Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 241

By April

Click on the video above to watch Episode 241 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day hangouts Episode 241. Today is the 19th of June 2019. And this is the episode where we finally gave Bradley a day off. You know, it only took us what like five years and he was able to take a Wednesday afternoon off now, just kidding, Bradley had something come up. He had to go take care of that. He's a busy man, but we are going to hold it down and get your questions answered today. So first off, if you're just joining us and your new semantic to semantic mastery and Hump Day Hangouts, thanks for watching, whether you're watching this live on the watch page or checking this out later on YouTube or somewhere else that's awesome. This is the place to go you can always come to https://www.semanticmastery.com/HDquestions to get your questions answered. Digital Marketing, SEO funnels, Facebook ads paid ads if you got questions about anything about digital marketing, this is the place to do it. And then beyond that, the first thing we always tell people to do is go check out our Battle Plan business you know people are like well where should I get started with you? What should I do? Well, you're already here you're already watching it. But the next step will be the battle plan and head over to https://battleplan.semanticmastery.com for that. And if you're looking to take things up a few notches if you're either starting or you already own your own digital marketing agency or maybe you own a business and you're you know you're taking this on and you want to get it up, ramp it up then go to https://mastermind.semanticmastery.com/. It's not just training, it's about the network that you form and the people you're going to be around other people who are starting growing and owning their own businesses and their own marketing agencies. So anyway, with that said, I want to say hello to who we have here. Shout out maybe Bradley's watching us wonder if he's watching on his phone. So if you are Hello, Bradley Manning on my left and Chris How are you doing? Are you still here? I know he's having storms.

Chris: Doing good. Yeah, like it's been quite hot here like I don't know somewhere in the 90s US temperatures and finally of like, storm here to cool it down a bit. So yeah.

Hernan: Where in the world are you?

Chris: In Austria, man. There's the biggest open-air Fest, opening a music festival this week in Austria. So if you're around, hit me up.

Adam: That's awesome. Marco, how you doing?

Marco: I'm good, man. I'm good. Going into the lab on Saturday. Got a lot of stuff to work on. We got a lot of things to plan on. But one thing I wanted to mention is we're coming up on episode 260. And we haven't said anything, man. Five years. Most marriages nowadays don't last that long. It's good. Let's see. 20 more.

Adam: Any more weeks? Oh my gosh.

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Marco: Well, that's gonna be good. Where that lines up. This might be fun. We'll have to definitely do something good for it. So if you're watching we have to throw a party right we have to throw a party we have to give lots of shit away like we always do. We always have fun on our anniversaries. And this is five, dude! 260 episodes. Like who else at 260 hours just Hump Day Hangouts. Think about that. To me that this is awesome. Just free information for whoever just drop by an ass. And all we asked him to turn is for you guys to subscribe to our YouTube channel. That's it. Please go hit that subscribe button. Thank you very much.

Adam: Definitely. And last but certainly not least turn on how you doing, man? You're kind of driving the boat here today.

Hernan: Am I? God? Yeah, we're just gonna throw a captain's hat on you. I'll go, I'll go fetch it. Hey, what's up, everybody? I'm doing well. And new. Well, I'm actually really excited because I think was last week or the week before we started as a little q&a. impromptu was q&a, you know, the section on the mastermind group about Facebook ads. You know, this amount of people on the mastermind group are doing either their own stuff, you know, they have their own lead gen properties, or they have clients or they're running ads for them. And they're running Facebook ads. So we started talking about, hey, how to make them better, better. And, you know, it was like 40 minutes or something was pretty cool. answer a bunch of questions. We had some discussion going. That was pretty awesome. So I intend to keep on doing that for the mastermind members. So it's going to be on the mastermind, Facebook group. And I think you went live to right Adam talking about

Adam: I did like 30 minutes with just the mastermind members. That was a lot of fun last Friday, give him a couple of tips on some books have gone through as far as stuff for prospecting, as well as helping to kind of organize your business, get things running better, and then answer questions about funnels, as well as how to set up some kind of brainstorming with them. Actually some ideas for some sales funnels, and some, I'll say some unique niches, which is a lot of fun. So we had a good time, I think 10 or 15 people were able to make that live and had a few people drop some comments afterward. So yeah, lots of fun.

Hernan: That's awesome. That's awesome. Yeah. And that's the type of stuff that you can expect on the mastermind group if you decide to join. And that's also the type of stuff that we usually deploy on POFU live and POFU Live 2019 is a real thing. We're already moving forward to that. So we were intended to get as many mastermind people in there as possible. And then we'll send you guys some more details on how to access that. So that's going to be pretty awesome as well.

Adam: So yeah, actually, if you don't mind, I'm going to just real quick, we've had a few people asking about POFU Live tickets already. The dates are set you guys is going to be October 11 is the VIP meetup. And then the actual event days is October 12, October 13. And you'll be able to get your hands on tickets, I believe starting next week, at some point next week, we'll have that ready to go, there's going to be a limited time early bird special. For those of you who know you want to go keep your eyes and ears open for that. So you can grab your ticket, save a few bucks at the same time. And get that locked in. But yeah, it's going to be in Denver, October 11, 12th and 13th. It's going to be a blast. We've got some awesome guest speakers lined up. We've got I don't want to say too much. I'm just excited. I was like dude today who we got, like, it'll be out soon enough. We got some really good stuff planned for you guys. And for the VIP. I know everyone who did it last year had a really good time. We're narrowing it down. I'm down to three ideas for the VIP day, and they are all looking awesome. So looking forward to sharing that with you guys.

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Hernan: Oh, man. Yeah, it's gonna be good. It's gonna be good.

Marco: I know, I know for a fact that one of the people, right? confirm one of the speakers confirmed last week, not gonna say who it is. Awesome, dude. He'll have just provided lots of value, just his presentation alone. It's probably worth the price of admission, he has that much knowledge. And that many good things to say about? If I start talking about what he does, then I'm going to guess who it is. So let me just stop right there and say, This guy is great. And we're really happy to have him at POFU.

Adam: Definitely hundred percent agree and I know who it is. And I'm, I'm excited. So Hell yeah. Alright. So I think that's it for announcements that you guys got anything else before we get into it?

Hernan: And then we're good.

Adam: Let's do it.

Hernan: Alright, so now I'm supposed to share my screen right? And go through here.

Adam: And why not? You know, we'll close down those tabs with the other stuff on it.

Hernan: And then I get Yeah, the midget thing.

Adam: The picture of Adams looks like he's,

Hernan: look at that, my boy. There we go. Alright, cool. So let's meet let me get to this because we're this is kind of cool. Alright, awesome. So we're just going to do a little bit of a back and forth here with you guys.

How Would You Optimize A Stock Footage Website That Has Duplicate And Little Written Content?

So acasey is asking, Hey, I have a stock footage website. Now the issue is that a post as little written content, if there are many things in common in all posts, like file size, format, resolution frame rate now will exclude my posts from search and tells it to implicate content? How can I solve that, please help? I would like to chime in here and then maybe, you know, ask Marco's opinion, I would say hey, is there a way that you can increase the amount of text, the amount of copy that you have on those pages? Because the reality is that if you have a stock footage website, you will need to add a little bit of text to most of the to the different posts that you have. Because other than that Google will keep on excluding your posts and you know, duplicate content, what would you suggest mark on those cases? Because that stock footage, and also stock photography, you know, background websites or whatever, whatever, that that could be a real thing. So what would you suggest in those cases?

Marco: Yeah, I'm just wondering, I've seen we've all been to those websites. I'd like to Getty Images and stock photos and all that stuff. And what I've seen them do is that they have them categorized, right? So maybe I don't see we don't have enough information. You just stock footage. But is it all the same categories that all categorize the same? Can he be blog? Right? And why? Why is of the stock footage beneficial? Or who uses it? Why? Question and Answers page, right? That then links over to the stock footage? What's happening is it's Yeah, Google will say in the backend, that it's duplicate content. But what's actually happening is Google, if your website has been around long enough, has found you know, whatever, posts are the most relevant. And those are the ones that that's going to display, whatever else had found that's related or perhaps duplicate, to whatever it is you're doing those will be excluded, of course from search, because Google bot has determined what the most relevant are. So what you have to do is you're going to have to create a variation on those posts that are found to be irrelevant or duplicate. This is not really a penalty is just not server Google's just not serving them. Right. And so how do you get Google to re-index and serve up the stock footage for whatever search query the person is doing? What Yeah, what kind of people search for the stock footage, or kind of people? Or maybe if you talk to your end user? And again, I would say some kind of blog, just anything that would add variation to whatever it is that you don't, because if it's that similar, yes, Google will filter, and it'll serve toward the relevant query, whatever it determines is most relevant, maybe getting down to the schema aspect of it, maybe that's a way for you to create greater information for the bot. Right? So what's happening is Google is looking at your unstructured data, which is the top end, and it's not finding really much. And most of it seems the same to Google bot and if you're not providing a schema that differentiates between all of these things, that now the bot has to guess, and it has to decide, okay, so what's relevant? What, what is this about? And why should I display this for a given query? If I think that this is whole, the same, are related? And I've already found the most relevant answer for the query. That's how I see this. I mean, I, it would be really difficult without knowing more about your website to give you guidance, as far as what you can do, but I hope that that helps some.

Hernan: Yeah, for sure. For sure, it does. But also, I wouldn't judge that, that I think the schema thing would be a good thing, because there are some websites out there are not only stock footage might be video, but out, you know, in general, like, you know, screensaver, background, screen background type of websites they have a lot of, they do, they don't have a lot of content in them. So they might be out of the data off the file itself, and the schema data that you that you're feeding the bot, I think that that could help. So um, so yeah, if you want to, if you want to come in a little bit further, what's going on? Maybe we can help you a little more. So cool.

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Should You Be Worried About Location When Ordering A Press Release?

Alright, so John is asking, should I worry about a location when ordering a press release? I live in the UK, would an MGYB press release be less effective than a UK based company. So I think that I think that there's, there's a couple of things here, whenever you're doing a press release, and if you have a UK based company, it will also be a good idea to have maybe some sort of UK based exposure, but we have done this with international quote, unquote, SEO, or we would have, I don't know, a company based in somewhere else in the US, but the press release that link juice that is coming from US-based websites, .com or .net type of websites, they're still really valuable, they're still really powerful. So maybe you can combine that press release with something that, you know, with a local type of UK-based type of websites, which I think is going to be a good idea. But that wouldn't prevent you from ordering MGYB or any other type of press release, I think the first release is still really effective, even if you're in the UK, or Australia because, at the end of the day, the link juice is link juice. And also, you know, you're getting signals from all of this super high authority websites. So I think that that would still be very valuable. What do you think Marco?

Marco: I'm trying to think through this and see how if he has a local company, and his services local, and wherever a Birmingham, England, and your publishing in Birmingham, the PR, excuse me, publishing a press release in Birmingham, Alabama. Okay, so your location, this idea of geo-targeting, and location-based SEO so that you're targeting the how close you are right, to the company of people who are close to that service, you're targeting the location. And so what I would say is that it could work simply from a press release, and link juice standpoint. But I would also say that I'm, I'm tempted to say that you'd be better off with with a local press release service. And then after doing that, you could widen the press release distribution by going to the US and releasing news and making it relevant to the US people who would consume the press release, I do anyone who would read it, rather than just publishing in the US alone, because you are the UK based and if your services are the UK, that you want that proximity, you're still good, it's still going to have an effect because of the links. But I would say you would get more bang for your buck by going first UK, and there are press release services that cater strictly to the UK, and then go with an MGYB PR to widen the press release distribution.

Hernan: so you would recommend going local first, like try to nail a couple of I don't know, local lengths, or, you know, like, I think that he's mentioning that he has a UK based company, not sure if it's local, but he could go into some sort of local UK based press release or local directories of companies and whatnot. And once he has that, then a second stage you will order an MGYB press release to solidify that entity right to validate it. Does that sound?

Marco: Absolutely, because then he gets to create that that that media page on where we use Press Advantage. And everyone knows that we do we said before we've been transparent about that. But they allow you to create a media page, right? Where you get an iframe, and you get the company information. And once you get that in there, it'll help you Yes, totally solidify the brand.

