How Do You Best Set Up Dynamic Phone Numbers For Different Citations?

By April


In episode 272 of our weekly Hump Day Hangouts, one participant asked how to best set up dynamic phone numbers for different citations.

The exact question was:

Business Citations: GMB allows for “”Primary”” and “”Additional”” phone numbers so that we can use a tracking phone number. However, other directories demand that whatever phone number used on the directory citation has to match the website. So, if we are using dynamic phone number swap (CallRail) on the website, the directory citation phone number will never match the website. How are you guys setting up the top 40 to 50 citations these days and getting the best use of call tracking numbers?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 272

By April

Click on the video above to watch Episode 272 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Adam: Well, I guess we are live! Hey everybody, welcome to Hump Day hangouts Episode 272. I cannot see everyone right now. So I'm going to assume that Bradley's on my top left and we'll start with you and see how things are going Bradley, what's you up to today?

Bradley: Busy. Busy. Busy working, you know, working hard or hardly working now. I'm working hard. I've been working hard for the last couple of weeks, man. I'm, you know, after the holiday that you know, one month really fight, five weeks between Thanksgiving and New Year's not nearly as much gets done as I had hoped. So January is always like, and I'm sure everybody kind of tries to hit the ground running and that's what I'm trying to do. And it's been putting in long days like 12-13 hour days. Bbut you know, it's exciting because I'm seeing a lot of growth. So it's a good thing.

Adam: Good deal and not spoil one of the announcements or anything but I know you've been cranking out some of the content to 2xyouragency which we're going to touch on that but I believe the new stuff just hit today, right?

Bradley: Yeah well, we just got the training for this week to add it split up edited I don't know if it's actually been added to the members' area yet but it will be within the next 24 hours or so. And yeah so I mean it's crazy because I put two hours in last week on you know the video and end up getting chopped up but it was a nice long lesson. Then this week was almost not 90 minutes in total. So it's you know, I'm putting a lot into this for the inexpensive price don't let that fool you. There's a lot of really really good information in this so

Adam: outstanding, quote Well, I'm going to go in the order I remember it so Chris, how are you doing today?

Chris: Doing good. Unlike Bradley. I'm just like still recovering from a vacation from snowboarding.

I love your idea stays on it kind of through Christmas. You know do a little bit here and there and then go take a like a mid-January vacation. I think that's a good idea.

Chris: is also like half the price. If you going on vacation Christmas, everything is expensive. Right now every single stream, so good point.

Adam: Outstanding. Well, Marco, how you doing today?

Marco: Sorry, I was muted. I'm good. Can you hear me?

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Yeah, yeah, I am, would you actually, I see that you're living a taste of my life. Except for Costa Rica. Costa Rica is all that without the humidity. There we go. That actually that sounds amazing sounds about say, yeah, it's kind of it's a little humid for me. Well, that's except if you're on the coast, of course, because we have the Caribbean, which is the rain forests. So you can expect humidity and of course in the Pacific, but where I live, which is the Central Valley, it's surrounded by mountains. So think of Puerto Rico and all you're seeing but without the humidity, and that's Costa Rica.

Adam: All right. That's it. We're going down to Costa Rica. You guys got to do a Hangout from down there. Awesome. Well, real quick, you know what we touched on with Bradley. We were talking, he rather he was telling you about the training. And Bradley the series you're in right now what you know, we've got kind of three pillars of the training? And right now you've been. I don't want to spoil it. I'm gonna let you talk about it. But you know, you're talking about prospecting and getting clients, right?

Bradley: Yeah, well, it's 2extra pipeline is the first. It's cut the entire training is going to be three different sections. So there are two extra pipelines, which is really the first four weeks, then the middle is two extra results, which is about being able to get repeatable and reliable results. And in 2xyourbusiness is the last four weeks, which is about really scaling and learning how to and outsourcing and using third party fulfillment providers you know, that kind of stuff, so that you can really scale your business.

So the first section is called to extra pipeline and that's all about prospecting sales, developing successful habits, that kind of stuff. So that's really where we're at now. And I think that's, that had to be the first part because and last week's training was about mindset and developing successful habits because you have to have the correct philosophy, right? The correct mindset in order to stick to it and do what you have to do to be able to generate the kind of leads that your business needs in order to be able to pick and choose which kind of clients you want to work with only those that are the best fit, the ones you're most comfortable with. All that kind of stuff I hear too often from our members at their biggest roadblock to success is not getting enough clients that client getting, like, that's the thing I struggle with the most. And then I asked God, well, how many proposals have you made in the last month and you know, if you get a five out of them, they're, you know, they're doing really, really well. And you should be making five to 10 proposals per week. Do you know what I mean? And there's a way to do that if you if your prospect and you have the correct mindset and you build the systems and processes and that's really where, where we're at this for the first four weeks, we're two weeks into it. So we got about another two weeks of that to go.

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Adam: Good deal. Yeah. And then for anyone who missed out, you can still get in at Go check that out. People have already gotten started on the training, we got some really cool bonuses as well. So definitely, that sounds like what Bradley was talking about just now. Sounds good. And that's definitely something you should go grab.

Cool. So are we good? Do we have anything else?

Oh, we definitely do. We definitely do. So just real quick, I did want to talk, you know, we gonna keep it short this week on our I am before I run off here, but you know, we talked about it in the mastermind. We talked about it on Hump Day Hangouts, and you know, getting the services done for you. And part of what you're going to be talking about Bradley in 2xyouragency is how do you scale because, okay, let's say you fill your pipeline. Now, what do you do when you have, you know, you've gone from two clients to 10 clients, and part of that is getting the services and you know, not everyone we talked to provides SEO Services, but a lot of people watching listening right now I know do that and the place where you know you Yeah.

Don't ever tell anyone you know, you have to use the sole source. So you should rely on one thing, use the best services you have available to you. And that's part of why we developed Mt. wipey. There were services that we wanted to provide for ourselves internally. And then people started asking for them, we said, okay, well, if we can do this, then we can provide these services, we can train the VA is like we have previously, and we can offer these services outward. So you know, you don't have to wait till you have 10 clients. But if you have clients, then you know, you should be outsourcing it to MGYB, or if there are services that we don't offer, first, tell us so that we can create the services, but then, you know, find another provider to go do that. You know, and again, we just, we talked about this a lot, because it's important. This is one of those things that you've got to start doing if you do want to grow. It's correct.

Cool. So now we're, I think we're good guys. Anything else? Want to talk about real quick, and that was it for me.

Good. We got lots of questions. So let's get to the question. Sounds good. All right.

Grab the screen.

You guys confirm when you see it.

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How Do You Best Set Up Dynamic Phone Numbers For Different Citations?

Good to go. Good to go. Okay, cool. All right, so Roberts up first, he says business citations GMB allows for primary and additional phone numbers so that we can use a tracking phone number. However, other directories demand that whatever phone number used on the directory citation has to match the website. So if we were using a dynamic phone number swap call rail on the website, the directory citation phone number would never match the website. How are you guys getting up to the top 40 to 50 citations these days and getting the best use of call tracking numbers? Okay, well, the way that dynamic number insertion works, as I understand it because I do that with Google ads, but not I don't use the call rail code to do that I use Google Ads code to do that or and now I just you set it up really simply with Tag Manager. It's really easy to do now, but you used to have to add like a specific code to the site.

And it doesn't actually. It doesn't actually overwrite the number on the site unless certain criteria have been met like this like a lead source, for example, like coming through the Google ads, but I click through from the Google Ads platform when that when the page loads, Google will rewrite or display a different phone number, which is a tracking phone numbers for conversion tracking purposes, that instead of showing what the actual phone number that is published on the website is, so I'm assuming that that's how call rails work, or call rails dynamic number insertion works. I don't know that to be sure, because I haven't looked into it. But I'm assuming that that's how it works. And if that's the case, you shouldn't have any problem with the phone number matching the citation that's also on the website. Where the problem would occur is if you're trying to put a tracking number in the citation. That's not published on the website. That's not the regularly displayed phone number on the website. If that makes sense.

Because, as you just said, the citation directories, a lot of them are going to want the phone number that's actually listed on the web. So if they just go directly to the website, they should see whatever the phone number is listed on the website. It shouldn't be any dynamic insertion, right? If it's a direct visit, but if it's coming through a Google ad or something like that, then it should change. So my point is that you shouldn't have any issues. And the reason I say that is because I have, you know, a lot of different clients and lead gen properties that I have the dynamic number insertion Google Code on, but I also build citations, and I have no problem getting the citation and directories to accept the citation with the phone number that's listed on the website, even though I'm using dynamic number insertion code because the only time that that number change is when somebody clicks through from a Google ad if that makes sense. So I don't know that that answers your question, but I'm assuming that it seems to me like you're saying there's going to be a problem when there shouldn't be in my mind, at least if I'm interpreting the question correctly. Does anybody want to comment on that?

Marco: No, I think that was perfect. No, because let's move on. Yeah, you shouldn't have any issues man, seriously. But if that's incorrect as far as what up my analysis or interpretation of your question, then please clarify below. We'll get to it.

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Can You Use The Same Verified GMB Address For Different Business Entities?

Kyle says, Hey, guys, I have an affiliate website that I've been growing over the last two years when over the last two years and when I first discovered your channel, I created a verified GMB at my home address to solidify my brand entity. Now my wife wants to start a baking business out of her home. Can she still create a verified GMB? If so, under what address? Similarly, if I create more affiliate sites in the future, how do I verify a GMB for each of them? Thanks. Well, that's a good question. You know, if you'd have to probably talk about your postal carrier to make find out if they're, they'd be okay to do this. I haven't had any issues with it when we've done this in the past, but, you know, say like, what I would say your address is 123 Main Street. And that sounds more like a business address. But let's say that's your home address, then you could say 10123 Main Street, you know, one of 123 Main Street be so that it's like sweet numbers essentially. So that could be one way that you could use the same address for, you know, multiple GMBs without it because it would be unique at that point, right? Or you could even do something like that you could talk with your postal carrier to find out if they would still deliver the mail if you had added, you know, like an A and a B to the end of your street address. And a lot of times they won't, it won't cause any problems. I haven't actually heard of it ever causing any problems, but you'd want to double-check and make sure that your email is still going to be delivered. So that's one way that you could do it.

Um, the other thing I would recommend, though, is not to create additional GMB sites or GMB profiles for each affiliate site in the future, there's really no reason to do that, why not create one brand and then have multiple affiliate sites under that brand? That's kind of what or affiliate type projects? I mean, I guess if it's if there's no relationship between them whatsoever, then it would make sense maybe to have different things. But um, you know, I wouldn't recommend that for affiliate stuff. Unless you're building like a big brand for something or another and, you know, I don't know what type of brand you're going to build as an affiliate, but you could build an affiliate brand that could have, you know, promote multiple different types of products. So that's, that's what I would do and we're actually working on building a brand name for that marketing business or whatever you however you want to call it. So Marco, what would you do?

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I would do exactly what you said I was thinking about this and I would brand, the affiliate remembers Jason Quinlin, Mastermind member for a long time, then he fell off, but he created shiny object review. And he was ranking all over the place for a whole bunch of different things. Of course, it was all digital marketing or SEO related. So they had some kind of semantic relationship. However, I'm thinking if you're, I don't know, you have we review you calm, then that brand could potentially review everything. And I think that you can get away with that as long as your schema is correct on all the different categories that you go into. Or else if you couldn't do that, that then directories just wouldn't work with the directories and we know that directories work really well. So if you think on the directory model and you this is thinking that they're unrelated right that your affiliates are going to be all over the place. You want women's shoes. You want leather goods and I also review SEO products that you could take care of that by associating each one to the brand, through your structured data. That's what structured data sport, creating a relationship between the main entity and all the other sub this call. I'm going to call them sub-entities for lack of a better word in the other categories that you and you could do that on a page basis. You could do that on a per post basis, different authors, wherever it is that you decide to set it up. This would be perfect what Bradley said.

Does GMB No Longer Allow P.O. Boxes?

