In episode 288 of our weekly Hump Day Hangouts, one participant asked if creating video embed autoblogs is still viable in 2020.
The exact question was:
Hi guys thanks for all the insights you all provide. I have a question around an older video you made talking about repurposing PBN's into video embed blogs. Is creating video embed autoblogs still something that is viable? If so do you have any examples of such sites that could be built.
Adam: Well, hello everybody. Well, it's not Christmas yet, so I'm gonna take this off, but we'll come back to this in a minute. So, welcome to your Hump Day Hangouts. This is episode 162 on the 13th of December 2017. We got a few quick announcements before we get into it. Let's roll down the line here quickly and say hello. So… Chris, how you doing today?
Chris: Doing good. Unfortunately, it's warm again in Austria and I'm not used to that because I actually want to go snowboarding on the weekend, but we'll see.
Adam: Gotcha. Well speaking of warm. Hernan, how you doing.
Hernan: Hey guys. Yeah, it's really, really warm. It's rainy today. Hey Bradley, quick thing, did you activate a camera, man? Thing, on the…
Bradley: Hey you prick. I got it, but thanks.
Hernan: Okay. Thank you. Ah, I'm really, really excited to be here. So, thank you guys.
Adam: Awesome. Marco, how you doing, man?
Marco: Hey, what's up man? I'm good. I'm really, I'm excited actually. Get back into the groove. You know, get back into trying to shove crap down Google's throat. Making them like it.
Adam: Awesome, awesome.
Bradley: Are you nearing the end of your recovery period?
Marco: I'm going home tomorrow, man.
Bradley: Oh, sweet. Okay. So, Google beware.
Adam: Bradley, how you doing?
Bradley: I'm doing well. I'm happy to be here. It's fucking cold in Virginia though. I can tell you that. It's really, really cold today. So, it's even cold in my house. It typically gets really cold up here, so I'm a bit shivering. But I'm happy to be here, man. Let's get started. Oh, yeah, I know you probably got a couple announcements and I got one too before we get started.
Adam: Definitely. Alright. So, the ears were not just because I love wearing them, which I do actually. This is my favorite Christmas hat, so, my wife bought it for me a couple of years ago. I wore to a company thing when I was an engineer so, anyways, moving on.
The actual announcements have to do with holidays and Semantic Mastery. So, were gonna have some announcements. Last year we did a price matching or not a price matching but a percentage of our holiday sales and we donated those to two charities. They marine corp toys for tots fund and then I believe there's the Shriner's hospital for children. Right Bradley?
Bradley: Mm-hmm (affirmative).
Adam: This year we got something a little bit different worked out and we're still hammering out the details but we want to let everyone know that we are going to be doing something this year so please stay tuned for that and when we have more information we'll let you know. But again it's going to be aimed towards children again and helping people out.
In addition to that, one week from today we're going to be doing the Holiday Hump Day Hangout. So we're gonna guarantee a two hour Hump Day Hangout. So that's going to be a lot of fun. We're going to have a couple little presentations but mostly just extending Q&A and if we get more questions I believe Bradley you've said that you're willing to go the distance if people have got questions right?
Bradley: Yeah, we'll do it.
Adam: Alright. So we'll be hanging out. We might have a beer. I'm just saying that might happen on my end. Then today is the day. Last week we announced it. There's been a ton of updates both to Syndication Academy and RYS Reloaded. So after Hump Day Hangouts, we're hopping off we got to update the price son those. So Syndication Academy's going up by like 50% monthly and then RYS Reloaded is going up from three to four thousand dollars. You literally have an hour if you're watching live. If not it's probably already happened. So just want to make that known to everybody since we sent out the emails about that.
Marco: Just so people know we have six or seven update webinars that we've done since we released RYS Reloaded. We have another one coming on Monday and it's on skip navigation. Everyone calls them jump links. The WPC calls it skip navigation. It's jump links or hash tag links or whatever you want to call it. That's what it is. We're having a webinar on it. Everyone's talking about it. I'm going to go in there and show you how it's done. So that's the kind of stuff we're doing in RYS Academy Reloaded in case you were on the fence. This is a really good time to get in.
