Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 125

By April

Click on the video above to watch Episode 125 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Come on.

Adam: All right, we are live. Everybody to Hump Day Hangouts. This is episode 125. Today is the 29th of March, 2017 and we've got almost the full group here, so we'll go round and do what we do. I'll start off with Bradley today. How's it going man?

Bradley: Hey man. Glad to be here. Got a lot of really good questions on the page already, so looking forward to it.

Adam: Cool deal. Marco, how you doing?

Marco: Hey man, good to be here. I was just, it just hit me when you said 125, we actually have 125 hours of free stuff on our YouTube channel. All people have to do is go to our YouTube channel, use the channel search for anything that they're looking for and we probably already answered the question. How good is that?

Adam: Mm-hmm (affirmative).

Bradley: That's 125 hours of just Hump Day Hangout content, because there's a lot of hours of other content as well.

Adam: That's true. That's true. All right, Hernan, how's it going man?

Hernan: I'm good. I'm good. I'm excited to be here. Yeah, 125, it's a great number. Also I'm excited because we've had a great testimonial early so it's good to see that all of these hours we're pumping out and we're dedicating a bunch of work to [inaudible 00:01:26], but it's actually getting great results this year. I'm really excited to see those kinds of things.

Adam: Why don't you tell people. We said we're not going to tell by name, but why don't you tell everybody a little bit, like the outline of what we just found out this morning.

Hernan: Yeah sure. We got a message from one of our students telling us an actual business income, like a real screenshot. It's a bank statement actually about making one year of SEO. I think it adds up to 100 …

Bradley: Just under 140K.

Hernan: Yeah. Just under 140K for the last year. That's pretty amazing. He's saying well, of course he's taking action, he's taking massive action. He's moving forward, closing clients, et cetera, et cetera, so I think that's amazing. Also it's kind of what we're trying to do here. It's funny because you're out there trying to put a lot of content, put eh best that you can do and trying to actually impact lives and change lives. That's something that I really like seeing.

Bradley: It's great to see 2015 about 12K, 2016 about 140K. He says, “I love you guys. It's from SEO work.” That's amazing.

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Marco: No, but the interesting thing is this isn't an agency. This isn't an SEO guy doing SEO for somebody else. This is a guy who took our stuff and applied it to his own business and is making this kind of money. He's in a major metropolitan area, but he applied it to his business, grew his business. This is amazing to me. This is an amazing …

I see this and the possibilities for you guys, for everyone listening, they're endless because we just keep finding new ways to make ranking easier. They tell you it's harder. Google tells you so much shit and you guys believe it. I'm like please, please, don't make that your mantra, Google said so. If they said so, go and do the opposite.

Bradley: The opposite, yeah. See what happens.

Adam: That's right. For the record I just want to say that this is one of our Mastermind members, but if you're listening and you're somewhat newer to the Semantic Mastery or you're just coming across us, please check out the Syndication Academy. That's a great place to get started, combined with the Hump Day Hangouts. I'll pop the link on the page in a minute.

Excuse me, a quick review of the last week. We did want to say that the Live Rank Sniper replay is still available. That was the webinar with Peter Drew. A lot of people really into that, popped it into their toolbox and having some cool results so by all means, go check out the replay. Again, that's just a free replay. We're going to put that on there, some really good information.

Bradley: A couple things.

Adam: Yeah, go ahead.

Bradley: You mind if I jump in on that for a minute Adam?

Adam: No, go ahead.

Bradley: One, you mentioned Syndication Academy. That's really simple guys, for those of you that are new so you don't have to go searching for it, it's Syndication.Academy. Very, very simple. Okay, as far as Live Rank Sniper, awesome product. It really is. It's so simple to use and it's great for identifying keywords that you can rank for very easily.

I like it a lot. I've been using it a lot. I added several cases studies as a bonus for anybody that had purchased. That case study is pretty much done. I've got one more video to add still to the bonus site guys. If you haven't checked the bonus site for a couple days, go back and check it again because I added another training or a another case study update yesterday. Anyways, I've got one more to do which is going to be like I'm going to be talking about the strategy and what's next after those case study results came back from using Live Rank Sniper.

I'm just going to give you a little tease right now because what I'm doing with those case studies is I'm extending them onto another product that we're going to be holding a webinar for in about two weeks that I'm seeing. Essentially what I did was I took Live Rank Sniper, the case study results or whatever Live Rank Sniper showed me as the keywords that I could rank for and then I plugged them into another software, and other YouTube tool. We're going to be again, introducing that to you guys in about two weeks.

I'm seeing some incredibly good results with it right now, so the case studies from Live Rank Sniper are going to carry on into this next tool that we're going to be showcasing and I'm going to show you what I've done with the Live Rank Sniper keywords that I found. Then using the new tool and the results that I've been able to get and it's really, really powerful. I'm actually pretty excited. I've only got one out of five of those case studies completed right now, so I've got four more to do. If the other four perform like this first one did, then we're really onto something. We'll be announcing a little bit more about that next week guys.

Just know that there's something that's coming very, very soon. If you don't have Live Rank Sniper and you don't know what I'm talking about with the case studies, well, go pick it up because it's inexpensive and you can get access to the case studies just by purchasing it. There's a whole bunch of unannounced bonuses in that bonus site that we're not even going to tell you about, but if you purchase you'll be pleasantly surprised. Okay? Okay Adam, carry on. Sorry.

Marco: Why are we always giving so much stuff away?

Bradley: I know. I know.

Adam: You get one and you get one and you get one. All right, that's about it but we do want to say we sent out some emails about the RYS Stack Webinar that's happening tomorrow. I'll put the link on the page. This is going to be a really cool and shorter webinar where we're going to go over some information about RYS stacks. Where you can use them, when you can use them, why you should be using them. Trust me, this is important.

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Then on top of that how you can do this through search base and get the done for you option. If you haven't heard of RYS Academy or you aren't sure what this is, well, I don't know, do you guys want to go over that? Just a quick elevator pitch on why people should be aware of the done for you services for RYS?

Bradley: Yeah, because it's a huge time saver. They're done to our specifications and the way that we build them so it eliminates so much additional work. Look, if you want to learn how to build your own stacks, especially if you're running … Well, you know what? I used to say if you were running an agency that you should hire your own team members and then put them through the training courses so that they can produce them for you. To be honest with you, there's a lot of learning curve and a lot of time that goes into first of all hiring and firing, hiring and training somebody.

If you use out Outsource Kingpin product it will streamline that quite a bit. There's still a lot of time involved in actually getting them up to speed and trained well and then managing them and all that kind of stuff. We've already got all that stuff done. The heavy lifting is done for you guys. If you order through us it's going to be done. You don't have to worry about training or hiring or monitoring and managing and all of that. It just gets done. We're going to be showcasing how, what our RYS stacks or drive stacks are, why they're so effective and how to order them through Serp Space. Marco you want to comment on that at all?

Marco: Yeah. It took me a month to train Jason, to get Jason up to speed on building these. Unless you want to spend the time to learn RYS and then an extra month to train the VA who might or might not work out, because you have to pick out the right VAs, right? If you don't have the course that teaches you how, it's like hit or miss. We have a way to identify the best of the best and then get those into the training area so that we finish with the very best. Unless you have all that, we've done it for you. That's a very big deal as far as I'm concerned.

We're going to give away part of why it works tomorrow. That flows right into the one that I'm doing on Monday which is I'm going into the overall reason of IFTTT or excuse me, Syndication Academy and RYS Academy and why both should be part of the toolbox. It can be RYS Academy or done for you RYS, either one. It should be part of every build. We'll follow that up tomorrow. We'll follow that up on Monday. I want to get into questions.

Adam: Awesome. All right, one just quick one that I saw this week, I don't know if you guys noticed, but it looks like on May 2nd YouTube's ditching annotations, so anybody who's using annotations out there, you've got till May 2nd to edit or delete them and then they way they are is the way they are. If you use those and you want to change them or update now is the time to do it.

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Hernan: Yup, they're moving into the mobile friendly version of the annotations, the end of the year annotations and then you can use cards. That's clearly a move into more mobile optimized version of YouTube.

Adam: Yup. Got you.

Bradley: Scott mentioned that he had not found the Live Rank Bonus case study. Scott, if you purchased through us you should have been added to the bonus site already. Check your spam folder. If perhaps you purchased it before we had the automation setup, just contact us at [email protected] and provide the PayPal transaction ID so that we can verify the purchase and then we'll add you to the membership site, the bonus site manually, okay? Anybody having any issues with that just contact us at [email protected] All right?

Adam: Okay cool. Can we get into questions now?

Marco: Let's do it.

Bradley: Let's do it. I'm going to grab the screen. My audio dropped for a minute. Bear with me.

Adam: We'll just chat while Bradley's not here.

Hernan: We can talk about him because that's a good connection and he'll come back. Hey
Bradley: Here we go.

Bradley: Hey, shh, here he comes. Here he comes. Stop talking about him. All right, you guys can see my screen now?

Hernan: Yup. Got the whole screen.

Best Practices In Re-Publishing And Linking Out Expired Domains

Bradley: All right, cool. All right, so Asi I suppose. I'm not sure if I'm pronouncing that properly so I apologize if I butchered it. Hi all. As you mentioned last week I can publish an expired site and link out from that expired site that I recovered from way back, HTML version, to my money site to tier one properties or to tier one properties. Which is the best option? That's going to depend on the domain that you pick up, Asi. If you get a really clean domain that has a good … All it needs is one good backlink pointed to it. That's it. Just one good, so if you're scraping domains and you're analyzing them prior to purchasing them, what you want to look for first and foremost more than anything else, don't worry about the metrics, the trust flow, the topical trust flow, domain authority, page authority, don't worry about any of that crap.

First and foremost look at what the content was on that site originally from the domain that you're picking up and make sure it's relevant. If it's relevant to the niche that you're going to be placing the link on that rebuilt domain pointing to your money site you want to make sure that it's a relevant, that it's topically relevant first and foremost. That's the most important thing to look at.

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The second most important thing, very next thing that you do is go look at the backlink profile and make sure that they're clean backlinks. No spammy shit. You want to look at, one thing I like to do with Majestic is look at the map. When you look at the backlinks the map, it will show you where backlinks are coming from. Typically if it's got backlinks coming from Russia or China or Korea a lot of the times I won't even pick those domains up because it means it's been spammed for the most part. The vast majority of the time it means it's been spammed.