Now, I'm looking ahead to the next question is: is GMB no longer allows P.O. Boxes? I don't think they ever did allow it. They never were never it's always been against the terms of service using a peel box. That's why we go with PO Box with the street address and that would actually take care of your affiliate problem if you want. Separate GMB is for each one of your affiliates. The post office, as a matter of fact, I did one not too long ago, they still allow you to go in and ask for a post office box with a street address. Long As You fill up somewhat, most of them don't know why. So you have to fill out that the PDF file and I can never find it in my bookmarks when I need it. But it's just a PDF that you can print off and fill out and submit and it doesn't cost anything else to use the street address guys in you know that they had they're supposed to have the forms at the post office too. So you don't even need to print it out it just save some time. If you do, just tell them that you want to use the street address option. And I've only had one post office out of dozens that I've done that at that it said that they didn't. They didn't allow the street address option at that one particular post office for whatever reason, which I think is bullshit if it's the United States Postal Service, which means it can be done at once. It should be able to be done at all of them. But you know, you can't fix stupid

So, but yeah GMB we've never condoned or endorsed trying to use p o boxes because I know at least from all of my experience if you whenever I had ever tried to enter in a P.O. box they would immediately reject like it wouldn't allow it to proceed was setting up a GMB so when you get a red warning sign about the address not being in the correct format, they won't allow you to enter it. So that's how you get around that as you go get a P.O. Box with the street address.

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How Do You Make Video With Jump Links Without Timestamps On The Description?

Okay, so there you go. Next is Mike. Mike says Hello beautiful people on a mobile search. I've got this result video with jump links to timestamps. Do you know anything about it? How can I make it? I don't see any timestamps inside the video descriptions. Maybe Google was using the text appearing on the screen. Take a look at this. I have no idea we'd have to go and type that out and go make that search and see how it looks. Different phones may get different results. I have no idea how that's interesting. Yeah, I'm not into YouTube that much. To know why it's like I can't answer that other than I'd have to go and look, and I'm sorry, we don't have the time in this forum to go that deep into this. If you are in the mastermind, though, we would definitely go and take a look at this and tell you how that how that's going on. I am curious, though, is it 6600 dash P. I'm just curious. Does that showing desktop to or just mobile?

It looks like a mobile. Because this is not showing timestamps? Well, there's not just one featured video either. Now there's always that carousel. Yeah, so it doesn't show on desktop, but it does. In mobile. That's interesting, huh. I've never seen that. And there are no timestamps in the description, huh?

No, there's not. That's interesting. Yeah, I don't know I'm not we'd have to go down a rabbit hole. And this isn't the time or place for it. If you're in the mastermind, we would definitely go in and take take a look and try to come up with how this was done. Probably transcribed. I would guess. Yeah, I mean, that's what I was just looking at the transcription but that doesn't even match up. The timestamps in the transcription don't match with those there. So I don't know. That's interesting. That's something would be cool to take a look into. But I agree we can't spend all our time on this right now. But sorry, I don't know the answer to that. That's pretty interesting. That's the first time I've seen that. That'd be a good question for me to direct Michael bows or something because he's the YouTube ninja now.

Video Suggestions For MGYB Dashboard

Alright, so sorry, but that's pretty interesting to check into anyways, Nathan's up, he says, Hey, guys, this is just a suggestion. Okay. I read through this earlier. He's basically asking for us to provide tutorial videos on how to fill out the forms for data for MTV orders, which I think is been on our to-do list is that correct?

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Those questions and those are the ones that should be directed directly to support at Yeah. Because it has nothing to do with SEO, and they can provide you the guidance that you need. Yeah. And yes, we are planning to have leaders who are planning that you have to remember MGYB, was done on the fly when we separated from certain things. Yeah, and I mean, it was done in record time and we're still going through growing pains and one of those is that we have all of these services and all of these demands by people to have all of these things ready and which we do, but you know, we had to cut corners and those would be the explanation videos that you're requesting, which we are planning to do.

But this question definitely belongs to support and you will get help with that either going directly to Dadea, or Roselle, who's fantastic but with customers over at end up to rubble. So chimes in from time to time and they'll take care of you.

How Do You Deal With Revenue Share As Far As Making Sure The Contractor Is Being Upfront With You?

Dan's up, Dan says, How do you deal with revenue share as far as making sure the contractor is being upfront with you? Do you ask to see the invoice for the job and then get a percentage of that, or do you take a percentage of the profit? It depends on the arrangement. Dan, like what Tree Service contractors? Yes, I guess 10% of whatever the contract price is. However, I have made exceptions where if there are material costs involved, then I'll tell them it's 10% of the contract price minus the mid so 10% of its the contract price minus material costs than 10% of that because it's, you know, most Tree Service stuff is not a lot of there's it. Besides, it's the main labor really, that they're paying. So I get 10% of that, however, on revenue share where I've done like revenue share with remodeling companies, for example, I've gotten 10% of the profit margin on a job instead of the contract price. It only makes sense because if you think about like a kitchen job that costs $35,000 for the full contract price, but the profit margin for the contractors only 20%, then they're making $7,000 in profit off the $35,000 contracts.

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So they're certainly not going to give me 30 $500 10% of the entire contract, right, they'll give me 10% of the profit instead. So you know, that it just depends on how you work it out as far as how do you verify and how do you trust? You have I mean, that's, that's why I don't recommend doing revenue share with any contractor or I just, that's the only time I've ever done is with contractors with any business owner and until you develop the relationship. Or if you get some sort of, you know, concrete, written agreement that kind of spells everything out, including access for you to verify contracts and stuff like that. Because you can get burned really easily and doing revenue share models where people without confirming or verifying what they're telling you is true. And I know that through experience, I used to offer revenue share right out of the gate until I got a lot of leads that were, you know, jobs that were stolen from me essentially because they were completed and I never got paid for generating the leads because the contractors were lying to me. And that happens and the way that I overcame that was to use a telemarketing like outbound call center that would disguise the calls as outbound surveys that would call the leads that had come through my you know, my lead gen sites and just say, Hey, you know, we're calling on behalf of and whatever the company's the lead gen company's name was, and say we were just following up customer satisfaction, sir ready to find out, you know what it was about the offer your the estimate that we provided that you didn't like, you know, what was it that caused you to go with another company, and this just and they would disguise it as a survey like that. And what would happen is sometimes the people that they would call the leads at the call center would follow up with would say, “Well, now wait a minute, we did hire you, we, we did end up having you do the job for us.” And then I would go back to the contractor and say, you know, confirm with what jobs you did last month, and they would tell me and if they would leave, you know that one or however many jobs I knew that they did out then I would call them on it and fire them on the spot and then find another lead another service provider.

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So you know, the way that I've learned over the years was not to offer that until I've developed a relationship. So the way that I do things when if you know I've either do on a pay per lead basis with a service provider until we've developed a strong relationship where they've paid on time communication is good. You know, we don't have any issues whatsoever they're easy to work with, then I might offer them a revenue share option. But again, it has to I have to have a gut feeling and a good relationship develop professional relationship, but one developed with him before I'll even offer that because otherwise, you have to have right out of the gate, you have to have agreements in place where you can verify such as seeing copies of the contracts and things like that, you have to spell all that out upfront, or else you will get taken by these people. Which, by the way, I always thought it was really stupid for you to know, most of the time I would get stolen from it was from Tree Service contractors. And I don't mean to paint with such a broad brush because Tree Service has been very, very good to me, and the lead generation business, but a lot of Tree Service guys are just, you know, have been, they're just not very honest. And so a lot of them would steal from me and I never understood that because that's like killing the goose that lays the golden egg. You know, if I'm generating leads for your business and you own have to pay for them when you've closed a sale and actually made money from that lead. The only time you have to pay for it why the hell would you lie about it and close jobs and not pay for that lead just to get caught and get fired? So that lead source now dries up? Do you know what I mean? But it happens and people will take advantage of you if you allow them to. So, Marco, I know you probably got something to say about it.

Marco: Yeah, like right up front. You're gonna have to ask for transparency. You have to ask for what Bradley just said. Yeah, you have to have everything available to you so you can confirm what's yours and what what what is one of the things that I have to have is my phone. I don't care what the end phone that it rings true but it has to ring through my and I use you guys know I use call rail I love call rail and everything that they have to offer. But I have to have that go through that. Now that just controls that it doesn't control who goes through the website, right. You have no control over that unless you get your phone on the website, which is a little harder to do, because then there is just a lot of things but at least if they're willing to bend on on these things and they're willing to work with you, then you know, you can have a working relationship. If you get a flat out, flat out or they're just avoiding the question altogether, and they give you a song and dance routine, just walk away. That's right walk away because the person you can gauge it right up front, whether these people are going to be truthful with you, whether they're going to be you know, be upfront about how much money you're making them, and how much money they should pay you.

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Bradley: Agree. He says when you get paid when they get to work, or when they finished up when I always just asked for payment once they get paid. So again, but Tree Service guys, a lot of times a con, the job will get done and it might be two weeks before they get paid. And depending on who the customer is. You know who hired the tree service contract or sometimes they're property management organizations and it can take six to eight weeks to get paid. Sometimes its construction site, the site development companies so like occasionally we'll get really really big job where we got to go clear cut, you know, lot do a lot clear lock clearing or clear cut a lot for construction for development, you know, and something like that could be a $35,000 job and so it could take you to know, it could take two months to get paid. That happens you know, sometimes you'll be dealing leads will come through after a storm and they have they're the jobs will be paid by homeowners insurance companies and sometimes they take a while to get paid. So, you know, I just always tell the contractors just to pay me when they receive those, the payment for the job. So that's how I do it, but you could work it out any which way. You know, it really just what I like about it, guys. It's just like, kind of like real estate deals in that you can. As long as you have an agreement, everybody agrees on everything you can spell out the terms of the arrangement of the Front, get it in writing, and now it's legally binding. And that's how you can proceed. So you can do it however you want. But just make sure you spell those terms out upfront. Right.

What Is The Best Link Package For @ID Pages?

Dan's next question is what is the best link package to throw at the ID pages? I've built many of them out and now need to throw links at them. Can I get away with using fiber GSA links? Or would you suggest something else? Yeah, link building an MGYB Dadea, our link building manager who has been working for me for I think seven or eight years now. He is a master at link building and everything that he has developed has been specifically for our methods. So everything in MGYB is for the link building and embeds packages and all of that are designed specifically to work in conjunction or in tandem with our SEO shields or ID pages and all that kind of stuff. So, you know, use Fiverr at your own risk. Or come get it done by a professional. Yeah, at Fiverr can work, and it has worked and it and it does have its place. Even Dadea will use them because it's mostly GSA in Fiverr, but even still even Dadea will use GSA. But what I always tell people is this, if you can get results from garbage, imagine how much better results you can get with with with with linking that's done properly. That's done by the master himself, the way that we require and the way that we get results so that if someone does come up, let's say someone happens to come looking, which the chances infinitesimal but can happen, wouldn't you rather have those nice links in your profile, then a whole bunch of garbage links that will make a person come dig even deeper in case that happens? So that's why I always tell people, yes, you can get results with garbage, but you can get much better results by doing it correctly. And we have the packages all set up in MGYB we have, as a matter of fact, three different packages, depending on what your needs are. So I would totally say don't try to save when you're doing this because you can get such just awesome results when you use Dadea's gig.

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Do You Recommend Using A Phone Number Used In A Suspended Account To Start Another GMB In Different Areas?

Agreed, Jenny and what's up? It's been a long time since he's posted a question he says what's up gentlemen hope all as well. Just to let you know to love your 2xyouragency material so far. That's awesome. He says it recommend it to everyone who is not part of it yet and wants to grow their business. Thanks, Danny. Appreciate that. Question. One of my lead gen personas, GMBs got suspended for whatever reason and my understanding it is last forever. Ooh, this is a really timely question. Do you recommend to use the same phone verified account to start another GMB in a different area or is that PVA phone verified account? Burnt and just get a new one and start over? I appreciate your input.

