Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?

By April

In Hump Day Hangouts episode 232, one participant asked if it is better to create a different page for each keyword or use a single location to rank different keywords.

The exact question was:

Thanks (smile) . . . Since we're light on questions today, I'll ask something else (smile) . . . When creating local lead gen pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords?

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What Type Of YouTube Ads Do You Use For Lead Gen Sites?

By April

In episode 228 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what type of YouTube ads the team uses for lead gen sites.

The exact question was:

Can you explain what type of youtube ads do you use for lead gen sites? What do you show in the creative/ad?

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How Do You Avoid Misleading Customers When Using A Branded Lead Gen Property?

By April

 

In episode 227 of our weekly Hump Day Hangouts, one participant asked for tips on how to avoid misleading customers when using branded lead gen properties with a different name from the actual client’s business name.

The exact question was:

Hi Guys, I have a branded (XYZ) lead gen wordpress property. I have made the mistake to not use a calling center, and the confusion happening 8/10 times is insane.

The contractor has an answering service as well, which of course only says their own name when the phone rings.

The caller might ask 3-4 times “”Is this XYZ company?”” And they reply “”No, you made a mistake we are ABC””.

The problem is even if I solve the problem with the calling center, my client (the contractor) still has a problem with the confusion that occurs when they arrive at the job site and they see something different than the website. Or even when he calls back, mentions his company and then the question arrises. “”Why is it different etc””. Playing the game that he is indeed the “”xyz”” company while he owns another big company and lying to clients is not viable.

Would you recommend to use their name inside the website, as “”partners”” just to give a hint to who is going to be on the phone, when the contractor calls back. And of course to know who is going to come to do the job.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 226

By April

Click on the video above to watch Episode 226 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

 

 

Adam: Alright, we're live with Hump Day hangouts Episode 221. All right, I just did that. I'm a little embarrassed us now going to be on YouTube forever. So anyways, moving right along into the sixth of March 2019. We got the whole crew here. Bradley is

Chris: doing some secret squirrel stuff in the background. But we'll get to that. So first, let's start on the left and work our way down. Chris, how you doing? Man? Doing good Spring is here

Adam: actually. Nice. Yeah, it's quite nice. But I'm getting kind of like form on like the snow snowboard enough this year. So

Chris: unlike everybody else, I'm actually liking the winter when it's not too hot and stuff and they can actually write on the slopes and we get powder and stuff so yeah, like I'm one of those weird freaks who is actually enjoying wintertime

Adam: bad and her not I like your shirt. But let's see what summer is coming to you. Right.

Hernan: Thank you Yes balls here man I'm sweating myself but anyways I'm super pumped thank you guys actually wanting to publicly say thank you guys I love you soon as Bobby can say that because you guys have been awesome you got a lot of you guys were got the Battle Plan v3 and you're really supporting the costs right here right now so I love you guys thank you for the support it's been awesome

Adam: yeah definitely actually I'm going to pop that on the page if you're watching grab the battle plan that's a little quick note but in case you weren't aware we launched just over a week ago you can still get in there and get it it's we priced it you know we get a lot of questions about this to you know when we first came out with it as $100 and you know it's overly well has a lot of great processes in place things out really smoothly but over time we decided to bring that price down and it's much much much cheaper now because we really truly did want to get this in everyone's hands so that you have simple processes and if you go to battleplan.semanticmastery.com, you can see us talking about that and how this can help you in your business, no matter what you're doing. So anyways, I just want you to go check that out.

Chris: I would have had a battle plan right now, other than the price Say that again, why would avoid a Battle Plan right now? Other than the price?

Hernan: Can I go for it? Yeah, because it's step by step process do now for sure. Like, we have actually distilled a lot of the stuff that, you know, we have been teaching and showing over the past, you know, five, six years on Semantic Mastery, we have distilled that into a step by step process. So if you have like, if you have a brand new website that you should put your domain right like yesterday, and you want to put it up with the band, go get the Battle Plan. If you have an H website that has been, you know, yielding good results he has a year it's, you know, it's a year old, but you still want to push it to go get the benefit. If you get a YouTube video that you want, push, go get the bad plan. If you also get have a GMB that you need better and

Like that is something that we have recently added to this be three and you know we made the webinar the how to be successful marketing 2019 that's the value alone of admission and then you get a lot of additional bonuses on the bonus member's area that you're getting for free so it's a no brainer your question

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Adam: And I'm still learning how to use the mute button alright so yeah I'm not gonna expand on that I think are Hernan hit it and we're really happy to be able to share this with you guys and like croissants at the bonuses are friggin cool so check out but Marco we wanted to check in of course with you how you doing man

Marco: I'm good, man. I'm about. Give me three to six months and I'm going to drop a

Adam: whoops. Sorry about that. Yeah, that was me in my browser.

Marco: Quit Quit messing with that shit man. I'm about to drop a nuclear bomb on the SEO world again. Alright, so stay tuned. It's coming it's it's I'm sorry but it's not going to be like the battle plan almost free because I'm on some takeover shit and I'm done. I'm done like playing I'm done with people hating I'm done with people. I'm when I say done if you talk about me I'm going to make you a fucking porn star. That's how this is gonna be. So fuck with me.

That's that's what this is about. That's what that's what's coming. They don't fuck with me to

Hernan: Yeah and you got you guys better listen because what Marco says that he's dropping the good stuff he usually like 100% of the time delivers, right he did what he did with our YS Academy. One are ways to kind of meat to it always brings up the good stuff. So definitely.

Adam: Well, I want to circle back around to where we started with introducing and saying welcome to Hump Day Hangouts. And since they If you're new to semantic mastery first of all thanks for watching. We might have just heard us talking about the battle plan, grab it. It's the best place to get started not only with us but for like Hernan said all you know your age sites your new sites. If you're getting into videos whatever it is GMB start their battleplan.semantic mastery.com if you are you know looking to either start or grow your local digital marketing agency and you want to join the best community for that and be a part of that then join the mastermind and you can find out all about that at mastermind dot semantic mastery.com. And for everyone, no matter what you're doing. Go to em. Gee why b dot SEO. Alright, for the premium done for you SEO Services, you know, getting the GMB verified so you're not spending your time trying to do that which we're going to touch on I know a lot of people have questions about candies and what's going on there if you want syndication networks done, you know really, really high quality from you know, the training that Bradley originally created these updated over the last four years our YS stuff

Man what else press releases we got all sorts of stuff and there's a lot more good stuff coming down the pipeline right.

Hernan: Cora and keyword research I think that that that's worth mentioning because you know you can you can spend like an entire week going after keywords you know going after keyword research and whatnot and I think that that solves the entire issue and I haven't personally I haven't seen and mean that type of I don't know how you guys are doing that because that's all marketing Rob but I don't know how you guys are pulling that up but honestly I haven't personally seen any any other keyword research report that you don't need to pay I don't know shit ton of money to get something like that you're getting a piece of the market, No kidding so I think that's pretty cool and that takes a lot of time and I don't think that we're pushing it enough for with the body that you guys are getting some. Definitely get man it's a goldmine for Edwards like Yeah.

Adam: Oh cool. I'm sorry. So I was about to post something on the page. We're going to hop Over to Bradley in a minute. As I said, he's got some stuff going on in the background. But something else I want to say, I know we get a ton of views on YouTube. And you know, people either aren't here live or to catch it later, they will watching down the road. If you want to, you can click the button, click Subscribe, stay up to date, obviously, with Hump Day Hangouts, a lot of the videos that we upload there, and if I can ask a favor for anyone watching, you know, we really want to help people find out about our YouTube channel and really grow that if you find Hump Day hangouts helpful. If you're watching a video clip and you found it helpful, please share it with them. You know you think it's going to be particularly helpful we try to really help people out point them in the right direction and a lot of times you know what you're learning or what you're solving could definitely help someone out so point them in the right direction send them the video clip or point them to semantic mastery. com slash each the questions and real quick I'm going to pull something up but Bradley Are you in the middle of it. Are you are you ready?

Bradley: Alright. I'm sorry. I was muted and had the camera off I guess I can note to self and to everybody else out there do not start a server migration right before our webinar

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Adam: Here hold on a minute let me let me write this down real quick the support staff the support staff assured me that it was going to be a smooth process bullshit

Bradley: I've got client sites down left and right like a database connection issues all kinds of shit and it's kind of a shit storm right now I'm trying to get it resolved and now I've got a host a webinar so but Bradley no self we have a Caesar

Yeah, well not gonna be able to get in touch with them right now. We got a webinar host. So anyways, what else are you going to say?

Adam: I was just gonna say we had to people Hey, Alex, and Rishi. Thank you very much. They just grabbed the battle plan, I think today and we're just talking about it. So thank you and appreciate you guys being here and checking it out and we're happy to answer your question. So with that Bradley, I guess.

How are you doing? And then let's just jump into it.

Bradley: I'm a little stressed out, but here right and answer some questions and help others. Well, my shit crumbles.

But that's all right. So yeah, I'm good.

Adam: This is good. Well, focus because you know what? I'm guessing that there's next working on your server. There's nothing you can literally do about it right now. So this will be good. take your mind off it.

Yeah. All right, let's do it.

Bradley: Let's rock and roll. I’ll grab the screen.

Alright, so we got to go back to seven days ago. That's how we determine where we left off. Right.

 

Is It Better To Use Gmails Instead Branded Emails For GMB?

 

Adam: Let's make sure with the Six Day guy there we go. I can't see it looks like a mobile, mobile. Mobile is movie local business.

Bradley: Okay, so I've always pushed businesses to use their branding domain for their email info at company.com. As an example, instead of Yahoo, Hotmail or whatever but it could be better SEO to use Gmail and said for GMB and across citations now I recommend using a branded domain, always. And in fact, I would recommend using g sweet for your branded domain instead of like shitty webmail. That's one of the issues I'm actually dealing with right now, with the server migration webmail sucks. And there tend to be problems a lot with webmail accounts guys that are through servers. But you know, for the price is going up, I think, in the next couple days for G Suit, but for a basic G Suite or domain account, domain web email account. That's all hosted through Google at $6 a month guys per user, but you can add like, I don't know if it's unlimited or not. But you can add a whole bunch of domain alias is if you'd like so that you can actually send and receive email from multiple domains from the same Gmail account it's or G Suite account but it's Google email essentially and I would and also as Marco will probably chime in here that's also another entity validation signal to be hosting your, your domain at using G Suite email services for your domain.

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So I would recommend that you do that. What do you say, Marco?

Marco: I totally get that business card on file whether or not whether you do it through G Suite. It used to be that Google only would allow names in Gmail, right? They wouldn't they wouldn't discourage you from using business names. But now it says everybody started doing it then it now okay so you could actually do Gmail and pay through Gmail right for driving extra drive and everything but you have G Suite there and if you have a business or that you're running or a business that you're helping them, by all means, get them over into G Suit and run everything through their let Google see that this is a legitimate business with legitimate services products or whatever it may be. So yes, I 100% agree. Go and pay Google for these services.

Bradley: And just as a quick, I'm not going to go through it guys on screen, but just write this down or take notes. It's not a hard process, there is a wizard that will kind of help you through it. But the first couple of times you do it, it's a little geeky, but once you understand how to do it, it's really simple. You have to use go You have to be able to access your domains, DNS settings which you know can either be through your registrar or if you're using something like a third party DNS, iCloud flair, you can do it there. But you got to add a text a text record for domain verification. That's to prove to Google that you own the domain or control the domain and then you add your MX records. There's five of them.

Yeah, there's five of them and they'll get the G sweet will give you those. It's it's fairly standard or easy to set up. And then after that, there are just a few additional records that you want to add like one is called an SPF record. Another one is called a D Mark record. And the last one is a DKIM signature and those are three different things that you want to add. So just write down down and then you can just search in G sweet help which when you're logged into your G sweet admin panel there's a help search bar at the top and you can just type those in like SPF records DK, I am signature and D Mark and you it'll, it'll give you help files to show you exactly how to set that stuff up. Once you do those, then you should be good to go. You know, it's also important, make sure that you do have a domain that setup with website and such that's good for domain reputation for email, or for email reputation, if you're sending from a domain email account, if that makes sense. So just adding those few things are going to help to make sure that you get really good deliverability. I do use g Suite accounts for prospecting when I'm doing you know, cold emailing for prospecting, and they tend to work really well. If you use a standard Gmail accounts like personal Gmail accounts, and, you know, free Gmail accounts essentially and you try to send a cold email within a very short period of time, your emails will stop being too delivered, they'll stop in boxing. What depends on I guess, really the volume and whether people are hitting spam and stuff like that. But if you use the domain emails and you set up those records, like I said, and you have a website on the domain, so at least you know that those are kind of things that helped it for those to the inbox. But for a standard business, you shouldn't really have to worry about much of that other than just set up those records correctly, and you should be good to go. That's a good question though.

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Would The GMB Auto Poster Strip The Meta Data And Geo Settings Of A Picture Uploaded Within The Post?

Elaine is up, she says. Would the GMB auto poster software strip the metadata of a picture we upload including the geo settings when scheduling a new post?

You know, I have no idea but I doubt that it would because we are developing knows how important that is. Marco, do you have a definitive answer?

Marco: No, I don't have a definitive answer. But it's essentially Google that strips it.

Bradley: Yeah, but yeah.

Marco: Yeah, they get the information and they know you give them all the information and then it doesn't matter if it's still on the image. All you want is the relevance and Google can also take a look at the at the front of the picture. And you'd be surprised at how much entity information Google pulls from the front of the image instead of just the back.

