How Do You Create A New GMB Listing For A Business Expansion Without Changing The Existing GMB Page?

By April

In Hump Day Hangouts episode 250, one participant asked how to create a new GMB listing for a business expansion without changing the existing GMB page.

The exact question was:

Hi guys, I have a client that has a current GMB listing and has recently expanded to a new location. He doesn't want to change the current GMB listing and instead wants to know if there is a way of creating a new GMB listing for the new location. The new location has it's own Phone number and business Address. Thank you.

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Are Video Embeds On GMB Posts Useful When Ranking GMB Listings?

By April

 

In episode 250 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if video embeds on GMB posts are useful when ranking GMB listings.

The exact question was:

By the way, you mentioned previously that we can create a GMB post with a video embedded in it and use the url for that post to run a MGYB Embed job, but will that provide any significant ranking power to the GMB listing or just for the post itself? . . . Thanks again

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What’s The Best Way To Do A Proper NAP Citations For A Service Area Business Having Multiple Zip Codes?

By April

In episode 250 of our weekly Hump Day Hangouts, one participant asked what's the best way to do proper NAP citations for a service area business having multiple zip codes.

The exact question was:

What's the best way to make a right NAP on citations for a Service Area Business, considering that this kind of business can have multiple zip codes since “”he”” provides service not for an entire city …

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 252

By April

Click on the video above to watch Episode 252 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Welcome to Hump Day hangouts Episode 252. Today is the first Hump Day hangout to September 4 of September here. And I just wanted to say real quick if this is your first time checking out Hump Day Hangouts, you're in the right place. We're going to go through do a quick introduction, say hi to everybody. Make some quick announcements and then we'll get back into it. But if you haven't asked your questions yet, or you're checking out the replay, you can always go to semanticmastery.com/hdquestions, and ask them there and then check us out live or again, check out the replay on YouTube. But for a second, we're going to take a break here and say hi to everyone, and then we'll get back into it. So, Bradley, your top left on my screen, so how are you doing that?

Bradley: Wouldn't have to move over to the far right. I don't like being picked on first. No, I'm good. Things are good. Life is good. You know, it's um, I was just telling the guys that my daughter just joined a travel softball team. She's 14 and she's going to be traveling every weekend for the next eight weeks for softball in various towns, which means I, as a parent, will have to follow around to and it's going to be very, a lot of commitment. But you know, I guess that's part of the game, I guess. But yeah, things are good.

Adam: Cool. All right, Chris, how are things going in Vienna?

Chris: Looking good. Super excited today just finished right up of the Semantic Mastery newsletter for the next month. So yeah, like if you're being held back by something or like struggling or like, couldn't reach your goals, the last I don't know, like months and stuff or really helped by other things. This issue is definitely for you.

Adam: Gotcha. And you can just so everyone's aware, too, though, it's only for Mastermind members, we send out a physical copy of the newsletter to mastermind members only. So if that's something you'd like to get, that's something they get just for being a member, but you got to be in the mastermind. So as Marco likes to say, membership has its privileges. So speak of the devil Marco. How are you doing, man?

Marco: What's up, man? I'm good. I'm good. The weather is beautiful. The country is beautiful. My kids are great. Wife is doing good. Life is good, man. I can't complain. What can I say I've been I've spent all morning testing, and then going through threads and Facebook and seeing what the experts are saying. Now here I am testing something and showing how it works, right? I'm seeing the results. And we show results, either through traffic, phone calls, or a combination thereof. Because all that really matters. Is is the bottom line, whether you're making money from all of this, and then I go into Facebook and people are telling me that what I'm testing. I mean, right at that time when I'm doing it doesn't work. There's a will so Wow, I guess I'll just stop making money because some expert on Facebook is saying it doesn't work and people take it as you know, it's God's command. Yeah, it no longer works. Please stop whatever you're doing that's making you money because the way you're making money doesn't work anymore. And I scratch my head, man. That's how ridiculous it's getting the people they kind of make a name for themselves and then whatever they say is a go, regardless of nobody calls them out on it even though you know that the person saying it is absolutely wrong. But you know, it's just funny how that happens.

Adam: Yeah, it's the cycle continues and speaking of I believe, MGYB just got out some new services right kind of along those lines of things that don't work. We got the video-heavy hitter, the maps heavy hitter, and the ID page heavy hitter services, right?

Marco: Absolutely. Just went up today. We got all the kinks worked out, hopefully, guys, if you run into any issues while ordering, just just write to [email protected] and we'll take care of it. I mean, we're on there. It's ready. If anything happens again. Just write to support and will take care of

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Adam: Outstanding! for people you anyone watching you can find those at mgyb.co and also if you're live I just posted the link to the Facebook post where Rob was nice enough to update everyone with the release of those so go and check that stuff out. Last but not least turn on how you doing man you're I don't think we get to see the video today what's going on down there?

Hernan: Dude, I just realized two things. Number one is that I can survive a zombie apocalypse but not 24 hours without you know proper internet. That's a fact. Yeah, I'm told him to prepare for a zombie apocalypse but I'm not prepared for 24 hours without a decent internet connection. Number one and number two is that I just want October to come up so that we can be hanging out at POFU Live 2019 baby. So that's gonna be pretty rad. And I'm excited about that dude, I'm excited about what's coming said about the people are joining, excited about the speakers. About the stuff that my partners who are going to talk about, and I'm excited about it.

Adam: Definitely, um, yeah, I think you've got the right one. You're excited. I'm excited to see you too, buddy. But I think getting everyone together. And then like you said, the attendees to like, I obviously know who's coming, looking forward, some people who were already there last year, and we know who is coming back, as well as getting some new people coming up showing up. And then those ideas. I mean, we've talked about it before, but that's where a lot of the power comes from. It's not just like a networking event, but bouncing ideas off each other, sharing what people are working, working on what's working, what's not working. And, you know, just getting those ideas kind of all in one place together. And then walking away with that. I mean, it's on a couple of people was nice enough to share on the sales page for the tickets. You know, we'd ask people, what do you like about the event? And you know, they share their thoughts with us over and over, we heard that again, people were just saying, you know, the information was great. We had a blast, but like on top of it was just getting to talk to everyone and meet other people who are doing this because we're usually such an insulated community where we don't really talk about what's going on or share what's working. So, Bradley, I know you feel strongly about this too, right?

Bradley: Yeah, I think there's a lot of people that consider it. It's still and I'm not, I mean, I don't want to paint with a broad brush, but a lot of people I think, have a scarcity mindset. In other words, if they share any information about what's working in their business, then somebody else is going to perhaps use that to take business away from them. And I don't subscribe to that theory. I obviously come from or, you know, kind of adopted the abundance mindset, which is to share everything that you know, to share as much as possible. I'm pretty much an open book and the mastermind for sure. And POFU Live goes for that as well. And that's because I feel like you know, when you help others that's how you get more coming into your life right by helping others more comes to you and I truly believe that and so, you know, it's funny, but we during our live event last year, we had kind of a debate in the event through one of my discussions or speeches or topics or whatever, about that very thing you know about the question was your the debate started with? Well, if you train virtual assistants on your processes, can't they go out, start their own business and compete with you? And the reality is, it's there's always that possibility, but it's very rare that something like that ever happens. And the reason why is because it takes a special breed to be an entrepreneur, most of you guys that are listening today are watching today are probably entrepreneurs or else you'd likely wouldn't be here. And entrepreneurs tend to take a lot of risks and have that ambition to go out and create a business around a skill or something like that. Whereas a lot of virtual assistants, they want the reliability and the security of knowing that they can just make a certain amount of money, you know, paycheck, a salary, a wage, whatever the case may be. And so a lot of the times they want direction and they're not willing to go out and put up the risk that it takes that requires to become, you know, to run your own business.

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A lot of them don't have the desire to do that. And the vast majority of them in our experience over the years and so, you know, again, I think that's kind of like an abundance versus scarcity type debate. And so yeah, I totally agree. I think you're better off, in my opinion, sharing with others and helping others to achieve what they want or to get what they want. And then you'll see more come into your life as well.

Adam: Definitely, definitely. Well, real quick, everyone, you're in the right place for Hump Day Hangout. So we're going to get into the questions real quick. And again, if this is your first time joining us, thanks for showing up you can always come to Semantic mastery.com slash HD questions ask your questions live or ahead of time. But then the next step if you want to get her step by step processes for getting results with everything from new a new websites, either age domains, YouTube channels, a whole lot more, grab the battle plan, you can find out about that at battleplan.semanticmastery.com and it's ready to start or grow or really scale your digital marketing business. Then you want to join the experienced community. We have access to the real-world information that testing as well as ourselves and everyone else in the mastermind all right you've heard us talking about it but you can find out more at join up at mastermind.semanticmastery.com and last but certainly not least, you know we've already talked about it today but get your done for you services at the MGYB store at MGYB.co. We advise this for people who are you know, if you're doing client work it's great if you're working on your own projects it's great we tell our mastermind members to use it. It's stuff that we use ourselves and either develop the processes for went out had built whatever it is so that it can be done faster All right, we highly highly recommend this when you know you have the finances again through clients your own projects to do this so you can get traction quicker. And then lastly too I guess I have a second last but not least subscribe to the channel on YouTube. Help us out if you find helpful videos, leave a comment, let us know what's going on. Which questions are how we can help and and come back here to Hump Day Hangouts and we'll do that for you.

Bradley: Sweet, alright, so question time. Let's do it. We've got quite a few already. Let me grab the screen. All right, you guys should be seeing my screen now. Correct? Correct. All right. Let me wine all this stuff up. All right, zoom in a little bit. Good enough. We'll start with faith pepper. That's one thing I don't like about this chat app.

Should You Only Include Related RSS Feeds To Your Syndication Network?

Anyways, and this is really your name. And so I apologize for giggling. There's a lot of questions here. I think I can run through them very, very quickly. So I'm going to allow it this time, but typically, guys, we limit your questions posted to you know, one or two, and then allow some other people to post before posting and other you know, because six in a row is can get really long and it's not fair to others, but in this case, I think I can run through them very quickly.

So he says, or she says I he or she so far, I have a very basic knowledge of the big syndication and IFTTT picture and how it works, but I still have lots of gaps in my understanding, which I hope you can demystify for me. Would it be best to syndicate just my own posts and curated posts to my syndication network? Or would it be better to also include other related RSS feeds? So for question number one, I always recommend just syndicating your own content. Remember, curated content is going to contain links to third-party content, right? Because you're curating other people's content. So you're going to cite the source, which is like you're linking, giving attribution through a link back to the original source, but you want to know to follow those links. That's how I've always done it. You can get plugins or install plugins on your WordPress site. If you're using WordPress, which I assume I can only assume you are that are called like nofollow external link or nofollow like there's a ton of them, but they will automatically nofollow External links. You can override it on a link by link basis if you want but there's

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I don't know what just happened, but it will you would automatically nofollow links so you know, curated content is using other people's content to create new content. But you're not linking directly. You're not publishing directly to your branded network from other sources. In other words, you're publishing other pieces or snippets of content into a blog post that is originally published on your blog before it gets syndicated out your network. So the short answer is I like to stick to just my own content which could be curated. Publishing to my syndicate my branded syndication network, if you're using multiple tiered networks or two-tiered networks would do sell those, then you're related RSS feeds, related content feeds will go into the second tier networks, so triggered at the second IFTTT accounts for each one of those second-tier networks. And there's a reason for that and that's to help reduce the footprint from posting from your branded network to persona-based networks which should be still themed but not they're not you know, they're not branded. And the reason why you want to do that is that you don't want just a bunch of persona-based networks, republishing only your content, because that's a clear footprint of, you know, search manipulation, and you don't want to do that.

How Long Should A Curated Content Be?

So, okay, number two, how long should my content be an article or an article curation approximation? It really doesn't matter. The more important thing is that it's themed well and that it's, you know, topically related or geographically related to whatever you're trying to promote or both. That's really all that matters. You know, ours very, we typically have, I don't know, I can't even give you an example word count, but we typically

sorry, I had a call coming in, we usually end up with two to three pieces of curated content. And in common, there's an opening paragraph, a conclusion. And there are two to three pieces of curated content with some commentary in between. That's it and when I say curated content, it can be articles, images, mp3, like audio players, essentially videos, photographs, it can be a number of things. Okay, so we usually have two or three curated pieces of content with commentary in between an opening and closing. All right.

How Regularly Should You Post To Your Syndication Network?

How regularly should I post to my syndication network? That depends on the competition it also depends on how quickly you want to get results more equals better. As long as it's like I said, well, well-created content. So it really depends on some industries, for example, if you're in the technology industry, you might need to post two or three times a day. Maybe more. If you're in the roofing industry, you might only need to post once a week. I still for most of my clients, which are mostly all contractors, we usually post either two or three times per week to the blog, okay, for most of my clients, or

How Many Backlinks Should You Include In The Articles?

Four, how many backlinks to my properties should my article articles contain I usually only have one just because we publish regularly. So generally my bloggers only post one link back to some other page or post within the within the website within the money site, if that makes sense. It's usually one link per post because again, we post consistently and regularly so it accrues builds up over time. Generally, what you want to do is if you have a well siloed site, which you should, you want to make sure that your posts are only linking within the silo. So in other words up either to the previous post or to you know, any previous post within that same silo or page for that matter, you can link up to the silo header, which would be the, you know, the silo landing page, whatever the case may be, you want to keep that very, very tight if you're going to link to other content that's not within the same silo, which you can do just nofollow those links. Okay.

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But I usually just do one you can do more but honestly, it's a longevity thing for us because we just do it consistently and regularly. So there's really no need to put more than one internal link and if we do a lot of the times it's in a second internal link to some other content and perhaps another category or silo, in which case we would know follow it. And that's more of a navigational link as opposed to an SEO link if that makes sense,

What Is The Main Purpose Of Syndication?

is the main purpose of syndication for driving traffic or gaining backlinks? both but to be on, I mean, in all reality, it was primarily for SEO purposes. And that's really where it is because you will get a little bit of traffic from some of the other platforms. Sometimes you can see it in analytics, for example. You know, you might get some traffic from WordPress, or from a Facebook if you're syndicating to Facebook or Tumblr occasionally, you know, things like that. But a lot of times it's mainly for SEO and for entity validation, as we like to call it now. Right?

Are Syndication Properties Likely To Get Banned?

And lastly, are my syndicated properties likely to get banned? No, not as long as you're not spamming them. Like I said if you're doing a well-created content, and it doesn't have, you know, again, it could be curated. But if its content that's well done, then you're not overly injecting links into the content and that kind of stuff I've got, I swear I've got syndication networks out there that have been logged since 2012, that are still being posted to, you know, occasionally you get a suspended property and but a lot of times you can even contact support at whatever like Tumblr, for example, and request that it be reinstated, and then they'll come, you know, sometimes they'll, as long as it's nothing really spammy been done, they'll actually reinstate it because it's sometimes it's just an algorithmic ban or suspension. And it was kind of like, you know, caught up in some sort of filter for some reason. But I've actually recovered a lot of sites that had been it doesn't happen very often. Now. However, keep in mind if you're using two-tier networks, and you are using related content feeds on your second tier, which we recommend, that's part of the reason why I don't like to use two-tier networks for blog content or blog syndication is because you don't have control over those second-tier RSS or those related RSS feeds. And sometimes a feed will go haywire and like publish a bunch of crap or and like all of a sudden your networks get spammed and it wasn't really your fault, because it is because you use somebody else's feed, but you didn't have control over that feed. So that's part of the reason why I got away from doing that. I use more multiple tiered syndication networks just for video syndication because there are no footprint issues there. But for blog syndication, it becomes if you're just managing one project, it's okay or easy to manage one multi-tiered syndication network. But when you're managing multiple projects, multiple websites, then it can become a real nightmare to manage all that stuff. So I recommend just sticking with one branded syndication network for blog syndication if you're doing this for more than one project or client or website. Does anybody want to comment on that? There are some good questions.

Marco: The only comment that I would have is, are they likely to get banned? If you do too many posts at once? Yes, WordPress will get you. Sometimes Blogger, sometimes Tumblr. But as Bradley said, you can recover them are you going to need a new one because they might just get you for spamming. So if you're in a niche where you're going to be posting a lot, start off, build it up, build it up, during, I don't know, a couple of weeks, so that by the end of the two weeks, you're doing however many you're going to do per day, because that's the only way that I've seen to get around that an algorithmic band that you get, or algorithmic suspension from, from WordPress, Blogger and Tumblr sometimes. Yeah, that's true. It's called seasoning the networks. So

Does MGYB Plan To Offer Content Curation Services?

Does MGYB plan on offering content curation services? Does that seem to be the one main thing missing from your store? I've heard you mentioned Content Kingpin, but I've had a client that needs articles. I have a client that needs articles now so there's no time for kingpin training and finding a VA to do it. We tried I a writer but the output was garbage in Text Broker didn't work out either. As nobody bid on our project, can you recommend a quality curation service? Thanks. Uh, you know, I don't, I can't speak for the store entirely. Maybe Marco can shed some light on this, that might be something that we would offer in the future. It's not on the drawing board at the moment. I know, we've had people ask for us that for that in the past, we could offer that, you know, if we, if we made that a goal of ours, so it might be something that we do, I just can't tell you when it's not going to be anytime soon. Um, that said, you know, again, Content Kingpin, you can train a VA in a week. Like seriously, you can hire a VA and have them go through the training in one week and have them start curating the following week. And, you know, if you at least for the first week or two that they're publishing, curated articles, you monitor them, have them send you the preview link before they hit the publish button so that you can point out how to edit and things to correct and stuff like that. And within two weeks, you can have a VA trained for very inexpensive to be able to blog for you all of my blogs.

