Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 117

By April

YouTube video

Click on the video above to watch Episode 117 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Hello, Bradley. All right.

Bradley: Hi, Hernan.

Hernan: Hey, everyone.

Adam: Hey, everybody. Welcome to episode 117 of Semantic Mastery Hump Day Hangouts. Today is the first of February. We've got almost the whole crew here. Chris is out in the Alps I believe doing fun things. Yes. Doing fancy things. I think he's out snowboarding. He's taking some well deserved time off, but we're holding down the fort so let's go around and say hi to everybody. Let's start. Marco, how's it going?

Marco: What's up man?

Adam: What's the weather Marco?

Marco: Warm and sunny. Warm and sunny until May. Sorry for you guys wearing all those sweaters and hats and all that stuff, but it is how it is. You got to pay the price for the life you live. We deal with volcanoes, a few earthquakes. On the upside, it's always warm and sunny.

Adam: Fair enough. Fair enough. Hernan, how's it going?

Hernan: Hey, everyone. Hey, it's really, really good to be here. I'm super excited. Still getting use to this platform, but I think it's growing up on me. Looking good.

Adam: All right. Bradley, how's it going man?

Bradley: Good and happy to be here.

Adam: Good deal. All right. Well, we're going to get into it pretty quick. Real quick I wanted to say a couple of this. Wanted to let everybody know that Video Powerhouse is expanding. I know we mentioned it a couple times. We are going to have a launch later in the month. We've been keeping kind of quiet about it, but it's been growing and it is freaking awesome. I'm going to leave it at that. I'll drop the link if you're interested in checking that out. There's going to be some closed off going off that. I'm just going to say many more sites at this point and there's a lot of cool features coming to it. If you're interested, by all means, please check it out. While I'm doing that, I think … Marco, have you been doing something? What's going on?

Marco: I've been jumping around the web looking at stuff, trying to see how much trouble like I'm trying to break the web guys. I'm having fun. I'm trying to break literally. I don't know of any of the work, but what's coming is I don't know. It's like taking a howitzer to a fistfight. You might be a good fighter, but when you got that big barrel facing you, it's not going to do you much good, right? No matter how good a fighter you are.

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Adam: Yeah. Don't bring a knife to the howitzer fight.

Marco: There you go. That's what I'm doing.

Bradley: You were calling it originally the Make Google Puke Project.

Marco: Yeah.

Bradley: MGPP.

Marco: It's gone beyond that.

Bradley: That's great.

Marco: I'm trying to make the web puke man.

Adam: Awesome. Awesome. Awesome.

Bradley: Well, give it hell Marco.

Marco: Yeah. That goes man. We're in the lab. We're having fun.

Adam: Also more information for people, stuff keeps going on. We're going to have some interesting stuff happening. I'll just leave it at that. Let's see. You guys got anything else or should we dive into it?

Bradley: Let's get into it. We got questions already.

Adam: All right. Let's go.

Bradley: All right. I'm going to grab the screen and whenever I do this, my audio drops so hang tight for a second guys. If somebody can confirm that you're seeing my screen now.

Adam: Great. Yes, we are seeing just the browser.

Which Among Ahrefs, Moz, Etc. Provides Accurate SEO And Ranking Data?

Bradley: Okay. That's good. That's fine. All right. Let me open it up a little bit. All right. Let's get into it. It looks like a Red Pulse comment here a minute ago. I guess Paul had a question attached to his wonderful comment about Mega-Ray last week that I missed apparently. I read the comment, but I apparently missed the question so I'll get to that in a second. Brian's up first. He says, “It seems that Ahrefs, Moz, et cetera, all have different ranking number. Which do you feel is the most accurate ranking site?” As far as you mean like what? Brian, I'm assuming that you mean like the metrics that they give you as far as for Moz it would be … Excuse me Moz. For Majestic it would be Trust Flow and Citation Flow. Is that what you mean?

Ahrefs and Moz have one of the ones that … It's been so long since I've used either Ahrefs or Moz, but they a is it trust factor or rank? What are the metrics for that, Hernan, that they assign to it? I'm not talking about Domain Authority and Page Authority, but they're like trust ratings.

Hernan: Yeah. They have MozRank.

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Bradley: MozRank. Okay. That's one of them.

Hernan: The MozRank and then they have a new kind of a spam metric or something like that that I've noticed and I came across it. It's still highly I would say inaccurate because I've gone through it and I throw completely spam domains and they came back lower than real money sites. That they have a lower threshold of spam signals if you would. They have these spam metrics, whatever, and then they have the MozRank which is another metric as well.

Bradley: As far as those, most of the time, Brian, and we've been talking about this for months if not more than that, those metrics really … I don't pay attention to those metrics anymore and I haven't for quite some time because they're all proprietary. Like Hernan just said, they're wildly inaccurate in my opinion. I've seen sites with terrible ratings ranked really, really well and then I've seen sites with great ratings ranked very poorly. I just don't trust those metrics anymore. I mean they're an indication … Like Trust Flow for example and Topical Trust Flow, it's something that we used for quite some time.

Prior to using that, we were using Moz's Domain Authority and Page Authority for quite some time as a way to identify or measure the strength of domains or links for that matter or pages instead of just domains. A lot of that stuff is not nearly as effective as it used to be because Google caught on to all of our manipulations that we would do with those, right? I'm not taking about us. I'm talking about us like SEOs in general. People would manipulate those numbers in such a way … Like I remember we used to do … I'm sure you guys have heard Domain Authority Stacking and that's something that we did that as well. We would manipulate Domain Authority and Page Authority. Doing all kinds of evil stuff. That worked for quite some time, about a year and a half.

That worked really, really well and then it started to stop working. It started to decline. Then we switched over to Trust Flow. We were manipulating Trust Flow metrics and that would work really, really well and then that started to decline. Then we started focusing more on Topical Trust Flow which is a measure of Topical Relevancy. That seem to work better than any of the other ones and we still focused on Topical Relevancy, but we don't use the Majestic metric as a measure of Topical Relevancy so much anymore. On a large broad scale, yes. If I'm going to be analyzing a list of domains for purchase, then I'll look at Topical Trust Flow as kind of just an idea of what the inbound links are for a particular domain, but then I'll still go in and analyze it individually, each domain individually, and look at the inbound link profile, look at the content, what the content of the site was, all that kind of stuff.

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Now I focus more on topical relevancy than I do on any one metric. That's what we teach at Semantic Mastery and we have been for many, many months now is to not focus so much on domain metrics or any of those proprietary metrics and focus more on relevancy. That can be done just with a quick review of the sites that you're trying to get links from if that make sense or domains that you're going to purchase. It's just a matter of looking at them and seeing what was the content about. Does this relate to something that I can use? How can I make it relate in some way that would be beneficial and pass relevancy, if that make sense. The only backlink analysis tool that I use and it's the only one I've been using for probably about two years now is Majestic.

I stopped using all the others. I know Ahrefs is good, but I just specifically stuck with Majestic when we stopped using Domain Authority and Page Authority metrics and we started focusing more into Trust Flow and Topical Trust Flow and I've just stuck with that one every since. Now that I don't really use any of those metrics in my analysis anymore, it doesn't really matter. I just keep the subscription to Majestic so that when I do have analysis, I have at least one tool available if that make sense. You guys want to add to that?

Hernan: Go ahead, Marco. Go ahead.

Marco: This was in a blog post that I did in December of 2015, right? The distance graph. It was the death of the PBN and then what you needed to do in order for your PBN not to die which is to find something with high trust, high authority, but not what Majestic and what do you call it, Moz tell you. Real authority, real trust and relevant to whatever it is that you're doing. If it's not relevant, then it's practically become useless. We've mentioned this before tons of times, it has those metrics that are out of this world, right? 60 to 80 Domain Authority and Trust Flow. When you're in that area, I mean if you can get something like that, you have the holy grail of links.

Otherwise, you just look for something that maybe has lower metrics, but is relevant to whatever it is that you're doing. You make sure that it's linked to something that's relevant and that's considered either a seat site or a seat sit. We did a whole webinar on seat sites and seat sets and iframes and everything that you could do to gain the system, but I guess nobody was paying attention unless you're in RYS Academy and making tons of money.

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Bradley: Yup.

Adam: Right.

Hernan: What I wanted to say real quick to add what you guys were saying is that I've been talking to Roman I think it was last week or the week before that. They were having great results. We're finding these kind of domains when they switch the focus from metrics into backlinks on history. They were finding maybe the metrics weren't that high, but the backlinks were like pure gold, backlinks from Wikipedia, backlinks from CNN, backlinks from those kind of things. Even you're using something like Bluechip backlinks or whatever, since we have our own … We're developing our own down for you PBN and down for you scrapes if you want.

On SERP Space I think that when we switch something super simple like the approach to scrape from quality of backlinks and quality of history and quality of domains, it goes way further and the competition is slower because again everyone else is looking metrics. Metrics are something … What we need to understanding is that metrics are third party tools. That's what's something that I want to say. The guys were finding really, really good domains just by switching the approach to this.

Bradley: Like you just mentioned, they're a third party or proprietary metrics guys so it's their best guess as to what Google is looking for. Granted they're educated guesses. I get that, but it's still proprietary. They don't work for Google. They don't have direct access to Google's metrics. It's what they determine, they think and from vast amounts of data. I get that, but again it's still proprietary. We stopped focusing on that and like Hernan mentioned, even like for the domains that we've been purchasing for our own stuff, as well as for scraping domains to be sold in SERP Space and that kind of stuff, we switched the focus over to looking at the inbound links guys. Here's the thing.

Even if you're using Bluechip Backlinks or whatever, a domain scraper, and you're scraping your own domains, typically everyone looks for the metrics, right? They're looking for trust phone numbers within a certain threshold or above a certain threshold and that kind of thing. That's great. I get that. You can find domains that have zero Trust Flow that have maybe five or six inbound links, but they're five or six inbound links from really relevant sources. That's more valuable to me. Even though the metric isn't there, the metric doesn't say that it's a very powerful domain to purchase.

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Because it has inbound links that are relative to what I'm going to be linking to from that domain, then obviously that's a good link for me or a good domain to purchase to use to build a link to whatever site that I want if that make sense because it's got the element inbound links. That to me is more important now than any metric. Good question there there Brian.

Will Semantic Mastery Offer Training On Megarray?

