Weekly SEO Q&A – Hump Day Hangouts – Episode 320

By April

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Click on the video above to watch Episode 320 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



All right, everybody. Welcome. Welcome. We are switching things up a little bit today. So it's kind of fun. We got, as always some fun technical stuff going on in the background. But we are going to kick things off while the guys get that sorted out. And this is the last Hump Day hangouts of 2020. So if you hate it, 2020 That's great. It's on its way out. If you have an okay time, that's great time to celebrate. good year. And regardless, like I said, this can be the last one. This is Episode 320. It is the 30th of December 2020. And we are going to get to your guys's questions, we've got a few announcements. I don't know about you, if you're watching or the guys here today, I had a pretty good Christmas is nice. I'm tired of being stuck inside, but I'm happy to at least the world didn't end and we've got 48 hours. So hopefully I didn't Jinx myself here. 24 hours. But we're gonna get into it and say hi to everyone real quick. And then we'll dive into it. So I'm just gonna go clockwise here, Marco. You're first on the list here. How you doing?

Good. Costa Rica. Costa Rica, it's still Sunny, still warm? I can't help it. What's up, man? And I just realized, I don't say this enough.

Fuck Google.

Happy New Year. I need to say that more often, is the type type of results we're getting are ridiculous. They're ridiculous. And they're being shared.

I'm sharing in our free groups on Facebook, check us out guys. I'm sharing images. The how to is only shared in every hit or club. or using all of our methods, all of Semantic Mastery methods put together whatever is available in mg y b.co. That's how we're doing it. That's how we're getting results. That's how we're killing it. That's how we're taking a brand new GMB or a brand new SEO shield, G site drive stack and getting results within 30 days. That's how with our method is that simple. And I know it's simplistic and you guys want something that's more complex. Yeah. spread over. It's not sexy enough, man. I mean, let me let me take Oh, no.

That's not sexy enough, either. Man. I don't know. I don't know what else to say. Anyway, the charity webinars are coming up getting it all set up getting getting everything finalized, I'll put the donations page on the on the chat guys and on the page, so that it's available you have to do is donate, then send a copy of your donation to the email address that's posted.

And we will take care of you you will get an invitation to that webinar and all of the following webinars. For the donation, you can have access to the prior recordings. And so you can see everything how everything that we've been telling you for the past, what three, four years has come to pass how everything we've been saying, this is what's going on. This is what's going to be happening. And this is what's this is what's going on from here. You can see it here and Hump Day hangouts like every week, we're telling you entities, entity based, worry less SEO, we don't worry about Google of this. We don't care about Google, we just go and apply our methods. I don't know some sexy, it's not difficult. It's not complex, that doesn't require much thinking at all it requires is for you to go and buy. Imagine that. But here's the thing, when they're working with complexity, and getting you into that mode where you don't really understand it, but it sounds so good that you have to buy it. But guess what he just bought anyway, he probably bought something that's not going to work. So you'll be buying something else and something else and something else. Rather than do that. Go and buy the shit that's working. It's all I gotta say.

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Fair enough. All right, and I'm just gonna hop down Marco. I think we'll come back and remind people what they need to do for the charity webinars, but we'll circle back around to that Bradley, how you doing today? why don't why aren't we seeing your face. Um, I'm at my favorite campground in trailhead. with some friends we're bringing in the New Year riding ATVs for the next three days. And so I'm unlimited bandwidth because I'm tethered through my mobile phone so that's why I'm not running my video cuz I don't want to make audio choppy, but so like ready to give 2020 the middle finger on the way out.

So So Marco said fuck Google. I say fuck 2020 but well, hey, did you have a good holidays? I did. I did. I had a really good time. My my daughter she's, in fact, it's crazy. My daughter's 15 and a half. And on Monday, which was the 28th she took her learner's permit test for her driver's license, and so the next time I have her, which is next weekend, we're gonna go start driving. So I'm gonna start teaching my daughter how to drive. So that's a pretty big milestone. Yeah, that's nuts. I think when we started doing this, your daughter was like nine. And I think like she was in the background or something. You know? Yeah, like, That's nuts to hear that stuff, man. She's a young woman now. Yeah.

Well, Chris, how are things going in Austria?

bingos ate too much bacon here.

But yeah, I guess everybody had too much food or Christmas salad. And that was pretty good. With a bit of a bigger storm yesterday. I think 140 kilometers per hour. Not sure how many miles that is. But like, was quite a night.

Other than that, doing pretty good here, but it's good. Now again, and yeah, only thing that I'm missing is like the slopes.

We'll see. We'll see how long it takes that the the letters out there.

Last but not least are nine How you doing, man?

And man, I'm excited to be here. I'm excited for 2021 we have some good stuff coming up. Definitely, you know, excited for that. 2020 was pretty good. Like, honestly, you know, despite all the craziness, we were able to keep going with Semantic Mastery, we were able to keep serving you guys. That was a big win, at least in my opinion. You know, a lot of people were struggling and a lot of people were were trying to figure it out stuff. But you know, and we weren't short of obstacles and challenges and everything else. But I think it was a pretty good, pretty good year. And I'm really looking forward to for 2021. So thank you guys for supporting us throughout this entire year. For all of you guys watching for all of you guys subscribing, you know going to the to the sites sharing and all of that. Thank you. Thank you. Thank you. And yeah, see guys in 2021 really excited for that?

Well, before we get into it, like I said, we got a couple short announcements, just put it on the page. If you're watching the replay, it may not still be in effect. But you can always go to semanticmastery.com/HDquestions to find out what I'm talking about here. And what I did was drop the links to both Semantic Mastery and MGYB. We got some awesome holiday deals going on. I'm not going to sit here and run down the list. But there are a lot of really good deals. Let me pull this up, I think Yeah, we've got up to 40% discounts going on. limited time this is going to be over in two to three days. So if you're interested in checking that out, again, both for Semantic Mastery and MGYB. Check that out. And then you can always head over to heavy hitters club dot club to find out more about heavy hitters club.

Marco, let's kind of loop back to you if people are interested in either donating or the charity webinars which they have to donate go to anyways, yeah, what do they need to do?

Well, I've posted the link to the donation page. Just scroll down or just look for it. I posted it also last week, you go there and you donate. And I'm going to say it again, your heart is going to tell you whether you donate if your move to donate, then your wallet is going to dictate how much I never set an amount. I never say you must donate this much. I just do whatever you can find pucks as a cup of coffee guys. Buy five bucks is a cup of coffee, how many cups of coffee? Do you drink a week that you don't really have to you just don't have something better to so you go grab a cup of coffee, right? You can't do that I can't go to the local Starbucks like you used to. But I mean, think of the things that were you spent five bucks on 10 bucks on where you know, that can make a really big difference towards like taking a kid off the streets, away from drugs away from prostitution, away from the fucking pimps and the drug dealers analogy and get them on their road to pull focus, we can put them we can play some if they get through the whole program at a good paying job a good paying tech job, right? Not managers, because they're overloaded with managers, but they need the people who can actually do the work and that the system is put everything together actually connect the wire. Like you can have 10 mabhida Stadium out there there are watching that one guy up there. Look, that looks really good. But somebody has to get up there and do it. And the manager sure is fucking not going to get up there and do it. And so they get paid really well. These are good paying jobs that we get them into great training. Some have started even their own companies from this doing this right for small businesses. So it kind of it mushrooms, and then the people who are successful, we bring them back to the community so that so that the community leaders so that the young children can see them they can see Oh, fuck, there's another way to do this. I don't have to follow the pimp or the drug dealer. I don't have to do that. I don't have to live that lifestyle. There's something else that I have that I can look forward to. And yes, we do lose a lot of them right.

I'm not gonna say we don't like nine out of 10. But I'm not focusing on the losses because I like we did everything that we could, for that focusing on that one that we can save. And then hopefully, like next time, it can be two out of 10. And then next time maybe can be three out of 10. So the struggle is real, if people have absolutely nothing, and when I say nothing, I mean nothing, literally choosing. I said that before between buying soap so they can wash their hands and maintain their hygiene or buying rice to have something to eat, if you had that fucking choice. I mean, think about this. Christmas just passed, I said this. Also, there are people who won't tell their children that Christmas just asked or that it was Christmas, because they have nothing to give their children. So you're left with that with the choice of not being able to tell your child again, it's Christmas. And, and other people are getting presents and other people are eating and having fun. But we don't have shit. So we can't celebrate it.

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It's real, man. It's real. It's fucking rough. And so if it's in your heart to donate, please go donate. And the way that we give back is we not only give these these great webinars where we tell you exactly what's working right now and what will be working. We give away great prizes. You guys volunteered your time you guys are going to give a what do you call it? An hour of your time, for whatever the people need. I know that I know that you personally, Adam donated your time to help someone set up the email series and I'm getting all that together. Bradley volunteered, I know Hernan volunteered and so did Chris and I'll volunteer my time. And all of the other people who are coming on will also volunteer so there is that they think if you do it just for the chance to win one of those prizes that the more power to do it for that reason and that reason only but donate.

sounds good. Yeah. And if you're not watching this live again, just come over to semanticmastery.com/HDquestions and get the links there. Everything there in case you can't find it. And worst case scenario, you know, shoot an email to [email protected] hit us up, ask what you need know, and we will get you hooked up. So I'm not sure who's driving the questions today. But I'm gonna hand this off, we're gonna dive into the questions and have a drink delivered to me on the side here. So cheers to everyone on the call as well as watching. Hope the rest of the remainder of your year goes well turned on, I'm going to ask for you to share the screen and scroll through questions if you don't mind.

For sure, let me close a lot of all of the stuff that I had an appropriate stuff. Okay. So safer work stuff. Yeah, the Yeah, we need to add an R for a chart that stuff on. Okay, so I need to prove I'm not a robot.

I can also just share a browser tab with like a separate browser. Yeah, that was that, you know, yeah, no, no, that's not gonna let you see the comments because of minute chat. Is that what you mean? Yeah, so Okay, so I think it's all right. Yeah. So let me share my screen now.

Hi, can you make it bigger? Yes.

Sweet. All right. That's where we at. Okay, back down just slightly. I think we're close right there.

Do You Need To Add Another SEO Shield For A New Location With A new Verified GMB?

Okay, so he says, Hey, guys, I purchased an SEO shield from you guys and did some citation voting along with a GMB and website. We just added a new location with a new verified GMB for the new location in a different city. Do I need to add to the current SEO shield or purchase one for the new location? Great question.