You also just want to scroll through and take a look at the backlinks. Guys, I'll pick up expired domains. I don't do it near as much as I used to, but I will pick up expired domains that only have one backlink because that's all that matters to me. What I like to do, obviously the more referring domains it has the better. As far as, and let me try to explain this a little bit better.

It used to be the more referring domains the better, but that's not the case anymore because what you're looking for is quality. It's not quantity, it's quality, right? What I worry about with buying domains with only a couple of backlinks pointed to them or a couple of referring domains, it could have more than just handful of backlinks, but if they're only coming from a couple of domains, is what happens if the webmaster of the site that's linking to that domain finds out that the domain has been expired or that the content has changed or whatever and they can go in and remove that backlink and now especially if you've got a domain that has only got one or two referring domains pointed to it, then you've just lost whatever SEO value that it really had, right?

What I do is I go back and look at the way back machine for the linking domain. In other words, the domain that's linking to the domain that I'm about to pick up or purchase, I'll look at that backlink and the history of how long that backlink has been there. If it's been there for let's say five years or two years or whatever, if it's been there for any length of time then I'll suspect that it will likely stay there. It's unlikely that that backlink is going to be removed.

I just want to make sure that the linking domain has some history for how, like that backlink has been there for some period of time. Depending on how desperate I am for expired domains for that particular niche will determine how far back I'll go to cross that threshold to where it will make it worthy of my purchase or let's say I abandon it because the backlink's too new. You know what I mean? The other part of that is it used to be also that you would look at the backlink profile and you would worry about backlinks dropping from the domain if you picked up an expired domain and then rebuilt the site, which is how we used to it, right?

We used to do that private blog networking sites or PBN sites, right? We would go out, buy expired domains because of their metrics, strip the … We would install a new WordPress site, install new content. A lot of the times it wouldn't even be in the same niche. Well then that's very, very likely that other linking domains that are pointing to it are going to remove the backlink if the webmaster goes and views that link and takes a look at the destination site which ends up being the domain that you rebuilt.

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It's got some other content on it, it's not in the same niche or whatever, they're going to remove that link. When you're building expired domains, when you're rebuilding expired domains with the content that was on them when they expired then even if a webmaster were to look, they're going to see the same site that they linked to originally anyways. Does that make sense?

My point is when it comes to buying what I call PLN or private link network sites instead of private blog network sites or private link network sites because they're not really blogs, they're not WordPress, right? They're HTML sites. As I look for relevancy number one, number two, a clean backlink profile and if it meets those two criteria then I'll research the backlinks that are pointed to it to see what their age is on that. If they've got any length of time or history then I'll go ahead and pick up that domain. It can be used for money site or tier one properties.

The cleaner, the more relevant, the closer you can get to your money site or even point directly to your money site. If there's any question or if it's not necessarily in the same niche, if it doesn't cover the same topic, it's a little bit broader or it's like a tangent market or something like that then I would use it as a tier one, a link to tier one properties instead. You guys have a comment on that?

Marco: If I could just add something. I have two, or three they turn in to be three things. We now have Adela and a Dr. Gary who are really good at spotting the domains that we need and they're niche-relevant. They add the relevance that we want. We don't go through that process any longer unless we have to or unless we want to.

The second thing is if you don't do your due diligence with these domains you're going to tank your rankings. If you point it at your money site and you didn't do it right, you're going to see it go in the shitter. It's almost overnight. You have to make sure that you know what you're doing. If you don't and you still pick one up, go to tier one. Go where you at least have a layer of protection until you actually know what you're doing because you learn over time. You learn to spot them and you learn to spot what's actually spam and what isn't.

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Once you're that good, then you can say okay, I'm going to pick this one up and I'm going to point it at the money site and you're going to see wonderful results. Once you're experienced. If you're not, don't do it. Don't do it unless you want to see your site go in the dumper, then by all means go ahead.

Adding Schema, JSON-LD,  To Tier 1 Blog Components

Bradley: Yup, awesome, thanks. Ivan's up. He says, “Hey guys, just joined the Syndication Academy. Hump Day Hangouts is great stuff. Free stuff helped me a lot, but the full training is awesome.” I will plus one that. “Maybe this question will be answered during the course, but here it is. Is it worth the time and effort to put things like [inaudible 00:19:05] markup, local business, JSON-LD, job descriptive, et cetera into the tier one blog components like WordPress and Blogger? I've been treating those properties like they were money sites. Thank you. Looking forward to Marco's webinar and SMRYS Secrets.”

Yeah Ivan, to be clear, yes it would help to put, for your branded properties especially, like you said, to treat your branded properties like money sites. Guys, you should be doing that anyways. Try to flesh out your branded properties as much as possible and if you can add markup then do it. Now listen, let's be real clear. I want to make it clear to you guys I don't do that on all the properties that I set up because a lot of the networks that I set up don't require that. They're used for syndication or SEO purposes only, whatever.

For client sites, and I'll be honest with you, a lot of my lead gen sites I don't even have that setup because it's just so time consuming. I probably should have a VA that does it for me, but I don't. I only do it for client sites really and a few of my lead gen sites. I don't do it on all of them. Absolutely you can.

Now here's the thing though, a lot of those are going to strip any sort of structured data out anyways. That's the problem is trying to add structured data to these because it ends up getting stripped out by the editor, right? By the platform itself. That's really where it's tricky. Now if you can, like for example if you can go in and add like where you would add analytics code for example in the header and things like that, if you can go in and edit those fields within the platform, then yeah, you can add JSON-LD code. Whether it validates or not you'd have to check, okay?

Yeah, absolutely. One thing that I've been able to do in the past, it's been a while since I've done it so I can't even remember which platform it was on, but not using JSON-LD, but you had to use micro-data. Which micro-data is like, it's structured data but in HTML format so you can markup elements within an editor, but like I said, a lot of the times it depends on the platform. I can't remember which ones they were off the top of my head, but it will strip it right out.

Don't waste your time without checking first. Go test a few of the sites and see unless Marco or Hernan, if you guys know the ones off the top of your head that will accept that, I don't know them off the top of my head.

Marco: No, not off the top of my head. The ones that I do know are not ones that I care to talk about at this point.

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Bradley: Okay.

Hernan: Right. For example if I may Marco, Blogger, I know that it will accept JSON-LD, JavaScript, pretty much everything that you throw at it on HTML because you can actually edit the template.

Bradley: The theme.

Hernan: You know? Yeah, the theme. You can edit the template, you can edit the theme. Weebly will do it too in case you are syndicated to Weebly. There's a bunch of those that they will accept HTML. Blogger for sure, Weebly pretty much. I think Tumblr as well, but we have abused Tumbler and for that reason it's not that permissive anymore. We are 100%, we are 100% responsible about that, so sorry about that guys.

Yeah, basically those three I think will accept HTML. In any case on the update webinars we are always looking for new platforms and what's good about it is that we will uncover either Web 2.0 or live stream sites or Semantic Hubs as we call them where you can actually add schema or you can actually embed a bunch of things like my maps. Well, a bunch of things, so stay tuned of that and go through the past trainings, the past update webinars because there's a ton of gold in them and there's a ton of properties that will actually accept that if you need a push or if you need to rank those properties on page one as well.

Bradley: Yeah. I'm going to name one here guys, and before Marco and the crew all get mad at me, I'm now going to name … You have to be in Syndication Academy to get the full training on this. I'm just going to make a mention of one that's really, really powerful that you can do all kinds of nasty stuff with Ivan. Since you're on Syndication Academy you can find it. It was in the update webinar from like I don't know, three or four months ago.

It's called Pearl Trees. That's a great tier one property because you can do all kinds of nasty stuff in there. Go back and watch that webinar. It's one of the Semantic Hub or additional properties inside of the update webinar from I want to say three or four months ago. Just go back and take a look. You'll see what I'm talking about. There's some real ninja stuff you can do with schema markup and all kinds of stuff with the Pearl Trees site. Okay. Guys, I didn't just give away too much, did I? I tried to tread lightly.

Hernan: I know that you feel like giving more, but we're fine. That's a nugget.

Using Google's Trust Indicator To The Landing Pages Of Adwords Campaigns

Bradley: Yeah, good. I just want to make sure I'm not going to get in trouble later. All right, Paul's up. He says, “Bradley, what are your thoughts on what ways can I use Google's trust indicator like GO.GL short link on a average PPC landing page? I have a hunch it might help me lose trust and authority, higher quality scores, et cetera. Your thoughts and/or recommendation linking to the landing page on or from the landing page itself, et cetera. Thanks.”

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Yeah okay, I see what you're saying. I have not tested that, but you're talking about taking your landing page URL and shortening it with a GOO.GL short link and then using that as your landing page URL in AdWords. Now I haven't tested that. My initial thoughts or assumptions would be that it wouldn't have an effect on quality score only because what I have seen through my own testing for the last year with AdWords stuff is that quality score is a function of two things really.

Number one, your bid, your max bid is one and then the other thing which has the most effect on quality score is going to be your click through rate of the ad itself. Those are the things. Now your landing page experience, like honestly, I have played with multiple versions of landing pages trying to affect the quality score from that. It has a very minimal effect on quality scores. As long as your landing page has basically some basic or some basic elements to it, that's all that's required.

Then obviously you want to have the keyword, especially in the SEO title or whatever. Even though it's in AdWords you still want the meta-title of the page. That's really it. As far as everything else, the bid, the max bid amount, that's going to have an effect on quality score to a degree, but the vast majority of the quality score metric is calculated by click through rate.

That's going to be determined by always rewriting, always split testing ads and trying to improve your click through rate. Just as a side note, there's a lot of industries, guys, that you'll get into, and I know because as my experience continues to grow in AdWords I see it now more and more. At first I didn't understand why sometimes I would set up ads in one campaign and they would have quality scores of three and four and then I would set up the same type of ads with the same type of landing page as far as the elements, but for different keywords, so in a different industry, and I would start off with quality scores of five or even seven.

Sometimes within a day or two they'd go up to eight or nine or even quality scores of 10. I would wonder why is that. That's when I started really playing around with different things that I would try to manipulate quality score with and your max cost per click bid is one. Another one that Marco gave me a hint at, I wasn't able to prove it, was increasing your budget, your daily budget as well.

