How To Rank A Long Tail Keyword?

By April

In episode 276 of our weekly Hump Day Hangouts, one participant asked how to rank a long tail keyword.

The exact question was:

Hi: 1) how to rank a keyword and a long tail version of it? I would like to do it with long form content but it doesn't help even thought it suppose to be in the same post.

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Digital Marketing Q&A – Hump Day Hangouts – Episode 276

By April

Click on the video above to watch Episode 276 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Let's do this. We are live. Welcome to Episode 276 of Hump Day Hangouts. Got the whole Semantic Mastery team here. We're going to do some introductions, let everybody know how it's going, who everyone is, in case you're new to Hump Day Hangouts. And for some reason, you haven't been watching us for the previous 275 episode. So we'll get into that and then we'll get some quick announcements for you. And then we're going to jump in and start answering questions. So start at the top of my screen and work my way down. So Bradley, how are you doing today?

Bradley: I'm well happy to be here. I'm having issues with my Google Drive though. It's not sinking with my computer like it's supposed to. And it's driving me nuts. But other than that, things are good. How are you?

Adam: Yeah, not bad. Just enjoying some warmer weather something in 70s. So looking forward to getting outside and enjoying that after this. Good. What was that? Anyways? Hernan How's it going? I like your shirt by the way.

Hernan: Doing great. Look at this. And then good, really good. Really excited to be here.

Excited to for the questions today so good and that we were totally not sending gifts before hopping live so that's not what's happening on the Slack channel for some of you know,

Adam: so when Bradley shares his screen that was not us posting all those gifts on us. Marco How you doing today?

Marco: I am muted and now I'm not. Look for yourself. Let me know how I'm doing man. Bright, sunny. I told you coasteering it's Groundhog Day, man. You guys go back to the other episodes where I've been on cam and a hump day Hangout. It's always like this. during the dry season. Of course. When the rain comes at this time, we'll get an electrical storm that will get a nice rain shower, but then it'll go away about 6pm and then wake up and it's bright and sunny and beautiful and get to POFU motherfucking. So you can be the same shit. That's it. And we paved the way and we help you every step of the way. I mean, what could be better than that? You guys are doing it. And I said it before. If you're not, if you're failing, if you're not taking action, don't push it off on us. Because you're the one who has to take that first step and say, Okay, let me get going. And that first step will take you to the next one, and the next one will get you to where you're going. But I'm good, man, I'm living the life, man.

Adam: Outstanding! Well, I gotta ask you you know and I'm not joking around. Do you ever get tired of the same weather like day? I mean, I know it changes between the seasons but like Does that ever get here? Are you just happy with it being nice like that?

Marco: This is what I want. If I wanted something up like I go somewhere else, but But why? Like I've lived in Argentina. I went with my wife a couple of times. And I just don't want to live the cold again. I don't like it and so I know what I like I know what I want. This is what I want.

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The next step is a beach house you know that has to be like on the side of a mountain so we can overlook the ocean. You guys will be getting pictures from there too. Yeah. Or video. Yeah, that's in the work. So

Adam: Very good. Very good. All right. And last but not least, Chris. How are you doing? Man? I'm glad you're hanging in there that you haven't been quarantined yet. I know things in Europe. Some parts of Europe are getting a little scary with the coronavirus.

Chris: Yeah, like I'm doing good. Let's go that way. No sore throats or anything no cold Yeah, like I'm still alive, kicking, things are good.

Adam: Cool. Cool. All right. Well, we got a few things we wanted to mention. One of those. We've got a really cool special going on. We had a webinar with Jeffrey Smith on Monday and that coincided with a great special we have grown. We've got a Mardi Gras special going right now for SEO shield, which combines the power of several of the components not only of our training but of the done for you components that are available at MGYB. I'm going to post the details on the page. If you're watching live, you can definitely still grab that it's 20% off, you can save a bundle but that's not all we got going on. And Marco had an update with some cool stuff that has just come out. So, Marco, do you mind tell me about that.

Marco: Yeah, and I mean, it This isn't scarcity or anything like that. We don't play that game. Right. And we don't play that we will be raising prices in 30 minutes and there are only this many lefts. The problem with what we're doing is that Google will eventually catch on and kill it. But we're currently verifying GMBs for those of you who are interested. And not only that they come with a 30-month guarantee of replacement. If something happens if it gets suspended. After those 30 days, what you can do is buy insurance, which means that if it does get suspended, we'll go and lift the suspension and so we put this package in this package together, which allows you to do both. It allows you to get your GMB's, and then get some insurance in case it gets suspended. And I will post the links on the page, so you guys can head on over there and get it while it's hot. And if you wait too long and it gets closed off. Again, don't blame it on us. It's you. You didn't take action. We get a ton of those emails. As a matter of fact, don't you because you're the email guy, Adam, and I see them coming through. I'm sorry, I missed the special. Can you guys do it? No. No, we can't. We had the launch. That was the price. Then it goes up because it's worth that much anymore. And that's it. So don't come whining later. Oh, look, I missed it. I couldn't watch whatever, your granny died, you shut your door. Whatever happened. We don't care. You gotta go get it while it's hot. And I'm gonna go drop the mic. Thank you.

Adam: All right. And real quick. I wanted Hernan. You released some training for double your agency. I believe you had that last week. Bradley. I know you just dropped a new update for double your agency, right?

Bradley: Yeah, today was week six. I just completed the training for week six. Today was about the content or this week's training about content marketing. So yeah,

Adam: Outstanding! So if you're an agency owner or a consultant, if you want to get more clients, if you want to grow your revenue, you want to scale your team, so that you can literally work less and earn more, right? That's it's kind of a tagline. It sounds like the four-hour workweek or something. I mean, you got to do work. Nobody said, you know, yeah, there was no work. But there are ways to do it so that you work less and earn more and that's what this is about. Okay, I said it before, but I'll say it again, get more clients, grow your revenue scale your team. You want to go check this out, just head over to 2xyouragency.com. I'll put the link on the page as well and then for those of you who are looking for more repeatable results with SEO, you know we've updated Battle Plan it's been going for years we update it yearly and you can still get it it's a battleplan.semantic mastery.com and we've been talking as well about MGYB. You know if you're just watching us for the first time if you want done for you services, like syndication networks, RYS drive stacks, link building, press releases, what Marco was just talking about with the GMBs, all sorts of good stuff head over there. It's MGYB.co. And last but certainly not least, we've been talking about I think some emails went out. Being the email guy I should certainly know when they went out but it was either last week or the week before and talking about POFU Live. This year, it's going to be it's our third year in a row. We're going to be in Boston, Massachusetts. It's the last weekend in September. We're cooking up something fun for the VIP day. And I just wanted to speak on that real quick if you go and get tickets, we've priced this competitively so that you can get the VIP ticket. That's where we really want people to go. We want to have a good time we want to spend the time getting to know you and for everyone else to get to know each other before we dive into the main event, you know it's not it is about having fun, but also getting to know each other so that when you show up, you get the most value out of it. So when you see the pricing on that you can see that reflected we really, you know, we don't want to charge you thousands of dollars to come to the VIP event. We just want to cover the cost you could show up have a great time last year we went go-karting. It was a blast, one of the guest speakers at the event kicked all of our butts and walked away with first place and then went on and gave a great presentation. So anyway, looking forward to seeing as many of you is can fit into the 25 person limit event that we have. And I believe actually we're down to 21. So right now if you want to grab your ticket, it's a great time. It's the lowest price you're going to see it and that's in September, so now's a good time to snag it start planning for it.

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So what did Dadea name his racing persona. God, what's that banner? Yeah, yeah, he's right. It showed up on the screen up there. So yeah, that was awesome. I forgot about that. Awesome. So we'll have some more information about that. Of course, as we get closer, we're locking in some stuff about the VIP event, exact locations, but it's going to be in Boston's gonna be last weekend in September. So now is the time to do that. Other than that, guys, we've got anything else we need to cover before we jump into it.

Marco: Yeah, I'm gonna turn off my camera because too much sun isn't good for you.

Bradley: It's not good for us. You mean.

Marco: Good for you guys. So too much sun for us is not good. Yeah.

Adam: Real quick. I see Mohammed asking you did battle plan version four released No. But maybe keep your eyes and ears peeled for that. We do update it yearly. So that's all I'll say for now. It's coming.

Bradley: Coming. Okay, can we get any questions? Do it? Let's go. You guys should be seeing this correctly.

How To Rank A Long Tail Keyword?

Great. Yes. Where were we? a great first one is hi how to rank a keyword and longtail version of it. Which time we have guys? Um, I would like to do it with long-form content, but it doesn't help. Even though it's supposed to be in the same post. I'm not sure maybe does it help even though it's in this? I'm not sure I'm understanding the question. Hold on a minute do a branded syndication network and RYS stack will rank videos okay. Or is it better to do tiered syndication?

Alright, so for the first question, how to rank a keyword and a longtail version of it. Go look at silo architecture that's pretty much industry standard for how to rank a keyword. And a longtail version of it would be, you know, so one of the things go look for Google at Bruce clay silo architecture website silo architecture, read through that article. And that's will teach you how to set up silo structure we also have on our YouTube channel, youtube.com/semanticmastery, use the channel search feature and look up silo structure complex or simple silo structure, you'll be able to find videos where we talk about how to set up silos, your broad keywords would be like a top of a silo and then having adding supporting keywords or supporting articles for long that are optimized for long-tail versions of the keyword is a great way to rank for a keyword. Now that's not the only thing that you need to do, but that is one of many, but that's typically where we would start is creating some sort of silo for the broadest or most competitive of keywords and then adding depth to that side low using supporting keywords and that's how you build topical relevance for that particular keyword, which creates buoyancy throughout the entire silo. What I mean by that, I mean, if you have a silo structure set up properly, and your internal linking done correctly, and your keyword theme is, is tight. In other words, it's you have very similar and related type keywords right all within the same theme. Then anywhere that you inject link building or adding content, adding depth to that silo is going to create buoyancy throughout the entire silo, meaning all of the keywords that the silo has been optimized for will start to surface higher in the search engine results pages. Now that's, that's in theory, how it's all supposed to work, but there's also off-page issues and everything else. So that's a loaded question. There's way too much to cover and a hump day hangout on how to rank a keyword. It's way too broad. But that's where I would start is developing a content strategy for how you're going to attack those particular keywords. They may want to comment on that before I go to part two.

Yeah, the SEO shield, right? Must have if he wants to really push I mean once he has his siloing together and then and the on-page is tight, you push with the SEO shield and that's going to start pushing, even more, ranking power into all of the silos that he's working with. Then he starts the isolation process we have everything covered. I mean, we've done it all for free. Go to our YouTube channel and search for these things go to our free Facebook group and do a group search for many of these things have already been covered silo-like Bradley said we have two videos on there on simple silos and complex silo structure. Jeffrey did an awesome job on Monday on covering some of these things and how he approaches it my approaches is a bit different because I like to work top-down rather than bottom-up, but it all has the same effect. It gets your stuff moving ranking it brings in people traffic is what you want at the end of everything.

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Alright, so hopefully you are watching what I was just dead I just went to semantic or youtube.com/semanticmastery, use the channel search feature. And typed in the silo structure. There's a complex silo, there's simple silo structure. I would just click through watch those start with simple silo structure and then develop your content strategy. And as Marco said, Yeah, I mean, I was talking about strictly on-page, that's where I would start. But absolutely, there's no doubt, our off-page methods or how we push power into everything that we do. So when I talked about creating a silo and in creating buoyancy throughout that entire silo that's perfect for what the SEO shield does because it's basically pushing relevancy into that silo as well as all the so that entire category, that entire silo would get powered up. So absolutely, I agree with that. All right, we're going to keep moving as soon as I can.

