Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 125

By April

Click on the video above to watch Episode 125 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Bradley: Come on.

Adam: All right, we are live. Everybody to Hump Day Hangouts. This is episode 125. Today is the 29th of March, 2017 and we've got almost the full group here, so we'll go round and do what we do. I'll start off with Bradley today. How's it going man?

Bradley: Hey man. Glad to be here. Got a lot of really good questions on the page already, so looking forward to it.

Adam: Cool deal. Marco, how you doing?

Marco: Hey man, good to be here. I was just, it just hit me when you said 125, we actually have 125 hours of free stuff on our YouTube channel. All people have to do is go to our YouTube channel, use the channel search for anything that they're looking for and we probably already answered the question. How good is that?

Adam: Mm-hmm (affirmative).

Bradley: That's 125 hours of just Hump Day Hangout content, because there's a lot of hours of other content as well.

Adam: That's true. That's true. All right, Hernan, how's it going man?

Hernan: I'm good. I'm good. I'm excited to be here. Yeah, 125, it's a great number. Also I'm excited because we've had a great testimonial early so it's good to see that all of these hours we're pumping out and we're dedicating a bunch of work to [inaudible 00:01:26], but it's actually getting great results this year. I'm really excited to see those kinds of things.

Adam: Why don't you tell people. We said we're not going to tell by name, but why don't you tell everybody a little bit, like the outline of what we just found out this morning.

Hernan: Yeah sure. We got a message from one of our students telling us an actual business income, like a real screenshot. It's a bank statement actually about making one year of SEO. I think it adds up to 100 …

Bradley: Just under 140K.

Hernan: Yeah. Just under 140K for the last year. That's pretty amazing. He's saying well, of course he's taking action, he's taking massive action. He's moving forward, closing clients, et cetera, et cetera, so I think that's amazing. Also it's kind of what we're trying to do here. It's funny because you're out there trying to put a lot of content, put eh best that you can do and trying to actually impact lives and change lives. That's something that I really like seeing.

Bradley: It's great to see 2015 about 12K, 2016 about 140K. He says, “I love you guys. It's from SEO work.” That's amazing.

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Marco: No, but the interesting thing is this isn't an agency. This isn't an SEO guy doing SEO for somebody else. This is a guy who took our stuff and applied it to his own business and is making this kind of money. He's in a major metropolitan area, but he applied it to his business, grew his business. This is amazing to me. This is an amazing …

I see this and the possibilities for you guys, for everyone listening, they're endless because we just keep finding new ways to make ranking easier. They tell you it's harder. Google tells you so much shit and you guys believe it. I'm like please, please, don't make that your mantra, Google said so. If they said so, go and do the opposite.

Bradley: The opposite, yeah. See what happens.

Adam: That's right. For the record I just want to say that this is one of our Mastermind members, but if you're listening and you're somewhat newer to the Semantic Mastery or you're just coming across us, please check out the Syndication Academy. That's a great place to get started, combined with the Hump Day Hangouts. I'll pop the link on the page in a minute.

Excuse me, a quick review of the last week. We did want to say that the Live Rank Sniper replay is still available. That was the webinar with Peter Drew. A lot of people really into that, popped it into their toolbox and having some cool results so by all means, go check out the replay. Again, that's just a free replay. We're going to put that on there, some really good information.

Bradley: A couple things.

Adam: Yeah, go ahead.

Bradley: You mind if I jump in on that for a minute Adam?

Adam: No, go ahead.

Bradley: One, you mentioned Syndication Academy. That's really simple guys, for those of you that are new so you don't have to go searching for it, it's Syndication.Academy. Very, very simple. Okay, as far as Live Rank Sniper, awesome product. It really is. It's so simple to use and it's great for identifying keywords that you can rank for very easily.

I like it a lot. I've been using it a lot. I added several cases studies as a bonus for anybody that had purchased. That case study is pretty much done. I've got one more video to add still to the bonus site guys. If you haven't checked the bonus site for a couple days, go back and check it again because I added another training or a another case study update yesterday. Anyways, I've got one more to do which is going to be like I'm going to be talking about the strategy and what's next after those case study results came back from using Live Rank Sniper.

I'm just going to give you a little tease right now because what I'm doing with those case studies is I'm extending them onto another product that we're going to be holding a webinar for in about two weeks that I'm seeing. Essentially what I did was I took Live Rank Sniper, the case study results or whatever Live Rank Sniper showed me as the keywords that I could rank for and then I plugged them into another software, and other YouTube tool. We're going to be again, introducing that to you guys in about two weeks.

I'm seeing some incredibly good results with it right now, so the case studies from Live Rank Sniper are going to carry on into this next tool that we're going to be showcasing and I'm going to show you what I've done with the Live Rank Sniper keywords that I found. Then using the new tool and the results that I've been able to get and it's really, really powerful. I'm actually pretty excited. I've only got one out of five of those case studies completed right now, so I've got four more to do. If the other four perform like this first one did, then we're really onto something. We'll be announcing a little bit more about that next week guys.

Just know that there's something that's coming very, very soon. If you don't have Live Rank Sniper and you don't know what I'm talking about with the case studies, well, go pick it up because it's inexpensive and you can get access to the case studies just by purchasing it. There's a whole bunch of unannounced bonuses in that bonus site that we're not even going to tell you about, but if you purchase you'll be pleasantly surprised. Okay? Okay Adam, carry on. Sorry.

Marco: Why are we always giving so much stuff away?

Bradley: I know. I know.

Adam: You get one and you get one and you get one. All right, that's about it but we do want to say we sent out some emails about the RYS Stack Webinar that's happening tomorrow. I'll put the link on the page. This is going to be a really cool and shorter webinar where we're going to go over some information about RYS stacks. Where you can use them, when you can use them, why you should be using them. Trust me, this is important.

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Then on top of that how you can do this through search base and get the done for you option. If you haven't heard of RYS Academy or you aren't sure what this is, well, I don't know, do you guys want to go over that? Just a quick elevator pitch on why people should be aware of the done for you services for RYS?

Bradley: Yeah, because it's a huge time saver. They're done to our specifications and the way that we build them so it eliminates so much additional work. Look, if you want to learn how to build your own stacks, especially if you're running … Well, you know what? I used to say if you were running an agency that you should hire your own team members and then put them through the training courses so that they can produce them for you. To be honest with you, there's a lot of learning curve and a lot of time that goes into first of all hiring and firing, hiring and training somebody.

If you use out Outsource Kingpin product it will streamline that quite a bit. There's still a lot of time involved in actually getting them up to speed and trained well and then managing them and all that kind of stuff. We've already got all that stuff done. The heavy lifting is done for you guys. If you order through us it's going to be done. You don't have to worry about training or hiring or monitoring and managing and all of that. It just gets done. We're going to be showcasing how, what our RYS stacks or drive stacks are, why they're so effective and how to order them through Serp Space. Marco you want to comment on that at all?

Marco: Yeah. It took me a month to train Jason, to get Jason up to speed on building these. Unless you want to spend the time to learn RYS and then an extra month to train the VA who might or might not work out, because you have to pick out the right VAs, right? If you don't have the course that teaches you how, it's like hit or miss. We have a way to identify the best of the best and then get those into the training area so that we finish with the very best. Unless you have all that, we've done it for you. That's a very big deal as far as I'm concerned.

We're going to give away part of why it works tomorrow. That flows right into the one that I'm doing on Monday which is I'm going into the overall reason of IFTTT or excuse me, Syndication Academy and RYS Academy and why both should be part of the toolbox. It can be RYS Academy or done for you RYS, either one. It should be part of every build. We'll follow that up tomorrow. We'll follow that up on Monday. I want to get into questions.

Adam: Awesome. All right, one just quick one that I saw this week, I don't know if you guys noticed, but it looks like on May 2nd YouTube's ditching annotations, so anybody who's using annotations out there, you've got till May 2nd to edit or delete them and then they way they are is the way they are. If you use those and you want to change them or update now is the time to do it.

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Hernan: Yup, they're moving into the mobile friendly version of the annotations, the end of the year annotations and then you can use cards. That's clearly a move into more mobile optimized version of YouTube.

Adam: Yup. Got you.

Bradley: Scott mentioned that he had not found the Live Rank Bonus case study. Scott, if you purchased through us you should have been added to the bonus site already. Check your spam folder. If perhaps you purchased it before we had the automation setup, just contact us at [email protected] and provide the PayPal transaction ID so that we can verify the purchase and then we'll add you to the membership site, the bonus site manually, okay? Anybody having any issues with that just contact us at [email protected] All right?

Adam: Okay cool. Can we get into questions now?

Marco: Let's do it.

Bradley: Let's do it. I'm going to grab the screen. My audio dropped for a minute. Bear with me.

Adam: We'll just chat while Bradley's not here.

Hernan: We can talk about him because that's a good connection and he'll come back. Hey
Bradley: Here we go.

Bradley: Hey, shh, here he comes. Here he comes. Stop talking about him. All right, you guys can see my screen now?

Hernan: Yup. Got the whole screen.

Best Practices In Re-Publishing And Linking Out Expired Domains

Bradley: All right, cool. All right, so Asi I suppose. I'm not sure if I'm pronouncing that properly so I apologize if I butchered it. Hi all. As you mentioned last week I can publish an expired site and link out from that expired site that I recovered from way back, HTML version, to my money site to tier one properties or to tier one properties. Which is the best option? That's going to depend on the domain that you pick up, Asi. If you get a really clean domain that has a good … All it needs is one good backlink pointed to it. That's it. Just one good, so if you're scraping domains and you're analyzing them prior to purchasing them, what you want to look for first and foremost more than anything else, don't worry about the metrics, the trust flow, the topical trust flow, domain authority, page authority, don't worry about any of that crap.

First and foremost look at what the content was on that site originally from the domain that you're picking up and make sure it's relevant. If it's relevant to the niche that you're going to be placing the link on that rebuilt domain pointing to your money site you want to make sure that it's a relevant, that it's topically relevant first and foremost. That's the most important thing to look at.

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The second most important thing, very next thing that you do is go look at the backlink profile and make sure that they're clean backlinks. No spammy shit. You want to look at, one thing I like to do with Majestic is look at the map. When you look at the backlinks the map, it will show you where backlinks are coming from. Typically if it's got backlinks coming from Russia or China or Korea a lot of the times I won't even pick those domains up because it means it's been spammed for the most part. The vast majority of the time it means it's been spammed.

