In episode 221 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how GMB Pro, Local Lease Pro and Local PR Pro compare against each other.
The exact question was:
Would also appreciate if you could give a brief overview of how GMBPro/LLP/LocalPRPro compare against each other. I'm completely new to local marketing, so if I want to get started, which way would you recommend?
Adam: Hump Day! Alright what's up? We're live everybody. Welcome to Hump day Hangouts with Semantic Mastery. I'm Adam Moody and I am pumped up for today because today is episode 221. Not only that, we've got some great stuff coming, but real quick want to go down the line and say hello to everybody.
And I'm going to mix it up this time because I realized we go in the same way every time, so randomly starting, Marco, how are you doing today? WHat's the weather like?
Marco: It's a whole lot better than it is for you guys, I'll tell you that.
Adam: I take it you're not freezing to death as badly.
Marco: Well listen, it's a 100 degree difference.
Adam: Oh my god.
Marco: Between you guys. Between 100 and 120 between what you guys are going through and what I have here because we're getting cold from you guys. It was only 75 today.
Adam: Tough, tough.
Awesome, well Bradley let's bring you in for the opposing viewpoint here.
Bradley: Well it's not too bad right but it was fucking nine degrees this morning and tomorrow morning it will be three degrees. And that's the air temperature, not the will chill. But I know in here in Virginia, it's not nearly as bad as it is in a lot of parts of the Midwest, man. I heart Minneapolis was like negative 55 degrees or something. Holy crap.
Adam: I'm going to pass on that. Yeah, wherever you guys are at, whoever is listening, pop on the page what the temperature was this morning. I'm curious. I know Wayne Clayton was saying it was going to be something crazy like 40 below or something, so.
Bradley: Yeah, it's ridiculous man.
Adam: Well, how about our man on the ground in the southern hemisphere, Hernan how you doing?
Hernan: Good. Yesterday I think it was 115 Fahrenheit down here.
Adam: Are you serious?
Hernan: No, no I'm serious. Dead serious. But not only that, listen to this, it was 85 percent humidity. So it was like, you know …
Bradley: Felt like 130.
Adam: Just like a blow dryer and someone is throwing water at you at the same time?
Hernan: Yeah, something like that. So it was nasty, it was disgusting so don't come. If you guys are planning to come to here to Argentina, don't come in summer. Don't do it.
Adam: Oh my god, that's awful.
Hernan: Yeah, don't do it.
Adam: Well we'll go from hot and humid to cold and more mountainous. Chris, how you doing?
Chris: Like we only have 28 degrees, here.
Chris: Nothing to stress. The good thing is it doesn't matter how cold it is, doesn't matter if it's a tsunami or whatever, hump day is still happening, you know?
Adam: Yeah, there we go.
Chris: That's the thing that I'm really excited about.
Adam: Yeah we're going live from somewhere. Somehow it's going to happen.
Well speaking of, if you're new, thanks for watching, thanks for listening to us talk about he weather for a couple minutes. Before we get into it, I just want to say, again thanks for watching and checking us out. You can always watch it live on the vent pages. You can go to semanticmastery.com/hdquestions and you can also check out the replays on youtube. I know we have a lot of subscribers who do it that way and you can always ask your questions, and then if you're working, you've got client calls, whatever, you can't make it, you can check out the answers afterwards.
But being here has its benefits because we do some fun stuff from time to time. We have giveaways and all sorts of good stuff. Also, if you're wondering where to start with semantic mastery, head to battle plan.semanticmastery.com, grab the battle plan and then if you're looking to take things up a notch, you're wanting to join a real MasterMind group and you're wanting to start or grow your local digital marketing agency, then come join our MasterMind. You can find out more at MasterMind.semanticmastery.com.
Real quick, we have a couple more announcement I want to talk about but I want to bounce us over to Marco because we sent out a email about the charity we support and the one Marco is really helping to grow and we're facing a little bit of a countdown here. So Marco, do you want to explain?
Marco: Yeah, well good and bad. The great thing is that the school year won't start until February 11th. So that gives us this week to finish it. It should've been finished already but we're able to extend it until Friday since we can go next week and shop for all the supplies and the uniforms, the books, the shoes, and whatever the kids are going to need to get themselves through school for the year.
The bad part is that they start school late, right? But I mean, what can you do? So, the deal is, which is also good news, is, and I mentioned it last week, the rotary club of Snow Qualmy Valley, Washington has been just so cool and so gracious and so kind in that they're matching every donation that's 50 dollars or above.
And just this morning by the way, we received a 500 dollar donation from one of our MasterMind members. I'm not going to say who but you're awesome, you rock because that's five kids. Just 500 dollars, 500 from the rotary club so it's 1000 dollars.
Adam: Oh, nice.
Marco: Oh, it's awesome because that's five kids that go to school that wouldn't otherwise have had the ability to go. And so it is extended right now guys. They're matching dollar for dollar anything above 50. If you donate 500, what happens is, since they donate 500, right? Dollar for dollar, you get two hours with me. So you get a consultation. And anyone, as I've sad before, if you can dig deep in your pockets and you got that and you can donate 5000 dollars, what I'll do is, I'll help you set up your local business, whatever it is that you want to do. We'll take it and we'll work it from the ground up. We'll apply all of the methods that we've been teaching. I just met with our group last night and they're all getting calls, right? And we're working now towards how do you monetize that you're already getting. We talked about it. I want them to get even more assets and start pumping them up and start getting more calls. And so we have a few ways that we can monetize.
The whole thing is, guys whatever it is that we're doing in that mini MasterMind group is what we'll apply to whatever it is that you want to do and we'll get your business going. Whether it's getting calls to your clients, whether it's getting your own leads, however it is that you want to set it up, donate that 5000 dollars and I'll be more than happy to work it through from beginning to end.
So that's how that works.
Adam: That's awesome. And Marco, can you pop the link on the page so people can donate?
Marco: I'll pop it in there. And by the way, just so you know, we have 3620 dollars of donations that are 50 or more. So that's 3620 that the Snow Qualmy Valley Rotary Club will be donating. So it becomes six something, right? So, come on guys. I need you. Kids needs you. It's more kids that can go to school, more kids that can get an education. It's a worthwhile cost. You guys can even go that gallery. I'll post the link to the gallery. I don't want to talk anymore, I don't want to take up more time because I want to answer questions. But guys, this is a great cause and we need you. Go dig in your pockets, 50 bucks. Come on, 10 cups of coffee. 50 bucks. That's all it is.
Adam: But yeah guys if you could do that and push. I know we would love to get that up to a total of 10,000. If we could get the matching from the rotary club, that would be amazing. And thank you to anyone who's already donated any amount, definitely helps these kids.
And speaking of talking, I've got a couple more but these are good announcements for you guys. So I'm going to keep this short and sweet.
Coming up this Monday we've got Lisa Allen coming on and we're going to be talking to her this Monday at 9 pm eastern about the update to RSS Authority Sniper. I know it's a tool that a lot of you know about, a lot of you use. And those of you who don't, regardless if you use it or not, you're going to want to find out about her updates which is a good reason to check that out. Because she's got some GPS targeting stuff she's going that we're going to dive into and she's going to show us how she's been using that along with just going over how obviously RSS authority sniper can be used for maximum effectiveness.
Bradley: Just to chime in on that for a minute, I haven't had a chance to go through any of it yet. I'm planning on scheduling some time on Friday for that to prepare for Monday. And I can tell you guys the RSS authority sniper, that was a tool to help find RSS feeds relevant to whatever topic you're looking for content for. And that's been updated too so it's probably better. I didn't really use the RSS authority sniper much. I would go manually search or have a VA manually search for RSS feeds. I found that typically I was able to find better results for what I was looking for if we just manually searched.
However, the add on service is called Rank Feeder. And it's monthly subscription, but that's the tool she created to create feeds. It's like a feed splicer and it does all these really really cool things and that is super super powerful. And it was powerful two years ago when she … it might've even been two and half, three years ago now, but when she first launched it because it creates co-citation, which is like link building without links. It's very very very powerful. It's a way to associate a webpage with authority content through co citation and it's very powerful. And you could splice feeds and insert specific URLs into an RSS feed and make them sticky so that they were always present in the feed so that as dynamic RSS feeds would update with their content, there would always be those specific items that you wanted, like webpages or URLs that you wanted to associate with that authority content. So, the feed would update dynamically, right? But those sticky items would stay there. So they were constantly being associated with authority content that authority content sources were publishing. It's not something we had to do, we just had to go find the feeds.
So anyways, it's very very powerful. And whatever she's got cooked up into it now is specifically for local. It's adding GPS targeting and such to it. And again, I haven't been through it yet, but guys that's primarily like 99 percent of what we're doing is local, so I expect it to be very very powerful because it was powerful before. So I'm going to go in and dig into that on Friday a bit guys so I can prepare for the webinar on Monday.
However, that said, one other thing real quick is I'm doing an off page SEO test for DMB assets. And I'm testing several different methods. It started with six and now I'm at eight. Eight different methods and I'm testing isolation. Hers is going to be one of them using rank feeder and the GPS targeting or whatever that she built into it. So that's all being revealed in the MasterMind as I have data roll in from those tests and case studies and such.
So again, when I have more data for that, I'll be sharing that in the MasterMind as well.
Yeah, get signed up you guys. Check out that webinar. We had someone who shall remain unnamed but might be owner of a press release company distribution service asking about some ideas for integrating his company using this stuff. So, anyone can use this stuff, whether you're doing this for clients, doing it for yourself, doing it for your own freaking business, this is good stuff, so definitely want to be there.
Bradley you, speaking of the MasterMind, this is the last announcement you guys, but we want to make sure you have a chance to do this, Bradley you did a webinar on, what was it Thursday? With the google ads?
Bradley: Yeah, we just announced on Wednesday last week. So a week ago today. It was just very short notice but I developed a … It's a method I've been using for years but for ranking YouTube videos, local YouTube videos, for lead generation or for clients. And that's setting up youtube ads or Google ads for YouTube to drive traffic. Very very relevant and geo-targeted traffic. And it works like crazy. It is by far, the number one ranking factor for ranking videos. I mean I've got videos that are ranking on page one for keywords that I've done no back link building to or anything other than just set up YouTube campaigns for.
And it's funny, and I talked about this in the webinar last week and I showed the live example too, there was another video that I did for the video production company that I provide wholesale SEO services to. And for whatever reason I was limited on time the day that I set up that campaign. Which, essentially all I do is take the video that they create for their client, they send it to me and then I stream it through OBS to my YouTube channel that's connected to a bunch of syndication networks. And that's always the first step in ranking a video. But typically, right after uploading or live streaming to my channel, it syndicates through all the networks, I usually set up a Google ad for that immediately. I just use a dollar a day budget, guys. So it costs 30 bucks. And it's really only 30 bucks … It's a dollar a day for the first two weeks because then I actually start backing my daily budget down to where I even get it down to 50 cents per day. So it's 15 dollars per month.