Well, first of all, Marco, do we have the suspension service on suspension service available yet? Are we still in the beta test? It's not available yet we have reached out to mastermind members to take advantage of it. Right because we always go through a mastermind first and if I'm not mistaken genuine joined recently didn't he? Didn't he joined again, if you did reach, reach out to us and go to the Facebook group, right, the mastermind Facebook group and reach out to us there. And we can take a look at this and get that done because we're offering a very special deal for our mastermind members, of course, because that's where you get all the fucking benefits. Mastermind membership has its privileges and one of those is that we offer all of these awesome packages that we put together to our mastermind members first, so if you're there, reach out to us and if not, then you're just gonna have to wait for a little while we test out everyone we're testing out the ordering process. It's not whether you can do it this already tested that we can do it. So now the product. This is getting it all together, getting the order process set up so that it gets to the person and it gets done and it gets back to the client in a timely manner. Right? You're talking about the suspension service, right? Yeah, exactly. Yeah. So in the meantime, let me give you an answer to Jenny of it. Unless if you're in the mastermind, then great you can.

That's what the route I would go to is. I know there are some openings for some beta testers for that in the mastermind. But outside of mastermind, you gotta wait until we get it through all of that first. So, But to answer your question, would that phone verified account be burned and what I, you know, you probably could open another GMB. But the way I look at it is an account is unless it's a really well-aged account that had you know, a lot of work put into the actual account. And if that's the case, then I would go ahead and try it, opening another GMB under that account right under that profile.

But if it's not, you know, if there's not a whole lot of work put into that persona itself, then I would just start with a new one because I wouldn't want any sort of kind of baggage coming along with that since one of them was suspended. I don't know that it's necessary, you know, a huge negative. If a GMB is suspended and you've got multiple GMBs, if only one is suspended, I don't know that it really negatively affects the others, but it's just something to be concerned about, which I'm sure is why you're asking the question. But like I said, if you've got a lot of, uh, you know, the equity built into that persona, like that profile, you put a lot of work into it. There's a lot of, you know, an activity that's been accrued for that profile and all that kind of stuff, then you may want to just go ahead and try it. I don't think it would. I don't really think it would cause that much of an issue. But if it's not a lot of work put into that profile, then just start with a new one. That's what I would do. So.

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Okay, good question though.

Looking for SEO Recommendations

The next one is looking for SEO recommendations. I joined the group about a year ago to learn some stuff but it's all too overwhelming for me. I just don't have the mentality for it lol. I haven't a service business and I've tried several SEO companies with very little results usually they are service business owners turned SEO gurus or a self-claimed SEO guru that everyone is using because they're on Facebook service industry group and see an opportunity to make some money any suggestions would be great so essentially this guy is looking for somebody to quote him on SEO you know to do SEO for him that's a good I mean you can post in our Facebook group and ask for no he did he not endorsing anybody though it's all I'm telling you. You have to communicate with him a drone was where. What are you going to say, Marco?

Marco: I'm sorry. He did post in the Facebook group in the free Facebook group and then he got some responses and then it just went south from there because I know people don't really read the rules and then they start getting the personal shit. And I told them to post here so you can get a better answer from us. And, you know, we have some very successful mastermind members that we can hook them up with, depending on his budget.

So, I'm sorry, good. So I don't know how he can reach out to us so that we can point them in the right direction because I want to see him be successful and come back do that you guys rock. And yeah, I also told him to go download the battle plan, follow the battle plan and then get the services from MGYB. It's not that difficult because we've made it now it's almost like, like paint, paint by numbers on the things that you have to do to get results.

Yeah. Yeah. But what I would suggest is, you know, because we're having this discussion and Marco told you to post here is con, send a support ticket, and we'll you know, we'll post with your contacts details and just a message a brief message about what it is that you're writing us, you know, sending a ticket in for and we can post it in the mastermind group I agree with Marco, we will, you know if we post your information in the mastermind and you'll get people reaching out from the mastermind, you know, for the most part, everybody in the mastermind is, you know is people that we trust that's part of the reason why they're in the mastermind but our free group, you know, I'm not endorsing any of the people that are commenting unless it's people that I know. That's why I told them here. The beautiful thing about mastermind is this group is small enough that we know most of the members on some level or another go. I'm sorry, Marco, go ahead.

Marco: Yeah, that's why I told them to post here and when you write it, give me a ballpark figure on what your budget is. So I know which person can bet the best handle your project because we have people who work you know, high ticket items, some that are in the middle and some that will take some lower-paying jobs. depending on what your requirements are, so we have all kinds of people that we can put you in contact with. That's right. That's right.

How Do You Sell SEO Shield To Customers Via VMail Prospecting?

Okay, cool. Rob wells. What's up, Rob? He says, any advice on selling SEO shield to customers via email prospecting? Yeah, set up just a showcase of what it is that the results like a result showcase. So I gotta do Rob, and I know you, you've probably got plenty of, you know, plenty of assets that you could show showcase, that are producing results, you know, the best thing I can suggest doing especially if you're targeting a specific industry, right? So if you have some assets in a particular business vertical that are ranking really, really well that are generating leads that are just the entity is strong, because that's really all that the SEO shield does, right? It strengthens the entity, it kind of puts it on steroids, then you should be able to show those results. And what I like to do is just show a kind of, you know, like a showcase video of the type of results that can be, can be expected when you work with me or when you have, you know, when you buy an SEO shield, for example, like I don't know how you're going to call it or how you're going to resell it, Rob, but the point is, is like whatever you're calling it, you know, when you apply this product properly, this is what can be achieved. And they show that right especially when you if you can target that message to the same type of businesses that you have the results that you're showing, because then they can picture themselves their business in that position and reaping the same kind of benefits that the one that you're showing is obviously reaping and so that that's it, guys, if you want to know how to sell that kind of stuff, just show results that you've been able to achieve using that type of method and then say if you want this too, here's how you get it. That's it. That's all you have to do. I mean, that's how I do it. And female prospecting is a really good way to do it because you can go right at the heart of it by showing them exactly what it is within the email itself. Okay. Any comment on that?

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Yeah, I would, I would say before and after works really well, you take a look at the brand before look at the entity and see how it's all scattered all over the place, how you may it might not even be appearing number one for your branded search. It may be off somewhere in the middle somewhere on page two or three like it happened with land solutions that work and then you just do somewhat we do the SEO shield, which includes an entity loop, that's the ad ID page as an entity loop. And that solidifies the entire entity and all of a sudden all of the all of that entity or all of the profiles associated with that entity will start appearing on pages one and two. And and and you can show that before and that after. And your God

Unknown Speaker 40:00
These people want once you show that because you have to remember, these are end-users. They're not SEO. They don't know how simple it is to do the schema to do the Jason plus LD to do the things that Google is looking for, but you do. And really, it's interesting, but what makes you a consultant, or what makes you an expert is being one page ahead in the book. That's it, you're just you know, you know, one page more than the other guy does. And all of a sudden, you're the expert.

Most of these people that you'll be reaching out to haven't even read the book. And you have most of the information that in the book, so Place yourself as the authority, have these people understand how important it is and don't go into entity going to brand awareness, branding, getting the brand out there getting the message out there at that they understand, because they know Coca Cola, they know Google they know Yahoo they know the Amazon, they know the big brand. So they understand that message. It's how you deliver the message also, on what you'll be able to sell these people. Yeah.

Yeah. And I mean, that's it just like I said, if you got your targeting correct when you're delivering this kind of a message, then it should resonate with your audience whoever you're delivering the message to, right. So if you're sending video emails, if your targeting is correct, then it's you're going to have a better a much better response rate. Right. And that's why I say, you know, again, you can do it more on a generic level in that you can show results that could have you know, from one project that could apply across multiple business verticals, but I've specifically found much better results when the target you know, the viewer, so your prospect, the recipient of your video, email, can imagine them, they're like their business in place of the one that I'm showcasing. And if it's in the same industry, just different location for example, then it's easy for them to see it right? Because they can easily identify with that business that I'm showcasing in my video email. And that's really good. I mean, I'm sure Rob you've got a plenty to you can showcase but for those of you that are kind of getting started, if you don't already have something that you can use as an example build one, create one use it as a lead gen site, to begin with, or like once it's ranking and producing for you and you know, and all of that but build one and use that as your showcase video. You know, you show that you can show results. That's really how you do it. Okay.

Can You Delete One Of The Duplicate Pages Without Causing Ranking Problems?

Fits questions up and he says it's up fits. He says Good day, gents. My question today is if your site has duplicate pages, can you delete one of the pages and not cause a problem? Yeah, absolutely. Or you could throw one, the duplicate page over you know, one duplicate to the other. So that you know, in case there was any link building done both of them that they will both benefit from it. But yeah, I mean, if you just deleted it shouldn't cause any problems. I wouldn't delete it. I would 301 or kept canonicalize. Canonical it. Okay, there you go. I would have 301 that most likely but yeah.

Should You Perform Off-Page SEO Deliverables While The Website Is Being Redesigned Or Should You Wait Until It's Finished?

Mohammed says, Hey guys, I have a car dealership client that I just started with the heavy, pretty bad website one of those industry template things. They're pretty close to buying a new one, but when they do it will take three months to get it ready. Would that erase the benefits of what will have been done by then? Should I wait for the new website like an SEO shield links the battle plan procedure?

I've already started the GMB work so I have something to do. But I really like to get done for you stuff up soon. No, it shouldn't. Remember that the SEO shield and all of that is about building the entity now if you have multiple like siloed, like count categories and all that and that's going to significantly change with the new site design. Yeah, it could be some benefit to waiting. But I would wait. what I would do is just have all that stuff done. And then if this the new site does have significant structural changes, like to category structure or silo structure and stuff, then the drive stack and everything could be edited to its to include the new, you know, URLs are and all of that, but I wouldn't wait because three months is a long time and you can push a lot of power, build a lot of authority to an entity in three months time, we know because that's what we're really good at now, you know, Markowitz, what do you say? So P and web design or redesign say that all of the pages in the old website should have corresponding pages on the new website. So you get three old one the old to the new, and if you don't have a corresponding page, and they should be three or one anyway so that you can carry any link juice that they might have over to the website. So those would then go to the homepage so that you don't have any formal floors. Therefore, if you build links even to the old website the way it is any links that you build are going to get out there and carry you through to the new website because you did standard operating procedures when you rebuilt or redesign the website so just make sure that whatever it is that you're doing is being done correctly and this is another way that you position yourself as an expert. Are you guys making sure that that all of the pages category just whatever are being 301 to a corresponding page on the new website and if not, are you making sure that they'd be that they're getting a three on one over to just whatever it is that's course I could be top-level category? However, it is that the new website is being set up.

There good. Okay, the next question and we're almost out of questions. That's cool guys post go ahead and post now because we'll we can wrap up early if we need to. He said else

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Should You Point All Links To The Drive Stack Directly Back To The Google Site's URL?

Okay, so, uh, we'll, I heard you guys discussing just ranking and Google Sites page instead of a money page with the help of a drive stack. In that case, did we just point all of the links in the drive stack directly back to the Google Sites URL, where they would normally serve as juice to the money pages? Yeah, yeah, you can absolutely do that. And in fact, remember you if you end up deciding that you want a money site later, right. So a self-hosted website later, you can always iframe in the money site pages into the G site. So it will still benefit from the G site and the drive stack that's built back to the G site. That makes sense. So you know, you can always bolt-on and a self-hosted website later to whatever project it is that you're doing and still benefit from it without having to go in and edit all the drive stack by just going in and iframing the pages from the money site into the G site. That makes sense. So I would still mirror it, though. So if you're going to use the Google site, as your money site, which is perfectly fine guys, then you know, however you build that site, make sure you're building with correct structure, everything like you normally would with a self-hosted website, right? So you still want to do all of that. And then if you end up having the money site later, then you would just mirror what you did on the G site on the money site, right. And then you would have your one to one ratio of pages and or posts really, that could be iframed into the pages on the site. So it would benefit from the stack and all the work that you would have previously done. Anything you want to add to that Marco, now you have to do is add a link, and then all that relevance all that power is going to carry over to the money site. In the event that you decide to build a money site at some point, the DC plumber example that we've shared often now, we weren't able to show it before we've been able to show it that's built on a G site. It's a G site and the GMB and that's how it's carrying all of the power between the G side and the GMB so that they're both rankings ranking in the three package ranking in Orlando.

