Does Ordering A Single Tier 1 Network In MGYB Require Modification To An Existing Syndication Network You Own?

By April

 

In episode 250 of our weekly Hump Day Hangouts, one viewer asked if ordering a single tier 1 network in MGYB requires modification to an existing syndication network you own.

The exact question was:

I already have some syndication set up using IFTTT and my blog's RSS feed to Facebook, Twitter, & Tumblr. If I order the Single Tier Syndication network will that require modification to my existing syndication or would Semantic Mastery just create a new network from scratch? Thanks!

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Can You Turn Off An RYS Drive Stack From MGYB Store That Is Targeted To A Client’s Web Property?

By April

 

In episode 250 of our weekly Hump Day Hangouts, one participant asked if one can turn off an RYS drive stack from MGYB store that is targeted to a client's web property.

The exact question was:

Hi Guys, thank you VERY much again for the GREAT help you provide on Hump Days (smile) . . If you order a RYS Drive Stack from the MGYB Store and have it “”targeted”” to a clients web property, for example their GMB Listing, can you “”turn it off”” at a later date if the client stops paying you, and if so, is that something the average consultant can “”easily”” do, and if not, how much would MGYB charge to do it?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 252

By April

Click on the video above to watch Episode 252 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Welcome to Hump Day hangouts Episode 252. Today is the first Hump Day hangout to September 4 of September here. And I just wanted to say real quick if this is your first time checking out Hump Day Hangouts, you're in the right place. We're going to go through do a quick introduction, say hi to everybody. Make some quick announcements and then we'll get back into it. But if you haven't asked your questions yet, or you're checking out the replay, you can always go to semanticmastery.com/hdquestions, and ask them there and then check us out live or again, check out the replay on YouTube. But for a second, we're going to take a break here and say hi to everyone, and then we'll get back into it. So, Bradley, your top left on my screen, so how are you doing that?

Bradley: Wouldn't have to move over to the far right. I don't like being picked on first. No, I'm good. Things are good. Life is good. You know, it's um, I was just telling the guys that my daughter just joined a travel softball team. She's 14 and she's going to be traveling every weekend for the next eight weeks for softball in various towns, which means I, as a parent, will have to follow around to and it's going to be very, a lot of commitment. But you know, I guess that's part of the game, I guess. But yeah, things are good.

Adam: Cool. All right, Chris, how are things going in Vienna?

Chris: Looking good. Super excited today just finished right up of the Semantic Mastery newsletter for the next month. So yeah, like if you're being held back by something or like struggling or like, couldn't reach your goals, the last I don't know, like months and stuff or really helped by other things. This issue is definitely for you.

Adam: Gotcha. And you can just so everyone's aware, too, though, it's only for Mastermind members, we send out a physical copy of the newsletter to mastermind members only. So if that's something you'd like to get, that's something they get just for being a member, but you got to be in the mastermind. So as Marco likes to say, membership has its privileges. So speak of the devil Marco. How are you doing, man?

Marco: What's up, man? I'm good. I'm good. The weather is beautiful. The country is beautiful. My kids are great. Wife is doing good. Life is good, man. I can't complain. What can I say I've been I've spent all morning testing, and then going through threads and Facebook and seeing what the experts are saying. Now here I am testing something and showing how it works, right? I'm seeing the results. And we show results, either through traffic, phone calls, or a combination thereof. Because all that really matters. Is is the bottom line, whether you're making money from all of this, and then I go into Facebook and people are telling me that what I'm testing. I mean, right at that time when I'm doing it doesn't work. There's a will so Wow, I guess I'll just stop making money because some expert on Facebook is saying it doesn't work and people take it as you know, it's God's command. Yeah, it no longer works. Please stop whatever you're doing that's making you money because the way you're making money doesn't work anymore. And I scratch my head, man. That's how ridiculous it's getting the people they kind of make a name for themselves and then whatever they say is a go, regardless of nobody calls them out on it even though you know that the person saying it is absolutely wrong. But you know, it's just funny how that happens.

Adam: Yeah, it's the cycle continues and speaking of I believe, MGYB just got out some new services right kind of along those lines of things that don't work. We got the video-heavy hitter, the maps heavy hitter, and the ID page heavy hitter services, right?

Marco: Absolutely. Just went up today. We got all the kinks worked out, hopefully, guys, if you run into any issues while ordering, just just write to [email protected] and we'll take care of it. I mean, we're on there. It's ready. If anything happens again. Just write to support and will take care of

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Adam: Outstanding! for people you anyone watching you can find those at mgyb.co and also if you're live I just posted the link to the Facebook post where Rob was nice enough to update everyone with the release of those so go and check that stuff out. Last but not least turn on how you doing man you're I don't think we get to see the video today what's going on down there?

Hernan: Dude, I just realized two things. Number one is that I can survive a zombie apocalypse but not 24 hours without you know proper internet. That's a fact. Yeah, I'm told him to prepare for a zombie apocalypse but I'm not prepared for 24 hours without a decent internet connection. Number one and number two is that I just want October to come up so that we can be hanging out at POFU Live 2019 baby. So that's gonna be pretty rad. And I'm excited about that dude, I'm excited about what's coming said about the people are joining, excited about the speakers. About the stuff that my partners who are going to talk about, and I'm excited about it.

Adam: Definitely, um, yeah, I think you've got the right one. You're excited. I'm excited to see you too, buddy. But I think getting everyone together. And then like you said, the attendees to like, I obviously know who's coming, looking forward, some people who were already there last year, and we know who is coming back, as well as getting some new people coming up showing up. And then those ideas. I mean, we've talked about it before, but that's where a lot of the power comes from. It's not just like a networking event, but bouncing ideas off each other, sharing what people are working, working on what's working, what's not working. And, you know, just getting those ideas kind of all in one place together. And then walking away with that. I mean, it's on a couple of people was nice enough to share on the sales page for the tickets. You know, we'd ask people, what do you like about the event? And you know, they share their thoughts with us over and over, we heard that again, people were just saying, you know, the information was great. We had a blast, but like on top of it was just getting to talk to everyone and meet other people who are doing this because we're usually such an insulated community where we don't really talk about what's going on or share what's working. So, Bradley, I know you feel strongly about this too, right?

Bradley: Yeah, I think there's a lot of people that consider it. It's still and I'm not, I mean, I don't want to paint with a broad brush, but a lot of people I think, have a scarcity mindset. In other words, if they share any information about what's working in their business, then somebody else is going to perhaps use that to take business away from them. And I don't subscribe to that theory. I obviously come from or, you know, kind of adopted the abundance mindset, which is to share everything that you know, to share as much as possible. I'm pretty much an open book and the mastermind for sure. And POFU Live goes for that as well. And that's because I feel like you know, when you help others that's how you get more coming into your life right by helping others more comes to you and I truly believe that and so, you know, it's funny, but we during our live event last year, we had kind of a debate in the event through one of my discussions or speeches or topics or whatever, about that very thing you know about the question was your the debate started with? Well, if you train virtual assistants on your processes, can't they go out, start their own business and compete with you? And the reality is, it's there's always that possibility, but it's very rare that something like that ever happens. And the reason why is because it takes a special breed to be an entrepreneur, most of you guys that are listening today are watching today are probably entrepreneurs or else you'd likely wouldn't be here. And entrepreneurs tend to take a lot of risks and have that ambition to go out and create a business around a skill or something like that. Whereas a lot of virtual assistants, they want the reliability and the security of knowing that they can just make a certain amount of money, you know, paycheck, a salary, a wage, whatever the case may be. And so a lot of the times they want direction and they're not willing to go out and put up the risk that it takes that requires to become, you know, to run your own business.

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A lot of them don't have the desire to do that. And the vast majority of them in our experience over the years and so, you know, again, I think that's kind of like an abundance versus scarcity type debate. And so yeah, I totally agree. I think you're better off, in my opinion, sharing with others and helping others to achieve what they want or to get what they want. And then you'll see more come into your life as well.

Adam: Definitely, definitely. Well, real quick, everyone, you're in the right place for Hump Day Hangout. So we're going to get into the questions real quick. And again, if this is your first time joining us, thanks for showing up you can always come to Semantic mastery.com slash HD questions ask your questions live or ahead of time. But then the next step if you want to get her step by step processes for getting results with everything from new a new websites, either age domains, YouTube channels, a whole lot more, grab the battle plan, you can find out about that at battleplan.semanticmastery.com and it's ready to start or grow or really scale your digital marketing business. Then you want to join the experienced community. We have access to the real-world information that testing as well as ourselves and everyone else in the mastermind all right you've heard us talking about it but you can find out more at join up at mastermind.semanticmastery.com and last but certainly not least, you know we've already talked about it today but get your done for you services at the MGYB store at MGYB.co. We advise this for people who are you know, if you're doing client work it's great if you're working on your own projects it's great we tell our mastermind members to use it. It's stuff that we use ourselves and either develop the processes for went out had built whatever it is so that it can be done faster All right, we highly highly recommend this when you know you have the finances again through clients your own projects to do this so you can get traction quicker. And then lastly too I guess I have a second last but not least subscribe to the channel on YouTube. Help us out if you find helpful videos, leave a comment, let us know what's going on. Which questions are how we can help and and come back here to Hump Day Hangouts and we'll do that for you.

Bradley: Sweet, alright, so question time. Let's do it. We've got quite a few already. Let me grab the screen. All right, you guys should be seeing my screen now. Correct? Correct. All right. Let me wine all this stuff up. All right, zoom in a little bit. Good enough. We'll start with faith pepper. That's one thing I don't like about this chat app.

Should You Only Include Related RSS Feeds To Your Syndication Network?

Anyways, and this is really your name. And so I apologize for giggling. There's a lot of questions here. I think I can run through them very, very quickly. So I'm going to allow it this time, but typically, guys, we limit your questions posted to you know, one or two, and then allow some other people to post before posting and other you know, because six in a row is can get really long and it's not fair to others, but in this case, I think I can run through them very quickly.

So he says, or she says I he or she so far, I have a very basic knowledge of the big syndication and IFTTT picture and how it works, but I still have lots of gaps in my understanding, which I hope you can demystify for me. Would it be best to syndicate just my own posts and curated posts to my syndication network? Or would it be better to also include other related RSS feeds? So for question number one, I always recommend just syndicating your own content. Remember, curated content is going to contain links to third-party content, right? Because you're curating other people's content. So you're going to cite the source, which is like you're linking, giving attribution through a link back to the original source, but you want to know to follow those links. That's how I've always done it. You can get plugins or install plugins on your WordPress site. If you're using WordPress, which I assume I can only assume you are that are called like nofollow external link or nofollow like there's a ton of them, but they will automatically nofollow External links. You can override it on a link by link basis if you want but there's

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I don't know what just happened, but it will you would automatically nofollow links so you know, curated content is using other people's content to create new content. But you're not linking directly. You're not publishing directly to your branded network from other sources. In other words, you're publishing other pieces or snippets of content into a blog post that is originally published on your blog before it gets syndicated out your network. So the short answer is I like to stick to just my own content which could be curated. Publishing to my syndicate my branded syndication network, if you're using multiple tiered networks or two-tiered networks would do sell those, then you're related RSS feeds, related content feeds will go into the second tier networks, so triggered at the second IFTTT accounts for each one of those second-tier networks. And there's a reason for that and that's to help reduce the footprint from posting from your branded network to persona-based networks which should be still themed but not they're not you know, they're not branded. And the reason why you want to do that is that you don't want just a bunch of persona-based networks, republishing only your content, because that's a clear footprint of, you know, search manipulation, and you don't want to do that.

How Long Should A Curated Content Be?

So, okay, number two, how long should my content be an article or an article curation approximation? It really doesn't matter. The more important thing is that it's themed well and that it's, you know, topically related or geographically related to whatever you're trying to promote or both. That's really all that matters. You know, ours very, we typically have, I don't know, I can't even give you an example word count, but we typically

sorry, I had a call coming in, we usually end up with two to three pieces of curated content. And in common, there's an opening paragraph, a conclusion. And there are two to three pieces of curated content with some commentary in between. That's it and when I say curated content, it can be articles, images, mp3, like audio players, essentially videos, photographs, it can be a number of things. Okay, so we usually have two or three curated pieces of content with commentary in between an opening and closing. All right.

