In episode 161 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how one should optimize a maps listing for a potential client that is located in the midst of small counties.
The exact question was:
My potential client is located in the midst of a bunch of small counties. Since I'm only doing maps, He won't be showing up in counties even just 10 miles from him. The competitors currently up there are getting traffic from difficult keywords organically and that is not something I want to do. What would you suggest?