Use the RYS expansion. Right. So if you go to MGYB.co to go to the store, and you'll see the RYS expansion. That's what you want to use. Because for multi location businesses, there's there's a couple of different ways to do it. I'm going to tell you how I prefer and and I would love to hear Marcos commentary about what what he what he thinks. But the way that I do it is the SEO shield should be like when you ordered an SEO shield, I always ordered an SEO power shield for a new project for the brand itself, right? So that's gonna establish the entity and the the the Google stack, the G site, all of that for the main brand itself. And then for every top level silo, right, so whatever silos your sites have, so again, for service area businesses, typically you're going to have silos for whatever your services are.

And that's the type of businesses that I deal with. But there's also location there can be location silos depending on how you structure your site, but for every one of whatever silos that it

I'm doing I always use an RYS expansion, because that becomes a sub folder of the primary drive stack branded folder. Right. So again, it's we talked about this Semantic Mastery all the time fi mirroring, right? The mirroring was a term coined by network Empire originally. But what that means is whatever the structure is of your primary website, you want to mirror that with your drive, stack your G site and everything else that you do, right, we talked about that with blog posts, GMB posts, press releases all of that, but just getting back to the drive stack itself. So for every topical silo or service based silo, if it's a service area business, you're going to want an RYS expansion. Right. And then also, for every location, the same thing. So when you order, like if you have a multi location business, and I have several that I work with, and so what I do is set up the brand, the original RYS stack for the brand. And, and to be honest, I don't even worry about an association with a single keyword on the front end anymore for for multi location businesses, I just set up the branded stack originally. And then I go in and set up or order additional RYS expansion stacks for every topical silo or location silo, or both. As I do it for both, let's put it let's be clear. So in other words, for service based silos, which would be like, again, for tree services, I talked about tree removal, tree trimming, those are the two primary silos for a tree service business. So I have an RYS expansion, one targeting the tree removal keyword set, and one targeting tree trimming keyword set. And then if I have multiple locations, so let's say I've got five locations, every location will have an additional rfis expansion stack targeted for that particular location. And when you place that order, it gives you the opportunity to enter your NAP details, right name, address and phone number, so location details for that. And that becomes a sub folder of the primary brand, that's the way that you want to do it. There's also the location shield, I think that's slightly different, I don't typically use that for multi location businesses, because that creates a separate g site for the location. And what we have, and again, I'm Marco is going to come up and give his uh, his input on this as well. But what I've learned from Marco and Rob, is to use the primary branded asset, the G site, and the RYS stack as the main source, right, like the the primary source of power, and everything else that you build within that stack should be a sub folder, right? So essentially connected to that. So Marco, what do you say?

Ah, looking through that, Okay, so here's what we've always recommended.

Your local is relative. So let's remember that, because then once once you're going once you're focusing on that you no longer focus it focused on location, you no longer you no longer have one thing in mind, when you're doing that we do it is focusing on your city, so that you could then branch out to multilocation because what most people do is they automatically like plumber in DC. That was a case study that we did if you go and look, it's probably still number number one in in maps, but we had to push so much power to that, that it became the entity for the keyword DC plumber and plumber in DC. Right so in order to avoid that and and in order to be able to expand outside of the DC area, what we said is well wait a minute, if we do a better job of branding and if we do a better job of entity validation I creation validation, verification and validation, then we should be able to just create a brand, whatever and this is thinking about brands like Google and Yahoo, and Sony and Samsung and whatever it is that you want to think about the big big big companies Amazon, where it started out as a bookstore and now it's like your neighborhood grocery store you can go pick up anything in Amazon and I mean anything and so they did such a good job of branding that the Amazon is no longer a rain forest and it's no longer a river Amazon is a place where you go and buy shit you buy good shit right or you can go buy cheap Chinese shit that if that's what you're cheap shit from all over the world. But think about that. So focusing on that and focusing on brand focusing on entity then it allows you to set up whatever name XYZ and you will probably use the part of the cube because it just fits especially in the Home Services niche. You use your your tree pros right Bradley in in whatever is that you do. But that just makes sense. DC plumber, we use the plumber row in the Home Services niche, think of roto rooter.

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It's related to the niche offers, but not necessarily that and they just do a really good job of branding. So that's what we have to look at when you when you focus on that, what you can do in that branded stack is create that brand plus keyword relationship.

So that it leaves you free to create an inner stack, which then focuses on location. That's the location stack. Now you can you can request the location stack without an additional g site, where we just expand the existing branded stack. I mean, we're willing to accommodate you in many different ways. Or you can just order an expansion stack. That's location and keyword drip. Right? So if you're in DC, and then you want to go into Alexandria, you come and ask us, for Alexandria plumber, for example, if that's your focus and everything that's that's related to plumber in Alexandria, whatever it is that we can find if we're doing the keyword research. So that's the way that we've been teaching to do it, then the next city becomes a target for that, but always within the same branded t site and drive stack. Because we want to add power to that you don't see Amazon and and Google. But you do sometimes. But what they first did is they accrued so much power in the route that now they're able to create something like like, like they're busy, Google My Business website, in something separate from them, but it's always linking to Google.

So what we want is we want that, that relationship and that relevance within that JSON and drive stack. And you should be doing the same thing with with your money site, if you have a TLD domain, right? I top whatever, whatever the top level, I'm sorry, I forget. But it's just the.com, the dot net the.org. Right, if you have a TLD. It could be even be a doc club, we're ranking realty would write ranking, just all kinds of stuff, it doesn't have to be dot com dot net or dot org anymore. At anyway, the point behind all this is that you focus all of your power in one place, and you keep adding power to that place. That's what we do with the additional drive stacks. With the the extensions, we add pages to that that are they can focus on a city, or they can focus on services, and city or city and services. It's how we do it and how I've been teaching it since we first started, which is what now we're working on six years man, that that we've been doing that. But that's the way to do it focus all of your power within one ecosystem, the same way that Google does it the same way, or has done it. Same way that Amazon does it and everybody else in the space, you don't see them going and building so long as it's related different websites for different things. Not if it's one parent company, look at Apple and how they do it. That is a fantastic case study to look at, on how they branded the hell out of out of their website, and their company, how branding is all out there, and how they set up their website so that they focus all of the power and all of the energy with it within one ecosystem, instead of having a goal all Helter Skelter all over the place. And then you have to work out your schema on how this all fits together. How you have one parent and all of these children who are separate websites yet part of the same brand, it becomes just mind boggling how you have to do that, rather than if you just focus on this one thing. One dry stack, one g site, and you build power on that and you keep building on it. You don't just stop you keep building on it. Yeah, simplify, right? Yeah, move that addition to all that complexity. We're trying to add different web assets and all that it's much better. That's so just to clarify, that's what I was getting back to was.

What I do with the branded stacks now, like whenever I'm starting a new project is I don't even when I order the original SEO power shield, I don't like what I just I even put this in the instructions. When I place the orders, I just want it branded like I'm not trying to create that keyword association with the original stack in some projects that may be feasible. But in a lot of my projects, what I do is just now create the branded stack for like originally the G site in the in the drive stack, or just optimized for the brand itself, because I'm going to build the site structure with all of the top level keywords as their own separate silos. So then I just go in and order arise expansions for each top level silo or location. Because the way that I build location silos are, again, they're kind of the same thing. So so that's what I'm getting at it, what Marco was saying was, it's about building that brand, right? Google rewards the brand and you build the authority into the brand. And then you can build out the expansion stacks, which become sub folders and sub pages, essentially, or inner pages of the G site and sub folders of the drive stack. And so again, you mirror that same kind of structure that you have on your primary website, within your entity assets. And that's really what works. It works incredibly well. So that's a really good question. All right, so we're gonna move on next rocket blaster comes up. He says, No, hang on. We miss. We miss one. Yes, we did. Okay.

I can't locate it. Oh, yeah. The GMB listing question from Roger glass.

Yeah, that's what I was getting at. That was the next one.

Okay, go ahead. Sorry. Well done with the previous question, correct. No, we never.

No, no, go up. Sorry, scroll up. Because he added that he added that question before Gfall. Does a question. No. Now you don't see it, because I'm seeing it right after. Oh, sorry. Because one more up.

He reposted it from last week. Go ahead and scroll up above Wayne, though. Yeah, that one. rockin black cuz he added it from last week. He added it again. So it's there twice. For me.

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How To Dominate In Multiple Cities With GMB Listings And Free Website From Google?

I have plenty of GMB listings. Do you see it? We didn't answer that. Yeah, I see it. But that was from seven days ago. But go ahead, answer it.

Well, he says I plan the GMB listings for towing services all in a 100 mile radius with no websites just using free the free website from Google that the business site that they give you. What should I do to dominate each city my Google listings are in, I want to rank all the GM B's that are in prime cities, what MGYB products should I purchase? and in what order? Thank you.

Well, that's I mean, that's as simple as that we've set up the ordering process for your order, the SEO shield, I mean, we just discuss it. So this guy kind of went backwards for default, because what you would do is if it's already branded as a single towing service, right, so your company is, I don't know, tours, whatever we call, however it is that you've branded it, you would then go in order, the SEO power shield, which gets you that g set and that drive stack that's focused on your brand. And then you would order an expansion for each one of the cities that you're looking to go into the MGYB process, the SEO shield, and in fact that if you can, if you can put in there, the the SEO shield.com, which is free training, and it tells you how the how the process works. And at the end of that, as a matter of fact, we give you a coupon, you go through the process, we give you a coupon so that you can order your SEO shield from mg IV, but we just talked about it in detail for g4, I just want to get back to that because he posted it twice, or I see it twice on my screen. That's what you would do. That's the I mean, we set up the order. It's not as if you order the SEO shield, and you get it all back at once. No, you'll get the syndication network, you'll get the drive second D site and you get the ad ID. Each time something is built, it gets delivered to you and you get notified about it.

Very cool. All right. So now we're on to rocket buses. First question.

Can You Host Multiple Websites In One Google Account?

It says, Can you have multiple websites all being hosted under one account? So I guess one hosting how maybe, example, if I had 20 domains under one account? Would that be a problem in the eyes of Google? No dependent? Well? I mean, it depends. It always depends, right? It depends on what it is that you're doing with them. So for example, if you had 20 domains all hosted on one, you know, IP address from one hosting account, you were using them as like a private blog network or link network to boost the, you know, to build links to one of the sites within that same hosting account, then yeah, that's a huge footprint, that can cause a problem. But if you've got separate 20 sites that are like separate entities all you know, in and of themselves, then there's there shouldn't be a problem with that. Like it. Honestly, it just depends on what you're doing with that. If you're trying to use multiple domains to manipulate your SEO or your search positioning, then yes, that's a problem. But if you have separate 20 separate websites that are really unrelated, or doesn't matter whether they're related or unrelated, but you're not using them in a way to try to manipulate search positioning, then that shouldn't be a problem at all. I don't know maybe I'm not interpreting the question correctly. What do you say?