How Regularly Should You Post To Your Syndication Network?

How regularly should I post to my syndication network? That depends on the competition it also depends on how quickly you want to get results more equals better. As long as it's like I said, well, well-created content. So it really depends on some industries, for example, if you're in the technology industry, you might need to post two or three times a day. Maybe more. If you're in the roofing industry, you might only need to post once a week. I still for most of my clients, which are mostly all contractors, we usually post either two or three times per week to the blog, okay, for most of my clients, or

How Many Backlinks Should You Include In The Articles?

Four, how many backlinks to my properties should my article articles contain I usually only have one just because we publish regularly. So generally my bloggers only post one link back to some other page or post within the within the website within the money site, if that makes sense. It's usually one link per post because again, we post consistently and regularly so it accrues builds up over time. Generally, what you want to do is if you have a well siloed site, which you should, you want to make sure that your posts are only linking within the silo. So in other words up either to the previous post or to you know, any previous post within that same silo or page for that matter, you can link up to the silo header, which would be the, you know, the silo landing page, whatever the case may be, you want to keep that very, very tight if you're going to link to other content that's not within the same silo, which you can do just nofollow those links. Okay.

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But I usually just do one you can do more but honestly, it's a longevity thing for us because we just do it consistently and regularly. So there's really no need to put more than one internal link and if we do a lot of the times it's in a second internal link to some other content and perhaps another category or silo, in which case we would know follow it. And that's more of a navigational link as opposed to an SEO link if that makes sense,

What Is The Main Purpose Of Syndication?

is the main purpose of syndication for driving traffic or gaining backlinks? both but to be on, I mean, in all reality, it was primarily for SEO purposes. And that's really where it is because you will get a little bit of traffic from some of the other platforms. Sometimes you can see it in analytics, for example. You know, you might get some traffic from WordPress, or from a Facebook if you're syndicating to Facebook or Tumblr occasionally, you know, things like that. But a lot of times it's mainly for SEO and for entity validation, as we like to call it now. Right?

Are Syndication Properties Likely To Get Banned?

And lastly, are my syndicated properties likely to get banned? No, not as long as you're not spamming them. Like I said if you're doing a well-created content, and it doesn't have, you know, again, it could be curated. But if its content that's well done, then you're not overly injecting links into the content and that kind of stuff I've got, I swear I've got syndication networks out there that have been logged since 2012, that are still being posted to, you know, occasionally you get a suspended property and but a lot of times you can even contact support at whatever like Tumblr, for example, and request that it be reinstated, and then they'll come, you know, sometimes they'll, as long as it's nothing really spammy been done, they'll actually reinstate it because it's sometimes it's just an algorithmic ban or suspension. And it was kind of like, you know, caught up in some sort of filter for some reason. But I've actually recovered a lot of sites that had been it doesn't happen very often. Now. However, keep in mind if you're using two-tier networks, and you are using related content feeds on your second tier, which we recommend, that's part of the reason why I don't like to use two-tier networks for blog content or blog syndication is because you don't have control over those second-tier RSS or those related RSS feeds. And sometimes a feed will go haywire and like publish a bunch of crap or and like all of a sudden your networks get spammed and it wasn't really your fault, because it is because you use somebody else's feed, but you didn't have control over that feed. So that's part of the reason why I got away from doing that. I use more multiple tiered syndication networks just for video syndication because there are no footprint issues there. But for blog syndication, it becomes if you're just managing one project, it's okay or easy to manage one multi-tiered syndication network. But when you're managing multiple projects, multiple websites, then it can become a real nightmare to manage all that stuff. So I recommend just sticking with one branded syndication network for blog syndication if you're doing this for more than one project or client or website. Does anybody want to comment on that? There are some good questions.

Marco: The only comment that I would have is, are they likely to get banned? If you do too many posts at once? Yes, WordPress will get you. Sometimes Blogger, sometimes Tumblr. But as Bradley said, you can recover them are you going to need a new one because they might just get you for spamming. So if you're in a niche where you're going to be posting a lot, start off, build it up, build it up, during, I don't know, a couple of weeks, so that by the end of the two weeks, you're doing however many you're going to do per day, because that's the only way that I've seen to get around that an algorithmic band that you get, or algorithmic suspension from, from WordPress, Blogger and Tumblr sometimes. Yeah, that's true. It's called seasoning the networks. So

Does MGYB Plan To Offer Content Curation Services?

Does MGYB plan on offering content curation services? Does that seem to be the one main thing missing from your store? I've heard you mentioned Content Kingpin, but I've had a client that needs articles. I have a client that needs articles now so there's no time for kingpin training and finding a VA to do it. We tried I a writer but the output was garbage in Text Broker didn't work out either. As nobody bid on our project, can you recommend a quality curation service? Thanks. Uh, you know, I don't, I can't speak for the store entirely. Maybe Marco can shed some light on this, that might be something that we would offer in the future. It's not on the drawing board at the moment. I know, we've had people ask for us that for that in the past, we could offer that, you know, if we, if we made that a goal of ours, so it might be something that we do, I just can't tell you when it's not going to be anytime soon. Um, that said, you know, again, Content Kingpin, you can train a VA in a week. Like seriously, you can hire a VA and have them go through the training in one week and have them start curating the following week. And, you know, if you at least for the first week or two that they're publishing, curated articles, you monitor them, have them send you the preview link before they hit the publish button so that you can point out how to edit and things to correct and stuff like that. And within two weeks, you can have a VA trained for very inexpensive to be able to blog for you all of my blogs.

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Where's the blog for my clients? That's how they got, that's how they learned, I put them through that exact same training. And then all I did was offered, you know, my own advice and, you know, editorial advice, so to speak, as, you know, as they first started publishing content, and I wouldn't let them hit the publish button without sending me the preview link first, so that I could, you know, suggest edits and things like that and how to improve it. And once they reached a level, usually within about, oh, just one week of publishing, you know, 567 posts or something like that, they would be on, they'd be off to the races on their own. So it's not something I mean, again, I wouldn't shy away from it. If this is something that you're going to do in your business, which I highly recommend content. Marketing can be a steady stream of revenue for your business and it's very easy to manage content curators or bloggers essentially. So I would recommend that you just go ahead and go put them you know, fire, find a VA that you trust, and if you can't find one of those, we have another course that will show you how to find VAs to Which is called Outsource Kingpin. And those two methods together, you can literally start an entire content marketing business just from those to learn how to hire, train and manage VA, and then put them through Content Kingpin and turn them into curation bloggers or curating bloggers. And then you can literally have a content marketing business from that alone. Marco, do you want to comment on that?

Marco: Yeah, the problem that I see with that putting it in MGYB store is that we'd have to get native English writers or people who write English well, which means that that automatically increases whatever price, the price point, we start with, with how we outsource things, and the VA is that we hire now. So now we're at that point where we need to gauge the English of the people who would write for us to if you're in a particular niche where it needs, it's technical, then we would have to further train that VA. I mean, I'm looking at the cost of training all of these people training and training all of these people for the different niches. Right? Yeah. How would we do that? How would be able to handle all of that? And then not only that, it would be just a madhouse with with with people sending back content that and they're not satisfied with having the editor because we see it with press releases, right. Sometimes people aren't satisfied with the right they send it back, they get, they get redone. And so it just becomes a, the thing that you think would save you time, would actually take three weeks for you to have a piece of content wherever you train. Here you go, and you get Content Kingpin, and you train your own VA and you train your own VA in your niche and how you want your content done. And you've just saved a lot of money and time you're looking I think you're looking at this the wrong way. You're actually going to save money and time. If you go the Content Kingpin. Well.

Bradley: Yeah, and I want to just follow up with that, because I agree that there, that is one of the issues with being able to provide that as kind of a white label services, we would get such a variety of topics that we would have to curate about that would make it very, very difficult because one of parts of this is is for training, or having a good blogger, a good curating type blogger is finding reliable content sources that they can use to curate, write, and part of that, again, part of their job is to go out and research regularly to try to find new topics, or new new new content sources, I mean, which again, can be video audio can be a number of things just to support whatever theme of a post a blog post or an article that they're trying to create. And, and again, all of this is taught in Content Kingpin. So it's something that it's you know, there's there is some front end work, originally to come up with at least the initial sources of content that you're going to use for curating, but then it's an ongoing thing where because, you know, as they continue to blog about that particular topic, whatever that topic is, they're going to look for to continually add to their content source. And they just keep that in a spreadsheet. Or you can do it with like a bookmarking service, you know, for example, but that way, they can just very quickly go in and look at different pieces of content that are available for that particular industry. You know, on any given day that they're there, they've got to draft a post, and then they can just, you know, find some, and again, I teach all of this and Content Kingpin, but they can just go read through like the headlines of articles and content that's available that day or recent content, it could have been published within the last week, whatever, and find something that stands out to them that they say okay, that's going to make a good topic. And then what they do is try to look for additional supporting content to kind of support or you can even do, like pros and cons or comparison type articles where you might have

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You show two sides of the story or two sides of an opinion, right? So you curate a piece of content about supporting an idea. And then you curate a saying, here's the contrary opinion, you know what I mean? So there's a ton of different things that you can do with that, which again, I recommend, if you have your own VA, they're going to get better at that. And there'll be able to speak in your voice, so to speak, or your client's voice in this case, right? Well, you can train them to have that kind of that tone that they want. And it's very difficult to do that with a white-label service. So that's a great question, though. But yeah, I think if you're going to be providing content marketing services, you should really hire that stuff in house, you know, virtual assistant based, if possible. Anybody else? Adam, I know you. You've curated content and run that kind of stuff in the past.

Adam: Yeah, definitely. I haven't done as much of it lately. But I agree. I think it's something we could do because I understand where people are coming from where you know, especially if they're dealing with clients were having us do it could be really beneficial to them, but they, you know, bring it in house if you've got more than one or two clients, maybe that that may be the way to do that. So yeah, just not much more to add think that, you know, it's just one of those look at what you've got time versus money and go for it.

Bradley: Yeah, and the last thing about that, before I move on is that the, you know, you can make a pretty substantial stream of revenue from that too, guys, because, you know, I pay my VA is between 10 to $15 per curated post, and then I charge the clients, you know, 25 to 30. So it's about 100% markup. And, and it's, and it's really good, because once they're trained, which really only takes a couple of weeks, like I said, and occasionally you know, I'll get something kicked back to me by the client or something like that, that says that they'd like something edited, which is not a big, big deal. And in fact, some of the longer-term clients that I've had for long long periods of times actually have direct communication with my bloggers now to where it cuts me out from even really have to manage them much, which is even better, but I don't recommend that right off the bat.

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Because then, you know, you could you have to have a really good trusting relationship with your client to be able to do something like that. But my point is that, you know, it's just, it's a good stream of revenue, it's just part of our overall SEO, monthly retainer packages. You know, they if they get, you know, three posts a week, and I'm charging him, you know, $30 a post, that's $90 a week for content marketing, and then I might pay the VA $45 a week out of that. So that's just additional revenue that my agency generates for something that's really hands-off. That's why we call it hands-free content marketing.

Do You Think Adding A Call Tracking Phone Number In GMB Could Trigger Suspension?

