What Sofware Search Tool Do You Recommend To Identify Unstructured Local Citations In The U.S.?

By April

 

In the 243rd episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked what software search tool does the team recommends when it comes to identifying unstructured local citations in the U.S.

The exact question was:

2. Looking for software search tool designed to find or identify U.S. “”Unstructured Local Citations“” of businesses? Thank you for a prompt reply. ~ Alan #UnstructuredLocalCitations #HyperLocalPressRelease

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How To Build Citations For Multiple Cities Website?

By April

 

In episode 237 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to build citations for multiple cities website.

The exact question was:

How to build citations for multiple cities website? Do you offer gmb verification for your local clients? I ask this because I’m not sure if this is risky and we should limit this to our own properties? Should we do this for a client with a service business that can serve multiple cities?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 239

By April

Click on the video above to watch Episode 239 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, welcome everybody to Hump Day Hangouts, the one where you hear the weird sound of Hernan rubbing his hands together.

Hernan: We're live, Adam!

Adam: cómo estás

Hernan: I'm good. Thank you.

Adam: Gotcha. Well, welcome everybody to Episode 239 of Hump Day hangout today is the fifth of June 2019. And we have got some good stuff for you today. But real quick, we're going to run down the line and say hello to everybody. So Chris, how you doing, man?

Chris: Excellent as always, super good to be here.

Adam: It's good. Your audio sound super good today, man. Do you have any mic?

Chris: No, no. Yeah, books. Yeah, sounds good. All right. Or not? How about you? How are you doing?

Hernan: Good, man. I'm just freezing my ass off down here. So I'm drinking tea. You guys are having the nice part this time of the year. But other than that good. Happy to be here. Happy to hang out with you guys a little bit. So good stuff coming up.

Adam: Outstanding! Marco, how about yourself, man?

Marco: What's up? You know, about six weeks ago, I was listening to the temptations. I wish that it would rain. And it hasn't stopped since that day. Red rain. Yeah, I'm gonna stop listening to that spot maybe to stop raining.

Adam: Awesome. Bradley. How are you doing?

Bradley: Good. I'm happy to be here. Excited. I gotta we gotta run it. I gotta be out for like, right at five today, though. My daughter's graduating eighth grade and going into high school next year. And so I want this big, like award ceremony this evening and all that and can't believe she's gonna be fucking High School man.

Hernan: You don't sound super excited.

Bradley: Yeah, she grew up too damn fast. And that means I'm getting old as a problem.

Adam: Yeah, that's crazy. I'm trying to think when we met her. What was that like three or four years ago? or? Yeah, man. That's crazy. Anyways, Long Time Time flies. Alright, well, getting back to the hump day hangouts topic. If you're watching us for the first time. That's awesome. You're in the right place. Thanks for watching. Whether you're watching us live at https://www.semanticmastery.com/hdquestions or if you're checking out the replay on YouTube. This is the place to be you can ask the questions at again https://www.semanticmastery.com/hdquestions. That's where we've got the form the little chat box for all the questions, you can ask your questions ahead of time, you know if you aren't gonna be able to make it live or you just want to make sure it gets answered because it is first come first serve. Beyond that, we get asked a lot you know, where should I start with semantic mastery Well, this is the place to start. You know, we're here every week we're answering questions. We're watching Hernan choke to death on his drink. And but then we tell people after watching that, don't grab the Battle Plan. All right. And that's what you want to grab. You know, if you want to get better repeatable results, go to https://www.battleplan.semanticmastery.com. But if you're past that you're kind of wanting, either you're ready to start or you really want to grow your digital marketing business, then, you know, joining an experienced community with faster access to real-world info and testing with the Semantic Mastery Mastermind is the place for you. And again, you can find out more about that at https://mastermind.semanticmastery.com and for those of you who liked using done for you services and like to speed things up and over to mgyb.co, and I'm almost done, I do want to say that if you can subscribe to our YouTube channel helps us grow helps us get our word out there. And if you come across any videos or clips that you like, please share them. You know, if you find something particularly helpful, there's probably someone you know who might like that as well. And real quick, I wanted to say because Hernan just kind of glossed over this I bet he can actually talk now maybe he's recovered from his drinking. I know. Yeah, kind of. But I think heard on you're going to be doing some live q&a for our mastermind members. Kind of a live thing if you call direct

Hernan: Oh, yeah, I'm gonna be starting. I'm going to be starting I tried to start last week, but it was up kind of a problem because I wasn't in the country. So I was given a traffic workshop. So but these Friday, I'm going to start doing kind of a serious about paid traffic, specifically Facebook ads, and Instagram ads. We're focused on local, we can talk about pretty much anything you guys want to lead gen. In general, you know, CPA e-commerce, what do you guys want, it's going to be exclusive for the mastermind is going to be on the Facebook group. So you need to be part of the Facebook group, if you're in the Mastermind, you haven't been joining or visiting the Facebook group, that's where the magic happens pretty much besides the calls and whatnot, that's where, you know, we get a lot of action happening or whatnot. So head over there, I think I'm gonna be doing it. Let me actually confirm you guys the time. So it's going to be Friday, the seventh and it's going to be at 11 am. Eastern. So it's going to be there, it's got to be live, it's got to be awesome. So you know, it's got a bit I'm going to be testing it out as well to see what kind of response we get. And you know, if you guys agree with that, that could have become a cycle. So just jump in live like, once or twice a month, just answering Facebook stuff. That's part of the commitment that we have with the mastermind people that we want to give them as many tools as possible to grow their business. And Facebook ads is a powerful tool indeed. So

Adam: sounds good. Yeah. And that's on top of all the regular training, everyone gets in the mastermind as well as the community. So if you're interested, head over to https://mastermind.semanticmastery.com and join up before Hernan goes live. So you can attend the

Bradley: speaking of which I've got YouTube ads training that I'm going to be doing over the next several weeks in there. Because I'm doing several YouTube ads campaigns for Semantic Mastery I've just been recording several videos over the last couple days. In fact, we're going to try to grow our YouTube channel subscriber base to above 10,000. So I'm setting up several campaigns using in-stream ads and YouTube for that, and I'm going to be kind of documenting and sharing, you know, the process for that kind of stuff, as well as we're going to start increasing our Hump Day hangout attendance to and I want to use YouTube ads for that, because there's an enormous amount of traffic to be had from YouTube, if you know how to do it, right. And it just takes consistent effort and you know, trial and error to figure out the best recipe so to speak for the ads and the messaging to get that right. And so I'm going to be doing a lot of that I also started another business that I finally revealed to the mastermind last week, I've been teasing it for a month, I'm not going to talk about here, but I'm going to be using YouTube ads a lot for that business as well. And it's just, it's going to be cool, because it's going to be slightly different from just our standard, you know, local lead gen stuff that we've been kind of pushing for the last, you know, six or eight months, because it was you know, there was so much opportunity in that. But, you know, we've kind of done all that. And so now we're going to kind of broaden out a little bit and do some, I think it's really good timing that is Don's gonna be doing some Facebook, and Instagram paid traffic training. And I'm going to be doing some paid traffic training on YouTube ads and how to get traffic that can be applied for you know, affiliate type businesses or local businesses or, you know, just getting like branding and awareness and all that kind of stuff, building up an email list, building your subscribers, lead generation, it's just going to be kind of all-encompassing, so I think it's a really good time to be in the mastermind.

Adam: Awesome. All right. Well, if we don't have anything else, or rather, is there anything else? You guys, are we good to go? To one. All right, we're good to go. Let's hop into it.

Bradley: Alright, let me grab the screen. And we'll get into the questions. Sweet. All right, where are we? Seven days ago. Okay.

How Do You Use The Embeds Service At MGYB?

So it looks like to Tushar is first he says embeds service at MGYB. Why be how do you recommend using this? Is it for tier one links or money sites or the embeds on niche relevant sites? Well, the embed network is for embedding pretty much any sort of iframe. Typically, people think of embed services as being used for just videos. But it can be used for Maps, Google Maps, Google, Google, my business maps, you can, you can actually iframe pretty much almost any website unless it has an iframe breaker. So you can use it for any number of things. We use it specifically for videos GMB or Google My Business map embeds as well as RYS you know, RYS Reloaded methods or tactics session, say. So, if you're not familiar with that, it's really powerful to do with your drive stack stuff, your files and folders and things like that, that you can embed, which is great, because, you know, if you order a drive stack to be built from MGYB and then you can use parts of that as part with the embed service. And the same thing goes with maps and beds or video embed. So it can be used for pretty much any sort of thing and embeds or actually, I don't know how much Marco would want to get into this year. But embeds are like a do follow link even on nofollow sites. So they're very, very powerful. And they work very well. Marco, what do you want to say about?