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Where's the blog for my clients? That's how they got, that's how they learned, I put them through that exact same training. And then all I did was offered, you know, my own advice and, you know, editorial advice, so to speak, as, you know, as they first started publishing content, and I wouldn't let them hit the publish button without sending me the preview link first, so that I could, you know, suggest edits and things like that and how to improve it. And once they reached a level, usually within about, oh, just one week of publishing, you know, 567 posts or something like that, they would be on, they'd be off to the races on their own. So it's not something I mean, again, I wouldn't shy away from it. If this is something that you're going to do in your business, which I highly recommend content. Marketing can be a steady stream of revenue for your business and it's very easy to manage content curators or bloggers essentially. So I would recommend that you just go ahead and go put them you know, fire, find a VA that you trust, and if you can't find one of those, we have another course that will show you how to find VAs to Which is called Outsource Kingpin. And those two methods together, you can literally start an entire content marketing business just from those to learn how to hire, train and manage VA, and then put them through Content Kingpin and turn them into curation bloggers or curating bloggers. And then you can literally have a content marketing business from that alone. Marco, do you want to comment on that?

Marco: Yeah, the problem that I see with that putting it in MGYB store is that we'd have to get native English writers or people who write English well, which means that that automatically increases whatever price, the price point, we start with, with how we outsource things, and the VA is that we hire now. So now we're at that point where we need to gauge the English of the people who would write for us to if you're in a particular niche where it needs, it's technical, then we would have to further train that VA. I mean, I'm looking at the cost of training all of these people training and training all of these people for the different niches. Right? Yeah. How would we do that? How would be able to handle all of that? And then not only that, it would be just a madhouse with with with people sending back content that and they're not satisfied with having the editor because we see it with press releases, right. Sometimes people aren't satisfied with the right they send it back, they get, they get redone. And so it just becomes a, the thing that you think would save you time, would actually take three weeks for you to have a piece of content wherever you train. Here you go, and you get Content Kingpin, and you train your own VA and you train your own VA in your niche and how you want your content done. And you've just saved a lot of money and time you're looking I think you're looking at this the wrong way. You're actually going to save money and time. If you go the Content Kingpin. Well.

Bradley: Yeah, and I want to just follow up with that, because I agree that there, that is one of the issues with being able to provide that as kind of a white label services, we would get such a variety of topics that we would have to curate about that would make it very, very difficult because one of parts of this is is for training, or having a good blogger, a good curating type blogger is finding reliable content sources that they can use to curate, write, and part of that, again, part of their job is to go out and research regularly to try to find new topics, or new new new content sources, I mean, which again, can be video audio can be a number of things just to support whatever theme of a post a blog post or an article that they're trying to create. And, and again, all of this is taught in Content Kingpin. So it's something that it's you know, there's there is some front end work, originally to come up with at least the initial sources of content that you're going to use for curating, but then it's an ongoing thing where because, you know, as they continue to blog about that particular topic, whatever that topic is, they're going to look for to continually add to their content source. And they just keep that in a spreadsheet. Or you can do it with like a bookmarking service, you know, for example, but that way, they can just very quickly go in and look at different pieces of content that are available for that particular industry. You know, on any given day that they're there, they've got to draft a post, and then they can just, you know, find some, and again, I teach all of this and Content Kingpin, but they can just go read through like the headlines of articles and content that's available that day or recent content, it could have been published within the last week, whatever, and find something that stands out to them that they say okay, that's going to make a good topic. And then what they do is try to look for additional supporting content to kind of support or you can even do, like pros and cons or comparison type articles where you might have

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You show two sides of the story or two sides of an opinion, right? So you curate a piece of content about supporting an idea. And then you curate a saying, here's the contrary opinion, you know what I mean? So there's a ton of different things that you can do with that, which again, I recommend, if you have your own VA, they're going to get better at that. And there'll be able to speak in your voice, so to speak, or your client's voice in this case, right? Well, you can train them to have that kind of that tone that they want. And it's very difficult to do that with a white-label service. So that's a great question, though. But yeah, I think if you're going to be providing content marketing services, you should really hire that stuff in house, you know, virtual assistant based, if possible. Anybody else? Adam, I know you. You've curated content and run that kind of stuff in the past.

Adam: Yeah, definitely. I haven't done as much of it lately. But I agree. I think it's something we could do because I understand where people are coming from where you know, especially if they're dealing with clients were having us do it could be really beneficial to them, but they, you know, bring it in house if you've got more than one or two clients, maybe that that may be the way to do that. So yeah, just not much more to add think that, you know, it's just one of those look at what you've got time versus money and go for it.

Bradley: Yeah, and the last thing about that, before I move on is that the, you know, you can make a pretty substantial stream of revenue from that too, guys, because, you know, I pay my VA is between 10 to $15 per curated post, and then I charge the clients, you know, 25 to 30. So it's about 100% markup. And, and it's, and it's really good, because once they're trained, which really only takes a couple of weeks, like I said, and occasionally you know, I'll get something kicked back to me by the client or something like that, that says that they'd like something edited, which is not a big, big deal. And in fact, some of the longer-term clients that I've had for long long periods of times actually have direct communication with my bloggers now to where it cuts me out from even really have to manage them much, which is even better, but I don't recommend that right off the bat.

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Because then, you know, you could you have to have a really good trusting relationship with your client to be able to do something like that. But my point is that, you know, it's just, it's a good stream of revenue, it's just part of our overall SEO, monthly retainer packages. You know, they if they get, you know, three posts a week, and I'm charging him, you know, $30 a post, that's $90 a week for content marketing, and then I might pay the VA $45 a week out of that. So that's just additional revenue that my agency generates for something that's really hands-off. That's why we call it hands-free content marketing.

Do You Think Adding A Call Tracking Phone Number In GMB Could Trigger Suspension?

So, all right, Gordon's up he says, Hey, guys, thanks again for helping us customers on update your generosity is greatly appreciated. As always. Thank you, Gordon. He says, I know that edits on GMB listings can now cause suspensions. But in your expert opinion, if you just add a call tracking phone number to a GMB listing, but leave the original phone number as an alternate number, but no longer the primary number. Do you think that will still be considered sufficient of an edit that it could put your listing at risk of suspension? I don't know honestly, because it's just so up in the air right now. I can confirm Marco what Marco was saying, though the other day, I just got a new client. Oh, no, I'm sorry. It's for an existing client that I got about three or four months ago, but he opened a second location. You know, he opened a second location. It's really just another map listing. But yeah, you can pretty much optimize an entire GMB listing while you're waiting for the verification card to come. And then once it comes, like I don't plan on touching it again. But I was able to completely deck the entire I just did it yesterday, in fact, but the entire GMB listing has been optimized. And you know, I'm still waiting on the verification card. But once that comes, then I can verify it. And I know I won't have to touch it again. I know that doesn't answer your question, Gordon, I just wanted to confirm that we because we've talked about that over the last couple weeks, and I couldn't remember if all of the tools that are available could be completed. And I think it's like about 80% is like what Marco said. That's it. I think you'd be okay, but I don't want you to take that is law and then go do it and have it suspended. And then you're mad at me, Gordon? Does anybody have any insight on this?

Marco: Yeah, no, I'm yeah, I can't say yes or no. This is one of those. I'm sorry, but I just can't. Because there's no telling how much you've done already, to get you to that tipping point where the next thing that you do is going to push you over the edge and you're going to get suspended. Or if at that point, when you're doing something Google is added again, and it's going to be enough to get it suspended. So since Google is so trigger happy, yeah, I can't say whether changing the number is going to get you. If that's something that that I will tell Yeah, yeah, sure. Go ahead. You'll be fine. I can't do that. Sorry.

Bradley: Yeah. And, you know, again, I, I would hesitate to do it. I mean, I think it would be okay. But I, I just can't say because it's really odd how, you know, like I said, some of these suspensions, I don't have, really to that really got hit by the suspensions That really hurt. I got one of them back finally, my the pest control company. But you know, there was really no rhyme or reason and so I can't say whether that would do it or not, in my opinion, it should be okay. But also the edits that I had made on the two suspensions that I did get, should have been okay, so I really can't say I'm sorry, go ahead. And he says, and, and for clients listing if doing that as a risk, so putting a tracking number in place, also in the listing and keeping the original phone number as a secondary phone number. If doing that as risk is having that proof of results worth the risk. Again, that's a judgment call on your end, I cannot provide you with an answer for that right now, especially if it's a client's listing, I would probably I've suggested to all my clients don't request any edits right now. Don't ask me to make any edits right now because if I make an edit based upon your request and it gets suspended, you're going to hold it against me. And I don't want to be responsible for that.

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So it really is up to you. I personally wouldn't want to do that right now. Okay, here's something that you can do though. You can have the client, your client as the business owner, you can even create a training video of short training video showing them how to do this. But you could always have your client contact, GMB support, right? And get on the phone with Google's Google My Business support and ask them to make the Edit. Right. I don't know whether they'll honor that or not. But I had another client I just took on an AdWords Google Ads client just within the last week. And he had a question at, first of all, he was a surface area business but he was showing his address physical location. So I told him that he needs to clear that address. But then he had also asked if he's in a little tiny town right outside of a big metro area. And he said he would rather be located in the metro area and he had any instance he's a surface area business people do not come to his business. He said what would I

What I'd be able to change the physical location if I haven't addressed in the metro area. And I said, Yeah, but I wouldn't suggest you do that. Now. I pulled up a Citation Report, I only had like eight citations. No kidding. Because it's I don't know why. But anyway, I said, if you Yes, it would help for you to rank better in the maps, you know, potentially, in the metro area. But if you're going to do that contact, GMB support and ask them to change it for you. That way, you know, I can't imagine them suspending it if Google's the one that's making the change, and I don't know that they do that. But I would recommend, if it's really important to you, Gordon, to contact him, and I wouldn't do it as a, you know, marketing consultant for the business, I would have the business owner do it. Right, just create a short video showing them here's Google, given the link, here's the Google support. This is what's going to happen, you're going to click on this link. It's going to ask you to enter your business name and a callback number and who you are in relation to the business which in your case, you tell them, you're the owner. And then they're going to call you back within about 10 minutes. Generally, that happens within about three minutes, you get a call back from a Google support Rep. And then you could have, you could tell him what to say. And that is I want to install a tracking number into my, my Google My Business listing in addition to the original number, but I want to make the call tracking them the primary number, can you do this for me, or show me how to do it or something like that That way, if there if it triggered a suspension, while you're on the phone with Google support, you might be able to say, look, you know, you just told me what to do, and it suspended it, you know, and again, I'm just giving you other options. But we're going to move on. Also, I think, in the past, you mentioned that if we do change the primary phone number in a GMB listing to a call tracking phone number, but leave the original number in the alternative number alternative, or alternate, excuse me, number of position, will there will be no negative ranking effect even though all the citations only have the original number. Is that correct? Yeah. Well, yes, I've done that. And I have not I've not seen again, it may have changed since the last time. I did. It's probably been about a year since I've done that. But one of the, and again, I got this answer directly from Google My Business support, which they could have been blowing smoke up my ass. You know.

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There was also, not only have I done that with the tracking numbers in the past, but also the physical location, like I've got a preschool client, it's got three locations now, but one of the locations, we had updated the physical location address to the proper formatting based upon the United States Postal Service address formatting, right. And it saved and it saved in the dashboard where you can see it correctly. But Google, my business was always continuing to display it. And it's properly formatted fashion, like the way that it had always been shown, which was not correct, according to US Postal Service formatting.

And so you know, after many weeks because I kept thinking, well, I can't build citations to this way with the current formatting, if it keeps showing the bad, you know, the improper formatting. And so I contacted Google My Business support, and I got on with the rep that said, No, we not because I said in the back, you know if I go to edit the info, it always shows as I have entered it, but it's displaying and maps differently. And I was told that as long as they have the correct data in the back end, that the display doesn't matter. Again, I don't know whether that was 100% accurate or not. But that's what I was told. And I've not I've never seen any sort of ranking decrease from that after starting to build citations and actually update existing citations to the correct formatting, even though display showed it improperly. So I've had that happen with both phone numbers and actual physical addresses, and I haven't seen any negative ranking effect. Does anybody want to comment on that? Okay.

Does Google Prefer HTML Sites Over WordPress When It Comes Ranking?

Gordon says, By the way, I've read previously that Google loves WordPress and if you want to be ranking on the first page, Or if you want to rank on the first page more easily, you must use WordPress. But lately, I've been reading how Google Now loves HTML sites much better. And that is what we should be using. What is the real truth? Thanks again. Um, I mean, WordPress has always been kind of an industry standard. But I like HTML sites because they load so damn fast. WordPress sites are typically very slow, depending on what type of themes you have, and plugins and just a number of other things. WordPress sites are easy to manage, but well, relatively easy to manage. But they can be incredibly bloated with plugins and code and all kinds of shit. I like HTML pages because they load very quickly. But you know, you're limited unless you're really good. you're limited to what you can do with an HTML site. So honestly, it depends on what kind of work you're doing. Gordon, if you're just creating, you know, simple lead gen type sites for clients or just for your own lead gen business, then yeah, I mean, I like HTML sites. But if you're going to be doing a lot of content marketing, stuff like that it would be nice to have a CMS with an RSS feed and all that other stuff. I know there are some opinions from you guys about that.

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Marco: I like WordPress. I mean, seriously, it does work. It does what it's supposed to do. You can keep it so that it doesn't blow. Right like it like you can get rid of the virus that's Yoast and go with you know, the guys, I like SEO ultimate. There are others like, don't put loaded with a bunch of security plugins if you can use just one. And I always think about speed, yes, because they will be bloated and they will be slow, if you allow it to but if you can control that up to a point, I just like to me WordPress and the things that you can do with tags, and then tag tags and the tag tags and I could just go on and on and on. You do some wicked stuff in WordPress, and for some reason, and don't ask me why Google just seems to really like it. You could see it in your Search Console and in Analytics, where your tag pages or rank really, really well and very quickly. And so I like it HTML. Really, if you're pushing enough power, it doesn't matter. So you could think of it this way. Having said that about WordPress, the only thing that that's a little slow would be it's JavaScript that but that depends on how you load the JavaScript, how slow it is, and what you allow the search engine to see. Or assuming that the spider and what the spider can go into with your JavaScript. So there's some pushback there, right where the but may not load up may not see all of the JavaScript. So I don't recommend the 100% JavaScript website. But there are some awesome things that you can also do with JavaScript. It really it's right. It's your imagination and how far you willing to go with testing to see how well something can rank because you can rank just about anything there is even free WordPress sites as a matter of fact.

Bradley: Yeah, you sure can. ranking for SEO Virginia with a Bradley Venter dot WordPress.com has been for many years. So and there's no content on that page except for one line of text. Seriously. It's crazy. Anyways, we're going to keep on moving.

Do You Need To Hide Or Show A Fake Address Of A Verified GMB Page?

Well, first of all, yeah, you don't need the address unless it's a server, excuse me, a storefront business which means customers come to your location and obviously if it's not a real address, then it's not a storefront business. It's most likely a service area business and as per Google's Terms of Use, Google My Business Terms of Use, if you are service if you the business goes or the business goes to serve the customers, the customers' location, that's considered a service area business.

And you're supposed to remove the address so that it does not show publicly on the listing, just so you're aware of that, and that's as per their terms and conditions. So if you have a service area business, which is really the only type of business you should have if you're using a spam GMB, in other words, a fake address, then yes, you should absolutely remove the physical location from being published. Okay. As far as building citations, I've said this a bunch, but I can't assume that you were here for any of the times that I've said that. And for everyone else's benefit. I'll repeat it. If you are using a spam GMB, which means a GMB that was verified what to an address that doesn't really exist.

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There and there was a lot of that out there. Do not build traditional citations. Guys, you don't need to write if you have a real address for a business, whether it's a service or a business or a storefront business as long as it is tied. The GMB is tied to a real address that you have access to or your client or whatever, then build as many citations as you can. That's, that is still very, very helpful for ranking in maps. However, if you have a fake address GMB, that was verified to address the address that doesn't really exist. Do not build citations. But for two reasons. Number one, a lot of the times the addresses that were in that were verified to is an actual address is just not actually where that business is located if that makes sense. And so what happens is you start to whenever you start building citations, guys, it's there's no way you can get around this, the address with which you use and the citation, the business directory, as that you will start to get junk mail, business-related junk mail, right, you know, Vista print, for example, when, you know, all these different types of companies will start sending you, you know, business loan offers and all kinds of stuff like that. They'll start receiving mail in the business's name at that address. And so if it's an address that was just selected from Google Street View or something, then all of a sudden that address is going to start receiving mail with your business's name on it, or your GMB's name on it. And so a lot of times, you got to worry about people reporting that and saying, Hey, I'm getting mail to this some business that says that they're listed here, and it's not. And so you could end up getting your account suspended for spam that way.

You know, and again, it's not necessary. We have proven over and over and over again, that you don't need citations. If again, if you have an address, that's valid, that's real that you can you know, you can access and collect mail from or your client or whatever, then absolutely build citations. I'm not saying don't build them because they are still effective. But what I'm saying is, if you're using a spam address, then it's not. I recommend you not using them because you can still get results without citations. That makes sense. All right.

Is It Necessary To Buy The MGYB Link Indexing Service If You Buy The Nitro Web 2.0 Link Building Package?

Next one, Tommy says if I buy a Nitro Kit Web 2.0 link building package from MGYB, is it necessary to also buy the MGYB link indexing service? Or will go Google crawl those links anyways, as the index service only needed if tier-three GSA things links are added to the purchase? Thanks. That's a good question. I typically do not by the indexing service, unless I'm doing the really deep tier stuff, but I'm usually just using the web to auto links, and it would help to get I mean, it's not I'm not gonna lie, it helps to have the indexing service run because you'll get, you'll start to see the effects sooner. In other words, a lot of I mean, if you're not in a big rush, then you could probably omit it, but because I think, and I could be wrong about this, but I think Dadea runs the SEO when he does the links whenever he builds a package through the index through an index or he might not do the extra layers of indexing, which he does if you purchase the indexing product but I think he runs it through the indexing service. So like I said, it depends on what area you're in.