So, all right, Gordon's up he says, Hey, guys, thanks again for helping us customers on update your generosity is greatly appreciated. As always. Thank you, Gordon. He says, I know that edits on GMB listings can now cause suspensions. But in your expert opinion, if you just add a call tracking phone number to a GMB listing, but leave the original phone number as an alternate number, but no longer the primary number. Do you think that will still be considered sufficient of an edit that it could put your listing at risk of suspension? I don't know honestly, because it's just so up in the air right now. I can confirm Marco what Marco was saying, though the other day, I just got a new client. Oh, no, I'm sorry. It's for an existing client that I got about three or four months ago, but he opened a second location. You know, he opened a second location. It's really just another map listing. But yeah, you can pretty much optimize an entire GMB listing while you're waiting for the verification card to come. And then once it comes, like I don't plan on touching it again. But I was able to completely deck the entire I just did it yesterday, in fact, but the entire GMB listing has been optimized. And you know, I'm still waiting on the verification card. But once that comes, then I can verify it. And I know I won't have to touch it again. I know that doesn't answer your question, Gordon, I just wanted to confirm that we because we've talked about that over the last couple weeks, and I couldn't remember if all of the tools that are available could be completed. And I think it's like about 80% is like what Marco said. That's it. I think you'd be okay, but I don't want you to take that is law and then go do it and have it suspended. And then you're mad at me, Gordon? Does anybody have any insight on this?

Marco: Yeah, no, I'm yeah, I can't say yes or no. This is one of those. I'm sorry, but I just can't. Because there's no telling how much you've done already, to get you to that tipping point where the next thing that you do is going to push you over the edge and you're going to get suspended. Or if at that point, when you're doing something Google is added again, and it's going to be enough to get it suspended. So since Google is so trigger happy, yeah, I can't say whether changing the number is going to get you. If that's something that that I will tell Yeah, yeah, sure. Go ahead. You'll be fine. I can't do that. Sorry.

Bradley: Yeah. And, you know, again, I, I would hesitate to do it. I mean, I think it would be okay. But I, I just can't say because it's really odd how, you know, like I said, some of these suspensions, I don't have, really to that really got hit by the suspensions That really hurt. I got one of them back finally, my the pest control company. But you know, there was really no rhyme or reason and so I can't say whether that would do it or not, in my opinion, it should be okay. But also the edits that I had made on the two suspensions that I did get, should have been okay, so I really can't say I'm sorry, go ahead. And he says, and, and for clients listing if doing that as a risk, so putting a tracking number in place, also in the listing and keeping the original phone number as a secondary phone number. If doing that as risk is having that proof of results worth the risk. Again, that's a judgment call on your end, I cannot provide you with an answer for that right now, especially if it's a client's listing, I would probably I've suggested to all my clients don't request any edits right now. Don't ask me to make any edits right now because if I make an edit based upon your request and it gets suspended, you're going to hold it against me. And I don't want to be responsible for that.

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So it really is up to you. I personally wouldn't want to do that right now. Okay, here's something that you can do though. You can have the client, your client as the business owner, you can even create a training video of short training video showing them how to do this. But you could always have your client contact, GMB support, right? And get on the phone with Google's Google My Business support and ask them to make the Edit. Right. I don't know whether they'll honor that or not. But I had another client I just took on an AdWords Google Ads client just within the last week. And he had a question at, first of all, he was a surface area business but he was showing his address physical location. So I told him that he needs to clear that address. But then he had also asked if he's in a little tiny town right outside of a big metro area. And he said he would rather be located in the metro area and he had any instance he's a surface area business people do not come to his business. He said what would I

What I'd be able to change the physical location if I haven't addressed in the metro area. And I said, Yeah, but I wouldn't suggest you do that. Now. I pulled up a Citation Report, I only had like eight citations. No kidding. Because it's I don't know why. But anyway, I said, if you Yes, it would help for you to rank better in the maps, you know, potentially, in the metro area. But if you're going to do that contact, GMB support and ask them to change it for you. That way, you know, I can't imagine them suspending it if Google's the one that's making the change, and I don't know that they do that. But I would recommend, if it's really important to you, Gordon, to contact him, and I wouldn't do it as a, you know, marketing consultant for the business, I would have the business owner do it. Right, just create a short video showing them here's Google, given the link, here's the Google support. This is what's going to happen, you're going to click on this link. It's going to ask you to enter your business name and a callback number and who you are in relation to the business which in your case, you tell them, you're the owner. And then they're going to call you back within about 10 minutes. Generally, that happens within about three minutes, you get a call back from a Google support Rep. And then you could have, you could tell him what to say. And that is I want to install a tracking number into my, my Google My Business listing in addition to the original number, but I want to make the call tracking them the primary number, can you do this for me, or show me how to do it or something like that That way, if there if it triggered a suspension, while you're on the phone with Google support, you might be able to say, look, you know, you just told me what to do, and it suspended it, you know, and again, I'm just giving you other options. But we're going to move on. Also, I think, in the past, you mentioned that if we do change the primary phone number in a GMB listing to a call tracking phone number, but leave the original number in the alternative number alternative, or alternate, excuse me, number of position, will there will be no negative ranking effect even though all the citations only have the original number. Is that correct? Yeah. Well, yes, I've done that. And I have not I've not seen again, it may have changed since the last time. I did. It's probably been about a year since I've done that. But one of the, and again, I got this answer directly from Google My Business support, which they could have been blowing smoke up my ass. You know.

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There was also, not only have I done that with the tracking numbers in the past, but also the physical location, like I've got a preschool client, it's got three locations now, but one of the locations, we had updated the physical location address to the proper formatting based upon the United States Postal Service address formatting, right. And it saved and it saved in the dashboard where you can see it correctly. But Google, my business was always continuing to display it. And it's properly formatted fashion, like the way that it had always been shown, which was not correct, according to US Postal Service formatting.

And so you know, after many weeks because I kept thinking, well, I can't build citations to this way with the current formatting, if it keeps showing the bad, you know, the improper formatting. And so I contacted Google My Business support, and I got on with the rep that said, No, we not because I said in the back, you know if I go to edit the info, it always shows as I have entered it, but it's displaying and maps differently. And I was told that as long as they have the correct data in the back end, that the display doesn't matter. Again, I don't know whether that was 100% accurate or not. But that's what I was told. And I've not I've never seen any sort of ranking decrease from that after starting to build citations and actually update existing citations to the correct formatting, even though display showed it improperly. So I've had that happen with both phone numbers and actual physical addresses, and I haven't seen any negative ranking effect. Does anybody want to comment on that? Okay.

Does Google Prefer HTML Sites Over WordPress When It Comes Ranking?

Gordon says, By the way, I've read previously that Google loves WordPress and if you want to be ranking on the first page, Or if you want to rank on the first page more easily, you must use WordPress. But lately, I've been reading how Google Now loves HTML sites much better. And that is what we should be using. What is the real truth? Thanks again. Um, I mean, WordPress has always been kind of an industry standard. But I like HTML sites because they load so damn fast. WordPress sites are typically very slow, depending on what type of themes you have, and plugins and just a number of other things. WordPress sites are easy to manage, but well, relatively easy to manage. But they can be incredibly bloated with plugins and code and all kinds of shit. I like HTML pages because they load very quickly. But you know, you're limited unless you're really good. you're limited to what you can do with an HTML site. So honestly, it depends on what kind of work you're doing. Gordon, if you're just creating, you know, simple lead gen type sites for clients or just for your own lead gen business, then yeah, I mean, I like HTML sites. But if you're going to be doing a lot of content marketing, stuff like that it would be nice to have a CMS with an RSS feed and all that other stuff. I know there are some opinions from you guys about that.

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Marco: I like WordPress. I mean, seriously, it does work. It does what it's supposed to do. You can keep it so that it doesn't blow. Right like it like you can get rid of the virus that's Yoast and go with you know, the guys, I like SEO ultimate. There are others like, don't put loaded with a bunch of security plugins if you can use just one. And I always think about speed, yes, because they will be bloated and they will be slow, if you allow it to but if you can control that up to a point, I just like to me WordPress and the things that you can do with tags, and then tag tags and the tag tags and I could just go on and on and on. You do some wicked stuff in WordPress, and for some reason, and don't ask me why Google just seems to really like it. You could see it in your Search Console and in Analytics, where your tag pages or rank really, really well and very quickly. And so I like it HTML. Really, if you're pushing enough power, it doesn't matter. So you could think of it this way. Having said that about WordPress, the only thing that that's a little slow would be it's JavaScript that but that depends on how you load the JavaScript, how slow it is, and what you allow the search engine to see. Or assuming that the spider and what the spider can go into with your JavaScript. So there's some pushback there, right where the but may not load up may not see all of the JavaScript. So I don't recommend the 100% JavaScript website. But there are some awesome things that you can also do with JavaScript. It really it's right. It's your imagination and how far you willing to go with testing to see how well something can rank because you can rank just about anything there is even free WordPress sites as a matter of fact.

Bradley: Yeah, you sure can. ranking for SEO Virginia with a Bradley Venter dot WordPress.com has been for many years. So and there's no content on that page except for one line of text. Seriously. It's crazy. Anyways, we're going to keep on moving.

Do You Need To Hide Or Show A Fake Address Of A Verified GMB Page?

Well, first of all, yeah, you don't need the address unless it's a server, excuse me, a storefront business which means customers come to your location and obviously if it's not a real address, then it's not a storefront business. It's most likely a service area business and as per Google's Terms of Use, Google My Business Terms of Use, if you are service if you the business goes or the business goes to serve the customers, the customers' location, that's considered a service area business.

And you're supposed to remove the address so that it does not show publicly on the listing, just so you're aware of that, and that's as per their terms and conditions. So if you have a service area business, which is really the only type of business you should have if you're using a spam GMB, in other words, a fake address, then yes, you should absolutely remove the physical location from being published. Okay. As far as building citations, I've said this a bunch, but I can't assume that you were here for any of the times that I've said that. And for everyone else's benefit. I'll repeat it. If you are using a spam GMB, which means a GMB that was verified what to an address that doesn't really exist.

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There and there was a lot of that out there. Do not build traditional citations. Guys, you don't need to write if you have a real address for a business, whether it's a service or a business or a storefront business as long as it is tied. The GMB is tied to a real address that you have access to or your client or whatever, then build as many citations as you can. That's, that is still very, very helpful for ranking in maps. However, if you have a fake address GMB, that was verified to address the address that doesn't really exist. Do not build citations. But for two reasons. Number one, a lot of the times the addresses that were in that were verified to is an actual address is just not actually where that business is located if that makes sense. And so what happens is you start to whenever you start building citations, guys, it's there's no way you can get around this, the address with which you use and the citation, the business directory, as that you will start to get junk mail, business-related junk mail, right, you know, Vista print, for example, when, you know, all these different types of companies will start sending you, you know, business loan offers and all kinds of stuff like that. They'll start receiving mail in the business's name at that address. And so if it's an address that was just selected from Google Street View or something, then all of a sudden that address is going to start receiving mail with your business's name on it, or your GMB's name on it. And so a lot of times, you got to worry about people reporting that and saying, Hey, I'm getting mail to this some business that says that they're listed here, and it's not. And so you could end up getting your account suspended for spam that way.

You know, and again, it's not necessary. We have proven over and over and over again, that you don't need citations. If again, if you have an address, that's valid, that's real that you can you know, you can access and collect mail from or your client or whatever, then absolutely build citations. I'm not saying don't build them because they are still effective. But what I'm saying is, if you're using a spam address, then it's not. I recommend you not using them because you can still get results without citations. That makes sense. All right.

Is It Necessary To Buy The MGYB Link Indexing Service If You Buy The Nitro Web 2.0 Link Building Package?

Next one, Tommy says if I buy a Nitro Kit Web 2.0 link building package from MGYB, is it necessary to also buy the MGYB link indexing service? Or will go Google crawl those links anyways, as the index service only needed if tier-three GSA things links are added to the purchase? Thanks. That's a good question. I typically do not by the indexing service, unless I'm doing the really deep tier stuff, but I'm usually just using the web to auto links, and it would help to get I mean, it's not I'm not gonna lie, it helps to have the indexing service run because you'll get, you'll start to see the effects sooner. In other words, a lot of I mean, if you're not in a big rush, then you could probably omit it, but because I think, and I could be wrong about this, but I think Dadea runs the SEO when he does the links whenever he builds a package through the index through an index or he might not do the extra layers of indexing, which he does if you purchase the indexing product but I think he runs it through the indexing service. So like I said, it depends on what area you're in.