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How Can You Use The Embed Code That Automatically Updates Google Trends Data?

Hernan: Gotcha. Alright, Awesome. Cool. Fitz is asking Good day, gents. Thank you for this forum, to ask questions and get real-world answers. Doing so you will get better answers on the mastermind. I'm just saying, Fitz. Doing some Google Trends research today. And notice that they will give you a code that you can embed that automatically updates. How can we use that? That's actually interesting because they'll give you a code that you can automatically update that it will automatically update, I would say that maybe you can put that on a sidebar on a website, you know, and it will automatically have dynamic content in there. So if you have a website that will make sense to put it maybe you can put it on sidebar and footer, we have done that were a couple of a hoodie, call it widgets back in the past or a couple of plugins. I think that they're like out of circulation. But you know, I think that that could be a good way of doing that. Adam, I think you show me something right?

Adam: Yeah, this is cool. If you can put the screen on me. I think he just clicked on me and it'll set it on for everyone else. But this is pretty cool. I had never seen it just in case no one else has seen it. It looks like you can keep the data updated. And I'll do live updates. That's pretty sweet.

Hernan: Nice. Nice. So that's an iframe. That's an embed. And I'm sure that there's additional stuff that you can do in that but it will be like dynamic type stuff. I think that it could benefit from having you know, that dynamically updated on your website. Anything else you asked to add to that?

Marco: Total relevance to whatever he's doing. So as to how we can use that. Are you in RYS Academy Reloaded or wasn't fits in the mastermind? Do it if you're in the mastermind we could go deep into this at during one of the webinars or RYS Academy Reloaded. That's where we teach what we teach you what to do with I frames how to use them, how to make the most use of this type of frames, especially when it's updated by Google. So Google's property updated by Google. How can we use that? Huh?

Knowledge Graph And Map Packs Positioning Clarifications

Hernan: That's awesome. Alright. Alright. So another one. He's saying. I noticed that when I go to search and find the knowledge panel, I see the box that shows that I'm position eight. But Im number one in the three pack and patient three organic No, sure. Not sure. I understand what that number eight represents Any ideas? I'm not sure what he's talking about. Marco over here. So the knowledge panel, show his in position eight. But he's number one in the three pack and page three, organic. So that might be the questions that are dropping before the after the query? Is that what he's referring to? You know?

Marco: No, I don't know what knowledge panel he's talking about. I don't I've never seen a knowledge panel with the ranking position.

Adam: And just wondering if maybe it's I forget if it says this or not. So don't pay attention. But when you're logged in to like, webmaster, or what's it called now Search Console. And then if you're looking at something in your site is returned, it'll have a little blurb. I'll have to see if I can pull that up. Let me

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Hernan: If you figure that out, I think that you might be on the questions, you know, the knowledge panel, when you type in your question, Google, you have the seat all like you have the first result, would you surely that question answer from one of the websites. And that's based on a schema. So that will you know, they will grab that and put that into like the first spot. And then you have additional Q&A, you know, like frequently asked questions or questions that are related to the query that she's put together something that might be it, I mean, might be showing. I'm sure that you can add images to this little chatbot a chatbot. Right here fit. So if you're around, if you're listening to this, you can take a screenshot what you're seeing and attach it to your message. We go through it.

Would It Be Easier To Rank A Regular-Looking Local Business Site With NAP In Google Without Targeting A Particular Niche?

So let's see. GG g Gordon r. g. Gordon are, that's cool. So hi, guys, I just keep on you know, getting hooked up on these on these nicknames. Looks like ISQ you know. Hi, guys. Thanks again, for Hump Day help. Usual it's greatly appreciated it. You got it, man, if you don't want to try to rank in the gym be three pack. But he's that rank aside on the first page organically and rent out the homepage, to a local business to a local business? Is it easier to rank a site that looks like a regular local business to Google and includes an NAP or a side that has tons of content target to both the particular business niche and the geolocation? But it's not branded within an NAP nor configured like an actual business site? That's actually a good question. So you he's trying to rank organically, right, not on the three pack. I would say that if you include that on NAP, and if you make it look like a local business, there's a higher chance you will get a three pack GMB but you still need to verify that entity, right? So I would say, maybe start with content targeted to the particular business niche and the geolocation. And then see what that takes you in terms of the organic now having mind that, if this is a local, if this is a local site, it's a local query, right? Or it will be like people will type in local queries to get to that site. So you know, most of the like, you know, the organic results will be buried just below the three pack if that make sense. You know, so have that in mind. What would you guys suggest in this case? It's pretty cool.

Marco: Okay, so he wants to write the is that a regular website that he's looking to rank? Yeah, I think, or is that the business site? Or is that is that a G site because I mean, you could do anything, or any and all, I mean, it's just setting up as far as which one will rank better. It's the one where the entity is, well, it has to be validated. And I'm not talking about the map pack the three pack. I'm not talking about your GMB listing, I'm talking a validated solid entity that Google recognizes as authoritative and trusted in the niche. Now, it would depend I mean, niches are different, and niches behave differently. In DC plumber, which we gave us an example, in RYS Academy Reloaded webinar that we did, we showed where in DC plumber, we were able to rank both the G site organically, and we were able to rank a top level, a TLD, right top-level domain. And they both rank just as easily. Since they both had drive stacks link building, just a, we did what we do with everything that we do, right, so the Syndication Academy, taking that a tier one branded network, making sure that it's all relevant, and making sure that it all stays clean. And that is providing a more power for the entity that you're trying to rank right now, in today's web, if you guys don't know that it's all about your entity, and the information that you're providing the bot, about your entity that your loss, and whoever you're you're following, you need to follow somebody else. Because right now, in today's web, if you're not going after the entity first and solidifying it right, validating it some kind of way, verify, validate, solidify, and then you get to what I call the end game, which is your brand becomes synonymous with whatever niche or set of keywords it is that you're targeting. And so which is easier, which everyone, you take care of the entity the best. So if you're doing it with regular local business, with NAP and whatever, if that's what you want, the entity that you want, or if you're doing it either way, you're targeting a particular niche, right? And the geolocation. You're saying, but it's not branded, then the one that's branded is going to always rank, in my opinion. And from what I've seen from all of the testings, it's if it's not branded, it's not going to rank as well as the branded entity. I mean, and that's without a doubt.

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Hernan: Gotcha. Alright, cool. So,

Adam: okay, real quick, her not going to share screen again, real quick. I found what he was. The previous question was talking about, okay. Yeah, this is kind of cool. So like, for something I wrote up, I did something was talking about App Sumo Briefcase on my website, and then it shows. So I don't know why it's just some specific queries that will show this. But it generally shows the average position, which is I've always seen or just assumed that it's never correct. It's the average. So like, my YouTube video shows up here, but then the actual websites showing up on page two. So it to me this doesn't mean much besides, okay. It's just pulling data that's already in Search Console for me.

Marco: Yeah, but that's not the knowledge panel. I thought,

Adam: yeah. But I thought he was saying maybe this is what he's saying. Sounds Yeah,

Marco: I guess that could be what he's talking about that. But that's something different, you have to be signed in. To get up to get both those type of, of statistics, that's just statistical data is neither here nor there, because it's usually inaccurate. Those three numbers that you see there, I don't know why they're in displayed because they're usually inaccurate.

What Digital Marketing Tool You Can Suggest That Accurately Checks Positions For A Particular Location?

Hernan: Cool. And another question, if you don't mind, since the MGYB three pack ranking is now based on the location of the searcher, what tool can we use to accurately check rank positions for any particular location? Thanks, again, that's actually a good question. And that comes back to what the guys were saying earlier, the fact that you know, the rank tracking checkers, a rank trackers are becoming more and more obsolete, just because of the fact that, you know, like, the queries are tailored more and more to the user. Right. So there are many particular locations, the even the things that they will see will change. Right. So, I mean, I currently that's a tough word, but in, in any case, I would suggest you use Analytics to see how you're doing in terms of the overall traffic that you're getting. That's how your campaign is doing. In my opinion, well, would you suggest in terms of you know,

Marco: if, Gordon, if you have a Google Ads account, you can simulate mobile, but that'll be from whatever the central for the city that you're in is. But you can get data from that. And then Sharif had in what is it? He has a, he has a Rank Tracker? I'm pretty sure. In local citation. I think I think you posted it in one of our free goes, guys, hit him up in our free Facebook group. The SEO and marketing by Semantic Mastery, go to the Facebook group trip out is in there. And you can ask him questions. And I'm pretty sure that he has a tracker built out that goes through the API and will give you local ranking information.

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Would Redirecting A Money Site To Google Site With Proper Silo Improve Its Rankings?

Nice. Alright, so a new man or a new man, he's saying that he's from India, so he cannot watch live. So I'm just gonna jump to the next question. I'm just kidding. Hope you you should be up at 3am dude to interact with us live? Come on. Now. Are you doing? I love what you guys do? I have a question. I have a website that has 50 pages and getting like 30,000 visitors a month. But the keywords I rank for are mostly in six or seven position. So if I 301, redirect my money site to a Google site and create 50 of the same pages, three, one redirects all of the pages to a Google site with proper siloed. And myself, we're ranked third or fourth precision for my keywords, please tell, because I want to know if Damn, I just lost it. Hold on, hold on, man. If my website will rank in third or fourth position for my keyword, please tell, because I want to know if this will hurt my website. So basically, what he's saying and he's asking is, if he grabbed his website, which is a regular ranking in six or seven position, and he redirects that website, using the same structure to a Google site, well, that increases rankings, I don't know, you know, with this is like, deep, deep. Um, you know, try and thinking and how the how the Google how the bots will behave and how the algorithm will behave, I would say that my my take on this, it will be that if you're in six or seven position, that means that you're doing great, just need to push, you just need a push to rank, you know, better, or to double your traffic, because going from 67 position up all the way to third for second, or even first position that would potentially double or even quadruple your traffic, right. So I think that you only need like, a little push, what I would suggest is that if you don't have the battle plan, click on this little thing that you can see right here, go get the Battle Plan, click on this little banner and go get the battle plan. It's like, I don't know how much is it but it's like really, you know, inexpensive, and use the techniques in there that we recommend for age websites, I will give that a go before going and trying to do 301 redirect to a Google Site pages, just because of the fact that you're nearly there. I would say hey, if you have a syndication network, just building to syndication at work order, right, and drive stack build it to drive stack, and all of that is explained step by step at the Battle Plan. Any other suggestions, guys, anything that you want to tell him?

Marco: Yeah, he's got a backward. He's looking at this backwards, he's he doesn't want to push his website to a G site. He wants to do it the other way around the G site, and drive stack to his website. So what's the thing Anumaan, what you do is get a Gsite from MGYB.co, you'll you'll get the template, then that becomes your template on how you're supposed to do all the rest of the 50 pages that are on your website, on the G site. And you're simply going to link from those Gsite pages to the corresponding pages on your website. And then you build links into your drive stack plus Gsite, not the other way around. Because then if you build links into the domain, then you subject yourself to all kinds of neat little penalties. And since it's 301, I'd hate to see what that would do to a G site. Although it shouldn't, in theory, do anything to the Gsite, I don't think Google would penalize the G site. But I would say do it, do it the other way around. Think about this the other way the power comes from the G site to your top level domain, not the other way around. Keep the positions that you have keep that traffic because that's a very strong signal to Google. Try to keep your visitors right more engaged on the website, have them stay longer, take action, and make whatever money you can from them, while at the same time you're going to push power. And Hernan just gave you great insight, go get that battle plan and follow the battle plan because there are tons of things that you can do to push power. Once you have that, what I call the SEO shield in place. Once you have that in place, you can push tons of power over to your Gsite simply by copying or you know, however you want to call it mimicking mirroring the website. And then if that doesn't work, there's still loads of things that you could do if when you order that drive stack from us, you're going to get the Done for You Users Guide. And the done for you Users Guide is going to tell you exactly what you can do with a drive stack, and that g site and what things you can do to push power over to the top level domain, whatever your money site is. Another thing that we did is we've been doing webinars for MGYB.co. And one of those was how you can add power to a drive stack plus Gsite. So you have a lot of free information that you can use to add power to that domain that's getting 30,000 visitors and as Heran said, double or even triple the amount of traffic that you have. But push the power the right way. If you push it the other way. It I can guarantee that it won't work as well.