And that's exactly how it's done. Yeah, all of the link building will be done to the G site, the drive stack, the GMB the post, and everything that's related to the see, don't think of it as money site a TLD, or whatever. Think of this as your entity and what's part of your entity. When you start thinking that way, then it won't matter, the components of that entity, because you know that you have to take care of that entity. Get out, get your schema in place, get your @ID in place, get everything in place. So think of it that way. And then you'll know what URLs to build links to what URLs to embed, and everything that it is that you need to do to get it to rank where you want to direct it. Simple.

What Link Package Should You Start With Based On A Tight Budget?

Okay, cool. Dan says what link package from Deadia Can I start with based on me being on tight budget guys? The basic package Yeah, the what is it the low competition packages if you need to, you know, and stack them as you can, you know, do embeds also when you can like a small embed package, and then you can always have links built to the embed package. So spread it out, you know, if you don't, if you can't drop $300 on a super aggressive link building package all at one time, spread it out over the course of several months and buy and just stack multiple link building services, smaller packages over time, if that makes sense. it embeds and our link building packages. Okay? So that's what I would do is kind of put it because you're better off remember, even if you were to buy a bunch of shitty links from fiber gigs, and you get some results, those links have a very short shelf life. And so you know, you still have you have to constantly be hammering away with those big ass silly link building packages from spammy links that you know, yes, it will work as Marco said but you know if you can get links that stick around a lot better because they're in there in the writer they stick around better because they're on theme networks. We have, you know, Daddy has built over the years themed networks with

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He's probably got a well over a million, you know, profiles, they have profiles built out by now. I mean, and these are, like I said, themed networks. So the content that gets posted on them isn't just random content, the networks that he's built their age, the theme, they have relevancy, topical relevancy built right into them. So a lot of them will stick around a lot longer. Yes, many of those also end up getting terminated or deleted, like the posts and pages and stuff like that, too, but not as quickly as a lot of those really spammy gigs. And also the way that he suggests doing contextual web to Dotto links for tier one and tier two, with GSA at tier three. And I say tier one and tier two to whatever you're building to. So in this case, would be ID pages, right, you know, not tier one direct to your money site, but tier one, two, or tier one assets, if that makes sense. So, again, it's just the process that he's developed, was built specifically to work with what with our stuff, so you know, I know Marco can tell you that maybe some of the GSA packages and stuff like with the DC plumber, you know case study that they did where they threw literally a million spam links like kitchen sink spam at the G site and everything in the morn links and everything, and they got it to rank but, you know, that was also that was expensive number one and number two, you can still get results without needing that many links if you have a well-developed link building plan. So and that's what daddy does. Link Building should be part of monthly maintenance, right? It's not just one of the things. Well, it can be if you get results and you stick, then it's perfect. You're not really going to need any more Other than that, then that then your blogging and the regular upkeep and that that might be enough other times, you're going to need monthly maintenance because you're going to get that boost, and then you might see it fall a little bit, then it gets boosted again. But don't keep hitting the same properties over and over and over again, what we've been saying is to vary your link building so that all of your property all of your tier one received a link building package and it might in three or four months before you're back to the first link building gig that you did. And in that case, you can build tiered links to the links that are already there to kind of kick them in the ass again and bring them up. So that so This all depends on getting the maintenance it think of your link building as maintenance to your website, except this is off-page SEO part of your off-page maintenance. Yeah.

Uh, okay, what is your stance on stupid optimization for the new Google update? I don't have a stance on that. Honestly, I just haven't looked much into it. I know one of our mastermind members posted Jordan actually in our group about it specifically, but I have not looked into that. I've been kind of tied up to I'd say your training or double your agency training. Marco. Do you have any opinions on that?

No, no, I haven't looked into it. I haven't needed to because I didn't see any drop off on me. As a matter of fact, most of our stuff picked up. So I was weak says we don't rely on anyone thing. Right? Like we weren't relying on snippets, to get traffic or to get results we weren't relying on what we just rely on, on our stuff ranking all over the place to get results. So So we do a little bit of everything we do, like FAQ, and FAQ schema, that to try to get into the snippets or chart to try to get into the suggested questions, and then the follow-up questions and everything that Google gives. But there's no one thing that we do that if Google comes along and hits you, you lose everything, which is what people concentrating on snippets. That's where they find themselves all the crap Not now. Now, what do I do? Because I'm no longer in snippets now. I'm in. I'm in organic and organic isn't getting much because of the snippets Are you were inorganic. Now you find yourself as a boy, you were in both you have multiples. So we don't that's just not how we do SEO now and heavy hitter club we will go deep into that because I have the solution for that. And you can like it can be the same domain as I'm sorry I'm not gonna give it away. You can still get multiple results even snippets and on inorganic, if you do your link shit like I sorry I'm not going to get to Yeah, I give away the farm if I keep going there is a way that stopped digging the hole man. Yeah, there is a way if you figure it out. Then don't tell anyone and go and make the money like you're supposed to.

How Do You Click To Call On A GSite?

Alright, cool. Thank you a fit says on a G site. How do you do click to call is that a paid thing? You should be able to just use an HTML telephone link right?

Colin and then your phone number that which means have become it'll hyperlink. You know you can make the anchor text or whatever you want but you just create the tell colon command within HTML to create an HTML link out of it. You can also do a button, right? Because you insert an image and hyperlink it with the hell? Yeah, anything that you could do on a regular? Well, I'm not gonna say anything. Most anything since we do have it's limited, but we can't access the HTML. And yes, one of the things that Google allows is a click to call a number. And one of those things that allow us is your images can be a hyperlink, you can hyperlink it to click to call. So you can either use an image with the phone number, click here, now call us or use the phone number or use the phone number as an image however you choose to do it. It's not a paid thing. It's just HTML. Yeah. Yeah. So if it's just going look at HTML telephone number or telephone link, HTML or something, just search that for Google. If you don't do it. It's really simple. Go to W3 suits, schools or whatever you'll see. They are HTML school or something like that. There are a million sites out there that will show you very easily how to code that. It's very simple.

Do You Post To Social Media For The GMB Page?

Dan says, Thanks, guys. You appreciate it. You're welcome, Dan, thank you for coming in asking questions. Mac says, do you guys do a lot of SM posting for GMB? It seems overwhelming. So many moving parts. Yeah, that's why I brought this up. I don't know Marco manages the VA. Is that do the posting or its automated? But yeah, I mean, we just take our Hump Day hangout videos that go on our YouTube channel. And you know that we take the hump day Hangout, we have a VA that chops them up and individual questions and answers. And then we have the graphic designer create the cover image, you know, goes through a whole process and then somehow it ends up on GMB. Marco is that automated through the GMB poster or what? I can't remember if that's, that's probably manual because it's Semantic Mastery. And it gets a little bit more love but it can be automated

Through the GMB briefcase right? tree pads. Yeah. And you can get that they can get the RSS feed. You can get you can actually do RSS feed in an RSS feed out through the GMB briefcase. So it's got a new dashboard to have you seen it, by the way, I know I haven't my hair I have that does all that within the last week. Maybe within the last week and a half, they updated the dashboard and all that.

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So it's like a completely new user interface. So cool. Let's see. He says best. Sorry, Mr. Good to know. Do you guys do a lot of SM posting social media posting? For GMB? Oh, you mean for getting clients? Is that what you mean?

I'm not sure I know what fit says GMB. briefcases. Awesome. Thanks. Yeah, Matt, can you click clarify social I thought you meant Semantic Mastery. SM but social media. Do I do SM posting for Google My business social media posting for Google My Business? I don't know what that means, like, do you mean like repost social media to Google My Business or post-Google My Business to social media? Which way because you can, by the way, you can. You can do either one of those, right? You can do both. For example, with most of my clients, we do blogging. So I have a blogger that publishes blog posts curated blog posts to their money site, but then they publish a corresponding GMB post that links back to the blog post with it just a snippet of text. Then that GMB post gets syndicated out to their social media, either to their Facebook page or their Twitter or all of the above, you can go out via IFTTT, so through syndication network, or, and then vice versa. Some of my clients do like their own posting to their Facebook pages and we have those that end up posting over to their GMB. It just grabs the image, the same image from the post and in some of the text, post it and then

We have just a link, you know, target URLs that we have added that will it will link back not necessarily to the actual Facebook page or post but to, you know, other entity assets, that kind of stuff. So yeah, you can go either way. from social media back to the GMB listing, you can do that too. Can you post social media posts and point back to the GMB? Yeah, of course, you can because you can drive traffic to it that way. Right? Yeah, social media posting for GMB. So So are you meaning that you want to you want your posts to syndicate to social media but where are the syndication Academy people? And that's just an was it isn't that in IFTTT? Where you again the brief. You grab the RSS feed going out of the GMB and you make that a trigger in IFTTT so that you posted your social media. Yeah, you can automate well not only that, but you know, inside but and we got to wrap it up but uh, they one of the things the new features of the new GMB interface or the GMB briefcase interface The dashboard is that it has a social you don't even need IFTTT,  it creates an RSS feed inside the briefcase also. So you can use syndication networks and IFTTT to republish the posts out to your syndication network or to your other social media accounts. But you can also add social media accounts directly to the poster now the auto poster, the briefcase, the GMB briefcase so that whenever you publish a post through the briefcase, it automatically syndicate through the poster over to the social media accounts that you have connected or integrated. So again, you can do it either way. I would recommend that you check it out.

The last question I just he says, Matt, I'm thinking this is you were asking about the best way to find a buyer for the leads themselves. If you created a lead generation site, how do you find service providers to purchase the leads from you? The best method that I've ever used is we have a product for that. It's called a video lead gen system.

Video lead gen system it's I believe, and that that is specifically a product that we created that I developed over the years for prospecting using video emails originally, but then when I really ramped up my lead generation business during like the GMB boom, about two years ago, you know, I ended up really kind of developed, like revisiting my process for the video, email, video email process to make it more templatized. So that much of it can be outsourced. Because I was doing a lot of volumes as far as I had a lot of lead generation assets to monetize. So I had to make it more efficient to do so. So I redeveloped the process, and what's included in this. That's what the update was when we relaunched this last year. So I would recommend that you pick up video lead gen system I think it's not that expensive. I don't even know how much it is, but I don't even know how much it is 397. Yeah, 397 by the way, if you join the mastermind, you get that for free. Or if you join 2xyour agency, it's in the sales funnel for a much, much lower price than for 97. So you can always buy join 2xyouragency, 400 bucks and pick up video lead gen system for a fraction of what you just saw on the sales page. So you guys can check it out there too. Alright, anything else Marco? Do you want to say before we're all rolling?

Right everyone. Very good. See you guys next week.

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How Long Should You Wait Before Creating Regular Citations Campaigns In Bright Local?

By April


In Semantic Mastery's weekly Hump Day Hangouts episode 254, one viewer asked how long should one wait before creating regular citation campaigns in Bright Local.

The exact question was:

Bradley about citation building: I created a campaign with brightlocal using only aggregators and I was wondering how long I should wait before creating regular citations campaigns? I don't want to duplicate citations…

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How To Create Local Citations And NAP For A Plumber?

By April


In episode 254 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to create local citations and NAP for a plumber.

The exact question was:

How to NAP and citations if it's for an area base service, And there is no store for the customers? How to create a NAP for a plumber for example? Thanks!!

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What Sofware Search Tool Do You Recommend To Identify Unstructured Local Citations In The U.S.?

By April


In the 243rd episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked what software search tool does the team recommends when it comes to identifying unstructured local citations in the U.S.

The exact question was:

2. Looking for software search tool designed to find or identify U.S. “”Unstructured Local Citations“” of businesses? Thank you for a prompt reply. ~ Alan #UnstructuredLocalCitations #HyperLocalPressRelease

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How To Build Citations For Multiple Cities Website?

By April


In episode 237 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to build citations for multiple cities website.

