How Do You Make A GMB Page Visible From Page 3 To Page 1?

By April


In the 282nd episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to make a GMB page visible from page 3 to page 1.

The exact question was:

Hi guys. Can you tell me what exactly I need from you to give my site the push it needs to make it to take it from the top of page 3 to page 1. It's for a local service and I'm looking to dominate my local market. I was looking at the shield, is that right? Same question for my GMB page, what do you recommend to make it more visible?

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Should You Change All Citations And Social Profiles First Before Changing A GMB Page Name?

By April

In Semantic Mastery's weekly Hump Day Hangouts episode 278, one viewer asked if one should change all citations and social profiles before changing a GMB page name.

The exact question was:

Hello there! A client really wants/needs to change the name of his GMB, should we change the name in all the citations and social profiles first as to reduce the risk of the GMB getting banned?

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Will There Be An NAP Issue If The Client’s YouTube Channel Name Is Different From Its Website?

By April


In episode 278 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if there will be an NAP issue if the client's YouTube channel name is different from its website.

The exact question was:

If time allows. I have a client who has a different name on their YouTube channel than website. The main site is an agency and the YouTube is luxury agency The picture is consistent with other social media properties. Is that a problem?

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Why Do You SEO For Local And Not Focus On Ads Where You Have More Control Over Keywords?

By April


In episode 277 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked why SEO for local and not focus on ads where you can have more control over keywords.

The exact question was:

I don't understand the use of ranking websites for local. I run Google Ads (with GMB location extension activated in Google Ads) for local plumbing clients. I've ranked multiple websites organically nr 1 and GMB's organically nr 1. I would guess that about 5% of traffic comes from my nr 1 organically ranked websites, about 15% from GMB organic rankings and the rest from the ads and GMB linked to the ads. You can target so much more kw's with ads than organic. You will never show in the 3-pack for the variety of kw's you can target in G Ads. So why SEO for local? Why not only focus on ads where you have so much more control over your kw's?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 277

By April

Click on the video above to watch Episode 277 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Welcome to Hump Day Hangouts, Episode 277, where we talk about maybe some we have a drink. It's almost five o'clock here. So now, we'll maybe do that on one coming up. But Welcome, everybody. We're going to say hi, real quick, we got a couple short announcements, and then we're going to get into it. We've got a long list of questions. And just for those of us joining us for the first time, I want to let you know too, we really appreciate your questions. If you can keep it to one question, we understand some are multi part. But today we have like, somebody put in like six long questions. We're not going to be able to get to all of those, but we will try to answer what we can we just want to make sure we give everyone a chance. So we'll touch on that again. But again, we appreciate your questions. Please come and ask but you know, just be respectful of everyone else and make sure make room for them. So with that said, Bradley, how you doing today?

Bradley: I'm good, man. If we wouldn't have been talking about beer I wouldn't be so thirsty right now.

Yeah, this is good.

I'll share with everyone since it's topical. We were talking about it you know everything on everyone's minds coronavirus, and then hearing the news reports that Corona you know, the beer is taking a sales hit, you know, it's just kind of one of those like mind blowing things that that's actually a result of this. So, yeah, how stupid can people be there? They're concerned about drinking Corona beer. They've associated it with the corona virus and poor Corona.

Adam: Oh, let's see next on here Hernan. How you doing man? It's what coming up on winter time for you. I guess it's fall now.

Hernan: Yeah, it's actually fall. We're getting too fall. But today's like still in the past. It is been hot as hell outside. So it's been good, man. And everything is good and excited to be here.

Adam: Nice. Nice. Marco, how about you? How's the weather?

Marco: Groundhog Day you see it? I ain't got to tell you about it. You see it. This is what it's like, every day every morning, 365. Sometimes it rains, sometimes it doesn't. But it's always warm in Costa Rica. So stay away. I want you here. I don't want your Corona. Only Corona one is in my fridge and I actually do have a couple of Corona in the fridge

Yeah, no it's antibodies I'm building up yeah there you go I just clean or get drunk so that's what you call an ambiguous to Corona entity, man. Chris, how are you doing man?

yeah then good still like cold here I mean like it's not freezing but like you still need to pull over

yeah actually like it colder weather is like really hot summers always giving me brain fog and I'm really unproductive so not sure what to say to the others here for good you're where you should be then so man I do get the same way when it gets hot just like yeah man that is not my jam. So

go guys real quick before we get into it, just wanted to say if you're joining us here for the first time, that's awesome. We really do appreciate it. Please ask your questions, you can always catch the replay on YouTube, which you can go head over and subscribe. You can find the link down below or just go to YouTube, or slash see slash Semantic Mastery and subscribe. Stay up to date. Because we understand sometimes you can't make it live. But all of these are recording go up on our YouTube channel. Also, if you're an agency owner or a consultant, like us, and you want to get more clients, you want to grow your revenue and you'd like to scale your team then you should be are already into x your agency or Double Your Agency, you can go over and check that out at two extra And we know a lot of people find us and they're looking for and getting great advice for SEO. But if you want the step by step, Battle Plan, then guess where you should go it's step by step processes for everything from new websites, eighth websites, YouTube channels, so much more. So head over, grab that and you can find the links off to the right if you're joining us live.

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And real quick for anyone who is live. If you guys can do some typing for me, I saw that somebody on there said that there are some issues with redirects and using the chat on the hump day hangouts page, you guys can let me know if it's working okay for you or not. We'd love some more feedback. So want to make sure that that's working smoothly for free one chat box is not working again or something. I just had some issues somebody was saying they were having issues with redirects, but it's working in incognito. So I just want to see if it's one person or many.

And then last but not least, we've got some information coming out about some really cool updates with mg y Where you can get done for you services for syndication networks, hardware stacks, and of course SEO shield, which we had a killer deal going on last week. A lot of people took advantage of that, but there's some new great stuff coming out with that and I believe Marco even with the link shortener, there's some potential updates coming right.

Yeah, what we're trying to because someone mentioned it last week. Having a custom domain, although people use Bitly people use rebranding people use all kinds of a in Twitter, they use all kinds of shorteners. And it doesn't really matter. And in fact, because of the strength of our shortener, it actually enhances everything that you're doing to the point that the shortened link, right, whatever it short with, it can rank for that keyword and take up more real estate and inserts, which is actually what you're looking for. You want people as much as to cover as much of the real estate as possible so that you have a greater chance of people clicking on whatever project it is that you're doing.

And before we get to questions, I'd like to make a quick announcement because anyone who donated to the charity, got access to all of the webinars and everything. If you haven't, then please send an email. Right, you got you guys. I'll post it all on the page. And I'll be doing an update webinar probably in May because I promise one, because I showed the land solutions that work and how it's going and all of a sudden they just blew up and started appearing on the first page like everywhere.

Yeah, getting national attention we're getting form fills from all over the US. So it's pretty interesting what's happening. And without really all of the power that I thought it would be necessary to get this to where it is right now where on the next push. I'm expecting it to land top three in for the top level category, which is the top market level that everyone wants. I'll tell every cell and fast and then state Bradley just show me this morning where it's appearing in Virginia. Yeah, you son of a bitch. It's out of touch. I can't control the monster man. Once it's gone, guys. I can't help it.

Yeah, well, I got the knowledge panel now which is pretty impressive considering I really haven't done a lot of SEO work that has been just through exactly what we've been teaching which is that entity like guys I haven't even been doing link building to the alpha land realty project I did one link building package when I first got the DR stack delivered month you know I'll shit damn near a year ago now well at least nine months ago and I did one link building package that's it other than that I've just published in press releases for properties that I have for sale haven't done any other sort of SEO work whatsoever and I've got the knowledge panel now for sale down pat fast Virginia which means you know, my brand has been fully associated with that keyword which is super powerful. And again guys that's doing nothing other than what we teach about solidifying, validating the entity period. Entity-based worry less SEO is what this is all about. That's what my update in May or June. I don't know when because I want to do press on the stack and then I want to do a link building. I'll put do an embed stack and a link building one and see what happened. What kind of madness that gets us into.

So it's coming, guys, if you donated, you'll have all of the replays are available and you will have access to that the upcoming webinar. And if you haven't donated it, there's always a good time, right? This is no better time like now to go and donate and get access to everything and including the upcoming update webinar. So there you go.

Awesome. Awesome. Two more quick things. I'm gonna have Bradley, I got a question for you. And then from there, we can go to questions, but I want to remind everybody, we still got early access pricing for POFU Live tickets, I believe we have 19 spots, maybe 20 remaining, but the prices are going to go up for too long. So grab those if you want to come if you want to find out more about that you can find out at kofu But it's basically finding out about all of this stuff. But doing it over two to three days. I highly recommend you grab the VIP ticket we've priced it to make it easily accessible from the main ticket. It's not a big bump in price. We just want to cover the costs get you together with everyone else a day early.

We have a lot of fun last year we went go karting that was blast had a beer, some food and just get together and you know, in a kind of relaxed environment, have some fun you can get to know everyone and then go into the event. You know, and it's a small group you already kind of know each other. You're familiar with each other and go in there and really get the most out of that. So like I said, check it out at POFU Live if you'd like to join us can be last weekend in Boston, or last weekend in September in Boston. will have a bunch more details coming but go grab that And then Bradley, you just updated the Double Your Agency training right if I know we're going long here, can you in like 60 seconds just real quick. tell people what the training was about?

Yeah, well, this week it was about embeds and link building, which is how to power up the entity, the Semantic Mastery way, which is beautiful. And so what's really important here is that we like I just mentioned about how all I'm doing all I've done for Alpha Realty. lt is entity based SEO and I haven't even been doing the external stuff because I drive most traffic to it via direct mail, and Google ads and also organic rankings now. So because I'm doing well, I haven't really done a lot of SEO to it. But it's ranking. And what I discovered today was we're in the 2xyour results section of the Double Your Agency training. So there's three total parts – 2xyourr pipeline, 2xyour results, which that's the section we're in now. And then it's 2xyour business which is what we're going to be going to in two weeks.

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And so the first three topics covered in this module, which is the 2xyour results was number one, the SEO shield. That was week one, which is the foundation of everything we do guys like it's it's absolutely the foundation now and that's how you solidify the entity right? Number two is content marketing. It's just how you start to build relevancy, both topical and or location, relevancy if it's for a local project. So content marketing is how you start to fuel up the entity like power it up with content and build the relevancy and now three as external link building and embeds, like what we do to the SEO shield to power it up. And I'm telling you guys, it's a three step process. There's a lot of components to those three steps, but it's a three step process. And the fourth step being pushing relevant traffic into the entity which kind of is like throwing jet fuel on the fire. And we're going to talk about that next week. My whole point is I've got several projects I'm working on right now that all I'm doing it's paint by numbers guys exactly what we're teaching and to 2xyouragency for the 2xyourresults part of it. SEO shield, content marketing, power up the entity, run relevant traffic into it, you'll get results period and the story. It's paint by numbers. There's not there is no competition out there that you cannot overcome with this method, Period. End of story. Marco, do you want to comment on that?

Marco: Dude, I don't even take into account the competition. I don't look at it. I don't bother. I don't care if we can go up against Amazon go up against anyone. And so I just don't bother anybody I do. Mike I let them worry about me because this guy is the top guy in in nationwide for this is in trouble and he doesn't even know it. Because it's coming into it's going to hit. You're already seeing it with really that last power push that we usually do to get it in there. It hasn't even been done. So it's just gonna be mad. Simple and simple doesn't mean easy, right? We try to make it simple, so that people can follow everything and get there and get the same results that we get. It's not easy. It's a lot of work. There's a lot of things involved. We have a whole team that works behind all this to accomplish all of this all of the different steps. But once it's done, it's just keeping it up and and doing your your link building cycles the way that you're supposed to your press releases, and it's done. It's a done deal. It's crazy how simple this is, and how people despite the proof that we can provide because I'm sharing results in our group.