And what happens is those views come in from geo-targeted traffic and from a relevant audience. If you can find the correct audience, which it's very broad now. There's a lot of categories. So it's likely you can find a relevant audience. And that's very highly weighted views. In other words, those views are weighted by Google a lot higher than views from, if it's a Virginia business, from a view in California, from somebody that's not interested in windshield repair or whatever the hell it may be.
So my point is, I usually set up the ad right after syndicating the video through my networks, but I didn't have time the day that I did this. And this was three weeks ago now. And so two weeks went by and I went to go check on the video and it was on page two and it was bouncing and I looked at my pro ranked tracker report for it and once it had done its initial Google dance, it had stayed on page two and it was bouncing between 12 and 15, position 12 and 15 but it'd never gone on page one within those two weeks.
So on Thursday, two weeks ago now, I set up the YouTube ad or the Google Ad for YouTube with a dollar a day budget, and on Monday, so three days later essentially because it takes about 24 hours to get approved, but three days later it was on page one. And it's been on page one ever since guys. And again, that just has to do with those Google Ads. So, long story short, I did a two and a half hour Webinar last week where I show over the shoulder training, how to go in and set up these ads, how to find your relevant audiences, how to do geo-targeting, all that and set that up.
And the I also showed how to do a branding campaign and use re-marketing for that which is very very powerful for client work and for lead gen assets because YouTube traffic is so inexpensive guys, but it works. And I also shared some tips about how to use that for boosting Google my business profiles. I'm certainly not going to reveal that here, but 50 bucks guys or 55 dollars now because of the replay to get access to that webinar, that otherwise you'd have to pay 300 dollars to be a member of the MasterMind to get.
And the only reason that I opened it up for everybody is because we talk about it a lot here on hump day hangouts and I wanted to make sure … you know, I've always talked about it conceptually but I've never actually showed people how to do it and I felt like it was time. So if you're interested in that guys, it's only 55 dollars. I think this is going to be the last time we announce this, so take advantage of it while you can.
Adam: Awesome, alright let's get into it.
Bradley: Okay, you guys all ready?
I'm going to grab the screen. Here we go. By the way, the plus one button stopped working. Have you guys gotten the notice via email yet that Google Plus is terminating all their APIs and everything too?
Bradley: Just so you know, Google Plus, I'm pretty sure it's going to be 100 percent completely removed from all Google products in 2019. I know their APIs are being killed. Some of them have already started to fail, but they just sent out notification of that which is, you know ….
Finally, I remember when Google Plus was launched, there were social media pundits that were predicting the demise of it right off the bat. Google plus is dead or is dying. And here it is, essentially ten years later and it's still around but they are finally killing it. So I just thought that was interesting.
Well, as far as I remember, I haven't contacted IFTTT support in at least four years, no kidding. But the last time that I did, or every time that I had contacted support, when I had contacted support, was always via twitter. And I'm not even a Twitter user so that was kind of a pain in the ass. But you may want to try contacting them there. I don't know if it's changed since then but they do have paid options, Justin. So I would contact them and ask them or look at their paid options and see if that's a feature that is available with paid option. I have not paid IFTTT a dime since its inception, since I discovered it. And I don't really plan on it, but that might be something if you're a heavy user of it where you've got many many many applets, then yeah I would suggest contacting their support. I don't know if they have options for that stuff or not. Okay.
Typically our networks, we have a IFTTT account per syndication network and so usually there's not more than between 15 to 25 applets in an account. But if you are using it for multiple stuff, you might have way way more than that.
Okay, well Shaun, yes. GMB basics. Yeah. What I can tell you is yes, first of all MGYB, you can go get a GMB verification there which is what I recommend guys. Otherwise you can do it manually but it takes a lot of time, and your time is better spent developing the creatives and all that stuff, the keyword research and all that for whatever project you're about to pursue, right? So what I would suggest is going to MGYB.co, ordering a done for you GMB verification. You'll get it back in a few weeks and while you're waiting for it to be delivered to you, you can start developing your creatives and getting the content together, your keyword research. You know, all that kind of stuff, right? So that's what I would recommend. And yes, there is a course for that. We've got actually several courses starting with local lease pro that teaches exactly how to, first of all, research locations to find where the easiest opportunity is or at least where there is opportunity to snipe or get into the maps 3 pack with as little work as possible.
Some assets or attempts are going to take you more work than others guys, there's just no question about that. Now that I'm way over … I think we're approaching 60 GMBs. I can tell you my percentage rate of getting into the three pack with little to no work has gone way way down because I'm targeting many more locations now within a particular cluster.
Anyways, Shaun, not to confuse you, go check out local lease pro. If you want, that's a great starting point. We have an advance training for more competitive GMB assets. It's called local GMB pro, that's really the logical upgrade from local lease pro, okay. And then we have Local PR Pro which is really about how to push maps, or GMB assets into the map pack using press releases. So the three of those compliment each other incredibly well. And the finally, the mac daddy of all, when you really need the additional push, when you absolutely got to kill every motherfucker in the room … excuse me that was a Samuel L. Jackson reference from Jackie Brown. Anyways, when you absolutely have to push it, RYS academy reloaded is our final course for that kind of stuff.
Hernan: It's AK-47 [inaudible 00:21:25]
Bradley: [crosstalk 00:21:24] AK-47 reference?
Bradley: AK-47. I'm going to have to pull that clip up man.
Anyways, Shaun but good news for you is we've got our battle plan version 3.0 is coming out next month. We're launching that next month and that really is the user's guide for how to get results and this year, our version three is going to have a lot of stuff in there or a section dedicated specifically to GMB assets since we're all really pushing on that right now. And that's going to be probably your best bet if you want to ease into this thing is just start or wait for the battle plan to come out and then if you … you know, local lease pro and the battle plan together are really the starting points for any type of GMB asset business.
Does anyone want to comment on that?
Chris: Yeah I just want to comment on one thing because you mentioned the success rate of getting them into the three pack or whatever. A lot of times, you start getting calls and you don't even know where it is that they're coming from. They might be verified and they'll start working on them. So already the phone number is there and you start getting calls. How in the world are you getting calls when it's barely verified.
So success rate and the calls that you get and everything else is relative. And what I would like to add is you did a 15 with an 80 percent success rate. And now we're doing hundreds, we'll end up with thousands. I'd rather have 50, 60 percent of 1000 than 80 percent of 15 any day of the week.
Bradley: Right on Greg AK-47. If anyone wants to watch this clip, that shit is funny. I hope that's the right one. Anyways, I'm going to keep moving but that's funny.
When we first launched link building services after what used to be called IFTTT SEO Academy, now it's syndication academy. Daddy, our link building manager, he builds links to networks and we had set up a click funnels landing page for that and I had created a video where I spliced that clip in. It was awesome. I've got to pull that up somewhere, that video, that was funny.
What Are Some Best Practices To Optimize A Franchise Business That Wants To Expand To Nearby Locations?
Yes Pete. Well, first of all I wouldn't append the location to the name because if it's for a brand, that's kind of a spam signal in my opinion. So if it's for a brand, I would just use the brand name, Okay? But you want a unique physical location when you verify the GMB, which if you're doing it yourself, you're going to have to get your own separate, unique addresses for each location, right? If you're ordering it from us, don't worry about it. They'll be unique when we verify them. But you're going to want a unique physical address, a unique phone number and a unique landing page or website URL, right? So remember if you're building this for a brand and if the company says well I want you to just put our homepage URL as the website for all of the listings, don't do that. Don't do that. Especially if they're maps expansions. Right? Maps expansions listings. In other words, if they don't physically have a real office in the location that you're setting up a maps listing then do not link directly from the GMB to their website. Don't do it because that could create a problem down the road because you don't actually have a physical location in that area right?
So what I would recommend at that point is just use the GMB website at which point you can link to from within the content of the GMB website to the corporate website if you'd like but I wouldn't link to it from the GMB listing. In other words from the website or the appointment URL or any of that. I would not do that. If you are adamant, or the client is adamant about linking to their site, then I would recommend that you create landing pages on sub domains of the root domain and use the sub domain URL that's unique to each location as the website URL because sub domains aren't the same as a root domain or a inner page of a root domain in that it's less of a footprint. I mean, it's still a footprint, they're all connecting back to the same domain. But the difference is if you catch a penalty on the root domain or any of its inner pages, it's going to apply the penalty domain wide. Including all sub domains if there are any. Right?
So it can actually hurt the entire domain. But if you catch a penalty on any one of the sub domain sites, or pages in this case, I mean you can install WordPress if you'd like but I would just create an HTML landing page. A nice one that's set up for conversions like a lead capture, all that kind of stuff. And I would just install them on sub domains. Duplicate those pages, just change the NAP info on those pages. You could just duplicate them. It'd be really really easy to do.
If you've got something like click funnels, you could build a landing page in click funnels and then export it as an HTML file and upload those or just direct sub domains to a click funnels page.
My point is, there's a million ways to do it but I would have a sub domains landing page as opposed to an inner page because that way it would reduce potential penalties against the entire domain. If a sub domain page or site were to get slapped, it would only affect that sub domain, not the root or any of the other sibling sub domains. Does that make sense? So, absolutely make sure all three … You know the name can be the same but the other three data points, address, phone number, and URL should all be unique. Okay?
What would you recommend the best ways to link GMBs back to the central business website? For example with service area pages, they're just a page. Again, just like I mentioned, I would not link directly to the main website other than perhaps in a contextual link from within the GMB website. And you can also link to it from GMB posts once the GMB assets are set up. But I would not link to them directly from the info tab in GMB to the website unless you're doing it on sub domains. Each sub domain being unique to that particular location. It's a good question. It's not letting me plus one though, dammit. Oh, that time it worked.
Does Uploading Photos To A GMB Site Strip Out The Geotag and EXIF Data?
No, I mean it might strip it but when you upload it, Google reads it. Right? So it's preset when you upload it and that's all that matters. When you upload the file, Google sees all that data. That's what matters. In fact, I like the fact that they are stripping it out because that way if some other SEO tries to analyze images, they're not going to see all that stuff, right? Of course if they knew what they were doing, they'd know what to look for anyways. You know what I'm saying? So I don't think it matters.
Marco, what do you say?
