Adam: Well, hello everybody. Well, it's not Christmas yet, so I'm gonna take this off, but we'll come back to this in a minute. So, welcome to your Hump Day Hangouts. This is episode 162 on the 13th of December 2017. We got a few quick announcements before we get into it. Let's roll down the line here quickly and say hello. So… Chris, how you doing today?
Chris: Doing good. Unfortunately, it's warm again in Austria and I'm not used to that because I actually want to go snowboarding on the weekend, but we'll see.
Adam: Gotcha. Well speaking of warm. Hernan, how you doing.
Hernan: Hey guys. Yeah, it's really, really warm. It's rainy today. Hey Bradley, quick thing, did you activate a camera, man? Thing, on the…
Bradley: Hey you prick. I got it, but thanks.
Hernan: Okay. Thank you. Ah, I'm really, really excited to be here. So, thank you guys.
Adam: Awesome. Marco, how you doing, man?
Marco: Hey, what's up man? I'm good. I'm really, I'm excited actually. Get back into the groove. You know, get back into trying to shove crap down Google's throat. Making them like it.
Adam: Awesome, awesome.
Bradley: Are you nearing the end of your recovery period?
Marco: I'm going home tomorrow, man.
Bradley: Oh, sweet. Okay. So, Google beware.
Adam: Bradley, how you doing?
Bradley: I'm doing well. I'm happy to be here. It's fucking cold in Virginia though. I can tell you that. It's really, really cold today. So, it's even cold in my house. It typically gets really cold up here, so I'm a bit shivering. But I'm happy to be here, man. Let's get started. Oh, yeah, I know you probably got a couple announcements and I got one too before we get started.
Adam: Definitely. Alright. So, the ears were not just because I love wearing them, which I do actually. This is my favorite Christmas hat, so, my wife bought it for me a couple of years ago. I wore to a company thing when I was an engineer so, anyways, moving on.
The actual announcements have to do with holidays and Semantic Mastery. So, were gonna have some announcements. Last year we did a price matching or not a price matching but a percentage of our holiday sales and we donated those to two charities. They marine corp toys for tots fund and then I believe there's the Shriner's hospital for children. Right Bradley?
Bradley: Mm-hmm (affirmative).
Adam: This year we got something a little bit different worked out and we're still hammering out the details but we want to let everyone know that we are going to be doing something this year so please stay tuned for that and when we have more information we'll let you know. But again it's going to be aimed towards children again and helping people out.
In addition to that, one week from today we're going to be doing the Holiday Hump Day Hangout. So we're gonna guarantee a two hour Hump Day Hangout. So that's going to be a lot of fun. We're going to have a couple little presentations but mostly just extending Q&A and if we get more questions I believe Bradley you've said that you're willing to go the distance if people have got questions right?
Bradley: Yeah, we'll do it.
Adam: Alright. So we'll be hanging out. We might have a beer. I'm just saying that might happen on my end. Then today is the day. Last week we announced it. There's been a ton of updates both to Syndication Academy and RYS Reloaded. So after Hump Day Hangouts, we're hopping off we got to update the price son those. So Syndication Academy's going up by like 50% monthly and then RYS Reloaded is going up from three to four thousand dollars. You literally have an hour if you're watching live. If not it's probably already happened. So just want to make that known to everybody since we sent out the emails about that.
Marco: Just so people know we have six or seven update webinars that we've done since we released RYS Reloaded. We have another one coming on Monday and it's on skip navigation. Everyone calls them jump links. The WPC calls it skip navigation. It's jump links or hash tag links or whatever you want to call it. That's what it is. We're having a webinar on it. Everyone's talking about it. I'm going to go in there and show you how it's done. So that's the kind of stuff we're doing in RYS Academy Reloaded in case you were on the fence. This is a really good time to get in.
Bradley: Yeah also what you may want to mention, which you talked about yesterdays webinar or Monday's webinar. I mean don't reveal it but I'm just saying it was suppose to be one of the best.
Marco: It's automation, dude. One of our students managed to actually semi-automate the building of Dry Staff. So Rob took it a big further, he went in the lab and just came up with something really awesome to make taking over a state. It's like [sherp shaper tima 00:04:36] and me guided or mass page creators. That kind of thing but for G sites dude. I mean we're getting into that type of thing. We're taking some of the manual out and so you can just mass produce these drive stacks and just go after an entire state if you wanted. If that's what you want to do, then you have the ability to do it and we just made it a lot simpler. Just that webinar is worth the price of the mission to RYS Academy Reloaded.
Bradley: Totally agree.
Chris: Important to say automation while remaining distinct quality of the stack for Google Drives.
Marco: Absolutely. I mean that goes without saying that we maintain all of the standards and that you do all of the intra making and everything else that's involved. Of course.
Chris: Yeah just forced to mention because certain people always go to other ends and then complain like it's not the quality and then we see well it's not from us.
Adam: Cool, alright real quick before we get into it. Oh man Hernan switched his picture up. Hernan's looking all fancy. Awesome. Before we keep talking about-
Hernan: [inaudible 00:05:54]
Adam: … weather and all that jazz. I do want to say sometimes I know we have some new viewers. We get a few every week and I want to say first of all thank you very much for being here and watching, whether you're watching live or catching the replay. If you are new and you're wondering where to start, start with the battle plan, the SEO blue print. I'm going to pop a link in here or you can just Google semantic master battle plan. Use this link and use the coupon code posting on here and you can save $75. If you don't have your free account at Surf Space head over there, check it out. There's some free tools as well as all of the done for you services, tons of them. Website got a redesign, it looks awesome, it works well. So check that out.
If you ever have questions during the week, you can always ask them on the event page by going to semanticmastery.com/hdquestions but first check support.semanticmastery.com. It's a repository of a lot of commonly asked questions and where we get Bradley's awesome drawings and graphs and charts and stuff for posterity. Anyways, with that said, do you guys have anything else before we get started? Going once.
Hernan: I think that we're good to go.
Adam: Alright let's do it.
Marco: I know this is suppose to be DPD but fuck Google.
Adam: On that note.
Bradley: Alright quickly I just want to mention if you guys have not been exposed to the mindset series that I've started, I'm actually going to create a brand around it with one of our partners help while Rob is been helping Marco. He's doing some stuff with me on that to where we're probably going to end up creating a brand out of it, more on that later.
For now, if you go to bradleybenner.com, I basically am doing a mindset video almost every week but I also have started an email series and I am contributing to that every single day and it's just a thought that I want to share about something that I'm studying every morning, basically. I spend about an hour studying mindset stuff, goal setting and all that kind of stuff every single day in the morning to start my day off.
So typically right after doing that I have something that I really want to solidify. I'm doing it for selfish reasons. I'm not going to lie because by me writing out an email for about the concept that I just reviewed or learned or was reading about or listening to or whatever. It helps to solidify it in my mind. It helps me to take action on it. So I do that anyways and I figured I'd just create an email series out of it so that it could possibly potentially benefit others. I've had some really good replies from people that are subscribed already and so I recommend that you go subscribe to the YouTube channel and also to the daily email updates. If you don't like them just unsubscribe but if you guys need any sort of motivation kick in the ass to get stuff done, I think it works for me and again hopefully you can find some value out of it. If not just unsubscribe. Simple as that but I encourage you to go to bradleybennet.com and check that out.
Besides that, I actually had a call with somebody today that has been a follower of us for quite some time and it was really cool to have a chance to talk with him and chat a little bit about his business and some of the struggles that he's going through. I'm not going to mention your name cause I don't want to embarrass you buddy but it's very similar to the story that I had. The same path or journey that I've been on and so those are the kind of opportunities that can come about from just networking and stuff like that. Guys I'm happy to answer question about that. All that's explained on the actual page bradleybennet.com. So just go check it out and I'm here to help to try to help you guys to achieve more as well.
With that said I want to do one more thing, which is before we get into questions, I'm going to grab the screen. Alright so I posted this last week I talked about this briefly and I posted this image here on here guys. This is something that I've been developing for months and I'm not going into specifics on how all this works guys. If you want that you got to come join the master mind but I just want to plant a seed here as to what we're doing in the master mind starting in January for 2018. This is one of the projects.
So essentially what we're going to be doing … This is a blatant pitch for the master mind, just so you know. This is a blatant pitch. No shame in this whatsoever. So this is just a blown up version of it. We're zoomed in on it a bit. This is a prospecting funnel that I have put together for the agency that we're building. It's a vast project and it's probably the biggest project I've ever done. Not probably, it is the biggest project that I've ever done. I've been working on developing an automated prospecting funnel for months and it's just working absolutely crazy.
I just wanted to share with you guys this image here. Again, I'm not going into specifics over this. I go into detail about all of this in the master mind and what we're doing starting in January, in fact, let's do this. I want to go take a look at something real quick. Semanticmastery.com/ I think it's MM2018. Boom, there it is. Alright so I'm just going to scroll through this rather quickly guys but this is essentially what we're going to be covering in 2018. This is the outline anyways. It's subject to change. There's no doubt but this is what our proposed roadmap is or plan for 2018. What we're gong to be doing is basically building two new businesses. The agency being one of them and then a local brick and mortar business being another, which is actually going to be a gym. A gym in my local town.
We're going to be starting in January with module one, which is PVC and then once that's done, which it's probably going to take four to six weeks for that. Then we're going to switch to module two, which is going to video and then we're going to go into module three, which is prospecting, outsourcing, local maps SEO, organic SEO, off page SEO, content marketing, email marketing, business development, productivity and process hacking, landing page and conversion rate optimization. We're going to be going into all this and literally throughout the course of the year building in real time, essentially almost live in front of everybody in the master mind two business from basically the ground up, from start to finish.
Obviously the emphasis is going to be on the digital marketing aspect of those businesses but it's going to encompass a lot more than just that. It's going to be some traditional marketing, which can include direct mail and print and actual live events and boosts at trade shows and things like that. There's all kinds of stuff that we're going to be doing because as marketing consultants, we should know all of this stuff because we should be able to advise our clients on how to get better results. Not just from digital marketing but from everything. It increases our, it elevates our value if that makes sense.
Here's the other thing. As business owners yourselves, as trying to create and own and operate your own digital marketing businesses, there are going to be a lot of additional things that come into being a business owner that aren't typically taught in most digital marketing courses like entity structuring, corporate entities, taxes, accounting, book keeping, legal requirements. All these different kind of things that we're going to be talking about and walking through throughout the master mind in 2018.
On top of that we're going to be teaching throughout the webinars like we always do so every other week we have about a two hour webinar. Sometimes they go longer but then I'm going to also be doing supplemental videos to fill in the gaps that we can't cover everything in a two hour webinar every other week. So every single week I'm going to be trying to pump out at least a roughly a one hour video or so where I go into more detail about all the concepts that we cover in the live webinars, which is also the Q&A section.