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Would Charging SEO Clients Month By Months Better Than Contracts?

Hernan: Hot diggity that's money right there, baby. That's money right there. You got it on Hump Day hang up first. Alright, cool. So Mohammad. What's up? I'll have it my man. He's asking, Hey, guys, so far, I prefer he always bring on the right type of questions, you know, because we can talk about SEO for ages. But then you need to build a business on top of that. So that's awesome. Thank you for bringing in this type of question. So it guys so far, I prefer to charge clients month by month, month by month, as opposed to contracts, our contracts ever a good idea. Although I make sure every client understands SEO takes a while to recruit. It seems to be easier for them to go month by month rather than a contract. I recently talked to people who said contracts are the best way to go. So I figured to see what the SM crew thinks. Okay, cool. So since this is like a business strategy type of question, I think that we should all, you know, chime in on this. And I'll go first because I'm already talking and guess. And the reality is that I always do month to month, I bought, I've always done month to month, and for a couple of reasons. Number one is because all of my stuff is performance base if I don't perform, I don't want to charge you, you know if I do not perform, and I don't want to charge you. So that's number one, I go after that. And that's why I can charge more money. Because this is like performance.-based It's it's also it makes more sense for business owners as well, right? Because, hey, if we don't get along, no harm, no foul, we keep moving forward. Now, I've always done that. It doesn't matter if I'm running Facebook ads, or SEO, I just do it in a way that it takes it makes sense for the client to think in the long term. If a business owner is going to only hire you for 30 days and expect to see a radical return on their investment, they're high, right? There, they're not even thinking right. So you don't want to do business with those type of people. Because business owners, they tend to think long term, they're going to hire you for 3, 6, 9, you know, nine months, even a year, or 12 months, because they understand that they need to keep on investing on their business to get a return. It's unrealistic to think that you know, you're going to make them money over the first 30 days, while you very well could, you know with all that, you know, Mohammed and also if you sprinkle some paid ads, on top of it, not only SEO but also paid ads, you could very well blow them up the first month. But that's not the point. The point is that they're investing in you and their relationship. for the long term. Every business owner knows this, right? You cannot expect to blow it out of the water over the first 30 days. Which takes me to the second point that I want to make number one, I told you that I go after performance-based campaigns, hey, I deliver you pay me if I don't I go home. Number one, but also number two, a contract is a legally binding, you know, a document that binds the client to you, but also binds you to the client. What happens if the client is a motherfucker, right? What happens if the guy's a douche, and you're bind it to that guy like legally binding to that guy for the next six months? That scares the shit out of me. So I like that one of the reasons that I do month to month, what do you guys think?

Marco: Man, I'm so proud of you. mF bomb in there, go over now because I'm learning. I'm about to drink a beer. Here's to you Hernan, not more of it. Because I totally agree. I could. Now Mohammed, hopefully as you continue in your career, you're going to run into these fortune 5000, fortune 100, fortune 500 companies who have like a whole team of lawyers, and that you're not going to be able to avoid signing a contract, you're going to have to sign the contract. So you sign the contract for the shortest amount of time. possible, right with clauses in there that the contract can be extended upon mutual agreement so that your agreement has to be there also not just the client, right, you don't just give the client the claws to renew the contract. Because like her Nan said, if the guy or the woman, if they're jerks, and you want to run away and you signed a one year contract, you're going to have ulcers by the time that contract is is over. And no amount of money is worth an ulcer and just having to deal with a crappy client. When you see the inbox, you see that mail in your inbox is on the old not again, and they're trying to contact you. They're trying to call you. They're trying to tell you what to do. They're trying to be your boss. And you should know this because we've talked about this before, you want to be impactful. That's what the pastor is all about. The video is down, you know, I posted it down toward the bottom, you want to be that you want to be in that position where you tell that client You know what, I don't need you, man, you got to go, you got to go look for somebody else, because I can't have this. It that's just going to happen. And that's extranet said, always go try to go for results based SEO. As long as you provide results, we keep going month, month to month, put that money in my account, don't ever let a month go by without that guy paying you. Because I guarantee you that's going to become a problem. You don't work unless you get paid. And don't ever try. Don't ever allow client tell you what to do. Mohammed. And as Hernan said, You've got got to have the freedom to go. But you also have to have the leeway. So that you can provide results that you have that 90-day window where you can provide results. Although if you're doing ads, Facebook, YouTube, Google Bing, you should be able to provide results within the first 30 days, blow the client out of the water, you know there have their mind spinning this guy's the greatest thing since sliced bread. And then you'll have the extra two months that it will take for the regular SEO to kick in, usually six weeks, but you don't want to pigeonhole yourself right. You don't want to stick your in a way where it you're worried about not being able to produce results in the timeframe that you have set. So anyway, Adam, I'm sure that you have something to say on this. But I totally agree with that. Totally.

Adam: Yeah, I'm not allowed to add on to that. I agree with both of you guys. And Marco, I think you hit another nail on the head there with, you know, stopping work if someone's not paying and Mohammed's already been there, I think because in the question he said he's been doing monthly, but somebody was advising him contracts, you know, maybe dig a little deeper on why they were recommending that. But yeah, I agree with everything these guys said, and, you know, it's an easy hole to get into that. I think you only have to learn so many times, you know, we've all heard a lot of horror stories, or we went through it ourselves where, you know, you did some work for someone they didn't pay, and then you know, you only have to learn that lesson, hopefully, once or twice before, you've learned that you don't do work if you're not getting fit.

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Hernan: Yeah, it took me more than once more than twice actually. I still there's some work that I still do some work that I don't get paid for. But just because I love to do that work, you know, that's kind of that's kind of where you go, and where do you want to go after so you doing work?

Adam: A lot of times too, it's, you know, it's be up front with your clients or prospects, you know, tell people and just say, you know, I think about how to work things, because you don't want to do you like getting emails when somebody is, you know, being an ass about, you know, hey, pay me, you know, don't make it about you just say I want to make sure you know, we maintain parody that I'm providing value to you, by doing this work and providing the services, you know, and get them to agree, or just if it's an email, just state that and say, you know, you provide value to me by paying me and that's the way this works. Instead of just saying, you know, you need to pay me because work is done. You know, make it make it about them and start using some persuasion.

Does Signing Up For RYS Academy Then Outsourcing Better For Long Term Options Than Using DFY Services?

Hernan: Yep. Cool. Great question, buddy. All right. timid user is asking with signing up for the RYS Academy, then outsourcing be a better option long term, or using done for you services a time if I'm trying to get resources sooner rather than later. What would you suggest Mark? on this case? This is your baby. So I'll let you answer that.

Marco: Yeah, I mean, he, when you use our done for your services, you're you're outsourcing. Now, if by outsourcing mean, you hire someone and train that someone to do the drive stacks for you, then you're going to have to weigh the cost, right. So sign up for RYS Academy Reloaded, tons of stuff in there, we're constantly adding to it, we're constantly in the group answering questions. And then it's up to you whether you want to hire someone, either on a part-time basis, or on a full-time basis, or maybe pay up for each stack that they build. But I can't tell you that it takes our builders anywhere from four to eight hours to complete a drive stack plus g site. So that's something that that can, that's quick to do. And I'm sure that you will, as a business owner, as someone trying to scale, you have better things to do with your time like going out getting clients, making sure that that that revenues coming in that right because you don't want just money going out to all of these courses and employees and everything else that that's going to eat up the revenue, you want some of it going in your pocket. So you got it, you're going to have to weigh the costs. What what is going to be simpler for me is it going to be better for me to hire someone and have them trained because we do allow you to do that we do allow you to to let your your VA in the training, so that they can learn how to do the drive stack and the G site. But we don't allow it for someone to create a competing product. We want you to succeed, we don't want you coming back. And and then offering a product from my training, because that's what we do. So yeah. Which one would be better? That's the question to ask which one would be better for you in the end? Is it easier or better to get done for you services from us? Or to hire someone to train?

Hernan: Right? I guess it depends on the volume, right? I mean, at some point, you can either invest in somebody, hire somebody fire up the hiring funnel, or come to the mastermind, ask the guys you know, the mastermind group, hey, somebody's got like, VAs that they're letting go off, or maybe they have some hiring funnel fired up. But they're all they got like a not 10 viable candidates, but they're only hiring three. You know, that happens a lot in the mastermind. We even go out there and say hey, you know, we have all of these prospects they have been interviewed already go, please take them guys and whatnot. So we have that. So I guess it would depend in terms of volume, Hey, are you are are you ordering like five done for you services per day? right on that case, then you will be better off learning the stuff yourself and then getting somebody on your team? Right? So so my volume vs investment at that point. So it's like, why would you? Why would you get somebody in the house, if you're just like, if you want to learn the ropes and want to add another toolbox, I would definitely suggest that you sign up for RYS that kind of me. But then once you've done then maybe it will be just Hey, already done for you services, right? Because you're you only order one or two packages per month, right. But you still know how to do it. Now with that being said, learning how to do it the right way, the Marco way. Right? It takes a long time. So that's why a lot of that's you know why it's like a syndication network. It takes time. And they're super effective, but it does take time. So a lot of people are going through Syndication Academy, or RYS Academy just because of the fact that they want to learn the ropes. And then they are outsourcing because it makes sense, right? time wise, it makes sense. And it makes more sense than just like hiring a VA having somebody full time. So I think that at the end of the day, you need to do some math in there, but I wouldn't, I wouldn't prevent you from going through the training and getting signed up for the training just because of the fact that that is you know, that is something that you get added to your toolbox if that makes sense. Alright, cool.

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How Would You Fill Out The Street Address Option For Coworking Spaces?

So um, let's see. Mark is saying longtime listener and customer here. What's up Mark? Regarding the street address option? Do I fill out GMB as unit number 1137 p o box 137? Or suit number 1137? Or indicate the number after the zip code after after zip code after the hyphen? Also, I know you've answered this a million times but over the years but could you recap your current recommendation BrowSEO versus private proxy best? Thanks much Bradley. Your mind. Okay, Bradley's not here. So I'm going to move on skinning. What would you suggest in this case? Marco the specific The first question in terms of how do they fill out the GMB us unit 1137 or suit 1137 or indicate the number after the zip code after you use either sweet. And then number 1137 or omit the sweet? And just number 1137? There you go.

Marco: Okay, which whichever one I've never tried unit, but I would definitely not use the hyphen because then Google will know that that's a PO Box. And you'll probably get blasted. I don't know someone else uses that I have never even tried it because I know what it means. And Google should also know what it means. So by all means, try either suite and the number or the hashtag and the number or just the number. Right.

BrowSEO Versus Private Proxy Providers

Hernan: Gotcha. That's cool. That's pretty cool. And how about brown CEO versus private proxy, best proxy type company?

Marco: you know, I'm really liking BrowSEO, we're using that in a bunch of things that we're doing. What I don't like is, is their residential proxy service has had some issues and having to go back and forth. If you guys know us like, like time is is is a is a premium, it's really hard to get everything done that we need to do in the 24 hours that a day has. And if I have to take 10, 15, 20 minutes of my time, or Bradley or whomever to contact assignment to see what's going on with those proxies. It really it's really not worth it. So what I do is I buy proxies from somewhere else. And I use those in BrowSEO but BrowSEO working fantastically well right now. I like BrowSEO, you know, but as far as private proxies, best proxies or whatever, I don't know I do get proxies for that I use within browser to from other services.

How To Rank A New GMB Listing In The 3 Pack?

Hernan: Nice. There you go. I'll teach them. All right. So pumpum. Pum is asking how do you rank GMB in the three pack? If it's a new one? What process Do you go through? Do you do our area stack? First? It was the same process like a website in the battle plan. Dude, didn't we add a section for B3? We add a section that it's about GMB. Right. Adam, can you come from that? I think we did. added a section for the Yeah, we did.