Marco: No, it doesn't matter. They have it. They have the info. They know. Especially if you're doing it locally, the phone is the tell in this. And if you're doing it through what we teach in local GMB pro, then google has the information and that's all you care about. As to why Google stripped out your title, it's probably a glitch. We can't answer why Google does the shit that it does. Because everything in GMB, in Google my Business is in a state of constant flux. It's very fluid. They're constantly changing, adding, they're constantly giving us stuff to play with.
We had a problem the other day where some images weren't showing, right? Or they were showing differently. They weren't showing the way they were supposed to. Why? We don't know. They were changing something and it happened.
Glitches, it happens on the web. So sorry we can't answer as to why. But what we can tell you is that the shit works because what you're creating is your entity's relationship to the location, whatever you location is, whatever your local is. You're giving Google that relationship and that's all you care about. Whether it stays or not is irrelevant.
Is It Okay To Use A WordPress.com Instead Of An RSS As A Trigger Point To A Syndication Network?
No that's fine Jason, absolutely. Anything with an RSS feed you can use to trigger. In fact, it doesn't even have to have an RSS feed. For example, you could connect WordPress as the trigger source. So if this, click WordPress, then host to Blogger, Tumblr, Twitter, whatever the case may be. So you can have WordPress actually connect via API as opposed to RSS. In other words, IFTTT can connect to WordPress API and then it will trigger whenever you publish to WordPress.com. Does that make sense?
Or you can do it via RSS. In fact, you may want to test those. I remember years ago when I was developing the whole syndication network strategy, I tested that and there was some funky stuff that would happen when you would use the native app as the trigger point as opposed to the RSS feed from the app.
In other words, if I was to use WordPress's trigger or Blogger's trigger or Tumblr's trigger as opposed to using the RSS feeds, sometimes it would cause some funky stuff to happen. So, that was years ago. Because RSS always worked. I quit testing that shit and said, you know RSS works, let's just use that. Don't fix it if it ain't broke, right?
So my point is, you may want to test that. But also, Jason, think about this, and I'm pretty sure that you have rank feeder, Jason, so you may want to think about just taking their click funnels page, creating a rank feeder feed, which is what we're going to be talking about on Monday guys with Lisa Allen. And then use other authority content feeds to create that co-citation and feed your network that way, right? I mean you could do that. Because, especially if you have a sticky item in that feed, you could be using that to constantly co-citation whatever your sticky item is. In this case, maybe the click funnels page, right?
That's just a thought. You might want to think about using that too. But yes, you can use WordPress or Tumblr or Blogger or anything with an RSS feed. I like to use any type of blog account, obviously, because you've got more WYSIWYG editors and you can edit the elements of the page and all that kind of stuff. Okay?
Plus there's probably RSS feed creators online other than rank feeder that will allow you to create feeds from HTML pages and that kind of stuff. I know there use to be services like that, so I can't imagine that they don't have those still.
Are There Any Significant Impact If The @id Of A Multisite Property Is Changed?
Yeah, Jason. That's more of a MasterMind question anyways. I really don't want to answer that here. That's getting a little bit too far into the weeds. What I would suggest thought is that you go into MasterMind archives and take a look at where I talked or just create a post in the Facebook group and I'll share it in that group with you about how to go organization markup. You can do that with an ad ID page guys, it's perfectly fine. You can set up an HTML page and create organization markup.
The way that I do it for multi-location businesses is a combination of Jason, LD and micro data as well as just flat out HTML. And so, that would work perfect for an HTML page or an ad ID page. Like hosted on an Amazon S3 bucket, right? And that's a combination of Jason LD, organization markup, local business markup for each individual location plus just HTML where you can embed the map and AP, that kind of stuff.
So again, post in the MasterMind Facebook group about that Jason, we can start a discussion in there and I can put you to the training that I've already covered MasterMind webinars for that, okay?
I'm going to keep on moving.
Hey guys, oh he's back again with some more YouTube questions. He's here every week so [inaudible 00:34:45] I know I'm probably mispronouncing your name, I apologize for that but glad to have you back.
Is Crowdsearch.me Still Effective For Ranking YouTube Videos, Local And National Sites?
For YouTube, I don't know if it is or not. To be honest, I wouldn't use it for money site stuff anymore at all, guys. I stopped using it, shit a year and a half ago now maybe? YouTube videos I doubt it will even move the needle on that anymore, [Mike 00:35:22] And the reason I say that is because a lot of those services, they use commercial IPS, right? Commercial proxies. And the problem is, so many commercial IP blocks now ranges, what do they call them, subnets or whatever have been blocked or marked by Google. Flagged as irrelevant traffic, right? And that killed a lot of those search and click or what I call CT or click through spam, spam bots.
That killed a lot of their effectiveness because the IP blocks they have been … Google understands that they're commercial IP blocks. For example, storm proxies, right. So you have a range of proxies or IPS that they go through and that Google is aware of what they are so they're disregarded or given less weight. Does that make sense?
So, again, I just talked about, at the beginning of this webinar how I did a two and a half hour training last week specifically on how to use Google ads. Guys, for pennies per view from real traffic. You're buying traffic from Google. And literally, you can use YouTube traffic to rank videos, especially because you're getting views. You don't get a flood of clicks unless the really video is really compelling or the offer is really compelling.
I find that the type of captains that I set up in the webinar last week, which you can get access to for 55 dollars guys, I'm telling you it's a slam dunk. I mean, it's just a no brainer. It's a great great strategy guys and you can get targeted traffic from Google to your videos. Targeted views, anyways, right, to your videos from specific geographic areas that you set from specific audiences that you set which is the recommended method. And those views are weighted heavily because they're coming from real Google users, guys. From people that are signed in to their Google accounts, have Android devices or whatever. It doesn't matter whether it's Apple or Android but they got Google accounts, right?
Google knows these people. They're valid, true Google users, instead of trying to spoof traffic, you can buy real traffic guys. And it's literally pennies per view, right? Again, I don't get a flood of clicks. So using that strategy for driving traffic isn't necessarily going to get you a flood of traffic, but it will get you a bunch of views which is great for the video itself and the traffic that you do get is going to be really heavily weighted traffic because it's highly relevant if that makes sense.
So it's much more valuable than buying spam traffic anyways. And it's not against Google's terms of service, right? Spam traffic is. So, as far as using crowdsearch.me or any type of spam bot, I wouldn't recommend it because, especially to money sites guys, I wouldn't put that stuff anywhere near a money site. YouTube videos, you could test it but I'm telling you I don't feel like that's effective anymore. Because again, I just buy the traffic direct from Google now and it works so much better, right?
Guys it's so easy to set up a campaign. I mean, I'm telling you, once you get the hang of it, you can set up a YouTube ads campaign for a video in ten minutes flat. Okay?
Chris: [crosstalk 00:38:38] Yeah, he can also get an embed gig. Video embeds, which will move the needle … I don't because crowd search, I stopped using them a while ago. But [inaudible 00:38:51] embeds it in a niche, relevant network and we're moving … I don't if … No we didn't announce it.
We're moving MGYB into Woo Commerce so that it makes it easier to add products. So this week and next week, we'll be busy adding products. One of those will be video embeds. We'll be adding [inaudible 00:39:15] link building, indexing, just a whole bunch of things that we haven't been able to do because of the limitations that we had with Sam Cart, we'll be able to do now.
So I think you might want to look into a video embed gig. They're not really all that expensive and they do move the needle. Or, just get out training and get it moved the right way with the right signals.
Okay so, the only thing I would suggest though is, guys, you've got to think about this logically. Just flat out embeds and/or back links do not work as well as they used to without traffic included. Think about it guys, it's very logical. Why would a video or anything get hundreds or thousands of embeds, or tens of thousands of back links if it's not being viewed? Right? It doesn't make sense.
So yes, it can move the needle but we know for a fact that we can rank videos with engagement signals alone guys. No back links, no embeds whatsoever. If you combined the two, it's so much more effective. But it's less effective to just do a bunch of back links and/or embeds without engagement signals because that is clearly a spam signal, right? That's clearly somebody trying to manipulate search position of a video. Because it's not natural for a video to be embedded, picked up and shared if it's not getting viewed.
Who embeds a video without viewing it, right? Only SEOs. And Google knows that, the algorithm knows that. It's not like manual reviewers, that's built, baked right into the algorithm now.
So my point is, if you're going to do embed blast guys, that's perfectly fine. Back links are perfectly fine. But make sure that you're adding traffic to the whole mix. Views, in other words, to the whole mix because that's going to increase your effectiveness so much more.
If you start getting a bunch of embeds and/or back links, and a bunch of views all at the same time, that's mimicking a viral nature of a video, and that shit will rank, no question. But if you just do a bunch of back links and/or embeds and there's not any views and engagement signals, that's clearly a spam signal. I wouldn't recommend doing it. Yes, I know there's some brute force SEOs out there that still do that guys, but I don't recommend it for longevity and everything else. Just set up some simple YouTube ads for pennies per view and get the results that you need, okay?
How Does GMB Pro And Local Lease Pro Different From Each Other?
Well I mentioned that earlier I the webinar, but just so you know he says, “I'm completely new to local marketing so if I want to get started, which way would you recommend?”
Local lease pro right now. Hands down, that's the starter course in my opinion because that's going to show you to how to … The tip of the iceberg or tip of the spear is the location research and we go into that extensively and we did an update webinar about a month ago now that it's the training course in the updates module where I go into much more granular detail on how to do location research.
So local lease pro is the best starting point, [Mike 00:42:24] and then from there, the upgrade would be local GMB pro. And that's only for assets that need an additional push or if you're in a really competitive market, that kind of stuff. And then local PR pro is something that we just add into the mix throughout that whole process. That's just strategy for using press releases and PR stacking for getting results with local maps listings. Okay?
“Is the rank [inaudible 00:42:49] websites model still effective?”
Yes, but here's the thing; Don't build websites. Just build GMB websites. They're free, you don't need hosting, you don't need to go through all the SEO bullshit. Just set up GMB assets, use the GMB website and you're off to the races. Guys, I make jokes about this all the time but I'm half serious too, more than half serious. I hope to god I never have to build another Word Press site. I mean I know that's not going to happen but for all the stuff I'm doing, I'm trying to avoid building WordPress websites as much as possible because you don't need them. We're able to get results without them now. That may change, but for now it's a nice break.
Would It Work If You Post Regular Blog Posts From All 5 Websites That Are In The Same Niche As Duplicate Content To A Network Of 100 Web 2.0 Sites?