Next is Paul and this is the one I mentioned earlier. He says, “Last week Bradley read my comment, but didn't answer my question.” Sorry, Paul. I must have missed the question part of it. “My question last week was are you, Bradley, going to do training on how to use Megarray?” No, I'm not. The only reason why I'm saying no, Paul, is because there's training in Megarray.

As far as how to use the tool, it's for strategy and stuff. It's no different than strategy I would use for any other tool, like mass video tool. We've done various trainings over the years based on that. Mega-Ray is just a tool that can perform a particular function, several functions, but there are other tools out there that will do that as well. We've covered that a lot in various trainings. I don't plan on doing any specific training on Megarray. No. Basically guys it's the same thing. You can use it to poke, to find, to test keywords. You can also add your own. You can add themed networks which is what I recommend that you do so that you can mass publish videos to multiple networks.

You can use it for building backlinks and Paul, I know Paul you said you're already having really good results with not only ranking videos, but also ranking money sites with using the tool Megarray. It sounds like you already know what you're doing anyway.

How Can I Copy Content Off Of A Youtube Closed Captions (CC)?

Edward's up. He's got multiple questions here so let's run through them. “Hi, Bradley. How can I copy content off of YouTube creative commons?” Well, okay, I don't know what the terms of what the actual like proper terms of use are for that. I can tell you obviously if you use Firefox, you can download pretty much any video ever on the web. If you use Firefox, all you got to do is install a Firefox extension. There's many, many of them that will do that where you can just download a video.

You could do it that way. I don't know that that's proper use of creative comments. It's probably not, but that's certainly one way you can do it. The other thing you do is use the YouTube Editor. Go to YouTube.com/editor. Let's just show this real quick. You guys are seeing my screen, correct? To make sure.

Adam: Yup.

Marco: Yup.

Hernan: Yup.

Bradley: Go to YouTube.com/editor and then from here if you click on the CC for creative commons, you can search creative commons videos. Then if you find one like let's just say “Man on a Rowboat” is something that I wanted which I don't know why I would, but let's just say that I did, then you just drag it down and drop it into the editor. Then you can do that with multiple creative commons. You can splice videos together. You can mix and match. You can cut them. You can edit them. You can use the YouTube editor to do this. For example, if I pause this and I zoom in a little bit, you can see that it zooms the timeline out and then I can cut if I want. I can cut. I can cut pieces out. I can trim the front, trim the end. I can add audio.

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By clicking on audio, you can change tracks and use creative commons tracks or royalty free tracks which is … It's interesting because even some of the tracks in here sometimes though you'll use them and it'll be fine and then later on at some point down the road you end up getting a copyright claim or one of those yellow warning signs or whatever that will put an ad over top of your video and that kind of stuff. It's interesting that happens from time to time. You can add text. You can do all kinds of stuff with the YouTube Editor. I know that's legal as far as YouTube's concerned. It's not against the terms of service to use creative comments in the YouTube Editor.

It maybe against terms of service to downloading using your own editing software and then reupload, but again it's up to you as to how much risk you're willing to take. Using creative commons in YouTube Editor is a quick and easy way to slap some videos together. “Do you have any contact templates that I can use for new clients?” No, because I don't work on contracts. I never have. I don't want to say I never have, I have worked … Excuse me?

Marco: Can you hang on a second? If he's meaning get the closed caption content on his own videos, then he could just go to subtitles, right, CC, on his own video?

Bradley: Well, I read CC as creative commons. He's talking about closed captions? I don't know. Go ahead and finish answering Marco because that might have been what he was asking about.

Marco: Yeah. All you have to is in creator studio, in full on settings and then go to the subtitles and closed caption. Then what YouTube will do is it'll automatically give you the subtitles.

Bradley: Okay.

Marco: The closed caption. It'll do it for you.

Bradley: That's true. If you got to video manager … Let's just pick on real quick. I'll show them where to do that too. I was reading CC as creative commons. Maybe he was talking about closed captions though. Subtitles or CC guys. You see this? Click on that. Select video language. In this case it's going to be English. I'm going to say default for new uploads and click set language. Then where do you download them again? I forget.

Marco: Click on that green …

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Bradley: There you go.

Marco: I mean you have right there actions that you can download it.

Bradley: It's still loading. Hold on.

Marco: If you click on actions, you'll get a dropdown menu.

Bradley: Okay. There you go. Now you can download as either one of these files here or any one of these three file extensions. You guys see that? If you were talking about closed captions which again I must have misinterpreted or I may have misinterpreted the question, then yeah, do what Marco just said. Just go to a video, has to be your own video I think. I don't think you can download closed captions from somebody else's video, can you?

Marco: Yeah. You could always upload and keep it unpublished and do it all. It's not really ethical. I mean I'm not recommending that you do it. I'm saying that in a hypothetical world, this is what you could do.

Do You Have Any Contract Templates I Can Use For New SEO Clients?

Bradley: Wink wink. All right. “Do you have any contract templates that I can use for new clients?” No. Again, I've worked on contracts a few times with some really large clients because that's what they wanted. For the most part, I don't work with contracts. I never prefer to do it. I always would my pitch my services to prospects and say, “Look, I'm not going to lock you in a contract. If you're happy with the services that I'm providing, you should be happy to continue paying me. If you're not happy with the services provided, then you should be able to suspend services and we can part as friends or not as friends whichever you prefer.” That's how I've worked since the beginning of my career. That's how I prefer to do it. I don't like to work on contracts.

The only time I've ever worked on a contract is when the client required it and typically if it was a larger company, a larger business that I was doing services for that would cause 1,500 or $2,000 plus per month if that make sense. A lot of the smaller clients that I work for or do work for are typically $1,500 or less per month. For that, I just do a month to month.

How Do You Assign Someone As Google Page Manager?

“If a client has no clue how or where his Gmail account use for GMB, how can I get to be a manager?” Well, I know in Google My Business there is a way to request access. I don't have it off the top of my head. I usually have to dig around in Google My Business in order to find that. Essentially what you can do it you can go to a listing and then try … Again, I'd have to do some digging to figure it out.

I'm not going to do it on this live webinar. You have to play around inside of Google My Business and there should be an option at some point where it says … It'll give you the option to request transfer of ownership for the site. The only thing that you can do or excuse me, for the listing. The only thing you can do then is send that request and hope that somebody replies. I can tell you right now. I've had that happen probably about, I don't know, eight or 10 times over the course of my career where I've taken on a new client and somebody had set up the GMB locations page for them. They don't know who did it, so nobody had access. I have tried on all eight to 10 occasions to request a transfer of ownership through that method that I just described.

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I had been unsuccessful on 100% of the attempts. I have never had it transferred. Nobody's even ever replied to me. Usually what happens is as I will end up going in and contacting … I used to do it through v. I haven't done it for quite some time. If I could not get access to the Google My Business page, I would close it like basically say that that listing had been closed and then wait until it had been approved. Then go back in and start a new one all together. That can create a hell of a mess too. I've had that happen. I've had it happen where I've closed a listing or reported the listing's closed and then gone in. Once it had been taken out of maps, it never gets really taken out of maps. It just gets kind of like archived really.

When you go to create a new listing with the same information, it can end up causing some crazy like ghosting troubles. In other words, sometimes the old closed listing will popup. It can be quite a nightmare. I've dealt with that too, but that's sometimes the only way that I've been able to get access to it. Unfortunately, I can't give you any other advice on that. It's just really shitty that if somebody else can create an account and then not give anybody the details and then you're stuck, what do you do? What does the business owner do? You guys have any suggestions for that?

Hernan: No, I tried it once or twice as well Bradley and I didn't have any results as well.

Marco: Same here. I don't know what to advice because it's … It's impossible to get an answer. You can't get an answer, how can you move on?

Bradley: Other than just close the damn listing and start a new one, but again that can create some new problems on its own. I've got a limo service client that we've … When I first took over their SEO, it was five years ago now, it was right after I opened my agency actually in 2012. It's been five years and I've been doing work for them ever since. We had that issue. We had to close the listing because they had moved, but Google would not honor the updated request for the new address. It was an address, not the phone number. Google would not honor it. They wouldn't update it. Months I dealt with that and I wasn't able to get it fixed. Finally, I just closed the damn listing and I waited about two months for it to stop appearing all together in the maps results.

Then I went in and set up a new one. Six or eight months later, all of a sudden the new one stopped appearing in the maps and the old one started appearing again. Then we ended up going through like four months of troubleshooting with Google engineers, no kidding. It's just because Google's slow. They're like the federal government. They're just a huge big bureaucracy, right? They don't move very, very fast. It took them like four months to finally get that corrected. They admitted it was their fault and their engineers were working on it, but it took like four months. For four months that client was furious. He was furious and I don't blame him, but it certainly wasn't my fault. It was Google's fault, but Google doesn't move very fast for us little guys.

How Do You Track Success Of An SEO Project?

Unfortunately, I can't give you anymore help with that, Edward. Next, he says, “I've been giving new clients a trial period on my ability to rank. After six months, I give them an option to stop the year contract. I don't know how to track my success for them and prove they need me. What do you do?” First of all, I'd never agree to something like that. Second of all, since I don't work on contracts, it's not an issue for me. If after six months a client isn't happy with me, then usually we won't make it six months anyways. If they're not happy with me, they're going to be unhappy with me prior to that six months and they're going to say, “We don't need you anymore.” That doesn't happen very often, but sometimes it does. Go ahead.

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Hernan: I was about to ask Edward are you working six months for free?

Bradley: If so, that's crazy.

Hernan: Because I don't understand like your ability to rank because you could be better off building your own assets if you're not going to be charging anything for six months. I feel like you could be working on your own assets and nobody can fire you from that. You know what I mean?

Bradley: Sure.

Hernan: Unless you a, billing your own asset or you're getting some sort of partnership in the company, that could be fine. Six months you invest in the company, but you're investing in the company. Not even in term of money, but you're investing your work. I hope you're not doing that. If that's the case, then I would advise that you start thinking on building your own assets either a or b, you can say, “Okay. I can work six months for free, but you need to give me a partnership.” I think that would be a better approach in my opinion.

Marco: As far as tracking success, what you take to clients, you go into Google Analytics. You go into Google search console. You go and make sure you have an 800 number that you have it ringing to the clients so much so that you can track the calls. You get copied on any emails that the client gets. All of that information put together gives you … You have a lot of evidence on what your success is. Don't focus on rankings. If you're ranking focused, you're lost. You should be focused on success. This is what I've done. Correct. This is what I've done. These are the visitors that you're getting. These are the people that are filling out your contact form and calling you. I don't know how else.