Adam: Yeah. So I would go back to if you don't have the version three in the Battle Plan, just go grab it at 17 bucks, you can click right there on the sidebar and start there.

Hernan: Right here, right here, baby, click here and go to the Battle Plan, get that mofu, and it will teach you.

What White Hat Link Building Steps Should You Take For Blogger And Influencer Outreach?

And also if I want to do white hat link building and outreach, what step would you put this in the battle plan, for example, blogger influencer outreach, I think that that would be like an ongoing thing, right, an ongoing step. So it could be like, at the top, but it also takes time. So that is something that is something that you want to do like pretty much on a monthly basis, you know, because it takes time to do outreach and white hat link building work had been? I'm doing air quotes, you cannot see me but I'm doing air quotes, right? Because I don't believe between white hat, Black Hat you're trying to manipulate the search engines. Which is fine. We're all out. Right. But what I'm saying is, you could do it, like once you validate the entity, this will further validate the fact that you are you know, for real, is that something that you will do Marcos as Well,

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Marco: No. I don't know what white hat link building me. There you go. There you go. I'm off somewhere else. It's my SEO shield drive stack plus Gsite. Then we have Dadea and he's available in MGYB.co Bradley says it off. And he's our link builder. He started out with Bradley built his own business, from the business that we've provided and went on his own. Now he doesn't for us, but he's not our employee. That is awesome. And he knows exactly what to do. So if I have, what's my SEO shield, where I can push power, anywhere I want and not worry about any penalties whatsoever. And then on top of that, I have a Dadea, who is a master at link building and pushing power. Why would I want to do anything else, it takes all of what five minutes to go in order, a drive stack plus Gsite and and a link building package. And guys, we use the same stuff that you use. We don't tell you to go use something else that we've never even heard of. We actually make it available in MGYB.co. Because we use what we make available to you who first tested ourselves. And if it works for us, we know it'll work for everybody else. So if you want to stay whatever hat is of your liking, I mean, that's up to you. And you can do blogger and influencer outreach and try to reach out to these people and build out these links, you know, over time. Or you can just go get that get that jackhammer, and hit that shit like you're supposed to, man.

Gotcha. Yeah, that's, that's actually a good point. I mean, you know, we're actually deploying the services on MGYB.co. Because we would do that for clients. Remember how we came to become Semantic Mastery in the first place? Is that we're a bunch of dudes with their own clients last agency, and we decided to put together Hey, why don't we show what we're doing to our clients or for our clients, you know, to everyone, and that's how Semantic Mastery was born. And it's still like that dude, like Marco has their own stuff going on? Bradley, Chris, Adam, myself, we all have our own stuff going on. And what we do is we basically say, hey, let's, let's have press releases running for clients. Okay, we'll do a press release. Okay, so why don't we offer this as part of the package of MGYB because this stuff works, right. So it's basically like a from the trenches. So most of our money, most of the money that we make, is not teaching this stuff. You know what I'm saying? Most of the money that we make is not teaching is like actually going out there and doing shit for clients and for our own recommendation. So go ahead and grab stuff from here, here it is MGYB.

Is It Okay To Have Links When Syndicating Content Using IFTTT?

So Tushar, is it okay to have links when syndicating content using IFTTT? Can you recommend a plugin or an app that displays the full content from the feed? How would you approach if the website is not built on WordPress and the CMS doesn't provide a feed. Interestingly enough to short I don't know if you're part of Syndication Academy, brother, but that is everything that you're asking is explained on that course. So um, I guess we can go through that. But if you want a deeper response to all of the questions, just jump into Syndication Academy. And do we have a link for that Adam, somewhere that we can drop in there? I think that's still really, really, really relevant for people.

Adam: Yeah, I'm putting up there right now. Awesome.

Hernan: So um, so is it okay to have links when syndicating content using IFTTT? Yes. It depends on what you're when you're sending those links to right.

Do You Know Any Plugin Or App That Can Display The Full Content From The Feed?

And can you recommend a plugin or an app that displays the full content from the feed?

Hernan: Damn. I don't remember. Are we using the are we using the full content off the feed? Do remember Marco I think that we were using snippets for ricin.

Marco: Chris dropped off, but the plugin, the RSS plugin, it sends the entire post out.

Hernan: The post, right? Yeah, so the RSS plugin. Okay, cool. And so that's been updated? By the way, I think recently, right.

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How Would You Syndicate The Content Of A Non-Wordpress Website That Doesn't Provide A Feed?

Marco: And I'm sure there's other plugins out there that will do it. All you have to do is do a search on WordPress. As far as the last question, if the website isn't built on WordPress thing, do you install a subdomain. Yes. and use that as your blog. Right? You could current news and notre news notes from just whatever whatever you want, so that you can have the ability to syndicate your content and solidify that entity.

Hernan: Yeah, yeah, that has been a standard operating procedure. Dude, when you have a website that anything but WordPress, we will just install a subdomain with a WordPress website and then blog out of there and syndicate out of there. And if that if that's even true, when it comes to clients, right, when it comes to clients, they come, they can come from all over the place. Lucky for us, I think that WordPress powers up like 80% of the internet or something crazy like that, you know, it's not even funny. But if you happen to come across a client that you know, goes through, I don't know, like, something like a oops, I lost the screen. So that will go something like a I wouldn't call it like any other type of CMS, then you can go ahead and you know, install work subdomain. So basically, or so please let me grab this and put it there. Alright, cool. So let's see what we got four more minutes.

Is there a voice? Well, I mean, and I'm coming to the rescue, Bradley's weight loss has been incredible. He doesn't. He doesn't even look like he's all self. He looks even, you know, more handsome and funnier. I would say. Today, I'm just kidding. Bradley's awesome.

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What Is The Best Course To Start With An SEO Agency?

Let's see what is the best course to start with an SEO agency, you have such course. And I can read about it and decide, I would say if you're starting an SEO agency, the route would be to number one, join the mastermind number to join the mastermind. And number three, join the mastermind. Like you know, in all seriousness, we have a specific path, which is called the POFU path, which is basically showing you how to start your SEO agency if you're starting out if you have a nine to five job. Or if you're you know, if you want to get it and get away from your nine to five job if you want to get land your first couple clients, we have that path where there is a lot of people on the on the mastermind that are going through that specific, you know, situation that you have right now that you're on right now you want to start providing client services to clients. So joining the mastermind would be one of the best investments that you could ever make, I would say. So.

Marco: I couldn't say enough about the mastermind. Because, you know, the Facebook group has been on fire lately. Just question after question after question. And it's great. It's great going in there and either having an answer to the question, going and looking for an answer to the question, or just simply saying, You know what, I don't know, why don't you test it and then let me know and let the rest of the group know a lot of group interaction and that this is a lot of great people in there who really know what they're doing. And so be just hats off to all of you guys in the mastermind to all of your future mastermind members, hurry up and get in there and learn how to do the do we do?

Hernan: Yeah, and you can do it by clicking on this little thing right here. Okay, so you click here, you'll be taken to the mastermind and whatnot. And then Chris was saying he wasn't the mastermind but he's going through a business divorce. Okay, get your shit together do it and joined by the mastermind. Come on, dude. Are you doing now? I totally get it I just want as many people as possible in the mastermind. The reality is that we get so many case studies and so many success stories that we are doing you guys a disservice but not by not showing you the way into the mastermind No, that's how I feel. So um, it will go and then we have started here Okay, as you're saying thank you I'm we're out of questions for the day. So if we're good, let me stop sharing my screen. And I want to thank you all of you guys for staying and hanging out with us. Thank you. There's been an awesome episode and any parting words?

Marco: Yeah, POFU or bust all you get in the middle is a big fat fuck you.

Hernan: Here you go.

Adam: I couldn't have said it better myself. Everybody have an awesome Wednesday. Hernan. Thanks for driving the boat and this has been a great Hump Day hang out.

Hernan: Oh, hell yeah. Hey, we should get rid of Bradley more often. Alright guys, thank you, everyone.

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What Are Your Top On Page And Off Page GMB Tips?

By April

 

In episode 225 of our weekly Hump Day Hangouts, one viewer asked for the team’s top on page and off page tips for GMB.

The exact question was:

Question: top on page gmb tip and top off page gmb tip

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 156

By April

Click on the video above to watch Episode 156 of the Semantic Mastery Hump Day Hangouts.

 

 

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

Adam: Hey everybody, welcome to episode, which episode is … That's right, Episode 156, it's three years of Hump Day Hangouts. We're almost all here. Hernan is going to join us I believe in a little bit. Chris may or may not be joining us. He's as usual off and about, but we do have Marco and Bradley, so let's say hello real quick and then, we're going to get into it. Marco, as always, it's been three years of this, but I got to ask you how's the weather man?

Marco: I'm in Argentina and it's actually really nice. Not so nice, I literally just had a needle pulled out of my back about 15 minutes ago. Then, my father-in-law rushed me home. It was the fourth needle today, four yesterday, but in spite of all that it's really nice in Argentina man.

Adam: Well that's good. I'm not sure I'd be in such a good mood, so glad to hear.

Bradley: It's because of the needle that he's in such a good mood.

Adam: Awesome. Bradley, how you doing man?

Bradley: I'm good man. I'm happy to be here for three years of Hump Day Hangouts, goodness gracious. If there were only an hour long every time, it'd be 156 hours’ worth of content. That's a lot, but some of them have been longer than an hour, so that's just a lot of damn content man. I'm really happy to be here, it's quite a milestone, quite an achievement. We're proud to have been here for that long and you guys attending every week to give us something to talk about, so we certainly appreciate you guys and we're going to try to show that today with some special stuff. I'm going to letting Adam talk more about that.

Adam: Yeah, as always, you should lead with benefits, so here's the benefit for you guys watching today. For the best question on the event page today, the very top best question that we get to choose, we're going to give away an RYS Done For You Stack. If you're not sure what that is, we'll pop a link in there, it's a very valuable to the tune of, it could be worth, it depends on what all you end up getting or what you attach it to, but just the worth over at SerpSpace is several hundred dollars, so really powerful, really cool. We also want to give away a three membership to the mastermind.

Bradley: Wow. That's about $1,000 value there.

Adam: That’s about a $1,000.

Marco: Christmas came early man.

Adam: What’s that?

Marco: Christmas is early today.

Adam: Yeah, it's November … What is today, I believe it's All Saints Day I think, so hey, there we go. It's day after Halloween. Mastermind Newsletter subscription for three months, so you can't get that anywhere else, but the Mastermind. We're going to hook somebody up outside of the Mastermind, you can check it out. That literally doesn't have a value, we'll call it $1,000 because you can't get it outside of the Mastermind. We mentioned a T-shirt, so I'm going to get Hernan to hurry up and get the logos done and as soon as we get T-shirts, we're going to give away one of the T-shirts. Then, the best comment on the YouTube replay, it has to be the replay because we know some of you guys aren't watching live and we appreciate you guys watching, but the best comment on the replay within seven days, we're going to give three months of free Syndication Academy.

Bradley: Sweet.

Marco: I thought it was the other way around.

Adam: What's that?

Marco: Best comment in YouTube gets the T-shirt.

Adam: Got you. Well, we'll just I’ll [crosstalk 00:03:23] then.

Bradley: Oh, well we're going to do both. That’s fine.

Adam: Yeah, I’ll do both. It's how it's going to go though, the three I mentioned, the three-month subscription to the Mastermind, the Mastermind Newsletter for three months and the T-shirt and Syndication Academy is going to be the top one, two and three comments on the event page of why you like Hump Day Hangouts. We've already got a few on there. We really appreciate it, but we want to help get the word out and we like hearing it and it helps us keep going. We love hearing why and we just want to … If you're here, we know, we see a lot of the same names week after week. If you let us know you appreciate it and what you like most about Hump Day Hangouts, we're going to pick the top three and hook you guys up. Then, I'll be monitoring the YouTube replay and in a week, we'll contact the winner and hook them up too. I think that's pretty self-explanatory as far as what's going to happen here today with that stuff. Any other comments on that stuff you guys?