Bradley: Yeah. But I mean, specifically for her question was, does the auto-poster application itself strip the metadata?

Marco: Yeah. I don't have a definitive, definitive answer for that. All I can say is, if it's getting stripped out, it's usually Google that's doing that.

Bradley: That's correct.

Adam: That's something maybe we can run by St. Pat the developer find out if he knows for sure. Again, he's he's a good guy. He knows guys what the benefit of what we're doing. So I'm quite sure that that's kind of baked into the software already, but we can confirm that with him.

Will An Older GMB Account Have The Same Ranking Effect As With Those That Have Been Created Recently?

Bradley: Dan's up he says, If I have a customer that has had their GMB for some time, does the process work the same with the press advantage from the press release pointing the first post etc. is the process to rank GMB as effective as on a GMP that has been around for a while.

Yeah, it's typically more effective that way. In other words, if you use the same methods that we teach in our various products, whether it's local least for our local GMB pro and you apply those two or PR progress in your, in your case, Dan because that's what sounds like you're talking about it either any one of those methods are going to should should work better for an established GMB than they do for a brand new one. Because remember with the brand new one guys you're trying to build a reputation and we're trying to force it very quickly and if you pick the low competition areas which were the original location research training for local least bro you can typically get rankings almost overnight or with very little work very low effort.

Now if you're using the updated version where you're going much more granular and trying to target more locations and even more like metro areas and such you're still going to have a bit of a dogfight that's what I've been experiencing. So and it takes time because and here's the thing when you're looking at like location research and you're looking at even if you see opportunity because there are locations that don't have the same they're not the same zip code area that you're searching and that kind of stuff. You'll see that a lot of. At times, especially in metro areas, the the the API, the top 10 results that it pulls in are pulling in maybe locations, or GM bees that are outside of that specific location. But it's pulling them in because they're very relevant. They'll have big authority signals, such as lots of reviews, lots of images, website citations, ages is a factor. So you have to take all of that into account. So even if you target your location placement perfectly, you still have to compete with other entities out there, essentially, companies or brands, locations that have built authority, and that's why Google is pulling them in as being the most relevant. So there is still a bit of a dogfight to do with that. But what I'm saying is if you have an existing asset that's been established for some period of time, and I don't know what you know what the threshold would be to make this better obviously, probably the older the better, but if you apply those same kinds of methods, you're going to get better results than with them with a brand new listing.

Guys, there's another good question.

Do You Hide The GMB Backlinks And Sensitive Data To Protect Yourself From Angry Competitors?

Okay, Alex is up. He says, Hey guys just purchased the battle plan. Glad I did. How common is it for competitors to report lead gen sites to spam or whatever, both the jam BS in the actual WordPress sites.

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For me it's been rather rare I haven't really experienced that much I've actually had years ago when I first got into the business. Should I'd say it was it was it was actually my first Tree Service site that ever built and one of the competitors did report that one and I got it reinstated which was funny, I had to re-verify it via mail. Unfortunately, I still had the mailbox that I was using for that at the time. So I was able to re verify it and get it out and he was just pissed because we outranked him like within a couple of months, and he'd been an established Tree Service business. But that was really the only time I've had to experience it. And I'm going to knock on wood, but I hadn't really experienced that. So here's the thing. I mean, if you've got a good lead gen asset that set up correctly and it's optimized well. And it's not super spammy and you've got the calls that are directing especially you know, as always recommend to a call center where it's a valid Pete person answering the phone right away, you know that kind of stuff. It's hard to really bitch about that, you know, to prove that it's spam you know, especially if you're using surface area businesses in your location, your physical location or the address the physical address is hidden. How would they know you know what I mean? It's not like it used to be where sometimes you could still display your address if you got a surface area business, you're not supposed to display your address. So how can they know? You know what I mean? So I haven't really experienced that again, fortunately not saying it can't happen. guys just saying I haven't experienced that much.

Alex has to finish up he said. Do you do anything to protect yourself from anger competitors? Yeah, as I said, I don't display the address. That's why I'm actually not building citations as much because a lot of citation platforms still require you to display the address or you can even place a citation on their directory.

So, um, you know, again, I'm doing a lot of other stuff outside of using them because if we're using a, an address that's not, you know, actually where the business is located, then we don't want to publish that if possible. So that's just one of the things I'm doing is doing a lot of other sorts of stuff, a lot of on page stuff and other types of off page where I don't have to display the address.

Okay, you got any comments on that? Anybody?

How Do You Use GSites To Increase The Visibility Of A GMB Page For Nearby Cities?

Alright, moving on. With this house is good agents. Thank you for or thank you for offering this form to us. I have questions about g sites as a way to increase visibility from nearby city g site 1000 word article, videos, content samurai, or summary of Article links to money site and GMB website and also include several links to the web to auto or should I be cautious about them to you.

You mean can you link to your web two daughters from the G sites? Or are you talking about building links to your web two point O properties?

I would say you could do either if your web two or tier one properties and they're built well then I don't see why it would you know, again, it's just kind of like validating the entity is if we're syndication Academy guys, whether you've been through our training or you purchase done for you networks from us, that's how we do it right, we interlink all of our tier one properties. They're all branded properties. We're not trying to hide our footprint you're actually trying to display our footprint, right? Because those are all branded entities. We want Google to make the connection between all of those as being of the same brand. So I don't see why that would be any issue in either instance, what I'm saying is, if you're linking out to branded tier one properties that are well built, well optimized, then that's kind of internal linking your brand. If you're building links to your branded properties, that's fine too. I would recommend you do that instead of direct to your money site, which is what I think you're alluding to anyways, right? That's part of the reason that we use this dr stacks and G sites and things like that because their Google domains, Google properties and we can just literally hammer them and it will take it like a champ.

So any any comments on that guys?

Adam: No, I think I think that's perfect. And the setup is perfect too because you can even drop press releases into the D side and and Dr. Second power those up and Yeah, well, we've I mean, we've done I keep talking about this. We did 1 million spam links including porn and not not intentional. I just told that it hit it with whatever you got in and it was actually a anyway GSA is what we use for it. So he didn't he didn't filter he didn't do anything they just blasted it, it was it turned out to be a million plus went through the drive stack through the site onto Well, the mind is not the mind map. But the Google business map which ranked in the three packets still ranking to this day. There's nothing we could do.

As a matter of fact, the guy stopped paying. First of all, he took one of his phones. I talked about this role, he took one of his phone's off the hook because he just couldn't handle the call body. And then the fucking to stop paying with that, that just totally makes no sense why would you stop paying but he's still ranking to this day major metropolitan area highly competitive niche and it's there and last time I looked there was still a porn link indexed in his link profile. So think about that. Google has it has its index right when you go and look at the link profile in Google you do the site search and appointment comes up so Google is hey you know we like this port link for for your website. Here you go. How much better can it get that you do spam links into a drive second g site and it comes up pristine on the other end and you can push power to wherever you want it to me that's that's just incredible. And it's only been five years since it's been working. So what a loophole.

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Bradley: There you go he says do I do the same for each city that I want to rank for?

Well similarly to what I talked about with syndication networks if you know I prefer to use one brand one branded network for multiple locations if possible and so if you're talking about building web tues out for brand then you know if you want to get location specific you certainly can you can always add like a location monitor to the brand name so for example you know Joe's plumbing is the primary brand and then let's say you've got, you know, three different locations and they're all obviously different cities then you could do Joe's plumbing an input the city name for example as a modifier if you're going to create another set of web tools that are location specific and you can certainly do that you know if that's what you want to do now do stacks yeah just you can either buy new new drive or bi or build new dr stacks for each individual location or better yet create internal folders within the main brand drive stack in silo just like you, you know, essentially create like silos within the stack, okay.

So it's up to you how, again, I try not to build location specific web tools if possible, because I like to just use the branded one. You know, I like let let I like doing getting results with the least amount of effort. And so I try not to do that if necessary. But sometimes in more competitive areas, it does help to do that. And so that if that's what you're asking then. Yes, I would say you can do that too

Can You Please Enlighten Us With The New Policy Of GMB?

Toby's up. Let's have name. I haven't seen in a while it says hello, gangstas. Happy to be back in your hood. Can you explain one more time G and its new policy on GMBs?

Um, well, I would. But I don't really know. I mean, the policy is don't do what we do. That's the policy but we do it anyways. And so there's a lot of misconceptions out there now. Thanks, Toby. Yeah, there are I mean that's the thing you know, that's why we haven't really commented yet as to we don't have a definitive answer on that as to what what to do and what not to do at the moment. I can tell you one thing I've I've got my Multiple lead gen assets that I was in, I was chatting with Rob today in our slack app about this, that, you know, I've, I've been updating a lot of my stuff like crazy. Some of them are brand new listings. And I have not had a single problem with getting anything suspended. I mean, I've even done some stuff that would typically trigger re verification immediately and in the last few days, and it has not caused any issues for me whatsoever. Now, I'm not saying you guys can go buck wild right now, because there is a lot of suspensions happening, but I think there's certain things triggering them.

So for example, I mentioned this last week, too, by the way, and I don't have any problem mentioning this to you guys on Hump Day Hangouts. Because I want you guys to not make this mistake. One of the things and it's only mistake now It wasn't a mistake a month ago. And I don't know for sure that this is absolutely like an absolute rule. But I know that one of the things that I've noticed we lost about six assets in the last couple of weeks. And so I've got my team actually not doing anything.

In the like, on page work on GMB stuff, right now, I've got my team working on off page stuff. I myself, I'm still inside doing, I'm testing different things inside on, you know, like on page edits, and stuff within GMB locations, and I haven't had any suspended on me. But when my team was doing them, one of the things that we we think we identified as as a trigger was adding to the appointment URL like an ad ID page, for example, which is typically an Amazon we host those you know, we've talked us and said this publicly before but we host those on Amazon s3. If you don't know how to do it, get to buy the course the figure it out or find out on your own. But one of the things was that originally it would take an s3 bucket URL but it stopped doing that the appointment URL section would stop stop doing that after some time. So then we got smart, right and we added a redirect URL and then it would take it again but one of the things that I think is causing that is by putting something in that appointment URL other than an actual appointment app link like to calland Lee or something else, or to using the business, the Google My Business website URL to go in the appointment, you were out. Or if you had a page on a money site that had an appointment app embedded in it, that would also work.

But if you're if you're still staying strictly within the Google ecosystem, which is what we've been primarily doing, where we don't have an off page, you know, we don't have a self hosted site then. We've been using the GMB business side is the primary website and then using yet ID page in the appointment URL section. And I think that that's an issue right now. So I said this last week, guys, just don't link to that in there. I would recommend not putting anything in that appointment you are Unless Unless it's a valid appointment URL or app or, or if you got a money site, and you want to put the GMB business site URL on the appointment URL. I don't think that's going to be an issue either, but if you start doing that, I do what you should be by the way.

Creating that page, it's super powerful link to it with a contextual link from the GMB website. That way, you still get it in there, guys, you're still getting Google to go crawl it from the GMB asset. It just doesn't have to be in the employment URL. And we did that because we were able to, but if that's one of the trigger points, which I think it is, I don't have 100% certainty on that but we noticed that that's one of the things that when we had six we lost six assets in a week and what my builder Joe was the one that was the one that said that he thinks that that's what it was because he noticed that it happened on three of them right after he had added that URL. So I recommend just not doing it for now until we know for sure that makes sense.

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Okay.

So as far as what is the actual what are the policies while the policies are don't spam? Are you going to abide by that because I sure as hell not you know, so essentially that's, that's what it is. So we just got to keep playing around in there until we figure it out. Now, I know some of you guys don't have the resources is to be able to, you know, burn through a bunch of GMP. And I get that. And that's part of the reason why we're still testing and figuring out what it is. But like I said, I've done a lot of on page edits and stuff right now. And I mean, just today alone, I did a lot of stuff that would have typically required re verification or suspension, and it didn't cause any of that. So I'm just just letting you guys know, until we figure it out. I would recommend that you just tread lightly, don't do anything super spammy. You know, take things slow, as Marco always says, make a couple of edits, you know, or one big edit or something, and then get the hell out of there and leave it sit for a couple days. let it marinate, right that that it season, let that kind of settle in before you go back in and change a bunch of other stuff. What do what do SEOs do SEOs go in especially when you got a team and processes developed like we do that go in and like within you know, two, three hours they've completely optimized everything and added photos and posted and like you know, I've done everything and that's business owners don't do that because they don't know how to do that.

You know what I mean? So if you act like a business owner or if like Marco said, if you go in as like an agency through a manager account, make some edits. I always recommend removing the manager account afterwards. But that's something else, you know, there's different things that you can test with, with some of your own assets. assets, excuse me, but just think about, you know, what looks natural, a business owner wouldn't go in and fully optimize and, you know, in one fell swoop because they don't typically know how to do that kind of shit. A manager might, right. But I also believe we've talked about not having, you know, using a manager if you're targeting one vertical, don't use that same manager account for every account that you or GMB that you log into. Because that's a way that their footprint could be created. use multiple manager accounts. For example, guys, probably most of you have a shit ton of syndication networks, at least I hope you do, which means you've got a lot of different Google accounts. So you could use those different Gmail accounts that you have for various profiles to actually act as a manager where you log into one of your make some changes, and then log back out and remove the manager for the owner account, if that makes sense. And that's something that you could do to reduce potential footprint issues.

That was another good question.