Marco: Hey Bradley, Dadea runs the RYS the drive stack and the G site through the indexing service. But no, there is no auto on a link building pack the indexing for link building packages, which is why it was included. You guys want if you guys want them indexed, it gets it's not as if it's dripped over time, what happens is they have to be submitted several times through different indexing services to get to the 60% or so. That we say that we can get through the link be the link building indexing, sorry, the link indexing service. So to get to that point, it's going to go several times through several link indexing services. So that your links can be indexed, and you'll be at around 60%. So you don't have to wait on Google to go in and find them and index them and call them and start pushing power that way, you can just go get it. And it's that much more that much better when

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Bradley: yeah and faster. I mean, that's, that's really what it comes down to, you'll get faster results if you use the link indexing service. And so just keep that in mind. Definitely, when it comes to if you're using GSA links, in my opinion, no doubt you need to because those are, let's face it, I mean, they're, they're lower quality links. That's why we recommend using those out of like tier three. Because of that reason, the web to auto links, especially if you're using two tier links, the second tier actually helps to index the first tier, but then what about the second tier? Right? So that's why I'm saying that you're going to get eventually Google will crawl a lot of them I won't even say most of them. But if you want to get much faster results and ensure that more of those links get seen then you want to order the link indexing service I'm not it's and it's and it's inexpensive. So

How Can You Track The Results Of Ranking A GMB Page Using The MGYB DFY Services?

All right, next one says Hey guys, I'm a first-timer my question is regarding the best course of action to rank GMB pages using done for you services. citations are being built as we speak. And I'm thinking about your always drive stacks. But I'm not sure which one to go for. If it's if that's a good idea with the smaller package suffice to start and how can I prove to my client that it is working? In other words, how can I track it? Okay, we actually answered a similar question last week as far as to how you can prove that it's getting that it's working. So But first, let me just start with drive stacks, and we were chatting about this in our Slack channel.

You want to have at least that the drive stack plus the G site, right, at least if you want to admit the Twitter, the Twitter ads power to and everything else, that's fine. But in our opinion, you really the only time that you should ever just get the drive stack without the G site is if perhaps you already had your own g site bill or you're adding an another like an additional dr stack to an existing stack that already had a G site for example. Like if you're expanding that kind of stuff.

In my opinion, you just like us, it should always be a standard operating procedure, you get the drive stack with the G site. Okay, so, but remember we talked about this if you haven't gotten our battle plan, get the battle plan and follow the plan. Essentially what we talked about citations is important for maps the rankings if you have a real address like I just mentioned earlier, but your syndication network will help absolutely will help even a GMB. Even if you're not publishing content to the syndication network, it will help them solidify the entity has it branded have it all linked back to the Google My Business website, for example, if you're not using a self-hosted site, all of that helps. Then when you get to drive stack bill, you include all of the URLs from the syndication network in the drive stack order so that they can be built into the drive stack which then powers up the syndication network, and your GMB if that makes sense. Okay, so, and again, you want the GMB as well as the G site. Excuse me the drive stack RYS stack along

With the Google site, something else that we're going to be offering, if it's not already available is the @ID pages. Again, it helps to kind of tie this entity loop together, all of those and in the @ID page can get iframed into the G site. And that creates additional power. So and then from there, you can start doing link building link build. And again, press releases, all of that is covered in the in the Battle Plan. And so I recommend that if you don't already have that, get the battle plan. It's inexpensive, and start following that. And remember, if you omit steps, if you take shortcuts, you won't see the results that we claim. Because again, I've said this before, but if all, if you like the sum, is greater than the the the pieces, if that makes sense. In other words, when you add all of the pieces together, you see significant movement. But if you only do bits and pieces of it, like let's say there were four or five components, you think, well, if I do three components, I'm going to get 60% of the results. Now that's not true. It doesn't work like that. You have to get 100% of the results, you need all five components. In other words, so Marco do you want to comment on that?

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Marco: Absolutely, you get the drive stack only. If you're going to build your own g site if you have an existing g site, and you're going to do the additional work, but you should never have just a drive stack without the companion Gsite because as Bradley said, the whole is greater than the sum of its parts. Meaning that if you do everything separately, and don't connect it, it's never going to be as powerful as if you connect everything and you push power the way that it's intended to. And we build the G site for a reason and a very specific reason that that right? We're going at foundational principles on the web. It's something that you cannot get around. This is our work. The web is built this way. You're everything that the web is is founded upon. And this is WC it's not Marco speaking, this is how it's done. And it can't be done otherwise. And so we worked those principles to achieve the results. It just, it just so happens that we're currently doing it inside Google and I've been for, I don't know, over five years, your Virginia, SEO has been ranking for four and a half years almost. So we do it for a reason. There's a very specific reason. So if you could cut it up into pieces, you're never going to get the power that you get from the whole, which means g site plus drive. Second, if you want additional relevance. You throw it into a Twitter with its own embed network, right with its own syndication network. So it indicates that secondary Twitter is going to syndicate your main Twitter's fee and is going to retweet those along with trusted and authoritative accounts, in the niche, that's what that's for. And I go over it in detail in the black book. And we also go over it in the done for you User's Guide, which you get as part of ordering a drive stack. So if you get that PDF and you don't read it, that you're missing out on a bunch of power and a bunch of additional information that you could be using if you hadn't just left that up that PDF unread.

so the last part of that question, and we're almost out of time guys, I'm sorry, I see some other additional questions on lower down on the page, but we're not gonna be able to get to all of them because I do have to leave at 5pm today.

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But the second part was how can I prove to my client that it's working in other words, how can I track it well, what as I said, I think it was last week but this is something that you should be doing anyways, in my opinion, is tracking analytics or track you know, some sort of traffic tracking, as well as Search Console, provides a lot of insight guys, you know, if you have a site that you can attach to search console, like the, you know, self hosted site, for example, then as you know, as part of the Google My Business profile, and then ultimately the drive stack and everything else, what happens is, you'll start to see within just a couple of weeks, you'll start to see the number of impressions that the site is being recognized for, or that the site is being given exposure for, for people that have typed in search queries, you'll see that number really start to go up and it will go up month after month after month. And that's a way to show to your client that you're the work that you've been putting in is getting his site recognized for more search queries and more terms, right. So it's more exposure because of the topical relevance. So that's one of the key metrics that I use. Now. Ranking rank reports guys are a secondary metric to my clients. Now, for the longest time it was the primary metric, but now I've explained to them that even rank trackers are, you know, considerably inaccurate because the rank trackers are rank, their search results essentially are going to be almost unique or somewhat unique to each individual user based upon search history, location, you know, all that kind of stuff and is the mobile index first. So rank trackers can simulate to a degree as to where they're searching from. But it's never going to be as accurate as they used to be because of what has happened the way that Google's changed how it serves search results, right to the individual user more so. So again, I always can rank tracking as a secondary metric that I share with my clients is just kind of an aside like, Oh, yeah, here's some kind of benchmarking as to where your, your site is ranking for particular keywords. But the metrics that I always push our analytics, Search Console phone calls, visits to the website, web form submissions, conversion goals, essentially, that's the primary metrics that I used to prove results, what I'm getting results. Okay. Good question.

Should You Use A Switchbox Domain Or The Money Site When It Comes To Using Drive Stacks To Rank In A Competitive Niche?

Um, yeah, you you always can use a switch box domain for people that don't know what he's talking about. It's just having a redirect domain. That is a domain redirected to your money site. And that way, if something were to happen or something were to be considered spammy or start producing a negative effect, you can just undo the redirect, right? You can eliminate the redirect and it's like turning a switch off right. You know, that's something that you certainly can do. I I haven't worried about that with drive stacks at all.

Honestly, you can do that though. The only thing that the problem that I see with switch box domains for especially if you're trying for local stuff is you're creating citations on Google properties with the drive stacks and with the syndication networks or whatever else it is that you're doing. And if you use a redirect domain, then you're kind of ambiguous getting that NEP data, right, and that that can create an issue with your maps ranking. That's part of the reason why I just go with the money site because that way I can put the full PBN the drive stacks and all the different files and, and all that kind of stuff. And it's consistency across the board. The problem again, with using a redirect domain is it invigorates that NAP data? So it's up to you? It can work if you were going to do it, I might, I might suggest using a subdomain redirect from the actual domain as opposed to at least that would be less than regulation, although it's still as an evaluation factor. Marco, I know you can comment on that a little bit.

Marco: Yeah, I think I think it's it's getting more complicated than it needs to be. Because it's it's already on its own search box because you control the Gmail account, the mac, and cheese that is delivered. And so since you have that, if you do everything through the drive stack g site, the money site will benefit. Now if, if for whatever reason the client stops paying or whatever, then what you could do is just turn it off, right, you turn off the drive, you make the drive stack private, and you eliminate the Gsite. And that's a switch box. Now, if you don't want the competition to know what you're doing, I mean, you could try to a subdomain, but it still has to be on the client-side to get the full effect. I don't like adding an additional jump anymore, because it cuts down a little bit on the power but other than that, stay under the radar with Google, we don't give a shit about Google and competitors. You're leaving a footprint, you're always gonna leave footprints. If your competitor is determined to find what you're doing. They're going to find it. Rob reverse engineered RYS Academy, they the entire thing from the drive stack and the G site, and everything else that we were doing it and then contacted me about the wicked things that he was doing with it. That's how Rob runs MGYB now that's how he ended up with Semantic Mastery in the first place reverse engineering everything someone determines is going to do it no matter how you try to hide it. Yeah.

How Do You Rank A Client Site To Rank In A Third City?

Last one, because they're gonna wrap it up guys, this is I have a client that I have ranking in two cities, but the third is getting tough. Should I throw links to a stack press release or something else at it? Yes. All of the above. Now again, just again, get the battle plan if you don't already have it, follow that process. I'm telling you guys, it's exactly what we do. Step by step, each component builds upon the net the previous and then once you have all of the components in place, then you buy links and you know, press releases are part of that link building process in my opinion, but um, but you know, then you buy links and embeds to the GMB or to the @ID page, things like that all of those things help. So again, it's just it's very clear cut we maybe sometime in the near future offering a more live type training like hands-on step by step battle plan process training opportunity for people, we were kind of kicking that idea around right now. So maybe that would be something that some of you guys would benefit from, I can tell from some of these recent questions that it looks like. It's something that many people would benefit from. So, but anyway, just follow the battle plan, guys.

Sorry, we can't answer any other questions we have. Real quick Bradley just wanted to say sorry, because I do want to answer last night I'll make you a liar. But the guy was, Greg s was asking if he comes POFU Live, can you get a site review? Or is it only speakers? And Greg, I'm going to say the answer lies in between. If you really want someone to check out your site, that's fine. We're not going to guarantee you some sort of detailed site audit, but we're going to have an additional speakers going to have time to hang out, both in the evenings and we're going to have a roundtable where you can do one on one or at least you know it's not going to be everybody against

One person but to be able to get some more personal time asking questions go through stuff like that join the mastermind will take a look there. Yes true. So all the time we yeah we do suck com site audits and we do it all all the time inside the mastermind so guys also last thing we do have a mastermind webinar tomorrow so those of you in the mastermind come join and I was gonna say Greg then what you might want to do then if you want to really get a hell of a deal, go over to pofulive.com grab yourself a VIP plus ticket you can come to POFU Live you can talk to us there you get a year the mastermind get site audited. Boom, there you go.

Well said bye guys. Bye later, man.

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Will Ordering The Entire Battle Plan Make Order Processing Faster In MGYB?

By April

In episode 249 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if ordering the entire Battle Plan makes order processing faster in MGYB.

The exact question was:

Hey guys. I've been following the battle plan ar directed. On average its taking about 2 weeks to get orders back from the MGYB store. If I place an order for the entire battle plan at once in the future, will this help speed things up? Thanks.

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When Will The MGYB Service That Helps Hiring VAs Be Available?

By April

 

In episode 246 of our weekly Hump Day Hangouts, one participant asked about the availability of the MGYB service that helps hiring VAs.