You also just want to scroll through and take a look at the backlinks. Guys, I'll pick up expired domains. I don't do it near as much as I used to, but I will pick up expired domains that only have one backlink because that's all that matters to me. What I like to do, obviously the more referring domains it has the better. As far as, and let me try to explain this a little bit better.

It used to be the more referring domains the better, but that's not the case anymore because what you're looking for is quality. It's not quantity, it's quality, right? What I worry about with buying domains with only a couple of backlinks pointed to them or a couple of referring domains, it could have more than just handful of backlinks, but if they're only coming from a couple of domains, is what happens if the webmaster of the site that's linking to that domain finds out that the domain has been expired or that the content has changed or whatever and they can go in and remove that backlink and now especially if you've got a domain that has only got one or two referring domains pointed to it, then you've just lost whatever SEO value that it really had, right?

What I do is I go back and look at the way back machine for the linking domain. In other words, the domain that's linking to the domain that I'm about to pick up or purchase, I'll look at that backlink and the history of how long that backlink has been there. If it's been there for let's say five years or two years or whatever, if it's been there for any length of time then I'll suspect that it will likely stay there. It's unlikely that that backlink is going to be removed.

I just want to make sure that the linking domain has some history for how, like that backlink has been there for some period of time. Depending on how desperate I am for expired domains for that particular niche will determine how far back I'll go to cross that threshold to where it will make it worthy of my purchase or let's say I abandon it because the backlink's too new. You know what I mean? The other part of that is it used to be also that you would look at the backlink profile and you would worry about backlinks dropping from the domain if you picked up an expired domain and then rebuilt the site, which is how we used to it, right?

We used to do that private blog networking sites or PBN sites, right? We would go out, buy expired domains because of their metrics, strip the … We would install a new WordPress site, install new content. A lot of the times it wouldn't even be in the same niche. Well then that's very, very likely that other linking domains that are pointing to it are going to remove the backlink if the webmaster goes and views that link and takes a look at the destination site which ends up being the domain that you rebuilt.

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It's got some other content on it, it's not in the same niche or whatever, they're going to remove that link. When you're building expired domains, when you're rebuilding expired domains with the content that was on them when they expired then even if a webmaster were to look, they're going to see the same site that they linked to originally anyways. Does that make sense?

My point is when it comes to buying what I call PLN or private link network sites instead of private blog network sites or private link network sites because they're not really blogs, they're not WordPress, right? They're HTML sites. As I look for relevancy number one, number two, a clean backlink profile and if it meets those two criteria then I'll research the backlinks that are pointed to it to see what their age is on that. If they've got any length of time or history then I'll go ahead and pick up that domain. It can be used for money site or tier one properties.

The cleaner, the more relevant, the closer you can get to your money site or even point directly to your money site. If there's any question or if it's not necessarily in the same niche, if it doesn't cover the same topic, it's a little bit broader or it's like a tangent market or something like that then I would use it as a tier one, a link to tier one properties instead. You guys have a comment on that?

Marco: If I could just add something. I have two, or three they turn in to be three things. We now have Adela and a Dr. Gary who are really good at spotting the domains that we need and they're niche-relevant. They add the relevance that we want. We don't go through that process any longer unless we have to or unless we want to.

The second thing is if you don't do your due diligence with these domains you're going to tank your rankings. If you point it at your money site and you didn't do it right, you're going to see it go in the shitter. It's almost overnight. You have to make sure that you know what you're doing. If you don't and you still pick one up, go to tier one. Go where you at least have a layer of protection until you actually know what you're doing because you learn over time. You learn to spot them and you learn to spot what's actually spam and what isn't.

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Once you're that good, then you can say okay, I'm going to pick this one up and I'm going to point it at the money site and you're going to see wonderful results. Once you're experienced. If you're not, don't do it. Don't do it unless you want to see your site go in the dumper, then by all means go ahead.

Adding Schema, JSON-LD,  To Tier 1 Blog Components

Bradley: Yup, awesome, thanks. Ivan's up. He says, “Hey guys, just joined the Syndication Academy. Hump Day Hangouts is great stuff. Free stuff helped me a lot, but the full training is awesome.” I will plus one that. “Maybe this question will be answered during the course, but here it is. Is it worth the time and effort to put things like [inaudible 00:19:05] markup, local business, JSON-LD, job descriptive, et cetera into the tier one blog components like WordPress and Blogger? I've been treating those properties like they were money sites. Thank you. Looking forward to Marco's webinar and SMRYS Secrets.”

Yeah Ivan, to be clear, yes it would help to put, for your branded properties especially, like you said, to treat your branded properties like money sites. Guys, you should be doing that anyways. Try to flesh out your branded properties as much as possible and if you can add markup then do it. Now listen, let's be real clear. I want to make it clear to you guys I don't do that on all the properties that I set up because a lot of the networks that I set up don't require that. They're used for syndication or SEO purposes only, whatever.

For client sites, and I'll be honest with you, a lot of my lead gen sites I don't even have that setup because it's just so time consuming. I probably should have a VA that does it for me, but I don't. I only do it for client sites really and a few of my lead gen sites. I don't do it on all of them. Absolutely you can.

Now here's the thing though, a lot of those are going to strip any sort of structured data out anyways. That's the problem is trying to add structured data to these because it ends up getting stripped out by the editor, right? By the platform itself. That's really where it's tricky. Now if you can, like for example if you can go in and add like where you would add analytics code for example in the header and things like that, if you can go in and edit those fields within the platform, then yeah, you can add JSON-LD code. Whether it validates or not you'd have to check, okay?

Yeah, absolutely. One thing that I've been able to do in the past, it's been a while since I've done it so I can't even remember which platform it was on, but not using JSON-LD, but you had to use micro-data. Which micro-data is like, it's structured data but in HTML format so you can markup elements within an editor, but like I said, a lot of the times it depends on the platform. I can't remember which ones they were off the top of my head, but it will strip it right out.

Don't waste your time without checking first. Go test a few of the sites and see unless Marco or Hernan, if you guys know the ones off the top of your head that will accept that, I don't know them off the top of my head.

Marco: No, not off the top of my head. The ones that I do know are not ones that I care to talk about at this point.

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Bradley: Okay.

Hernan: Right. For example if I may Marco, Blogger, I know that it will accept JSON-LD, JavaScript, pretty much everything that you throw at it on HTML because you can actually edit the template.

Bradley: The theme.

Hernan: You know? Yeah, the theme. You can edit the template, you can edit the theme. Weebly will do it too in case you are syndicated to Weebly. There's a bunch of those that they will accept HTML. Blogger for sure, Weebly pretty much. I think Tumblr as well, but we have abused Tumbler and for that reason it's not that permissive anymore. We are 100%, we are 100% responsible about that, so sorry about that guys.

Yeah, basically those three I think will accept HTML. In any case on the update webinars we are always looking for new platforms and what's good about it is that we will uncover either Web 2.0 or live stream sites or Semantic Hubs as we call them where you can actually add schema or you can actually embed a bunch of things like my maps. Well, a bunch of things, so stay tuned of that and go through the past trainings, the past update webinars because there's a ton of gold in them and there's a ton of properties that will actually accept that if you need a push or if you need to rank those properties on page one as well.

Bradley: Yeah. I'm going to name one here guys, and before Marco and the crew all get mad at me, I'm now going to name … You have to be in Syndication Academy to get the full training on this. I'm just going to make a mention of one that's really, really powerful that you can do all kinds of nasty stuff with Ivan. Since you're on Syndication Academy you can find it. It was in the update webinar from like I don't know, three or four months ago.

It's called Pearl Trees. That's a great tier one property because you can do all kinds of nasty stuff in there. Go back and watch that webinar. It's one of the Semantic Hub or additional properties inside of the update webinar from I want to say three or four months ago. Just go back and take a look. You'll see what I'm talking about. There's some real ninja stuff you can do with schema markup and all kinds of stuff with the Pearl Trees site. Okay. Guys, I didn't just give away too much, did I? I tried to tread lightly.

Hernan: I know that you feel like giving more, but we're fine. That's a nugget.

Using Google's Trust Indicator To The Landing Pages Of Adwords Campaigns

Bradley: Yeah, good. I just want to make sure I'm not going to get in trouble later. All right, Paul's up. He says, “Bradley, what are your thoughts on what ways can I use Google's trust indicator like GO.GL short link on a average PPC landing page? I have a hunch it might help me lose trust and authority, higher quality scores, et cetera. Your thoughts and/or recommendation linking to the landing page on or from the landing page itself, et cetera. Thanks.”

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Yeah okay, I see what you're saying. I have not tested that, but you're talking about taking your landing page URL and shortening it with a GOO.GL short link and then using that as your landing page URL in AdWords. Now I haven't tested that. My initial thoughts or assumptions would be that it wouldn't have an effect on quality score only because what I have seen through my own testing for the last year with AdWords stuff is that quality score is a function of two things really.

Number one, your bid, your max bid is one and then the other thing which has the most effect on quality score is going to be your click through rate of the ad itself. Those are the things. Now your landing page experience, like honestly, I have played with multiple versions of landing pages trying to affect the quality score from that. It has a very minimal effect on quality scores. As long as your landing page has basically some basic or some basic elements to it, that's all that's required.

Then obviously you want to have the keyword, especially in the SEO title or whatever. Even though it's in AdWords you still want the meta-title of the page. That's really it. As far as everything else, the bid, the max bid amount, that's going to have an effect on quality score to a degree, but the vast majority of the quality score metric is calculated by click through rate.

That's going to be determined by always rewriting, always split testing ads and trying to improve your click through rate. Just as a side note, there's a lot of industries, guys, that you'll get into, and I know because as my experience continues to grow in AdWords I see it now more and more. At first I didn't understand why sometimes I would set up ads in one campaign and they would have quality scores of three and four and then I would set up the same type of ads with the same type of landing page as far as the elements, but for different keywords, so in a different industry, and I would start off with quality scores of five or even seven.

Sometimes within a day or two they'd go up to eight or nine or even quality scores of 10. I would wonder why is that. That's when I started really playing around with different things that I would try to manipulate quality score with and your max cost per click bid is one. Another one that Marco gave me a hint at, I wasn't able to prove it, was increasing your budget, your daily budget as well.

I wasn't able to prove that and it's probably because I didn't go extreme enough, so we won't talk about that much. I tried playing with landing pages as well and I couldn't manipulate quality score more than just like a point from landing pages. Once I started really honing in click through rates which is always … The strategy for that is just constantly always be split testing your ads and trying to achieve the highest click through rate.

