley: That's right.
Marco: Also if I can just add this. National sites usually have regional offices, and the one thing that most people fail to do when they're going after a national site, is to establish that trust and transparency of having one central office, and then whether it's a franchise, or whether it's regional offices, extending. They have a lot of trouble, because then you're dealing with multiple locations, and how do I get maps for multiple locations, and that's part of the process. It's something that you have to think about, and you have to figure out how you're going to do that.
What Are Some Good Examples Of Elevator Pitches For Semantic Web And IFTTT Networks?
Yeah, well because Rick, the thing is if you're trying to explain semantic web, as soon as you say semantic web, your clients eyes, I guarantee you, gloss over, and they're daydreaming at that point. Because they have no idea what the hell you're talking about. All you need to do with you're talking to a potential client, or a prospect, or whatever about this, is just talk about the benefits of content marketing on a regular basis and updating social media. Because that's something that they can understand, and they most likely already are aware of the fact that they should be marketing, and producing content, and updating social medial regularly, and they're probably not. At least that's my experience with the type of businesses that I deal with. Is they already know that they're supposed to be doing this stuff, but they don't.
Part of the reason they don't is they don't know how, or they think it's too difficult, or they don't know what we know. About how we can set it all up and automate it. I just talk about that benefits of having regular content that's relevant to their industry, and that their audience would potentially like to consume. That will also have the SEO benefit, and the updating of the social media benefit as well. I talk about the benefits that they're going to receive, and I try to dumb it down to where it's not technical at all. Because as soon as you start mentioning technical terms you're going to lose your audience. You are going to lose your prospect. If that makes sense.
Hernan: Want to hear my pitch?
Hernan: I'm going to positively effect your bottom line. How I do that is up to me. If I don't do it, you don't pay me, period. I mean it's really that simple. When you can bring it down to those terms, where they can see, “Okay, so he's going to make me money, and if he doesn't make me money, then I can get rid of him. If he does make me money, I want to keep him.” You let them do all the thinking. You don't have to do the thinking for them. Deliver the pitch that way man, and it's a whole lot easier dealing with the client. Because that way you're dealing in terms that they … They understand money. Everyone understands money. It's just how you come across in delivering that message of how you can make them money.
Bradley: One of the things that I, I like to ask questions when I'm pitching. I like to ask the clients questions and lead them into thinking that it's their own decision. For example, I'll say Mr. Business Owner, I'm sure you're aware of the fact that you should probably be marketing on social media, and updating, and interacting on a regular basis. Am I right? No, yes, yeah. Well is there any reason why, or what does your marketing situation look like right now? What are you dong for social media marketing, and are you active on Twitter and Facebook, and blah-blah-blah? I let them start to tell me how poor their marketing is. A lot of it, sometimes they'll say, “Oh, you know occasionally I'll put a Facebook post up, and blah-blah-blah.” I'll say, yeah, but can you really expect that produce any results if you're not active on a regular basis, and updating content that's timely, and blah-blah-blah? By just asking them to reveal what they're currently doing, it forces them to realize, through them telling me what they're doing, that they have a sub par marketing campaign.
Their marketing is not where it should be, and so it makes the sale so much easier. That's why, again, I don't talk about the technical stuff. I just talk about the things that they probably already know they should be doing, that they're probably not doing really well, and I let them tell me about how poorly they're doing it. Then that's when I can very easily say, well I can do this, or I can do that. I can update your content. We can provide the content marketing services for you, so you don't have to do a damn thing. All the stuff, and that's usually where the sale comes from.
Adam: Yeah, I was thinking too, I like the way Bradley started off with that, about going in, basically getting the yeses, but doing mini closes. Do you want this? Yes, of course, I mean frame this correctly, but what do you want? Is this what you want? Is this how you want to beat your competition? Get them to be agreeing with you, and then go in, and think of it just from a closing standpoint. Even though you're just telling them about something. You have two choices, do you want to do this, and be future proofed, or do you want to do this and fall behind? I mean that's one option for closing. You have excuses or you can move forward. If you have excuses today, that's fine, and you don't want to do it. That's great. Then you're going to have to make your own elevator pitch. Because nothing we're going to say is going to work exactly for your business.