Marco: Hey Bradley, Dadea runs the RYS the drive stack and the G site through the indexing service. But no, there is no auto on a link building pack the indexing for link building packages, which is why it was included. You guys want if you guys want them indexed, it gets it's not as if it's dripped over time, what happens is they have to be submitted several times through different indexing services to get to the 60% or so. That we say that we can get through the link be the link building indexing, sorry, the link indexing service. So to get to that point, it's going to go several times through several link indexing services. So that your links can be indexed, and you'll be at around 60%. So you don't have to wait on Google to go in and find them and index them and call them and start pushing power that way, you can just go get it. And it's that much more that much better when

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Bradley: yeah and faster. I mean, that's, that's really what it comes down to, you'll get faster results if you use the link indexing service. And so just keep that in mind. Definitely, when it comes to if you're using GSA links, in my opinion, no doubt you need to because those are, let's face it, I mean, they're, they're lower quality links. That's why we recommend using those out of like tier three. Because of that reason, the web to auto links, especially if you're using two tier links, the second tier actually helps to index the first tier, but then what about the second tier? Right? So that's why I'm saying that you're going to get eventually Google will crawl a lot of them I won't even say most of them. But if you want to get much faster results and ensure that more of those links get seen then you want to order the link indexing service I'm not it's and it's and it's inexpensive. So

How Can You Track The Results Of Ranking A GMB Page Using The MGYB DFY Services?

All right, next one says Hey guys, I'm a first-timer my question is regarding the best course of action to rank GMB pages using done for you services. citations are being built as we speak. And I'm thinking about your always drive stacks. But I'm not sure which one to go for. If it's if that's a good idea with the smaller package suffice to start and how can I prove to my client that it is working? In other words, how can I track it? Okay, we actually answered a similar question last week as far as to how you can prove that it's getting that it's working. So But first, let me just start with drive stacks, and we were chatting about this in our Slack channel.

You want to have at least that the drive stack plus the G site, right, at least if you want to admit the Twitter, the Twitter ads power to and everything else, that's fine. But in our opinion, you really the only time that you should ever just get the drive stack without the G site is if perhaps you already had your own g site bill or you're adding an another like an additional dr stack to an existing stack that already had a G site for example. Like if you're expanding that kind of stuff.

In my opinion, you just like us, it should always be a standard operating procedure, you get the drive stack with the G site. Okay, so, but remember we talked about this if you haven't gotten our battle plan, get the battle plan and follow the plan. Essentially what we talked about citations is important for maps the rankings if you have a real address like I just mentioned earlier, but your syndication network will help absolutely will help even a GMB. Even if you're not publishing content to the syndication network, it will help them solidify the entity has it branded have it all linked back to the Google My Business website, for example, if you're not using a self-hosted site, all of that helps. Then when you get to drive stack bill, you include all of the URLs from the syndication network in the drive stack order so that they can be built into the drive stack which then powers up the syndication network, and your GMB if that makes sense. Okay, so, and again, you want the GMB as well as the G site. Excuse me the drive stack RYS stack along

With the Google site, something else that we're going to be offering, if it's not already available is the @ID pages. Again, it helps to kind of tie this entity loop together, all of those and in the @ID page can get iframed into the G site. And that creates additional power. So and then from there, you can start doing link building link build. And again, press releases, all of that is covered in the in the Battle Plan. And so I recommend that if you don't already have that, get the battle plan. It's inexpensive, and start following that. And remember, if you omit steps, if you take shortcuts, you won't see the results that we claim. Because again, I've said this before, but if all, if you like the sum, is greater than the the the pieces, if that makes sense. In other words, when you add all of the pieces together, you see significant movement. But if you only do bits and pieces of it, like let's say there were four or five components, you think, well, if I do three components, I'm going to get 60% of the results. Now that's not true. It doesn't work like that. You have to get 100% of the results, you need all five components. In other words, so Marco do you want to comment on that?

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Marco: Absolutely, you get the drive stack only. If you're going to build your own g site if you have an existing g site, and you're going to do the additional work, but you should never have just a drive stack without the companion Gsite because as Bradley said, the whole is greater than the sum of its parts. Meaning that if you do everything separately, and don't connect it, it's never going to be as powerful as if you connect everything and you push power the way that it's intended to. And we build the G site for a reason and a very specific reason that that right? We're going at foundational principles on the web. It's something that you cannot get around. This is our work. The web is built this way. You're everything that the web is is founded upon. And this is WC it's not Marco speaking, this is how it's done. And it can't be done otherwise. And so we worked those principles to achieve the results. It just, it just so happens that we're currently doing it inside Google and I've been for, I don't know, over five years, your Virginia, SEO has been ranking for four and a half years almost. So we do it for a reason. There's a very specific reason. So if you could cut it up into pieces, you're never going to get the power that you get from the whole, which means g site plus drive. Second, if you want additional relevance. You throw it into a Twitter with its own embed network, right with its own syndication network. So it indicates that secondary Twitter is going to syndicate your main Twitter's fee and is going to retweet those along with trusted and authoritative accounts, in the niche, that's what that's for. And I go over it in detail in the black book. And we also go over it in the done for you User's Guide, which you get as part of ordering a drive stack. So if you get that PDF and you don't read it, that you're missing out on a bunch of power and a bunch of additional information that you could be using if you hadn't just left that up that PDF unread.

so the last part of that question, and we're almost out of time guys, I'm sorry, I see some other additional questions on lower down on the page, but we're not gonna be able to get to all of them because I do have to leave at 5pm today.

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But the second part was how can I prove to my client that it's working in other words, how can I track it well, what as I said, I think it was last week but this is something that you should be doing anyways, in my opinion, is tracking analytics or track you know, some sort of traffic tracking, as well as Search Console, provides a lot of insight guys, you know, if you have a site that you can attach to search console, like the, you know, self hosted site, for example, then as you know, as part of the Google My Business profile, and then ultimately the drive stack and everything else, what happens is, you'll start to see within just a couple of weeks, you'll start to see the number of impressions that the site is being recognized for, or that the site is being given exposure for, for people that have typed in search queries, you'll see that number really start to go up and it will go up month after month after month. And that's a way to show to your client that you're the work that you've been putting in is getting his site recognized for more search queries and more terms, right. So it's more exposure because of the topical relevance. So that's one of the key metrics that I use. Now. Ranking rank reports guys are a secondary metric to my clients. Now, for the longest time it was the primary metric, but now I've explained to them that even rank trackers are, you know, considerably inaccurate because the rank trackers are rank, their search results essentially are going to be almost unique or somewhat unique to each individual user based upon search history, location, you know, all that kind of stuff and is the mobile index first. So rank trackers can simulate to a degree as to where they're searching from. But it's never going to be as accurate as they used to be because of what has happened the way that Google's changed how it serves search results, right to the individual user more so. So again, I always can rank tracking as a secondary metric that I share with my clients is just kind of an aside like, Oh, yeah, here's some kind of benchmarking as to where your, your site is ranking for particular keywords. But the metrics that I always push our analytics, Search Console phone calls, visits to the website, web form submissions, conversion goals, essentially, that's the primary metrics that I used to prove results, what I'm getting results. Okay. Good question.

Should You Use A Switchbox Domain Or The Money Site When It Comes To Using Drive Stacks To Rank In A Competitive Niche?

Um, yeah, you you always can use a switch box domain for people that don't know what he's talking about. It's just having a redirect domain. That is a domain redirected to your money site. And that way, if something were to happen or something were to be considered spammy or start producing a negative effect, you can just undo the redirect, right? You can eliminate the redirect and it's like turning a switch off right. You know, that's something that you certainly can do. I I haven't worried about that with drive stacks at all.

Honestly, you can do that though. The only thing that the problem that I see with switch box domains for especially if you're trying for local stuff is you're creating citations on Google properties with the drive stacks and with the syndication networks or whatever else it is that you're doing. And if you use a redirect domain, then you're kind of ambiguous getting that NEP data, right, and that that can create an issue with your maps ranking. That's part of the reason why I just go with the money site because that way I can put the full PBN the drive stacks and all the different files and, and all that kind of stuff. And it's consistency across the board. The problem again, with using a redirect domain is it invigorates that NAP data? So it's up to you? It can work if you were going to do it, I might, I might suggest using a subdomain redirect from the actual domain as opposed to at least that would be less than regulation, although it's still as an evaluation factor. Marco, I know you can comment on that a little bit.

Marco: Yeah, I think I think it's it's getting more complicated than it needs to be. Because it's it's already on its own search box because you control the Gmail account, the mac, and cheese that is delivered. And so since you have that, if you do everything through the drive stack g site, the money site will benefit. Now if, if for whatever reason the client stops paying or whatever, then what you could do is just turn it off, right, you turn off the drive, you make the drive stack private, and you eliminate the Gsite. And that's a switch box. Now, if you don't want the competition to know what you're doing, I mean, you could try to a subdomain, but it still has to be on the client-side to get the full effect. I don't like adding an additional jump anymore, because it cuts down a little bit on the power but other than that, stay under the radar with Google, we don't give a shit about Google and competitors. You're leaving a footprint, you're always gonna leave footprints. If your competitor is determined to find what you're doing. They're going to find it. Rob reverse engineered RYS Academy, they the entire thing from the drive stack and the G site, and everything else that we were doing it and then contacted me about the wicked things that he was doing with it. That's how Rob runs MGYB now that's how he ended up with Semantic Mastery in the first place reverse engineering everything someone determines is going to do it no matter how you try to hide it. Yeah.

How Do You Rank A Client Site To Rank In A Third City?

Last one, because they're gonna wrap it up guys, this is I have a client that I have ranking in two cities, but the third is getting tough. Should I throw links to a stack press release or something else at it? Yes. All of the above. Now again, just again, get the battle plan if you don't already have it, follow that process. I'm telling you guys, it's exactly what we do. Step by step, each component builds upon the net the previous and then once you have all of the components in place, then you buy links and you know, press releases are part of that link building process in my opinion, but um, but you know, then you buy links and embeds to the GMB or to the @ID page, things like that all of those things help. So again, it's just it's very clear cut we maybe sometime in the near future offering a more live type training like hands-on step by step battle plan process training opportunity for people, we were kind of kicking that idea around right now. So maybe that would be something that some of you guys would benefit from, I can tell from some of these recent questions that it looks like. It's something that many people would benefit from. So, but anyway, just follow the battle plan, guys.

Sorry, we can't answer any other questions we have. Real quick Bradley just wanted to say sorry, because I do want to answer last night I'll make you a liar. But the guy was, Greg s was asking if he comes POFU Live, can you get a site review? Or is it only speakers? And Greg, I'm going to say the answer lies in between. If you really want someone to check out your site, that's fine. We're not going to guarantee you some sort of detailed site audit, but we're going to have an additional speakers going to have time to hang out, both in the evenings and we're going to have a roundtable where you can do one on one or at least you know it's not going to be everybody against

One person but to be able to get some more personal time asking questions go through stuff like that join the mastermind will take a look there. Yes true. So all the time we yeah we do suck com site audits and we do it all all the time inside the mastermind so guys also last thing we do have a mastermind webinar tomorrow so those of you in the mastermind come join and I was gonna say Greg then what you might want to do then if you want to really get a hell of a deal, go over to pofulive.com grab yourself a VIP plus ticket you can come to POFU Live you can talk to us there you get a year the mastermind get site audited. Boom, there you go.

Well said bye guys. Bye later, man.

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What Do You Think Are The Estimated Radius A Search Needs To Be From A Business Before A GMB Listing Drops Out Of The 3-Pack Ranking?

By April

In episode 249 of our weekly Hump Day Hangouts, one participant asked about the estimated radius a search needs to be from a business before a GMB listing drops out of the 3-pack ranking.

The exact question was:

Hi Guys, without your help on these Hump Days, us customers would be lost, so thank you VERY much again (smile) . . . . The distance from the local searcher to the business is one of the main ranking factors that Google now uses for GMB listings. I know that each geo location is completely different so there is no real rule whatsoever, but what is your best guess as to the ballpark radius a searcher needs to be from a business before the business is likely to drop out of the 3-Pack, and are the GMB listings that show when you click “”more”” listed in order of their “”ranking factors”” or just randomly? (smile)

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How Do You Rank A Choir Website Selling Local Subscription In 5 Different Cities In France?

By April

 

In the 249th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to rank a choir website selling local subscription in 5 different cities in France.

The exact question was:

Hi Semantic Mastery team, I’d like to have your advice before buying anything in your DFY store. I have a french website which shows my choirs network in France, means I have 6 choirs in 5 differents city in France. (https://www.uniisson.com) Of course, as every choir we rehearse together in person each week. I want to know what is your advice for me to rank best with your services as a french website selling local subscription to choirs in different cities? Thx in advance for your help,

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 250

By April

Click on the video above to watch Episode 250 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

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Adam: Probably now. All right, well, assuming that we're actually live because it says we're live. Welcome to Hump Day hangouts today is the 21st of August 2019. And we have got the full crew here. We've got Hernan on video which you know rarely happens normally he's robbing banks and so he has to work just guys do not show his video, but today we've been blessed. He's not robbing banks. So thank you, Hernan, for being here with us.

Hernan: Dude, I always come here in Hump Day Hang out! You know why? I came on video today because they want to show this. What do you got there? This is a powerful coin. They're rare. They're extremely rare. Just a handful of people have it, specifically this one. And so as you can see, it says POFU. So it's a POFU coin and we got one. I got one, a POFU Live 2018 and they're rumors that they might be a new set of these POFU Live 2019. So I'm just going because of the coin you know it's just a gift just to cut the check so so anyways yeah I'm really excited about that we have some good stuff coming up so if you want to hang out with the Semantic Mastery crew learn a shit ton of new stuff to grow your business make awesome connections and then have a good time and then maybe have a coin like this one but not this one like another one just come to POFU Live 2019 is going to be pretty cool.

Adam: I have to agree with Hernan. I couldn't have said it better yeah you'll get a coin and it will be there is I can confirm a coin this year and it will be unique so definitely show up like Hernan's doing it if it's just for the coin that's cool but hopefully, you're there for everything else. Um Let's go down the line real quick. Bradley, you're next on my screen How are you doing?

Bradley: I'm hoping that I don't get knocked offline again fucking storm

Adam: so let me know it takes a day off you don't have to make up whether the stuff you can just say it right?

Bradley: Yeah, I think I missed one Hump Day hang out or two to one was scheduled off and the other one I missed. You guys covered it for me in what? 250 episodes now? Yeah, about that. That's crazy, man. So, no, I'm not lying. There's really a storm out there.

Adam: Deal. Well, we got everyone here. Let's keep moving on Chris Are you there? Yeah, of course. Hey, how you doing?

Chris: Doing good.

Adam: Cool. All right just gonna keep moving Marco you there?

Marco: I'm incognito.

Adam: Marco we got something coming up next week, right?

Marco: Yeah, but it doesn't work.

Adam: Yeah. So we should have actually I might go and edit the webinar, which is what we're hinting at or I was to be you know, you'll learn how to find out what's not working.

Hernan: Let's grab the logo, let's scratch it, you know, like scratch it like that. That doesn't work like doesn't work.

Bradley: As I said, even if it did work, Google could shut it down at any time that you know how many times we've heard that over the last four years.

Adam: Well, assuming it doesn't work and people, but people still want to show up. What's it? What are we going to be talking about Marco?

Marco: Oh, well, hello, ranking Google using Google.

It's the whole basis for the whole principle. The whole theory when it first started was that it would be much easier.

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And I don't know four years later, will show Wednesday because we just had an awesome case study posted in the Semantic Mastery mastermind we finally went after something e-commerce right. So well, this is local, this is local. This is local, we took on. I mean, I showed what Lowes, Walmart, Amazon, you name it all. All the big boys. We took them on and getting results and you can't get any better than I did. As they always say the proof is in the pudding. Right? Show me. Don't tell me Well, I'm going to show you the dress that people can talk. But I'm going to show you and so that's next Wednesday.

Adam: One hour before Hump Day Hangouts. So make sure you tune in early on next week on Wednesday, to hear Marco will talk shit and to see what's not working. Definitely highly encourage you, everyone be there. Just like Marco said with the live case study ongoing. We'll be talking about that a whole lot more. And if you're not, or if you're watching right now and you're not on the Semantic Mastery email list, head over to the website or if you're watching on the page, sign up, you'll get an email invitation to the webinar we're talking about as well as some other great stuff. So real quick, before we jump into the questions I wanted to say to if you're watching for the first time, thanks for joining us, you can always come here. This will be where the newest latest greatest upcoming Hump Day hangouts will be. And that's at semanticmastery.com/hdquestions. All right, and then the next step after that is to grab the battle plan. You can find it on the sidebar somewhere where you're looking at it or if you're watching the replay on YouTube, you can find the link down below. That's the best place to get started. You can

Looking for repeatable results. And if you're looking to take things up another notch or two you're starting or you're wanting to grow your digital marketing agency you want to join an experienced community you want to access faster access to real-world info, then the mastermind is probably the place for you to find out more about that at mastermind.semanticmastery.com and wherever you are in that area of those groups. MGYB.co is where you can get your done for you services. get hooked up with your syndication networks, you're always driving stacks, press releases, link building embeds and a ton more coming. To be honest, if you haven't been over there in a while. Go check it out at MGYB.co. Rob and team have been busy adding some services making some updates so go and check it out. And last but not least, if you're watching this on YouTube, hit subscribe button. Stay up to date with these as well as other videos that we upload from time to time. And help us out share the channel share the videos you like and give us a holler leave some comments. Let us know what you like and what you'd like more up

Bradley: Don't we have some new? Am I allowed to talk about the new packages coming out in MGYB?

Adam: Thank you kit. Well yeah we could say it's potentially because if it doesn't happen we don't want people to be depending on him but we're working on them will say and hopefully they come out so yeah I want to talk about that, Bradley.