I wasn't able to prove that and it's probably because I didn't go extreme enough, so we won't talk about that much. I tried playing with landing pages as well and I couldn't manipulate quality score more than just like a point from landing pages. Once I started really honing in click through rates which is always … The strategy for that is just constantly always be split testing your ads and trying to achieve the highest click through rate.

Run two ads concurrently. Split test your ads, so run two concurrently and let it run until you've generated either a certain number of clicks or you've allowed them to test against each other for a certain amount of time. It's usually a function of volume of clicks, right? Let's say I want to allow 30 clicks to this ad and I'm going to go back and take a look and see which ones have the higher click through rate. Then you keep the one with the higher click through rate and you pause or eliminate the one that has the lower click through rate.

Now you write a new ad to split test against your control, right? The one that just performed better. You constantly refine until you get your click through rate up. Here's the thing, what I was saying just a moment ago about starting off with different ad groups and seeing how some would have low quality scores right off the bat and other ones would have higher, and that's based on when you start a new campaign, guys, AdWords will give you a mean or a baseline, a quality score based upon the industry average or the average for, the quality score average for that industry.

If you're in a space where you're running AdWords campaigns where there's a lot of shitty advertisers, in other words advertisers that don't know what they're doing and aren't optimizing their campaigns, your campaign's going to start off with a low quality score and that's only because that's like the mean or the median in the industry of the industry average, if that makes sense.

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The only way to get your click through rate, or excuse me, your quality score up is to start improving your click through rate to get well above and beyond what the industry average is. Once you do that, and I don't know, that number various depending on every industry. For example if I can get a click through rate up to say like 30% in the tree service industry, my quality scores are going to be eight to 10 hands down every time.

If I keep my click through rate down around the 10 to 15%, which I believe is pretty standard for the industry, then my quality scores are going to be, they're going to range between five and seven. Once you get to seven and eight, eight and above, you really get much lower costs and you get the higher quality, the higher ad rank and all of that. I know that was kind of a long winded answer, but I wanted to explain. I haven't tested using the GO, excuse me, the Google short link as the landing page URL.

I don't think it would have an effect, but I haven't tested it. I just wanted to explain really what the quality score, the biggest influence on quality score is going to be click through rate.

Marco: All right, so can I just mention something that I picked up from what you just said and from what he's trying to say?

Bradley: Mm-hmm (affirmative).

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Marco: If click through rate is a factor for quality score and you have a Google URL showing, that's…

Bradley: [inaudible 00:30:16] more clicks, is that what you're going to say?

Marco: Hey. Wouldn't it thereby increase your quality score? We actually show that inside our RYS Academy. Isn't that something?

Bradley: That's a really great idea and that's something that I wasn't even considering when I was answering this, but that's a good point Paul, if you have that GOO.GL short link it's going to be basically a Google URL. That might be deemed more trustworthy by the searcher or the visitor, right? It might end up generating a higher click through rate like Marco just said.

Test it, Paul. Test it and let me know. In fact I might even test that on a couple campaigns just to see. In which case I'll, I don't know where I'll share it. Ask me again at a later date, Paul. I just want to give a quick recommendation. This is not an affiliate link guys, but there is, this is a really cool site. I think it's, what's it say? Ten scores.

Okay, tenscores.com. Check this out. They've got this big pop-up here. Let me close this. I forget how to close this damn thing. Right there. Okay, so Ten Scores. This is a great service. It's like really cheap. It's like 25 bucks for 5,000 keywords or something like that. It's ridiculous. You can view plans and pricing here. Fifty thousand active keywords, up to five AdWords accounts fro $25 a month.

Guys, this is really cheap. Most of the AdWords optimization platforms are really expensive. This one is dirt cheap. I really like it because this is really what turned me on to … I finally started believing that click through rate was the biggest influencer of quality score once I started following the Ten Score blog. Then I ended up purchasing it and I've started using it for some of the AdWords accounts that I manage.

I started seeing actual, real results by just manipulating click through rate. I saw real improvements in quality score just by doing what this blog tells me to do and then I started using the service on some of my accounts. It absolutely is true. For a while there I just didn't believe that click through rate was the biggest influencer on quality score until like I said, and by the way there's a great blog on this site too. Read our blog. Right there.

The guy, his name's Christian I think, I guess the guy that owns this or whatever. It's a great blog. He's got some awesome, awesome articles in here about how to improve AdWords campaigns. I highly recommend that you guys, even if you don't purchase the product or whatever or subscribe to it just go through and start paying attention to these blog posts. Subscribe to the blog because he really has got some great stuff. Okay?

All right, moving on. Tim's up. “Did not get a chance to say thank you for answering my question last week. You guys rock. Always delivering on the answers. Thank so much.” You're welcome, Tim. Our pleasure.

Adam: Now the real Vasquez is here, so watch out.

Maximum Number Of Keywords To Add Within An iFrame Tag

Bradley: That's right. The real Vasquez. Paul's up. He says, “For the IFrame Stacking webinar by Marco he mentioned that we can exploit with our keywords before the closing tag, IFrame tag. What's the maximum keywords we can or should add there?”

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Marco: That's information from a paid webinar. I'm not sharing it here.

Bradley: Okay. There you go. Let's see. “Also what's your take on using exact geolocation keyword phrases that would otherwise cause over-optimization with regular SEOs?” Okay, same thing. Paul, we're going to have another webinar on Monday, right? Is that right?

Marco: Yes we are, but it doesn't involve IFrames. It's a followup.

Bradley: Okay.

Marco: He can ask questions at the end of the webinar. I might answer it.

Previous Business Shows Up When You Google Your Client’s New Business Address

Bradley: Okay, there you go. That's why I was mentioning it because that is an RYS type webinar so that would be a good place for it. James is up, he says, “Client just got a new location brick and mortar shop. Wants me to build citations, but when I Google the address the old business that occupied the spot shows up. When I Google the address the old business shows up. How do I go about getting this done without the old NAP affecting my citations?”

Let's see, oh, “I just got a new client, just got a new location. Okay, client just got a new location. Wants me to build citations but when I Google the address the old business that occupied the spot shows up.” Okay, so what you're saying is there's still citations out there. Okay, I see what you're saying, James. All right, I'm going to share with you a link. It's semanticmastery.com/loganix. In fact let's just type it out.

This, guys, this is the service I use for any sort of … Any time I got a citation or NAP issues I always go to these guys for this because they hands down, if it's a US business it's the best service for this. It's the citation cleanup service. If you go to semanticmastery.com/loganix, L-O-G-A-N-I-X. It will take you over here and go to the services and it's the citation cleanup service right here.

It's 500 bucks for it, but it's totally worth it guys because they will do, at least in the US market they do hands down the best job I've ever come across and I've had to do this many, many times over my career. I've hired virtual assistants and trained them how to do this manually. None of it has ever been as good as what these guys do. They do it very efficiently.

Again, I highly recommend that you check out Loganix. Again, it's 500 bucks, but if you are dealing, when you're pitching a client or prospecting and you go give the pitch, you should already know this. You should already know that there's NAP issues if you've done your research and you should work the cost of something like this into your proposal. Plus we're markup, because you've got to manage it. If Loganix charges 500 bucks for this then I'd be charging the client every bit of 750 or 1,000 bucks for the same thing and that citation cleanup.

That's because you should be marking it up. You're going to be the one managing the project. Just so you know, this is absolutely the service that I use for that. That's the best way to get around it. Okay? James, because it's not something, trust me, that you want to do and like I said, I've even hired virtual assistants and trained them how to do it. They're still nowhere near as efficient as just having Loganix do it so it's worth the money. Okay?

That's the first thing I would do. I would hire them to clean that up by the way because they can go, what they'll do is they'll literally reach out to all the business directories that have the old business location in there or whatever, whatever the problem is and they will contact the business directories and manually and ask them to update the records.

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They'll provide the proper data and then about 70% of the business directories will update based upon their outreach, okay? I'd clean up before you even start building new citations to the client site because otherwise you're just spinning your wheels. Building new citations when there's NAP issues isn't going to help. You need to clean up old incorrect NAP … Incongruent NAP data first. You've got to clean that up first or else you won't see any results.

All right? Paul's up. He says, “Bradley, when you go about securing virtual address for your lead gen sites for GMB, are there any issues with getting more than one address at the same post office say for three to four different niches? How do you circumvent this if it's a problem?” Paul, I haven't run into any problems with that because every single box that I get is a unique box number. It counts as a unique address. Okay?

I've got some post offices where I've got several different businesses in that exact same PO, or excuse me, post office. It hasn't caused any problems for me because it's a unique address. Just don't be cheap and try to get one box and use it for six businesses. Don't do that. PO boxes are cheap enough that you don't need to do that. You can get a separate box for every business, all right? That's what I do. I get a separate box for every business.

Ken says, “Where can I find a Google My Business URL?” Ken, there isn't one anymore. Well, you get the Google Plus URL. Remember, there's brand accounts and there's local accounts. You can get a Google Plus URL for those, but the Google My Business URL is the maps URL now. Go to Google Maps, search your business. You already know how to do this but for the benefit of everybody else, let me do it.

Go to Maps. Put your business name in. We're going to type in Semantic Mastery in Gainesville right there. This is our local, right here, this is our local listing. Then you just click the share URL. You can use the short URL, that's fine and it's a GOO.GL short URL right there with the maps in it. Okay? That's your Google My Business listing URL now.

Or you can use the Google Plus, but the Google Plus one doesn't, this is where you want to send, this is actually your Google My Business URL now is the Maps URL because all of the data and everything is right here. Reviews, everything is all here. It's now longer a Google Plus URL. That is I guess in the back end they're connected somehow. In the basement of the Google building they're connected somewhere, but it's the Maps URL now is the GMB listing, okay?

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Content ‘Curated’ And Hosted On Another Website: A Legit SEO Practice?

Next. Ryan, let's see. He says, “I have been contacted by a salesperson to do some content marketing with the following site. Okay, the gist of the campaign I guess is what they will take existing, is they will take existing content that is already hosted on my site and curate the content and host it on their site for SEO traffic. I got the curated version of the content and noticed that the article isn't altered much at all other than changing words to past tense and swapping out some words using synonyms, so basically they spun it a bit. My question is is this legit SEO practice? It fees like cheating Google or trying to trick Google. How does this rank, site rank articles to get SEO traffic when their URLs are defined by parameters? In other words they're not pretty links. Is there any value of having people read your content on other domains that you can't capture leads, data, re-market? Still can't grasp the concept of having people read content on someone else's domain.”