Bradley: No, but Hernan's fashionably late to our third year anniversary party.

Hernan: Hey guys, sorry about that. Sorry, my connection was stuck in for a second for a minute, but I'm here, I'm here. I'm super excited to be here, so sorry about that.

Bradley: [inaudible 00:04:33].

Hernan: Yeah, three years, wow.

Bradley: Yeah, [inaudible 00:04:36].

Adam: Good deal. Well, we got a couple announcements before we get started. We just went over the prizes Hernan, but what I wanted to tell people about if you're new to Semantic Mastery here and you're joining us on our third year anniversary, we generally don't give away stuff on every episode, but what you can do is check out the Battle-Plan, the SEO blueprint. I'm going to pop a link in there. You can save 75 bucks on that and grab that. It's highly recommended starting point with Semantic Mastery if you're looking for SEO literal blueprint as well if you don't have a free SerpSpace account, where you can do done-for-you services as well as some of the free tools, check out serpspace.com and then support.semanticmastery.com, if we post a lot of common questions up there with charts and things like that, so it's a good piece of reference material. Then, there was one item that we wanted to address real quick and we're going to drop a link in for this as well, but Bradley do you want to talk about a collaboration with [inaudible 00:05:31].

Bradley: Sure.

Adam: All right, take it away.

Bradley: Sure, so apparently there's been some rumors going around that I was jumping ship and moving over to another training company, Network Empire. A lot of you that are in SEO are probably familiar with Network Empire. I'm a graduate of their certification program from several years ago. They’ve got some really outstanding training. They kind of had shifted gears and gone another route for a while with like just building agency stuff, but they are actually launching Network Empire version 3 now. There's been some senior management changing, ownership changes and stuff like that. They reached out because they're actually starting a new like educational track as well for their entire training program. They're going to be taking people through a several month kind of like track to help them build their online digital business. They reached out to me and Semantic Mastery for done-for-you services.

It's really cool because it's basically Matt Da Cruz is now the owner of Network Empire. He reached out and said, “Look, you guys have made a name for yourselves as the best network builders in the industry and therefore we'd like to have you guys come rep, basically represent Semantic Mastery.” They asked me to come represent Semantic Mastery as kind of a joint venture, like brain trust partnership that we have with Networked Empire and Semantic Mastery as well as Jeffrey Smith of SEO Design Solutions and SEO Design Framework and the Lead Gadget guys, Brian and Don over at Lead Gadget. Mike Clay is part of the Network Empire. He's senior management as well, so like it's just a really, really powerful group of companies that are now together to kind of helping to do stuff with Networked Empire. Guys, I'm not going anywhere. I'm not part of Network Empire. This is a joint venture partnership and so I'm there to represent Semantic Mastery and SerpSpace.

Roman, our partner and lead developer [inaudible 00:07:36] in SerpSpace, he's been a Network Empire member for a long time as well. Just wanted to kind of clarify all that. We're dropping the link on the page. You guys can check out more about what they're offering and kind of like their new track and educational program. We certainly encourage you to check it out as well, but we're not going anywhere. We're going to continue and neither am I. Well, I'm staying here with Semantic Mastery. We're going to continue doing our training. Remember, we're focused on growing the Mastermind for 2018 instead of doing individual products. This is actually a really good collaboration guys because they have really outstanding training as well. Anybody want to comment on that?

Adam: No, I think you covered it pretty well.

Bradley: Okay, cool.

Adam: I think [inaudible 00:08:17].

Bradley: That's just to kind of like get ahead of any rumors because apparently there were some rumors out there that I was jumping ship and I want to kind of squash that stuff right now that I'm really honored to have been selected by these guys. I guess our reputation has really … We made a name for ourselves online as far as building done-for-you services and syndication networks and now drive stacks. That's part of the overall bundle that they're providing. Again, I'm really honored. To me, it's really cool because for many years, several years there, there was like we had kind of like grown apart. Now, I'm collaborating with them again, which they were some of … They had a pretty significant impact on my business through the training that I took from them many years ago. Again, just an honor. Go check it out guys and if you have any questions, certainly reach out to us.

Adam: Awesome, you guys, anything else we're missing or should we hop into it?

Bradley: Well, we can hop into it. I got one more thing I want to mention. Guys, I'm still doing the Mindset Series stuff. Occasionally, I might miss a week because I'm overwhelmed with work, but I did a few question-and-answer videos this week. Also, go to bradleybenner.com. Go check it out. You can ask me questions there as far as any sort of mindset related questions, which means somebody asked a question about diet and exercise too. I haven't answered that one yet, but I probably will. You guys can go to bradleybenner.com and ask me questions by clicking on a button there that will take you to a Google Form. Anything that has to do with mindset, success stuff, anything like that outside of marketing. Marketing, ask them here on Hump Day Hangouts, but otherwise, you can ask like mindset questions over there.

Something else I just want to mention about that is besides asking questions, there's now a pop-up that will show up to subscribe to the Daily Mindset Updates. It's something that I'm going to attempt to do on a daily basis. I can promise you, it's not going to happen on a daily basis, but I'm going to try to Monday through Friday as often as possible in the morning to spend 15 to 20 minutes, drafting a quick email that I send out. If you're interested in that kind of stuff and you want some insights into the types of things that I do to increase productivity, to set goals and achieve them, all that kind of stuff, go subscribe to that new email update list and check it out. Then, obviously, you can always unsubscribe if you're not into that kind of thing, but I would encourage you to check it out because it's not a spam. This is not going to be a marketing channel thing. It's just something that I want to start getting in the practice of trying to write a minimum of 200 words per day. I figured there's no better way, no better apt venue for that than this Mindset Mastery Series that I started. Again, go to bradleybenner.com, subscribe. Then, if you have any questions, feel free to submit them via the Google Form, which you can find a button on my site for that. Anything else guys?

Adam: I don't think so, let's do.

Bradley: Right, let's do it. I see Rob joining, what's up Rob?

Rob: Not much man, how are you?

Bradley: I'm good buddy. I'm glad you're here.

Rob: Yeah, it's pretty exciting, three years is pretty big thing.

Bradley: Yeah, I'm surprised people aren’t sick of us yet. Yeah, it's interesting, actually we had a comment come in to support that Chris, our support manager, he posted it in Slack, so that we could see it, but somebody made a comment about how Hump Day Hangouts has really in the last few months kind of turned around as far as like the way we answer questions and stuff has gotten better and all that kind of stuff. It's interesting because that was great to see that comment from whoever made it, number one, but number two, it's something that I've been working on as far as like going through this Mindset Series and all the study and implementation that I'm doing with this mindset stuff has just been really amazing.

It's really had an impact, an effect on my attitude and just the way that I communicate with people and all kinds of stuff and it's just been really amazing. To see that kind of a comment in our support was great. I certainly appreciate that because it just goes to show, it's proof that taking care of self first will make you so much more attractive to everybody else, if that makes sense. It makes you more charismatic. I think that's a great like validation for all the work that I've been doing. That's why I encourage you guys to get into self mastery, try to do what you can to improve yourself and your self-image, it will help you in every aspect of your life.

How Does The Twitter Syndication Aspect Of Your Drive Stack Service (Serp Space) Work?

Click Star Marketing, he's up. He says, “Hey guys, I'm working towards adding SerpSpace to our list of production centers for your drive stack service. However, I'm still not fully understanding the Twitter aspect. If I purchase the Twitter add-on, does this simply require a Twitter feed or do I have to already have a syndication network set up? If so, does it have to be an IFTTT …” Okay, I'm just going to let … Marco, can you answer this one because I'm not much of a Twitter syndication user.

Marco: Okay, what we do is we set up an actual IFTTT syndication network for the main Twitter account. We will not touch the main Twitter account because we don't want to be that close to T1 and have anything happen. We know that Twitter will shut down if they suspect you of automating or whatever. What we do is we tell you to go and make your main Twitter account the trigger of the secondary Twitter account along with other related tweets, so that everything is relevant. You get tweets from Moz, from SEM or from whoever you can that's related in your niche, if you're in SEO. If you're in local, you would want This Old House and you would want Bob Villa and those guys. Anything having to do with construction, you might want to go to a university and go to their architecture, whatever that college is and pull it. They'll sometimes have a really good feed. Now, all of those together will blend in with the feed that you're throwing out there into the secondary account and they will all embed. It will all be embed of that main Twitter account plus all of the relevant.

Now, people just don't realize the power of Twitter for SEO. I don't care about them saying, “Twitter is dying, it hasn't made money, it's this, it's that.” I don't give a shit. I'm using it for SEO, so it makes me money and that's what it's all about. That's what you get if you order it. Now, if you already have an IFTTT network that's your T1, you don't want to touch that. We will build a secondary IFTTT network if that makes sense at all.

Bradley: Yeah, it's another syndication network that will syndicate specifically just tweets and that's the point I want to get across Click Star is that yeah, it's a secondary network and it doesn't have to do with your primary or your tier one network, your branded network. Thanks Marco.

Rob: I have one thing there Bradley.

Bradley: I'm sorry, yeah please.

Rob: Because I've been getting several questions around just syndication networks and it kind of blends in with this Twitter. The secondary networks are to be made to look natural. If you guys are making secondary networks, try to look at it as if it has nothing to do with your money site and see if it makes sense for what you're trying to target it for because if you have a secondary network just because we call it secondary, it can't be only tweeting out stuff about your money site. Just like Marco was saying, it needs to tweet out other stuff from other areas. I think people are getting confused on that because I've got a bunch of questions here recently about it.

Bradley: Very good.

Rob: Just want to throw that in there. If you look at it and it doesn't look natural like it's its own Twitter account and it looks spammy to you that's making it, as if, “Oh, it's only tweeting this one company stuff,” it's going to look spammy to anybody else who looks at it. Think of it from that perspective.

Do 301 Redirects From Expired Domains Push Link Juice?

Bradley: It's a good point. Thanks Rob. Eliezer says, “Hello, do 301 redirects from expired domains push link juice?” Yes, they do. I'm thinking of buying without building a site, just directing it to second tier. Yep that works. Try to find domains that were topically relevant to what you're going to be pointing them towards. Essentially, I mean even if it's you're pointing to your second-tier, so it would be a third tier link basically, you still want topical relevance. That's really, really important, unless you just get a super powerful expired domain, then topical relevance doesn't matter, but we're talking about like really high metrics. Otherwise, you're going to want to make sure that the topical relevance is there.

Marco: Or you could throw a drive stack at it.

Bradley: You can do that too. Something else that you can do by the way is drive stack is one, absolutely. Something else you can do is if you find domains that have pretty good metrics, but weren't topically relevant, you can build like a bridge page or a buffer page would be another term for it that you add … It can be what I would recommend apart from a drive stack would be to set up a single page website, so like an HTML page, hosted on something like Amazon S3. Then, put a topically relevant article on there, on the page with only one outbound link going to your target URL. Then, you direct any of those 301 redirect expired domains to that HTML page hosted on Amazon S3 or wherever, but Amazon S3 is a powerful platform for hosting HTML sites. That's what I would do because then you're basically injecting relevancy through that article on that HTML page. It's still not as powerful as if you have 301 redirected expired domains that were topically relevant to begin with, but it is a way to kind of inject some relevancy because all you're really trying to do is push some metrics at that point.

Another question, what property do you think is best to put PBN links on? I'm not sure what you mean by that because a PBN, private blog network means those are your own sites that you're placing links into your target URLs. Typically, people put those on WordPress, but it can be whatever. It can be whatever type of site platform you want to use as a private blog network site. I'm not sure what you mean best to put PBN links on. If you can clarify that question, we'd be happy to answer it. Chris is up. Chris, I'm only going to answer two questions because first of all, there's multiple questions in each question. Second of all, we always ask that people split their questions up, so that it's fair for everybody else because otherwise, we could spend 30 minutes on just one person's question. That's not really fair. I know you're new. I appreciate the nice comment here as well. We'll answer two of these if we can get through them rather quickly and if we have time at the end of the webinar, we'll answer the other two. Otherwise, just repost them for next week or post them in one of the appropriate groups and we'll try to get to them in there.

