Should You Use A Branded Or A Service Name For A Local Business Lead Gen?

By April

YouTube video

In episode 326 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if you should use a branded or a service name for a local business lead gen.

The exact question was:

2) What name should we use for local business lead gen: branded or service name included or EMD (this limits locality, but wanted to know if it will rank faster).

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Is Having A Related GMB Listing Helpful In Ranking A Local Lead Gen Site For Small And Less Competitive Location?

By April

YouTube video

 

In the 247th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if having a related GMB listing is helpful in ranking a local lead gen site for small and less competitive location.

The exact question was:

Hi Guys, . . . . . thank you VERY much again for these extremely helpful Hump Days, it is really appreciated (smile) . . . . I know you've said previously that it's super difficult to rank a local niche lead gen site organically because of the heavy presence of “”Directory”” type sites on the first page of the Google search results, but if someone wanted to try to rank a local lead gen site organically for a small, less competitive location, I was wondering how much of a site ranking factor having a related GMB listing was, if at all, and whether you can actually just ignore setting one up and still rank without any increase in the degree of site ranking difficulty?

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