Robert Nelson. He's a new mastermind member. I had a call with him yesterday. It was great. Glad to have you.

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Is There A Way To Automatically Randomize Images For Posts When Autoposting Using GMB Briefcase?

Robert says, Hey, guys. Great to be in here. When auto posting using the GMB briefcase Is there a way to automatically randomize the images used for posts so they are being scheduled monthly?

Yes, it's called it with the briefcase. Yes, that's got an image spinning. I think you have to upload them via CSV and I have not tested with that yet. It's because I just haven't taken the time to learn it. But I don't know where I can point you to. For the training. We have a slack group Robert, that was there were some beta testers for the briefcase, we can probably add you to that because you're in the mastermind, guys. You have to be in the mastermind for stuff like that. Sorry. But if you're if you're interested in that, Robert, ping me in the mastermind Facebook group and I'll see if I can get you added to this slack group for that. And there's a lot of training and stuff in there for that. And there's probably training files in the briefcase for that. I just haven't seen them there. So anybody know for sure.

Hernan: Oh, that's actually a good question. Bradley will need to double check. But yeah, that's something for sure that you might want to join the mastermind for that. And not only that, but also for the calls that you get, you get an onboarding call, and then you get a 90-day call follow up. So that is pretty cool, too.

Adam: Yep. Yeah, the only other thing I was going to say if there is any issues to and you want to do it on your own, you know, if he can let me know, because I do some of the stuff with spreadsheets before it was added in there where you know, you're randomizing some of the stuff on your own which might come in handy and some other places.

Bradley: Yeah, so maybe that would be a good thread for us to start in the Facebook group for the mastermind anyways, and we got a mastermind webinar tomorrow guys, so now might be something we can talk about there too. But yeah, Robert, I'll see if I can get you out of To the slack group I just picked St. Patty's the developer see if he minds if he doesn't mind I'll squeeze you in on there okay. let's say what's up clan Adam? That's cool when did you change your was that different?

Adam: Yeah must pull from Facebook I think I updated a couple days ago It looks like a boss

Hernan: oh yeah that's from Nashville yeah.

Have You Seen Results With The Mapping Techniques Of Peter Drew's GMB Dominator?

Bradley: Jim what's up. Bradley, in the past you mentioned Peter Drew' GMB Dominator, not by name as it didn't have a name yet. I just saw the beta testing pricing today and wondered if you have seen the results with these mapping techniques that software it's 100 or $500 one time $100 month shiny or legit.

You know, it's a legit tool. There's no question it's a good tool. I've been actually consulting a lot with Peter drew about that stuff. So yeah, it's cool. I mean, I haven't tested all of the software some of the new stuff that just comes in the last couple weeks I haven't had the time to but a lot of the let's just say there's going to be some collaboration between us anyways guys.

If you end up purchasing it, you'll see that I added some preliminary training on. It's kind of a teaser training for we're updating the video lead gen system specifically for outreach and prospecting, to monetize lead gen assets. And I'm working on that currently, right now, as a matter of fact, like in the last week and a half now, I've been working on that. And so I think we're going to launch that in April. And that's going to be a complete update to the already existing product. And it's going to include a whole bunch of resources and methods and processes and stuff like that for monetizing lead gen assets. Or for going and targeting on non-owner verified profiles to get your foot in the door. That way using video emails is the primary prospecting method. And so and you'll see that if you end up checking on a gym, it's I think it's a good product, you know, just like anything, you have to use them and use them consistently those kinds of tools to get results. So just keep that in mind. It's not like a one-shot you buy these things. You go run one campaign for something and you're done. You've ranked if you're you know you're successful in your you never have to work again it's not like that even with those tools that are simple tools which is why I like them you have to you know use them repeatedly and usually run multiple campaigns per project in order for you to get results. So just keep that in mind but yeah absolutely, I would recommend it guys no doubt.

Okay. New Battleplan executor here. It looks like a lot of what how we Schwartz used to do in the early days of I am great stuff. Okay, I'll take your word for it I don't know who our Schwartz's.

Adam: That's a name from like 2008-2009

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Hernan: And that was the guy more time than I thought I think the guy got pulled up by Google security in one of theirs. I can't remember exactly what happened you will have to I'll have to look that up later but something happened in one of the guys got a lot in Google's nerves so that's a good nice to see men and thanks for buying the battle plan. Rishi

Bradley: You guys, that was just a year or two. I started in 2010. So that must have been right before I got involved with internet marketing. So sorry. Go ahead.

Hernan: You were too young for that.

Bradley: Yeah. Well, I wasn't too young. I just hadn't started in digital marketing it that's all.

How Many Network Is Enough To Get Enough Traffic To An Affiliate Marketer In YouTube?

My question lies and having enough first doing more than necessary and getting slapped. I mean YouTube based affiliate marketers starting in a new market. For this, I have set up one email address, which I used to create an over a dozen other web properties and implemented the battle plan. I've also started my YouTube videos as part of the bonus. That's great. I'm glad to hear that. My question is, Is that enough? Or should I be creating more and more web properties like I am keyword based content? Or can this one network with the siloed videos on YouTube provide me enough horsepower and bring enough traffic to my videos?

Now for videos guys, for you, specifically Rishi if you're doing YouTube stuff go nuts. With networks you syndication networks, add as many networks to your channel as possible and not just tier one network. In other words, not just where the YouTube channel triggers syndication two networks, I would recommend also creating second to, you know, to tier networks. And if you want to go beyond that, you certainly can. You can go, you know, third tier networks, fourth tier networks, I don't recommend that only because it becomes a bitch to manage. I've always preferred to stop it two-tier networks, which means and again, if you've been through syndication, network training or syndication Academy training, or if you purchase a two-tiered network from MGYB be which we will set it up for you, you could always go back through and reverse engineered if, you know, if you're not a build a single tier network that's triggered directly from the YouTube channel and then you see a two-tiered network you'll you'll you'll know how to do it because you're just going to use the RSS feed from the blog properties on the on the first tier network. So like blogger, Tumblr WordPress to post to republish to the second tier network and it's very, very powerful and the different sizes with YouTube there's no footprint issues.

If You use the app, what's the way that we teach, okay, if you start importing the video descriptions and republishing them and all that kind of stuff, you can get web 2.0s terminated and that can look spammy so I don't recommend that. I recommend that you do exactly what the app what's the way that we designed them because I tested all that stuff guys and there's a reason why those outlets for video syndication networks were set up the way that I did because there are no footprint issues there. And the reason why is because all you're acting as is a publisher for Google at that point because all you're doing is syndicating Google embed code and then a link back to the channel and or a playlist that's it. So like again, I don't see how that could ever be an issue and it's never caused a problem. And so what I say is like usually when I was when I was still I have a lot of aged themed video syndication networks now that I use so I don't really build them anymore or even buy new ones for that matter.

Um, but when I was doing a lot of that and building a lot if I was going to test a new channel like a new niche, a new industry then what I would do immediately go with two or three, two-tier syndication networks attached to the channel right off the bat like right out of the gate, I'd have at least two or three two-tier syndication networks. So that's essentially four syndication rings per network to tier syndication network right so I would have anywhere between eight to 12 syndication rings being triggered from one YouTube channel right off the bat and so I would recommend that, yeah I mean go nuts with that as many as you feel like building or buying and you know to add to your arsenal do it because it's only going to get make it better and easier for you to get results from your videos that way. But I would recommend also Rishi to go back to the last couple Hump Day hangouts that from last week and I think the week before especially I know last week we talked about it but this is over the last several weeks let's put it that way. We've talked a lot about how one of the magic secret sauce things that you can do besides embeds and backlinks which is kind of traditional SEO for videos guys. Just push a little bit of traffic into them and watch the magic happen then it's like it's like it comes alive when you just push a little bit of traffic. And I'm not talking about just shit spam traffic that you can buy from Fiverr gigs although there is a little bit of a benefit to that. But there are ways that you can use YouTube ads for example, to push traffic into videos specifically that if you've got embed them cascading through and embed network your own syndication networks, whatever and you've applied some traditional link building and things like that you start pushing a little bit of traffic into that whole system and you'll see that like everything it'll start to rank really really well.

And again, we see if you didn't know that order bump which was one of the things you could have purchased in buying the battle plan about Google Ads pro or was it your local ads pro or something like that I don't remember what you guys call it yeah the killer local ads training Yeah, the killer local ads training, which was essentially the YouTube training I did specifically showing how to do what I'm just talking about that was an order bump and if you didn't get access to it well. We may be able to if you reach out to support. Adam Don't kill me if I'm wrong for saying that.

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Adam: I'm gonna kill you

Bradley: But that's something I would recommend that you do because it's going to really really help but yeah don't worry about footprint issues with as long as you're using the app what's the way that we teach you're going to be good to go stack as many networks as you want, okay? Does anybody want to comment on that?

Hernan: Oh I like that I am still and beds were really well for YouTube video so if you combine the power at some point he wasn't even funny like it was really broken the fact that you could go live on a bed and a bunch of places in the new rank first instantly not for injury attorney but for something similar but that still works really well so if you pay that live streaming, it still is. It's very well still up that lethal combo so yep, yeah.

Bradley: So focus on building up your primary network that's branded for your YouTube channel. Typically, you want to brand that you're you know you're that. That's like your branded network for a channel, right? That's the one that you really want to build up as far as, like, additional link building to the network properties is perfect for that. So when, by the way, we have that we have that available in the back end, I don't think we have the public page up yet. But the link building service in our store guys is going to be available very very soon, I promise.

So that's what I would recommend is that you continue boosting that your branded network for your channel but then like I said, as far as you can build persona based channels and just or similarly themed channels, right that is, excuse me networks, that similarly themed networks that you can stack as both tier one networks as well as trigger tier two networks because what I found through testing guys was that if you have like let's just say that you got 10 syndication rings and you had them all triggered as a tier one so they were triggered directly from the YouTube upload or live stream, then a lot of times you'll get really quick rankings from that like you'll get the videos will jump, you know, to page one or page two right off the bat. But then they'll start, they'll start to slip down in the rankings rather soon. I compared to, if you were to take those same 10 rings, and let's say you did three, you know, two or three, two-tier networks out of those instead, then they might not rank as quickly. But when it does rank, it tends to stick longer. And at least that was, you know, I haven't done a hard test on that now, and probably two years, but that's was I did extensive testing on that several years ago. And I found that when you use the two-tier networks, they tend to stick longer if they even if they don't rank as quickly they tend to stick once they rank longer if that makes sense.

As a good question to we're going to keep moving.

Should You Hold Off Doing On-Page Work On GMBs Until The Wave Of Suspensions Subside?

Grant says that we could go on Hump Day hang out, you were suggesting to hold off on doing on page work on GM B's until the current wave of suspension suicides? One a week later, Is that so your recommendation? Well, that's up to you. As I just mentioned, Grant

Hey, so I already answered and I see that you saw that or heard that. So that's good. I would recommend, you know, that's up to you go in, and I would do a tentatively. So, if you've got raised, which I know you, probably you do grant because you were in the pope who live group with us. And so that was one of the objectives of being in that group was everybody was to build their own Build Team. So if you've got a team doing it, I would recommend maybe you go in and do some of the off page things that you want to do so that you can see firsthand what you're doing. And if you get a suspension, then you can start to deduce you know, what may have triggered that whereas if your team does it, they might not you know, I'm not saying don't trust your team, because my team actually was the one that notified me about like the ad ID the appointment URL thing so and I trust that that's that was probably it. And that's something that I've avoided doing for the last few days as I've been in making on page updates, even brand new like I've just got a brand new one delivered today and I was in there. I literally went in.

And I did some stuff that would have absolutely triggered re-verification a couple of months ago. And it was perfectly fine. In fact, I did it twice just to see because I didn't believe the first time that it was it took it the way that it did. So I did it a second time within two hours. And it took it still valid still there. And in fact that said edits pending and about 90 seconds went by refresh the page and it was fine. And just like it had taken the edits that I had made, which typically would have re-triggered or trigger verification. So, Grant, I would recommend that you go on and do that yourself so that you can kind of, you know, very like dip your toes in the water before jumping in, you know, I mean?

How To Expand A GMB To Another Adjacent Suburb?

Wills up, he says, I have a client that dominates for a suburb and GMB, how can we target locations that are 10 K or less that are not that they are not showing up, for example, they don't show up for the next to Jason. suburb three k away. I don't what is, I'm not sure what three kilometers, Excuse me.

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Well, there's a lot of. To do that will, it's kind of something we're not gonna have time to really explain here. But I mean, and also, that's something that we cover Marco covers and local GMB Pro. And it's called expanding the central at least that's what Marco calls it. So there are things that you can do with an existing listing to where you don't need to create another listing to actually expand. If you have a self-hosted website, you can add pages and target like what that you can call them geo post or geo pages specifically, and set up silos, location-based silos for those areas and produce content where you're targeting that type of, you know, landmarks and, you know, things like that, that you can, you know, I got a VA that I trained how to do that kind of stuff. If you've got a self-hosted website, you can do some additional things that way, because you can create silos you can still do that with your GMB to but again, we can't really share those methods here on a free setting. So I would recommend, if you don't already if you're not in local GMB Pro, that's the perfect training for what you're trying to do. Would you agree, Marco?

Marco: Absolutely I mean it's not that difficult to extend or expand this the century. I have some people say move the centroid well that'll that'll get you suspended more often than not so if you don't want to get suspended if you want to be like careful and take care of your asset that you have to look to go from where you are to where you're not and that's as far as I'm gonna go with that yeah.