Yeah, but just make sure that you're posting an attribution link right? Just make sure you're citing the source. I mean you can post it without an attribution link if you'd like. I wouldn't recommend it. Guys, it's not duplicate content because it's on different websites. It's only duplicate content when it's on the same domain. But what I would recommend is, if you're going to republish, that you would cite the source just like we teach in syndication academy which is where you would say, this post or this article or whatever was published first on … and then you link to that and the source where it was published which would be your money site anyways. THat's what you want. That's the back link back to your money site, right? Through the attribution link. So that's what I would do. But yes, you can do that.
By the way, I would recommend … here's the catcher on that though, guys. If you're doing this across branded properties, the that's natural. But if you're taking the same content and republishing it across hundreds of web 2.0s that are not branded, then that's clearly for SEO manipulation and that's a footprint that you're leaving. So I wouldn't recommend it unless you have branded profiles. Does that make sense? Or unless those 100 web 2.0s, if you've got a lot of other content being pushed into those web 2.0s on a regular basis, like from other RSS feeds or other content sources to where you're burying your article among many many others that are relevant, then that's okay too. It's still a footprint though, but it's a lot less of one than just if you just have, say you got 300 web 2.0s out there and all of a sudden you push the same article to all 300 and there's no other content coming behind them. In other words, than that's a big footprint in other words. So I would recommend that you don't do that unless you have other content sources that are feeding those web 2.0s so that it's not such a big blatant footprint. But yeah, you can do that.
Because here's the thing guys; you can't prevent other people from taking your RSS feed, for example, and using it to populate their auto blogs, you know what I mean? So my point is, it's okay to do it. Somebody can come scrape your RSS feed right now and have it feeding one of their syndication networks because you have relevant content to whatever they're trying to promote. And so you have no control over that. You see what I'm saying?
So, again, if you go out and just … all your web 2.0s don't have content being published to them regularly and all of a sudden, they all get a post and it's all the same post, that's clearly what you're doing. But if you have content constantly updating those networks or those web 2s, excuse me, on a regular basis and you just inject one of your post or articles into that stream of content, than that's not nearly as big of a footprint, if that makes sense. It's a lot more natural looking anyways.
Is It Okay To Use Similar Content For Multiple GMBs For Each Press Release?
No, Dennis. It's likely that the distribution networks will not publish. So again, here's something that you could do. Take the PR that's your original and just hire one of the content farms for rewriting services. Natashanixon.com, that's one of the ones that I use. Ineedarticles.com, I think that's another one. Just hire the rewrite service. It's a lot cheaper than having an original article written or a original press release written. It's just a rewrite. It's a lot cheaper. So take that PR and have it re written as many times as you need. But don't just use the same one, it's likely going to be rejected by the distribution network, okay?
Do You Know A Resource That Helps In Generating A Q&A Schema Markup?
Schema Pro. That's Ryan [Ryden 00:47:44]. I'm pretty sure he can do it for you. [Jeffrey 00:47:48] Smith's Ultimate SEO Plus version two or 2.0 plugin will do that when it's launched as far as I'm aware but that's not launched yet. Although I know it's in beta right now so it's very likely going to be coming out in the next few weeks. And that's a WordPress plugin that will do all that kind of markup for you. But Schema Pro, again, Ryan [Ryden 00:48:10] I know he does a lot of Schema markup or structure data stuff for people. He's got a little side business where he just generates code for people so he can help you with that.
Is There An IFTTT Recipe That Automatically Transfer GMB Posts To A Google Sheet?
So in other other words, yo have to check IFTTP, click on the services menu. I can't believe I haven't checked yet. That's funny I'm going to go check now to see if it integrates with GMB. I doubt that it does, and so if it doesn't which, again it's like that it doesn't, then if you're using our auto poster or GMB briefcase, you can get an RSS feed, which is working now by the way guys. I'm still working with [inaudible 00:49:16] our developer to work out some additional bugs and stuff but it's working now. I've been testing it.
So, you can get an RSS feed from your GMB posts and use that to trigger an IFTTT applet to push your posts into a google sheet or wherever you want, really. Good question though, good to have you back Ivan.
Walt says, “Windchill is for wimps.”
Okay, negative 40 Wayne I feel for you buddy.
Negative 52 windchill, wow Jim. Ouch.
Okay, are we almost out of questions? It looks like it. Looks like all of you guys are real chatty.
I don't know. I tried a method that was revealed to me during the [Pofu 00:50:07] live event. And I tried it eight or ten times and I couldn't get it to work. And I think that the way that I was told got killed anyways, so I don't know. And I certainly wouldn't reveal it here on a free hump day hangout if that was the case. Sorry but that would definitely be inside information if I did know.
Fred says, “Marco could this work for an online service based companies selling similar to Geico, free car insurance quotes online? The online service we offer is similar to Geico but in a different industry and we would like to rank in different states using your training. I'm trying to wrap my head around how my team could use the semantic mastery courses to accomplish something like that.”
Fred, if it's a question specifically something like that that may be a little more complex, I would recommend just hitting us up at support. And it'll get routed to the appropriate person, either Marco or me or whatever where we could guide you. We obviously need more details than just this very brief, vague description of what it is that you're trying to do in order for us to point you in the right direction. So just contact [email protected] and we'll figure something out.
Marco, do you want to comment on that?
Marco: Yeah, just on a higher level you can't wrap your head around it because you're confining your local and you're mixing up your local and your national. As I've said before, and I've said it plenty of times, your local is just a matter of how you view it. And how you take it down is just the way that you set up your entity. Your entity has to be related to whatever it is that you're doing.
In our case, it's related locally. In your case, it all has to be done a different way. Look at what your competition is doing. I always tell people you have to become a master mimic. So that's a place where you can start. If you want a deeper answer than that, as Bradley said, just [email protected] Ask to talk to me and we'll see what we can do.
Bradley: There you go. Awesome.
Sam Jackson, that's so funny.
Should You Create Another Branded Network If A WordPress.com Closes?
Yeah, you can do that. Here's the thing; if you got a recovery email for that account anyways, just do that. For example, when we set up syndication networks, if you guys purchase them from us, when we deliver them you got the main Google account and there's always a recovery email account. It's typically Outlook or Yahoo. And so whenever an account gets terminated, like WordPress.com in this example. It was probably created with the Gmail account, right? Because that's what our VAs do, that's what we trained our builders to do. So, you still have the recovery email account from that same syndication network that you could go setup another WordPress.com account under that recovery email account if that makes sense. And then just brand it again.
Your username, which becomes the sub domain is going to have to be changed slightly, obviously because the other one is not going to be available for the terminated account, but yes, you can do that. Or, if you have to, just create another email account and set it up that way. There's nothing wrong with that. It happens guys, accounts get terminated from time to time, there's nothing you can do about it. Just replace it. Not a big deal.
“What would be the benefit of GMBR assessed to Google sheets?”
I don't know. I don't know what his point was for asking that question, however I know that we have done some testing in the past with auto feeding into a G sheet and then making the G sheet public and hammering it with links. So kind of like an RYS type thing. So that's something that you could potentially do.
“Is anyone still using RSS master software from [inaudible 00:54:06]”
I am not. Actually I haven't even been using rank feeder but I'm looking forward to testing on Friday with the new GPS features to see how we can incorporate that into our local strategy as well as the press release stuff because of the fact that I think there's an opportunity there to squeeze that into some press release stacking stuff, too.
But as far as RSS Masher, I really liked that because that was like a feed splicer that you could add HTML elements to the actual feed itself and add links and things like that, which was was pretty powerful. But I thought of RSS masher more as a marketing took than an SEO tool. And I said that before because people used to ask, what's the difference between RSS masher and rank feeder? And I used to say, RSS masher is more like a marketing tool. It's good for creating very nice looking RSS feeds that you can use for content syndication. So it's great for splicing authority feeds and to feed second tier syndication networks for blog syndication and that kind of stuff, Greg. But as far as pure SEO power, rank feeder killed it hands down. It was hands down the better product for just SEO.
And again, I haven't looked at it since she's developed the GPS stuff, but it didn't create a real pretty visual feed like RSS masher did but it created a very powerful SEO feed. Again it was two different things. People would say, well which one should I get? Well it depends on what you're trying to do. In fact, it may be many cases where you need both. But again, purely for SEO purposes, Rank Feeder was so much better in my opinion than RSS Masher. But RSS Masher was better as a marketing tool on a content syndication tool if that makes sense.
Ivan is saying that's it for what? What was the reference? Okay, I think that's it.
Alright guys, it looks like we're actually done just a minute early, or four minutes early really. I'm going to leave you with this since it's a Sam Jackson kind of day.
This is our link shortener, I'm not supposed to be in there. Let's go back to the main page. There you go. Sam Jackson, keep scrolling motherfucker.
In the 199th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if the Local PR Pro course includes a demo on getting 3 pack map rankings in surrounding cities/towns using the press release methods without getting a new verified GMB listing.
The exact question was:
Support question from Ed RyanI purchased GMB Pro the day it came out and love it.In Local PR Pro does Bradley show us specifically how to get 3 pack map rankings in surrounding cities/towns using the press release methods WITHOUT getting a new verified GMB listing for the business for the surrounding town?
Adam: Hey, everybody. Welcome to Hump Day Hangouts. This is Episode 199. It is the 29th of August, 2018. We are here with the full crew as we inch closer to Episode 200, so we're going to say hello to everyone real quick, and then we're going to make some good announcements today. We got some cool limited time stuff coming up as well as some things we want to share with you all before we dive into the questions. So real quick, Chris. How are you doing today?
Chris: Doing good. Glad to be here. How are you doing?
Adam: Can't complain. I'm trying out this fancy, new screen in the background. That's not a green screen. I bought one of those. It's like a folding shoji screen thing so you guys don't have to look at my office futon and white boards, and so I did it for you guys, not for me. Hernan, how are you doing?
Hernan: Hey, what's up? I'm traveling, so connection is not the best, but I'm excited to be here. Yeah. I'm excited for POFU Live. Right now, I'm writing a message on the event, so I'm going to just drop the link over there. If you guys want to join, that's going to be epic.
Adam: Nice. Yeah, so if you're watching live, you can check it out, if not, we'll include that in the show notes, and tickets are selling, so if you're thinking about going or you want to know more, now is a very good time to go check that out. We are capping it at 25 max. I think we're halfway there and so grab you a ticket while you can. Marco, how are you doing?
Marco: Working on POFU, man. You guys saw it. You guys saw it. You know what I'm working on. It never stops. It never stops. Manipulation never stops. Those of you who are not manipulating, what the fuck is wrong with you, man?
Adam: Oops, sorry. I was muted. I was like, “Man, strong start to Hump Day Hangouts today, but for real.” That's also the theme of … That's why we're calling it POFU Live. Right? That's our live event and talking about ourselves, as well as the people who are attending how we can help each other get to that point where you get to choose what you want to do, either with your time, your projects, your clients. Bradley, how are you doing, man?