Bradley: Yeah also what you may want to mention, which you talked about yesterdays webinar or Monday's webinar. I mean don't reveal it but I'm just saying it was suppose to be one of the best.
Marco: It's automation, dude. One of our students managed to actually semi-automate the building of Dry Staff. So Rob took it a big further, he went in the lab and just came up with something really awesome to make taking over a state. It's like [sherp shaper tima 00:04:36] and me guided or mass page creators. That kind of thing but for G sites dude. I mean we're getting into that type of thing. We're taking some of the manual out and so you can just mass produce these drive stacks and just go after an entire state if you wanted. If that's what you want to do, then you have the ability to do it and we just made it a lot simpler. Just that webinar is worth the price of the mission to RYS Academy Reloaded.
Bradley: Totally agree.
Chris: Important to say automation while remaining distinct quality of the stack for Google Drives.
Marco: Absolutely. I mean that goes without saying that we maintain all of the standards and that you do all of the intra making and everything else that's involved. Of course.
Chris: Yeah just forced to mention because certain people always go to other ends and then complain like it's not the quality and then we see well it's not from us.
Adam: Cool, alright real quick before we get into it. Oh man Hernan switched his picture up. Hernan's looking all fancy. Awesome. Before we keep talking about-
Hernan: [inaudible 00:05:54]
Adam: … weather and all that jazz. I do want to say sometimes I know we have some new viewers. We get a few every week and I want to say first of all thank you very much for being here and watching, whether you're watching live or catching the replay. If you are new and you're wondering where to start, start with the battle plan, the SEO blue print. I'm going to pop a link in here or you can just Google semantic master battle plan. Use this link and use the coupon code posting on here and you can save $75. If you don't have your free account at Surf Space head over there, check it out. There's some free tools as well as all of the done for you services, tons of them. Website got a redesign, it looks awesome, it works well. So check that out.
If you ever have questions during the week, you can always ask them on the event page by going to semanticmastery.com/hdquestions but first check support.semanticmastery.com. It's a repository of a lot of commonly asked questions and where we get Bradley's awesome drawings and graphs and charts and stuff for posterity. Anyways, with that said, do you guys have anything else before we get started? Going once.
Hernan: I think that we're good to go.
Adam: Alright let's do it.
Marco: I know this is suppose to be DPD but fuck Google.
Adam: On that note.
Bradley: Alright quickly I just want to mention if you guys have not been exposed to the mindset series that I've started, I'm actually going to create a brand around it with one of our partners help while Rob is been helping Marco. He's doing some stuff with me on that to where we're probably going to end up creating a brand out of it, more on that later.
For now, if you go to bradleybenner.com, I basically am doing a mindset video almost every week but I also have started an email series and I am contributing to that every single day and it's just a thought that I want to share about something that I'm studying every morning, basically. I spend about an hour studying mindset stuff, goal setting and all that kind of stuff every single day in the morning to start my day off.
So typically right after doing that I have something that I really want to solidify. I'm doing it for selfish reasons. I'm not going to lie because by me writing out an email for about the concept that I just reviewed or learned or was reading about or listening to or whatever. It helps to solidify it in my mind. It helps me to take action on it. So I do that anyways and I figured I'd just create an email series out of it so that it could possibly potentially benefit others. I've had some really good replies from people that are subscribed already and so I recommend that you go subscribe to the YouTube channel and also to the daily email updates. If you don't like them just unsubscribe but if you guys need any sort of motivation kick in the ass to get stuff done, I think it works for me and again hopefully you can find some value out of it. If not just unsubscribe. Simple as that but I encourage you to go to bradleybennet.com and check that out.