Marco: That said, it's like getting a link, but it doesn't count against your link profile.

Bradley: Yeah, it's raining again.

Marco: Yeah, it's raining really hard, and the thunder coming through and all kinds of good stuff. You can hear it. But anyway, that's just the way it is. And embeds are really simple. It's a display of your page. on somebody else's, it's a tunnel. And all the credit goes back to the source. And that's just what it is. It's a way to get a link that doesn't get counted as a link. So if it's not counted as a link, it cannot incur a penalty.

Bradley: Yeah, and they're really powerful and the embed networks are primarily web to auto-embed networks that are link building manager has been building for years now. So they are themed networks. In other words, he's been building and seasoning these links, or excuse me, these web 2.0 embed networks for I'd say, at least three years, maybe even four years now. So a lot, I mean, first of all, it's a massive network. And second of all, a lot of these are their aged and themed well, because he's been building and building and building. I mean, he's got hundreds of thousands, if not over a million properties built specifically for this kind of stuff. So again, they are themed, very, a lot of them are aged. So it's it is a very powerful thing. We've seen quite a lot of movement, using the embed service for like GMB map embeds. You know, I don't do a whole whole lot of video SEO stuff, or at least a haven't been recent. But I'm going to be over the next several months because I'm going to be doing a lot of YouTube stuff right now. But I'm doing paid traffic as well. So I'll be testing that some more. I know it works well for videos, but I have been doing a shit ton of map stuff, Google Maps, and GMB stuff. And I've been using that embed service for that as well as like we, we teach in any one of our paid training courses about @ID pages, again, can't go into that here in a free setting. But in our paid courses, we talked about @ID pages. And they're very, very powerful to embed in some of the biggest movements that I've seen, are using just traditional link building like, again, the same service that we have an MGYB and an embedded service or combination of both, where you embed a property and then hit the embedded the properties where it's embedded with additional links. And that tends to really move the needle. And what I like about that service is that it's easy, it's easy for us, right? Because we all we have to do is place an order, you know, and in our link building manager and his team take care of all of that. So it's easy on me, I just have to submit details. And then you know, a few weeks later, I get the report. And I can usually see depending on the obviously level of competition, but you can usually see the results will move the needle just from the link building and the embed services combined. So it's a very powerful service. And it's simple, simple to fulfill.

How To Build Citations For Multiple Cities Website?

Next is he says how to build citations for multiple cities website. Do you offer GMB verification for your local clients? I asked this because I'm not sure if this is risky. And we should limit this to our own properties. Should we do this for a client with a service business that can serve multiple cities? Yeah, you can I mean, that's something I up sold to a lot of my clients was adding additional locations and I'm using air quotes because they didn't a lot of my clients didn't actually go get physical, you know, additional office spaces or, or shops, because most of them are contractors. But we did add additional maps listings for a lot of my clients. However, I don't, you know, I always recommend taking precautions if you're going to do that for businesses like if you're doing it for lead gen stuff, you understand the risks, right? So so that, you know, use them at your own risk. But when you're dealing with a client, you have to be more careful, right, you do not want to do anything that could essentially pass a penalty to their main brand or their main domain, their main location. So whenever I've up sold maps expansion or location expansion to existing clients, then what I would do is either just use subdomains from their root domain for each location or I would avoid using their domains alt altogether and just use GMB assets, which would be the GMB website GMB posts, the map itself, that kind of stuff, and then obviously would be branded still for the main company. And if they would all have their own unique tracking numbers that would go to what I'll forward to the, you know, main phone number for that company. Typically, they would either have an in house receptionist that would answer the phone or I would set up an answering service like like, like I've been doing for my lead gen stuff forever. And so all the locations would go to the same destination phone number, but all of the individual locations would have a unique physical address a unique phone number and a unique web address.

If it was going to be used with their branded domain, we would, we would always use subdomains, not inner pages. So not like location pages, it would always be subdomains. And typically I wouldn't even build websites on them on the subdomains, I would just do a redirect from the subdomain to the GMB website. That makes sense. But in some cases, I recommended not even and it's just again, for those clients that were worried about it, I said, you know, we don't even need to use your domain, we can just use this the GMB website as the main website for each location. The idea is to get the leads to go to the main, you know, the leads back to your client, you're the business, it doesn't necessarily mean as long as you can brand it with the same logo and same like the header image. So the GMB website image, that kind of stuff that you know, the header image on that, all of that, that's all that you really need to brand it. And the rest of it can still be left within just GMB, which is what I recommend. So it really depends on the level of risk that your clients are willing to take, I always recommend trying to reduce or eliminate risk as much as possible. So the only thing that would stay the same would be their name. But we've actually had a discussion recently in the mastermind, I'm not going to get too much into it but adding a pending an additional term to the actual business name to make it more unique. So for example, if you had four locations in one city, you could name it like north, south, east and west. So company name North company name, East company name, South company name West. And that actually helps to add a little bit of diversity to the business name to prevent any potential pigeon issues. But like I said, it's still it would still be I still wouldn't recommend actually connecting any of those assets directly to the primary businesses location or websites because you want to reduce any risk. That makes sense. Okay.

As far as building citations, I don't build citations to GMB assets unless they are real bona fide businesses that I have x or addresses excuse me that I have access to collect mail from and I've talked about that on for many, many months. Now. If you're buying GMB verify, you know, verified GMB locations. That means it's it's a spam address, or it's an address that you do not have access to collect mail from or at. Does that make sense? So the problem with getting building citations is the moment that you start building citations because most citation directories or business directories require a physical street address in order to build the listing. And the moment that you start adding your business or publishing a listing on a business directory with the street address. Okay, you're going to start you're going to get on that that street address is going to be put on a marketing mailing list for physical mail via United States Postal Service. And what happens is that location, that address that you use will start to receive business-related mail that's addressed to the company that you have listed as the GMB. And so if it's going to an actual building that or to somebody's house, God forbid, I recommend that nobody ever uses somebody's house address, unless that's their own house, or they got permission to do it. But if it's going to a building or a house, and somebody starts getting email, or excuse me physical mail, with solicitation offers from marketing companies and Vista print and, you know, list providers like info USA and like all these different I know, because I get a ton of them myself, you start getting all these marketing, e mails, these solicitation mails for offers for the business, then it's likely that somebody's going to report that business is not being actually at that location. So I highly recommend that you don't do that you can get results without citations. If you have a physical address that you can accept mail that then I absolutely recommend using citations because it is still very powerful and effective. But you can still get results without using citations. And if you're using GMBs that are not, you don't have access to the actual physical address, and I recommend that you do not. Okay. Do other things.

What Is The Best Way To Keep Up The Rankings If You Need To Change The Phone Number Of A GMB Listing?

Dustin said Hey guys, I need to change the telephone number on my GMB. What's the best way to keep the GMB rankings only delete the old number and add the new number in my RYS tack or to adding the new number. And keeping also the old number and RYS stack. Um, well. Actually what I would do?

Bradley: Well depends. If because if you're going to change the phone number, if you mean any properties that you have access to edit, I would want to change to add the new phone number in. But think about if you do have citations, we were just talking about those. But if you do have citations out there, that's a real pain in the ass to go change the phone number. In fact, I wouldn't recommend doing that yourself at all, I would hire service for that there's a great service for that. But from Loganix, if you go to https://www.semanticmastery.com/loganix, then that's the best service. I know for citation cleanup work. It's more expensive than some of the other services but they're really really, really thorough, I've had really good results with them. So if you have to do if you have citations, it's a real bitch because you're going to want to update the phone number on those. However, if you're not going to lose the old number entirely right, then you can keep that phone number in the GMB as a secondary phone number.

So what you can do is actually go in and add or essentially click to add another phone number into the GMB dashboard. And then cut and paste the existing phone number into the second position and put the new phone number in the first position and then click Save. That way Google understands that that old phone number is still associated with that profile. However, if that old phone number is not going to receive calls any more than it being listed on a bunch of other business directories, in the event that people do try to contact the business on this business from this business directory listings, it's going to be an invalid number. For the SEO purposes, it would still be okay because you left the old number in the GMB dashboard is a secondary number. It won't be published. But Google will recognize that it's associated with that business. But like I said, if you have existing NAP or citations published on the web, then I would recommend that you try to update those as possible. And again, if it's something you have access to like drive stacks, yeah, absolutely update the number. But when it comes to citations and things like that, it's a real bitch. It takes time and consistent effort. And so I recommend you hire a service for that. So but I want to comment on that.