Come on, get back to the tab. There we go. All right.

Does Having A Branded Syndication Network & RYS Stack Help In Ranking Videos?

Next question was does a branded syndication network without second-tier and RYS stack? Will it rank videos? Yes, it will. I mean, that's again, it's one of many things that can be done. But that is certainly something that can help a branded syndication network with YouTube though, I would recommend multiple syndication networks. So tier two syndication networks are great. You can also add additional for tier-one syndication networks not branded persona-based or topically like themed but not branded. Right. So there's you can add as many syndication networks to YouTube channels you as you want, there's there are no footprint issues as long as you keep the applets the way that we set them up, there are no footprint issues whatsoever, so you can stack as many as you want. I always prefer for YouTube SEO but an RYS always have two-tier networks built that I attached to the channel.

But you know, again, you can do several tier one, you can do multiple tier twos, whatever you want. I just recommend with YouTube videos add more syndication networks to the channel. Okay. As far as RYS, yeah, because you can. For example, if you have a branded syndication network, for your channel, and then you have a drive stack built and a G site that's going to power up your syndication network, which will ultimately power up every video that you ups upload or live stream to your channel that gets that syndicates out. So absolutely, it will help.

Again, I recommend a tiered syndication network for YouTube's SEO, but RYS stack. Absolutely. That's without question. It's going to power up your syndication network or your two-tier network if you have one of those. That makes sense. Okay. Any other comments on that guys?

Marco: Yep. embedsm link buildingm and trickle some traffic in there. Yeah. paid you traffic, just trickle it in it. You don't have to pay a whole lot of money to give it a boost to get Google. And then what you have is an audience, right? You have to have a targeted audience for your videos, which can convert so you're accomplishing several things all at once.

Bradley: Yeah, I mean, I didn't mention the traffic side of it. But there's no question that I don't do YouTube SEO without buying relevant traffic directly from Google ads for the video. I mean, that it there. I don't do SEO for YouTube videos anymore without traffic. And in fact, the only thing I do to SEO YouTube videos anymore is just uploads them or live stream them to a channel that's connected to syndication networks, syndication networks have all been powered up via link building. But that's it. That's the only thing I do SEO wise is I upload them to the YouTube channel that goes out through my syndication networks that are aged and they've been powered up with link building. And then I set up a traffic campaign through Google ads to buy cheap views directly from Google, which is perfectly legit. It's encouraged, in fact, from a relevant audience, if it's for local then I buy it within a specific geographic area. So they're all local IP clicks or views, but also from a relevant targeted audience. So using stuff like in-market audiences, or life event audiences, those types of things that Google knows that those views are weighted views, because or Google weights those views more because they're from my relevant audience and audience that is interested in that. And we know they're interested because we're buying that interest from Google if that makes sense. So there's, again, I do not do any YouTube SEO campaigns anymore without that being part of it. They're two sides of the same coin. If that makes sense. There's the SEO and you can push some of that with embeds and link building as well, as Marco mentioned from MGYB. But setting up the engagement campaign using Google Ads is absolutely critical and that's how I maintain it. Once the video has been ranked that's all I do is just that I have a YouTube ads set up for it that continually drives relevant views to that video, which keeps it ranked. And that's it and I've got videos have been ranked for years and that's the only thing that I do to them is just keep I've got campaigns I've shown them in the mastermind and in some other training too. I've got campaigns that I literally run on 40 cents a day for in YouTube ads, that's $12 a month in ad spend. And it keeps those videos ranked because of the relevant traffic. That makes sense. So it's a very, very powerful way to boost any SEO effort is to buy relevant traffic.

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What Are Your Thoughts On Magic PR?

Okay, next question is from Dustin he says, hey all great shows always I wanted to ask if you heard of Magic PR. I've heard good things in Facebook groups and some of the Skype groups I just wanted to hear your opinion of their service and if you have used them I have not but I know that Marco had. I know the guy, MAG is his name. I know the guy that I've chatted with the guy that runs it I know Marcos had some communication with the two but I've actually never tested it what do you market. Do you remember talking with MAG?

Marco: I've been meaning to get back to him because it because I've been wanting to run a test with his press release service and with some of the GMBs that I have to see how it works right as he says that he can get a local push or, or greater so I really want to test it out. I can't say what it does other than what Mag and the people that he's around with what they have to say and I have heard really good things about having said that our press release or the one that we use press advantage works really really well. I mean when you combine it with our methods right with that SEO shield, and pushing all of that relevance and pushing traffic and those links into that SEO shield and then link building behind that and then you running the embed gigs doing

Everything that we recommend. It has, I mean, it's just fantastic for what we do. And we can show I mean, people say, well press releases that they're they get, they fall off the index and whatever, we don't care, we don't care. They don't drive traffic. That's not true. We can show where they do drive relevant traffic, we can show it. And especially if you get into them because there's a premium that you can pay and get into Yahoo Finance and I forget what other Sir, I don't want to say anything other than I know that we can get into Yahoo. It really, really has a great effect, especially on the traffic that you get its relevant traffic into whatever it is that you're doing. And it's all of those signals that we're looking for. So we have that I'll talk to Matt and as sometimes as you and if you're listening to me Mag sorry that I haven't gotten back to you, because I've been snowed under with a hope. Excuse me, under just stuff and I will get to you.

Yeah, it's interesting but it'd be nice if I'm if I pause my screen I could do it I could show you that Press Advantage you know does produce quite a lot of referral traffic my real estate business I get a lot of referral traffic from Press Advantage so it's you know if I and I guess it shows it as a referral source and analytics, so it's there's absolutely good traffic there.

Do You Have A Video That Shows How To Submit Order Info In MGYB?

Anyways, we're going to keep on moving. Next is, I ordered your link building starter package for the new business domain. I'm new to link building I just ordered it following the battle plan is every video that shows us how to submit our info for our order. I've seen your video that says not to include money sites so can you give examples of all the links I should be giving you also do I wait until the SEO Power Shield was finished? Yeah. Okay, so our link building service. Anything I can point you to but um, as far as like training but you know one of the things that are on our list to do is to add a simple video for each page like order page that essentially will walk you through what you need in order to place the order that will get done eventually guys I don't know when it's on the to-do list I promise. But in the meantime it's very very simple, don't we none of our link building campaigns are designed for direct to money sites, they're all built all of the link building campaigns are developed specifically for powering up tier one entity assets or you know anything beyond your money site essentially. So we use them for powering up the power shield, the SEO shields, syndication networks, Id pages, press advantage organization pages can be used for citations, social media, web 2.0s, all of that. Anything that's really tiered one, branded type assets can be powered up with our link building packages. So with that said, when it comes to ordering everything that you can collect to add to your link building order, I think it's up to 100 URLs that you can submit with your order, you want to add to your target URL list because you want to power up all of those tier one assets, right, all of your branded assets everywhere that you can get your new business, your new projects, your new company, new brand name published online. And with a branded profile, you want to try to get as many of those as you possibly can and add those into your list. Now that said, the ones that should you wait for the power the SEO shield to be complete? Yes, because those can be added into your link building order. And essentially, you can take all the files and folder URLs and put them into that text file that you upload when you order links, which will do will power up all of the files and folders within your RYS stack in your G site.

So if you have a senate if you got a power shield then I'm assuming I can't remember which different levels they are but a syndication network to against adding your syndication network profile URLs into the link building order. If you have a GMB map, add the map URL, Google My Business website adds that it just not a money site. Right, because it's not designed our link building campaigns are developed for that. But that's pretty much all you need to do. It should be fairly simple. Just gather up your tier one entity as is branded profile URLs, add them to a text file, save it and then upload that as your target URL list. As far as keywords you want to add market-level keywords, not  keywords with location modifiers. What are market-level keywords or top-level keywords product and or service keywords without location? modifiers Okay, and when you're ordering link building, you should try to submit a minimum of 200 keywords, more is better, but 200 is the minimum and just submit those via text file as well. Does anybody want to comment on that?

Hernan: Yeah, that's our training for link building right there. We're gonna cut it and then we're going to put it on the sales page for MGYB.

Marco: Just so people know, we develop the package is the link building packages with the idea that people would already have the syndication network, right the tier one branded, the are the drive second t site and the @ID page and their media page, which is in the @ID. So our thought is always the people will go and complete these other steps before ordering our link building package. Because our link building packages are meant to power all that up. It's not intended for the money site is intended to hit everything that's protecting the money site so that the power transfers over without or I'm not gonna say without the chance of a penalty, but with minimized risk, because of the way that we're doing. If you were to hit the money site directly, then that there are other parts of the algorithm that you might trigger that you don't want to get into. And so I would recommend if you haven't done those steps that you go back and you do those steps first so they can gather up all of the URLs that we target for link building and submit those.

Bradley: There you go. Can you still hear me? I had stopped share. So we here okayLet me see if I can bring that back up now. Alright, so here's a pulled open, you can see that this is just referral traffic sources for Alpha Land Realty. I'm just bringing back up the previous question about press advantage. Look at that. So besides Facebook, the second most referral traffic that I've had in the last 30 days from my real estate businesses from Press Advantage, so there's no doubt and that's just the last 30 days. So you can see this no doubt that there's traffic coming from Press Advantage. I want to point that out.

Marco: Yeah, Nuff said. There you go. If you can't believe your eyes and then I don't know what but believe.

Bradley: Don't believe your lying eyes.

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Do iFrames Count As Backlinks?

Alright, next one is do iframes count as backlinks? What's really the advantage and making use of iframes? Marco that is absolutely your question.

Marco: Yeah, it is. But I mean it. It took two days for me to or two webinars for me to cover iframes and entities during the charity webinars. So what I'm going to do is I'm going to post the charity webinar page, and I'm not there's no minimum to order the there's no max, I always say you, your heart will tell you whether to donate and your wallet will tell you how much. So I'm going to drop the URL so that you can go and donate and you're going to get access to not only this year's webinars or the past webinar series, but the one before that. So there's like 10 videos that talk all about the entity and how to power it up talks about RYS Academy, it talks about iframes. And what iframes are, what they do, and why they're so different from everything else. So I'll just leave it at that because it's too much to cover in. But what do we have in that? 31 minutes? I probably didn't get all up.

So there you go.

What SEO Strategy Do You Recommend Apart From Using Geotagged Phone Images And Reviews?

All right. Mohammad's got a couple of questions. What's up, buddy? He says, Hey, guys, my car dealer client has been encouraging me to make use of his staff to help me rank him. That's awesome. It's rare that you get real help from the staff from businesses, I find it really difficult to get people to cooperate with me. Anyways, he says I took him up on his offering got the staff to regularly send geotagged phone images for GMB posts and even have them uploading showroom pictures to GMB directly through the app. I make sure they send me responses to reviews they get to my question is what else can I have them do to help me rank whether in GMB or elsewhere?, I usually have trouble getting this kind of cooperation. So I want to make the most of it. Yeah, I mean, I don't know what else you could get them to do because that seems like they're doing a lot already as far as like, you know, more than most of my clients are willing to do, which is great. So, yeah, if you can get them to upload images directly to GMB through GMB map on there, or excuse me, GMB app on their phone, that's great. So that's uploading photos that are geotagged. Something else they can do is actually create posts from the GMB app if that's something that they're, you know, willing to do or if you're even comfortable with them doing it. The reason I say, I don't think it's any issue whatsoever. But if you were to have them actually create posts to a lot of them probably won't want to do that, because that would require them to add some tax call to action, all that kind of stuff. So it's likely that they're probably going to give you resistance and just want to upload photos, which is fine.