Should You Separate The Alpha And Beta Keywords In One Ad Group?

Bradley: Frankie what's up Frankie he's hard at work on ads I can see says hey guys question for you is creating specific scab which stands for single keyword ad group for each and every keyword and a beta and alpha campaign with keywords specific optimized landing pages and metadata for each keyword etc. worth it or is it okay to have them in one ad group? Thanks.

Okay. That's a great question, Frankie. Um, first of all, on your beta campaigns, I don't do single keyword ad groups, right? That's only an alpha campaign. So beta campaigns are typically you still want to create ad groups with your beta keywords which are typically just going to be a very small handful of keywords guy, Frankie, because it's the modified broad match, right? So because it's a modified broad match, you don't need many keywords and a beta ad group, because you really only need your short tail.

The most important thing with the beta ad group is your negative keyword list, right? That's where you want to spend your time building up is the negative keyword, negative keyword list. But the actual keywords that you add for targeting purposes that which are modified broad match, it's usually just a very, very small handful of keywords per ad group, right? And you want to make sure that they're closely related in each ad group. But usually, I don't have more than three or five keywords max in a beta Group, a beta ad group now you're single keyword ad groups that you can have if they're if they're a similar type of keywords, very similar.

First of all, Google will even, by the way, guys, the Google Ads platform has gotten incredibly I mean, so much better. In fact, it used to be like I said. I've been talking about the Display Network getting so much better. But the search ads have gotten so much better to, if you go look at the recommendations, a lot of those recommendations, which again, two years ago, I would have said, Don't follow the recommendations, they'll spend your money back more. But if you start applying some of the recommendations that Google gives you, you'll see your performance, your ad performance going up your cost per click, going down conversions going up, that kind of stuff.

And so it's the AI the machine learning artificial intelligence and all the automated bidding strategies and all this stuff that they that's available now. And the ads platform is really really good. So I what I do is I recommend always starting off with all your campaigns managing them manually, to begin with, until you get a set, you know, some good data in which might take you two weeks, it might take you six weeks. That's up to you and what your ad spend is really, but once you got enough data in there, start taking a look at the recommendations that Google provides and start applying them make notes of what you do. Keep a Google doc and make notes date, take dates and notes of when you've applied. Changes or recommended you know recommended changes that Google provides and monitor your you know, take a screenshot of what your results were when you applied that change or recommendation and then go back two weeks later or a month later or whatever and then take a screenshot of your results since that change was applied and see if your ad performance is better because if it then leaves that recommendation in place if not then remove it take it back to your managing the campaign manually so anyways that's what I was trying to get at with single keyword ad groups it used to be where there would be you know for example singular version of a keyword or plural version right so like let's use remodeling contractor plus city right so whatever that let's just use Cole pepper that's where I'm at so remodeling contractor called pepper or remodeling contractor in called pepper or Remodeling Contractors in called pepper VA. Those are all very similar keywords and so in the past a single the alpha group in the alpha the alpha group, I would have every one of those variations in their own separate as their own separate keyword. They would all still maybe target one landing page but that would i would have inserted each one of those is exact match keywords in that particular alpha alpha campaign or alpha ad group.

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But now if you do that one of the recommendations is and I think it's just for ease of management but Google recognize those those as being like singular and plural version is the same keyword so even though it's in you put it an exact match brackets you don't have to put all those different variations because Google will still serve your ad even if it's not exactly as it like if you just use one keyword one exact match keyword type in the ad group Google will still display your ad for the plural version or if they add the VA modifier, and in this case, like Cole pepper and Cole pepper VA, Google will still display that and that's a change that just occurred kinda recently and again, that's because machine learning has gotten so much better.

That makes sense. So my point is, yes, Frankie to make management a little bit easier. Beta groups should only be a handful of very closely theme keywords where you want to spend your time there is developing your negative keyword list as far as your alpha campaigns. Yeah, as long as they're very closely related. But again, you really don't even need to create a bunch of keywords in the alpha list because Google will still display your ad now for what it knows to be. What do they call them? Shit, close variants. That's what it's called close variants. Okay. It was a good question though.

Okay, cool. We're almost out of time, guys. Marcus says via spam links which are not indexed by Google. Do I need to worry about them know?

You mean if you have spam links pointing to your site?

Should You Be Worried If Spam Links Are Not Indexed By Google?

Uh, yeah. No, I mean, I'm not sure what the question is. Mark is if you're asking if you have spam links pointing to your site that aren't being indexed by Google, do you need to worry about them, kind of if it's to a money site only because just because they're not indexed doesn't mean Google doesn't know about that.

It's most likely that Google knows about them. One of the ways you can tell is go to search console, look at the links to your site. And you can download a report. And you'll see that there are probably a lot of links that are linking to your site that are not indexed in Google. Google knows they're there, or else they wouldn't be in the report. So that's something that, you know, Marco doesn't ever disavow and stuff. And I haven't had to do that shit. And a couple of like, several years, but I used to disavow spam links, and it would work I've recovered sites from penguin penalties from that it's a pain in the ass. I don't like doing that kind of shit anymore. But anyways, if you have spam links that you're using to push something that isn't indexed in Google, don't worry about it. You can try to get them indexed. You know, we have a service that eventually will be up hopefully the next week or so. And our link builder, he does a lot of spam links to, you know, in the correct way. And one of the things he does is always submit them to indexers. But just because they go through the index or doesn't mean they're going to be index. All you have to worry about is Google become aware of them. And typically Google will become aware of this. Sooner or later okay? Good question as well.

Paul says: if you're a G Suite customer Google Plus for your G Suite account should remain active contact your G Suite administrator for more details? Okay, cool I could care less about Google Plus anymore. Find out why they are not indexed a lot of those a lot of those are infected disavow those yeah see that's I agree with Clint in that respect.

You know, I like to I've done it in the past I don't really mess with that kind of stuff much anymore like off page cleanup and stuff I don't really have to but yeah in the past that's what I would do. So I agree with the plan.

What Are Possible Reasons Behind The Increase Of Bounce Rates?

Dan says I set up two domains along with two g sweet accounts to do cold email sequencing using prospect rocket bounce rates were up to 30% even though I didn't mean that was probably look up.

I hadn't I hadn't really shouldn't results from prospect rockin I'm not trying to talk shit about like David Sprague's he's got a lot of tools that I actually do use like rap videos are great for meetings and that kind of stuff.

But I had something to do with running things through prospect rocket. I don't know if that's still the case but I had terrible I mean like I couldn't get my inbox at 30% and I haven't even used it

Adam: Bradley so maybe you can clarify but is that what it was scraping or what is sending?

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Bradley: Cold email sequence bounce rates were 30% that means about 30% of them were bouncing back well are you verifying your emails, Dan? The emails that you're the email list that you're sending emails to are you sending running them through like never bounce for example like that's something you got to worry about if you're if you're using something like lead Kahuna, which is the scraper that I use again David sprigs product so great scraper. If you're doing a lot of mass emails, that's a great scraper. If you're not doing a lot of masses, you're doing more targeted stuff I would highly recommend leads recon. So like the video email prospecting that I'm developed like the updating that now for Jambi monetization, asset monitoring, you know, lead gen asset monetization and I'm doing very targeted email Sales again back to my roots which is how I really started my agency so I'm doing individual video email so for that leads recon is fabulous. But if you're doing a lot of mass cold emails then yeah leads lead Kahuna is great for that well. You can use the never bounce and bright verify as part of the software which will go check them but I would recommend that once you filter your list your output list your export list with your con you know contacting those that you still go upload that CSV file to never bounce and only download the valid emails output so don't double dip because I made that mistake and we burn through a lot of money verifying emails like three times because we use the never bounce settings and lead Kahuna and right verified but then I would still output the export file and then upload it to never bounce because it would still find additional invalid or spam traps or unverified emails that I would have been sending to which will lower your domain reputation and low and will cause your email to inbox less and less over time, so that that's why I recommend that damn what I would tell you to do is just second leads going to never bounce is built in.

Yeah. But I still would recommend and I and again, guys, I've tested this over and over again, if you take that same export file, even if you used never bounce as part of the lead Kahuna scraping process, if you export that CSV and then go to never bounce and upload it and then let it process and then you download you can download all and it will have a column and show you what the status code is for each one of them. You'll see you'll still end up with many of them that are either invalid or will be what they call catch all on verified and that kind of stuff. So I would recommend either just running using just bright verify in league Kahuna itself and then manually editing or uploading them to never bounce once you've generated the list. Okay? but yes, that's what I'm saying. It scrapes crappy emails you have to verify and never bounce.

So yeah, Dan Absolutely. That's your issue right there. That's your issue. You're sending emails to shit. You're sending out emails to shit email addresses, right? A lot of that stuff's going to bounce. And it's going to be that's going to lower your domain reputation. In fact, I would probably recommend if you've already hit 30% bounce rates, abandon those domains. And remember, you can add additional domain aliases to the same gG Suite account. So I would abandon those domains and go by similar domains and add them as G sweet emails as domain aliases, and then start emailing again. But make sure you're doing the never bounds. Okay?

Oh, cool. We're almost done. And I thought we're going to go way over me. See what's the last comment was here? Yeah. Okay. All right.

Does The Opportunity Lie Greater In Mass GMBs or Client-Side GMBs If You're Just Starting Out?

Calvin says if I'm just starting out, does the opportunity like greater and masculine bees or client-side GMB or both? Really? Both? Absolutely. That's good. Both in both. That's cool. Both Yeah, absolutely. Both. The thing is guys then there maybe you know, it may, it's getting harder and harder to verify.

And Google is going to continue making it harder. And I've been predicting that since, you know, we really started pushing building additional GMB assets. Because I know it guys, it's all that's the case of SEO, anything. Anytime something works really, really good people catch on, and they do more and more of it, and then they get shut down. And then we figure out another, it's a cat and mouse game that we play. But I know my prediction has been that it's going to be more and more difficult to verify. And so you know it while it's still available, do that, but at some point is going to become damn near impossible without providing corporate Docs or screen, you know, like, you know, things that can absolutely verify that there's a legit business at that physical location. And that's going to make it harder and harder. And so that's why it's good to do it while you can. Because if the more that you have to practice with for example, the better you will get so that when that time comes, you'll be able to get results from just working on individual GMB assets that are you know, bonafide is part genuine business type stuff so I would do both. Okay.

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Okay the fact that you are consulting with the tools make me feel better about using He must be talking about Peter drill yeah I've been chatting with him almost on a weekly basis and he's in Australia and I'm in the state so it's like a 15 hour time difference so I've talked to him at 6 am in the morning and it's like 9 pm at night on his end and we've done that several weeks in a row so he's got some good stuff going on then.

Dan would the Peter drew software be a waste of money for service-based companies that wouldn't have driving directions to their business address? well I don't know if I'm allowed to say this… there's there's an update coming down. I was going to ask this but forgot to do so for what's the replacement for all the map stuff? There's an update coming, okay? Just that's all I can say – there's an update coming.

Quintin says hello I'm a full time musician I'm looking to spam My name quit and revenue- we talked about this last week when.. yeah?

Adam: this is a different question though I like the way that he's using discuss to spam.

Do You Still Recommend Press Releases To Increase Visibility?

Bradley: Keep doing it. All right, all right let me let me start reading it again then because the opening part of it sounded exactly like the previous question that we asked. Hello, I'm a full-time musician. I'm looking to spam My name, quitting revenue so much that people think I'm the mayor of Charleston South Carolina when you Google Charleston. Do you still recommend press releases?

Absolutely. Absolutely. I love press releases still use the shit out of them all the time in fact I use them heavily so I would absolutely recommend that. One of my videos content press for my name blasting and Charleston every other hour or something about me as posted 24 hours a day any recommendations um. Yeah I mean one thing is if you're if you're brand is Quintin rabbit, or like your name is your brand set up a GM before that, I don't know why that wouldn't be possible.

You know what I mean? Like I don't think that's it because I know that realtors do it right. Doctors do that sometimes, you know, they were they have their brand, their, their name is like their brand and like that's their business. So they, you know, I can't imagine you couldn't do it as a musician. So, set up a GMB use that to put publish GMB posts consistently and regularly, just like you probably do on Facebook or, you know, whatever other your social networks are, you know, I don't do music marketing, but SoundCloud, probably in a lot of other places. So I would recommend that you, you know, use Google to because remember, that's you want to, we're trying to feed Google what it wants. So, use a GMP set yourself up as a branded entity, even if it's a personal brand use that press releases is great for that that's gonna help to build authority. Something else you might want to do is, you know, try to reach out by the way, in your case, I would say try to reach out to some of the local news and media stations and stuff like that and try to develop like, I mean, don't spam them. That's not what I'm saying. But I'm saying try to develop a relationship with some of the local media type people or newspapers and or local magazines like event magazines, and things like that, or event blogs, that kind of stuff. And see if, you know, you can get posted on local event boards and things where you can, you know, kind of like not like I said, don't spam them. But when you have bigger events, and, you know, place concert events or things that you're going to be at performing at that you can contact them with a well written press release. And they'll publish for you right, and get picked up on the local media websites and perhaps even get some TV airtime, you know, get some featured on local news and stuff like that. That's what I would recommend doing. In a case like yours, I would absolutely do that because you're trying to build your own brand. And there's no better way to do that than to get local press from it like and not just press releases that you spam out there. That's a good starting point, but like to get actual local journalists or broadcast journalists to do to run stories on you, right, and that's perfectly legit. And that's perfect. You're perfectly capable of doing that if you try to develop a relationship with them.