Adam: No.

Bradley: okay.

Does The Semantic Mastery Battle Plan Help In Setting Up A Local Lead Gen Business?

Now, Rob says, I just recently purchased a franchise product that provides SEO Services. It's not from you guys. Well, then we're skipping this question. Now. I'm kidding. He says in that from you guys, the company gave some exhausted training on how to sell the services but seems like everything was leaning towards cold calling and door knocking in order to get clients somehow came across you guys on the internet purchased the Battle Plan. I have a website that franchise gave two for lead gen gave to me for lead gen but was not familiar with how to set it up for lead gen does the Battle Plan product up with that. And if there's something else I could use with your product to get the ball rolling a little faster, sorry, for the long text. Okay, um, well, as far as lead gen using for lead gen for like getting clients really all you need is a, you know, a landing page that you know, describes your services and has a real big strong call to action to contact you. Right? Typically, it's going to be you know, your phone number real big, perhaps your email address, if you want to publish that, I don't like to do that or contact form. Right? You know, once, once more information, contact us, or contact me, depending on how your branding your business, contact me here and you know, have a little contact form. But so that's just standard, right? That's just a standard lead gen type web page. So you can set your own. Like, for example, my own agency website is just a one-page site. That's all it is. It just says what I do. And there's you know, a contact form at the bottom. So if there are contact buttons, you know, in several locations, if they click it, it just scrolls down to the bottom right where the form is. That's it. That's all I do.

Because it that's for inbound marketing, right. So typically, you're going to be driving people to a landing page, if you're doing if you're if you know if you've got inbound marketing setup. So that's like settings, running ads to drive traffic to your landing page. Or it could be organic stuff. But what I found is as-as a marketing consultant myself, right, running my own agency, I found that most of the time that I've been able to secure clients is when I'm going out and doing outbound marketing, where I'm, I'm contacting them, right, I know, you can get inbound leads, but personally, for my own business, I don't get a lot of inbound leads, most of the inbound leads, I do get offers from referrals from existing clients. But you know, I don't get a whole lot of cold leads coming from Google, or you know, I don't do a lot of pay per click marketing to get clients, but from just straight SEO, you know, I rank well for SEO, Virginia and things like that. But I don't typically get a lot of leads from that. What I've gotten most of my leads from was me doing the outreach. And you're right, I hate cold calling, I hate door knocking I hate it, I absolutely despise it. So we developed a product called video lead gen system, which I've been using since 2012, to build my own agency. And I recently streamlined it because we built a whole bunch of lead gen assets, I needed to find a way to get service providers to monetize our lead gen assets. And so I needed a way to streamline the video lead gen, or video email prospecting method that I had always been using because it was time-consuming, very effective, but time-consuming. So we created lead gen video lead gen system and an updated it recently, and just relaunched it. So if you're interested in that, I'm sure Adam, you probably already dropped the link to it. But I would recommend that you try that for him because that's a great way to get people to get noticed or to get a conversation or a dialogue started with potential prospects. Because you got to think about this, if you just recently are starting to try to build your own agency, I'm going to tell you now that it is a saturated market out there when dealing with local businesses or business owners period, it doesn't have to be local businesses. But business owners get hammered relentlessly by marketing and advertising companies all the time, they're getting solicitations via cold emails via cold calls, you know, by people knocking on their door seriously, like walking in and pitching them just like what your franchise company is telling you to do. That's like the norm now. And so you really need to differentiate yourself, you need to be able to make yourself stand above the competitors or get noticed, through all that noise. And so that's why I said the video lead gen system is a great way to separate yourself from the rest of the pack and just becoming another solicitor. Right. And so again, guys, I'm not discouraging anybody from getting into, you know, providing Client Services or becoming an agency and all that. But I will tell you that it's a lot harder now than it was five years ago, to get clients attention or prospects attention. And that's because of you know, it's just an absolute feeding frenzy out there people the businesses get hammered nonstop with solicitation calls, emails and offers all the time. And so you have to really be able to stand up, stand out from that crowd. So the video lead gen system is a great way to do that it does require some work, it's not a magic bullet. And it requires consistent follow up but we talked about all of that in the training and if you implement that, you'll see that you will start to get much much higher response rates than you would from typical cold calls or not, you know walking in the door and calling on think about this guy's and I've done door to door sales in the past, think about you know, as a business owner it like I work from home, and I can't stand it when somebody knocks on my door like to try to, you know, whether it's a Jehovah's Witness or some a census purse, somebody wanting to ask questions for the Census Bureau or anything like that somebody comes in beats on my door, and I'm in the middle of working or recording a video or something like that. It it's an interruption it pisses me off, I also don't answer the phone unless I know who the phone calls from. And I'm really if I'm only if I'm expecting the call, as a business owner, myself, I don't want to be interrupted. So think about when you cold call somebody or you go walk in their door, and you know, knock on their door to say that you try to sell them something, what you're doing is interrupting them. And that pisses a lot of people off. So I don't recommend that at all. I recommend you get more creative on your pitch and your approach and make it easy for them and convenient for them to hear your message. And that's part of the reason why the video lead gen system works so well. Because you can send them a personalized video that explains why you reached out to them, and they can watch it when it's convenient for them. And when you set up notifications properly, you'll know exactly when they're watching your video, so you can follow up with them immediately. Right. So that was a really good question. But like I said, when it comes down to the Battle Plan, no Battle Plan is going to tell you how to get results from like, get your getting your websites seen and get traffic to them and get better results for them for SEO and all that kind of stuff. But lead gen, standard lead gen templates, very simple, you can just look at like go to Google and look up lead gen. You know landing page templates and things like that and get an idea of what your basic elements are that you should have. And then the rest of it is really about honing your message right crafting your message and finding an approach that's going to get people's attention and get them to want to follow back up with you. Okay, turn a cold lead into a warm lead. And that's what the video lead gen system is all about.

Marco: In our free Facebook group, Adam did a post on the 31st. of May. And he talked to us about this, how he uses the video, little video lead gen system with Loom to follow up. So he says it makes it more personal, right? They're used to video so he sends them a video. And it says his conversions are way higher. Why don't you talk about that, Adam?

Adam: Yeah, definitely. It's such an easy system to use. And it's funny because videos used to be tough to do. And I remember I copied Bradley's method from the first version of lead gen system and using images and this that the other thing but now these tools like loom have made this so much easier, where I can put the video it plays natively in Gmail. And even if it didn't, if it looks like an image is there, and then not only that because I went ahead, that's just the free version, the paid I went ahead and paid for it when you know, brought out their pro version or whatever. And I can put an overlay link that goes anywhere I want on there, which is awesome. So the conversions on this stuff are super high. Like Bradley says, and anyone who's gone through the course and put it to us knows how well this works. I mean, it's crazy getting 3040 plus percent conversion rates and, and the method that most people get 1% or less. And then the follow up is super important. at poker we live in 2018 and DC, did a little exercise. I had people stand up. And they said, you know, assuming everybody here is involved in some sort of business where they talk with customers. I said, you guys all in this room, everybody does some sort of follow up, right? You know, everybody nodded their heads. Yep. Okay, so I said, Everybody, stand up. And I'm going to talk I'm going to say a number starting with one and working my way up and say how many, you know, automated follow up either calls or emails do you have in your business right now. So started at one. And you know, everybody was pretty much still standing up said too few people said they only got two, three more people sitting down by four, there are very few people standing and I may have this wrong, but I think by the time I got to six, there was one person in the entire room standing up, I didn't even have six, which I'm since fixed. But your rate of response from people goes up hugely as you keep going and we all know this, you know the over supposed to maintain this contact and we're supposed to follow up with people. But if you don't have this process or this method to do it, you know, you get busy, you got other things you want to do, it's not fun, but this is what gets results. So you know, highly encourage anyone who doesn't have a great method for doing this that isn't already giving you fantastic results to just go grab video lead gen system put it to work. And this is one of the fastest courses to return your money and then probably 10 or 100 fold over time.