Besides that, I actually had a call with somebody today that has been a follower of us for quite some time and it was really cool to have a chance to talk with him and chat a little bit about his business and some of the struggles that he's going through. I'm not going to mention your name cause I don't want to embarrass you buddy but it's very similar to the story that I had. The same path or journey that I've been on and so those are the kind of opportunities that can come about from just networking and stuff like that. Guys I'm happy to answer question about that. All that's explained on the actual page bradleybennet.com. So just go check it out and I'm here to help to try to help you guys to achieve more as well.
With that said I want to do one more thing, which is before we get into questions, I'm going to grab the screen. Alright so I posted this last week I talked about this briefly and I posted this image here on here guys. This is something that I've been developing for months and I'm not going into specifics on how all this works guys. If you want that you got to come join the master mind but I just want to plant a seed here as to what we're doing in the master mind starting in January for 2018. This is one of the projects.
So essentially what we're going to be doing … This is a blatant pitch for the master mind, just so you know. This is a blatant pitch. No shame in this whatsoever. So this is just a blown up version of it. We're zoomed in on it a bit. This is a prospecting funnel that I have put together for the agency that we're building. It's a vast project and it's probably the biggest project I've ever done. Not probably, it is the biggest project that I've ever done. I've been working on developing an automated prospecting funnel for months and it's just working absolutely crazy.
I just wanted to share with you guys this image here. Again, I'm not going into specifics over this. I go into detail about all of this in the master mind and what we're doing starting in January, in fact, let's do this. I want to go take a look at something real quick. Semanticmastery.com/ I think it's MM2018. Boom, there it is. Alright so I'm just going to scroll through this rather quickly guys but this is essentially what we're going to be covering in 2018. This is the outline anyways. It's subject to change. There's no doubt but this is what our proposed roadmap is or plan for 2018. What we're gong to be doing is basically building two new businesses. The agency being one of them and then a local brick and mortar business being another, which is actually going to be a gym. A gym in my local town.
We're going to be starting in January with module one, which is PVC and then once that's done, which it's probably going to take four to six weeks for that. Then we're going to switch to module two, which is going to video and then we're going to go into module three, which is prospecting, outsourcing, local maps SEO, organic SEO, off page SEO, content marketing, email marketing, business development, productivity and process hacking, landing page and conversion rate optimization. We're going to be going into all this and literally throughout the course of the year building in real time, essentially almost live in front of everybody in the master mind two business from basically the ground up, from start to finish.
Obviously the emphasis is going to be on the digital marketing aspect of those businesses but it's going to encompass a lot more than just that. It's going to be some traditional marketing, which can include direct mail and print and actual live events and boosts at trade shows and things like that. There's all kinds of stuff that we're going to be doing because as marketing consultants, we should know all of this stuff because we should be able to advise our clients on how to get better results. Not just from digital marketing but from everything. It increases our, it elevates our value if that makes sense.
Here's the other thing. As business owners yourselves, as trying to create and own and operate your own digital marketing businesses, there are going to be a lot of additional things that come into being a business owner that aren't typically taught in most digital marketing courses like entity structuring, corporate entities, taxes, accounting, book keeping, legal requirements. All these different kind of things that we're going to be talking about and walking through throughout the master mind in 2018.
On top of that we're going to be teaching throughout the webinars like we always do so every other week we have about a two hour webinar. Sometimes they go longer but then I'm going to also be doing supplemental videos to fill in the gaps that we can't cover everything in a two hour webinar every other week. So every single week I'm going to be trying to pump out at least a roughly a one hour video or so where I go into more detail about all the concepts that we cover in the live webinars, which is also the Q&A section.
So again I just want to point this stuff out and let you guys know what's coming in the store for 2018. It'd be a great year for you guys to get started if you haven't already to come join us because it's literally going to be step by step as we build businesses. I think that's going to be an incredible journey. I'm really looking forward to it. It's putting me definitely under pressure to make it happen but part of the reason why I want to do it in this format guys is because I think too many courses our there, too many training programs, they only show the good, they only show what works, they don't show the stuff that happens typically in every business.