All right, the only thing, and I'd love to get some comments from my partners on this as well, but the only thing I can see of any value of doing that would be for the backlinks if they're properly citing the source. In other words if this website that “curates” in air quotes, the curate content and all they're doing is republishing your articles, if they're attributing, giving proper attributions, so they're citing your website as the original source and then giving you a backlink I could see that possibly having some value.

You have to check though, the domain metrics, the relevancy, all of that, but that's the only thing that I could see. The only benefit that I could see, in fact the fact that they're just taking your article and spinning it a little bit and then republishing it is in my opinion would throw up a red flag. I would avoid doing it altogether. What do you guys think?

Hernan: Yeah. Well, unless they are writing the domain, unless you correctly stated, unless they are citing the source, leaving a live backlink, even if it's not a live backlink, even if it is … domain.com, that counts as a citation as well, you know? Because Google will actually input that domain even if it's not linked. It doesn't carry the same amount of [inaudible 00:42:07] and you need to be constantly surrounded by authority content and sorry, on an authority context if you would.

For example doctors or scientists, that they do not have a website, et cetera, et cetera, but they are, their names are being put on paper, et cetera, et cetera. For example on Google Scholar, those guys, those names become influencers at some point and the same happened, that's the internet of things. That's why we are called Semantic Mastery because when you start having your domain, even if it's not linked, but surrounded by other authority domains, you start rubbing some of that authority as well.

Even, again, if it's not linked. If it's linked, way better. That has to be natural and that has to be mass, done in a massive way if you would for it to get any insights or any … To noticeably affect your rankings if you would. I don't think I would do that. If anything I would just try to curate the content as Bradley was saying, but in a more curated way. Not only changing the verbs, the past tense. That doesn't cut it. Yeah, go ahead.

Bradley: I just want to jump in real quick guys, because remember, when you curtate content you don't change the content from the source that you're curating. You don't change it because then you're not curating. Then you're spinning and that's bad. That's a no no. I don't use spun shit to link to anything, any sort of money site, right?

When curating, guys, you're supposed to grab a piece of content and not alter it in any way. If you alter it now you're actually plagiarizing right, because you're changing content and rewording it and treating it as if it's your own. If you're citing the source and it's different then that's not the same either, right? You shouldn't be altering the content at all if you're curating. If these guys are just spinning your content and republishing, to me it seems like they're just stealing your damn content.

Marco: Not only that, canonical points to their domain, not his. It's just totally grabbing what he produced, as you said. It's spun content. The metrics are great, so unless he's getting a link, but what I'm seeing is the inter-linking and everything is to their own … They do a great job of inter-linking, but if they're linking out to you and … The one thing that they're really good at is picking out spun content. This can get you in a lot of trouble, especially since the canonical is pointing to their page and not yours.

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Bradley: I agree.

Marco: Again, it should be your original piece that you wrote posted on their website saying this article originally appeared, dah, dah, dah, dah, dah, and that tales care of everything with the canonical going over to your website. That's the way that it should be properly done. If not then the only ones that are benefiting from this …

Bradley: Is them.

Marco: … is them. They're making it look like your article isn't the original article and that you actually spun because they have actually more trust and authority than you do.

Bradley: Yeah. Without doing more research, Ryan, on it myself I would suggest against it. You're going to get contacted guys by promising, things that sound promising all the time now that you guys are, if you're in the digital marketing space it's going to happen. You're going to get contacted. We get contacted all the time, Semantic Mastery does, about like with all kinds of just scammy shit that sounds promising, but when you do some real investigation you find out that it's all, most of it is bullshit, right?

Because they contact, guys, they do this. It's a numbers game, right? They blast blanket out these sorts of sales messages and in experienced people that don't know any better will think oh man, this sounds awesome. They'll do it. Well guess who? There's only one entity that benefits from that and that's the company that solicited for the salespeople to do that. Right? Does that make sense? Most people aren't going to benefit from that because a lot of the times, like what Marco just looked at the site and he's looking at the canonicals and internal linking. They're benefiting, but I don't see how Ryan, your site is benefiting at all.

That's what I'm saying, we turn down those kinds of offers all the time. Yeah, I used to actually look at a lot of them but then I realized that 99% of them are just bullshit offers that aren't going to benefit us in any way and unsuspecting people will think oh man, that sounds awesome and then they'll do it. All they end up doing is promoting or improving the other company's assets and reducing their own. Okay? I recommend against it, but without any further research I can't speak exactly to it, but I don't think I would do that.

Power Up A PBN By Using FCS To Send Social Traffic Or Links

Okay, James is up. He says, “Can you breathe life into a PBN by using FCS to send social traffic or links to the pages, pages that you don't own that power up your PBN and do you think that's a good idea?” Okay, sending just social links isn't going to help much guys. I found especially within the last year or year and a half that spam social signals really have little to no effect at all on ranking or anything. Sending real social signals, that has a huge impact.

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What I mean by that is sending traffic would absolutely help. Cue up Crowd Search, right? Adam, that's a cue for you. Grab the Crowd Source link guys because that absolutely works. I've been talking about sending social traffic using Crowd Search through sending traffic through social properties as well as like PBN links and all of that kind of stuff for a year and a half or two years now because I've been using it that way for, that's primarily how I use it. I use it for navigational searches which are brand searches because that helps to improve site weight and increases the authority of the site, the brand authority, okay?

I also do a lot of referral traffic, referral traffic through social media sites, through citations, through press releases and through PBNs. Or other external links is what I'm saying. They don't have to be PBNs. For example if you have a guest post somewhere, you can send click through spam traffic to the guest post and then have them click the link over to your site. It's within the content of the guest post.

Here's the key guys, especially if you have access to the properties, if you control the properties that you're sending the social traffic through to ultimately land on your money site, if you have analytics on your site it's going to be picked up as referral traffic anyways, but if you don't have analytics on your site, use a GOO.GL short link. Because then you're allowing Google, you're injecting analytics into that link. GOO.GL short links do that.

That way you can basically force Google to recognize that you're getting referral traffic from citations or social media properties or whatever, press releases, anything. You can essentially inject analytics right into the link itself. Again, I know Adam is telling me five minutes. Again, I wouldn't recommend just sending fake social links. Social links and social signals are different. Social links, that will help a little bit, but social signals, they really don't … Like spam social signals, I don't see them as having any value anymore whatsoever other than to just give the appearance of social proof for visitors, but that's not an SEO thing. That's a human thing, right? As far as traffic, traffic absolutely will help, so you can do that. You can use Crowd Search, that will automate it for you.

Marco: Yup. For Google to pay attention a link needs three things right? It needs activity. It needs activity on the link, relevancy of the link and the trust and authority of the link. If you're manipulating those three it better be done right or you're in trouble. Just to keep in short.

Linking Videos Of Different Companies Under One Main Silo

Bradley: All right, we've got two more questions and we're going to run through both of these just because and that will wrap it up because it looks like we answered all the questions that were posted prior to the webinar starting. Tom's up. He said, “YouTube silo question. If you have a main silo for a broad keyword, say plumbers, that is made up of videos of different companies, IE different locations, do you still link from one video to the next?”

That's a good question. I'd have to think about that one, Tom. Honestly I probably wouldn't. I don't know. It depends on the silo itself. What type of relevancy I'm trying to push where if that makes sense. I don't know know that I would do it with separate companies because I typically keep my playlist silos separated by company for the most part. I have a few old directory sites that I still manage that have more that aren't necessarily structured that way, but I've seen better results.

Because I try to compartmentalize. From an SEO standpoint there probably is some benefit to that, Tom. What I'm always worried about is a visitor coming. Let's say you have company A and company B. Company A you've got their video ranked and company B, maybe you have their video ranked too. They're sharing, they're both linking to each other in the descriptions in the playlist. They're both in the same playlist and they both link to each other.

Then I don't want a customer viewing the video, so a lead, a lead viewing the video and the clicking the link to a competitor. Even if the competitor's in a different city which means they wouldn't provide services, it's just a distraction for that. I like to try to separate that stuff, but from an SEO standpoint yeah, there probably is some benefit to that, but I don't like commingling client accounts that way, if that makes sense. I'd have to think about that one a little bit further, Tom to give you a real definitive answer. I just can give you my preference and that would be to not do it.

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From an SEO standpoint I can see some benefit. Tom says, “I know it's technically what makes a silo, but I wonder if clients would frown upon it.” Yeah, that's funny. I didn't even see that part till just now. That's exactly why I wouldn't do it. Again guys, SEO, you want to strike a balance between doing things for SEO and doing things to keep your clients happy and humans happy, right? I try to always strike that balance. When in doubt, err of the side of humans, not machines, if that makes sense.

Images In PBN Having A Link Back To Main Site As An Additional Linking Opportunity

In this case just for the client relationship I would probably advise against it. Last one, Dr. Brian McKay, “What are your thoughts on images and PBN having a link back to the main site as an additional linking opportunity?” Yeah, sure. Brian, when I used to do a lot of PBN work I would do that a lot because guys, the anchor text for an image link is your alt text. You can use images and I did that a lot in fact. That way it would give my sites that I was linking to from the PBNs a more natural link profile anyways.

Because I would be using image links and then I would use the anchor text essentially is the alt text of the image. I wouldn't spam them, but it just would give a nice variety. You absolutely can do that as another linking opportunity. Just remember guys, alt text is supposed to be, and I've been doing this for years now, but alt text is supposed to be like I know for SEO purposes we stuff keywords in there and that kind of stuff. Alt text was originally generated for people that were visually impaired.

They can't see very well and there's programs that will read webpages aloud so they're audible, right? Alt text is a way for those type of programs to describe the image, what the image is. I always try to optimize my images with a descriptive phrase of what the image is about. Of course I try to work a keyword in there, but I try to make that alt text as descriptive of the image as possible. I've found that that has abetter SEO effect because it doesn't trigger over-optimization. It's more natural based upon what it was originally intended for, if that makes sense. Okay? You guys have any comment on that before we wrap up?

Marco: Not me.

Bradley: Okay, perfect. All right, well sorry we ran out of time, but it is what it is.