Bradley: Yeah. And last thing I want to say about that is also if you're going to be pitching or prospecting for your new business, I recommend that you really do niche down to a particular industry, because you'll get really, really good being able to talk speak directly to that that type of business owner as opposed to being all over the place where if you're going to be marketing to pretty much just to businesses in general, you have to really understand what's important to every business industry and and and speak to those owners with their VA with their own vocabulary. It's very difficult and it takes a lot of time and a lot of experience to get good at being a general marketer. It's much easier and much more scalable to become you know, a specialist or like a boutique marketing professional in other words, where you really niche down and become an industry-specific professional. Because then you can you really only need to come up with like learn to function Have you, Larry, the pain points, the hot buttons, know what the customers for that particular business are looking for what their needs are all of that it makes it so much easier to scale. And then you can just expand your business by targeting more locations, right? expand your service area, essentially. But you're still targeting the same business owner, same business type, I would recommend that highly. Alright, so

Does Google Favor An Authority Site With Specific Niche And Location Over A Lead Gen Site With Powerful Backlinks In It?

next Gordon's up he says, Hey, guys, as usual, your Hump Day hang Hump Day help is greatly appreciate it. You're welcome, Gordon. He says, I'm not sure how Google search algorithm works in one particular instance, when it comes to local search, be taking a standard lead gen site that is branded with specific business NAP actual or made up as well as having links to citations in the major directories and a GMB listing and compare it to an authority site that is targeted to a specific business niche in location. But without any of the items just mentioned, for the lead gen site. They're both equally easy to rank or would Google's search algorithm favor one type of site over the other? And if so, in what way? Um, I'm not sure what you're talking about, unless you mean like, a local lead gen site versus like, a Yelp page or something, if that's what you mean, or a big authority type site like Well, I mean, Yelp would be one of those. But like home advisor would be another one or Angie's List or, and I'm talking contractor type stuff, but like in the real estate market, it would be like, you know, long and foster century 21 or, you know, REMAX and things like that versus a local lead gen site. Right. So my point is, it really depends when it comes to maps listings maps rankings, I found that a local lead gen site, you can typically rank, you know, better than those type of sites, because a lot of those sites won't have a maps listing like a physical location in their particular area. But when it comes to organic rankings, yeah, it's tough. If it's a search with local intent, especially if there are directories. You know, if you go to a search in Google right now, guys, you'll see that the I think Google's broken again, and I've talked about this in recent Hump Day Hangout, because there are, you know, Google is nothing but an index of links, right, Google doesn't search results are indexed results, the search engine results pages of the SERPs is nothing but an A list of indexed results, right. So page one is the top 10 results as indexed by Google, according to Google's algorithm. But if you take a search to do something like plumber, Fairfax, VA for Virginia, right, so plumber, Fairfax, VA, you do that search, and you'll see that there are the maps listings, which is great. And you might see a couple of local business, local businesses ranking organic listings, but you're primarily going to see business directories, that are indexed in the organic section that when clicked upon, go to another index page. We talked about this recently. Right. And it's very difficult to compete with that kind of stuff. So let's just take a look real quick. If I say, plumber, Fairfax VA.

Alright, we're going to scroll down. Let me zoom in a little bit. Okay. And you can see there blue because it's still cooking from the last time I was I was here, but you're going to see ads. All right, let's make sure that we're spelled right. Okay, so we're going to see ads, and then we're going to see the maps rankings, which I find are easier to do when competing in this type of space, right? Because take a look that, you know, the top three, there's one actual company website, right? That out of the top three, so number one, and number three, our index pages have on other So essentially, when click, when you click through to this guy's all it does is take you to another damn index, which is what Google's pages, right, it's an index. And then you take a look at this. And if you click through, and it's nothing but another index of plumbers on Yelp, and that is in Fairfax. And the same thing goes for Angie's List, right? Then you'll see Michael and sons, Okay, number four, so that's another company. But then home advisor, that's another index page. So out of the top five, three out of the top five, are actually index pages. And so again, even though they don't have a physical location there, which is why they're not in maps, you can see that those are authoritative sites. And they are their authority is why they rank so well, organically, even if they're not super optimized, right, specifically like data. If you take a look at the Yellow Page, it doesn't have a ton of content here about plumbing and the plumbing services, or the services that plumbers offer and all that kind of stuff. All it is is a freakin index page. Right? That's all it is. And so it's not content rich at all. Yet, it's ranking very, very well. Number one, in fact, that makes sense. So when it comes to actual, you know, which one is easier and which one's harder, that's why I've always recommended for local lead gen focus on maps. Because it's gotten over the years, it's gotten harder and harder to rank in organics, the organic section, excuse me, because of the business directories. And Google is gone through phases where sometimes it will this index page again, I I think it's stupid, think about that. You go from one index to another index. That's dumb. I don't think that's useful to anybody. Right? I mean, that's just my opinion. But I really don't think that's useful to anybody. Why would you want to go from one index to another index, when you click through now you're, you're just you've added an additional step to find your solution. Right. So again, I think that's done. But over the years, we've seen that happen with Google where they get rid of the index, the directory listings, the indexed directory listings, it's okay to have a Yelp page for a specific company ranked in the top 10. You know, that's fine, because that means that company had probably proof done really well at filling out their profile optimizing it, well, they probably got a lot of engagement, that kind of stuff, that would be fine. But to go to another index page, unfortunately, that's kind of where we're back to now. And I don't know that it's going to change or when it will change, it may, like I said, it's gone in cycles over the years. So when it comes to what I think is easier to do, I think you're much better off focusing on maps, for local lead gen stuff, then trying to do though, you know, trying to fight or compete with the authority sites in the organic rankings. And I know, some people might have differing opinions. But you know, fighting with Yelp and their authority, excuse me over here, it's very, very difficult. The same thing with Angie's List, home advisor, you know, it's very, very difficult. Does anybody want to comment on that?

Marco: Not I'm going to agree with that. But I would also say that in SERPs now, what really matters is the entity and how well you are how much you've taken care of the entity, how much power you're pushing to the entity, so that so that you're presented to Google, as trusted and authoritative also, in a niche. If you don't do that correctly, then you have no hope of trying to rank in the, in the SERPs, right? Especially, again, against these are powerhouses. But you can as he, as you've shown that there is one, there is a company that's right in there. And the way that you do that is power, you should first of all, we went through the entity webinar, right, we did that in Syndication Academy, where we showed the steps that you need to take that to solidify the entity or what I call the end game. So that when you push power into the entity, Google is going to take all of that power, as trust and authority for your entity so that you can go against these, these powerhouses and get in there. But it does take a lot of power. It does take a lot of creativity and you know, your schema has to be right. There are many things that come into play when you're trying to do this. And as you said, it's easier to go after the maps.

Bradley: Yeah, I totally agree with what you're saying, though. I mean, my point is to get results and get, you know, I start with maps, there's no question. But always definitely you want to evaluate solidify that entity, you want to try to build brand authority for that particular entity. Because it's not that you can't rank in the organic section, it's just going to take you longer and more effort. And so my point is start with maps. Once you start getting, you know, leads coming in for your lead gen business or for your client, then you can focus on all the other stuff that you're going to need to do to get ranked. And you're going to try to attempt to rank in the organic section as well, which all the stuff that Marco just mentioned is absolutely correct. So do both, but start in my opinion with the map stuff. And that's what you know, that's why I've run my business for years.

Okay, so next one, he says is would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site to give Google a local business name, address, and phone number? Thanks again? Would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site? I'm not sure I understand that one. If you're trying to rank order, actually what it makes? Maybe the way I'm interpreting this, as you're saying, if you're trying to rank organically by including any piece from other businesses, perhaps it would make it more like an authority site. I wouldn't recommend that. I mean, it depends what depends on what you're doing. But it unless you're building a directory site, I wouldn't do that. Right. I mean, I wouldn't want to push authority over to anybody else's site, especially competitors. So I'm not sure I understand that part of the question. I'm going to move on.

How Do You Pick What Links To Use When You're Adding The Service Post Links On The City Page For The Second County?

Don says thanks for Hump Day Hangouts. Two questions for Bradley and your complex silo YouTube video, use the following structure. Okay, when adding the second County, it seems that the post name should be slightly different. Yes, it should be. Those videos were recorded many years ago. So I'd have to I don't even really remember what I said in those videos. But yes, the post name should be unique, forever, all the way down to that level. However, let me just clarify something right now. There's no need to use the physical silo structure anymore, which is what you're looking at. And that URL structure there, which is where you know, the category slash post name permalink structure in WordPress, you don't need to do that anymore. You didn't need to do it back then. But I preferred it back then because I liked seeing the hierarchy of the silo structure within the URL. But we've tested over and over again, and you know, I haven't done any hard tests in the last few years. But it's not necessary to have that as a physical silo, you can do what's called a virtual silo, which is just using the post name permalink structure. So it makes your URLs much cleaner, much shorter. Right, it's, it's still, you still want to build your categories correctly. And you know, your sub your subcategories. If you're doing a complex solid structure, you're going to have categories and subcategories, right? And pages and child pages, and then post right, which is your third level deep. But yes, when it comes to the permalink, or the slug, for the post you want to have that is unique for each post, you can't duplicate Leak Repair, for example, as a post slug on two different posts, because it will, but WordPress, by default will put a dash two for the second one, right.