I've said this before, I don't know if I've said it on Hump Day Hangouts but about 80% of everything that I try fails. That's the honest to God truth. Only about 20% of the stuff that I do is successful. I just keep trying shit all day long, all the time until I find stuff that works and the stuff that does work then I scale that. That's how you become successful. So I fail more than I succeed and that's true in any business. As entrepreneurs, we're going to fail more than we succeed but it only takes succeeding one or a couple of times, a few times or succeeding in one particular thing to end up having an amazing business.
That's really what I want to talk about or we're going to be covering as part of this live real time business building project over the next year. So that people can see the type of shit that happens in normal business day to day operations in trying to build and grow a business, which means a lot of the stuff that we're going to do is going to fail. I want to share that because I want people to be aware and so that they don't feel like they're doing something wrong when they run into similar issues.
That's what I think happens a lot with a lot of training programs is people don't see the bad or the ugly. All they see is the good. So when they end up going through the program and they start to run into set backs and road blocks and hurdles and that kind of stuff, it discourages them. I must not be good enough, I must not be doing it right, this shit doesn't work. All that kind of stuff and you end up quitting and looking for the next shiny object. That is absolutely no way to build a business because you're going to run into setbacks and I want to make sure that that is completely transparent going forward in the next year so that people can learn from those experiences and come to expect that kind of thing.
I'm going to run into lots of problems. I'm choosing to build this business, I'm going to run into a shit ton of problems but I'm determined to make it work. If 80% of the stuff I do fails that's fine because 20% of it will work and that 20% is going to give me financial freedom. Does that make sense? That's really what I want to be covering and that's the way I want to teach it next year. So we encourage you guys to come join. I didn't want to spend that much time on it guys but this is a blatant pitch because I really truly believe that many of you guys that have been following Semantic Mastery and all the other groups out there are probably missing a lot of this. That's something that we're going to try our best to provide in 2018. So we encourage you to come join us.
Adam: Okay does anybody want add on that before we move? Questions?
Hernan: Real quick guys, you know we decided we were going to take that [inaudible 00:16:43] over the next year and it's going to be pretty awesome because one of the things that Semantic Mastery has as Bradley was correctly saying is that you come and listen to each of our voices and we're actually out there doing this stuff. We're not making money from selling courses, which you know that you find a lot of people doing that. We're actually building assets and showing you guys how to do it as we do it. I think that's pretty powerful and pretty valuable too.
Bradley: Awesome thank you.
Marco: I would also add that we're not going to stop teaching SEO organic or otherwise. We have the Facebook group where we're in there. We answer questions every day. We try to provide the best answer that we know according to what we're learning every day from what we're doing. We're also providing information through our newsletter where we give people every month actionable items that we find. Whatever it is that we're finding. For example in next months … So here's another reason why you should join. In next months newsletter I'm going to be sharing some information on the skip navigation links. So I mean that's the kind of stuff that goes on behind the scenes at Semantics.
Is It Too Risky To Use PBN Even If You Access It Via VPN?
No Mel. Okay there's probably going to be differing opinions on this Mel. I wouldn't sweat it. Honestly I really wouldn't sweat it at all. If you were logging into dozens of PBN sites from the same IP all the time, then that would create an issue. But since you've been it sounds like you've been incredibly careful up until this point, you made one mistake I would not sweat it. I would just carry on as normal. Just log in from other IP's going forward. That's it. Simple as that. What do you guys think?
Marco: I have a couple of things on this one. Hide my ass is like the worse thing that you could use as a VPN.
Bradley: That's a flag.
Marco: The IP's are so fricken dirty man it's incredible. The problem is in the first part. The problem is really using hide my ass as a VPN.
Bradley: Uh oh. I think we lost Marco. You guys hearing me?
Adam: Yeah I can hear you.
Bradley: Okay we lost Marco for a minute.
Marco: Can you hear me?
Marco: Okay the second part of this is PBN and I'm going to post a link again to my blog post from 2015 where PBN's have to be built a different way now. You can't go by the old standard. So I mean that's about it.