Bradley: Great, man. Happy to be here. Got a lot of exciting stuff cooking up right now. Gearing up for POFU Live. I got a couple of things that I'm actually developing specifically for that, and some stuff that I've been developing. I started talking about in the Mastermind a couple of weeks ago, and actually did the newsletter entry for the newsletter that gets mailed out in a week or so specifically addressing that, and then we had the Mastermind webinar last, or excuse me, Thursday, and I went into a little bit more detail, and I've just been like neck deep in this new process that I'm developing. It's just absolutely crushing it for sniping Maps pack rankings, like within 24 hours. It's crazy. I'm three for three in the last month, and I actually just ordered another verified GMB profile now to see if I can be four for four.
If that's the case, which, again, I'm working on a process right now to be able to scale this. Client work is great, but if you can develop your own assets, that's even better, and so that's something I'm working on inside of the Mastermind, and really excited about it, and looking forward to sharing that at POFU Live.
Adam: Nice. Nice. Well, if you're just watching this, and this is the first time watching or maybe you've just been to a few, first of all, thanks for checking us out on the Hump Day Hangouts. We're here every Wednesday and if you haven't grabbed it, yet, the battle plan is the best place to start. We get asked a lot. “Hey, I'm new to Semantic Mastery. I just started watching you guys' videos or I came across this or that. What should I do first?” The battle plan is the place to start. There will be a link below where you can check that out. If you're ready to kick things up a notch, we do have the Mastermind and, again, the link is there for you to take a look at that. I'm not going to go into the details here, but it's the place to be if you're into local digital marketing and you want to take things up a few notches.
Now, one thing we did want to talk about briefly today. This is actually a service of ours that I've used because we haven't actually offered this outside of testing and getting the process set up, and this is keyword research that Marco spearheaded in getting this set up. Marco, do you want to talk about this real quick and let people know what we're going to be sharing?
Marco: Yeah, sure. How this started out is, of course, it was in RYS Academy because we needed to give people an opportunity to have keyword research. You have to know your market. You have to know your niche. You have to know what you're getting into. We started doing it Semantic Mastery style. We would do Google Trends, as Bradley recommends, and then we would do AdWords, of course, the keyword tool, and then we would do Power Suggest Pro. We would just come up with thousands of keywords to target. We could have left it at that because that's fabulous, but then we said, “That's not enough. If we're going to offer something that's keyword research, it needs to be more comprehensive.” So we added Ubersuggest, which that wasn't enough, so we went into Answer the Public, and that wasn't enough.
We started using the methods taught in Jeffrey Smith's SEO Bootcamp and, by the way, Jeffery Smith is the best. If you guys don't have SEO Bootcamp, you're missing out. Ultimate SEO Bootcamp it is like the ultimate when it comes to going into and exploring your competition, your niche, but the keyword research is still a little bit short. It's fabulous, but it doesn't include everything that we've talked about. Not only that, we incorporated some of the stuff that's taught in Network Empires. What is it? Ultimate Keyword Research Tool, and I said, “We could have left it at that.” Right? But we actually go and we classify the keywords, and then we set them up in silos.
Then all you have to do is go in and start plugging in the keywords, and using them, and developing content. The only thing that we will not do is content, of course, because nobody knows the niche better than the person that's working in it. Right? We don't know every niche, but we can research every niche, and dig up the keywords, and I'm looking at a tab. We ended up, I don't know, like 10 tabs at the class. Well, we call it the classification tab, and I scrolled down thousands and thousands of keywords. It's just ridiculous the amount of keywords that you get. I haven't seen anything that's as comprehensive, and all encompassing, as our keyword research, so that's what you get when you order keyword research from us. Right? We either do things, we go all the way. We kill it or we just don't do it. We don't do shit half-assed, man.
Adam: I've just got to say this real quick. This is something we're going to start offering through MGYB. That's you, which is a store where you can … We're going to talk about a little bit more briefly because we got a few things we want to share with everyone, but this is something. Like I said, we haven't offered before. I meant it. I've used it. We're using it for an internal site we're putting together, as well as some other projects, and we wanted to start offering it. We're going to just offer this to three people. It's going to be $97, and Marco, roughly, what's the turnaround time so we can give people kind of a time range, do you think?
Marco: It'll be anywhere from three to five days.
Adam: Okay. So done by next week. I would say safely done by next week sometime.
Adam: This is going to be killer for a bunch of applications, so this is definitely a deal. Obviously, we're offering it for 97 bucks right now to three people, so I'm going to put that on the page, and when it's gone, it's gone, and then, eventually, it'll be in the store available for purchase.
Marco: That's about half price of what it's actually going to cost.
Adam: Around there? All right, and then the other awesome thing we wanted to share with everybody was for the GMB verifications. So we're offering 25 bucks off of these and I've got a coupon code I'm going to post, and I've used the keyword research. I haven't used the GMB verifications. Marco or Bradley, do you guys want to tell them anything about this?
Bradley: Yeah. It's funny, but I just ordered my first one today, believe it or not, because I was testing the sniping method that I've been developing just using P.O. boxes, like I always have and it's just because old habits die hard, but I actually just placed my first order for GMB Verified today in part because it prevents me or now I don't have to spend the time to go drive to a P.O. or, excuse me, a post office and fill out the paperwork, pick up the keys, and then drive back a week later after I've requested the verification card to pick it up, which sometimes, probably about 30 or 40% of the time, the card isn't there when I drive back the second time, so I got to drive back a third time, and that uses a lot of time, and that's okay.
I mean, it's not so bad when it's somewhat local, but when you got an hour drive in one direction to go pick something up and it's not there, that's shitty. Not only that, but what's your time worth, right? So we have to verify GMB services now where you can buy them, basically, and we'll create it, and verify it for you. It's guaranteed for 60 days. Marco and I were talking a couple of days ago about this new method that I've been developing and he was like, “Dude, just use ours.” I was like, “Yeah. I guess I could.” I ordered my first one today. I'm really anxious to see how soon it comes back.
Marco: It'll take two to five days to come back. It depends on just how difficult the niche is to get verified. If it's easy, sometimes it's overnight. I mean, we do have the express service at an additional cost. You get it back in 24 hours. I've ordered them. I mean, I have. I don't know. I don't keep track, but I know that it's over 10, and they're all sticking. They're all working really well. We're actually doing some super secret squirrel stuff to them that we're not ready to share right now until all of the data comes back, until we have proof of concept, of course, and until we can replicate. That's why all of this POFU, this ultimate POFU that I've been talking about, I can't really say, “Guys, it's working really well.”
We've already tested it. It's in beta testing and it's just going to get developed out from there. Once we have all the data and we can show you just how much money you can make, I said it before. Right? With RYS Academy, RYS Academy Reloaded we said we were going to turn the SEO world on its ear. We said it would Google My Business Pro. No rankings. No SEO, but you get leads. Now, let me do it again. We're going to turn the SEO world on its fucking ear, and what I love about this and what keeps me going, guys, because I'm 55. I just turned 55, so every day that I get up it's like, “Why are you doing this? Why do you keep doing?” It's just I have, I don't know, a magnificent obsession with getting over on Google.
That's mine. That's my thing. I love what I do. I enjoy what I do and I get up every morning with that mindset. “Today, I'm going to do something more to get over on Google,” and then every day I work on that and more, and more. Of course, that often equates into money. Oftentimes, it equates into nothing. It goes in the crapper, but that's what testing is all about. Why am I still doing it at my age after 15 years? Because I love this shit. This is what keeps me going, man. I live for this, man. I live for getting over.
Adam: Awesome. I can't top that, so all I'm going to say is go check out this stuff. If you want the GMB verification, that's an awesome service, and then the keyword stuff is going to get rolling, and if you got any projects coming up or anything you're even thinking about, I highly suggest it. It's awesome. It is so complete and you get that, and then you just start putting stuff together. You can lay out a site like that once you get this stuff back, and all sorts of good stuff with it. I love it. I think it's a big time saver, but enough of that. Do you guys got anything else or are we ready to jump into questions?
Bradley: I think I'm ready. Are you guys ready?
Hernan: Let's do it.
Adam: All right.
Chris: Let's do it.
Bradley: All right. Now, I got to tease this just a little bit more, guys, because I'm telling you. You got to come join the Mastermind. Guys, I just want to point out something. Again, this Maps Sniping Method that I'm kind of working out, now, and developing a process for scaling it. I kind of disclosed on a very high level our conceptual overview of what it is that I'm planning on building to our Mastermind members last week and, like I said, I mentioned it three for three in the last month for getting into three pack with brand-new verified GMB listings in under 24 hours. Well, one of them took about three days, so three for three in under three days, and I've just again, like I said, I'm attempting a fourth and I just picked up a fifth with using our verification service today that I'm going to be testing. I just want to point this one out.
This is just a screenshot from my phone earlier today because I set up a call center for my tree service leads, and that's what I've been testing this method out with for this Maps Pack Sniping, and this is one that I sniped on Thursday, so essentially I registered a P.O. box which, again, I'm not even going to do that anymore because we have a verification service now where I can buy them and it saves me all that time from having to go drive and pick up the keys, and then drive back and pick up the verification card, and all that kind of stuff. It's way better. It's going to save me a ton of time. Costs a little bit of money out of pocket, but my time is worth more than that. Right?
This is one that I had rented a P.O. box for and, yet, on Thursday the day of the Mastermind webinar last week, I verified it and by the time we had the Mastermind webinar, which is at 3:00 p.m., it was already ranking. I verified it that morning. It was already ranking. Well, we got a call came through today already because everything goes through my call center, at least for the tree service leads it does. This is the lead email that came in today from that one, which is in Orange County, Virginia. It just goes to show you guys. I was able to rank a Maps listing in under 24 hours and, literally, just a couple of hours from the time that it was verified to the time that it made it into the three pack, and within four days, I guess, yeah. Four or five days it's already generating calls, now. Right?
These are money-making calls. I get 10% of any closed contracts from this particular contractor. So think about that, guys. I mean, that's just incredible. It cost me a few bucks and a little bit of time, and there you go. I'm already making money. One of the other ones that I had just set up was the first one that I had attempted this on. It's in a very small area, so it's not a whole lot of traffic or anything as far as website traffic clicks and calls, but I've already made money on that one because, again, that particular contractor he pays me 10% of any closed jobs, and he let me know because I told him I got him another area, and he let me know that we had already closed our first job, and I got paid off of that. I'm already profitable on that one. Just think about that, guys.