So the alternative would be also to have those images that the photos that they took also shared, added to a shared Google Photos album. That's how my team does it. So any of my clients that do provide photos, which isn't a lot of them, but the ones that do, all they do is they have their technicians in the field or whatever, actually, take photos, and then they get copied into a Google shared photos album, that my VA my bloggers have access to, so that they can go just pluck an image from that shared photos album, and use that as a GMB post. And it contains the same metadata from when it was uploaded. So you can still get the geo relevancy and my VA is doing the blogging, create the GMB posts essentially, so that the client doesn't have to do that all the client has to do is take photos, and they'll automatically be added to the Google Photos album. So that's, that's all I typically do. As far as what you've got them doing now, it seems like you're doing you know, quite a bit. So yeah, I mean, I would just do more posts if possible using geotagged images, targeting the keywords and or locations that you're trying to optimize for. As far as additional things that can be done while you already know the Muhamad, right, all the SEO shield stuff, link building, embeds and that kind of stuff. Marco, do you have any?

Marco: Yeah, I got a word of caution because if you ask them to do too much, they're going to start wondering why they need you and you don't want to get into that. They're doing everything you need for relevance, location relevance, and this would be a product relevance, right? Since it's an automobile is a product, it's not a service. This is cars and you're getting all the different makes and models and you can start, you know, you have Local GMB Pro. And so you know what to do with all of the all of these different categories that you're getting, you know exactly what you need to do, what the next steps are. And as Bradley said to them, post them, create posts with these automobiles you know how to relate everything one to the other, and then push power and that's Local GMB Pro. You have that, follow the training and you're gonna get great results.

Bradley: Yeah. I agree with that. That's one of them, you know, if a client of mine wanted to do GMB posts, I wouldn't mind them doing it. But typically, I actually one of my pest control company, they started having their technicians do that. But they very quickly decided they didn't want to do it, which was okay because they were shitty posts anyways, they weren't up to my standards. So, you know, through trial and error, we learned the best thing to do is just have them add photos to a shared Google Photos album and let my blogger handle the GMB posts because then they're set up their siloed, they're well worded, proper target linking, you know, target URL linking all of that, so.

Would It Cause A Ranking Problem If The Business Name Use Words And Symbols Interchangeably?

Fitz is up. He says good agents, thank you for this platform to give real-world answers that work. I have a client whose business name includes the word and some expressions of their name, then use the ampersand is this huge problem? Well, it's not as big of a problem as some of the other discrepancies I've seen. But it is still an issue, it can create NAP issues. I've got several clients that have done that in the past as well, where they'll have ampersand and some other brand names and others it will be and Andy, as all you know, it, is it a huge problem. Is it causing a huge problem that would be the question I have for you fits. If it's not really creating much of an issue, I wouldn't worry about it? If you are having a hard time, you know, getting your desired result for a particular you know, maps pack ranking. For example, let's just use that as an example. Then Yes, that would be something I would address would be a cleanup,  citation cleanup.

So I would either whatever it is, and the GMB, I would leave it that way, if that's the correct format, how is their name legally registered? That's how I would have it. Right, that makes sense. So in other words, however, they've incorporated their corporation or LLC or whatever it is that. However, it's registered with that with their state, is how I would list it in the GMB and then many discrepancies out there I would have edited, cleaned up, corrected to be the new the right the proper format. But that again, I wouldn't tell you to just do that just because if you're getting the results that you want, anyways, just leave it. It's what I'm saying. Don't do it just because it could create a problem in the future. If it's not creating a problem. Now, I wouldn't worry about it. But if you need that, if you're having trouble getting the desired result that you want, that is absolutely one thing that I would address, citation clean up.

And depending on how many there are out there, if it's a lot then I would recommend paying Loganix to do it because they have a really, really good successful citation cleanup service. If you go to semanticmastery.com/loganix, you can see their citation cleanup service. There are other services out there that are less expensive, but I found their success rate isn't as great or as high as Loganix's. And so even though Loganix is expensive when I whenever I have a new project that has a bunch of NAP errors on the web, that's who I use because they get the vast majority of them over the course of like, I think it's an eight or a 10-week process. So anybody wants to comment on that?

Marco: Yeah, you probably know this already. But Pearl Trees has a problem with the ampersand. Right and pulling in the embeds or the iframe. It has a really big problem with an ampersand. And there are other times when it can cause an issue with some embeds and some other websites.

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It's just that ampersand so I prefer the end although I am percent in a business name is the recommended way to go. Yeah, so go figure, right.  I know it's code and so we don't know how pro-Jesus is doing and how it's pulling it in and why the ampersand creates conflict, but it does. So maybe it's not an IP issue but if he had it and he submitted it to us for us to go and create the @ID or if he were to submit it to Dadiea for an embed run, there might be issues

Yeah.

Would It Be Okay To Create Social Media Accounts That Are Not Necessarily Related To A Client's Industry?

 

Okay, Muhammad's up again he says Hey guys, I'm using no um to build social accounts for clients now has tons of sites covering a wide swath of the internet, is there any risk in getting all accounts for a particular client, even if a particular website isn't necessarily related to that client industry, I wouldn't put a cinema on Angie's list for example, am I mixing up citations with social accounts? Yes and no. I mean, remember, a lot of times just having a profile on on these web platforms, it's not necessarily something that you're going to be pasting or publishing content to. So even if it's not really relevant, it's about having an additional presence. It's another publishing point for your NAP.

You know, I don't think it's harmful. I don't know how helpful it is. Maybe Marco would have a better answer to be to even have a profile on like kind of an unrelated site, but the way I look at it is if you're just setting up a presence there, then I don't see there being any harm and having like, for example, I'm trying to think of there's there's some of these like art sites out there right there like web to auto blog platforms for people that are artsy. Like the art projects and stuff, yet I've used them quite a bit for another semantic cover social hub right as a way to kind of just build another presence and you can interlink sometimes to some of the other social media profiles and that kind of stuff. And even though none of the projects I work on have anything to do with art, it's still just another profile point. So I don't think that causes any problems. I don't know how beneficial they are. But I know that having an NAP published in more locations typically helps market and comments on that. I look at it from a standpoint of protecting the brand.

So it's totally acceptable, and I think very natural for you as you would, and I'm referring to the client, right, of course, for you to protect the brand. And to go to these websites and lock in that profile. You know, you just have to put the basic information then you don't have to go too far out, get that NAP in there. And that's what you need so that if Google comes crawling in there and it sees it, it's going to not I mean, it's just more places for your entity to exist more places for Google to pull up to pull in entity information, and all things being equal. They never on the web, we understand that but all things being equal when two entities are being compared against what's happening in Google's database and the relational database, the one that has the best entity, as far as things go right now, that's the winner. And if you've taken care of that, and if you've gone and locked in all of these profiles, and you're showing it as part of the entire brand, there I don't I see absolutely no problem with that.

Yeah, I mean, as I said, I've never been concerned with it is being an issue. We just build them out as we go. So and

What Is The Best Way To Make A Drive Stack For A Translated Website?

Alright, so moving on. The next one was, what is the best way to make a drive stack for a translated website. Do we make a syndication network for each language? I can't even answer that because I just don't do anything outside of the US English base us projects but any any any advice there I know Hernan and Marco both have done a lot of foreign language stuff over the years.

Marco: Yeah, I mean, we, we don't generally do it in another language, although we have, it's not something that we want to do because we want our builders to focus on whatever it is that they're doing. It requires a whole lot of information. We did one for gurgi, by the way, I think it was Hungarian. So we can do it but you have to supply all of the information, all of the content, the images and everything that you want it. You can write to [email protected], and say that you're looking to do a drive stack in a different language. As far as do you make a syndication network for each language? You could since each one it's either on a subdomain or in a folder inside the root domain. So each one of those will have its own feed. That's a whole lot of work, man. That's a whole lot of work. I mean, I could guide you a little bit more. The only thing that I tell you to go take a look at apple.com and how they handle their languages. So you're gonna have to look at the source code, but I think you're gonna get a really good idea on how to approach this and how Apple approaches it. And I mean, that's as far as I'm willing to go with this and in a free forum.

Bradley: Hernan, did you want to comment?

Hernan: No, I do agree with Marco. I was about to say what he said. Okay.

Bradley: Hernan's at a bar or something.

Hernan: I might or might not be early drinking. Yeah.

It's damn near five o'clock here too. So why

Does The RYS Require A GMB Listing?

Alright, cool. Alright, next is does the RYS must have a GMB listing? No, it doesn't have to what if the site is not local related? Again, it doesn't have to. Doesn't need an NAP name, address, phone number and a GMB listing type if it's not for a local business, but drive stacks can push relevancy into any type of project. So, can I give an address outside the USA and still ranked for a place inside the USA? Where are you trying to rank for a place or for a keyword? Because you're asking about not having a GMB listing? Do you need one or can you get away with not having one and then you're asking about ranking for a place in here which is typically location based ranking which is maps and a GMB type stuff. So I'm not sure  if I'm understanding the question, but as far as can you have an address outside of the US safe and use the GMB stack or excuse me in our iOS stack to rank for keywords in the USA? Yes, of course you can. And I'm not sure I'm fully interpreting or comprehending that question, Marco Do you have any?

Marco: Nah man because I need to know whether whether it's local In which case, you need a GMB to local. Well, you don't. You can rank in organic. Right, you can still do an organic push, but if it's triggering a map path, then you're going to need a GMB lesson to go in there with the rest of the map and try to hit that top three. So this is very confusing. I don't know which way you're going because this is the one time where local doesn't matter. We need to know whether you're targeting location or whether you're targeting USA overall.

Bradley: Yeah. Yes, if you can clarify if we still have time we'll we'll try to answer with a better answer.

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How Do You Use The Bit.ly Account Included In The Single Tier Syndication Network From MGYB?

Okay, I guys I just received my first single-tier syndication network from your store. I have no idea what to do with the empty Bitly account suggestions gratefully accepted. Nothing whenever you syndicate content, whenever you publish content if it's whatever your publishing, whatever your content publishing engine is, right, whether it's your blog, if it was an RSS drive syndication network or YouTube channel, or both, whenever you publish content, it will automatically create a bit link. The only reason why we because bit link used to have public profile pages for Bitly. But they did away with that a couple of years ago, but you can still siphon some domain authority, not that we give a shit about domain authority metrics, because we don't, but you can still siphon some domain authority from Bitly just by auto shortening links, which that's all that does. The applet, whenever you publish content, will create a bit link just a bit the short link inside your Bitly account. That's all that that's for.

Does Having A Suspended GMB Page Affect Other Listings Within Same Account?

Alright, the next question is from Jay. He says after winning my service area business client of the consequences for two years one of his GMB was suspended for using a mailbox service the address. I highly doubt we can get the GMB back. My concern is with the suspended GMB and his Google account, or his other mailbox GMB's at higher risk for being in the same account as the suspended one. He is now motivated to handle this risk so far as to seek now to rent office space. So yeah, I can understand that. I'm concerned. In the meantime, though, his account will be hit very hard. Any suggestions? Yeah. Okay. Let me give you my experience with that because I don't know the answer. Jay, I don't know if it's going to be any more of a risk or not. I know that I have some accounts that have I've had a couple over the last maybe six months suspended. And, like some locations, one off locations. I've had a couple too. So I've had two locations suspended in the last six months or so that are were suspended within an account that has more than one location. And so far it hasn't affected any of the other locations. I'm a bit gun shy or nervous to go in and do any changes to any or make any edits or anything to any of the other listings in that same account. But one of the things I would suggest possibly doing to pot to perhaps avoid that issue would be to go in and maybe move add a different Gmail account for each location that you have. So go in and create new G or by Gmail accounts, preferably by some aged accounts if you can, and go in and add a user. So the new Gmail account per location, so each location gets a new Gmail account added as a user and then maybe transfer ownership to that new Gmail account.