Adam: It's all good. I think that was a good one. I just want to remind everybody, if you're new keep coming to the Hump Day Hangouts. If you're not new keep coming to the Hump Day Hangouts. If you haven't yet, by all means check out Syndication Academy. I'll pop the link back on there. We want you guys to check it out. I think it's fantastic starting place. We've been getting good feedback from people, but we weren't doing our part and letting enough people knowing about it so we want to fix that.

Hernan: Sounds good.

Bradley: Cool. All right everybody, no additional webinars today, so we'll see everybody when? Tomorrow for the RYS webinar, right?

Hernan: Yeah. Yup.

Bradley: All right, you all be there.

Marco: I'll be there.

Bradley: All right. Okay. Bye guys. Everyone have a good night.

Hernan: Bye. Bye bye.

Marco: Bye everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 124

By April

Click on the video above to watch Episode 124 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: I'm sure we're live, already.

Adam: Well, we are now. Hey, everybody. Welcome to Hump Day Hangouts. This episode 124, on the 22nd of March 2017. We got almost everybody here, I think Hernan is out doing something amazing or I don't know. Actually, he's just not here. Anyways, let's go around and see what's up with everybody. Sorry about my non video, I know everybody is just looking forward to seeing me, but apparently my bandwidth isn't so great, here, while I'm on the road. Let's see picking the top right.

Bradley: The problem-

Adam: Is it?

Bradley: The problem is, Adam, my beard isn't as majestic as yours.

Adam: I know. I'm getting tied down. Now, that I'm getting it trimmed regularly and I don't look like a hobo, I'm being cut off on the camera. We'll start in the top right, Marco, how's it going, man?

Marco: Hey, what's up man? Doing good. Just lots and lots of spam, I mean testing.

Adam: Good recovery. Chris, what's up, man?

Chris: Doing good. Good to be here on another Hump Day.

Adam: I second that. Bradley, how are you doing, today?

Bradley: Happy to be here. I got lots of questions, already, so I'm ready to go.

Adam: All right. I think, this morning everyone probably heard, I'm going to let Bradley talk about this a little bit, because Bradley is going to be working, or sharing some information about the case study. Actually, I'll just kind of hand it over to you, Bradley, if you want to tell people about the [inaudible 00:01:30] case study stuff.

Bradley: [crosstalk 00:01:32].

Adam: Tell them about that, and we can pop some links in there for people, if they're interested.

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Live Rank Sniper Webinar 

Bradley: All right. Yeah. Sorry, guys, I'm looking at a text file to grab some links that I can drop on the page. All right. Peter Drew, a great developer, a friend of Semantic Mastery, the link is on the page, now, guys. He launched Live Rank Sniper, it's been in beta for like a year. No shit. I've been part of the beta testing group. I like to jump in on every one of Peter Drew's products, because they're always really good. Anyways, I've been using it on and off again for about a year, but I haven't used it much, but the launch is obviously happening today. I'm sure you guys have gotten a million emails about it, from us as well as many others. It's a great product, and in fact, we're having a webinar, so I dropped the links on the page, guys. By the way, did we check to make sure the page has got the video right? Let me just double check-

Adam: [crosstalk 00:02:27].

Bradley: Sorry guys. Yeah. Okay. It's good.

Adam: We're good.

Bradley: Anyways, I dropped the links on the page, but we're having a webinar with him tomorrow night at 7:00 p.m. eastern, I believe. Is that correct? I'm looking at-

Adam: Yeah.

Bradley: Yeah. 7:00 p.m.

Adam: Yes. 7:00 p.m.

Bradley: 7:00 p.m. eastern. It's a great product and I was originally going to just do two projects as a case study, as a bonus for anybody that purchases through our link, but knowing two wasn't enough, apparently. I've actually got like four separate, or excuse me, four local case studies and another one, which is a near me case study that I've been working on diligently since Saturday. Literally, I've spent the last four days working on these case studies and I hope to have them 90% complete by the webinar tomorrow. If not, we'll just setup a membership site or something, or whatever that we can add the additional remaining content into. It's working really, really well. I absolutely love it.

It's a really simple software to us, there's a very little learning curve, and it does what it's suppose to do and it does it well. It basically pokes keywords, but what's great about it is it pokes keywords using scheduled live events, which means you don't have to actually stream any videos, so essentially it just creates the live events and then it goes and it ping's them, it gets them indexed. It's a you bot, guys, so the bot just runs in the background and it will go schedule the events, use a spintax, you can add geo coordinates like the location meta tags, that kind of stuff.

Tags, I said, I think I mentioned spintax, already, but you can schedule, you can add unlimited accounts, YouTube accounts to the software, which means you can, I think it does, I think Peter says it does 15 live event's persona, or per account that's added to the software, but I've been testing it heavily over the last few days, and I've seen it go up to as much as 25, so I'm not sure exactly what the number is, but the point is that it goes out and schedules all these events, and then it ping's them, and then [inaudible 00:04:38] anyone that lands on page one or two of the indexed scheduled events then it will put them into a text file.

Then, you can actually use the software to stream a prerecorded video directly to that live event, if you'd like, or you can just delete everything and you know, which keywords are going to rank, because it's just like any other poking software in that respect. I like it, because it doesn't require any video uploads at all, but you can use it for money channels, which is what one of the sites in the case studies that I'm working on, or one of the YouTube channels is an actual money channel. I didn't see any reason, I mean, I've used about 25 different YouTube channels in the last four days, because I've got batches of five.

I've got one group of seven channels, and all the other groups are five channels per campaign, essentially. That allows me to do up to 75 videos in one round. It's really amazing. I really like the software a lot. I've been using it real heavy the last few days and I can see that becoming more and more a part of my normal strategy. Once poking has been done and I've identified keywords, depending on how I set the campaign up originally, I may do that through the money channel, so that I can just stream prerecorded videos, that works great for client channels, guys, because if you've got good videos from clients that can be ranked, using livestreams then that's a great way to do it.

Because remember, you can take the same video and livestream it over and over again and it's going to be unique every time. [inaudible 00:06:10] that way, but if you've got decent quality videos anyways then it wouldn't really be considered spam in my opinion, unless your competitors complain about it. Other than that, if you want to test keywords, it does it very quickly.

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You don't have to worry about any videos, and then you can go back through, if you're using like persona channels, for example, you can go back through, delete everything, but you'll have a record of what ranked, and then you can use other software, or other programs, or whatever you want to actually upload or publish the videos for those keywords. It's entirely up to you, but I've been working on it heavily for the last few days. It's called, Live Rank Sniper, Scott, I just saw your question come in, or your comment. Yeah. It's really, really cool, and again, we're going to be on a webinar with Peter, tomorrow night and anybody that purchases through our link is going to get access to the case study details that I'm going to be sharing. Check it out. Okay?

Adam: Yeah. Awesome. By all means go signup for the webinar. Check it out. It's one of those, obviously we don't tell people to buy stuff that they're not going to use, but come check out the webinar, see if it's something you can put in your toolbox.

Bradley: Yeah.

Marco: I have an announcement, if I may.

Bradley: Mm-hmm (affirmative).

Marco: I'm going to be doing another webinar. Another one of those, just super secret spicy hot type shit webinars, where I tend to give the farm away. If people want to learn more about the knowledge graph, knowledge panel, RankBrain, how you can even train the bot to see whatever you want it to see. I talk about that, and ambiguity, and complexity, and get some more of my secrets. It's being setup, we don't have the webinar page ready, yet, as soon as we have it ready we'll mail it out, and I'll also post it in our group, so that it's available to everyone. Now, here's the caveat. Right?

This one is going to be offered live only, barring technical difficulties, once it's done, and I'm sorry for those who cannot attend live, but if you do not attend live it goes on pay per view, no, we're not going to make any exceptions, there won't be any reason, nothing. It's going into the Marco retirement fund, excuse me, it's a pay per view, and that's it. I suggest try to get it live, try to be there, it's going to rock. Again, I'm going to give everything away that I can and I hope to see you all there. April 3rd, tentative. We will be giving more information during the week, as I said in the groups, in email, so just stay tuned.

Bradley: Yeah. Cool. All right.

Adam: One more quick one, real quick. Also, next week we've had a lot of questions about this and with the RYS Stack, stuff that you can now get through Serp Space, and it's something that we offered for a while, we're going to be explaining more about that, how you can apply it, how you can order it, when to order it, things like that. That's going to be next week, so if you're interested in that just keep your eyes open, we'll be holding, it's going to be a short kind of informational webinar about RYS Stacks and how you can do that. That's going to be awesome. That will be late next week.

Bradley: Yeah. That's next Thursday, correct?

Marco: Mm-hmm (affirmative).

Adam: Yeah. We'll be sending out some more info, so you can decide if that's something, you know, if you're doing client work, or your own stuff, why you would want to do it, stuff we're going to cover in the webinar.

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Bradley: Yeah. Okay. All right. The last thing, I think, well, somebody had a question about Live Rank Sniper, “Will it work for launch stacking?” Yeah. It will probably work really well. I haven't tested it with that, yet. I'm testing it with near me keywords, which are national. It's doing fairly well with that, it's working like crazy for local. For near me keywords it's working okay, but I just started really heavy testing it. The last thing about that is, but for launch stacking stuff, because those keywords are new, they will probably perform will, but you'd have to play with it, I suspect it would perform more, but I don't know. One last thing, guys, we started our livestreams on a daily basis, we're doing, each one of us, Monday is my day. Hernan has Tuesday. I know, I think Chris, do you have Wednesday?

Adam: Chris is being oddly silent.

Bradley: Okay. No, but it's Wednesday. I think, Adam has got Thursday and Marco's got Friday.

Marco: [crosstalk 00:10:36].

Bradley: Okay. We started doing our Facebook livestreams and it's just once, Monday through Friday, each one of us are going to jump on and just do a quick livestream rant about whatever we want to talk about, but I know we talked about this months ago and we never actually got it started, but we started it this week. Monday, was the kickoff of that. So, if you guys have anything that you would like for us to talk about, this is not a Q and A, like a marketing question and answer like a how to, if you have questions about high level stuff, mindset strategy, or anything else, whatsoever outside of technical questions then you can post them at rant.semanticmastery.com, it's a 100% anonymous, so we won't even know who's submitting comments or stuff for us to rant about, but anything that you guys would like for us to talk about outside of technical answers, like how to stuff, just post there. Again, that's rant.semanticmastery.com. It's a Google form, you can submit anonymously and then that will give us stuff that we can pull from for content for our daily livestreams. Okay?