Despite that there's still sell it. That doesn't work. Yeah. Don't leave your lying eyes because it's an optical illusion, the results that you're seeing terps that's not true either, right? So I will just leave it at that. Let's go to the questions, guys. It doesn't work. If you want to see how it doesn't work, come and get our stuff and anything else guys, or can we get any question?

Let's do it.

All right, there we go. Tell me when you see my screen. Got it? Okay. We can see it. Yeah. So that's what I was talking about. If you look at selling and fast, Virginia, it's popping knowledge panel now number one position. And you can see my brand is associated with that search term. It's even showing up and suggesting related searches. Guys, that's what you want, you know, powerful that is when somebody a prospect starts typing a generic keyword into search and a brand appears how powerful that is. So it's incredible how much traffic I get from from that. It's insane. And guys, I haven't done anything other than what we teach. I have an SEO shield. I did one batch of link building to it and ever since then all I've done is run relevant traffic into the entity. And it just took time is just a matter of time and I'm already popping for knowledge panel now push this competitor out who had been number one for months. So it's um, it's impressive, guys. I can't thank Marco and my team enough for making it so easy to repeat and get results. It's just not fair. It's just not fair.

Alright, so let's get into question.

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How To Make A Domain Mapping In Amazon Web Services (AWS)?

Dustin. Hey, guys, how do you? Yeah, okay, that's it. Hey, guys, how do you make a domain mapping with AWS Amazon cloud so my websites gets hosted on Amazon, just go to YouTube. You can do it with CloudFlare. Probably the easiest way to do it is through CloudFlare. But just go to YouTube and search not directly on our channel, because I don't think we have any public training about that. And the training that I did on that was probably is probably three years old now. And it's likely that it may, I don't know, it might not have changed, but just go to YouTube and search domain mapping cloud, Amazon HTML site or something like that, right. And just playing around, you'll find somebody that's good with a tutorial for that. It's, it's fairly simple. I use CloudFlare to do that. But you can also use Amazon route 53, which is their DNS service inside of AWS console. You can do it with Amazon route 53. And what's interesting about Amazon route 53, by the way, is when you set it up that way, it gives you what's called a dynamic IP, the IP for your site will change. If Well, if you're hosting if you're hosting in Amazon, but if you're just pointing How do you make a domain mapping so my website gets hosted on Amazon.

Yeah, if you're using Amazon to host, then it's a dynamic IP, which is it's interesting because at the IP changes, years ago, we had talked about building a PB ends, well, kind of like PB ends, but essentially buffer sites using Amazon ht HTML pages hosted an s3 buckets, but using Amazon route 53, to set up subdomains for a particular domain, and you have just multiple, like, essentially, we create a bunch of pages and sub domains, but they would each have dynamic IPS. So it would, it wouldn't look like all of them coming from like links from the same domain would be coming from different IPS, if that makes sense because they were different sub domains. And you'd go check them in an IP checker. And if you refresh the screen, it wouldn't always be a new IP, but often when you would refresh the screen, it would be a whole new IP. And it was it was a great way when when we were still using a lot of pbn stuff to get IP diversity into your link building. But again, I don't do that anymore. We don't need to the SEO shield is all we need to do. And and that is link building, and it works. But yeah, just go check YouTube, you'll find somebody to teach you how to do that. It's not that difficult.

Why Do You SEO For Local And Not Focus On Ads Where You Have More Control Over Keywords?

jp says I don't understand. Okay, this is a good question. I don't understand the use of ranking websites for local. I run Google Ads with GMB location extension activated and Google ads for local plumbing clients, I ranked multiple websites organically number one and GMBs organically number one, I would guess that about 5% of traffic comes from my number one organically ranked websites and about 15 from organic GMB organic rankings and the rest come from ads and GMB linked to the ads. You can target so much more keywords with ads and organic you will never show in the three pack for the variety of keywords you can target in Google ads. Well that's not necessarily true you can depending on how much work you put into it. You can write for variety of keywords and you can also rank for outside of your immediate area like you can with ads. I know what you mean when you run a location extension with the GMB. That's how you can get beat that proximity filter right away. Right? There's no question. If you have the top quality score, or a high quality score that Trumps your competitors, then that's how you will typically get in the number one position in the ads, you know, the number one ads position in the maps three pack or in the expanded maps.

And there's no question that that's a great way to expand your service area very quickly and overcome that proximity issue. However, we do know a way of overcoming that proximity issue organically, which is the local GMB pro method. So it's not that you can't do it. It's just it does require a lot more work than just paying Google to get placed there. That said, you say that you would guess that about 5% of your traffic comes from organic rankings and 15% from organic or maps rankings. But you said that you would guess you know, I would recommend you know, looking at your analytics deep diving in that to see if that is the case. And it may be for your particular industry, plumbing, I don't do plumbing, SEO. I mean, it happened to pass. But I, you know, most of the industries that I work in I've proven time and again, that maps rankings produce the most leads for most of the services that I, you know, provide most of the industries that I provide services to. And organic rankings have recently for whatever reason started to produce more than they have in the past.

And I don't know why that is because they're pushed even further down on the page now than ever. But for some reason or another, I'm getting more traffic through organic rankings that I have in recent years. And I'm not sure exactly why that is, except for maybe the fact that the maps filter has you know, the proximity issue has reduced the maps footprint and your organic rankings are taking are kind of filling in where the maps used to produce results. Now, it's organic, so maybe that's why but I think it varies by any industry, you know, because there are a lot of statistics out there that state. And again, I'm sure it's going to vary by industry. But there are a lot of statistics out there that state that organic rankings get organic listings, period maps or organic, get so much more click throughs than paid. And so just and I'm going to ask Marco and other others to comment on this in a minute, but I just pulled this up for organic first page search statistics on higher visibility calm, and this is stats for 2020. And it talks about right here 70. And this doesn't mention local specifically, but it says 70 to 80% of all searches, searchers ignore paid ads and focus only on organic results. So again, I'm not disputing what you say is the result of your marketing campaigns. But what I'm telling you is by it probably varies by industry, and through my own projects. I've proven over and over and over again through data that we generate far many more leads for the like tree service industry.

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For example, at far less cost than we do using, we generate far more leads at using SEO and maps SEO, that at far less cost than we do using Google ads. So again, I you know, I'm, I'm not trying to dispute what you're saying. I'm just saying that I think there it's going to vary depending on industry and project. Comments, guys. I absolutely agree that it's going to depend entirely, not only on on the industry, and how people are used to seeing whatever it is or the results that they're seeing. It also depends on how much effort you put into your your SEO and your maps versus how much effort you put into ads. So if you think that s that SEO and ads aren't going to bring you the results, because you're guessing that 20% is coming from that and all of your efforts actually know that 8020 rule 80% of your effort goes into ads, then that's going to show in that presented. I've seen it differently also. And we have them especially in the plumbing niche, we had the DC plumber example, where once we trigger that map pack, the phone went, what they went nuts is map pack and it's also organic he gets organic traffic, you have to remember the press releases also bring traffic to one will branded will also bring some traffic, right your social media and how much effort goes goes in there. So the idea here is that you don't focus all of your energies on one source of traffic is one change can bring that 80% to half and then what do you do, but if you focus like you mentioned in other Hump Day Hangouts and holistic marketing when you take an overall approach to what this is a gang, you're actually driving several traffic funnels, not concentrating all your efforts in one.

I think you're going to see much better results. I'm also seeing it in the morning, by the way, I'm working California and in New York with attorney in those two places and it's man, the map pack in those and it's whatever we target, right because we could target in the GMB. Any keywords that we want or any keyword set or any we can silo it, it's what we do. And we it's how we link it together. It's how we get that those keywords to pop up. And you know, you get into the thousands of keywords that way and not only in in GM, bn and insights, but it starts showing up in Search Console on what you're getting impressions for, and the average position where you're getting impressions where if you improve the average position, you start seeing crazy CTR and so all of these factors combined our matter.

He is seeing his numbers from his efforts, which is fine, that's the way you want to do it. If you think that you can get the most bang for your buck out of it. And then by all means me I'd rather not go up against for example Amazon and pay for ads against Amazon I'd rather hit them organically and do my damage there because I I'm seeing crazy results from that case study also seeing results from the land solutions network, right the cell and fast case study. So all of these things that we do, what we give you is is is it's like you're giving us giving us data from from what your efforts are from what you're getting. So we give you data from what we see and not to say the one or the other is wrong it's just different approaches to the the different niches that we're after.

Yeah, I just one more comment on that. Like for example, why I like SEO better than ads and I run ads guys for a lot of stuff. My alpha land Realty, for example, I generate a ton of traffic through ads, and I do it for clients too. But my my point is kind of like what Marco said like, let's say you've got $1,000 a month budget period for any type of marketing, whether it's Google ads or SEO or whatever. If you're running $1,000 a month in Google ads and Google Ads only, that's, that's great. You can target you know, whatever your keywords are and your locations. But if you want to expand into new areas and target new keywords, you still only have that thousand dollar a month budget. So you've got to rob Peter to pay Paul. In other words, you've got to pull money from existing campaigns, or ad groups, whatever you've got running, to push into different areas, if that's what you're limited to is, let's just say that that's, you know, again, hypothetically, you're limited to that, that thousand dollars a month, whereas with SEO, the thousand dollars a month can go towards content marketing, and link building and such and target, different keywords, different locations. And once the content is there, and it's producing, it's your ranking and you're producing leads from that content. You can redirect those funds to the next location, the next set of keywords, because that's already producing. And it's just a matter of maintaining it then with through our methods, you can maintain organic rankings through just link building and such to the SEO shield and the entity. So my point is, you can take that same thousand dollars and continue to expand keywords and locations area, right. So service area and continually grow with that same thousand dollars per month. Whereas with Google ads, if you're at full capacity for your budget, you can't grow into other areas without spending more money or taking money from an already producing campaign to redirect to those areas. That makes sense. So that's what I like, you know, when you stop paying Google, you stop generating leads. That's the problem with Google Ads there. I mean, again, I guys, I love Google ads. I love them. But I don't you know, I still always recommend to clients, that we start an SEO campaign and that we only use Google ads to supplement until the SEO is producing the results that we desire.

Okay. Anyways, good question. Or good? Great question.

This is a very long, like, it looks like it's only six questions, but if you get into it, there's like, eight questions in this one alone. So what I'm going to do is I'm going to go through the first number three numbers here, and then the rest of them will have to be, you know, come join the mastermind, if you want consultation, that's what it's for. Like, you know, you can ask these kind of questions and mastermind but this is a lot of damn questions. We're not going to have time for all of these unless we get through everything else and then we'll come back. We appreciate you coming and asking questions, though. I do appreciate that. So should I include the author and each post I publish? You can, it's not necessary. My blogger, I tend to have her do it, because she's a prolific blogger who's been blogging for years for me now. So she's got quite the author status. But you know, that's not necessary. It's just a matter of preference.

Which page in the silo structure should get the most backlinks? Well, if you understand silo structure doesn't matter which page because if you have your interlinking done correctly, your internal linking throughout the silo, the anywhere you point links to at within that silo is going to benefit the entire silo. Right? That's if you understand silo structure and how to interlink correctly properly within a silo, then there's no one page that should get any more links than any other because it doesn't matter. You could take the last post in in the silo and inject all your links there and it's going to flow up through every post in the silo and up to the top level page. So, you know, it really doesn't, it's not important as to which page gets the most links. If you've got your silo structure and internal linking done properly. I can tell him which page gets the most length. None of the pages on your website should get linked. None. Absolutely not. You should not be link building to your money site. That's what your SEO shield is for.

Now through your SEO shield, you can push into each one of your market level categories. Or you can push into the supporting post for your categories, which whichever way you decide to do it, and you can cycle that what I call a link building cycle, which will you change it up, sometimes you go into the pole sometimes into the category, maybe you'll go somewhere else where you know, tier one, and push through there. But everything should take place through that dry stack and G site and maybe even tier one branded because they can handle it. But if you get caught building to your website, a lot of bad things can happen. That guy we stay away from the top level domain for that reason, because we don't want to trigger any of those nasty little things that can pop up and get you in and kill everything that you've been trying to do so know the answer to that is none none on your website. Learn how to how to cycle your link building through the SEO shield how to add depth and breadth to that drive second Gsite and you're going to get much better results with protection to be correct.

