Click on the video above to watch Episode 132 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
Click on the video above to watch Episode 132 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
Click on the video above to watch Episode 91 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Bradley: All right.
Adam: Hey everybody. Hello and welcome to episode 91 of Hump Day Hangouts. Today is the 3rd of August 2016. Let's just go down real quick and say hey to everybody.
Hernan: How is it going?
Hernan: Hey guys I just happened to open the Facebook and there were 2 Adams talking to me at once. It was pretty nice.
Adam: Yeah, it's what everybody wants on Facebook.
Hernan: Yeah, definitely. Hey guys, what's up?
Adam: Awesome. That's all I have been hearing, is one more green screen and two more beard. That's really what we're really trying to do.
Marco: How is it going men?
Marco: Hey men, what's up? Listen, upon request, I am not going to mention today how wonderful the weather is in Costa Rica. I will not say how sunny it is, I will not say how warm it is, I will not say that after things I might just take a deep in the pool because I can. Next week, next month. I won't say it okay?
Bradley: What you're saying is, you're not going to be a prick today is what you're saying?
Marco: No, no, I won't. I won't say how wonderful Costa Rica is.
Bradley: What a guy, what a guy?
Adam: Oh Bradley, how is it going?
Bradley: Good men, how are you?
Adam: Can't complain. We got several announces so I'll just roll through that real quick then we hop into things. I wanted to talk about real quick. As I pull it up. That's what I get for not having it on my sheet in front me. This was the first one and most importantly. Guys, if you're a member Serp Space that's great good job. If not, I'm going to post a link, please go sign up. It's free. We're going to sending out some link building special offers and this is above and beyond. From time and time we'll send out some offers. We'd like to hook people up with 5 or 10% discount here and there. We're going to be offering a special on that.
If you're not a member please go sign up and you'll get the email. Those are only for our members. Also, if you have promoted Mastery PR products in the past. Content Kingpin is going to be launching soon and if you need more information about that and you want to be a JV for these awesome products for Mastery PR. I guess, you guys can charm in here, what's the best way for them to go about doing this do you think?
Hernan: We'll put the link for the JV page and they can sign up there. They can get their link there and also if you're interested in promoting it. I would strongly suggest also you click on, become a VIP JV because that will you in the loop and we'll send swipe files and everything else.
Adam: Got you. [crosstalk 00:02:36] Also available or eligible for prizes if they do that.
Adam: Cool. Already, definitely do that. Guys it's launching on the 30th of October. Then also, this is more of a tease to be honest with you but Video Powerhouse is getting some awesome, awesome changes updates and more so we're just going to do the evil scientist thing here.
Marco: Just to give it a little bit more spice. We have been working extra hard on this just to make it the best video embed network above none. That's what we're looking for, that's what we want to deliver because that's what we're known for. That's what we're working towards, we're not quite there yet but we're going to get there.
Hernan: Yeah, I was about to say that. We have the mad scientist working on it.
Adam: Yeah, fair enough. All right, that's it for announcements, do you guys got anything?
Bradley: What about link building?
Adam: Already gone over it.
Bradley: What was I doing?
Adam: What a shame. Probably looking at Facebook.
Bradley: Multitasking. I guess so, I was playing with Facebook stuff. We're going to be doing discount, special offer on link building packages guys right now. If you're not on Search Base yet go do it. Get on Search Base, it's free to just create an account. Daddy's Link Building service, the packages that we do are really, really good for IFTTT networks, citations, PBNs, Tier 2 links. All different kinds of stuff. I recommend you go check it out if you haven't done it already.
Adam: I forgot about one more thing real quick. Rant mastery, we're hopefully going to get to it. It's more fun than work so please keep going there and putting in your suggestions because it's honestly awesome. If we don't get to it, just know it's kind of a fun thing that we thought to do and it just maybe something from time to time we'll pull from. I'll put that link up here real quick.
Bradley: I'll probably start it next week on Monday because I'll should be finished with the Content Kingpin training, finishing up that course up this week. That's going to to free up some time for me. I'll probably start on that next week guys. Go ahead and go to rant.sematicmastery.com submit anything you want us to chat about. It doesn't have to be about marketing. It could be about anything. If it's funny enough or if it's interesting enough, we'll do it.
Hernan:: You've been syndicating, broadcasting a little bit Bradley already, right? Facebook live and what not?
Hernan: Okay, it's pretty cool.
Bradley: Yeah, it's on right now actually. Okay, other than that are we ready to get into questions and stuff?
Adam: Yeah, let's do this.
Bradley: Okay, let me go and grab the screen and I'm doing to lock it on.
Adam: Camera man.
Bradley: I already did that but thank you because I forget that often times when I'm trying to do multitask like this. All right, I'm going to switch Firefox and webcam now. Everybody should be seeing pretty much the same image. All right, one of these days somebody is going to come up with an application that will do all this automatically without having not click so many buttons. Until then, all right Paul is first one up and he says, “Hey guys I think Lisa Allen's RSS Authority Sniper came out after you finished the IFTTT V2 training. So could you show the best way to used a blended feed with your money site in it, to your Tier 2 network. An idea of how the recipes would look like to Tier 2 A, B and C with an RSS feed created from RSS authority sniper. Thanks for all your good information and courses.”