Bradley: Well we've got some new packages coming out soon very soon with that will make it a lot easier for you guys to place orders because it's kind of like bundle pet services depending on competition levels like different you know, we've kind of a Rob is put that into the link building packages and embed packages now which is great because it makes it easier instead of you guys trying to have to figure out what's best or have to contact support to figure out which configurations are best depending on your competition levels and stuff that's going to be suggested right within the sales or the order page excuse me, so it just be on the lookout for that we've got three new services new packaged services bundles essentially coming with in the next week or so.

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Adam: Outstanding! Guys, that's all we got right now. Anybody got anything you want to toss him before we hop into questions? All right, well, the last thing I will say to like Hernan was talking about with POFU Live, if you haven't grabbed your tickets can be in Denver, October 11 to 13th. Just go to POFULive.com. Grab it there. And I encourage you to grab a VIP ticket. It's a great way to get an extra day of the event we spend a day right before we start with everybody and we go out to an event, have some drinks out some food. And it's nice to get to know everyone beforehand and then roll into the event you already know everyone, it's a little bit easier. And just a lot of fun here at

Bradley: Plus one. When some of us drink we tend to get a little bit loose with information. So

Adam: I don't know where my face and Bradley's is for everyone else. But like yeah, that's all right. I guess it's just one at a time. So yeah, talk to Bradley get all the secrets you've ever wanted.

Bradley: All right. If we can jump into it. We got a lot of good questions already. So let's do it. Grab the screen. Then you guys confirm that you see my screen? Yeah, we can see it. Okay. I don't know if I can. Does it lock on me when I'm sharing the screen? Do you know? Does anybody know?

Hernan: It does actually Yeah, it does.

Bradley: Okay, good. Alright, cool. So let's get into these.

What's The Best Way To Do A Proper NAP Citations For A Service Area Business Having Multiple Zip Codes?

Let's see, the first one looks like it's going to be this one says what's the best way to make a right NAP on citations for a service area business considering that this kind of business can have multiple zip codes since he or the business provides service for an entire city? Well, the citations you're supposed to use whatever the physical location of the businesses, that's the address, the name, address, phone number, that's what a citation is, right? And a P stands for name, address, phone number. So you list in your citations, the actual physical location of the business regardless of the service area. Doesn't matter what your service area, it doesn't matter. If you just Service, eight zip codes, you're going to put the zip code of where the business is physically located. And it's absolutely critical that you have consistency across everywhere that your nav is published. Its data consistency. And it's really, really important with citations. So I know what the Google GMB site if it's a service area business or GMB profile page, whatever you typically want to hide or not show not display the actual physical location. So it basically just hides the street address, but it will still show the city and you know, where the business is located. But force most citation directories or even non business directories, but places where you're going to publish the name, address and phone number a mention of the business which is still considered a citation, you're going to want to make sure that you have as much of the data you know like a lot of business directories are going to require you to have the full street address anyways regardless of whether you hide it or not in GMB.

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So what's important is that you make sure that you're consistent wherever it's published. In some cases, we've talked about, you know, being able to not show the street address in other places that it's published. For example, if you're going to publish a press release, you could choose not to list the full street address and just do the business name, city state zip, instead of the street address, city state zip. But again, most business directories if you're specifically talking about traditional citations, if you're going to be publishing business directory listings, they're going to most of them are going to require a full street address. Good question.

Marco: Just to reiterate, a citation is any mention of any of the three points right in the business which is the name, address, and phone number to any of those three, can be a citation. It has nothing to do with other zip codes or service or anything else other than the zip code where the business resides. Because that's what the citation is referring to where the business is the name of the business and the phone number. That's a citation.

Should You Use A VPN Or A Proxy To Prevent Footprint Issues When Using Multiple Google Accounts In One IP Address?

Sweet. Okay, um, here's another good one says, hey guys, I have about five or six Google accounts that I access from the same computer. Some are more personal, but there are two that I would like to do more SEO on for business. Should I be thinking about a VPN or proxy to prevent any sort of footprint from one IP address? No. That's one thing you can do. But we that's not even really the most important thing anymore. The most important thing is for each one of those profiles, Google profiles, accounts essentially, to start accruing and building its own history. And one of the ways you can do that is use something like BrowSEO or Ghost browser.

I think we have actually linked either one of those https://www.semanticmastery.com/browseo or the other one is just Ghost Browser https://www.semanticmastery.com/ghostbrowser. I know, those are what we've called or I've called browser keeper apps. I don't know if that's the proper name, but it's what I've always called them. And what that essentially does is allows whenever you log whenever you go into an account, it basically keeps the session logged in. Right? So it's an app that keeps your session logged into that browser for that particular account or profile. And what happens then is you start to accrue a history. And what's odd about using like a VPN or proxy, which is what we used to do years ago, was we would have to switch accounts like every time we would switch accounts, we would do a browser, clear cache and cookies essentially. And then we would maybe run see cleaner, for example, which would do a deep clean of cookies and clean like zombie cookies and things like that. But and then we would log in, but that's really odd now, because how many people are logged into a Google account and then log out from a single device and then log in to a different account? It's very rare. And so that actually throws up red flags. Your best bet is to use a browser app, I think goes browsers probably the most popular right now that I'm aware of. And just set up a profile for each one of your, you know, Google accounts, essentially. And then each one of those will maintain its browsing session for no matter what it is that you do unless you, you know, purposefully clean it. Does anybody want to comment on that?

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How Do You Create Cost-Effective Images For GMB Postings?

Good. Okay. Moving on. Fitz is up next. He says Good day, gents. Thanks for offering this form to help us. My question is how do you guys create images for posting to GMBs? If you're posting for two times per day? That's a lot of images. How can that be done cost-effectively and efficiently? What would that cost approximately? Thanks. Um, well, it you know, I don't know what it costs depend. It depends on how you know how you're handling it. My VA is my blogging VA is we don't have any accounts that we post four to five times two per day, four to five times per week. Yeah, sometimes seven some cases 10 times a week, which would be twice per day Monday through Friday, but my VA is typically using a combination of customer or business provided photos, right. So for most of my clients, I have a shared Google Photos album that they or staff members of their business deposit photos into, that my VA has access to. or we use so it's a combination of customer provided photos or you know, you know, client-provided photos, stock photos, which we don't particularly like to use, but sometimes we still use them anyways. And also grabbing images from YouTube. We've talked about that many times. So find YouTube videos that have you know, relevant scenes or images for whatever business it is that you're promoting. And use make sure that your select high resolution of the video player and just pause the video take a screenshot of a YouTube video and like an image from the YouTube video. That tends to work well because you can get topically relevant images that are unique because they're not, you know, those are going to be unique. Very, it's very unlikely that any of those have ever been used anywhere else on the web. And it for geographically or you know, geo relevancy, you can take screenshot images of like, known, you know, landmarks and stuff around the business from maybe Google Street View or maps and stuff like that. Just got to be careful that you don't have the Google watermarks in them. Because that could be you could get in trouble for Google for that. Anybody else wants to comment on that?

Marco: I showed in local GMB pro training how to get unlimited local images. Yep. And how to get rid of how to avoid the watermark that that's all it's all in the training.

Bradley: There you go. So as far as what does that cost approximately? You know, again, my VA is just do everything on a pay. Most I've got one VA that I pay hourly, but the other for blogging, but my other VA is they discharged on a pay per post basis. So it's just you know, wrapped right into the service. It's up to them to generate the images. In the case of stock images, I fund an account or my clients one and account depending on what the agreement is with my clients, like, you know, so some clients have funded account my VA has access to that other clients, I actually, it's just wrapped into the monthly retainer, so I actually fund it, but it's not very expensive, you know, depends on how what kind of arrangement you have with your VA. Right? It's very cost-effective guys. Content marketing is one of my primary sources of revenue for my agency because I pay a VA a set amount and I mark it up usually at least 100% if not 150%. So you know, I'm making money off of basically just providing them with the tools and the knowledge of how to do it. And it's great because it's just money, its revenue on autopilot, so

Okay, if it says having a good day, send a quick donation to Marco's charity having not so good a day client or Something driving you nuts. Get back at them and send a small donation. Okay, that's cool fits. I think Marco would appreciate it.

Marco: Yeah, thanks a lot for I really appreciate it. We're always needing money, though. Yeah.

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Can You Turn Off An RYS Drive Stack From MGYB Store That Is Targeted To A Client's Web Property?

Gordon's up, he says, Hey guys, thank you very much again for the great help you provide on hump days. If you order an RYS Drive stack from the MGYB Store and have it targeted to a client's web property? For example, the GMB listing, can you turn it off? And for a later date if the client stops paying you? And if so, is that something that average consultant can easily do? And if so, how much would MGYB be charged to do it? Yeah, it's actually really simple to do. Because if you're, you're the ones going to be managing it for them anyway. And all you have to do is either go in and delete the drive stack entirely. Do you have access to the Google account, right? The driving because we you know, when you buy a drive stack from us, we're going to create a new Google account, then build everything in there and then we'll share it with you and you can take ownership of it or do whatever you want to do. But the Google account that we create, when we create the drive stack that that's going to be the original owner of the drive stack anyway, so all you gotta do is log in there and just delete it as the owner, right? If you want or just turn it set it to private again to where nobody has access, only you are the owner has to access. However, we do know that.

Marco might be able to comment on this, if you turn something not to the public, but to anybody can view that has the link, you can still pass the juice through that even though it's not publicly available on the web. But Marco if you turn it to private to where only people that have them or if you set it to private to where only specific permissions can be given to you know, very specific people. Does that stop passing juice or will it still pass juice?

Marco: I haven't tested that. I can't ask for that. But I just said it's a private sense. You're going to be doing a whole lot of work through that. And then you go in and you just turn it to whatever else you want another client, something personal, you just have to edit it right in that in that niche in that category, whatever it is that you're targeting. So don't just set it to private while you go in and you edit the content. What I would recommend is eliminate the Gsite altogether and then build a new one with the old dr site that's been edited.

Bradley: There you go. And that's something that we may be able to do in the future. I know Marco has been working on that, being able to go in and edit drive stacks and add stuff to them after they've been the initial ones been built. But that's not available yet. You guys will know about it when it is. Alright.

Are Video Embeds On GMB Posts Useful When Ranking GMB Listings?

Next question. He says By the way, you mentioned previously that we can create a GMB post with a video embedded in it and then use that URL post to run an MGYB embed job but will that provide any significant ranking power to the GMB orr just the post itself? Thanks again. I've not done any of that Marco might maybe Marco you can comment on that I've not done an embed gig for an MGYB video post. or excuse me for excuse me a GMB video post. I have no idea if that would do anything or not. Marco, can you comment? Hello. You're muted.

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Marco: Yeah, sorry about that. So you do an embed run? Well, that provide Yeah, it's an iframe. It's an iframe of the post that has an inner page on the GMB. So of course, it's going to pass power to everything.

Bradley: Okay, yeah, I mean, again, I haven't tested any of that. That's why I couldn't comment on that. I know the embed gigs that we've got running in MGYB right now are working crazy good. In fact, that's what the case study that Daddea have posted on our mastermind today was about specifically about a combination of our services but the embeds being a big component of that. And, and it's working really well it's working well for GMB map embeds. It works well for video embeds it's just it's you can do you know you can iframe pretty much anything so there's a lot of things that we can use the embed service for right now that are super powerful. So

Hernan: yeah, I wanted to add something real quick so that we don't forget I don't forget before I forget, as you say that if you like what you're hearing if you like all of these back and forth between Marco and Bradley and the people within the mastermind, you should really consider joining the mastermind. There's a lot of high-level technical SEO people in their there are also a lot of business owners right now that are crushing it with all of this stuff that we cannot share publicly. So I would recommend that if you love what these guys are saying Come join us because you can have a lot more of that's

Bradley: gold star for Hernan again. It's a good Good, good plug for us, buddy. Thank you.

Does Ordering A Single Tier 1 Network In MGYB Requires Modification To An Existing Syndication Network You Own?

Alright, so the next one is I already have some syndication setup using IFTTT and my blogs, RSS feed to Facebook, Twitter, and Tumblr. If I order a single-tier syndication network, will that require modification to my existing syndication? Or would Semantic Mastery just create a new network from scratch? Thanks. Yeah, typically, we're going to just create a new one from scratch, which it's okay. We're not because remember, we're not going to create a Facebook page for you. We don't do that. For a Facebook profile, we just don't do that. Twitter. Yeah, we can create we would create a Twitter account typically an A new Tumblr account, and it's okay to have more than one Tumblr or Twitter. I don't I'm not so much of a Twitter user. It's part of the networks but I don't know maybe somebody else can comment on if it's okay to have multiple Twitter accounts for the same brand. But you can have more than one Tumblr blog or more than one WordPress blog in a syndication network for brand

The goal is not to create a whole bunch of them because that's very spammy. But it's okay to have, you know, an additional one or two, it's not going to hurt us, you know, especially blog properties, it's really not going to hurt you just don't want to. What I recommend not doing is creating multiple syndication networks full-on networks, for one particular brand were the only content that's ever published to them, is the content that's republished, repost it syndicated from a blog, the money site blog, and that's because that leaves a footprint, which is clearly used from an IP, you know, search manipulation. But as far as, you know, if you just have a couple of syndication points like Facebook, which we're not going to touch anyways, Twitter and Tumblr. I don't think that would be an issue. Can anybody comment on the Twitter part of it?

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Hernan: I don't think so. Either, unless you're pushing really, really hard on getting those index, but it's really hard to index a tweet, right? So I don't think it will be it will be that big of a deal. We have experience sending people through t.co, which is Twitter, you know shortener through goo.gl. And all that sorts of shenanigans, which we had. And you know, it did move the needle. So I don't think it would be any issues doing that. I wouldn't, I would still keep it like natural as possible. Yeah. Well, usually you don't have usually like any company out there. If you think about it, any company or business unless they're opening Twitter accounts or Twitter profiles for different branches, they don't have like a lot of Twitter profiles, they have like just one main Twitter profile, and then they seem to get out of that. So I would follow that route.

Bradley: Yeah. And also keep in mind, if it's a Twitter account, if you've already got a Twitter account that you know, you actually really engage with the company and the brand does or whatever that actually engages with, you know, has followers and that kind of stuff and it's being really used. Then if you have another one that's created as part of the network, when you buy it from us, it's not a big deal because it'll basically be standing

Anyways, until it gets, you know, a lot of engagement. And if you're not actively using it other than just posting tweets to it, it's probably not going to affect anything. But that said, just contact support and say you've already got your own Twitter account. Again, Tumblr, I wouldn't care about having a second Tumblr, but Twitter, if you want to just contact support and say, Look, I've already got my own Twitter account, please omit that from this network, we can certainly do that. It's not I mean, then you don't even get to worry about it. You just got one Twitter account you're already connected to. So it wouldn't be an issue. Right? It's a good question. Oh, there's also I have a lot of your services appear to benefit sites, excuse me.

What Semantic Mastery Services That Are Beneficial To Location Independent Affiliate Sites?

Also, a lot of your services appear to benefit sites focused on local SEO, what Semantic Mastery service would or would not benefit affiliate sites that are location independent things. Everything that we have will benefit any sort of site we you know, we've talked about a lot of our stuff in framed it as a local SEO type or local You know, it produces results for local because a lot audience does local lead gen or local client consulting. So, you know, that's why you hear a lot of that. However, there sound SEO principles that will benefit pretty much any sort of project. And as Marco always says, which I know, Marco, I'd like for you to chime in on this. Your local is relative. So all of the stuff that we do are really entity validators. Right. So, for example, a syndication network that helps to solidify the brand, right? We something else, kind of a newer term that we're kicking around as an entity loop, right? Because that's part of what we do with our @ID pages and all these other things that we create these loops that helped us solidify the entity and it basically puts all these different assets out there on the web, that reinforce what the entity is to Google. And so syndication networks, drive stacks, @ID pages, all of those things are part of that. So Marco, what can you say about that?

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Marco: Well, I've talked about. There's quite a bit, right we've all talked about this local is absolutely relatives how you look at it. If you box yourself in and you only see relative as your neighborhood, then you're never going to rank for your city because you stuck in your neighborhood. If you only see the city, then you're not seeing the county and if you only see in the county, and so on, and so on and so on. What matters now is the entity, the overall entity, and how you're relating the entity to the niche. If the niche is global, and you focus on local, then that's where you're going to get stuck because you have a global entity but you're at a local level, and vice versa. So it's it's really how you focus on it and how you relate your entity to the niche that matters whether the niches local, whether the niches nationwide, just whatever. That's how you need to look at it and again, next Wednesday during the RYS anniversary webinar. We are going to show an ecom store, where do we I can't say the name of the ecommerce store. But it's getting just fantastic results. And, you know, ecommerce is not local, or at least this one. It's not targeting anything local. It's really global and focused on the US, of course. But it just goes to show that if you do it the right way, and the way that it's taught, right, because the training is there in a specific manner because that's how it works. So as long as you follow the training, there's no reason why you shouldn't be able to replicate results. It's when you start veering from the training and like cutting corners, or not doing everything that we tell you to do, that the results just won't flow. You cannot expect it to work. The way that it works for us. If you cutting corners, if you know everything that we tell you you should do.

