How Do You Set Up A Call Center System For A Family-Owned Tree Trimming Business?

By April

In episode 243 of our weekly Hump Day Hangouts, one participant asked how to set up a call center system for a family-owned tree trimming business.

The exact question was:

“My next door neighbor runs a tree trimming business. He and his wife had it set up where she would receive the calls and then dispatch them to the crew, mostly made up of his family members. She now refused to answer business calls leaving him, his kids, and family losing money and professional relationships.

They have a GMB, as I suggested it, and use Facebook as their website.

From what I remember, you also operate in the tree trimming business, among others, in northern Virginia. I recall a bit about how you set up the businesses to do call automation. If you have a moment, could you give me a brief overview and some contacts to help me, help them set up such a system?”

This Stuff Works


How Would You Fill Out The Street Address Option For Coworking Spaces In GMB?

By April

 

In episode 241 of our weekly Hump Day Hangouts, one viewer asked how to fill out the street address option for Coworking spaces in GMB.

The exact question was:

Longtime listener/customer here. Regarding the “”street address option,”” do I fill out GMB as Unit# 1137 (P.O. Box 1137) or Suite #1137 or indicate the number after the zip code after the hyphen?

This Stuff Works


Does The Semantic Mastery Battleplan Help With Setting Up A Local Lead Gen Business?

By April

 

In episode 237 of our weekly Hump Day Hangouts, one participant asked how does the Semantic Mastery Battleplan help with setting up a local lead gen business.

The exact question was:

Hi I just recently purchased a franchise product that provides SEO services. It's not from you guys, the company gave some exhausted training on how to sell the services but seems like everything was leaning toward cold calling and door knocking in order to get clients. I some how came across you guys on the internet and purchased the battle plan. I have a website that the franchise gave to for lead gen but was not familiar with how to set it up for lead gen. Does the battle plan product help with that? And is there something else I could use with your products to get the ball rolling a little faster? Sorry for the long text.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 238

By April

Click on the video above to watch Episode 238 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Welcome to Hump Day hang out Episode 238 the one where I try to sound like an announcer and fail miserably. So moving right along, we're going to say hello to everybody. We got some good analysis for everybody watching. And then we are going to get into it got a load of questions to get through. So I believe Hernan is out gallivanting around the world. I think he's in Miami today so Hernan if you're watching say hello, drop a line. Let us know you're still alive. But barring that, let's start with Chris. How are you doing, man?

Chris: Doing good. Happy to be here again. The studio is set because Game of Thrones is over.

Adam: Ah, that's it. So he took off to Miami to brighten up his day. You could do well It's a small world. I just had a call with somebody from Austria so I forgot to ask him where exactly he was at but over in your neck of the woods so small world.

Nice. Yeah, nice.

Adam: Good time. So, Marco, how are you doing?

Marco: I'm fine. Men proud to say that I never watched a single episode of Game of Thrones.

Bradley: Yeah, me neither. I don't have time Who has time for TV?

Adam: Yeah, I watched it watch it all horribly disappointing. Let me know on the page if you're watching this view agreed with fewer disappointed with the last season it was pretty bad.

Bradley: So I posted a post on Facebook saying all you Game of Thrones fans, nobody cares.

Adam: I care I care. Man, Bradley. Besides Game of Thrones ranting How are you doing?

Bradley: I'm good, man. Yeah, I don't have much time to watch TV. And when I do I just put something on Netflix and watch it and most the time or even get through it before I get bored with it and go to sleep or something. Do you know what I mean? Gotcha.

Marco: I have three young kids ask me about a Disney movie. I got Holly singing all the tunes, but TV and programs and series and all that you got time for that? Yeah.

Adam: Awesome well if you're just watching for the first time Thanks for checking this out. We do eventually talk about other things but we just want to let you know you're in the right place you are watching Hump Day hangouts is the place to get your digital marketing questions answered. You can bookmark it https://wwww.semanticmastery.com/hdquestions come join us every week. can't watch us live that's fine. You can ask your question ahead of time and check out the replay on YouTube.

Also, if you're wondering, the price like the second most. What's the word I'm looking for? a second most common question we get asked is like where to start as you know, I came across your course or I talk someone I saw this video. If you're looking where to start with Semantic Mastery go grab the Battle Plan, battleplan.semanticmastery.com, a great way to get repeatable processes. We've laid everything out in there. It's based upon the processes we use the tools we use the stuff we recommend, and use ourselves. And if you're looking to take your marketing agency or you want to start a digital marketing agency and kind of add some rocket boosters to it, and get going you should join the mastermind. And you can find out more about that at mastermind.semanticmastery.com.

Because my little one line thing there does not do it justice. You know, it's about more than just starting an agency or growing your agency. It's about being with like-minded people who are pushing, who want to do more who want to deliver better results for their clients. And you know, like I said, adding the rocket boosters doing all of that faster, getting feedback faster and being more successful. Anything you guys want to add on to that? I always wonder if I, you know,

Bradley: I mean, just we've had a lot of really good conversations in just the last week in the mastermind, some of the threads have gotten pretty deep that with just all kinds of various stuff. And you know, it's not just SEO tactics, a lot of times there is that but there's just questions about all kinds of aspects of building a business, running a business, hiring people, managing people, promoting people. We're actually going to have a mastermind webinar tomorrow and that's going to be one of our topics. We've got a few topics we're going to cover tomorrow. But one of the topics is going to be about hiring people, you know, whether it's virtual assistants or personal assistants or whatever, and then training them, managing them, letting them kind of growth within their position. And at what point do we would like to promote them to a higher level, even almost like a management position, or project manager or something like that. And that's, we've all got all every one of us, my partners, and I have experience in that in some degree or another. So we all have our own take or slant on how should be done when it should be done. So we're all going to briefly talk about that tomorrow. For some of our members. That's been a question that's come up recently, and I think it's pretty, pretty valid, pretty important to cover. But you know, we also have a lot of other members in there at the mastermind that has their own businesses at varying levels as well. And so it's really good to have that community because we get to converse and chat about all different kinds of stuff and get input from various sources. It's not just us always talking about things, right. It's a lot of our members contributing. And you know, some of our members are pretty high level two, so are really high level actually. So it's really good to see that I learned almost as much or just as much from our members as they learn from us. There's no question about that. And it's just, it's a lot of fun to be in there. It's certainly helpful. And it doesn't have to be specific about just one type of business model either like SEO or local SEO, because we've got members in there that are doing all different kinds of stuff. And, and I think that's really important to stress that as well.

Adam: Definitely, totally agree. And real quick, I want to say since everybody, no matter what you're doing, you're watching us on YouTube in one way, shape or form whether you've come to the page, semanticmastery.com/hdquestions or if you're checking out the replay, but do a favor subscribe to the YouTube channel. Stay up to date with obviously Hump Day Hangouts, a lot of the other videos we put out, and then if you're coming across a clip and you find it useful and you think it might be useful to someone else do me a favor send it out to them, ask them to check out our channel. And last but not least, if you are looking for done for you services, head over to mgyb.co. I'm not even going to go through the whole list of what you can do but press releases syndication networks are always driving tax we're adding more and more services in there and this again, guys, this is stuff that we've added in there that we use, and that we made public so that we can provide those services as well. So by all means, check it out. It's a great way to save some time and a lot of cases save some money over trying to do it yourself or build up the team. So with that said, Is there anything else we need to talk about you guys before we get going?

I don't think so. I want to revise my statement about TV. There is one show that I like to watch. Oh boy. Yeah, it's impractical jokers if you guys haven't seen it as freakin funny. Yeah, check it out. Never heard I love it because it's just brain dead comedy but it's funny and that's one thing I love to put on because it's like it's always on Tru TV. And it's almost always on. So it's just like it's comfortable, just put that on and just giggle because it's those guys are so dumb. But anyway, I just wanted to update my statement. I do watch some stuff, but not very often. And that's one of the things I watch regularly. So, all right, we'll get into it. We got lots of questions already. That's a good thing. We got the screen.

What Google Adwords Bidding Strategy Do You Recommend For Local Contractor Businesses?

Bradley: Okay, cool. So Jay is up, he says, started an alpha beta AdWords campaign for a local client, but I'm not getting any impressions so far at all. What bidding strategy do you recommend for local contractor businesses?