So again I just want to point this stuff out and let you guys know what's coming in the store for 2018. It'd be a great year for you guys to get started if you haven't already to come join us because it's literally going to be step by step as we build businesses. I think that's going to be an incredible journey. I'm really looking forward to it. It's putting me definitely under pressure to make it happen but part of the reason why I want to do it in this format guys is because I think too many courses our there, too many training programs, they only show the good, they only show what works, they don't show the stuff that happens typically in every business.
I've said this before, I don't know if I've said it on Hump Day Hangouts but about 80% of everything that I try fails. That's the honest to God truth. Only about 20% of the stuff that I do is successful. I just keep trying shit all day long, all the time until I find stuff that works and the stuff that does work then I scale that. That's how you become successful. So I fail more than I succeed and that's true in any business. As entrepreneurs, we're going to fail more than we succeed but it only takes succeeding one or a couple of times, a few times or succeeding in one particular thing to end up having an amazing business.
That's really what I want to talk about or we're going to be covering as part of this live real time business building project over the next year. So that people can see the type of shit that happens in normal business day to day operations in trying to build and grow a business, which means a lot of the stuff that we're going to do is going to fail. I want to share that because I want people to be aware and so that they don't feel like they're doing something wrong when they run into similar issues.
That's what I think happens a lot with a lot of training programs is people don't see the bad or the ugly. All they see is the good. So when they end up going through the program and they start to run into set backs and road blocks and hurdles and that kind of stuff, it discourages them. I must not be good enough, I must not be doing it right, this shit doesn't work. All that kind of stuff and you end up quitting and looking for the next shiny object. That is absolutely no way to build a business because you're going to run into setbacks and I want to make sure that that is completely transparent going forward in the next year so that people can learn from those experiences and come to expect that kind of thing.
I'm going to run into lots of problems. I'm choosing to build this business, I'm going to run into a shit ton of problems but I'm determined to make it work. If 80% of the stuff I do fails that's fine because 20% of it will work and that 20% is going to give me financial freedom. Does that make sense? That's really what I want to be covering and that's the way I want to teach it next year. So we encourage you guys to come join. I didn't want to spend that much time on it guys but this is a blatant pitch because I really truly believe that many of you guys that have been following Semantic Mastery and all the other groups out there are probably missing a lot of this. That's something that we're going to try our best to provide in 2018. So we encourage you to come join us.
Adam: Okay does anybody want add on that before we move? Questions?
Hernan: Real quick guys, you know we decided we were going to take that [inaudible 00:16:43] over the next year and it's going to be pretty awesome because one of the things that Semantic Mastery has as Bradley was correctly saying is that you come and listen to each of our voices and we're actually out there doing this stuff. We're not making money from selling courses, which you know that you find a lot of people doing that. We're actually building assets and showing you guys how to do it as we do it. I think that's pretty powerful and pretty valuable too.
Bradley: Awesome thank you.
Marco: I would also add that we're not going to stop teaching SEO organic or otherwise. We have the Facebook group where we're in there. We answer questions every day. We try to provide the best answer that we know according to what we're learning every day from what we're doing. We're also providing information through our newsletter where we give people every month actionable items that we find. Whatever it is that we're finding. For example in next months … So here's another reason why you should join. In next months newsletter I'm going to be sharing some information on the skip navigation links. So I mean that's the kind of stuff that goes on behind the scenes at Semantics.
Is It Too Risky To Use PBN Even If You Access It Via VPN?
No Mel. Okay there's probably going to be differing opinions on this Mel. I wouldn't sweat it. Honestly I really wouldn't sweat it at all. If you were logging into dozens of PBN sites from the same IP all the time, then that would create an issue. But since you've been it sounds like you've been incredibly careful up until this point, you made one mistake I would not sweat it. I would just carry on as normal. Just log in from other IP's going forward. That's it. Simple as that. What do you guys think?
Marco: I have a couple of things on this one. Hide my ass is like the worse thing that you could use as a VPN.
Bradley: That's a flag.
Marco: The IP's are so fricken dirty man it's incredible. The problem is in the first part. The problem is really using hide my ass as a VPN.
Bradley: Uh oh. I think we lost Marco. You guys hearing me?
Adam: Yeah I can hear you.
Bradley: Okay we lost Marco for a minute.
Marco: Can you hear me?
Marco: Okay the second part of this is PBN and I'm going to post a link again to my blog post from 2015 where PBN's have to be built a different way now. You can't go by the old standard. So I mean that's about it.
Bradley: Yeah I mean I wasn't trying to address all that as far as if you are still using PBN's and a lot of people still do. I mean there is still some value there but as Marco said, you just don't build them like you did in 2012 cause that way you'll … those end up becoming toxic. They create more of a problem than a benefit. So just make sure again, Mel personally I've got … I still have several sites. A lot of them I just use for video stuff now but I really don't sweat it because my network is so small it doesn't really matter to me anymore and because I use it more for videos. But for website stuff, yeah just as long as you've been careful.
I agree with Marco though, hide my ass is about the worst thing that you can do because so many other spammers use it. So you're better off getting your own set of proxies Mel, that can be either rotated out every 30 days or you can get permanent proxies like EZ proxies. If you go to semanticmastery.com/EZproxies that's letter E, letter Z proxies, those are you can request permanent proxies from them and they're rather inexpensive and you can use those so that you can literally marry specific, assign specific IP's to certain PBN sites and just always log in with the same IP because that looks natural right because typically a website owner, or a web master is going to be logging in from the same IP anyway. So you can get 10 IP's and just have three or four different sites all logging in from one specific IP and just assign those to them it's always the same if that makes sense.
Something like that. I'm just giving you some ideas where you can have much cleaner proxies or IP's than trying to use hide my ass. When you get dedicated proxies they're yours and nobody else is using them or at least they're not supposed to be. So you can guarantee that that's a clean IP. But again that's part of the reason why I don't like using PBN's that much anymore because of all the different stuff now. You got to follow so many rules now to not leave a footprint it's just crazy.
How Do You Come Up With Quality Content For Two Sites In The Same Niche?
No problem Jenny. Yes, Jeffry Smith's SEO boot camp is probably the best or not probably, it's the best on page SEO course I've ever seen. Hands down. So I totally agree with you there. As far as, let's see. I find it very hard to come up with quality content for two sites in the same niche. I'm not sure why you have two sites in the same niche. I see that you're taking a local site and moving it into, merging it with a statewide site so why not just 301 redirect the local pages? Unless those local … Well you said the local site is ranking top three and so you don't want to mess that up, okay. So that's why, you don't want to redirect the pages of the local site to the statewide site because then you'll likely lose the rankings from those local pages.
I mean it's possible that the statewide pages that you've set up that are now the target URL of the redirect would rank if they were set up similarly. But if it's on a different domain entirely and things like that, first of all there would be some dancing regardless but even if … Chances are it's not going to come back in the exact same spot anyways. So I would probably leave that one alone. As far as the actual content, look if you've got content, it's the same type of site, it's the same business or whatever. Then there's a couple things that you can do.
One would just have it rewritten. Just go send the content to somebody to rewrite it. Instead of having brand new content written, they can just rewrite it. I would have that done manually. I wouldn't go to a content farm for that kind of stuff personally. I'd rather hire somebody from UpWork where it's a lot more manual but that's one thing that you can do. Typically what I'd do and I know guys that a lot of people that do local especially lead gen stuff would just clone sites and they'd just swap out the local modifiers so like if it's plumber Dallas, Texas and they want to do one for plumber Atlanta, Georgia, they'll just swap out, it'll be plumber Dallas, Texas or plumber Atlanta, Georgia but all the rest of the copy's the same. They swap out obviously maybe logos and phone numbers and stuff like that but the rest of the copy's the same.
That apparently it still works. I haven't done that since I started in SEO back in or doing lead gen sites and doing local stuff since like way back in the day. I always prefer to get unique content for every site. I know that can be a pain in the ass and it does add up in costs guys but to me it's a level of security that my sites won't get all taken down in one fail swoop at some point in the future and that may still happen anyways but at least my content is unique.
So typically if I'm building five lead gen sites and they're all on the same niche, they're just different cities, I'll hire five different writers for the content. So that the content is all unique. That's how I've always done it guys. You can take existing content, especially if it's already ranking well on another site. You know that that site, that content it working well. You can have that rewritten and just slightly. You can even take the same content sometimes and just add additional content, switch things up a bit and make it work just to make it more unique. But again, I prefer more totally unique content personally.
As far as redirect plugins, there's a couple plugins that I would recommend Simple 301 Redirects is a plugin that I've been using for years. It's very simple just like the name implies. Another good plugin is called I think Page Post Redirect. That's another pretty good option and what I like about that is it puts a widget on each page in post editor you know when you're in the WYSIWYG editor area. So like you know underneath the editor area there's always the modules from plugins and for example like Yoast SEO or Instead, which you should be using now is Jeffrey Smith's ultimate SEO plugin. That plugin's a hell of a lot better anyways. But that's where you put your meta descriptions and titles and all that stuff. So those are like widgets in the editor page and the page post redirect one we'll put a widget right in each post or page so you can just direct where you want that to be redirected to.
Another one that I use a lot for it's called Pretty Links Pro. They have a Pretty Links Lite version that's free but the Pro version's absolutely worth it in my opinion. I now Chris P says there's some issues with it but I've been using that plug in for years and I like it.
Marco: I'm old school on this man. I find myself that I use a plug in for redirection but then I go and check the HT access file to make sure that it's been over written correctly. So since I'm doing double the work, I just stop using plugins and just go with the HT access file and do everything from there. It's easier for me.
Bradley: You can also do redirection in the C panel too. You can do it that way and all that does is it just writes it on to the HT access file for you. So that's another way you can do it. If you're not comfortable editing HT access files, which I'm not, you can do it in C panel. Good question though.
Let's see. Yeah like I said, I would leave the local site alone and I would go ahead and … What you could do is once … if your statewide site starts to also rank in that same local site area and you want to merge those two at that point, then what you could do is actually do a redirect from the local site to those pages on the statewide site once they approach that same level in the serps or the same position in the serps.
Something else that you could, which is a little bit of a sneakier way is to use a canonical. You can canonicalize the local URL site page URL to the statewide page URL instead. What happens is Google will take the credit and push any of the credit from the local site to the statewide site without it being a physical back link, which is really interesting because that can leave your competitors scratching their heads going what the fuck is going on? How is this guy ranking for this I'm not seeing any links. Well that's because all the work was done at the local site. You got canonicalized over to the statewide page. They're not going to see that. That's very powerful. Google sometimes will … They're supposed to actually remove the site that's canonicalizing to the other URL from the index but I've seen where that sometimes takes weeks so you end up with two listings on page one until Google decides to clear it's cache and in the one that's canoncialized to the target URL will disappear at that point. That's a very powerful way to do it too.