So that and make everything standalone. If that makes sense. The reason I say that is because I know that one of the big things that happened in the last few weeks with another big GMB suspension, a, you know, a Google one on a raft and suspended a whole bunch of GMB's is that manager accounts were hit. We know because some big names got hit with some big manager accounts that were managers of, you know, dozens and dozens if not hundreds, and hundreds of GMBs, and all of them they all got taken down. So if a manager account got hit got caught up in this suspension nightmare, then all of the GMB's within that manager account got suspended and that's what can be huge. Imagine that right? Imagine if you lost all of them at one time, that could really suck. So that's why it makes sense to be safe right to play it safe and to have each GMB its own standalone Google account, without a common manager connecting all of them that way, especially if their spam accounts. That's my point, guys. They're all legit businesses, I don't see why there's any reason why you would have to worry about having a manager attached to all locations, that doesn't seem to be a problem. But if they're against the terms of service type listings, PO boxes, UPS stores, you know, that kind of stuff or just, you know, nonexistent addresses, then if you have a manager account connected to all of them, that's going to make all of them susceptible to being suspended, which is why it would be better to have each one of them in their own standalone Google account with no manager connecting them together, so that if one gets suspended, it's isolated to that. Does that make sense? So that's what I would do is I would start going through that process of, I would buy some aged Gmail accounts, go through adding the user, add a user, once the users accepted the invitation, then you can change them as opposed to the primary owner and didn't go back in and remove. And in fact, you can do that through the new Gmail account. Once the private mary owner has been named in the new Gmail account, you can use that account to actually remove the managers and owners or previous owners. And that way now you've got it compartmentalized into one Gmail account.

Also, we do have a listing suspension lifting service. I don't know that that would help. But you could always try that. And, of course, it would help it's suspended in the special can be lifted, doesn't matter. It doesn't matter how it got suspended. As long as they haven't gone through the process of notifying Google of the suspended trying to get it lifted that way, then total, we can totally get it back for you. And anything else that happens to that manager account world where this other stuff is we can lift the suspension and guarantee it for six months. So that if anything happens to it, during that time say get suspended again, for whatever reason, as long as you don't notify anybody of the suspension we go in there and lift the suspension again. So you get it so it's peace of mind for for for six months until you find an alternate. That's why this service was developed along with the GMB verification because we know what's going on. And by the way, I have a bunch of stuff and manager accounts, but I kept myself like I don't I didn't have hundreds in one manager account. Yeah, I spoke here how I was doing it. I was dividing it up and I was never putting like, let's say 150 plumber GMB in one account, that's the tell that to tell I wanted to I wanted it to look like an agency managing several accounts across different niches. And so far so good, man. I'm gonna knock on wood.

Yeah.

Mohammed, yeah, the next Battle Plan. We're working on that. It's coming out soon. We can't give you time yet. Um, alright, so it looks like he clarified some of the questions about the drive stack with the location. She said to ask for just in case you need an address. Now you don't need one if it's not a local project and you don't need an address at all, just your top-level keyword, the brand name, that's how you start to build that association. And then you know, add your keyword list and the primary target URL that you want to push relevancy to, which would be your website, you don't need an address then. Okay.

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Does Splitting A Keyword With Multiple Words As Chain Of Anchor Texts Add SEO Value?

If time left is splitting a keyword with multiple words as a chain of anchors as each anchor text is one of the words so I got a little bit of a headache from that question. This putting a keyword with multiple words as a chain of anchors. As each anchor text is one of the words that will add SEO values or just for hiding backlink voting.

Adam: I don't understand the question. I'm sorry. One is the same as taking something like this tree service company and making one anchor text best one tree one service, one company or you know, no, I, I was just for hiding backlink building. I don't know why you would do that at all period, honestly. Yeah, I mean, I understand what you're saying now because Adam did a good job of explaining what it is that you're asking. I can't imagine why you would do that. Especially if it's all going to the same link. And in fact, that that actually devalues the link, doesn't it  Marco? When you have multiple links to the same target URL from the same page?

Marco: Yeah, Yeah, it does.

Bradley: So no, I don't know why you would even do that. Yeah, I don't know why you do that. I don't know who gave you that advice, but I don't think that's good advice, but I haven't tested any of it. So to be honest with you, I can't really tell. I don't know why you would do that though.

What Is Tunneling?

So last part is he says Vasquez, I'm assuming he's talking about Hernan mentioned in one of the videos, something about tunneling. Can he explain what he meant about that? What is for and how to use it and how. He must be talking about iframe, what we call iframe,

Hernan: I did that. Yeah, I did that or sleep strange. Remember when we were pushing each other one of the two. So yeah.

Marco: He's getting the Latinos confused. We all look alike.

Hernan: Yeah, man. Come on now. Get your Latinos. Right.

Adam: Yeah, we can get some clarification on that. Maybe we can help them out. We got a couple of minutes here.

Bradley: But yeah, I think I think as far as there was a similar question up here about how to iframes pass power. Right? Do iframes counters backlinks? What's really the advantage of making use of these iframes? It seems to me like it's a very similar question to what this one is about tunneling. So the answer would be if you want to learn about all the all that Marco was talking about go make a donation to this charity right here. And you'll get access to all the webinars that Marco have done for two years now about iframes and you know, pushing power into the entity and all that kind of stuff.

Okay.

Is It Okay To Use MGYB Link Shortener For Client's Use?

Lastly, Mohammed says, Hey guys, there's still time. Would it be weird to use the MGYB link shortener for clients use? I guess I'm thinking it would be odd to have mgyb.co around their properties, but I want to use it. Yeah. Okay. That's, that's huge. In case you guys aren't aware, mgyb.co now has a link shortener available, which is super powerful because we've been building it for two years authority to and I'm not talking about Moz's domain authority metrics I'm just talking about we've been building authority to the mgyb domain over the last two years because of all the drive stacks that we build for customers, and all the link building campaigns and everything. Although the shortened URLs have been coming to MGYB. So we've pushed a lot of damn power into probably still logged in. Anyways, let me click on upgrade and there are different plans. If you go to mgyb.co/s, for shortener, you can sign up and then there's a free plan and then there are paid plans. And you just saw the dashboard. Right? So this is the dashboard and it's super, super powerful. I get what you're saying though Muhamed on it because I just actually did content marketing training for the two extra agency. Today, I just finished it today. And I was talking about that because one of the things that I do or my team does for my clients is we silo GMB posts right? But we don't use the long ugly and we use when we silo GMB posts. We link to the previous GMB posts within the same silo. We do a text-based link in the GMB post Text body not the call to action button. The call to action button is usually read for either linking directly to a blog post URL, just called a deep link right, or linking to any tier one entity asset. But the way that we daisy chain the GMB post together is to link to the previous GMB post URL within the same silo but we do that as a text link within the text body of the post the GMB post. But because the URLs are stupid, ugly, a lot like stupid long and ugly for GMB posts and GMB post text-only allows up to 1500 characters, we don't post that really stupid, ugly long URL in there, it would be ugly. So what we do is shorten it. And I was just talking about this in the 2xyouragency training today I was saying MGYB is a great shortener for that because it's super powerful. However, for clients, I'll be 100% honest with you guys, for clients, I use the Pretty Link Pro plugin on their domain, and I shortened the URLs that we use in the GMB post with their own branded domain. And I do that because it's prettier that way, and it makes sense. So its third domain in the text of the post body as opposed to mgyb, although, like I said, probably wouldn't care.

Hernan:  Real quick. Can you do like a double thing where you shorten the MGYB shortner?

Bradley: Sure, you know what I'm saying? Good. Yeah, you could not a bad idea because there's a lot of cool things you can do with MGYB shortened to like, you can add retargeting pixels into the link so that when somebody clicks the link, they get added to the retargeting list. So there's just a lot of really cool things you can do with here. So yeah, as Hernando said, that's something that is possible. You could do an MGYB short URL and then shorten that or pretty it up with a domain redirect. You know, like Pretty Links redirect that makes sense.

Marco: I have a few things because there's really no problem using a link shortener that nobody had a problem using goo.gl. Nobody has a problem using Bitly or anything else that's out there for clients or for whomever. I mean, it's common practice to use a shortener, and most websites don't have their own URL shortener. And so they go and use a third-party URL shortener, which is what you'd be doing in the first place, Muhammad. However, having said that, we do have the capability of creating your own custom shortener inside the MGYB shortner, Muhammad. So I would suggest that you contact [email protected], and ask about having your own domain inside. You'd receive the same power, but you'd have your own domain inside the short nuts fucking awesome, then, I know the stuff that we could I mean, we have to test it out. It's an idea that Rob and I just just threw back and forth in Slack while this was going on. I'm pretty sure that it can be done. And you know, we just have to see what the cost would be and if it's financially feasible for you, Muhammad and if it isn't, then just use the MGYB shortner. Nothing wrong with that. It's a shortener among a bunch of other shorteners that are out there in a shortened URL land.

Very well. Alright guys, five o'clock. We're wrapping it up. Thanks, everybody, for being here. guys next week. Thanks, guys. Bye, everyone. Yep,

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What Are Long Tail Keywords And Why Should You Target Them?

By April

 

In episode 220 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what long tail keywords are and why one should target them.

The exact question was:

I know this might sound dumb, but I keep hearing people say I should target long tail key words…but I want to rank for a keyword like credit card rewards (not really that). What exactly is a long tail keyword and why should I be targeting them?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 220

By April

Click on the video above to watch Episode 220 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Live.

Adam: [Music 00:00:08] All right. Doesn't work since there's not video, but hey everybody. Welcome to Hump Day Hangouts. Today is the 23rd of January 2019 and this is episode 220. Rolling strong through 2019 with Semantic Mastery. We got the whole crew here today. Going to go down the line and say hello and get caught up and then we've got some really cool announcements, some good stuff going on over the next few days and into next week, so we'll cover that and then we will dive into the questions. It looks like we got some good ones this week.

Start on my left here. Chris, how are you doing, man? We had video for you. What happened with you?

Chris: Doing good. What do you mean, what happened?

Adam: I don't see video anymore. Did you get [crosstalk 00:00:48]

Chris: Yeah, I got shy.

Adam: Okay. Okay.

Chris: We are going good here. Lots of snow in Austria. If you love snow, it's perfect.

Adam: Nice. Well, I'm looking forward to seeing it in the summer. We'll see how it looks then.

Chris: Yeah, no snow then. [crosstalk 00:01:06]

Adam: Excuse me. Hernan, how are you doing, man?

Hernan: Doing great, man. Excited for what's coming. Excited to be with you in FHL 2019. We're going to be hanging out there, so if you guys happen to be around, just drop us a message and we'll figure it out. I guess we can grab a beer or something, but I'm pretty excited, pretty excited for what's coming, lots of good stuff coming up for Semantic Mastery.

Adam: Yeah, definitely Hernan. Good point. If anybody watching, any subscribers or YouTube watcher, if you're in the Nashville area, just because you're there or if you're going to be at Funnel Hacking Live, give us a shout, either on the event pages or contact us and let us know and we'll try to meet up and say hello, grab some coffee or beer like Hernan said. Awesome. Marco, how are you doing?

Marco: What's up, man? Busy. We got the new MGYB.co store coming up. That's being worked on as we speak. We've got new products that are waiting to be added. We've got … I can't say what else we got coming. Sorry. We got some good shit coming, man. I mean, I'm really excited about all the stuff that we're going to be putting out to help people make money. [crosstalk 00:02:19]

Adam: Go ahead.