Bradley: Yeah I mean I wasn't trying to address all that as far as if you are still using PBN's and a lot of people still do. I mean there is still some value there but as Marco said, you just don't build them like you did in 2012 cause that way you'll … those end up becoming toxic. They create more of a problem than a benefit. So just make sure again, Mel personally I've got … I still have several sites. A lot of them I just use for video stuff now but I really don't sweat it because my network is so small it doesn't really matter to me anymore and because I use it more for videos. But for website stuff, yeah just as long as you've been careful.
I agree with Marco though, hide my ass is about the worst thing that you can do because so many other spammers use it. So you're better off getting your own set of proxies Mel, that can be either rotated out every 30 days or you can get permanent proxies like EZ proxies. If you go to semanticmastery.com/EZproxies that's letter E, letter Z proxies, those are you can request permanent proxies from them and they're rather inexpensive and you can use those so that you can literally marry specific, assign specific IP's to certain PBN sites and just always log in with the same IP because that looks natural right because typically a website owner, or a web master is going to be logging in from the same IP anyway. So you can get 10 IP's and just have three or four different sites all logging in from one specific IP and just assign those to them it's always the same if that makes sense.
Something like that. I'm just giving you some ideas where you can have much cleaner proxies or IP's than trying to use hide my ass. When you get dedicated proxies they're yours and nobody else is using them or at least they're not supposed to be. So you can guarantee that that's a clean IP. But again that's part of the reason why I don't like using PBN's that much anymore because of all the different stuff now. You got to follow so many rules now to not leave a footprint it's just crazy.
How Do You Come Up With Quality Content For Two Sites In The Same Niche?
No problem Jenny. Yes, Jeffry Smith's SEO boot camp is probably the best or not probably, it's the best on page SEO course I've ever seen. Hands down. So I totally agree with you there. As far as, let's see. I find it very hard to come up with quality content for two sites in the same niche. I'm not sure why you have two sites in the same niche. I see that you're taking a local site and moving it into, merging it with a statewide site so why not just 301 redirect the local pages? Unless those local … Well you said the local site is ranking top three and so you don't want to mess that up, okay. So that's why, you don't want to redirect the pages of the local site to the statewide site because then you'll likely lose the rankings from those local pages.
I mean it's possible that the statewide pages that you've set up that are now the target URL of the redirect would rank if they were set up similarly. But if it's on a different domain entirely and things like that, first of all there would be some dancing regardless but even if … Chances are it's not going to come back in the exact same spot anyways. So I would probably leave that one alone. As far as the actual content, look if you've got content, it's the same type of site, it's the same business or whatever. Then there's a couple things that you can do.
One would just have it rewritten. Just go send the content to somebody to rewrite it. Instead of having brand new content written, they can just rewrite it. I would have that done manually. I wouldn't go to a content farm for that kind of stuff personally. I'd rather hire somebody from UpWork where it's a lot more manual but that's one thing that you can do. Typically what I'd do and I know guys that a lot of people that do local especially lead gen stuff would just clone sites and they'd just swap out the local modifiers so like if it's plumber Dallas, Texas and they want to do one for plumber Atlanta, Georgia, they'll just swap out, it'll be plumber Dallas, Texas or plumber Atlanta, Georgia but all the rest of the copy's the same. They swap out obviously maybe logos and phone numbers and stuff like that but the rest of the copy's the same.
That apparently it still works. I haven't done that since I started in SEO back in or doing lead gen sites and doing local stuff since like way back in the day. I always prefer to get unique content for every site. I know that can be a pain in the ass and it does add up in costs guys but to me it's a level of security that my sites won't get all taken down in one fail swoop at some point in the future and that may still happen anyways but at least my content is unique.
So typically if I'm building five lead gen sites and they're all on the same niche, they're just different cities, I'll hire five different writers for the content. So that the content is all unique. That's how I've always done it guys. You can take existing content, especially if it's already ranking well on another site. You know that that site, that content it working well. You can have that rewritten and just slightly. You can even take the same content sometimes and just add additional content, switch things up a bit and make it work just to make it more unique. But again, I prefer more totally unique content personally.