Does The WP Curation Pro Plugin Helps Streamline Content Curation To Syndication Networks?
On tier two stuff, no. AJ it's absolutely fine on tier two stuff, which is what I would recommend where you would use that. I would not … I wouldn't use it guys I'm not saying it can't be used on a money site but I wouldn't use it on a money site unless it was an automated money site like an automated blog that you were just, an auto blog that you set up specifically for Adsense or Affiliate Offers or things like that. That's different. But client sites, things like that I would not use that on as content creation for my money site. Unless it was an auto blog specifically set up for that reason because that's just not the kind of content … I want only high quality content on my money sites. Does that make sense? So that's why I still recommend manual curation for that guys. It's efficient, it's inexpensive and the content is much higher quality. It will pass manual review.
I don't know about whether this will or not. These kind of plugins are great for tier two stuff guys. You can set up auto blogs on tier two literally for example you could have like what we were talking about with Mel earlier with PBN's. You can set up auto blogs that are themed and use them as PBN's that you can use as tier two links that you can link to your tier one properties, your syndication network properties. Anything branded. I wouldn't link directly to my money site with them but I would link to tier one properties with them. You can use them to power up videos, all kinds of stuff. Automated content can still be valuable if it's done well. It would require you to do some testing AJ but something like that in my opinion would work really well on tier two or further out too. I wouldn't link directly to my money site or I also wouldn't want to put that plugin on my money site to create the content for the money site if that makes sense.
I'm not sure. I don't use Project Supremacy so it's really difficult for me to give you any advice on there. Yeah I can't speak on that. Sorry AJ. I don't have any … I used Project Supremacy the original version, the plugin for a bit for a few projects but every since than I haven't used it so I can't really explain, I can't really comment on that guys. Sorry. Anybody else before I move on?
Hernan: Yeah I haven't been using it much either. Sorry.
How Many Embeds Is Too Few Or Too Many For Video Powerhouse And Maps Powerhouse?
There really is no too few or too many. It's how many does it take to get results? I mean that's really what the question is. It's not how many is too few or too many. It's what does it take to get results? Typically what I do and I use the same method over and over again because it works for me and that's video powerhouse for example. I'll do like 50 embeds, that's it but I make sure that I select the correct categories and the correct subcategories. I'll do the secondary embeds, things like that but the first tier embeds I only do 50 embeds ever. I drip it out usually over 14 days. So I'll select 14 day drip, 50 embeds and then I'll select the second tier embeds too and then I'll let it run and then I'll wait 14 to 21 days to check the results because there's a little bit of lag time between the posting and the actual results.
I always put my for video powerhouse I put my URL's, my video URL's, the YouTube URL's into ProRank Tracker. That's what I use for tracking all my videos and then I'll send a 50 embed blast and then I'll wait three weeks and I'll set a calendar reminder from the date that I start the SerpSpace the video powerhouse campaign. So I'll set a calendar reminder to remind me in three weeks to come back and check the ProRank Tracker results and see what kind of movement I got. Then if I need more then I'll go back and I'll set up another campaign, another 50 embeds or I may adjust it accordingly based upon how much movement I had from that first campaign if that makes sense, first run.
The same thing with maps powerhouse. Maps powerhouse I don't typically just start right off the bat with 50 especially if it's a new property. Usually with maps powerhouse I'm more conservative because it's not … It's still a Google property but it's not a video. It's maps being embedded in mass quantity is less likely than videos. Does that make sense? Logically it doesn't happen as frequently or as commonly. So I try to mimic what would seem natural. I know it's not natural but I try to make it seem like it is natural. So with maps powerhouse I might do 20 embeds first and then give it a few weeks and then go back and check again. With maps embeds I've seen some slower movement than with videos typically but that's just been my experience. I'm sure others have had different experiences. Anybody want to comment on that? I think that was a great question though.
Is It Worthy To Take SEO Projects For An HTML-Based Site In A Law And Real Estate Niche?
That's a great question Mohammad. I'll tell you exactly how I handle that whenever I have a potential client or prospect that has a site on a different platform or proprietary platform or any sort of other framework outside of WordPress or simple HTML. I flat out won't work on their site. What I offer or what I will provide in those situations is consultation services. So I'll make recommendations on what to do on the site to improve the on page SEO of the site.
So I might and I make that real clear to the prospect right out front I just tell them I'm not going to learn another platform, another website framework or platform just to work on your project. I'm not going to do it. I don't have the time to do that nor the desire to do it. In your case with the questions that you're asking Mohammad about this, a lot of them are proprietary and you won't have access to that stuff anyways if they have a web master or a third party or whatever that niche specific site solution type site.
So the only thing you can do is provide on page SEO consultation services like give recommendations, which can be done via Screen Cast and Google Docs and stuff like that and hope that they'll actually implement what you provide as your advice, your consultative advice and then you charge them for your consultation and then you can do all the off page stuff or the other way, which seems to be more appropriate in most of the cases I've dealt with is to put a sub domain site, a sub domain on their domain and then install WordPress and then do all of the SEO that we would typically do because now you have a WordPress site to work with on the sub domain.
Now if you don't have access to their sub domain, then you could always just create a new site all together on a different domain, you know like company name like if it was companyname.com you could do companynameblog.com. Does that make sense? Or something like that is my point just to have a WordPress site that you could use to do all your content promotion, your content marketing all that kind of stuff that you would normally do and just have all of the linking and stuff linking over to the main site. The one that's on the site, the niche specific site solutions. You want to make sure the branding is all consistent though because otherwise it's a … You want to make sure Google understands that it's the same entity. It's the same company. It's just one site is a blog while the other site is their main site or whatever. That's perfectly fine to do. It can be done on a sub domain or on a separate domain. There's obviously more benefit if it can be done on a sub domain but in certain cases sometimes all you can do is work on it an entirely separate domain all together. Does that make sense?
I know Hernan you've done a lot of that kind of stuff. Do you want to comment on that before I move to the next part?
Hernan: Yeah honestly I agree with you on that regard. The reality is that … Can you guys hear me alright?
Hernan: Because I'm hearing some crackling.
Bradley: Yup I can hear you. Can you not hear me?
Marco: He's muted.
Bradley: Oh we just lost him. Okay well we're going to keep moving Mohammad. I know Hernan's gonna give similar advice but I know he always has good input. So if he comes back maybe we can get his reply.
Do You Think It's A Good Idea To Have An Actual Brick-And-Mortar Location For An SEO/Marketing Agency?
No I mean you certainly can but to me why would you want all that additional overhead of paying for office space, renting or leasing office space? To me it's overhead that's unnecessary. Some people like it and some people prefer going to an office to work. That separates their workplace from their home, which that's a problem I've had to deal with and I've dealt with very poorly over the last seven years that I've been doing this digital marketing business, almost eight years now because there's no separation between work and home for me I feel like I should always be working. I have a hard time just relaxing around my house because my office is in my house and I always know I've got a shit ton of work to do and I feel like I should be working instead of wasting time even when it should be R&R time, rest and relaxation time.
So that is an issue for me and so some people actually like having an office to go to because it separates their work from their home environment. So that makes sense. You just got to … What Mohammad you say that you're getting along fine. So if you're getting along fine it's not an issue for you, don't … I personally wouldn't suggest taking on additional overhead. Even Semantic Mastery guys, we've got a virtual physical address. So I mean we have a local maps listing. In fact it was funny I was doing a search on this the other day. I was just actually interested in … I was looking at some old stuff that I did years ago. Take a look at this. If we say SEO Gainesville, VA. Look who's ranked number one. I'm not logged in. This is Firefox but look who's ranked number one for SEO.
Marco: I'm not seeing that Bradley.
Bradley: You're not seeing that? Well I'm in Virginia so it's localizing my results.
Marco: No I mean on your screen.
Adam: I'm seeing it.
Marco: Oh are you?
Adam: Well I was now I'm not.
Chris: Seeing it here too.
Bradley: How about now?
Marco: Works for me.
Bradley: Okay, alright so anyways my point is Semantic Mastery's ranked for SEO Gainesville just because that's where our virtual address is. It's funny because Semantic Mastery's not really an SEO agency. We teach and it says internet marketing service as a category but we're ranked there anyways. It's probably because we get a ton of traffic and things like that and we're just ranked there for that, which is interesting because I've never actually optimized for like SEO Gainesville at all. We're not looking to take on SEO clients if that makes sense.
So anyways, my point is that you don't need to have a physical location if you want so that you can get a Google My Business profile, which I do recommend absolutely and you don't want to use your own address, then I would recommend that you go set up one of the PO boxes. That's what we've done and it works.
Adam: I would say too don't make it more complicated then you need to. If you find out you need it, great. But if you're just asking yourself should I do this? But there's no reason or data behind it, don't make your life more complicated for no reason.
Bradley: Keep it simple.
Hernan: Yeah I was about to say before I drop off, regarding Mohammad the other question about the HTML versus WordPress sites. I work with clients that had some other solutions like I don't know Magento or Volusion or some eCommerce like Shopify and I've always default to the sub domain WordPress solution for SEO. Always like 100%. If they need something specific done for example in terms of funnels, I always default to Click Funnels even if they are working oh I have We Pages or I have this I have that, you know can you work on? No, fuck no.
Bradley: Carolyn Martin. This looks like a question for Marco. Marco do you want to answer this one?
Marco: The short answer is no you don't need one. The long answer is yes you should have one because what we're all about is that entity. We want that entity to be as real and this is I'm doing air quotes, as “real” as possible to Google because I mean it's in the black book and Carolyn if you're not in RYS Academy Reloaded I suggest that you go in there cause we have the black book and in the black book we explain step by step why you should have the GMB.
It makes life so much easier when it comes to ranking to have that entity, to have Google look at that entity and to see okay, I have a real person with a real business and a real address and they're trying to rank for their business in this set of keywords. It's so much simpler to do that than to say I'm nobody but I want to rank for this set of keywords. The power that you need to do that is so much more. The work that you need to do is so much more. You can save yourself a whole bunch of work by simply verifying, validating and then solidifying the entity.
Do You Need To Match The Number Of Referring Domains Of A Competitor?