Run two ads concurrently. Split test your ads, so run two concurrently and let it run until you've generated either a certain number of clicks or you've allowed them to test against each other for a certain amount of time. It's usually a function of volume of clicks, right? Let's say I want to allow 30 clicks to this ad and I'm going to go back and take a look and see which ones have the higher click through rate. Then you keep the one with the higher click through rate and you pause or eliminate the one that has the lower click through rate.

Now you write a new ad to split test against your control, right? The one that just performed better. You constantly refine until you get your click through rate up. Here's the thing, what I was saying just a moment ago about starting off with different ad groups and seeing how some would have low quality scores right off the bat and other ones would have higher, and that's based on when you start a new campaign, guys, AdWords will give you a mean or a baseline, a quality score based upon the industry average or the average for, the quality score average for that industry.

If you're in a space where you're running AdWords campaigns where there's a lot of shitty advertisers, in other words advertisers that don't know what they're doing and aren't optimizing their campaigns, your campaign's going to start off with a low quality score and that's only because that's like the mean or the median in the industry of the industry average, if that makes sense.

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The only way to get your click through rate, or excuse me, your quality score up is to start improving your click through rate to get well above and beyond what the industry average is. Once you do that, and I don't know, that number various depending on every industry. For example if I can get a click through rate up to say like 30% in the tree service industry, my quality scores are going to be eight to 10 hands down every time.

If I keep my click through rate down around the 10 to 15%, which I believe is pretty standard for the industry, then my quality scores are going to be, they're going to range between five and seven. Once you get to seven and eight, eight and above, you really get much lower costs and you get the higher quality, the higher ad rank and all of that. I know that was kind of a long winded answer, but I wanted to explain. I haven't tested using the GO, excuse me, the Google short link as the landing page URL.

I don't think it would have an effect, but I haven't tested it. I just wanted to explain really what the quality score, the biggest influence on quality score is going to be click through rate.

Marco: All right, so can I just mention something that I picked up from what you just said and from what he's trying to say?

Bradley: Mm-hmm (affirmative).

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Marco: If click through rate is a factor for quality score and you have a Google URL showing, that's…

Bradley: [inaudible 00:30:16] more clicks, is that what you're going to say?

Marco: Hey. Wouldn't it thereby increase your quality score? We actually show that inside our RYS Academy. Isn't that something?

Bradley: That's a really great idea and that's something that I wasn't even considering when I was answering this, but that's a good point Paul, if you have that GOO.GL short link it's going to be basically a Google URL. That might be deemed more trustworthy by the searcher or the visitor, right? It might end up generating a higher click through rate like Marco just said.

Test it, Paul. Test it and let me know. In fact I might even test that on a couple campaigns just to see. In which case I'll, I don't know where I'll share it. Ask me again at a later date, Paul. I just want to give a quick recommendation. This is not an affiliate link guys, but there is, this is a really cool site. I think it's, what's it say? Ten scores.

Okay, tenscores.com. Check this out. They've got this big pop-up here. Let me close this. I forget how to close this damn thing. Right there. Okay, so Ten Scores. This is a great service. It's like really cheap. It's like 25 bucks for 5,000 keywords or something like that. It's ridiculous. You can view plans and pricing here. Fifty thousand active keywords, up to five AdWords accounts fro $25 a month.

Guys, this is really cheap. Most of the AdWords optimization platforms are really expensive. This one is dirt cheap. I really like it because this is really what turned me on to … I finally started believing that click through rate was the biggest influencer of quality score once I started following the Ten Score blog. Then I ended up purchasing it and I've started using it for some of the AdWords accounts that I manage.

I started seeing actual, real results by just manipulating click through rate. I saw real improvements in quality score just by doing what this blog tells me to do and then I started using the service on some of my accounts. It absolutely is true. For a while there I just didn't believe that click through rate was the biggest influencer on quality score until like I said, and by the way there's a great blog on this site too. Read our blog. Right there.

The guy, his name's Christian I think, I guess the guy that owns this or whatever. It's a great blog. He's got some awesome, awesome articles in here about how to improve AdWords campaigns. I highly recommend that you guys, even if you don't purchase the product or whatever or subscribe to it just go through and start paying attention to these blog posts. Subscribe to the blog because he really has got some great stuff. Okay?

All right, moving on. Tim's up. “Did not get a chance to say thank you for answering my question last week. You guys rock. Always delivering on the answers. Thank so much.” You're welcome, Tim. Our pleasure.

Adam: Now the real Vasquez is here, so watch out.

Maximum Number Of Keywords To Add Within An iFrame Tag

Bradley: That's right. The real Vasquez. Paul's up. He says, “For the IFrame Stacking webinar by Marco he mentioned that we can exploit with our keywords before the closing tag, IFrame tag. What's the maximum keywords we can or should add there?”

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Marco: That's information from a paid webinar. I'm not sharing it here.

Bradley: Okay. There you go. Let's see. “Also what's your take on using exact geolocation keyword phrases that would otherwise cause over-optimization with regular SEOs?” Okay, same thing. Paul, we're going to have another webinar on Monday, right? Is that right?

Marco: Yes we are, but it doesn't involve IFrames. It's a followup.

Bradley: Okay.

Marco: He can ask questions at the end of the webinar. I might answer it.

Previous Business Shows Up When You Google Your Client’s New Business Address

Bradley: Okay, there you go. That's why I was mentioning it because that is an RYS type webinar so that would be a good place for it. James is up, he says, “Client just got a new location brick and mortar shop. Wants me to build citations, but when I Google the address the old business that occupied the spot shows up. When I Google the address the old business shows up. How do I go about getting this done without the old NAP affecting my citations?”

Let's see, oh, “I just got a new client, just got a new location. Okay, client just got a new location. Wants me to build citations but when I Google the address the old business that occupied the spot shows up.” Okay, so what you're saying is there's still citations out there. Okay, I see what you're saying, James. All right, I'm going to share with you a link. It's semanticmastery.com/loganix. In fact let's just type it out.

This, guys, this is the service I use for any sort of … Any time I got a citation or NAP issues I always go to these guys for this because they hands down, if it's a US business it's the best service for this. It's the citation cleanup service. If you go to semanticmastery.com/loganix, L-O-G-A-N-I-X. It will take you over here and go to the services and it's the citation cleanup service right here.

It's 500 bucks for it, but it's totally worth it guys because they will do, at least in the US market they do hands down the best job I've ever come across and I've had to do this many, many times over my career. I've hired virtual assistants and trained them how to do this manually. None of it has ever been as good as what these guys do. They do it very efficiently.

Again, I highly recommend that you check out Loganix. Again, it's 500 bucks, but if you are dealing, when you're pitching a client or prospecting and you go give the pitch, you should already know this. You should already know that there's NAP issues if you've done your research and you should work the cost of something like this into your proposal. Plus we're markup, because you've got to manage it. If Loganix charges 500 bucks for this then I'd be charging the client every bit of 750 or 1,000 bucks for the same thing and that citation cleanup.

That's because you should be marking it up. You're going to be the one managing the project. Just so you know, this is absolutely the service that I use for that. That's the best way to get around it. Okay? James, because it's not something, trust me, that you want to do and like I said, I've even hired virtual assistants and trained them how to do it. They're still nowhere near as efficient as just having Loganix do it so it's worth the money. Okay?

That's the first thing I would do. I would hire them to clean that up by the way because they can go, what they'll do is they'll literally reach out to all the business directories that have the old business location in there or whatever, whatever the problem is and they will contact the business directories and manually and ask them to update the records.

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They'll provide the proper data and then about 70% of the business directories will update based upon their outreach, okay? I'd clean up before you even start building new citations to the client site because otherwise you're just spinning your wheels. Building new citations when there's NAP issues isn't going to help. You need to clean up old incorrect NAP … Incongruent NAP data first. You've got to clean that up first or else you won't see any results.

All right? Paul's up. He says, “Bradley, when you go about securing virtual address for your lead gen sites for GMB, are there any issues with getting more than one address at the same post office say for three to four different niches? How do you circumvent this if it's a problem?” Paul, I haven't run into any problems with that because every single box that I get is a unique box number. It counts as a unique address. Okay?

I've got some post offices where I've got several different businesses in that exact same PO, or excuse me, post office. It hasn't caused any problems for me because it's a unique address. Just don't be cheap and try to get one box and use it for six businesses. Don't do that. PO boxes are cheap enough that you don't need to do that. You can get a separate box for every business, all right? That's what I do. I get a separate box for every business.

Ken says, “Where can I find a Google My Business URL?” Ken, there isn't one anymore. Well, you get the Google Plus URL. Remember, there's brand accounts and there's local accounts. You can get a Google Plus URL for those, but the Google My Business URL is the maps URL now. Go to Google Maps, search your business. You already know how to do this but for the benefit of everybody else, let me do it.

Go to Maps. Put your business name in. We're going to type in Semantic Mastery in Gainesville right there. This is our local, right here, this is our local listing. Then you just click the share URL. You can use the short URL, that's fine and it's a GOO.GL short URL right there with the maps in it. Okay? That's your Google My Business listing URL now.

Or you can use the Google Plus, but the Google Plus one doesn't, this is where you want to send, this is actually your Google My Business URL now is the Maps URL because all of the data and everything is right here. Reviews, everything is all here. It's now longer a Google Plus URL. That is I guess in the back end they're connected somehow. In the basement of the Google building they're connected somewhere, but it's the Maps URL now is the GMB listing, okay?

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Content ‘Curated’ And Hosted On Another Website: A Legit SEO Practice?

Next. Ryan, let's see. He says, “I have been contacted by a salesperson to do some content marketing with the following site. Okay, the gist of the campaign I guess is what they will take existing, is they will take existing content that is already hosted on my site and curate the content and host it on their site for SEO traffic. I got the curated version of the content and noticed that the article isn't altered much at all other than changing words to past tense and swapping out some words using synonyms, so basically they spun it a bit. My question is is this legit SEO practice? It fees like cheating Google or trying to trick Google. How does this rank, site rank articles to get SEO traffic when their URLs are defined by parameters? In other words they're not pretty links. Is there any value of having people read your content on other domains that you can't capture leads, data, re-market? Still can't grasp the concept of having people read content on someone else's domain.”

All right, the only thing, and I'd love to get some comments from my partners on this as well, but the only thing I can see of any value of doing that would be for the backlinks if they're properly citing the source. In other words if this website that “curates” in air quotes, the curate content and all they're doing is republishing your articles, if they're attributing, giving proper attributions, so they're citing your website as the original source and then giving you a backlink I could see that possibly having some value.