If you're not in the Mastermind, you probably right now would be a really good time. If you're doing local or lead gen, or a combination or a hybrid of both, I highly recommend you come check it out in the Mastermind because there's a lot of really good stuff going on in there. Okay? Enough pitching anyways. Sorry, guys.
Do You Know An Alternative Plugin To Video Traffic X That Auto Creates Video Based On A Page Or Post Content?
It's by the same makers of … What was that? You have to be an old school SEO to know what I'm talking about. It was Keyword Samurai.
Adam: I thought it was Keyword Samurai. Yeah.
Bradley: Yeah. I thought it was Keyword Samurai, too, or something like that. That was an old tool. When I first got started in SEO, that was the go-to tool for figuring out competitive metrics, and all that. The same developers behind that developed Content Samurai, which is their video platform. Again, it might have even been three years ago when it was first launched. I got in and played with it for a bit, and they have continued to develop it, and develop it. I know several of our Mastermind members. That's their preferred video tool, and so that's the reason why I posted that. Again, I don't know that it's going to do exactly what you're asking, but I would check that one out because just like what you've mentioned here about video traffic X, that was a WordPress plugin and, obviously, the developer went out of business.
That's what happens, guys, with a lot of these JVZoo offers. A lot of them are they're fly-by-night product developers that don't … They don't withstand the test of time. Right? There's not a whole lot of product developers out there that five years down the road are still in business, especially WordPress plugin developers. Unless they're an established developer, it's likely that the support is going to … Like, eventually, they're going to stop supporting it because the company just goes out of business. Right? Again, that's why I recommend something like Content Samurai that has a strong development platform behind it and they've been around for years, and they continue to develop the tools, so I don't think that's going anywhere anytime soon.
Adam: Yeah, real quick, too. I just went over to check it out and it's got a seven-day free trial, so no loss there. Go check it out.
Bradley: There you go. Last thing guys, just think about it, man. I know how tempting it is, guys. I used to be a JVZoo and what they were called Warriors Special Offers, WSOs, back in the day, but I used to be a junkie. I used to always buy all the new WordPress plugins, and all the new tools because they were all push button like you're going to get rich overnight, and all that kind of stuff. I'm a sucker for good marketing. That's why I'm in the marketing industry. I would read a sales page, and I always had my credit card in hand by the time I got to the bottom of the sales page. I would buy all these damn tools and, first of all, that's one way to quickly destroy your business because, well, first of all, you're spending money. You're spending revenue. Instead of generating revenue, you're spending revenue.
Also, you end up spending a lot of time playing with a bunch of these stupid, shitty tools that aren't going to move your business forward at all. Honestly, you don't need most of the stuff. I guarantee probably everybody watching this webinar or listening to this webinar right now has enough tools in their toolbox that they can build a business. They don't need anymore shiny objects. Right? You should be looking for ways to improve or streamline processes. You should be looking for things that might help make your job a little bit easier, such as automation, stuff for automating, and things like that, but you don't need to go out and buy a shit-ton of tools, guys. Trust me. It will only slow your business down or prevent growth.
If you are going to buy tools, and that's what I was getting at; sorry. I lost my train of thought for a moment, but if you are going to buy tools, try to buy tools from established developers. Even though they might be a bit more expensive, there's a reason. Because what happens if you go out and buy one of these shitty JVZoo or Warrior Form or whatever offers that are $27 and you spend a lot of time implementing that into your business, depending processes for it? You become familiar with the tool, and now you rely on that tool to perform some specific function in your business, and now that tool goes out of business or it's not supported. Right? Like they stop supporting it or stop development.
What happens then? Now you've got to go back. Go search for another tool. Buy it. Go through the learning curve. Implement it into your business. Develop processes. You have to reorganize all your shit because of a crappy tool that you bought. Right? Instead of just spending a little bit more money and getting something from an established developer, and the only reason why I'm saying this is because it's very similar, guys, to hosting. Right? Everybody wants to go out and get … What is it? HostGator or, God forbid HostGator or GoDaddy or any of these really crappy budget hosts because it's cheap, and they think they're saving money. They're being smart, but then your sites don't rank, and they go down all the time.
There's all kinds of issues with that. Right? You're better off spending money on good hosting. The same thing goes with tools and training. Don't buy shitty training, either. You guys have any comments on that before I move on?
Adam: No. I think that's 100% what you need to say and I feel the same way. I would only follow up and say that, like you're saying, “Don't do it.” Because everyone does it. It's just you got to, over time, wean yourself off of that and realize, “Oh, hey. This monthly recurring fee I'm paying means that they're probably going to support it. It doesn't mean it's going to be a good product. You still got to find a good product, but looking at it from the point of view of, “I want a developer who's invested and making money because I want them to continue making sure that the product works and works well.”
Bradley: There you go.
Marco: Take it from people who have spent thousands and thousands of dollars on shiny, new objects, and on crappy training. You don't need to go through all that. Just find something that works and stick to it, and then just keep getting up every day, and doing it, and just creates a process that you can repeat, and you're going to make money.
Did You Ever Hear About Legal Problems When Using The Address Of Virtual Box & Or Local Person You Know To Receive The GMB Letter?
It's Google. Right? It's a search engine, so you can register anything you want there. Now, there are times. I've had this happen. I had to have one of my clients, actually. The case study for the local GMB Pro Course. It's a taxi service. We had to contact Google to have an existing, verified listing deleted or taken down because the business owner didn't have access to it. We created the new listing, which was also at a new address, a new physical location. We created a new Google My Business listing, and then contacted Google Support or Google My Business Support to tell them what the situation was, that there was an ex-employee that had created and verified the old or the existing GMB profile, and they didn't work for the company anymore, and we didn't have access to it.
Also, the company had moved to a different physical location. The same city, but different location so we needed to update all that. The reason I'm saying all this is because in order for them to, because it was a verified listing that we were asking to have removed and update to a new one, they required corporate documents, so we had to literally submit corporate documents to Google to show that the business indeed exists, and that it's a valid business. It had an LLC. What do they call it? Articles of Organization or an operating agreement. They also needed to see the updated physical address. So, in other words, they had to see corporate documents with the new updated mailing address. Right?
So just consider that. It's not a legal issue to register a business in Google. Google might require legal documentation, and if that's the case, then you won't be able to do it unless you have that legal documentation, but when registering your company or business with local agency, state agencies, or federal agencies then yes. You're going to have to have a real, valid business. If you're doing lead gen, guys, here's one of the ways to get around that if you need to.
If you're doing lead gen and you're establishing “fake businesses” or pseudo businesses, is another term for it, generic brands, if you're setting up lead-gen properties where you're creating a pseudo brand, then what you can do is if you have a legal entity, a corporate entity, so if you're an LLC or incorporated, whether it's an S corp, a C corp, or whatever, then you can actually register that pseudo entity as a DBA or doing business as. So that, essentially, it's your corporation. For example, my corporation is Big Bamboo Marketing, LLC. So I have DBAs for several of my lead-gen properties because that way even if Google asked for corporate documents for a lead-gen property, I can produce the doing business as certificate from the county.
It costs me, I think, 13 bucks or $14 to register a DBA. That's all. You just go down to your local courthouse and ask for a DBA form. Wherever your business is registered, you go to that courthouse wherever your product … Like my agency it's registered in Culpeper, so I go to the Culpeper County Courthouse. I tell them, “Hey, I need a” … or clerk of the circuit court or whatever, and I tell them that I need a DBA form. I fill it out with the lead-gen pseudo business or pseudo brand that I'm saying is a business, so that now is Big Bamboo Marketing doing business as, and so that way if Google ever requires me to verify that corporate document, all I have to do is submit the DBA and in my operating agreement for my LLC. Does that make sense?
So it's not an issue. So that's what I would recommend that you guys do. You don't have to do that all the time, guys. For example, I've got a ton of lead-gen properties out there I don't have DBAs for. I'm not going to lie, but if in case there was a time where I needed one, like Google required it, then I could always go down and get a DBA, and then submit it. Any comments guys or should I move on?
Adam: Good to go.
Does The Local PR Pro Course Includes A Demo On Getting 3 Pack Map Rankings In Surrounding Cities/Towns Using The Press Release Methods Without Getting A New Verified GMB Listing?
It requires on page. It requires having, basically, categories or silo structures or geo posts for the areas that you're trying to get ranked in. I would also recommend that within your GMB profile, since you're doing GMB Pro, that you start using the GMB posts just the way that we teach in the training with images, with meta tag or geo tags for the areas that you're trying to rank in, all that kind of stuff. Try to use those keywords in those posts. Right? Then for using press releases, specifically, then you could target those locations that you want to rank in in your press releases as part of the title is incredibly important for press releases, so target the locations that you want to rank in, as long as they're adjacent, and the title.
Make sure that you're linking to the content that is also optimized for that location, whether it's on your website or on your GMB profile or wherever it may be. So those are some of the things that you can do. Now, again, if you want some more in-depth training on that Ed, you got to come back to the Mastermind. Specifically in Local PR Pro I don't talk about that because Local PR Pro the way that I've found. I'm talking about getting three pack rankings using press releases for the city that the business is located in. Obviously, because of the GMB Pro stuff that we're doing, personally, I'd prefer to just get more GMB listings now than trying to rank one listing in multiple locations.
It's so easy now, guys. Whether you're doing P.O. boxes, which is what I've always done or now, which is even better using our verified GMB service. You don't even need to leave your damn house. You can just order it online. It gets done and now you can set up as many GMB profiles as you want, and just literally target an entire region if you want. I think that's easier. It takes less work than trying to rank one GMB for a wide service area or geographic area, if that makes sense. Guys, I like easy and the thing about it is if you develop a process, Ed, or excuse me. Yeah, Ed. If you develop a process for buying, and that's what I'm doing, guys. I'm developing a process for scaling this method, so that I can outsource 90 to 95% of it.
It will require very little effort from me once the process is developed, and when I say it's going to be automated, it's going to be automated to me because I'm going to have virtual assistants doing most of the work. Does that make sense? That's why I said it would be better, less work for you, to develop a process for building out additional GMBs even for one specific business so that you can expand their service area, and what they're generating leads from. Develop out a process for that and that way you can outsource. Even if you don't outsource it, it's repeatable. If you develop like a checklist and a flowchart on what to do, then it becomes almost second nature.
You can do it like it becomes routine and it'll become a lot easier than trying to rank one listing for a really wide geographic area or at least in my opinion it is.
Marco: One last thing. Ed, go to the Facebook group and just say you'd like a webinar on how to extend the business center, and we can get into that.