You can freaking try me, but there's just no other way unless you're there to close the deal which you don't want to do that for your clients. They have to do something, right? As far as tracking, that's what I would do. They would have to go through my number where I can see the amount of calls going through. I would get copies of the contact form, how many times it's filled out. Maybe even the whatever you're using for email marketing. You can build the list there. That's how you track your success and that's what you present to the client.

How To Create RSS Feed For Any Website?

Bradley: There you go. Okay. The last part of the question. I'm kind of doing this while Marco and Hernan were answering. Somebody said, I guess he was asking about creating an RSS feed from any webpage. You can see why I have these bookmarks. Typically what I would do in your situation and I don't know if these will work for you Edward. I'm going to post them up here anyways. Let's see. These are RSS feed generators. I don't know if any of these will work for you. I haven't played with these in quite some time. However, typically when I'm looking for something like this guys, the only reason why I have these because I always bookmark stuff that maybe useful to me at some point in the future.

All I do is go to Google and search create RSS feed from webpage and just start clicking on links and seeing which one will end up working for you, Edward. I just shared three that hopefully will work, but I don't know if anyone of those will work. Honestly, if none of those work, all I would do to answer your question is go to Google and find it for you. Just go play around guys. When in doubt, use Google. It's funny how we as SEOs often times forget that sometimes the easiest way to find an answer is to Google it. If anybody's ever seen that “let me Google that for you” website, that's freaking funny. What is it? Let's see. LMGooglethatforyou.com. I think that's it. Yeah. I love this. I love this because it's like okay, create RSS feed.

Adam: Nice. Can you let someone Ask.com that for you and start using that?

Bradley: Create RSS feed from webpage is what I would do. Then you say get link and now watch. If I take this link and I shared this at the top of the event page, this is what it would look like. Go to Google. I'm not doing this. This is doing it. Create RSS feed from webpage. Google search. That's it. Was that so hard? Anyways, that's just being a jerk about it, but I like to do that occasionally when I've got somebody that ask me a question that could very easily be answered by googling it. Because it's like how long did it take you to type the question out and then wait for me to reply when you could answer it yourself. I'm not picking on you, Edward. I'm just making a joke. Okay? Next is Toby. I know that because I remember now.

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How Do You Setup A 3-Tier IFTTT Ring To Blast Web.20 & Other Nefarious Things To The Correct Rings?

“If you have a three tier IFTTT ring, how do you set it up to blast Web 2 and other nefarious things to the correct rings?” Well, I don't ever use three tiers, Toby, just because it's too much work to set up and too much maintenance. In case anything breaks down, there's a lot of … It's a logical chain, right? It's an if this, then that. It's a linear progress. If at any point one of those links in that chain breaks down, then everything downstream is going to be offline. It's not going to help you at all. Because of that, I never do three tier rings. If you're going to use three tier rings, that's fine. It's no different than using two tier rings in that you just take all of your profile URLs from each ring, your each network, IFTTT network, and just blast the shit out of them with links.

Preferably with contextual links to the IFTTT networks. Even at tier 3, I don't recommend like just pure spam at the network properties. I would still try to keep the first tier links clean. Somewhat clean. Make them contextual type links. Then you could throw kitchen sink spam behind that. I don't know if I should say this, but Marco's … Yeah. We're not revealing anything. Marco's in the lab right now testing a bunch of shit and he just told us today that he's noticing Google seeing even out to tier 4 now on backlinks. Is that correct, Marco?

Marco: Yeah. We've noticed that they're going out quite a bit, but it might have to do with the iframe. Might have to do that they're reaching out. Because it's being seen as a link, but all the others aren't. The initial link in what we call the slipstream is being revealed, but not the in-betweens. The in-betweens are iframe.

Bradley: That's interesting.

Marco: That iframe stack it's really interesting. Again, this is from all the testing that we're doing and that we've done before on iframe stack. I think the iframe stacks protect the destination anyway in the slipstream. Even you stack the iframes one after the other and you hid it with a link which we're using high trust and authority, please not in the way the Majestic and … Fuck them all in the way that we're using. We're teaching you what's right guys. We're teaching you what works. We're going to show you what works come August. That's what's happening inside that stream and the iframe actually protects the destination and they kind of cleans whatever is going into it. We're laundering …

Bradley: Laundering links.

Marco: I don't know if I gave way too much.

Bradley: Laundering links. Again Toby, just … I don't know whether you've got your own link building tools or if you're just going to hire that out. One thing that you could do is you could hire a link building package from SERP Space. Order a link building package from SERP Space and then just kind of analyze it once you get it delivered. If you've got your own tools, then you could always mimic that but that's what I would recommend is kind of look at your reports that you get after a link building package from SERP Space and kind of mimic that. I am not the spam expert because I hired somebody many years ago to run all the spam tools for me. I know Hernan's spam expert. Well, he's a spam tool expert although I don't think you use it nearly as much as you used to now Hernan, do you?

Hernan: Well, yeah, that will be a correct statement. I do mingle with spammers and I do have my own [inaudible 00:35:06] At some point I needed to … I would say I was running several dedicated servers at one point, but as usual you need to keep doing what the company needs you to do. At some point it was that. Then we decided to bring up our resident spammer. Basically now we're just strategizing with Marco and Derdia, our guy that's running all the GSA while I'm running PPC. Yeah, I definitely love that. I'm into projects that require some spam at some point so yeah, definitely.

How To Integrate A Persona Into An IFTTT Branded Network?

Bradley: Tom's up. Tom says, “Absolutely love Hump Day Hangouts and haven't missed an episode since I started watching. That deserves a plus one. For some reason probably overthinking, I'm having trouble wrapping my brain around the concept. I'm starting a two author blog, both pen names, and I'm trying to figure out the best way to structure IFTTT networks. I'm familiar with creating persona networks to separate identities from the brand, but I'm not sure how to integrate persona into the brand. Since I already have two Google accounts set up for the pen names, the persona accounts are already started. My thinking is to use one account to create a branded network and the corresponding persona network and then use the other Google account to set up the second persona network.

This would essentially result in a tier 1 branded network and two tier 1 person accounts.” Yeah, you can do that. Listen, here's the thing, if you have … That's fine guys. In fact, we talked about this. It might have been a Mastermind or something last week or one of the other webinars we did last week, but somebody was talking very similarly about having multiple authors. You can create an author feed from WordPress. Out of WordPress guys you can pretty much get an RSS feed for everything, categories, pages, authors. You can even probably get an RSS feed from individual posts I'm sure and tags even. I'm not sure about tags, but I know that you can get RSS feeds from categories and authors for instance.

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What I would say is for a setup like what you're describing here, Tom, that's not a bad idea. I always talk about only use one tier 1 network for a money site, but that's under most conditions which are going to be where somebody has a money site that they're constantly publishing content to from basically “one author.” I'm using air quotes now from whoever that author may be, the company themselves or individual authors on the blog, whatever. However in your situation, it does make sense to have a branded network for the blog and then have two persona base networks that are the authors and then feed the persona base networks with the RSS feed, the author feeds if that make sense.

The branded network will get all posts from the money site no matter who writes them, nobody who publishes them whether it's the company itself or individual authors so to speak. The branded network would get all posts. Then the IFTTT network for persona one and person two would be updated or fed content from the respective author feeds if that make sense. That's what I would do. Because then essentially you are using multiple tier 1 rings at that point, but they're segmented and categorized or compartmentalized in such a way that is not spammy in my opinion. Now I haven't tested that myself. However, I can't see that being a problem.

I'd like to hear your guys opinion on that as well, but I think that would work very, very well is to have the individual persona or author rings being fed with their author feeds only. What do you think? That was a cue. I hear crickets. Go ahead.

Hernan: Can you guys hear me? I don't know if this is live or not. Can you guys hear me?

Adam: Yeah, we can hear you now.

Hernan: Oh, okay. I was talking to the mic. I was just muted to say, “Hey, Bradley. I agree with you.” That's funny.

Adam: All that build up just for that. All right.

Bradley: We need to have the MP3 queued up for cricket sounds, like chirping crickets.

Adam: Right. I think it'll be funny.

Bradley: All right. Let's see. Let me just finish reading this. “Is there any issue with having two YouTube channels syndicate the same content?” I wouldn't do that. Well, you can do that with the same content across two channels, but I don't like to do that guys unless I'm using them for spam purposes only. If you've got a money channel that you're going to be using to associate it with this whole set up here that we're talking about, then I don't recommend taking the same content from one channel and republishing it on other channels as well. I don't like to do anything like that to my money sites guys or money channels for that matter. If it's a spam thing that you're doing specifically for spamming, then absolutely you can do that.

I'm not saying you can't do it with a money channel and then republish the same content to another channel. I just don't recommend it. That's all I'm saying. “Would it be better to one persona as a separate identity from the brand not linked to the money site?” No. Again, I think … Honestly, I haven't tested this, Tom. I can't give you 100% definitive answers, but I can tell you that it makes sense to have those individual author rings and have all of them linked back to the same source because it's all from the same … They're authors for that blog. It's naturally looking. It's logical. Guys, just think about it. Think about what looks natural and what do like some big sites do for example and big sites that have lots of authors.

Does Having 40 Posts Per Day Too Much For The IFTTT Network?

Well, the authors have their own feeds and they probably syndicate their own content to their own social media networks, right? That's all you're doing. All right. Kevin's up. “Hey, guys. Hope everyone has been doing well. I have a question about post per day and indexing. I'm thinking of doing 40 posts per day, wow, through plugins, but I would like to know if 40 per day is too much for IFTTT to pass use since Google doesn't. Index Web 2 is very fast.” Kevin, I wouldn't do 40 posts per day to any Web 2 networks honestly. Anytime I've gotten aggressive with posting especially with an automated posting app like IFTTT, many of the accounts get terminated. I would not recommend doing 40 posts per day.

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You can test it, but honestly, it's very likely that many of your Web 2's will get terminated. I don't recommend that. “Does Google crawl index the archive posts on Tumblr bloggers, et cetera?” Yes. Yeah. You may like the paginated posts. Yes, Google will crawl and sometimes index does. Now I'm not sure about Tumblr. Tumblr might have some no index parameters for the paginated pages. Essentially guys, an archive page is nothing other than index page, right? What I mean by that is it's like a blog category page or a tag page or something like that. It's the paginated so over post those … For example in WordPress, if you're using Yoast for WordPress SEO or anyone of the SEO plugins, in the options you can always say no index paginated pages or archive pages.