The exact question was:

when will we get the service to help us to hire Va's come back to mgyb.co

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 239

By April

Click on the video above to watch Episode 239 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, welcome everybody to Hump Day Hangouts, the one where you hear the weird sound of Hernan rubbing his hands together.

Hernan: We're live, Adam!

Adam: cómo estás

Hernan: I'm good. Thank you.

Adam: Gotcha. Well, welcome everybody to Episode 239 of Hump Day hangout today is the fifth of June 2019. And we have got some good stuff for you today. But real quick, we're going to run down the line and say hello to everybody. So Chris, how you doing, man?

Chris: Excellent as always, super good to be here.

Adam: It's good. Your audio sound super good today, man. Do you have any mic?

Chris: No, no. Yeah, books. Yeah, sounds good. All right. Or not? How about you? How are you doing?

Hernan: Good, man. I'm just freezing my ass off down here. So I'm drinking tea. You guys are having the nice part this time of the year. But other than that good. Happy to be here. Happy to hang out with you guys a little bit. So good stuff coming up.

Adam: Outstanding! Marco, how about yourself, man?

Marco: What's up? You know, about six weeks ago, I was listening to the temptations. I wish that it would rain. And it hasn't stopped since that day. Red rain. Yeah, I'm gonna stop listening to that spot maybe to stop raining.

Adam: Awesome. Bradley. How are you doing?

Bradley: Good. I'm happy to be here. Excited. I gotta we gotta run it. I gotta be out for like, right at five today, though. My daughter's graduating eighth grade and going into high school next year. And so I want this big, like award ceremony this evening and all that and can't believe she's gonna be fucking High School man.

Hernan: You don't sound super excited.

Bradley: Yeah, she grew up too damn fast. And that means I'm getting old as a problem.

Adam: Yeah, that's crazy. I'm trying to think when we met her. What was that like three or four years ago? or? Yeah, man. That's crazy. Anyways, Long Time Time flies. Alright, well, getting back to the hump day hangouts topic. If you're watching us for the first time. That's awesome. You're in the right place. Thanks for watching. Whether you're watching us live at https://www.semanticmastery.com/hdquestions or if you're checking out the replay on YouTube. This is the place to be you can ask the questions at again https://www.semanticmastery.com/hdquestions. That's where we've got the form the little chat box for all the questions, you can ask your questions ahead of time, you know if you aren't gonna be able to make it live or you just want to make sure it gets answered because it is first come first serve. Beyond that, we get asked a lot you know, where should I start with semantic mastery Well, this is the place to start. You know, we're here every week we're answering questions. We're watching Hernan choke to death on his drink. And but then we tell people after watching that, don't grab the Battle Plan. All right. And that's what you want to grab. You know, if you want to get better repeatable results, go to https://www.battleplan.semanticmastery.com. But if you're past that you're kind of wanting, either you're ready to start or you really want to grow your digital marketing business, then, you know, joining an experienced community with faster access to real-world info and testing with the Semantic Mastery Mastermind is the place for you. And again, you can find out more about that at https://mastermind.semanticmastery.com and for those of you who liked using done for you services and like to speed things up and over to mgyb.co, and I'm almost done, I do want to say that if you can subscribe to our YouTube channel helps us grow helps us get our word out there. And if you come across any videos or clips that you like, please share them. You know, if you find something particularly helpful, there's probably someone you know who might like that as well. And real quick, I wanted to say because Hernan just kind of glossed over this I bet he can actually talk now maybe he's recovered from his drinking. I know. Yeah, kind of. But I think heard on you're going to be doing some live q&a for our mastermind members. Kind of a live thing if you call direct

Hernan: Oh, yeah, I'm gonna be starting. I'm going to be starting I tried to start last week, but it was up kind of a problem because I wasn't in the country. So I was given a traffic workshop. So but these Friday, I'm going to start doing kind of a serious about paid traffic, specifically Facebook ads, and Instagram ads. We're focused on local, we can talk about pretty much anything you guys want to lead gen. In general, you know, CPA e-commerce, what do you guys want, it's going to be exclusive for the mastermind is going to be on the Facebook group. So you need to be part of the Facebook group, if you're in the Mastermind, you haven't been joining or visiting the Facebook group, that's where the magic happens pretty much besides the calls and whatnot, that's where, you know, we get a lot of action happening or whatnot. So head over there, I think I'm gonna be doing it. Let me actually confirm you guys the time. So it's going to be Friday, the seventh and it's going to be at 11 am. Eastern. So it's going to be there, it's got to be live, it's got to be awesome. So you know, it's got a bit I'm going to be testing it out as well to see what kind of response we get. And you know, if you guys agree with that, that could have become a cycle. So just jump in live like, once or twice a month, just answering Facebook stuff. That's part of the commitment that we have with the mastermind people that we want to give them as many tools as possible to grow their business. And Facebook ads is a powerful tool indeed. So

Adam: sounds good. Yeah. And that's on top of all the regular training, everyone gets in the mastermind as well as the community. So if you're interested, head over to https://mastermind.semanticmastery.com and join up before Hernan goes live. So you can attend the

Bradley: speaking of which I've got YouTube ads training that I'm going to be doing over the next several weeks in there. Because I'm doing several YouTube ads campaigns for Semantic Mastery I've just been recording several videos over the last couple days. In fact, we're going to try to grow our YouTube channel subscriber base to above 10,000. So I'm setting up several campaigns using in-stream ads and YouTube for that, and I'm going to be kind of documenting and sharing, you know, the process for that kind of stuff, as well as we're going to start increasing our Hump Day hangout attendance to and I want to use YouTube ads for that, because there's an enormous amount of traffic to be had from YouTube, if you know how to do it, right. And it just takes consistent effort and you know, trial and error to figure out the best recipe so to speak for the ads and the messaging to get that right. And so I'm going to be doing a lot of that I also started another business that I finally revealed to the mastermind last week, I've been teasing it for a month, I'm not going to talk about here, but I'm going to be using YouTube ads a lot for that business as well. And it's just, it's going to be cool, because it's going to be slightly different from just our standard, you know, local lead gen stuff that we've been kind of pushing for the last, you know, six or eight months, because it was you know, there was so much opportunity in that. But, you know, we've kind of done all that. And so now we're going to kind of broaden out a little bit and do some, I think it's really good timing that is Don's gonna be doing some Facebook, and Instagram paid traffic training. And I'm going to be doing some paid traffic training on YouTube ads and how to get traffic that can be applied for you know, affiliate type businesses or local businesses or, you know, just getting like branding and awareness and all that kind of stuff, building up an email list, building your subscribers, lead generation, it's just going to be kind of all-encompassing, so I think it's a really good time to be in the mastermind.

Adam: Awesome. All right. Well, if we don't have anything else, or rather, is there anything else? You guys, are we good to go? To one. All right, we're good to go. Let's hop into it.

Bradley: Alright, let me grab the screen. And we'll get into the questions. Sweet. All right, where are we? Seven days ago. Okay.

How Do You Use The Embeds Service At MGYB?

So it looks like to Tushar is first he says embeds service at MGYB. Why be how do you recommend using this? Is it for tier one links or money sites or the embeds on niche relevant sites? Well, the embed network is for embedding pretty much any sort of iframe. Typically, people think of embed services as being used for just videos. But it can be used for Maps, Google Maps, Google, Google, my business maps, you can, you can actually iframe pretty much almost any website unless it has an iframe breaker. So you can use it for any number of things. We use it specifically for videos GMB or Google My Business map embeds as well as RYS you know, RYS Reloaded methods or tactics session, say. So, if you're not familiar with that, it's really powerful to do with your drive stack stuff, your files and folders and things like that, that you can embed, which is great, because, you know, if you order a drive stack to be built from MGYB and then you can use parts of that as part with the embed service. And the same thing goes with maps and beds or video embed. So it can be used for pretty much any sort of thing and embeds or actually, I don't know how much Marco would want to get into this year. But embeds are like a do follow link even on nofollow sites. So they're very, very powerful. And they work very well. Marco, what do you want to say about?

Marco: That said, it's like getting a link, but it doesn't count against your link profile.

Bradley: Yeah, it's raining again.

Marco: Yeah, it's raining really hard, and the thunder coming through and all kinds of good stuff. You can hear it. But anyway, that's just the way it is. And embeds are really simple. It's a display of your page. on somebody else's, it's a tunnel. And all the credit goes back to the source. And that's just what it is. It's a way to get a link that doesn't get counted as a link. So if it's not counted as a link, it cannot incur a penalty.

Bradley: Yeah, and they're really powerful and the embed networks are primarily web to auto-embed networks that are link building manager has been building for years now. So they are themed networks. In other words, he's been building and seasoning these links, or excuse me, these web 2.0 embed networks for I'd say, at least three years, maybe even four years now. So a lot, I mean, first of all, it's a massive network. And second of all, a lot of these are their aged and themed well, because he's been building and building and building. I mean, he's got hundreds of thousands, if not over a million properties built specifically for this kind of stuff. So again, they are themed, very, a lot of them are aged. So it's it is a very powerful thing. We've seen quite a lot of movement, using the embed service for like GMB map embeds. You know, I don't do a whole whole lot of video SEO stuff, or at least a haven't been recent. But I'm going to be over the next several months because I'm going to be doing a lot of YouTube stuff right now. But I'm doing paid traffic as well. So I'll be testing that some more. I know it works well for videos, but I have been doing a shit ton of map stuff, Google Maps, and GMB stuff. And I've been using that embed service for that as well as like we, we teach in any one of our paid training courses about @ID pages, again, can't go into that here in a free setting. But in our paid courses, we talked about @ID pages. And they're very, very powerful to embed in some of the biggest movements that I've seen, are using just traditional link building like, again, the same service that we have an MGYB and an embedded service or combination of both, where you embed a property and then hit the embedded the properties where it's embedded with additional links. And that tends to really move the needle. And what I like about that service is that it's easy, it's easy for us, right? Because we all we have to do is place an order, you know, and in our link building manager and his team take care of all of that. So it's easy on me, I just have to submit details. And then you know, a few weeks later, I get the report. And I can usually see depending on the obviously level of competition, but you can usually see the results will move the needle just from the link building and the embed services combined. So it's a very powerful service. And it's simple, simple to fulfill.

How To Build Citations For Multiple Cities Website?

Next is he says how to build citations for multiple cities website. Do you offer GMB verification for your local clients? I asked this because I'm not sure if this is risky. And we should limit this to our own properties. Should we do this for a client with a service business that can serve multiple cities? Yeah, you can I mean, that's something I up sold to a lot of my clients was adding additional locations and I'm using air quotes because they didn't a lot of my clients didn't actually go get physical, you know, additional office spaces or, or shops, because most of them are contractors. But we did add additional maps listings for a lot of my clients. However, I don't, you know, I always recommend taking precautions if you're going to do that for businesses like if you're doing it for lead gen stuff, you understand the risks, right? So so that, you know, use them at your own risk. But when you're dealing with a client, you have to be more careful, right, you do not want to do anything that could essentially pass a penalty to their main brand or their main domain, their main location. So whenever I've up sold maps expansion or location expansion to existing clients, then what I would do is either just use subdomains from their root domain for each location or I would avoid using their domains alt altogether and just use GMB assets, which would be the GMB website GMB posts, the map itself, that kind of stuff, and then obviously would be branded still for the main company. And if they would all have their own unique tracking numbers that would go to what I'll forward to the, you know, main phone number for that company. Typically, they would either have an in house receptionist that would answer the phone or I would set up an answering service like like, like I've been doing for my lead gen stuff forever. And so all the locations would go to the same destination phone number, but all of the individual locations would have a unique physical address a unique phone number and a unique web address.