How Do You Boost A T1 Network For A Money Site?

I recently found Semantic Mastery not too long ago, really enjoyed these Hump Day Hangouts for answering questions. We certainly appreciate that. Four questions, two weeks ago, I was asking a geeky question about tier two and tier three networks. I remember that one. I wanted to clarify recommendation, when you say stacking tier two networks on top of each other for YouTube channels, you mean just ordering a separate tier two network to connect to my existing tier one? Yes, you can do that or you can, like if you were to purchase a whole new two-tier structure, which includes a tier one, first and then, there's three tier two rings, so you get a total of four syndication networks, then let me just explain it this way Chris, you can connect the same YouTube channel to multiple IFTTT accounts or multiple tier one networks. It's not a one-to-one relationship. You're not forced to just connect your YouTube channel to only one IFTTT account and then that's it, it's not allowed to connect any others.

For every tier one network that you order or build, you're going to have a separate IFTTT account. Every one of those separate IFTTT accounts can connect to the same YouTube channel. You just got to log out of IFTTT, log in to the new IFTTT account and also in the same browser, make sure you're logged in to your YouTube account, your YouTube channel, connect the two. Select YouTube as a service in IFTTT, make the connection and then, you log back out of that IFTTT account and go login to the next one and connect that YouTube channel to the next IFTTT account. You just repeat that process for as many tier one networks as you have.

If you want to add additional tier two networks, you can either continue adding additional tier two networks to one single tier one ring or what I typically do is I add additional entire structures, two tiered network structures. That includes its own tier one ring and then, it’s three tier two. A lot of times, what I'll do, usually, when I'm doing some sort of new project, where I'm going to be doing a lot of videos stuff, I usually start with three full two tier networks. You end up with 12 rings. That's what I typically do, so three tier ones and a total of nine tier twos. Each network entire structure is its own structure, its own standalone structure, but they're just stacked, connected all to the same channel. You can just like you asked here, you actually could essentially have … Let's say you wanted three tier two Blogger networks, three tier two Tumbler networks and three tier two WordPress networks, all connected to the same tier one, you certainly can do that. With YouTube, it's not a footprint issue guys, as long as you're using the applets the way that we instruct. Hopefully that answers your question there.

Do I include the link package with tier two networks? Typically, I do not guys. Just full transparency, usually what I do is even when I order full two tier network, I usually only build links to the tier one network and that's it. If I'm working on a big project or something that's particularly competitive, then yes, I will order tier two links or links for the tier two networks as well, but I usually don't do that until and unless I need to, which means I'll syndicate some videos, I'll power up the tier one network with additional links. Then, I'll take a look and monitor the results over the course of a few weeks and if I'm not getting the desired results, then I will consider going and adding link building packages to the tier two networks as well. I typically only boost the tier one networks just so you guys know.

When you mentioned just ordering tier one network for money site and boosting it like crazy, were you talking about adding links to that tier one network? Yes. How much boosting are we talking about exactly? What's the difference between tier one, two and three links? Tier one guys is your branded network, so your branded tier one network and syndication when you're using the syndication method, basically it's an extension of your brand right, so it's like an extension of your money site. Yeah, I boost the ever living hell out of those, but I do it over time. It's not something like I just order, like I mean we have people like Marco that order a million backlinks and I'm not kidding when I say a million. Typically, what I'll do is a smaller link building package to start with. Then, I'll give it two months or so and then, I'll go back and I order another package. This may be a little bit more, so that I start to build up that tier one network over time. It's not just to like throw everything at it type thing. You can do that but like Hernan always says, I try to treat tier one tier branded properties as an extension of my money site, so I'm not as aggressive with them as I would be further out like to tier two or tier three if that makes sense.

Is that different from citation? Citations are tier one links because they link directly to a local money site. Those are tier one links as well. I treat citations as branded tier one properties because that's what they are, they're tier one properties, they're branded for the company. It's the same thing, I treat citations the same way. Citations, sometimes I'll … Depending on the citation, I will throw the whole kitchen sink at it right away, like Yelp is one of them. Yelp, you can just abuse like crazy, so that's one that you can just really hammer away with links. Same thing for drive stacks too guys, if you're ordering drive stacks for money sites, treat your drive stacks as branded tier one properties, except you can be quite aggressive with those two as far as linking to them. Great questions though Chris. Again, we'll answer your other two if we have time today, which is likely not going to happen. Otherwise, post them next week or in one of the appropriate groups.

Can You Apply RYS Strategies To ‘New’ G-Sites?

 

Fabian’s up, “Hey folks, not sure if this is already mentioned in your previous webinars, but can you also use the new G site instead of the old G site and implement RYS stuff?” Yes. I don't know where I found it, but I think some months ago, there was a comment about RYS only works with the old G sites. Now, I think that's only the script, can you clarify that Marco?

Marco: Yeah, only the script will run on the old G sites. The new ones won't run the script.

Bradley: The auto posting script.

Marco: Yeah, but we're waiting for that. It's coming, so it's only a matter of time.

Bradley: There you go Fabian. He says, “Well G sites don't look very well and the new ones do have really nice design. Also, it's very easy to build them. Reason why I ask is because I'd like to re-launch my company website and just thinking about if I perhaps would use a G site plus the entire RYS method, but only if the design fits well.” Yeah, you can absolutely do that. Again, it's just right now currently, the auto posting script is not working on new G sites, but that's coming. Yeah, you can absolutely use the new G sites. This is like your money site, your agency site, whatever that's fine. They are nice-looking sites. You can use a new G site as your money site guys because they are nice-looking sites. They can be made to look nice anyways.

Do You Wait Until A Video Has A High Number Of Views Before Renting It Out?

Mohammad’s up, Mohammad's coming every single week. He's been real active in the Mindset Mastery Series as well. Thanks Mohammad, I appreciate the questions. I answered one of them this week. “Hey guys, congrats on the anniversary and thanks for helping out so much. Do you wait until a video has a high number of views before finding a business to rent it out?” I typically don't Mohammad. I wait for it to rank and that's it. If I start receiving calls or something, then I use the number of calls and show the calls, the type of leads that it's generating. That's what I use. I don't care about what the view count is personally, I really know, it's if it ranks. A lot of times, the business owners aren't even going to look for that. They're just going to go, do a Google search to confirm or verify that it is indeed ranked. Then, also if you do have some call volume reports that you can show, then that really helps, but I really don't care what the view count is.

Is It Okay To Use Instant Embeds Instead Of Drippping Them For Rank and Rent Videos?

Number two, “I ordered embeds for four of my R&R videos,” so must be [inaudible 00:27:42], “But for one of them, I accidentally chose instant embed rather than drip. It was for 51 embeds. Is that a big problem?” No, I don't typically like to do that but fortunately, it was only 51 as opposed to like 500. It's not that big of a deal. Again, I highly recommend that you drip those kind of things out over 7 to 14 days, either 7 or 14 days, but yeah 51, it's not going to kill it. It's YouTube, so it's not usually a problem. I just tend to try, especially for new videos guys, I like to try to drip them out, so that it doesn't look so obvious that it's like a brand new video that was just indexed and all of a sudden, it gets blasted all over the place with embeds. I mean you can do that. I've been known to do that but I typically like to try to ramp it up slowly, so that it's more of like a natural type of like velocity. There's link velocity, well there's embed velocity too, so I try to make it look a little bit more natural.

“If not how long should I wait for it to move higher before ordering more embeds for that specific video?” Usually, when I order embeds from SerpSpace and I drip it out for 7 to 14 days, I usually wait for about 21 days to 30 days for videos because I usually wait for about 7 to 14 days after the embed campaign has been completed to actually wait to see what the final results are going to be, like because it does some dancing during that time guys. If you give it like a week or two after the embeds have been completed and so, a lot of times I'll just set a calendar reminder when I actually ordered the embed package or whatever from SerpSpace. I'll set a calendar reminder to come back and check it, again 21 to 30 days, somewhere in that time frame. I'm using Pro Rank Tracker to track all videos, SEO stuff that I'm doing. I'll just go check Pro Rank Tracker when my calendar event tells me that it's time or notifies me it's time to go look at it, then I'll go check it. If it needs more, then I’ll order more.

Does Having The Same Address With Other Local Businesses Negatively Affect Map Rankings?

For the past few months I’ve been trying to rank a real estate agency on the map pack and despite everything I throw at it, it doesn't seem to budge. I followed Maps Kingpin to letter, ordered at least 150 embeds. The blog is updated four times a week, but then I noticed the real estate agency and the local RE/MAX office have the same address and that a few weeks ago, Marco explained a problem with the listing he had trouble with was that it shared an address. Could this be the reason why nothing is working? I know that it in competitive niche, patience is key, but for months, it's been the same spot in the Local Finder. If I change the address, will I have to repeat that process? I have a lot of citations with this address already.

I mean there are some issues when you are trying to rank for the same address, I know that you can also be at least you're appearing in maps and you're not being filtered out from at least from what I can tell in your question because a lot of times when there are two businesses within the same address, especially if they are related in any shape or form, the Pigeon Filter will filter one of them out. Google determines, I'm not sure what the criteria is, but Google determines which is the more relevant business and will show that and filter the other ones. I've had that happen now on a couple of occasions and it's been kind of a bitch to fix.

Fortunately, I finally got one after about six months to start coming back and it's back for about 70 or 80% of its keywords now. It's still not in a three pack, but it's at least now showing in maps. It means the filter has been lifted, but as far as what you're talking about, I know the real estate, look I've done some SEO work in the real estate industry, the problem is it's very difficult I found because a lot of the agencies, the real estate agencies are very authoritative sites and they've been around for a long time. That's a tough damn niche to get into for map stuff. That's part of the reason why I don't do a lot of real estate stuff, at least not for realtors. I'm starting to get in the investment side of things a bit, but for realtors and real estate agencies and stuff like that I know it's really tough.

I don't really know without looking at it more Mohammad. Marco, do you have any comments on that considering he referenced you?

Marco: Yeah, it could also be that he's competing against RE/MAX. I mean when you take something like that on, either you already established a lot of trust and authority or you have to come in, I mean, just a ton of power. With a ton of power, you can even go up against these big boys. I don't know how much. How much should I say Rob? I'll leave it to Rob if he's still here because I don't want to give it all away, but we're coming with power that should be able to compete against RE/MAX. I'll leave it at that.

Rob: [inaudible 00:32:32].

Marco: You need tons, just tons of power man. You can't just do it with citations and link building. You can't go ahead the traditional way. I always tell people, you have to think outside the box and when you do is when you start figuring things out and then you can just out power all of these big boys and say, “Yeah, go ahead, spend all that money and look what I did.”

Bradley: Rob.

Rob: Yeah, I mean when you're going against the well-established brands like if anybody thinks real estate, they think RE/MAX. It's kind of trying to beat Kleenex for Kleenex, when really people are looking for a tissue. I mean you're going against the brand that's known for real estate and trying to knock them off. As Marcus said, it's going to take power, it's going to take a lot more than just your typical.

Bradley: Yeah that's what I was saying about the few times that I've tried to do some SEO for various realtors, it's been a real bitch because, yeah, like you said, you're dealing with RE/MAX and Long & Foster and [inaudible 00:33:38], Century 21, all these really, really big, established, old and aged, super high authority companies. If you're competing for a specific realtor listing and an agency has been listed already like the brokerage, then a lot of times, it's going to be very difficult to pop in the three pack for that. It's not that it can't be done, but it does take time and patience and a lot of power like Marco said.

Rob: Yeah, for sure. I guess one little other thing I could throw out there is just suggestion is to look for a different entry point for leads other than the three pack because the same reason that those sites are ranking in the three pack is the same reason they're not going to be quick to adapt to other opportunities. I mean look at Facebook try to niche down in specific areas to target people in Facebook. I mean the other option is to try to get the lead besides just the map pack when you're up against big boys.