Marco: Rather than just keep talking, just go ahead. [crosstalk 00:02:25]

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Adam: I got one because we already talked about it, I think it was last week or the week before and I know Dan was asking us about it, but one of the first things we're really trying to push out quickly so we can get people help with this is to do a VA matching service where we're able to connect you with two VAs who have gone through the screening process. They already have salary expectations and again, they've gone through a multipoint process and it's people we would normally hire internally for either our sales or MGYB, but then we're going to do a matching service through MGYB, so if that's something you're interested in, by all means, let us know on the page. It's good to see it and make sure that's what you want and if there's anything else that you think would be interesting with that, by all means, let us know. It's a service and development.

Bradley, how about yourself? How are you doing?

Bradley: I'm peachy. I'm glad to be here. [crosstalk 00:03:16] We've got a webinar that we're hosting, well, we've got the MasterMind webinar tomorrow and I promised that I was going to do some training on YouTube Ads for local video or excuse me, it's Google Ads for YouTube or for video, but specifically for how to use Google Ads to rank a local video in Google Search and also provide relevant and geo-targeted traffic, which is what helps it to rank in Google Search, as well as a branding campaign, how to set up a branding campaign and re-marketing.

I'm actually, I don't know if you've got the link ready or not, Adam, but we're opening that up for people because we've talked about it in bits and pieces on the Hump Day Hangouts for the last several years. People have asked about how to do it and I've explained it via voice and conceptually, but never on a step by step actual training and so I spent the entire day today, well, most of the day, anyway, recording, or setting up the slides, the presentation for tomorrow and I want to open that up for anybody that wants to attend. You have to pay for it because it's going to be a full two, sometimes, Master Mind webinars go even three hours. I'm going to try and get everything done in two, but it starts at 3:30 PM tomorrow and we're going to open that up for people to come that want to learn how I'm using Google Ads specifically for ranking videos in Google Search as well as for branding campaigns. It's incredibly powerful and it works crazy good, guys.

I just did another video for my local video production company. I've been doing wholesale SEO services for their videos, so they go out and create videos for local businesses, but then they wholesale SEO services to me, which I provide ranking services for those videos and then they sell, mark that up for their customers. They actually make 150% more than what I make on it. In other words, I make $100 a month per keyword per video. They make $250, but a long story short is, I just did another video for them about two weeks ago and I did the normal SEO stuff, syndication networks and things like that and it got to page two, but it was stuck on page two for over two weeks. For whatever reason, I hadn't set up the YouTube Ad, the Google Ad for the right of way. I think I got sidetracked after uploading the video and all that to the channel and I never ended up setting up that ad.

Well, I had a calendar reminder to go take a look at that video and where it ranked to see the performance of it, to see if it had ranked on page one yet since it had been two weeks since I uploaded it and like I said, it was stuck on page two. On, I think, Thursday last week, I set up a Google Ad for it with $1 a day, so $30 per month and I started driving relevant traffic to it. With very geo-targeted traffic from what's called an in the market audience, which is incredibly powerful because that's a bucket of people that Google has determined are in the market for a specific service. In this case, it was for auto repair services and I set that up on Thursday and low and behold yesterday, I went and looked at it again and boom. We're on page one.

Again, guys, the ranking local videos with YouTube Ads is incredibly powerful. It's super inexpensive to do. It's really easy to set up once you learn the process and it works really well. Not only that, for just ranking the videos, guys, but you can actually produce relevant traffic for the client or for your client this way and it works. You can get real leads from YouTube. I'm going to go in very in depth tomorrow. I'm going to try and get it done in two hours, but it will likely go over that and if anybody wants to attend, it's only 50 bucks, guys, so I would highly encourage you. If you're in the Master Mind, you don't have to pay for it. You're going to get it anyways, but if you're not in the MasterMind, you can attend it for 50 bucks and I would encourage you to do so because it's really, really powerful.

Oh, by the way, the same method that we're going to be talking about tomorrow can also be used for other things like jump-starting traffic into assets, whatever assets you have, website, GMB, anything you want, but we're not going to really be covering that in depth tomorrow, but you can take the same techniques and apply them for that purpose. Again, I would encourage you guys to be there tomorrow.

Adam: Are you saying if you were doing lead gen and you were using GMBs as a, maybe this would be a way to drive cheap, targeted traffic?

Bradley: Amen. Get them to rank.

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Adam: Yeah, guys. Join us. It's going to be a good webinar and I know Bradley has even got some more stuff beyond that, but that should pique anyone's interest and the rest of it is just going to be more icing on that fucking awesome cake. Sorry, freaking cake. Real quick too, speaking of webinars, wanted to say, we had Katherine Jones on earlier this week. That was an awesome webinar. Man, she designs some awesome webinars, webinars, funnels, but more so than just designing. She can teach people how to do it. If you didn't watch it live, if you haven't the reply, carve a little bit of time out. If you're into funnels, if your clients are using funnels or if they're not and you want to offer this as a service or even get started using this, this is another great way to provide a lot of value to yourself or to clients or both and see a big ROI on that, so go check out that webinar. That really kicked butt. It was an awesome one, thanks to Katherine for doing that.

Then, coming up next week, Marco, I think there's a deadline coming up on something, right, with the charity? Do you want to tell people about that?

Marco: Yeah, sure. I mean, we're going until the end of the month and as we mentioned last week, the Rotary Club of Snoqualmie Valley, Washington has agreed to match dollar for dollar any donation over $50, so $50 or more. You donate 50 bucks, it becomes $100. You donate $250, it becomes $500 and so on. Now, if you donate $500, you get two hours with me. I've said this before. Now, it's half. If you donate, now, it would be $2500 or more, right? It gets matched. Then, you get a full business, full local. You choose, we go in, local, whatever you want to kill and I'll help you kill it. Those are the offers. I would suggest that you take it. I mean, two hours with me is 2400 bucks. $100 more gets you a local business.

Now, think about it. It's great. Thanks to the Rotary Club for coming in and agreeing to match dollar for dollar, which is just fabulous, man. Oh, I will be posting the donation page and we actually have a gallery now that we just put up of a bunch of images from last year so you can see the community, the kids, kind of what's going on. Don't expect the pictures here. We haven't had time to go in and say what each one is. Go in, look at the images. It's great stuff. You can see all of the stuff we're doing and some of the things that we have to deal with, man, which is, some of it is horrible. At any case, I'm posting it. Guys, it's a worthwhile cause. Donate.

Adam: Yeah, thank you again to everyone who has done that. Really do appreciate it. Real quick, before we dive into all the great questions we've got today, just wanted to say, if you're watching us for the first time, thanks for watching. If you're catching the reply and you're on YouTube, you can hit the subscribe button, stay up to date with the Hump Day Hangouts, as well as all of the other videos we put out. You can always come to join us live and semanicmastery.com/HDquestions. That's also where you can go to ask stuff early. If you've got a question on your head, boom, just go there. You can ask it. You can catch the reply later or come join us live like we do every Wednesday at 4 PM Eastern and then where you want to get started with Semantic Mastery is a pretty common question. Start with the battle plan, right? It's a way to get a repeatable process for your SEO, for digital marketing. We got most of the answers you're going to need in there as far as how to rank a news' site, what to do with an aged site, how can you use press releases, tons of stuff in there, so just start that, battleplan.semanticmastery.com.

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All right. Once you've done that, if you're ready to take things up a few notches, you want to have a peer group, you want to be part of the Master Mind and you want to give digital agency and build up that local digital agency presence and grow, scale and make more money, come join us. Join us at mastermind.semanticmastery.com

Guys, got anything else before we get into it?

Bradley: I'm ready.

Hernan: [crosstalk 00:12:05] Go.

Bradley: Let's do it then.

Bradley: All right. William is up. Hey guys. I keep missing your live event for one reason or another. Set an alarm clock Paul, a calendar event, and for some reason, the Hump Day videos between episode 2 and 11 and 219 are not on YouTube. I beg to differ buddy, and I have to do this because I just have to demonstrate that that's not the case, not to pick on you, but just to show you how you can find it. Okay?

Adam: Also, quick shout out to Chris [Greenhow 00:12:41]. Thanks for putting the playlist on the page. If anybody wants to bookmark, that's a great way to stay up to date, but Bradley's going to show you too.

Bradley: Yeah. If you ever need to navigate to it, just go to youtube.com/semanticmastery. Right there, that little, whatever, that magnifying glass icon, guys, you guys are all aware, that means search. That's the channel search feature. If you click into there and then just type in, “Episode,” what did he say, “211 to 219,” so I'm just going to say, “Episode 211,” and I'm going to hit enter, and it comes right up. It's the very first one. If I want to check for 212, guess what? Very first one. They are indeed still on the channel. Again, guys, use the channel search. If you can't find it through YouTube search, but if you wanted to, you could just do, “Hump Day Hangouts Episode 211,” and that's just standard YouTube search, guys and boom. It's right up there.

How Do You Fix Some Formatting Issues When Republishing Content From RSS To Blogger Via IFTTT?

My point is, you can find it any number of ways. I don't know why you're saying it's not there, but it is indeed there. Okay. Moving on. If you have answered this question before, I apologize. I've been using IFTTT to republish posts for my WordPress blog RSS onto my blogger account. I was surprised to see only the article title appear on blogger with no content. Yeah. I looked into blogger content to find obscured DIFF styles copied in from the WordPress page builder that blogger could not read. As a result, blogger is not publishing article content. Any ideas how to work around this? Thanks in advance.

Yeah, if you're using a special page builder type of WordPress theme or plugin, it may not be coded correctly to where it will syndicate the RSS correctly. Again, it could just be the bloggers block doesn't like the DIV tags that it's inserting and things like that. I don't know how to help you with that one. I know that I've had some funky syndication issues when I've used Thrive themes page builders and stuff for the blog posts, so I typically would switch back to using the native WordPress post function or feature, if that makes sense, specifically for that reason.

Now, I know that might not be the answer you wanted to hear, Paul, and maybe one of my partners can provide some insight or some alternatives, but typically, like I said, I've used page builders before for building pages, but when it came to posts, I would experience similar issues that you're talking about here where it would cause funky, like either not syndication or it would show some of the funky code that the page builders built the page or the posts with.

In other words, it would syndicate the posts, but you would see tags and different kind of code snip its and such on the page and so again, I learned that if I'm going to be syndicating posts, that I'm going to syndicate using the native WordPress editor instead of a page builder, okay? Again, that was my workaround for it. That may not be suitable for what you're trying to do, in which case, I would say unless one of my partners has an alternative, you may want to create a blog on a subdomain and use just the standard WordPress blog function. Guys, do you have any advice for him?

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Hernan: Yeah, I totally agree with what you're saying in terms of creating a subdomain. Sometimes, if you use a custom coded template that looks really good and you want to keep it as it is, that's fine, but there is always going to be downsides to everything. In this case, it's blogger and then maybe some of the templates will break Tumbler or WordPress or whatever and that's completely normal, so the best way or the most, I would say, ubiquitous way of doing this would be to just install a 2011 or 2012 type of theme within a subdomain and going from there. That would be the most compatible way of doing this.

Bradley: Marco?

Marco: No, I agree totally. I don't have a solution for this. Guys, again, I'm moving away from TLDs, amen. I'm not messing with it. My clients, I'm not messing with it and you better pay me a whole lot more money than you're paying me if you want me to mess with a TLD. I'm in TMB. If you like it, fine. If you don't, then POFU.

Bradley: I agree with that. I'm not building a WordPress website unless a client demands it, at which case, I'm charging the premium for that shit now because I don't want to mess with WordPress anymore, at least if I don't have to, right? GMB is where it's at. I love the GMB websites because they're so easy to set up. Just add text and links and that's about it, and it works, but Paul, again, I would recommend, if it's okay to just run the blog from your main site, but don't use your page builder, either theme or pplugin but just use the standard WordPress, like again, I don't exactly know whether you're using a theme so that you may not have control over that or if it's a ppluginor what. My experience has been with Thrive themes, for example. Thrive themes, they have ppluginsthat will allow you to use their the native WordPress page creator or post editor, you know what I'm saying, or you can actually use their page builder where you can drag and drop elements and that kind of stuff.