I would create the one paragraph thing you pitch people, an then if they say, “Okay, I want more details.” That's when I would have a PDF or something ready to go, and be like we'll send it over to you, you can read through it. Kill them with details. Don't sit there and tell them all about it. I don't know why anybody would do that, but you need to tell them clearly what the benefits are, and then do a closing on it. Here's your two choices, you can either be future proof and move forward ahead of you competition, or not. Again, that's just one. Then back it up and say, “Hey, I'll send you this PDF I wrote that explains this type of stuff.”
Bradley: Yeah, and then you get them on your email list anyways, because now they're warm leads, and you can send them auto responders to sell them down the road if they don't purchase right away.
How To Test The Effectiveness Of New Links?
Bradley: R. Bacon, he says, “Bradley, you often recommend testing whenever you try something different. Can you give some suggestions on the best ways to test the effectiveness of new links?” Well, no I don't test new links, as far as you can do it. For example, if you were to purchase an expired domain, rebuild the old content on it, had great metrics, blah-blah-blah. You could poke somebody else's site with it, or a web two site or something like that if you want. In fact Terry Kyle even did a short training, I think it's on his blog, so I think it's available for anybody. Where he talks about doing that, buying an expired domain that has good metrics, topically relevant to what it is that you're going to ultimately be linking to.
Find somebody else in that industry of, or another similar type site or whatever, that is back on page two or three, something like that. Page three, and then point the link there with just a redirect by the way. You don't even have to rebuild the old site, you can just do a redirect to that site that that page that's on page three, or whatever like that of Google Search results and just monitor it. See if it jumps. It was back on page three so it's not going to hurt, and then if it does jump, and you get let's say it jumps from page three to position fourteen, you know that that link had a positive effect on it. Then at that point you can remove the redirect and redirect to your own site.
What I would suggest doing is at that point rebuild the domain and then just put a link from that domain over to your money site. You can poke other peoples sites, they don't have to be your own, but if you already have some digital assets in that particular industry that are web twos, or whatever, you can always test them on those first. Personally I don't do it. I don't do all that, because it's just too much time, and I'm too impatient. What I do is just purchase the domains, rebuild the sites, and then put a link to my site, and monitor the site that I link to. Which is my money site, and see what effect or changes it had. Sometimes it doesn't have any effect. I got to be honest, but sometimes I get significant jumps just from one link.
You can definitely poke other peoples property's, they don't have to be your own, or you could setup, like I said, some web twos are something like that. If you don't want to … But again, if you just build it and point it to your money site, if you're already ranking really well, and you're worried about it potentially causing harm. Then yeah, go ahead and test on other sites. If you're not ranking yet anyways, what harm is it going to do to point it directly at your money site, and then monitor the results? If it didn't help at all, or it actually caused it to drop a couple spots, which it may. Because that's the typical Google dance guys.
Remember that's what I was talking about earlier when he was, Tim or James, was asking about link velocity. Is you don't want to go too fast. If you point a link at your site, and it could drop two or three spots right after pointing link to it, but give it some times. Give it a couple weeks. Because it's just doing the normal Google dance at that point. That one link might have made it drop two or three spots, but in two weeks time it could be positive five spots. You got to give it a little bit of time. That's why personally I don't test on other people's … I don't do that testing new links, just because it takes too much time for me, and I'm too impatient.
Will Link Juice Be Transferred Automatically From Non-Canonical URL To Canonical URL?
Probably the only thing that we would add, like inside of the master class we talk about a lot of lead gen stuff, and we setup a lead gen site, and how to find the service providers, and all that stuff. That's all available inside the master class Chris. As far as what I would be doing, again, it's exactly what I did in the master class. We took a brand new lead gen site, I mean I started the campaign from scratch. It was part of the master class. It spanned about, I don't know what, six or eight weeks. I'd say, yeah, six or eight weeks is how much we covered that. It was brand new. We bought a brand new domain, we registered it, we build a brand new word press site, brand new IFTTT network, started posting content. Two or three posts per week, ordered a pack, citation pack, build the Google Plus local listing. We bought a PO box and used the street address option, so we had a physical location and address. Then we verified the Google Maps listing, and just did exactly what my normal launch strategy is for any lead gen site. It was all covered in the master class.