And then he's got a follow-up question. Well, first of all, if you're not getting in and when it comes to bidding strategies, I don't use any bidding strategies. When I start a campaign. I go manual cost per click bid, right? So it's manual and I always do that because in, you know, two years ago, I would have said don't use any bidding strategies that Google offers because they weren't very good back then at least I never got any good results with them. But now I, I've changed my tune on that my opinion has changed. There's a lot of really good suggestions and automated bidding strategies that you can implement with Google. However, I don't recommend doing that until you've started to get some data into your account, which means activity, right impressions and clicks, and that kind of stuff. Then once you have some data in your account, and I don't mean like a day's worth, but a couple of weeks worth and it really depends on the volume of traffic or activity that you're getting into your account or your campaigns I should say.

But what I typically do is I will always do manual cost per click, and if you're not getting any, any impressions from that, then it means if first of all make sure your ads have been approved. I'm quite sure that you've already checked that if they are approved and you're not getting any, any, any impressions, either your keyword targeting is really far off. But if you're using the alpha-beta campaign structure and you're so essentially you're running a beta campaign right now, it shouldn't be that far off, because you should only be targeting your Bullseye type keywords, which are going to be just a couple of words per search query modified broad match. And from there, that's how you start to develop your exact match search queries through your out which then become your alpha campaigns. So my point is if it's either your keyword selection is very far off, or you're not bidding high enough on your cost per click, maximum cost per click bit. And so that might be what you typically that's going to be the problem and also your quality score. But remember, your quality score is going to be very low. Starting off like a lot of times I've seen I've got I just started recently running a lot of Google Ads again for one of my own businesses.

going to be talking about that business tomorrow. Finally, on the mastermind, I've been teasing it for a month. But I'm actually going to reveal that tomorrow on the master during the mastermind. And so I've started running some campaigns over there. And I've been using the exact same strategy that I've taught, which is the alpha beta campaign structure. And you know, with with with that the keywords, if you're not, if you're bidding not if you're not bidding high enough, you're not going to get impressions but your quality score is usually going to be low when you start off anyways like it starts off. Typically, at least what I've seen recently is around five, five out of 10, right, until you start to get some traffic and don't freak out. If your quality score is low with a brand new campaign. Don't worry about it. Once you start getting some clicks, it'll start to adjust itself, because I haven't done anything with this campaign that I set up for my new business.

And like I haven't done any ad editing to improve the click-through rate yet I've got three sets of ads which I always try to split tests two or three ads at a time. And it started off as a quality score of five out of 10. Just last week, and I haven't done anything to modify yet. And I'm already up to a quality score seven out of 10. And it's just because I'm getting more activity through those, and it just that the algorithm or the quality score algorithm really have to kind of adjust itself based upon the activity that it's getting if that makes sense. So, again, if you're not getting any impressions at all, select manual cost per click, raise your minimum bid. And then also make sure that you're with an alpha-beta campaign structure that you're not going to narrow with your keywords you want to go broader and use modified broad match type, which is you know, use the plus and then each keyword has the plus symbol before it, or each word within the keyword phrase has the plus symbol in front of it. So do that. All right.

As far as do I recommend any competitors buying or bidding tools or apps now I've never used any of them. never used one of them. Honestly, that's part of the reason. I love that Alpha Beta campaign structure for those of you that don't know what I'm talking about, by the way, just go to Google and search alpha beta campaign structure or Google Ads alpha beta campaign structure, you'll see a PDF by PQ3 digital, I think, is the name of the publisher of that PDF. And it's a very simple campaign structure, that I like that that's how I always set up my Google ads. And that's why I don't need any competitor spying or bidding tools or apps. If you're in a really complex niche or something, then maybe or if you're doing e-commerce and that kind of stuff, maybe but if you're doing lead generation, I'm telling you, you don't need any of that stuff. It's just an added expense. Because your alpha beta campaigns, your beta campaigns will reveal to you your best performing keywords. And by that, I mean the keywords that generate the most clicks and ultimately, the ones that generate the most conversions. clicks aren't good enough, right clicks mean nothing. What you want are conversions. Whatever your conversion goal is for lead generation is typically a phone call or fill out a contact request more, right. Or if it's for a storefront business, maybe somebody that, you know, comes into the store clicks for driving directions or makes an appointment, something like that. And for those, like I said, what you'll find with that kind of a campaign structure is your your beta campaign will identify to you reveal to you your best performing keywords, at which point you create exact match campaigns, exact match keyword campaigns, and that's called the alpha campaigns and you what used to be what's called a single keyword ad group. That's not necessarily the case anymore, because Google won't even honor a single keyword ad group anymore at the ads platform will actually show even if you use an exact match type.

And you create a single keyword ad group, Google still going to show your ad for what they call close variants. They didn't use so they used to be pretty strict about it. But now those still show close variants, so it's okay to mix very similar exact match terms into the same ad group now. But what I love about that guys is again, it's such a simple way to set up and let the data show you what the best keywords are. And then you create your alpha campaigns around those best keywords. And it's, I learned how to do that also through

what the hell's the guy's name that wrote the Perry, Perry Marshall, the 8020 rule, if you look the 8020 sales and marketing book, go get that on Amazon and read it. It's incredibly powerful that book, and it is, it pertains or applies to Google ads, but it also applies to almost everything like and what, you know, 20% of your 80% of your results are going to come from 20% of your keywords. And in fact, it's often closer to 90% of your results come from 10% of your keywords or 95% of your results come from 5% of your keywords. And that's absolutely the truth. And I've seen it time and again, whenever I've been running lead generation campaigns using Google ads. So that's a great question.

But again, I'd save your money on competitors buying bidding tools or apps, and invest that into the campaign itself and let that data tell you what the best keywords are to target and how to fine-tune your campaigns.

Does anybody want to add to that?

No. Okay.

Will A Local Lead Gen Google Site With Syndication Networks, Drive Stacks & MGYB Links Ranks Faster Than A Stand Alone Domain?

Gordon's up next he says, Hey, guys, your generosity and updates is greatly appreciated. As usual. You guys are the best. Thanks, Gordon. He said, should I conclude from comments on previous hump days that using a Google site for local lead gen site and hammering it with RYS drive stack, syndication networks, and link building from the hobby store is more likely to get you a page one ranking faster and easier than using a regular new standalone domain for the site? Or am I wrong? No, you can still use a self-hosted domain. But what we do is and the way that Marco has been really preaching and teaching is is that we use all of the Google properties as tier one properties to power up the domain because of the domain itself

Self, we try to protect the money site, right? If you're going to use a self-hosted domain, which you should if you're running a business for lead generation and stuff, guys, you don't need it. I don't, I don't think you need it. You still can use it if you desire to, but it's not necessary. But if you're doing client work or you're running your own business, I absolutely recommend that you get a branded domain and a self-hosted website. But what we try to do is protect put a firewall around that site, that domain and we can use Google properties to do that and syndication networks and all these things to validate and solidify the entity. We did an MTI be a webinar, which we've got another one coming up

on June 10, Monday, June 10. We're going to be doing another webinar specifically about how to power up Google sites and Dr. stacks, by the way, how to get the best practices or the best practice uses and the best uses of Google Sites. And Dr. stacks. Okay, so that's coming up Monday, June 10. If you guys

Want to drop a link for registration for that, that would be great. But we did. About a month ago, maybe five weeks ago now we did a webinar specifically about how to solidify and why syndication networks are more important now than ever. And they're just as powerful as now in a different way than they used to be. But it's all helped to help validate and solidify an entity. And it's also again, it's always acted as kind of an SEO firewall. We've been talking about that for years. But now we just use the Google sites and the drive stacks to do the same thing as Marco it's called it it's about being in the belly of the beast. Right and, and using those properties is kind of a firewall or a filter, and we can do all of our nasty stuff outside of those, but or to those instead of direct to the money site and it protects our money site. But like I said, if you're running your own business, or doing client work, I always recommend that you do have a money site because it's a little bit it's, in my opinion, is better for branding, and all of that. So Marco, what say you