In that case, the pages on the site are built with the page builder, but the posts on the site are published using the standard or native WordPress post function. That was the solution. Now, there's obviously going to be styling differences between your pages and posts if that's the case. If you're okay with that, just do that. If you're not okay with that or if it's for a client and they don't want their posts to not be styled like the rest of their website, then I would recommend that you create a blog on either a sub domain or on a sub directory of your main domain that you would do what Hernan mentioned, which just be to install WordPress specifically just for the blog and then blog on that. That way, the blog would be an external site. It still would be connected to the domain because you could still put a blog link in your navigation bar to take people to the blog, but it wouldn't be the exact same site, so if there's some styling differences, if that makes sense, that would be a little more palatable for most clients, if that makes sense. Okay?

I wish I had a better answer for you for that, but you're right. Sometimes, those page builders don't jive well or don't play nice with some of the syndication sites.

Marco: Paul, just a little bit more on the pofu way and the Semantic Mastery, which is, I know this is your blog and it doesn't solve your specific problem, but you could, and what I do, when I say, “I don't build a WordPress,” it's, I haven't hired anyone to build a WordPress site in I can't remember how long. The Semantic Mastery way is, don't spend time doing it. You go and hire someone to do it for you and then they better do it right. If you hire a VA and the VA doesn't do it right, the VA gets fired and you get another one. If you go to Upwork and they don't do it right, then you just go, “You better come fix this.”

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Either way, whether it's Upwork or however it is that you choose this, the way that we do it is we hire someone who knows more than we do to do the things that we don't want to do or that we can't do and then we move on and we charge enough, right, so that we can pay all of these people that we need to have working on all of these things. That's pofu. That's the Semantic Mastery way. Everything that we do, what we build everything on is thinking about that. How can we get away from all of these things that we simply don't have time to do or don't want to do? I mean, that's my advice to you, Paul. It's get someone who knows what they're doing to do this for you and fix it.

Bradley: Yeah, because Paul, you're better off, again, I don't know if this is for a client or what, but you're better off working on developing content and things like that that then trying to learn how to figure out how to fix this. Guys, it's okay if you don't have the money to do that, to hire somebody. Everything either requires time or money or a combination of both. If you don't have money, you have to devote the time to learn how to do it. If you don't have the time, then you have to pay money to have somebody do it for you. I'm in that boat now. I don't have a lot of time. We do hire a lot of stuff out, but again, you got to do one or the other and honestly, your time is probably better spent building your business, strategizing and that kind of stuff, finding new markets to target or whatever. You get what I'm saying. It was a good question though, Paul.

Liz, Liz says, I know this might sound dumb. No, it doesn't Liz, I'm sure, but I keep hearing people say I should target long tail keywords. I want to rank for a keyword like credit card rewards, not really that. What exactly is a long tail keyword and why should I be targeting them?

What Are Long Tail Keywords And Why Should You Target Them?

Well, one thing you can do Liz, is go to Google and search, “What is a long tail keyword,” and you can literally get all the information you would ever want to know about what a long tail keyword is, starting with the definition, right? Aside from that, a long tail keyword is just a variation or a longer version, a more specific version of a broader search query. For example, credit card rewards, now, I'm not in that industry so I really don't know what a longer tail, maybe credit card air travel rewards or I'm assuming flight rewards or something like that.

Hernan: Yeah, the best credit card rewards for fly, X, Y and Z.

Bradley: Yeah. Credit card flight rewards. That would be a longer tailed version of credit card rewards because now, that's very specific. Credit card Amazon rewards or credit card rewards for Amazon, that's a more long tail, more specific version of the broader search query, credit card rewards. Right? Credit card rewards is a long tail version of credit card or credit cards. Does that make sense?

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Let's put it into a perspective that I know a lot more about, right? For example, HVAC, right, which is heating, ventilation and air conditioning, or whatever. That's what that stands for, but HVAC is a very broad category or term search query that has multiple levels or layers deeper than that, like HVAC, heating and air conditioning, heating repair, air conditioning repair, duct insulation. Those are all longer tailed keywords that are part or similar to HVAC. HVAC is a broader version of that type of a search query. Those just become more specific under that same category, that same vertical, so to speak, right?

Again, long-tailed keywords are great because typically, for the most part, the longer tail keywords, so you go after longer keywords because those are keywords that have more buyer intent. Right? Again, using the HVAC example, let's say somebody just does a search for HVAC. That's a very, very broad search. That could be somebody just looking for what the HVAC acronym stands for or a definition of HVAC or a history. Maybe they're doing research, right? That's a very informational type query. It's not a very specific query. It might have commercial intent, but it's very hard for anybody, Google, to determine if just searching HVAC has any commercial intent, meaning, are they looking to purchase something, transact, right?

Think about it. Looking for heating, heater or furnace repair near me or furnace repair Culpeper, Virginia, right, that's a much longer tailed version. It still falls under the HVAC category, but it's a very specific version and now heater repair near me or heater repair with a city appended to it or city heater repair, that is a local commercial intent search query. That's somebody. Google knows. Google recognizes that type of search query and knows that somebody is searching for a heater, an HVAC company near them, local to them or in the city that they provided as part of the search query.

My point is, that is a longer tailed version of the HVAC and it has much higher commercial intent. There's much more buyer intent, right? That's a much better keyword to target when you're first starting out. If credit card rewards, and I know that's not your actual keyword, but let's say that's what you were going after, that's going to be a very, very difficult keyboard to rank for just like ranking for HVAC, right, would be very difficult to rank for because again, Google wouldn't localize those necessarily.

My point is, you'd be competing for global or national term at that point whereas if you use the longer tailed version, it doesn't mean you can't go after that. It just means that it's going to take a long time and that's where silo structure comes in and content marketing and having a content strategy where you target longer tail keywords which you will likely get traction from a hell of a lot quicker with a lot less effort and then you cumulatively target longer tail keywords to start generating traffic and establishing thematic relevance, right? A keyword theme that Google will recognize through your structure of your site and your content and all that other stuff that you're ultimately trying to rank for credit card rewards, or in the example I've been using, the HVAC, right?

Again, you start with the longer tail stuff so that you can start getting some traction, start getting some traffic, start getting some conversions, whatever your conversion goal is. It might be to build an email list. It might just be to build a remarketing or retargeting list. It might be for somebody to actually make a sale, like to sell a product. It could be whatever your conversion goal is, but start with the longer keywords first because you're going to get traction from that and then you start to create these little streams of traffic, these trickles of traffic from these long tail keywords that start to accumulate and cumulatively, they start to push and Network Empire always called it, “Keyword Buoyancy,” because the top level term would be what you're ultimately striving for and by ranking and getting traction for the longer tail terms, it starts to create buoyancy for that broader term and helps it to start to rise in the search engines as well. [crosstalk 00:28:01] Great question though, Liz. Go ahead.

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Hernan: Liz, if you don't want to go through all that shit, come get a keyword gig from MGYB.co and we'll help you find everything under the sun. We'll categorize it for you. We'll set up questions and answers, long tail, the top level categories, everything that you need, we'll just set it up for you and then you can concentrate on building content around what we give you, simplify it. I love simple.

Can You Syndicate Content From YouTube Or RSS Feed For Both Self-Hosted And WordPress.com Blog Via IFTTT?

Bradley: Okay. Thanks. I was trying to get a head start on this, but let me just read it out. Justin says, for any applets that deal with any service publishing to WordPress, is it possible for me to have an applet that gets triggered by my YouTube channel uploading a video or an update RSS feed that will post to a WordPress.com blog and a self-hosted WordPress blog that I host myself?

Yes, Justin. I can only seem to find one service for both of them. Justin, you're right. The easy solution is create another IFTTT account, right? If you've got a recovery email that you're using for that Google account that you've already got connected to your primary IFTTT account, just create a second IFTTT account using your recovery email account, or just any other email account. Just create a new email account, if you have to. Create a second IFTTT account and then you go into the services, select WordPress and then you still set up the same applet, right, so it would still be the same RSS feed or the same YouTube channel that triggers, but it triggers two IFTTT accounts.

One, publishing to your WordPress.com site. The other IFTTT account posting to your self hosted WordPress site. Very, very simple to do. All you just need to do is set up a second IFTTT account. You use the same applets. You use the same trigger. Guys, you can have multiple IFTTT accounts connected to the same YouTube channel, triggered by the same YouTube channel or triggered by the same RSS feed. There's no limitation to that. Okay? IE, do I need to set up … Yes. That's exactly what you need … I didn't even see that part of the question, but you've got it. There you go. All right.

Would You Recommend Using The Deep Interlinking Tool From Ultimate SEO Plus To Silo A Data Center Facility Architect Site With 650 Blogs?

Jordan says, inherited, oh, excuse me, inherited a non-siloed site, data center facility architect, oh wow. Okay, that has 650 blogs on it, must be blog posts, okay, traditionally, I like both hard and length silo structures, so you mean physical, I'm assuming, what you see in the URL, however, the thought of categorizing each blog to category-title and then 301 directing all those gives me tired head. If you were me, would you just use Ultimate SEO Plus Deep Interlinking tool and just link the keywords as they occur on all those blogs to the appropriate service page when possible?

Yes. I mean, that is definitely a … The beautiful thing about SEO Ultimate Plus, especially, is you can set the frequency at which those keywords will link. It's not like I just blanket every time a keyword appears that it's going to link to the same page. You can actually set frequencies and variations and things like that, so it's very, very powerful.

Yeah, you can do that Jordan, however, I would still recommend, if you leave the permalink structure as, well, let me think about that. Okay. What I would say is, I would still try to set up a silo structure within the site. Now, if you leave the permalink structure as just category, or excuse me, just post name, I'm trying to think about this. It's been a long time since I've done this. My WordPress skills are a little rusty. I've been not doing WordPress sites now for several months.

WordPress is supposed to, if you most a post from one category to another, they're supposed to automatically redirect the URL. Now, I know that's not always the case. What I mean by that is if you go in and you just edit a post to change the categories from one to another, WordPress is supposed to, by default, automatically create a redirect from the old category over to the new, especially if it's just the permalink structure, I believe, like the post name permalink structure, I mean. If you're using a category-post name permalink structure, then I don't think it does that automatically, but I'm not 100% sure.

In any case, I know that sometimes those automatic redirects just flat out don't work. Yeah, I mean, honestly Jordan, the easiest way that I know how to do this is to extract, just go pull your site map if you want and then just copy and paste all the URLs from the site map into a spreadsheet. Then, organize them via a category the way that you would have your silo structure set up on the site.

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For example, I would have a different sheet in the Google sheet, so in the workbook, either Excel workbook or Google workbook, Google Sheets workbook, I would have a different sheet for each silo and I would just pull the URLs, all the extracted URLs from the site map and I would just start stacking them into the correct sheet for each silo, and that would be in column A, yeah, column A, so that would be your originating URL.

Then, I would go update all of the category structures and everything for the post, which I know sucks, man, I know it sucks, but you're going to get a hell of a lot more traction out of your site that way with a lot less off page work needed, right? Once you re-categorize everything, then all you got to do at that point is pull up that same site map again, which now all the URLs are going to be different and extract them and go through that same process again that you did with collecting the correct URLs and putting them in the right sheet, each sheet being its own silo-category, right, and those new URLs would go in column B.

