In the 329th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if you should create a GMB for a business aiming to get monthly membership signups even if it's not a local service type.
The exact question was:
Hey gents, so I bought an SEO Shield for a business who is looking to generate monthly membership signups. It isn't a local business really, though I am wondering if I should order a postcard and setup a GMB even though it really isn't a local service type of business? My SEO Shield is already in your Que without an address or phone number. Any advice appreciated.