In episode 334 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if you should include a location modifier when you order the link packages in MGYB.
The exact question was:
for the keywords we give to Dedia for link building packages – If running a local campaign do we include a location modifier for each of the keywords? So not just snow plowing service but snow plowing service washington etc. and for not including exact match keywords – if our target keyword is – snow plowing washington – does it count as an exact match if our long tails contain the target keyword in the exact order in a phrase? For example – affordable snow plowing washington dc – snow plowing washington cost – etc. we exclude those? thanks