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So the next question was, what do you think about? What do you think of this dummy silo for niche site? 1000 posts, for example, in the site all under the main domain, which is also the homepage, no categories, no tags, no sub folders, and the homepage links to all of the posts up to the last 1000 posts. Is this good for a silo? Now, for a couple reasons.

The number one is, well, if you were linking From the homepage, to all 1000 posts, first of all, that would be one hell of a menu, or one hell of a linked list. It would be kind of ugly for like user experience and everything. And number two is if any one of those individual posts link back to the homepage, which is really what you'd want to do anyways, that would be reciprocal link, it would kill the value of that silo. So my point is, I wouldn't do that. If I were going to if I were going to do it, first of all, I you know, having a one category website is fine, that's perfectly fine. But you don't want to link to all of the posts on the homepage. That would be ridiculous in my opinion. And I think it would be hard for users to navigate and I don't think it would be any good for SEO. So I think you're better off adding some sort of structure to the site navigation structure. If you were going to do something like that. That would be logical, but you would also want to make sure again, you understand how to properly interlink within a silo, which we cover in the mastermind will also be covered in heavy hitters club I'm sure or heavy hitter club excuse me, when that's available, which will be soon but we can't share our exact silos linking technique here on a free Hump Day hangout apologize.

You want to comment on that? Anybody before I move on? I thought I think that was fine. Okay.

Yeah, there's there's good ways to do that. If you're going to you can have a site all around one particular topic, but typically are one category. But typically, even with that one category, you're talking about 1000 posts.

You're you can probably segment those posts into subcategories right to make it a more easier to navigate and a more logical setup than to have 1000 posts all in one very, you know, I don't know how you I mean, I'm sure it can be done, but I'm just saying I think you'd be better off even having, you know, subcategories and such to make it more logical. I think you'd be better off that way. We'll come back to some of these other ones if we have time.

How Long Should You Wait After The New WordPress Page Is Published?

Yeah, okay. Hi, everyone. I'm using RSS syndication on my website. But my WordPress page has been disabled twice. So I think this is because my posting frequency is higher than normal blogs that can happen. So my question is, how long should I wait after the new WordPress page is published?

Well, it's, the first thing you need to do is make sure that you publish relevant content to the WordPress site. wordpress. com site when you get it in let that sit for a week or two. And the way that we build it at our, you know, our builders build them at the store is we, we, we find relevant content on another blog and post that we republish that with attribution. So we link over to the original source because now that's an internal link for WordPress. com. Does that make sense? That's why we do that. And we and it's a relevant article relevant to whatever the theme of that blog is now, right. And then we always recommend that you wait and give it like, you know, seven days, five to seven days, roughly before you start automating posts through RSS syndication. But then if you're going to when you start syndicating posts, if it's a high volume, frequency of publishing, then we always recommend that you start slow and you ramp up, which means like, you know, if you publish, let's say you publish, you know, five blog posts per day. I don't know what your frequency is, but we'll just use that as an example. You don't want to come out of the gate, publishing five blog posts a day to a day new WordPress site, even if it's been, you know, kind of season for a week or so, what you want to do is maybe start doing one post per day for a week or two, and then maybe you can increase it to two posts per day and then three and then four. And you do that slowly you build up so that WordPress, kind of, you know,, or whatever other blog sites kind of gain an understanding of the business and a lot of the site excuse me, and and allows it to, it tends to get terminated a lot less. You know, we've had, we've had projects that are I've had projects that I've worked on that had a high volume of publishing, but as long as you gradually increase to whatever your normal posting frequency is, it typically will will remain. But that said, it also depends on the type of posts that you're publishing. If the posts are spammy, if they contain a shit ton of outbound links, things like that, then you're you it's likely that they're going to get terminated anyways. So you just got to be careful. It's got be decent content, while my VA is for my the projects I work on, like we just use curated content because it's very nicely done content. We're linking to multiple sources, not just our own. So so for example, not all links on the blog, just come back to the money site. We use curated content. So every post has links to relevant third party content sources. And I think that makes a big difference too, which is why I have such a low suspension rate or termination rate for syndication network properties. So it's a matter of quality of content, the number of outbound links where those outbound links are pointing to and also the frequency of publishing, you can gradually build it up over time. Okay, it's a good question, though.

How long does it take to attain maturity? I can't tell you that because I don't know it. Like I said, if you just gradually increase, you should be okay. But your content does matter. Content matters, guys. You know, it does

Should You Use Similar Content In The GStacks As On The GSIte And The Money Site?

loft says a question about duplicate content, do I use the same content and the Gsite is in the G site as on the money site? So if I find the money site onto the G site, the content appears twice. And there is no problem with that. My question? Well, first of all, I'd love to get Marco's opinion on this. I don't, here's the thing on the G site, why even put content on the pages if you're going to embed the money site page, it will read the content of the embed, and that will become the content of the page. It'll even show up in the meta description in search. So for my projects, I don't put content on the pages.

Guys have to excuse me, I've got a call coming in. I don't know how to silence that right now.

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Okay, so yeah, so I don't actually run, put content on the page as well. Sometimes I do. It just depends on the page. But for the most part, if I'm embedding pages, it's going to be embedded pages. And that's it. The content is produced through the embed. You want to comment on that, Marco? Yeah, I don't understand that the iframe question. If you understand iframe, then what you're doing through the iframe is you're displaying your homepage on the G site. That's all that is the me so it's not a copy. And let's get away from duplicate content. There's no such thing as duplicate content. It's bullshit. It's a myth. It doesn't happen if it if there were such a thing as duplicate content, we set a time and again press releases would be they'd be out of work. They wouldn't they wouldn't work the it's it just doesn't make sense to say that there is duplicate content that could be a duplicate content penalty and all these other things that people say, which we have shown time and again, are not true. We showed it in the mastermind as a matter of fact, I asked Marco.

Marco: anything webinar, we showed it, there is no such thing as duplicate content. And so with that in mind, you can do whatever you want on on that T site. This is going to be relevant. It's relevant to whatever it is that you're doing. We use other people's content. Sometimes we use our own content, sometimes. It's just it just depends on what it is that we're trying to do.

Yeah. Okay, he says also, because the G site takes the schema from the iframe site, and now has the featured image of the iframe site in mobile search, even though that image does not appear anywhere on the G site, I thought you might like to know that and if you already do, maybe know a way to undo this. I, I don't know why you would want to undo it. Look, I don't care what you know, if something like that appeared happens, because my point is the search results are just more of my entity. Does that make sense? So like, and I've had, you know, people say, Well, you know, I don't my client doesn't like the G site appearing in the search results for you know, their keyword or for their brand name? Why would you rather a competitor's website be ranked there and you know, we make them look really good, they'll convert, I mean, you know, so anyway, my point is, as long as I'm taking up real estate on the first page with my entity assets, I don't care, you know, because it's pushing a competitor off the page period, end of story and if every one of those open those links open up to a branded entity asset that's going to lead back to my company with a company that I'm promoting for the project then I really don't care if something like that happens or which properties appear in search for example which is one of the the network properties in our syndication networks that for whatever reason is ranking super well right now for like brand searches. And when you click on it, it you know, if you've got your RSS feeding into the you know, newspaperly, a newspaper or whatever they call it, then you know, it's branded content on the paper profile. So like, it's not something I would typically push intentionally to the first page, but on a lot of projects I have right now, for whatever reason, paper dot Lee is ranking for the brand search, so I'm not going to go disable it or delete it because my client doesn't want paper at least showing up for their brand search. I just tell them, hey, look, that could have been your competitor, you know what I mean? So my point is, I don't know why that's an issue. I appreciate you bringing that to my attention. But honestly, it doesn't. It doesn't bother me to have that happen. Anybody want to comment on that?

Marco: No, no, no. I mean, it did. It doesn't make sense not to want as much to not to want to take up as much real estate as possible. Take it up, take it to take up as much as you can, if you're doing it through iframes. I mean, that's fine. It'll go to the to the client eventually. And if not, then it's reinforcing the entity and he clicks on that image just reinforces the entity. Yeah.

That's right. Its activity into the entity. That's correct. All right. Lauren says I want to order a seo shield? Can you explain how it works? I'm having a hard time understanding how it protects my website.

Yeah, we did the SEO, she would explain just go to our YouTube channel. In fact, I'll walk you through it. Let's go to slash Semantic Mastery. Okay, go to our YouTube channel. See that search icon that's the search this channel feature. So we're going to click that there and we're going to type in SEO shield and right here is the holiday special Hump Day hangout Episode 267 where we went into the SEO shield right there. So just go use our channel search feature.

As I just showed you search for SEO shield holiday special Hump Day hangout SEO shield right there, 14 minutes 36 seconds long, all about specifically what the SEO shield is and how it works. Okay.

question though Thank you.

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Baby says the chat works but if you don't save the page link and bookmarks, it's hard to find the chat page. Okay guys, the chat page has been the same redirect URL since we started which is was an over five years ago. Semantic Mastery. com slash HD questions for stands for Hump Day questions. bookmarklet. Remember it committed to memory, It's been the same URL for many many years. it redirects to this page right here but just remember HD questions, Hump Day questions, period Semantic slash HD questions. It will always take you to this page right here. Okay. You don't have to sign up an opt in every time.

If you are not then I'm sorry because that that sucks.

Alright, next Are there any up sales on your to extra agency course I plan I plan to buy all the upsells but I wanted to know if there are any before Bye bye.

Yes, there are upsells there are one time offers and that kind of stuff. We wouldn't be a good we wouldn't be worth our weight.

We wouldn't be worth anything if we didn't have upsells man, this is internet marketing guys. So anyways, all right, we do have some time left so we can go back to some of those other questions. Anybody have anything they want to comment on before we do?

Oh, yeah, I just I wrote the comment on there but basically what you said I was like yeah, there's some awesome deals I was like that they you know, truly are one time offers we you know, want to make something cool. It's like Bradley said, you know, we're wouldn't be worth our weight if we didn't put in a good offer and funny but these are really really really really good ones. Anyways, that's awesome. Yeah, because a lot of the stuff that's offered throughout the sales funnel essentially is is also you know, we talk a lot about the in the two X ray agency course guys because they're all, you know, here's the thing and throughout the two extra agency course we point you to it

It's conceptual training. In other words, it's high level training, to point you in the right direction to do these things. If you want to learn more about the specific methods of how they work, go buy this training course points you to the correct training course. But the whole point of Double Your Agency guys, is not to encumber you or bog you down with more training in more shit you have to learn and then either do yourself, God forbid or hire somebody out and train them to do it for you, which is a better option. But if you want to Double Your Agency, it's go by done for you services that are already set, the team is in place, the met the training, the management, the quality control, all of that is in place and then you just mark it up and sell right and manage projects for your your clients. That's how you Double Your Agency, not by getting bogged down and training. And I'm not telling you don't go by our training. That would be stupid. But I'm saying that if you really want to grow your agency, I would focus and I recommend focusing on using third party fulfillment providers like MGYB to do the work, and you need to focus on prospecting and sales and learning how to manage camp projects, essentially, project management, because then that's how you can scale your agency without getting bogged down in the day to the daily grind and having to do all the work. And that's so so that's what we do. And to extra agency we talk about concepts at a high level, there's a lot of actionable plans. But we tell you, if you want to learn more about the specific tactic or method, go by the training course. But the better option is just go buy it done for you at mg y B, and move on to the next module so that you can grow your business does that make sense? Any comments on that guys? Yeah, man, cuz. Right. So it's, it's what we do. If you guys want to know how I got results for the land solutions, network case study, I went and I got the prospects from MTV, and they were built out the tier one branded the ad ID, the drive second g site, you can go in and starts and start breaking it down and you can see it all there. I worked on the entity just like I recommend everything is that we guys, we don't do anything different than what we give you. This is why it's ridiculous. If you guys want and go and try other things, you want to change it up and you don't want this to happen. You don't want that to happen. You want to see results. This is how we do it. Exactly how we're showing you the SEO power shield, which seems like it's something new it isn't. It's simply bringing all of these different things that these pieces that we've been mentioned the syndication network, which I would never do anything without the the @ID now the and the drive seconds, guys, it's my training by August of 2015. It was released, it's working better today than it was when it was released. And so why wouldn't I use my own training my own methods, methods that I use them to train VA that are now in MGYB working for us. Why wouldn't I do it? Why would I go and try something else? I do tests right to see whether what other people say is is true, whether it's working, how it works. And I just find that my stuff done the way that I do it works and works like crazy. It works.