And so on the post level, I've always recommended that you would on the post level or even on a subcategory level. But my point is, you're going to need to have unique slugs, right. And so that's why it's not necessary to have the physical silo. Because let's say that let's say if you were going to have Fairfax County and Prince William County, and then you were going to go directly to like, I don't know, plumbing, let's say, let's just say you're going to try to use plumbing as a subcategory for both. They're two different parent categories, then you're going to have plumbing and plumbing dash two, right, because the second time you try to create that subcategory, it's going to have the same slug, it's not going to work. So my point is, you know, I stopped using the physical silo structure, which is where you see everything in the link. And it started using virtual solid because I don't care if there's a plumbing dash to as a subcategory. As long as it stacked within the higher the way that you build it out in the silo structure. The bots will crawl it correctly to where it won't bleed over from one plumber like plumbing dash to to plumbing, you know, the regular plumbing if that makes sense. They will all be separate containers basically. But you don't have to look at that ugly URL was my point. So it makes sense. So I've switched to just doing virtual silo structure, which again, is just using the post name permalink because that way you can hide all of that stuff that's hard or impossible to reconcile within WordPress. However, that said, there is another way to silo and I can't obviously I'm not going to get into that here because it would take the rest of the time, I'd have to get out my snag and start drawing side siloed diagrams and all that. And anybody that's been in the mastermind knows what an abomination that is. But you can silo also using categories and tags, guys, you can use tags as a way to add for especially for complex silos where you've got perhaps multiple locations, but you've got the same service that's going to be provided in each location. Right? So instead of having location silos, via categories, and in-service silos via categories, which is difficult to do, you can, you can actually use tags to create silos too, right? So you can have like location silos or service or product or service categories, and then use tags as a way to create location silos. And there's, there's a way to do all of that, which is a little bit cleaner. It still takes some planning out guys, a complex silo structure is just what the name says it is. It's complex. And so I always recommend if you're going to do that, that you map it out first because it will take some thought to be able to do it correctly.
Marco, were you gonna say something or somebody? Not? Good. Already popping might pop.

Okay, so But yeah, as far as when it goes down to the post level, yeah, make always recommended that the posts be more like conversational type titles, and the person the link structure can reflect the more like what the title of the post is, right? But if you're just using the permalink, the post name permalink, which is just a simple, excuse me a virtual silo, then it's not going to matter. Because your URLs are going to be rude calm, you know, root domain, com slash posting, even all the way down to the post level, which is deep into the siloed. Right? That it's just going to be posting and at your, at your earlier pages higher up in the silo at subcategory level, it'll be, you know, root domain.com, slash subcategory, or at the category level root domain, com slash category. Right. So it's always just going to be whatever that page that you're landing on is going to be as bright past the first, you know, the first level past the domain itself. And so that's a much cleaner way to build a silo In my opinion, because then you know, it doesn't matter. Because even if you're permalinks, or have the dash twos and things like that, which are ugly, and I always had a hard time reconciling that with the physical silo structure was very difficult. But over the years, I learned that it's absolutely not necessary, you can do it with a virtual silo. So you can hide all that ugly URL shit that happens when trying to do that with a complex silo, it doesn't matter the but still crawls it the way that you build it. Right? So regardless of how ugly the URL is, if you're hiding all that shit, it won't matter. That makes sense.

Where Do You Typically Include The Links To The County Silo Index Pages?

Okay, question two do you typically include the links to the county silo index pages in the site-wide header, navigation footer nav link on the homepage content. Other know, and we talked about this in mastermind, I can't get into this very deep here either, because once again, it's we don't have the time number one. Number two, this is something that we this is kind of stuff we cover in the mastermind. But no, essentially, with a silo structure you want from the navigation, you want to be able to link to your top-level category, pages, right, which are pages, also categories. And then on the category, the top level silo pages, you can link to subcategories. If you have them, then your subcategory pages, you don't want to really link to anything from there, except for perhaps back up to the root domain, like the homepage, and then all of your supporting articles will be stacked or placed underneath each subcategory. And you'd want to daisy chain those together, or link from the subcategory back up to the homepage or to the top level category but not the subcategory. You don't want to create what Marco calls a reciprocal link even on the same domain. And that's about as far as I can get into that right here. Okay. That's changed recently, too, by the way. So again, those are old, old videos, that the principles are still remain valid. But I have absolutely changed my strategy slightly on how I build those type of solid structures out now. And maybe it's time for an update on that.

Should You Create Two Different GMB Assets For Two-Related Keywords Or Separate Them?

Gabriel's up he says, Hey, guys, thanks again, for all the great content plus one here. Missing g plus, yeah, I'm currently working on building a GMB asset for solar panel installation services and solar panel installation course. Should I create two different GMB assets? Or should I use one big asset to rank for both keywords best solar panel installation? A solar panel? Oh, I see what you're saying. So one, is it services? And one is, of course, that's a good question. I mean, if it's a local course, where only people that aren't you're going to be marketing the course to local people then like like, you know, for people to come to a school or a location to learn how to install solar panels, then yeah, I guess you could use it, I would recommend doing it for both. But if you're going to if the course is if you're trying to market that, well, you can always still have a GMB. But yeah, I would probably come if it's for the same company and everything that I don't, I would just keep it all under one entity, one asset. That's my thoughts. But that's just because you can actually accrue more authority that way, then try a separate them. Marco, what do you say?

Yeah, I wouldn't separate them either going to have them on the same website. I don't see why you would need two different GMB. They're totally relevant. So there's relevance there. That's everything that you need. And then pushing those two. I mean, in the course, and I don't want to get into it too much. We show that we show a way where you can do both just through posts. Right. And it's still in in the same GMB. But you know, you post about the course and you post about the service. And you can keep them separate. Yeah.

Yeah, I agree. And again, I would I, you know, I try to reduce assets, if possible, when it comes to stuff like that, try to keep them all housed on one entity, essentially one web entity, right, which would be, you know, a website that you could add, like, we were just talking about silos, for example, right, instead of having two separate assets, it's more work to maintain two separate assets, and you're actually, it's going to take longer to build the authority to each individual asset than it would be to have the cumulative effect of having both of them under one asset.

And if he's using the GMB auto poster or the briefcase, then he can get the RSS feed out and actually going to his T one and use both post right both types of posts, and power up his tier one that way, and create the relevance for both throughout his tier one assets. And, of course, you have to do our way as reloaded, you have to do the drive stack. And you can also stack it in there right to stack targeting each of the what would be top level categories.

How To Keep The Domain Authority (DA) Of Previous Citations Without Confusing Google With Different NAP Data Of A New Citation?

Yeah, um, so the next question was from Steve, he says, Hey, guys, thanks for your time. If I register a domain, and when I go to do the citation, see that it already has citations from the previous owner? What is the quickest way to keep the domain authority and build new citations without confusing you? Okay, so when you say citations, that leads me to believe that you bought a domain that was being used for a local business, right? Because local businesses are the ones that typically get citations being published in business directories, right. So name, address, phone number plus website URL. And so as far as keeping domain authority, I don't care about domain authority. So I'm not, you know, honestly, I'm not going to recommend how to keep the domain authority because I just don't care about that metric. I stopped caring about that metric years ago, it doesn't make any fucking difference. I swear to you if you know how to build relevancy, domain authority doesn't mean shit, right? Unless you have incredibly high domain authority numbers, in which case, then it does have an effect. But for anything below 80, you're not it's not going to make a difference whether you have domain authority or not if you know how to build relevancy. So that's irrelevant, right. But as far as you talking about citations, if you mean, if you just mean links, there's not much you can do. But if you're talking about site, because they're, they're already built to the site, you could disavow them. I know, there's going to be conflicting opinions on that. But, you know, I would also check to see if they're toxic or spammy links, that kind of stuff. But if you're talking about citations, where that domain was being used by different business, and just published citations on the web name, address, phone number, and web and web address, that are linking to that, and now you're going to use it for a new business with a new name, new address, new phone number, new brand, then I would recommend that you would hire a citation cleanup service. Again, I talked about that earlier, like Loganix, or Loganix. I don't know whether I'm saying it right or not. But uh, semanticmastery.com/loganix, that will get you to it's, like I said, it's a bit expensive, but it's hands down the best service I've used for, for cleaning up inconsistent NAP issues, right. So they'll go out and contact all the directories where they find that now incorrect. citation and name, address and phone number. And the requests that be updated, they'll submit the new details. And they'll do that for I think, a total of four rounds. So they'll do it like every two weeks for a total of eight weeks, or something like that, to were like, because sometimes you have to contact those directories multiple times to get them to actually do it. So that's what they do. It's expensive, but it works. And it works, you know, about 70% of the citations that are found that to be incorrect, will be updated. And that's that, I found that to be really, really high compared to a lot of the other services out there that say they can do it that get are pretty much lackluster results. So again, if you're talking about that, when you're saying citations, if you're using that term correctly, and it's listed that web, that domain is listed with another name, address and phone number from another business, and now you're going to use it for a new business with a new brand new name, new phone number, new address, all of that, then you are going to need really clean that up out there. Because otherwise, you're going to create ambiguity. And it's going to dilute your efforts and build new citations is going to make it hard to get results. It's always more important to clean up bad data than it is to build new data, which just dilutes bad data. Does that make sense? Start with that start with the cleanup.