Marco: I would say that since he's talking about local lead gen, and his purpose should be to rank in the map pack. Now you're going to rank in organic. Anyway, pretty much with whatever you target locally. But yeah, I mean the drives stack plus GSite, the GSite will rank and be Bradley shown at time and again, when looking at Virginia, SEO, SEO Virginia, and that'll get you leads but the idea is to push power then from that from the SEO shield, and as Bradley said, from being in the belly of the beast to the GMB to the map so that you can pop it up in the three pack, which is what most of the action is taking place. Right? And then the more power that you throw at it, the more that will transfer over to that that GMB the post so you get action on the post you get action in the in the three pack. You get all kinds of action. It goes crazy. And I'm glad you mentioned that, that you mentioned that the June 10 webinar because I've been talking for a couple of years now about it about a test that we ran. I couldn't mention the city. And I couldn't mention the niche that we went after I just said that it was in a highly competitive market, highly competitive niche. Well, on May 10, I'm going to reveal what the website is. It's still raining. I'm sorry, on June 10. I'm going to reveal what the niches, what the city is. And you're going to see live that it's ranking number one, still, for the top level. For the market level keyword, it's right there. And the guys still getting calls to this day. And all from one was the 1 million spam link test. So if you're wondering whether it's still works, whether it's still relevant and whatever, we have people killing it either way that you do it, whether as Brittany recommended a TLD where you're establishing your brand and you can go after multiple things through your brand or whether you just go through the make that your money site or you combine it the G site with the GMB that so many things and so many ways that you can do this to generate revenue from whatever lead gen property you have that but to kind of bring it all back and really nail it down. The answer is yes, it is more likely to rank faster and better than a normal to TLD would.

Bradley: Yeah. And so yeah, I again, I just want to stress that if you're just doing local lead gen stuff, then you don't need a website. Not a self-hosted website, I mean, but if you know you can get away with just GMB stuff. And I certainly recommend a Google site as well as it drives tech. That's kind of all part of the process really. But you can just use like the GMB website for example, as your primary website and still use, you know, if you choose but again, if you're doing client work or you're running your own business, I recommend you still use a self-hosted site.

Clarifications On Fake GMBs And Verifications

Alright, so Gordon's upset again he says And could you please help me understand something you mentioned? I thought you said that if you create a fake new GMB listing, the address has to be verified at the time or it won't be published. I thought that Google only looked at stuff like that if you tried to create it and claim it, thanks. Well, I'm not sure I understand that question. Because what I was saying was when you are creating a GMB and remember, I don't verify the GMBs any I mean, other than the manual way that I've done it many, many times over the years, which is using PO boxes with the street address option that you know, obviously you have to have a you that you can go pick up a postcard for that but that's manual because you've got to go rent the PO box, like go sign the paperwork, show your ID pay for it, all that get the key and the box assigned to you then go back and register the GMB and then wait for the card and then go back and pick the card up. So that's a manual process, but as far as like buying them, I'm not honest to God, I bet

I still don't know how it's being done. I never cared. I didn't ask and I don't care. And I wouldn't tell even if I did. No, you don't I mean, so. But what I'm saying is, if you're, if you're trying to verify GMB, at some point, when it's being verified, there has to be a physical location of the physical address entered, or it will not allow you to verify period. Now, if the service area business, you're supposed to clear the address before adding your service areas once it's been verified, right, but Google understands where the physical location of the Google My Business is, because it's a requirement in order to verify or to claim it anyways, to create it and or claim it. Does that make sense? So if somebody if you're talking about if you tried to create it, Google only looks stuff like that if you try to create it and claim it. Yeah, I mean, I don't know. I don't know. I don't know what other options there are like. If there's an existing GMB out there that's unclaimed, then it's going to have a location associated with it already. If you're creating a new listing, you have to put a physical location and you cannot create a new one without having a physical address. Right? Again, that doesn't, there are other ways to verify them, obviously, than actually going and picking up the mail. That's how people are able to provide that as a service. That's how we've been able to provide it MGYB. But you still have to have a physical address. That's my point. And so what I was saying was, if you're going to be using GMBs with spam addresses, I don't recommend that you build citations, because where is that address? What was that physical address, right? If it's for service area business, you're going to clear the address anyways. But when you get the location when you get the verified location, you should know what the address is because it's going to be up to you to clear the address and start adding your service areas. The problem occurs because if you start sending or building citations

Most citation directories or business directories require a physical address a street address. So you have to enter that in. And it has to be the same as whatever it was. That was associated with the GMB when it was created and claimed and or verified, the right has to be that same address, or else it creates ambiguity and ambiguity. I can't say that right now. But it invigorates the data. In other words, it will create NAP inconsistencies. So it has to be the same well what happens when you start building citations to a location they get put on marketing lists that business that I'm using air quotes, that business that you created, gets put on marketing, this direct mail marketing list, and so all of a sudden that that physical address is going to start receiving mail from credit card companies for business credit accounts and from you know, solicitation offers things like this to print and, you know, check printing places and you know, all that kind of stuff will start to appear at that address. And if it's a spam address, and there's an actual physical location there, whether it's a business or god forbid somebody's house, they're going to be notified that somebody used their address for a fake GMB listing right for a fake business registered their address for business that doesn't exist there. And that's a good way to get your GMB reported. So that's why I recommend if you're going to be using those do not build citations to you. And I've been saying that since way back when we started really pushing on building lead gen assets. So that hasn't changed. But you know, I know some people do it anyways. But don't you know, don't be surprised if you end up getting it reported because somebody is complaining about getting mail for a business that doesn't exist there. So it makes sense.

Any Suggestions In Getting Reviews For A Rank And Rent GMB Site?

Okay, moving on. Jay Darrow says grappling with getting reviews for my GMB. It is for rank and rent any suggestions. thank Joe. Well thanks, Joe. Well

If you have a service provider already, then what you can do is ask the service provider to solicit reviews from their customers. Now, I know that's difficult because a lot of the times if they have their own GMB, they're going to, you know, maybe push people to their own GMB. But what I would do is recommend if again, if you have a service provider, I've done this with many of mine. As I've told them, Listen, I'm the one generating your GMB is not really generating leads for you. I understand you want to build up your reputation for yours as well. But I'm the one that's generating the work for you. So would you mind sending people to leave a review on our on you know, my listings, and I make it easy for them right set up a redirect domain. Even if you're not using an actual website, like a self-hosted website, you can buy a domain that you can just have is redirected to the review page for for Google Maps and make it easy and tell them put shit print them out some business cards that have that on there that says satisfied with their service leave us a review and give them a stack of business cards and say make sure that they pass these out to your clients or your customers at you know after the point of sale, preferably the ones that you know are satisfied with the job done. We've done that I've had you know, for a lot of my Tree Service guys, I've given them business cards or I've offered to pay for the next time they get their paper invoices printed, so that I can add my GMB review link essentially to their invoices, that kind of stuff. It works. Also, if you handle any like digital lead gen, like as far as opt-ins or contact request forms, you can always set up email campaigns for those kinds of people. Like the people that have submitted contact request forms, you can set out send out emails to request solicited or to request leaving a review. Again, make it easy, simple habit go directly to the review. Now if you're looking to just get fake reviews. You know, I think don't recommend that although, you know, you can do it.

There are services out there that you can use to do that. There are some that are better than others. I don't know if we have the LPL robot link for that. That's something again, I would recommend that you're careful with fake reviews, guys, because in some states, it's illegal. So I wouldn't, you know, I can't, I can't recommend that you do that. Use that at your own risk. I am not endorsing or suggesting anybody do it. But if you want to, there are services out there that you can use to do that they're going to automate it or services that will do that.

Okay.

But if you can get real reviews from real people, that's the better way to do it.

Think about this, if it's your own accounts, and you don't want to, you don't have a service provider yet. So you can't really ask them to do it. Then I would recommend instead of just buying fake reviews, you know, perhaps build up some personas or some profiles on your own. If you're using something like browseo or ghost browser, wouldn't it make sense to have some profiles that you build up with local guides that you use to review multiple businesses before you start reviewing any of your own? But you know, I mean, think about like, in your own town, different businesses that you actually do like or dislike, you know, I don't, I don't advocate leaving bad reviews for people, unless they really are shitty, like, honestly. But think about places that restaurants and services and stores and things like that, that you like gas stations, even, that you could actually leave good reviews with other persona profiles to start building up local guide accounts. That then you could use to review your own stuff. when needed, like if you need that kind of stuff. I again, you got to be careful because in certain states, that could be illegal. But if you're building up a profile, that you're actually leaving reviews on places that you really frequented real businesses that you frequent that you received.