Paul, I haven't used Rank Feeder, the feeds that you create with Lisa Allen's product. I haven't used it for syndication, I have used it for submitting the directories and aggregators just for additional SEO. I haven't used for syndication, you certainly can, there is no doubt. Without testing it though, without actually playing around and testing it which I what I would recommend that you do Paul because I don't know how soon I can get to that. What I would do, what I'm curious is, when you put a sticky item in.
For those of you aren't aware, with Rank Feeder which is Lisa Allen's product which is really, really good. You can create RSS feeds and you can create RSS feeds from anything, anything that even has a web URL, you can add that to a created feed and then you can submit the feed to directories and aggregators. You can also use it for syndication, not something I've tested yet however. What's cool about it is you can create RSS feeds from other RSS feeds but you can insert single URLs into the feed and make them sticky. In other words you can make them a part of the output of the RSS feed at all times.
Which is important because if you guys know when you're publishing content. As soon as you publish a new post, that's going to push that previous item down one in the feed. Let's say that your is only showing 10 items then by the time you get to the 11th post, it's going to push that first post off the page. It's no longer in that feed is my point. With the sticky items you can take a YouTube URL, a single post URL, a page, I don't have to be a post, it can be a page, it could be anything and you can insert it into the feed and make it stick to where no matter how many other post come in to that blended feed or spiced feed. That one item is going to stick.
You can have multiple sticky items in the same feed in fact but that one item will always be there. Why is that important? Well, because if you take that RSS feed and now you syndicate it or submit it to directories and aggregators and every time new content gets published. Whether it's your own content because you have some of your own feed spiced into it or other content from other sources which I recommend using related high authority content sources. Anyone of the feeds that make up the overall feed … Stream isn't up on page. I'm sorry what stream is not on page?
Adam: Google plus, it looks like it's not streaming. I don't know if it's OBS or something else. I just figured I stop you now real quick.
Bradley: What is it? A black screen?
Adam: Yeah it says, start soon.
Bradley: I don't understand that. Let me …
Adam: Yeah I think just check and make sure you're streaming the right thing.
Bradley: Huh, I'll be damn. All right, well give me a second guys while I fix this.
Adam: That's odd because that says we're broadcasting.
Bradley: It says we're broadcasting.
Adam: It's strange.
Bradley: Let me try to edit this real quick, just give me a second.
Marco: Let me see if, you know we can …
Adam: Hop into Youtube too real quick and check it out.
Marco: Yeah we can go into YouTube, I was trying to do that.
Bradley: Shit it's not … That's crazy. I don't understand we're …
Adam: Did it just make its own …
Bradley: Oh you know what I did? Damn it, okay, I know what I did. I put the IFTTT webinar URL on the page. My bad, I just got to swap links out. Let me just do that real quick. I see what I did.
Bradley: Multitasking, that's what happens. All right, it should be coming up now, soon as this page refreshes. There we go, we're on there. Guys please remind me to swap out the titles on these ones once we're done because I've got the IFTTT webinar showing right now for the update webinar.
Adam: That's it?
Bradley: That's actually from the event page. You guys should be good to go now. Okay, just confirm it for me please.
Adam: Let's see, we're talking right now, let's see. Yep, we're good to go.
Bradley: All right, let me refresh it over here. My bad guys, I apologize for that. I mixed up the URLs, that was my fault. My point was, with the RSS feed, any time somebody … Any content is published to any of the feeds that are spiced together to make up the Rank feeder feed. It's going to signal the box to cruel out again. It's basically like pinging the feed. Every time the feed get updated, it pings again and it causes the box to come cruel it again and what happens is, the sticky item … That was known as co-citation because now that one sticky item or multiple sticky items if you choose to do so. Is always be associated with content around that topic.
Every time that feed gets cruel that one item or multiple sticky items are going to continue to be cruel again and that association is made and that is called co-citation. It's very, very powerful. Now for Paul's question, I have not actually tested syndicating with a Rank Feeder feed. I don't know how that looks like yet because I haven't done it. I'm almost certain that you can select the feed to publish either the full text, post or snippets. I'm assuming it would work well because I know for like YouTube for example if you pull in YouTube, it will actually will create the full feed with the embedded video in the feed output.
Which is something that ever since YouTube got rid of the old RSS feed within YouTube, that was a function that was no longer available to us. I know you can do that with Rank Feeder feed but as far as syndication, I haven't done it yet Paul. The question that I have about that is, if it has a sticky item, every time a new item gets inserted into the feed through, through just whatever the feeds are spiced in there. Will that sticky item republished? I'm curious, I don't know. To answer your question, I don't have any tips for you yet. What I would do is test them.
I would want to make sure that the sticky item doesn't get republished. I don't think it will but I don't know that for sure and without testing it I can't for sure. I would want to check to make sure that sticky item doesn't get republished number 1, number 2, if it doesn't and it works that way, then I would say, you could always put in … Again, I haven't done any syndication with it so really just to kind of move beyond this. Without any testing Paul, I don't have any advice for you yet, I would setup some testing on your own first to confirm that.
