In episode 307 of our weekly Hump Day Hangouts, one participant asked about ways on how to build more local relevancy.
The exact question was:
what are some ways we can build more local relevancy? My competitor is dominating an area with 2 mass page sites which have been in place for years. Rather than build out a heap of these type of pages I am looking for something a bit safer and less spammy. I have added a drive stack, linkbuilding, mymap and have a list of locations on the page but only ranking for a small selection of places. Is there anything else I should be doing? Thank you very much