Satisfied with unhappy with, why not you're giving them a good review. It's good for them and at the same time you're building up a profile that then you could use to review some of your own businesses as well. Okay.

So there are multiple options to do that. I'm not a big fan of buying fake reviews just so you're aware of that. Okay.

What Are The Most Effective Things To Focus To In Order To Get The Benefits Of GMBs?

Steve says just about 20 GMBs which I am the process of getting created, how would you use them to get the most benefit I fit IE focus on one niche in one metropolitan area or something else? When set up? What would when setting up what would you recommend us the three most effective things I should focus on to get better rankings and more calls for from them? Okay, um, that strategy, it evolves all the time. So as of today, if you had 20 GMBs, yes, I first of all, I absolutely recommend one industry, because then you only have to learn all the keywords and develop the creatives and the content and the marketing messages and all of that from one industry, if you if you have 20 GMBs and you wanted to do five industries, you have to go through that whole creative process that discovery research and discovery process five times, which is it's enormously time-consuming. So what I recommend is if you just target one industry, you only have to do keyword research once, right? You only have to come up with like, like learn the vocabulary and the pain points and the market, you know, the best marketing terms and messaging and that kind of stuff. One time you can come up with one set of creatives that can be used again and again and again. Right. So first of all, one industry is always what I recommend, you don't have to do that. We know a lot of people that target multiple industries, and that's fine. Just know that it's going to be more work. Okay. Number two, would you focus on one metropolitan area or something else? No, I wouldn't. And again, the strategy is evolved. It went from when the mobile first algorithm or mobile index first really took over at the end of July last year. 2018

There was a huge open hole. And but we started off just targeting like the metro or excuse me, the suburbs of metropolitan areas. But then we found that there was an opportunity by targeting on a zip code by zip code basis, there were open holes that you could actually, you know, get good results from a GMB by finding zip codes that didn't have other businesses registered in that specific zip code, right. But then so so we started teaching that, but then I found out if you have too many locations too close to each other, that you end up experiencing at least I have some pigeon filter issues, which means Google will filter some of the locations out because they're too similar to other locations. So what I recommend now is that you pick you know, a couple of locations in a metropolitan area that is in proximity are further apart from each other. And only focus on you know, the ones that look like lowest hanging fruit of the East, the least competitive ones, but not going crazy. Like at one point, I was building 12 to 15 locations in a metropolitan area. But what I found was, you know, half of them would end up getting filtered out. And it's not that you can't get that filter lifted, it can be done, but it creates an enormous amount of work to do. So the whole point was to rank these things quickly and without a lot of work. And so we were actually kind of shooting ourselves in the foot right hindering our performance or ability to get results because we had too many too close together. So what I recommend now is looking

I think we did.

Oh, well everyone it looks like we're experiencing some technical difficulties. Let's see if we can contact him somewhere else.

I thought it was me yeah

Let's see if he is.

Buddy hang out for a minute. grab a drink do something we'll be back as soon as we figure out what's going on here. Let me check and see if actually, I'm wondering if it's even playing Let me check.

He says he's there.

He just answered in slack. Gotcha. Okay, so it's still playing too so everyone can hear us so that's good weird

Are we back? Yeah, sorry I forgot happened. No, I don't know. It looks like you just got booted the video kept playing. We're still good. Oh, okay. Well, I don't know where I was last at.

So I'm just going to pick up right here guys. Let me grab the screen again. Sorry about that. I don't know what happened here that won't be out. You are 20 GMBs and answering that

Yeah, I know you have it. I don't know where I lost was lost in that. That particular question, but I'm just going to pick up with this right here. Alright, so again guys sorry I don't know what happened I got kicked out of I had to sign back into google it was weird. So anyway, um, when setup what would you recommend is the three most effective things I should focus on to get better rankings and more calls from them we've talked about. Number one use all of the assets available or the tools available within GMB fully optimize your profile use all of those. Okay, that's number one. Number two, syndication network absolutely is still part of it. You can actually even if you're not posting directly to the syndication network, but you can if you're using some sort of tool like rtmp, auto post or briefcase that will give you an RSS feed for GMB posts. As I just said, you want to use all your GMB tools which GMB post is very, very powerful. You can automate the schedule post using a post scheduler doesn't have to be ours. There are others out there that do it but what you can do

was also find ones that create an RSS feed from the GMB posts that you can then syndicate to your network. Because again, there's no need to create self-hosted websites for just lead gen assets guys, it's unnecessary. It's additional work that you don't need to do. So use the GMB asset to post to a syndication network that helps then drive stacks press release a standard operating procedure for me at least one to start with, but I typically publish press releases of one per month per location, sometimes more depending on what they need. But drive stacks, again, hands down, that's gonna be one of the best things you can do and then hitting the DR stacks with link building. That's so that was a few but number one GMB completely optimize us GMB post. Number two is syndication network even if you're not going to post to it I would recommend that you do but still have a syndication network. You can have it for the brand. By the way, if you're going to be in a particular area you can have it for like the brand plus city and cover actually use that one network for multiple locations. That makes sense drive stack, press releases and then link building to all of the above right link building to and guys, again, link building works really, really good to Google properties, believe it or not, okay, we've proven that over and over again.

Marco: I would add to the list that you just gave them local GMB Pro, grow to get in local go get in the course and you'll get better ways on how to rank better and get more calls and how to get more calls without even ranking. That's true.

Does Creating A GSite Link Wheel Boost A Site?

Okay, so next Mike crest he says just creating a G site link will seem like a good idea to boost your site. Is there a better sites to do this like s3 link wheel or combo s3 G Cloud g site? Any minimum amount I should use? Um, that's a really good question, Mike, that we could actually probably dig into on the mastermind webinar, but tomorrow.

Marco: I was gonna say the same thing because that the only thing I'm willing to answer here is, it seems like a good idea. Test it and find out. Yeah.

Bradley: But yeah, I would agree I would I mean, you can test them all right. Do you sites we know work well as three languages. Yeah, the those could work well as also we, you know, we love using s3 HTML bucket hosted html s3 bucket hosted pages, right? I love using those for various things that Id pages for buffer sites for spam injection like for filtering, spam, all that kind of stuff. It's really really, really powerful. So, all set, I haven't done a whole lot of link wheel testing stuff. I really have it but I would say test them but if you want to talk about that a little bit more in-depth tomorrow about specific strategy and things like that. Just post that in the mastermind webinar question form and we will cover some of that tomorrow.

How Do You Load A Verified GMB Listing In MyMaps?

Okay, Mike. Paul's up. He says hello semantic crew. I have a verified GMB listing that shows up at the top of the Google often in maps, however, I cannot pull the same verified listing in the mind maps or load the correct info from Google Earth. Is it a service area business, Paul? Marco, there's an issue with that, right? Yeah, you can't hide the address and then try to find it. That's right. The mind maps can only find the addresses that you give it or it can find an area so so if you're working, for example, Gainesville, Virginia, where our offices are located, right, air quotes, offices, but you can pull in the area, but you cannot pull in an address within the area unless it's not hidden. If the address is hidden that you can't do anything with it. What you can do with with the mind map, I'm not going to give too much away here is general information about the area and include that when you're doing the mind map. Yeah, and you can still link to it. You just can't really put it in as it like an embed, right?

Marco: The idea is to pull in that link to get that link that Google gives you. And the only way that you can get that is if you if the address is listed. Yeah.

Bradley: Yeah. And by the way,

I had to I had a client who's got a second sight a second business. I want to show you guys something. Yeah, we got time. Let's do this. Let's look at Semantic Mastery.

I'll show you something.

Okay, so I have a client that has a second business.