You have to check though, the domain metrics, the relevancy, all of that, but that's the only thing that I could see. The only benefit that I could see, in fact the fact that they're just taking your article and spinning it a little bit and then republishing it is in my opinion would throw up a red flag. I would avoid doing it altogether. What do you guys think?

Hernan: Yeah. Well, unless they are writing the domain, unless you correctly stated, unless they are citing the source, leaving a live backlink, even if it's not a live backlink, even if it is … domain.com, that counts as a citation as well, you know? Because Google will actually input that domain even if it's not linked. It doesn't carry the same amount of [inaudible 00:42:07] and you need to be constantly surrounded by authority content and sorry, on an authority context if you would.

For example doctors or scientists, that they do not have a website, et cetera, et cetera, but they are, their names are being put on paper, et cetera, et cetera. For example on Google Scholar, those guys, those names become influencers at some point and the same happened, that's the internet of things. That's why we are called Semantic Mastery because when you start having your domain, even if it's not linked, but surrounded by other authority domains, you start rubbing some of that authority as well.

Even, again, if it's not linked. If it's linked, way better. That has to be natural and that has to be mass, done in a massive way if you would for it to get any insights or any … To noticeably affect your rankings if you would. I don't think I would do that. If anything I would just try to curate the content as Bradley was saying, but in a more curated way. Not only changing the verbs, the past tense. That doesn't cut it. Yeah, go ahead.

Bradley: I just want to jump in real quick guys, because remember, when you curtate content you don't change the content from the source that you're curating. You don't change it because then you're not curating. Then you're spinning and that's bad. That's a no no. I don't use spun shit to link to anything, any sort of money site, right?

When curating, guys, you're supposed to grab a piece of content and not alter it in any way. If you alter it now you're actually plagiarizing right, because you're changing content and rewording it and treating it as if it's your own. If you're citing the source and it's different then that's not the same either, right? You shouldn't be altering the content at all if you're curating. If these guys are just spinning your content and republishing, to me it seems like they're just stealing your damn content.

Marco: Not only that, canonical points to their domain, not his. It's just totally grabbing what he produced, as you said. It's spun content. The metrics are great, so unless he's getting a link, but what I'm seeing is the inter-linking and everything is to their own … They do a great job of inter-linking, but if they're linking out to you and … The one thing that they're really good at is picking out spun content. This can get you in a lot of trouble, especially since the canonical is pointing to their page and not yours.

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Bradley: I agree.

Marco: Again, it should be your original piece that you wrote posted on their website saying this article originally appeared, dah, dah, dah, dah, dah, and that tales care of everything with the canonical going over to your website. That's the way that it should be properly done. If not then the only ones that are benefiting from this …

Bradley: Is them.

Marco: … is them. They're making it look like your article isn't the original article and that you actually spun because they have actually more trust and authority than you do.

Bradley: Yeah. Without doing more research, Ryan, on it myself I would suggest against it. You're going to get contacted guys by promising, things that sound promising all the time now that you guys are, if you're in the digital marketing space it's going to happen. You're going to get contacted. We get contacted all the time, Semantic Mastery does, about like with all kinds of just scammy shit that sounds promising, but when you do some real investigation you find out that it's all, most of it is bullshit, right?

Because they contact, guys, they do this. It's a numbers game, right? They blast blanket out these sorts of sales messages and in experienced people that don't know any better will think oh man, this sounds awesome. They'll do it. Well guess who? There's only one entity that benefits from that and that's the company that solicited for the salespeople to do that. Right? Does that make sense? Most people aren't going to benefit from that because a lot of the times, like what Marco just looked at the site and he's looking at the canonicals and internal linking. They're benefiting, but I don't see how Ryan, your site is benefiting at all.

That's what I'm saying, we turn down those kinds of offers all the time. Yeah, I used to actually look at a lot of them but then I realized that 99% of them are just bullshit offers that aren't going to benefit us in any way and unsuspecting people will think oh man, that sounds awesome and then they'll do it. All they end up doing is promoting or improving the other company's assets and reducing their own. Okay? I recommend against it, but without any further research I can't speak exactly to it, but I don't think I would do that.

Power Up A PBN By Using FCS To Send Social Traffic Or Links

Okay, James is up. He says, “Can you breathe life into a PBN by using FCS to send social traffic or links to the pages, pages that you don't own that power up your PBN and do you think that's a good idea?” Okay, sending just social links isn't going to help much guys. I found especially within the last year or year and a half that spam social signals really have little to no effect at all on ranking or anything. Sending real social signals, that has a huge impact.

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What I mean by that is sending traffic would absolutely help. Cue up Crowd Search, right? Adam, that's a cue for you. Grab the Crowd Source link guys because that absolutely works. I've been talking about sending social traffic using Crowd Search through sending traffic through social properties as well as like PBN links and all of that kind of stuff for a year and a half or two years now because I've been using it that way for, that's primarily how I use it. I use it for navigational searches which are brand searches because that helps to improve site weight and increases the authority of the site, the brand authority, okay?

I also do a lot of referral traffic, referral traffic through social media sites, through citations, through press releases and through PBNs. Or other external links is what I'm saying. They don't have to be PBNs. For example if you have a guest post somewhere, you can send click through spam traffic to the guest post and then have them click the link over to your site. It's within the content of the guest post.

Here's the key guys, especially if you have access to the properties, if you control the properties that you're sending the social traffic through to ultimately land on your money site, if you have analytics on your site it's going to be picked up as referral traffic anyways, but if you don't have analytics on your site, use a GOO.GL short link. Because then you're allowing Google, you're injecting analytics into that link. GOO.GL short links do that.

That way you can basically force Google to recognize that you're getting referral traffic from citations or social media properties or whatever, press releases, anything. You can essentially inject analytics right into the link itself. Again, I know Adam is telling me five minutes. Again, I wouldn't recommend just sending fake social links. Social links and social signals are different. Social links, that will help a little bit, but social signals, they really don't … Like spam social signals, I don't see them as having any value anymore whatsoever other than to just give the appearance of social proof for visitors, but that's not an SEO thing. That's a human thing, right? As far as traffic, traffic absolutely will help, so you can do that. You can use Crowd Search, that will automate it for you.

Marco: Yup. For Google to pay attention a link needs three things right? It needs activity. It needs activity on the link, relevancy of the link and the trust and authority of the link. If you're manipulating those three it better be done right or you're in trouble. Just to keep in short.

Linking Videos Of Different Companies Under One Main Silo

Bradley: All right, we've got two more questions and we're going to run through both of these just because and that will wrap it up because it looks like we answered all the questions that were posted prior to the webinar starting. Tom's up. He said, “YouTube silo question. If you have a main silo for a broad keyword, say plumbers, that is made up of videos of different companies, IE different locations, do you still link from one video to the next?”

That's a good question. I'd have to think about that one, Tom. Honestly I probably wouldn't. I don't know. It depends on the silo itself. What type of relevancy I'm trying to push where if that makes sense. I don't know know that I would do it with separate companies because I typically keep my playlist silos separated by company for the most part. I have a few old directory sites that I still manage that have more that aren't necessarily structured that way, but I've seen better results.

Because I try to compartmentalize. From an SEO standpoint there probably is some benefit to that, Tom. What I'm always worried about is a visitor coming. Let's say you have company A and company B. Company A you've got their video ranked and company B, maybe you have their video ranked too. They're sharing, they're both linking to each other in the descriptions in the playlist. They're both in the same playlist and they both link to each other.

Then I don't want a customer viewing the video, so a lead, a lead viewing the video and the clicking the link to a competitor. Even if the competitor's in a different city which means they wouldn't provide services, it's just a distraction for that. I like to try to separate that stuff, but from an SEO standpoint yeah, there probably is some benefit to that, but I don't like commingling client accounts that way, if that makes sense. I'd have to think about that one a little bit further, Tom to give you a real definitive answer. I just can give you my preference and that would be to not do it.

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From an SEO standpoint I can see some benefit. Tom says, “I know it's technically what makes a silo, but I wonder if clients would frown upon it.” Yeah, that's funny. I didn't even see that part till just now. That's exactly why I wouldn't do it. Again guys, SEO, you want to strike a balance between doing things for SEO and doing things to keep your clients happy and humans happy, right? I try to always strike that balance. When in doubt, err of the side of humans, not machines, if that makes sense.

Images In PBN Having A Link Back To Main Site As An Additional Linking Opportunity

In this case just for the client relationship I would probably advise against it. Last one, Dr. Brian McKay, “What are your thoughts on images and PBN having a link back to the main site as an additional linking opportunity?” Yeah, sure. Brian, when I used to do a lot of PBN work I would do that a lot because guys, the anchor text for an image link is your alt text. You can use images and I did that a lot in fact. That way it would give my sites that I was linking to from the PBNs a more natural link profile anyways.

Because I would be using image links and then I would use the anchor text essentially is the alt text of the image. I wouldn't spam them, but it just would give a nice variety. You absolutely can do that as another linking opportunity. Just remember guys, alt text is supposed to be, and I've been doing this for years now, but alt text is supposed to be like I know for SEO purposes we stuff keywords in there and that kind of stuff. Alt text was originally generated for people that were visually impaired.

They can't see very well and there's programs that will read webpages aloud so they're audible, right? Alt text is a way for those type of programs to describe the image, what the image is. I always try to optimize my images with a descriptive phrase of what the image is about. Of course I try to work a keyword in there, but I try to make that alt text as descriptive of the image as possible. I've found that that has abetter SEO effect because it doesn't trigger over-optimization. It's more natural based upon what it was originally intended for, if that makes sense. Okay? You guys have any comment on that before we wrap up?

Marco: Not me.

Bradley: Okay, perfect. All right, well sorry we ran out of time, but it is what it is.

Adam: It's all good. I think that was a good one. I just want to remind everybody, if you're new keep coming to the Hump Day Hangouts. If you're not new keep coming to the Hump Day Hangouts. If you haven't yet, by all means check out Syndication Academy. I'll pop the link back on there. We want you guys to check it out. I think it's fantastic starting place. We've been getting good feedback from people, but we weren't doing our part and letting enough people knowing about it so we want to fix that.

Hernan: Sounds good.

Bradley: Cool. All right everybody, no additional webinars today, so we'll see everybody when? Tomorrow for the RYS webinar, right?

Hernan: Yeah. Yup.

Bradley: All right, you all be there.

Marco: I'll be there.

Bradley: All right. Okay. Bye guys. Everyone have a good night.

Hernan: Bye. Bye bye.