I mean, I can't say how well it works. You see, you're seeing Bradley get results, you see mega results, Rob talks about the results that he gets. And if you're in our mastermind, you know what results our mastermind members are getting. And so I don't I don't know what else to tell you, other than this thing that we call the SEO shield is what we use not only to protect ourselves from Google, but also to enhance our entity and to enhance our footprint. So Google, look, this is me, this is who I am. And all of these things are also extensions of my brand. And what's happening right now in search engines is that brands are getting rewarded. Yes. If you're not do if you're not doing entity SEO, you're already in trouble. So you even before you start, you're in trouble. I agree with that. And I just want to show like, for example, this is, you know, I, because of the 2xyouragency training, I actually wasn't doing a lot of marketing for prospecting for Tree Service clients for my own agency. Because I've been really focused a lot on the last several months on my my real estate business. However, some of the marketing that I had put, you know, content that I produced two years ago, for whatever reason is producing a lot of inbound leads for my agency. So Tree Service contractors contacting me and over the last couple of months, asking me to quote them, you know, for service, SEO services and lead generation and such. And so, as part of the two extra agency training, I said, you know, it's silly for me to be doing this training and not also adding to my own agency marketing and stuff to bring clients in which I

Again, I wasn't originally planning on growing my agency but I didn't feel hypocritical not actively trying to grow my agency throughout the two extra agency training. So why not I'm going to grow my agency. So just a couple little things that I've been doing recently to get better results and so for example, Tree Service SEO, I haven't even done any SEO to this except for one, press release one press release. And I had a page on my site right here that for the last two or three years or however long it might show what the publishing date was. Okay, so for the last year it was when I published this page this posting guys looked at so awful, I haven't my websites, a one page website. And anyways, I haven't added any images to this. haven't done any outbound linking or any internal link. It's a one page website. There's nothing to link to but the homepage, but all I did was I had an article written I didn't write this I had it written and I there was a this this post was nothing other than this infographic for the last year until last week.

When I had this article written, and I just went in and published this article, it's about 1500 words about SEO. And that's for Tree Search. It's optimized for Tree Service SEO. And that was it. And I haven't done anything to this page. There's no theme mirroring. This has not been built into, by the way, I don't even have a theme mirrored Dr. Stack and G site because there is no content. There's no silo structure to my my agency website. It's a single page other than this post. It's literally a single page website. There's no content, there's no silos. There's none of that. The Dr. stack that has been ranking since August or may Excuse me, may of 2015. So going on five years, the SEO Virginia, Virginia SEO SEO agency Virginia, it's producing number one maps ranking for local IPS, number one Google Site ranking. And if I open that up, it's interesting but when taking a look at my drive stack because I built this from scratch when I was first turned on to the RYS Academy methods by Marco and I built I only built one set of files. That's it, like I was I was just in the account, the Google account where the owner account for this drive stack that I built, which was under different gmail account for whatever reason, I was just in there over the weekend. And all I've got guys are the files that are embedded right here. That's it. There is nothing else to this drive stack. And it's got me ranked number one for SEO, Virginia, Virginia, SEO, SEO agency, Virginia, blah, blah, blah, for five years, over and above all the other SEO agencies in the state of Virginia. And it's just a matter of like six drive stack files. That's it. There's no folders, there's no silo structure. My point in telling you all of this is because imagine and again, this page, this one page here, which was nothing other than an infographic for the last year, all I did was add content to it, which hasn't even been optimized like I haven't gone through and finished optimizing the content, adding images and all tags, all of that stuff.

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Look at this guys, out of all the Tree Service SEO agencies out there who are paying for ads and everything else. on page one, what position seven with no SEO or just one, press release. So you can imagine if I go in and feed mirror that page onto this G site, build some drive stack files, a folder around Tree Service, SEO and files that are all pointing to that page, run a few links to it, guys. There's no question I should be able to pop to the number one position for that keyword. Right? So anyways, I'm just showing work. You know, we don't just tell you to do things because we tell you to do it. We practice what we preach and it works. So okay, any comments on that before I try to answer a few more of these? Anybody know?

norian says It can't be that easy with all the different SEO tactics out there. Okay. You're right. It doesn't work. Laurens. Right. Yeah, we're showing you it works, but you're right. It doesn't work. It can't be that easy. Okay. Well, I like I mean, if you want to make overcomplicate it, that's fine. You know, continue over complicated. But, uh, you know, It is that easy. It's just a matter of how much you push into the entity. That's, that's what how you overcome competition right now. All right, so I understand it. No. I see you, Lawrence. And I hear you know, it's not easy. It's simple. We keep it so right. Yeah, we keep it simple. We've developed a method that has withstood the test of time, and every single update that has been thrown at the SEO world for the past five plus years. So no, it can't be that easy. It isn't easy. It doesn't involve effort or work. It's just easy. Simple is different because we focus on web principles that everyone that everyone has to follow, including Google. So focusing on those and focusing on the map is what allows us to simplify our tactics to the point where we can get results this way.

So easy as easy as and simple are different in this case. So one thing and I've got I know we can answer this number for right here. So I just want to say one more thing about this. So in the mastermind, guys, I have a couple of projects that I'm starting. We got a mastermind webinar tomorrow, my mat, the format has changed. We don't talk about that enough at the beginning of Hump Day Hangouts, guys, we need to do that coming weeks. We recently changed the format to where each one of us now is producing our own mastermind webinar. So if you're in the mastermind, that's enormous amount of value because before it was mainly Marco and i doing the webinars every two weeks we would do a mastermind webinar, which would often go to two and a half, sometimes even three hours. But we it was heavily SEO based and it was mostly Marco and I are doing the training and answering questions. But we've we've changed it since the 2xyouragency juicy stuff. Now all of us have different skills, Semantic Mastery mastermind, partners, right? My partners, we all have different sets of skills, they all overlap for sure, we all have different sets of skills, we want to be able to provide you guys with as much actionable information as possible. So each one of us now are hosting our own separate webinars. So you can come and plug into the ones that are the most relevant to you and your business at what at any given time, or plug into all of them if you want. So one of the things that I'm going to be covering and I'm gonna announce this tomorrow, kind of like reveal the plan and everything is I've got a new a whole new tree service project that I'm starting. And part of the agreement I made with the contractor just this week, in fact was that I could use his project as a case study within my teach with as a training opportunity. And he agreed and I'm giving him a you know, a substantial discount on my my normal fees for a Tree Service contractor to be able to use this. So I'm going to be taking this exact thing that we're talking about, right so, create the entity build the SEO shield, start the content marketing link building and embeds through ngi be driving relevant traffic into the entity using Google ads, very inexpensive display and or YouTube ads. That's it. That's the process. That's it. And we're going to take that project. And I'm going to make it a case study that I'm going to be sharing in the mastermind over the next month or a couple of months while I'm building it out to four service area business with a wide surface area to show how we can absolutely get results, no questions asked, by just doing exactly what we talked about. And to at your agency here and everywhere that you guys can hear us, right, which is that that simple. It's not easy. There's a lot of work involved. But the easiest way to make it. The way to make it easy, is don't do the damn work. Just buy the components, put them manage the project, buy the components, stack them or put them in the you know, build them in the order that we tell you to do. And then just power them up and that and produce good content. That's a big part of it. That's it. You do that and then no question you will get results.

So, all right, we got about three minutes. I'm gonna roll through these last couple real quick.

What Is The Use Of The Multiple Tier 1 Rings?

He says what is the use of the multiple tier one rings? We don't recommend multiple tier one rings except and only four YouTube channels. Okay. And I've said that a million times. I can't assume that you've you've been now all of them. But yeah, I don't I don't one tier one ring for a blog syndication only branded tier one right? That's it. Now you can use multiple tiers, right? So you can use two tier networks or three tier networks whatever we'll we will build two tier networks for you at MGYB. But as we've said, and again, you can go to our YouTube channel and find this you can go to support dot Semantic Mastery. com and look at our knowledge base under syndication Academy and it'll talk there's several frequently asked questions there where I specifically go into depth into detail as to why if you're going to use two tier or multi tier networks for blog syndication how to set it up correctly, which is to inject third relevant related RSS feeds into the second tier. Okay. And again just go to Syndication Academy knowledge base articles and there's several lessons in there about that. But um, so yeah, so only one branded syndication ring, tier one syndication ring for blogs, if you want to use multi tier networks you can, but you have to be aware of how to set that up correctly, which again, I just pointed you to the resources for that.

Also, if there could be more tier one rings, what should they be personas? No, they wouldn't be tier one rings for blog syndication if you want to use multiple rings again, they should be second or second tier and beyond. And they should be persona-based or topical based like theme based but not branded. Does that make sense? also should you do multiple tier one on YouTube channel only or is it allowed websites? No, no. For YouTube channels, you can stack as many tier one networks as you want. They could be branded. Well, you should only have one branded ring period. But the rest of them can be persona based, theme based. You know, whatever you want, it's fine for YouTube. It's no issue. It's only for blog, blog syndication.

I think we're about done. How much money will be needed for a complete project like that? How much do you charge? I'm not sure what you're asking who you're asking about charging. But for a complete project. Again, you guys can just go to MGYB and price it out. Right? So like an SEO power shield, go look at the pricing. That's component number one, right then component number two would be you know, content marketing and such which ipvanish to do that, but component number three would be the link building and embed gigs and determine what what size link building or embed package you need is going to depend on the competition. Competition is going to dictate the volume of links needed and the frequency with which you need to do that build them. Does that make sense?

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So you can kind of go through and just kind of price it out that way. And, you know, I recommend 100% markup at the minimum for charging clients. So if you go to MGYB and kind of just map out what your costs are going to be, and then mark it up 100% minimum, that's what you should charge your clients for setup. And if like, for example, for monthly ongoing monthly link building gigs, if you know, a medium competition package is going to be what you need for your particular industry might not be what I found for a lot of my projects is, I go heavy up front when I start the project with link building and embeds once I achieve the desired results that I typically cycle through the low competition, link building and embed gig packages, but they repeat like in other words, they recur on monthly basis and that's just to maintain but it may be different for your niche. I can't, I can't tell you what to how to develop out your your plan. You need to do that depending on your project, yor market keywords competition level, that kind of thing. Okay.

All right. Anybody want to comment on that? I'm about to wrap it up.

No, it just be it's all set up. It ends up being Everything is there SEO shield is there. That's what you need to get started. That's it. Go join 2x Your Agency go through the 2xyour results training. We're in week three of four for that next week will be the last week of that and we're going to get into two extra business which is going to be about how to scale your operations and grow. So we'll see some of you and mastermind tomorrow. Bye, everybody. Thanks. Bye, everyone.

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How Does Responding To Reviews Help In Ranking GMB?

By April

In episode 273 of our weekly Hump Day Hangouts, one viewer asked how does responding to reviews help in ranking GMB.

The exact question was:

Hey guys, how much does responding to reviews in GMB help things? Is it only good because it's activity in GMB? I have a client who is avoiding responding to negative GMB reviews and I'm prodding him to do so both for activity and reputation purposes. P.S. My situation is slowly improving and I will take my (stable) place back in the MM soon

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How Do You Best Set Up Dynamic Phone Numbers For Different Citations?