Then if the sticky item does not publish a second time or a third time or whatever. If it doesn't continuously republish then you can just put a sticky item in the feed and use it for just another feed source. A content source for your Tier 2 triggers which is what we talk about in the Tier network training anyways. It's to spice or to create or to go locate additional related content feeds and create triggers on Tier 2. Well you can do that with a blended feed or a spice feed. However remember, keep in mind that any feeds that you spice together into a Rank Feeder feed, if you're going to use that spiced feed as a syndication trigger. Then you got to make sure that all of the inputs.
All the feeds that you're using to create that spiced feed, have attribution already coded on their side. In other words, it already has an automatic attribution link. If it does not, then I won't recommend doing it because when you start syndicating content without an attribution feed, that's essentially, there is some copyright issues that you can deal with. How do I know this? Because we've had students that didn't adhere to what we teach on how to make sure there is always an attribution link and then they would get cease and deceased orders. From the blogs that the content they were syndicating.
Obviously that scares people. Well, I mean it should, it's copyright stuff right? Just make sure that, if you're going to use a spiced feed for syndication, all of the inputs have to have an attribution link coded in automatically. If it does not, then you would still have to setup individual triggers for each feed because then you could code the attribution link into the feed through the IFTTT recipe itself. That make sense? Hopefully, again Paul, I would just do some testing on your end and that's why you guys, you should have at least one test network setup for stuff like this, exactly like this. You can just play with different recipes, configurations and things like that.
Excuse me. Greg says, “Hey guys, really appreciate your efforts in all you do. Been on the training of one and half months. I've got 50 rings setup to date.” Wow, in 6 weeks he's got 50 rings setup guys. Do you think Greg is a mover and shaker? He is hustling me.
Bradley: Because we've been people that have been in the training 6 months or 6 weeks and don't even have 1 network up yet. Anyways, “Just setup ABC YouTube channel with 300 videos currently. I run YouTube and RSS recipes in main IFTTT account.” Okay. “YouTube pushes video to branded network and ABC money site pushes curated post to same branded network ring, then they both trigger Tier 2 network rings but videos don't push to money site. Is it setup correctly?” Yes Greg and the reason why I say that is because, if you've got YouTube recipes setup to your tier 1 branded ring then every time you upload a video to YouTube is going to automatically syndicate any ways.
If you then and we talk about this so many times. In our knowledge base, our support staff, semanticmastery.com, we have help or FAQs on this one as well because this comes up often. If you're syndicating your YouTube videos automatically to your branded network and then you go republish your videos on your blog which a lot of times people do that. They have an associated website with their channel or they have a website and they have an associated channel. Does that make sense? They're both the same brand. People will create videos and then, they want to go take their video and create a post on their blog with the video. That's perfectly okay as long as that video is just part of a larger post.
In other words, the post shouldn't just be the video and that's it. With the same title as the video and then just the video embed. Then what happens if you have both your YouTube channel and your blog syndicating to the same network? It ends up on the Tier 1 properties, it ends up looking like duplicate post. Greg, the trigger is different. One trigger would be YouTube, the other trigger will be your blog, it will be RSS trigger but on blog or Tumblr, WordPress, Delicious, all your tier 1 network properties is going to look like duplicate posts because it's going to have the same title.
It's okay if you're syndicating your YouTube video from your channel and then you go embed your videos into blog post but the blog post should be more like normal type blog post. Which means there is additional content, the title is probably going to be more conversational like blog post titles are. I mean, we usually title our YouTube videos after a specific key word. It's a very SEO type title but with blog post titles, they're typically a bit more, like natural language patterns. They're more conversational. As long as you're doing it that way. Then it's fine because then on your tier 1 network properties, even though you'll still have the same video syndicated twice to the network.
It's going to be syndicated in different formats. One will be the YouTube syndication, the second would be, the video embedded and overall a bigger post. That's only natural and that makes sense to do so. It's perfectly okay. In your case, videos don't push your money side, that's find. I wouldn't want to do that anyways. If you push them directly to your money site and then your money site republish them again. Then again, it's going to look like duplicate post across your network and that can get your accounts terminated. You don't want to do that.
“To help boost the YouTube channel, can I have a completely separate persona rings themed for niche and using YouTube connection and IFTTT of branded site as tier 1 and then push videos out via RSS as normal to tier 2, is this correct?” Yeah, Greg. Yeah, for YouTube you can stack as many persona networks on your YouTube channel as you want. If you have your YouTube channel right now, you're money channel. Let's called it your money channel syndicating to a tier 1 branded network. You can start stacking persona networks, tier 1 persona network on your YouTube channel as many as you want.
You can do full tier 2 network too, it doesn't matter. All you do is you use that same money channel, you connect that as your YouTube channel in IFTTT for all your subsequent persona network. Everything single new network that you're connect to your YouTube channel, just make sure that, go to Firefox, log into that IFTTT account for that network, which would be a persona based network and then login to YouTube in another tab in Firefox. Login to that same YouTube channel which is your money channel.
That's again why I always like to use page logins instead of actual logging via profile and then connect that channel to that persona's IFTTT account as the YouTube channel and I'm saying like the IFTTT channel YouTube connect that. Then every time you syndicate a video it will push to your persona network. Every time you publish a video, it will push to your persona network. You can do that for as many as you want. There is no footprint issues provided you do the recipes the way we have them setup. We're not syndicating the video description. For tier 2, there is no different in setup.