It's kind of a complimentary business or sister business but it's run by kind of a, an employee of his but it's she it's a painting company and they do they have like, you know, they do like house painting and stuff like that. So there are painting contractors the primary site but the secondary business is like interior design, and color design and they do cabinet refinishing or cabinet painting and stuff like that anyways, they have to jam beats because it's it's really two different businesses but they're they're really owned by the parent company. And they asked if I could help promote some services for the the other business the the color design business, and they didn't want to give me access to the GMB for whatever reason, because she's really particular about like, she wants all full control of all that. So I said fine, I'm doing some press releases and some other stuff for them to get it to rank for specifically what they want to rank for. But anyways, long story short, I didn't have access to their GMB dashboard and I was telling you guys I've said this on a couple of Hump Day Hangouts. What the best link is to build links to for GMB maps and the easiest way to find it. If you have access to the GSB is in the GMB dashboard. Click on the Info tab and then where it says view on search or view on maps. Right click the View on maps link, copy to clipboard, paste it into a txt file or notepad file. And then from there you it's going to be a maps. google com domain slash whatever. See ID question mark equals right? And then there's a string of numbers, that string of numbers is the actual map identifier right for the GMB for that for that Google Map listing, it's the identifier. So if you take that, right click that view on maps link, which is a www or excuse me, maps. google. com, and you put it into a redirect checker, it will show that it's a redirect to www.google.com slash maps slash, see ID equals whatever So essentially, and I wish I had a, I probably do actually, let me see if I've got one pulled up here. No, I don't. I say I wish I had an example to show you guys in a text file, but I don't, but I want to show you that if you don't have access to the GMB to get that link, then there's another way that you can do it. And that's just by clicking on to the actual map listing, because I had to do this for this client. And then once you're in the map listing, right click and view page source, and then just click for control f4, fine and input see ID.

And what you'll do is you'll have to scroll down to down. I know it's probably hard to see on your side, guys, but there are the yellow lines where it exists, the sea idea exists and up at the top, that's not where you're gonna find it. If you scroll down here, not that one, scroll down a little bit further. Okay, so down in here, you're going to see where it says see ID, l, you do see ID, for example, I know it's probably really small on your side. Let me see if I can zoom in a little bit for you guys. And we'll scroll back down to that area.

Okay, so like right here where it says Liu, Liu, do see it ID and then there's this backslash backslash, and there's this string right here, that right there, if you copy that and put that into a text notepad file, like this, and I'll increase the view on that as well.

All right, get rid of the first few characters to where it says something 3d. I think that's, I've seen that over and over again, that 3d or whatever, so you get rid of that. And then you get rid of this part right here. And right there as the sea ID equals or whatever, that's the identifier for it. So you can actually just create the map URL from that. So those of you that didn't know and I'm pretty sure it's marked, do you know what it is off the top of your head? It's www google. maps. com

Can you give me that URL Marco? I don't want to go I don't have it off the top of my head. I think it's a question mark. See ID equals

I think it's this.

Pretty sure that's the format but We can find out.

No, it's telling me it can't connect to that. Oh, because I spell goggle instead of Google. That's why straight this way.

Boom, that's it. That was it. So I was right. Okay. So there you guys go it just so you know, that's a quick way that you can get it is just click through. So this is the actual URL. So what I'm saying is if you target if you go in and I'll show you guys with this real quick and then we'll get back to questions, redirect detective.com. Alright, so if you right click inside of Google inside of GMB and select the copy link URL or copy link, whatever. From view on Google view on maps, excuse me, it's going to look like this. Right and there might be some stuff appended to the end of it guys which you can get rid of. You don't need any other that stuff. And this is that what it'll show give you. And if you watch and you'll see if we put this in and click paste and go watch what happens. First it redirects to that www Google version. Then once the page fully loads, it redirects to that really long, ugly maps URL that you can get if you click Share, and you click on send a link, and you copy that link, which is also a redirect and then put it in the browser bar. So in other words, it and ultimately redirects to this long ugly URL. But if you take that URL and look at it in a redirect checker, for example, redirect detective or where goes or something like that, you'll see and this one saying it's not acceptable, which I'm not sure why let's check where it goes.

Okay, you see how to throw to redirect and all it does is says redirects to the instead of maps dot google com. It's www dot google.com slash maps question marks the ID equals, right? So that's why I'm saying all you gotta do is go in, copy that link from the dashboard of your GMB. Right click it, copy it, paste it into notepad file, change the maps. google com, to all you got to do is switch the maps dot part to WWW dot, and then that creates this URL here. And you copy that, and that's the one that you should build links to. So if we actually look at that directly, you're going to see that it's going to say, test, okay, or trace complete. And it's, it's it,

there's no redirect. But what's interesting is when you go read, when you actually paste it in the browser address, the browser bar, you'll see that once the page fully loads, it automatically redirects to that long URL. Does that make sense? So again, but the way to get that from a maps listing, if you don't have access to it to the dashboard, for whatever reason, is just click through to the maps listing, click right click View Source, view page source, then type in control F Find and put CID and it's down here. You know, halfway down

Or two thirds of the way down the page, you'll look for that URL you do CID forwards or backslash, backslash, then there's that string right there. And all you got to do is cut that first part off, whether it's got a letter, and then cut off the end part. And then that's your actual map CID. Right. Does that make sense? So I just kind of wanted to point that out.

I don't know if that was helpful to anybody. But there you go.

So, okay, Paul is up again. He says, Hey, guys, me again. Sorry, I'm on my iPhone having trouble posting anyway. How can I get that listing to show up in my maps?

Should You 301 Redirect Multiple Tag Pages That Cause Duplicate Content?

Okay, so that was the same question. We already answered that one. Alright. Scott's up. He says, I'm doing a website. analysis for client. Yes, they are paying me for this service. Well, that's good cut. The website has a large number of tag pages that are indexed, but also contain a high percentage of duplicate content. Should these tag pages be 301? redirect it to relevant pages left alone or do something else? Thanks. Yeah, I would because you know, tag pages can be used very strategically, we've talked about that in the mastermind quite a bit. The problem with WordPress is if you don't know how to use tags correctly, and you leave your tag pages set to index, which I think by default they are that if you have a unique tag on a post, it creates a duplicate page, right?

If there's only one post that has a particular tag, then the post itself exists. And then there's a tag page with that same post, right? And that's it. That's just it's got tagging the URL, but it's the exact same page. So that is a duplicate content problem. Tags should not be unique unless you know what you're doing right, which you can canonicalization a tag page. So that's something that you can do. We've talked again, we've talked about that in the mastermind, I'm not going to get in any further into that right now. But you you could do that or you could have tags that are more general that so that it

You know, the same tag gets used across more than just one post. If a tag gets used for two posts, then the tag page for that that tag is going to have both posts on it, which is unique to the individual post, right? It's different, it's not the same. So if that makes sense, it tags should be more general, not, you shouldn't have unique tags, unless you're going to canonical lies or redirect those specific tag pages to the, if you're going to leave an index, if you leave in a no index, it doesn't matter. So again, unless you know what you're doing with tags, the easiest thing to do is just set your tag pages usually in just about any SEO plugin, you can go in and tell.

Tell it to no index tag pages and tags in our cut, you know, the archives and there's tag pages and author archives and all those kind of things and you can set all those to no index. If you want the tag pages to stay index, which you can because tag pages can rank well. Then what you want to do is make sure that if you have tags, individual or unique tags that are only used on one post

That you either canonical eyes or redirect those specific tag URLs to the actual post itself. Does that make sense? But if you have tags that are used across more than one post, it's perfectly fine to leave those tag pages indexed, because they're going to be unique. They're not going to be just a duplicate of the single post. Does that make sense?

So there you go.

There's Game of Thrones. Look at that.

How Would You Setup A GMB For An Essential Oils Company That Doesn't Have A Physical Store But Has Pop Up Booths At Festivals?

Todd says Hey guys, I'm working with an essential oils company who does most of their business at pop up this at festivals. Now they want to expand online and I want to set up a GSB for them they don't have a physical location so I would set up as a service area business but not sure if I should make the radius their city or make it the entire country any recommendations cheers and thank you, Marco like this one, because you can, you know, if they sell their essential oils nationwide, then you should put the service area nationwide why limit yourself to just a specific city, which is what you would do if you set it for just a specific city. Now. Don't expect the GMB to rank for local search terms or search with local intent across the country. It's, I don't think I've ever seen that it will likely rank wherever your physical location I'm using air quotes is specifically where the business is registered. I know you said it doesn't have physical location, but if you're going to buy a GMB then there you still have to put an address in like I was talking about earlier. So there will be an actual locality associated with that GMB, but the surface area can be the entire country. That's perfectly fine. Just important thing is the GMB will help to validate solidify the entity it's a great signal for Google. So even if you're not planning on ranking in the maps pack nationwide, because I wouldn't even that's not something I would even you know ever expect that it's still a good signal to use. There's no reason why you shouldn't have a verified GMB for every business even for like an affiliate marketing business. You still have an actual office somewhere, right? Even if it's from your home, if it's a real business

This you can register Jimmy for that. Right? So Mark, what do you say? What do you say?