Marco: Bye everyone.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 105

By April

Click on the video above to watch Episode 105 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.


Bradley: We're live.

Adam: Are we live?

Bradley: We are.

Adam: Well cheers, first of all.

Hernan: Cheers.

Bradley: Hey everyone.

Bradley: Cheers.

Adam: Cheers to you guys.

Bradley: From semantic mastery in Panama, we're hanging out on the beach with palm trees in the beach and like music going on and bars and beers. Although they look like apple juice in cups. Take a look, we'll look around, and we just made a friend from Toronto.

Marco: How are you?

Bradley: There's one of the beach side bars. It's really cool, this is a great place for us to meet, so, there we go. We'll try to answer a couple questions today guys, but we're just going to have some fun.

Adam: In case you don't know where you're at, this is episode 105-

Bradley: Episode 105.

Adam: This is Semantic Mastery, so if you're not supposed to be here, you should probably take a hike.

Bradley: Make sure you grab a drink and come hang out, have some fun.

Adam: Yeah.

Bradley: We got some things we wanted to share and talk about. This is the first time that we've all got to meet in person, we've been in business for about 3 years. We've known each other 4 years, but we've always met virtually via webcast like this, and last year when we met in Miami, it was 4 of us, Marco couldn't make it last year, so, this is the first we've actually been able to meet in person all of us together. We've been able to grow the business without having to meet in person, which is pretty incredible in my opinion.

Getting together and meeting though, it's amazing, yesterday was kind of a strategy session, planning out the next 3, 6, and 12 months. It's amazing how much more creativity occurs when people are joined together in person, then it is via webcast. I mean, obviously because of logistics, we have to meet via webcast on a regular basis, but getting together at least once a year and I think we're going to start doing it twice a year now, gives us much more clarity and vision, you know what I mean?

It has been very, very productive so far, and we still have a whole other 2 days, so, it's been a lot of fun.

Speaker 4: Yeah. Dude.

Marco: Yeah.

Bradley: Got something to say?

Adam: No, just let's bring it back, we've told people before … What's the most important for me was like coming together, how we met. We've told people briefly like, “Oh, we met online,” and that's what I tell people. My family's like, “What, how did you start a business? That's crazy. How do you know these people aren't going to steal your money.” Yeah, it's like well, you have to have some sort of stress and you've got to be willing … Everyone's got to take the first step. Which is nice and meeting everybody, we came from a mastermind ourselves, those of you who didn't know that.

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Bradley: Yeah, and that's the story. It was funny, Marco had a friend from Manhattan named Jill come down, she was in Panama this week anyways. She came out to the resort and had lunch with us today and really interesting lady. She was asking us about how we all met, and so we were just talking about the story with her earlier today, and we were in a separate SEO Mastermind, Marketing Mastermind 3 years ago … 4 years ago, right?

Speaker 4: Yeah.

Speaker 1: Yeah.

Marco: Mm-hmm (affirmative).

Bradley: It was 2012? We were at a Mastermind group and the webinars were once a month and then there was a forum, and it was interesting because the webinars were only once a month, but the forum was pretty active, and at the time I was just running my lead gen business and I had just started my SEO agency and I had just started a Mastermind, an accountability meeting. That's what it was, an accountability group, where we meet on a weekly basis to apply the methods that we were learning through the Mastermind and also to set goals and hold each other accountable.

Share what was working, what wasn't working and try to grow each other's businesses that way and just help each other. We ended up about 25 members or so, but the Mastermind we were in, the training start of the decline, the support started to decline, yet our weekly meetings continued. That value ended up shifting from the Mastermind we all joined, to our group and after several months of us meeting on a weekly basis, it ended up being that we were … I was sharing a lot of training and these guys here were also contributing regularly and so, once the other members of the group started to apply some of the stuff that we were sharing, they were starting to see the same kind of results we did.

Eventually, it dawned on this, wait a minute. We've got something on here that we can run with, that we can monetize this and turn this into a business. Because if our small group of 25 is experiencing these kind of results, imagine what … This could be applied to a broader audience, in other words. That's really what happened, that's where Semantic Mastery was born and we kept it very, very private for our … It was very small and private about the first year, and then in January of 2014 is when we actually went public with it and opened it up to other people to join.

Here we are today, it's been just an amazing journey, and we've got so much more in store, so much more planned. THat's part of the reason we met was to strategize to what's going on going forward. We've got a hell of a lot planned in the future guys, we're not going anywhere, I'll tell you that. More to come, you know.

Adam: Yeah, I wanted to check something out and see … I know we got some questions but I wanted to see if anybody at least got questions on any of that?

Marco: What I wanted to share is that all of the productivity that we were able to get out of the Monday riot as it took 4 hours to get here, because of the traffic. Then, Tuesday and today, today's is Wednesday, and we got just so much accomplished. We get a lot accomplished week to week, but that's more of maintenance, right? A weekly maintenance of everything that our business takes up and what we have to do, but this is actually strategy. 3, 6 months, a year down the line, which is what every business should be doing.

If you guys have your own business, you should be strategizing, you shouldn't just be thinking about the buck that you can make next week, think about the money that you can make a year, and maybe 5 years down the line. Strategize, lay down a plan, and then go for it, but you can't say, “This is what I think I'm going to do,” you have to lay it step by step and then just start tackling at it, get at it, get at it.

Bradley: Yeah, and that's to expand on Marco's point, that's important … I don't know where everybody is with their business obviously, but I know in the early stages of my business, all I was thinking about was today or tomorrow. How could I get that next dollar because I was trying to survive. It's difficult to plan ahead when you're living like that, it really is, but if you don't have that larger goal, then you really don't know where you're going, you know what I mean? You have to have a target that you're working towards or else you're flapping around in the wind, if that makes sense.

You'll go wherever the wind blows you, so to speak, and that's not really … You need to have focus, and that's something we wanted to bring up today was even us as a company, we get easily distracted. There's a lot of opportunities that come our way. It's difficult to say no to opportunity. You guys as IM'ers know, that's what makes you a marketer. The fact that you respond to marketing messages and that's probably why so many of us have shiny object syndrome and I'm 100% guilty of that myself. It's difficult to stay focused because we don't … Perry Marshall calls it F-O-M-O, FOMO, Fear of missing out. Every time something else comes out, you know, the grass is always greener on the other side of the fence right?

You always see new software, new training, whatever, and you're always like, “Damn, I'm going to miss out if I don't buy it, especially on this launch pricing,” blah, blah, blah, thing is, if you've already got … You probably have enough tools in your toolbox already to be able to produce a real business, a real money making business if you focus, cut the distractions out. Even we struggle with that. That's part of the reason why we have our weekly meetings and now our meetings where we come together like this, is to really reaffirm where we are and where are goals are to keep us focused. I think that's really important from a business building standpoint, that you have to stay focused and motivated on a singular goal, does that make sense?

Marco: Yeah.

Adam: Yeah.

Speaker 1: Mm-hmm (affirmative).

Adam: I was going to say something about meeting in person real quick, because this was interesting for me. Well, shout out one to Jenny, my fiance. I was talking to her last night about this, the first day here, paid for a [inaudible 00:08:03], because there's very real cost for us. This is business, we have to pay to get down here, it's fun, it's great, but after the first day, I was talking to Jenny I said, “The first day paid for the trip.” For me, becoming somebody who gets out more and does events more and that's not who I was 5 years ago.

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Going from trying to do everything yourself to reaching out to people, if you joined one of our groups, if you joined our Mastermind, that's great. It's going to help you, but whatever you do, get out and start networking. I actually had a call with a potential client a couple of weeks ago, guy wants his own business and one of his complaints was, “I'm not sure what to do with my business, I don't talk to other people who own businesses.”

I said, “Well, there's an easy solution to this. Go talk to other people who own businesses.” He said, “Yeah, I really should do that.” I was like, “No, you absolutely need to.” Sadly, I didn't hear back from him, maybe that was the … I talk to people and no just get out there, you really do need to talk to the people who are your peers or who you want to be your peers.

Bradley: Honestly, we didn't even discuss, but that's a perfect opportunity for us to pitch the Mastermind a bit, and the reason I say that is because, guys, we meet on the Hump Day Hangouts every week, and that's kind of like a mini Mastermind on it's own, right? Because a lot of you come join and participate, a lot of you just watch, that's fine, and so that really is a Mastermind in it's own right. There's something about joining a group of peers that are serious about their business and having that support structure, that support system around you and the ability to post questions or concerns or problems you may be having, or for successes that you're having to help others.

You know what I mean? Having that ability to communicate with peers and other professionals at varying levels in their careers, or their businesses. That's like what we have with our Semantic Mastery Mastermind, we're very, very proud of it and we've kept it small and it's not because we haven't tried to grow it, but it's been somewhat small because there is a cost barrier and I get that. We charge 297 a month to join a Mastermind but there's a reason for that. We want to keep people out that aren't serious about the business, number 1, number 2, if you're willing to commit 300 dollars a month to your business, it means you're serious about your business and it would make you more likely to participate and be engaged within that community.

If we were just charging 50 bucks a month, 47 bucks a month or IM World 27 dollars a month for some shit like that for some Mastermind, first of all, there's very little value there, number 2, it doesn't give you a reason to participate, if that makes sense. We have a lot of people in our Mastermind that are just there to absorb information, and that's fine, but to get the full value out of it, it's a matter of interacting, like a lot of you guys do on our Hump Day Hangouts, some of you are regulars that interact and engage with us on a weekly basis and several of you have sent us testimonials via support or whatever telling us how you apply just what you learn from Hump Day Hangouts and been able to grow your business.

That's amazing to us. This wasn't intended, but honestly, you should check out our Mastermind. If a lot of you that are attending now, if you can come up with 300 dollars a month. Here's the thing, if you don't come up … Even if you don't have the money, if you had … You think, “Well, I can't afford that, that's an expense that I can't afford.” If you're thinking about that as an expense, then that's the wrong mindset anyways, because it should be investment, right? Think about it as investing in yourself and your business and it will come back multiple times over in a very short period of time as long as you take action, right? That's the key, you gotta take action, and participate, engage, I mean that's what we're there for.

Again, I didn't want to turn this into a pitch fest guys but, that's how we met. We've built a business based upon that singular principle right there. We wanted to bring that back and provide that opportunity to our Mastermind members and again, these Hump Day Hangouts are kind of like mini Masterminds in their own right. We love the Mastermind, we've got a lot of members that have had very, very good success with just applying the stuff that they've learned and also having the ability to communicate with peers, like minded people.