If it was going to be used with their branded domain, we would, we would always use subdomains, not inner pages. So not like location pages, it would always be subdomains. And typically I wouldn't even build websites on them on the subdomains, I would just do a redirect from the subdomain to the GMB website. That makes sense. But in some cases, I recommended not even and it's just again, for those clients that were worried about it, I said, you know, we don't even need to use your domain, we can just use this the GMB website as the main website for each location. The idea is to get the leads to go to the main, you know, the leads back to your client, you're the business, it doesn't necessarily mean as long as you can brand it with the same logo and same like the header image. So the GMB website image, that kind of stuff that you know, the header image on that, all of that, that's all that you really need to brand it. And the rest of it can still be left within just GMB, which is what I recommend. So it really depends on the level of risk that your clients are willing to take, I always recommend trying to reduce or eliminate risk as much as possible. So the only thing that would stay the same would be their name. But we've actually had a discussion recently in the mastermind, I'm not going to get too much into it but adding a pending an additional term to the actual business name to make it more unique. So for example, if you had four locations in one city, you could name it like north, south, east and west. So company name North company name, East company name, South company name West. And that actually helps to add a little bit of diversity to the business name to prevent any potential pigeon issues. But like I said, it's still it would still be I still wouldn't recommend actually connecting any of those assets directly to the primary businesses location or websites because you want to reduce any risk. That makes sense. Okay.

As far as building citations, I don't build citations to GMB assets unless they are real bona fide businesses that I have x or addresses excuse me that I have access to collect mail from and I've talked about that on for many, many months. Now. If you're buying GMB verify, you know, verified GMB locations. That means it's it's a spam address, or it's an address that you do not have access to collect mail from or at. Does that make sense? So the problem with getting building citations is the moment that you start building citations because most citation directories or business directories require a physical street address in order to build the listing. And the moment that you start adding your business or publishing a listing on a business directory with the street address. Okay, you're going to start you're going to get on that that street address is going to be put on a marketing mailing list for physical mail via United States Postal Service. And what happens is that location, that address that you use will start to receive business-related mail that's addressed to the company that you have listed as the GMB. And so if it's going to an actual building that or to somebody's house, God forbid, I recommend that nobody ever uses somebody's house address, unless that's their own house, or they got permission to do it. But if it's going to a building or a house, and somebody starts getting email, or excuse me physical mail, with solicitation offers from marketing companies and Vista print and, you know, list providers like info USA and like all these different I know, because I get a ton of them myself, you start getting all these marketing, e mails, these solicitation mails for offers for the business, then it's likely that somebody's going to report that business is not being actually at that location. So I highly recommend that you don't do that you can get results without citations. If you have a physical address that you can accept mail that then I absolutely recommend using citations because it is still very powerful and effective. But you can still get results without using citations. And if you're using GMBs that are not, you don't have access to the actual physical address, and I recommend that you do not. Okay. Do other things.

What Is The Best Way To Keep Up The Rankings If You Need To Change The Phone Number Of A GMB Listing?

Dustin said Hey guys, I need to change the telephone number on my GMB. What's the best way to keep the GMB rankings only delete the old number and add the new number in my RYS tack or to adding the new number. And keeping also the old number and RYS stack. Um, well. Actually what I would do?

Bradley: Well depends. If because if you're going to change the phone number, if you mean any properties that you have access to edit, I would want to change to add the new phone number in. But think about if you do have citations, we were just talking about those. But if you do have citations out there, that's a real pain in the ass to go change the phone number. In fact, I wouldn't recommend doing that yourself at all, I would hire service for that there's a great service for that. But from Loganix, if you go to https://www.semanticmastery.com/loganix, then that's the best service. I know for citation cleanup work. It's more expensive than some of the other services but they're really really, really thorough, I've had really good results with them. So if you have to do if you have citations, it's a real bitch because you're going to want to update the phone number on those. However, if you're not going to lose the old number entirely right, then you can keep that phone number in the GMB as a secondary phone number.

So what you can do is actually go in and add or essentially click to add another phone number into the GMB dashboard. And then cut and paste the existing phone number into the second position and put the new phone number in the first position and then click Save. That way Google understands that that old phone number is still associated with that profile. However, if that old phone number is not going to receive calls any more than it being listed on a bunch of other business directories, in the event that people do try to contact the business on this business from this business directory listings, it's going to be an invalid number. For the SEO purposes, it would still be okay because you left the old number in the GMB dashboard is a secondary number. It won't be published. But Google will recognize that it's associated with that business. But like I said, if you have existing NAP or citations published on the web, then I would recommend that you try to update those as possible. And again, if it's something you have access to like drive stacks, yeah, absolutely update the number. But when it comes to citations and things like that, it's a real bitch. It takes time and consistent effort. And so I recommend you hire a service for that. So but I want to comment on that.

Adam: No.

Bradley: okay.

Does The Semantic Mastery Battle Plan Help In Setting Up A Local Lead Gen Business?

Now, Rob says, I just recently purchased a franchise product that provides SEO Services. It's not from you guys. Well, then we're skipping this question. Now. I'm kidding. He says in that from you guys, the company gave some exhausted training on how to sell the services but seems like everything was leaning towards cold calling and door knocking in order to get clients somehow came across you guys on the internet purchased the Battle Plan. I have a website that franchise gave two for lead gen gave to me for lead gen but was not familiar with how to set it up for lead gen does the Battle Plan product up with that. And if there's something else I could use with your product to get the ball rolling a little faster, sorry, for the long text. Okay, um, well, as far as lead gen using for lead gen for like getting clients really all you need is a, you know, a landing page that you know, describes your services and has a real big strong call to action to contact you. Right? Typically, it's going to be you know, your phone number real big, perhaps your email address, if you want to publish that, I don't like to do that or contact form. Right? You know, once, once more information, contact us, or contact me, depending on how your branding your business, contact me here and you know, have a little contact form. But so that's just standard, right? That's just a standard lead gen type web page. So you can set your own. Like, for example, my own agency website is just a one-page site. That's all it is. It just says what I do. And there's you know, a contact form at the bottom. So if there are contact buttons, you know, in several locations, if they click it, it just scrolls down to the bottom right where the form is. That's it. That's all I do.

Because it that's for inbound marketing, right. So typically, you're going to be driving people to a landing page, if you're doing if you're if you know if you've got inbound marketing setup. So that's like settings, running ads to drive traffic to your landing page. Or it could be organic stuff. But what I found is as-as a marketing consultant myself, right, running my own agency, I found that most of the time that I've been able to secure clients is when I'm going out and doing outbound marketing, where I'm, I'm contacting them, right, I know, you can get inbound leads, but personally, for my own business, I don't get a lot of inbound leads, most of the inbound leads, I do get offers from referrals from existing clients. But you know, I don't get a whole lot of cold leads coming from Google, or you know, I don't do a lot of pay per click marketing to get clients, but from just straight SEO, you know, I rank well for SEO, Virginia and things like that. But I don't typically get a lot of leads from that. What I've gotten most of my leads from was me doing the outreach. And you're right, I hate cold calling, I hate door knocking I hate it, I absolutely despise it. So we developed a product called video lead gen system, which I've been using since 2012, to build my own agency. And I recently streamlined it because we built a whole bunch of lead gen assets, I needed to find a way to get service providers to monetize our lead gen assets. And so I needed a way to streamline the video lead gen, or video email prospecting method that I had always been using because it was time-consuming, very effective, but time-consuming. So we created lead gen video lead gen system and an updated it recently, and just relaunched it. So if you're interested in that, I'm sure Adam, you probably already dropped the link to it. But I would recommend that you try that for him because that's a great way to get people to get noticed or to get a conversation or a dialogue started with potential prospects. Because you got to think about this, if you just recently are starting to try to build your own agency, I'm going to tell you now that it is a saturated market out there when dealing with local businesses or business owners period, it doesn't have to be local businesses. But business owners get hammered relentlessly by marketing and advertising companies all the time, they're getting solicitations via cold emails via cold calls, you know, by people knocking on their door seriously, like walking in and pitching them just like what your franchise company is telling you to do. That's like the norm now. And so you really need to differentiate yourself, you need to be able to make yourself stand above the competitors or get noticed, through all that noise. And so that's why I said the video lead gen system is a great way to separate yourself from the rest of the pack and just becoming another solicitor. Right. And so again, guys, I'm not discouraging anybody from getting into, you know, providing Client Services or becoming an agency and all that. But I will tell you that it's a lot harder now than it was five years ago, to get clients attention or prospects attention. And that's because of you know, it's just an absolute feeding frenzy out there people the businesses get hammered nonstop with solicitation calls, emails and offers all the time. And so you have to really be able to stand up, stand out from that crowd. So the video lead gen system is a great way to do that it does require some work, it's not a magic bullet. And it requires consistent follow up but we talked about all of that in the training and if you implement that, you'll see that you will start to get much much higher response rates than you would from typical cold calls or not, you know walking in the door and calling on think about this guy's and I've done door to door sales in the past, think about you know, as a business owner it like I work from home, and I can't stand it when somebody knocks on my door like to try to, you know, whether it's a Jehovah's Witness or some a census purse, somebody wanting to ask questions for the Census Bureau or anything like that somebody comes in beats on my door, and I'm in the middle of working or recording a video or something like that. It it's an interruption it pisses me off, I also don't answer the phone unless I know who the phone calls from. And I'm really if I'm only if I'm expecting the call, as a business owner, myself, I don't want to be interrupted. So think about when you cold call somebody or you go walk in their door, and you know, knock on their door to say that you try to sell them something, what you're doing is interrupting them. And that pisses a lot of people off. So I don't recommend that at all. I recommend you get more creative on your pitch and your approach and make it easy for them and convenient for them to hear your message. And that's part of the reason why the video lead gen system works so well. Because you can send them a personalized video that explains why you reached out to them, and they can watch it when it's convenient for them. And when you set up notifications properly, you'll know exactly when they're watching your video, so you can follow up with them immediately. Right. So that was a really good question. But like I said, when it comes down to the Battle Plan, no Battle Plan is going to tell you how to get results from like, get your getting your websites seen and get traffic to them and get better results for them for SEO and all that kind of stuff. But lead gen, standard lead gen templates, very simple, you can just look at like go to Google and look up lead gen. You know landing page templates and things like that and get an idea of what your basic elements are that you should have. And then the rest of it is really about honing your message right crafting your message and finding an approach that's going to get people's attention and get them to want to follow back up with you. Okay, turn a cold lead into a warm lead. And that's what the video lead gen system is all about.

Marco: In our free Facebook group, Adam did a post on the 31st. of May. And he talked to us about this, how he uses the video, little video lead gen system with Loom to follow up. So he says it makes it more personal, right? They're used to video so he sends them a video. And it says his conversions are way higher. Why don't you talk about that, Adam?

Adam: Yeah, definitely. It's such an easy system to use. And it's funny because videos used to be tough to do. And I remember I copied Bradley's method from the first version of lead gen system and using images and this that the other thing but now these tools like loom have made this so much easier, where I can put the video it plays natively in Gmail. And even if it didn't, if it looks like an image is there, and then not only that because I went ahead, that's just the free version, the paid I went ahead and paid for it when you know, brought out their pro version or whatever. And I can put an overlay link that goes anywhere I want on there, which is awesome. So the conversions on this stuff are super high. Like Bradley says, and anyone who's gone through the course and put it to us knows how well this works. I mean, it's crazy getting 3040 plus percent conversion rates and, and the method that most people get 1% or less. And then the follow up is super important. at poker we live in 2018 and DC, did a little exercise. I had people stand up. And they said, you know, assuming everybody here is involved in some sort of business where they talk with customers. I said, you guys all in this room, everybody does some sort of follow up, right? You know, everybody nodded their heads. Yep. Okay, so I said, Everybody, stand up. And I'm going to talk I'm going to say a number starting with one and working my way up and say how many, you know, automated follow up either calls or emails do you have in your business right now. So started at one. And you know, everybody was pretty much still standing up said too few people said they only got two, three more people sitting down by four, there are very few people standing and I may have this wrong, but I think by the time I got to six, there was one person in the entire room standing up, I didn't even have six, which I'm since fixed. But your rate of response from people goes up hugely as you keep going and we all know this, you know the over supposed to maintain this contact and we're supposed to follow up with people. But if you don't have this process or this method to do it, you know, you get busy, you got other things you want to do, it's not fun, but this is what gets results. So you know, highly encourage anyone who doesn't have a great method for doing this that isn't already giving you fantastic results to just go grab video lead gen system put it to work. And this is one of the fastest courses to return your money and then probably 10 or 100 fold over time.

