Is It Possible For A Pay Per Lead Adwords Campaign To Use The Revenue Share Model Without A Call Center?

By April

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In the 154th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked whether it is possible for a pay per lead Adwords campaign to use the revenue share model without a call center.

The exact question was:

Hey guys, for a while I've been working on a pay per lead Adwords campaign with a contractor. I've gotten a lot of experience with the niche because of it, and built a solid relationship with the contractor. Based on what I see I have an opportunity to earn more if I go with a revenue share model. The only problem is, currently all calls go to the contractor. Can a revenue share be done without a call center? If so, how would you verify where the leads came from?

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