Adam: Well, that, the master class, and V2 [inaudible 00:12:02], there's some people just killing it. It's really cool hearing those stories come out of there.

Hernan: I just wanted to say real quick that pretty much, yeah I would say 100% of the products that we have developed or the training's that we have develops are based on the needs that we have had as the business owners or as an entrepreneurs. [inaudible 00:12:21] for example, he started, I remember Adam was starting to wanting to know where the IFTTT networks will work or not. He developed a tool and then became a whole marketplace, et cetera. I think that's … If you're really searching for opportunities of developing products or services, you really need to ask yourself what kind of challenges and difficulties I'm running through on my business right now, because that's potentially an answer right now.

The Mastermind, VS, [inaudible 00:12:53], all of those were solutions that we were asking and we were looking at to implement in our business in Semantic Mastery and we couldn't find, so we had to develop our own. That's how we started getting people that, “Hey, that would really help me out too, so I want to implement that for my business,” and you [inaudible 00:13:11] just like that, you know?

Marco: Do we have questions?

Hernan: [crosstalk 00:13:16]

Adam: I think we got something to say about that stuff over there though.

Bradley: We saw that, we saw the swag, we saw the swag.

Adam: No, no, the hat.

Speaker 1: Swag.

Adam: Hey, just to keep everybody … Hey, if you want to participate, that's great, well if you don't, that's cool too. If you participate, we got some stuff we picked up here-

Bradley: Show the back too-

Adam: Yeah, and we're going to be making some more. We've got some good ideas for some tee shirts, maybe something along the lines of what would Bradley [inaudible 00:13:42] do, but we'll see what happens there.

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Bradley: Yeah, and for those of you … By the way, if you haven't already figured this out, if you're easily offended just … Uh, we should've said this earlier, then don't subscribe and all that because occasionally we get a little rowdy. That image that we posted on event pages is kind of a joke, the P-O-F-U, position of fuck you, it is. I posted the link to the video too, it's a clip from The Gambler with Mark Wahlburg and John Goodman, it's really, really funny, but in my opinion, it's a good attitude to have and try to get your business to that position, like the position of fuck you. I don't need you because I, and I don't mean to be arrogant but if you get your business to a point where you know you're good and you're able to provide service and solutions to people and to other businesses, then you can be very selective in who your clients are, who your customer base is.

You can fire those clients that are a pain in the ass, we talked about this with your friend Joe earlier today. Fire your clients that are unproductive or they've dragged your business down or the cost stress and that kind of stuff. We kinda made the what's your position? It's kind of a play off of the position of FEW, P-O-F-U, our motto. That's why we have it, what's your position? Yeah, what's your position? We're not trying to be offensive when we say, and that was just kind of a joke, the funny way to reinforce what our own motto is.

You guys as our subscribers and customer base and that kind of stuff, our audience, we don't want to come across as sounding arrogant, that's not it. It's about having confidence in your own abilities and your business and being able to provide results and knowing because you can do that that you can be very selective in who you work with and what type of work that you do. You can be the best

Marco: You can be the best, and know that you're the best but at the same time-

Bradley: Become humble.

Marco: Don't [inaudible 00:15:32] it over people that you're the best. Just having the confidence in knowing, when you approach a client, and I always tell people, sales 101. You approach a client and you have to be able to say, “It's going to cost you 15, 20 K,” the same way that you say 500 dollars. IT's the same thing, it's your mindset, that's all that matters. The only change that happens is what you do here, the way that you see it and the way that you approach it. If you can't make that change here, then you're never going to be able to approach that 15K client and close them. If you go and you know what you can do, you have everything behind you, you have people that you can reach out too and say, “Look guys, this is what we need to do,” and then you're confident that you can do it.

You're going to go in and you're going to close higher and better, you've got to be more productive. It's just mushrooms. When you approach it from that position, but if you approach it from a position where, “I don't know where the fuck I'm-” Excuse me. “I don't know what they hey I'm doing,” then you'll set your self destructed them instead of building. I hope that makes sense, I hope you guys get to a position where you can charge at people whatever you feel like charging them, and they'll say, “Oh yeah, yeah, of course.”

Bradley: Because as long as you provide results, that's all that matters anyway.

Marco: Well, the bottom line is all that matters anyway.

Bradley: Yeah. Do we want to get the questions and then are we going to do a swag giveaway or what are we doing?

Adam: Yeah, no, I just … I'm leaving people on the hook for that. We've got one hat that's going to somebody and I'm not saying who it is, but there is somebody …

Marco: We already chose someone.

Adam: First name starts with a D and that guy sent in an awesome support ticket, and I swear to god if everybody sends in a support ticket … It was awesome and so that … It's a support ticket and it was a request, he needed something, but he's getting a hat for that, it was awesome. Anyways, real quick to … I don't know, do we want to talk about 2017 at all? What do we want to share?

Marco: Video powerhouse.

Adam: Video powerhouse.

Marco: Video powerhouse, guys. Video powerhouse, it's going to be an amazing product. We're going to knock this sucker to where it's going to be without a doubt the best and [inaudible 00:17:48] network that there is. [crosstalk 00:17:51]

Bradley: Yeah, we've been saying it for months but we hadn't really made the decisions as to like go full speed ahead with it for various reasons-

Adam: Well, just to clarify in the sense that it's good enough in size and all that for what we're using it for and the number of clients we have, but do we want to have make it public.

Bradley: We're going to scale it, and we're going to make it incredibly big and Marco's spearheading that campaign. He took it off my shoulders, I just can't do it with all the training that I do for Semantic Mastery PR, I just can't do it. That's in part why we haven't been able to [inaudible 00:18:24] at the speed that I wanted to originally. Because, I was actually managing that project and Marco took over that and he's working on the processes right now. We've got a whole time right now together, with our other partners for Subspace, the [inaudible 00:18:37] and his crew.

We're really going to start pushing on that hard. We're going to do a smaller, internal launch to our own list, which means you guys, our own subscriber base, our audience.

Marco: Make sure they know, it's at a lower price. The price is going up because it's worth a whole lot more than what we're charging right not, but as always, as members, as people who are always with us, even if you're not a member, you get the entry price. Now, as you know, we don't play around. When we say it's going up, it's going up.

Bradley: It's going up, that's right.

Marco: Because it's worth it. The value is there.

This Stuff Works

Bradley: In January is when we're going to launch it publicly, I mean like, that's when we're actually go on some webinars, [inaudible 00:19:16] and stuff like that and get some big affiliate names, to help push and that kind of stuff, that's when the price is going to be higher. Right now, it's already powerful, but we're going to be growing out the several categories, different categories, or different themed categories, to a total of 5 to start with.

Marco: We're going to start with 5. There's going to be around 600 websites.

Bradley: Yeah, but to start, at the very minimum, it'll be 50 sites per category, oh that's tier 1 sites, but then remember, there's every single tier 1 site.

Adam: I gotta keep the like [inaudible 00:19:48] draped like …

Bradley: I mean the tier 2 sites is where the additional power comes from, those are IFTTT rings around everyone of our embed sites in other words. It's going to be a lot more diversity available for you for themed networks.

Marco: We're actually going to do, it's T1, T1 branded … There's more to come. Drop the mic.

Speaker 4: Yeah, drop the mic, let it be.

Bradley: Yeah.

Adam: Okay, so yeah, quick funnel scores coming out. You guys know we're totally in with the quick funnels, if you want to use other landing page builder, stuff like that, that's great. We've had enough people interested in quick funnels then we're going to go ahead, so me and Hernan are going to be working on quick funnel scores along with Facebook advertising.

Hernan: Yeah, yeah.

Bradley: Yeah, traffic course.

Adam: Yeah, so we're learning to generate some more traffic. Adding on to what Bradley did, but going specifically into Facebook, that's going to tie in real well with the quick funnel scores.

Bradley: My man Hernan, is doing that because I am certainly not the Facebook user.

Marco: He's the Facebook guy.

Hernan: Right, yeah.

Marco: He's on the dollar.

Hernan: Yeah, ideally, what we want to do is to have a full on Facebook course so that you know exactly A to Z, top to bottom, left to right, how to operate the entire platform and how to gain real, true understanding of your metrics. Meaning, that every dollar that you're putting in, you're getting 2 dollars, 1 dollar 50, 2 dollars, 10 dollars out. That's one thing, the other thing that we're going to be working hard is Facebook for local businesses. [inaudible 00:21:17], but exactly, so that you can leverage the power of Facebook which is, I think one of the best investments that you can do right now in your business, so that you can get leads combining local AdWords with local Facebook with the funnels, you can literally go up a business local.

Bradley: Serious business, now, speaking of that, just a quick note because you brought up Local Kingpin, the updates are going to start rolling out. I've already started updating last week, this week obviously I'm not updating because we are in Panama, but yeah, where's our beer guy.

Speaker 1: Yeah man.

Bradley: Sorry. Priorities, right? Next week, when we're back, I've got several updates planned already, so anybody that's purchased the Kingpin guys, updates are going to be coming literally from the next 8 to 10 weeks, seriously. I've got a lot that I'm still learning that I want to convey to you guys, because I'm still doing a lot of testing. I mean, I've setup about half a dozen funnels, AdWords campaigns, different funnels, I'm only sharing 2 of them. That's the original case study is part of Local Kingpin, and then I setup a second case study, which is going to be basically built out in real time, in front of you, all Local Kingpin buyers or members.

Then, I've got multiple other funnels setup that I'm testing various campaign types and ad types and stuff like that, so as I continue to refine the process. Remember, it is somewhat newer to me, and I'm going to be sharing that with you guys. That's interesting, because it's a one off purchase, but if you haven't jumped on it yet, guys, you can't get the launch price anymore, but get on it. Because, it's going to continue to be developed out and it's … I tell Tom and these guys about how I'm actually transitioning my own lead gen business away from the SEO model and more towards the paid traffic model, because it's so much more scalable.

Don't get us wrong, here at Semantic Mastery, we're still going to be providing SEO training and everything else, but literally for my own business, the maintenance required and the amount of work that goes into ranking sites to generate leads whether for my own lead gen business or for customers and clients, it's so much more work. You know how the increase in complexity in SEO, to me, the paid traffic is a much more scalable way that you can initially generate leads with, while you work on SEO if that makes sense. That you can get leads up and get profitable, start generating revenue for your business and your customers very quickly, and then you can improve the profitability of those campaigns by using SEO, if that makes sense.

Okay, cool.


Bradley: All right.