Marco: Okay. Yeah. I just want to add that if you're sensitive and you're offended easily, and you don't want to cry then don't be there on Friday when I'm on.

Bradley: Yeah. Their raw, guys, these aren't going to be polished, at all. The occasional cuss word is going to, in some cases the frequent cuss word is going to slip. It's rant mastery, you know what I mean? If we want to rant about something, we're going to rant. Just know that it's going to be unfiltered, so if you have sensitive, if you're sensitive to that kind of stuff just don't watch. That's all. All right. Okay. Cool. We're going to go ahead and jump into questions guys, unless there's something else.

Adam: Yeah. Let's do this.

Bradley: Hello?

Adam: Yeah. You're good.

Bradley: Okay. Finally, it's slow. This is the Rant Mastery page that you'll be taken to, guys, if you go to rant.semanticmastery.com. All you got to do is put in your comment right there and watch this lovely video, that has become the motto of Semantic Mastery. All right. With that said, let's get into questions. You guys seeing my screen okay? Hello?

Adam: Good to go. I've got your whole screen.

Duplicate Content Issues From Copying Product Description And Canonical URL Tag Of Original Product Page To A WooCommerce Affiliate Site

Bradley: Okay. All right. By the way, Wayne, thanks for that. Prick. All right. I'm not going to say his name, because I'm going to screw it up if I do, so first question up is, “I have a WooCommerce affiliate site, is it okay to copy the product description in add a canonical URL tag of the original product page? Does it create any bad impact or issues? Is it okay to copy the product description and add a canonical URL tag of the original product page?” Okay. I wouldn't do that and the reason I say that is because if you add a canonical to the original product page then Google is basically going to disregard your page.

As far as for ranking purposes. Right? Google is going to look at your page and it's going to recognize the canonical is pointed to the original product page and it's going to pass the credit to there. If that makes sense, so you don't want to canonicalize something to another domain unless you're intentionally trying to push the relevancy to that page. Right? Because canonicals are typically used within the same domain. You can do cross domain canonicals there's no doubt, but there's really no reason to do that, unless their both your domains and you're trying to push credit from one domain to another, but in this case as an affiliate you don't want to push the credit to the original product page, because if so then you're basically passing any authority that you had over to there. Does that make sense?

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Yeah, again, I wouldn't do that. I would not canonicalize it. You can take the product description, I mean I don't know what the legalities of that are, I'm not an attorney, but personally I just copy the damn product description, I might add a couple of lines of text above it, or below it to make it somewhat unique, but other than that, I would definitely not canonicalize it. Okay.

Redirection & Duplicate Content Concerns WIth SEO Switchbox Strategy

All right. Dean's up, and he says, “I am considering the SEO Switchbox strategy, not sure how to word this, but the question is with the RSS syndication strategy how can posts be made on the clone site, if the site redirects to the client site when visited. Also, if a post is made, the same post won't be on the clients site it will be on the clone site, so is that just left normal part of the clone site?” All right. I'm not going to even finish reading this question, Dean, just because you're a little bit confused about the process. This has been covered multiple times.

This is something that would probably be difficult to find on our YouTube channel, but there is something that I did want to point this out for people that are new, if you go to our YouTube channel, guys, for example, if you just go to YouTube and you search, I'm going to just walk you guys through this, and then Dean, I'll finish answering your question. Excuse me. Why did I just type that into there? If you just go to Semantic Mastery, search it, and then just go to the channel, so click on the channel button, and Dean, I know you probably know this, but this is more for the benefit of new people.

If you click this little search icon here, guys, and search, because of all the Hump Day Hangouts and because we actually have a team that splits up our Hump Day Hangouts in the individual questions and answers, a lot of the times some of these questions can be answered just by going to search channel. You just type in your query, here, and hit enter, and then you can kind of look through there. Again, Dean, I'm going to answer your question in just a minute. The other thing is guys remember at the support.semanticmastery site, so support.semanticmastery.com we have a knowledge base, if you click on that, you'll see that we have, by the way, Adam, we need to change that, just as a side note.

Adam: Mm-hmm (affirmative).

Bradley: Our knowledge base, we have categories here that you can go into and look for frequently asked questions. Okay? Because that kind of stuff comes up often. Now, Deans question isn't really a frequently asked question, so I just wanted to point that stuff out guys, because people that are new to us might not know this, and this will give you a way to find answers to a lot of common questions. All right. Back to Dean, Dean when you do a-

Marco: If I may before you get into answering his question, I think, Dean just joined our Mastermind. If he did, then, he's more than welcome to post questions, more advanced questions in the Semantic Mastery Mastermind for webinars, or for us to answer them there. He has more availability to it.

Bradley: I know he joined RYS, I didn't know that he joined Mastermind, but that's awesome if he did. Okay. All right. Dean, to get back to your question, and I apologize for that, all right, so with the Switchbox SEO strategy or when you're cloning a client site, I've mentioned this before, but you don't, there's certain things that you're not going to do through your domain. Okay? Number one, is when you're syndicating content from the client's domain, it's going to be pushed out to the clients branded network, and the back links are going to point back to the client's domain.

There's really no other way around that, well, there is one other way around it, which would be to publish the post on your cloned domain that would go out to their network, then you'd have to 301 the post URL to the clients post URL, but you'd have to duplicate the post on the client site. You can see how quickly this gets out of hand. That's why we don't bother with that. My point is you don't, you cannot do the content marketing from your domain, because there's no way without having to publish the post twice, once on your domain, and then once on the client's domain, and then redirect from your domain to the clients, your post URL to the clients post URL.

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Then, if the client ever looks at their branded syndication network and they see your domain, that's going to bring up a question. Right? You cannot do that. Remember, the client is paying you for content marketing, too, if that's part of your SEO strategy. That is absolutely part of my SEO strategy. Right? Content marketing and SEO are one and the same in my opinion. They go hand in hand. When I do content marketing, it goes from the client's domain out to the clients network. There's just no way around that, but that's what they're paying for, so it's not a problem. Right? To me, it's not an issue.

The other thing is when you're building citations, when you build citations, you got to build them directly in the client's domain, not to your domain, or else you will screw up the NAP. Right? If you're listing your domain in the name, address, and phone number, the NAP, if you put your domain in there then it's going to screw up the NAP data, so you cannot do that either. You got to build citations directly to the client's domain. Does that make sense? Those are two examples, or two instances where the Switchbox strategy doesn't work.

What I do with the Switchbox strategy, where I clone the site, it's strictly for pages, not for posts. It's the core of the site that gets cloned, and then everything is on a one to one ratio, so it's a page by page redirect to the clients site, and then I do external link building to that page, so you guys know that the majority of the SEO work that I do, or the kind of SEO that we practice is we do mostly the IFTTT networks, and other tier one links like citations, and press releases, and things like that. But, the majority of external link building that we do, or inbound link building that we do is too the tier one properties, not directly to the money site.

That's what I'll do with the 301 domain, that's my own domain, is if I'm going to be doing additional external link building, which we do from time to time, when it's needed, then I will do that to my domain, that's 301 to the client's domain. In the event that the client decides that they don't need me anymore, I can lift the 301 or remove the 301 redirects from my domain. The client still gets to keep much of the SEO work that was done, because all the content marketing is going to benefit their site. All the citation work that you did is going to benefit their site.

The only thing that you're going to end up recovering is any external inbound links that you built. Right? That's going to be pointed at your domain, when you lift those redirects it's going to remove them from the client's domain and their going still be pointing at your domain. It doesn't mean that when you remove the redirects your clients domain drops out of the index, and yours is replaces it. That's not the way it works. Chances are if you've done everything right the client's domain may see a little bit of drop, but they'll probably still be strong, anyways, because of the content marketing, the citation building, everything else that you've done. Right?

The client's domain will probably still be strong. However, your domain, now has already has a bunch of SEO work done from any external link building already in place, so you are not starting from scratch. You're starting from a position, a well placed position already, as far as, how much SEO work has been done to your domain. Does that make sense? It just gives you like a jumpstart on setting up a new site, because now you have a site that's already had SEO work done.

Of course, you're going to have to go in and change some graphics, you'll probably have to reword the content, somewhat, change contact information, stuff like that from the cloned site, it cannot be a copy of the clients site, obviously. When you revive it as your own, I mean, if that makes sense, but you can change all that stuff out, swap out some details and then you can sell that site or lease that site to another provider, another contractor, another business in that same industry in that same city. Right?

Or, you can keep it as your own and use it as a lead gen site, that's what I do. That's typically what I will do, and it's only happened a handful of times in my career, but I've done that where I've ended up turning the cloned site, with some editing, or some modification into a lead gen site, and that way it's my asset, and that's why I do that guys, so that as I'm building up client asset, at the same time I'm building my own assets with no additional work on my part. Does that make sense? Okay. Well, hopefully that was clear, Dean. We're going to keep moving we've got a lot of questions to get through today.

Different Gmail Address For An IFTTT Network

Wayne's up next, he says, “I outsourced the build for a tier one and tier two network for a client. The service provider set up a new Gmail account and used that for most of the web 2.0 profiles. The client already had a Gmail account,” I think, didn't we see this question last week? I swear to God I saw this question already, once and we answered it, but that's okay, we'll go through it again. “The client already had a Gmail account for YouTube, Google Plus, Google My Business, and Blogger, should I run a network as it has been built with the different Gmail address, or should I rebuild the entire network making sure there's only one Gmail account across the board? As of right now, I'm moving forward as is. Wayne.” The service provider, I'm assuming this wasn't Serpspace.

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Anyways, with that said, let's see … It's up to you, you're going to get more authority out of it, Wayne, I just had to read the question a couple of time and process it. You're going to get more authority out of it. It will be better if you swap out the Google accounts with the ones that you already had. It's a little bit of manual work on your part, I know that. Depending on the service provider, I know at SerpSpace, we will go in and make changes, we charge a service fee for it, but we'll go, we'll have our builders, if we built the network for you, you can submit a support request, and ask for it to be, the network to be reworked a bit, if you explain that kind of stuff, and provide the details, and we will do it.