You can select that option. If you leave that option unselected, in other words, if you allow them to be indexed, then you'll notice if you do a site column operator on your sites that paginated pages or archive pages will index. Unless Tumblr has a no index parameter in the header for archive pages, I'm assuming that they do index. Let's see. “Also using the advance RSS direct for submission training in IFTTT. Would the directories would be able to handle my 40?” Yes. The directory use can handle 40 posts per day. Any RSS aggregators and directories can handle as much as you can throw at it. It's the Web 2's that won't. “Will Google be able to crawl an index on my posts that are on the directories?” Again, Google won't index posts from directories, Gavin.

Google can crawl links that are posted on directories and they may index the directory pages. Typically they don't, but they will crawl the links. Just remember, your posts that you … You really only care about it being indexed from your money site and in some of your Web 2's and even then that won't have to be indexed for them to still be … All right? Lastly, “If 40 per day is too much, what would be a maximize you suggest per day to pass use and get index regularly?” Again, the whole index thing issue I wouldn't worry about that, Gavin. Honestly, stop worrying about getting your Web 2 post index. Don't worry about that. As long as your money site posts is indexed, that's all you should really worry about. Use the IFTTT networks to syndicate.

Google will see the links. They may not submit them in the index or they might them put them in the supplemental index, but it doesn't matter because they still count those links. Hernan has done testing in the past with no index PBNs that have still passed used.

Hernan: Yup. Yeah. I was just about to say that, Bradley. Of course, you want … The ideal scenario is I would say a powerful relevant link that's indexed on Google. That will be the ideal backlink because you can get traffic and you get relevancy. You can get link juice. You can get traffic, et cetera. The point is that sometimes we mess with or we mistakenly say that a non-indexed website or a non-indexed backlink will not carry this link juice. It will not carry the same amount of link juice as an indexed website, but it will carry link juice. I've made tests. Of course, the best PBNs are the PBNs that got good backlinks as we have been talking a little bit earlier today. No index PBNs will be sub ideal, but they can move the needle nonetheless.

I see a lot of people here and on Facebook groups and some Skype chats that are saying that IFTTT Web 2's, they take forever to index and that's fine. As long as you're getting traffic, you're getting traction, you're getting more exposure, I wouldn't be so worried about getting those Web 2 indexed because again, if you're Twitting them … Marco goes in-depth on how to force feed Google index, et cetera, on our RYS Academy, but the point is that the whole idea of IFTTT is to automate things, to make things easier, to have like I would say 50% or 60 or 70% of your link juice, your link building tasks taken away from you and they'll automate it. If we start overthinking, we're defeating the purpose of IFTTT as a [inaudible 00:45:40]

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Again, 40 posts I wouldn't be worried about indexing so much, but I would be worried about the life span of the accounts.

Marco: I would add just one final thing. We've ranked stuff that isn't indexed. It gets indexed then it drops off the index, so both. We've ranked before it's been indexed and then we've ranked it after it's been indexed and drop out of the index. We've done both. Just because it's not indexed, doesn't mean that Google doesn't know it's there. It doesn't mean that Google isn't paying attention to it. People will tell you anything. People will tell you anything to get you to spend your money. We test. We go everyday in the lab. We're in there. We're testing everything. We're throwing everything we can at it just to see what happens. Just to mess around and see what happens. That's what we do.

It's our job so that we can come back and tell you, “Hey, guys. This is what's working,” and we can tell you it's working because we did it. Otherwise, why even be here? Please. Just pay attention to what we're telling, to what we're saying because we actually test this shit over and over and over again to make sure that what we deliver to you is the information that actually works.

Bradley: All right. I'm going to try to run through a few more before I get yelled at by Adam. Since I don't have a Masterclass or another webinar today after this, I'm going to run until 5:55 or 4:55, excuse me. Here comes the middle finger. All right. Last part of this, Kevin says … Well, excuse me, he asked about 40 per day if that's too much how many? I usually don't go any more than about 10 or 12 posts per day, but I don't start off with those either. I will ramp that up slowly. I might do two posts per day to start with and then over the course of about a month slowly increase it up to six, eight, 10 posts per day. Again, I do that as a slow progression so that you can allow your network sites and everything to basically age a bit or season as I like to call it.

I like to season them a bit before increasing it to that rate. If you do it slowly over time, it's going to look more natural than setting up a new network and then just blasting it with 10 or 12 posts a day. That will almost surely get your accounts terminated. Again, start off with one or two posts per day and then ramp it up slowly up until about 10 or 12 posts per day. If you want to be more aggressive, feel free to do so, but just be aware that you may lose your accounts.

Is It Safe To Drip Ping Your Money Site Feed Every Single Day Using Rank Feedr?

Next, one more question, “Rank feeder to drip ping your money site feed every single day or is it risky to ping a feed once a day like that?” No, it's not risky to ping a feed at all. The ping will not risk anything.

The worst thing that can happen by excessive pinging is the ping service will blacklist your IP. That's it. Literally that's it. You can't over ping anything guys. Pinging services will just start ignoring you essentially or ignoring a particular link request for pinging. That's it. You can't over ping something. There's really no need to continually ping stuff either. If you've got it set up to auto ping once a day, that's fine. It's not going to hurt anything. Kay says, “What's a frequency to publish on YouTube to syndicate on IFTTT network?” Very similar to the question that Kevin had about how many is too many. Remember guys, publishing videos to YouTube is the same thing as publishing blog posts because you're essentially going to syndicate to a network.

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It's not necessarily that YouTube itself that you need to worry about terminated although that can be a problem too, but it's the Web 2 properties you syndicate too that often causes the problem. When I do a lot of spam testing with YouTube, I try to like for example Hangout Millionaire or Video Marketing Blitz or Megarray or anyone of the tools that I've used to massive spam YouTube. Usually I try to stay at no more than five videos per day per channel. I've gotten away with as many as 15 videos per day per channel, but that can be a bit excessive and it can basically raise a red flag so I typically don't like to do more than five posts per day to any one YouTube Channel which in turn would post five times to the network in a day.

Again, in order to try save your network or to keep your network from being terminated or sites within your network from being terminated is start slowly and ramp it up. If you want to do five or 10 posts per day, it's okay but I wouldn't come right out of the shoot or right out of the gate doing that because it's very likely you'll get terminated. Greg, “When is the next IFTTT webinar?” It's not going to be next week, but it'll probably be the following week, Greg, which will be … What date would that be? The 15th. Yeah. February 15th. It's likely going to be February 15th. It will be notified in the IFTTT Facebook group when it's scheduled, okay? Let's see. Next. We're almost done guys. Just a minute. Thanks Wayne. Yeah. Sorry Edward.

I see that you're talking about closed captions now. Well, now you've learn how to also do creative commons. Greg says to qualify question on rank feeder, “If we want one page on our site to be correlated a certain authorities … To be correlated a certain authority site, can we create multiple RSS feeds that all have our one page, but importantly each feed has a different page from the one authority site as a static page?” Main question is, “If we can associating with the same authority site … Associating it with that same authority site over multiple feeds.” Not 100% sure on the question Greg, but creating RSS feeds and using the sticky posts or sticky item feature in rank feeder should not cause any problems because they're not direct links, guys. It's co-citation.

As far as I know, there is no spamming penalty for creating feeds and associating content from one particular site or even one particular post across multiple feeds. I don't see that as ever being a problem. I can't imagine it ever becoming a problem either. Because what would stop other people from adding your content feeds into their own feeds that they create? Like in FeedBurner or something like that. If that could be a spam problem, then couldn't we negative SEO people just by creating feeds? That's why I'm saying again it shouldn't be an issue, Greg. All right. Edward, by the way just so you know, Hernan, he wasn't doing it for free. It looks like he was charging 700 and going to 1,100.

Hernan: Okay. Okay. Okay. Yeah. Okay. Now I can breath.

Bradley: Much better. Yeah.

Hernan: Yeah. Much better. Much better.

Bradley: Edward says, “Should I start off with just one tier 1 that I buy from you for clients? I go to SERP Space.” Yeah, go to SERP Space. Check it out. I mean any tier 1 networks guys, we build links to all tier 1 networks. It's just the way it is because it makes them so much more powerful. Once the network's been built and once we primed the network with a few posts, then it gets sent over to our link building manager and he just builds the same exact package that you can purchase from SERP Space. I recommend every network that … Do it yourself if you've got your own tools. That's fine. You can buy it from us which makes it hands free and it's simple to do and it's effective. Blake says, “Could you please restate the iframe approach again?” Well, we're out of time.

We don't have time and Blake, we can't reveal much of that because that is specific to RYS Academy which is a closely guarded membership. You're more than welcome to join there and then you can get all the information you want. It'll be like drinking from a fire hose. Okay. Well, we are just about … Have I heard of PinDrill? No, I'm not sure what PinDrill is. It's probably a Pinterest software I'm assuming, but I don't do anything with Pinterest.

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Marco: That's Paul confirming that something that's not indexed will rank.

Bradley: Yup. We're not indexed, but they're ranking. Yup. All right, guys. Like I said, as far as this one thing, I just want to comment on this very quickly, about charging 700 and then going to 1,100 because the one part of that question that we didn't get to finish answering is as he says, “Is there some way to track progress,” so that when that six month period comes up and he wants to elevate the price to that higher amount, well, I wouldn't work on agreements like that. If I was going to work on an agreement, Edward, where I wanted to give them a trial period as opposed to just a flat out fee, then I would charge them for lead gen. Like in other words, I would charge the client for generating leads. Now I don't know if it's the type of … I'm assuming that the business needs leads.

I don't know of any businesses that doesn't, but what I would do is on a trial basis, I would say, “Okay. Look, let me generate some leads for your businesses and you can just purchase on a pay-per-lead basis and then if you're happy with the service, we can either continue it that way or we can go to a monthly service fee instead?” That's the way I would do it because … Again like you said, when the six month time comes up … Now if you're using good reporting software or if you've got monitoring maybe inbound links that have been build, content, ranking position, traffic, make sure you have analytics installed so that you can show traffic, that kind of stuff, then you could actually show them hard data and say, “This is what I've been able to do in six months.”

