How Are You Handling Google’s Changes To Phrase & Exact Matches In Adwords?

By April

YouTube video

In episode 136 of our weekly Hump Day Hangouts, one participant asked how the Semantic Mastery team is handling Google's changes to exact and phrase matches in Adwords.

The exact question was:

Have you noticed the changes that Google made concerning phrase & Exact match in Adwords of how they're showing ads for “”close variants”” or LSI keywords despite the match type [Exact]? And, How are you or would you handle this?

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