In episode 246 of our weekly Hump Day Hangouts, one participant asked about the long term benefits of press release for a site and GMB listing.
The exact question was:
And if you've already gone back to cover this missed question from last week, please also ignore this re-post (smile) . . . . . Since most sites that Press Releases are distributed to will “”purge”” the PR is 30 days or so, other than a short-term bump of seo “”juice”” or traffic, what is the purpose or long-term benefit of a Press Release for a site or GMB listing since the benefit appears to go away after just a month or so? . . . Thanks again”