Marco: I'm not going to [inaudible 00:24:04] here, but JavaScript guys, JavaScript is the way to go. A lot of power in JavaScript's, nobody's doing it, we're going to do it. Excuse me, beer time.

Bradley: Gracias, thank you. Cheers.

Marco: All right.

Bradley: All right, do we have any questions that we're going to tackle?

Adam: Yeah, we got [crosstalk 00:24:27], I've got my phone, let me uh …

Marco: Yeah, do it before I have another beer and can't answer.

Bradley: Oh, I gotta have several more.

Adam: Here you go.

Bradley: By the way, just so you guys know, this is not all … We're not just talking business here, we work for a few hours a day, various meetings throughout the day, we discuss the time. The rest of the time, we're having fun man, we are, we're having a great time. We're eating well, we're drinking well, we're having a good time, there's a gym where we worked out together today, Marco and I did. Adam, he's a crazy runner. All right, user questions?

Adam: Yeah, let's just take 1 or 2, then I think we'll wrap it up and get out of the sun before we might … Well, the shade is [crosstalk 00:25:05].

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Boost Maps Ranking For City Specific Keywords

Bradley: Okay cool, there's only 3 questions, that's good. All right cool, well, thanks to everybody for not like [inaudible 00:25:09] us with questions today, appreciate that. All right, so, we'll go with Carol's first, she says, “Hi guys, hope you're having fun, question about ranking maps. I'm in Tampa Bay with 3 large cities in a 25 mile radius, a local client is showing in the maps were a few keywords, but only for the keyword … What just happened? There must be another … Oh wow, there's a lot …

Oh, holy crap, never mind. Just realized that there's a ton of questions, your phone just updated.

Adam: There's mostly comments, so.

Bradley: Okay, cool, sorry, I just kind of freaking out, I was like, whoa, we've got a lot of work to do. Let's get back to Carol's question, let's see. Okay, a local client is showing in the maps for a few keywords but only for the keyword not with a city modifier. What do I need to focus on to get him in the maps for the keyword city, even if it's just for Tampa? All right, well, first of all before we answer this question-

Marco: She's in [inaudible 00:25:59] academy.

Bradley: Yeah, she is.

Marco: I haven't been in the Facebook [inaudible 00:26:02] academy, I'm sorry, ask your question there Carol, you know I always take care of you, no matter what. You're a member, and membership has it's privileges, so I will take care of you. I'll answer this, it's really simple. We've been through this before and we did a webinar on this and I can show you [inaudible 00:26:22] that stuff. For those of you guys, you should know. RYS academy, is like ranking Google, using Google and it's working, it was working 18 months ago. 2 years ago, still works.

Bradley: If you don't want to do all the work [crosstalk 00:26:42]. Anyways, let me answer her question, because there's something I want to talk about. Hey, Carol, what you should do just to confirm, if you're … Well, I'm … Go to the Google keyword … I'm sorry, Google AdWords interface and open up the ad preview and diagnosis tool. Then start doing some keyword searches, set your location to Tampa, you may be in Tampa, that's fine. What I would do is take a look … I've got a lot of clients in various locations and if I do a search for my local IP with a local modifier and I look for …

For example, tree service, Fredericksburg. I'll use that as an example, tree service, Fredericksburg, for my local IP and I'm not in Fredericksburg, the listings that I optimize don't show in the Maps pack, for me, because I'm searching from a new IP. This is a newer phenomenon that I've noticed, and it's only because I'm being in AdWords that I found this out, but if I go into the ad preview and diagnosis tool and set my IP to Fredericksburg and then I do a search with just the general keyword, or the general keyword plus the local modifier, it shows up.

It's almost as if Google is localizing the results to where, if you're searching from a foreign IP or an IP not located in that city, that they're going to show you differing results. Now, I don't know if that's your case, I'm just saying you might want to investigate that a bit. Because it may be that you are listed, I don't know that, I'm just saying it might be that you are listed but you're just not seeing it. That's just one thing that you could check. The other thing Marco said for real is doing drive stacks and I know she's RYS so, but doing drive stacks, that should help.

Also, make sure that you're doing the IFTTT model, you should be, I know, because you're a Mastermind member as well and continue publishing posts. Make sure that you're mentioning the various cities, I just read the rest of your question, that your service area covers 3 cities. You're not physically located or the business is not physically located in Tampa. What I would do is make sure that your site, the customer site, the client site is siloed out, have location categories, make sure that you publish posts within those location categories.

For example, Tampa, and then mention Tampa within the content itself, and have it published within that category and make sure that's going out to the IFTTT network and being published to the Google local page, if that makes sense. Because what that's going to do, it's going to start to reinforce that Google local listing with content with the mentions of those keywords, and those locations as well. It's not something that's going to drive stacks can help, very, very quickly. IFTTT model is going to take some time, obviously, the more you publish, the more frequently you publish, the faster the results should be, does that make sense?

Marco: I'm also thinking that crowd search, some click from-

Bradley: Yup, that's another one, crowd search would help.

Marco: Well, I'm not going to say how but in RYS [crosstalk 00:29:29]. Yeah.

Speaker 1: Let me see your event page again.

Marco: Some crowd search with some modifiers and then it should be good to go.

Bradley: Yeah, crowd search has that local map search function now, and it works well but you don't want to crazy with that because it can raise a red flag if you go heavy on click through's. 2 things, do the Maps click through, which is … If you need some more training on this Carol, we can do this in the Mastermind next week. We'll be back next week, we have a Mastermind schedule next week, we can cover this more in depth. By the way, speaking of that, just post this question, we will get more in depth with this for you in Mastermind next week, so post it on the Mastermind events page.

I created that on Monday, that said, for everyone else, using the Maps ranking feature in crowd search, that's going to help for keywords. Also, you want to improve site weight. In order to improve site weight, you want to setup some navigational search CT spam, click through spam. That's basically searching for the brand name, reinforcing that. Plus, you can send some referral traffic through some of your IFTTT properties, that end up clicking through to the site. That's going to help too, because that increases site authority if that makes sense.

Marco: Mm-hmm (affirmative).

Bradley: All right, what's next?

Adam: All right, what you do you think we'll do, we'll do like 1 or 2 more questions.

Bradley: We've got time right? What time is it? It's only 4:30.

Adam: Oh, never mind, Dean's got the next one, I'll let you read it. I was going to grab the short one.

Build Links For HTTPS Website That Is Being Redirected From HTTP

Bradley: Excuse me guys. Okay, Dean says, if a site was originally HTTP version with the back links, then redirected to HTTPS version and built on the HTTPS version, would it better to still build IFTTT SEO links to the non-SSL version so you can kill the redirect if something happened? Or would you just build links? Now, why would … I don't know why you would over remove SSL from the domain once you've set it up. Once you've set it up, I would never remove it. No, I would just build … Going forward, any new links, just let them resolve to the SSL version.

Marco: Canonical. That's all you need to do. Canonicalize and then you set.

Bradley: Okay.

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Marco: That's it.

Bradley: All right, if you don't mind, I'm going to keep going for a couple of minutes. We've got beer.

Adam: I'm looking around, I don't see a …

Registering Expired Domains

Bradley: They're not cutting into my drinking time, the questions are not cutting into my drinking time. All right guys, so Carol's up again. She says, when you buy expired domains, how do you register them? Use a persona for the register? No, I never do. I know, other people out there will tell you to use fake, who is data, all that stuff. I never do it, I never do it, I just use [inaudible 00:32:04] private, who is, and that's it.

Adam: I'm just curious, do you use Google at all to register stuff?

Bradley: I do everything through Namecheap. Namecheap, GoDaddy and DomainCheapters.com, I have a few registers, but pretty much everything now goes through Namecheap, just about.

Hernan: They'll give you one year for free with who is, and then it's like super cheap, too.

Bradley: Remember, I don't build a whole lot of PBN's and private link network sites, I really don't, because we don't need to. Produce results without it.

Marco: Because guys, PBN's are dying. Unless, you're creating an entity and it's a valid entity and it's connected to other places that are entities, but if not, if it's just PBN that provides a link … Yeah. It's called the distance [inaudible 00:32:50].

Adam: We're getting closer and closer.

Bradley: The beers are over here.

Marco: I wrote about it, read about it.

Bradley: You're not drinking that are you?

Hernan: No.

Bradley: Cool.

Marco: Go look at the blog, I critiqued in it when, about a year ago, right?

Hernan: Yeah.

Marco: [crosstalk 00:33:03] now.

Hernan: Right.

Marco: I predicted it a year ago, so go look it up, and go see it, so you that you can understand why you need to drop some kind of entity around your PBN.

Bradley: Yeah, validate the entity guys. In our Mastermind, last week, we shared something that's been around for years. It hasn't even been updated since 2014, I think? The linked over diagram, if you look that up, Google it, sorry guys, I'm not able to be on the computer right now but I think it's called Linked Open Beta or Link-

Marco: Help in Beta, something like that.

Bradley: Maybe I'll share it next week, if you got somebody reminds me during Mastermind. Excuse me, during Hump Day Hangouts next week, I'll share that because it proves the whole point of just trying to have a presence on multiple platforms. Seriously, just getting your name or the brand name across as many properties on the web as you possibly can, don't worry about the metrics. Metrics mean nothing guys, it's about having a presence. Seriously. [inaudible 00:33:59] too, but absolutely relevancy. I'm saying, just having a presence on multiple properties is going to reinforce… It's going to add weight to the site, site weight, right?

Hernan: Right.

Bradley: It's going to build the site authority, and we're having some pretty good success with that as well. Dammit, I just lost it again. I don't know why you're …

Adam: Keeping Bradley out of my phone, got security on here. Let's see, so we had, Dean was last, Carol. All right. Also, real quick, who has the best guns? Put it between these 2 guys, these guys are the one's who are going to the gym and lifting, I'm just running, so.

Bradley: Marco's definitely stronger but I don't know. We're catching up. We're catching up. I was noticing some of the comments, somebody said, “Cheers,” I want to say “Cheers,” back, thank you. Carol said it's time for a drink, yes it is. We've invited everybody to have drinks from yesterday.

Adam: Jordan's got a couple here. First one's a little long, so I'll let you read it.

Bradley: All right, but before I do that, I just want to give a shout out to Andrew Walker. I know that you just posted a question.

Marco: Andrew.

Bradley: Andrew's a friend of mine, he's a guy local to me and I'm helping him. He's got an IT business everybody, he's a PC repair guy, he does information technology, networking, that kind of stuff. Guy's a real sharp guy, I like him a lot and I'm actually helping him trying to get an online presence now, I'm doing it out of the kindness of my heart because he's a good guy.