Very simply it's just you find the niche first. That's where you get, you spend most of your time up front trying to identify and find a profitable industry to build lead gen sites in, but number two, is try to find low hanging fruit. The easy ones to rank for guys, so that you're not beating yourself up over months, trying to rank a stupid site that may or may not be very profitable for you. Most likely, if you've done your research correctly, you've selected the proper industry, you're going to make money. I like to find the easy stuff, and for example, in the master class the city that I had selected, it is a growing city. It's growing very, very rapidly, but it's small. The competition level wasn't real high yet, and it was in the home remodeling industry by the way. The exact same industry you just mentioned. I was able to rank it to, into three pack for four out of my five keyword phrases in the eight weeks, starting brand new. With a brand new site, brand new everything, and it generates me money.
That's what I prefer going after the low hanging fruit guys, instead of going after the big cities. Start generating some revenue, build some momentum from having success. One success begets more. Success begets success, so you start having little successes, they'll start to snowball, and you can start going after the heavier, or the more difficult terms, the bigger cities. That kind of things. Really it's really, in master class we covered that in depth. I'd recommend that you come join us, and check it out over there.
Do You Remove Yoast Markup When Adding JSON LD In The Header?
Well, if you clear the fields inside the Yoast plugin, the settings, like where you add in your social media URL's and that stuff, then it should clear the code anyways. Other than going in and editing the plugin files, which I don't recommend doing. Especially Yoast, because Yoast updates so damn much, the moment it updates it's going to rewrite the code. It's going to overwrite your edits anyways. I don't recommend that you ever edit the plugin files. If you just clear the fields, and you're going to add your own JSON LD, it should be okay. All right?
Can The Jsonld Markup Be In The Site-Wide Header Including All The Local Data And Same As Attributes?
Can the JSON LD markup be in the site wide header, including all the local data, and the same as attributes? Yes. I thought I heard the local markup information should only be on pages that is also on the page. Not that's not true. You can put it in the header. In fact that's typically what you're going to do if it's a normal type website. If it's a site that has multiple locations, physical locations attached to the one site, then you wouldn't want a site wide JSON LD markup. Because you would have individual specific location pages, and you would want the JSON LD markup for that location, only on that location page. If you had something in the header, then you'd have conflicting local business data markups. Because you'd have two. You'd have one for the site wide address, and then you'd have one for the location. For multi location properties, you're going to want to put them on only those pages. In fact you could do that silo wide if you had siloed your site, there's ways to do that too. For most businesses you're going to just do site wide, and that would be go in the header. If you're using JSON LD markup, obviously.
I'm going to say the shorter URL's. I personally like shorter URL's, and I think there's been some testing on that, or some surveys, like search metrics in MOZ and stuff like that to test that. Often time the shorter URL's, there's correlation between shorter URL's and higher rankings. That doesn't mean that that's the case. That's not proof but there's a correlation across large sets of sites that they've monitored or measured. Personally, as far as I'm concerned what Yoast does is just remove the stop words now, like and, of, it. Those stupid stop words, but I don't mind, I don't care if it shortens the URL. Sometimes when you have a long post title, the URL is stupid long anyways.
Hernan: Yeah, I think that shorter URL's are easier to remember for your audience. They are also easier to link to. If you think about it, it would make more sense that a shorter URL will have more links, or more visitors just because it's shorter URL. Instead of having it the entire title, I usually go for the keyword maybe, or something shorter. Because it's usually easier for the visitor to go that way.
Bradley: Daniel says, “We hang rugs on walls in Russia too.”
Bradley: It's in Spain and Russia. John, it's posted in the mastermind buddy. The replay of the webinar that we did on Monday, it's posted in the mastermind, so I believe it's in the training updates section, so go check on it, you'll see it. I just posted it I think Monday evening.
Is It Worth The Hassle Of Sorting Through The Incoming Crap To Keep The Trackbacks & Pingbacks On Your Moneysite From Your Own Syndication?