You can have a VPS and assign an IP to each one of those. Yeah, 20 domains. But I mean, you have to go through so much trouble for hiding the damn footprint.

Not how we do it, if those like, like Bradley said, have their separate domains for separately? Well, I have a little several client VPS. And I have several clients on one VPS. And that's never been a problem because that'd be that that's what hosting is shared hosting is a bunch of domains on one server, the server just gets divided, right? It gets divisions and it gets files installed in the server. So I've never seen a problem with that. The problem becomes when you start interlinking those and start trying to manipulate, manipulate Google, and Google catches the PBN, because then that gets the index. And as a matter of fact, it doesn't even like nowadays, your your links just get devalued to the point where they become almost useless.

And it's the the distance graph takes over. And and it just, you see diminishing return. So you have to go back and you have to keep working on those websites to keep them active activity, relevance, trust, and authority. If any of those things are missing from those 20 domains where you're trying to manipulate, then you get diminishing return. That's how it works. It's really simple. The way that Google Google set that up.

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How Does Dynamic Content Work?

Okay, so we'll is up well, What's up, buddy? He says, How does dynamic content work? I have a client that ranks for multiple locations using content from a dotnet database to feed the respective location fields and the page content dynamically. pages are all dot ASP x. At the bottom of the home page, they have listed about 60 locations. When you click on the city, the database fills out the appropriate content. Every single page looks like its content except the for the location content. So probably the location modifier itself, or specific content for that location. However, this website is not getting penalized with duplicate content, and ranking for a lot of locations. Why?

Well, Marco, that sounds like a really good question for you. Because that is touching upon the duplicate content myth or fallacy. You're off? Yeah. Yeah, it's it's so crazy. Well, people are still believing that there's such a thing as duplicate content. And there's idiot, excuse me. There are experts and gurus and ninjas out there teaching that there's such a thing as duplicate content, and that duplicate content can harm it.

I tell you what I did on Thanksgiving Day, a little bit before actually. We started working on that. And we decided we're going to we're going to tackle a really competitive niche. So what did I do, I went and got together fiber I can remember was five or six articles, literally copy pasted from the number one site and from the the most authoritative site in the niche. So the number one site may not be the most authoritative, by the way. So I went and got the content and put it all together, slapped it on the D site, took content from that, put it in a in a in posts in the GMB and you guys saw the results I'm sharing it in in the free groups, or free groups and in Facebook, because I want to do away with the fallacy with the myth that there's such a thing as duplicate content, and duplicate content can harm you, you can rank better than the people who originally posted the content. By the way, whether it's ethical is what that's the question altogether. I did it for the express purpose of proving that there's no such thing as duplicate content, and that you can rank just as well or even better with so called duplicate content, the content will be rewritten at some point. So that it's original. So the question is original content, and then copies of that content, and how well that works. What works really well. And and mass page, creating websites would not work. If there was such a thing as duplicate content, and press releases would not work if there was such a thing as duplicate content, and places that aggregate content being nothing but MSN, Yahoo, Huffington Post, all of these places, all they do is they aggregate content. They take content all over the web, and they rank with it. So how in the hell can there be duplicate content that can be one and two, in this case, where you're delivering content dynamically, all you're doing is working with you tokenizing. So you can do this even with with a WordPress plugin, where you have the same template, and all you're doing is flipping out the place names. And you can do perfectly what would that would that's called a mass page creator. Also, that's all it does is tokenizing certain parts of the content and replacing it with the dynamic content dynamic, meaning that that's the part of the content that changes. You have the static, right which is what you're what you're seeing us are you considering duplicate, and then you have that the dynamic that's delivered through a call, according to maybe the person's IP, I mean, you make, there are so many choices that you can make, or so many options on how to deliver that dynamic content. We're doing that with with schema, we built the plugin for to deliver schema dynamically according to the products that aren't paid. So we just pull the information through through the token. So through the variables, actually, why is it ranking because Google is considering that it's authoritative? Google if it has activity, relevance, just a trusted authority. And I've always said and this is a perfect example, the art of art beat anything that there is an overcomes any sort of penalty or negativity that you can think of from Google, the art of art activity, relevance, trust and authority.

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What Are Tiered Social Signals?

Split sweet and we have the real BB is up next, he is asking his multiple questions as we would expect.

Hi, guys, number one, what is tiered social signals? Is that just tiered IFTTT rings now and in fact, tiered IFTTT rings aren't really tiered social signals anyways. And we never claimed that they were tiered social signals would be like, for example, if you published a blog post and somebody worked to share that blog post URL to their Facebook profile or page or whatever. And then multiple people would start commenting on that Facebook share, or sharing that Facebook post, which was just a share of a blog post URL to begin with. That would be tiered. Right. So I mean, again, think about what tier it is tiered link building, for example, would be like, if you have a piece of content, you build links to it. That's tier one links. If you build links to those tier one links, that's tier two links, right? That make sense? So again, tiered social signals is it's the same concept as tiered link building. It's just with social signals. And IFTTT rings or syndication networks, essentially, they can kind of produce like a, like an initial mimicking of tiered social signals. But it's the actual social engagement that makes tiered social signals effective, if that makes sense.

Can The SEO Shield Compete With WebMD?

So number two, can the SEO Shield compete with WebMD? Excuse me? Can the shield so he's talking about can the SEO Shield compete with WebMD, have only ever succeeded with that. So that's a good question for you, Marco.

Yeah, no. I said it. No, it. All right. Come on, man. If you want to go take on Amazon, then you better have the budget to take on Amazon. You want to take on Google, you better have the budget to take on Google. I'm sorry, but the question is ridiculous. No, the fuck you cannot compete with me? How long have they been around? They're the trusted, authoritative source on the web. So right off the bat is that this this goes back to the Toronto DUI attorney to post. I didn't write my two posts for Toronto DUI attorney. What the fuck you do? Of course, you didn't have the fucking you're expected to you don't have you haven't established the relevance. The trust the authority or the activity to compete with WebMD and WebMD didn't start out competing with whoever it was that they were competing with. Amazon. If you think back on Amazon, when they started up, Jeff Bezos lost money, and millions and millions and millions of dollars.

I mean, every year he report a loss and a loss because he started out with just a bookstore. I remember seeing him and I never Yeah, we lost money. I think it was 100 million or 75 million. And yet, people were gobbling up the shares of the company. I don't know if you guys remember that people just gobbling up up the shares that Amazon was offering. Now, they didn't become the go to place in the ecom. Right niche until Well, after they dumped millions and millions of dollars into this endeavor. Google didn't start out beating Yahoo and whoever and Netscape and whoever else was around. At that time, Google came out trying to compete, but they had millions in budget they did the IPO and and millions more to reinvest into the company. So if you're thinking, I'm going to order at 300 and I think it's three, I don't know $250-$300 product and take over where WebMD is. You know, do, don't stop stop it. You started your celebration early.

What you can do is you can do what we're doing in the econ in our ecommerce a case study, and Rob is doing HVAC. By the way, what we're sharing in the heavy hitter club which is you go after a sector in the niche, we did it with with

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Fuck, I don't want to say the niche. We did it with an ecommerce case study as a matter of fact dedhia. Yeah. And his client, where instead of taking on Amazon directly, he went after a vertical in Amazon. And I think he took it he took the client from, I don't know 10-12 million to almost 30 million.

But the client had the money to invest. It wasn't just Okay, let's do an SEO show. Let me how many millions I'm going to make, it doesn't happen that way. We tell you, you do as little work as you have to do for maximum return. But that sometimes means we have to do press releases. That sometimes means that we have to look like link building expansions, and everything else that we have to do to compete. If you want to go after WebMD, that's a billion dollar company and it's going to require that kind of investment. What you need to focus on is a vertical in WebMD and see how you can start ranking in that and making money in that and then reinvesting it so that you can then challenge within the for that vertical before you go to the next one. And the next one.

I don't think it's logical to think that one SEO shield is going to allow you to take over from where WebMD is are aware with MDF.

What Is Going With The New eCommerce Stuff You Do?

Right on Okay, so what is the next question? Because I am not seeing it. Standby? Oh, that go back up there? I'm sorry. So BB is asking thanks for none, by the way. Baby is asking what is going on with the new ecommerce stuff you do before? How long do you had to shoot? We're still working on that. BB River. None of us have been ecommerce guys. You know, I think all of us have done various like contributions to e commerce projects over the years. But none of us have specialized in any of that or done any of that as like a you know, any of our major projects. So, but recently, Hernan and Adam went in partnership together with an e commerce site. So we are looking at doing a case study with our methods applied to that. And so that's something that can't even give you an estimate on when that, you know, case study will be available, because it's new to us. So give us some time, we'll share details when we have it. Anybody want to comment on that? Yeah, we've got we're gonna potentially start during the beginning, like early January, we're going to start applying stuff and documenting, we're already documenting the paid side of things, and the email side of things. And then we will start documenting the SEO and everything like that in early January.

Okay, Marco, anything. Yeah, as I said, we're sharing it in the heavy hitter club. And you guys have seen the results of it. And it's a lot easier to rank than it is to monetize. Because I mean, we needed a you need a bank account to start monetizing. So we had to create the company to create the bank account, to create the bank account to be able to get in, for example, Amazon, or whatever, to be able to make money from it. But you guys see me, baby, just go to the free group, the images are there, I'm sharing the results in there, you don't even have to pay for them. You can see those the results are there. And you can't argue with the data that Google gives you now monetizing that once we have the bank account in place that we can get all of these into all of these different affiliate offers and see where we start making money. Or maybe we get so much traffic, that it makes sense to run either media dotnet or AdSense, add them and monetize it that way or monetize it with a combination of, of ads by display ads and affiliate offers. But the first thing is, of course you have to rank in, you have to get in there. And we're already seeing that. So now the next thing is just adding some nice buttons to get people to take action, and we will be sharing those. But that will be shared in the paid groups. It will not be available for free. Yeah, because it's not free to us to do all of these things. If you require money to start a company, you're required money to fund the bank account. And all of the different things that we're doing the SEO shields are not free to us. Because even though it's a lower cost, we have to invest our time into it and my time is expensive. And so I would say that for the first year. I don't expect to net a penny from this effort, but after after the first year, so I'm willing to make to make the long term commitment to this. I see this as as really, it's a billion dollar niche that we're in. And I'm already seeing good results. And we're and we're 30 days into the case study, I would put that in, in the wind column any day of the week, twice on Sunday.

