Tag: local optimization

What Is The Best Strategy To Dominate A Competitive Local Market?

In the 118th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked for tips for dominating a competitive local market. The exact question was: If I am in a local market for lead gen and it’s competitive, what is the best strategy for being the dominant player in that market 12 to 18 months from now? Is it just to muscle my way to the top for the primary search term? If so, what is the best way to do that? Alternatively, would you cast a wide net targeting relevant, but less competitive keywords, creating and posting one ... Read more

Should You Create Branded IFTTT Linkwheels To Each Local Map Of A Business With 4 Locations?

In episode 106 of our weekly Hump Day Hangouts, one viewer asked if one should create branded IFTTT linkwheels to each of the local maps of a business with 4 locations. The exact question was: I have site with 4 locations in TN and am setting up local maps for all 4 locations. I was wondering if I can/should create branded IFTTT linkwheels for each location (same brand for all 4 locations). Not sure if it would be a problem to have so many branded properties. Any thoughts? Thx!

How To Boost Maps Ranking For City Specific Keywords?

In episode 105 of our weekly Hump Day Hangouts, one participant asked how one can boost the maps rankings for city-specific keywords. The exact question was: Hi guys, hope you’re having fun! Q about ranking maps. I am in Tampa Bay, with 3 large cities in a 25 mile radius. A local client is showing in the maps for a few kw, but only for the kw, not with a city modifier. What do I need to focus on to get him in the maps for kw city, even if it’s just for Tampa? It’s a service biz with a ... Read more

Weekly SEO Q&A – Hump Day Hangouts – Episode 82

  Click on the video above to watch Episode 82 of the Semantic Mastery Hump Day Hangouts. Full timestamps with topics and times can be found at the link above. The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.     Announcement Adam: Hey, everybody. Welcome to Hump Day Hangouts, today is the first of June. Lovely first day of June, here for me. Hopefully for you guys, too. This is episode eighty-two, and we’ve got almost everybody with us. I think, Chris must of had something come up, but how is it going Hernan? ... Read more

What Is The Current State of Video SEO In Terms Of Local Optimization?

In the 82nd episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked about the current state of video SEO in terms of optimizing local keywords. The exact question was: Hey Bradley, what do you think the current state of video SEO in the local game is? Not having a ton of success getting my videos to rank on the front page when I’m going head to head against a SERP that has a map pack. Am I just not trying hard enough??

Does NAP Inconsistency Causes GMB Listing Ranking Issues?

In episode 78 of our weekly Hump Day Hangouts, one participant asked about the possible impact of NAP inconsistencies on the ranking of a GMB page. The exact question was: Hey Bradley, I’m starting work on a business that is not ranking well in maps. The owner signed up for Moz Local a couple months ago using his technically correct address which includes a “N” in the street address, but google displays this address without the “N”. The address used in GMB also does not contain the N. Now tons of citations have been updated with “N” added and Im ... Read more

Does Links With Keyword+Neighboring City Boost A Google Business Map Ranking?

In episode 77 of our weekly Hump Day Hangouts, one viewer asked if links that optimize keyword+neighboring city can boost the ranking of a Google Business map page. The exact question was: I’ve got a business ranking in maps for the city its located in, and it also shows up in map results for a neighboring city, just not in the top 3. Could building a few links to the site using “keyword+neighboring city” as anchor text boost the maps position? Or does anchor text only effect organic results?

Is It Okay to Start Adding Citations Before a GMB Page is Verified?

A viewer from the episode 74th of Semantic Mastery’s Hump Day Hangouts asked if it’s okay to add citations prior to verifying a Google My Business page. The exact question was: Hi. Is it ok to start adding citations before verifying the GMB page? We know Google likes to be first!

How to Link Citation Pages to Tumblr Sites?

One of the viewers of Hump Day Hangouts episode 74 asked about the ways to link citation pages to Tumblr sites. The exact question was: Hey, welcome back Bradley and Adam. Last week, Hernan and Marco had great answers if you are linking from your own property to a citation. 1) My question today is similar but different to last week – how to create a backlink to a citation when the linking property like a Tumblr is NOT owned by your brand. In the Tumblr what types of text and anchor text would be used? To clarify, this would ... Read more

Weekly SEO A&A – Hump Day Hangouts – Episode 74

Click on the video above to watch Episode 74 of the Semantic Mastery Hump Day Hangouts. Full timestamps with topics and times can be found at the link above.     The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday. Announcement Adam: Hey everybody. Welcome Hump Day Hangouts. This is episode 74. Today is the 6th of April. With me we’ve got … Well, we’ve got 3/5ths of the crew today although I think Chris might be joining us later. Hernan is about and about traveling through some far flung places so I don’t think ... Read more