Okay so I'm going to give you two answers Keith. The first one, do you have to match the number of referring domains? No. You don't, because again link quantity does not mean quality. Having a high number referring domains used to be incredibly important to have that was one of the ways that you could quickly judge how much work you had to do, was by looking at the back link profile of a competitor or of the average … The competitors that you're … the people that you're competing with I mean and then look at what the referring domains are and you can usually tell like okay if you've got 30 referring domains and all your competitors have 300 or more than it was like okay I know I got a lot of work to do.
That's not necessarily the case anymore because it's more about relevancy than it is about quantity. So you can achieve the same sort of results with just a handful of back links that maybe somebody else took 600 referring domains to get because you have better quality back links. You have links coming from highly relevant properties that are linking to yours. So again, it's not a numbers game at this point. It's more of a quality game.
That said, there are certainly ways that you can increase your referring domain count. My preferred method hands down is press releases. Absolutely hands down is press releases because you can get a lot of referring domains from a lot of high quality, high authority sites that way and it's done really quickly.
SerpSpace we have two press release services. We've got the standard and then the press release plus and the press release plus actually allows video and maps embeds or any sort of iFrame embed, which is freaking crazy into the actual press release. I don't know of any other service out there that does that and it also, what the press release plus service, it distributes to over 350 properties. So you end up with a bunch of back links from a bunch of different sites and you can even squeeze a my maps in there or a Google my business map if you want. But even affiliate sites and non local stuff you can squeeze my maps into that and have that pushed out through the press release distribution service.
So again, I would recommend first of all don't focus so much on that. That's no necessarily … I would focus on getting higher quality back links from really relevant sources than I would worry about the number but something as a quick hit, a quick fix for increasing referring domain count is just do a press release. Don't just do one. Press releases should, it's something that I do now all the time. So even on sites that are ranking well I still try to publish a press release once every, at least once every other month so that I'm constantly hitting it with new news and getting attention and press release generate traffic.
I know this because I put tracking links in press releases now that are I've click analytics basically and I look and even press releases that are strictly for SEO, not because I want them to generate traffic, they still generate traffic and get clicks through the links in the press releases. Does that make sense? So I can go in and look at the link count and even stuff that I would think is specifically just for SEO, I didn't care if it actually generated traffic. I look in three weeks later I've got 40, 50 clicks through the links in the actual post body so I know that I'm getting traffic from those, which is great referral traffic signals for your money sites. Does anybody want to comment on that? We'll keep moving. We're almost out of time.
So I can tell you that unless you built it the way that we teach or you bought it from us, from SerpSpace, it's unlikely that it's going to work the way that ours work because ours is proprietary. Does that make sense? So that would be like going to Fiverr and buying a syndication network and it being done very poorly and not working and then coming to us and saying I tried syndication networks, it doesn't work, can you tell me why?
Well first of all if you didn't buy it from us or us our training to build it, then we can't really comment on somebody else's work. It's likely because it was done poorly. It wasn't done correctly. Not to our standards. So again, I'm not picking on you Christoff I just want to let you know that also you need to be more patient buddy only because and again, your set up may never produce results only because I don't know how it was set up. I don't know how it was built. I don't know what sort of methods they used. I can't tell you that because it's not my stack it's not ours.
But even if you had purchased a start from us or used our training to build your own stack, linking from something to a Google site two days ago and not seeing results is I mean you're not being patient enough Christoff. Again, I'm not picking on you. I'm just letting you know in the SEO game, especially now, you make changes, and it takes three weeks really to see results. It does. You have to be patient. If you try to force everything and if you are what they call Serp watching or rank watching everyday it'll drive you nuts and you're going to be inpatient. You'll do all these other things because you'll want to see movement right away and all you're going to do is raise a red flag to Google that you're an SEO because you keep doing all this shit instead of doing a little bit here and then waiting and seeing what kind of results it has when there's about a three week delay if that makes sense.
So first and foremost I would recommend that you go ask questions about the stack that you purchased or built using somebody else's training from the people that you purchased it from or the training that you purchased from them only because I don't know how it was built. Number one. Number two is just you need to learn to excise a little bit more patience in the SEO game or else you can end up causing more harm to your digital assets than good if that makes sense. Marco I know you probably wanted to comment on that.
Marco: Yeah I absolutely do because I actually wasted time going and looking at this dry stack because I thought that he was trying to reverse engineer our training, which I don't mind. I don't mind you going and looking at trying to match it up to what we're teaching. Go, do it.
Can Interlinking Web 2.0 Network With Video & Maps Embeds Pointing To Money Site Help Boost The Relevance An Authority?
Again, I don't mind when you do that but then it gets posted that this is from and I'm not going to say the name, from a fucking competitor who knows absolutely nothing about. Well I can't say that because I don't know if he built it according to their training or they built it or what's going on. But it's crap. It's garbage. It's nothing like we teach. We teach tons of interlinking, tons of relevance, embed. Just a whole bunch of things that just wasn't done. We go through so much trouble that it takes our builders four to six hours of their time to build out a stack. I mean to interlink to do the and even longer because they do keyword research. They build everything out and they go into every file and folder and they interlink everything. We call it the spider web silo. There is so much work involved that most people just won't do it. Most people can't figure out how.
It's one of those surprising things about Rob. He's just so fucking awesome. I love Rob. So on this all I have to say is what was done has nothing to do with Semantic Mastery, has nothing to do with RYS Academy Reloaded. If that's the training that you're receiving you're in the wrong training because they're imitated. What does Wayne said? Often imitated, never duplicated. RYS Academy Reloaded is the original training on how to manipulate Google by using Google.
Bradley: Sweet, Laura that's awesome. She basically just joined the MasterMind from the thread today. That's awesome Laura, welcome by the way. I think you're going to love it. We got a big big project starting in 2018 and come join us. We're glad to have you. Alright, we only probably have enough time for one more question guys unfortunately but this is from Vitaly I guess? I'm sorry if I'm saying your name wrong. He says, “Can interlinking web 2.0 networks with embeds, videos, maps, pointing to my money site help boost the relevance and authority or will it create a footprint in Google's eyes and possibly trigger a penalty? What do you think about pointing web 2.0 networks to a single video? Can it hurt the rankings? Thank you.”
Vitaly, I think it is. It depends. Here's the thing. If it's a branded network. If it's a branded web 2.0 network, which is what we basically teach the syndication network, all digital assets out there should be branded, whether that's a corporate brand or a personal brand like a blogger for example or a coach would have. Either way, it's still a brand. Every single digital asset out there should have it's own digital, it should have it's own branded syndication network basically. It's own branded web 2.0 social media network because that's natural, that's logical.
So interlinking those and back to your money site is what we teach because that's what is natural. That's what everybody does. They go out and build websites and then they go out and get all their social media properties and they link everything together. We just know because we're SEO's how to make it even more powerful. So absolutely.
Now, if you're going out and creating persona based like standalone, separate and apart from the brand web 2.0 rings, then no. You don't want to interlink, well you can interlink those because each one of those personas like we do persona based brands all day long. All the time we build persona based rings for second tier networks for YouTube, additional tier one networks for YouTube syndication. You can use them as second tier networks for blog syndication if you know how to do it correctly. But the point is each one of those persona brands is a brand on it's own.
Let's say it's a John Doe. Let's say it's a John Doe site blog that you want like a blogger, like John Doe is the persona. So there can be an entire syndication network all tied together for John Doe all back linking or interlinking to whatever the primary site is for the John Doe network, which could be Blogger, Tumbler, WordPress. It could be self hosted WordPress. Whatever it is that you want. It could be a Facebook page, a Twitter account, anything you want but all of the network properties for that particular network would all be branded for John Doe or Jane Smith or whoever that brand may be. Then you can use those networks to actually point links back to other properties.
Now I would not want to point just standalone networks to just to your money site. You want to, and as we teach in Syndication Academy for two tier networks where it's a combination of a branded tier one ring and in persona based tier two rings, you want to have additional content being published on those tier two rings. Your branded ring can entirely be content from one source, which is your content distribution engine. Whatever that may be. Typically it's going to be WordPress or your self hosted WordPress site, your money site or it's going to be YouTube. That's typically what they are.
So all the content going to your branded network can be 100% just yours content, which that makes sense. Why would you want to share other peoples content on your networks? On the secondary networks, supplemental networks you don't want to do that because they're not branded networks and you can create a footprint if you're not careful. There are ways to minimize or reduce that, which is what we teach inside the Syndication Academy. That's a great question. Can it hurt the rankings? Yes if for YouTube videos I have never seen it happen but for … that's the honest to god truth but for money sites yes if you are using syndication networks incorrectly, you can absolutely leave a footprint and it can absolutely trigger a penalty.
Again, if you go through the training that we teach in Syndication Academy then it's basically a non-issue. Because I've got stuff that's been up since 2012 when I really started this method that are still ranking and working today and it's the same methodology that we teach.
Alright guys, sorry we don't have time for the rest of the questions. I apologize for that guys but we got to go. So we'll see, we have Master Mind tomorrow correct?
Adam: Yeah real quick there's a question I think we should definitely answer. One, Jordan thanks for being a big help to everybody. I know Mohammad and a lot of people appreciated you sharing the docs that you shared in the Syndication Academy. So big shout out to you for doing that. Then also, Jim was asking he said, “Outside of a new property here and there, what are the benefits of the monthly subscription to Syndication Academy?” He was a member a long time back and was considering joining up again, obviously good time since the price is going up in two minutes. But if there's more offered besides that.
I think one, I mean I'll just touch on this real quick is the community in there so people like Jordan who are actually out there doing the work and sharing a lot of the information. Getting access to the people in there is a big one and yes the updates are a big part of it. It's not like IFTTT has fundamentally changed in the last year. Obviously there's been some big changes but it still works. So I don't know, Bradley, would you like to add anything to that?
Bradley: Yeah I mean you mentioned in your question that besides the occasional updated property or new property that's, I mean that's not the case. It's not the occasional like every month we do update webinars where we cover, sometimes we add additional properties, sometimes we're covering prospecting. Sometimes it's, like last month, the last webinar that we did on November 30th or whatever for the update webinar I think it was number 17, anyways Jordan, I think it was Jordan actually that asked I think it was Jordan Faller that just asked some new content marketing guidelines for how to use what type of content, what type of back links and keywords and things like that. We spent the whole entire webinar basically talking about that. I went through a presentation on the best practices for content marketing.
So again, what I do is I look for questions in the Syndication Academy Facebook group that would be worthy of more additional in depth training, cover it deeper essentially and then I'll create training around that. Sometimes it's just stuff that I've discovered on my own that I share. Obviously I share as much as I can in there. Some stuff has to be reserved for the Master Mind but our updates are not just occasional properties. It's actually a lot of stuff that we do in there.