For tier 2 networks, for YouTube or blogs syndication is zero difference. Because everything for tier 2 is triggered via RSS recipes. The only difference between tier 2 networks for blogs syndication and video syndication. Is for blog syndication, you want to add related content feeds as tier 2 triggers but for YouTube syndication is not necessary. Other than that, the functionality is all the same. All right? Greg says, he is talking about RSS sniper. “See I've been using RSS sniper also, love it. Lisa Allen and its helped speed up my RSS curation, spicing and dicing also. I look forward to what the brain dudes have to tell us.”
Next one is from Kevin. Kevin says, “I have a domain that caught some bad link juice and now has consistently bounced around page 2 to 3. Swinging wildly in position for 4 months now. I would like to a new branded domain and 301 the old domain to the new domain.” Okay, I think he means he would like to moved it to a new branded domain and 301 the old to the new. “The thing is, I will move the old domain to a new hosting provider which will be the same account and host that my new purchase branded domain will be on.” Okay. “Will Google slap my new domain since I'm 301ing my old domain, which is in the same hosting account as the new domain?” No, I don't … You're conflicting 2 things there Kevin, it doesn't matter.
Unless you're on a real shitty host which, we could start naming off some real shitty host. If you're on really shitty shared hosting account then you could be in a bad neighborhood by the IP. Just guilty by association. If you're surrounded by much of other spamming sites with the same IP which is quite possible with shared hosting. Then there can be some issues with just having that IP period but just switching from one domain to another to on the same IP, the same host. That's not going to negatively affect you because remember, your IP most likely if you're on shared hosting which I'm assuming you are. Is going to be shared with hundreds of other sites.
Google would have to penalize every site that is using the same IP as you are and sometimes that happens, don't get me wrong and that could be issue. It's probably not your issue here though. Just buying a new domain, clowning the site, putting on a new domain and then 301ing the old to the new. The host itself, the IP issue should not be causing you an issue unless it's just a bad IP. It has been flagged as bad IP because of considerably high amount of other spamming sites on that IP. There is a site that you can check that checks like IP neighborhood. I think you can do that majestic too. Anyways, you can just do a Google site for like check sites for on IP or something like that.
There are sites that would do a scan of your IP address or your domain and will tell you all the other sites on that IP. You can just go and just kind of have a scan and see if there is a bunch of Viagra or pharmacy stuff and things like that. Then I would recommend switch host anyways so that you get a better IP. That's another reason why we use Liquid Web so much because Liquid Web really limits their shared hosting. The amount of website that they allow on an IP. There is a lot less likely for you to be in spam trap like Hostgator or something else which there is a lot of that.
Remember, keep in this mind. If you're basically going clone a site that's been bouncing and then you 301 the old domain to the new domain. You will be passing the penalty eventually. Especially if it's algorithmic and you like never ever even see it. It will catch up. It won't be inst- … Initially when you clone the site, put it on a new domain and then 301 the old to the new. You should probably see any bad juju disappear, you should probably solidify where the rankings are for that. That penalty will catch up with that 301 at some point typically. It's not always the case but often times it will. You need to figure out where the problem is coming from. Where it originates and then fix that first.
If you can isolate like what you're saying, it's a bad link juice penalty. I'm assuming it's an algorithmic penalty. Then you need to identify which links are giving you the trouble and go ahead and resolve that first. Fix that before you bother with 301, the cloning and the 301 because sometimes it might just be 1 or 2 pages on your site or post on your site that have these negative or bad links pointing at it that are pulling the entire site down. If that's the case, what you would want do is redirect that single page or post URL away or give it a 410 code or something like that which means page does not exist anymore. Then you can 301 the remaining pages from the site that don't have any bad links to them on a page by page basis to the new site.
That way, you're redirecting any bad link juice away from the site. You can point it to a competitor, I didn't say that, did I? If you can't not …
Hernan: Bad Bradley.
Bradley: If you can isolate which pages are post on your site have bad links pointing it, then you can redirect elsewhere, competitor or you could just do a 410 or you could just redirect it like a 404 page for that matter, anything like that. Then you can redirect all of your existing pages that don't have bad links point to them to the new pages on the new domain and that's how I would do it. Because otherwise if you do just a flat out domain redirect and you have an algorithmic or whatever, a link based penalty, eventually that penalty is going to transfer to your new domain and you're back to square one again. You want to comment on that Hernan or Marco?
Marco: No, I think you made a good point. I mean, 301s go wherever you want them to go. I mean, it doesn't really matter if it's to competitor or you can do it to a Twitter for example. To a Twitter profile. I've been doing that lately. If you have those domains you register and you're not sure if they will benefit, just use them as tier 2. Just point them to a tweet or redirect them to a YouTube video or whatever because the domain authority and the trustee of that property will filter whatever bad link juice is between the tweet and your money site.
That will be the only thing that … The good thing about 301s is that, you can use them whatever way you want and there being a switch box, if you're pointing them to a branded properties, you need to be really careful with branded properties. We do not blast them with links for example because of the branded possibility. The truth is that, you can always kill the link juice and point them like one to your back. Like a PBN posting to a tweet and then the tweet link into your website. You just need to be creative with 301s. I think things can get really fun when you actually get the power benefit or when the detachable link juice can have.