Would You Recommend That The Inner City Pages Have The Same Style As The Homepage?

JOHN says one cousin is a good idea to make the other pages on the site the same style is the homepage. I'm trying to rank the homepage city page for a city but I'm also trying to rank other pages for other cities. Now, do you think it's a good idea to just copy my site tone page style? Not the content, just the style? And if I copy the content, just rewrite? Or is that a good idea? Yeah, I mean, that's fine. As far as like the layout of the page, I don't think that makes much of a difference. I could be wrong. But in my opinion, it's more about having the content unique and optimized for the specific cities that you're trying to rank rewrites are fine. I've done that a lot, especially for lead gen stuff where I'll go out and like by an article, or by five articles, and I'll have each article rewritten three times. Right. So now I've got 15 articles. And it's a lot to have an article rewritten and have a new article written. Right. So that's what I would do is go buy authority content, pay a lot of money for an 800 or 1000 word article. And then I would send that to an article rewriting service and have them rewrite it, you know, three, four or five times. And now I've got multiple versions of that one article. By the way, I always would put in tokens into the article, like for the location name, just put it in brackets put in, you know, in brackets, location, or city or something like that, as opposed to actually putting a city name in there. And that makes it easy to just use, Find and Replace, to be able to swap out location names. Once you know when you have it all rewritten with those tokens as opposed to city names. And then you have multiple versions of the article, each version, you can use the Find and Replace function to replace with a new city name. So it makes sense. It's much easier to do that. So yeah, as far as the layout, that shouldn't make any difference. It's more about the content and what it's optimized for. Okay, and why the web is coming up? Yep. Monday, June 10. 3pm.

Can You Embed A GMB Post?

Can you embed a GMB post Marco says you can. I haven't tried it but Marco says you can.

Marco: I have and still can. Okay, cool.

Bradley: Got a shirt today. Look at that. That's cool. We got to wrap it up in about three minutes. Looks like we're about done anyway.

How Do You Recover A 3-Pack Rankings?

So last question, says a real business with a physical location GMB was ranked in three pack for multiple keywords but is now outside of top 10 only changes where we started GMB post press advantage prs and sent money robot links to and embed to add ID page and G site but never directly to the money site. It may be in Google dance. So we have stopped money robot links in embeds. We will continue to make GMB posts and press releases would appreciate your input and suggestions to try and recover three pack rankings. Um, yeah, that I don't I mean, I don't know without having more detail on it. It could just be a dance, but I doubt it that typically doesn't happen for what you're talking about. Like it was in the top three, and now it's outside of the top 10. Got it something had to have been triggered. See, embed to add ID page and G site but never directly to money site. Yeah, I don't. And also depends on how you set up we had a long discussion going on in the mastermind just recently about how the ad ID page is connected to a money site if you're using a self hosted website for the money site, as opposed to just GMB assets. Guys, remember, if you're just using GMB assets, you can get away with absolute murder. Right? If you're using a self hosted website is the primary website though you have to be more careful because you can't just spam the shit out of your, your your assets that are going to be all linked and pointed back to a self hosted website. Right? Because the rules are different. So it depends on how you have your ad ID page setup is the canonical setup to your homepage. If so, and you're spamming that, which is what money robot is, then you're essentially passing spam back to your money site. Right? So there's other ways to do that break that chain to where it's not spam isn't being pointed directly to your money site, run it through a Google Site instead. Right? So you can canonical lies your ad ID page to your G site that's part of your drive stack, and you're in your money site be linked from within your dive stack, right, so that all your spam links to your ad ID page and your embeds and all that other stuff that you're using total spam for, which is fine if you've got the structure if you got it set up correctly. But if you got it canonicalization to your homepage, where do you think that all that credit is being that credit from the spam is being passed to? Right? So you think about that. So you got it, you really got to know how what you're doing when you're going to use Spam. Spam is perfectly effective. But you got to know how and when to use it properly. Right. So again, I can't without knowing more specifics of your project. I don't know how you've got all your this chain set up. But my guess is you probably have somewhere your spam links are actually being passed directly to your money site somehow some way, which could be through a canonical from the ad ID page. Could be that simple. But it could be more than that to are you embedding your money site into your ad ID page and in spamming the shit out of it. Don't do that. Right. Use your Google properties, which is what we teach. So again, there's without more detail on this specifically, which by the way, if you are in the mastermind, we can take a look at it and analyze it and help you figure out the problem and fix it. Right That's what we do. But can't do that here on Hump Day. Hang out. Anyways, looks like we're done. That was perfect timing. Everybody. Thank you for being here. No mastermind webinar this week, but we will see you guys next week.

Thanks, guys.

Alright man. Bye, everybody. Later


Do You Still Need To Have GMB Listing And Major Directory Citations To Rank a Local Lead Gen Site In A Low To Medium Competitive Niche?

By April

In episode 237 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one still needs to have a GMB listing and major directory citations to rank up a local lead gen site in a low to medium competitive niche.

The exact question was:

Hi Guys, thank you VERY much as usual for the assistance you provide on Hump Days, most of us customers would be lost without your help (smile) . . . . . . . . 1) If you're trying to rank a local Lead Gen site, or Directory site, in a low to medium competitive niche and a low population area like say 75,000 to 100,000 people, can you get away with not having a GMB listing and major Directory citations or are they still mandatory, and if so, can the GMB listing be “”unclaimed”” and can you use a “”fake”” and “”un-paid for”” address at a local virtual office building? . . . . . . . .

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Are Local Citations Still Relevant And How Does It Impact Rankings?

By April

In episode 236 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if local citations are still relevant and how it impact rankings.

The exact question was:

are local citations still that relevant? GMB is dominating now. So how much does it still impact rankings working through all the citation sources like Yelp, Yellow pages,…?

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Is It Okay To Build Citations For A Site’s HTTPS Version Even Though It Hasn’t Launched Yet?

By April

In episode 216 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if it is okay to build citations for the HTTPS version of a site even though it hasn't launched yet.

The exact question was:

Also, Is it ok to start building citations for the https version even though it hasn't launched yet, but should within the next couple weeks?

Thanks for any advice you can recommend. You guys are are AWESOME!

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

By April

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We've got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we're gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I'm starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can't complain. This is like one of those shower thoughts. It's just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it's good to know. Hernan, how are you doing, man?

Hernan: Good. I'm excited to be after Chris all the time. Yeah. I'm really, really excited for what's coming. I'm really excited to have our guest today. Also for POFU Live 2018, it's gonna be amazing too.

Adam: Good deal. Well, I'm not trying to skipper on purpose, but I'm not sure if you guys can see we have Lisa Allen as our special guest. We're gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What's up, man? It's great to see Lisa Allen here. She's a good friend of Semantic Mastery. We've had her around before. She does some awesome automation. I'm not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it's really good to have you here again joining us. It's always fun to have you on talking about what you've been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they're always lined up the way they are. I think it's by alphabetical order by the name in the profile. So it's Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it's always alphabetical.