This should be able to show progression throughout the time that you were working on it provided you're tracking all that stuff which you should be if you're providing client services. One of the beautiful things about lead gen guys is you don't need to provide tracking services. You don't need to show anybody any data period other than producing phone calls. You have to show the number of calls and the number of web form submissions. That's it. You don't have to show them ranking. You don't have to show them reports of anything other than number of phone calls generated and number of web forms submitted. In my opinion, a lead gen model is a much, much better model because then you're not answering to anybody.

All you're doing is producing leads. Anyways, that's it. We're out of time guys. Appreciate everybody being here.

Adam: One sec real quick. Ken had a question, “Is local included in RYS Academy?

Bradley: Yes.

Adam: Awesome. Boom.

Bradley: Guys, are there any other questions?

Hernan: No, sorry. Tom said, “I really wanted to answer that one.”

Bradley: Okay. Cool. The RYS is really good for … Well, it's good for everything, but it's in … Local's included in there as well.

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Hernan: There's a full case study on local done by Bradley step-by-step over the shoulders, so yes.

Bradley: Yup. Okay guys. Well, thanks everybody for being here. There is no additional webinars this week that I know of. Is there guys? I don't think there is.

Adam: Yeah, I think this is it for this week.

Bradley: Okay. Cool. Then we'll see everybody next week. Thanks. See you all later. Bye.

Adam: Bye everybody.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 116

By April

YouTube video

Click on the video above to watch Episode 116 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Actually 00:00:01] live so hey, everybody. Welcome to Hump Day Hangouts. Today is the 25th of January 2017. I'm going to stop wiggling in my chair and stay still while I do this. I just wanted to welcome everybody to Episode 116. We got people all over the place right now. Today, sadly, you're just going to have to make [do 00:00:18] with the three of us.

Let's say hi real quick to everybody. Hernan, what's up, man?

Hernan: Hey, guys. Hey, everyone. The three of us, we're looking good. I think that we could start like a reality TV or something with these women [or gentling 00:00:31]. We're looking good. That will be fun. Anyways, I'm really excited to be here guys. Still getting used to these [webinar jump thing 00:00:39] but I think it's moving forward pretty nicely. Cool.

Adam: Bradley, how about yourself? How are things down in Virginia?

Bradley: Good. It's actually like 67 degrees today down here again. It's absolutely ridiculous. I don't understand what the hell is going on with the weather around here but it's nice, it's sunny. I'm not going to complain. It's just weird.

Adam: Yeah, [inaudible 00:00:58] we have like doing the weather update which I think is what we do now. It was like 50s over here at the weekend, blue skies, just beautiful. Then two days later, it was like 25 degrees and we got eight inches of snow and it's just like, “Okay. That's winter up here.”

Bradley: We should try to get Marco on because he's a vacationing [as we speak 00:01:15] and we should get them on a Speedo.

Adam: The weather is so good he can't even say how good it is live on Hump Day Hangouts [inaudible 00:01:23].

Male: Awesome.

Adam: We would lose our audience [quickly 00:01:28] [crosstalk 00:01:29]

Hernan: [crosstalk 00:01:29]

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Adam: I think Chris is a up in the mountain so he wasn't able to make it either. As far as announcements, I think, Bradley, you've got some stuff about master class. Right?

Bradley: Yeah. I think that's all we have. MasterClass is coming up at five o'clock guys, so in an hour. We had the local Kingpin update webinar last week and I announced the update, the second case study that we're going to be adding. Hernan and I are tag teaming a case study for local Kingpin. We're going to go over that briefly in master class today as well because master class and mastermind members are usually privy to our case studies as well. I just want to mention that we're going to be going over that briefly today based upon what we started in local Kingpin last week. I've got some stuff together and already started working and building that case study out so I'm going to share some of that today.

Then obviously we're going to get into the other case study that we've been working on now for a couple months really, the affiliate project for the ketogenic diet. It's working real, I mean, it's just crazy that the momentum that this project is picking up is just absolutely insane. I'm really, really excited about it and I'm going to be laying out what my plan is for really monetizing this in a unique way, something that I learned from Ben Adkins actually. I'm going to be sharing that today during the master class as well. Ir you guys are in the masterclass, make sure you attend. Otherwise, you have to catch it on the replay. If you're not in yet, you should join.

Adam: Definitely. Definitely check it out. I put the link in there. You can see that. If you're not in IFTTT SEO Academy V2, you might want to hop in there first but I'll post that link too. Also, which I guess we should mention then, if you do join the master class and you're not in neither, you get access to IFTTT SEO Academy.

Bradley: How did you guys switch, swap places. What the hell are you guys doing?

Adam: Are you serious?

Male: I don't know.

Hernan: I didn't touch anything.

Bradley: You guys [crosstalk 00:03:20] it's like you just transposed your positions on the screen for me.

Adam: It's just like moving around Bradley. Let's get into the questions.

Bradley: Let me grab the screen, make sure you guys can see. Give them access to that, just so you're aware of that. Can you guys see my screen all right?

Adam: Yeah, we're good.

Hernan: Yes, sir.

Measuring Competitiveness Level Of A Keyword For A Local Video Marketing Campaign

Bradley: Okay. Cool. Jay is up first. He says, “Hi. I'm looking to start local video marketing for local businesses. From your experience, how do you measure how competitive keyword is ranked for? Would a tool like Long Tail Pro which analyzes the top 10 keywords for links, Trust Flow, Citation Flow, and other metrics then give you a competitive score? And then I guess it gives you a competitive score. Would that be a good guide?” Not really, Jay. Not really for local.

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The reason I say that is because those tools are really going to be analyzing the results on the first page which are most likely going to be websites and so obviously they're different. It's really a whole different ballgame. It's a different animal. I mean, obviously, there's some similarities, there's some overlap but typically, and also it's going to depend on the keyword, Jay, because it's become more difficult to rank for local keywords. Not all of them. We've we've been noticing that it's been becoming more and more difficult for certain keywords and it's just going to depend on the keywords.

That's why there are a ton of different poking software out there or programs that will actually go out and test various keywords by uploading these real short little spam videos to a channel for various keywords. Then they'll go out and track the rankings of those videos when they initially index and find out where they're located. If you could find some videos that were just uploaded to a channel that are on page one or close to page one, even page two somewhere, obviously, then those are typically videos that you can or keywords that you can end up ranking for so you'd end up deleting those poking videos as were just purely for testing purposes and then go out and create a good video, one that's optimized for conversions or strong call-to-action, all that kind of stuff and then do your normal SEO work on it and you should be able to rank for those.

Now, again, even those poking software don't guarantee that you're going to rank for those keywords but they just give you an indication or an idea of which keywords are going to be more likely to rank on page one, if that makes sense. In all reality, there's nothing that I can say that's going to help you with this other than telling you to just test and that's the only thing that you can do for video, guys, especially for really any keyword, but for local is you got to test variations of your target keyword to find the ones that are likely to rank on page one because some keywords are just too broad or they're not keywords that videos are going to show for.

I know I fought that and I'm sure many of the people that watch our Hump Day Hangouts have seen or experienced the same thing. We've gone after a particular local term and out of sheer brute force I've been able to rank it because I was determined to, no matter what, get the video ranked. Sometimes, like I'm what I'm trying to say is some of those, the local keywords are just … Google does not like placing a video for that keyword and so you can still jam it to page one with a lot of effort and a lot of work but it usually doesn't stick anyways. Even if you get it to page one, it's typically not going to stick and so it's not worth the effort.

What I've learned over the last couple years especially is to not waste my time trying to force videos for local keywords that are too difficult. That's why I mentioned, use something like a poking software and test several variations of your keywords and then go after the ones that are going to be much easier to rank that you have a much greater chance of ranking on page one. Don't even worry about the real competitive ones.

Unless it's absolutely critical to your campaign in which case I would go after the longer tail easier ones anyways and then set up a YouTube silo and put your top level term the one that's the most competitive that's going to be the most difficult to rank at the top of the silo and then use all the internal linking patterns that we discussed in YouTube silo Academy to help with that. Because then all your longer tail videos, the the videos targeting longer tail keywords, are going to help reinforce that silo and that keyword team. That will help you to rank that more competitive word but always start with the stuff that's going to generate some results for you the quickest and the easiest because that'll give you the motivation to continue on especially if it starts to actually generate calls or leads, in this case, with local stuff I'm assuming you're trying to generate leads.

If you can get and this is like, for example, when talking with potential clients and they say, “Well, I wanna rank for this keyword.” I tell them, “Okay. Well, that's great.” Most likely, we're not going to be able to rank for that keyword, here are some alternatives. Let me explain, if we can rank you for these three keywords that will get you some traffic now or we could attempt to rank for this one keyword that you want and it could take three months with no guarantee that it's going to rank at all, which would you prefer? Typically, a savvy business owner is going to say, “Okay. I see your point. Let's go with the three that can generate traffic now, if that makes sense.” It's really just about how you position it.

Again, I wish I could tell you, “Yes, you could use some tools that are going to tell you.” The only tools that I use for that now or it's just I test by poking using one of the various tools that do it. There's a bunch of them that do it. Peter Drew has one, Live Rank Sniper, Abs has one, Video Marketing Blitz. We just did a webinar for Megarray about two weeks ago. That's a great, great tool. You can use that. There's another one by Jeffrey Evans called a Video Instant Prospector I think or something like that, Buddy VIP. That's another one. There's a bunch of them out there. Just find one, pick one, and test that way.

Do you guys want to add to that at all?

Hernan: No. I think that you made a great job explaining the methods that we are using, mostly not to this time because it's all about the risk-reward, the work-reward ratio that we are trying to use. Some people are just trying to rank themselves for, I don't know, cheap flights or cheap credit cards. At the end of the day, it's not as more [bit 00:10:00] smart business decision because you need to factor in the resources that you will be investing to get to that point. Build up from there, gather up some money resources, and then you can run for the really competitive keywords with back links, with anything else.

Bradley: As far as, Jay, the different methods that you point out here in this little list, yeah, these are all things that I recommend doing. I can't say that, yes, all of these are going to help, if you use all these you're going to rank for your keyword. I can't tell you that because, again, it's just some keywords that you may not be able to rank for at all, period, no matter what you do. Then there are some that you may be able to rank for but they won't stick. Again, it's every single keyword is going to be a case in itself. It's unique so there's no way for me to be able to say that. However, these are all extremely good methods that you should be using in my opinion. It's not just because it's our products. It's because it works.