Dos says … Oh cool, we're almost done. This is perfect guys. We might wrap up a couple of minutes early. Dos says, “Is it worth the hassle of sorting through the incoming crap to keep the track backs and ping backs on your money site from your own syndication?” No, I just turn that crap off. In fact for the most part … Well, it depends on what it is that you're doing, but for most of the sites that I manage I put the disable comments plugin on. Which removes that all together anyways. Because if we're going to allow comments on any one of our websites, we usually put in something like the discuss plug in, or some sort of social media commenting plugin, so that it … WordPress comments suck guys. I mean they're just, it's terrible. Those track backs and ping backs, that's a bunch of crap. It's a wast of time, so I just use the disable comments plugin, and just completely remove WordPress commenting function from WordPress all together. I just ignore all that stuff.
Yeah Ryan, I would just no follow it, and yeah it absolutely diminishes. It used to be, I don't know if it's changed, but I just assume that it's still the same. Is that if you have multiple links from the same domain, that Google's only going to count like the top five links from that site. Whatever it deems are the most beneficial or whatever, to completely are ignored. If that makes sense. If you get 20,000 links from one site, then those are absolutely site wide links. I would first of all no follow it. Even if you, I certainly would do follow it, because that can get you into trouble. As far as I know, at least it was this way a couple of years ago. It may have changed, and I haven't done any recent testing on this guys, to prove it one way or the other, so don't quote me on it. It could be, it used to be where I think five links counted, and anything beyond that was just completely ignored. Do you have any data to back that up, Hernan?
Hernan: No, we'll need to retest that.
Hernan: I think it was around that. Around five, we will need to test back. Because that was last thing we knew, five links.
Yeah, that's exactly what I'm doing Ryan. If I can get sites that are really topically relevant to what I'm going to be linking to, then I'll rebuild those sites, and then with the archive.org downloads. I'll rebuild them as html sites, and then I'll hack a link into the front, the first page, the index.html page, and pointing to my money site. If it's, it they're questionable, or they're not 100% relevant to what I'm going to be linking to, but they have the topical relevancy. Excuse me, the proper topical trust flow category. When you guys, searching domains, if you're using Majestic, you're going to see that the very first topical trust flow category that they show in that middle section. Where they show topical trust flow and then the number. That's what they call topical trust flow category zero. That's the one that's given the most weight. That domain is weighted, or leaning towards that particular category more than any of the other ones.
A lot of the times, if I were … For example, if I wanted to build a tree, and I was looking for the business/construction and maintenance category as my topical trust flow category for the domains that I'm purchasing. I might find plenty of them in the plumbing niche and the HVAC niche, but not a lot in the tree service niche. It's the same topical trust flow category that I'm going after, but the domains that I was … If I purchased the plumbing domain, an expired plumbing domain that had high trust flow metrics with the business/construction and maintenance as my top level topical trust flow category, then it still is a powerful, valuable link to me, but I don't want to link from a plumbing site directly to my money site. Don't get me wrong, I've done it, and I still do it when I'm lazy.
I would rather take that, and redirect that URL … Either rebuild the domain and point a link to a tier one property instead of direct to my money site. Because now I can actually push or inject that topical relevancy into the link. Because I'm taking a plumbing site link, pointing it to a tier one property that's about tree services, that's then linking to my tree service site. The link from the tree service tier one property is going to inject relevancy from the tree service content over through that link to my money site, if that makes sense. My point is, is yeah. If I've got really topical trust flow category matches, and the topical relevancy of the domain that I'm purchasing matches what I'm going to be linking to for my money site, then I will go ahead and build direct links to my money site. If it doesn't, but it's the proper topical trust flow category, then I will use a buffer site. Which is typically going to be one of my tier one properties.
By the way, if you have PBNs, remember you can do to boost this … Think about this Ryan. You can take, you can find a domain that is topically relevant to your domain, your money site. Rebuild that domain, right, put a link on it from the home page over to your money site. Then find a bunch of other domains that are in the same topical trust flow category, but may not be 100% relevant. Purchase them and just do 301 redirects, registar redirects, or HD access redirects, or even C panel redirects, you could do that too, the PBN site that you just built. The first domain that you purchased for link bulding. Does that make sense? You can basically boost the hell out of that one, because like for example with the tree service industry, a lot of the tree service sites, it's difficult to find good expired domains in that niche. I find a lot in the business/construction and maintenance niche.