The exact question was:

How to build citations for multiple cities website? Do you offer gmb verification for your local clients? I ask this because I’m not sure if this is risky and we should limit this to our own properties? Should we do this for a client with a service business that can serve multiple cities?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 239

By April

Click on the video above to watch Episode 239 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Adam: Alright, welcome everybody to Hump Day Hangouts, the one where you hear the weird sound of Hernan rubbing his hands together.

Hernan: We're live, Adam!

Adam: cómo estás

Hernan: I'm good. Thank you.

Adam: Gotcha. Well, welcome everybody to Episode 239 of Hump Day hangout today is the fifth of June 2019. And we have got some good stuff for you today. But real quick, we're going to run down the line and say hello to everybody. So Chris, how you doing, man?

Chris: Excellent as always, super good to be here.

Adam: It's good. Your audio sound super good today, man. Do you have any mic?

Chris: No, no. Yeah, books. Yeah, sounds good. All right. Or not? How about you? How are you doing?

Hernan: Good, man. I'm just freezing my ass off down here. So I'm drinking tea. You guys are having the nice part this time of the year. But other than that good. Happy to be here. Happy to hang out with you guys a little bit. So good stuff coming up.

Adam: Outstanding! Marco, how about yourself, man?

Marco: What's up? You know, about six weeks ago, I was listening to the temptations. I wish that it would rain. And it hasn't stopped since that day. Red rain. Yeah, I'm gonna stop listening to that spot maybe to stop raining.

Adam: Awesome. Bradley. How are you doing?

Bradley: Good. I'm happy to be here. Excited. I gotta we gotta run it. I gotta be out for like, right at five today, though. My daughter's graduating eighth grade and going into high school next year. And so I want this big, like award ceremony this evening and all that and can't believe she's gonna be fucking High School man.

Hernan: You don't sound super excited.

Bradley: Yeah, she grew up too damn fast. And that means I'm getting old as a problem.

Adam: Yeah, that's crazy. I'm trying to think when we met her. What was that like three or four years ago? or? Yeah, man. That's crazy. Anyways, Long Time Time flies. Alright, well, getting back to the hump day hangouts topic. If you're watching us for the first time. That's awesome. You're in the right place. Thanks for watching. Whether you're watching us live at or if you're checking out the replay on YouTube. This is the place to be you can ask the questions at again That's where we've got the form the little chat box for all the questions, you can ask your questions ahead of time, you know if you aren't gonna be able to make it live or you just want to make sure it gets answered because it is first come first serve. Beyond that, we get asked a lot you know, where should I start with semantic mastery Well, this is the place to start. You know, we're here every week we're answering questions. We're watching Hernan choke to death on his drink. And but then we tell people after watching that, don't grab the Battle Plan. All right. And that's what you want to grab. You know, if you want to get better repeatable results, go to But if you're past that you're kind of wanting, either you're ready to start or you really want to grow your digital marketing business, then, you know, joining an experienced community with faster access to real-world info and testing with the Semantic Mastery Mastermind is the place for you. And again, you can find out more about that at and for those of you who liked using done for you services and like to speed things up and over to, and I'm almost done, I do want to say that if you can subscribe to our YouTube channel helps us grow helps us get our word out there. And if you come across any videos or clips that you like, please share them. You know, if you find something particularly helpful, there's probably someone you know who might like that as well. And real quick, I wanted to say because Hernan just kind of glossed over this I bet he can actually talk now maybe he's recovered from his drinking. I know. Yeah, kind of. But I think heard on you're going to be doing some live q&a for our mastermind members. Kind of a live thing if you call direct

Hernan: Oh, yeah, I'm gonna be starting. I'm going to be starting I tried to start last week, but it was up kind of a problem because I wasn't in the country. So I was given a traffic workshop. So but these Friday, I'm going to start doing kind of a serious about paid traffic, specifically Facebook ads, and Instagram ads. We're focused on local, we can talk about pretty much anything you guys want to lead gen. In general, you know, CPA e-commerce, what do you guys want, it's going to be exclusive for the mastermind is going to be on the Facebook group. So you need to be part of the Facebook group, if you're in the Mastermind, you haven't been joining or visiting the Facebook group, that's where the magic happens pretty much besides the calls and whatnot, that's where, you know, we get a lot of action happening or whatnot. So head over there, I think I'm gonna be doing it. Let me actually confirm you guys the time. So it's going to be Friday, the seventh and it's going to be at 11 am. Eastern. So it's going to be there, it's got to be live, it's got to be awesome. So you know, it's got a bit I'm going to be testing it out as well to see what kind of response we get. And you know, if you guys agree with that, that could have become a cycle. So just jump in live like, once or twice a month, just answering Facebook stuff. That's part of the commitment that we have with the mastermind people that we want to give them as many tools as possible to grow their business. And Facebook ads is a powerful tool indeed. So

Adam: sounds good. Yeah. And that's on top of all the regular training, everyone gets in the mastermind as well as the community. So if you're interested, head over to and join up before Hernan goes live. So you can attend the

Bradley: speaking of which I've got YouTube ads training that I'm going to be doing over the next several weeks in there. Because I'm doing several YouTube ads campaigns for Semantic Mastery I've just been recording several videos over the last couple days. In fact, we're going to try to grow our YouTube channel subscriber base to above 10,000. So I'm setting up several campaigns using in-stream ads and YouTube for that, and I'm going to be kind of documenting and sharing, you know, the process for that kind of stuff, as well as we're going to start increasing our Hump Day hangout attendance to and I want to use YouTube ads for that, because there's an enormous amount of traffic to be had from YouTube, if you know how to do it, right. And it just takes consistent effort and you know, trial and error to figure out the best recipe so to speak for the ads and the messaging to get that right. And so I'm going to be doing a lot of that I also started another business that I finally revealed to the mastermind last week, I've been teasing it for a month, I'm not going to talk about here, but I'm going to be using YouTube ads a lot for that business as well. And it's just, it's going to be cool, because it's going to be slightly different from just our standard, you know, local lead gen stuff that we've been kind of pushing for the last, you know, six or eight months, because it was you know, there was so much opportunity in that. But, you know, we've kind of done all that. And so now we're going to kind of broaden out a little bit and do some, I think it's really good timing that is Don's gonna be doing some Facebook, and Instagram paid traffic training. And I'm going to be doing some paid traffic training on YouTube ads and how to get traffic that can be applied for you know, affiliate type businesses or local businesses or, you know, just getting like branding and awareness and all that kind of stuff, building up an email list, building your subscribers, lead generation, it's just going to be kind of all-encompassing, so I think it's a really good time to be in the mastermind.

Adam: Awesome. All right. Well, if we don't have anything else, or rather, is there anything else? You guys, are we good to go? To one. All right, we're good to go. Let's hop into it.

Bradley: Alright, let me grab the screen. And we'll get into the questions. Sweet. All right, where are we? Seven days ago. Okay.

How Do You Use The Embeds Service At MGYB?

So it looks like to Tushar is first he says embeds service at MGYB. Why be how do you recommend using this? Is it for tier one links or money sites or the embeds on niche relevant sites? Well, the embed network is for embedding pretty much any sort of iframe. Typically, people think of embed services as being used for just videos. But it can be used for Maps, Google Maps, Google, Google, my business maps, you can, you can actually iframe pretty much almost any website unless it has an iframe breaker. So you can use it for any number of things. We use it specifically for videos GMB or Google My Business map embeds as well as RYS you know, RYS Reloaded methods or tactics session, say. So, if you're not familiar with that, it's really powerful to do with your drive stack stuff, your files and folders and things like that, that you can embed, which is great, because, you know, if you order a drive stack to be built from MGYB and then you can use parts of that as part with the embed service. And the same thing goes with maps and beds or video embed. So it can be used for pretty much any sort of thing and embeds or actually, I don't know how much Marco would want to get into this year. But embeds are like a do follow link even on nofollow sites. So they're very, very powerful. And they work very well. Marco, what do you want to say about?

Marco: That said, it's like getting a link, but it doesn't count against your link profile.

Bradley: Yeah, it's raining again.

Marco: Yeah, it's raining really hard, and the thunder coming through and all kinds of good stuff. You can hear it. But anyway, that's just the way it is. And embeds are really simple. It's a display of your page. on somebody else's, it's a tunnel. And all the credit goes back to the source. And that's just what it is. It's a way to get a link that doesn't get counted as a link. So if it's not counted as a link, it cannot incur a penalty.

Bradley: Yeah, and they're really powerful and the embed networks are primarily web to auto-embed networks that are link building manager has been building for years now. So they are themed networks. In other words, he's been building and seasoning these links, or excuse me, these web 2.0 embed networks for I'd say, at least three years, maybe even four years now. So a lot, I mean, first of all, it's a massive network. And second of all, a lot of these are their aged and themed well, because he's been building and building and building. I mean, he's got hundreds of thousands, if not over a million properties built specifically for this kind of stuff. So again, they are themed, very, a lot of them are aged. So it's it is a very powerful thing. We've seen quite a lot of movement, using the embed service for like GMB map embeds. You know, I don't do a whole whole lot of video SEO stuff, or at least a haven't been recent. But I'm going to be over the next several months because I'm going to be doing a lot of YouTube stuff right now. But I'm doing paid traffic as well. So I'll be testing that some more. I know it works well for videos, but I have been doing a shit ton of map stuff, Google Maps, and GMB stuff. And I've been using that embed service for that as well as like we, we teach in any one of our paid training courses about @ID pages, again, can't go into that here in a free setting. But in our paid courses, we talked about @ID pages. And they're very, very powerful to embed in some of the biggest movements that I've seen, are using just traditional link building like, again, the same service that we have an MGYB and an embedded service or combination of both, where you embed a property and then hit the embedded the properties where it's embedded with additional links. And that tends to really move the needle. And what I like about that service is that it's easy, it's easy for us, right? Because we all we have to do is place an order, you know, and in our link building manager and his team take care of all of that. So it's easy on me, I just have to submit details. And then you know, a few weeks later, I get the report. And I can usually see depending on the obviously level of competition, but you can usually see the results will move the needle just from the link building and the embed services combined. So it's a very powerful service. And it's simple, simple to fulfill.

How To Build Citations For Multiple Cities Website?

Next is he says how to build citations for multiple cities website. Do you offer GMB verification for your local clients? I asked this because I'm not sure if this is risky. And we should limit this to our own properties. Should we do this for a client with a service business that can serve multiple cities? Yeah, you can I mean, that's something I up sold to a lot of my clients was adding additional locations and I'm using air quotes because they didn't a lot of my clients didn't actually go get physical, you know, additional office spaces or, or shops, because most of them are contractors. But we did add additional maps listings for a lot of my clients. However, I don't, you know, I always recommend taking precautions if you're going to do that for businesses like if you're doing it for lead gen stuff, you understand the risks, right? So so that, you know, use them at your own risk. But when you're dealing with a client, you have to be more careful, right, you do not want to do anything that could essentially pass a penalty to their main brand or their main domain, their main location. So whenever I've up sold maps expansion or location expansion to existing clients, then what I would do is either just use subdomains from their root domain for each location or I would avoid using their domains alt altogether and just use GMB assets, which would be the GMB website GMB posts, the map itself, that kind of stuff, and then obviously would be branded still for the main company. And if they would all have their own unique tracking numbers that would go to what I'll forward to the, you know, main phone number for that company. Typically, they would either have an in house receptionist that would answer the phone or I would set up an answering service like like, like I've been doing for my lead gen stuff forever. And so all the locations would go to the same destination phone number, but all of the individual locations would have a unique physical address a unique phone number and a unique web address.