By April


In episode 272 of our weekly Hump Day Hangouts, one participant asked how to best set up dynamic phone numbers for different citations.

The exact question was:

Business Citations: GMB allows for “”Primary”” and “”Additional”” phone numbers so that we can use a tracking phone number. However, other directories demand that whatever phone number used on the directory citation has to match the website. So, if we are using dynamic phone number swap (CallRail) on the website, the directory citation phone number will never match the website. How are you guys setting up the top 40 to 50 citations these days and getting the best use of call tracking numbers?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 272

By April

Click on the video above to watch Episode 272 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Adam: Well, I guess we are live! Hey everybody, welcome to Hump Day hangouts Episode 272. I cannot see everyone right now. So I'm going to assume that Bradley's on my top left and we'll start with you and see how things are going Bradley, what's you up to today?

Bradley: Busy. Busy. Busy working, you know, working hard or hardly working now. I'm working hard. I've been working hard for the last couple of weeks, man. I'm, you know, after the holiday that you know, one month really fight, five weeks between Thanksgiving and New Year's not nearly as much gets done as I had hoped. So January is always like, and I'm sure everybody kind of tries to hit the ground running and that's what I'm trying to do. And it's been putting in long days like 12-13 hour days. Bbut you know, it's exciting because I'm seeing a lot of growth. So it's a good thing.

Adam: Good deal and not spoil one of the announcements or anything but I know you've been cranking out some of the content to 2xyouragency which we're going to touch on that but I believe the new stuff just hit today, right?

Bradley: Yeah well, we just got the training for this week to add it split up edited I don't know if it's actually been added to the members' area yet but it will be within the next 24 hours or so. And yeah so I mean it's crazy because I put two hours in last week on you know the video and end up getting chopped up but it was a nice long lesson. Then this week was almost not 90 minutes in total. So it's you know, I'm putting a lot into this for the inexpensive price don't let that fool you. There's a lot of really really good information in this so

Adam: outstanding, quote Well, I'm going to go in the order I remember it so Chris, how are you doing today?

Chris: Doing good. Unlike Bradley. I'm just like still recovering from a vacation from snowboarding.

I love your idea stays on it kind of through Christmas. You know do a little bit here and there and then go take a like a mid-January vacation. I think that's a good idea.

Chris: is also like half the price. If you going on vacation Christmas, everything is expensive. Right now every single stream, so good point.

Adam: Outstanding. Well, Marco, how you doing today?

Marco: Sorry, I was muted. I'm good. Can you hear me?

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Yeah, yeah, I am, would you actually, I see that you're living a taste of my life. Except for Costa Rica. Costa Rica is all that without the humidity. There we go. That actually that sounds amazing sounds about say, yeah, it's kind of it's a little humid for me. Well, that's except if you're on the coast, of course, because we have the Caribbean, which is the rain forests. So you can expect humidity and of course in the Pacific, but where I live, which is the Central Valley, it's surrounded by mountains. So think of Puerto Rico and all you're seeing but without the humidity, and that's Costa Rica.

Adam: All right. That's it. We're going down to Costa Rica. You guys got to do a Hangout from down there. Awesome. Well, real quick, you know what we touched on with Bradley. We were talking, he rather he was telling you about the training. And Bradley the series you're in right now what you know, we've got kind of three pillars of the training? And right now you've been. I don't want to spoil it. I'm gonna let you talk about it. But you know, you're talking about prospecting and getting clients, right?

Bradley: Yeah, well, it's 2extra pipeline is the first. It's cut the entire training is going to be three different sections. So there are two extra pipelines, which is really the first four weeks, then the middle is two extra results, which is about being able to get repeatable and reliable results. And in 2xyourbusiness is the last four weeks, which is about really scaling and learning how to and outsourcing and using third party fulfillment providers you know, that kind of stuff, so that you can really scale your business.

So the first section is called to extra pipeline and that's all about prospecting sales, developing successful habits, that kind of stuff. So that's really where we're at now. And I think that's, that had to be the first part because and last week's training was about mindset and developing successful habits because you have to have the correct philosophy, right? The correct mindset in order to stick to it and do what you have to do to be able to generate the kind of leads that your business needs in order to be able to pick and choose which kind of clients you want to work with only those that are the best fit, the ones you're most comfortable with. All that kind of stuff I hear too often from our members at their biggest roadblock to success is not getting enough clients that client getting, like, that's the thing I struggle with the most. And then I asked God, well, how many proposals have you made in the last month and you know, if you get a five out of them, they're, you know, they're doing really, really well. And you should be making five to 10 proposals per week. Do you know what I mean? And there's a way to do that if you if your prospect and you have the correct mindset and you build the systems and processes and that's really where, where we're at this for the first four weeks, we're two weeks into it. So we got about another two weeks of that to go.

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Adam: Good deal. Yeah. And then for anyone who missed out, you can still get in at Go check that out. People have already gotten started on the training, we got some really cool bonuses as well. So definitely, that sounds like what Bradley was talking about just now. Sounds good. And that's definitely something you should go grab.

Cool. So are we good? Do we have anything else?

Oh, we definitely do. We definitely do. So just real quick, I did want to talk, you know, we gonna keep it short this week on our I am before I run off here, but you know, we talked about it in the mastermind. We talked about it on Hump Day Hangouts, and you know, getting the services done for you. And part of what you're going to be talking about Bradley in 2xyouragency is how do you scale because, okay, let's say you fill your pipeline. Now, what do you do when you have, you know, you've gone from two clients to 10 clients, and part of that is getting the services and you know, not everyone we talked to provides SEO Services, but a lot of people watching listening right now I know do that and the place where you know you Yeah.

Don't ever tell anyone you know, you have to use the sole source. So you should rely on one thing, use the best services you have available to you. And that's part of why we developed Mt. wipey. There were services that we wanted to provide for ourselves internally. And then people started asking for them, we said, okay, well, if we can do this, then we can provide these services, we can train the VA is like we have previously, and we can offer these services outward. So you know, you don't have to wait till you have 10 clients. But if you have clients, then you know, you should be outsourcing it to MGYB, or if there are services that we don't offer, first, tell us so that we can create the services, but then, you know, find another provider to go do that. You know, and again, we just, we talked about this a lot, because it's important. This is one of those things that you've got to start doing if you do want to grow. It's correct.

Cool. So now we're, I think we're good guys. Anything else? Want to talk about real quick, and that was it for me.

Good. We got lots of questions. So let's get to the question. Sounds good. All right.

Grab the screen.

You guys confirm when you see it.

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How Do You Best Set Up Dynamic Phone Numbers For Different Citations?

Good to go. Good to go. Okay, cool. All right, so Roberts up first, he says business citations GMB allows for primary and additional phone numbers so that we can use a tracking phone number. However, other directories demand that whatever phone number used on the directory citation has to match the website. So if we were using a dynamic phone number swap call rail on the website, the directory citation phone number would never match the website. How are you guys getting up to the top 40 to 50 citations these days and getting the best use of call tracking numbers? Okay, well, the way that dynamic number insertion works, as I understand it because I do that with Google ads, but not I don't use the call rail code to do that I use Google Ads code to do that or and now I just you set it up really simply with Tag Manager. It's really easy to do now, but you used to have to add like a specific code to the site.

And it doesn't actually. It doesn't actually overwrite the number on the site unless certain criteria have been met like this like a lead source, for example, like coming through the Google ads, but I click through from the Google Ads platform when that when the page loads, Google will rewrite or display a different phone number, which is a tracking phone numbers for conversion tracking purposes, that instead of showing what the actual phone number that is published on the website is, so I'm assuming that that's how call rails work, or call rails dynamic number insertion works. I don't know that to be sure, because I haven't looked into it. But I'm assuming that that's how it works. And if that's the case, you shouldn't have any problem with the phone number matching the citation that's also on the website. Where the problem would occur is if you're trying to put a tracking number in the citation. That's not published on the website. That's not the regularly displayed phone number on the website. If that makes sense.

Because, as you just said, the citation directories, a lot of them are going to want the phone number that's actually listed on the web. So if they just go directly to the website, they should see whatever the phone number is listed on the website. It shouldn't be any dynamic insertion, right? If it's a direct visit, but if it's coming through a Google ad or something like that, then it should change. So my point is that you shouldn't have any issues. And the reason I say that is because I have, you know, a lot of different clients and lead gen properties that I have the dynamic number insertion Google Code on, but I also build citations, and I have no problem getting the citation and directories to accept the citation with the phone number that's listed on the website, even though I'm using dynamic number insertion code because the only time that that number change is when somebody clicks through from a Google ad if that makes sense. So I don't know that that answers your question, but I'm assuming that it seems to me like you're saying there's going to be a problem when there shouldn't be in my mind, at least if I'm interpreting the question correctly. Does anybody want to comment on that?

Marco: No, I think that was perfect. No, because let's move on. Yeah, you shouldn't have any issues man, seriously. But if that's incorrect as far as what up my analysis or interpretation of your question, then please clarify below. We'll get to it.

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Can You Use The Same Verified GMB Address For Different Business Entities?

Kyle says, Hey, guys, I have an affiliate website that I've been growing over the last two years when over the last two years and when I first discovered your channel, I created a verified GMB at my home address to solidify my brand entity. Now my wife wants to start a baking business out of her home. Can she still create a verified GMB? If so, under what address? Similarly, if I create more affiliate sites in the future, how do I verify a GMB for each of them? Thanks. Well, that's a good question. You know, if you'd have to probably talk about your postal carrier to make find out if they're, they'd be okay to do this. I haven't had any issues with it when we've done this in the past, but, you know, say like, what I would say your address is 123 Main Street. And that sounds more like a business address. But let's say that's your home address, then you could say 10123 Main Street, you know, one of 123 Main Street be so that it's like sweet numbers essentially. So that could be one way that you could use the same address for, you know, multiple GMBs without it because it would be unique at that point, right? Or you could even do something like that you could talk with your postal carrier to find out if they would still deliver the mail if you had added, you know, like an A and a B to the end of your street address. And a lot of times they won't, it won't cause any problems. I haven't actually heard of it ever causing any problems, but you'd want to double-check and make sure that your email is still going to be delivered. So that's one way that you could do it.

Um, the other thing I would recommend, though, is not to create additional GMB sites or GMB profiles for each affiliate site in the future, there's really no reason to do that, why not create one brand and then have multiple affiliate sites under that brand? That's kind of what or affiliate type projects? I mean, I guess if it's if there's no relationship between them whatsoever, then it would make sense maybe to have different things. But um, you know, I wouldn't recommend that for affiliate stuff. Unless you're building like a big brand for something or another and, you know, I don't know what type of brand you're going to build as an affiliate, but you could build an affiliate brand that could have, you know, promote multiple different types of products. So that's, that's what I would do and we're actually working on building a brand name for that marketing business or whatever you however you want to call it. So Marco, what would you do?

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I would do exactly what you said I was thinking about this and I would brand, the affiliate remembers Jason Quinlin, Mastermind member for a long time, then he fell off, but he created shiny object review. And he was ranking all over the place for a whole bunch of different things. Of course, it was all digital marketing or SEO related. So they had some kind of semantic relationship. However, I'm thinking if you're, I don't know, you have we review you calm, then that brand could potentially review everything. And I think that you can get away with that as long as your schema is correct on all the different categories that you go into. Or else if you couldn't do that, that then directories just wouldn't work with the directories and we know that directories work really well. So if you think on the directory model and you this is thinking that they're unrelated right that your affiliates are going to be all over the place. You want women's shoes. You want leather goods and I also review SEO products that you could take care of that by associating each one to the brand, through your structured data. That's what structured data sport, creating a relationship between the main entity and all the other sub this call. I'm going to call them sub-entities for lack of a better word in the other categories that you and you could do that on a page basis. You could do that on a per post basis, different authors, wherever it is that you decide to set it up. This would be perfect what Bradley said.