Go ahead and spam away until then, though.

Alright, guys, I gotta wrap it up. Quinces, I predict verification will be paid to play. Yeah, you do that. And like I said, I'm, you know, showing corporate docs like utility bills with the company name on it with the physical address showing and that kind of stuff that's something I've had to do already not for the lead gen stuff but for for actual businesses that i've you know manage that have moved locations and they didn't have access to their original GMB that was verified so we had to produce corporate docs and things like that in order for Google. But I mean, it was easy to do once once we get Google what we wanted within 24 hours it was moved and ranking you know what I mean? So I think that's what's how it's going to go. Or like Clint says there may be a paid pay to play version of it.

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David No, there's not. We keep it cheap enough to where you know, we don't have to provide discounts for upgrades for that

You guys aren't anything on a radio. A new version of SEO ultimate plus. Yeah, it's been it's been in beta for a couple months now Clint.

Adam: I talked to Jeffrey every Wednesday after Hump Day Hangouts and asked him Clint so I'll make it a point to go and ask him and as soon as as I know something it'll go first into our semantic mastery mastermind.

Hernan: That that's who receives all of our all of the benefits as soon as he tells me Yeah, it's a goal we got it you guys will be the first to know in our semantic mastery mastermind Yeah, because people ask about that all the time So…

Bradley: Alright, guys gotta run. Thanks, everybody will see you guys next week. mastermind webinar tomorrow for those of you in the mastermind. We'll see you then. Bye everyone. See ya.

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Should You Limit Your Service Area Within The Zip Code Where A GMB Is Secured?

By April

 

In episode 214 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one should limit the service area of a GMB within the zip code where it is secured.

The exact question was:

LLP method question:

I’m in a large city with a dozen zip codes within that city name. If I secure a GMB in one of those zip codes with a population of over 10k should I limit my service area to target just that zip code where the GMB is secured?

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How Do You Determine The Profit Margin Of A Potential Local Lead Gen Client?

By April

In episode 214 of our weekly Hump Day Hangouts, one participant asked how to determine the profit margin of a potential local lead gen client.

The exact question was:

Bradley:
On LLP you mentioned that one of the criteria for selecting a niche is to ensure the service provider has good margings to afford your leads – good profits. Question: How do you go about determining what profit margins they client would have as you explained with the carpet cleaning client you used as an example to drive your point.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 215

By April

Click on the video above to watch Episode 215 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. Welcome everybody to Hump Day Hangouts Episode 215. Man, I'm feeling weird because I had to sit super low to fit the special Christmas headgear in range here. But I'm looking at everyone else and everyone else looks as goofy as me, so I'm pretty happy.

Bradley: Hey, who are you calling goofy?

Marco: What? What?

Adam: To share the goofiness, sorry, I meant the holiday cheeriness, let's start off by saying hi to everybody. Chris, how are you doing, man?

Chris: Doing good here. I'm in the mountains in Austria, so unfortunately, no costume for me this week. But maybe next week.

Adam: See, we can't even see you. You could have been wearing a Yeti outfit or something, we'd have no idea.

Chris: Yeah. Like I'm just in a feature story.

Bradley: Or you could have been buck naked. For that reason, I'm glad your webcam's off.

Chris: Exactly.

Adam: That's how we lost all of our viewers. Hernan, how is it going, man? How's the middle of summer for you?

Hernan: It's good, man. Yeah. We have a lot of these decoration, with snows and shit. Here, it's like 40 degrees Celsius or something, it's nuts. But anyways, I'm really, we're really excited for this week, for next week, what we have coming up, so really good to be here.

Adam: Marco, how are you doing, man?

Hernan: What's up, man? I'm feeling a little frosty today. Just like before, so big head, little hat, paying an homage to Frosty the Snowman.

Adam: That is awesome. Sorry, it cracks me up. It's a great hat. Bradley, how are you doing?

Bradley: I'm well, man. I got my elf hat on, with my elf ears. It's got to be a hat for a kid because it's squeezing the shit out of my head. I feel like I'm a little light-headed and dizzy from it.

Adam: That's good. If Bradley starts getting angry towards the end of Hump Day Hangouts, you know what's going on, it's the hat.

Bradley: No. I'm gonna lose the hat here when I go off camera.

Adam: Good deal. Well, we got a few announcements for everybody and then as always we're going to jump into answering your questions for you. Real quick though, I want to say, if you're new to Semantic Mastery, first of all, thanks for watching, whether you're watching us live right now or if you're watching a replay on YouTube, that's awesome.

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If you're looking for the place where you wanna get started with Semantic Mastery, because it's a question that comes up a lot, grab the Battle Plan. All you have to do is go to Battleplan.semanticmastery.com. That's gonna give you the repeatable results. It covers a really wide range of various stuff, like ranking new sites, what to do with press releases, how to do keyword research. It's not just the guide, we've packed a lot into there. We've got links to tons of training videos, all sorts of good stuff.

Also, if you're saying “Okay. Well, that's great. What's next?”, come join the Masterminds. If you're really looking to take things up several levels, if you're looking to form that network, that peer group, if you really wanna take your local digital marketing to the next level, come join the Mastermind. You can find out more about that at Mastermind.semanticmastery.com.

Speaking of the Mastermind, I think we've got a couple things coming up. Hernan, I think there's something going on next week, right?

Hernan: Yeah. Next week we're gonna announce, we're gonna have a big announcement, so that's gonna be pretty awesome. So, stay tuned. If you are being on the fence about joining the Mastermind, I'm not gonna go deep into that today, but if you are being on the fence, we're gonna have great news for you. We have a bunch of stuff going up for the Mastermind, for the current Mastermind members and the new Mastermind members, like the POFU paths. We have a new members area. We have a bunch of stuff coming up, bi-weekly calls that have been going up for quite a bit, and Bradley always over deliver. Stay tuned, next week's gonna be pretty amazing. If you are being on the fence to join the Symantec Mastery Mastermind, just be here next week because it's gonna be pretty awesome.

Bradley: Yeah. Just quickly, I wanna add to that. We're calling it POFU paths or pathways, which is anybody that's been through or has joined the Toastmasters International. They recently had updated kind of like their course that you go through, their courses that you go through in order to become a distinguished Toastmaster, any one of the levels in between starting off in that. Essentially, it's a training program.

What was cool about it was they updated it from like old paper books to an online portal. The old paper method was you had specific books you had to go through and you could kind of jump around at which speeches you wanna do within the books, but you pretty much had to go in a specific order. It was very limited. But then when they rolled out the pathways program last year it basically allowed people to go in. It's kind of do like a survey or questionnaire they fill out about themselves and then it would kind of direct them and say, “Okay. Look, we've got all these different courses that you can take and we can direct you into this way or that way.”

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I thought it was brilliant. I thought it was really refreshing as a member of Toastmaster. I thought that it would be good for … I talked to my partner's about it, and Adam was in Toastmasters as well, and we thought that that would be a much better way to introduce people to Semantic Mastery, especially in the Mastermind. Because we've been told over and over again it's like a fire hose of information, when people come in they get overwhelmed, they don't know where to start. So, we wanted to kind of make it easier to really give people specific paths, whether you're a startup or if you're in the growth phase, in other words, you're already making money but you're trying to grow your business.

That's really what we're gonna be announcing next week. Hernan's put a lot of work into developing this out, guys. I highly recommend you come check it out.

That said, there's one other thing I do wanna mention. I know we did the Local Lease Pro update webinar, I think Adam is gonna mention something about that because that replay is gonna be taken down today and all the bonuses go away as well. So, if you haven't watched that, I would highly recommend that you go watch that now.

One of the things that I was talking about through that webinar was all the processes that go into developing out these assets is in a way that we can scale it. Because it's one thing to know how to build out a GMB asset on your own, that's all well and good, but if it takes four or five hours to do that, how many can you really do yourself is my point. If you really wanna scale this business and this opportunity while it exists, while it lasts, because we don't know how long it will, then you should really be focused on scaling.

That's something that I'm covering extensively in the Mastermind, is the scaling options. I've been working with a small group from our POFU Live event that we did earlier this year and we're developing out processes to scale so we can build many, many assets per week and have personnel or outsource that do it for us. That's what we've been developing, is the processes and the training to develop or outsource this. In other words, to train our outsources to do the processes that we have set up and build everything to our specifications.

That's what we've been sharing in the Mastermind. Again, if you guys are looking to take advantage of the opportunity that it is present right now, while it still exists, then I would highly recommend you come join the Mastermind where you're gonna be able to scale so much quicker than if you try to figure all this stuff out on your own. Adam?

Adam: Awesome. Yeah. Real quick, I never do this, can I share my screen?

Bradley: Yeah, please. I'll lock it on you.

Adam: All right. Let me do this. All right. If you aren't in the Facebook group, first of all come, join our Facebook group. But the free Copy & Paste Local Lead Gen Funnel for local businesses was the winner this month of the poll we put in there. We got that put together for you. Hernan created the best practices as well as some kind of insights. I'm not gonna go deep into it. You can go here, it's free. That's it. It's free. Go get it. Check it out. Hernan, like I said, recorded some great information for that. You can import it to your account. Hernan even got some ideas on what you can do if you're not a user of one of the page builders. I'll put the link to that on the page. Like I said, that's awesome. It was most requested one. Go grab it.

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Next up, like Bradley said, the replay from Monday is down. Like we said, it was only 48 hours, but if you wanna take advantage of this, along with the other people who have so far, you can get Local Lease Pro, you can get all the stuff Bradley was talking about, and you can still get all the bonuses, but that's going away real quick after Hump Day Hangouts. Right? The bonuses include the one-on-one private call with Bradley, the free verified GMB listing, and free client prospecting with the Video Lead-gen system. All right. This is a pretty amazing one. We tried to make it so that literally it's like you're getting this for free. If you buy this, the bonuses are worth more than the product that's already discounted. I'll put that link up there as well.

If you've already got Local Lease Pro and you're looking to take advantage of some of the MGYB sales, we got the crazy Christmas sales up already. I'll put that link on. I'm not gonna go into detail, you can go through here and see we got some great deals, like the Syndication Networks is at 40% off, Done For You RYS Stacks 30% off, Press Releases, as well as verifications and a bunch of other stuff. Cruise through. We've got a couple of weeks, but this won't last forever either. It's coming down at the end of the year, right before New Year's.

Bradley: Yeah. I would say, guys, go through those, the specials for Christmas through our MGYB because there's a lot of really good deals there. For example, the Press Releases is $20 off, so you can get the Press Releases, the same that we use for our business. I talk about how powerful they are all the time. You can even create your own organization page, which is incredibly powerful. It's a great link hub, really. It's a semantic hub that you can point as a link target. It uses a link target. It's fabulous. It's got iFrames in it and all that stuff. You can get those for $79 with that $20 off coupon, which is fabulous. If I were you, I'd buy several of them. If you don't have your own subscription to a Press Release distribution service, come buy them from MGYB. They're really, really good and right now they're inexpensive so I would take advantage of that.

Anything else, guys, or should I get into questions?

Adam: I think we're good to go.

Bradley: Okay. Let's do it.

Hernan: Let's go.

Does Publishing The Same GMB Post To Multiple Locations Of A Brand Hurt Rankings?

Bradley: All right. First up is Jordan Fowler. What's up, Jordan? He says … Hold on, let me zoom out a little bit. “Let's say I have a large nursery client with locations across Texas, a chain all the same brand, does it hurt to post the same GMB post same day to all 20 locations since they are all a single brand?” I don't know because I haven't tested like that. What do you think, Marco?

Marco: Yeah. I really don't know, man.

Bradley: Okay.

Marco: Twenty locations, single brand, the same GMB post to all 20?

Bradley: Yeah, I'd try to vary it in some way.

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Marco: I would, too. There's no point in that. It's the same thing. Google is getting the same thing multiple times. You have to think how will that affect what I'm trying to do, which is trigger the algorithm in a positive manner. All you're doing is feeding it the same information. Now if you know anything about the algorithm, it's looking for fresh unique relevant content that's updated on a regular basis, and 20 of the same posts for 20 different locations, does not meet that standard.

That's what I always try to look at. Guys, I am a fan of publishing as much new data as I can. Just feeding the bots new data as much as possible over and over and over again all day every day, that's what I do. It works for me. You could try it and see how Google reacts. Yeah. I don't know if that would put the 20 locations at risk. I don't know what would happen because it's not something that I do, sorry.

Bradley: Yeah, me neither. I mean, because I always try to vary things, Jordan. I've said that, for years I've been saying that, I don't even build, use the same content for lead gen assets, at least I hadn't been when I was building WordPress sites. For GMB assets, it's slightly different. But again, I would recommend that you would vary the posts, for example. Even if you use the same post text, I would still have unique images, even if it's the same image but geo tagged for each individual location that you would be pushing out to, or something like that. I'm sure there's some way that you could automate that. I mean, I would do that, at least have it that way.

Something else is, we have the auto poster, the GMB Auto Poster, which now allows Spintax, which is pretty cool, and also post-siloing, and stuff like that. That might be something that you could use to where you could set up posting to all individual 20 locations. You go in and set up the post, but have it go out with the Spintax and everything. It would set out a different variation to each location, in other words. Right? That's something else.