This Stuff Works
YouTube siloing, that's absolutely critical in my opinion for ranking videos now and it's so easy to do. There's really no reason you shouldn't be using YouTube silos. Channel optimization, that's default. You should be doing that and video optimization as well. Same thing with IFTTT network. That's just a default, standard operating procedure. Then video powerhouse? Yes, that's an add-on service but it's powerful and it's becoming more powerful by the day.

Persona Networks On Branded Network Blogs

Mark's up next. He says, “All these ways of saying hi, have you ever put all persona networks on just the branded network before? What I mean is, instead of five two-tier networks putting all personas on just the branded network blogs. I'm building a large [network 00:11:46].” I'm trying to visualize what he's asking here, guys, in my head so forgive me if my reading is broken. “I am building a larger network for the home services niche and we'll be using it for blog post syndication for multiple sites. I'll be using related content feeds in the personas and we'll be using a lot of them blogs videos, [Pintereses 00:12:02], Pinterest images, etc. I want a strong network so I can syndicate my maps as well as blog post but I will be sprinkling them through. We're not putting the blog posts through all networks, just blog it here and there is, uh, is this pointless or have you tried something similar before?”

Okay, Mark. In my mind, I can't picture the setup here as to what it is that you're asking unfortunately so I can't really give you a advice either way on this because I just don't understand what you're saying. Do you want to put all the networks on the branded network? I don't quite understand what you're saying. If you could clarify your question, I'd be happy to answer it. For whatever reason we don't get to it today, just post it in one of our Facebook groups or Google Plus groups and I'll jump in and answer it because I would like to answer this question for you but I'm not sure what the setup, the configuration here that you're describing. I just can't visualize it.

Hernan: Right. If I can add to this, Bradley, I had [last 00:12:57] part of a blog ones that they have the main branded syndication network and they have the main branded syndication networks but all of these personas they were contributors or authors to the blog. You had, so [today 00:13:13] we have their own editor or her own, I don't know, whatever.

Bradley: Author profile.

Hernan: Contributor. Author profile, yeah, that's right. They will blog for the blog. They were all personas and each of those personas will have their own articles syndicated out to their each own individual networks. Does that make sense?

Bradley: That does make sense, yeah.

Hernan: The point is you will have all of these personas contributing to the same network but, on the other hand, each persona will have their own network which only their articles would be syndicated out. That's easily done with the slash author slash the name of the author slash RSS or slash feed. You can get [a feed 00:13:55] pretty much out of anything from WordPress. That [way 00:13:59] we have been doing. The reality is that, I don't think it was worth the effort, completely honest, because I mean we had a ton of extra work for these little networks because we had to manage them all and we have to build links to them all so the results like they didn't [were 00:14:21] up to the effort that was implied on building all of those networks. If that's something that helps you out, Mark. If not, you can do what Bradley said and repost your question on our various three Facebook groups or whatever.

This Stuff Works
Bradley: Again, I like simplicity, guys. I learned over the years now to not overcomplicate stuff. Mark, I'm not saying you are but I like to try to keep things as simple as possible. Maybe what you're referring to here is trying to simplify something that you think is complicated and that may be the case. Again, without me understanding exactly the configuration that you're trying to describe here, I can't give you advice specifically on this but I can say try to keep stuff simple as much as possible. Only add complication when necessary or complexity when necessary because, otherwise, projects can snowball out of control very, very quickly. I don't just mean snowball out of control with the amount of work but the amount of time, the amount of effort. The more complex they are, the more likely things are to go wrong and so my point is to just try to keep things as simple as possible.

Again, I'm not stating, Mark, that you aren't. I'm just saying for everybody's benefit because I know we oftentimes and I mentioned this before but people will send us a support ticket with this really elaborate graphic that they took four hours to create with all these silos and sub-silos and all these internal linking structures and everything is drawn out and they do beautiful work on these graphics that you know took them a day or two literally to create this graphic and send it in and say, “What do you think of this silo setup? Do you think this will work.”

I usually take the wind right out of their sale because I say, “That's way too complex. It's a carpet-cleaning site for a small town. Are you kidding?” You could have a flat site. You don't even need silo structure for that. Again, it's just a matter of trying to keep things as simple as possible. I think that comes with experience but I'm trying to prevent some of you guys from going through overcomplicating stuff. I know, especially in the SEO industry, we often want to overcomplicate things. For a lot of local stuff, you don't need to do that anyways unless you're in a really, really competitive market.

Best Practices When Using Serpspace Maps Powerhouse Service For Client Sites

All right. We're going to keep moving. Rogers got three in a row. We typically don't like that. Let's see. [inaudible 00:16:43] Looks like multiple questions per question or per submission so we might have to skip over a couple and come back to them, Roger, because typically we don't want to monopolize time. “Can you talk about the best practices for using Serp Space Maps Powerhouse Service?” I'm not going to comment on that yet. If Marco was here, Hernan or Adam, if you guys want to take a stab at that, I'd be happy to hear it.

Hernan: Yep.

Bradley: [crosstalk 00:17:08] [that to 00:17:09] Marco.

Hernan: Yeah. I would say that from listening to [Markham 00:17:15] from knowing what he's developing, I would say that, first, you need to have your maps on point since you have everything optimized on your side of things before submitting the Maps Powerhouse, before submitting your maps to be boosted and embedded. Have in mind that maps can be embedded as an iframe and iframe passes a ton of juice. We are using the same approach as we are with Video Power House. Have that in mind but, again, if you do not have like [appropriate 00:17:48] silo map or [appropriate 00:17:49] silo video, it won't work that well. That would be one of the best practices.

This Stuff Works
The other thing that you need to have in mind is that your questions really resembles what Jay asked because, on some cases, you need to be poking to see if your website will be able or if your maps, rather, will be able to rank on the [3-pack 00:18:11] or the organic search engines or the organic rankings. Have that in mind. I think the answer that we gave to Jay really applies to this because, at the end of the day, we are talking about [3-pack 00:18:20] but we're also talking about embedding iframes. That's basically what's changing.

Bradley: He says, “Should these be used for clients?” I say yeah, you can, Roger. He says, “If so, how embeds should you create for client's site before it gets spammy?” Think of it this way. It's an iframe. It's a Google property iframe. All we're doing is syndicating Google properties to as many places as you want so it's not a spam signal. It's the same as syndicating YouTube videos, guys. It's an iframe owned by Google. Syndicating maps and map embed is not a spam signal for the website, the money site, if that makes sense, at least it's not now.

I'm not saying that that's going to always be forever that way. As it stands today, it's not a spam signal. You can, as many credits as you have in Serp Space, that's how many you can do before it gets spammy. You have unlimited credits. You can do unlimited embeds before it gets spammy. If you only got a thousand credits, then it's a thousand credits before it gets spammy. Does that make sense?

Keyword Relevancy

Number two, “Should you populate the keyword relevancy edition with as many relevant keywords as possible?” Again, I'd rather have Marco comment on that. That is not my area of expertise but he's not here today, Roger. We could answer that probably in a support ticket though. That would be something that we could probably answer in a support ticket for you. I'm sorry, guys. I'm not completely up to speed on the maps embed system yet so forgive me.

Secondary Embeds

“Please explain the use of secondary embeds. What are the benefits? How do you use them? How much should you use them?” Secondary embeds are all the networks that had been created. They're all themed, they're aged. [Daddy 00:20:01] has been working on it. We've got over 500,000 [Web2's 00:20:03] now in various categories that are all themed and being posted to on a regular basis. By the end of February, the end of next month, our team is planning on having over a million [Web2's 00:20:14]. That's the goal. Those are really, really powerful. That's why they're expensive because, as far as the credit usage, but they are really powerful. That's something that I don't recommend unless you absolutely need it. Just go with standard tier one embeds to begin with. See what kind of results you get. If you need additional push, then you can come back and order a secondary embeds.

Hernan: What I wanted to say also to Roger and to all of the guys listening to this is that please don't come and ask us, “How many links I need to get to page one? Or how many embeds I need to, you know, try and come to [3-pack 00:20:48]?” It's impossible for us to say that. It's like literally there's no way we can tell you guys how many embeds you get. Whoever tries to do that, it smells fishy. You should just have that in mind. You need to be approached of tests like don't do [not 00:21:08] all at once, Roger? My suggestion and Bradley's suggestion and the guys is that, just to look a handful of embeds. Do 500. I don't know. Do a thousand and then see. Then do another thousand and then see how it looks. Then you test and test.

That will allow you two things. Number one, see if you're embeds and if your techniques are working because you're giving the time buffer for them to work which is super important, number one. Number two, it will save you credits and credits mean money so you will be actually saving money and time by doing this. Number three, you don't get over that which is I think one of the main concerns, like how much is too much? You never get over that because once you rank, you rank. Boom. Why do you need more embeds if you're a ranked. You know what I mean?

Bradley: That's right.

Hernan: Take it step-by-step, Roger. That would be my approach to it. This has been our advice for everyone doing like IFTTT networks. Some people want to do a gazillion IFTTT networks and we say, “Okay. Let's start with that, with one?” Take it slowly. Again, we cannot tell you how much is too much. You need to do the test.

Bradley: Do the bare minimum. Do the bare minimum required to get results, guys. As Hernan said, when I go in and I order a map embed or a video embed, from Video Power House, either one, I usually start off with around 50 embeds and then I wait. I wait for a week or two and see what kind of results I get from that. If I need to, I'll go in and order a second one. Now, those of you that are in a real hurry, which I know most SEOs are, you can go with more.

This Stuff Works
That's fine. My point is if I can end up getting results from only 50 embeds, why would I want to spend 200 credits or 200 embeds if I could do it with 50? Not only that but if I do 50 and I get some results and it starts to slip a little bit, I can do another 50 instead of blowing my load all at one time so to speak. You know I mean? That's the way I do it and that's how I've been doing it. Same thing with videos and maps, pretty much one and the same when it comes to that sort of strategy.

Next, we're going to try to run through these very quickly and the only reason why I'm going to actually answer all these questions, Roger, is because they're about our services. This would be a beneficial to others that may have similar to questions. Otherwise, this is a lot of damn questions in three posts.

Best Practices In Using IFTTT Networks Service In Serp Space For Client Sites

“Can you talk about best practices [prior to 00:23:43] IFTTT networks in the Serp Space marketplace for client sites? Number one, should you use them for client sites?” Yes, you should be using branded networks for absolutely everything online in my opinion. [Markham 00:23:54] makes a joke. If his dog sits around, sits still long enough, he gets an IFTTT ring around his neck. I get that because if any sort of websites, properties, money sites, money channels, they should have branded networks. That's part of the Semantic Web so, yes, you should use them on client sites.