Bradley: Yeah. And last thing I want to say about that is also if you're going to be pitching or prospecting for your new business, I recommend that you really do niche down to a particular industry, because you'll get really, really good being able to talk speak directly to that that type of business owner as opposed to being all over the place where if you're going to be marketing to pretty much just to businesses in general, you have to really understand what's important to every business industry and and and speak to those owners with their VA with their own vocabulary. It's very difficult and it takes a lot of time and a lot of experience to get good at being a general marketer. It's much easier and much more scalable to become you know, a specialist or like a boutique marketing professional in other words, where you really niche down and become an industry-specific professional. Because then you can you really only need to come up with like learn to function Have you, Larry, the pain points, the hot buttons, know what the customers for that particular business are looking for what their needs are all of that it makes it so much easier to scale. And then you can just expand your business by targeting more locations, right? expand your service area, essentially. But you're still targeting the same business owner, same business type, I would recommend that highly. Alright, so

Does Google Favor An Authority Site With Specific Niche And Location Over A Lead Gen Site With Powerful Backlinks In It?

next Gordon's up he says, Hey, guys, as usual, your Hump Day hang Hump Day help is greatly appreciate it. You're welcome, Gordon. He says, I'm not sure how Google search algorithm works in one particular instance, when it comes to local search, be taking a standard lead gen site that is branded with specific business NAP actual or made up as well as having links to citations in the major directories and a GMB listing and compare it to an authority site that is targeted to a specific business niche in location. But without any of the items just mentioned, for the lead gen site. They're both equally easy to rank or would Google's search algorithm favor one type of site over the other? And if so, in what way? Um, I'm not sure what you're talking about, unless you mean like, a local lead gen site versus like, a Yelp page or something, if that's what you mean, or a big authority type site like Well, I mean, Yelp would be one of those. But like home advisor would be another one or Angie's List or, and I'm talking contractor type stuff, but like in the real estate market, it would be like, you know, long and foster century 21 or, you know, REMAX and things like that versus a local lead gen site. Right. So my point is, it really depends when it comes to maps listings maps rankings, I found that a local lead gen site, you can typically rank, you know, better than those type of sites, because a lot of those sites won't have a maps listing like a physical location in their particular area. But when it comes to organic rankings, yeah, it's tough. If it's a search with local intent, especially if there are directories. You know, if you go to a search in Google right now, guys, you'll see that the I think Google's broken again, and I've talked about this in recent Hump Day Hangout, because there are, you know, Google is nothing but an index of links, right, Google doesn't search results are indexed results, the search engine results pages of the SERPs is nothing but an A list of indexed results, right. So page one is the top 10 results as indexed by Google, according to Google's algorithm. But if you take a search to do something like plumber, Fairfax, VA for Virginia, right, so plumber, Fairfax, VA, you do that search, and you'll see that there are the maps listings, which is great. And you might see a couple of local business, local businesses ranking organic listings, but you're primarily going to see business directories, that are indexed in the organic section that when clicked upon, go to another index page. We talked about this recently. Right. And it's very difficult to compete with that kind of stuff. So let's just take a look real quick. If I say, plumber, Fairfax VA.

Alright, we're going to scroll down. Let me zoom in a little bit. Okay. And you can see there blue because it's still cooking from the last time I was I was here, but you're going to see ads. All right, let's make sure that we're spelled right. Okay, so we're going to see ads, and then we're going to see the maps rankings, which I find are easier to do when competing in this type of space, right? Because take a look that, you know, the top three, there's one actual company website, right? That out of the top three, so number one, and number three, our index pages have on other So essentially, when click, when you click through to this guy's all it does is take you to another damn index, which is what Google's pages, right, it's an index. And then you take a look at this. And if you click through, and it's nothing but another index of plumbers on Yelp, and that is in Fairfax. And the same thing goes for Angie's List, right? Then you'll see Michael and sons, Okay, number four, so that's another company. But then home advisor, that's another index page. So out of the top five, three out of the top five, are actually index pages. And so again, even though they don't have a physical location there, which is why they're not in maps, you can see that those are authoritative sites. And they are their authority is why they rank so well, organically, even if they're not super optimized, right, specifically like data. If you take a look at the Yellow Page, it doesn't have a ton of content here about plumbing and the plumbing services, or the services that plumbers offer and all that kind of stuff. All it is is a freakin index page. Right? That's all it is. And so it's not content rich at all. Yet, it's ranking very, very well. Number one, in fact, that makes sense. So when it comes to actual, you know, which one is easier and which one's harder, that's why I've always recommended for local lead gen focus on maps. Because it's gotten over the years, it's gotten harder and harder to rank in organics, the organic section, excuse me, because of the business directories. And Google is gone through phases where sometimes it will this index page again, I I think it's stupid, think about that. You go from one index to another index. That's dumb. I don't think that's useful to anybody. Right? I mean, that's just my opinion. But I really don't think that's useful to anybody. Why would you want to go from one index to another index, when you click through now you're, you're just you've added an additional step to find your solution. Right. So again, I think that's done. But over the years, we've seen that happen with Google where they get rid of the index, the directory listings, the indexed directory listings, it's okay to have a Yelp page for a specific company ranked in the top 10. You know, that's fine, because that means that company had probably proof done really well at filling out their profile optimizing it, well, they probably got a lot of engagement, that kind of stuff, that would be fine. But to go to another index page, unfortunately, that's kind of where we're back to now. And I don't know that it's going to change or when it will change, it may, like I said, it's gone in cycles over the years. So when it comes to what I think is easier to do, I think you're much better off focusing on maps, for local lead gen stuff, then trying to do though, you know, trying to fight or compete with the authority sites in the organic rankings. And I know, some people might have differing opinions. But you know, fighting with Yelp and their authority, excuse me over here, it's very, very difficult. The same thing with Angie's List, home advisor, you know, it's very, very difficult. Does anybody want to comment on that?

Marco: Not I'm going to agree with that. But I would also say that in SERPs now, what really matters is the entity and how well you are how much you've taken care of the entity, how much power you're pushing to the entity, so that so that you're presented to Google, as trusted and authoritative also, in a niche. If you don't do that correctly, then you have no hope of trying to rank in the, in the SERPs, right? Especially, again, against these are powerhouses. But you can as he, as you've shown that there is one, there is a company that's right in there. And the way that you do that is power, you should first of all, we went through the entity webinar, right, we did that in Syndication Academy, where we showed the steps that you need to take that to solidify the entity or what I call the end game. So that when you push power into the entity, Google is going to take all of that power, as trust and authority for your entity so that you can go against these, these powerhouses and get in there. But it does take a lot of power. It does take a lot of creativity and you know, your schema has to be right. There are many things that come into play when you're trying to do this. And as you said, it's easier to go after the maps.

Bradley: Yeah, I totally agree with what you're saying, though. I mean, my point is to get results and get, you know, I start with maps, there's no question. But always definitely you want to evaluate solidify that entity, you want to try to build brand authority for that particular entity. Because it's not that you can't rank in the organic section, it's just going to take you longer and more effort. And so my point is start with maps. Once you start getting, you know, leads coming in for your lead gen business or for your client, then you can focus on all the other stuff that you're going to need to do to get ranked. And you're going to try to attempt to rank in the organic section as well, which all the stuff that Marco just mentioned is absolutely correct. So do both, but start in my opinion with the map stuff. And that's what you know, that's why I've run my business for years.

Okay, so next one, he says is would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site to give Google a local business name, address, and phone number? Thanks again? Would it make a positive difference if you listed one or two random local business and a piece from that niche on the authority site? I'm not sure I understand that one. If you're trying to rank order, actually what it makes? Maybe the way I'm interpreting this, as you're saying, if you're trying to rank organically by including any piece from other businesses, perhaps it would make it more like an authority site. I wouldn't recommend that. I mean, it depends what depends on what you're doing. But it unless you're building a directory site, I wouldn't do that. Right. I mean, I wouldn't want to push authority over to anybody else's site, especially competitors. So I'm not sure I understand that part of the question. I'm going to move on.

How Do You Pick What Links To Use When You're Adding The Service Post Links On The City Page For The Second County?

Don says thanks for Hump Day Hangouts. Two questions for Bradley and your complex silo YouTube video, use the following structure. Okay, when adding the second County, it seems that the post name should be slightly different. Yes, it should be. Those videos were recorded many years ago. So I'd have to I don't even really remember what I said in those videos. But yes, the post name should be unique, forever, all the way down to that level. However, let me just clarify something right now. There's no need to use the physical silo structure anymore, which is what you're looking at. And that URL structure there, which is where you know, the category slash post name permalink structure in WordPress, you don't need to do that anymore. You didn't need to do it back then. But I preferred it back then because I liked seeing the hierarchy of the silo structure within the URL. But we've tested over and over again, and you know, I haven't done any hard tests in the last few years. But it's not necessary to have that as a physical silo, you can do what's called a virtual silo, which is just using the post name permalink structure. So it makes your URLs much cleaner, much shorter. Right, it's, it's still, you still want to build your categories correctly. And you know, your sub your subcategories. If you're doing a complex solid structure, you're going to have categories and subcategories, right? And pages and child pages, and then post right, which is your third level deep. But yes, when it comes to the permalink, or the slug, for the post you want to have that is unique for each post, you can't duplicate Leak Repair, for example, as a post slug on two different posts, because it will, but WordPress, by default will put a dash two for the second one, right.

And so on the post level, I've always recommended that you would on the post level or even on a subcategory level. But my point is, you're going to need to have unique slugs, right. And so that's why it's not necessary to have the physical silo. Because let's say that let's say if you were going to have Fairfax County and Prince William County, and then you were going to go directly to like, I don't know, plumbing, let's say, let's just say you're going to try to use plumbing as a subcategory for both. They're two different parent categories, then you're going to have plumbing and plumbing dash two, right, because the second time you try to create that subcategory, it's going to have the same slug, it's not going to work. So my point is, you know, I stopped using the physical silo structure, which is where you see everything in the link. And it started using virtual solid because I don't care if there's a plumbing dash to as a subcategory. As long as it stacked within the higher the way that you build it out in the silo structure. The bots will crawl it correctly to where it won't bleed over from one plumber like plumbing dash to to plumbing, you know, the regular plumbing if that makes sense. They will all be separate containers basically. But you don't have to look at that ugly URL was my point. So it makes sense. So I've switched to just doing virtual silo structure, which again, is just using the post name permalink because that way you can hide all of that stuff that's hard or impossible to reconcile within WordPress. However, that said, there is another way to silo and I can't obviously I'm not going to get into that here because it would take the rest of the time, I'd have to get out my snag and start drawing side siloed diagrams and all that. And anybody that's been in the mastermind knows what an abomination that is. But you can silo also using categories and tags, guys, you can use tags as a way to add for especially for complex silos where you've got perhaps multiple locations, but you've got the same service that's going to be provided in each location. Right? So instead of having location silos, via categories, and in-service silos via categories, which is difficult to do, you can, you can actually use tags to create silos too, right? So you can have like location silos or service or product or service categories, and then use tags as a way to create location silos. And there's, there's a way to do all of that, which is a little bit cleaner. It still takes some planning out guys, a complex silo structure is just what the name says it is. It's complex. And so I always recommend if you're going to do that, that you map it out first because it will take some thought to be able to do it correctly.
Marco, were you gonna say something or somebody? Not? Good. Already popping might pop.