Bradley: Yep. Yeah, especially if you're in the GMB Pro Course, because I know that question has come up a couple of times, and I think Marc. Yeah, Marco when you did the Unlimited Local Images and Videos Webinar, you touched on that briefly.
Marco: Yeah. We talked it, but we can expand on it because it's not that difficult.
What Is The Best Combination Of Serp Space Link Packages That Provide The Best Juice At Specific Price Ranges?
Bradley: Yeah. So there you go, guys. We'll do a follow-up webinar on GMB Pro for that. What's up, Kevin? I haven't seen you here in a while, man. It's been quite some time since I've seen Kevin post a question. He's been around for a long time. “Hey, guys. How has everyone been? It's been a while. Life gets in the way. You know.” Yes. I do. It's good to have you back, buddy. He says, “Wanted to ask about service space tiered link building for local clients. I'm thinking of adding in on month three of a campaign. Service space tiered link building to as many as possible of the clients tier ones; links they've accumulated over the years. I see about four options for Web 2.0 contextual, and four more options for non-contextuals, plus this can be all done for four tiers. That is a lot of different combinations and price points.”
“What would be the best combination or lack of combination to provide the most use at the cheapest price, a middle price, and a higher price, but not as high as the just max everything out?” Okay. I'm not the spam guy anymore, guys. I actually rarely even use it anymore.
Marco: Shame on you.
Bradley: Yeah. Well, I don't. It's just I don't use a lot of spam links anymore because I don't need to. We're able to get results now using RYS, Local GMB Pro, Local PR Pro, and syndication networks. It seems silly to do that. Now, there are certainly times when spam can help and I can certainly power up drive stacks, and press releases, and syndication networks, all of that, with spam, but I've been getting results recently without doing it, so I'm not really the big spam guy anymore that I used to be. I would recommend that you … I can give you a little bit of advice here, but what I would recommend, Kevin, is to repost this question in the SEO Tutorials and Case Studies Semantic Mastery Facebook Group, which is the free group, and then tag. You could tag me on it if you want, and I'll tag Daddio, which is our link-building guy.
He's been with me for, shit, at least five years, and he's our manager. The guy's a ninja. He's got a full staff that all they do is build links, and so he can answer that question and direct you to specifically what you need. Now, the slight advice that I'll give you and, again, I don't even know if it's accurate. I would still repost this question in that group and get his advice because his advice is going to be a hell of a lot more current than mine, but what I would say is I always go with contextual links. Anything non-contextual is like kitchen sink spam, and that's the kind of stuff that I would keep way, way far away from my money site, like four or five hops away if I'm going to use it at all.
I would stick with Web 2.0 contextual links for at least three tiers before I would do GSA kitchen sink spam or anything like that. Again, that's just because that's kind of evolved, too, because it used to be that we would just do to tier one links. We would do contextual links, so your tier two links would be contextual Web 2.0s, and then we would push spam behind that. Your tier three links would just be kitchen sink spam, but that's changed because Google is looking further, and Marco can comment on this, but this is about distance graph and all that stuff. So it's really important, at least in my opinion, to keep kitchen sink spam further and further away, and so I believe Daddio's recommendation, now, is for tier two and tier three that you use contextual Web 2.0. Marco, you want to comment on that a little bit?
Marco: Yeah. I mean, Daddio has all the answers for you. The guy's been at it for years. He knows exactly what to do, and how to do it. He can give you the best recommendation.
Marco: One thing that I would tell you. Since Google is looking out further and further, make sure you put a drive stack in there so that all of your link building goes through the drive stack, and it'll come out the other end just pristine, no matter what it is. Even if a set of links turns bad for whatever reason, it won't hurt.
Bradley: There you go.
Marco: That's how good drive stacks are at cleaning up spam.
Are You Still Using RSS Feed Directory Submission And Other RSS Tactics?
Now, I don't spend a shit-ton of time on that stuff anymore, but if you're in a competitive niche where every little push helps or you need every little push, then absolutely RSS stuff is still valid. The easiest way to do it, guys, is just collect your money side RSS feed or your Web 2.0 feeds or all of them. If you want, you can combine them together with the feed splicer, and then submit that one super feed to just go to Fiverr and search for RSS feed submits, and you can get a Fiverr gig that will do the work for you that will submit to 70 directories and aggregators for you, and they'll send you tips. A lot of times they'll send you back a report, and it'll cost you five or 10 bucks, or something like that.
So what? It's easy. It'll only take you a few seconds, and let them do the work for you. Okay? Yeah. It still works, guys. There is no doubt. It's funny because I think RSS stuff it's an old technology, and so a lot of people don't think that it's still valuable, but it certainly is. There is no doubt it is. Okay. Good question. Good to have you back, Kevin. All right. Let's see.
Is It Enough To Only Build Money Channel Or Brand Ring To Stick The Videos On SERPs?
Well, it can be. I mean, there is a lot of variables there. Typically for video stuff, though, guys I don't even start syndication networks for videos for YouTube channels unless I'm going to use at least one full two-tier ring. Right? So you're going to have a branded ring or a tier-one ring. It doesn't have to be branded, but I recommend that you do. A branded tier-one ring, and then you have three tier-two rings, which is the full two-tier networks. If I'm going to start a new channel and a syndication network broadcast. I call it a broadcast network for videos, but a broadcast network for a new YouTube channel or a new project. I always start with at least one full two-tier network.
That's just I guess because I have the resources to do that, guys. If you have the resources, I recommend you do that as well. Typically, I end up with usually anywhere between two to five full two-tier networks stacked on one YouTube channel if I'm serious about that particular project or campaign, so it depends. If you can get results, and the only reason I say that, guys, is because I don't do so much of it anymore, but for a period, for many years there, actually, I did a lot of video broadcasting work for local video production companies, and so I developed out several themed syndication networks that I had themed YouTube channels. One was for Virginia businesses.
One was specifically for contractors. I had one for health and wellness stuff, and they're just big syndication networks that I created for YouTube. The idea is with blog syndication I always recommend, and I've been recommending this for years, to just stick with a branded syndication network and don't go multi tiers because it can create issues, and it kind of creates a little bit of a maintenance nightmare. Right? It's a pain in the ass to maintain, but for videos there is no footprint issues. It's still to this day, guys, there is no footprint issues with broad. As long as you're using the applets the way that we teach or you buy the syndication networks from us with the applets already built, then they're going to work fine.
I've never had any issues with YouTube videos getting slapped or sand boxed, or anything going through syndication networks, but blog content can if you're doing multi tiers, so just to bring it back to what you're asking. I would recommend. You can try. Certainly try it with just one, but if you're not getting the results that you want, then start stacking tier two networks on to the tier one network, or you can also stack additional tier one networks, persona-based networks. That's perfectly fine as well. That was a good question, though.
How Do You Determine If A Social Website Is Good To Have In A Network Ring Or Not?
“How do you determine if a social website is good to have in a network ring or not? There are over 200 popular social webs.” They're all good. If you can get a branded profile on the network or on any one of those social sites, just do it because you're increasing. You're validating your entity more every time you add another branded profile, especially if you can interlink. Even if all you can do is link to one other property that's branded, that's good enough. Guys, that's why in Syndication Academy we do the update webinars, and we add. Not every month, but almost every month, we add at least one new property. Again, it's not every month, but almost every month we add at least one new property, whether it can be syndicated to or not is irrelevant. It doesn't matter whether we can syndicate to or not. It still acts as a citation.
If it's a real business, it acts as an entity validator. Guys, the more places you can get your brand out on the Web, the more authority you'll accrue. Let's see. “I would have thought Stumble Upon would be a good social website to include, but you seem to neglect it.” No. We've done Stumble Upon, but didn't Stumble Upon go out of business, recently or something?
Marco: No. They moved to something called Mix.com-
Marco: … but you could still use Mix.com. I haven't tried it, but I'm pretty sure that it's the same way. You can curate content from around the Web.
Bradley: Yep. Okay, cool. What's up, Nigel? He's always active. He says, “You are appreciated for the value you bring. G Hypnosis was awesome. Thanks to you guys and Eric.” Yeah. That was a great webinar. Did we ever get a replay available, yet? Adam, if Adam is still on. Hello?
Bradley: Yeah. Adam must be-
Adam: Technical issues hitting the mute button. I'm still working on that, but we'll have some info shortly, I believe.
Bradley: Okay, good. All right. Yeah. Hopefully, we'll get the replay out here in a minute or soon, guys, because that was a great webinar. There was obviously an offer at the end of that webinar for … It was funny because the webinar was for a particular method and a information product, but the first hour of the webinar was not about the product at all. It was about how to prospect and sell to clients. It was fabulous. It was really, really good. Eric has really created a great business. I respect him highly anyways because I've known him since the start of my career, so I already respected the guy, but he's built a really good business and he's developed his own sales process that it works, and it's funny, but we were talking.
My salesman that's working for my agency and I have been trial and error developing sales processes for months now, and we haven't been very successful, but what we've found with Roberto because he's the one primarily doing it. He's the one talking to the contractors and everything. What he's found over the last several months is essentially he's kind of, through trial and error, come to the same conclusion that Eric uses for his sales process that he revealed on this webinar in this first hour of the webinar. It was funny because I was like, “Damn it! I wish I could have had this webinar with you, Eric, like four months ago, five months ago. It could have saved us four or five months of trial and error, and I probably closed a lot of these contractors that have now gone cold because we screwed up the sales process.”
Bradley: Okay. Yeah. I mean, I can log into Fire real quick and just give you one lady that I ordered a whole lot of them she … Well, who knows if it's a lady. The profile picture was a lady, but that one I think that gig got taken down or something. I'm not sure. Just give me one second. I think that's one of them. Yeah. See? That one's no longer available. All right. This one is. I've used this guy, too. You guys can see. This is it's niche targeted. 2,000 daily visitors for 15 days for five bucks. This one right here I'll just grab the URL. Whoops! And drop it on the page for you, Nigel. Again, I haven't tried any of these with drive stacks. I have used these types of gigs for getting press releases to stick longer in the search.
For example, if you get a press release, guys, to rank on page one. You guys probably know that a lot of times press releases they rank really well for a short period of time, and then they start to slip in the search. I've used these types of gigs to be able to drive traffic to them to get them to stick in the search longer, and it absolutely works. I don't know about drive stack stuff, but I can't imagine it would probably hurt, especially since it's drive stack stuff. Good question, though. Damn, guys. You've posted a whole shit-ton of questions all of a sudden because there wasn't much before.
Are You Using Rotator Link For Landing Pages?
Anyone using Rotator Link for landing pages and, if so, any recommendations? You mean for split testing landing pages? There's a rotator inside click funnels, and that's all I use for landing pages. If anybody has any recommendations for doing split testing landing pages or link rotators and stuff like that, plugins or anything like that, let Nigel know, please. Just post on the page here.
