Would It Cause A Ranking Problem If The Business Name Used Words And Symbols Interchangeably?

By April

 

In episode 276 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if it would cause a ranking problem if the business name used words and symbols interchangeably.

The exact question was:

Good day Gents thanks for this platform to give real world answers that work. I have a client whos business name includes the word “”and”” some expressions of their name the use “”&”” is this a huge problem?

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Does Having The City Name In Facebook Different From GMB Listing Cause NAP Inconsistencies?

By April

In episode 192 of our weekly Hump Day Hangouts, one viewer asked whether having the city name displayed on Facebook different to that on the GMB listing will cause NAP inconsistencies.

The exact question was:

Hi guys, thanks you for all the content you put on the channel for free. It's a great reference.

I got 2 short questions:
1. I have a verified GMB listing and when setting up the Facebook profile, the city name displays differently (FB only allows to pick from a display menu).
Will this cause any NAP inconsistency with my GMB profile (which I prefer not to touch)? Or should I hide the address in FB? By the way, I am displaying the address in GMB and want to keep it that way

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