Okay, so But yeah, as far as when it goes down to the post level, yeah, make always recommended that the posts be more like conversational type titles, and the person the link structure can reflect the more like what the title of the post is, right? But if you're just using the permalink, the post name permalink, which is just a simple, excuse me a virtual silo, then it's not going to matter. Because your URLs are going to be rude calm, you know, root domain, com slash posting, even all the way down to the post level, which is deep into the siloed. Right? That it's just going to be posting and at your, at your earlier pages higher up in the silo at subcategory level, it'll be, you know, root domain.com, slash subcategory, or at the category level root domain, com slash category. Right. So it's always just going to be whatever that page that you're landing on is going to be as bright past the first, you know, the first level past the domain itself. And so that's a much cleaner way to build a silo In my opinion, because then you know, it doesn't matter. Because even if you're permalinks, or have the dash twos and things like that, which are ugly, and I always had a hard time reconciling that with the physical silo structure was very difficult. But over the years, I learned that it's absolutely not necessary, you can do it with a virtual silo. So you can hide all that ugly URL shit that happens when trying to do that with a complex silo, it doesn't matter the but still crawls it the way that you build it. Right? So regardless of how ugly the URL is, if you're hiding all that shit, it won't matter. That makes sense.

Where Do You Typically Include The Links To The County Silo Index Pages?

Okay, question two do you typically include the links to the county silo index pages in the site-wide header, navigation footer nav link on the homepage content. Other know, and we talked about this in mastermind, I can't get into this very deep here either, because once again, it's we don't have the time number one. Number two, this is something that we this is kind of stuff we cover in the mastermind. But no, essentially, with a silo structure you want from the navigation, you want to be able to link to your top-level category, pages, right, which are pages, also categories. And then on the category, the top level silo pages, you can link to subcategories. If you have them, then your subcategory pages, you don't want to really link to anything from there, except for perhaps back up to the root domain, like the homepage, and then all of your supporting articles will be stacked or placed underneath each subcategory. And you'd want to daisy chain those together, or link from the subcategory back up to the homepage or to the top level category but not the subcategory. You don't want to create what Marco calls a reciprocal link even on the same domain. And that's about as far as I can get into that right here. Okay. That's changed recently, too, by the way. So again, those are old, old videos, that the principles are still remain valid. But I have absolutely changed my strategy slightly on how I build those type of solid structures out now. And maybe it's time for an update on that.

Should You Create Two Different GMB Assets For Two-Related Keywords Or Separate Them?

Gabriel's up he says, Hey, guys, thanks again, for all the great content plus one here. Missing g plus, yeah, I'm currently working on building a GMB asset for solar panel installation services and solar panel installation course. Should I create two different GMB assets? Or should I use one big asset to rank for both keywords best solar panel installation? A solar panel? Oh, I see what you're saying. So one, is it services? And one is, of course, that's a good question. I mean, if it's a local course, where only people that aren't you're going to be marketing the course to local people then like like, you know, for people to come to a school or a location to learn how to install solar panels, then yeah, I guess you could use it, I would recommend doing it for both. But if you're going to if the course is if you're trying to market that, well, you can always still have a GMB. But yeah, I would probably come if it's for the same company and everything that I don't, I would just keep it all under one entity, one asset. That's my thoughts. But that's just because you can actually accrue more authority that way, then try a separate them. Marco, what do you say?

Yeah, I wouldn't separate them either going to have them on the same website. I don't see why you would need two different GMB. They're totally relevant. So there's relevance there. That's everything that you need. And then pushing those two. I mean, in the course, and I don't want to get into it too much. We show that we show a way where you can do both just through posts. Right. And it's still in in the same GMB. But you know, you post about the course and you post about the service. And you can keep them separate. Yeah.

Yeah, I agree. And again, I would I, you know, I try to reduce assets, if possible, when it comes to stuff like that, try to keep them all housed on one entity, essentially one web entity, right, which would be, you know, a website that you could add, like, we were just talking about silos, for example, right, instead of having two separate assets, it's more work to maintain two separate assets, and you're actually, it's going to take longer to build the authority to each individual asset than it would be to have the cumulative effect of having both of them under one asset.

And if he's using the GMB auto poster or the briefcase, then he can get the RSS feed out and actually going to his T one and use both post right both types of posts, and power up his tier one that way, and create the relevance for both throughout his tier one assets. And, of course, you have to do our way as reloaded, you have to do the drive stack. And you can also stack it in there right to stack targeting each of the what would be top level categories.

How To Keep The Domain Authority (DA) Of Previous Citations Without Confusing Google With Different NAP Data Of A New Citation?

Yeah, um, so the next question was from Steve, he says, Hey, guys, thanks for your time. If I register a domain, and when I go to do the citation, see that it already has citations from the previous owner? What is the quickest way to keep the domain authority and build new citations without confusing you? Okay, so when you say citations, that leads me to believe that you bought a domain that was being used for a local business, right? Because local businesses are the ones that typically get citations being published in business directories, right. So name, address, phone number plus website URL. And so as far as keeping domain authority, I don't care about domain authority. So I'm not, you know, honestly, I'm not going to recommend how to keep the domain authority because I just don't care about that metric. I stopped caring about that metric years ago, it doesn't make any fucking difference. I swear to you if you know how to build relevancy, domain authority doesn't mean shit, right? Unless you have incredibly high domain authority numbers, in which case, then it does have an effect. But for anything below 80, you're not it's not going to make a difference whether you have domain authority or not if you know how to build relevancy. So that's irrelevant, right. But as far as you talking about citations, if you mean, if you just mean links, there's not much you can do. But if you're talking about site, because they're, they're already built to the site, you could disavow them. I know, there's going to be conflicting opinions on that. But, you know, I would also check to see if they're toxic or spammy links, that kind of stuff. But if you're talking about citations, where that domain was being used by different business, and just published citations on the web name, address, phone number, and web and web address, that are linking to that, and now you're going to use it for a new business with a new name, new address, new phone number, new brand, then I would recommend that you would hire a citation cleanup service. Again, I talked about that earlier, like Loganix, or Loganix. I don't know whether I'm saying it right or not. But uh, semanticmastery.com/loganix, that will get you to it's, like I said, it's a bit expensive, but it's hands down the best service I've used for, for cleaning up inconsistent NAP issues, right. So they'll go out and contact all the directories where they find that now incorrect. citation and name, address and phone number. And the requests that be updated, they'll submit the new details. And they'll do that for I think, a total of four rounds. So they'll do it like every two weeks for a total of eight weeks, or something like that, to were like, because sometimes you have to contact those directories multiple times to get them to actually do it. So that's what they do. It's expensive, but it works. And it works, you know, about 70% of the citations that are found that to be incorrect, will be updated. And that's that, I found that to be really, really high compared to a lot of the other services out there that say they can do it that get are pretty much lackluster results. So again, if you're talking about that, when you're saying citations, if you're using that term correctly, and it's listed that web, that domain is listed with another name, address and phone number from another business, and now you're going to use it for a new business with a new brand new name, new phone number, new address, all of that, then you are going to need really clean that up out there. Because otherwise, you're going to create ambiguity. And it's going to dilute your efforts and build new citations is going to make it hard to get results. It's always more important to clean up bad data than it is to build new data, which just dilutes bad data. Does that make sense? Start with that start with the cleanup.

Would You Recommend That The Inner City Pages Have The Same Style As The Homepage?

JOHN says one cousin is a good idea to make the other pages on the site the same style is the homepage. I'm trying to rank the homepage city page for a city but I'm also trying to rank other pages for other cities. Now, do you think it's a good idea to just copy my site tone page style? Not the content, just the style? And if I copy the content, just rewrite? Or is that a good idea? Yeah, I mean, that's fine. As far as like the layout of the page, I don't think that makes much of a difference. I could be wrong. But in my opinion, it's more about having the content unique and optimized for the specific cities that you're trying to rank rewrites are fine. I've done that a lot, especially for lead gen stuff where I'll go out and like by an article, or by five articles, and I'll have each article rewritten three times. Right. So now I've got 15 articles. And it's a lot to have an article rewritten and have a new article written. Right. So that's what I would do is go buy authority content, pay a lot of money for an 800 or 1000 word article. And then I would send that to an article rewriting service and have them rewrite it, you know, three, four or five times. And now I've got multiple versions of that one article. By the way, I always would put in tokens into the article, like for the location name, just put it in brackets put in, you know, in brackets, location, or city or something like that, as opposed to actually putting a city name in there. And that makes it easy to just use, Find and Replace, to be able to swap out location names. Once you know when you have it all rewritten with those tokens as opposed to city names. And then you have multiple versions of the article, each version, you can use the Find and Replace function to replace with a new city name. So it makes sense. It's much easier to do that. So yeah, as far as the layout, that shouldn't make any difference. It's more about the content and what it's optimized for. Okay, and why the web is coming up? Yep. Monday, June 10. 3pm.

Can You Embed A GMB Post?

Can you embed a GMB post Marco says you can. I haven't tried it but Marco says you can.

Marco: I have and still can. Okay, cool.

Bradley: Got a shirt today. Look at that. That's cool. We got to wrap it up in about three minutes. Looks like we're about done anyway.

How Do You Recover A 3-Pack Rankings?

So last question, says a real business with a physical location GMB was ranked in three pack for multiple keywords but is now outside of top 10 only changes where we started GMB post press advantage prs and sent money robot links to and embed to add ID page and G site but never directly to the money site. It may be in Google dance. So we have stopped money robot links in embeds. We will continue to make GMB posts and press releases would appreciate your input and suggestions to try and recover three pack rankings. Um, yeah, that I don't I mean, I don't know without having more detail on it. It could just be a dance, but I doubt it that typically doesn't happen for what you're talking about. Like it was in the top three, and now it's outside of the top 10. Got it something had to have been triggered. See, embed to add ID page and G site but never directly to money site. Yeah, I don't. And also depends on how you set up we had a long discussion going on in the mastermind just recently about how the ad ID page is connected to a money site if you're using a self hosted website for the money site, as opposed to just GMB assets. Guys, remember, if you're just using GMB assets, you can get away with absolute murder. Right? If you're using a self hosted website is the primary website though you have to be more careful because you can't just spam the shit out of your, your your assets that are going to be all linked and pointed back to a self hosted website. Right? Because the rules are different. So it depends on how you have your ad ID page setup is the canonical setup to your homepage. If so, and you're spamming that, which is what money robot is, then you're essentially passing spam back to your money site. Right? So there's other ways to do that break that chain to where it's not spam isn't being pointed directly to your money site, run it through a Google Site instead. Right? So you can canonical lies your ad ID page to your G site that's part of your drive stack, and you're in your money site be linked from within your dive stack, right, so that all your spam links to your ad ID page and your embeds and all that other stuff that you're using total spam for, which is fine if you've got the structure if you got it set up correctly. But if you got it canonicalization to your homepage, where do you think that all that credit is being that credit from the spam is being passed to? Right? So you think about that. So you got it, you really got to know how what you're doing when you're going to use Spam. Spam is perfectly effective. But you got to know how and when to use it properly. Right. So again, I can't without knowing more specifics of your project. I don't know how you've got all your this chain set up. But my guess is you probably have somewhere your spam links are actually being passed directly to your money site somehow some way, which could be through a canonical from the ad ID page. Could be that simple. But it could be more than that to are you embedding your money site into your ad ID page and in spamming the shit out of it. Don't do that. Right. Use your Google properties, which is what we teach. So again, there's without more detail on this specifically, which by the way, if you are in the mastermind, we can take a look at it and analyze it and help you figure out the problem and fix it. Right That's what we do. But can't do that here on Hump Day. Hang out. Anyways, looks like we're done. That was perfect timing. Everybody. Thank you for being here. No mastermind webinar this week, but we will see you guys next week.

Thanks, guys.

Alright man. Bye, everybody. Later


Do You Have Video Training On The Best Practices Of Using RYS Drive Stacks?

By April

In episode 233 of our weekly Hump Day Hangouts, one viewer asked if the team have a video training on the best practices of using RYS Drive Stacks.

The exact question was:

I just received my first RYS from you, do you have video training for best practices on how to get started putting it into practice properly. I'm really afraid of doing something wrong and jeopardizing my Investment. Bradley does such a great job training I was hoping there would be some video available.

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