Adam: No, on my screen, you're Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I'm glad to be here, glad that Lisa is here. We've got an exciting week ahead of us because POFU Live is next weekend. We're really looking forward to that. I'm actually preparing for that now. That's what I've been doing all day. POFU Live members, I'm really excited about it. I'm excited to have Lisa here. It's been a long time since we had her here so it's good to catch up with her again. She's always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there's two or three tickets still available. I'll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you're watching us for the first time, thank you. We've obviously been here. We didn't make up the number. We've been here for 205 episodes. We hope we're here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that's great. If you're watching the replay, that's fine too. Check us out on YouTube or wherever you're watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you're looking for the place to start with us, the Battle Plan, I'm gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who's been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you're ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that's the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we've got Syndication Academy up and running, and since we've been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there's still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren't there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I've just been really slammed this week. I haven't got the lesson done. But I'm hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It's very simple. Hopefully, I'll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it'll be worth the wait.

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Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let's do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven't seen us over maybe for, about a year I guess was the last time we talked, man, that's crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don't mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that'd be the best way for people to kind of find out about you.

Lisa: Well, I'm one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It's just kinda how I got into online marketing, it's how I got into the internet. It's just I see something interesting and I think I could do that, so I go off and I kinda explore what's going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I'm dating myself.

Adam: Just a couple of years ago, it's all right. I've started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it's been quite a while. Anyway, that's just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I've had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn't done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn't like the product that I was selling and they booted me off, all my stores got booted off.

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Bradley: Lisa, you said 2011 or '12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety's help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I'll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That's with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It's funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what's Peter Garety up to? This is a total tangent, but that's just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he's not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I'm assuming that that's what he went into.

Lisa: Yeah.

Adam: That's right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We're up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that's so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That's a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I'm like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I'm actually just been rewriting the whole feed generation so that I can add more features in. I've got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It's gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you're speaking our language, Lisa. Honestly, guys, we promoted Lisa's Rankfeeder before because it's the co-citation tool using RSS feeds. It's amazing. It's super, super powerful. It's very, very effective. I stand by that statement. Anything that you're gonna be doing that's gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

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Lisa: I think you're gonna like it because, like I said, we're gonna … Some of the stuff that I've already added in after I finished rewriting the feed generator is I've added the categories that you get to pick into so that they're actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you're getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you're really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I'll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what's the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You're seeing a lot of movement, different places, and you're seeing a lot of things happening that people don't necessarily like, you're seeing a lot of censorship, you're seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you're seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It's like the government isn't big brother anymore, but they wanna be.

I think you're gonna see, and I'm already kind of seeing movement, this is outside of Google's control and outside of Facebook's control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don't want you to backlink,” and “We don't want you to do this,” and “We're in control of whether you rank for anything or not.” I don't know any SEO person who actually says, “Yeah, you're right. You can have total complete control over everything I do and say.”

It's like, we find a way around. I think you're gonna see that there's gonna be as they've kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you're really gonna see that there's gonna be a lot of movement outside where people are gonna go, “Well, I think that's a little bit too far.”

Adam: Yeah, definitely. It's funny, I think me and Marco came across that article at the same time, but there's one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it's called Solid through MIT. Have you heard about this?

Lisa: No, I haven't heard of that one yet.

Adam: Yeah. Just check it out afterwards. It's an interesting idea, but it's that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn't really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don't know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You're already seeing movements. A lot of people are moving away from them as their search engine when they're doing their own personal things. I mean, I haven't used Google as my search engine when I'm actually doing research for years. I mean, I've been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there's a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I'm just curious, what are some of the new YouTube-, sorry, new YouTube, that's showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What's that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don't know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they'll just take over what you're creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They're selling a lot of that. Let's start our own.” I mean, they've kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It's real.video. That's not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

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Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It's started by a guy who got deplatformed by Google. It's not a fully developed platform yet, but it seems pretty good for what he's already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they've got kinda sharing capabilities and some other things. I think that's someplace that really you should look into, particularly if you're running content that maybe Google's not gonna like very much.

BitChute is another one, although I think that one's kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I've looked at. As far as like Facebook, there's a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I'm in Minds. It's over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It's basically over 100 million people. Come on.

Lisa: Yeah. They're kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can't really be tracked and can't really be blocked from making your payment. So there's a lot of interesting things that are going on where people are just kinda going, “I've had enough.” People are starting additional things. It's kinda like people never really thought that MySpace would ever die, but it did. I think you're probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that's an interesting-

Bradley: It's gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there's gonna be some movements, some changes made.

Lisa: Yeah. I've been shadow banned on Twitter. It's like you go and you post something that's relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That's when you know you've been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they're not gonna … So, anyway.

Bradley: Yeah. Well, I think it's something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That's true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I'm just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what's going on right now, we touched on a little bit, so if you've got some big stuff coming out in like a month, I don't want or expect you just spill the beans right now, but you can you tell us, and if you can't, that's fine, but what it is that you're kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I've been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I'm doing RSS Authority Sniper 3.0. This is going to be considered a major release because it's gonna have some really nice extra features in there. That's mostly what I'm working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that's most of what's right there.

Adam: Good deal. Well, I know, like Bradley said, we'll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That'd be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She's one of the greatest people as far as support and products go. A big thank you.”

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Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it's good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I've been going back and forth with other people. It's more on the coding side and how you see things. The thing is that I've been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you're doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I'm not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I'm doing a total rewrite because I didn't like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there's things in there that I've just never liked and just thought, uh, that just really bothers me every time I'm in there. But to rewrite it would take so long.

But no, I don't really think Google is broken so much. It's just philosophically they've kind of shifted out of the, do you remember when their motto used to be don't be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they've decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It's absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone's watching, if you have any specific questions for Lisa, please pop them in there and then we're going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You're gonna like them.

Bradley: So hold your breath is what you're saying?

Lisa: Yeah.

Adam: Stay tuned. We'll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you'll really, really gonna like how you're gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you're busy and got a run, we understand, but we're gonna kinda switch over and we'll do some Hump Day Hangout questions.

Lisa: All right. Well, I'll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I'm gonna grab the screen and we're gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I'm gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it's very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That's up to you, Nexxus Designs. It's entirely up to you. It's a personal preference. I don't think it's an issue to post the full text only because, well, for two reasons.

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Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you're gonna be syndicating the full text of the post. Number two, is if you're using our standard Syndication Network setup, there's only three blog sites that we're syndicating to. So there's only three sites to get the full-text post anyways, right? That's Blogger, Tumblr and WordPress. So it's not an issue.

Essentially, I always like to leave full text posts because, again, it's only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you're trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you're promoting within the post, if that makes sense.

However, if you want to just go summary, that's perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you're ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won't get any of the internal links that we're within the post body, if that makes sense. Which is still fine because now you're funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you're trying to promote.

Again, it's 6 and 1/2 dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it's just usually a paragraph or a set number of characters and then it's just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn't look spammy. I want it to look nice, right? That's part of the reason why I like the full text post. But again, it's a personal preference, it's not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter's up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I'm gonna be doing some updated training for Local Lease Pro members. I'll probably just host a webinar, guys, and invite all the Local Lease Pro members. I'm gonna be talking about some other stuff. I'm working on some other methods right now to push the GMB Maps listings into the 3-pack if they don't appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you're going to attempt that aren't going to rank right away. But don't abandon those, you can certainly get them to produce results or generate leads, but they're gonna need a little bit of additional work. So that's some of the stuff that I'm gonna be covering in update webinar. It will likely be in November before that's available though, guys, because we got a ton other stuff we're working on at the moment.

I'm still testing some new methods too. I can tell you one thing I'm really excited about. Lisa's product coming out because I guarantee you Lisa's product would work very, very well with this Local Lease Pro method since we're gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa's product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that's good against duplicate content.” Okay. Nexxus Designs, I'm gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It's only a problem if it's on the same domain. If you're publishing the same article over and over again on the same domain, then it's a duplicate content issue that can create Panda penalties. But when it's republished on external domains, it's not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

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Again, guys, I don't mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don't worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn't work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here's the thing, Judd, if you bought it from us, sure, we'll take a look at it. If you bought it from someone else, to be honest with you, I'm not gonna spend the time looking at it and I don't think any of our builders or anybody on our team or support staff would. Because if it wasn't built to our specifications, it's basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don't know. If you bought it from us and you're having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don't provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you're a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you're part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they're either swarm or that's not their style, there's something else that they're doing and whatnot. So that's a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that'd be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There's nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It's a basic manager that basically monitors the networks to make sure that properties aren't down, it'll alert you if RSS feed stop detecting new items, things like that. That's over at Serpspace.com. That's the network management. You can check that out too, if you'd like. Again, that's just a very simple service. It's more of a monitoring service than a management service. It's beneficial when you've got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it's just one channel that gets shut down. It's not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we're seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google's taking to remove or to completely shut down Google Plus. But it's only one property, Chris. Don't worry about it. It's one property out of what, two dozen? It's not that big of an issue. I wouldn't sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we're gonna be probably shifting or changing how that's handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I'm gonna make a note of that right now.

