A participant at the Episode 55th of Hump Day Hangout asked about the importance of an SEO strategy called link sculpting, which was popular few years back.
The exact question was:
How important is link sculpting these days? If it's still relevant, how do you deal with less important pages on your website. For example would you no-follow your navigation / terms / privacy links? Off page, when you are trying to pass authority from a facebook page to your website, do multiple links to other sources partially dilute the authority??
Adam: All right. Hello everybody and welcome back to Hump Day Hangouts. It is Episode 55 after a brief one week quick vacation, if you will, but we're back with the full crew and ready to roll. How is it going Chris?
Chris: Hey, how are you doing?
Adam: Hernan, how is it going?
Hernan: Hey everyone, it's really good to be here.
Adam: Marco, what's up?
Marco: Hey guys, what's up?
Adam: Bradley, how is it going man?
Bradley: Good man. Good. Glad to be back.
Adam: Cool. We're going to roll with a little bit longer Hump Day Hangout for you guys today. Hopefully, you saw the email earlier. Before we hop in to it, we got a few announcements to go through. The big one, hopefully you saw the email went out about an hour ago. We want to give you a heads up before the Hump Day Hangouts of the Semantic Mastery, Black Friday sale. That's going to be available through Monday. After I get done with the announcements here, I'm going to pop that link into the event page, so you could check that out. We got some pretty cool specials going right now, so you …
Bradley: Just to be clear, that starts today. We're actually starting a couple of days early so that we can run through Monday. Is that correct?
Adam: Yeah because I told Bradley I didn't want to be putting coupons in on Thanksgiving Day. I'm going to be eating turkey and having fun. We're starting it a little early. As soon as we paste a link in there, you can check it out if you want or wait until after Hump Day Hangout, go check it out. A lot of the courses are discounted, we've got the network sales going on. If you've been thinking about yourself an IFTTT network now is the time. Get 20 % off on networks, I'm not sure if we've offered any discount on the link building.
Bradley: This will be the first time yeah.
Adam: This is the first time for the 20 % discount on the link building packages which is pretty sweet. We've got that and then of course we've been talking about Costa Rica. We've opened up and gotten some feedback. We're going to have a live event in Costa Rica in February 2016. There's so much to talk about, it's hard to get started. I'm going to drop that link in there. I'm going to let everyone talk about it because there's a lot going on here. I don't want to just read the sales page to you or tell you everything that's going to happen. This is live training. It's in person, it's three days, it's an all inclusive resort.
We're covering everything from bringing in premium customers with funnels, local SEO's. We've got guest speakers, I saw that picture. We've got live Q&A with ourselves with the guest speakers. We've got a brand new course coming out which is, to use a little bit of a cliché, it’s going to be a game changer. This is going to be something big for 2016. I'm going to grab those links. If you guys want to add onto that, by all means. I'm just scratching the surface here.
Hernan: Sorry to interrupt but the main idea is that you get one on one time with us. Not only for the teaching itself which is going to be great but also for the networking side of it. I think that's also going to be big. We are spending a lot of time to actually do the networking side of things and the network side of things. Besides the learning the tips and tricks and the groundbreaking technology that Marco and his math scientists are developing. We also want to really interact with you guys and discuss business ideas and what not. That's something big.