Right on so that the follow up question was, how much traffic? What was the profit was what was the actual investment? Again, maybe we'll share more details when we have details to share about that particular project, which right now, we don't have details to share.

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How Long Do You Think The SEO Shield Will Hold On?

So next was how long do you think the SEO shield will hold on? That's a good question. Ah, well, it's going on six years now.

So Marco, what do you think? Like, we don't know, we don't control Google, when they take away G sites and dry stacks. We'll focus on something else right now. It's working really well, it's been working really well. And I mean, the whole foundation of G sites and dry stacks are not fat, the content is that the images, it's whether you guys know, it's the iframe. So when Google takes away YouTube, and the ability to embed, then we might lose whatever it is that we're doing until then, we could just go somewhere else, Google takes me t sites, and Dr. sec, will just go somewhere else and build them. And and it's that simple. We can drive power from other places, other people are already doing it.

And so it's not as if it's a what he call, it's a great big secret. What you can that you can do these things that you can iframe that you can embed, and that you can link build, as long as everything works through links. Guys, let me tell you, quantum is a long way away. Okay. They're making progress in leaps and bounds, but it's still a long way away.

Once we're in quantum, it's going to take a while until you can teleport yet, you can actually teleport in quantum from one server to the other. And until then, what we're going to have is a connection from one server to the other. All Google is is a server that has to connect to another server. And that's done through links, the way that you collect connect to nodes on the web, and especially the way that Google works, the PageRank. And ranking score algorithm is you can make two nodes through an HTML hyperlink. And you measure the distance from one authoritative source to the other, and how close you are to that authoritative, trusted source on the web. That's how you develop a PageRank. And rankings for until that changes is money. It's money. And it doesn't matter whether the Oh shield and the FPL shield, the way that is conceptualized now, whether Google changes, something that might change the SEO shield will just change and adapt them and go right along, I don't see anything hurting what we're doing, which is entity based. So if you're focusing on the SEO shield, you're already focused incorrectly, because I'm talking about entity based, worry less SEO.

There you go.

What Are The Biggest SEO Opportunities For 2021?

Okay, so the next question, sorry, I lost the screen again. Alright, so baby was asking about the SEO 2021 forecasts. And I think Iowa SEO was also asking about that. And a question further down. So in, you know, Marco is the SEO guru of our group, I would love to hear what his thoughts are about SEO for 2021. But I can tell you what my thoughts are, as kind of somebody that straddles both SEO and paid traffic now, because of you know, arts right activity, relevance, trust and authority. And so much of that can be accomplished with paid traffic now, and I'm all in on paid traffic, because of what I've been able to achieve recently, in the last, you know, month or two with YouTube ads, especially they but Google Ads period that the audience targeting is like it is just the the amount of improvement that has occurred within Google Ads with audience targeting, intent based targeting and that kind of stuff is it's just incredible. And it has opened up a lot of doors for my own business, my own agency. In fact, I'm working on the biggest project, digital marketing project that I've ever worked on in my entire career right now, which I can't disclose any of those details right now. But it is the biggest project I've ever worked on, and I'm trying to systematize it so that it will be a major, you know, cornerstone of Semantic Mastery in our training, at least for the mastermind anyways, so and what I see as a huge opportunity in 2021 is utilizing the opportunities that Google gives us with both SEO but also with paid traffic to really manipulate ART, right? Our activity, relevance, trust and authority. And it's like they're giving us the keys of the kingdom. And with YouTube and display network ads, especially you can buy very, very inexpensive traffic engagement signals, essentially, from highly targeted, highly relevant audiences. These are Google users that Google has placed in buckets that you know, defined audiences. Or you can define your own audiences using custom audiences. And, you know, we've been experimenting me particularly I've been experimenting with using paid traffic to augment SEO efforts for the last couple of years. And within the last few months, especially I've seen significant progress because of the audience targeting improvements the Google Ads is made. So for me, I'm going more and more into paid ads for 2021 as a to complement my SEO efforts, I'm not minimizing or reducing any of this stuff that we're doing with semantic mastery methods as far as entity based SEO, what Margo and Rob are discovering and you know, developing for entity based SEO is absolutely critical for 2021. But using paid traffic to to augment all of that, I think is really that that's kind of the direction that I'm going in for 2021. more of that will come out reveal more of that, and that in the coming months. Marco, what do you say?

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I mean, as far as SEO is concerned, AI is going to continue playing a bigger and bigger role, but it's nothing to be scared of. All it is is code. It's code looking for variable, we can feed it the variables we want, which is what we do. That's what heavy heavy the heavy hitter club is focused on. And and as a matter of fact, the SEO shield our ys Academy, our academy reloaded has always focused on the fact that I understood as soon as Google said, We want the bot to learn we're coding the bot to learn the bot is coded to learn, well, I understood well, fuck if it if it if it's coded to learn, then it's going to need variables and I can feed it the variables that I want to have it understand what I wanted to understand that this is the big problem with AI is that it has human coders who cannot predict how that code is going to be used. So understanding that and understanding how Google is coding the AI to learn and how the AI is then set loose.

Unknown Speaker 52:38
To fill in the variables for everything, especially the the entities, and how we can then form this entity ourselves and and create what's part of that entity? And what's a valid part of the entity More importantly, then it's just I don't know, it's a done deal. It's a slam dunk, because then we can create our own entities the way that we see it. And we can fit the mold better because we're creating the entity are we adding to the entity and the variables that Google will be looking for and where others are missing it? And we're not is where we'll be able to really make a dent in the space we'll be really be able to make a difference in those spaces where people are just not filling in the blanks like we are filling in the variable and giving Google the variables that it's looking for.

Beautiful, thank you. Okay, so the next question.

Is The GMB Service Coming Back On MGYB?

Scroll down a little bit. Hernan please. Is the GMB service coming back to MGYB? I don't know. I can't answer that. Maybe Marco has a better answer. But Marco, what do you think we're working on it? Yeah. It's difficult guys, because of you know, all the changes Google's making and sometimes they're on a you know, Warpath or rampage. And so it's just it's difficult. They're trying to combat spam, which I don't blame them. So Jim does those damn spammers. Yeah. Jim says, Hey, gang, I have a really quick question. probably obvious question, should the branded drive stack use a company's primary Gmail address? Does this put the account at risk? Thanks, I hope everyone is having a safe holiday season. No, it's not necessary, you know, again, so if you order a drive stack, or, you know, SEO Power Suite, or whatever, from us, we'll go out and create it with a brand new Gmail account that we set up. And that's perfectly fine. What we suggest is, and typically, like, for example, every for every project now that I set up, I always set up a G Suite account or now it's called Google workspace, right used to be G Suite, but now it's workspace. Anyways, I always set up a paid Google account for every new project, period, end of story, okay. And but that doesn't mean that I have the drive stack built underneath that G Suite or workspace account.

I order it through MGYB just like you guys, do, I swear to God, I don't have any of our network builders or drive stack builders or anybody work for me outside MGYB anymore, like I literally put on orders to MGYB. So I do it just the way that you guys do. But I don't get a G Suite account, like I don't provide them with those details. When I ordered the drive stack, they build it under a new gmail account that they create. And when they deliver the finished product to me, then I can go in and add I log into that Gmail address that was created for the drive stack order. I log into bind it to my IP, which is what we instruct you. Like when we send delivery email, we instruct we provide you with instructions to do that, bind it to your IP, so I log into that account. And then I add the G Suite account, right? So the main entity, Google account as a manager, or I share it, for in the case of drive stacks, share it give permissions to that G Suite account, so that I can manage it through the G Suite account, but it's technically owned by the original Gmail account. That's perfectly fine. That won't cause any problems. And that's, in fact, how we suggest that you do it. Any comments, guys? No, that's exactly how the email goes out. Don't ever go back in as the owner is the manager. Yeah. And the same thing goes with the Google Sites, guys, you can go to sites google.com. And you can share it with your G Suite or Google your main your primary branded Google account. You know, again, I highly recommend using G Suite or Google Now it's called Google workspaces for all your primary entities. But again, you just share it, give permissions, and then you can edit the G site from that account as well.

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Okay, so iOS CEO asked what the biggest SEO opportunities for 2021 where we just answered that wall, asked for just goofing around with DC plumber and found the Twitter account was suspended. Just FYI. Okay. I didn't affect Google rankings, because I just checked, but yeah, okay, cool. Thanks.

rocketbox. You said, Okay, that was I guess we didn't answer the question. I think Marco resolve that.

Did You Took Over The Entire Tree Services In The U.S. Or There Are More Places Left?

So BB says, did you? Did you take over the entire tree services in the US? Are there more places left? So I'm sure that's a question for me. No, baby. Trust me. I haven't even scratched the surface. Okay. That's what I'm saying. Do you guys realize how much opportunity there is out there? Like there is a big blue ocean of money slopping around out there. And, you know, I've been in the tree service industry generating leads and doing SEO for Tree Service contractors since 2012. And I haven't even scratched the surface. Are you kidding me? There's there are I mean, it's funny, but the big the huge project, I'm not going to disclose what the project is. But I'm trying to scale my agency for Tree Service stuff, like considerably in 2021. And I just did a huge search for the prospecting for building a prospecting list the Tree Service contractors in Virginia. And all I did was target the top 20 cities in Virginia, and did a scrape, search for you know, a prospecting list essentially. And I came again, it resulted with over 950, it was like 958, or something Tree Service contractors. And after I cleaned the prospecting list, for again, this was just the top 20 cities by population size in the state of Virginia, I had over 950 Tree Service contractors. And after D duping the list, cleaning it, getting rid of non relevant, you know, contacts within the list and all that kind of stuff, I ended up with over 700 contacts in the state of Virginia alone. So think about that. If I were to prospect aggressive, which I'm going to prospect aggressively to all 700 contacts in the state of Virginia alone, just Tree Service contractors, and just get 1% of them. Right as clients, that would be seven new clients for one state. Right, do that times 50 states. Think about that? That's 350 clients. I mean, so my point is just think about the opportunity out there anybody that thinks a market I mean, there are certain markets that are saturated. But my point is, there are a lot the United States is a great big area. So, you know, 50 states if I were to get be able to just develop a prospecting contact list of 700 Tree Service contractors times 50 states that's 3500 Excuse me, is that 35,030 500 my math is off at the moment, but that's a huge opportunity nonetheless. So no, did it have I taken over that niche? Absolutely not. There is plenty of room in there for others to join that same industry or enter that same market. Any comments on that?