Marco: Yeah. While you're making a note, let me just say that there's plenty more Google properties that we can abuse besides Google Plus, which we do. If you're a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you'll add citations lesson in LLP Local Lease Pro?” I'm hoping to add that today. If it's not done today, it'll be done tomorrow, Peter. It's just a quick lesson, very, very simple. I'm just gonna point you to a resource that's affordable for monthly citation packages, which is what I recommend. But I'll create a quick video explaining it too, okay? It should be there today. If not today, it'll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we're adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that's all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn't affect Rankfeeder unless you're using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn't affect that at all. Right?

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I mean, there's still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren't even RSS feeds, they're just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they're not one-shot and you're stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you're using Google My Business stuff, it's for local, if you're using our autoposter, which generates a RSS feed from the GMB posts, that's something else that you can include. There's a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn't worry about it, guys. Google Plus is not that big of a deal that it's shutting down. That's the nature of the internet marketing world, right?

Lisa: Yeah. I think it's really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don't think it ever really caught fire and really caught on. I think that's why they're dumping it. I'm kinda surprised they didn't dump it sooner because it just didn't do that well.

Bradley: Yeah. It's interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google's killing Google Plus,” this and that.

For years I've seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google's products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google's products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn't think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They've been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it's greatly appreciated.” You're welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I'm not sure I understand, Gordon, what you're saying. You're saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they're available and they're both indexable which means they're public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don't have to be logged in through a profile to see them, unless they're just not indexed yet. But just be patient, the windex provided you guys some content on there and they'll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There's things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It's a great asset.

Bradley: I'm curious because I haven't worked on this project in months. Yeah. Right there, it's Mario's-, excuse me, right there, it's the business site for, this was the case study I did for Local GMB Pro and that's the business site right there. That's the GMB website right there, guys, and it's ranked number two for the brand search. See that? Yelp outranks the brand search, that's crazy. But there you go, business site right there. So, yes, it will rank.

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Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you're targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don't know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don't know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they're terrible for the mobile algorithm, a lot of them are. They might say that they're mobile-friendly, but they're just coded really poorly. Again, I'm not a coder so I don't understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don't perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I've even stopped doing that because, honestly, I'm not even really building, I'm doing everything in GMB now, which is all GMB code and it's all mobile responsive and mobile-friendly and everything else. I'm not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I'm with you. I haven't built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they're mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I'm sorry, but dude, we're doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That's it. Guys, I'm not trying to discourage you from creating WordPress sites. I just, honestly, I'm building my business completely within Google right now, just because they're free, number one; number two, it's easy and fast. As long as it's working I'm gonna do it. I can always go back to WordPress as needed. There's a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It's just a lot of stuff that I'm so glad I'm not having to build a bunch of WordPress sites right now. It's been refreshing.

Is It True That Google's Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google's recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they're saying is the mobile, they're basing desktop and laptop search results now off of the mobile index. Unless you've got sites that just don't respond well at all for mobile, for example, they're not mobile-friendly, the text is too small and you can't click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it's based upon the mobile first index or the mobile index first, essentially.

But if you're using stuff that is responsive and it passes like that, there's even a tool that Google has for testing that, then you shouldn't really have an issue. Right? I mean, at least that's what I found. What I found was really interesting is you said it doesn't change the fact rankings, it doesn't change or affect ranking much.

But what we've been finding, especially because of the GMB stuff that we've been doing inside of Google My Business, is that we're really speaking directly to the mobile algorithm with GMB posts and all the stuff that we're doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we're able to get results even if they're ranking, and I'm using air quotes, doesn't show that we're ranking well, we're still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren't ranking well. So explain that.

Well, that's because we're tickling the mobile-first index. That's what Marco calls “the google tickle.” Right? That's one of many that we have. But that's exactly what we're doing, is because we're using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they're searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We've been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It's awesome because, as I've mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That's always how I optimize for everything up until this summer. Now I'm optimizing for just the general product or service keywords and I'm getting crazy results. I'm generating more leads now than ever because we're able to get those short tail search queries, we're able to get results and get traffic from those because we're talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they're searching for a product or service outside of where they're located, like in another area that they're going to be going to, typically, people when they start to search for a product or service from a mobile device, they'll start typing their query and then they're just gonna hit whatever the suggested phrase pops up that Google suggested to them that's closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that's what they're tapping on now and that's what our content is optimized for those terms without the local modifier because of where we're publishing the content is within close proximity to that searcher. Right?

Again, it's a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you're basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That's why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can't really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there's a direct correlation with activity, and then even in organic, it brings up the organic rankings.

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Bradley: Yeah.

Marco: I mean, you can see it. You'll see the amount of keywords that you're ranking for blow up in search console. To the point where you're ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that's right there. If you just look at organic, you would never know how that was done, but we know that we're doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we've kind of talked about this in some of our other groups, guys, but I don't want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it's most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you're gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that's why it's all mobile stuff, guys. It's all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you'll start getting more and more traffic for those. It's crazy. It's like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It's crazy. It's just like Google's giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don't know how long it's gonna last, but while it does exploit it. Okay. Jordan. What's up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don't think any of my partners are either. “Needing help with a potential client, either white-label or we'll give them to you for finder fee, and I don't wanna learn that mess.” I don't blame you, Jordan. “It's not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up [email protected]

Hernan: Isn't Jordan on the Mastermind?

Bradley: I'm sorry?

Hernan: Isn't Jordan on the Mastermind?

Bradley: No. He's in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you're in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I've sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you'll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg's question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don't worry about it. Most of them are probably indexed, they're just in the supplemental index, because that's the nature of Press Releases. Because it's the same content, right? Guys, don't associate duplicate content penalties with this, with what I'm talking about here because that's not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what's called the Supplemental Index.

I'm going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don't know, just a couple days ago. Anyways, you can see that that's the full title of it, right? That's what's showing digital journal. It's the only one that's indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don't see six displayed, I see one, unless they're talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there's five of them that are showing as indexed. By the way, that's why, this was just published 12 hours ago. That's why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it's likely that there will be dozens and dozens of results. They're probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don't worry about getting them indexed, Greg, you'll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That's a lot of additional work. Don't worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they're put in the Supplemental Index, it doesn't matter, Google knows about them. Trust me. So don't worry about that because you're just adding additional work, you're over-complicating, which you don't need to.

Okay? I'm not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you'll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they're indexed or not, it doesn't matter, Google knows about them and is giving you credit for them. We've even tested no index PBNs, guys, and it's worked. It's given us boosts.

Again, don't worry about that, you'll drive yourself crazy, Greg. All right. We've only got about five more minutes, guys. I do have to leave pretty much on time today. So we're gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco's webinar?” Yeah. Guys, it's coming. Everybody relax. It's coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

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Marco: It's not only the replay, I'm putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I'm also giving them tutorials for CloudFlare and S3 buckets. I'm trying to put everything together. It doesn't help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn't help, guys. It'll get done when it gets done. As soon as it gets done, it'll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That's freaking awesome, Scott. I love that you posted that. That's amazing. Guys, I mean, it's crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I'm sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it's sitting in position number four and I still haven't done citations to it yet, I haven't really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn't even been applied to that yet and I'm already in the number four position in maps. So think about that. Scott is just validating what I've been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you're using our service.

So far, about 60% of the time, for me, that's all it takes to get into the 3-pack. Doing the other stuff that I'm doing right now, which is the GMB posts press releases, and then monthly citations, I'm seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren't pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That's all it takes.

We're also working on some additional methods right now, guys, for pushing those listings that aren't popping into the 3-pack. Yeah. I'm working on some other methods too and I'll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I'm gonna answer Jeff Sass's question and we're gonna wrap it up because we're at the 5 o'clock mark and I have to go and I'm sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you've seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven't seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that's already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he's a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven't pimped your research service yet, do so now. It rocks.” I'm assuming he's talking about the keyword research service yet. Is that available? That's live in MGYB now, isn't it?

Marco: Keyword research? No, it's not live yet. We've done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we'll have a few keyword research projects available that you can take advantage of. But, yeah, it's coming. It's just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I'm not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He's talking about Local Lease Pro. “What is the best way to bill or charge the business?” I'm pretty sure that's covered in the training, Eddie, but I'll double check when I'm in there adding the citation lesson. If it's not, then I'll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I'll make a note of that if it's not in there and I'll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We'll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you're gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

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