Bradley: One of our mastermind members does a lot of realtor marketing in [inaudible 00:34:44]. He does a ton of Facebook ad stuff for realtors, so I know that's probably a good way to go because he's been really successful with that. I can't help you that Mohammad because I don't deal with Facebook stuff, not my cup of tea.

Do You Buy YouTube Views Or Likes?

Eliezer's up, she says, “Adding to Muhammad's question, do you guys buy YouTube views or likes?” I buy YouTube views from Google AdWords, Google AdWords for video. I absolutely buy YouTube views and Google sends me the views. It's the best way to do it. It's Google approved and it works like magic. I do not buy likes, but I do buy YouTube views from Google directly.

Adam: Would there be any other things you could do like traffic or anything like that?

Bradley: Oh yeah, you can. We can’t talk about that right now Adam.

Adam: [inaudible 00:35:34].

Bradley: We can’t talk about that right now. There's ways to spoof traffic too, but a lot of what was working two and three years ago for what I call CT spam or click-through spam, a lot of that shit isn't working at all for YouTube videos anymore guys. It's not really working much for money sites or anything else for that matter because there's a lot of issues, but it's basically the same range of IPs that people are using and Google's gotten a lot better, would detect fake traffic. A lot of that stuff isn't working. I stopped using any of the CT spam tools, including Crowd Search, which was like a favorite tool of mine for over two years, but I don't even use that anymore. We've been developing our own inside SerpSpace. More on that later, but ours is really on a whole different type of technology, so it's pretty amazing, but that's not ready yet. Don't tell anybody.

How Would You Provide On Page SEO For Industry Specific CMS And Inventory System That Generates ASPX Pages?

Jay's up, new client closed yesterday. This project has a wrinkle. First of all, plus one on that Jay. This project has a wrinkle. I wanted to ask Hump Day Hangouts, their site uses an industry-specific CMS, an inventory management system that generates ASPX pages. Poking around in it, doesn't look all that up-to-date with current SEO standards. What have I stepped in? A big pile of it Jay. I'm considering moving off that system to a WordPress solution, but wanted input from the brain trust here. My primary focus is maps ranking, so if I can avoid that conversion project that would be ideal. I'm thinking of a combination of press releases, embeds and RYS stacks for improving maps listing, rankings and installing a blog on subdomain for the Content Syndication Network. That's exactly what I would do Jay. I would maybe try to tighten up the on-page a bit. In fact, typically when I deal with a client that has a website built on another platform outside of WordPress, I tell them flat out, “I'm not doing any on-page stuff. I will provide a consultation guidance to a webmaster to make the on-page changes that I request, but I will not do it,” because I'm not going to learn another platform for one single client unless they're willing to pay me a high premium to take the time to learn how to use their CMS or their platform.

Typically, what I will do in that case is I will quote on consultation, which is like basically time while I create training videos or a checklist of things that needs items that I need updated on the site. Then, I'll submit that to the webmaster and have them do it. Yes, absolutely, I'll put a subdomain on that domain and install WordPress on that and then, I'll use that as the content distribution engine. You do what's called theme mirroring, essentially if the site has categories and things like that, you match all that, you mirror all of that on the blog, so that then you can end up building silo structure and everything within the WordPress site on the subdomain that you can use to boost the site on the root domain, which is on the other platform, if that makes sense. That's exactly what I would do Jay is what you're saying. I would provide some guidance. They have to have had a webmaster or somebody in-house that has handled their website, so I would provide suggestions, checklists, instructions, whatever for the main site and then, I would do everything on WordPress on a subdomain. Anybody want to comment on that?

Hernan: Yeah, I did exactly that because I had a client once that they were using, I think it was Volusion or something like that, which is a CMS for e-commerce. It was really bad for SEO. It was like really, really bad, really poorly optimized. The URLs were a mess. It took forever to load. All we did was to, again as you correctly said, I told the guys, “Hey listen, I can tell you how to optimize this,” but they had a guy in-house that would handle it all. Then, I would just jump on a call a couple of times with the guy, tell him, “Hey, this is what you need to do.” Then, what we did was to do CloudFlare to decrease rather the loading times.

Then, we installed WordPress and everything we did was from subdomain on WordPress and we'll link back to the products that they wanted to rank. That helped us a lot actually and we did all of the SEO, all of the syndication, everything from WordPress itself. Then, we might link from RYS stack or from whatever, we might link back to a product on the main domain, but it was mostly linking from the articles from the subdomain to the main products that we wanted to rank for those keywords and going from there. Yeah, it was really good. I didn't even need to do that on their hosting. I just hosted the subdomain, the blog on my own hosting and they kept because they didn't even have a hosting, like they bought like an all in one package that included the hosting. They couldn't actually install a subdomain. We needed to do that. That's why we installed CloudFlare in the first place.

Bradley: You can map the subdomain to a different host?

Hernan: Yeah, exactly, but that worked really well, like those guys got a lot of results on that.

What Was Your Experience With Providers On Sites Like Konker, Upwork And Fiverr, Etc. When You Tried To Issue 1099s?

Bradley: Awesome thanks Hernan. Jenia’s up, he says, “Hey guys, I'm finally making enough money, where I have to incorporate and run a full-time business.” Damn that's a good problem to have, congratulations man. He says, “Using Semantic Mastery’s products and advice played a huge part in it. Concentrating and doing what you taught me saved me from shiny object syndrome, thanks.” You're welcome. We're certainly proud of you for doing that as well. Question, I know you are not CPAs or attorneys … Oh shit, is that me? That's me, sorry guys. Stand by for a minute. This is going to keep ringing if I don't hang up. Cool, I know you're not CPAs or attorneys, but what was your experience with providers on sites Konker, Upwork and Fiverr etc., when you tried to issue 1099s?

I've never done that. My CPA handles all that stuff for me, so I don't know if she issued them or not. Again, guys I don't deal with anything that has to do with taxes. I learned a long time ago not to bother with that shit. I just got a really good CPA that handles all that stuff for me, which by the way if you're in the US, I'm happy to share her information with you. Jenia, just reached out. I don't know if you are or not, but if you're doing business in the US and you want a good CPA that can like, she's awesome, just reach out to us at support and ask to tag me in the support request. I'll share her information with you. Her name's Sharon Zavalanski, just an outstanding CPA. I don't know if she does that or not though since 1099s to workers, I know there's a way to write that kind of stuff off anyways. The thing is about 1099s is that's supposed to be so that they I guess claim it.

Adam: Yeah that I thought was … Again, yeah this is not legal information, but that's supposed to be, I thought 1099 was direct to the worker itself or like you as a contractor, but if you want to write it off, you can, it's a business expense.

Bradley: Yeah, exactly. That's what I'm saying. Usually, like for example, I have clients that send to me 1099s, so in other words, they send my … Fuck you, pardon my bad language. This is the same person calling in again, I hate that shit, I hate it.

Adam: If you're going through a service like Fiverr or another, you're paying them, so you shouldn't have to deal with 1099s.

Bradley: That's right because I know a lot of VAs are contract workers and such, are outside of the country too and there's something else specifically like some particular form. I know she talked about this on the webinar she did with our mastermind members. There's another, like it's similar to 1099 form, but it's for international workers. I'm not sure because again I don't track all that stuff or memorize all that stuff because it's just like, just to me, it's boring and that's why I pay her. You know what I mean? I'm sorry, I can't give me more information on that. Honestly, I would say consult a CPA. Again, if you want to talk with mine, I'm sure she'd be happy to consult with you. Just reach out to me via [email protected] and I'll get you her contact information. You can Google her, Sharon Zavalanski. She's awesome.

Does your Outsource Kingpin course talk about this? No, because again I just let my CPA handle all that stuff. That might be something that we can add as an update at some point, but no, it doesn't really talk about that. Outsource Kingpin is about how to hire, train and manage outsourcers. It's not really the tax stuff because I'm not a tax professional.

Consider using your Scary Good Halloween Offer, I got an email today. Anything you can share about your transition from underground to legit? No, I basically went legit right off the bat. I mean I started off doing just lead-gen for about almost two years, but then, I opened an LLC right away because I learned to do that a long time ago. I've had many businesses over the years and it's only cost $100 to form an LLC, at least in the state of Virginia, it does, very simple to do. To me, protect your ass right away. As soon as possible, get incorporated or form an LLC. Make sure you have the proper paperwork and get all that stuff done. Again, it's very inexpensive if you do it on your own. If you hire an attorney, it's going to cost you 500 to 1,000 bucks to get you incorporated. Totally worth doing though. Good question though.

Would You Recommend Using Spin Rewriter For Landing Pages?

Next question, do you advise or recommend using Spin Rewriter to rewrite articles for landing pages? No, I don't. Guys, I've said this on many occasions, but for any money site, for even lead gen stuff guys, I get unique articles written, which half the time is just from … It depends on the quality of the project, but what I typically do guys for money site content is if my own writer is backed up or one of my writers, I have several writers that do just basically curating. Then, I have a couple that I use for actual writing original articles, but they're often backed up. I've been using the Natasha Nixon articles, natashanixon.com for money site content recently. It's really good, buy the authority content. I'll show you guys real quick, natashanixon.com.

Any sort of money site content, guys, I use the authority content. From the service drop down here, if you select, there is authority content there and it's expensive. I think it's like basically eight cents per word, but to me it's good content. If you go to a content farm and you buy like INeedArticles or iWriter, those are great for link building stuff or tier two, tier three stuff or drive stacks if you need content that kind of stuff, but when it comes to money site content, if you try to buy SEO articles, which is essentially, they have that service too, it's a hell of a lot cheaper. That's what you're going to get is basically SEO article quality from all those other content farms and all that they do is go scrape an article and spin it. Then, they go through and manually edit the spintax to make it more readable, but even then, a lot of the times it comes out pretty junky. I don't recommend using that.

Anytime, I'm doing like, even if I'm going to duplicate the same lead gen site in the six different locations, I usually end up having the articles either rewritten, not spun, but actually rewritten or I just hire six different writers or submit the order six times essentially, so that I get basically six different writers or at least several different writers and a few rewrites, if that makes sense because I like unique content. Even though I know people can take the same article from one lead gen site and clone it onto multiple lead gen sites and just switch out the local modifier, I know that works, it has been working for several years, but at some point, when is it going to stop working? I do not want to build my lead gen assets on that, so that when it does stop working, all of a sudden, I've got a whole bunch of sites out there that get hit. Does that make sense? I've just always used unique content on every page. It's a small price to pay for security, in other words. Good question though.

Now, I'd still do the rewrite Jenia, I wouldn't do the tool. I mean the problem with the tool is you can spin it, sure, but then you have to go through and it takes so much time to manually go through and edit everything to make it look right or just to read right when you spin. To me, my time is worth so much more than editing spintax guys. I just pay Natasha Nixon. For 1000 word article, if they write an original 1000 word article, I think it's like, I don't know $120 I think it is. Let's go take a look at it. Oh shit, no hold on a minute, sorry. It's 80 bucks, 80 bucks, yeah it's about eight cents per word. I just have them do it. I think they even have article rewrites in here, they do and that would be a lot cheaper, so let's see what that would cost. For a 1000 word article, it's only 15 bucks, small price to pay guys. Let them do all the editing and spintax work. Good question though.

Did You Experience Any Algorithm Changes During The Halloween?

Skye says, “One of the websites I manage,” oh shit we're almost out of time guys, “One of the websites I manage, I've been tracking about 20 keywords and are all consistent.” By the way, we have Syndication Academy Update Webinar in 10 minutes. Guys, I forgot to mention that at the beginning the webinar, so anybody that's in Syndication Academy, I got a really good one scheduled for today too. I've got a lot of really good stuff to cover with you guys. Anybody doing local be on the Syndication Academy webinar or at least, catch the replay. One of my websites I manage, I've been tracking about 20 keywords and are all consistently in the top 10 results. Yesterday, I saw a significant drop for many, but on all the terms. Today, all the rankings came back to the original position, but some of the terms that didn't get hit yesterday tanked to like page three and four. I don't think this is mobile related as the mobile rankings have been solid. No link building or content updates have been done to this site in months. I've been tracking the site for a long time and never seen anything like this before. Do you think this is a Halloween Spook You algorithm or something even more scary?