Nah, man, cuz it goes back to the WebMD question.

And then whatever, to go out to the entire tree services market in the US, you need the budget for it.

I mean, that's that's I don't know Bradley about you. But it's not something that I want to invest all that money. Yeah, put all your eggs in one basket.

And a lot of if you drop that basket, you're in trouble. I focus on more different revenue streams. And I'm not interested in owning any one specific market. I'm after a certain income level where I can just give away most of the money. That's what I'm focused on.

All right. Well, guys, thank you for everybody being here. This was the last Hump Day hangouts of 2020. By the way, a big F you to 2020 middle finger. Let's put this shit in the rearview mirror and look forward to 2021. I hope it can, I would say can only get better, but I'm not going to hold my breath. So God bless everybody. Happy holidays. Happy New Year. We hope you all will join us next week for the first Hump Day hangouts of 2021. Let's kick next year's ass. Sounds good. Oh, yeah. Bye, everybody.

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Can We Use MGYB Embeds For Maps, PDFs, Websites For Non-English Keywords?

By April

YouTube video

In the 254th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one can use MGYB embeds for maps, PDFs, websites for non-English keywords.

The exact question was:

Hi, can we use MGYB Embeds network for maps, pdf's, websites, etc for non english keywords? Thanks

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258

By April

YouTube video

Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Bradley: So that means we're live now actually. We're going live here. Okay, so Hey guys, this is Bradley Benner with Semantic Mastery. So let's see what we're trying to get a live Hump Day hangouts going here.

Hernan: So get your camera.

Bradley: Activate the camera. Yeah. Sweet. And then looking at you. So bear with us. We're trying to see the pin, I think.

Adam: Okay, yeah. So we're going to try this, everybody. Welcome to the episode at 258 Semantic Mastery is in Denver. Hey, I just wanted to say hello. Now that we've actually got this up and going and we're going to do our usual thing real quick. If you're joining us for the first time, I might be a little confused because clearly we are we're still trying to figure out how to work computers. We didn't get Marco and you can join on hard work on the technical side, back in. But while he's doing that, I'm gonna go down and say hello to everybody real quick starting on my right here with Chris. How are you doing?

Chris: I'm doing good.

Adam: And normally I would ask you what the weather's like. Stupid so it nice. Yeah, it's about 70-75 pretty nice. I'm Adam. And next to me, of course, is Bradley Benner.

Bradley: Hi. And last but not least went on over there who's being goofy

Hernan: Hey everybody

Adam: Oh, man looks like Marco is coming on so as soon as he unmutes himself Marco if you want to say hi and you're in here say hello to everybody

Marco: I don't want to say hello in any thinking body man. I'm just playing What's up everybody? Good to be here. It's good to be here. Hump Day Hangout. I'm going to join you guys. Oh, yeah. My ready.

Bradley: Alright, cool. So do we have any announcements or like are we going to do normal announcements are we gonna go through it?

Adam: You know, we just for those of you who know or don't know, obviously we just got done with POFU Live event here in Denver. Get to meet up with returning people as well as some new people which is amazing. Sharing stuff in small groups there's a lot of fun just had a blast and then of course carrying that on meeting up outside whether it's for lunch whether we did some evening events that were a lot of fun and you know we wanted to give people cuz we were hearing from people you know I missed it this year, you know, I couldn't make it things got mixed up, that's fine. But we want to give you a special offer to get in now and I'll put that on the page. If you want to grab a VIP ticket, you can grab that now it's going to be up for a limited period of time and you can save a bundle on that and come join us next year so if you you know you're one of those people are saying hey, I will be there next year I want to be then this is the time to do that.

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Nice you guys got the figured out over here. Yeah, I don't think so. So no worries and other than that, I want to say for the people watching today maybe for the first time you are in the right place for watching us you can check out the replays of course on YouTube on Semantic Mastery channel just hit subscribe stay up to date with those. If you ever have any digital marketing questions just come semanticmastery.com/hdquestions, ask us. Of course if you're live you can get a little bit more out of it by clarifying or giving us some feedback. But you know, we understand you can always make it live so you can just ask your questions, check out the replay. And then the next step for you would be the Battle Plan if you want repeatable processes for your SEO and digital marketing, and check it out at battleplan.semanticmastery.com and for everyone else, who wants to take things up a few notches, you know, you want to be around the people who are doing what you're doing, which is trying to either grow your agency grow your business, then you need to be in the mastermind. And you can find out more about that at mastermind.semanticmastery.com. Right on cool. And last but not least, because we got several questions about it this week, but if you need done for you services, which should be everyone whether you're doing it for yourself, or you're doing it for client projects, go to MGYB.co. All right stuff syndication networks are West drive, stacks, press releases, links, embeds, and a lot more coming. So head over there and get that stuff done. And as far as announcements on my end, that's about it. Marco Are you guys we got anything else we need to touch base on

Good no good. Yeah, we got a lot of questions so let's go into that standby cuz I gotta try to find it.

Okay, so it looks like the first one is from Mike he says thanks for the great information I want to try to get back to you by mentioned that you have a good intro video but it has very high volume compared the video volume level hope it's okay to say it. Thanks. That's a good thing. Can you make a note of that too? Yeah, view that is you're gonna try to edit our processes if that's the case. So thank you for that, Mike. We do appreciate that.

URL Structure For Siloed Website

Next is a question. He says. What about strip the category base from category slug so it looks like a page site.com. Katie's asking obviously about the URL structure for a siloed website. Because I'm Yeah, yes, he's asking if he can use the restricted category slash post name out of the permalink structure for silo and absolutely you can just using post name premier link structure, it's fine. It's called a virtual silo works just as well as a regular siloed would Sorry, just bug does it in the face.

What Are Your Thoughts On Having A Syndicated Branded Network Using High Quality Spun Articles?

The next is vitality says hello Hope everyone is doing great. What are your thoughts on syndication network versus syndication network on the branding network using high quality spun articles readable that can this bring more SEO benefit? I mean, I know you don't need to I would on your primary tier one branded network, you're just going to be republishing content from your blog anyways, if that's what you mean publishing spun articles to your blog, I would recommend now and recommend that instead, you would use curated content, it's better content and creates co citation. And you don't have to be a subject matter expert. You can just find other good content out there that you can grab snippets from and share we've got a product called content kingpin, which shows you exactly how to do that. That's what I recommend is just going to read better it's going to be more valuable. Produce more benefit than spun crappy articles would be if yes, what you mean. Marco, do you want to comment on that?

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Marco: That's exactly what I told him in the Facebook group, I just wanted him to come here. So that we could get go a little bit more in depth. And just to make sure that we hammered that home right that you're doing, you're way better off with curated content, citing sources and all of that versus just a crappy spun article that nobody knows what the hell is saying. One of the things that's important here is that as your tier one brand, and you want it to look good, and if someone happens to come along to your tier one brand and you want that person possibly converting or getting into your funnel so that they end up on the website, and they end up in your sales funnel. And so what do you want that person to see in your tier one branded? Which is your brand amplified? Do you want them to see a crappy spun article that makes absolutely no sense or do you want to curate something that convert that person into a website visitor and perhaps a client or a customer. That's the question that you need to ask.

What Are The Best Techniques To Let Google Recognize Entities?

Right on. So the next one is from Steve. He says, Hey SM team, what are the best techniques for getting Google to recognize entities? For those doing GMB or Google My Business? Google readily creates knowledge panels or me, or excuse me, MREIDs. But what about those working with the web properties? People products, etc? What can we do beyond schema and Id pages and the G stack? Getting a Wikipedia entry clearly works, but it's very difficult for most gyms, taxis probably wouldn't married a Wikipedia page, but it does, but gets in MREID through GMB. So, how do we level up the field for non GMB entities? Well, that sounds like a perfect question for Marco, I quickly would say that, you know, creating all of the syndication network and drive stack and all of that SEO shield including the ID page, all of it together is going to help having the structured data using sameas attributes is going to help. But there are other things that you can do, for example, have a paid account of some sort that helps to validate the entity as well. Meaning like pay Google for something AdWords campaigns, or, you know, Google Ads campaigns or for extra drive storage, all of the above, a G Suite account, something like that. But Marco, what else can you add to that?

Marco: Now, you just went over exactly what he supposed to do. If you can't go in and get a verified GMB, which has a completed was not the complete entity in Google, because you can add social media and all these other things. Then what you need to do is you go in and you verify it another way and the best way that I know is getting that credit card on file, whether it's a company credit card, a personal credit card, where you're directly related to the company. What that's going to do is it turns you into into Google's customer, right other than a mage, and elite, and someone who is just abusing services, rather than payment, it gets that credit card on file. And what happens is, you know, yeah, you can have fake credit cards or whatever. But but that belongs to someone, it's a thing. Then, on the web, it's it's in their database. It belongs to a person, but it belongs to a company. So you just went a long way towards validating the fact that you're real. You're not just another mooch, another leech, then you do everything else that we recommend. Absolutely. The schema, the @ID amplify it through the drive stack plus Gsite, press releases, I mean, companies do that on a regular basis, they announced their news, and then link building to all of those to just help to solidify everything. That's what's going to get you when you can't get a GMB and Google understands that then there's other way, getting into all of the different data aggregates.

Bradley: crunchbase would also be a good one.

Marco: crunchbase is perfect, but I was going to also say wiki data because Google is drawing directly from wiki data, you say that Wikipedia isn't feasible, or sometimes it would merit. But your company wouldn't merit a Wikipedia entry, a Wikipedia page, about the company and about everything that it does. So you pay someone to get you on Wikipedia, you pay someone to get your Wiki data. I just as interesting as I just posted to my partners this morning, about getting into Wikipedia, wiki data, for Semantic Mastery, because I know a guy that does it and his prices are really, really good. So that's absolutely you get everywhere. That RankBrain goes to aggregate data about your entity about your thing, and make sure that it's consistent throughout citations. I can't remember if you mentioned citations, but that's a perfect way. citations are a really good way. It doesn't have to be just for local. It can just be your company. Right?

Can You Share Some Basic Guidelines For Link Building?