So again, it's entirely up to you. Of course you can always come join and check out the updates and see what's valuable to you and extract all the stuff that would be valuable to you and your business and then if you don't find that the updates that good then you can always cancel or suspend your service at that point. My point is a lot of updates have been given. Again I think we've done at least 17 update webinars in addition to a lot of additional update snippets that we put in throughout the training.
For example, we've got the applets have changed in IFTTT for how to set up the Google Docs and things like that. So I'm going to be covering that in this month's update webinar because again somebody requested that during the last update webinar so I'm going to. So again, if you have a request, come join us, ask us what you'd like to see updated specifically and we can prepare for some training for it.
Adam: Yeah and if you're looking whoever, not just whoever asked this question but for anybody else if you're looking at Syndication Academy, I do like to remind people because I think some people don't know this is that Syndication Academy is free for Master Mind members.
Bradley: That's correct.
Adam: So if you're thinking about either one keep that in mind in the back of your head and do the cost analysis if it's worth it to you it's a good way to save some money.
Marco: One last thing. People will suggest new properties for example in the Facebook group or wherever, wherever they ask the question or suggest it and we will actually go in and explore and see whether it's worthwhile, how we can exploit it and how it can be used in conjunction with everything else that we're doing. So there's a lot of benefit to it. It's not just here's the properties that you use and then the occasional update. There's a lot of things going on in Syndication Academy than just the occasional update. That's just my take on it.
Chris: Also if you mastered the syndication networks already, I would definitely join the Master class, the Master Mind cause it's just a matter of taking your business to the next level. 2018 is coming and yeah, time to grow it.
Bradley: Yup and Laura yes, Battle Plan is also included with your Master Mind Membership. So once again, welcome. Once you get into the Facebook group Laura we'll give you a nice warm welcome. Alright everybody thanks for being here. We will see Master Mind members tomorrow and everyone else next week. Thanks guys.
In episode 116 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked for tips on how to maximize the use of Maps Powerhouse service in Serp Space.
The exact question was:
Can you talk about the best practices for using SerpSpace Maps Powerhouse service? 1) Should these be used for client sites? If so, 1) How many embeds should you create for a client site before it gets spammy? 2) Should you populate the Keyword Relevancy Addition with as many relevant keywords as possible? When does this get spammy? 3) Please explain the use of Secondary Embeds. What are the benefits, how to use them, and how much should you use them.
Adam: Hey, everybody. Welcome to Hump Day Hangouts, Episode 107. The episode where my webcam doesn't work, and you get to watch my static face because I got here one minute before we started. I hope everybody is doing all right. Let's say hi to everybody. We’ll start with Chris. How's it going, man?
Chris: Doing good. How are you doing?
Adam: Busy busy busy. You know, pushing it up until Thanksgiving here in the US, but pretty happy. I can't complain.
Chris: Did we just get live now or was it my [inaudible 00:00:32] and Google Hangout again?
Adam: Say that again.
Chris: Did we just jump onto live right now or was it my [inaudible 00:00:39] in Google Hangouts?
Adam: We’re live. We’re totally live. Hernan, how's it going?
Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I know I’m jumping a little bit ahead of myself right here, but I just wanted to say that I'm really, really thankful for working with you guys, since we will probably not be talking for Thanksgiving. I just wanted to say that it's been a blast, and you guys are not only my business partners, but you're also my friends. I just wanted to say that. I'm also really thankful for the people that are watching this hangout right now. Some of you guys have been since day one, so I really appreciate that. For all of you guys that are just jumping in and starting to be part of the Semantic Mastery family, welcome and thank you, guys, for being here. That's pretty much it. All I had to say.
Adam: All right. Well, hey man, thank you. Hey, everybody. You heard Hernan say that, so now he can't take it back. Marco, how's it going? How's the weather?
Marco: Hey, man. It’s raining. It's been really cold. It was 65 last night.
Bradley: You bastard.
Adam: The horror.
Marco: It was freezing cold. Yeah, the horror. 65, my God. Anyway Happy Thanksgiving to all of those who celebrate it. Have a great weekend. Be safe. We don't celebrate Thanksgiving in Costa Rica, but I'll be thinking of you guys while I’m watching the football game.
Adam: Outstanding, yeah. I'll be doing some of that on Friday. Bradley, how's it going?
Bradley: Good man. I'm happy to be here. We've got lots of questions. Looking forward to tomorrow, and I am thankful for everybody as well. I'm not gonna get as mushy as Hernan did, though.
Hernan: Come on man. You can do it.
Bradley: Any announcements, Adam?
Adam: Yeah, definitely. We’ve got a few. Hopefully, you guys saw the emails. We’re giving away some cool gear. We got some hats that we had made for ourselves. We've got some extras. We really want to give them away to you guys. We're also … Well, I'm not going to totally reveal it, but you'll be able to see some stuff starting Friday. We're going to be giving away some additional gear. We got some t-shirts. We've got some coffee mugs. We maybe have some sweatshirts. I'm going to drop that link in a second, so please go. All you've got to do is sign up, share it, increase the odds of winning. We're going to be giving away several prizes. It's just kind of a fun contest, you guys. Then you can use that link, too, to find out more about Black Friday sales. We'll be sending out some emails.
In addition to the awesome Black Friday sale we're going to be having, today if we can get him Justin [inaudible 00:03:19] is going to be here. We're having some issues getting him on board into the Hangout, but if he shows up, we're going to talk to him. We've been talking about that this week with his video ads crash course which is a really cool course on YouTube ads. If he shows up, we’ll talk about that with him, and he can kind of clue us in a little bit more. If not, I know I've been through at least part of the course, but I haven't been through the updated one. We can talk to you guys a little bit about that if you have questions. All right, anybody else got anything?
Bradley: I don't have anything.
Adam: All right, let's do this.
Bradley: Okay. All right, excuse me. Let me grab the screen, and we'll get right into it. Make sure I’m coming through okay. You guys are seeing me all right?
Adam: Looking good. [crosstalk 00:04:08]
Telling Google To Use Only The Http Version Of A Site
That is handled through WordPress or .htaccess, but you can do it right through WordPress. That's by setting up the proper redirects within WordPress. There are plugins that do that, Michael. I think this is the third week you've asked about this, and I hope that you've been doing other stuff other than just working on this for three weeks. When I first started trying to switch stuff over HTTPS, I got an ice cream headache very quickly attempting this stuff on my own. I jumped over to UpWork, found somebody that could do it for me, and I hired them. I had them do everything for me, and guess what. I didn't have a headache anymore. I paid a little bit of money. Got it done, and it worked perfectly.
Again, it's not something I recommend that any of you do unless you're proficient at it, because you're probably better off spending your time working on something more productive. That said, Michael, I did a search earlier on just plugins for Google. All I did … Just look, I’m on page one. I just searched for HTTPS plugins for WordPress and here's ten of them basically. You can go through here and just find one, and try that and set it up that way on your own. If it gives you any trouble …
Again, I don't even mess with this anymore. I just go straight to UpWork and hire it out, which is what I recommend that you do. I don't know how much time you spent on it, but again, I know you've asked about it for several weeks in a row. I can only imagine that this has been a bit of a headache for you. The quickest way to resolve that is get an expert to do it for you. You know what I mean? That said, I'm not going to try to answer all these questions because quite honestly, I don't even know to answer all of them. I just hire it out. Okay?
Question two is: Where or how do I even access the HTTP version of my site? Again, it's done in WordPress. A plugin can do that for you. If the plugin still gives you a hard time, hire it out. If I can’t access the HTTPS version of my site, do you suggest to put canonical links? No, I'm not going to suggest any of that. I'd suggest that you get the HTTPS version of your site working correctly, which is what you'll do once you get either a plugin installed and working correctly, or you get somebody that knows what the hell they're doing to do it for you, if that makes sense.
The next one is: After this, should I have my service post stop the HTTPS entirely? No, why would you do that? If you have the site settings correct, then regardless of whether somebody tries to visit the HTTP or the HTTPS version of the URL, either way it will resolve to the final location, the proper correct location. That's how it should be set up. Again, this can be done via WordPress or it can be done in .htaccess. Again, you can do it through WordPress and you can hire that out. It's very simple to do. It's very simple to hire it out is what I'm saying. I don't know how simple it is to do because I don't do it.
Lastly: If needed, do you have a suggestion for a developer who could get this done fast for me? Okay, so let me jump over to UpWork. I want you to see something here. I'm in UpWork now, and all I did was just go right up here to find freelancers and hit SSL and hit “L” enter. Now what this is going to do is it's going to return results that have SSL and they're headline or whatever. If you scroll through here, you'll see. Here's somebody from the Ukraine for $20 an hour, WordPress expert, migrations, SL, malware removal. For $20 an hour and you're talking about one site, you could probably at post … You have to post a job in UpWork first, but you can select when you're setting up the job posting that you only want to personally invite people to apply for the job. In other words, you don't post the job out there where you’ll get 100 different responses from it so that's a public job posting. You post a job and then select in the settings that you only want to personally invite people to bid on the job.
Then you can go contact these members that you hand select right here and say … Look. Here’s somebody from India for $10 an hour. All I would do is look for somebody with a high job success rating, then I would invite them to the job that you just created and say, “Look, I'll give you $25 if you fix this for me.” Three weeks could have been resolved that simply just by going to UpWork. That is my point. Here is the guy that I've used to do this. I've used Andrew [dog dog 00:09:23] for … I don't know if I’m pronouncing that properly. I can post this URL on the event page here in just a second.
This is the guy that I've had do it for me in the past. He hasn't done any work for me in probably about a year or so just because I haven't been doing a lot of that kind of stuff. However, this is the dude that did it for me before. Although, I don't think he specifically states that he does SSL stuff. This is who I've used, but if you want to go with somebody that specifically states SSL which means they’re an expert in that field, then do that. All you got to do is look for the job success rating. Make sure that it's good and that they have at least some billed hours. Zero hours probably don't go with, but this person right here. 117 hours, $20 an hour, 100% job success. They have SSL right in their job title.
I would definitely send a job or a bid request to her or just a flat-out job offer. I'll give you $25 if you go in to fix my site. This Tatiana, I guess her name is, she can probably have it done in about 15 minutes. Don't offer $20 an hour. Offer $25 just to get it done. You know what I mean? Just be happy that somebody can do it for you. Hopefully, that was helpful. Marko, did you want to comment on that at all? Wrong event page.
Marco: No, that's exactly on point. Stop wasting your time. Get somebody to do it and move on.
Bradley: That's right.
Marco: Because three weeks, that's just way too long. Besides you can screw things royally, and have Google looking at two versions of your website, duplicate content. You can get into a whole mess if you keep this the way it is. Just have someone fix it.