What Strategies Are You Using With Alignable And LinkedIn To Get Leads Business?
Every now and then, like I said, I'll go in and spend an hour in there and I'll be like, “Wow! There's a lot of opportunity here, and all that,” and I'll get all excited, and then three weeks goes by before I do it again. I'm not really doing a lot of in there. I think there's opportunity, but I haven't had enough time to. I haven't spent enough time in there to really figure out a process for getting repeatable results. LinkedIn we spent a lot of time. Well, Roberto, my salesman, spent a lot of time in LinkedIn trying to develop a process for tree service contractors. We realize now that was probably a really, really shitty industry to try to approach in LinkedIn just because there's not a lot of contractors in LinkedIn, tree service contractors, and when they are, again, it's not really a platform made for that type of a contractor.
We're actually doing started prospecting just in the last two weeks again for general contractors and remodeling contractors, so we're going to take what he started to develop for tree service contractors on LinkedIn and apply that to that industry, and see if we can get better results. I believe we will because, again, I know I'm painting with a broad brush here, but those type of contractors seem to be a bit more digitally savvy or a bit more sophisticated. There is more of them on LinkedIn and they seem to be a bit more engaged on LinkedIn. In the coming weeks, Nigel, especially I don't know if you're still in the Mastermind or not, but in the coming weeks as we have more data from that or more results, or experience, good, bad, or ugly, I'll be sharing that about the LinkedIn stuff.
Do You Have Any Creative SEO Strategies For A Business That Sells Psychiatric Services To Skillled Nursing Care Facilities?
Adam: Actually, yeah. This is cool. Jordan, I'll have to send you … I listened to a podcast recently and I can't remember the guy's name. Sorry. I'll have to look it up, but basically the guy did this, and he did it in one region. I can't remember. It wasn't where you're at, but talking about this, and going into the specifics of obviously you're generally not, and I'm sure you already understand this, but you're not marketing to consumer. You're marketing. This is like a family member would be looking for this, so words like mom, dad, and all the associated words like that, and then going into it, and potentially can you offer other than I'm looking at what you're saying? Can you do any sort of remarketing?
There is a lot of stuff you can do because it's worth so much to them which, obviously, you just listed but, also, you could maybe open their eyes and maybe, again, you've already done this. Once they reach a certain amount of let's say like it takes 75% booking or rooms filled for them to be profitable that you become highly profitable to them once you bring them past that point, so that maybe you can get more funds in order to expand some of these activities. Just some ideas off the top of my head.
What's The Best Way To Handle WordPress Security Issues?
For testing purposes or for lead gen sites and stuff, I've been using WPX, which seems to be good. Their support is really, really good, too, but there are some drawbacks to that where I think Liquid Web is even better, but Liquid Web has some really, really good security features; however, I see that you mentioned down here about security. I've got two of my clients on security, actually, and they have the security firewall, and they have the malware removal programs, and all that stuff, and I got two of my … One of my clients is a pest control company. Actually, it's a tick and mosquito control company. So it'd be like outdoor pest control, and they have been hacked like at least eight times in the last five years since they've been working with me.
Even after we put their site on Sucuri, they still have been hacked a couple of times, but Sucuri always goes in. All you got to do is submit a request to Sucuri and they'll go in, and find the problem. Unhack the site. Restore the site and they'll take care of everything for you. All you have to do is submit a ticket. Again, it's worth it. I think it's like 300 bucks a year or something like that but, in my opinion, it's totally worth it or get a really good host like Liquid Web and let them do it. As far as changing the DNS, would that affect rankings? No, not at all. That shouldn't affect rankings at all. In fact, actually, changing DNS from a shitty host through something like Sucuri will likely improve the site.
Marco: Yes. What I would like to say is, depending on her needs, we have a really neat way where we trap these rouge bots that do these attacks, and if you want to talk about that, I mean, it's not cheap, just so you know, but you can always find me in Facebook, Katie, and we can talk, and then we could set up and then all of these rogue bots you can just eliminate. You can trap them and eliminate them, and it's over and done with.
Bradley: Yep. Bob Lowe, I love that comment. “Master manipulation makes your palms hairy.” That's funny, Bob. All right. We're almost done, guys. I got to wrap up in just a couple of minutes, anyways. I get to take my daughter to dinner tonight. Let's see. R. Banking says, “If using a set number of credits and maps powerhouse, is it better to use all of them on the embed or split them up between embeds and secondary posts?” That's a good question. I prefer doing a split between embeds and secondary posts just because I was mentioning.
I was talking about YouTube networks earlier, syndication networks, and I mentioned that I like to use two-tier networks for YouTube syndication; however, you can stack multiple tier-one rings onto a channel to where they're all being triggered directly from the channel instead of being secondary triggers from a blog in your first-tiered network. The reason why I like the second two-tiered networks is because I've found that the effect lasts longer through two-tiered networks. In other words, if I were to take a channel and stack 10 tier-one networks on the channel, the video is likely going to rank really quickly, but it typically will start, and I haven't tested this, now, in probably two years, but about two to three years ago I did a lot of testing on this, guys.
I found that multiple tier-one networks the video would rank really quickly, but it would start to slip in the rankings a lot sooner, whereas, if I used multiple tier-two networks or multi-tiered networks, then it might not rank as quickly, but it would indeed rank eventually, and it would end up sticking a lot longer. I've always applied that same methodology to video Powerhouse and Maps Powerhouse to where I prefer doing like the tiers and secondary embeds and or back links as well instead of just doing all tier-one stuff. So that's going to be my answer, but I haven't tested specifically to see if one is going to perform better than the others. Does anybody here have any insight on that?
Marco: No. I do the same exact thing simply because it adds relevance at the other tiers coming back to your tier one.
Bradley: There you go. Bob Lowe, he said he ordered his Verified GMB and can't wait to get it back. “I'm ready with the website content and PR.” Boom! There you go, Bob. Perfect. That's perfect. Thank you. “Bradley, will this process improve the position and the pack if you're already there?” No. Well, Dan. If you're talking about the GMB Sniping, the Map Sniping that I've been talking about, no because that's talking about finding locations that you can register a GMB or verify a GMB, and get into the three pack within … So far, like I said, I've been able. I'm three for three in under 72 hours. The method I'm talking about is getting into a three pack with a brand-new listing.
If it's an existing listing, then I would recommend local GMB Pro and Local PR Pro. Those are the two things that I'm using specifically now. Local PR Pro for getting into the three pack. Local GMB Pro for generating leads regardless of three pack. Does that make sense? The two combined are absolutely brutal, guys. There is no way that you can't get results with those two, and you add a drive stack on top of it. Forget about it. Right? Market Samurai, there you go, Walt. Thank you. Thank you, Walt. Yeah, Market Samurai. That was the keyword research tool that was like the go-to. It was industry standard for several years. You guys remember that? Like, the pink and the green lines, and all that, and the chart. It would create like a spreadsheet and it would show in-bound back links, and keyword rank. It was crazy.
I used to use that thing like daily. That's awesome. Thanks, Walt. We're almost done, guys. Let's see. He's doing Pinterest stuff, too. Is that what he's doing? That's Pinterest stats, right?
Marco: That's good. I posted my stats on there. I just want people to see what you could do. I mean, the type of traffic that you can actually generate with this thing, which is ridiculous. I know Dan is doing really well, but this one, the one that I posted, is in the millions, now.
Bradley: Clint. “GoDaddy bought Sucuri.” No shit? Yeah. “Plan on that sucking soon.” Okay. Well, I'm glad I know that now because I won't recommend it going forward, Clint. Thank you. I appreciate that because yeah, guys. GoDaddy hosting sucks, by the way, so if they bought Sucuri, it's probably going to suck, too. Clint is right. No doubt. Scott says, “Still wrestling with a client attempting to get them onboard with GMB verification. He already has a verified listing for the suburb, and has no traction in the much larger city. He is afraid he will lose the verified listing he already has with Google. Without giving away your processes, would he have a new Google listing for the larger city or will his current GMB be impacted in any way?”
Okay, Scott. What I'm going to tell you is look. I can't reveal too much, guys. Actually, let me just say this. What I would do in that case if you have a client is already a client, and you're trying to talk them into getting a second GMB for another area that they want to generate leads from because, again, it's more difficult to get one listing to rank in multiple areas, a wide geographic region. It's harder to do that, in my opinion, than it is to just create a new damn listing for the areas that you want. What I would recommend is if he's already a client and you're already making money, just go register the GMB yourself. Get it. Do it yourself, right? Build it with a generic brand, a pseudo brand, and then once the damn thing is ranked, then show them. “Look what I did.”
Because look. You can monetize that property, whether it's for that client or another client. It doesn't matter. My point is: Why not build that asset? If he's already a client and you know he wants the leads in that area, but he's scared, just go create a GMB listing with a pseudo brand. It's in the same category, all that shit. Get it set up. Get it ranked, and then approach him with it and say, “Look. I've already got this asset. It's already ranked in the area that you want these leads from.” Now, you can sign him up for like an increase on a monthly retainer or you can just sell him the damn leads. In any way, you own that asset, now. You can rebrand it for him or he can turn it down and you can say, “That's fine. I'll sell the leads to another person in the same industry in the same area.” Does that make sense?
My point is don't try to pull the client's teeth. If he's giving you resistance, just go register it yourself. Rank the damn thing. Now, you've got another asset in your portfolio that you can use to entice him to increase his services with you, his commitment with you. If he doesn't, who cares. You've got an asset now that you can monetize with another company. Let's see. Local host publish fee FTP to server. I don't know what that means, Mike. I'm sorry. “Will premium domain solve the link equity described in a previous discussion instead of using Alley like Marco mentioned? What do you mean by premium domain, Mike?” I don't follow that one, either. I don't know what you mean by that Mike. I apologize, but we're out of time anyways, so if you want to post this question again in the SEO tutorials group, maybe we can comment in on that.
Hey, Clint still has Market Samurai installed. I didn't even know if they still … Apparently, they do. I think that's what he was saying earlier. I didn't know that that tool was still being supported and all that. I haven't seen it in years. “Thanks for the GMB, very helpful. All set up.” Yep. There you go. Scott remember. You can buy it now, and you don't even have to leave your damn house. Scott you're in the Mastermind. Follow the training that I talked about in the newsletter as well. You'll get that in about a week, as well as the last two Mastermind webinars I've touched on. It's just is very specifically how to research the areas to find the best opportunity. Right? All right. Thanks everybody for being here. I appreciate every for sticking around.