Bradley: That's a good point because last, not last week, because we didn't have a mastermind webinar last week, but the week before that was part of, you know, we covered that I covered that a bit in-depth because you can't do one part of everything that we teach kind of builds upon each other. They work for hand in hand, the sum of the parts are large, the whole is the sum of the whole is larger than this, the whole is larger than the sum of its parts. Does that make sense? I think I said that right. This time, it took me a minute to think through that. But the whole is looking bigger than the sum of its parts. In other words, if you put all of the components together, that we teach in the way that we teach it, then you will get a significant effect from it. But if you just do, one, one of them, or two of them were bits and pieces of them. It's not like let's say there were four components, right? If you only did one component, you're not going to get 25% of the results. Right. It's lesser than that. Like, in other words, if all four components are put together and done right, then you should get 100% results right well

Whatever the hundred percent is, I'm just saying, if you just do one of those four components, then it's not going to give you 25% of the results. It's less than that as my point, you have to do the things that we you know, the way that we get results is what we teach. I know there are other ways is more than what there's a there's more one way more than one way to skin a cat right? So there are other methods out there that will work as well I get all that but you know, we teach what works for us and it works really well and we haven't Knock Knock on wood we haven't had to deal with any penalty issues or anything in years. So and you can feel very blessed for that reason. But if you just doing parts of it, it's you're not going to get the full results. So as Marco said, you want to follow the if you're going to be using our stuff, use it the way that we suggest using it including building all of the components out and putting them together with the correct way. Okay, don't cut corners or you won't get results and then you'll say oh, well their stuff doesn't work. Now every time we have to analyze somebody that claims that stuff doesn't work. It's because they cut corners essentially or they didn't complete all of the stuff. So

Marco: we just had someone who ordered a drive stack without the G site say that it's been over 21 days cleared the Google that why am I not seeing results? I thought someone said that I would be getting results.

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We never said that if you read is the thing when we deliver the drive stack and the decision or anything that has to do with our is you get it done for you User's Guide. I wrote it so I thought what the fuck is in it? I I tell people specifically, this is what you need to do sometimes. all that's required as a drive stack, this is how I say it. And then at other times, you might be able to do more. That's why we came up with the battle plan. The battle plan is very specific syndication network, drive stack and then into the drive stack you might need press releases you might need embeds, you might need you might need link builds. You might need to push videos, you might need another embed, run another link building right

On this ecommerce store, I went to 300,000 links before it got a nice push. So it's sometimes it's not just a one, but about link building push. That'll do it guys, it depends on the competition. If you're going up against Amazon, and you get 2500 links to your drive stack. Are you seriously telling me that you're expecting results against Amazon? with that? It's a joke. I mean, you have to look at your competition, get your competition, understand how much work it is that you need to do to take on your competition. And is it going to be worth the money going after that competition Are you better off going after something else? But if you're in it to win it, then you have to go balls to the wall, you have to go out you have to just hit it and hit it and hit it again until you get the desired results but you cannot just get one thing. say okay, this is good enough nominate What was it? I'm going to rank for Toronto DUI attorneys I lawyer DUI attorney. No, no.

Bradley: We got to tell that story real quick. We had a member come and join our mastermind This is three or four years ago now. And he was in our mastermind for I don't know, maybe two months, he built a syndication network that was only partially complete. And did like, three posts to his blog for targeting DUI attorney Toronto or on it was in Canada, either Toronto or Ontario or something like that DUI lawyer DUI attorney. And he basically said your stuff doesn't work. Because I'm not ranking on page one for DUI attorney Toronto or whatever it was. And I said, Well, let me take a look at what you got. It was a partially completed syndication network with three blog posts. And that was it was like I was like, Yeah, you're I've done work. So it was funny. He didn't stay with us.

What Type Of Report Should You Present To The Client After Building A Syndication Network?

Anyways, long as Let's move on. The next one is after building a syndication network for the client. I like this question. By the way, after building a syndication network for a client, what's the best type of reporting you could do for them to make sure that they know it was worth it? Well, in the past years ago, up until really last year, I would have said, you know, rank reports are one of the ways that you could you could show a client that it's working because as long as your remember, syndication network alone isn't going to do much it does help to solidify the entity, there's no doubt and I've proven that recently, even with the most recent business that I launched. But the trick with a syndication network and always has been is to post publish consistently and regularly to it. And especially if it's connected to a money site. It's the same thing for YouTube. Because what happens is it will theme the network over time. In other words, it starts to build up more authority and relevancy, topical, relevancy, and location, relevancy if it's for local stuff.

As more content accrues across the network, right?

So and they become aged and more trusted and all of that. So the idea with the syndication network is to, and this is what I always recommend guys, and I've said this since day one when it comes to client work, content marketing is no, it's not an option. It's part of my SEO, monthly services, right, that they're paying them monthly. And part of that is content marketing, which includes blog posts.

You know, if it's a lead gen property that I own, I might not blog all the time, or I might not have vas blog all the time. Because once I get results, and I get it to rank, and typically I, you know, can pull back in some cases, I can pull back to where it reduces my expenses for lead generation properties. But for clients, I always tell them, Look, if we pulled back, there's a possibility that you could slip in, you know, in results, you could stop getting as good results, and then there's always a catch-up period. So there's going to be a delay but between when you start to stop getting good as good results and the time that we can get them back for you. So I just recommend never taking your foot off the gas. So that's what I always recommend to clients and so it's an ongoing thing.

As far as how do you report to them like I rankings are no longer my primary reporting method, I still include rank reports. I'm not gonna lie to my clients, guys. But I made it clear to them well over a year ago now, that it's because of the way that the algorithm is now with mobile index first and proximity and all of that, that the rank reporters are very, they're inaccurate, they may provide an indication as to the health, the ranking health of something but they are there they are really rather inaccurate. Because it really depends on where somebody is, what kind of device they're searching from their search history, all of that kind of stuff influences search rankings now, for each individual user. So what we focus on and I know my partners will agree, is that we focus more on providing traffic kind of statistics that so analytics GMB Insights, Google Search Console. For Search Console, you could show that there are years the site is being given as getting more impressions, which means that the site is being recognized by Google for more keyword search queries and given impressions. You could for Analytics, you can show traffic increasing for GMB insights, more maps activity, you know, impressions clicks, click for driving directions as storefront phone calls, those kinds of things. So, my primary reporting methods to my clients now are analytics GMB Insights and Search Console. And if I'm doing AdWords stuff, obviously, you know, Google Ads stuff, I can show them ads, traffic statistics, and in rank, reports are always thrown in there, but they're kind of a secondary thing. They're not you know, I've made it real clear that they're no longer the primary reporting method.

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Marco: Alright, so specifically, around or regarding the syndication network. The conversation needs to be around branding. And ongoing brand recognition. That's how you're reporting well. The initial conversation with the client, that's what needs to take place, you're going to tell the client that you're going to have the brand throughout the web, you go you and that you're going to be working on ongoing brand recognition, which just means that you go and add, because we have a ton of an update videos, you add new profiles, according to the updates that Bradley does on an ongoing basis. It's very simple you keep if you keep the conversation that way, and that you'll be working on the brand and that you'll be working on brand recognition, then you can bring in content syndication of as part of it, because the only way that you could that you could get the brand that you can get a branded correctly and you can get the brand recognized is by posting on a regular basis into these different social media web two point O properties that you're going to create. That's how I would frame the conversation with the client. So that

There's nothing else that you have to account for it no ranking or anything else. Now, as Bradley said, the second part of this would also be that you're paying for me getting paid for results. That's at least how I do it. And I know Bradley does it the same way my partners do, you get paid because you produce results. And so as long as as long as you can show that you're producing results, which is all of the things Bradley said and also phone calls, you make sure that you have a way to get into those phone call your clients phone calls to see and to be able to show the client that you have affected the number of calls that have come into the business on a monthly basis and it's because of your work and what you've done. That's how I would frame the recording.

Hernan: Yeah, I totally second and third, what these guys were saying. The reason why is because if you if you're providing a keyword report, you're missing so much like you're leaving so much out of the table because people do not search as the Google Keyword Planner tells you that they search, right? They have so many variations, but they are infinite variations of any keyword imaginable. Right? So having that in mind, the reality is those business owners, they don't get they don't care if they're like ranking number one or number two, what they do care is how many new clients you're generating. So the best report, in my opinion, would be a really simple one would be before hiring me or my firm, my agency, how much how many how much money or how much revenue how many sales you are doing? Now after hiring me 30 days 60 days down the road has done increase. If it does, then that means that we're doing something right. So just like the bare-bones reports that will be added, you can add impressions, you can add the increase in traffic, I don't know the longer length of sessions, you know, under website decrease, decrease the bounce rate and all that good stuff. But at the end of the day, what our business owners should be focusing upon is, is your help helping them or easier or your services, helping them move the needle and move their business forward. Right? a business owner that is like focusing on Oh, well with you, we decrease one spot, or we, you know, like, we lose like 10% of our rankings, that guy is putting their, their main focus and energy where there's where it shouldn't be, which is that's your job, you know, that's why they're hiring you. So that's my two cents.

Bradley: Okay, oh, I have an update. I had a client that had a GMB that was suspended from their new Pest Control industry. And I just went in and made a slight edit and it got suspended and it's a legit business. It's been legit for seven years. It wasn't spammy. Nothing I did was spammy. We've never done anything spammy for that business. And it's always

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Just dominated in its local area, and then it got suspended. And it took, I tried to do a reconsideration request or reinstatement request. And I got denied and it took four weeks for them to reply back finally and say that Nope, it's in violation of quality guidelines, which is total BS. So I replied back said, you know, please explain, you know, there's nothing was, you know, anyways, I rebooted it, but of course, I never got a reply. So I talked to my client about two weeks ago and told him that you know, I was going to have to create a spam listing in the same area in order for us to generate a new one unless he want wanted to go through the processes the actual business owner, the bonafide business owner, because I did it through my manager account as a manager of the GMB but I had him do it. I asked him if he would do it under his owners' account. And so he submitted a reinstatement request. And it took only about two, two weeks, maybe two and a half weeks and we just got notification yesterday that the listing has gone live again. And I've confirmed that it is back. So just so you guys know if anybody that has a GMB, you know, the newer ones I don't know, but this was an aged one it's been in existence for like seven years and it got suspended because of just a slight edit that I made to it, which was bullshit. It was just one of those algorithmic suspensions, I believe, and but they wouldn't allow me they denied my request to reinstate as a manager. But as the business owner, he was able to get it reinstated and about half the time that it took them to even reply to me so just so you guys know, that's something you may want to check out if you run into the same issue. Okay.

How Do You Create A New GMB Listing For A Business Expansion Without Changing The Existing GMB Page?

Okay, wills up and we've got lots more questions, guys. So I'm going to try to roll through these a little bit quicker will says Hey, guys, I have a client that has a current GMB listing and has recently expanded to a new location. He doesn't want to change the current GMB listing and instead wants to know if there's a way of creating a new GM dealer listing for the new location. The new location has its own phone number and business address. Thank you. Yeah, absolutely. Absolutely. If it's especially if it's got its own business address, that's a genuine new location. So there's no reason why you can't set up another GMB listing for that. postcard verify it to to the new business address, all I would recommend is that you create a separate landing page on the same if you're going to use the same website, just create a location-specific landing page and use that as the website URL and that new GMB listing for the new location. So it makes sense. But yes, as long as you got a unique address and a unique phone number, and like I said, I would recommend using a unique URL, not a new website, just it could be a location page and inner page of the same website. This location-specific so your brand.com/locationname, does that make sense? Or city or whatever like that they use that as the actual website URL. Then there's no reason why you can't create a new GMB for that I would absolutely do that. Okay.

Marco: Totally agree.

Should You Use The Blog In Shopify Or Should You Build A WordPress Blog On A Subdomain?

Bradley: Moving on. The next one is some very nice things that this gentleman says and he says question one actually, I am trying to rank a Shopify store for the syndication network. Oh, I'm trying to rank a Shopify store and for the syndication network, I have two options which I guess a) either host a WordPress blog on my subdomain and use it as the syndication source or b) just post blogs on Shopify as they have an RSS feed so I can use that as a source. So I'm confused about which way to go that provides more link juice and authority to my main ecommerce site. Also, if I have a normal woo commerce store, Then should I use a blog subdomain or not? Okay, I'm not an econ guy. I'm going to give you my opinion and maybe some of the other guys can chime in because I know really none of us do much any calm stuff, really. My opinion is if you can blog on a Shopify store that may be great, typically that you can get a little bit more authority from blogging from the actual money site itself. But I don't know how much how, first of all, how those blogs posts are going to look, I don't know how you know what it looks like when it's syndicated. In other words, I don't know how much control you have over the content that you know, like the like, is like a WYSIWYG editor. In other words, can you add elements to the content and you know, the blog posts, all that kind of stuff? I don't know, because I've never done Shopify stuff.

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With WordPress, you know, what you know, I know what you can get with WordPress, and you probably know as well. So if you use a subdomain on an ecommerce site as your blog as content center, distribution engine, essentially, you know that you have really a lot of control over the content and how it's formatted and the elements and what it looks like and what it looks like syndicated and what happens if you mirror and we always talk about this, you know, network Empire kind of coined a term it's called theme mirroring. So if you mirror and if you create a subdomain, a blog, a WordPress installation on a subdomain for your money site, then if you create a theme, mirrored structure, so in other words, a silo structure based upon the categories within your store, and you basically link your category URLs, do a 301 redirect from your category URLs over to your category pages on your money site. Then you do all of your blogging from your subdomain, you place your posts in the correct categories, which you know and do all of your internal linking to your store pages, then you can use the blog and still push 90% of all the juice back to this the money site. So you know, the the main site, the root domain, which would be your Shopify store, we've had I know I don't really do any ecommerce stuff, but I have done content marketing for ecommerce clients in the past and we've always been able to get really good results doing that exact same method that I just covered. Does anybody else want to go on that?

Hernan: Yeah, I want to come in something. But now Yeah, I want to I wanted to say real quick that Shopify does come with a block solution and it will allow you to SEO optimize it. But the reality is that here with a WordPress subdomain, I would like to know what Adam has to say about this because I know that he's been playing with Shopify a little bit as well. But with a Shopify store, like if you're trying to rank on Google for your Shopify store, go the WordPress route, like WordPress is second to none when it comes to SEO capabilities. Yeah, like you can get away with the Shopify blog. But it's not like unless you're doing paid media, which 99% of Shopify owners, you know, do paid media by, by that I mean, sending traffic to an article via Facebook ads or Google ads or you know, sending like actually paid traffic to your store, which is like 99% of the Shopify stores out there. Other than that, then I would definitely suggest what Brad is just said because you can control that way. One of the, if not the best one of the best SEO optimized platforms in the world, which is WordPress, if you're planning on blogging, right, number one and also number two, you can still leverage the ease of use that that Shopify has. So that would be my take on it.

Adam: Yeah, I'm basically going to pair it with what Hernan says and just agree I would probably go with if you have the choice, go with WordPress, especially if you're more familiar with it and getting it set up. But other than that, as far as the actual benefit these days, I haven't seen anything. Have you guys seen any actual studies recently about whether that Okay, yeah, we should dig that up? If anyone's watching in the scene one recently let us know. Yeah, I've been working a lot with the emails and optimizing like actual landing pages but not so much the back end or you know using subdomains. So

Marco: Yeah, I don't know one against the other, but the econ taste study it will be talking about next week is a.com TLD with it with a blog. It's not a Shopify store anything it's built on WordPress. Right. WooCommerce. Yeah, that's what's getting. It is WooCommerce. And that's what's getting syndicated. Right. It's getting syndicated from the from the.com TLD. Right.

Hernan: Yeah. So Shopify, it's really, really powerful. And it's not like it's simple. Because you don't want to you don't have to fuck around with hosting and whatnot, they will allow you to add subdomains to your domain. And then at the end of the day, like, you can still use Claudio, which is the solution that animates you know, he's really good at that. So you can use Claudio to you know, to send emails, and then you will be basically getting the best of both worlds, which would be the SEO world and the ecommerce store. It'd be pretty cool.

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Adam: So yeah. I'm taking the page off finance book to the like, if don't spend so much time worrying about it, like if it's going to take a couple of weeks, like or a month, you know to like get the subdomain or get the client or who if it's yours, like, just start getting some content out there. And you can you know, switch the syndication point like start if you've got content, check out Shopify that way, if you are doing this for a client, maybe you know how the blog works when someone's like, no, I refuse to do it this way. But in the meantime, yeah, would go the WordPress route.

What's The Best Way To Link Review And Curate Content To The Money Site?

So question number two is for creating blog posts, both review and curated type posts. What would be the best way of linking to my money sites? Should the blog content be linked to category pages or direct product links, either-or, in some cases, both? It just it really just depends on what your content of the blog post is. So for example, my blog is about 10 best baby products. So what I linked to all 10 products individually or just the baby category page. In that case, I would probably link to the category page but you do want some internal link diversity. In other words, you want to keep your silos tight. So what I just mentioned about if you're creating a blog on a subdomain, and like WordPress blog, essentially, you're going to want to silo the site into categories just like you would have your products. So you know, your products go into specific categories, because it's logical for them to go into the categories that they're in. Well, you want to stack your content the exact same way. So again, you would, for the WordPress category URL, you can set up three one redirects from the category URLs to the category pages on your money site, your Shopify site, or ecommerce site. But then in the actual blog posts themselves, as I said, you want to have you want to any posts that you place in a product category, and likewise, a content category on the blog. You want to link to both the products within that category and the category page itself, not both at the same time all the time. What I'm saying is you do want to switch up your internal linking strategy somewhat to were sometimes only into the category page, sometimes you're linking to a product or two within that same category. And it really just depends on what the content is about. But in that case, I wouldn't link to all 10 baby products individually. I mean, you could, it wouldn't hurt anything. Because as long as they're all still in the same category, it's still going to pass some juice. But what we teach in the mastermind, and I know I can't get too deep into this at all his specific ways to do internal linking now, especially within silo structure, tight silo structures, that can get really, really good results. So again, I would recommend it. What you don't do though, is cross-post from within one category to another with internal links, if it makes sense to do so from a reader or viewer standpoint, for strictly SEO purposes, you don't want to cross-link from the within the same post to other categories or other products within other categories. If you're going to for the users benefit, then nofollow those links as a nofollow tag or attribute to those links, okay.

Marco: Back to a nod or heads of the network Empire again, brilliancy still works like crazy. So if you work bottom-up so that your blog posts are pushing up that top-level category, just say you think I think about it this way you going, you're going after the top of the pyramid, but what holds the top of that pyramid is all the work that you did on the bottom. So pushing from the bottom up, you pushing up that top-level category, your top market level keyword, and all of the work that you do to push that top-level category up is going to carry everything up along it as up as the top market level category begins to climb up in the SERPs. it'll pull everything along so it'll have the effect that he's looking for, if he doesn't, right, but where he can get the most value from this is if he joins the mastermind and comes to comes and listens to what we've been doing. As far as internal linking in concerned.