By the way, guys, I'm working with a provider right now that's going to … We're gonna be able to provide you guys in our store, at MGYB, super spun GMB post articles so that you can just basically purchase one and it would be full of tokens, that you can swap the tokens out with your own keywords, GMB profile, name, phone number, target URLs, all that kind of stuff.

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That'll be all easily interchange using find-and-replace function and then you'll be able to just copy-and-paste that into the GMB Auto Poster and set up Auto Republish on your posts. Every single time it goes to republish a post again, it's gonna select a new version, a new unspun version of that so that the text is always going to be unique. That's gonna be huge, guys, because it's gonna save you so much time and it's gonna be very inexpensive. Very inexpensive. That's something that's coming.

That's something that, Jordan, I think would probably work for what you're trying to do and that would at least vary it and make it unique, each post would be unique, somewhat unique anyways. That's a good question, though.

What Are The Most Important Things To Do For Keyword Research In 2019?

Liz says, “Hey guys, thanks for the Hump Day Hangouts. Been watching for a while and I have a question. What do you see being the most important thing to do for keyword research in 2019? Any big changes? What tools do you think you'll be using moving forward, any big changes?”

That's really good question. Most important things to do for keyword research in 2019? Well, considering I'm focusing solely on local stuff right now, I'm not doing any affiliate marketing, I'm not doing any real national stuff, well, not yet, I've got a big project coming up, but right now everything I'm working on is primarily just local stuff. So, for me, keyword discovery through GMB Insights is huge.

I've been saying this now for weeks, if not months, but today, I was actually developing out some more keywords going through Insights from many of my lead gen assets and looking at the keywords that are bringing the traffic to the GMB listing, the Maps listing, and what I'm finding is just an enormous amount of near me search queries. So. I'm targeting more and more near me stuff than anything right now and that's because it was speaking directly to the mobile algorithm at time and it's just working like crazy.

I mean, guys, I'm seeing as much as 50 and even 60% of the engagement coming to my GMB listings now through near me keywords. It's insane. It's crazy, some of the search queries that are bringing variations of some of the keywords and the way that people … and all that kind of data is new. Those are new type of queries, a lot of them. In other words, there's not a lot of historical data on that stuff, is my point.

I think using GMB Insights in search console, if you're doing more, maybe not necessarily local stuff, but search console. If you have search console, go do keyword discovery from there and you'll see what your site is getting impressions from. I think that's really, really important, guys, to see what Google thinks about your site and when it gives it impressions, puts it in the search results.

Search console is really good data for that, guys, because you can find queries or terms that were used that your site got exposure for that you didn't even know you have potential to get traffic from. Right? Just because you get exposure doesn't mean that you're gonna get traffic, because you could be on page nine. So, in search console, if you select the option to see the position, the average position, then it'll show you the impressions, the number of clicks, and then average position.

Like I said, if you look and you see a lot of impressions but no clicks, if you check the average position, it typically means because you're on page two or three or anywhere beyond that. Right? Because remember, where do you hide a dead body? On page two of Google, right? Anything really off of page one is very, very rarely gonna get any clicks. But if you're getting impressions, that means Google is already aware that your site is relevant to that query.

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Those are really good opportunities, in my opinion, to optimize and find new sources of traffic that you would have otherwise overlooked. So, for me, besides the tried-and-true using Google Ads for discovery using alpha beta campaign structure, I love that, it still works really, really well, but then using search console in GMB Insights.

As far as tools, I still don't use any tools other than the ones that I've always mentioned, which is I use Google Trends as my starting point at all times and then I use Power Suggest Pro. I use the Google Keyword Planner sometimes because I do a lot of AdWords stuff, but I really just look at that to see if there's any traffic data from the keywords that I've extracted from Google Trends and from Power Suggest Pro. But whether or not it shows traffic or not, I don't care because if it's in Google Trends and/or suggest I already know there's traffic on those keywords. It just might mean that people aren't bidding on those keywords and that's why there's no AdWords traffic or Adwords Keyword Planner data, in other words.

That's my answer. Anybody else wanna comment on that?

Marco: Yeah. My thing is, once I start going in Google My Business, I'm just a total fan of being inside Local GMB Pro. It just makes things so simple. The thing is that the data that you get in Insights is really hyper-targeted, meaning that it goes by unique user. I'll give you Mario's Cab as an example because they're still getting tons of traffic even though we stopped posting for them for lack of payment. But I would have never thought to post with the keyword to just “taxi” or just “cab,” or “a cab.” That listing got people to come through by just looking for the keyword “taxi” or “cab.”

Who would think that you could rank for that or that you could get people to come through to their listing for that? If you have a TLD, that's impossible, or nearly impossible. The money that you'd have to spend to get to that level where you're getting traffic for “taxi” is incredible, but through GMB, we were able to. I just saw last month, 20 people came through using the word “taxi.”

Bradley: Yeah. I'm pulling it up right now, that's why I paused my screen.

Marco: Okay. Twenty came through using the word “cab.” Google tells you most popular queries for your business by unique users, so these are people who actually found the listing through that. It's phenomenal.

Bradley: Look at this. Look at this, guys. I haven't done any work for this listing in three months now maybe and it's still benefiting from the work that I did, which was really only about the initial optimization and I had a VA that was posting to it regularly, and then when payment stopped coming in we canceled or suspended the service. But it's still benefiting. Look, in just the last month, look at the number of engagements that it's gotten. The keywords that brought it, “taxi near me” and “cab companies near me.” What is that talking about, the “near me” keywords, guys? Remember, I just said that. Look at the number one search query, “taxi near me,” “cab company near me,” number two. “Cab near me,” “cabs near me.”

If we scroll through, I know these are saying less than 10, but you're still gonna see a lot of different “near me” or “in my area,” “close to me,” “close by.” Those are variations of “near me” search queries and it's huge. Like Marco said, “taxi.” “Taxi” brought 20 engagements in the last month. Does that make sense? For just the word “taxi,” just the word “cab.”

Again, and I've said this many, many times, mainly dealing in local from for my entire career, I have always targeted the keywords with a local modifier, especially with a real short tail keyword, like “taxi,” for example, or “plumber,” or “roofer,” or something like that. I would always optimize for the local modifier, which would be the city name appended to the keyword.

But now, because of what had just occurred in July with the mobile index first, it's no longer necessary, and we're proving it through Insights, which is actual data from Google, from engagements that occurred on our GMB assets, or the assets that we manage.

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The point is, we're seeing that we're getting traffic from just short single phrase keywords in this case and we're getting direct traffic for it, of which I would have never attempted to optimize for. Or at least I would have known that it would be a dogfight to rank for in the traditional old-school SEO methods. But because so much shifted in July of this year, that's what opened up all this opportunity. Again, that's why my keyword research methods really haven't changed, except that I'm doing much more discovery through Google search console and GMB Insights now than I ever had before.

Should You Be Worried About Leaving Footprints For Google If You Keep All Your SEO Project Folders In Google Drive?

That was a good example, Marco, thanks. All right. We're gonna keep moving. That's a great question, Liz, by the way. Ken, what's up? Kenny says, “When you are doing your research for the ELC location research spreadsheet for gathering any research, are you saving each different iteration to your local personal G Drive?” Here's a tin foil hat question, guys. Ken, yes, I'm picking on you, buddy. “I'm asking because that would seem to create a footprint and connect things together for big G or is no big deal in creating folders in my G Drive for all my projects and keeping all files and folder research in each folder?”

Hey, look, I know everybody has their own varying opinions on this. I think even Marco now keeps his data in Box or something else, not in Drive. But my entire business is in Drive, it always has been. I don't worry about that shit. I think Google's got much bigger fish to fry. If, at some point, I get where I feel like I'm nervous about it, I may change that, but for now, it's specifically for me, it's because it's an ease of use for me and my team. It's so much easier for me to manage everything within Drive and have all of my team members have access to it so we can collaborate real-time.

I know that there are other services to do it, but I don't want yet another fucking service that I've got to be logged into all the time. I've got too many as it is. I personally like Google apps and everything about Google. I've built my entire business on Google stuff. My entire business is in Google Drive and I'm okay with that. Again, everybody, to each their own. I'm not saying my way is right or wrong. Some of you might say I'm crazy, but I've been getting by just fine and I'm gonna continue to do so until someone proves to me that I need to change it.

Ken, I don't worry about it, but I know some people do. If you're a tin foil hat kind of guy, put another layer on and move your stuff outside of Drive. What do you think, Marco?

Marco: It's not so much that I worry about, it's just that I don't want Google having the data, that's all, and they go into Drive. I plan, the stuff that I'm doing is going to bring the type of revenue that's going to make Google pay attention. So if they do, I don't want them seeing shit anywhere. I'm not gonna make it easier for them to hit me. They've been known to single out people, target people and just wipe them out. So if that happens, it's not going to be because they got the information from me. They might get it from a competitor, they might get it from someone who dislikes me for whatever reason, but they're not gonna get it from me.

Bradley: There you go. Anybody else wanna comment on that?

Hernan: Yeah. I've been using Google Drive for quite a while now. Again, I'm not that worried about Google. Yeah. Maybe I should be a little bit more worried about that, I don't know.

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Bradley: Yeah. Well, you're a paid traffic guy, not so much in this yoga anymore, so you don't have much to worry about, I suppose.

Hernan: Yeah.

Adam: Or Hernan doing the paid traffic stuff just to fool Google.

Bradley: Yeah. It's a mask. It's a distraction, right? A decoy.

Adam: A ruse.

Hernan: Yes.

Bradley: Okay. Will, I actually took the time to read through your question several times earlier because I had to try to really interpret what it was specifically that you were asking. I've got a couple things I wanna mention. I actually wrote up some notes for this question because there's a couple things. First of all, Will was at POFU Live. Will, if you're not in the Mastermind, which I thought you were, this was a type of question that's more suited for the Mastermind because it's long.

When we do the Mastermind webinar is we get into as deep a question as somebody wants to get into, there's really no limit to that. If somebody wants to come on, and we could spend two hours with one individual's question, if that's what it takes, that's fine, we're happy to do so. But in public, Hump Day Hang out setting like this, in order to be courteous of others, a long question like this would take me 10 minutes to read through it. Honestly, this is not really the type of format for this type of a question.

If you're not in the Mastermind, I'm gonna be giving you some shit right now, Will, you should be. Because you were at the POFU Live event anyways, so you should be in the Mastermind where you can ask these kind of questions. But if you're not, that's okay. I know you're in the POFU group because you were at the live event. We do have a Slack channel dedicated to the POFU attendees and you're more than welcome to jump in there and ask as many questions as you want, we'll answer them in almost real-time.

Again, if you're not in Mastermind, join it already, Will. If you don't, for whatever reason, then use the POFU Live group for extended questions such as this. Now that said, I'm not gonna read through his questions, guys. You guys can read. Those of you that are watching this on the replay, it's been on the screen long enough, hopefully, you've read it. If you're just listening to it, well, tough shit, sorry.

How Does AnswerConnect Handle Calls For Service Providers As Part Of Local Lead Gen?

But here's my answers to his questions. Question number one, first of all, Will, the answering service I use is AnswerConnect, it's not CallFire. CallFire is a virtual phone number service that you can use to buy phone numbers and redirect or reroute to wherever you want. Yeah. You're conflating the two, but that's okay, not a problem. CallRail, yes, I prefer CallRail now over CallFire for my virtual phone number provider. Also, I know CallRail does also provide answering services, I have not used their service for answering services yet, or like a dispatch center or call routing, that types.

I haven't done that yet because I've been using Answer Connect for that. I've been using AnswerConnect since 2012 and there's really no reason for me to change what I've got currently. Now going forward, I may give CallRail's answering service a try. Okay. Excuse me. AnswerConnect does take call, it's a 24 hours a day, seven days a week, 365 days a year. There's no time off for them. Okay.

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All of the lead gen properties that I have that route through a call center, the call center will answer the phone whenever the caller calls. The reason I do that specifically is because a lot of my contractors, most of the lead gen stuff that I do is for contractors and most of my contractors are working contractors. In other words, they're out in the field performing work duties, whatever that may be, and so a lot of the times are too busy to answer the phone.

I learned a long time ago that when I routed lead gen calls direct to the contractors, unless they had a receptionist that was going to be live and answering the phone during normal work hours, then I was missing a lot of calls, I wasn't getting paid for a lot of calls that I was generating because they weren't answering the phone. So, I lost a lot of money. I left a lot of money on the table when I was routing calls direct to the contractors, unless they had their own receptionist, which was rare, because usually it was the owner of the business that would take the phone call direct on a cell phone.

Number two, if you've been doing any sort of lead gen work or client work for any amount of time, you already know how much spam calls come through. When you send phone calls direct to a client, the more exposure you get them online the more spam calls they're going to receive. That's another benefit of having an answering service, a call center will screen the calls so that no spam or notifications get to the contractor, the service provider.

That's a huge sales benefit, guys, because when you're talking to a service provider that's gonna be buying leads from you, if you can say, “Hey, the only time you're gonna get any lead information is when they're qualified pre-screened leads. They're qualified calls that have been pre-screened by our call center so you're not gonna get hammered with spam calls. You're not gonna get shitty unqualified messages.” Does that make sense?

Anyways, from that, yes, my answering service, Answerconnect.com. You can go check them out. I've been using them for years. They have a script that they read and ask the caller of specific information. I provide that script. For example, let's say that it's Pepper Tree Services, is the lead gen asset. They would answer “Pepper Tree Services, how may I help you?” Caller would say whatever and you can go through a whole role-playing thing and that's basically what it is. “Do you provide free estimates?” “Yes, we do. We provide tree removal, tree trimming, blah blah blah blah. May I take your name, your phone number, the address of your property, when's the best time to call, what's the service you're needing?”