Okay, so I say What does Google have to say I like oh, Terms of Use regarding this. But what Google says is that it's designed for businesses that deliver to local customers, right when you set your service area, or that you visit or deliver to customers, but but you don't serve customers at the business address. I plumbers, cleaning services or whatever, since it's really meant for something more local, although we're using it. And this this is this is where you're in that gray area. We use it to validate the entity to reinforce the entity. And that's fine right now. There haven't been any problems. Say yo semantic mastery set this way.

Where we serve as several areas, you know, non English speaking countries, and it works well for us. And it's worked well, for other for other businesses that I've worked with that do national and international services, right service based businesses, where they actually deliver the product to the customer, wherever the customer is. So if you have that type of business, you may be able to get away with it. I hope I hope that that answered the question. And what he's asking, because it's kind of it's one of those things where we're actually not

honoring the terms of service set by Google for for service area businesses, and yet we are so this is one of those things is one of those weird things where you can just get away with it. I agree.

All right. We're almost out of time guys will try to roll for the next few. Jay says thanks for the answer. Bradley. Good stuff. My impressions problem with AdWords turned out to be the Google has a three day hold on average.

counts for security measures since new credit card was input for building. Oh, there you go, Jay. I'm glad you got that resolved.

See how I feel about PDFs? I don't know. Oh, okay, gotcha. Micah says yes, I have had someone use a residential address and person received the mail from Google and called and was furious. Yeah. See, that's what I was talking about. Guys. That's why I've been saying since you know, I started we started kind of pitching building GMB lead gen assets that don't Don't you know, I just don't build citations to them unless I can be the one to actually get the mail, which you're going to get physical mail if you start building citations. That's just the nature of of how it works. So, you know, don't do that. If you've got GMB lead gen assets, don't build citations. You know, if they're just lead if they're just spammed addresses is what I'm saying. It's a good way to get them terminated because people will get pissed off and report them.

What Is The Appropriate Number Of GMB Pages For A Chiropractor Targetting Different Addresses In The Same Building?

Brian says am a chiropractor I started using several GMBs with different addresses in the same office. Building I'm taking up real estate nicely and will roll out more conditions specific sites. How many is too many? I have four and was thinking of going to GMBs? Well?

That's a good question because it depends on, you know how similar they are. If it's all the same business name, then I would say don't do that, because you're likely going to have some that are going to get pigeon filtered. If you're giving them unique names, then that's different, right thing is you don't want to have common data points and what you know what we call an AP name, address, phone number or web address, you want to have,

you can have the same domain, but you'd want to have separate landing pages for each location, right? That gives it a unique URL, you'd want to have separate phone numbers, you'd want to have unique business names. Now you can have the same business name, but you want to have separate addresses, separate phone numbers and separate landing page URLs. Right. So that again, you don't want to have to have any of those data points be the same. If one of them is the same. You can It's okay. But if you have more than one data point common across multiple GMBs, then that creates a invigoration. Right, and that can cause this problem end up in consistencies. So and also, like I said, pigeon filter issues now. So I recommend that, you know, if you're going to do that, that you you try to make the names unique. The addresses, which are obviously unique, but I would have separate tracking phone numbers for each listing as well. And if you're going to be using the same domain, I don't know that you are but if you're going to use the same domain, have the landing page or the associated website with the GMB going to separate landing pages right with unique URLs for each.

As far as I haven't tested this type of setup, so I don't know what would be too many and what wouldn't, I wouldn't push that real hard though. If you're already doing well. You know, because I'd be afraid that you you push it too far and then you end up losing a few of them either from suspension or from pigeon filter issues, which can be a bitch to get lifted.

I would just add that too many is when they stop getting ready.

Results are they provide diminishing results, then you know that you're not you're not really getting the most bang for your buck. And you could just try to optimize the ones that you already have somebody for now, as long as you're getting results, I mean, keep doing it. I just I, when I get results, I just do more of it until I can't do any more.

And that's cool. You know what I think one of our mastermind members in Jesus in our mastermind now too, by the way, he's been incredibly active, by the way, which is awesome. Thanks, G. But yeah, I think I think one of our tava or somebody else gave us this link to at some point, I haven't really used it much. But there you go decode place IDs. So that that's pretty cool. Thanks for that, guys. Go copy that URL, because you can probably just get that maps URL that I was showing you earlier. From right there.

Do You Add Tier 1 URLs To The Bottom Of Your Blog Page?

We're almost out of time. Fit says when you create a blog page, do you add to one URLs to the bottom of the page and make them links or do you add a few and leave off the HTTPS?

I don't know what you mean. Or do you? Do you create a blog page? Do you add tier one URL to the bottom of the page and make them links or do you add a few and leave off the H I'm not sure what that means. I'm sorry if it's I don't I'm not I'm not really following the question.

So I can't really answer we're going to we're out of time anyways Brian says back pain CT calm calling it back pain project, yes. to new phone number. Okay, so that must be the what you were talking about appear with the chiropractor stuff. So yeah, as long as you're keeping everything separate, that's what I would do. But I again, I wouldn't push it too far. If you're getting good results. You might want to you know, go slow doing add additional locations slowly so that if you hit some threshold and you start to lose some of them, you don't lose them all at once. So it sounds like you've got it covered. Alright guys, five o'clock. I've got to go. appreciate y'all being here. mastermind webinar tomorrow. Don't forget those of you that are in the mastermind. We got a lot of stuff we're covering tomorrow. So that will be fun. Thanks, Adam. And thanks for

Bye, everyone. Bye, everyone.


Is Leaving An Old Site Online While Having A New Website Helpful In Ranking A GMB Listing In 3-Pack?

By April

In episode 235 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if leaving an old site online while having a new website be more helpful in ranking a GMB listing in 3-pack.

The exact question was:

2) If you create a new website that is more helpful to ranking the business' GMB listing, but leave the old site online, will that have any negative effect for ranking in the 3-Pack?

This Stuff Works


How Do Choose A Name For A Local Lead Gen YouTube Channel?

By April

In episode 229 of our weekly Hump Day Hangouts, one viewer asked how to choose a name for a local lead gen YouTube channel.

The exact question was:

Hello everyone,

I want to create a Youtube channel for a local business lead gen.
Can you please show an example of the right way to choose a name for the channel and for the company?

It should be just “”city + industry””?
Or it better to make up a brand name for that?

And also, It is good to include the exact keyword in each title name of every social network like Tumblr and google site?
Thanks a lot!

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232

By April

Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I'm reading the script that has just said and it's pretty cool to have you guys here. Today's the 17th of April and this is looking good. So I'm just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I'm going to be saying hi to everyone on the list as I see them. What's up, Marco?

Marco: Oh, I'm first Holy fuck the Latinos first today.

Hernan: Yeah, man.

Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I'm still enjoying the beautiful weather. So that's life. You know, life sucks sometimes. Yeah.

Hernan: How about you Bradley? How's everything man?

Bradley: I'm happy man I'm happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That's why we got this new one on there that looks kind of funky. But it's kind of cool because it I mean, we're going to find out if it's cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we're talking to. But if you want to stay anonymous that just use the use it without logging and that's up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We'll see.

Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff's or gifts already. That's pretty cool. So a couple of things that we usually do. If you're new to semantic mastery, welcome, good to have you here. Don't forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We've been doing this for the past seven or five years. And it's been awesome. So thank you for being here. And if you're not new to semantic mastery, thank you, thank you for the support. This is awesome. Don't forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you're ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don't accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn't be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I'm going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,

Bradley: Let me tease what you're doing tomorrow or non so that you don't have to toot your own horn. We got, we've been doing kind of a series in the mastermind. We're probably going to end up launching a product around it anyways, but it's Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it's now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you're selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There's no question but it's fucking expensive. So I've actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training

This Stuff Works
It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you'd have to pay for another set of ads, right. And so it was just it was you'd have to wait for you know, several days to get them back from the designer. And it's a real pain in the ass. And so it wasn't very efficient. And it wasn't very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you're setting up display ads is you actually just import photos, it photos and images and let your logo as well and

It's a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there's, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it's so much easier to set up a campaign now. And although obviously, display ads don't convert nearly as well as like search ads do, it's a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.

is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you're generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I'm generating leads for. And so that's a fraction of the cost it just for it's just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32

40% right, so you're talking about three clicks to get one lead at $35 per click, that's $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you're using search ads. So keep that in mind and that's for cold traffic. But also for remarketing purposes. Like honestly, if you're not using remarketing in you're doing Client Services, you're nuts because it's just an inexpensive way to get additional traffic back to

The site and even if that traffic doesn't convert a lot, a lot of it will, but doesn't convert into leads. It's a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it's time for them to need their product or service because they're constantly reminded of that business. So, long story short,

we're going to work we've been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he's coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we're actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we're going to rebrand it because it's really going to be a whole new course. Did you guys lose me?

Hernan: No

This Stuff Works
Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what's going on in the mastermind tomorrow. Those of you that are the mastermind a lot there's been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we're going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there's a need for it,  you know, the mastermind has the privilege that you know, if you guys there's a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there's no problem about that. We're all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that's potentially going to happen, at least initially within the mastermind, and then we'll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he's a chiropractor. He's a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It's an intra massage offer. So he's charging $49 per appointment. We're getting him we're getting those appointments for around 39 to $40. So he's, you know, making money on the front end, but that's not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that's

Average and that's on the low side. So there's, there's effectively we have been moving the needle real hard. He's super happy Of course because he's growing. He's expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it's going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we're going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we've got video lead gen system

to Dotto really is launching next week, next Tuesday. As a matter of fact, we're going to talk about it well, the first part of next week's webinar, Hump Day hangouts is going to be where we're going to, you know, kind of get into some detail about what it's about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I've been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don't recommend that. But if a lot of people still going to do it on their own anyway, it's a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there's there will be a setup period on the front end where you can't get into the method here, there'll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it's literally two to three minutes. And that's it. And so it's a hell of a lot more efficient. And I've tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It's basically a whole new course but you're still going to get the original version, as well as the Everything's under

The same membership site now. So there's the original version, which still works, but it's a bit more time-consuming. And then there's the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you're just doing outreach for clients instead of lead generation service providers. Then, you know, there's a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you're a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that's really what this was all about. It's so that you guys can go out and least get the conversation started. It's not sales training. I'm not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it's an outstanding way to do it's very unique, you'll get a lot of responses that way. And then it's really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we're going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that's typically how we do that. So be on the lookout for that next week.

Okay, anything else?
I think we're good.

Alright, cool. Let's get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let's get into it will start at the top

What Are Your Thoughts On Keyword Research Ninja?

KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I've never used it I really don't use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that's, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that's what our, you know, our product on keyword research is specifically it's you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can't give you an opinion on any of those keyword tools because I just don't use them. It just requires too much time in my opinion. And I'd rather outsource that or use a simple tool when I'm going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.

This Stuff Works
Marco: I agree that that's all I use. I use our keyword research. I mean, I taught them how to do it for a reason it's based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it's 7, 8, 9 thousand keywords strong. And I'm thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There's nothing better. I mean, I don't know I can't speak on keyword research Ninja, it might be fabulous. But I can't say anything other than the way that we have it set up works perfectly well for what we do. Yeah.

Bradley: Yeah. And again, it's the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it's easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that's yet I mean, as far as I know, that's manual. I don't know tools that actually do that maybe keyword research and into does that. I don't know, I don't even look at tools like that anymore. So, unfortunately, I can't give you a good answer to that.

Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?

Gordon's up he says thank you very much again for the help you provide on hump days. You're welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it's a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.

And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that's what we've talked about. That's the reason why I've always done that. Now, it's funny because I really don't do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it's still allowed. You're still a, you know, and that it doesn't mean that what we do right now, doesn't couldn't be considered spammy tomorrow, because we don't work for Google. Right. And so even though I've never really had, at least for several years now, I haven't had any issues with getting sites deindexed or penalize. I've always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I've said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.

Although again, as I said, the methods that we teach, haven't knock on wood, they haven't created any penalties that I'm aware of, for any of my own stuff, as well as any of our students, okay, that I'm aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there's no doubt because you'd all you'd have just one site to manage. That said, though, just keep in mind that that's putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that's been levied against that one subdomain. So it's isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that's why we all I've done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.

However, what you can do is in this is something I've actually been testing recently, but I don't have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can't give away the the the method here because it can't do that because it's kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here's the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don't talk. We don't care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let's just use one as an example because a lot of you guys will understand it this way. Let's just use domain authority Moz's metric and page authority is an example okay?

This Stuff Works
When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won't automatically be 25. I don't think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I've been developing these multi-location sites using subdomains is that at first, when you start developing, like, let's say you start off with two locations, so you've got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it's actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it's now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it's actually benefiting from the authority of the, you know, cluster essentially, that's it's the root domain, as well as its additional its other siblings. So, again, if you're doing just inner pages, you'll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they're at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.

So, anyway, I can't get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?

Marco: Now, just to validate a little bit what you're talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don't give a shit about domain authority or trust flow. I don't give a crap about any of that its power. And so the more that you do have whatever it is that you're doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That's why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it's keyword plus location or service, whatever it is that you're doing.

You do more of it inside your drive stack. And before you know it, I mean, it's just pushing tons of power wherever it is that you want to go. And we've seen people live from case studies that they even get an empty folder to rank before anything else rank. So it's crazy the amount of power that you can do in this method, whether you're doing it at the TL D and subdomain level or at the drive stack and G site level. Right?

Twitter Embed Code Not Displaying Properly In GSite

So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won't connect. Is that still okay? All right. I don't do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won't show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to

The developers, I think it's developers.twitter.com or something like that just do a Google search, you'll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that's what you would? Again, I don't do much Twitter stuff. But if I was going to try, and I haven't, so I haven't tested it with G sites, guys, but you could probably it's probably you're using the wrong type of embed code. And that's why it's not displaying is what I'm saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don't do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don't use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that's how I learned to go build this little embed code. And that's a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it's probably that you're using the wrong one. Now, I could be wrong guys. Because like said, I don't do much of that stuff with Twitter at all. But I'm pretty sure if you're trying to use just an iframe generator with a Twitter profile or something like that, it's going to be blank, it's going to not work.

Can You iFrame A Facebook Business Page?

Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won't allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.

This Stuff Works
Hernan: I think you're right Bradley on that on that and I haven't personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn't know? Yeah.

Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don't think that's possible. Once again, I don't do much Facebook stuff. So I couldn't tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won't it all, it will never display anywhere. I've never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.

Hernan: Um, so yeah, and they're even more like they're, they're even more like restrictive with all of the privacy stuff that they're going through. So that you may want to consider so.

Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that's because people can act that shit so right cool we're going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I'm glad you guys liked it for a bus the new battle call right revert I think that's one of the guests says get repeatable oh that's you that was you that's maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.

Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?

Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will

I know that was directed to Marco I'm gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it's just kind of about it's just like internal linking right with your syndication network. It's there's no reason why you shouldn't be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that's more question for you.

Marco: Yeah, I'm thinking that he wants to know if he should have the team, put them into the bill, by all means, that that's your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That's what's going to get hit your tier one branded your GMB and everything that's inside that drive stack. So yes, by all means, have at it, and you're going to see some really good results. I've been getting a bunch of testimony.

By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I've done some testing with that and just and that's what I loved about it. It's one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn't say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we've talked about and again our paid courses and almost all of them it's available that that just works really well and again, that's just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that's part of it because of you know, iframe in that gets done in the site, everything else so it's just incredibly powerful. And just hitting those that's the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They're still spam links, but he's good at what he does. He's a pro, he's a professional, there's no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it's not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that's why we don't even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that's what link building tools do they create spam links, you can call them whatever you want. That's really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it's super well themed and all that they're typically spam links anyways, you know what I mean? So it's just it's about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It's efficient, and it works well. Right.

All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What's tomorrow?