Bradley: Yeah, we've only got five minutes left. So I'm going to skip that last part of the question. It looks like Adam dropped a link for the art.

Adam: I just want to say real quick if anyone else is interested in this, we did a webinar. This was a couple of years ago now with Scott Scanlon and curation suite and he talked a lot he had some great info about content curation so on the content side, go check that out. Unfortunately, we can't recommend the tool itself. Right now, I've been hearing some issues with people not being responded to but watch the webinar for the content information, how to generate content. There are some great ideas. Yeah.

Does Hiding An Adress On A GMB Listing Affect Citations?

Alright, so then this one says, Is there a way to use all the all of the products without giving away your full address for privacy reasons? And can we change address easily? Does that affect citations and everything else? I set up my Google business with full address but chose to hide it then did citations using just the part of Google address that does show like city-state zip? Yeah, I mean,

yes, and no. If it's best to be able to use the full address, there's no question. But if you for whatever reason you absolutely want to hide the street address, then what I would recommend is on every time that you create a citation that you don't include the street address you as long as you keep them consistent, right and as long as the name is unique, you know if it's if it's a name that can be ambiguous aided with others. In other words, if there is another business with a similar name, that is in close proximity to you, and you try to just get away with city-state, zip, name, city, state, zip and phone number and then obviously URL, then that can cause and regulation, right, that can get muddy the waters a bit for both your business as well as your competitors business that has a similar name, and can cause both of you guys to have issues with ranking or getting results. So but as long as it's unique, a unique name and you've got you know, like I said unique phone number unique web address, then then you can get away with that.

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Although it's still his best to give it more data than less data, so again, I would recommend that you know, if if, if at all possible, just use the address. Remember, most of the places that you're going to be publishing the address aren't really going to get it's free for SEO purposes, right? So you're not going to get a lot of eyeballs to it, which is going to reveal like for people to come knocking at your door pissed off or whatever like it's not I mean, you shouldn't really have to worry about that in my opinion. But you know, like I said, as long as you stay consistent and you don't have a common type name that will and cause ambiguous ation with another type of business which would hurt both of you, not just you. Does that make sense? Then you can get away with that but more data is better than fewer data in that case. Okay.

All right. This is the last question guys unfortunately, we're not going to be able to get to the rest of them.

Warning To PressCable's PR Syndication Network Posting To PBN Junk Sites

He says You guys rock I want to add a few things to the conversation in case you can help someone Bradley mentioned a few times I press cable has a lot of PBN type junk sites in their PR syndication network. I've posted a few prs recently and they appear to have gotten worse. You know, unfortunately, some some some of the pbn disk or a press release distribution services are more worried about inflating their distribution numbers than they are about the quality of the distribution sites. And that's unfortunate. I can't comment on it anymore Just because I haven't used them in quite some time. I'm happy with my providers. So you can now verify a Bing places maps listing based on your verified GMB listing. Bing Yahoo still covers about 30% of search if we believe the public statements are probably worth doing for all properties. No, I agree. I absolutely agree.

Verify Bing Places Based On Verified GMB Listing

You know, I'm even using Bing Ads and a couple of businesses that are my own business for one but also for a couple of other businesses because there is traffic and is not nearly as much as Google guys, but Bing Ads work and same thing I imagined with search but or excuse me, organic stuff and local stuff is being ads when you Run Bing Ads. They appear on Bing, Yahoo, and AOL Who the hell still uses AOL as a browser. But they do they appear there too. And I do get traffic from there and the clicks are cheaper than they are for Google PPC as well.

Hernan: Dude, specifically for your demographic for the stuff that you're doing with the land stuff that is a slam dunk because it's exactly the demographic that you want to target.

Bradley: So the older demographic, you me, hey, well, browsers. Yeah, I didn't want to say it. But uh, yeah, yeah. That's funny.

What Are The Benefits Of Using RYS Drive Stack?

Man, Marco. If you got 30 more seconds. Let's cover this other one. Just because I think that's a perfect ending question. What is the main reason people use an RYS drive stack is it only to help

Marco: No, you stop it right there, power, hour wherever you want it to go. Has nothing to do with it with a GMB. It has nothing to do with anything. You want it to be the GMB in be it. The
what he called the GMB, the business site, your money site, a tier-one branded property wherever you want the power to go. That's where you direct power. And that's where it goes. That's right. That's why you use it. And the power that you're going to push behind that is going to end up wherever you've connected it. That's why. So just we're going to talk about this next week. And it's at five o'clock. So we do have to wrap it up, guys, but I'm just going to point this out really quick because this is the four-year-old case study from a poorly built syndication or drive stack that I built on my own the day that Marco revealed this strategy to me, and I always show this but the reason why is because it just goes to show you, I built a drive stack to push the power to the G site of a dry stack, right. And you can see that it's four years later because this is the day that it was published. You can see it's also one of the properties in that stack that all I did was took the same Drive files from the RYS stack and embedded them into a wordpress. com post for

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From my you know Bradley better dot WordPress com and that you can see the day it was published it was Saturday, May 16, 2015. And I'm ranking number one for Virginia SEO, SEO Virginia, Virginia SEO agency like multiple variations of that keyword and have been for four years over four years now.

When all we did like the primary, the focal point of where we were pushing the where I was pushing the juice with this particular drive stack was the G site. And you can see that that's what's ranking. We've learned or you know, Marco probably already knew this but what we you can push the juice of an RSRYS Drive stacked anywhere you want it to go. If you want it to be a GMB map listing, it'll be a GMA map, listen, you want it to push you a money site. It can be a money site, it can be a web to auto property, a tier-one branded entity, it can be anything the G site, obviously, it can be anywhere that you want to push. It just depends on where you want and that's when you go to order a stack. It says specifically, what is your primary target URL, and that's what you want to push it to

So yeah, but I don't know if it works. It doesn't work. Yeah, shoot, shoot come next week to see how it doesn't work. Yeah. Yeah, I can't work it can if it does work. And if it does work, Google can shut it down and anytime, right?

The world could end tomorrow. So let's all go hide under the bed. Alright, well, thanks, everybody for being here. We do have a mastermind webinar tomorrow. So we'll see you guys in the mastermind on that. Otherwise, we'll see you guys next week. Thanks, everybody. All right.

Always pitch fest.

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Is Local SEO Dead?

By April

 

In Hump Day Hangouts episode 247, one participant asked if local SEO is dead.

The exact question was:

Hey guys loving your hangouts thanks so much! But I'm a bit worried is local seo dead now? in the previous humpdays you said to stay out of the GMB and even client gmbs are too risky to edit now and that organic rankings are mostly just all directory sites now. so if we cant confidently approach a client and offer to edit and optimize their GMB to rank it and cant rank their own site either cause its only directory sites ranking, what is their left to do? what are we suppose to sell them? just PPC services? If so, can the battleplan help me with that? thanks!

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Is Having Multiple Syndication Networks, Drive Stacks And GSite Enough To Get Decent Trust Flow And Domain Authority In Ranking For National Keywords?

By April

 

In episode 247 of our weekly Hump Day Hangouts, one participant asked if having multiple syndication networks, drive stacks and GSite is enough to get decent trust flow and domain authority in ranking for national keywords.

The exact question was:

I'm trying to rank for national keywords. Will ordering multiple syndication networks as well as drive stacks+gsite be enough to give me decent Trust Flow and Domain Authority? Or, will I have to use other link building tactics?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 248

By April

Click on the video above to watch Episode 248 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: As we are live, and I am not looking at the screen, so welcome everybody to Hump Day Hangouts Episode 248. Today is the seventh of August 2019. And hopefully, this is coming through, okay, if you guys can leave a note on the page, tell us you're here say, Adam, we hear you, or Adam, stop talking something like that. We're dealing with the new technology for streaming this stuff as we had to ditch the old method, but we're still streaming on YouTube and on the Hump Day Hangouts page. So with that said, just leave a note and we are going to say hello to everyone real quick. So, guys, oh, man, this is messing me up. I'm used to a different order. But we're going to start with Bradley. Bradley. How are you doing, man?

Bradley: All right. Let me figure out how to unlock. Okay, I think I think that worked. Can you confirm? All right. So yeah, this is we're trying zoom meetings for the first time, streamed directly to YouTube guys, and it's a little bit funky getting it started. And looks like Chris is joining twice. So anyway, it's going to take us a little bit of time to get used to it. We've been using Hangouts since Hangouts was released. When was like what 2013 or 14. So I'm going to it's a bit of a learning curve, but besides that, we'll figure it out. You guys have to deal with it. And I'm good. I'm here. Can you hear all right everything, Adam?

Hernan: And he's cool.

Adam: Yep. I was just checking the audio on the page. And we're good.

Bradley: Alright, cool, guys. So yeah, but other than that, I'm good. Excited to be here. Moving on.

Adam: All right. Cool. Well, Hernan, you're up next. How are you doing, buddy?

Hernan: I might, Hey, what's up everybody? Hey, these are man from the internet. And I'm just really excited to be here. Really excited to be on Zoom. And really excited to be on Hump Day Hangouts. And really excited for POFU Live 2019 that's coming. We have some really cool stuff coming up. We got some really cool speakers coming up. And it's going to be pretty epic. It's gonna be pretty epic. I'm pumped for that. So thank you guys for being here.

Adam: Definitely, you know her non-touchstone I want to say real quick. First of all, if you haven't grabbed your ticket yet go pofulive.com, grab them. haven't updated the page yet. We just confirmed ours depends on how you look at it. We'll call it the fourth guest speaker, Kathryn Jones, the creator, and owner of CF Design School. If you haven't yet go check out her stuff. But she's going to be talking and she's got a ton of great experiences going to be sharing with us. You know, she started a business on her own as grown it into a seven-figure business with a team. Just a great human being and a lot of business growth over the past couple of years. She's going to be sharing with us. So with that said, let's get back to talking to everybody. Marco How you doing, man?

Marco: I was talking to a muted mic. Oh, no. Good shit. And I'm really looking forward to POFU Live. POFU for those of you who don't know, is how we do the do we do? Otherwise known as Position of Fuck you. It's where you want to get to? How do you get there? Well, we consider ourselves helpers. on your path to POFU. This is the start Hump Day hangouts is the start of the path. Some of you are people that we know that constantly come here for information, you go apply it in your business, we've known people to grow businesses from simply being in Hump Day Hangouts. And if that's their POFU, that's fine. But the path also includes the membership areas that we have, where we share a whole lot more information than what we would generally share in public, what we share in public is generally things that are there known in or should be known in SEO circles around the web. It's not a great secret, it's just we sometimes put our own spin on it. But the place to really grow your business and to really get that detailed information. And that extra hot sauce that I used to do that I do would be in our Semantic Mastery Mastermind. Anyway, I'm excited to be here. I'm liking this new way that we're doing this with Zoom. I love Zoom. been using it for a while. And I'm seeing that even in the video feed that it just looks awesome. Real crisp, sharp. So yeah, let's do this.

Adam: Nice. Alright, last but certainly not least, Chris, how are you doing?

Chris: Doing? Good. Super good to be here.

Adam: Good deal. What's one personal development thing you think you might be talking about at POFU Live? I'm putting you on the spot here.

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Chris: Oh, I'm really not sure about that yet. Like, I have a couple of really good ideas that might change some people's lives. But I've nailed it completely down yet. So like that's, I'm going to be working on those things. next couple of weeks.

Adam: Cool. Yeah. And I put Chris on the spot. And what he said that sounds like a big claim. But I totally back it up. We did talk a little bit yesterday about some stuff we're planning with Semantic Mastery and how we're going about that. And things we're doing to make our lives easier, make business better and make things better for customers, people watching this show people buy things from us, etc. Members, Chris has got a lot of really good ideas and stuff that's been put to work in other places and brought a lot of success. And I know he gave a great talk last year and believe is going to be sharing some killer stuff this year.

So on top of that, just wanted to say real quick before we get into the questions, you guys if you're new to Semantic Mastery. Thanks for watching us here as we're getting started with Zoom. And this is the place to be if you want to get your questions answered digital marketing if you want to be talking about how to get clients how to prospect. If you got questions about the funnel, maybe you got questions about paid ads, you've got questions about anything like that, ask us and if we don't know, we will definitely point you in the right direction. But beyond that, you know, a question we get is okay, well, where do I start with Semantic Mastery? Well, this is the place to start. Come back here. Join us each week. If you can't join us live, you can always ask your questions, you just go to https://semanticmastery.com/hdquestions catch the replay. But we love it. When you join live. We'd like having the interaction. We like knowing what's going on with you hearing about the success or issues you're having just like we share. But then after that going and grabbing the Battle Plan. All right. And you can find out more about that at https://www.battleplan.semanticmastery.com. It's all about getting easy, repeatable results. All right, we put a lot of work and effort into that's got real-world experience and ways to get results in there. Just go over there, check it out. Great way to get started with us. And then when you're ready to take things up a few notches, whether you either want to start a digital marketing business, whether you're a solo printer, and you want to have an agency or maybe you're a business owner, and you're looking you know to grow this side of things and you realize you need to at least understand if not do some of this stuff yourself or build the team behind it. Come join us in the mastermind and you can find out more about that at https://mastermind.semanticmastery.com. And last but certainly not least, if you'd like to save some time and money and you know, doing stuff kind of ties you up so to speak, you know getting stuff done for you is a great way to both save time and money whether you're again you're doing it for clients, you're doing it for yourself, but head over to MGYB.co for your done for you digital marketing, SEO needs stuff like syndication networks, RYS drive stacks, press releases, link embeds, everything, whatever you need. And if it's not there, let us know. And we'll look into adding it. All right, we're certainly growing that out and want to provide as much as we can for you guys. So with that said, Is there anything else that you guys want to touch on before we dive into questions?

Bradley: No, not at the moment.

Adam: Alright. Well, if that's it, let's, let's do this.

Bradley: Alright, so first, let me figure out how to share the damn screen.

Hernan: The little sharp button, green button.

Bradley: I know that. Let's see if I can hear the whole screen. All right, and then I do I need to lock it on me too. I think I do. See?

Adam: Yeah, we're seeing your whole entire desktop.

Bradley: Right. So if I see it on you. Yeah, you're good. Now it should be the whole screen. Correct. I've got

Adam: your whole desktop and yeah, it's locked on you. Okay.

Bradley: So I should hide in the windows and tabs that I don't want anything to show? Is that what you're saying? Yeah, yeah.

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Bradley: All right. Let's zoom in on this a little bit. Okay, cool. So we're going to start with some very long questions. Some very long questions from dawn Stevens.

How To Rank A Real Estate GMB Listing In Suburb And City?

So all right, real quick, a shout out to Don that's great. I lived in Africa man for like, seven years. So I saw this got excited. I'll be flying into Syracuse actually here in like a month. So anyway, so let's get everyone. I'm from Syracuse. And I'm hoping to sign new clients. I have a question about GMB. Google My Business I've read over and over again, strategies to get into the three-pack. I still have so many questions. Maybe someone can help two questions. My client is in real estate, in what is considered a suburb of a bigger city. I can rank her in the suburb but it's so difficult with the city. Correct? Yeah, it typically is, especially in real estate. There is so much competition in her office addresses in the suburb, not the city. How can I have her ranking? Both the realtors who are ranking the city all have offices in the city, so this makes it difficult Plus, it's a crazy house. Some realtors don't even claim their business and their rank higher ranked than my client. Some of the unfinished profiles, hardly any photos, etc. We are posting regularly adding new pics and having a link campaign for Google Maps, including content and blogging with a Google Map embedded frustrating to do all this work and not have her ranked well. Yeah, and Don, that's part of the problem with GMB is because it went so hyper local, local as of July of 2018. So over a year now, when the mobile index first out or mobile-first index really took over was it went hyper-local in that people like it's proximity is one of the biggest proximity to from the searcher to the actual business location is one of the biggest ranking factors for maps. There are ways to overcome that. But it does require a lot of work, especially in the real estate industry. Well, I wouldn't say that necessarily just for maps, but for organic rankings. It's tough to rank in the real estate industry too, because like if you're trying to rank in the organic section, because you're typically fighting against very high authority type very aged domains like century 21 long and foster weichert, you know, and then also like a lot of the directory style sites now or property listing sites like Zillow and Redfin and Trulia and all that kind of stuff. So it's very difficult to rank organically, but as far as the GMB stuff, the maps ranking in proximity issue is what you're running into, for the most part, Marco, we can talk a lot more about this, we have a program called local GSB pro that can teach you how to overcome some of those proximity issues. But it does require quite a bit of work. It's not something that you can do really overnight, especially without having a without being having the physical location actually in the city that you're trying to rank. So it's going to be difficult. Marco would say? You're muted. Can everybody else hear me because

Marco: I got it, I couldn't find my unmute button, it did the thing change on me. But yeah, the problem that he's running into is proximity. And that's what he has to overcome anything. If he thinks he's done a whole lot of work to try to overcome, he hasn't even started cuz I don't see any mentioned about drive stack, plus d side in here, I don't see anything, I don't see anything about siloed of the different things that we teach both in local GMB Pro. And in RYS Academy Reloaded, @ID, the whole entity has now what he's trying to do is accomplish it backward. It's difficult enough to get it to bleed to get enough trust and authority to get to bleed from the main city into the suburb. And you know, the way that we do it, and the way that we teach it, that that's difficult enough because you don't have a presence in the suburb, for to trigger proximity. So what you're trying to do is overcome proximity with activity, relevance, trust, and authority, right? The Art of ART, trying to override everything but that but it has to be so much that you can actually take down all of these people whom Google already considered relevant for the search that they answer the query, let's say for example, plumber, a whatever city or city whatever, plumber. And that's what Google displays you trying to overcome all that. I remember, when he posted this question, I'm going to tell them to post it here, because I wanted to address it. The problem is that this is backward, right? You going from a suburb to a big city, where there's a lot of competition and in that in that big city.