That's the type of thing, just a very quick survey that they ask them and to qualify the call, get the pertinent information, and then from there, that lead, as soon as the call is ended, and by the way, the answering service just says, “Yeah. We're gonna have our estimator call you back as soon as possible,” or shortly, something like that. “Thank you for your information. Our estimator will call you momentarily.” Okay.

As soon as the phone call ends, then the dispatch center or the AnswerConnect, they forward the call information, the lead info, the contact information to the contractor via email and text, and I get a copy of it via email for my records. Okay. So, that is the billable call right there. There is no duration. The only time that there's … That was number two, I think that was another part of your question.

But also, in some cases, and I mentioned this, there is a live call transfer at the end of the contact information being collected by the call screener, the AnswerConnect. Then, at the end of that, in some cases, I have the call which is live routed or live transferred to the actual contractor at that point, but not until all of the contact information has been secured and taken by the answering service. Right? Because if the contractor doesn't answer, that way we still have that lead information, and that's still a billable call for me. Does that make sense?

Again, the moment the call is done it's mailed out, it's emailed out and texted to the contractor, and I get an email copy of it. Like I said, sometimes there's live transfers, it just depends on the arrangement I have with the contractor.

As for monetizing, I have several types of arrangements, but the most are, because you were asking about that, everybody has to have an ROI, yes. But what I do, it's several different types of arrangements, lease location, which is the simplest for a flat monthly fee. That's where the contractor does not pay per lead. For example, maybe it's a GMB asset or a couple of assets or whatever that I'm gonna rent out to them and it'll be, say, $300, $350 a month, something like that.

Let's say just one asset with an answering service, it's $300 a month. It will cost me roughly $50 a month for an answering service for one location. Depending on call volume, that varies, but let's just say roughly 50. That means I'm making $250. I don't charge on a per call basis for that type of arrangement. Okay. I have several of those out there. Okay. That's what Local Lease Pro is all about.

For pay per lead arrangements, the call is billable as soon as AnswerConnect has collected lead info. In other words, AnswerConnect screens the calls and only the calls that result in full info collected are deemed billable. Right? When I say full info, a lot of times a customer or a prospect, a caller doesn't wanna leave their physical address. Yet, we asked that. Many times we get it, but a lot of the times or sometimes people say no, they're not comfortable giving out their address until they've talked and spoken with the estimator. That still counts as a billable lead because the vast majority of the contact information has been filled out or collected. Right? That's the answer to number one.

How Do You Expand The Number Of Keywords On A GMB For Greater Coverage?

Number two, you say that you've done your research about, and you were looking at keyword number or traffic data, and then you have some formulas that you apply that says you need this number of calls to get a conversion, that then converts to an actual sale, and it's going to be this percentage, blah blah blah. Look, I understand you've done all that research, Will, that's great. That's awesome that you went through all that trouble. But have you set up any tests yet to test those numbers?

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The reason I say that, I'm not trying to be a dick, but the reason I'm saying that is because I can't tell you how many times I've tried to do research about keywords and found that there was no data or little data or poor data or very low numbers and things like that, but then I've set up campaigns and just knocked it right the hell out of the park with trafficking inversions. I've had that occur via Adwords, like Google Ads, but also just from SEO campaigns.

My point is, even though you may have seen the data and you've applied some formula or another, every specific location, and I have found, will produce it unique results. Right? There's gonna be commonalities among all locations, yes, but what I found is, I could have a tree service Google Ads campaign set up in one location and the same campaign basically set up in another city. There's a set of keywords that are gonna be typical or normal, but then I see a lot of traffic coming in from different sets of keywords for each location, if that makes sense.

What I'm saying is, regardless of what your data shows, without you actually setting up a test campaign and pulling actual real data in, then you're really flying blind. All you can do is make an educated guess. You're speculating, right? So, I would recommend, one of the best ways, guys, to find research is to determine which types of keywords are gonna be bringing traffic, and which types of leads you can get, what conversions are gonna be like, is throw some money at Google Ads, set up some Google Ads campaigns.

You can do it with lead gen stuff, guys. Invest some money to discover what your industry is really about, where the traffic-producing keywords are within your specific vertical. Guys, spending some money on AdWords is a great investment in that case because you'll find out which keywords are bringing the clicks. You can actually start to dial in your copy and your landing pages and everything that way so that any SEO that you apply you already know is going to generate results because you've got the data from AdWords that proves it and you've been able to start dialing the campaign in on that side.

Because, remember, yes, you're spending money on Google Ads, guys, but how much time does it take to get significant results from SEO? I mean, obviously, you can do some Local GMB Pro stuff and some Local Lease Pro stuff and get some quick results, initially. But I'm talking about, if you want to build a really good campaign, like what he's talking about with the type of leads that he wants to get, then I would recommend that you would be doing content marketing and developing out real good content strategy. Just start capturing all those different types of keywords that could bring traffic. But that's gonna take time. You can get some initial results immediately with Google Adwords, which will also give you the best data that you can use to develop or design your SEO campaigns around.

Okay. Those are great questions. Again, Will, next time save this length of a question for either the Mastermind or in the POFU Live group, and that's only to be courteous to everybody else. Does anybody else wanna comment on that before I move on?

Hernan: I think that was perfect, Bradley.

Would You Recommend Using A CoWorking Space Address For A GMB Profile?

Bradley: Okay. I need a drink after that one. Olena's up. “Following the manual approach of getting an address for my GMB profile. Beside a postal box …” By the way, I had a PO box that I had secured a few weeks ago and it was gonna run out of … Before I was buying them up from our own services really. I had gotten notification that I hadn't gone and actually claimed the box, and got the number signed and picked up the keys and all that. So, I went to go do that just yesterday, as a matter of fact, and I had filled out the street addressing form and all that.

I took it to the post office and they basically denied it. They said that they wouldn't honor the street address option at that particular location. Which I thought was bullshit. I've said many, many times, guys, that sometimes you have to educate the postal workers about that street address option. Well, this was the first time that … I've had to educate many of them that said, “I'm not sure that we do that,” and I'd say, “Yes, you do. I got this from the USPS website, this form. Every one of you do it. It's United States Postal Service. This is not an independent Postal Service. You know what I mean? It's the National United States Postal Service. You all take this form.”

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Well, this one today denied it, or yesterday, I guess it was, denied it. So, I walked out of there mad and I was actually able to get a refund on my PO box, anyways. I shouldn't have even spent the time to drive out there because we have our own service now and it would have saved me a ton of time. But since I had already paid for it, I thought I would do it. So just so you know that PO box stuff, it does work. There's no doubt. I've got them all over Northern Virginia. But there are some locations that just flat out, they're gonna tell you no, because they don't understand it or they haven't been educated on it, and they won't let you do it. So, just keep that in mind.

To finish on Olena's question, she says, “Besides a postal box, would you recommend to get an address from a co-working space in my local area? The niche I'm working on is Internet service related and the co-working location and my service could match.” Yeah, you can do that, Olena. If you can get mail there, a physical address, sure, you absolutely can do that. I wouldn't get some other, like the UPS mailbox stores and stuff like that, I wouldn't use those. Those typically get flagged really quickly. But, yeah, those shared workspace, or co-working spaces, as you're calling it, those will work. As long as you can get mail there, it's like building address and all that, yeah. Absolutely.

“I've spoken to them about receiving verification from Google and they allow companies to operate and work from its premise.” Yep. “Being that Google is aware of this co-working spaces address since they have their own verified GMB profile, do you see any issues with getting another GMB profile with the same address?” No, because here's the thing, in this case, you literally could go to the co-working space to meet potential clients or clients. Right? That's what the whole co-working spaces were for. It's for people, it's like flexible office space, right?

Let's say you work from home, so your home isn't conducive to entertaining or prospecting or pitching prospects, right? You know what I mean? I wouldn't want potential prospects coming to my house or clients come to my house either. These co-working spaces, that's what they're designed for. So, I don't think it would be an issue.

Now I haven't actually set one up there, but I don't think it would be an issue because that's a perfectly valid reason to have a co-working space or shared office space. Right? Because you work from home. But when you need to host an event or meet with clients, then you go to your shared office space. To me, that's perfectly logical. I don't think it would be any problem.

Anybody see any problems with that?

Hernan: I think that's pretty cool. I haven't thought about that, but that makes sense.

Bradley: Yeah.

Marco: No. I don't see any problem because she's gonna have her own business name and she's gonna have a different phone number. The only thing that's going to be the same is the address and, hopefully, they'll give you like a suite or some type of identifier that will make the address a little bit different-

Bradley: Like a box number or a suite here.

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Marco: Yeah, from everybody else's. That's perfectly okay. Think of an office building and how many different companies can share an office building, right? Google doesn't see any problem with that. The co-working space idea, to me, in that same vein in that you're in an office space, you're renting office space just like if you were with all other companies, except this would be just part-time and just to do what it is that you need to do. I see it perfectly okay.

Can You Place iFrames Into A JPEG Image Metadata Area?

Bradley: Yeah. Good question, Olena. Wood Wine Gift Boxes says, “Can I place iFrames into a JPEG image metadata area? I'm thinking of some type of infinite loop to Drive Album and back.” I'm not sure why you'd want to put an iFrame in the comments section of the metadata of a JPEG image. I don't know what that would accomplish. Marco, would that accomplish anything?

Marco: It would just get the code in there. But he actually got me thinking. Scott, because I think this is Scott, right? Scott Rogers, here's the deal, nothing beats a try but I fail. He wants to have an iFrame stack within that JPEG image. Do that, but then drop some schema before the closing tag in your iFrame. Add some schema in there and then run it through Google's structured data testing tool. Right? You're gonna have to upload the image somewhere so that Google can go in and-

Bradley: Oh, my gosh, I see what you're saying.

Marco: -look for structured data. If Google reads it, then you just got an iFrame stack within that image. Wouldn't it be good if you could just duplicate that multiple times within that comment section. Different iFrame. I'm thinking ID loop to loop.

Bradley: Hey, do you realize we're on Hump Day Hangouts right now, Marco?

Marco: Sorry.

Bradley: Aren't you usually the one pulling the reins back on me?

Marco: No, he got me thinking. Sorry.

Bradley: But, guys, did you just hear what he just said? I don't know whether that will work or not, but that's the next test, right? Guys, take an image. Even if you're not trying to stack an iFrame in the metadata, just create json-ld markup, like local business markup, for example, drop it in the comment section, the metadata of the JPEG image, save it, upload it. Then, go to the structured data testing tool with the image file URL, and stick that in there and test it. Read it and see if it will pull back the structured data.

I've never even thought of that and again I haven't tested it. It might not work, it might not read it at all. But that's an interesting test. I'd like to test that now.

Marco: Me too, which is why he got me thinking. Man, he just got the juices flowing. I said the only way to test that is doing it that way, to see if Google will read the code.

Can An iFrame Be Tweeted Out?

Bradley: Yeah, that's interesting. That's a new test. Okay, cool. “Can an iFrame be tweeted out somehow?” Well, when you tweet out a YouTube video, that's basically a tweeted iFrame. I don't know if you can iFrame other stuff because Twitter just converts the YouTube URL into an embed, which is an iFrame. Marco, can you tweet out on iFrame?

Marco: I think that Twitter turns it into an image, if I'm not mistaken. I haven't done Twitter stuff in a long time, guys. We haven't needed to look for that extra power. Twitter stuff? I'm out of tune with Twitter right now.

Bradley: Yeah. I was never in tune with Twitter. I just never cared, honestly. I know you can get a lot of power on it but …

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Hernan: Yeah. We used to do some nasty shit with Twitter, like pinging, t.co Google shortener, and then we will ping it with something like ScrapeBox and a Google shortener, where we show up a bunch of hits coming from Twitter, like simulating virality. That was fun, but yeah, it's been a while.

Bradley: Yeah. You could take a tweet with Google short URL and then have it retweeted and it would look like hits to that URL.

Hernan: Right.

Bradley: Yeah.

Hernan: Twitter, anything that you throw at Twitter will become a t.co shortener.

Bradley: Yeah. You could mimic a post going viral or a video going viral just buying retweet gigs from Fiverr. It was cool. It worked really well for video SEO. It probably still does, I haven't done it in a while.

Hernan: Maybe.

How Much Power Do You Lose If You Don’t Put The Map Embed On Every Website Page?

Bradley: Yeah. Jordan says, “Second question, if others aren't waiting. Ideally, we like to put the map embed from the drive stack on the footer so it's on every page of site. But some clients don't like it aesthetically. How much power are we losing putting it on a Locations page and/or Contact Us page only? FTR, I'm embedding it in @id custom local biz page.” I wouldn't worry about it, Jordan.

As a matter of fact, if you take a look … I'm gonna talk about this from a couple of … I'm sure Marco has some input on this too. But when it comes to structured data, I know that's not specifically what you're asking about, but when it comes to structured data, like local business markup or organization markup, that kind of stuff, it's not necessary to put that site wide. Right? Specifically in Google's structured data guide, it talks about how it really only needs to be on a Locations page, About Us page or Contact Us page. That's it. It doesn't have to be anywhere else on the site. We typically put it site wide in the HTML header. But we don't have to. It can be according, to Google's own recommended best practices guide, it can be on the Locations, About Us, or Contact Us page. Right?