Right on next one is Mike. Mike says hello everyone. Can you please share some basic guidelines about backlinks specifically about the text when doing backlinks? When to use exact match keywords for anchor text link or my brand anchor text when writing a small post or short reply on forums, what information you suggest to include in the text and what links? Okay, there's a lot of questions squeezed into this one, Mike.

So on a kind of a broad level. Personally, I don't really sweat backlink ratios as far as anchor text ratio is like I used two years ago because I mainly just do everything through naked URLs and like any other any real backlinks that are going to be built are going to be built by my team and MGYB by Dadea. And he knows what to do. You just provide them with your seat set of keywords and he creates all the ratios to where I don't really bother with it because I don't really build my links outside of what we have him do.

But really, I use mainly when I'm doing like press releases, for example, because I do publish a lot of press releases, it's almost 90%, just naked URLs, do brand anchors, and very rarely actually use any keyword anchor text, because it's not really now off page, I mean, on page, that's a different story. So, you know, you want to have, if you have content silos on page, you want to make sure that you're linking through the content, you know, to daisy chain things together using variations of keywords that belong in that specific silo, but not always the same page because or, excuse me, the same keyword anchor. But as far as, you know, link building or blogging even in by the way, when you do that, if you're syndicating content to a network, it's going to make sure that you're not always hammering and getting External links from even your syndication network, your branded network, always pointing back with the same anchor text. That's why you want to do that.

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But once again, you also have all those keywords that we add the same type of keywords that we would add to a drive stack build would be the ones that we would add to the link building campaign. And it's a way to just continue to push relevancy in at different tiers. There's different sets of rules as to what you can do as far as anchor text ratios, right. So again, I just hand that over to Dadea and he handles all of it. You want to add to that? Anybody?

Adam: Not to that, but to the next part, so

Marco: Okay, yeah, yeah, that first part generic naked, and brand anchors, right? Yeah. Because what we want to do is what we want to create link diversity. Once you have that, then it's a lot more powerful when you hit it with that with that with whatever anchor text it is that the broad right and then you can go really eating hone in on the exact match, because your your link diversity is going to withstand some exact match anchors. If you don't do that, though, if you don't get those generic naked brand anchors and whatever you can in there, then what's going to happen is you're going to get it totally unnatural over optimization problems. And if you if you raise enough red flags that way, it could cause a manual which is when you get into all kinds of problems.

Bradley: Yeah, you're gonna do it,

Adam: the tech you were writing a small post or a short reply in the forums, what information do you suggest including the text and what links? For me, I mean, I start out by saying that, you know, it's, it's too vague, but if you're just doing this, I look at this as you probably want to look at it more from Hey, what information makes sense and if you're doing this for an actual strategy, that you're putting information out there, that increases the likelihood that your post is going to get traffic which I understand sounds kind of goofy, but for a forum that it's it's well received, right? And basically, I'm saying quality you know, don't just say I've got to include x y&z you know, if you're going in here and doing this for a long term strategy, I would say make sure you're putting out quality information.

Bradley: Not only that, but if you really want to know how to test what type of a text and link to use as your best link for a forum signature tested in AdWords like search, you know what I'm saying? Because if you can get your headline, and you know your brief description and and the link and the offer to convert on through AdWords, and that's what you put in your forum signature, and you'll probably have a lot more likelihood of it doing well. I mean, it's, it's because you could test it quicker as my point other than trying to have some signature line that really isn't very compelling, it doesn't convert very well. And you have to wait for weeks or months to get any results to determine that, right? Because you've done a lot of posts, you can really kind of hone that in very quickly using AdWords or Google ads, and then add those to your forum signatures, if that makes sense.

Okay, anything else? Is it better to link to most of the times the homepage or a specific service product page? hope it's not too complex of a question was a lot of questions you squeeze in there. I think it depends on what your call to action is within the content that you're using for the link building. Right. I think it makes sense to link to the homepage at times, but also to more specific.

You also, you know, more specific product and or service pages. However, you also got to keep in mind, like, what is the purpose of the content that you're doing and the overall strategy for that campaign? Because if you're trying to push, you know, specific, a specific keyword like for particular siloed, for example, you can hit any one of the pieces of content within that silo, which you would call a deep link, because it's not going to matter if you have the dawn page structured correct, which is what we talked about a lot in the mastermind, then anywhere that you're going to hit that particular silo with, you know, inbound link, equity, it's going to benefit the entire siloed. Right, so you wouldn't want to comment on that anybody good or no? I would just say, Well, no, sorry. No, as a general strategy, he should be probably looking at distributing backlinks through his inner period.

Adam: But yeah, beyond that, like Bradley said, it just depends on again, what you're, what you're referencing, or what exactly you're doing, but you definitely want to distribution

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Bradley: Yeah, yeah, I mean, in other words, you don't want to just always hammer one or the other. Does that make sense? You want you do want to split it up and spread it out. Crazy be we can have it.

Marco: Well, what matters here is how the website is set up, right? Right setting up the whole the homepage to convert, or are you setting up a category right pages as categories or categories as pages where you're looking to push your silo through your supporting poles, and then that top market level category is going to be what you're trying to rank because that's where you want people to convert, actually, you want people to convert all along the way. But just to be sure on the question, if your link building to an inner page, right, then you make sure that you have it set up so that you're pushing that top market level category up, because that's what's going to bring all of the other keywords with it. It doesn't make sense to only link build to the homepage, if what you're trying to rank results somewhere on an inner page in the category or in a post, or maybe it's a lander, within the website, it all has to do with how everything is set up, how your website is set up. Should be how you direct your link building.

Bradley: Awesome. Thanks, man.

Adam: Sorry, real quick. I've got to bring this up now. So Wayne has a question for you. It's the most recent one. But says Bradley, Your voice sounds very different today. Is this part of the new makeover for Hump Day hangouts to make it more sexy? Okay, thanks, Wayne. I'm not really sure how to answer that one. Yeah, let's take a compliment. Yeah, just couldn't we have to read that? Alright,

How Long Before You Can See The Results Of Battle Plan 3.0?

so next one is I have been following the Battle Plan 3.0 for a GMB asset. It's been about two weeks since I followed steps one and two of the plan. How long before I find out the results? I don't know if I'm facing stiff competition or middle of the road competition. How long do I have to wait before I hit it again? I did. I didn't want to read set the G algorithm Thanks. Okay, um, put all the pieces together. You know, that's what we talked about, if you use the Battle Plan, it's not a, if you just do 25% of the work, you won't get 25% of the results, if that makes sense, because you put all the pieces together and it has a more like a, an exponential effect, if you will. So it will work a lot better if you put all of the components together to create that entity loop or that SEO shield, whatever you want to call it. So if one and two if you put one in two pieces together or completed steps one and two, and you know, you know, complete the next steps to and I wouldn't stop until all that entire asset creation. You know that SEO shield is really put together. So we're going to be talking a lot more about that in the coming weeks for some of the stuff that we've got coming up. But Marco, do you want to add to that? I think he's muted.

Marco: Sorry. I do want to talk about this a little bit? Because something about this really stands out to me. And I don't want to pick on him, because I see that he's just beginning. It's following the Battle Plan. He's in step two. But dude, how can you not know your competition? If you're just starting out? Like sometimes when you get to the point where you know how much power you can push, when you know exactly what you're doing, then the competition doesn't matter. It's just a matter of what you're going to do to take the competition down. You're at the start so you have to do thorough competition analysis to know exactly how much power it is that you're going to need to push. Because a lot of this, you might do too much, and it might not be necessary, or you may be doing too little and more might be necessary. So I mean, you have to know what are people paying for AdWords in this niche? Google ads, how much are they paying? are they paying for Facebook ads, YouTube ads, other ads? How many competing pages does it have? Is it in the 2000s? Is it in the millions but singles is it in the 10s of millions is that in the hundreds of millions? Once you have all of that together, you'll know exactly how tough and how stiff the competition is and then you'll know exactly what to do. But the plan is still the same right syndication network, drive stack plus Gsite, press releases link building, and then embed runs and link building. And then you you do all of that before you start analyzing the data and seeing where your project has landed in rank. Because you'll see that different keywords rank differently, different niches rank differently. So you have to know whether you need to isolate one of your market level keywords one of your top keywords that may be stuck second, third page, you may have to isolate that and hit that individually. Once you've done everything.

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So without completing everything part one of the plan, as Bradley said, finish everything first. Once you do that link building one which it which is which is the final piece, you let it sit 21 days, four weeks, and then you come back and analyze the data and see what it is that you have to do. But guys starting out, when you're starting in this, it's a must for you to be able to analyze the competition and understand what it is that you're up against. Because whether it's you investing your money, or whether you're investing your clients' money you have what you're going to spend your money on, and how much of it.

Adam: Yeah, and I'm not going to be able to get the quote right, Marco, maybe you can help me but this reminds me of what you said, might have been during your talk of POFU Live, but basically like Sun Tzu and the art of war and saying you want to come to the battle knowing you're already going to win and you can't do that. If you don't know what your competition is.

Marco: You have to know that you're going to win the war before you fight the first battle. I'm paraphrasing because I can't remember the exact quote of him but but it's along those lines. How can you know whether you going into you know, you can't go blind into battle I might a bow and arrow and I'm going up against how it's all right. I'm going up against a nuclear missile that well I'm not going to do very very well. So once once you lay it all out, and you're absolutely right, it is war. And you understand your enemy your competition is your enemy always. And you know exactly what it is that you have to do to take down your enemy Well, you you win the war and you haven't done and think about it all you've done is study the enemy. It was I love Sun Tzu and thank you. That's awesome.

Is It Possible To Target National Keywords By Using Verified GMBs?

Alright, so the next one says Is it possible to target national keywords by using verified GMBs? So are gonna hand that one over to you because I know you talked about different strategies for that kind of stuff. He's got an example a follow up question next. So again, is it possible to target national keywords by using verified GMB? For example, a long tail keyword like how to lose weight?

Marco: This isn't totally an independent, it depends question. Yeah, what is it that you're that you're trying to do because one thing is local. And what you're targeting is the proximity factor and then overriding the proximity factor so that you can get into outlying areas and target those. You can totally do that. You can totally extend the centroid and somebody was just somebody who guys who was in our local GMB Pro just came out with extending the centroid in in his own training his own original train, and I'm not going there. I'm just saying what the fuck man? But yes, you can extend the century and there are different ways that we can for extending the century, so you can totally do it, you're going to need a whole lot of GMBs.