Does GMB No Longer Allow P.O. Boxes?

Now, I'm looking ahead to the next question is: is GMB no longer allows P.O. Boxes? I don't think they ever did allow it. They never were never it's always been against the terms of service using a peel box. That's why we go with PO Box with the street address and that would actually take care of your affiliate problem if you want. Separate GMB is for each one of your affiliates. The post office, as a matter of fact, I did one not too long ago, they still allow you to go in and ask for a post office box with a street address. Long As You fill up somewhat, most of them don't know why. So you have to fill out that the PDF file and I can never find it in my bookmarks when I need it. But it's just a PDF that you can print off and fill out and submit and it doesn't cost anything else to use the street address guys in you know that they had they're supposed to have the forms at the post office too. So you don't even need to print it out it just save some time. If you do, just tell them that you want to use the street address option. And I've only had one post office out of dozens that I've done that at that it said that they didn't. They didn't allow the street address option at that one particular post office for whatever reason, which I think is bullshit if it's the United States Postal Service, which means it can be done at once. It should be able to be done at all of them. But you know, you can't fix stupid

So, but yeah GMB we've never condoned or endorsed trying to use p o boxes because I know at least from all of my experience if you whenever I had ever tried to enter in a P.O. box they would immediately reject like it wouldn't allow it to proceed was setting up a GMB so when you get a red warning sign about the address not being in the correct format, they won't allow you to enter it. So that's how you get around that as you go get a P.O. Box with the street address.

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How Do You Make Video With Jump Links Without Timestamps On The Description?

Okay, so there you go. Next is Mike. Mike says Hello beautiful people on a mobile search. I've got this result video with jump links to timestamps. Do you know anything about it? How can I make it? I don't see any timestamps inside the video descriptions. Maybe Google was using the text appearing on the screen. Take a look at this. I have no idea we'd have to go and type that out and go make that search and see how it looks. Different phones may get different results. I have no idea how that's interesting. Yeah, I'm not into YouTube that much. To know why it's like I can't answer that other than I'd have to go and look, and I'm sorry, we don't have the time in this forum to go that deep into this. If you are in the mastermind, though, we would definitely go and take a look at this and tell you how that how that's going on. I am curious, though, is it 6600 dash P. I'm just curious. Does that showing desktop to or just mobile?

It looks like a mobile. Because this is not showing timestamps? Well, there's not just one featured video either. Now there's always that carousel. Yeah, so it doesn't show on desktop, but it does. In mobile. That's interesting, huh. I've never seen that. And there are no timestamps in the description, huh?

No, there's not. That's interesting. Yeah, I don't know I'm not we'd have to go down a rabbit hole. And this isn't the time or place for it. If you're in the mastermind, we would definitely go in and take take a look and try to come up with how this was done. Probably transcribed. I would guess. Yeah, I mean, that's what I was just looking at the transcription but that doesn't even match up. The timestamps in the transcription don't match with those there. So I don't know. That's interesting. That's something would be cool to take a look into. But I agree we can't spend all our time on this right now. But sorry, I don't know the answer to that. That's pretty interesting. That's the first time I've seen that. That'd be a good question for me to direct Michael bows or something because he's the YouTube ninja now.

Video Suggestions For MGYB Dashboard

Alright, so sorry, but that's pretty interesting to check into anyways, Nathan's up, he says, Hey, guys, this is just a suggestion. Okay. I read through this earlier. He's basically asking for us to provide tutorial videos on how to fill out the forms for data for MTV orders, which I think is been on our to-do list is that correct?

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Those questions and those are the ones that should be directed directly to support at Yeah. Because it has nothing to do with SEO, and they can provide you the guidance that you need. Yeah. And yes, we are planning to have leaders who are planning that you have to remember MGYB, was done on the fly when we separated from certain things. Yeah, and I mean, it was done in record time and we're still going through growing pains and one of those is that we have all of these services and all of these demands by people to have all of these things ready and which we do, but you know, we had to cut corners and those would be the explanation videos that you're requesting, which we are planning to do.

But this question definitely belongs to support and you will get help with that either going directly to Dadea, or Roselle, who's fantastic but with customers over at end up to rubble. So chimes in from time to time and they'll take care of you.

How Do You Deal With Revenue Share As Far As Making Sure The Contractor Is Being Upfront With You?

Dan's up, Dan says, How do you deal with revenue share as far as making sure the contractor is being upfront with you? Do you ask to see the invoice for the job and then get a percentage of that, or do you take a percentage of the profit? It depends on the arrangement. Dan, like what Tree Service contractors? Yes, I guess 10% of whatever the contract price is. However, I have made exceptions where if there are material costs involved, then I'll tell them it's 10% of the contract price minus the mid so 10% of its the contract price minus material costs than 10% of that because it's, you know, most Tree Service stuff is not a lot of there's it. Besides, it's the main labor really, that they're paying. So I get 10% of that, however, on revenue share where I've done like revenue share with remodeling companies, for example, I've gotten 10% of the profit margin on a job instead of the contract price. It only makes sense because if you think about like a kitchen job that costs $35,000 for the full contract price, but the profit margin for the contractors only 20%, then they're making $7,000 in profit off the $35,000 contracts.

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So they're certainly not going to give me 30 $500 10% of the entire contract, right, they'll give me 10% of the profit instead. So you know, that it just depends on how you work it out as far as how do you verify and how do you trust? You have I mean, that's, that's why I don't recommend doing revenue share with any contractor or I just, that's the only time I've ever done is with contractors with any business owner and until you develop the relationship. Or if you get some sort of, you know, concrete, written agreement that kind of spells everything out, including access for you to verify contracts and stuff like that. Because you can get burned really easily and doing revenue share models where people without confirming or verifying what they're telling you is true. And I know that through experience, I used to offer revenue share right out of the gate until I got a lot of leads that were, you know, jobs that were stolen from me essentially because they were completed and I never got paid for generating the leads because the contractors were lying to me. And that happens and the way that I overcame that was to use a telemarketing like outbound call center that would disguise the calls as outbound surveys that would call the leads that had come through my you know, my lead gen sites and just say, Hey, you know, we're calling on behalf of and whatever the company's the lead gen company's name was, and say we were just following up customer satisfaction, sir ready to find out, you know what it was about the offer your the estimate that we provided that you didn't like, you know, what was it that caused you to go with another company, and this just and they would disguise it as a survey like that. And what would happen is sometimes the people that they would call the leads at the call center would follow up with would say, “Well, now wait a minute, we did hire you, we, we did end up having you do the job for us.” And then I would go back to the contractor and say, you know, confirm with what jobs you did last month, and they would tell me and if they would leave, you know that one or however many jobs I knew that they did out then I would call them on it and fire them on the spot and then find another lead another service provider.

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So you know, the way that I've learned over the years was not to offer that until I've developed a relationship. So the way that I do things when if you know I've either do on a pay per lead basis with a service provider until we've developed a strong relationship where they've paid on time communication is good. You know, we don't have any issues whatsoever they're easy to work with, then I might offer them a revenue share option. But again, it has to I have to have a gut feeling and a good relationship develop professional relationship, but one developed with him before I'll even offer that because otherwise, you have to have right out of the gate, you have to have agreements in place where you can verify such as seeing copies of the contracts and things like that, you have to spell all that out upfront, or else you will get taken by these people. Which, by the way, I always thought it was really stupid for you to know, most of the time I would get stolen from it was from Tree Service contractors. And I don't mean to paint with such a broad brush because Tree Service has been very, very good to me, and the lead generation business, but a lot of Tree Service guys are just, you know, have been, they're just not very honest. And so a lot of them would steal from me and I never understood that because that's like killing the goose that lays the golden egg. You know, if I'm generating leads for your business and you own have to pay for them when you've closed a sale and actually made money from that lead. The only time you have to pay for it why the hell would you lie about it and close jobs and not pay for that lead just to get caught and get fired? So that lead source now dries up? Do you know what I mean? But it happens and people will take advantage of you if you allow them to. So, Marco, I know you probably got something to say about it.

Marco: Yeah, like right up front. You're gonna have to ask for transparency. You have to ask for what Bradley just said. Yeah, you have to have everything available to you so you can confirm what's yours and what what what is one of the things that I have to have is my phone. I don't care what the end phone that it rings true but it has to ring through my and I use you guys know I use call rail I love call rail and everything that they have to offer. But I have to have that go through that. Now that just controls that it doesn't control who goes through the website, right. You have no control over that unless you get your phone on the website, which is a little harder to do, because then there is just a lot of things but at least if they're willing to bend on on these things and they're willing to work with you, then you know, you can have a working relationship. If you get a flat out, flat out or they're just avoiding the question altogether, and they give you a song and dance routine, just walk away. That's right walk away because the person you can gauge it right up front, whether these people are going to be truthful with you, whether they're going to be you know, be upfront about how much money you're making them, and how much money they should pay you.

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Bradley: Agree. He says when you get paid when they get to work, or when they finished up when I always just asked for payment once they get paid. So again, but Tree Service guys, a lot of times a con, the job will get done and it might be two weeks before they get paid. And depending on who the customer is. You know who hired the tree service contract or sometimes they're property management organizations and it can take six to eight weeks to get paid. Sometimes its construction site, the site development companies so like occasionally we'll get really really big job where we got to go clear cut, you know, lot do a lot clear lock clearing or clear cut a lot for construction for development, you know, and something like that could be a $35,000 job and so it could take you to know, it could take two months to get paid. That happens you know, sometimes you'll be dealing leads will come through after a storm and they have they're the jobs will be paid by homeowners insurance companies and sometimes they take a while to get paid. So, you know, I just always tell the contractors just to pay me when they receive those, the payment for the job. So that's how I do it, but you could work it out any which way. You know, it really just what I like about it, guys. It's just like, kind of like real estate deals in that you can. As long as you have an agreement, everybody agrees on everything you can spell out the terms of the arrangement of the Front, get it in writing, and now it's legally binding. And that's how you can proceed. So you can do it however you want. But just make sure you spell those terms out upfront. Right.

What Is The Best Link Package For @ID Pages?

Dan's next question is what is the best link package to throw at the ID pages? I've built many of them out and now need to throw links at them. Can I get away with using fiber GSA links? Or would you suggest something else? Yeah, link building an MGYB Dadea, our link building manager who has been working for me for I think seven or eight years now. He is a master at link building and everything that he has developed has been specifically for our methods. So everything in MGYB is for the link building and embeds packages and all of that are designed specifically to work in conjunction or in tandem with our SEO shields or ID pages and all that kind of stuff. So, you know, use Fiverr at your own risk. Or come get it done by a professional. Yeah, at Fiverr can work, and it has worked and it and it does have its place. Even Dadea will use them because it's mostly GSA in Fiverr, but even still even Dadea will use GSA. But what I always tell people is this, if you can get results from garbage, imagine how much better results you can get with with with with linking that's done properly. That's done by the master himself, the way that we require and the way that we get results so that if someone does come up, let's say someone happens to come looking, which the chances infinitesimal but can happen, wouldn't you rather have those nice links in your profile, then a whole bunch of garbage links that will make a person come dig even deeper in case that happens? So that's why I always tell people, yes, you can get results with garbage, but you can get much better results by doing it correctly. And we have the packages all set up in MGYB we have, as a matter of fact, three different packages, depending on what your needs are. So I would totally say don't try to save when you're doing this because you can get such just awesome results when you use Dadea's gig.

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Do You Recommend Using A Phone Number Used In A Suspended Account To Start Another GMB In Different Areas?

Agreed, Jenny and what's up? It's been a long time since he's posted a question he says what's up gentlemen hope all as well. Just to let you know to love your 2xyouragency material so far. That's awesome. He says it recommend it to everyone who is not part of it yet and wants to grow their business. Thanks, Danny. Appreciate that. Question. One of my lead gen personas, GMBs got suspended for whatever reason and my understanding it is last forever. Ooh, this is a really timely question. Do you recommend to use the same phone verified account to start another GMB in a different area or is that PVA phone verified account? Burnt and just get a new one and start over? I appreciate your input.