“What would you do for a second, et cetera? Uh, how much would you do and how often?” All of this is explained in the IFTTT training. I'm pretty sure it's explained when you order networks too but at least when we deliver a network, we have a series of videos that explains what's best practices and what you should do next, that sort of thing. A bit quickly [inaudible 00:24:27] if you create or build a network or buy a network from us, either one, whichever way you get them, once you have a network, start publishing content from whatever you're using to produce the content. If it's WordPress, start publishing posts to your blog. If it's YouTube, start uploading or live streaming videos.

Once your network is done, start publishing content. Once you start doing that, you start priming your network with posts and it starts to theme the network through the post or the content that you're syndicating. Then I always recommend sending the network over to getting links built to it. We have an IFTTT link building boosting service or you can use your own tools. It's fine. If you have link building tools, that's fine. Use your own link building tools. Point is we usually end up building links to that and then just continue posting content.

If you need additional links because you need an additional boost, then [get and 00:25:23] order additional links but just do things slowly one step at a time like what Hernan just said. Get the network created, start publishing content, get links built to it. If you need more after sometime, continue publishing content. The number one most important factor, guys, for your networks to work is to continually publish content. Then if you need additional work or additional push, then you can add, build additional links to them as well as do other things like order done for you drive stacks or do build your own drive stacks, whatever, but they're very labor-intensive just like network so it's better just to hire it out.

DFY RYS Folder Stack

That leads us to this last part of Roger's questions about DFY or Done For You RYS Folder Stacks, “Does this still work?” It works better now than it did when we first launched the service and I mean that. It's freaking fabulous what it does. Maybe walk us through the order form. I'm not going to do that. It would take too long. “Do you just need one stack for a client site or should you create more than one?” Start with one, Roger. If you get results, then you don't need anymore.

This Stuff Works
“When does it become too spammy?” They're Google Drive files, guys. They're not spammy. At least, not yet. I mean, yeah, they're spammy but Google doesn't think of them as spammy yet. They're Google Drive files, so you're linking from Google to your own properties. “Is the stack created under the client's account? No. Typically, the stacks are going to be created under persona count but you can assign the client as a manager and you can transfer ownership of all the files and folders to the client. When you order the done-for-you services, we don't want your client's account information. We don't want it. In fact, we will reject the order if you send it. We will create under a persona account and then you can add your client's profile as a manager and you can even transfer ownership if you desire.

“Do you supply the content for the folder? Is that up to us?” There's really no content to supply. You supply some images and some keywords. That's it. That's all you need to do. Supply some images and graphics if you want them themed or branded well and some keywords. That's all you need to do. What needs to be done after stack is created. Build links to it. It's pretty much it.

“Are there any other ongoing tasks that need to be done?” Not really, not drive stacks. Like I said, if you still need additional push, if you didn't get where you want them to be from the stack itself, order links to it. Build links to the stack, all of the files in the stack to the main folder. There's so many URLs. It's ridiculous from drive files. It's just silly. If you need to, you can always order, you can start siloing with inside the stacks, guys. You can use drive folders to create silos. You can do all kinds of stuff inside drive and we teach all that in RYS Academy or you can purchase it from Serp Space.

Roger, again, one step at a time, buddy. Order just one at a time. That's all you should be doing, guys. Don't waste your money. Don't order three or four networks for one project. You don't need that, or three or four done-for-you drive stacks. You don't need that. Just do one at a time. See what kind of results you can get. I want to keep moving.

Passing Authority Into Silos When You Add Tier 1 On Each Subdomain And Tier 2 Stack On Top

Greg says, “Scenario: new client, 100 subdomains, uh, city subdomains. WordPress site is currently configured with Canonicals Passing Authority to the perfect siloed categories on root domain all ranking solid and top 10 and serves for medium to difficult keywords.” That sounds awesome, Greg. I'm going to plus one that, actually. That is an industrial-strength project there. I want to add T1 on each subdomain with tier two stack on top. That's going to be a lot of work, Greg.

“Suggestion on how best to pass authority in two silos with this configuration. Suggestion on anything else to root domain with stacks to subdomains. PS, you white guys need to get a tan.”

Hernan: Yes, we do.

Bradley: I mean, suggestion on best to pass authority in the silos, it doesn't seem like you need any suggestions because if you've got the canonicals all pointed from the subdomains sites pointed, so the economic canonicals are pointed to the categories, the categories on the root domain, from the subdomains. You're reinforcing so all the stuff that you do on the subdomains is basically pushing the credit back up to the category silo on the root site. I'm assuming that that's what you're trying to do is actually rank the root site and that seems like a great way to do it.

The only other thing that I would suggest maybe doing is besides just using canonicals is maybe create some physical links as well, some actual links from your subdomain sites up because that becomes very, very, very powerful as well. The canonicals are going to push basically credit but it doesn't push link equity. You still need an actual hyperlink for that.

I would play around with that, Greg. I wouldn't just all of a sudden go out and on a hundred subdomains go create a hundred links up to the category page. I wouldn't do that. What I would do is probably take a handful of them, select one category on the root domain to test with against the others or maybe select two so that you have you got two tests against the control, the control being all of your silos the way that they are configured now and then test a couple other internal linking strategies from the subdomains to the categories. That way you can test different configurations and see what kind of results.

This Stuff Works
If you get better results from one configuration than another, then repeat that configuration on another silo and see if you can repeat those results. If you can, then you're onto something. At least when you've got a project that big, it looks like you have plenty of opportunities to test different configurations.

It sounds like you got, that's pretty advanced project there, Greg. It's awesome. This is something we can get into, Greg, if you want on mastermind when we have mastermind tomorrow. We'd be happy even if you like you drew at them. I just talked about keeping things simple but this is a big project so that's different. For a big project if you have a graphic or diagram, don't spend from now until tomorrow at mastermind time creating a graphic, Greg. Don't do that. If you have a very simple diagram of what it is that you have or at least like maybe one or two silos out of this structure, if you could diagram that out, then we can play around with that tomorrow on mastermind. We'll dig into that a little bit deeper.

Go ahead, [Mark 00:31:50].

Hernan: Also, Greg, if you want to order the networks from Semantic Mastery [levels 00:31:54] now, we'll give you a [ball for it 00:31:56] because it's ton of work, man.

Making Profits With Google Suggested Keywords Having Low Search Volume

Bradley: Yeah, no shit. No kidding but we're going to charge you extra for the tan joke. “Hi, guys. I follow your Hump Day Hangouts for a few weeks now and I love your content. Thanks for the valuable info. I will plus one that.” Thank you for saying that. “I watched Bradley's keyword research videos recommended in the previous Hump Day Hangout in the info is great again. Thanks.”

You know what's crazy is that most keyword research videos were recorded three or four years ago and they're still relevant today which, it's insane because [I guess 00:32:28] there's certain principles that just don't change. Anybody that doesn't know what he's talking about, I set up a little affiliate funnel like two, maybe three years ago now. Three years ago now I think. I don't know. It's been a long time, it's been two years at least, keywordsuggest.co. It's free. It's an opt-in form. You opt in and it redirects you to or send you in the email the link to the training site and it's just keyword research stuff. If you guys are interested in that, go opt in, keywordsuggest.co.

“My question: When I use this approach for affiliate keyword research, the long tail keywords I found in the end with this process didn't really have any search [volume 00:33:06] showing up in Google keyword planner or very little, although they were extracted from Google Suggest. What's the point in going after such keywords if I can't get any draft from them or what am I missing here?”

Good question. What you're missing here is, guys remember, Google AdWords, the keyword planner, excuse me, the Google Keyword Planner is an AdWords tool. It is not an SEO tool. In order for a phrase, a search phrase to show up in Google Suggest, there has to be some history of people actually searching for that term. Does that make sense? Google will not suggest search queries that don't have a history of being searched for by actual people typing that full search query in. Google doesn't just arbitrarily select search queries for, excuse me, suggest search queries to people that start typing in. It goes based upon its own historical data. If it has a suggest or if Google suggests it, it means there's traffic there.

We've been saying that for two years now and that's why Power Suggest Pro is my absolute favorite keyword tool in the whole world. That's really what that affiliate, that keyword funnel is that I'm talking about now, guys. It's really to promote Power Suggest Pro. I talk about how you can use free tools for everything. Power Suggest Pro costs $57. It's a one-time purchase, no update costs, nothing, no subscription cost. It's probably the best keyword tool I've ever used in my life. I love it for SEO.

This Stuff Works
What I'm trying to say is in AdWords, guys, AdWords won't even let you bid on long search queries or search keyword phrases. It won't let you write. It will tell you that there's low search volume so it won't even display your ads or anything. I think it's anything over 10 words it'll tell you just flat out it won't but Power Suggest Pro will sometimes show you search or suggested phrases that are sometimes 10, 12, they're like almost an entire senate. That means people have searched for that before.

My point is is that you don't, if you go to AdWords keyword tool and you put post in suggested phrases you're going to get very, very little traffic results. It's not going to show any search volume. If at all, it'll be very, very little. That's fine because people that are bidding on keywords aren't usually bidding on long phrases. They're bidding on words within that phrase using various match types. Broad phrase, exact or modified broad, so they don't need to bid on that full phrase. They only need to bid on a couple, two, three keywords out of the phrase to get their ad to show.

My point is don't use the Google Keyword Planner for SEO terms. You can use it to give you ideas or it's for some maybe benchmark numbers but do not count on the Google Keyword Planner for actual bona fide genuine search volume for SEO because it's not. It's an AdWords thing. Suggested phrases are much better for SEO because you can optimize for those long phrases in blog posts. You can specifically address those long phrases. You will start to generate traffic from that and they're a hell of a lot less competitive too, by the way.

“So in other words, do you think it's possible to make profits with affiliate site to optimizing blog posts and pages for Google suggested type long tail keywords or am I just wasting my time?” Absolutely that is my suggestion is that you don't focus on the short tail keywords, at least not initially. If you build your silo structure properly within your site, those short keywords that show search volume so that the much broader shorter phrases. Those are going to be the top of your silos. You want to build your silos out and then you want to populate your silos with articles and blog posts that are targeting these long tail phrases and you will start generating traffic from those long tail phrases first. Over time, you will build authority and theme that silo. You'll reinforce the theme of the silo.