Bradley: Okay, he says, “I still want to use the old domain as I put 6 plus months of link building into it and I still use that juice on the new branded domain. The reason why I'm doing the domain transfer, is that I don't want to pay $155 a year for hosting. I have the domain packed for $16 a year. Can I just do the 301 and leave the domain parked?” I don't understand what you mean there. The domain should have nothing to do with your hosting because you can point the domain to any hosting account that you want. If you've got the registered in your registar or whatever it is, Name Cheap, Go Daddy, whatever. You can point that domain to any hosting that you want.
Right now if you have it parked, it just means that your main servers are pointed to the parking page for whatever registar you're using. All you have to do is go update your name servers to point to your hosting account, whatever hosting account you have and it will automatically point to that host now instead of parking page. Kevin, I'm not sure what you're saying about having a parked domain and all that. You can't leave a domain parked and also 301 it. You can't do that.
Hernan: I think he is also confused because you don't have granular control at the, it will be the registar level where you'd have to go … What we do is, like wild card 301s when we redirect everything to the homepage before we redirect the domain to wherever it is that we wanted it to go. Especially when something, you know how Chinese domain are, they'll have hundreds and hundreds of sub-domains and you don't want to go and redirect each one. We use the wild card and then we redirect that somewhere else. If he's wanting to keep the juice and if he is wanting to keep what he has and the content.
He plans to do a page by page and that's HT access or maybe a WordPress plugin. We're talking about 2 different things. Not the hosting account, not the registar but actually on the domain itself, going into the domain and if it's HT access, then it's C-Panel or FTP or SSL. Whatever it is he is going to use to get at that .htaccess file.
Bradley: Yeah. I mean, what I would do is the existing site, if it's a WordPress site you could install the 301 redirect plugin. The simple 301 redirect plugin and you could actually create a spreadsheet. Just use Excel or whatever. Create a spreadsheet and in column A, you put your old URLs, you're existing URLs from the existing site. Then in column B, you put the new URLs and do a one on one ratio because you're going to clone the site anyways. That is what I would recommend doing, is you clone the site. First, remember, you got to identify where the bad links are coming from and solve that first.
Then you do a one on one, page by page, post by post redirect on a spreadsheet. Column A, original URL, column B, new domain, new URL. Then you can use the simple 301 redirect plugin with the bulk extensions add-on, which is free add-on and you can upload the CSV file and it will automatically create all of those redirects for you. That's the easiest and quickest way to do it in my opinion. The homepage URL, the homepage itself, so the root domain or the existing domain, I would put on something like the ultimate coming soon plugin or something like that or you could just put up and image and a link that says we've moved or whatever.
The root domain itself would be like a parking page but it would still be on the existing WordPress site and it will have an actual link saying we've moved over here or something like that. That's how I usually would do it or you can do it all in HT access or you can setup redirects inside C-Panel. Those are a little bit geeker to do though. I'm not sure what you're saying about the packing and all that kind of stuff. Unless you purchase the domain through the actual hosting account, in which case, again, it's not going to cost you more money unless you're with some kind of weird host to be able to make that domain, the purchased domain, the new one an add-on domain to the hosting account and then you're going to update the main serves to point the main servers that the host give you.
I think there is some confusion there as to it you're trying to do, Kevin but hopefully that is helpful. Ed is up. Ed, what's up Ed? He says, “Hope you're all having a good summer.” Mine has been hot as hell though can I tell you that. “I've been trying on my own but have been unsuccessful utilizing OBS, to stream videos, to pre-schedule events on my channel that are already ranking on Google and YouTube but just need to stream the actual MP4 or the WMV to the schedule event to complete it.” You can probably can stream WMV, I can't imagine why you couldn't. I was playing with some software the other day that doesn't work with WMV but I don't think it was OBS.
Anyways, “Is there a way to do this with the version of OBS you have in your original training video?” Yes Ed. All you do is go … Let me see if I can. I'm going to have to go ahead and grab the whole screen here for a minute guys so just bare with me. I'll walk you through it and I know this is going to be a little bit hard for you guys to see so what I'd do is. Just give me one minute. Let me go to desktop, all right. You guys …
Hernan: Make sure you open a separate instance of the software.
Bradley: I'm sorry.
Hernan: Make sure you open a separate instance of the software, right?
Bradley: Well I'm not going to have to open the software.
Bradley: I'm just going to show him how to do this with the thing. Let's change this out real quick. I'm going to swap to a different … You know what, let's go ahead and go do … It's easy Ed, it really is. It's simple, you just got have to grab the stream key for that particular event. If I come over here, this is over main channel, Semantic Mastery. If I come here to live-streaming, I go to events. These are going to show you upcoming events right? This is the one that we have upcoming that I actually … Let's see, resume [inaudible 00:35:17] on air. I'm not sure why it's showing this but it … Because it's showing live now. What you want to do is go upcoming, sorry. Let's go to that.
You guys can see these are the coming webinar events. Ed for you, what you're talking about is you have already ranked some scheduled live events and you want to now stream a pre-recorded video into the already ranked live event. These are live events right here and what you want to do is, first of all. I'm assuming you used so sort of software and you have to create the live events, I'm just going to assume you didn't do it manually and create live events manually because if you used some sort of software. It should have created the live events using the custom settings instead of the quick settings. Because it was scheduled live event created with the quick settings.