Bradley: All right, I just posted, Andrew. On there, you can tell them I sent you. Again, it's been probably a year since he's done anything for me, but he'll remember me for sure because I've used him for a lot of stuff over the years, or just hire somebody else. Again, you can ask several people to bid on the job or whatever, but since it's one website, Michael, literally just say that you're going to pay somebody $25 or something like that and just invite a couple of people. Somebody will take you up on it and do it for you.
Mark O'Connell says this: Hey, Mark. You got beat by Michael Franks today for first question. I guess we'll let you slide since it's a holiday week. Mark says this: [crosstalk 00:11:35] I'm sorry what?
Hernan: Come on, man. Get your stuff together.
Interlink The Homepage If You're Trying To Rank It For A Local Keyword
Well, you've got to think, Mark. Remember your navigation menu. Your nav bar at the top of the site or wherever it is on your theme, typically it's at the top. Those are essentially links to all of your other pages or at least to the top level pages. The top of the silo if you've got your site siloed, including your about page, contact page, and all of that. Unless you remove the menu from your homepage, you've got links on your homepage to your other pages. No, you don't want to link to all of your pages. What you want to do is you want to link from the nav bar to your top level silo pages if your site is siloed, and I'm assuming that it is. Even a simple silo, that's fine. You would link to your top level pages which would also be categories.
Then you would obviously link to about and contact which is typically what every site has. By the way, on the sites, you want to link your most important pages. Your menu should be to the left. You're least important pages to the right because the way that the bots crawl and will prioritize the links on the site. Typically, the logo is going to be … Which also acts as a homepage URL or homepage link on most sites or WordPress themes. That is typically going to be in the left top corner. You want to put your top level page URLs, the ones that mean the most to your site, closest to that, if that makes sense. Then work your way down to the right.
In other words, your about and contact pages. There's no reason for you to want to rank those, right? You would put those to the far right and also, in WordPress, if you go to your menu settings … Go to appearance menus, and then on your menu screen, if you go up to the top, there is a little drop down arrow. You click on the drop down arrow, and it will expand like widget options for that page. For that editing screen. From there, if you check on … What is it? I think it's XFN relationship or something like that. You know what I'm talking about. Son of a bitch. This person keeps calling me and it's driving me nuts.
Excuse me for a second, guys. It's like XFN or something like that. You'll see what I'm talking about. It's a check mark, and you can check that. When you do that, it will actually add a “no follow” field or an XFN text field in your menu options for each page that you add or each menu item. You can “no follow” tag to that. Once you do that, it will actually “no follow” the menu items. That's how you can … It's what do they call it? They used to call it “Page Rank Sculpting”. Although, now we don't measure page rank anymore, but it used to be called page rank sculpting. That way you could “no follow” the pages that are in your nav menu that aren't important to your site or that don't have any bearing on your SEO.
As far as linking, again, you don't want to remove nav links from your homepage just for SEO purposes because then what would your visitors do? You have to strike a balance between optimizing for the search engines and optimizing for the visitors. In my experience and especially in today's environment, I always err on the side of optimizing for the visitor as opposed to the search engines. You want to comment on that, Hernan?
Bradley: Very good. Let's see. Adam said Justin was going to jump in.
Adam: Yeah, Justin said he is logging in, so he'll be in here in a minute. Maybe we can take another question and-
Bradley: All right. Let's try to answer this one really quick. This is from Asi, I guess. I'm not sure if I am saying that correctly. Hi. How's it going? I have two questions. I have a YouTube channel with a tier one rank to it and three tiered two rings; Blogger, Tumblr and WordPress. Can I deal four tier one rings to the channel or is this too risky for the channel?
No, absolutely you can, Asi. For YouTube channels, you can stack as many networks or rings as you want onto a YouTube channel. As many tier ones and as many tier twos links. Literally, you could have ten tier ones connected to one YouTube channel. Each one of those tier ones could have three tier two rings, right? Literally, the sky is the limit. I've never gone more than past eight full tier two networks on any one channel because I was able to accomplish what I needed, so I didn't see the point of building it out any further. However, you can do that. You can build as many as you want. Just build as many as it takes to accomplish what it is that you're trying to accomplish, and then stop there. Yeah, you can add as many as you want.
4 Tier 1 Rings For A YouTube Channel
He says, “What's best. RSS feed syndication to tier one or YouTube embedded tier one?” It doesn't matter. If you're going to be stacking multiple networks, you're going to want to stack them directly to YouTube, not your blog. That's a footprint issue. I always recommend just using a single tier one ring for your main money site, your blog. However, for YouTube, you can stack as many as you want. If you're going to be stacking networks, then make sure that you're using YouTube as your trigger, not your blog. Okay?
Hernan: Yeah, I've heard of people using applications in their PBNs. I wouldn't know why you'd want to do that, Asi. You can fake everything on your AdSense account up until the bank details, and the bank details: They are a footprint in and of themselves, and you are feeding information on Google. I would stay out of that. If you want to monetize your PBNs for some reason, just do it with CPA for example, or with any other network not related to Google. You will get pennies on the dollars anyway. Even with a massive website, AdSense shouldn't be your main source of income. For your PBNs, you will get pennies on the dollar, so have that in mind. I wouldn't erase my PBNs. Usually, your PBNs being a far more great of an investment than the error wide that you could potentially have back from AdSense on those blogs. It doesn't make any sense.
Bradley: Just the last part of that was this: PS, IFTTT works in any language, and it's great. All of the websites in Israel got slapped in the past month besides my IFTTT. Yeah, I'm going to plus one that. That's awesome.
Video Crash Course Three
Bradley: That's awesome. All right, cool. Is Justin on? He is. Justin.
Justin Sardi: I am . I was muted out for a second.
Bradley: How are you doing, man?
Justin Sardi: How's it going, guys?
Bradley: Good. It's been awhile since we've talked.
Justin Sardi: Yeah, for sure. Thanks for having me on today. Sorry, I showed up a little bit late. Our food delivery took forever to show up and I was starving.
Bradley: No worries. Adam kind of sprung this on me. I forgot that you were coming. I know you're in the middle of relaunching “Video Ads Crash Course” or is it under “Video Crash Course Three” now. Correct?
Justin Sardi: Basically, it rolled out a couple of months ago. The third version went really well. Then when the launch period closed, the price went back up. Just doing a quick little holiday price drop again.
Bradley: Yeah, and it's a great course. We promoted it, and we try to only promote stuff that we vouch for personally. I've said many, many times that I started my whole AdWords journey through YouTube ads learning from Justin and Zane Miller combined. The two of them. I can vouch for Justin's training. It's top notch and top quality. He is the AdWords for video expert. We just wanted to bring you on. Guys, if you have any questions specifically about AdWords for YouTube, post them now. I know there is a little bit of a delay, but we'd like to get a couple of questions in for Justin.
Adam: Yeah, definitely. In the meantime, Justin, if you don't mind giving people just kind of the overview. We've been telling them about it and several people have participated or joined in your previous ones, but as always, we get some people who aren't as familiar. If you don't mind taking a few minutes, and just kind of telling people about it.
Justin Sardi: Definitely.
Adam: Cool. [crosstalk 00:21:00]
Bradley: Yeah, just turn the camera off. It will save the bandwidth. We should be a let get your audio.
Justin Sardi: There we go.
Bradley: There we go.
Justin Sardi: Probably a lot better.
Bradley: Yeah, we can hear you now.
Justin Sardi: Cool. All right, sorry about that. Yeah, basically AdWords for video, YouTube ads is what it is. A bit of background. I used to do some video SEO stuff. I was never that great at it. I learned from you guys, though, and it's definitely made a pretty big difference using those things. Actually, Zane has been helping me out a little bit as well with one of our YouTube channels. That's all the stuff from you guys as well. It's been very beneficial. One of the things that I always struggled with the video SEO is, “All right. Now I have to wait.” Maybe I did it wrong or whatever. My video wasn't ranking, something like that. This was years ago.
I found this little tab and it said, “promote” in that little drop down menu when you're on YouTube. I was like, “I wonder what that does.” I clicked it and it took me to the thing to set up an add and all of the targeting. I was like, “Wait, this is pretty cool.” I kind of self taught myself. However, what I really liked about was that just basically you could post a video and five minutes later, you can have it showing up at the top of the YouTube search results just by using video discovery ads. The cool thing about these different types of these YouTube ads, is you only pay for them if somebody actually watches your video. You're not just paying for impressions of people that are never going to watch, you pay when somebody clicks on your video and actually watches it.
It was also very engaged traffic. Then I also found out that these are any of you, which was extremely cheap. I quickly dove into that, and really just have been figuring out different ways to use these types of video ads to do anything from sell digital products. We've been selling physical products with them recently. That's been going really well. I'm offering as a service to other businesses. Just all of that stuff that we've basically been going through and rocking it out.
Bradley: Very cool, and I have a question. I haven't been through the most updated version of the course. Do you have anything in there about using YouTube ads for local?
Justin Sardi: Yeah, there's actually a whole bonus in there that's a module. It's about an hour-long training where I walk through … I used to pretty much focus on clients when I first started. Recently, I've [inaudible 00:23:36] offers and have started running traffic for those as well as started a few other businesses that were doing a lot of YouTube-based things with. Yeah, so that whole training: I basically walk everybody through prospecting. How to deliver the service. How to price it because that's a huge one. Just a quick little bit of backstory there: When I first started offering this as a service to clients, one of the clients was like, “Oh, we have a really low ad spend.” Basically, I ended up taking them on for pennies on the dollar, not realizing that even though they had a lower ad spend, it was going to cost me the same amount of time to get all of this set up for them.
I talked a little bit about that in the training on how to price it, why to price it that way, how to justify getting the price that you want to charge, actually. Then the whole delivery of the service, setting ads up for local businesses.
Bradley: Well, that's great because we've got a lot of people that do local, and we just launched Local Kingpin which was our AdWords course for the generation using AdWords. I've got us a module there for YouTube which still needs to be updated. Our course is a $500 course. For those of you who are interested in learning about how to use YouTube ads for local stuff, then Justin's course has a module in it. His previous process that he used for client work and I would take him at his word and say it's good. What I would say is that if you guys are interested in that, then right now is a good time to jump on it because it's really dirt cheap. It is so inexpensive. His course, but not only that, but that YouTube advertising is still very inexpensive right now. I'd jump on it while you can.
Adam: We do have a couple of [crosstalk 00:25:26] Oops, go ahead. Sorry, Justin.
Justin Sardi: Oh, yeah. I was just going to say that I've got a message from one of the students that went through that the other day, and he was just like, “Holy crap, man. You way over delivered on that one. That was worth it. That one bonus that you had in there was worth the $27 that Video Ads Crash Course is right now.”