If it was going to be used with their branded domain, we would, we would always use subdomains, not inner pages. So not like location pages, it would always be subdomains. And typically I wouldn't even build websites on them on the subdomains, I would just do a redirect from the subdomain to the GMB website. That makes sense. But in some cases, I recommended not even and it's just again, for those clients that were worried about it, I said, you know, we don't even need to use your domain, we can just use this the GMB website as the main website for each location. The idea is to get the leads to go to the main, you know, the leads back to your client, you're the business, it doesn't necessarily mean as long as you can brand it with the same logo and same like the header image. So the GMB website image, that kind of stuff that you know, the header image on that, all of that, that's all that you really need to brand it. And the rest of it can still be left within just GMB, which is what I recommend. So it really depends on the level of risk that your clients are willing to take, I always recommend trying to reduce or eliminate risk as much as possible. So the only thing that would stay the same would be their name. But we've actually had a discussion recently in the mastermind, I'm not going to get too much into it but adding a pending an additional term to the actual business name to make it more unique. So for example, if you had four locations in one city, you could name it like north, south, east and west. So company name North company name, East company name, South company name West. And that actually helps to add a little bit of diversity to the business name to prevent any potential pigeon issues. But like I said, it's still it would still be I still wouldn't recommend actually connecting any of those assets directly to the primary businesses location or websites because you want to reduce any risk. That makes sense. Okay.

As far as building citations, I don't build citations to GMB assets unless they are real bona fide businesses that I have x or addresses excuse me that I have access to collect mail from and I've talked about that on for many, many months. Now. If you're buying GMB verify, you know, verified GMB locations. That means it's it's a spam address, or it's an address that you do not have access to collect mail from or at. Does that make sense? So the problem with getting building citations is the moment that you start building citations because most citation directories or business directories require a physical street address in order to build the listing. And the moment that you start adding your business or publishing a listing on a business directory with the street address. Okay, you're going to start you're going to get on that that street address is going to be put on a marketing mailing list for physical mail via United States Postal Service. And what happens is that location, that address that you use will start to receive business-related mail that's addressed to the company that you have listed as the GMB. And so if it's going to an actual building that or to somebody's house, God forbid, I recommend that nobody ever uses somebody's house address, unless that's their own house, or they got permission to do it. But if it's going to a building or a house, and somebody starts getting email, or excuse me physical mail, with solicitation offers from marketing companies and Vista print and, you know, list providers like info USA and like all these different I know, because I get a ton of them myself, you start getting all these marketing, e mails, these solicitation mails for offers for the business, then it's likely that somebody's going to report that business is not being actually at that location. So I highly recommend that you don't do that you can get results without citations. If you have a physical address that you can accept mail that then I absolutely recommend using citations because it is still very powerful and effective. But you can still get results without using citations. And if you're using GMBs that are not, you don't have access to the actual physical address, and I recommend that you do not. Okay. Do other things.

What Is The Best Way To Keep Up The Rankings If You Need To Change The Phone Number Of A GMB Listing?

Dustin said Hey guys, I need to change the telephone number on my GMB. What's the best way to keep the GMB rankings only delete the old number and add the new number in my RYS tack or to adding the new number. And keeping also the old number and RYS stack. Um, well. Actually what I would do?

Bradley: Well depends. If because if you're going to change the phone number, if you mean any properties that you have access to edit, I would want to change to add the new phone number in. But think about if you do have citations, we were just talking about those. But if you do have citations out there, that's a real pain in the ass to go change the phone number. In fact, I wouldn't recommend doing that yourself at all, I would hire service for that there's a great service for that. But from Loganix, if you go to, then that's the best service. I know for citation cleanup work. It's more expensive than some of the other services but they're really really, really thorough, I've had really good results with them. So if you have to do if you have citations, it's a real bitch because you're going to want to update the phone number on those. However, if you're not going to lose the old number entirely right, then you can keep that phone number in the GMB as a secondary phone number.

So what you can do is actually go in and add or essentially click to add another phone number into the GMB dashboard. And then cut and paste the existing phone number into the second position and put the new phone number in the first position and then click Save. That way Google understands that that old phone number is still associated with that profile. However, if that old phone number is not going to receive calls any more than it being listed on a bunch of other business directories, in the event that people do try to contact the business on this business from this business directory listings, it's going to be an invalid number. For the SEO purposes, it would still be okay because you left the old number in the GMB dashboard is a secondary number. It won't be published. But Google will recognize that it's associated with that business. But like I said, if you have existing NAP or citations published on the web, then I would recommend that you try to update those as possible. And again, if it's something you have access to like drive stacks, yeah, absolutely update the number. But when it comes to citations and things like that, it's a real bitch. It takes time and consistent effort. And so I recommend you hire a service for that. So but I want to comment on that.

Adam: No.

Bradley: okay.

Does The Semantic Mastery Battle Plan Help In Setting Up A Local Lead Gen Business?

Now, Rob says, I just recently purchased a franchise product that provides SEO Services. It's not from you guys. Well, then we're skipping this question. Now. I'm kidding. He says in that from you guys, the company gave some exhausted training on how to sell the services but seems like everything was leaning towards cold calling and door knocking in order to get clients somehow came across you guys on the internet purchased the Battle Plan. I have a website that franchise gave two for lead gen gave to me for lead gen but was not familiar with how to set it up for lead gen does the Battle Plan product up with that. And if there's something else I could use with your product to get the ball rolling a little faster, sorry, for the long text. Okay, um, well, as far as lead gen using for lead gen for like getting clients really all you need is a, you know, a landing page that you know, describes your services and has a real big strong call to action to contact you. Right? Typically, it's going to be you know, your phone number real big, perhaps your email address, if you want to publish that, I don't like to do that or contact form. Right? You know, once, once more information, contact us, or contact me, depending on how your branding your business, contact me here and you know, have a little contact form. But so that's just standard, right? That's just a standard lead gen type web page. So you can set your own. Like, for example, my own agency website is just a one-page site. That's all it is. It just says what I do. And there's you know, a contact form at the bottom. So if there are contact buttons, you know, in several locations, if they click it, it just scrolls down to the bottom right where the form is. That's it. That's all I do.

Because it that's for inbound marketing, right. So typically, you're going to be driving people to a landing page, if you're doing if you're if you know if you've got inbound marketing setup. So that's like settings, running ads to drive traffic to your landing page. Or it could be organic stuff. But what I found is as-as a marketing consultant myself, right, running my own agency, I found that most of the time that I've been able to secure clients is when I'm going out and doing outbound marketing, where I'm, I'm contacting them, right, I know, you can get inbound leads, but personally, for my own business, I don't get a lot of inbound leads, most of the inbound leads, I do get offers from referrals from existing clients. But you know, I don't get a whole lot of cold leads coming from Google, or you know, I don't do a lot of pay per click marketing to get clients, but from just straight SEO, you know, I rank well for SEO, Virginia and things like that. But I don't typically get a lot of leads from that. What I've gotten most of my leads from was me doing the outreach. And you're right, I hate cold calling, I hate door knocking I hate it, I absolutely despise it. So we developed a product called video lead gen system, which I've been using since 2012, to build my own agency. And I recently streamlined it because we built a whole bunch of lead gen assets, I needed to find a way to get service providers to monetize our lead gen assets. And so I needed a way to streamline the video lead gen, or video email prospecting method that I had always been using because it was time-consuming, very effective, but time-consuming. So we created lead gen video lead gen system and an updated it recently, and just relaunched it. So if you're interested in that, I'm sure Adam, you probably already dropped the link to it. But I would recommend that you try that for him because that's a great way to get people to get noticed or to get a conversation or a dialogue started with potential prospects. Because you got to think about this, if you just recently are starting to try to build your own agency, I'm going to tell you now that it is a saturated market out there when dealing with local businesses or business owners period, it doesn't have to be local businesses. But business owners get hammered relentlessly by marketing and advertising companies all the time, they're getting solicitations via cold emails via cold calls, you know, by people knocking on their door seriously, like walking in and pitching them just like what your franchise company is telling you to do. That's like the norm now. And so you really need to differentiate yourself, you need to be able to make yourself stand above the competitors or get noticed, through all that noise. And so that's why I said the video lead gen system is a great way to separate yourself from the rest of the pack and just becoming another solicitor. Right. And so again, guys, I'm not discouraging anybody from getting into, you know, providing Client Services or becoming an agency and all that. But I will tell you that it's a lot harder now than it was five years ago, to get clients attention or prospects attention. And that's because of you know, it's just an absolute feeding frenzy out there people the businesses get hammered nonstop with solicitation calls, emails and offers all the time. And so you have to really be able to stand up, stand out from that crowd. So the video lead gen system is a great way to do that it does require some work, it's not a magic bullet. And it requires consistent follow up but we talked about all of that in the training and if you implement that, you'll see that you will start to get much much higher response rates than you would from typical cold calls or not, you know walking in the door and calling on think about this guy's and I've done door to door sales in the past, think about you know, as a business owner it like I work from home, and I can't stand it when somebody knocks on my door like to try to, you know, whether it's a Jehovah's Witness or some a census purse, somebody wanting to ask questions for the Census Bureau or anything like that somebody comes in beats on my door, and I'm in the middle of working or recording a video or something like that. It it's an interruption it pisses me off, I also don't answer the phone unless I know who the phone calls from. And I'm really if I'm only if I'm expecting the call, as a business owner, myself, I don't want to be interrupted. So think about when you cold call somebody or you go walk in their door, and you know, knock on their door to say that you try to sell them something, what you're doing is interrupting them. And that pisses a lot of people off. So I don't recommend that at all. I recommend you get more creative on your pitch and your approach and make it easy for them and convenient for them to hear your message. And that's part of the reason why the video lead gen system works so well. Because you can send them a personalized video that explains why you reached out to them, and they can watch it when it's convenient for them. And when you set up notifications properly, you'll know exactly when they're watching your video, so you can follow up with them immediately. Right. So that was a really good question. But like I said, when it comes down to the Battle Plan, no Battle Plan is going to tell you how to get results from like, get your getting your websites seen and get traffic to them and get better results for them for SEO and all that kind of stuff. But lead gen, standard lead gen templates, very simple, you can just look at like go to Google and look up lead gen. You know landing page templates and things like that and get an idea of what your basic elements are that you should have. And then the rest of it is really about honing your message right crafting your message and finding an approach that's going to get people's attention and get them to want to follow back up with you. Okay, turn a cold lead into a warm lead. And that's what the video lead gen system is all about.

Marco: In our free Facebook group, Adam did a post on the 31st. of May. And he talked to us about this, how he uses the video, little video lead gen system with Loom to follow up. So he says it makes it more personal, right? They're used to video so he sends them a video. And it says his conversions are way higher. Why don't you talk about that, Adam?

Adam: Yeah, definitely. It's such an easy system to use. And it's funny because videos used to be tough to do. And I remember I copied Bradley's method from the first version of lead gen system and using images and this that the other thing but now these tools like loom have made this so much easier, where I can put the video it plays natively in Gmail. And even if it didn't, if it looks like an image is there, and then not only that because I went ahead, that's just the free version, the paid I went ahead and paid for it when you know, brought out their pro version or whatever. And I can put an overlay link that goes anywhere I want on there, which is awesome. So the conversions on this stuff are super high. Like Bradley says, and anyone who's gone through the course and put it to us knows how well this works. I mean, it's crazy getting 3040 plus percent conversion rates and, and the method that most people get 1% or less. And then the follow up is super important. at poker we live in 2018 and DC, did a little exercise. I had people stand up. And they said, you know, assuming everybody here is involved in some sort of business where they talk with customers. I said, you guys all in this room, everybody does some sort of follow up, right? You know, everybody nodded their heads. Yep. Okay, so I said, Everybody, stand up. And I'm going to talk I'm going to say a number starting with one and working my way up and say how many, you know, automated follow up either calls or emails do you have in your business right now. So started at one. And you know, everybody was pretty much still standing up said too few people said they only got two, three more people sitting down by four, there are very few people standing and I may have this wrong, but I think by the time I got to six, there was one person in the entire room standing up, I didn't even have six, which I'm since fixed. But your rate of response from people goes up hugely as you keep going and we all know this, you know the over supposed to maintain this contact and we're supposed to follow up with people. But if you don't have this process or this method to do it, you know, you get busy, you got other things you want to do, it's not fun, but this is what gets results. So you know, highly encourage anyone who doesn't have a great method for doing this that isn't already giving you fantastic results to just go grab video lead gen system put it to work. And this is one of the fastest courses to return your money and then probably 10 or 100 fold over time.