When it comes to a map, I totally get that, if a client doesn't want the map site wide in the footer or in the sidebar or something like that, then just put it on the Contact page, About Us page, or Locations page. That's perfectly fine since you have an @id page that you have the map embedded into. That's where you do all your nasty stuff. You don't need to worry about having it on every page on your site.

That's my take on it. I know you can get more link equity or link flow flowing to a map that's on the home page in the sidebar and the footer than you could if it was on an inner page, obviously. Right? Because that's where most of the juice flows to a domain, is the root. But again, I wouldn't worry about it since you have an @id page. Obviously, you've got to always consider what the client wants.

Marco, what do you say?

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Marco: Yeah. If you follow RYS training, especially the black book, we recommend the home page just for that reason. Most of the link equity, most of … everything goes into the homepage and then Google branches out from there. That's why we recommend it on the home page. You can make my map look really good, I mean, with custom pin and all that stuff, so that the client doesn't really complain about what it does aesthetically. I mean, if you're scrolling down, I don't know what the concern is with my map in the footer. You can always control it with Widget Logic or some other type of plug-in where the map will display so that doesn't display site-wide. But I do like it on the home page, Jordan. Maybe you can sneak an accordion in there.

Bradley: Yeah.

Marco: Some type of accordion so that is hidden within the accordion. But I want it either on the sidebar or in the footer, or both.

Bradley: What about instead of an embed just a contextual link in the footer or something that says “see us on Google Maps” or something, then even put a keyword as the link and just linking to it? That's still not as good as embed, I get that, but then you'd still have a home page link pushing equity to it.

Marco: Yeah, but it's not the iFrame. I'm looking for the iFrame. That's all I'm looking for. I'm looking for that iFrame with that JavaScript link going back to the my map and the drive stack.

Bradley: Then, I got you. Jordan, there you go. According to Marco, yeah, an accordion menu, like an expandable menu, that would be good. You could put it behind something, like somebody clicks on it and it expands and there it is, but that way it's still on the home page, it's still benefiting from the root into the home page. There you go. All right.

Can You Use CoWorking Space Address For A Local Lead Gen GMB Page?

Mattias says, “Hi, guys. One question about GMB listing verification. I know that lead gen assets you promote are mainly for service area businesses, but I found some easy to rank opportunities for local real estate accounts, et cetera, and would like to build my own asset for rent instead of working on theirs. Since these are niches which typically use physical locations, I was thinking in using co-working spaces for verification, and then once I closed the deal with the client, redesign the website with their name and logo, but keeping my address and tracking number. Or perhaps the only option is to rank organically with the standard WordPress site.”

Yeah. Well, the problem with doing those type of businesses is, remember, a point-of-sale business or a storefront where the customer comes to the business location to transact business. Like an accountant, for example, for the most part, people go to the accounting office. I mean, my accountant actually comes to my home. But again, for the most part, if you're going to be doing it that way, storefront type businesses, the problem arises when a user, a Google user does a search like “accountant near me” or “CPA near me” and then they find your listing, and what happens if they don't call? They just go to the office. People do that still, right? People still do that. They still find something near me and then go to that location without calling or anything.

What are they gonna do? They show up at a co-working space, shared office space, like we were just talking about earlier, and the accountant is not there because you're just leasing that asset and directing leads to wherever the accountant's real office is. So, that would piss users off and it's eventually going to end up either with negative reviews on your GMB listing for that or it's going to get reported as the business doesn't actually physically exist there. Then, Google will terminate it for spam. That's the problem with trying to do lead gen stuff with storefront businesses, guys. Again, you're welcome to try it, but I'm telling you the potential problems that you're gonna run into, that are very likely to happen.

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I would be pissed off if I did a search something near me, found a store supposedly, and I go to drive to that location or walk or whatever, I get to that location to find out that it was a spammed GMB listing. I'd be pissed. I'm an SEO, you know what I mean? I would even understand why they did it, but I'd still be mad that they wasted my time. Does that make sense? It would either end up, me, I would leave a shitty review or it would be reported. You know what I mean? I'm not saying I would report, I don't typically do that.

But my point is, somebody would and that could end up being a problem. If you end up with negative reviews on your Maps listing, it's gonna affect your GMB asset, even if it doesn't get reported. But if you end up doing it clients and you rebrand it for them, then that's technically a negative, it's negative reflection on their business. That could be a problem for you too.

I don't recommend doing it for storefront businesses, guys. In that case, organic rankings and Google Ads, those are my two favorite sources for that type. Okay. Do you guys have any comments on that or should I move on? We're almost done anyways, I think.

Marco: No.

Does Using Call Rail Phone Tracking For A Client’s GMB Account Create Problems With NAP Consistency?

Bradley: Okay. Brian says, “How do you use CallRail phone tracking for client's GMB account or on other properties? Because won't that create NAP consistency problem?” Yeah, Brian, so you don't use, I'm talking about when you set up an asset, start off using your own tracking numbers. If you have a client that you need to track numbers for … All right. I know there's a AdWords phone number that you, you can add additional numbers to GMB, to a Google My Business listing.

If all you're doing is trying to track calls through the Google My business listing, then you could have both phone numbers in there, because Google will be aware of both numbers. So, your NAP from your citations would still be built to the customers number, but you could have the GMB listing displaying your tracking number as long as the customer's phone number is still in the GMB dashboard. Because you can add more than one number, is what I'm saying, but you would make the primary number your tracking number.

Now I haven't tested that in quite some time. I don't know if that's going to cause problems with existing citations out there, NAP inconsistency. My point is Google … The reason why I'm telling you this is because I know for a fact, and I've talked on the phone with Google My Business support reps about this, I have a client that has a physical location that is displayed incorrectly in Google Maps. When I edit the info, it's a storefront business, it's a preschool, when I edit the info for the store, the location of the business, it's always correct, it's been added or inputted correctly to GMB, yet GMB or Google My Business Google Maps displays the address in a different format.

I contacted them and said, “Well, how am I supposed to build business directories listings, should I use the correctly formatted address the way the United States Postal Service says it should be standard address formatting or should I use what's displayed?” The Google reps have said to me that I should use what the correct address format that is entered in the backend or Google My Business dashboard. Even though the Google is displaying it differently, they're displaying it differently because the other addresses in that shopping center are displayed that way. So, it's the more common display type. So all the citations are built with the correct formatted address, which does not match what shows on the Google My Business, if that makes sense. Yet, I've never had any problems with that listing. I was able to get it ranked very, very quickly and it's ranked today. That had been a client of mine now for a little over a year.

So, my point is, I know that as long as the data on the backend is inputted correctly, the Google is aware of it. It shouldn't cause you any problems, if you want to add your tracking number as the display number in GMB, as long as the primary business number is still included in the GMB dashboard.

But again, I have not tested that specifically. It should work, but I haven't tested it. The only other way that you could do it would be to set up the listing with that number or flat out, just the tracking number, I mean, or flat out change it and then do a citation cleanup. But then that puts you in control of their phone number across all their listings, not just their Maps listing and most clients aren't gonna go for that.

As far as tracking other results, remember, you have GMB Insights. You should have probably access to Analytics, so if you're doing work for your clients, then you should always take screenshots when you start the project. I take screenshots monthly so that we have a progression, they can always go back and look at screenshots side by side or scroll through them in a folder and look and see the type of results, increase in impressions, increase in number of keywords, increase in traffic numbers, decrease in rank, like getting higher in the search results, that kind of stuff. All of those are kind of metrics that you can show to prove what you're doing, if you're not tracking calls specifically.

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That was a good question.

Marco: CallRail had a dynamic call tracking or call insertion. I forget what it's called in CallRail. But look into that so that you can track results for the client. Now as far as GMB, get your own assets and redirect the calls to the client, you track them in CallRail, you send them to the client's number, everybody's happy.

What Are Your Thoughts On PressCable's Statement That All News Sites Purge PRs From Sites?

Bradley: Yeah. He says, “I asked the PressCable guys,” Dan says, “if they could tell me which purge their press releases and this was their response. ‘Please be advised that all new sites purged PRs from sites.'” That's not true, because Digital Journal I know for a fact has PRs that I published that are still live from years ago. They're still linked targets. Digital Journal is one. That's absolutely not true. Most of them probably do at some point.

For example, and I've said this before, NBC 29 is the Richmond, Virginia NBC affiliate and Richmond is the capital of Virginia. So, NBC 29, every time a press release gets published for a Virginia, a client of mine or one of my lead gen assets that are in Virginia, the NBC 29 press release typically ranks very, very well.

But I've seen those live as many as six months later, I think six months is like the definitive cutoff point where they purge for those. But I've also seen like no shit on the NBC 29 domain the press release purged within two weeks. So, I really don't understand, like sometimes it's two weeks, sometimes it's a month, sometimes six weeks, sometimes it's six months. So, I don't understand what their criteria is for purging. There may be some publications out there that it's a year and then they purge them or whatever.

That's why, like I went back through the Local PR Pro training and I very specifically talked about, with the PR stacking, that you should really know the services that you're using to identify which are the best stacking targets. In other words, find ones that are permanent. That's why I love Press Advantage and that's why we use it so much. We sell Press Advantage Press Releases because the Press Advantage domain itself is powerful. You get an organization page, which is a great link target. It's fabulous, plus it's got iFrames embedded. It's awesome, guys.

But then the actual Press Releases from Press Advantage rank very well, they're very well written, you get NAP and a do-follow link on it. It's just really, really strong and they don't purge. So, those become now are my primary link targets for a PR stack or my Press Advantage PRs. Or Digital Journal, which are all no-follow links, but it's still powerful.

If you are submitting Press Releases through PressCable, you'll notice that, and it might only be on premium distribution, but you'll get distributed out to newswire.net. Newswire.net, I don't think they purge from there either and that's another good link target. So, I would check into that, Dan. I can't remember though, because I have a subscription to Press Cable too. I don't remember if newswire.net is only for the premium distribution or if that's part of the regular distribution.

All right, last two questions, guys. I know we're a couple minutes over. We should be out here in about three minutes. Wayne says, “What is today, Bradley? Let's give away all the goodies from the Mastermind.” Yeah. “LOL. Truly good stuff you're sharing here today. If you haven't seriously considered joining Mastermind, then consider today's info, just to taste of the high-quality info you will garner from Mastermind.”

Thank you, Wayne. I appreciate that. Merry Christmas to you buddy and your family. Wayne's been a member of ours for as long as I can remember. Thanks, Wayne.

How Do You Get The Most Bang For Your Buck On Each Google Post?

Casey says, “Thank you guys for doing this. How do you get the most bang for your buck on each Google post?” I guess timing really. You have a good image, but the timing is really important. Marco talks about that a lot. You can see that, you can identify those kind of the best times just from looking at Insights reports. So, look at your Google Insights, Casey. I'm not gonna go in the detail here. Just go look at your Google insights report and take a look at the days that bring the most engagement and those are probably the days that you should be posting more often. At least in my opinion, it's probably how to get the most bang from a GMB post, if that makes sense.

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Marco, what would you say?

Marco: If you go into the historical data, you can actually get the times when people tend to reach out for whatever. I don't care what niche. There are certain times that people are more active than others. Days also, we found that out with Mario. What the days were when you should be posting and the Times. That's all in the historical data and that's all shared inside the Local GMB Pro. I'm not gonna do it in here.

Bradley: Yeah. What's really cool was I recently landed a very large, well, for me, AdWords client or Google Ads client, it's about 20k a month an ad spend. That's the biggest account I've managed for Adwords, specifically. It's really cool. AdWords has come a long, long way in the last year, guys. It's really crazy, like the amount of stuff that's been added in Adwords, like automated bidding strategies and all this kind of stuff. But what's cool is they have an overview report now, which will show you, it'll give you recommendations on how to optimize the campaigns more.

One of the things that it does is, it shows you, after you have enough data, it'll show you the times of days that your ads are most likely to receive clicks or that people are most active and engaged, or most active searching for those type of keywords. It will actually tell you that, through using automated bidding strategies, it can increase your CPC bid or whatever during those times and decrease it during the times that the data shows that people are less likely to be active. So that you can stretch your marketing, your budgeting dollars out further, you can get more bang for your buck, essentially.

That kind of data you can actually apply to, that's what Marco's saying, you can get similar kind of data. I don't know if it's nearly as accurate, but you can get similar data from GMB Insights. If you're are using AdWords, you can also plan your content strategy around publishing content at those times that AdWords recommends that people most likely to engage with your ads or your content, your brand, if that makes sense.

Again, use the data that they give you, guys, to fine-tune your marketing campaigns. That's all I can say. All right. Thanks everybody for being here. Merry Christmas to all and to all, a good night. I'll see guys next week.

Adam: Bye, everybody.

Marco: Bye, everyone.

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How Would You Recommend Using A PPC Google Ads Budget To Generate More Business?

By April

In episode 207 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to use a PPC Google ads budget to generate more business for a local towing company.

The exact question was:

I currently have a towing site in my local area generating around 70 80 qualified calls a month with great organic rankings but average map rankings. I was still able to close a towing client at $750 a month. I got paid, now I was planning to supplement my organic calls with some PPC Google Ads to add some gas to the fire and get my client making some money.

1 how would you recommend I use that budget with Google Ads, (I don’t mind making less profit myself in the beginning as I plan the SEO to take over in the later months).

Should I Run YouTube ads like you’ve discussed in the past?

Or should I run regular PPC Ads since the niche is towing and they typically call the first one they see.

Thank you!

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