So there's a couple of things that you can do, you can try and get an “office in the city” and get verified there. And then the suburb can be the main office, and then you can have an office in the city or backward. And then you can start relating that way between the city office and the main office or the main office in the city in the suburb, and then additional suburbs, you could do it that way. Right, what I call the spoke, where you relate the spokes, all around that where you're pushing all of that power, relevance, activity, relevance, trust, and authority. That's how that's just a start. Because we do press releases, we do link building, we're doing embed runs, we add depth and breadth to the drive stack and Gsite. We do a lot of things in on on the GMB, not just the post but on the site, and how we silo the posts, and how we're doing press releases. Now, it all adds up into a whole bunch of power when you push it with link building. And when you run embeds and you do link building, but it all has to be put together in a way where all of that power is going to carry through all of those hubs or that link stream. So that it powers up whatever that final piece is. And add to that the fact that I was just talking to Rob and he just pointed out that if you're looking for example, at something like Indianapolis plumber, Google is now showing Google guaranteed above the feedback, right in zero position. That's what you're seeing now, in mobile. So you have to scroll through that, then it's Google ads. And then it's the three pack. And so it's not just overcoming you can get in the three pack with enough power. But how do you overcome? How do you get people to now scroll down all the way to the map pack to make that call to you? And you know it to get into the organic search, where you have to overcome all of these as Bradley mentioned, Angie's List, Yelp and all of these other really powerful players in the niche you overcome, come them with power. And as I've mentioned before, in order to push that much power, your client is going to have to have really big pockets like it like the rest of these people do. Or you're going to have to be willing to do all that work. And I hope that all of that work that you're doing can pay off a lot of times. It's not even worth it.

Bradley: Yeah, I would agree with that. I mean, it's I think we still probably your best bet is what Marco said, in this case, would be to get a second office or location, so to speak. And you know, you there are ways that you can kind of, you know, you can still get them, it's not as easy as it used to be. But you can still get additional locations. And you know, in the case of like what Marco saying, especially when you're going from a suburb to a big city, that's even harder than going from a big city to a suburb. In other words, if your primary location was in a big city, then it's easier to overcome that proximity issue by pushing into a suburb, right, a smaller adjacent area than then vice versa. And so, you know, there's there are a lot of things that you could do, though, is it worth it? I don't know, it depends on the budget. You know, like Marco said, there's obviously the dry, foundational stuff that we're going to do anyway, right, which would be like the drive stack plus g site movie called theme mirroring, if you've got a website, you can do silos, and you could have location-based silos that are with what we call geo posts, which are essentially optimized for the areas that you're trying to target in and try to build depth to that silo, do properly to silo in internal linking. And in mirror, all of that through a drug stack of G site, press release, siloed stacking, which we just covered recently. So there's a ton of stuff that you can do. But again, it's a lot. It's an uphill battle, there's no doubt. And it depends on how big their budget is, and how long they're willing to wait. Right? If they want to speed the process. They need to spend more money, right, so that you can do more of this in a shorter period of time. If you know and that's that again, a lot of the times it's just very difficult to do. It's not that you can't do it, but it depends on like, Is it going to be worth it? Are you getting enough to make it worth all that effort? You know that we can't answer that for you. That's something you have to answer for yourself. So but right now still probably the easiest thing to do would be to just get another location if you can. You know another secure GMB verified GMB.

What's The Landing Page To Use For A Crowdsearch Campaign For A Real Estate GMB Page?

So the next question was, the second question going to start a crowd search campaign for her GMB page and not sure if the destination for should be the GMB page and the client's website. If you're using actual crowd search, I would recommend you don't do either. Because you know, those are bots guys and through commercial IPS, it's not something I would recommend unless it's been significantly overhauled since the last time I use it. I wouldn't recommend sending it directly to a money site for sure. And probably not to a GMB page either. If you send that stuff through referral sources like Facebook and Twitter and stuff like that, and that's different, that can still have a little bit of an effect, but it's still very insignificant compared to how it used to be. So you know, I would recommend that you, you would actually buy traffic, which you can do from Google ads and Bing Ads and even Facebook ads where you can buy real traffic to engage with your primary website. And even to the GMB if you wanted. You could Google you can actually buy traffic and clicks to your GMB right in your GMB website, your maps URL, that kind of stuff. And that way you're buying real estate targeted traffic that's going to count Google is not going to count. It just kind of ignores it's not that it's going to be you know, toxic, but it kind of ignores these search and click bots or CT spam bots, what I call these right-click through spambots because it understands that the algorithm can spot that stuff out immediately. Right? It's instant, it's algorithmic. So I don't recommend doing that. If you're going to be using those CT spam bots, then I would recommend that you do that through like referral based sources and do it out at like, you know, tier three, two, tier two or tier two, tier two tier-one but not directly to your money site. Because honestly, I don't think it's wise to do that anymore. And in fact, I just don't think it gets counted at all, but I'm afraid that it could also raise red flags. So I stopped doing that a long time ago because you can buy real traffic for with from real targeted audience for inexpensive, right? So yes, Google Search Ads. Hold on, guys. Google search ads are obviously expensive. Bing search ads are typically considerably cheaper. Plus Facebook, which Hernan can speak about, but also YouTube ads, and you can also buy traffic from display ads, you know, may not convert all that well, but it will still give you more targeted and relevant traffic. So Hernan What do you say about Facebook?

Hernan: Yeah, that's actually a good point, Bradley, because I don't remember how much you would end up paying for credit or whatever on crowd search or these type of search traffic. But um, you know, for a local area, for a metropolitan area, you can get chip, you can get clicks for maybe 10 cents a click, you know, real click, like a real actual person, go into, let's say, an article on your website, right from Facebook. And this will be local IPS, because you can be as local as you want in there. So these will be local IPS, that are going through Facebook, right, which is a completely 100% valid source, or you can send them to your tier one links, right, GMB or whatever. And this will be the local IPS, local people going from mobile, going from desktop like actually behaving like a real human being word, right? Because they are real human beings. And they can be really, really cheap. So you can spend like five bucks a day, or three bucks a day on a landing page for you type of campaign on Facebook. And you know, you can actually get traffic initially right off the bat, to your client or to your own assets while you wait for SEO to kick in. And so I think that's, you know, combining the immediacy and the speed of PPC with you know, the longevity of SEO, I think it's the best of both worlds. And it doesn't have to be expensive, you know, just take a little bit of the top, or whatever the time is paying you and invest that back into Google PPC, or even Google tough to call or pay per call or you know, that type of stuff that will give the your your client traction off the bat. Or you can do Facebook lead ads, which are working really well right now. And it will give your plan attraction off the bat, which will buy you time to do the SEO with peace of mind, you know?

Bradley: Yeah. Anybody else wants to comment on that? Okay, I thought Marco would jump in, but he looks muted again.

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So I'm going to move on. So yeah, as far as a, I don't recommend using crowd search or any spambots. But guys, honestly, for tier four, your primary asset, your digital asset, I wouldn't do that. You know, again, you can use it to push out a like tier three to tier two, that kind of stuff. But I really don't recommend you going direct to your money site. With that, we stopped suggest that many well at least two years ago, if not longer. For that reason. So you're better off just buying real, real traffic. And you can do that it's inexpensive, there several different options, you can combine options, too.

How Do You Link A Google Sheet To Another Property?

Bradley: So all right fences up, he says Good day, gents. Thanks for this form to get real-world answers that work. I'm confused. How do you point a Google Sheet to another property, I have a syndication network and I want to put in a Google Sheet then point it to either the business site or to a G site, but not sure how to point it. Well. Remember, when we say point, we just mean add links within the sheet. Right? It can be anchor text links, or just naked URLs, and make them hyperlink to the property that you want to push to. And now your sheet becomes a, you know, a tear or a link, right that you can then do additional stuff to, as far as point you know, to point to a business site, for example, dot business I site, which would be a GMB website, you would just point you know, put links within the Google Sheet to that business site. But for G site, you can either put a link directly to it, but you could also embed it, which is you know, kind of like RYS drive stack stuff, right, you could embed it in the G site. So there are multiple ways to do it. But typically, you're going to link to it. But you know, you can, you can do embeds by, you know, embedding the actual sheet in various web properties. But you can also put links within the sheet to the properties that you're trying to push power to and both of those or do both, really, you know, embed it and put links within the sheet because now you create that picture and picture that, that double mirror effect, right? When you put two mirrors together and you look into them, what happens it gets smaller and smaller and smaller, right and good. It's almost like a never-ending tunnel. That's what we do with the iframe stalking. And that's, that's how you can handle that. Marco, do you want to comment on that?

Marco: No, that was that was perfect.

Bradley: Okay. Anybody else? Just asking guys.

Do You Think Google Will Consider An Exact Match Domain Optimized Because People Are Searching For Such Terms?

Alright, so next Gordon says, Hey, guys, your help on and Hump Day is very, very much appreciated. I had previously asked a question about using a partial match domain, like toplocalplumber.com for a local lead gen site. Thanks for your helpful answer. I would like to better understand a couple of things. That one you said to stay away from exact match domains. But since some people might search using the phrase top local plumber, Google might consider an optimized domain. Might Google consider it an optimized domain and raise a red flag? First of all, No, not really. I mean, top local plumber, yes, that that could be you know, an exact match on a local level, in my opinion, would be or through my experience, is it would be like, top local plumber plus city now that would be more of an exact match domain, then top local plumber, which is more general, right? Because when we're talking about especially on a local level, and we're talking about it exact match domain, we're talking like I used to build sites with exact match domains because it worked incredibly well. Right. So for example, I would say, you know, plumberFairfaxVA.com, or Fairfaxplumber.com or something like that might be what i targeted. But what I recommend is not doing that now talk local plumber that, you know, that's a partial match. domain name, in my opinion, even though some people may search for it, it's not the normal, like keyword type search that people are going to be targeting for finding a plumber with local intent, you know, or trying to find a local plumber, excuse me, because most of the time they're going to enter in at least for desktop, they're going to enter in an actual location modifier. So just keep that in mind. I mean, yeah, top local plumber, I could see how you would think of that as an exact match domain. But I think of that as more of a partial match domain. Okay.

Is It Safe To Optimize The URL For The Inner City Pages For A Domain With The Niche Name In It?

Number two, if you have the niche in the domain name as just mentioned, is it safe to optimize the URL for the for inner-city pages to contain the specific niche again, like for example, toplocalplumber.com/Dallas/plumber or toplocalplumber.com. That's Austin dash plumber? Or would you be? Or would repeating the niche be a Google red flag trigger? Yeah, I wouldn't do that because you don't want to have the keyword repeat multiple times and the URL if you can help it. So why not just use the slug for the city name instead? Right, You don't need to add the that Dallas dash plumber, or Austin dash plumber, if its top local plumber, plumbers already been declared in the domain, right? So I would just use Dallas or Austin, you know, set up the category you are the slugs that way. Right. So the the URL itself, right you the category might be Dallas plumber, or Austin plumber, right or might be categories or pages, but you can still optimize or edit the slug or the URL, the permalink for that category to remove the plumber, right so that the name of the slug or excuse me the page or the category, in that case, could still contain plumber. But I would edit the URL to make it shorter more succinct and omit plumber so that you're not repeating it again and again. Because chances are, you're going to end up having it, especially if those are categories or top-level pages. If you're going to be placing any posts underneath of that right? Then you'd also probably end up repeating similar terms in that slug, right for that for the post title or post permalink, for example. Or if it's a child page, for example, depending on how you structured your silo, right, whether it's a complex silo or simple silo. So just remember, I always Now guys, I always recommend trying to keep your URL so short and succinct to the point as possible. And you don't have to repeat a bunch of keywords. In fact, I recommend it. Anybody else wants to comment on that before for moving on?

Hernan: Yeah, I wanted to add something that you said that resonated real, you know, really big with me the fact that you don't need to, like Google right now is intelligent enough. Like for instance, I don't know the search for a local plumber in your area, or how to unplug a toilet, whatever that is. And there's a high chance that a website like BuzzFeed will come by, right. And the reality is that they combine not because of how, like of course when they're when they're writing an article when they're putting together an article on their website. They're aiming for each rank on Google, right. That's why they will have keywords and LSI type of keywords on their headlines and on comment on the paragraphs and whatnot. But they're not as adamant as having it on, you know, at every step of the of the article, like on the URL on the first on the headline on the h2 h3 like bold, underline, you know, italics, that type stuff, I think that Google is like much more intelligent. And right now that it can understand that if your website is about plumbing, and you have a schema about the area that you want to rank about, and then you mentioned it a couple of times on the text naturally, I think that you have a high chance of ranking for that keyword. And the reality is that people as Bradley was saying, people will not be searching for a plumber, Virginia, out of that query, there will be hundreds and thousands of potential, you know, queries that people can come up with, right. And all you need to do is to go into Google Search Console and see all of the impressions that your website God based on the queries that you're ranking for. So there are millions of variations, you know, so going after that and be more natural about the URL structure and more natural about how people, you know, speak in the articles and whatnot. And then using all of the other stuff that Bradley and Marco were mentioning, like, you know, schema on the website, and then maybe an RYS stack, or whatever that is, I think that will help you rank. But you know, Google is like, I think it's, you know, it's machine learning is advanced enough so that he will understand the topic about your website, without you having to expressly say it and put it in a way that's unnatural, even in the URLs, right, because nobody will type it, nobody will go in and type localplumber.com/Dallas/bestplumberinDallas, right? Nobody will type in that like people will search for something and they might type in bestplumberindallas.com or something like that. So I think that maybe we need to go back and relax yourself a little bit in terms of, you know, over-optimizing the keywords over there. So

Bradley: Yeah, I've made the comment that you don't have to hit hit hit Google over the head anymore like you used to. Right? You know, in fact, if you do, you can trigger you can bring the quality score down for your page or your ranking score as good as Marco calls it. And it actually can hurt the entire site, not just the individual page.

Hernan: Yeah. And that also provides a good point with it, which is like your site, like a page of your website can rank for hundreds of keywords, right? So you don't need to optimize a page for a keyword, right? Because at the end of the day, nobody will be typing in that exact keyword, like maybe some people will, but most people will search like all over the place. So that same page, provided that your content is long enough that you added enough, you know enough another side that you have schema and whatnot, will run for hundreds of keywords, if not thousands, you know, so have that in mind.

Marco: Yeah, the problem with having the keyword in the URL multiple times is that you usually end up over-optimizing that that's where you that's, that's the entire problem. Now it's her Nan said, you can run a petition, but people aren't really looking for the exact thing that you think the person is looking for. But the main issue here is that then on on-page, you have to be really careful about how you're going to write how are you going to approach this so that you don't keep saying plumber, plumber, or a plumber, city, city, plumber, plumber, city, city plumber, plumber, like we used to do back in the day. That's how we used to optimize, back in 2004 2005. It just repeated as many times as possible until Google ranked it get as many links as possible until Google ranked it. It was that simple. It's not that simple anymore. Because of the over-optimization issue where the where you run into quality, right, Google will gauge user experience. And it'll gauge the quality of your page. And it'll weigh that against all others. Now, here's the caveat. If all others are doing it, then by all means you have to do but and I think this runs into the next question, sorry, you need to check and see what the company what the competition is doing, and how they're doing it so that you can decide what it is that you need to do to top them. Yeah.

Bradley: Yeah, there was actually we, I don't know, do we still do CORA reports and MGYB? Marco used to provide that

Marco: I think we do. Let me check. I'll check and get back to you.

Bradley: Okay. So, Gordon, I'm going to start answering your question, because it's still similar about on-page optimization. And Marco would correct me or chime in and Monday says, By the way, for a multi-city local lead gen site, when using one inner page per city, do I understand correctly that you should use each major keyword and an h tag or a heading tagged paragraph title? And then optimize for all the other keywords you want to target throughout the content and each of those city pages? And what is the maximum amount of age tags you can use on a page before Google thinks or spam? Alright, so first of all, you know, you don't need to do that. Because as Hernando said, the ranking the Google understands natural language patterns now and can understand the intent of a page now and like the meaning Believe it or not, like through artificial intelligence and rank brain and things like that it can actually understand the meaning of a page. So where we used to optimize by frequency of words or word phrases, right, it was that's how we used to optimize it, we would look at keyword density as it as a determination of how well a page was optimized because Google would use Word frequency, like as a way to determine how well or what a page was about, but it doesn't do that anymore. At least not to agree to at least not entirely, in fact, it will actually use Word frequency as an over-optimization sign, you know what I'm saying? Like, if you continually hit the same word, phrase, or phrase, you know, phrase over and over and over again, and typically keywords or phrases, right there keyword phrases, not singular words, then that can actually be a negative thing, right? It can actually, like I said, lower the ranking score of the page, and actually cause problems. So you don't need to highlight all those in a bunch of different age tags, the better way to write, and we've been doing this, and I've been doing this, especially for years, it's been is really to figure out what your top-level terms are. So the broadest of keywords that you want to rank for, and perhaps put those in a couple of H tags, just the broadest of terms, and then you can work in the long-tail terms into the actual content, right, and what and so the broadest of terms, especially if you can break it down into almost like categories within the page. Right. So we talked about silo structure and creating pages that are optimized for keywords and things like that. And in the years ago, you know, prior to one of the panda updates, one of the many, we used to suggest that you would have a separate page or post optimized for a singular keyword. And you would string those together into silo format, or, you know, silo structure that would kind of all in with internal linking, and everything would push up and push link equity and link juice and keyword theming and all of that up through the siloed. To help you rank the broader of terms, the more competitive terms. However, you know, many years ago, I'd say 2014 timeframe, we found that was actually causing more problems. And one of the better ways to do it now is optimized a longer content page that you can actually break down, like individual keyword themes in a hierarchy, the structure almost, that would go into separate paragraphs or sections. And age tags Make sense? There, right? So because those are heading tags, so it makes sense to break down a page into almost categories of content, right. And if you're going to use a longer-form content, guys, that's where something like a table of contents

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at the top of the page or you know, that that uses jump links could actually link down. And that creates internal linking within the page within a singular page, right. And that's very, very powerful. But the idea here is to just pick your top-level keywords that you're trying to optimize for. And if it's already being if a page is going to be dedicated to a city page, a city, you don't need to keep working the city turn into all of those H tags. Now, you want to just focus on the topical keywords, or the service keywords, right. But you know, if it's for a plumber, for example, you're going to be talking about different services. So you don't need to keep working, you know, Water Heater Repair plus city and Drain Cleaning plus city and, you know, Emergency Plumbing plus city and all of your H tags, because the page is going to be optimized for the city anyways. So you can work on just now more natural language patterns and talk about breaking the content down into sections that are specific to the different types of products or services that you're going to be promoting. And then use longer tail keywords Eva knows just, you know, the paragraph parts of those sections to kind of reinforce the theme of that section if that makes sense. And remember, if you're going to use longer-form content, which is what we recommend, instead of creating multiple pages, within a particular silo, each being optimized for one keyword, you can accomplish all this with one page now. And then, you know, like I said, with a table of contents and jump links, it's very, very powerful. So Marco, what were you gonna say?

