In the 247th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if having a related GMB listing is helpful in ranking a local lead gen site for small and less competitive location.
The exact question was:
Hi Guys, . . . . . thank you VERY much again for these extremely helpful Hump Days, it is really appreciated (smile) . . . . I know you've said previously that it's super difficult to rank a local niche lead gen site organically because of the heavy presence of “”Directory”” type sites on the first page of the Google search results, but if someone wanted to try to rank a local lead gen site organically for a small, less competitive location, I was wondering how much of a site ranking factor having a related GMB listing was, if at all, and whether you can actually just ignore setting one up and still rank without any increase in the degree of site ranking difficulty?