Hernan: The webinar? webinar or mastermind? Yeah, now it's gonna be on a mastermind. Yeah. It'll be in the regular mastermind.

Bradley: Jim, think that's when? Yeah, just the regular master the live mastermind webinar page, just like we've always been doing over there. I we haven't had any problems with that over there. Now it's in the bond site. Yeah, right. The membership site, right.

This Stuff Works
So as far as I know, we've never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it's a Click Funnels issue like it just didn't jive well but on the traditional mastermind webinars inside the membership site we haven't ever had a complaint on that so if I'm wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.

How Would You Strategize Sending Out An Email Campaign For Over A Year?

I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That's the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you're right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don't and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don't know I've never spammed at that level before. Spam demon.

And that's exactly what you're doing. So the best person to answer that question is unfortunately not here. That's Chris, our partner, Chris, he, he's been doing that kind of work for four years. He can give you the best advice on that. But he's not here. I'm sorry, he's traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you've got several many, many, many different email account setup, you know, that you can send from because you're probably going to burn every single account that you send from like, almost every day.

I don't know for sure, because it depends on how clean your list is. But typically, when you're sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that's not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it's likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they'll just stop unboxing her nine you were going to comment? Yeah, yeah,

I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don't know if blue pen is on the mastermind group. Yeah, if you're in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don't know how much he'll reveal about something like that there. But yeah, that's the only problem like guys I talked about this a few weeks ago, but you know, I got I've unsubscribed from just about every single marketing list that I'm I've ever been on.

Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there's they're kind of happens in cycles. I know a lot of you guys we've I've talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they're going to have new issues at that point. So one of the things that I've heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that's because we're all marketers, right? And so we've gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I'm sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,

I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I've gone up and down with that, you know, sometimes a more susceptible to that other times I'm not but over the last many months now I really just started to unsubscribe from you know, ton of people's emails. The reason I started saying that was because my oldest email account that is the account that I use, it's a Yahoo account, Yahoo mail account, that's the one that I used to always sign up for stuff like I don't use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I'm still getting a ton of spam over there. But I've never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I've done is I've gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there's an email that came is comes to me that I was unsolicited, which is you know, it's they don't come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it's that in the net new tab that I've unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo

This Stuff Works
And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don't get any spam or unsolicited emails anymore. And that's because I've gotten into the habit of doing that. So now it's much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I'll get one. Sometimes I get two or even three spam emails where it's another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it's really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you're likely going to have many of them going to hit that spam button and that's going to tank your deliverability, just like that. So if you're going to be doing that sort of a strategy, you're going to need a ton of email accounts ready, essentially one per day and even that, I don't know that I'd send 1000 per day from one account. I probably split that up across multiple accounts. Okay.

Can You Still A GSite And Empower A Client's Money Site If You Don't Have Access To Their Email Account?

Anyways, it says when working with clients and you don't have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that's how we do it right? We create and fits if it's the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we're going to go create a Google account.

To create your assets, the same thing with my clients, I go create a Google account, right or if they're on G sweet, which some of them are, but most of them aren't, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don't ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don't know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com

Left-hand sidebar, you're going to go click users, this little box is going to show you're going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I'll get an invitation and then I'll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn't matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it's really unnecessary. It doesn't matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.

Facebook Embed Post

Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,

it's always been there. Yeah, it's been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don't know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it's a closed group, you can't do anything with it. If if it's a member, whatever it if it's hidden or secret or Harvard. I don't know too much about Facebook. I'm just there answering questions. Yeah, but if it's open, right, and if it's public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it

Is that you're doing an image or video. But in those at one post though, right, correct, I don't I think that you're right that there's an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there's a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that's, that's another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that's cool. And all but you know, unless you're going to go in and update the iframe, or the embed code on a regular basis on your sites. I don't see how I mean, obviously, if you've got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you've got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it's on an automatically be in the iframe that I'm trying to power up. Do you know what I mean? So that's cool. I didn't, I wasn't aware that you could embed individual posts, but say, that's cool. I just learned something. Yep. Very cool. Yep.

Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords

Okay, so Gordon's up again, it says, Thanks a lot for your previous answer. You're welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I've never done that. Gordon. Honestly, I've always advocated for using unique content for all those and that's specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it's supposed to be on the same domain, I get that, but on the same subdomains, you know, I don't I don't like that because it's not as effective.

This Stuff Works
So what I've always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it's inexpensive to have a piece of content written and then have it rewritten, it's a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they're doing is rewriting other content that they've scraped from the web, just so you're aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that's it, there's nobody there is actually writing an original article. all they're doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it's rewritten very poorly, by the way, but what I'm saying is you can go out and order an article, habit, you know, Britain for whatever, let's say it's 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let's say you got six locations six subdomains where you got the URL

So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you've got six, original, unique, let's just I'm using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that's how I've done that, guys. I've got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that's specifically for that reason.

You know, again, it's your call, I've always wanted to build long term assets that will rank and produce revenue for me for years, and I've got many of them. And so, you know, again, it's all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what's more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they're producing revenue for you and again guys I don't know if it works or not because I just don't do it. I don't know if it still works or not but other people may be able to comment and say oh it works fine that's fine if you want to build your business that way do it you know, there's it's up to you. So I don't recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don't have to continually worry about that shit.

Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that's updated on a regular basis how often they repeated that that was when the doofus what's his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn't they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content

Now I know that people have done tests when and where, you know, they've used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that's what the bite is feeding off. It's feeding off that information that you're giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We've seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they're fresh images

Marco: don't even have to be, it's just all about feeding them but the information that the bot is coded to look for. It's looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it's also looking at how a real person interacts with that content that you're displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you'd never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that's going to get us positive actions and reactions going to get us better placement.

going to give us knowledge panel displays is going to get us calls. And it's going to get us web site visits, and whatever else, right, whatever else that we're looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it'll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don't trick yourself into thinking I'm going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I'm going in there, and I'm looking to have my problem solved, and I keep seeing the same garbage over and over. I don't want to deal with that. I want someone that that's talking to me as the end user, and someone who's going to help me solve my problem, become problem solvers and you're going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.

Bradley: All right. We're going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I've enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That's fine, Gordon, we appreciate that. He says, since relied on questions, I'll ask something else. And this is a good question.

Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?

He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that's a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.

This Stuff Works
be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you're better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I'm saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you're supporting keywords, you would create a subcategory for each of those keywords. Right, so that's a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don't even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that's because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it's Google's gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that's the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it's it's really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that's less effective. So you're better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they're segregated by correct segments, or headings, and other words, sections within the page. So you know, and I've experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn't even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here's another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that's a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.

I wouldn't go with optimizing for singular keywords. No, don't get me wrong if you're if you're doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there's one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I'm talking about posts doing that. But for your pages on your site, which are typically what you're trying to rank, you're using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That's why I don't usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They're complex. They're hard to manage. It's hard to map out in the beginning, and it's, it's honestly, I think it's overkill for most stuff, especially for local it's overkill for most local things. All right.

Okay five o'clock I've got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don't hesitate to order you won't regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I'm kind of digging this app even though it looks old school. It's kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody's complaining about getting locked out of any account so far. So we'll see. All right, everybody. We'll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see

This Stuff Works
 


Do You Use Vumber Or CallFire Then Reroute Calls To AnswerConnect For Your Lead Gen Properties?

By April

In episode 219 of our weekly Hump Day Hangouts, one participant asked if the Semantic Mastery team uses Vumber or CallFire and reroute those calls to AnswerConnect service for your lead gen properties.

The exact question was:

So Bradley do you use vumber or callfire as virtual numbers and then reroutes those calls to your answerconnect service to provide support to your lead gen properties? Basically this is a two-prone approach, then. So I take it that neither of these services (vumber or call fire) doesn't provide answering services and hence the reason for this this 2-step approach.Am I reading it correctly?

This Stuff Works


Is It Safe To Autopost To Lead Gen GMBs?

By April

 

In episode 225 of our weekly Hump Day Hangouts, one viewer asked if it is currently safe to auto post to lead gen GMBs.

The exact question was:

Is autoposting to lead gen GMB's safe currently? How about adding new GMB's to the GMB Autoposter? Of course just looking for a recommendation here.

This Stuff Works