Well, first of all, Marco, do we have the suspension service on suspension service available yet? Are we still in the beta test? It's not available yet we have reached out to mastermind members to take advantage of it. Right because we always go through a mastermind first and if I'm not mistaken genuine joined recently didn't he? Didn't he joined again, if you did reach, reach out to us and go to the Facebook group, right, the mastermind Facebook group and reach out to us there. And we can take a look at this and get that done because we're offering a very special deal for our mastermind members, of course, because that's where you get all the fucking benefits. Mastermind membership has its privileges and one of those is that we offer all of these awesome packages that we put together to our mastermind members first, so if you're there, reach out to us and if not, then you're just gonna have to wait for a little while we test out everyone we're testing out the ordering process. It's not whether you can do it this already tested that we can do it. So now the product. This is getting it all together, getting the order process set up so that it gets to the person and it gets done and it gets back to the client in a timely manner. Right? You're talking about the suspension service, right? Yeah, exactly. Yeah. So in the meantime, let me give you an answer to Jenny of it. Unless if you're in the mastermind, then great you can.

That's what the route I would go to is. I know there are some openings for some beta testers for that in the mastermind. But outside of mastermind, you gotta wait until we get it through all of that first. So, But to answer your question, would that phone verified account be burned and what I, you know, you probably could open another GMB. But the way I look at it is an account is unless it's a really well-aged account that had you know, a lot of work put into the actual account. And if that's the case, then I would go ahead and try it, opening another GMB under that account right under that profile.

But if it's not, you know, if there's not a whole lot of work put into that persona itself, then I would just start with a new one because I wouldn't want any sort of kind of baggage coming along with that since one of them was suspended. I don't know that it's necessary, you know, a huge negative. If a GMB is suspended and you've got multiple GMBs, if only one is suspended, I don't know that it really negatively affects the others, but it's just something to be concerned about, which I'm sure is why you're asking the question. But like I said, if you've got a lot of, uh, you know, the equity built into that persona, like that profile, you put a lot of work into it. There's a lot of, you know, an activity that's been accrued for that profile and all that kind of stuff, then you may want to just go ahead and try it. I don't think it would. I don't really think it would cause that much of an issue. But if it's not a lot of work put into that profile, then just start with a new one. That's what I would do. So.

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Okay, good question though.

Looking for SEO Recommendations

The next one is looking for SEO recommendations. I joined the group about a year ago to learn some stuff but it's all too overwhelming for me. I just don't have the mentality for it lol. I haven't a service business and I've tried several SEO companies with very little results usually they are service business owners turned SEO gurus or a self-claimed SEO guru that everyone is using because they're on Facebook service industry group and see an opportunity to make some money any suggestions would be great so essentially this guy is looking for somebody to quote him on SEO you know to do SEO for him that's a good I mean you can post in our Facebook group and ask for no he did he not endorsing anybody though it's all I'm telling you. You have to communicate with him a drone was where. What are you going to say, Marco?

Marco: I'm sorry. He did post in the Facebook group in the free Facebook group and then he got some responses and then it just went south from there because I know people don't really read the rules and then they start getting the personal shit. And I told them to post here so you can get a better answer from us. And, you know, we have some very successful mastermind members that we can hook them up with, depending on his budget.

So, I'm sorry, good. So I don't know how he can reach out to us so that we can point them in the right direction because I want to see him be successful and come back do that you guys rock. And yeah, I also told him to go download the battle plan, follow the battle plan and then get the services from MGYB. It's not that difficult because we've made it now it's almost like, like paint, paint by numbers on the things that you have to do to get results.

Yeah. Yeah. But what I would suggest is, you know, because we're having this discussion and Marco told you to post here is con, send a support ticket, and we'll you know, we'll post with your contacts details and just a message a brief message about what it is that you're writing us, you know, sending a ticket in for and we can post it in the mastermind group I agree with Marco, we will, you know if we post your information in the mastermind and you'll get people reaching out from the mastermind, you know, for the most part, everybody in the mastermind is, you know is people that we trust that's part of the reason why they're in the mastermind but our free group, you know, I'm not endorsing any of the people that are commenting unless it's people that I know. That's why I told them here. The beautiful thing about mastermind is this group is small enough that we know most of the members on some level or another go. I'm sorry, Marco, go ahead.

Marco: Yeah, that's why I told them to post here and when you write it, give me a ballpark figure on what your budget is. So I know which person can bet the best handle your project because we have people who work you know, high ticket items, some that are in the middle and some that will take some lower-paying jobs. depending on what your requirements are, so we have all kinds of people that we can put you in contact with. That's right. That's right.

How Do You Sell SEO Shield To Customers Via VMail Prospecting?

Okay, cool. Rob wells. What's up, Rob? He says, any advice on selling SEO shield to customers via email prospecting? Yeah, set up just a showcase of what it is that the results like a result showcase. So I gotta do Rob, and I know you, you've probably got plenty of, you know, plenty of assets that you could show showcase, that are producing results, you know, the best thing I can suggest doing especially if you're targeting a specific industry, right? So if you have some assets in a particular business vertical that are ranking really, really well that are generating leads that are just the entity is strong, because that's really all that the SEO shield does, right? It strengthens the entity, it kind of puts it on steroids, then you should be able to show those results. And what I like to do is just show a kind of, you know, like a showcase video of the type of results that can be, can be expected when you work with me or when you have, you know, when you buy an SEO shield, for example, like I don't know how you're going to call it or how you're going to resell it, Rob, but the point is, is like whatever you're calling it, you know, when you apply this product properly, this is what can be achieved. And they show that right especially when you if you can target that message to the same type of businesses that you have the results that you're showing, because then they can picture themselves their business in that position and reaping the same kind of benefits that the one that you're showing is obviously reaping and so that that's it, guys, if you want to know how to sell that kind of stuff, just show results that you've been able to achieve using that type of method and then say if you want this too, here's how you get it. That's it. That's all you have to do. I mean, that's how I do it. And female prospecting is a really good way to do it because you can go right at the heart of it by showing them exactly what it is within the email itself. Okay. Any comment on that?

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Yeah, I would, I would say before and after works really well, you take a look at the brand before look at the entity and see how it's all scattered all over the place, how you may it might not even be appearing number one for your branded search. It may be off somewhere in the middle somewhere on page two or three like it happened with land solutions that work and then you just do somewhat we do the SEO shield, which includes an entity loop, that's the ad ID page as an entity loop. And that solidifies the entire entity and all of a sudden all of the all of that entity or all of the profiles associated with that entity will start appearing on pages one and two. And and and you can show that before and that after. And your God

Unknown Speaker 40:00
These people want once you show that because you have to remember, these are end-users. They're not SEO. They don't know how simple it is to do the schema to do the Jason plus LD to do the things that Google is looking for, but you do. And really, it's interesting, but what makes you a consultant, or what makes you an expert is being one page ahead in the book. That's it, you're just you know, you know, one page more than the other guy does. And all of a sudden, you're the expert.

Most of these people that you'll be reaching out to haven't even read the book. And you have most of the information that in the book, so Place yourself as the authority, have these people understand how important it is and don't go into entity going to brand awareness, branding, getting the brand out there getting the message out there at that they understand, because they know Coca Cola, they know Google they know Yahoo they know the Amazon, they know the big brand. So they understand that message. It's how you deliver the message also, on what you'll be able to sell these people. Yeah.

Yeah. And I mean, that's it just like I said, if you got your targeting correct when you're delivering this kind of a message, then it should resonate with your audience whoever you're delivering the message to, right. So if you're sending video emails, if your targeting is correct, then it's you're going to have a better a much better response rate. Right. And that's why I say, you know, again, you can do it more on a generic level in that you can show results that could have you know, from one project that could apply across multiple business verticals, but I've specifically found much better results when the target you know, the viewer, so your prospect, the recipient of your video, email, can imagine them, they're like their business in place of the one that I'm showcasing. And if it's in the same industry, just different location for example, then it's easy for them to see it right? Because they can easily identify with that business that I'm showcasing in my video email. And that's really good. I mean, I'm sure Rob you've got a plenty to you can showcase but for those of you that are kind of getting started, if you don't already have something that you can use as an example build one, create one use it as a lead gen site, to begin with, or like once it's ranking and producing for you and you know, and all of that but build one and use that as your showcase video. You know, you show that you can show results. That's really how you do it. Okay.

Can You Delete One Of The Duplicate Pages Without Causing Ranking Problems?

Fits questions up and he says it's up fits. He says Good day, gents. My question today is if your site has duplicate pages, can you delete one of the pages and not cause a problem? Yeah, absolutely. Or you could throw one, the duplicate page over you know, one duplicate to the other. So that you know, in case there was any link building done both of them that they will both benefit from it. But yeah, I mean, if you just deleted it shouldn't cause any problems. I wouldn't delete it. I would 301 or kept canonicalize. Canonical it. Okay, there you go. I would have 301 that most likely but yeah.

Should You Perform Off-Page SEO Deliverables While The Website Is Being Redesigned Or Should You Wait Until It's Finished?

Mohammed says, Hey guys, I have a car dealership client that I just started with the heavy, pretty bad website one of those industry template things. They're pretty close to buying a new one, but when they do it will take three months to get it ready. Would that erase the benefits of what will have been done by then? Should I wait for the new website like an SEO shield links the battle plan procedure?

I've already started the GMB work so I have something to do. But I really like to get done for you stuff up soon. No, it shouldn't. Remember that the SEO shield and all of that is about building the entity now if you have multiple like siloed, like count categories and all that and that's going to significantly change with the new site design. Yeah, it could be some benefit to waiting. But I would wait. what I would do is just have all that stuff done. And then if this the new site does have significant structural changes, like to category structure or silo structure and stuff, then the drive stack and everything could be edited to its to include the new, you know, URLs are and all of that, but I wouldn't wait because three months is a long time and you can push a lot of power, build a lot of authority to an entity in three months time, we know because that's what we're really good at now, you know, Markowitz, what do you say? So P and web design or redesign say that all of the pages in the old website should have corresponding pages on the new website. So you get three old one the old to the new, and if you don't have a corresponding page, and they should be three or one anyway so that you can carry any link juice that they might have over to the website. So those would then go to the homepage so that you don't have any formal floors. Therefore, if you build links even to the old website the way it is any links that you build are going to get out there and carry you through to the new website because you did standard operating procedures when you rebuilt or redesign the website so just make sure that whatever it is that you're doing is being done correctly and this is another way that you position yourself as an expert. Are you guys making sure that that all of the pages category just whatever are being 301 to a corresponding page on the new website and if not, are you making sure that they'd be that they're getting a three on one over to just whatever it is that's course I could be top-level category? However, it is that the new website is being set up.

There good. Okay, the next question and we're almost out of questions. That's cool guys post go ahead and post now because we'll we can wrap up early if we need to. He said else

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Should You Point All Links To The Drive Stack Directly Back To The Google Site's URL?

Okay, so, uh, we'll, I heard you guys discussing just ranking and Google Sites page instead of a money page with the help of a drive stack. In that case, did we just point all of the links in the drive stack directly back to the Google Sites URL, where they would normally serve as juice to the money pages? Yeah, yeah, you can absolutely do that. And in fact, remember you if you end up deciding that you want a money site later, right. So a self-hosted website later, you can always iframe in the money site pages into the G site. So it will still benefit from the G site and the drive stack that's built back to the G site. That makes sense. So you know, you can always bolt-on and a self-hosted website later to whatever project it is that you're doing and still benefit from it without having to go in and edit all the drive stack by just going in and iframing the pages from the money site into the G site. That makes sense. So I would still mirror it, though. So if you're going to use the Google site, as your money site, which is perfectly fine guys, then you know, however you build that site, make sure you're building with correct structure, everything like you normally would with a self-hosted website, right? So you still want to do all of that. And then if you end up having the money site later, then you would just mirror what you did on the G site on the money site, right. And then you would have your one to one ratio of pages and or posts really, that could be iframed into the pages on the site. So it would benefit from the stack and all the work that you would have previously done. Anything you want to add to that Marco, now you have to do is add a link, and then all that relevance all that power is going to carry over to the money site. In the event that you decide to build a money site at some point, the DC plumber example that we've shared often now, we weren't able to show it before we've been able to show it that's built on a G site. It's a G site and the GMB and that's how it's carrying all of the power between the G side and the GMB so that they're both rankings ranking in the three package ranking in Orlando.

