How to Incorporate Links in Local Citation Contents?

By April

YouTube video

In the 73rd episode of Semantic Mastery's weekly Hump Day Hangouts, a participant asked about the best ways in adding links into local citation contents.

The exact question was:

I understand content and anchor text when linking to a website. However, I am brand new to citations and linking to citations.

In a backlink to a Yelp or Yellow pages citation, what content and what anchor text is used? I assume you don't write “hey look at this great Yelp I found.” So what anchor text and inside of what content do you use? I really have no idea what to write as the content. Can you give a few short examples of a few sentences you would actually write as links to a Citation?

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