Bradley: Yeah. And last thing I want to say about that is also if you're going to be pitching or prospecting for your new business, I recommend that you really do niche down to a particular industry, because you'll get really, really good being able to talk speak directly to that that type of business owner as opposed to being all over the place where if you're going to be marketing to pretty much just to businesses in general, you have to really understand what's important to every business industry and and and speak to those owners with their VA with their own vocabulary. It's very difficult and it takes a lot of time and a lot of experience to get good at being a general marketer. It's much easier and much more scalable to become you know, a specialist or like a boutique marketing professional in other words, where you really niche down and become an industry-specific professional. Because then you can you really only need to come up with like learn to function Have you, Larry, the pain points, the hot buttons, know what the customers for that particular business are looking for what their needs are all of that it makes it so much easier to scale. And then you can just expand your business by targeting more locations, right? expand your service area, essentially. But you're still targeting the same business owner, same business type, I would recommend that highly. Alright, so

Does Google Favor An Authority Site With Specific Niche And Location Over A Lead Gen Site With Powerful Backlinks In It?

next Gordon's up he says, Hey, guys, as usual, your Hump Day hang Hump Day help is greatly appreciate it. You're welcome, Gordon. He says, I'm not sure how Google search algorithm works in one particular instance, when it comes to local search, be taking a standard lead gen site that is branded with specific business NAP actual or made up as well as having links to citations in the major directories and a GMB listing and compare it to an authority site that is targeted to a specific business niche in location. But without any of the items just mentioned, for the lead gen site. They're both equally easy to rank or would Google's search algorithm favor one type of site over the other? And if so, in what way? Um, I'm not sure what you're talking about, unless you mean like, a local lead gen site versus like, a Yelp page or something, if that's what you mean, or a big authority type site like Well, I mean, Yelp would be one of those. But like home advisor would be another one or Angie's List or, and I'm talking contractor type stuff, but like in the real estate market, it would be like, you know, long and foster century 21 or, you know, REMAX and things like that versus a local lead gen site. Right. So my point is, it really depends when it comes to maps listings maps rankings, I found that a local lead gen site, you can typically rank, you know, better than those type of sites, because a lot of those sites won't have a maps listing like a physical location in their particular area. But when it comes to organic rankings, yeah, it's tough. If it's a search with local intent, especially if there are directories. You know, if you go to a search in Google right now, guys, you'll see that the I think Google's broken again, and I've talked about this in recent Hump Day Hangout, because there are, you know, Google is nothing but an index of links, right, Google doesn't search results are indexed results, the search engine results pages of the SERPs is nothing but an A list of indexed results, right. So page one is the top 10 results as indexed by Google, according to Google's algorithm. But if you take a search to do something like plumber, Fairfax, VA for Virginia, right, so plumber, Fairfax, VA, you do that search, and you'll see that there are the maps listings, which is great. And you might see a couple of local business, local businesses ranking organic listings, but you're primarily going to see business directories, that are indexed in the organic section that when clicked upon, go to another index page. We talked about this recently. Right. And it's very difficult to compete with that kind of stuff. So let's just take a look real quick. If I say, plumber, Fairfax VA.

Alright, we're going to scroll down. Let me zoom in a little bit. Okay. And you can see there blue because it's still cooking from the last time I was I was here, but you're going to see ads. All right, let's make sure that we're spelled right. Okay, so we're going to see ads, and then we're going to see the maps rankings, which I find are easier to do when competing in this type of space, right? Because take a look that, you know, the top three, there's one actual company website, right? That out of the top three, so number one, and number three, our index pages have on other So essentially, when click, when you click through to this guy's all it does is take you to another damn index, which is what Google's pages, right, it's an index. And then you take a look at this. And if you click through, and it's nothing but another index of plumbers on Yelp, and that is in Fairfax. And the same thing goes for Angie's List, right? Then you'll see Michael and sons, Okay, number four, so that's another company. But then home advisor, that's another index page. So out of the top five, three out of the top five, are actually index pages. And so again, even though they don't have a physical location there, which is why they're not in maps, you can see that those are authoritative sites. And they are their authority is why they rank so well, organically, even if they're not super optimized, right, specifically like data. If you take a look at the Yellow Page, it doesn't have a ton of content here about plumbing and the plumbing services, or the services that plumbers offer and all that kind of stuff. All it is is a freakin index page. Right? That's all it is. And so it's not content rich at all. Yet, it's ranking very, very well. Number one, in fact, that makes sense. So when it comes to actual, you know, which one is easier and which one's harder, that's why I've always recommended for local lead gen focus on maps. Because it's gotten over the years, it's gotten harder and harder to rank in organics, the organic section, excuse me, because of the business directories. And Google is gone through phases where sometimes it will this index page again, I I think it's stupid, think about that. You go from one index to another index. That's dumb. I don't think that's useful to anybody. Right? I mean, that's just my opinion. But I really don't think that's useful to anybody. Why would you want to go from one index to another index, when you click through now you're, you're just you've added an additional step to find your solution. Right. So again, I think that's done. But over the years, we've seen that happen with Google where they get rid of the index, the directory listings, the indexed directory listings, it's okay to have a Yelp page for a specific company ranked in the top 10. You know, that's fine, because that means that company had probably proof done really well at filling out their profile optimizing it, well, they probably got a lot of engagement, that kind of stuff, that would be fine. But to go to another index page, unfortunately, that's kind of where we're back to now. And I don't know that it's going to change or when it will change, it may, like I said, it's gone in cycles over the years. So when it comes to what I think is easier to do, I think you're much better off focusing on maps, for local lead gen stuff, then trying to do though, you know, trying to fight or compete with the authority sites in the organic rankings. And I know, some people might have differing opinions. But you know, fighting with Yelp and their authority, excuse me over here, it's very, very difficult. The same thing with Angie's List, home advisor, you know, it's very, very difficult. Does anybody want to comment on that?

Marco: Not I'm going to agree with that. But I would also say that in SERPs now, what really matters is the entity and how well you are how much you've taken care of the entity, how much power you're pushing to the entity, so that so that you're presented to Google, as trusted and authoritative also, in a niche. If you don't do that correctly, then you have no hope of trying to rank in the, in the SERPs, right? Especially, again, against these are powerhouses. But you can as he, as you've shown that there is one, there is a company that's right in there. And the way that you do that is power, you should first of all, we went through the entity webinar, right, we did that in Syndication Academy, where we showed the steps that you need to take that to solidify the entity or what I call the end game. So that when you push power into the entity, Google is going to take all of that power, as trust and authority for your entity so that you can go against these, these powerhouses and get in there. But it does take a lot of power. It does take a lot of creativity and you know, your schema has to be right. There are many things that come into play when you're trying to do this. And as you said, it's easier to go after the maps.

Bradley: Yeah, I totally agree with what you're saying, though. I mean, my point is to get results and get, you know, I start with maps, there's no question. But always definitely you want to evaluate solidify that entity, you want to try to build brand authority for that particular entity. Because it's not that you can't rank in the organic section, it's just going to take you longer and more effort. And so my point is start with maps. Once you start getting, you know, leads coming in for your lead gen business or for your client, then you can focus on all the other stuff that you're going to need to do to get ranked. And you're going to try to attempt to rank in the organic section as well, which all the stuff that Marco just mentioned is absolutely correct. So do both, but start in my opinion with the map stuff. And that's what you know, that's why I've run my business for years.

Okay, so next one, he says is would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site to give Google a local business name, address, and phone number? Thanks again? Would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site? I'm not sure I understand that one. If you're trying to rank order, actually what it makes? Maybe the way I'm interpreting this, as you're saying, if you're trying to rank organically by including any piece from other businesses, perhaps it would make it more like an authority site. I wouldn't recommend that. I mean, it depends what depends on what you're doing. But it unless you're building a directory site, I wouldn't do that. Right. I mean, I wouldn't want to push authority over to anybody else's site, especially competitors. So I'm not sure I understand that part of the question. I'm going to move on.

How Do You Pick What Links To Use When You're Adding The Service Post Links On The City Page For The Second County?

Don says thanks for Hump Day Hangouts. Two questions for Bradley and your complex silo YouTube video, use the following structure. Okay, when adding the second County, it seems that the post name should be slightly different. Yes, it should be. Those videos were recorded many years ago. So I'd have to I don't even really remember what I said in those videos. But yes, the post name should be unique, forever, all the way down to that level. However, let me just clarify something right now. There's no need to use the physical silo structure anymore, which is what you're looking at. And that URL structure there, which is where you know, the category slash post name permalink structure in WordPress, you don't need to do that anymore. You didn't need to do it back then. But I preferred it back then because I liked seeing the hierarchy of the silo structure within the URL. But we've tested over and over again, and you know, I haven't done any hard tests in the last few years. But it's not necessary to have that as a physical silo, you can do what's called a virtual silo, which is just using the post name permalink structure. So it makes your URLs much cleaner, much shorter. Right, it's, it's still, you still want to build your categories correctly. And you know, your sub your subcategories. If you're doing a complex solid structure, you're going to have categories and subcategories, right? And pages and child pages, and then post right, which is your third level deep. But yes, when it comes to the permalink, or the slug, for the post you want to have that is unique for each post, you can't duplicate Leak Repair, for example, as a post slug on two different posts, because it will, but WordPress, by default will put a dash two for the second one, right.

And so on the post level, I've always recommended that you would on the post level or even on a subcategory level. But my point is, you're going to need to have unique slugs, right. And so that's why it's not necessary to have the physical silo. Because let's say that let's say if you were going to have Fairfax County and Prince William County, and then you were going to go directly to like, I don't know, plumbing, let's say, let's just say you're going to try to use plumbing as a subcategory for both. They're two different parent categories, then you're going to have plumbing and plumbing dash two, right, because the second time you try to create that subcategory, it's going to have the same slug, it's not going to work. So my point is, you know, I stopped using the physical silo structure, which is where you see everything in the link. And it started using virtual solid because I don't care if there's a plumbing dash to as a subcategory. As long as it stacked within the higher the way that you build it out in the silo structure. The bots will crawl it correctly to where it won't bleed over from one plumber like plumbing dash to to plumbing, you know, the regular plumbing if that makes sense. They will all be separate containers basically. But you don't have to look at that ugly URL was my point. So it makes sense. So I've switched to just doing virtual silo structure, which again, is just using the post name permalink because that way you can hide all of that stuff that's hard or impossible to reconcile within WordPress. However, that said, there is another way to silo and I can't obviously I'm not going to get into that here because it would take the rest of the time, I'd have to get out my snag and start drawing side siloed diagrams and all that. And anybody that's been in the mastermind knows what an abomination that is. But you can silo also using categories and tags, guys, you can use tags as a way to add for especially for complex silos where you've got perhaps multiple locations, but you've got the same service that's going to be provided in each location. Right? So instead of having location silos, via categories, and in-service silos via categories, which is difficult to do, you can, you can actually use tags to create silos too, right? So you can have like location silos or service or product or service categories, and then use tags as a way to create location silos. And there's, there's a way to do all of that, which is a little bit cleaner. It still takes some planning out guys, a complex silo structure is just what the name says it is. It's complex. And so I always recommend if you're going to do that, that you map it out first because it will take some thought to be able to do it correctly.
Marco, were you gonna say something or somebody? Not? Good. Already popping might pop.

Okay, so But yeah, as far as when it goes down to the post level, yeah, make always recommended that the posts be more like conversational type titles, and the person the link structure can reflect the more like what the title of the post is, right? But if you're just using the permalink, the post name permalink, which is just a simple, excuse me a virtual silo, then it's not going to matter. Because your URLs are going to be rude calm, you know, root domain, com slash posting, even all the way down to the post level, which is deep into the siloed. Right? That it's just going to be posting and at your, at your earlier pages higher up in the silo at subcategory level, it'll be, you know, root, slash subcategory, or at the category level root domain, com slash category. Right. So it's always just going to be whatever that page that you're landing on is going to be as bright past the first, you know, the first level past the domain itself. And so that's a much cleaner way to build a silo In my opinion, because then you know, it doesn't matter. Because even if you're permalinks, or have the dash twos and things like that, which are ugly, and I always had a hard time reconciling that with the physical silo structure was very difficult. But over the years, I learned that it's absolutely not necessary, you can do it with a virtual silo. So you can hide all that ugly URL shit that happens when trying to do that with a complex silo, it doesn't matter the but still crawls it the way that you build it. Right? So regardless of how ugly the URL is, if you're hiding all that shit, it won't matter. That makes sense.