Adam: Yes. Well, this will make you happy then. We got a comment on the page that says, “Justin [inaudible 00:25:48] is an excellent teacher and it is a very good course.” Yeah, let's see. We do have a question. I think this is probably a pretty common one form Kyle, Justin. He's just asking, “How much money do you need to get started with YouTube AdWords?” That's basically the question. It's just kind of like what's the starting point for somebody.
Justin Sardi: Yeah, for sure. The cool thing about getting started with this is that AdWords is actually offering $100 free advertising credit for any advertiser that starts running video ads, so you [inaudible 00:26:28] dollars of your own money or your client's money, and you get a bonus of [inaudible 00:26:34] dollars.
Bradley: Uh oh, you're dropping.
Justin Sardi: Oh, sorry about that. Let me close Skype a little bit, too.
Bradley: Yeah, we lost you. Yeah, it's coming through now.
Justin Sardi: Cool, sorry. I don't know what's up with my internet. They're supposed to send a technician out. It's just been killing me today.
Bradley: The damn cable company.
Justin Sardi: Right. They've got a monopoly on it. Where did you lose me at?
Bradley: I'm sorry, pennies on the dollar, I think.
Adam: Yeah, we got the part with the getting the credit from Google.
Bradley: Getting the ad credit from Google.
Justin Sardi: Okay, cool. They give you the $100. You've got your $25 put in, so that's $125. If you paying a penny a view, that's like 12,500 views, right? I think so, if my math is right. That's a lot of views you can get to your video. Those aren't just views. Those are targeted views as well. That's probably plenty to get started with right there just to kind of test the waters, get your feet wet, and start learning some stuff. Once you get the hang of it, the profit comes pretty easily as well.
Bradley: Yeah, that's what … Here, let me grab the screen for second, guys. Take a look at this real quick. All you've got to do is to get started is go to Google and search for Google AdWords coupon. You do that and then right here, click on that link. The first link, and you get $75 in free ad credit when you spend $25. If you spend $25 to get started and it gives you $100 … There are other coupons, too. I'm just saying you can go to Google and get these coupons. It's only good for a brand new account, but you can do that. You can just go here and do that and get started that way. Honestly, it's worth getting started and using your own money for some test campaigns and stuff. In my opinion, you get a hell of a lot better a lot quicker when you're using your own money, if that makes sense.
Justin Sardi: Yeah, for sure.
Adam: Good deal. I think that's it for questions. We'll give everybody here last call on the questions, and then we'll let Justin get back to it. I'm sure he's busy.
Bradley: Yeah, and Justin, we appreciate you coming on and talking a little bit about it. We certainly wanted to bring you on because it is definitely a good product. We want to make sure that everybody was aware of it.
Justin Sardi: Yeah, for sure. Thanks for you guys' support. You guys always have some of the best … Everybody coming into my program from you guys is usually pretty knowledgeable about YouTube which helps out tremendously.
Bradley: Make it easier on you.
Justin Sardi: Yeah, they actually get it so that's really cool.
Bradley: Well, thanks, Justin. We appreciate you coming on, man.
Justin Sardi: Yeah, for sure. Thanks for having me. Sorry about the internet issue. Like I said, it's been …
Bradley: No worries.
Adam: No worries. It happens to everybody.
Justin Sardi: All right. Have a good one, guys.
Adam: See you.
Bradley: All right, guys. We're going to jump back into questions. I know we're about halfway through. Seriously, if you guys are interested at all, even maybe if you're not interested at the moment in doing YouTube ads, but you think at some point in the future you would. Typically, I don't tell people to buy stuff that they might use in the future because that can be a waste of money if you never use it, but for $27 or whatever the special price is right now, $27.37 or whatever it is, it is totally worth it.
Adam: Yeah, and it's going up I think to $97 tonight or tomorrow morning, but I think the today is the last day of the sale. If you feel like diving into YouTube ads, that would be a great time.
Maps Powerhouse & RYS Ninja iFrame For Locations Outside The US
Marco: Yes, they work. Our UK people are doing fine. I know our people in Australia are doing fine. People in other languages (we just saw the guy from Israel) was saying how everything stood up with IFTTT. It is basically the same concept. It's just getting your map embed out there in as many properties as possible so you get credit back to the source map. That's the entire idea. Just getting as many embeds as possible. Same thing with YouTube videos. That's what we're doing. Does it matter where? Yeah, we usually go for [inaudible 00:31:27] and social medial platforms that accept iFrames. Some of them won't. Some of them will not take the embed. That's what we look for, and then we power up our own. We add our own flavor. We had our [crosstalk 00:31:42]. That's especially right. Keeping that theme. Keeping that subject right so that Google sees that everything … It's a silo is actually what it is. The website, right? It's one huge silo of theme content which makes it even more powerful.
Bradley: Essentially, they are embedded on sites with relevant, at least somewhat relevant content. Okay.
Marco: The only thing that we will not do … Sorry for interrupting, but it's foreign language. We are not accepting foreign language as far as I know. Correct me if I'm wrong, Adam, but I think the last discussion that we had on language was English only.
Adam: Correct, and if there was a large demand for it, we would certainly listen to people and consider creating networks for that. However, at this point in time the major demand is for English.
Bradley: Yeah, so it says, “I heard Marco in the Panama Episode saying that Java Script is very important now and will be in the future.” That is correct. “When you embed the maps, do you place the Super Ninja iFrame that we see in one of the videos of RYS?”
Marco: What goes on in RYS stays in RYS.
Bradley: I know, but I think what he is asking is in the maps powerhouse, when we do the syndication of the maps.
Marco: When we do maps in the … We're not doing Java Script yet. We are going to try it. We are going to test the iFrames Script for Java for both maps and video, so that we're not always doing HTML. Obviously, that's creating a footprint, right? When you embed only in HTML. We're going to try just for variety, right? For variations so that Google doesn't see the same thing over and over again. Yeah, Java is being read by Google just like iFrame, a regular HTML iFrame script. We proved, by the way recently, that it does push through which was a big deal to me. Because we have been saying it, but to finally prove it was just awesome. There you go.
There are a couple of things that you can do with video email. You can hand select. For example, you're saying, “Where else can I go for fishing for new clients.” Well, what I would recommend that you do, Brian, is zero in on a particular niche. An industry that you would like to provide marketing services for. Something that you have an interest in. Then you can become an expert in that one particular area and you can target specifically only those types of companies, right? Let's just say if there were roofers or plumbers or something like that. You could target specifically just roofers. Then you get so much better at, first of all, prospecting because you learn. It takes a little bit of trial and error, but you learn the language and you learn the vocabulary of those people in that industry.
In this example, roofers. Right? You understand their vocabulary. You know how to talk to them. You can usually start closing more of your pitches. In other words, you can usually successfully land clients more often once you've worked on your pitch and really gotten that down. Trying to pitch to multiple different types of businesses is different because you have to always restart that process of learning about that industry. In my opinion, if I had to do it and start all over again from the beginning, I would have zeroed in on one specific niche and only worked on that one niche and become a big fish in a small pond instead of a small fish in a big pond. As far as actually prospecting for those clients and for those leads, once you have zeroed in on that particular industry, then you can start doing things like what I use. I use video email which worked incredibly well for me.
Essentially, what I would do is just go look for roofing clients in areas that might … Especially, one thing you can do is cross reference. Look at AdWords. Look at people that are advertising so that they are in the four ads above the maps pack or even the three ads at the bottom of the page. Look at the advertisers and then look at the organic search results, the map search results, and look for people that are advertising that are not listed in the first page of the organic results or the maps results. You might find their organic listing on page two or page three of the search results. Now you know they've got money to spend because they are advertising. They are paying Google AdWords. You know they understand the importance of marketing, but they apparently never got SEO done well, so that's why they are spending money on AdWords.
Just because somebody spends money on AdWords, doesn't mean that they don't also have a budget for SEO. Those would be people that you could contact because you already know that they are spending money. They are advertising on AdWords. Now you have an industry that you're specifically targeting. You're now targeting people that you know have an advertising budget, and their SEO isn't working that well or they're not doing any SEO at all. You can analyze their sight very quickly on a video with screencast video with you narrating how they could get better results. You don't ever criticize their site and say, “This is what you're doing wrong.” You never do that. You always say during the video, “Hey, I took a look at your site, and I think the site looks good. There's a couple of things that I might suggest that might improve it, and this is how we can help to get better rankings and generate leads.”
Keep the video short. Five to ten minutes. Just very quickly analyze and give them some pointers as to things that could be done to improve it. Then send that email out with the link to the video to the actual prospect. There are was … You can use lead scrapers and stuff like that to generate the emails, but what I do is hire a virtual assistant who goes and manually locates the contact data details for business that I want to prospect. Because a manual approach is so much better than using an automated approach when you're laser targeting and specifically targeting. If you're doing mass scrapping, then using software is great.
However, when you have a specific target, then I always have a VA that can do all the digging necessary to get the contact details so that when I send the video email out, there is about an 80% chance of it getting through to the owner or to the decision maker. Then out of that … Out of every ten, guys, it was like clockwork. Out of every ten prospecting emails I sent out that were video emails, I would end up getting three responses. Out of those three responses, I would close one or two of them. Every single time. I might take me a day or two to actually prepare ten video emails to go out, but once I got them out, I would always end up with at least three replies, three responses, and I would end up having a conversation with the three and I would close one or sometimes even two of those three. That's how I literally started my SEO agency was that exact same model. Hopefully, that was helpful. Does anybody else want to comment on that?
Marco: Yes, I have just a quick comment. LinkedIn Pro Finder: You could do the exact same thing and lead people to a VSL, but you're actually getting more leads inside LinkedIn. These are people who are looking for your specific skills, whatever they are inside there. It's just bidding, getting the right bid in for whatever it is that's required. I joined it just to see whether it works. I keep getting … I don't know. 20 to 30 leads a month just from LinkedIn, just from having them come into my mailbox. That's something to take a look at, guys, if you're looking for clients.
Hernan: Nice, yeah. Now real quick. My method. Right now, Brian, you have Google. You have LinkedIn, and then I would suggest that you also become to helpful, and I think I mentioned this, become helpful on Facebook groups and also on forums like discussion boards or discussion forums. If you are helpful there, you will get a ton of introductions to people. Maybe if you are helpful in marketing groups, and you become and expert in that group, a ton of people can refer you business. That's number one, and if you become and SEO expert or marketing expert in a specific forum like, I don't know, Dentists forums or tree serves, roofers forum. Those guys are actually trying to … Of course you won't be teaching them how to fix your roof, how to repair a roof, but rather, you will be teaching them how to grow their Google Plus presence. That alone can bring you a ton of business. There you have like three different approaches that are way better than Craig's List in my opinion.