Eventually, if you continue to produce content and get traffic, you should end up ranking for your top level terms too. Does that make sense? Always go after the long tail stuff to get some results. Again, like I said, I don't know if you guys are seeing my full screen but Power Suggest, I'm just about to open it up right here. This is one of the simplest keyword tools [I work 00:37:27]. One of the reasons why I love this is because it's so simple. How many keyword tools are out there that you need a freaking degree to work? This one is you just punch in a keyword and you hit Go and it spits out a whole bunch of keyword phrases that are actually being searched for, whether the Keyword Planner shows it or not. Hopefully that helped.

Sending Links In Hebrew From An English Article To A Hebrew Website

[Asi 00:37:49] is up. He says, “I don't know where to start but I will try. I do SEO for a living in Israel but in Israel there are limited possibilities for building links. My first question is if there's a possible way to send links in Hebrew from an English article to a Hebrew website” Hernan, I'm going to let you answer this because you do the foreign language stuff. I don't.

Hernan: I'm trying to reread the question. In Israel, yeah. Links in Hebrew from an English article to a [inaudible 00:38:19]. Tier one should be English, yeah, definitely. Is there an advantage to send English link to a Hebrew website? That's a little experiment by Google. The reality is, [Asi 00:38:32] that we talked about this repeatedly when your Google or where your any company for that matter and when you need to invest your resources and by resources I mean AI, I don't know, linguistic, whatever you want to call it, of course, you will invest it on the bigger market which is Google.com.

That makes that the other languages, Spanish, for example, Portuguese, et cetera, I haven't worked in Hebrew but I think it will be pretty much the same as working in any other language or foreign language. Things become much easier in terms that the algorithm falls off, like it goes out of schedule if you would. All of the things that are being deployed right now in English will take approximately you could say one, maybe one year and a half to achieve the biggest languages. I'm not talking about Hebrew. I'm talking about like Spanish, for example, just a big language comparatively to do the people that use the language. I'm not saying here is less language but it's just the sheer amount of people that use that language to navigate online.

Yeah, definitely. My point is that you can use PBN in English as to tier one. You can turn a website that wasn't English into Hebrew and Google will not de-index it. PBNs in English have a big [problem 00:39:59] with this indentations. This is not the case with some other languages. I have PBNs in Norwegian, for example, that they have been around forever. They are fucking spammy. My point is that, yeah, go to town. You can go to town with tier one in English because I truly I understand your pain in terms of it's super hard to find language-related links in the same language. Not only that. If you start looking deeper like if you try finding, I don't know, niche-related links in Hebrew is going to be impossible. Yeah, go ahead.

This Stuff Works
Bradley: Thanks, Hernan. He says, “The second one I'm going to do SEO for a major one million searches a month word in English. Does aggregate SEO look spammy by Google and big keywords?” I don't follow that question, [Asi 00:40:55]. Sorry, buddy. I just don't understand what you're asking here. “Does RSS look spammy by Google and big keywords? Does aggregate RSS look spammy?” I'm not sure what you mean. If you can try to clarify that question for me, I'm sure it's just lost in translation here somehow. If you want to try to clarify that, I'll try to answer that. Sorry.

Sending All Links Built From Serp Space To An Indexer

Wong is up. He says, “Bradley, I have links built in Serp Space six months ago. Currently most of the Web 2.0, excuse me, that is founded by Ahrefs but Google still not indexing it yet. Is it necessary to send all of them to an indexer?” A couple things: Number one, it's funny that you're seeing … If you had links built to your Web 2 network, you probably will start seeing some of your Web 2 links from your network showing up in Ahrefs and Majestics because they were powered up by the link building package.

Because we talk about this a lot, Wong, most of your Web 2 links you're not going to see in Ahrefs or Majestic because they just don't get picked up. They're not significant enough for them to be picked up by Ahrefs or Majestic because you got to think the computing power required to keep an index, a fresh index of active and live links for sites, guys. A lot of the Web 2 site network or, excuse me, Web 2 links are not going to show in those unless they're particularly powerful links which, if you build links to your IFTTT networks, naturally some of those links are going to become powerful enough that they will start to show in the link analysis tools.

However, just because you're saying they're not indexed in Google and that may be true, you may have done a site colon operator or an info colon operator and looked at some of your Web 2s and you're not actually showing in the index but that doesn't mean Google doesn't know they're there and isn't counting them. That's something that you can find if your site is connected to search console. You should be able to go to search console and then click in the left sidebar and one of the drop-downs. It's links to your site. You click on that and then you can expand or even download a list of links.

We talked about this every week now for the last few weeks. Terry Kyle recently did a blog post and a test where even Google starting to show less and less of those links. If you take a look at that links to your site section inside search console, you'll see a bunch of WordPress, Diigo, Tumblr, Delicious, you'll see those links showing up, not the specific URLs where the link sits but you'll see the root domains and you'll see that you have most of your IFTTT properties will show in that list is what I'm saying.

Again, just because Google doesn't have those, part of the reason why some of those links don't show in the index, guys, like if you do a site colon operator search for the specific Web 2 links is because its duplicate content, don't let me scare you guys away but what I'm saying is it's a republish to syndicated post from the original source. Google will put some of those in what they call supplemental index. It won't show but that doesn't mean Google doesn't know they're there. Does that make sense? Just keep that in mind. It's not really necessary to have them show up in the Majestic or Ahrefs. I like it when they don't show. The reason why is because I don't like competitors looking and seeing what the hell I'm doing. I prefer it when they don't show but if you do, yes.

Do you want to send them to an indexer? Yeah, I always do. I always at least send the profile homepage URLs like the profile URLs to an indexer. Typically, we don't like grab the post URLs, the syndicated post URLs and send those to an indexer because there's not really a way to automate that now. There used to be but that plugin that did that which is called Backlink Commando is no longer being supported so we can't do it by, it's not an automated method anymore. Yeah, if you want to send your profile URLs to an indexer, that's not going to hurt anything.

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You can send all your post links too if you want. It's just a manual process. Unless somebody knows of an automated way, we don't have one at the moment. The best indexer and this comes straight from our link building manager's mouth and I trust his judgment, so if he says it is so, I believe it. That's expressindexer.solutions. Right now, he says he's getting his GSA, which are spam links, 80% of his GSA links indexed through this service right here. This is what I would recommend doing for indexing services right now.

Purchasing G+ Followers & Likes

We're going to keep moving. We only got a few minutes left. Let's see. Virginia [Surgeons 00:45:27], I think he's Toby. Yeah, Toby. There we go. “In purchasing G Plus, is purchasing G Plus followers and likes worth doing it?” Not really. I think you're better off if you can find a good social signal service and do it that way. I don't mean like buying, like what I'm saying is Dan Anton has actually got one. It's a good service. It's called Social Network Signals. That's a good one but typically just buying spam followers and Plus One is not a good idea.

When it first started it was okay but I don't recommend doing that now. I really don't. I don't recommend doing that at all because it just looks spammy. There's less activity on Google Plus than there is like Facebook and Twitter as far as like shares and that kind of stuff. If you have content out there that all of a sudden has an unusual amount of followers or likes, it's just a real spam signal. I recommend just avoiding it. Your effort and money should be spent on stuff that's going to be more productive.

Paul is up. “Hey, guys. Glad you posted a link to this page because last week it didn't matter where I went. It would only go to the webinar registration page so I could not post a question. I want to give some results I've had in the short term with Megarray. Listen to this guys. I'm crushing it with this program. Between 60 and 80% of my videos on the first page, the majority of them are number one. We aren't talking about low competition keywords either. I'm ranking in niches like gifts, natural supplements, wow, attorney sites and storage sites. All are very competitive. I have covered around 600 cities now. This is definitely a game-changer.”

Guys, anybody that missed that Megarray webinar, we have a replay for it. I think it's a very, very powerful tool when I said so on the webinar and that wasn't bullshit. That was the truth. I know those guys, they got a full team of developers behind that tool that have been working on it for months because they were in contact with us about features and all kinds of stuff so I know they put a ton of development behind it. It's a great, great tool.

Let's see. “I put up two sites in the last two weeks. Only optimize them on page, branded network, of course, nothing else. I then in, then did a video campaign on both sites and both came from nowhere in the rankings too. One is on page four the other went to page two. One site is an attorney site and the other is the storage site. Wow. one company I promoted the product. It generated 11 leads and six sales. The sales averaged over a thousand dollars each in less than two weeks.” Paul, that's amazing, man. Thanks for sharing that. “To think I almost didn't go to the webinar because of your lack of enthusiasm, Bradley, about the products when you promote it to webinar. Thanks for promoting.”

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Guys, my lack of enthusiasm from promoting it was misguided in that. The only thing was we had recently promoted video marketing glitch was Abs product and Abs product is really, really great. I hired a VA and trained him how to use it specifically to use that tool. We typically don't like to promote a similar product to our list within a certain period of time. Since we have promoted video marketing blitz, we almost hesitated promoting Mega-Ray at all because we didn't want to piss off our list, you know what I'm saying, for promoting a similar product from two different developers.

I believe in both products though and that's why we did it and so that a lack of enthusiasm was really my hesitation and not wanting to piss you guys off by promoting another product. Hopefully you guys understand by now that we don't just promote products just for the sake of making money. We don't do that and hopefully that you guys all agree with that. Anyways, again, I'm more enthusiastic about it now, Paul. Thanks.

Guys, go check it out. We have to wrap it up. We've got to get ready for the masterclass webinar and it takes a few more minutes to get ready now that we have this new platform we're working on. Unfortunately, I'm not going to be able to get the rest question but thanks for everybody being here. Master class starts in a few minutes. Be there. If you're not there yet, you should. Excuse me. If you're not there yet, you should probably join us because we're [crossing it 00:49:25] over there with our live case studies [inaudible 00:49:27] now.

Hernan: Be there.

Adam: Awesome. See you everybody. If you didn't get your questions answered, remember it's first-come, first-served. We get busy so by all means get those questions on there when we send out those emails. We mean it, first-come, first-served. We do run out of time. We want to help everybody but we got to cut it off at some point. Hopefully, everybody can get in earlier next time.

Bradley: We do have people are actually putting questions in the chat box. That's crazy. I thought we were using the event page.

Hernan: [inaudible 00:49:55] tomorrow on the podcast.

Bradley: That's cool. We'll work it out next week [and we'll get 00:50:00] back.

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