It's, so what I'll do is occasionally when I find a landscaping site, or a tree service domain that I can purchase, then I'll point that to one of my tree service sites, and then I'll take bunch of the plumbing sites, and HVAC sites, and roofers sites, and stuff like that, and point them at that one domain. I'm basically powering it up, but I'm not pointing it direct to my money site, because the topical relevancy wasn't there. Hopefully that makes sense. Great question by the way Ryan. Great question.
Adam's yelling at me in slack so. Earl says, “Have you checked out Lisa Allen's RSS authority sniper?” Yeah, that's what we're going to have her on about Earl, and on June 2nd in the mastermind we're going to have her on. We might end up cutting out the webinar with her from the mastermind, and making that publicly available. We probably will, because she's going to be talking about RSS authority sniper 2.0 and Rank Feeder, and they're both really, really good products. If you can wait a couple weeks we're going to have her on, but yeah it is it's great. It's a good product.
Randy says, “Can you show that in your Majestic account?” Well, we've got to go but let me just, let me pull up one thing real quick. We'll go through this very quickly I promise. Let's look up, let's just go to Twitter. Right here, this is what I'm talking about. For most of the stuff that I work in guys, I work in a lot of the clients I do SEO stuff for, and lead gen sites are all in the homes services industry, so it's business, with the sub category of construction and maintenance. These are your topical trust flow categories in here. You can see business, construction, and maintenance. This is the category that I typically am looking for when I'm buying domains, because I can use them for pretty much all of my money sites, if that makes sense.
Whatever you see right here in this first position, this is what they call topical trust flow category zero. If you were download a back link report, then the way that they sort it in the CSV file, it's always going to show you topical trust flow category zero, that's going to be first, and that's going to be this number here with the category, so that's going to be the one that it's weighted the most. Hopefully that makes sense. All right guys, we got to wrap it up master class [crosstalk 00:46:20].
Marco: If I can just, if I can just add a little bit on this topical trust flow. You can manufacture your own.
Bradley: That's right.
Marco: You don't have to rely on Majestic's metrics. Go and manufacture your own. Because as long as everything you're doing it's themed, and relevant, and topical, and you're posting regularly. You can build up your own topical trust flow in you niche. I mean we've show that in [inaudible 00:46:39]. How you can do that. [crosstalk 00:46:43]
Bradley: Okay guys thanks. Master class starts in about ten minutes guys, we'll see you all over there. Those of you that are in master class. If you're not, well come join.
Adam: Yeah, and we got some good stuff for master class today. What are you talking about Bradley?
Bradley: Oh yeah.
Chris: We should tease that a little bit shouldn't we.
Adam: Hell yeah.
Bradley: I'm updating the crowd search training, although that's probably going to be made public as well. I'm going to be going through a whole other … Last time we did crowd search training webinar about it was over a year ago I believe, and so I'm redoing it. A lot of stuff has changed since then, so today we're going to do an actual formal training on how to use crowd search.
Adam: Cool, awesome product.
Bradley: Yep. Okay guys, thanks everybody, we'll see you in a few minutes.
In the 79th episode of Semantic Mastery's Hump Day Hangouts, one participant asked about the best ways to setup a silo site for a leadgen site intended for painters.
The exact question was:
I have setup a new IFTTT Ring for a new project. Leadgen site in a niche “painters” I have done most KW research. Registered the money site domain. Installed DIVI theme with DIVI builder. And now stuck with how the best way would be to both SILO it correctly and integration with the supported IFTTT branded ring.
I'm confused about all the different technical solutions I found on the internet. Even watched a video Sorry Bradley from NETWORK EMPIRE about their SILO plugin… I don't want to use their stuff 😉 I only want semantic mastery stuff in my network… Hope you have some basic suggestions.. We all know that google loves fresh data and I need POSTS for IFTTT. How to start landing pages with content / supporting subtopic pages and blog posts.. I want to have a good foundation to start… The basic idea is buidling static content about painting… in a silo structure add a silos structure with REGION / CIty with the local adressesfrom the painters MAPS G+ pages) and when a leadgen job is completed the painter is posting the JOB on his region page .. and the customer can place a review based on the topic (like painting ceilings) .. More looking for some sort off blueprint… for wordpress with IFTTT, categorys/static/pages/posts plugins needed customisations like /%catagory%/%postname%/ etc..