Where Do You Typically Include The Links To The County Silo Index Pages?

Okay, question two do you typically include the links to the county silo index pages in the site-wide header, navigation footer nav link on the homepage content. Other know, and we talked about this in mastermind, I can't get into this very deep here either, because once again, it's we don't have the time number one. Number two, this is something that we this is kind of stuff we cover in the mastermind. But no, essentially, with a silo structure you want from the navigation, you want to be able to link to your top-level category, pages, right, which are pages, also categories. And then on the category, the top level silo pages, you can link to subcategories. If you have them, then your subcategory pages, you don't want to really link to anything from there, except for perhaps back up to the root domain, like the homepage, and then all of your supporting articles will be stacked or placed underneath each subcategory. And you'd want to daisy chain those together, or link from the subcategory back up to the homepage or to the top level category but not the subcategory. You don't want to create what Marco calls a reciprocal link even on the same domain. And that's about as far as I can get into that right here. Okay. That's changed recently, too, by the way. So again, those are old, old videos, that the principles are still remain valid. But I have absolutely changed my strategy slightly on how I build those type of solid structures out now. And maybe it's time for an update on that.

Should You Create Two Different GMB Assets For Two-Related Keywords Or Separate Them?

Gabriel's up he says, Hey, guys, thanks again, for all the great content plus one here. Missing g plus, yeah, I'm currently working on building a GMB asset for solar panel installation services and solar panel installation course. Should I create two different GMB assets? Or should I use one big asset to rank for both keywords best solar panel installation? A solar panel? Oh, I see what you're saying. So one, is it services? And one is, of course, that's a good question. I mean, if it's a local course, where only people that aren't you're going to be marketing the course to local people then like like, you know, for people to come to a school or a location to learn how to install solar panels, then yeah, I guess you could use it, I would recommend doing it for both. But if you're going to if the course is if you're trying to market that, well, you can always still have a GMB. But yeah, I would probably come if it's for the same company and everything that I don't, I would just keep it all under one entity, one asset. That's my thoughts. But that's just because you can actually accrue more authority that way, then try a separate them. Marco, what do you say?

Yeah, I wouldn't separate them either going to have them on the same website. I don't see why you would need two different GMB. They're totally relevant. So there's relevance there. That's everything that you need. And then pushing those two. I mean, in the course, and I don't want to get into it too much. We show that we show a way where you can do both just through posts. Right. And it's still in in the same GMB. But you know, you post about the course and you post about the service. And you can keep them separate. Yeah.

Yeah, I agree. And again, I would I, you know, I try to reduce assets, if possible, when it comes to stuff like that, try to keep them all housed on one entity, essentially one web entity, right, which would be, you know, a website that you could add, like, we were just talking about silos, for example, right, instead of having two separate assets, it's more work to maintain two separate assets, and you're actually, it's going to take longer to build the authority to each individual asset than it would be to have the cumulative effect of having both of them under one asset.

And if he's using the GMB auto poster or the briefcase, then he can get the RSS feed out and actually going to his T one and use both post right both types of posts, and power up his tier one that way, and create the relevance for both throughout his tier one assets. And, of course, you have to do our way as reloaded, you have to do the drive stack. And you can also stack it in there right to stack targeting each of the what would be top level categories.

How To Keep The Domain Authority (DA) Of Previous Citations Without Confusing Google With Different NAP Data Of A New Citation?

Yeah, um, so the next question was from Steve, he says, Hey, guys, thanks for your time. If I register a domain, and when I go to do the citation, see that it already has citations from the previous owner? What is the quickest way to keep the domain authority and build new citations without confusing you? Okay, so when you say citations, that leads me to believe that you bought a domain that was being used for a local business, right? Because local businesses are the ones that typically get citations being published in business directories, right. So name, address, phone number plus website URL. And so as far as keeping domain authority, I don't care about domain authority. So I'm not, you know, honestly, I'm not going to recommend how to keep the domain authority because I just don't care about that metric. I stopped caring about that metric years ago, it doesn't make any fucking difference. I swear to you if you know how to build relevancy, domain authority doesn't mean shit, right? Unless you have incredibly high domain authority numbers, in which case, then it does have an effect. But for anything below 80, you're not it's not going to make a difference whether you have domain authority or not if you know how to build relevancy. So that's irrelevant, right. But as far as you talking about citations, if you mean, if you just mean links, there's not much you can do. But if you're talking about site, because they're, they're already built to the site, you could disavow them. I know, there's going to be conflicting opinions on that. But, you know, I would also check to see if they're toxic or spammy links, that kind of stuff. But if you're talking about citations, where that domain was being used by different business, and just published citations on the web name, address, phone number, and web and web address, that are linking to that, and now you're going to use it for a new business with a new name, new address, new phone number, new brand, then I would recommend that you would hire a citation cleanup service. Again, I talked about that earlier, like Loganix, or Loganix. I don't know whether I'm saying it right or not. But uh,, that will get you to it's, like I said, it's a bit expensive, but it's hands down the best service I've used for, for cleaning up inconsistent NAP issues, right. So they'll go out and contact all the directories where they find that now incorrect. citation and name, address and phone number. And the requests that be updated, they'll submit the new details. And they'll do that for I think, a total of four rounds. So they'll do it like every two weeks for a total of eight weeks, or something like that, to were like, because sometimes you have to contact those directories multiple times to get them to actually do it. So that's what they do. It's expensive, but it works. And it works, you know, about 70% of the citations that are found that to be incorrect, will be updated. And that's that, I found that to be really, really high compared to a lot of the other services out there that say they can do it that get are pretty much lackluster results. So again, if you're talking about that, when you're saying citations, if you're using that term correctly, and it's listed that web, that domain is listed with another name, address and phone number from another business, and now you're going to use it for a new business with a new brand new name, new phone number, new address, all of that, then you are going to need really clean that up out there. Because otherwise, you're going to create ambiguity. And it's going to dilute your efforts and build new citations is going to make it hard to get results. It's always more important to clean up bad data than it is to build new data, which just dilutes bad data. Does that make sense? Start with that start with the cleanup.

Would You Recommend That The Inner City Pages Have The Same Style As The Homepage?

JOHN says one cousin is a good idea to make the other pages on the site the same style is the homepage. I'm trying to rank the homepage city page for a city but I'm also trying to rank other pages for other cities. Now, do you think it's a good idea to just copy my site tone page style? Not the content, just the style? And if I copy the content, just rewrite? Or is that a good idea? Yeah, I mean, that's fine. As far as like the layout of the page, I don't think that makes much of a difference. I could be wrong. But in my opinion, it's more about having the content unique and optimized for the specific cities that you're trying to rank rewrites are fine. I've done that a lot, especially for lead gen stuff where I'll go out and like by an article, or by five articles, and I'll have each article rewritten three times. Right. So now I've got 15 articles. And it's a lot to have an article rewritten and have a new article written. Right. So that's what I would do is go buy authority content, pay a lot of money for an 800 or 1000 word article. And then I would send that to an article rewriting service and have them rewrite it, you know, three, four or five times. And now I've got multiple versions of that one article. By the way, I always would put in tokens into the article, like for the location name, just put it in brackets put in, you know, in brackets, location, or city or something like that, as opposed to actually putting a city name in there. And that makes it easy to just use, Find and Replace, to be able to swap out location names. Once you know when you have it all rewritten with those tokens as opposed to city names. And then you have multiple versions of the article, each version, you can use the Find and Replace function to replace with a new city name. So it makes sense. It's much easier to do that. So yeah, as far as the layout, that shouldn't make any difference. It's more about the content and what it's optimized for. Okay, and why the web is coming up? Yep. Monday, June 10. 3pm.

Can You Embed A GMB Post?

Can you embed a GMB post Marco says you can. I haven't tried it but Marco says you can.

Marco: I have and still can. Okay, cool.

Bradley: Got a shirt today. Look at that. That's cool. We got to wrap it up in about three minutes. Looks like we're about done anyway.

How Do You Recover A 3-Pack Rankings?

So last question, says a real business with a physical location GMB was ranked in three pack for multiple keywords but is now outside of top 10 only changes where we started GMB post press advantage prs and sent money robot links to and embed to add ID page and G site but never directly to the money site. It may be in Google dance. So we have stopped money robot links in embeds. We will continue to make GMB posts and press releases would appreciate your input and suggestions to try and recover three pack rankings. Um, yeah, that I don't I mean, I don't know without having more detail on it. It could just be a dance, but I doubt it that typically doesn't happen for what you're talking about. Like it was in the top three, and now it's outside of the top 10. Got it something had to have been triggered. See, embed to add ID page and G site but never directly to money site. Yeah, I don't. And also depends on how you set up we had a long discussion going on in the mastermind just recently about how the ad ID page is connected to a money site if you're using a self hosted website for the money site, as opposed to just GMB assets. Guys, remember, if you're just using GMB assets, you can get away with absolute murder. Right? If you're using a self hosted website is the primary website though you have to be more careful because you can't just spam the shit out of your, your your assets that are going to be all linked and pointed back to a self hosted website. Right? Because the rules are different. So it depends on how you have your ad ID page setup is the canonical setup to your homepage. If so, and you're spamming that, which is what money robot is, then you're essentially passing spam back to your money site. Right? So there's other ways to do that break that chain to where it's not spam isn't being pointed directly to your money site, run it through a Google Site instead. Right? So you can canonical lies your ad ID page to your G site that's part of your drive stack, and you're in your money site be linked from within your dive stack, right, so that all your spam links to your ad ID page and your embeds and all that other stuff that you're using total spam for, which is fine if you've got the structure if you got it set up correctly. But if you got it canonicalization to your homepage, where do you think that all that credit is being that credit from the spam is being passed to? Right? So you think about that. So you got it, you really got to know how what you're doing when you're going to use Spam. Spam is perfectly effective. But you got to know how and when to use it properly. Right. So again, I can't without knowing more specifics of your project. I don't know how you've got all your this chain set up. But my guess is you probably have somewhere your spam links are actually being passed directly to your money site somehow some way, which could be through a canonical from the ad ID page. Could be that simple. But it could be more than that to are you embedding your money site into your ad ID page and in spamming the shit out of it. Don't do that. Right. Use your Google properties, which is what we teach. So again, there's without more detail on this specifically, which by the way, if you are in the mastermind, we can take a look at it and analyze it and help you figure out the problem and fix it. Right That's what we do. But can't do that here on Hump Day. Hang out. Anyways, looks like we're done. That was perfect timing. Everybody. Thank you for being here. No mastermind webinar this week, but we will see you guys next week.

Thanks, guys.

Alright man. Bye, everybody. Later

Do You Still Need To Have GMB Listing And Major Directory Citations To Rank a Local Lead Gen Site In A Low To Medium Competitive Niche?

By April

In episode 237 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one still needs to have a GMB listing and major directory citations to rank up a local lead gen site in a low to medium competitive niche.

The exact question was:

Hi Guys, thank you VERY much as usual for the assistance you provide on Hump Days, most of us customers would be lost without your help (smile) . . . . . . . . 1) If you're trying to rank a local Lead Gen site, or Directory site, in a low to medium competitive niche and a low population area like say 75,000 to 100,000 people, can you get away with not having a GMB listing and major Directory citations or are they still mandatory, and if so, can the GMB listing be “”unclaimed”” and can you use a “”fake”” and “”un-paid for”” address at a local virtual office building? . . . . . . . .

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Are Local Citations Still Relevant And How Does It Impact Rankings?

By April

In episode 236 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if local citations are still relevant and how it impact rankings.

The exact question was:

are local citations still that relevant? GMB is dominating now. So how much does it still impact rankings working through all the citation sources like Yelp, Yellow pages,…?

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