Marco: I was going to say that yes, we still have Cora. Okay. And it's still in MGYB Cora just had their I posted the link on the page. And as far as this, this is where Cora comes in especially handy because then you can go and see exactly what your top 10 competitors are. But however many you want to insert what they're doing to rank for that keyword, you'll have all of this correlation of data that you can apply to see if you can go or how far that'll take you towards taking on the competition, you're still going to need either entity, your entity has to be right, your own page has to be right. syndication network for entity again, drive stack, press releases as long as the press releases don't care. And honestly, guys, if you think that I mean go your way we use press releases, like crazy. And then link building into all of that and embed runs with link building, we link build to everything and we stop at the drive stack plus Gsite. And then it all the wave just carry through to wherever it's intended, whether it's a GMB post or the website, and we'll link below to that also. Or if we wanted to carry over to the money site. We don't build links to the money site, because we don't need to, we don't have to anymore. But as far as getting there and like how many h1 tags are okay, generally it's one. But if your competition is ranking with three, then when in Rome do as the Romans do, you're going to have three h1, you're going to exactly follow the patterns, so that you can mimic the competition and Googlebot will take you into that competition and then start weighing other factors to see how far up in this ranking chain you can go. There you go.

What Are The Benefits Of Buying MGYB YouTube Video Embeds?

So Mohamad's up, what's up Mohamad long time, buddy. He says, Hey, guys, what's the use case of buying MGYB YouTube video embeds? Is it just so the videos can get organic views by the embeds and the video will be ranked higher on YouTube? Well, it's an SEO signal, buying embeds and you can still brute force stuff, you know, with those SEO signals and embeds. And I've talked about this in the past. And I think some people misinterpreted what I was saying said, but what I prefer to do is running embed campaign at the same time that I'm running an engagement campaign, right? Because just like you stated, don't get me wrong, guys, you still can just use flat out SEO signals and get results with videos like you can hammer them with links, you can hammer them with embeds. And that's all you do. But my point is, is if you take a video, then you get 10,000 embeds for a video. And the video has 36 views. You know, that's clearly a signal that it's being that the embeds were done for SEO purposes, is it going to hurt the video? No, at least I've never had an actual video penalize. I hear that some people have but I've actually never had one penalize. But is it going to rank better it very well could with a with proper relevancy being embedded in the right places, you know, done on age network and that kind of stuff, it could still help. But I want it to be a more natural, or to look or appear to be more natural. So whenever I do an embed campaign, first of all, I do a smaller embed campaign on videos, for example, and then I'll drive traffic in like views, I'll increase the view count and not with spambots. Guys, I buy YouTube ads, which means I'm buying real views from a real audience. Google knows the real because they're real users, right. And Google's delivering my video as an ad to people and they're going to, they're going to view it whether they like it or not, they're still going to going to register as a view from a targeted audience, a real audience. And so if I'm going to do a big embed cape blast on a video, that I'm at the same time, I'm going to buy views, using Google ads for video, right, and so that way, then that's kind of a perfect storm. Now you've got the now let's say you get 10,000 embeds, which I wouldn't start with that I would start with something smaller, like, you know, 5000 embeds or 2000 embeds, but then I would set up a video view campaign using in-stream ads, see that the user can't, you know, if you use that video discovery ad and somebody has to click on it, in order for the viewer, to for the video to start. And that would register as a view. But with an industry mad, it's going to play in in front of other videos, you know, you guys are all familiar with in-stream ads, right? The pre-roll ads that play on YouTube. So people are going to be exposed to and it's going to count as a view regardless of whether they wanted to see it or not. So you can buy targeted view. So I would start with something like, especially if I'm going to do an embed campaign that's not on a drip schedule.

Let's say I'm going to order 2000 embeds. And it's going to be done in a week or five days or something like that, then I might do a $10 a day video ad campaign. So that I can get a lot of because views are cheap guys, you can get views for you know, six or eight cents of you and sometimes even a lot lower. So I would spend like $10 a day during that week that the embed campaign is being completed so that I could get my view count up to thousands of views, the same time that I'm getting thousands of embeds. Does that make sense? And that together is going to help the video to rank so much better. Well, first of all, YouTube, yes, I don't find it hard to rank in YouTube, at least for most of the stuff that I'm targeting, I find it more a lot more difficult to right now for videos is in Google itself. But again, that same that those same strategies will work for ranking and YouTube and ranking in Google as well. It just seems like for Google, you need to have more of those signals, which are again, engagement signal guys are probably one of the biggest ranking factors, if not the well, they are the biggest ranking factor for YouTube. And we know that because we've ranked videos on pure engagement signals without any manipulate SEO, you know, manipulated SEO signals. In other words, no manufactured any SEO signals. Whenever you have a lot of engagement to a video, there will be natural SEO signals that occur to the video such as people will share it comment like on it, share it via social media link to it from sources, if it's you know, if it's getting a shit ton of views, like real engagement, like viral type engagement, there will be some natural SEO signals that are going to accrue. But I'm talking about manufactured SEO signals. So I'll let some other people just jump in on this. But as far as the YouTube video embeds, yes, that is an SEO signal that can help a video to rank both in YouTube and in Google. But I always recommend that you implement that the same time that you're also doing an engagement campaign. And Mohammed, I know that you're familiar with how to run YouTube ads, because you've been in the mastermind, so anybody wants to comment on that?

Marco: Yeah, here's, here's the thing about YouTube, it's a 100% neural network, that means it's AI 24/7, right? There's really the human interaction that takes place is just they have human moderators going through and seeing any of the red flags that the neural networks put up. I haven't like I haven't gone back and tested enough and YouTube to see if there are two or three separate neural networks that are active in YouTube, which would, which means two or three separate algorithms at play in YouTube. Now I personally, I love it, that it's a neural network. Because that means that if you just overpower the math, if you can figure out the math, and then overpower the math, then it doesn't matter how you're doing, you just overpowering the math. And so you can take it you can totally fake it with embed, with embed runs, it just has to be done. Right. Fortunately, we have Dadea with multiple embed network their ad with multiple embedded works, they're relevant. They're relevant. This is echoing somebody needs to mute, it was turned on, I got him.

Alright. So he's built a network it we talked about this three, four years ago, we were talking about how to build it out and set it up, how to link build to it, so that it powers up. And so he's got millions of web 2.0 and places where he can embed, and it's all relevant. And it's and it's niche related. And then he knows exactly how to link build into it to push power along to your YouTube channel, to your YouTube video, to your playlist. wherever it is that you want to go. The packages were just added into MGYB.co. So if you're going to take advantage of whether you want a Kickstarter package, whether you want the medium kit or whether you want that that natural boost, where you just really want to boost it up. Yeah, Daddea knows what he's doing. Yeah. And that what that does is it delivers it in reverse if pushes it so that you get the neural network to take notice. Rather than getting visits into it, to get the neural network to take notice just two different ways of achieving the same purpose. I'm not saying that you don't go by YouTube views, because you should, you should get that that mix in there of real people acting like like real people, because Google is going to follow that person, all the way through to the final decision that the person makes, which is whether to buy or not give you information or not, which is what you're really looking for. If at the end, you're not set up properly, to close that person in whatever way it is that you set the goal, then you're fucked anyway, you because you're doing it wrong, if you're not gonna, if they end up on that page, and nobody finishes the whatever it is that you've set for it, whether it's a contact list, whether it's clicked the call, whatever it is, then you're done anyway. And so if you do both, you do both so that you send clear signals to whatever algorithms and neural networks are at work within YouTube. Yeah.

Bradley: Also, I just, by the way, Mohamed, go into our SEO tutorial script, the free Facebook group and take a look at the post that Dadea just recently posted about embeds. And he was talking about I'm just doing GMB embeds. But he's got you know, hard data there that shows you know how well the embeds do work. And I agree with Marco you can do it one way or the other, which is what I was saying you can still brute force and SEO like with SEO signals to get a video to rank. I just prefer to do a combination of both at the same time, and that it seems to work really well. You know, so you can do it both ways, though. All right. We got we're running out of time. So I'm going to try to roll to the next couple blazed eight.

What's The Best Way To Learn Syndication Academy 2.0 If You're New To It?

Okay, says just joined a syndication Academy to Dotto and I was wondering if you can tell me the best way to go through the training. The reason I asked that I was watching a video and Brad started talking about tier one, tier two, and so on. And then I went back and said, Remember when we covered this while showing images of webrings? Now I don't remember this because I didn't see those videos. So there must be in order to watch the training. So it makes sense. Any advice is much appreciated. Thanks. Yeah. So, you know, I would recommend going through the training modules first. There's the one like I would go through the way and I should have logged into the middle

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Adam: Actually, if you want me to share my screen. Yeah, please. Um, let's see, I cannot start screen share while the other participant is sharing.

Bradley: Well, let me stop my screen share then.

Adam: The program. Okay, go ahead, man. I'm gonna All right. I'll let you talk through it. But it's specifically down towards the bottom, but I'll just kind of go through it if you want. Do you want to talk through it? Or I can?

Bradley: Yeah, well, also. Yeah, man, go. No, you go ahead and talk to it since you've got it open.

Adam: Yeah, no worries. I mean, just to go quickly, obviously, I forgot whoever was asking the question. But and this is what you'll see. And if you know, if you're not a member of Syndication Academy, this is what it looks like behind the scenes, for part of the training at least. And then we have the private community on top of that, but Home tab, here is what you'll see when you log in, just start at the top and work your way down here. Because as you know, we add Syndication Academy as we updated to version 2.0. We, as we've added, we added instructions in here about what to do. So of course, you want to watch some of the intros about the user interface updates, how to join the Facebook group. And then in here, we have, you know, please follow the training in order to note that the updates module is where any updates will be posted. And if this is your first time inside, you might want to watch those first, and then go through the rest of the training, just so you're aware of any changes that have happened. And that it would be over here, when you go into the training, you can see that there are the updates, and then you have the normal remainder of all of this training along with the bonuses.

Bradley: Yeah, and so if you just want to click into go up real quick and click on the update section, you'll see that there were updates through there, guys, and the dates are in there, and that kind of stuff. And also, if you go back through to the actual main core modules to whenever there was an update that was recorded about a specific, you know, property, for example, and like this, set up the accounts or anything like that, anytime there was an update that was discussed in a webinar, then that part of the update was cut out, and then actually put into the proper place in the training modules as well. And, you know, we tried to stay on top of that. So again, I totally agree, go through the updates and watch them because it will then go through the regular training on a case by case basis, or excuse me, the regular modules. And that way, you'll be familiar with certain parts that if you get to it, it doesn't look the same or it's not jiving with when you're doing your build-out. If it's not jiving with what you're seeing in the video, you'll know that that was probably already covered in an update. And again, if the update section for that wasn't actually added into the training modules right next to it above or below it, then it will be in the update section. So all you gotta do is check that often as you go through the regular training modules. If you come across something that just doesn't look right, just go to check the training the updates module, and just scroll through the titles, you'll see I tried to clearly identify the titles with the update was about so that it made it easy for that. So remember, there's a lot of moving parts to a syndication network, which is why we recommend that you buy them from us from the from our store because it's a lot of work. And you'll see that when you're going through all the training, but I perfectly, you know, encourage you to go through the training and understand how to build the networks and all of that anyways. And, you know, there's a lot of parts to it. So that's why there's a lot of updates too. Okay?

Hernan: Can I add something real quick is that I've been through a lot of digital training, and I'm not going to say that Bradley's is one of the most organized types of training that you could possibly find online. But it is. like no kidding, this training is set up specifically so that you could get a completely untrained virtual assistant from whatever in the world. And by the end of it, you will have a full-on Super proficient syndication network builder. And that that goes to that goes to show you the level of detail and the level of I would say the organization that Bradley puts into every piece of training that he puts out. And, you know, I personally think I'm a big fan of Bradley training, being his partner because the level of organization that it has its second to none, and I've done a lot of training digital training specifically during, you know, my lifetime and my career as a digital marketer. So, you know, it's there. It's there, believe me.

Should YOu Web 2.0 Links To Boost The Power Of Once-Per-Week Blog Post and MGYB Press Release?

Bradley: Awesome. Thanks, man. Alright, guys, we're gonna I'm gonna answer two more questions. So Tommy's, and then Kyle's, and we're going to wrap it up, because I've got to leave here, right at five just about so we're gonna try to roll through these rather quickly. Tommy says if I write one blog post per week, and buy one press release from MGYB to point at each blog post and do this ongoing monthly for my client, how often should I buy the web 2.0 blast to power up all of these when it comes to time to submit my new posts? For this follow-up, a blast to I also include all the original blog posts in my order that were hit with the first web 2.0 blast, so they get hit a second time. Okay. So first of all, I wouldn't recommend that you are you submit your blog post URLs for the link building, you would want to submit the press release URLs, right. And if you go back to it's in Syndication Academy, we just showed the Syndication Academy dashboard. Hopefully, you guys were seeing Adam screen, I don't know if I had unlocked the video for my site or not. But um, it also in the MGYB store, I think the last one that we did, if you go to MGYB.co/store/webinar, which we need to link to that in the header, guys if it's not in the navigation bar of the MGYB Store. The last webinar that we did was on PR stacking, PR press release SEO and PR stalking, you can't find it there, just go to our YouTube channel, go to the Semantic Mastery YouTube channel and type it or you can just go to Google or our YouTube and just go to regular search and type in press release SEO and PR stacking, you'll find our video, it's right there, you know, one of the top few videos. So click on that and watch it. And it'll tell you exactly how to stack PR is press releases using that silo strategy that we're that I was talking about. And in that, if that's the case, you don't need to constantly add new, you know that you can continue building depth to the silo and that's perfectly fine. But when you work when you do add bio, purchase a link building package to power up the press releases, you don't have to keep link building to the press releases that have already had PR or excuse me links built to them. Because if you're doing the linking strategy, linking together correctly stalking through a silo fashion, then it's all going to flow through anyways. So it's not necessarily it's not necessary to do that. So I would rather do more frequent smaller link building packages to like, let's say you did it every other month. Let's say you were doing bi-weekly press releases blog posts, plus press releases, right? So yeah, be two per month, let's just use that as an example. Then I would rather do every two months, order a link building package to the four press releases that have been published in those two months. And then two months later, order another smaller link package to the next for press releases. And if you chain them all together properly, it's all going to flow to where you want it to flow anyways, which is exactly what we've been teaching. Okay.

So, and that, Bradley, just for the record, we do have a link on the MGYB.co page to the latest webinar. And on the webinar page. There's a link to the previous webinars. So everything is available.

Beautiful. Okay, good. Thank you. And like I said, Guys if you ever missing anything like that, you can always go to our YouTube channel because it's live on our channel too.

How Do You Silo Internal Links?

So I said the last one guys, and then we got to wrap it up with Kyle says. love your show, guys. And super appreciate you do this every week. And you're welcome. Cali says my questions when it comes to internal linking silos? Do you recommend to a linking up and down the tiers of the silo example tier one pages link up to the main page? And the main page also links back down to the tier one pages etc? Or do you recommend only linking up to the silo also? Yes, so first of all, because we're at a time, so for us to that please don't give my methodology ally understand. I'm just going to say link up like that. That's the better way to do it. I would not be linking, you know, though, in and out because it does, it doesn't seem natural that way, in my opinion. And, you know, we've talked a lot about this in the mastermind, especially recently. And Marco went over this in great detail, but the short answer is linked up. Okay. Second, the second part of this question is also if you have multiple silos, do you recommend keeping the internal linking separate between silos? Yes, absolutely. Now, four users per for visitors and for navigational purposes, right, it makes sense sometimes to link to from one silo to another, but just nofollow those links, guys doesn't mean you can't link between silos, just make sure that you're stopping the flow of PageRank. Right. So how do you do that with a nofollow link. So you know, we prefer not linking between silos where possible, but sometimes it makes sense to do so. And we don't want to restrict visitors, you know, the the the flow or behavior flow of a visitor where it makes sense to direct into other pages, for example, in a silo for like, service paid like service. businesses and such, a lot of times there'll be a Contact Us link that will link to a Contact Us page, which is not part of the silo, doesn't mean you can't use a Contact Us link in your articles or your supporting posts or whatever is any part of the siloed just means no, follow it. Right. So that you're not passing you're not bleeding, the theme of your silo. Does that make sense? So you can link between silos guys, you just make sure that you know, following those links, okay. All right. I think we're done.

All right. You want more join the mastermind?

More or less moral of that story. All right, everybody. Thanks for being here. We will see you guys next week. We do have a mastermind webinar tomorrow. So I will see you guys there for that as well. Thanks, guys. Bye, guys.

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