Now, if we didn't produce the network for you, if you bought it from another provider, don't send it to us and ask us to fix it, because we're not going to. If you bought it from us then I know you can submit a support ticket and just pay a service fee. I don't know what that is off the top of my head, I think it's 20 bucks, but I could be wrong, to go back in and edit it and swap those profiles out. What I mean by that YouTube, Google Plus, the GMB, and Blogger, you can swap those out if the details our provided. All right. Again, we charge a service fee for that, unless that was made up front when you ordered the network. Even then, I think we still charge a service fee for custom stuff like that. Okay.

Adam: Also, real quick, just something to say, because I saw a couple of support tickets about this, and people are like, “Hey. You know, why should we buy network via SerpSpace,” and I'm not going to say that we never make mistakes, obviously it's a human process, but our quality is very high and if there are mistakes they get fixed.

Bradley: Yeah.

Adam: That's just one of the reasons why buying through SerpSpace makes sense. I mean, it's the process that Bradley developed and we've ported that over so that other people could take advantage of that. I just wanted to put that out there, too, since there are questions people ask and fairly so, “Why should we buy through SerpSpace?”

Bradley: Yeah.

Marco: Yeah. That's exactly what I was going to, well, one of the things that I was going to say is we have the experience. We've been doing this for years and years. We have it down to a process. If we get it wrong, we do what we have to, to fix it. Now, if it's something like this, where I don't see any wrong in this, it's just that he wants the clients Gmail account to be the one that's triggering everything and in charge of everything, we do go in and fix it. We charge a minimal fee of 20 bucks. I mean, come on, it's like, yeah, sure go get it fixed, but what sets us apart? Why should you buy from us? We're the originators, guys. We do it right.

Bradley: Yeah. And, it's 100% manual, guys. These are completely hand built. Everything that we do in SerpSpace is 100%, as far as the network building, 100% hand built there's no automation involved, whatsoever. Because of that they're stronger. They stick longer, for the most part, unless you're doing some really nasty spammy stuff. Also, in case something goes wrong or you have a custom request like this it's easier, because it just gets routed back to the original builder, so they're already with the project, because they built it and they can go in and make those changes very, very quickly. Right?

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Otherwise, the only other thing, Wayne, is again, if it's another service provider they probably won't do that for you, but you can do it on your own. To do something like that on your own it would take you probably about an hour. Depending on how much you think your time is worth, if you have, again, if you bought it from SerpSpace and asked us to fix it then it's a small nominal fee, and in my opinion it's definitely worth the money, because if it takes you an hour, I think an hour better spent doing something else.

It is kind of a pain in the ass, because you have to go in and not only update the applets inside of IFTTT, but you got to go through all of the properties that are interlinked, if they're interlinked properly and swap the URL's out. If that makes sense? Okay. Again, a little bit of a pain in the ass, but it can be done manually. It would probably take you about an hour, or you could ask your service provider, chances are they're going to deny that, but you could always ask. I think, it's going to be stronger if you swap those out, you can proceed the way that it is, but just know that you're not going to be pushing authority into that one profile, or brand account as much as you would if you were using the actual client accounts that were set up, originally. Okay.

Using VPS For PBN

Cass is up, says, “Hi. I was watching your explanation about PBN's and IPN hosting,” excuse me, “an IP hosting, if I need a class IP for each PBN, why shouldn't I host all my PBN's in one VSP?” Okay. He must mean VPS, “and use services of Cloudflare like 100 unique IP's and name servers. It would be nice if you would tell me if it's any good.” Well, you can. There's just, okay, here's the thing with Cloudflare there's a block of IP's, so I don't know that it's a 100. You can actually search that in Google and it will show you.

Let's take a look at that real quick. What I would suggest is using multiple DNS services, so that you're not just using one. If you look at IP ranges, so go to cloudflare.com IP's guys, here's the IP ranges. Okay. That's what you got. Right? These are ranges, here, so you can see zero to 20, so there's 20 IP's, but those are class D, so that you'd get, these are all on the same, the only thing that's unique is the last part, what do they call that? Subnet, or whatever. My point is you do have a good list of IP's, but I won't recommend doing, because we've done that, too.

For example, in the Mastermind we talked about hybrid PBN's, I cannot get into the details of that, but hybrid PBN's are where you buy an expired domain, you build a PBN on the site, on the root domain, and then you build a bunch of sub domains, and you can host the sub domains on various IP's. Right? Remember guys you can create sub domains and map them using third party DNS services to other IP's they don't have to be on the same IP as the root domain. We talked about using various sources, you can use Amazon S3, you can use other Cloud storage accounts to host HTML files, you could do other hosting accounts.

You could do all of that and map the IP's, so that you have multiple IP's for a PBN cluster that's built off of one domain, with a bunch of sub domains all having unique IP's. Does that make sense? The way that you can do that is using multiple third party DNS services. My two preferred ones are CloudFlare [inaudible 00:30:38] and Amazon Route 53. Okay? They will give you a range of IP's and you can do what you're mentioning, but I recommend using more than just one, like more than just CloudFlare, is my point. Okay.

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Marco: If I could just add. I hate this word, PBN, because it's not really PBN, what he's doing is he's probably buying either expired domains or domains with metrics, resurrecting them, setting it up, and then driving a link from that to whatever the destination is and that's not the definition of a PBN, because a PBN is a set of websites that are linked to each other and built for the sole purpose of providing a link. You had big PBN networks taking down where you go in and you'd get your URL and multiple, it depended on how much you paid.

What the tests are showing, right now is that a lot of these domains that you guys are buying, especially if they're expired, if you don't do your due diligence and if you don't look carefully at the back link profile, all you're going to do when you link over from that PBN to the destination is you're going to tank the rankings of the destination website. Remember, I'm warning you. I'm telling you what's happening. I'm not telling you from what I heard. I'm telling you from what I tested and what I know.

Bradley: Yeah. Now, what about, though, as far as using them as second or third tier links to power up first or second tiers?

Marco: That's what we would do-

Bradley: Right.

Marco: First we said, though, we don't just have a website sitting there for the sole purpose of setting up, or sending a link. We'll add interpages, we will, I don't know if I should tell all our strategy, but IFTTT, some content marketing on the blog, so even the blogs start bringing in, the so called PBN, starts drawing traffic, starts making you money, and becomes really stronger than something just sitting there providing a link. Seriously, it's tested and it's what's happening. I'm not saying PBN's are dead, but they're a dying breed. You better get it right.

Bradley: Yeah. I agree with that. I mean, I stopped building PBN's months ago, probably a little over a year ago, because what I've been doing, and I don't even do this much anymore, but was buying spider domains using Bluechip back links to find them, scrap them, and then buying them and just rebuilding the old site with HTML download it from Wayback Machine, or archive.org, and just hack my link into the page, and that's it. The reason I like doing that is because they used to be real sites, right?

That way they look like real sites, still, and I don't have to worry about content marketing and all that other shit, because remember guys, you buy a brand new domain or an expired domain. You go in and you build a WordPress blog on it with new content and all that, and the other, even if it's in the same topical category that the old site was in, it's still a new domain, it's a new WordPress site, so it's going to look like a PBN, unless you really build it out to look like a real business website.

What I like about rebuilding old sites is that they look like real business websites, because they were real business websites. I don't have to worry about any of that stuff. Right? I don't have to worry about content, and siloing the site properly, and adding all the social profiles and all that crap, I don't have to do all that, but even now I don't even do that very much anymore, because we're able to get results, not doing it. Not having to do it as much. Anyways.

Marco: That's without bringing up the fact that you're linking probably from a sandbox domain over to your money site.

Bradley: Yeah.

Marco: If you don't know how to get that so called PBN out of the sandbox quick enough.

Bradley: As far as this Cass, looking at the IP, like rocket IP's, I mean the price looks good, it's actually a really good price for IP's. The problem that I have with using any sort of providers like these is that they overload the hell out of their IP blocks, so that they end up with 100's of sites on shared IP's and because it's SEO hosting, it's a ton of spammers that have just got a bunch of spammy sites hosted on these IP's. Right? You end up, you put your sites in what they call bad neighborhoods.

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All that is going to do is basically cause bad footprint issues, because links coming, and that's pretty common, guys. Over the last couple of years that's become more and more of a negative factor. Right? If you've got, that's why we always recommend for your money sites, especially, that you go out with good, you go pay for good hosting, and we've been saying that for years, because you don't want money sites being hosted in bad neighborhoods. All it takes to be in a bad neighborhood is to have a few really spammy sites in the same IP block, and that's one of the problems with shared hosting. Right? Especially cheap shared hosting.

These type of SEO hosts, here, they literally weigh over stuff the IP's way past capacity and the reason they do it is because they realize that the majority of those sites are used specifically for SEO purposes and don't generate any traffic. They're just websites sitting out there on the web, for the purpose of a back link, because of that for the most part, the vast majority of sites on the shared IP's don't receive any traffic, which means there's very little bandwidth usage, so they can overload the hell out of these IP's. Right? What happens then, is if anyone of those sites, or a number of those sites in that IP block end up receiving traffic for whatever reason, maybe the bots come crawling like crazy on a handful of sites, or maybe somebody actually strikes it lucky with a promotional campaign or something, who knows. If any amount of bandwidth, like if a number of those sites start to receive traffic it can end up tanking the whole entire block. Right? All of the sites go down.

That's another common thing you'll see with SEO hosting is that your sites, especially if you put uptime monitor on them, like Up Robot, or something like that, that would notify you of when the sites go down, you'll get hammered with notifications about how often your sites go down, and it's because, again, the IP blocks are way overloaded. I don't recommend it.

What your actual question about using a VPS, and using Cloudflare and various DNS services is a better way to go, in my opinion, than IP hosting, or SEO hosting and the reason why is because if it's a VPS you're going to have essentially dedicated bandwidth for that, that's for your particular VPS. You'll have a lot more control over that and a lot less chance of your sites going down. Okay. Make sure if you're going to do that, you got to get your SOA records, your name servers, your SOA records, all that stuff you have to be real careful about setting all that up Cass.

Okay. Tim's up next, he says, “Yes. I'm the real Vasquez,” so Hernan, he's saying that he's the real Vasquez.

Adam: Man, good day, too, Hernan's not here to-

Bradley: Defend himself.

Adam: Yeah.