Because in a place like like New York City, Chicago, LA, you're going to need to push a lot of power inside inside just I'm going to get one GMB do a whole bunch of pose, and then that's going to get me where I need to go. It Again, it depends on the competition. Now, if it's a national keyword, like cosmetic manufacturer, and there's no location, like you don't need to use location, there's nothing location based. Why would you target it with a GMB? Other than to create like a national headquarters for the brand, but that would be branding. That wouldn't be so so this is this question is kind of confusing. Yes. I don't know about you guys. Because because they were talking about two different things here. And maybe what what you what you're trying but what you're thinking is you want to become the knowledge panel for the keywords. Well, that's brand plus keyword association. And I think Fabian is in RYS Academy Reloaded and we teach that all day long we we should we show how to do that? I mean, we've been doing it for a while will be going in five years and mates and says Bradley ranked is Virginia SEO, SEO Virginia? So yes, it can be done. It depends on what you're trying to do.

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All right, but I'll take you to the next question lockout Marco, you guys. It's like back and forth. Is it? Yeah, so I totally said what I meant if or is maybe hosting original content on the money site, but on the branding network, instead of syndicating content, hosting high quality spun versions of posts from money site. Best regards? No, I mean, there's no reason to. That's what I'm saying. Like if it's your branding, network, your branded network, then there's no reason that you would need do post spunversions of your money site post because I've just republished the money site posts again, I don't recommend using spun content as any on page or any first tier link building stuff, because it's just not a good idea to do that now it's even if it's high quality spun stuff, which I guess you can still get away with that if it's done very, very well. Okay, cool.

Will An Existing (Non-Semantic Mastery) GSite And Drive Stack Interfere With The Ones Being Built By MGYB?

Next one, Katie says Hey guys, I was talking to a dentist about his SEO he told me his son was doing it but he was getting nowhere I spoke to the son and he told me he bought some gigs on Fiverr for Google sites and drive files I told the dentist you get what you pay for. And then I may be able to help do it properly. Can I go to MGYB and by G site and drive stack for this one or is it too late? Well, the current g sites are drive stack his son setup interfere with the one MGYB would build. I don't think the sun will let me delete all of the work he has done. Thanks.

Well, I'll let Marco also answer on this one but I would absolutely get a new drive stack and G site that is built correctly. Which will likely the other one because the other one was not put together properly. So it's not really pushing any relevancy or entity validation, if that makes sense. So once it's done right, that would be the one that would come be associated with your entity because it will be done correctly. But Marco, what would you say was is it critical that the other one would be removed or deleted?

Marco: No it won't matter and as a matter of fact what what you could do is add those satellites to push into the new drive stack was decide that we're going to create for for you which is done right, then you can link building to all of those which is only going to help I mean, it's not gonna hurt. Absolutely not. But you what you do need is that is that friend that drive stack empty site created my way, not somebody else's way. Because they always skip corners. They never do the work that they're supposed to think about. And I've said this before, it takes between six and eight hours for a train building. Jessen, by the way that the original RYS to do one and do it properly. Someone was going to charge you, maybe, I don't know, 50 bucks. And they're going to spend six hours, maybe eight hours building and drive stack? No, no, it's not gonna happen. The money just isn't there, right for five bucks. 10 bucks, 15 bucks. We charge what we charge for a reason. You and you're absolutely right that and when I saw this, I couldn't believe it you do get what you pay for. And if you go to Fiverr sometimes you've got some really good gigs in there that do a specific thing. But when you're talking about pushing power, the Rank Your Shit Academy Reloaded me. There's only one way to do it. You go with the original.

I agree. Yeah, this one I would probably be careful if I was in this position, because now I'm thinking okay, there's someone else in there. So this to me goes back to managing client expectations and saying, Well, now there's a son who's got, you know, backend access to everything. So you might want to be managing to him. The son's involved and he's screwing around with stuff on that I don't know about then, you know, I can't be held responsible for some of this stuff. Yeah. working against our goals, so I'd be careful with it.

Okay, moving on the next one. See, I'm trying to find a guy stand by me. I think Jordan had a good one. He said mastermind plus sub mastermind group equals the cat's meow. I totally agree with that. It's not a question but I like it.

Do You Work With Third Party Syndication Networks And Stacks That Are Not Setup Correctly?

Okay, so the next question I see is I have questions about your done for you service syndication and stacks. I've had other vendors create those before but don't think they were set up correctly. I see a theme here any any any problem with having you do them again? No, actually, that's the best thing to do is just come on, come get it done correctly. And then you can analyze the ones that we've built for you versus the ones that you got from other vendors and, you know, figure out what was done wrong and apply it to the old ones. Yeah, yeah.

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That idea. So yeah, that's what I would do, because that's what a lot of people, I mean, see that I go by RYS Academy. And that way you can go through the training and then you can understand what was done and then go fix the ones but again, your time is best spent on just purchasing them and letting somebody else do all that manual work, right.

Do You Create One Google Stack For Each Service Offering URL?

So the next one is Nathan says, when you build these stacks for people I know you ask them for the main keyword However, what if they offer multiple services? Do you create one g stack for each URL? For example, the company that offered HVAC and plumbing services do you create a stack for each URL or service offering a company slash and he went through several examples now, I mean, you can but another way to do it is to have a brand stack created, which is what we do. We recommend for whatever your primary keyword is or keywords, top level keywords, and then from there, once you get it back, and at some point, we're going to provide this as an additional service, but once you get the branded drive stack back, you can go in and clone the folders that are contained in the the primary drive stack folder, and then re optimize that it does require some manual work, but for each one of your silos or product services or categories on your site, so that way, you're mirroring your internal files from the drive stack inside of a branded and overall branded Drive folder. So again, you're just building that relevancy, you're going to mirror the same type of site structure that you have on your website into your drive stack. It does require some manual work. But the most important thing is to have that branded drive stack with the top-level keywords associated with that brand. So that makes sense. And Marco, do you want to come in on that?

Marco: No, that's what I would have said. No, we're not going to create both. If you submit HVAC, and if you submit plumbing, and you, you asked us to do keyword research, we're going to give you everything that's related to that. If nothing you have to do your own keyword research and submit the keywords that you want related to your brand which as Bradley said, we asked for about 50 and go for top keywords. Don't go for the long tails, the long tails you're going to get as you build it out as you build your supporting post and as you build your inner pages and you mirror your G site is up your money site on on the G site. But Bradley just so you guys know and I just got the news yesterday we're testing the drive stack and G site as we speak. It's coming right it's gonna make it a lot easier. And right now like if he wants to make it easier on himself and clone, the drive stacks, then what he can do is he can make a donation to my charity and then right to Christie for the webinars right through charity webinars for last year and the scripts, and I'll put the link to the donation. That's awesome. Thank you.

And I'm not seeing any other questions you guys see any more? No will give people a minute here and I know that there's a little bit of a delay here. There's not much delay through zoom though.

So um, I did see a question in YouTube here. I said we're in Colorado, we're still in Denver, Colorado. Yeah, we're a very short period. So what is the URL if people want to get the early bird discount for next year POFU Live go to pofulive.com/2022. I'm pulling up to make sure I'm not lying, pofulive.com/2020 and make sure you use the coupon code 2020 or 2020 action taker. Yeah. That's going to be the lowest price ever. Oh, yeah. It definitely was a good event. I thought it was really good. Well, actually, let's touch on that.

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Real quick we got a few minutes we can wait for some questions here I want to share with people so we had Kathryn Jones. So if you haven't seen her you can probably get search for CF design school Semantic Mastery, check out a webinar we had with her, she dropped some good knowledge for everybody. Especially a lot of the people, they're growing their agencies growing their consulting and you know, she taught them and us about funnel design but not just you know, hey, me do this to make your funnel look pretty. But you know, it's about converting, not being pretty. And then how you can do this and how in a short period of time, you can create these things that you know, you can really crush it in terms of selling to clients or adding it onto your agency. So that was pretty cool. I don't guys have anything else to say about Katherine's presentation I was gonna get and then Adam Benjamin was another one of our guest speakers. That was great guys got a ton of sales experience. This was really cool talking to him getting some insights about basically kind of brand positioning, which tied in really well with what her non talked about about just one second.

Part of an audience presentation was about personal branding. And then how you can help yourself basically by growing yourself as an authority and it's not some, you know, 25 step crazy, you know, diagram you got to follow to do this it was it was pretty simple, but combining that with what I think Adam said would be really powerful, so cool

What Was The Biggest Takeaway That You Can Share From POFU 2019?

Wayne says what was the biggest takeaway that you can share from POFU Live 2019? Uh, did you should go to pofulive.com/2020 and Wayne because what we want to see you there, and to you know, I'm not dodging the question, I'll let these guys answer it. But like we've told people and like all of the testimonial say when we just ask people, hey, what do you want to share about Cooper life? You know, hey, content was great. It took something away immediately that paid for it. But on top of that, it's you know, interacting with people, and that's what you get out of a small group. So whether it's us whether it's a guest speakers, or whether it's each other and saying, Oh, you know what, I have not been doing this one little thing or, you know, you open my eyes to a whole new area. I could either be doing for myself doing for clients stuff like that. But that's consistently what we've heard. Yeah.

Hernan: Yeah, I think so too. If I can add real quick, I think that as digital marketing, or digital agency owners, most of the people that come to POFU Live there, they spend most of their time alone, right? They might have a couple of VAs, they might have small team, but most of them are remote, right? So come in here and being in a room for three days with people that have kind of the same ideas that you have. And some of them might be, you know, even ahead than you and some of them you might help to get to the point where you are right now, I think that that's one of the best things that can possibly happen to an entrepreneur or digital agency owner. So yeah, yeah.

Bradley: And on a purely SEO basis, I want to say that it was awesome to hear how just putting the SEO shield together, the way that we teach works across the board, and you know, here in that for some several hours remembers that POFU Live to talk about how it's like the cheat code. so it's awesome because it's validation beyond. I mean, we all knew it worked anyways. But it's really good to hear when members actually take our advice and put it together the way that we teach. And then they get the same kind of results. And so that to me, was a very great takeaway to know that we've got something that's been working for us for years that continues to work beyond updates to or through or despite of updates, you know what I mean? So it's just very encouraging to see that. Yeah.