The only way, and quick just means you're going to use Google Hangouts on air. The only way to actually insert a video into that live stream is to actually start the Hangout on air and then use a software program to insert it into the actual Hangout on air feed. The problem with that is, pre-recorded videos always come out really crappy when you try to stream a pre-recorded video to a Hangout on air. It always come out really crappy. The transitions will be real shitty, they will be all pixelated and stuff like that. Any transitions in the video will come out like crap, the audio is going to sound absolutely terrible and it's a bit geeky to setup anyways.
If you setup a custom live schedule or live event, so that's going to give you your encoding keys and by the way, once you setup a live event and you click the schedule button or the save button or whatever. You cannot go back and edit it. If it's not the correct format, then you have to actually delete the event and then recreate it with the correct format. Let me show you what I mean guys. If I click on new live event, right here you can see the types. There is 2 different types. Quick which uses Google Hangouts on air and custom. If you're setting up live events for poking key words, to test key words. You want to make sure that they're always setup on custom.
If you're using software that does the poking for you using live events, it should have already created the events using the custom settings. Let me just show you. We're going to say Ed Demo. We'll go ahead and create this live event using custom live we show here public which means it will go ahead index. Let's go ahead not share it since it's just a demo, I'm going to click create event. Now I'm assuming, again, Ed you had set it up this way with a custom settings. If that's the case, then when you go to use OBS. You first of all you want to select the bit rate. Depending on your bandwidth, I would recommend going with 480p.
If you have real high bandwidth, you can go with 720p but if you got pretty crappy bandwidth then I would go with 360p. Remember that's going to affect the quality of your pre-recorded video though, just keep that in mind. What I typically do is go with the 480 setting. Once you selected that, you can see it says event successfully saved. It will give you all of this other data here. Then what you want to do is go to info and settings, I believe. Hold on, I got to find it so just give me a second. Maybe it's under live control room, there we go. Let's see, there should be a stream key, maybe it is back here on injection setting, just give me a second.
Select your encoder, okay. For other encoders, that's what I'll do. Okay, I'm going to switch really quick. It shouldn't matter because it should be only for this one event. There is a channel stream key. If you got to your stream now beta, where it says beta. If you click on that, then that will give you channel stream key. Which means anybody with that key can actually stream into that channel, which is why I don't want to show that publicly. I think for individual scheduled live events, the stream key is unique to that event. What you want to do is select your encoder, select other encoders and from here is the stream name.
You want to copy the stream name and insert that into the stream key section of OBS. Does that make sense? Let me open another instance like Marco: just said so that I can show you where that goes. You guys should be seeing my whole screen, am I right? I just want to make sure, confirm that everybody is seeing this.
Bradley: What you'd do is from your scheduled event, once you've selected you bit rate, once it saves and it says event successful saved and it opens up these other options from the select your encore. You want to select other encoders. Then you're going to highlight stream name and copy that and then you're going to go into your OBS software and then you're going to go to setting, you're going to stream and you're going to go to YouTube and then you're going to paste your stream key right here. You're going to click apply, then you're going to click okay and then you're click the start stream and once you've clicked start stream. It's going to actually, it will show you a preview you on here.
For example, if we come over here to live control room, once you've clicked the start stream and OBS, it will show preview up here. You can click the preview button and it will start the stream but won't start broadcasting until you tell it to start. That's a good time to go ahead and get setup and let me just cancel this and I'll show you. Inside of OBS, if you have an image setup like for example. Let's say this is the image that you want to use as your thumbnail. I always recommend that you have a thumbnail setup as a scene. A 1280 by 720 thumbnail and then your video next in line so that you can switch between the 2 and you can see … When you start the stream in YouTube, let it run for about 2 or 3 second and then just go ahead and click on the video
Because when you click on the video, it's automatically going to broadcasting that video to the stream. See that? That's why you want to do is use a place holder, a thumbnail image as a place holder first and then click on it because it's going to automatically start it from the beginning. Just sit there and watch the video and near the end of the video right before it fades out or however you've got the ending of the video, you just want to click back to the thumbnail. Let it run for another few seconds and then go ahead and click the stop broadcast button. That's how you do it. Once the video has been streamed and it renders fully which takes a few minutes.
Then you can go back and use the YouTube editor to edit out the thumbnail in the beginning and edit the thumbnail at the end if you want. If you've got a good call to action, a thumbnail with a good CTA, it shouldn't matter anyways. Hopefully that was helpful. Let's go ahead and switch this back to how we had it. Okay, it should be. Hopefully that was helpful Ed.
Steve says, “I've been checking Hump Day Hangouts for some time. Great stuff.” Thanks. “Today my first question.” Awesome, glad to have you Steve. “I've heard you guys and especially Marco, talking about Semantic seed sites. Yet I can find little practical information about how to achieve these status. Assuming I have a site, non-local selling e-products that has good content, original plus curated. I've added JSON-LD markup and I'm using RSS IFTTT syndication. The social site is branded tier 1 network. What other specific steps do I need to take to make my site a semantic seed site and how would I know it is one? Are there specific involved or is it like calling your site an authority site, vague meaning but no real definition? Thanks.” Marco, I'm going to dump this one in your lap.