As far as redirect plugins, there's a couple plugins that I would recommend Simple 301 Redirects is a plugin that I've been using for years. It's very simple just like the name implies. Another good plugin is called I think Page Post Redirect. That's another pretty good option and what I like about that is it puts a widget on each page in post editor you know when you're in the WYSIWYG editor area. So like you know underneath the editor area there's always the modules from plugins and for example like Yoast SEO or Instead, which you should be using now is Jeffrey Smith's ultimate SEO plugin. That plugin's a hell of a lot better anyways. But that's where you put your meta descriptions and titles and all that stuff. So those are like widgets in the editor page and the page post redirect one we'll put a widget right in each post or page so you can just direct where you want that to be redirected to.
Another one that I use a lot for it's called Pretty Links Pro. They have a Pretty Links Lite version that's free but the Pro version's absolutely worth it in my opinion. I now Chris P says there's some issues with it but I've been using that plug in for years and I like it.
Marco: I'm old school on this man. I find myself that I use a plug in for redirection but then I go and check the HT access file to make sure that it's been over written correctly. So since I'm doing double the work, I just stop using plugins and just go with the HT access file and do everything from there. It's easier for me.
Bradley: You can also do redirection in the C panel too. You can do it that way and all that does is it just writes it on to the HT access file for you. So that's another way you can do it. If you're not comfortable editing HT access files, which I'm not, you can do it in C panel. Good question though.
Let's see. Yeah like I said, I would leave the local site alone and I would go ahead and … What you could do is once … if your statewide site starts to also rank in that same local site area and you want to merge those two at that point, then what you could do is actually do a redirect from the local site to those pages on the statewide site once they approach that same level in the serps or the same position in the serps.
Something else that you could, which is a little bit of a sneakier way is to use a canonical. You can canonicalize the local URL site page URL to the statewide page URL instead. What happens is Google will take the credit and push any of the credit from the local site to the statewide site without it being a physical back link, which is really interesting because that can leave your competitors scratching their heads going what the fuck is going on? How is this guy ranking for this I'm not seeing any links. Well that's because all the work was done at the local site. You got canonicalized over to the statewide page. They're not going to see that. That's very powerful. Google sometimes will … They're supposed to actually remove the site that's canonicalizing to the other URL from the index but I've seen where that sometimes takes weeks so you end up with two listings on page one until Google decides to clear it's cache and in the one that's canoncialized to the target URL will disappear at that point. That's a very powerful way to do it too.
Does The WP Curation Pro Plugin Helps Streamline Content Curation To Syndication Networks?
On tier two stuff, no. AJ it's absolutely fine on tier two stuff, which is what I would recommend where you would use that. I would not … I wouldn't use it guys I'm not saying it can't be used on a money site but I wouldn't use it on a money site unless it was an automated money site like an automated blog that you were just, an auto blog that you set up specifically for Adsense or Affiliate Offers or things like that. That's different. But client sites, things like that I would not use that on as content creation for my money site. Unless it was an auto blog specifically set up for that reason because that's just not the kind of content … I want only high quality content on my money sites. Does that make sense? So that's why I still recommend manual curation for that guys. It's efficient, it's inexpensive and the content is much higher quality. It will pass manual review.
I don't know about whether this will or not. These kind of plugins are great for tier two stuff guys. You can set up auto blogs on tier two literally for example you could have like what we were talking about with Mel earlier with PBN's. You can set up auto blogs that are themed and use them as PBN's that you can use as tier two links that you can link to your tier one properties, your syndication network properties. Anything branded. I wouldn't link directly to my money site with them but I would link to tier one properties with them. You can use them to power up videos, all kinds of stuff. Automated content can still be valuable if it's done well. It would require you to do some testing AJ but something like that in my opinion would work really well on tier two or further out too. I wouldn't link directly to my money site or I also wouldn't want to put that plugin on my money site to create the content for the money site if that makes sense.