Adam: So Wayne, that popped into answer your question for myself, I think, you know, the biggest takeaway looking for something like either tactical or real world was Rob got up. Rob gave a great, great presentation and then he hopped on the whiteboard. And right and that's where the magic happens. And so went through stuff, but he's going to be sharing that with people in Bradley already mentioned SEO shield, and exactly what people can do. And basically taking the Battle Plan, combining it with what's been done already and what will come in MGYB, and saying you now here's what you got to do. So again, not to use it, but it's on its way out. And I will share it with everybody as soon as we have something.
Marco: I'd like to answer Wayne's question because my biggest takeaway, not only this year, but also last year, is that the people who come to us, the action takers, they generally have already have everything as SEO wise that they need to get results. Because we've been proving it since since we started that when you implement what we give you, you get results. Now, what I often see and in my mini mastermind and in doing this for so long, is that people simply get stuck. I mean, it's a joke, right? Don't get stuck in the middle, but are you getting the middle of the big fat fuck you.

But it's true guys. Do you want to finger prodding you in the middle? When you're not doing anything? Is that what you're really looking for? Or are you constantly going to go taking action and doing the things that you need to do to get to where you want to be. Because it's not being where you have to be. That sucks. It sucks having to be somewhere and having to do something. But when you want to do it, and you like to do it, even if it's something that you know you have to do, to continue on that path to POFU, it's fulfilling. And you don't get all of these different things joining and pulling you away. Because you're hyper focus, you know that you can get results. We give them to you, we give you everything. You can come and reach out to us personally and we'll answer your questions. We'll do everything we can to help you make money, but we still have people stuck in the middle even mastermind members, we have people stuck in the middle, because they won't do the shit that they're supposed to do to be successful.

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And so one of the things that you need to do to be successful is get with like minded people, and the only way you're going to do that is by attending these events. And I don't I don't mean the bullshit events where you're going to have hundreds of people. And you know you, you do that for networking. More than anything you do that to see how you're going to make money and when and where do it do that. But when you really want to get with like minded people who are hyper focus on making money, that's what you need to be in one of these events, the real ones, the ones where you get the gritty living by the ones where you get down to business, down with brass tacks and you get what you're supposed to get so that you can continue making money.

Adam: definitely, hey, real quick got some questions on YouTube. I want to answer before we hop to the next question, which I love and click SEO. But first of all, Brian Kato says what's up guys? Hey, good to meet you, man.

Do You Do Stacks For Dating Sites?

And then also another Brian was asking do you guys do stacks for dating sites. We don't believe we have any restrictions. I mean, I don't have I don't think that crosses any lines for us building stacks, right?

Yeah, yeah. Because a lot of those can have things like male enhancement, and it depends on the affiliate that you're running. We're not going to do any of that, but I'm not gonna have my people don't do any Yeah, we just don't do it. So we don't get them. Brian and you're watching this just email [email protected] To tell them what your actual like what your keywords are, and they'll write Marco they'll be able to tell them from that whether or not they can build it, right. So no doubt No, no pharma, gambling. I don't know. It's epic. Guys. It has to be in English. Don't ask us to do Hungarian because that's the one and the money that we have to target to do a one of is not feasible.

Can You Build An Agency Just By Outsourcing To Whitelabels?

Yeah. I so click SEO as the next one, he says or she says can you build an agency just outsourcing to white labels? Yeah, you certainly can. I like good. Jordan Fowler followed up. He's one of our mastermind members and very successful but agency owner. And so and I agree very much with what he said, and that is that you can but you have to understand what it is that you're talking about for when you do get questions, or at least be honest and say that you'll get the answer if you don't have it, you know, whatever the case may be, you want to make sure that you're not talking at a on with ignorance to a potential customer or client with, you know, without being able to answer the questions, and it's something that you can learn as you go, depending on what all your service offerings are, you know, we were going to be talking a lot about that in the coming weeks or coming months for for, you know, different things that you can do to build an agency without you have to do all of the work. And so I think it's important to understand the concepts, the foundation of it, then then from there, you can you know, you can learn how to best manage questions and such for each one of the services depending on what kind of also confidence level you have in your done for you service providers. Does that make sense? Yeah. So anybody want to comment on now I think we're understanding just the basic Six at least I mean, at a minimum, but you know, I, this may not be a great analogy. I'm doing this on the fly, but I was like, can you own? Maybe a few automotive repair shops and not be a mechanic? Sure. Is it going to benefit you greatly to understand the business you're in? Yeah, you know, better. So I'll leave it at that. But I know Markco has got some more to say, well, we make it simple, right? We not only provide the services that you need them for you to, to get everything that you need to do for the client. But if you join the mastermind, then you get access to us so that if you run into tough questions, you can just come back, excuse me, come ask us. How do I answer this question? client asked me this. I need an answer what I say and we'll give you an answer. And we've simplified every we boil it down to make it so simple. That I I think that people think that our simplicity means that it doesn't work. And it's just the other way around as people make it so complex, that they need to confuse you because it confuse, they can keep making money from. We want it we want to boil all that shit away all that garbage. All we want is that pure rock we want. We want that good.

Guys, that's what because when we have that when we when we simplify it, that's what really works. And that's why this is this is so good in the way that we've set it all up for you to come and take advantage of it. It just rocks and all you have to do is join the mastermind. I mean, it's so simple. I don't know why more people don't don't do it. Maybe I don't I don't know doubters doubting Thomases, whatever it is, get past it, because you need to make so much money.

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Cool. Thank you. Alright, so we're almost Well, we still got about 10 minutes. Well, I think we're gonna have to end it a couple minutes early, right? Yeah, cuz I know we're streaming through yours. Oh, no.

What Else Can You Do To Improve The Rank Of A Website Aside From Having GMB Drive Stack, 3 Press Releases, And Aged Site?

Fitz says I have a site that is showing 27 Google console page three on main keyword manual search number one main keyword on GMB, drive stack, three press releases, aged site, what can I do to improve? I don't know, because that was kind of a word salad at the end there. I'm not really sure what you were saying. But as far as if you've got a page three, excuse me keywords on page three in Search Console, it means that they're closed with some proper maybe on page or maybe some supporting articles that through the same silo that would link to those that page specifically syndicated across your network, for example, that's going to help to kind of reinforce the theme for that particular post. Again, this is all provided that you have proper on page if your structures poor on page, then it's going to be difficult to push, but it will respond to so much better to these cut type of tactics if you have good good structure, good internal linking. So doing that syndicating to their you know, maybe adding some additional Drive files within a particular, you know, siloed Drive folder that would do the same thing link back to those posts, the supporting posts that were linking to, to kind of boost that the posts on that are showing up with the keywords, the pages that are showing up on page three, that kind of stuff. Those are all things that you can do. also getting traffic to them, either through organic means or through buying way to traffic to those new posts that have been created is going to help to kind of activate all of that stuff. So, I mean, obviously, you know, just all the stuff we talked about mirror that same sort of paid page or post on a G site. Once again, you can even iframe it in there. That's all the stuff we get into in RYS Academy. Marco, do you have any comments on that?

Marco: Yeah, GMB post silos.

Bradley: Okay. Yeah, you gotta GMB. It says your, your, your question their Fitz. So yeah, you can silo those together as well. Use press releases press release silo stalking. We talked about that recently, too. It's on our YouTube channel. So once again, you just got a mirror all that stuff through all the different assets that you have available. Okay, then link link below to all that. And once that's done, you take it, you take you take all that and you run an embed gig and you link build to all that and then see where it see where it sits after that.

Hernan: nice.

Adam: You know, I just thought back to something where Wayne was asking us and you know, I realized I don't think we mentioned that. Everyone here, you know, that asked about link building and embeds, you've got to talk to dead. Yeah. And for the people who know who that is, or has heard the him mentioned, he was at POFU Live two years in a row from India, flew over and pay for his ticket came over and joined us and today this time he's dropping some bombs did a case study was helping people out? That was really cool. It was just really good to see. Yeah, yeah, it was awesome. People appreciate it. So Wayne, that was another one that was cool because I know you know who he is. And for other people who who may think you know, he's just somebody exists out in the internet like real deal came to down and joined us the second year in a row was all sounds awesome. That's great. Well, listen, I don't see any other questions. So I think it's time we can wrap it up a few minutes early guys. So we want to say hi again from Dubai from Denver, Semantic Mastery from Denver except for Marco but we piped him in as usual. So we'll see you guys next week. See you guys

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Does Signing Up For RYS Academy Then Outsourcing Better For Long Term Options Than Using DFY Services?

By April

YouTube video


In episode 241 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if signing up for RYS Academy then outsourcing is better for long term options than using DFY services.

The exact question was:

Would signing up for the RYS Academy then outsourcing be a better option long term over using DFY services if I am trying to get results sooner than later?

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Does The Addition Of MGYB RYS Stacks And SM Links Help In Increasing Clicks And Impressions?

By April

YouTube video


In episode 240 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if the addition of MGYB RYS Stacks and SM links helps in increasing clicks and impressions.

The exact question was:

2) I had this real estate client in the beginning of the year but I lost him in March. Just before we parted ways, I got a MGYB RYS Stack delivered and blasted it with links from Dedhia. In the months since, they ended up getting a new site made, one of those industry-template real estate ones. Anyway, I just found that I still have access to their search console, and the traffic has absolutely skyrocked, like 8x as much clicks and impressions. It just keeps going up. The rise started in April, around a month and a half after I left, and it hasn't stopped. Could their meteoric rise really have been from the Stack+Links?

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Related info

What MGYB Services Would You Recommend To Get Faster Traction In Multi-Location GMB Pages?

By April

YouTube video


In Hump Day Hangouts episode 230, one participant asked what MGYB services would the team recommends to get faster traction in multi-location GMB pages.

The exact question was:

I have some new sites being created. Both for roofers.1 with 2 locations about 3 hrs apart, and with one location servicing 2 adjoining counties. What services from MGYB would you reccomend to me to get some traction fast in the first month? Then what would you suggest to follow up after that? Thanks

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More information

What Is The Difference Between The GMB Post Scheduler And Briefcase Plans In MGYB?

By April

YouTube video


In episode 220 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked for the difference between the GMB Post Scheduler and Briefcase plans in MGYB.

The exact question was:

Going to post this in FB GMB group too but thought it might be helpful for others outside of that group.

I'm not quite understanding the application differences for the GMB Post Scheduler and the Briefcase plans inside MGYB

My immediate need: I have 4 separate GMB properties right now I'd like to auto post to. In other words, set up roughly 30 posts for each entity and let the poster run. Then do the same each month. 1 post per day 5 days a week in each property.

It seems the $20 a month Post Scheduler program would work for now. But what or how is the Briefcase plan used in comparison? I guess I'm trying to be clear on advantages to each.

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