Marco: No, no problem. I wasn't vague at all about how to create site or a seed set. It start with IFTTT. I mean that's how you start sending the signals and the trust but the one sure way to do it is get a verified map. You go on you verify your … Excuse me, you get a verified business listing and then you can push that trust and then I would have to start giving way too much on how to do multiple locations and how you can set that all up. I'm not ready to give all that stuff away but it can be done. You can use one location to verify multiple locations and then you can create your seed site or just transfer the trust from the one seed site that you created in.
Once it has even trust, transfer it to others in the set. That's what happens anyway when we get a verified Google my business listing and we get that tier 1 going and we start posting to it because they're all trusted sources anyway. What's coming back is links from trusted sources to the blog or whatever it is you're running. Your business site, your personal site. All of a sudden, that becomes a trusted site. I mean we looked at the other day, Monday in our master mind on one guys and how was manipulating maps to create his seed site and seed sets. It worked really well guys. Once you get it done, you avoid penalties, you shield yourself away from anything.
Now this is very technical and it's not something that I can give a way in a master mind. Excuse me, in a Hump Day Hangout and it's not something I'm going to give away publicly anyway. At some point I might do a, I don't know, maybe a webinar or some training on how to develop seed sites and seed sets but one of the ways that we do it is IFTTT.
Bradley: Yeah. Okay, hopefully that was helpful. Even if you've got an e-comm business, you can still register the business to a local address. If you have an actual office, I would recommend that you verify to your office. If not, you don't want to use your home address, if that's what you've got as an e-comm store. You can use a P. O. Box, just use the street address option and that way you can get that verified local, Google my business listing. Which is going to validate the entity. That's what Marco was saying.
Marco: Just to add to this. One thing that we learned from our RYS Academy that people need to clear on is thinking local and thinking local maybe is just your neighborhood or just your city. Really your local when it comes to maps, can be any geographical area that you're working in. The street address then becomes irrelevant because you're not delivering services at your actual brink and motor store. What you're doing is you're serving people at their place of business. Whether you do it locally, state wide, regional, nation wide or even globally. Then your global setting becomes your local, you know what I mean?
Marco: When you verify, you're not going to be publishing your address, you're going after the region. When you think of local, you have to think of your local approach that for your e-commerce or whatever it is you're doing on the larger scale than maybe just a neighborhood, I don't know plumber or anything else that might fall onto those categories as far as services are concerned.
Bradley: Okay cool. Shit, I keep doing this. I'm getting ready for the update webinar because I screwed the URLs. We got about five minutes. Let's scroll through a few these questions.
Andy says, he looks like a new face too, “Hey is I syndicate my blog post to my Google Plus local page, my Google Plus brand page and also share my blogger post to my Google Plus profile page, is this too many?” No, that's fine. When I first read this question earlier, I thought you were doing all 3 to your Google, like you were syndicating from the various locations to the same Google Plus page or whatever and in that case I would say, don't do that.
This is fine because your blog is going, your Google Plus local page or Google Plus brand page which is absolutely fine to do that and then if your blogger post is being syndicated to your profile, your Google Plus profile then all 3 of those are different. That's perfectly fine. There is no problem with that at all. Good job by the way for setting it up like that too because now you're getting 3 times the power of a single syndication.
Scott says, “Hello, I have IFTTT V2, my question, the required tools needed. Screen capture software, proxies or VPN, Phone verified accounts. Don't see a VPS. I plan to do my own link building using FCS networker. It's probably a good idea to have VPS in this case then, correct?” Yeah probably, I don't run any of those. What do you think Hernan? Should he have his VPS for his FCS networker? Well for GSA there is no doubt, for FCS networker, I don't how heavy that is on bandwidth or PC resources.
Hernan: No, it's not heavy at all. I mean, for FCS networker, if you have … You'll definitely need one Bradley was saying a VPS for GSA that because otherwise you won't be able to do anything and GSA goes into nasty place. Point blank you don't want that in your PC. Since you're getting that, you can very well run FCS networker. FCS networker the only thing that you need actually is the FCS account creator which is a pretty … I think it's UBot software. It's pretty straight forward over there. It won't harm you because it won't be running 24/7 or anything like that. I don't think you need it.
If you're getting one for GSA, you can definitely go for one like on GreenCloudVPS or something like that and you can install the FCS Networker over there.
Bradley: Yeah, again that's why I don't use those software myself, normally I have somebody does for me but we have 3 dedicated serves that we use specifically for GSA and I'm pretty sure FCS networker … No, because FCS networker is cloud based except for the account creator, correct?
Hernan: Yes. That's right.
Bradley: That's why you don't need a VPS for that. We have 3 dedicated servers for GSA alone but that's because it's so damn resource heavy plus one of our servers is specifically used for scraping link targets.
Hernan: Yeah and the main problem is not GSA, like the actual link building tool but the capture breaker. The capture breaker will be like the most resource heavy, the OCR aspect of it. It's like really resource heavy, that is why you need a VPS with at least 8 gigabytes of RAM to like run it fluently otherwise it will be crashing and what not but FCS networker is not heavy. You can run it on your desktop app, on your PC sorry. Then again, if you're getting a VP-. This is the thing, you do not need either FCS or GSA to build a IFTTT networks. You do not need them. All you need is the training and maybe a VPN or a couple of proxies and that's it.
