In episode 244 of our weekly Hump Day Hangouts, one participant asked how to brand a lead generation asset in a photography niche.
The exact question was:
Hey Guys! Thanks for everything. I'm in the process of setting up my first lead generation asset. I'm going after the photography niche. Should I brand the site like any other photographer ex. “”shutterbug photography”” or should i go with something like “” edmontonphotographer.com””.
I'm confused how I brand this thing. Especially when it comes to the GMB. Is it a photography company, branded like a regular business or is it something like “”wedding photography location name””. If is set it up as a business then when someone calls, won't they be confused when its another business that they are sent to?