I don't know Skye. I know Google does some really crazy stuff sometimes. I see some really odd stuff happening in the SERPs at times and I just ignore it until it becomes widespread. Any comments guys?

Marco: Yeah, I'd say stop SERP watching so closely. It just happens, shit happens all the time, just like this, one site will drop, another one will come up. Then that'll drop and the other one will come up and then, they'll both come up. It's sometimes just Google trying to see who's operating in the system because if your rankings tanked and then you go immediately and try to correct it and do anything you can to get your rankings back, then you automatically set off alarms and they got you, so just relax. If at some point, give it a couple of weeks, go have a drink, have some coffee, do whatever you have to do to relax and then, give it a couple of weeks. Let it come back. If it doesn't that's when you have to start and see, “Well, what do I do now?” Skye you've been with us for a long time, you know what to do. I don't know if we should go into all of the things that you could do to recover rankings, but you have to give it time right now.

Hernan: Yeah, if I can add real quick, I mean I was talking to a client the other day, one of the few clients that I'm still holding in terms of SEO because they pay well and they don't complain much, but for some reason, they decided to take a look at the rankings. Because the guys have been on a growth scale month after month after month since they hired me for SEO and they decided for some reason to look at the rankings and of course, they see all these kind of fluctuations and whatever and it's like they started asking questions. Told them, “Listen, you have been getting good results for the past 18 months, correct?” “Yes, correct.” “Then, there's nothing to worry about, like honestly if you see an increase in traffic, if you see an increasing in people leads, I don't know, people sending you emails, people purchasing your stuff that means that something is working.

When you try to micromanage the rankings that's where you go nuts and that's where you screw up. You need to watch and you need to put this in perspective and say, “Okay, SEO, is a long-term game.” Even if you're doing RYS, where you can rank instantly, if you're building a business, it does take time. It's a long-term game. If you're seeing results month after month after month after month and you see an upward trend, then you will know that it doesn't really matter if Google decides to, I don't know, to kick you in the nuts for two weeks or something because you will come back up.

The way the big guys are doing this and the way they keep the rankings forever pretty much is because they don't give two damns about Google dropping two spots for a keyword. They just keep doing what they're doing. If we have that approach and that happens with pretty much everything. If you do AdWords or if you do Facebook, you will have a great day today, tomorrow would be a shitty day, then the next afterwards, it's like day trading on stocks. If you buy and hold or if you say, “Okay, I'm going to grow the business, I want these benchmarks and I want these amount of visitors, this amount of leads month after month after month,” and then have 20, 30, 50, 100% growth year after year, then that's doable. That's how you put things in perspective and you don't lose sleep if a keyword drops, I don't know 10 spots or if it disappears. It doesn't matter because it usually comes back.

Bradley: Yeah, I was going to respond to Wayne and say what a Hump Day Hangouts an anniversary special without the Wayne memes. It's awesome. We got a rhyme guys in a minute. I do want to answer one more question. Unfortunately, I can't get to the rest of them. I guess for next year, on our fourth year anniversary, we're going to have a two-hour Hump Day Special because there's a lot of damn questions and comments guys. I'm going to answer Mel's because I read this earlier. I want to answer this guy's and then, we can wrap up. Do we need to make any selections now, Adam [inaudible 00:54:19]?

Adam: The final winners have been selected.

What's The Task List You Hand Off To Tour Va When A Client Is Onboarded In Terms Of Ranking Them In The Maps?

Bradley: Okay, cool, give me one minute to answer this and I will run through that. Syndication Academy members, stand by if we run about two or three or five minutes behind, I'm coming. We'll be there in just a minute. Hey, guys being part of your group has allowed me to get real solid results for my clients and I want to say thank you for that, plus-one Mel, you're welcome. My question is for maps, I see there as techniques to write tens of geo articles from Brian Willy, which is great. Then, there's the power of drive stacks, which is even better for not just the power, but the amount of work. What is the sequence of tasks that is the least amount of work that brings the most amount of results? In other words, what's the task list you hand off to your VA when a client is onboarded in terms of ranking them in maps? Please share as much as you like and mentioning timeframes between the tasks will be much appreciated.

Yeah, Brian Willy’s method, the geo post that he talks about, it works really well. Now, to be transparent or clear, I only use that if I need it. Because it is a lot of additional work, I've got a VA that I trained how to do that, all those geo posts and it works. That's one of the things that you can actually do if [inaudible 00:55:17] from the Maps Liftoff training and I'm sure that's what you're talking about Mel, like the geo post stuff that actually can help to lift the Pigeon Filter as well as it can help you to pop into maps for like adjacent towns, whereas typically maps listing will only appear, where it's in the actual area or city that it's in. I've actually been able to take those geo posts and do that to where I've got it to start popping for something like the really close adjacent towns as well as remove the Pigeon Filter or lift the Pigeon Filter by doing that. It's a lot of work and again, I pay a VA to do that for me now. I trained her how to do it. She's really good. I don't typically do that unless I need to.

Obviously, we're going to use all of our own products and services first and I do for all my own projects as well. The same process that we talked about the Battle Plan is specifically for local, is pretty much the same thing. If you don't have the Battle Plan, I would highly recommend that you pick it up. Then, go through that because we do talk about the methods and the procedure for doing like regular sites and in doing local sites and all of that. That's what I would recommend to do is go through there because we don't have time to go into it in more detail right now anyways Mel. If that doesn't suffice, if you have the Battle Plan and you still have some questions regarding this very question here, then I would recommend that you post them next week as well and try to get them in early, so I can spend some time answering that for you.

Paul, I wish I could get to your questions buddy. I certainly appreciate that because you've been here forever. Guys, I'd like to go through and comment on all these people that have commented, but we don't have time. We certainly appreciate the comments, Tom's been here [inaudible 00:57:02] hasn’t missed a single episode since I started watching. That's awesome Tom. We really appreciate it guys. I'm going to turn it over to you Adam to announce the winners.

Adam: Got you, little bit of the magic behind scenes and magic being a Post-it note with the names on there. I was conferring with Hernan. Here, we go. Can I get a drumroll please?

Bradley: I don't have any sound bites dude, damn it.

Adam: You can hit your microphone or something. We're just going to roll with it. The number one comment Tom Clark, so I'm going to announce the names, what you won and then, send an email to [email protected], we'll verify who you are and get you your prize or access. Tom, thank you very much for the comment. You have won three-month membership to the Semantic Mastery Mastermind. Number two, well we just heard from Mel. Mel, you have this number two, so we're going to give you three months free subscription to the new Mastermind Newsletter, so we'll be mailing that to you for the next three months. Again contact [email protected]

Hernan: That’s where the good stuff is going to be.

Adam: That's some awesome stuff. I'm really looking forward to it. We just talked to the publishing house and we're going to get that literally rolling off the press next week I believe. Then, d Kard, if that's your name or if it's just your screen name, whatever it is, send in the email, number three. We want to hook you up with three month Syndication Academy and a T-shirt as soon as we get those printed as well. Three of you guys, please contact [email protected] and we'll get you hooked up. Now, I believe Marco did you pick someone who you think deserves deserving of the best comment award of a free RYS Done For You Stack?

Marco: Yeah, I actually enjoyed the very first question because it got us talking about Twitter SEO, which is underappreciated, underused. I really enjoyed that.

Adam: Cool, looking on here, I just need one. I’ll write it down and make sure I get it. Was that Click Star? Click Star Marketing, whoever you are, hit us up and we will get you hooked up over at SerpSpace and make sure that goes through. If you're watching the replay and you made it to the very end, if you're watching this within seven days of the air date, so between now and November 8th, leave a comment. Best comment on the page on the YouTube replay is going to get three months Syndication Academy and a T-shirt as soon as we get those going.

Bradley: Awesome.

Adam: Cool.

Bradley: Awesome [inaudible 00:59:38].

Adam: Well, I’ll add one more thing real quick before we sign off. I know you're in a hurry Bradley, but thank you to Chris who's not here, thank you Bradley, Marco, Hernan and over the last couple months Rob, it's been three years of awesome Hump Day Hangouts and really enjoyed working with you guys and I'm looking forward to a lot more.

Bradley: Yeah, just kind of expand on that for just a moment, I love doing these guys. I truly do and it's a lot of fun for us to do this every week and it kind of gives us like a reason to just be out there, just talking about the stuff that we truly enjoy and helping new people and kind of trying to bring … Honestly, there's a monetary benefit because we hope that by sharing a lot of free information that when you're ready and able to purchase into the Mastermind or whatever that you're going to come to us for it, but we do it anyways because we like it. That's why we're here every single damn week. We missed one week in three years and it was a scheduled week off, so talk about consistency. Again, it's all because you guys keep showing up every week and asking good questions that we keep doing it. Make sure you continue doing so and thanks for being here for three years with us.

Hernan: Thanks guys.

Bradley: Okay guys, wrap it up. Syndication Academy Webinar, see you guys in a few minutes.

Marco: [inaudible 01:00:48] bye everyone.


Best Practices of Setting SEO Title and Other On Page Practices for Beginners

By April


In the 69th episode of Semantic Mastery weekly Hump Day Hangouts, one of the questions asked was about the best ON PAGE SEO practices for beginners.

The exact question was:

Burning Question for anyone with some experience with Keyword Research and utilization via Local SEO particularly +Bradley Benner. I'm a follower of the Humpdays Hangouts which has been sometimes like listening to alien conversations but very helpful and product purchaser based off your recommendations. I haven't gotten into the S Mastery club yet as this is new for me, still in the learning curve but if I can get this remake done on this one site up and ranked for my first client, I would have the money to do join SM as the local competition is sleeping.

I understand most everything with the research process and discovery aspect related to competition analysis of the Keywords though one of your courses (+1) but see that your now using the process of starting at Trends then to KeywordSuggestPro, to RankSpy to GKWP. What threw me off here is that I've been told that getting the site to rank in the 3 pack (local Intent) and using KWs based on mybuisness categories and relevant KWs triggering the 3 pack is the most important aspect of the keywords and the Titles of the site silo structure.

In addition with the recent purchase on your reco for Project Supremacy plug in, I'm learning Keyword Mapping for Content creation with correct Keyword density. For some reason the local is throwing me off and going a little crazy when it comes to the keyword selection and the content creation based on KW relevancy and KW density. What I'm trying to grasp is in Local is where does the Geomodifer/Town Name for my Keywords go into the mapping process. That is, will the Geomodifyer (town name) be actually a part of the mapped keyword written content that I'm trying to rank for or is that more in the page title aspects with the setup of the site silo structure or both? So for example I wanted to have a site for Town Name Medical Spa (+ 3 pack) the Silo Titles would be Laser Hair Removal (+ 3 pack), Skin Care (+3 pack) Botox and Fillers (+ 3 pack) and so on. So where would the town name(s) go in the keyword maps that I'm creating content for on these pages. In addition if I'm placing just one town name in the Titles and or into the keyword density content of some of these pages wouldn't I be pigeonholing myself for just this town and not really pick up any surrounding towns? Solve that and I would have a big question solved project near completion and on my way to joining Semantic Mastery. Thanks hop that make sense. ?

This Stuff Works

Ranking a Website with Non-Juiced Networks and Good On-Page SEO

By April


 

Is it possible for website to rank in search engines if there are only non-juiced links but with good ON PAGE SEO? That's one of the questions asked during Episode 62 of Hump Day Hangout.

The participant's question was:

Have you ever ranked a website that you were able to monetize with only non juiced networks and good on page SEO? The same question for video too?

This Stuff Works

Redirection: Its Effect on Ranking and Link Juice

By April


 

As mentioned in the previous webinar, one thing to do to protect your money site is through redirection. In connection, a participant at the episode 55 of Hump Day Hangout asked about how it could affect in terms of ranking and in passing link juice.

 

The exact question was:

 

Hi , Just found a video where you spoke about building own asset and redirecting link to clients site for protection. Will the client site move higher in rankings with our redirect or they are just benefiting from extra calls etc.