Speaker 1: You're doing a case study on that?

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Bradley: No, I'm not, I'm just helping him out.

Adam: [crosstalk 00:35:18] saying, if you're in the Virginia, you should use him.

Bradley: Absolutely, contact him even if you're not in Virginia, he can help you remotely with any area of work. He posted right on the event page, Andrew Walker, check him out if you guys have any IT issues, anything like that, reach out to him, pay him, reach out to him and he'll give you a hand. Andrew's a good dude, shout out to you. [inaudible 00:35:37] says, who is the best [inaudible 00:35:38], we already asked that. Love the hats and the rowdy guys wearing the awesome [inaudible 00:35:43], thank you.

Checking Indexed Network Properties

Jordan's up, he says, how does one check to make sure the network properties are getting indexed? I ain't seeing them in monitorbacklinks.com. Jordan, don't worry about that, don't worry about that. Because Google's seeing your links, most likely you're going to see them in search console if your sites are registered in search console. If you go … Now look, Terry Kyle just did a blog post, yesterday about this. Even Google was starting to restrict what they show in search console.

Majestic and AA [inaudible 00:36:09] aren't going to show them either, very rarely. The only time [inaudible 00:36:13], well [inaudible 00:36:14] shows more links than Majestic. Majestic will only show links if they're particularly powerful, so a lot of your web 2 links are never going to show, don't worry about it.

Adam: I forget which one, but it's 90 days for the first index.

Bradley: Yeah, the first index, that's right.

Hernan: I would say that Jordan, do not focus that much on indexation, because although other than searching them with a site operator or with an info operator and excluding your own domain so that you can see what kind of ambiguity. You have online, searching your brand, et cetera. That will help you out.

Bradley: He said ambiguity, good word man. Word of the day. Points for Hernan.

Hernan: That would give you an idea, with that said, focus on traffic and focus on … If you want to focus on rankings, by all means, you can use SEM rush to see what kind of exposure you're getting, but focus on traffic and focus on rankings mostly instead of indexing. Because, as the guys who are saying, not even Google will show you and relying on a third party tool is pushing it.

Marco: We've proven this before and we've shown it time and again in RYS academy, I know I keep coming back to it. I don't want to plug it, but we've shown that you can rank whatever. A URL, a doc, any type of drive doc, without it being indexed. We've been able to rank it on first page. Indexing doesn't mean that Google doesn't recognize it.

Bradley: You mean that the page that has the link be indexed, right?

Marco: Right.

Hernan: Right, yeah, yeah.

Marco: Google has it on in it's whatever, in it's database. It's there and Google knows.

Bradley: Google will crawl it, even if they don't index it guys, they'll crawl it and they'll know the link's there. Hernan has done testing with PBN's that are set to no index.

Hernan: No index PBN and they'll work. [crosstalk 00:37:58].

Bradley: I didn't do the testing but he did and if he says that it's working it's law, in my opinion. All right, hold on, the follow up to that Jordan says, sorry, let's get back to it because it keeps updating. He was talking about back links index, or excuse me, the plug in, back link commando. No, they stopped supporting it. Sucks, because it was good, it worked, but they stopped supporting it. We talked about potentially developing our own plug in to do that, because it really could be just a simple plug in.

Marco: Too much to do, it's just so much.

Bradley: We've got too much to do. One of our Mastermind members are [inaudible 00:38:30].

Marco: [inaudible 00:38:32].

Bradley: I don't know if I'm butchering his name, sorry.

Marco: Get it done, man.

Bradley: He's talked about doing that, and if he does that, I'm sure he'll reach out to us to help promote that, and we'll certainly let you guys know.

Adam: We've got at least like 1 or 2 questions a month.

Bradley: Yeah.

Adam: If it's people asking, then there's a ton of people [crosstalk 00:38:50].

Marco: It's paying itself, somebody's gotta solve it.

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Keeping The Local Ranking And Local Presence of A Business That Is About To Relocate

Bradley: Okay, so we got a few more. We've got a few minutes guys, so we'll just keep going. Jordan's got the next one again, I have a client who's moving his rank super high, it's a church, moving to a new campus, same city. We want to ensure as smooth a process as possible, tips? My suggestion, go to Loganix and hire their citation cleanup service, tell them exactly what's happening, hand them the 500 bucks and have them take care of it for you. That's exactly what I would do, because that's a nightmare. It really is, it's a nightmare at works. Let them do it, they're professionals at it, Jordan, I think you're in the US, they're incredibly good at the US market.

Other market's, not so much.

Adam: Jordan, we're going to see you in February man, we're going down to Texas, so we're going to meetup.

Bradley: Definitely dude, so check out Loganix and their service for that. We even have an affiliate link, Semanticmastery.com/loganix if you want to send us some credit for that, but honestly, it's a great service guys, I highly recommend it. That's who I use.

IFTTT Update

Logan, that's an interesting name, sorry if I pronounce that wrong. He says, IFTTT has updated their system to Appleton, it seems to not have a watch later functionality for YouTube, is this true?

I don't know yet, because I haven't explore this yet, we've been really wrapped up with this meeting guys, and everything, but our next update webinar, I just scheduled it, for not next Wednesday, but the following Wednesday. Our next update webinar, I will have gone through and worked out the process for that guys. We'll make sure we take care of all that by the next update webinar which is November 23rd.

Marco: That doesn't mean all of the videos and the training's are going to be redone, we're going to do an update.

Bradley: Right, we're going to an update, we'll make that … We'll also probably put that right up in the front and center of the update section about how the applets work. Also, some of our members, I think Jordan [inaudible 00:40:39] was one of them, maybe Greg [inaudible 00:40:41], some of you guys in the IFTTT Facebook group, have talked about even reaching out to support at IFTTT and complaining and they're saying that they're going to resolve some of these issues. Because apparently, a whole lot of people are pissed off about these changes.

Hernan: On the official IFTTT group that is.

Marco: Can you talk about why, or how it's actually improved? The functionality in IFTTT, what it is that they did?

Bradley: Multi steps and-

Adam: Yeah, well, I think I honestly have like a very surface understanding because I glazed through, read through real quick the changes, so I don't want to say anything with 100%. It looks like there might be multi stuff, which was something that was limited [inaudible 00:41:23] first. Yeah, premium. As far as doing like, okay, I'm going to look at something coming out of WordPress, I want to grab something and take it over to Twitter and then from that, I want to also send an email. They were doing that, and it looks like there may be a way to do that now with IFTTT.

Power Up Your Semantic Hubs Aside From PBN

Bradley: Okay, Dawn's up, he says, so, if you're not doing PBN so much, what are you using to power up your semantic hubs and other properties? I send my branded networks over to our link building services, the same one that's offered in [inaudible 00:41:56]space, so I send that over to that whenever I have branded network setup, which is for everything. He says if his dog sits still long enough, he get an IFTTT network around his neck. Seriously, that's what I do, I just power up the tier 1 network, and that's pretty much it. For some particularly difficult keywords, I will go out and buy some expired domains through [inaudible 00:42:18] backlinks, semanticmastery.com/bluechip or Blue Chip Backlinks, one of those, try them.

Or Blue Chip, just go direct to the site, doesn't matter.

Marco: Resources, go to our resources page.

Bradley: Terry Kyle's Blue Chip backlinks is a great way to pick up domains, but guys, the relevancy is absolutely key. Don't worry about the metrics so much, look for relevancy, and then when you're doing the analysis on the prospective domain, make sure that you have at least one inbound link from a seed site. Which means a trusted authority site in that pitch. Don't worry about the trust flow metrics, none of that guys, just looked for an aged domain that was 100% relevant to what you're going to be using to link from, to, does that make sense? Then make sure that there's at least one inbound link. Sometimes that's all you need.

I pick up a lot of domains from … Because I do a lot of home services construction stuff, I pick up a lot of domains that have [inaudible 00:43:09] links. Or, what is it, home and garden network, this old house, a lot of those types of things. All it needs is one backlink coming into that inbound domain, and then what I'll do is I'll rebuild the domain with the old content, and then I'll go hack my link and it's just HTML, it's real simple to do, you can upload it to Amazon as 3, you can upload it to any hosting account whatsoever. It's just an HTML file, its very simple to edit.

I'll hack my link into the page, and that's it, done. That's all I'm concerned about. Again, it's not the metrics that I'm worried about, it's about the relevancy.

Marco: Mm-hmm (affirmative).

Bradley: I do still do that, but I only do that when I particularly need to, you know what I mean? For something difficult, other than that, it's about content marketing, and it's about drive stacks, you know what I mean? It really is, you just continue a new published post in the IFTTT networks, because over time, that relevancy will build and you're going to continue to reinforce that entity.

Hernan: With that said, we are in conversations because guys, the domains that were getting, Blue Chip Backlinks is a great tool, but we have our own domain service within service space. The domains that come from that service, they're crazy, we should be pricing them way higher but, my point is that you will get really relevant domains and really powerful domains. I cannot promise you this, but I made a test order because that's what we do when we are mystery shopping our own services, we do test services and I got a couple of domains with backlinks from Wikipedia, you know?

Again, I'm not promising that you will get that, but the quality is that good. We're in conversations also to get that for your PBN services, we're just ironing out the details in terms of hosting, whatever. That's coming as well in [inaudible 00:44:53] space, and it's going to be really good because we have found great builder that they will really not look like PBN's.

Bradley: They don't look like PBN's.

Hernan: Oh no, at all.

Bradley: They're full on, real websites, they put all tons of content on them, they look beautiful. I mean, it's really impressive.

Adam: That's good, because they're websites, they're no longer-

Hernan: Yeah, yeah, yeah, so that's coming.

Bradley: Okay, so Andrew Walker says thanks Bradley, you're the man. By the way, advanced-pcs.com, that's Andrew Walker. Advanced-pcs.com, network, IT, anything like that, talk to PC repair, security, anything like that. Time Clark says you guys are the absolute best, thanks for phone and commitment, thanks for Tom. I'd plus one you but I … I guess I could from your phone. Lane says, creating my first e-commerce website for a client, any training tips that you can point to? I'm not the e-commerce guy.

Hernan: What are you using?

Bradley: Yeah, it depends, get more specific and we'll check that on the page, let us know-

Hernan: [crosstalk 00:45:53], whatever you're using, let us know because there's big difference. I like doing [inaudible 00:45:57] commerce because it's based on WordPress obviously. It will strongly depends on what you're using so.

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