You know you can get from a verified account et cetera but you do not need them. You will need them in case you want to forward those networks with links.
Bradley: All right we have a few more to run to. Hopefully we'll get through these very quickly guys. “Would you save the link building for VPS use and build out networks on regular desktop?” Yes. We don't use like VPSs for building networkers, we just do all of that from our own local PC.
Scott says, “I just purchased Video Marketing Blitz through Semantic Mastery Affiliate link. I'm currently going through the IFTTT V2 course and it's involved. When would you suggest to start using Video Marketing Blitz, maybe after I've gone through and setup a few rings and completely understand it and implementing it so I stay focused? I couldn't help but get VMB because it looks so flipping cool.”
I like that Scott, it is very, very powerful. Anyone who hasn't seen the webinar that we did with Adam. Adam if you want to drop that link on the event page. Go check it out, the replay is up. I highly recommend it. As far as you Scott, what I would recommend doing is once, as we always say, the IFTTT rings, you should learn how to build them. Setup, 1 or 2 even 3 on your own so that you know how to build them and then I recommend outsources from that point forward. Whether you buy them from us or you hire your own outsourcer or you buy from somewhere else. I really don't care.
I'm just telling you should be outsourcing that because it's so time consuming. As far as using, Video Marketing Blitz, you can start testing key words now using the poking, the key word prospector or whatever it's called. Which is poking key words and checking key words. You can start doing that now. Then what I recommend what you do, is you have 2 separate sets of accounts, ones that are testing accounts or test channels that are specifically, there is no other connection on the web, they're not Semantic friendly, there is no IFTTT networks. They're just bare bones YouTube channels with the YouTube API enable. You use those for testing.
Then you setup money channels that you use, for once you've identify the key words that can rank every easily, you setup money channels with individual IFTTT tier 1 branded IFTTT rings for each one of those channels. That's how I recommend doing it. What I suggest doing is learning how to build the networks so that you understand them and then stop building them. Either hire us to do it or hire your own outsourcer and have them build them. Then start working on the Video Marketing Blitz software side of things while somebody else is building your networks for you. That's what I recommend you do. Okay?
Otherwise you'll be spending all your time building networks and building networks is not going to make you money. The completed networks, what you do with them will make you money. Get somebody else to build them for you for a lot cheaper, your time is worth more than what it will take for you to build them, I can tell you that. Adam is going to flip out on me. I'm going try and answer at least 2 more real quick.
Jon says, “I accidentally created a second tier 2 themed persona account with Blogger instead of Tumblr, so I have … Tier 2 themed persona account with Blogger instead of Tumblr. I have Blogger, Blogger, WordPress. What would you recommend? Using it a tier 3 and point it to tier 2s, use it as a 4th tier 2 and point it to the same money site or changing all the interlink and recipes WP Tumblr?”
It's not that important Jon. If you're using for YouTube syndication, it really makes no difference. If it's for blog syndication, then you can use it just an additional tier 2 ring. Just make sure you're adding additional content triggers in. Again, if you're using a tier 2 network for blog syndication, you just got to make sure you're following instructions inside the training or else you're can leave a footprint. For YouTube syndication, makes no difference. It's really not a big deal what you want to do with it, you can leave as is or you can make it a tier 3, I typically don't. That gets a bit too complicated. There is too many moving pieces there.
You can just basically repurpose it and use it as a YouTube networker, a tier 1 YouTube network for one of your YouTube channels. Last one I'm going to answer Beyond Measures, I'm going to read it, I don't know that I can answer it and then we're done. “Not sure of detail that you can go into during Hump Day Hangouts but for drive stack link building, do you just build as many links regardless of where they come from to get power since drive stacks can handle abuse and clean the links before passing the juice to money site? Thanks.” Me personally, I just scan them. Like all I do is once a drive stack is completely, I'll send it over Daddy for our link building service which is the same service we offer on Search Space guys.
The same one that we talked about at the beginning of this webinar. There is going to be a brief window of time where there is going to be a discounted price for link building packages. That's all I do, is just send the drive stack URLs over to the link building service in order to link are packaged and have them just blasted with spam. Any comments on that Marco?
Marco: No, I mean, that's it. It depends on where it's going, if it's going to your money site, I don't know I would trust a fiber gig although it could probably withstand the abuse but as far as link building, you know how we do it. We turn it out to Daddy, he does his thing and we deliver it. We hide everything inside the folder, inside the drive stack. Everything benefits from it and whatever is connected to benefits from it. It's that spider web silo affect. It's just what we do, that's it. There is no secret to what we do.
Marco: That's how we do what we do.
Bradley: All right guys. Thanks everybody for being here. The IFTTT SEO Academy update webinar starts about 5 minutes. I've got to this URL mess that I made fixed. As soon as I clean that up we'll get started. We've got a couple of cool things to go over today in the webinar. If you guys aren't aware to get to that. Just go to the Facebook group for IFTTT SEO Academy V2. Click on the events tab and you'll see the event. If you click on the link in the event, it will take you to the events page. Okay and we're going to start that up in about 5 minutes. Thanks everybody for being here. Thanks guys.
Marco: Awesome. Bye everybody.
Bradley: Bye, bye.
Adam: Bye, bye.
Hernan: Bye, everyone.
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