I'm not sure. I don't use Project Supremacy so it's really difficult for me to give you any advice on there. Yeah I can't speak on that. Sorry AJ. I don't have any … I used Project Supremacy the original version, the plugin for a bit for a few projects but every since than I haven't used it so I can't really explain, I can't really comment on that guys. Sorry. Anybody else before I move on?
Hernan: Yeah I haven't been using it much either. Sorry.
How Many Embeds Is Too Few Or Too Many For Video Powerhouse And Maps Powerhouse?
There really is no too few or too many. It's how many does it take to get results? I mean that's really what the question is. It's not how many is too few or too many. It's what does it take to get results? Typically what I do and I use the same method over and over again because it works for me and that's video powerhouse for example. I'll do like 50 embeds, that's it but I make sure that I select the correct categories and the correct subcategories. I'll do the secondary embeds, things like that but the first tier embeds I only do 50 embeds ever. I drip it out usually over 14 days. So I'll select 14 day drip, 50 embeds and then I'll select the second tier embeds too and then I'll let it run and then I'll wait 14 to 21 days to check the results because there's a little bit of lag time between the posting and the actual results.
I always put my for video powerhouse I put my URL's, my video URL's, the YouTube URL's into ProRank Tracker. That's what I use for tracking all my videos and then I'll send a 50 embed blast and then I'll wait three weeks and I'll set a calendar reminder from the date that I start the SerpSpace the video powerhouse campaign. So I'll set a calendar reminder to remind me in three weeks to come back and check the ProRank Tracker results and see what kind of movement I got. Then if I need more then I'll go back and I'll set up another campaign, another 50 embeds or I may adjust it accordingly based upon how much movement I had from that first campaign if that makes sense, first run.
The same thing with maps powerhouse. Maps powerhouse I don't typically just start right off the bat with 50 especially if it's a new property. Usually with maps powerhouse I'm more conservative because it's not … It's still a Google property but it's not a video. It's maps being embedded in mass quantity is less likely than videos. Does that make sense? Logically it doesn't happen as frequently or as commonly. So I try to mimic what would seem natural. I know it's not natural but I try to make it seem like it is natural. So with maps powerhouse I might do 20 embeds first and then give it a few weeks and then go back and check again. With maps embeds I've seen some slower movement than with videos typically but that's just been my experience. I'm sure others have had different experiences. Anybody want to comment on that? I think that was a great question though.
Is It Worthy To Take SEO Projects For An HTML-Based Site In A Law And Real Estate Niche?
That's a great question Mohammad. I'll tell you exactly how I handle that whenever I have a potential client or prospect that has a site on a different platform or proprietary platform or any sort of other framework outside of WordPress or simple HTML. I flat out won't work on their site. What I offer or what I will provide in those situations is consultation services. So I'll make recommendations on what to do on the site to improve the on page SEO of the site.
So I might and I make that real clear to the prospect right out front I just tell them I'm not going to learn another platform, another website framework or platform just to work on your project. I'm not going to do it. I don't have the time to do that nor the desire to do it. In your case with the questions that you're asking Mohammad about this, a lot of them are proprietary and you won't have access to that stuff anyways if they have a web master or a third party or whatever that niche specific site solution type site.
So the only thing you can do is provide on page SEO consultation services like give recommendations, which can be done via Screen Cast and Google Docs and stuff like that and hope that they'll actually implement what you provide as your advice, your consultative advice and then you charge them for your consultation and then you can do all the off page stuff or the other way, which seems to be more appropriate in most of the cases I've dealt with is to put a sub domain site, a sub domain on their domain and then install WordPress and then do all of the SEO that we would typically do because now you have a WordPress site to work with on the sub domain.
