How Would You Create An SEO Strategy For A Website That Targets Two Demographies And Languages?

By April

In the 259th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how the team would create an SEO strategy for a website that targets two demographies and languages.

The exact question was:

I'd like to hear your experience if you have build a website that is targeted for 2 different target market based on demography and language wise. But if you don't have this kind of experience, what's your take on this issue? For example: Target market in A country using English language Target market in B country using B language (foreign language) What's your take if this website is build : www.brandname.com → A www.brandname.com/bahasa → B [keywords in B language] 📌 This website provide similar services for A and B. I look forward to hearing your feedback and recommendations: 1) is this going to affect how the SEO work should be done for A? 2) And also is it going to impact on how Google will index/rank my website? Note: 1. I heard that using plugin translation is not recommended if we want to make our website rank higher based on the target market/demography wise. 2. I don't want to use separate domain because I don't want the B people get confuse

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