Then, you just use the simple 301 redirects plugin. There is a bulk add on that's an add on a plugin that you just install that after you've installed the simple 301 redirects plugin and then you just upload the CSV file. That's it. Once you've uploaded the CSV file, now, I think you have to combine them all into one sheet, but I would just separate them in the sheets initially so that it made it easier, but then you just upload that with, again, the original URLs or old URLs in column A and column B would be the new destination and the new URLs and then that simple 301 redirects plugin will automatically create all those redirects for you.

Again, I know that's still a bit manual, Jordan, but honestly, you're going to get so much better results from any off page that you do if you have your site structured correctly, especially with 650 posts on it. You guys want to comment on that at all?

Marco: Yeah. Yeah. I really do. I was just talking to Jeffrey Smith yesterday about his new plugin and it's one of the things that really has me pumped up because it's almost ready to go. Jordan, you're in our MasterMind. Being a MasterMind member has its privileges. Now, Jeffrey Smith is an on-page savant and one of the smartest people I ever met. Guys, it's good to surround yourself and to get to know a network, especially when people are way smarter than you because it rubs off, hopefully, or you can just reach out to them and that's one of the things that I do.

Now, with something like this, unless it has to be done right now, go with what Bradley says. If it has to be done right now, go ahead and do it that way. If not, give me some time so I can talk to Jeffrey and then once I do, we can take this and make it a case study, but not a case study, but a test to try and break the plugin.

One of the things that it has, it has an export, a CSV that you can then manipulate any way you want and then upload and it's that simple. His plugin will take care of everything that we're talking about right now. It all depends on your urgency. If you can wait and as a MasterMind member, I'm going to do this because 650 posts, we can try and break the plugin and that's what he wants. We can try and break it and come back so that they can fix any of the bugs that are there. I think this is perfect for a trial. I will reach out to Jeffrey and I'll ask him when it's available, and he's a really good guy. I'm sure that he will, whether this can be tested with one of our MasterMind members. Again, being in our Master Mind has its privileges.

What Is The Difference Between GMB Post Scheduler And Briefcase Plans In MGYB?

Bradley: There you go. Jim [Rugle 00:36:45] says, by the way, Jordan, welcome to MasterMind, man. It's been a long time coming. We're glad to have you, buddy. Jim says, going to post this in Facebook GMB group too, but thought it might be helpful for those outside of that group. I'm not quite understanding the application differences for the GMB post schedule and the Briefcase stands inside MGYB. Well, they're not inside MGYB, and I don't think Briefcase, I don't know, it's in Beta, but I didn't know that was open for others yet, but whatever. I'll still answer your question. My immediate need is I have four separate GMB properties right now I'd like to auto post to. In other words, set up roughly 30 posts for each entity and let the poster run and then do the same each one, one post per day, five days a week in each property. It seems that the $20 a month post scheduler program would work for now, but what or how is the Briefcase plan used in comparison? I guess I'm trying to be clear on advantages to each.

Yeah, okay. Yeah, just for anybody that doesn't know, guys, should we drop the links? We should drop the link for this post scheduler for sure and this is the Briefcase Beta. I didn't know that was available for everybody through. Anyways, I'm going to explain the differences here guys. The auto poster or the post scheduler is based upon the number of posts per month for that subscription level. For example, the enterprise subscription level, and I'm just talking because those are the ones that I always purchase, was 500 posts per month. It was $200 a month. It gave me the maximum capacity of 500 scheduled posts per month.

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Well, that's okay, but the problem with that is, I could only get, like for GMB assets, I'm scheduling one post per day for most everything that I do now, it's one post per day, so it's 30 to 31 posts per month. Let's just say 31 posts per month. Okay? If you do the math, 31 posts per month, you multiply that by 16. It comes out to 496. That means, I could have an enterprise post scheduler account, subscription level, and I could only post to a maximum of 16 locations before I ran out of post credits for the months. I'd have four additional post credits left, right, it's 496 so I'd have four left. That's a problem for me because I have dozens and dozens and dozens of assets now. I think if you do the math, 500 divided by whatever the cost is, $200 a month or whatever, 200 divided by 500, that tells you exactly how much per post you're paying for. Does that make sense?

Whereas with the GMB Briefcase, if you've got multiple locations, guys, and you're going to be doing this, you can see the number of GMB posts is unlimited. The restriction on the subscription level is based upon the number of locations added to the system, the number of GMB assets. Does that make sense? The difference would be if you only have a couple of assets, a handful, I think you mentioned four in your question and that's all you need, go with the lower priced post scheduler if all you're going to be using it for is scheduling posts, right?

The other part of this, if you plan on scaling and expanding though, adding additional locations or for that business or any business, if you plan on growing your Google My Business assets out or doing more client work where you're going to be working on Google my Business assets, then I would recommend that you go with the Briefcase instead because that's based on number of locations, not posts.

Not only that, but there are all the additional things that the Briefcase offers, right, which would be being able to track and respond to the GMB reviews. There are alerts. There are GMB insights right inside the dashboard so you don't actually have to log into the GMB profile. You can extract reporting and all kinds of stuff directly from the Briefcase, guys. It's going to speed your monthly maintenance and reporting functions, right?

There's a lot of really cool things that you can do inside the Briefcase. It's still in Beta guys, right now, but there is keyword ranked tracking and maps pack ranking and even maps pack rank tracking, even for service area businesses. Again, that's still in Beta, so I'm having mixed results with the rank tracker right now, to be 100% honest, but it's still in Beta guys. It's still being worked on, okay? Everything is being updated.

In fact, one of the things that we've been working on that just got updated and I've got it on my list of to-do's this week to test is the RSS feed from the GMB posts. In other words, the post scheduler, I think, does this too but the Briefcase I know for sure offers an RSS feed for GMB posts, which now, I'm going to be setting up a test in isolation of just syndicating GMB posts to a syndication network to see how much that moves a GMB asset in rankings, even though we talk about ranking not being 100% critical or necessary to get results. Everybody likes to see that, especially old SEOs, right?

Again, all of this stuff is being tested and I would recommend that you go with Briefcase if you plan on scaling, growing your business, adding additional locations and assets, but if not, if all you need is post scheduling and you want to keep your monthly commitment a little bit lower and you've only got a handful of assets, then you can go with this post scheduler. Hopefully, that answered that question. Does anybody want to comment on that?

Marco: Yeah, I just want to give a shout out to [Shripad 00:42:22] because he works his ass off.

Bradley: Yes, he does.

Marco: I know that, guys, in coding and especially when you're trying to do something like this where we're going through the Google API to keep everything clean, to keep Google happy, there are so many moving parts and anytime Google updates and Chris, you'll back me up on this, the API, I mean, you have to go back so that you can comply with whatever it is that they want and it sometimes is something small and it's sometimes recoding just a whole bunch of work that you already did.

Just a shout out to Shripad, guys. You can reach out to him in our groups. I think he's in our MasterMind. I think he's in Local GMB Pro and I think he's also in our free group, so guys, tag him if you have any questions about this. He's always there. He answers the questions. Again, Shripad, you rock, man.

Do You Need Separate YouTube Accounts When Using Hangout Millionaire To Upload Same Videos To Different Channels?

Bradley: Okay. Good question here. It says, if I use a tool like Hangout Millionaire, this guy has been asking a ton of video questions, which is great, this is how you do it, man. [Maink 0:00:43:34], I don't know if I'm saying your name right. This is why I avoided it, but I know you keep coming and asking questions every week about video syndication and video SEO and that's awesome, guys. We've got members in the Master Mind that just came every week like Mohammed, I always use him as an example, just ask questions on Hump Day Hangouts and built his business by getting answers from here and I'm sure other places as well, but built his business to the point where he could come to join the MasterMind. Come to these free Hump Day Hangouts, guys. I appreciate you coming and asking questions every single week consistently about YouTube, SEO and building your YouTube business. I know eventually, I expect to see your ass in the Master Mind. Okay?

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Anyways, he says, if I use a tool like Hangout Millionaire to use the same video to different YouTube channels, is that safe enough or do they need to be separate YouTube accounts? Okay. That's a good question, however, remember what we talked about within the past few webinars, Hump Day Hangouts, specifically about protecting yourself, right? I mentioned before not to upload the same video even through the file characteristics, the encoding and things like that, the time duration, all of that can be manipulated slightly to where Google thinks the same video is different or YouTube thinks the video is a different file. It's unique. You can do that, but the problem is, if you upload the same video to the same channel, right, meaning it has to be slightly different. The file has to be unique or else YouTube will reject the upload as it starts to upload. Right? There are tools out there like video spinners and things like that that will change the encoding or whatever it does to make the file unique, multiple variations of the file even though it's the same video.

The problem with that is, you can get away with it on the YouTube channel, but if a competitor or a manual reviewer decides or discovers that, a competitor can report the channel for spam, which will trigger a manual review and your channel would get terminated and you'd lose all of those video assets.

Okay. You already knew that. We've talked about that. The next question that you have now is, okay, I understand I can't upload the same video to the same channel, but what if I upload the same video to multiple channels, different channels, but under the same Google account? Well, that's better than uploading it to the same channel because if any channel gets flagged, it's not necessarily going to flag the other channel, however, if your Google account gets terminated for spamming, which is possible, then every single channel under that Google account will be lost. That's why I recommend guys, for these types of spam campaigns that you mitigate your risk. You reduce it as much as possible by spreading your videos out on individual channels as much as possible.

Now, I'm not saying if you have 100 videos and it's the same video that you need 100 YouTube channels. That would be ideal, but that's difficult to do, so maybe get 50 channels and put two videos on 50 channels or get 25 channels and put four videos on 25 channels. Does that make sense? Now, if anyone of your channels gets terminated, you're only losing that number of videos on that one channel. You still have all the others, and if you have them in separate Google accounts, it's not going to affect the other Google accounts, however if you have multiple channels suspended under one Google account, it's likely, it's very possible, that Google will terminate that Google account entirely, which means you'll lose everything, which is why I don't recommend that, guys.

You guys, think about it. I know it seems like guys, we play a cat and mouse game all the time with Google. The problem is, we always talk about eggs in baskets, if you put all your eggs in one basket or you put all your eggs in five baskets, but you're carrying all five baskets with one arm, right, which would be the same as multiple channels under one Google account, and Googles comes and smacks your arm, you're going to lose all those baskets or if Google takes your basket away, you've lost your entire business, right?

My idea is to take, if you've got 100 eggs, put one egg in one basket and have 100 baskets or like I said, two eggs in 50 baskets. You get the point. My point is, reduce your risk as much as possible. Make Google work for finding and eliminating all of your spam. Okay?

Should You Link Multiple YouTube Channels Within The Same Niche To One Syndication Network?

All right. The second part of that was can I or should I link multiple YouTube channels within the same niche to one syndication network? You could. However, once again, if you're using basically the same video over and over and over again, then that would be spamming your network and your network properties will likely get terminated, okay? I would recommend that, it's okay if you're having YouTube channels syndicating to one network with variations of video, in other words, you've got unique content coming from each channel feeding into the same network, that would be okay. If you're taking the example that we just mentioned where let's say, you're taking the same video and you're uploading it to let's say, 25 channels and now you've got 25 channels tied into a … Let's just say you took five channels and tied it into one syndication network, but all of those channels are basically syndicating the same type of video, or the same video, then that's a problem. Your syndication network properties will be terminated for spam. Okay?

Plus, the other part of that is, depending on what your frequency in publishing is, if you're publishing from a whole bunch of channels into one network, you could be over publishing and that could also flag your syndication networks for being terminated for spam. Again, guys, think about though, people want to take shortcuts because it's an enormous amount of work to reduce or eliminate, you can't totally eliminate, but to reduce your risk. It's a lot of work. I get that. People want to take shortcuts, but what's more work? Setting it up properly the first time, right, and reducing the potential of losing all of your business in its entirety in one fall swoop or vast portions of your business? What takes more time? What is more efficient? Building everything right correctly the first time or building everything and then having it taken from you and having to start over from scratch?