Bradley: Yeah, way better. I just posted this link, guys. If you want, this is a free training program. It is a PDF and a training course that I put together with two other partners and a business from several years ago when I first started using video mail. After I kind of perfected the system, I created a little training program. It's free. I just posted the link. If you want it, go sign up for it and it will be delivered to you once you sign up, okay? I'm going to spam you to death. No, I'm kidding. Honestly, it's a great little program. It still applies today. There are plenty of tools now. I did everything manually because there weren't a whole lot of tools for video email back then like in 2012 when I was doing that all the time. Now, there are tools and stuff like that where you can actually great gifts out of a YouTube video and insert them directly into the email so that when people get the email, it looks like a video is playing in their email. When they click it, it opens up the YouTube video. That kind of stuff.
There's tools out there that will do that. You can use email tracking systems, so that you know who is opening your email, how long they are engaged with your email, whether they have clicked on any of the links in your email or forwarded it to anybody. I use pointofmail.com whenever I'm doing prospecting. Yes … What is it? Yesware or something like that which is a Chrome map that you can install that works with Gmail. There are a whole lot of things like that that you can do, but again, email is a great way. Like Hernan said, just going into LinkedIn groups and groups in Facebook, and especially groups that are niche specific. Once you've chosen an industry that you want to work in, and go in there and just comment and be helpful and that kind of stuff, and you'll start generating leads for marketing services there, too.
Adam: No, because I'm busy typing. Sorry. I'm taking notes on this stuff. No, Video PowerHouse is more than just video powerhouse. If you haven't been over to Search Base, first of all, you can go to searchbase.com and get a free account over there. However, Video PowerHouse is definitely something you can use for powering up videos, your channel, play lists. I'm definitely going to hand this off to Marko in a second, but there is also at the Maps as well. The details of which I will let Marco talk about, but yeah. You can post more than videos. Then as far as what you can do it for, you can do so much more because it's not like you just power up a video and that's it.
Bradley: Yeah, and that was what I was going to mention was also, because we are like a credit-based system now, I don't know if every has gone credit-based 100% yet, but it's going that way. If you purchase credits from within a certain space, they can be used for other done-for-you services as well. Again, I know it hasn't rolled out across all of the services available, but we're working on that so that it's going to be available shortly. Purchasing credits can be used for both Video PowerHouse and Maps PowerHouse as well as ordering other services.
Adam: Yeah, definitely. Marco or anybody else, if you want to chime in. I mean as far as describing it, I think it's easiest for people to go, log in, and start asking some questions or just try it out. It used to be subscription based only, and now you can go in and do one on purchases, get some credits, and test things out.
Marco: That's what I always recommend. Go test. You should be testing constantly anyways in SEO. If you're not testing, then you shouldn't really call yourself and an SEO. You could purchase all of our done-for-you services without being an SEO. Does that make sense? To truly call yourself an SEO, someone that really knows what search engine optimization is all about, you should be testing constantly to know what is working, what isn't, and to know why. Especially, we see all the fluctuations and everything that just happened in YouTube last week. You need to be up on all of that or just hire us. It's that simple, right?
Adam: Sounds good.
Hernan: I wanted to say real quick that, yeah. I agree with Marko with all of the … I think Ganti mentioned at some point that a lot of YouTube blogs, spammers, were having a hard time with YouTube now. Which is expected. Things will equalize a t some point, and every three traffic courses will become a pay-to-play place at some point. We want you guys to be ahead of the curve. That is why we're launching courses about paid adverting and what not, but my point is that with Video PowerHouse, when you are doing SEO for your videos or you want to get more views to get more exposure, to get more subscribers. If you're doing videos for clients, whether you are trying to rank them on Google or not, Video Powerhouse will definitely help you out. We are pushing relevance and we are pushing traffic back into the video. We are building the accounts in a way that they are relevant to your niche.
There is a ton of proof that IFTTT networks will not only bring you high quality back links, but also traffic and [inaudible 00:47:02] and actual traffic from actual people. If that is something that you want to do, if you have a video production company or your diving hard into video marketing, not only in video SEO but video marketing overall, Video PowerHouse can also help you in getting the word out there. Getting more subscribers, getting more people onto your list, etc. I think we guys are mostly and SEO-based community, but the way that Video PowerHouse is being built is that it goes beyond that in the sense that it will help you rank in your videos, but it will also help you in getting more reviews, clicks, etc. These in turn will help you rank higher. It's kind of a win/win situation.
Again, a 30 second scripted video would work, but you'd have to script it out correctly. It would be up to you to do the scripting for that for it to be done right. What we use is Vero. Vero was a service. It was like an online app that you could use to create instream ads, and they also have targeting tools in there and list building tools and all of that. Personally, I like Justin Sardi's Tube Sift program better for my targeting. I use that for building placement lists and stuff like that, but for creating the instream ads, I like to use Vito because Vito I can use different types of templates like instream ad templates. Then just customize the templates with my own add copy, my own ad text, and calls to action and that sort of thing. It produces the video in about 15 or 20 minutes once you're done. It only takes a couple of minutes to set it up.
The hardest part about setting up a video inside a V-roll is writing the ad copy. You get five lines of text, and that's where I always slow way down because I've got to think about my ad copy. They're short little lines. You only get like 40 characters or whatever per line in this five lines of text. You've got to be very syntactic with your ad copy. Once you've produced the video or clicked submit, it will render the video for you in about 15 or 20 minutes, and then you can upload it to your channel, and your off to the races.
If you start to get a lot of traction from a particular instream video, then I would recommend going out and spending some money on turning that ad into more of like a better type of video. You know instream ad is supposed to be just the text type, because if you've got something that an offer that's converting that sort of thing, then you want to start split testing the ads themselves, and trying to get your conversions us. That is what I would suggest is starting off with with V-Roll. They have different subscription levels, guys. However, if you're going to be doing instream ad stuff, it's a great service for that. I've been using V-Roll for about two years now.
Marco: I'm simplifying, but seriously. Do one that's branded. Don, I think you were in on the webinar that we did where we talked about navigational searches into the drive stack. We talked about that. If you weren't there, you should have been there. Then you can do multiple stacks for different keywords, except you can't do them in the same drive folder. Google does not like that. They will throttle it. You can't run it. You won't be able to do anything, so when you do that, think of Silo where each new drive stack and each new persona will do a set of keywords under that same silo if that makes sense. Then you can just daisy chain everything where relevance will carry through. They're employees of the company and they can all talk about the different sectors of the company. That's how I would approach this, but definitely both.
Bradley: All right, I'm going to try to get through these next three quickly. These three posts. Then we're going to wrap it up, buys. By the way, the IFTTT SEO Academy Update webinar number seven is coming up in about eight minutes. For those of you that are in IFTTT SEO, if you don't know how to get to the events page, go to the Facebook group. Click on the events tab, and the link for the Google event is in that events tab in Facebook. Just click on that, and you can join the webinar. Again, that starts in about seven or eight minutes.
In other words, it's almost like it's been demoted, and I'm not sure how to bring that back other than having some successful ads with some higher quality scores and over time, it will pull it back up. However, if you're not getting impressions to begin with at all … One thing I'm testing right now for improving ad quality score is adding content to landing pages. In Local Kingpin, some of the landing pages were very, very simple. I've been doing a lot of studying and reading and testing over the last few weeks, and I'm seeing some better results with adding additional content to the landing pages. Obviously, that is something you might want to look into. I'm assuming that you've already tried that, Scott, but in case you haven't, maybe adding some relevant keyword relevant content to the landing pages which should bring your ad quality score up a little bit.
Other than that, I don't know what else to tell you other than to try and possibly set up another AdWords account under a different persona or something, and set up the same … I know it's a pain in the ass, but it would require all of that set up, but setting up some ads underneath the new account to see if you start getting impressions immediately. That would prove to you that they other account has just been basically sandboxed if that makes sense. Not I don't know if that is the case, I'm just saying that would be through the process of elimination. That's what I would be doing is testing out a few different … That's what I do now with AdWords, guys. If something's not working, I just test other stuff. Just like SEO. Just test stuff. The only difference is that with AdWords is that I'm spending more money on testing. Does that make sense?
It's the same things, guys. Just set up another account and do it through your own account. Set up an ad for the client through your own account just to see if you can get some impressions. You've proven that that one add account is bad. It's just a no good account. Then you can set up a brand new account for the client all over again, and that would solve your problem. Don't know if that's the problem, but that would be one way to test it. Oh, and Scott, remember. Bring this stuff up in Master Mind and Master Class. If you want to go big and do it a little bit deeper, because obviously, I can't get into it too much in Hump Day Hangouts.
A plugin like that, you can use your affiliate link as a redirect link over to his site, and you can track all of your clicks. Track all of your traffic through that link. You can also do it without a plugin by using Google analytics and using what they call UTM. Link tracking and stuff, and you can do that within Analytics, too. There are multiple ways that you can track how much traffic you're sending to him without having to do anything expensive or elaborate.
Adam: Yeah, and I was going to say, too. If you sending them to a landing page and not just the homepage, depending on what his CRM is, you could have him duplicate the landing pages and send them somewhere unique that other traffic won't go.
Bradley: Yeah, and then you could put remarketing pixels and stuff on that page, too, by the way. Last thing. I just want to cover this very quickly because I know that we're out of time, but Wayne Clayton posted, “Almost two million views even outside my area, as seen with Local Tree-pros and USA health style. If you are not working to be a Google local guide, why not?” Wayne, as awesome. He is one of our MasterMind Members and he has got his Google local guides profile up to a level five. He's doing some really cool stuff because he is a Google local guide level five.
We've talked about this in the MasterMind , and probably in the Master Class a little bit, too guys. Go look into it. Right there is the link. I saw it on here somewhere for the local guides link. Right here. Greg Dreyburg posted, “The Google local guides benefits”. Guys, go click on that link. Get signed up. If you're doing any local stuff at all, you need to start building up your profile. Just every single day, try to add another review or comment or ad. Contribute to the local guides' program and over a six month's period, you'll get up to a level five or so. You've got to work at it. It takes time. There is a lot of work, but if you do it, you can get to a level five, and it unlocks a lot of benefits and gives your profile a lot of power as a local consultant.
Adam: I'm waiting for this course to come out.
Bradley: Yeah, I know. Him and I have a meeting next week or the week after. I can't remember to talk about it.
Adam: That's not what I was expecting.
Bradley: All right, guys. We'll see IFTTT SEO academy members in about two or three minutes. Everyone else, happy Thanksgiving. We'll see you guys next week.
Hernan: Bye, bye.
Adam: Thanks guys.
Chris: Bye everyone.
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