And that's exactly how it's done. Yeah, all of the link building will be done to the G site, the drive stack, the GMB the post, and everything that's related to the see, don't think of it as money site a TLD, or whatever. Think of this as your entity and what's part of your entity. When you start thinking that way, then it won't matter, the components of that entity, because you know that you have to take care of that entity. Get out, get your schema in place, get your @ID in place, get everything in place. So think of it that way. And then you'll know what URLs to build links to what URLs to embed, and everything that it is that you need to do to get it to rank where you want to direct it. Simple.

What Link Package Should You Start With Based On A Tight Budget?

Okay, cool. Dan says what link package from Deadia Can I start with based on me being on tight budget guys? The basic package Yeah, the what is it the low competition packages if you need to, you know, and stack them as you can, you know, do embeds also when you can like a small embed package, and then you can always have links built to the embed package. So spread it out, you know, if you don't, if you can't drop $300 on a super aggressive link building package all at one time, spread it out over the course of several months and buy and just stack multiple link building services, smaller packages over time, if that makes sense. it embeds and our link building packages. Okay? So that's what I would do is kind of put it because you're better off remember, even if you were to buy a bunch of shitty links from fiber gigs, and you get some results, those links have a very short shelf life. And so you know, you still have you have to constantly be hammering away with those big ass silly link building packages from spammy links that you know, yes, it will work as Marco said but you know if you can get links that stick around a lot better because they're in there in the writer they stick around better because they're on theme networks. We have, you know, Daddy has built over the years themed networks with

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He's probably got a well over a million, you know, profiles, they have profiles built out by now. I mean, and these are, like I said, themed networks. So the content that gets posted on them isn't just random content, the networks that he's built their age, the theme, they have relevancy, topical relevancy built right into them. So a lot of them will stick around a lot longer. Yes, many of those also end up getting terminated or deleted, like the posts and pages and stuff like that, too, but not as quickly as a lot of those really spammy gigs. And also the way that he suggests doing contextual web to Dotto links for tier one and tier two, with GSA at tier three. And I say tier one and tier two to whatever you're building to. So in this case, would be ID pages, right, you know, not tier one direct to your money site, but tier one, two, or tier one assets, if that makes sense. So, again, it's just the process that he's developed, was built specifically to work with what with our stuff, so you know, I know Marco can tell you that maybe some of the GSA packages and stuff like with the DC plumber, you know case study that they did where they threw literally a million spam links like kitchen sink spam at the G site and everything in the morn links and everything, and they got it to rank but, you know, that was also that was expensive number one and number two, you can still get results without needing that many links if you have a well-developed link building plan. So and that's what daddy does. Link Building should be part of monthly maintenance, right? It's not just one of the things. Well, it can be if you get results and you stick, then it's perfect. You're not really going to need any more Other than that, then that then your blogging and the regular upkeep and that that might be enough other times, you're going to need monthly maintenance because you're going to get that boost, and then you might see it fall a little bit, then it gets boosted again. But don't keep hitting the same properties over and over and over again, what we've been saying is to vary your link building so that all of your property all of your tier one received a link building package and it might in three or four months before you're back to the first link building gig that you did. And in that case, you can build tiered links to the links that are already there to kind of kick them in the ass again and bring them up. So that so This all depends on getting the maintenance it think of your link building as maintenance to your website, except this is off-page SEO part of your off-page maintenance. Yeah.

Uh, okay, what is your stance on stupid optimization for the new Google update? I don't have a stance on that. Honestly, I just haven't looked much into it. I know one of our mastermind members posted Jordan actually in our group about it specifically, but I have not looked into that. I've been kind of tied up to I'd say your training or double your agency training. Marco. Do you have any opinions on that?

No, no, I haven't looked into it. I haven't needed to because I didn't see any drop off on me. As a matter of fact, most of our stuff picked up. So I was weak says we don't rely on anyone thing. Right? Like we weren't relying on snippets, to get traffic or to get results we weren't relying on what we just rely on, on our stuff ranking all over the place to get results. So So we do a little bit of everything we do, like FAQ, and FAQ schema, that to try to get into the snippets or chart to try to get into the suggested questions, and then the follow-up questions and everything that Google gives. But there's no one thing that we do that if Google comes along and hits you, you lose everything, which is what people concentrating on snippets. That's where they find themselves all the crap Not now. Now, what do I do? Because I'm no longer in snippets now. I'm in. I'm in organic and organic isn't getting much because of the snippets Are you were inorganic. Now you find yourself as a boy, you were in both you have multiples. So we don't that's just not how we do SEO now and heavy hitter club we will go deep into that because I have the solution for that. And you can like it can be the same domain as I'm sorry I'm not gonna give it away. You can still get multiple results even snippets and on inorganic, if you do your link shit like I sorry I'm not going to get to Yeah, I give away the farm if I keep going there is a way that stopped digging the hole man. Yeah, there is a way if you figure it out. Then don't tell anyone and go and make the money like you're supposed to.

How Do You Click To Call On A GSite?

Alright, cool. Thank you a fit says on a G site. How do you do click to call is that a paid thing? You should be able to just use an HTML telephone link right?

Colin and then your phone number that which means have become it'll hyperlink. You know you can make the anchor text or whatever you want but you just create the tell colon command within HTML to create an HTML link out of it. You can also do a button, right? Because you insert an image and hyperlink it with the hell? Yeah, anything that you could do on a regular? Well, I'm not gonna say anything. Most anything since we do have it's limited, but we can't access the HTML. And yes, one of the things that Google allows is a click to call a number. And one of those things that allow us is your images can be a hyperlink, you can hyperlink it to click to call. So you can either use an image with the phone number, click here, now call us or use the phone number or use the phone number as an image however you choose to do it. It's not a paid thing. It's just HTML. Yeah. Yeah. So if it's just going look at HTML telephone number or telephone link, HTML or something, just search that for Google. If you don't do it. It's really simple. Go to W3 suits, schools or whatever you'll see. They are HTML school or something like that. There are a million sites out there that will show you very easily how to code that. It's very simple.

Do You Post To Social Media For The GMB Page?

Dan says, Thanks, guys. You appreciate it. You're welcome, Dan, thank you for coming in asking questions. Mac says, do you guys do a lot of SM posting for GMB? It seems overwhelming. So many moving parts. Yeah, that's why I brought this up. I don't know Marco manages the VA. Is that do the posting or its automated? But yeah, I mean, we just take our Hump Day hangout videos that go on our YouTube channel. And you know that we take the hump day Hangout, we have a VA that chops them up and individual questions and answers. And then we have the graphic designer create the cover image, you know, goes through a whole process and then somehow it ends up on GMB. Marco is that automated through the GMB poster or what? I can't remember if that's, that's probably manual because it's Semantic Mastery. And it gets a little bit more love but it can be automated

Through the GMB briefcase right? tree pads. Yeah. And you can get that they can get the RSS feed. You can get you can actually do RSS feed in an RSS feed out through the GMB briefcase. So it's got a new dashboard to have you seen it, by the way, I know I haven't my hair I have that does all that within the last week. Maybe within the last week and a half, they updated the dashboard and all that.

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So it's like a completely new user interface. So cool. Let's see. He says best. Sorry, Mr. Good to know. Do you guys do a lot of SM posting social media posting? For GMB? Oh, you mean for getting clients? Is that what you mean?

I'm not sure I know what fit says GMB. briefcases. Awesome. Thanks. Yeah, Matt, can you click clarify social I thought you meant Semantic Mastery. SM but social media. Do I do SM posting for Google My business social media posting for Google My Business? I don't know what that means, like, do you mean like repost social media to Google My Business or post-Google My Business to social media? Which way because you can, by the way, you can. You can do either one of those, right? You can do both. For example, with most of my clients, we do blogging. So I have a blogger that publishes blog posts curated blog posts to their money site, but then they publish a corresponding GMB post that links back to the blog post with it just a snippet of text. Then that GMB post gets syndicated out to their social media, either to their Facebook page or their Twitter or all of the above, you can go out via IFTTT, so through syndication network, or, and then vice versa. Some of my clients do like their own posting to their Facebook pages and we have those that end up posting over to their GMB. It just grabs the image, the same image from the post and in some of the text, post it and then

We have just a link, you know, target URLs that we have added that will it will link back not necessarily to the actual Facebook page or post but to, you know, other entity assets, that kind of stuff. So yeah, you can go either way. from social media back to the GMB listing, you can do that too. Can you post social media posts and point back to the GMB? Yeah, of course, you can because you can drive traffic to it that way. Right? Yeah, social media posting for GMB. So So are you meaning that you want to you want your posts to syndicate to social media but where are the syndication Academy people? And that's just an was it isn't that in IFTTT? Where you again the brief. You grab the RSS feed going out of the GMB and you make that a trigger in IFTTT so that you posted your social media. Yeah, you can automate well not only that, but you know, inside but and we got to wrap it up but uh, they one of the things the new features of the new GMB interface or the GMB briefcase interface The dashboard is that it has a social you don't even need IFTTT,  it creates an RSS feed inside the briefcase also. So you can use syndication networks and IFTTT to republish the posts out to your syndication network or to your other social media accounts. But you can also add social media accounts directly to the poster now the auto poster, the briefcase, the GMB briefcase so that whenever you publish a post through the briefcase, it automatically syndicate through the poster over to the social media accounts that you have connected or integrated. So again, you can do it either way. I would recommend that you check it out.

The last question I just he says, Matt, I'm thinking this is you were asking about the best way to find a buyer for the leads themselves. If you created a lead generation site, how do you find service providers to purchase the leads from you? The best method that I've ever used is we have a product for that. It's called a video lead gen system.

Video lead gen system it's I believe, and that that is specifically a product that we created that I developed over the years for prospecting using video emails originally, but then when I really ramped up my lead generation business during like the GMB boom, about two years ago, you know, I ended up really kind of developed, like revisiting my process for the video, email, video email process to make it more templatized. So that much of it can be outsourced. Because I was doing a lot of volumes as far as I had a lot of lead generation assets to monetize. So I had to make it more efficient to do so. So I redeveloped the process, and what's included in this. That's what the update was when we relaunched this last year. So I would recommend that you pick up video lead gen system I think it's not that expensive. I don't even know how much it is, but I don't even know how much it is 397. Yeah, 397 by the way, if you join the mastermind, you get that for free. Or if you join 2xyour agency, it's in the sales funnel for a much, much lower price than for 97. So you can always buy join 2xyouragency, 400 bucks and pick up video lead gen system for a fraction of what you just saw on the sales page. So you guys can check it out there too. Alright, anything else Marco? Do you want to say before we're all rolling?

Right everyone. Very good. See you guys next week.

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How Do You Display 5-Star Reviews In Google Search Engine Results Page?

By April

In episode 270 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to display 5-star reviews in the Google search engine results page.

The exact question was:

Hi gang! How do you get the 5 stars that show up in some Google searches, it seems to be random but I've never been able to accomplish this.

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Should You Use GMB Service Areas For Restaurants Or Is It Only Applicable For Service Area Business?

By April

In episode 269 of our weekly Hump Day Hangouts, one participant asked if one should use the GMB service areas for restaurants or if it is only applicable for service area business.

The exact question was:

Two questions, if you only have time for one, please answer the second one: 1) Should I enter GMB “”service areas”” for restaurants or are service areas only for service area businesses?

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