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Guys, I don't know about you, but that is one of the most discouraging things that can happen, is to put a shit ton of work into any project and then have it 100% completely taken from you, gone. Then, you have to start over from scratch and it's fucking irritating, guys. I mean, that will take the wind right out of your sails. You know what I mean? To me, I'd rather spend the additional effort upfront and create long term assets, guys. I hate rework. I hate doing rework. It's why I don't like the turn and burn strategy. Mass page builders and things like that. I stopped all that stuff because you were constantly reworking. It's a great question. Moving on.

Does Translating Video Titles And Descriptions Help In Getting More Traffic In YouTube?

Next, one more question please. I have pitched software that translates YouTube videos title and description to multiple languages. Can this really help in getting more traffic from our videos on YouTube? Well, we tried one of those for Semantic Mastery videos because you guys know, we've got thousands of videos on our channel and so we tried that and I don't think we saw any measurable results, at least nothing that would warrant us to continue it. We canceled it. We stopped having a VA do that for us within a few weeks. Adam, are you still on? Can you comment on that? You were spearheading that.

Adam: Yeah, we just had it run for a while, check out, looked at the overall metrics and didn't see an increase in anything, so I think it depends on the channel. I'm not going to go so far as to say it doesn't work because I think it really does depend on where your traffic is coming from and it could help you, but in our case, we know where our traffic is coming from. We know where we're going and the people who are listening to us, so I think for us, it wasn't a big deal.

Bradley: Yeah. It wasn't a good fit. We didn't see any measurable results, anything that was worth paying the VA to do that. Do you know what I mean? That's why we stopped doing it. I would just say, test it. Honestly, I think you can get one of those tools cheap enough to where it's worth setting up a test. Okay? Again, for us, it didn't really work well, but you may in a different niche or industry or whatever where it would work. I would just try it.

Justin S, again. He says, I just downloaded an IFTTT work stream from you guys. Thanks. You're welcome. He says, in it, I see a few recipes RSS to blogger, WordPress Tumbler, those are tier two recipes. I'm not sure how these connect to my network T2 versus T1. Okay, Justin. I can't answer that here because that's in Syndication Academy, which is paid training. However, you could go to our YouTube channel, YouTube.com/semanticmastery and used the channel search feature and maybe look up some of the search or the queries around multi-tiered syndication. Again, multi-tiered, T-I-E-R-E-D syndication. Go to our channel and search for that and I'm sure you can probably piece it all together from the videos that you find publicly on our channel.

That said, we also have full training for it inside of Syndication Academy, very specific training on how to set everything up properly because trust me. Tier two syndications are syndicating to a second tier network. It's okay for YouTube channels. There's absolutely no footprint issues for YouTube channels if you're using the applets the way we set them up, right? We specifically designed them after much, much testing for the most benefit and the least amount of potential trouble and I know for a fact that syndication networks with the applets set up the way that we have them set up do not create a footprint for YouTube. Even if it does create a footprint, it doesn't matter because all you're doing is publishing Google code. You're republishing Google. There's no reason for it to cause any problems.

However, multi-tiered and syndication networks for blog syndication, there can be some problems, right? That can create serious problems if you don't set it up correctly and if you're not using related content feeds and all this other stuff that we talk about in Syndication Academy. Again, I'm not going to cover that here in a public setting but you can find all that out in Syndication Academy as well as, like I said, if you go to our YouTube channel. Also, if you go to support.semanticmastery.com, we have a knowledge base, which is frequently asked questions and I know for sure that that question is in our knowledge base for multi-tiered syndication setup in at least two or three different FAQs. There are several different posts about that. Again, if you want to try to piece it together from those, you can do it. Otherwise, just come join Syndication Network and learn it there.

How Do You Rank Your GMB For Multiple Keywords After It Has Been Verified And Optimized?

Well, what's up Will? He says, Bradley, how do you rank your GMB for multiple keywords once you got it all verified and optimized? Is that done via post targeting particular keyword then? Thanks. That's exactly it, Will. You know, target your keywords in your business description, target your service descriptions, if you have them. Not all businesses do, like the service menu, so to speak, and in your posts. Right? Target, guys, it's funny.

What I love about GMB is, if you go to your insights report and you look at your search queries that brought activity, traffic, to your maps listing. Right? There's a search query report in GMB insights and you can select from the dropdown. It's by default, it shows the last month, but if you select the dropdown, you can look at the last quarter and guys, what's really interesting is, first of all, at least in the industries, the niches that I'm in, you'll see that 40 to 50% of all traffic is coming from near me keywords, which is fabulous. That's the mobile first algorithm at work right there, guys.

Also, what's really interesting is, and I don't know why this is, but if you extract, which you can do just a simple highlight all, click, drag and highlight and then copy and then paste as plain text into a spreadsheet, you can extract all of those keywords from your search query report and then you start posting with targeting those as the keywords and for whatever reason, even though it's funny, those keywords are known to have brought traffic to your GMB or to your maps profile, yet if you target them and post, Google will start sending you more traffic for those keywords. It's incredible.

I don't know why that is. It's like, Google is giving you the keys to the kingdom. They're saying, “Hey, these keywords, these search queries brought you traffic. Go ahead and use them and we'll send you more traffic.” It works like gangbusters, guys. I don't know why that is. It might be one of those loopholes again that might be closed, so go check that out, Will.

Is It True That Google My Maps Are Not Being Indexed Anymore?

Lauren says, is it true that Google my Maps are not being indexed anymore? I have no idea. Marco?

Marco: No, I don't either. I've asked [Dediev 00:56:35] if he's had any trouble indexing them because anyone who orders, excuse me, a done for you drive stack, that's part of it. It gets turned over to Dediev for indexing so I've asked him the question. I don't have an answer today for you, Lauren. Come back next week and ask it. I should have an answer by then. Having said that, we don't care.

Bradley: Yeah, I was just going to say, why do we care if it's indexed? Go ahead, Marco, continue.

Marco: No, no. That was it. We don't care.

Bradley: Oh, okay.

Marco: Google knows it's there.

Bradley: That's it.

Marco: We're pushing power through. That's all we're doing.

Bradley: That's it.

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Marco: The only interest is it goes into Google's database and Google knows it's there. Google doesn't think it should rank, and that's fine, but everything else that we do to it is what we're interested in.

Bradley: That's it, Lauren. I was just waiting for Marco to reply so that I can say, “Why do you care if it's indexed?” Not to be a dick, just honestly, I think there is way, way, way too much emphasis on shit, stuff being indexed, guys. This is a question we've been asked since we started Semantic Mastery and syndication networks and such because not all syndication network posts will index, but it doesn't mean Google doesn't know they're there and how do I know that to be fact? Well, if your main site, if your self posted website is connected to search console and you go into search console and you look it links to my site, you're going to see dozens or hundreds of WordPress.com links and blogger.com and Tumbler and Delicious and Degoo and all these things that are syndication networks that they're not indexed but Google is aware that they're there. Link juice is flowing, guys. Do you understand? It doesn't matter whether it's indexed or not.

I understand that sometimes having something indexed may produce a little more power, but we have even tested no index PBNs and saw it move the needle. We've been able to achieve results using no indexed files, sites, all kinds of stuff, guys because Google knows it's there. Same thing, My Map. If Google knows it's there, it's Google's code. Google knows it's there. You can still benefit from it without it being indexed and guys, in my opinion, having stuff like that not indexed is a bonus because it prevents prying eyes to figuring out what the hell you're doing, right?

I'm just going to throw something out there that I'm not going to go into details, but that's exactly why canonicals are so powerful. I'm going to move on. Lauren Crawford again. She says, should I be building out the new Google sites as well or just classic same with linking? Marco, that's a question for you.

Marco: Sorry. I was talking into a muted mic. Both.

Bradley: There you go. All right guys, it's 5:00 and I got to get my daughter for dinner tonight, so I'm going to scroll through the rest of these questions and if I see anything that absolutely has to be answered, I'll stick around for five more minutes. Other words, I'm going to move on, or otherwise, I'm going to move on. Excuse me. What's up, Daniel. By the way, I want an update, Daniel, when you can. I'm not pushing you to do it this week, buddy, because I know we just talked two weeks ago on the webinar in MasterMind, but I'm curious to see what kind of progress you're making, so if you can keep me posted in the Master Mind community, that would be awesome.

Do You Need To Create An RSS Applet For Each IFTTT Account When You Use The RSS From The GMB Autoposter?

Wayne, we are working on that, actually. GMB is my retirement program. I agree with that, Greg. That's my point too, man. Guys, I am all in on this now, 110%. Brand Twitter and then set up … Yeah, for each brand, you would. [inaudible 01:00:25] say, when you use the RSS for the GMB poster, do you need to make the RSS applet for each account? Yeah, you would. I mean, for example, I mean, it's no different then setting up a syndication network for a website. It's zero difference. You're using the RSS 2 applet. For each syndication network, you're going to have to set up 15 applets or however many properties are in your network. You're going to have to set up that many applets for that specific network for that specific location. That's the way it is.

Would You Use An Affiliate Company To Drive Leads To Your GMB Assets?

Would you ever use an affiliate company to drive leads to your GMB assets? I'm not sure what you mean by that. I'm not sure what you mean by that. I would like clarification on that. I'm not going to be able to answer it today. I'll Beta test the Briefcase. Sounds great. Scott. Please do. Again, I wasn't sure if that was allowed. I know we offered it to the pofu live attendees and I think the Master Mind members, but I wasn't sure if it was allowed outside of there or supposed to be promoted outside of there until after Beta, but the cat's out of the bag now, so go check it out, Scott. Go check it out. Okay.

All right. Cool. We're done. Look at that. Not bad. All right guys. I appreciate everybody being here. Do not forget tomorrow is Master Mind webinar, which is open to anybody that wants to come join it for 50 bucks, guys. We're talking between two to three hours of content, high level training. You guys know how we do training at Semantic Mastery. You know how I get way too into the weeds, but I'm going to go through step by step with slides as well as live examples of how to set up YouTube ads for ranking local videos as well as for branding and setting up remarketing campaigns inside of YouTube and guys, I'm telling you, it's killer, killer, killer strategy. It works incredibly well, not just for video optimization and ranking but also for driving traffic, stupid, stupid, cheap traffic that works really well because you're buying traffic signals from Google, guys, which is freaking amazing and again, it's only 50 bucks, unless you're in the Master Mind, in which case, it's free. Come join us tomorrow. Guys, do you have any parting words before we get out of here? [crosstalk 01:02:27]

Adam: Damn right. I just got, literally, Bradley, as you were wrapping up, I just got a Zapeir notification of a lead gen call.

Bradley: Beautiful.

Adam: Good stuff.

Bradley: Rock it out. All right everybody. See you all tomorrow, hopefully. See you all.

Adam: See you.

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Is It Possible To Make Profits With Affiliate Sites For Google-Suggested Long-Tail Keywords With Low Search Volume?

By April

In episode 116 of our weekly Hump Day Hangouts, one participant asked if it is possible to make profits for Google-suggested long tail keywords with low search volume.

The exact question was:

Hi guys. I follow your HDHOs for a few weeks now and I love your content, thanks for the valuable info. I watched Bradley's KW research videos recommended in the previous HDHO and the info is great again, thanks.

My question: when I used this approach for affiliate KW research, the long-tail keywords I found in the end with this process didn't really have any search volume showing up in GKPlanner data (or very little), although they were extracted from google suggest.

So what's the point in going after such keywords if I can't get any traffic from them… or what am I missing here…?
In other words: do you think it's possible to make profits with affiliate sites, optimizing blog pages/posts for google suggested type long-tail keywords, or I'm just wasting my time?

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