Using Multiple IFTTT Accounts To A Client Site

Bradley: “Is it okay to have to or more IFTTT accounts directing traffic to website? Thanks, as always.” Yeah. Tim, absolutely, you can have as many as you want, you just got to consider the consequences of what you're doing. You know what I mean? It's absolutely fine to do that. It just depends on what you're trying to do. For a money site, I recommend always to just stick with a tier one network, a branded tier one network, only, if you're doing blog syndication. If you're doing YouTube syndication, you can stack as many networks as you want it makes no difference with YouTube as the trigger, it makes no difference.

But, with money sites I recommend only doing a tier one branded network only because that makes sense, that's normal for a business to share it's content to its own network of web 2.0 and social media accounts. Right? That's normal. That's logical. It's expected. When you start sharing the same content to persona accounts, for example, and the persona accounts the only thing they have on them is content coming from one source, then that is clearly used for SEO manipulation, and there's no way, it's like you can smell that from a mile away. You know what I mean?

My point is you don't want to do that, because that's a footprint issue. It just depends on what you're doing. There are instances where that makes absolute sense. Somebody was asking a few weeks ago on Hump Day Hangout about having a multiple authored blog, and wanting to set up a separate syndication network for each author, and was that okay, and yes that's perfectly fine, but I would, because you have a branded network around the main blog, then you have, if you have say four authors would you want four separate persona based, or maybe there real authors, there still personas, so persona based network rings with the same content. Yeah. That makes sense to do so because an author will share their own content, no matter where it's published to, they'll share it to their own social media accounts, most the time, for traffic generation and to show off their work and that kind of stuff. That's logical, as well.

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They probably wouldn't be posting across their own personal social accounts, all of the content from that site, if there is other authors, too. Right? They'd just be posting their own content. In that particular case, using the author feed, which you can get from WordPress, using the author feed to trigger those persona based networks is the way to go. That way the persona based networks are being triggered by their, the authors content only. The branded network gets triggered by all content published on the site, but the persona or the author based networks would only get triggered by the author content, alone. Does that make sense?

Again, you just got to consider what you're doing and think about it, does it seem logical? Does it seem natural, or does it seem spammy? If it seems spammy don't do it. If it seems logical, or you could make it to where it's logical, and don't justify it, it's got to be like, in my opinion, it would be like if somebody were to review this would they come to the conclusion immediately that you're spamming, or would they have to do some more investigation to determine that? Right? Okay.

Ideal Number Of Links In A Blog Post

Next, Earl says, “Basic 101 question, how many links is too many links in a blog post? Client with multiple networks, he wants to rank for. Client with multiple,” excuse me, “keywords that he wants to rank for. 40 to 50, or more. A good breezy blog post and easing through five or six more keywords that matter to him without being stuffed, or forced. Can we link each keyword phrase, just one plus a domain URL or go overboard and link more? Averaging just one post a week or less. Do you not want to increase that velocity? Since we have so many keywords, should we also make them tags, whether or not we link them?” All right.

Earl, the main thing that I would see here with this is 40 or 50 more keywords you'd want to silo that site. Right? You're talking about a lot of different keywords that this site wants to rank for, so because of that, you're going to want to add silo structure, build silo structure into the site, so that's going to determine how you have your site siloed, compartmentalized. Right? How you have it siloed is how it's going to determine your internal linking structure from within the post. In other words, you got to place the post within the proper categories, or proper silos within the site.

You don't want to cross link from one silo to another, for navigational purposes it makes sense to do so, guys, like if you're optimizing for the visitor, for the user, human optimization, then it makes sense to link cross silo links. Right? It makes sense to do that, but I always recommend that you do that with a no follow link, so that you're not bleeding the theme of the silo. As far as pushing internal juice, so what they call page rank sculpting or I guess we call it equity sculpting or juice sculpting, now. Right?

You would want to use your do follow internal linking structure, internal links to only link within the same silo. Again, when you're trying to rank, if you're trying to rank a site for 40 or 50 more keywords as a flat site, which means no silo structure, whatsoever, that's going to be messy anyways. Right? I recommend that you would silo this site out and then depending on how you have your supporting articles stacked within the silos is going to determine how you're going to do your internal links.

That's going to cut way, way down on it, because you're not going to link from one silo to another unless you're doing it for navigational purposes in which case you're going to use a no follow link, and that doesn't really effect SEO, anyways. Does that make sense? As far as if there is a number of how many, I don't know, what that number is, I know that there is a law of diminishing returns that applies to internal links within a page or a post, but I don't know what the threshold is, where it really starts to have a negative effect or at least not have a positive effect, like a natural effect. I'm not sure what that threshold is. Marco, do have any insight on that?

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Marco: No. No, I don't.

Bradley: Yeah. The only reason why I don't know what that threshold is, is I've never tested it, because typically the post, pages and posts on a site that I'm working on don't have anymore than two or three internal links, anyways. It's very rare that there's more than that. That's just because that's the way that the sites are siloed out. Okay? You could play with it, Earl, I recommend you should build silo structure into that site, and then you can start playing, once you have structure in place, you can start playing with posts, and link number of links within the post, and then you'll be able to determine if you're tracking your keywords, and you have your site siloed properly, then let's say in silo one you do three internal links from a post, within the same silo.

Then, over at silo two, in another post you do like 12 internal links and measure the kind of results that you see with your rank positioning, because if you see that one has a significant improvement over another, then you know you can start to through a process of elimination determine what's working and what doesn't. I mean, that's all we do, guys. Is we just set up tests all the damn time. All right. Cool.

That's an awful picture, Wayne. Thanks.

Adam: That is pretty disturbing.

YouTube Updates & Removal Of Annotations

Bradley: All right. Adam, says we got about five minutes. We got Masterclass webinar after this, guys, by the way, so anybody whose in Masterclass be ready for that. Okay. “Hi, guys. I'm curious if you've noticed changes on YouTube. I've been experiencing a lot of weird stuff, from having to unlock the account for suspicious activity and all I did was upload a video to a bunch of my channels being disconnected from my IFTTT and have to go in and reconnect them. One last thing is I see, I noticed from YouTube is there no more annotations after May two?”

Yes, Paul. No, first of all, I have seen some, it's kind of odd, I've been spending 10 and 12 hours a day in YouTube for the last four or five days, for real. I'm doing a lot of YouTube SEO work, right now, and I've noticed, it's interesting, but if you log in to a brand new account, the interface is completely different than what we're used to seeing, like even from this, it's different. It's way different. It's weird, because I only get that on new accounts, existing accounts I'm not seeing that, yet. It could have something to do with that, it's just that change is going on in the background.

I suspect that's probably the problems that you're having, Paul, so if Paul is experiencing these problems now, guys just be aware that it's probably coming down the pipe, we're probably all going to start experiencing them, as well. All we can do is just roll with punches. Right? It's all we can do. Yes, annotations are going to be deprecated guys, they are discontinuing annotations, after May two. It's going to be end screens and cards, only. Okay. All right.

We got enough time for a couple more, Tim says, “My dumb earlier question, let me clarify, how can I have two or more IFTTT wheels, I guess I should have said, and this may be just as dumb, two or more wheels on different accounts, all pushing the same money site homepage, or break it up to other pages on the site?” Yeah. Okay. I just explained that, Tim, so hopefully that makes some sense. You know, like I said, what I would prefer, I would recommend that you do is if you're going to build another tier one network, that's not branded obviously it wouldn't be branded.

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You don't want two branded networks for the same site that wouldn't make sense, but if you had a second, like a persona based network that you want to use as a tier one network, you can get away with it, but you better be posting other content to that, besides the main site. You better be posting content from related content sources to that network, so that you're burying the content from your money site among a bunch of other content that's related and relevant. Right? Set it up as if it were a second tier blog syndication network. You can do that, I don't recommend it, but you can do it.

Using Generic Keywords When Sending Links To Yelp Citations

All right. Ken's up next, he says, “I have a question about using anchor text when it comes to my citation sites, so if I'm sending links to my Yelp page, do I still need to follow the rule of using a majority of generic keywords as anchor text?” Here's the thing Ken, it's a Yelp page, so it can withstand a hell of a lot more spam, because of the, just the authority of a site, but yeah, I recommend that you would still keep your back, excuse me, your anchor text ratio like you would as if you were building links direct to your money site, because you don't want to spam it to death, you can go a little bit heavier on it, because it can withstand it, there's no doubt, but I still try to keep the ratio relatively close to which you would be doing if you were building links directly to your money site. Okay.

Also, guys, remember your Yelp page, depending on, at least there used to be, I don't know now, it's been a while since I've checked, but it used to be once you verified the Yelp page, the link, became a verified Yelp business, then the link would become a do follow link from Yelp. I don't know if they stopped that, it's been awhile since I set up a new Yelp listing, because now I outsource all that, but it used to be, so if it was a verified business listing it would turn to a do follow link from Yelp, but if it was unverified it would be no follow.

They might all be no follow now, I would suspect they most likely are. Keep that in mind, because remember no follow links don't pass anchor ratios. You can go more aggressive with Yelp, and you don't have to worry about it effecting your money site, negatively. I would still try to keep it so that's a natural looking back link profile, even if your velocity is completely unnatural, I would still want to keep the anchor text ratio somewhat natural looking, so it's not a 100% pure spam. Okay.

All right. Adam, is yelling at me, so I got to get off, guys. “What kind of links are you sending to citation sites, since they would be considered tier one sites?” The same that we always do, Ken, which is using contextual links of higher quality for tier one, to the tier one sites. In other words, your tier two links, which are pointing to tier one, use contextual higher quality links, from higher quality sites, if possible, and then you can throw a kitchen sink spam behind those, if you want. Marco's even seen through his testing in the lab more and more, Google is looking further and further out, now at back links. I would be cautious in throwing any kind of kitchen sink spam at all, now. Okay.

All right, guys. Sorry about the rest of the questions, I didn't get to answer. A lot of really good ones today, though. We appreciate everybody being here. By the way, don't forget rant.semanticmastery.com, go there to post content ideas for us for the livestreams. I think that's it.

Adam: Yeah. Everybody go ahead and sign up for the webinar if you want to find out about Live Rank Sniper and also we have these pages usually set up by Friday, at the very latest, so it's like we said, first come first serve, and if we get too many questions, obviously, we run out of time, but post your questions early and we try to answer them.

Bradley: Okay. Cool. All right, guys. Thanks for being here. We'll see Mastermind members in about 10 minutes. Thanks, guys.

Marco: Bye, everyone.

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