Now if you don't have access to their sub domain, then you could always just create a new site all together on a different domain, you know like company name like if it was companyname.com you could do companynameblog.com. Does that make sense? Or something like that is my point just to have a WordPress site that you could use to do all your content promotion, your content marketing all that kind of stuff that you would normally do and just have all of the linking and stuff linking over to the main site. The one that's on the site, the niche specific site solutions. You want to make sure the branding is all consistent though because otherwise it's a … You want to make sure Google understands that it's the same entity. It's the same company. It's just one site is a blog while the other site is their main site or whatever. That's perfectly fine to do. It can be done on a sub domain or on a separate domain. There's obviously more benefit if it can be done on a sub domain but in certain cases sometimes all you can do is work on it an entirely separate domain all together. Does that make sense?
I know Hernan you've done a lot of that kind of stuff. Do you want to comment on that before I move to the next part?
Hernan: Yeah honestly I agree with you on that regard. The reality is that … Can you guys hear me alright?
Hernan: Because I'm hearing some crackling.
Bradley: Yup I can hear you. Can you not hear me?
Marco: He's muted.
Bradley: Oh we just lost him. Okay well we're going to keep moving Mohammad. I know Hernan's gonna give similar advice but I know he always has good input. So if he comes back maybe we can get his reply.
Do You Think It's A Good Idea To Have An Actual Brick-And-Mortar Location For An SEO/Marketing Agency?
No I mean you certainly can but to me why would you want all that additional overhead of paying for office space, renting or leasing office space? To me it's overhead that's unnecessary. Some people like it and some people prefer going to an office to work. That separates their workplace from their home, which that's a problem I've had to deal with and I've dealt with very poorly over the last seven years that I've been doing this digital marketing business, almost eight years now because there's no separation between work and home for me I feel like I should always be working. I have a hard time just relaxing around my house because my office is in my house and I always know I've got a shit ton of work to do and I feel like I should be working instead of wasting time even when it should be R&R time, rest and relaxation time.
So that is an issue for me and so some people actually like having an office to go to because it separates their work from their home environment. So that makes sense. You just got to … What Mohammad you say that you're getting along fine. So if you're getting along fine it's not an issue for you, don't … I personally wouldn't suggest taking on additional overhead. Even Semantic Mastery guys, we've got a virtual physical address. So I mean we have a local maps listing. In fact it was funny I was doing a search on this the other day. I was just actually interested in … I was looking at some old stuff that I did years ago. Take a look at this. If we say SEO Gainesville, VA. Look who's ranked number one. I'm not logged in. This is Firefox but look who's ranked number one for SEO.
Marco: I'm not seeing that Bradley.
Bradley: You're not seeing that? Well I'm in Virginia so it's localizing my results.
Marco: No I mean on your screen.
Adam: I'm seeing it.
Marco: Oh are you?
Adam: Well I was now I'm not.
Chris: Seeing it here too.
Bradley: How about now?
Marco: Works for me.
Bradley: Okay, alright so anyways my point is Semantic Mastery's ranked for SEO Gainesville just because that's where our virtual address is. It's funny because Semantic Mastery's not really an SEO agency. We teach and it says internet marketing service as a category but we're ranked there anyways. It's probably because we get a ton of traffic and things like that and we're just ranked there for that, which is interesting because I've never actually optimized for like SEO Gainesville at all. We're not looking to take on SEO clients if that makes sense.
So anyways, my point is that you don't need to have a physical location if you want so that you can get a Google My Business profile, which I do recommend absolutely and you don't want to use your own address, then I would recommend that you go set up one of the PO boxes. That's what we've done and it works.
Adam: I would say too don't make it more complicated then you need to. If you find out you need it, great. But if you're just asking yourself should I do this? But there's no reason or data behind it, don't make your life more complicated for no reason.
Bradley: Keep it simple.
Hernan: Yeah I was about to say before I drop off, regarding Mohammad the other question about the HTML versus WordPress sites. I work with clients that had some other solutions like I don't know Magento or Volusion or some eCommerce like Shopify and I've always default to the sub domain WordPress solution for SEO. Always like 100%. If they need something specific done for example in terms of funnels, I always default to Click Funnels even if they are working oh I have We Pages or I have this I have that, you know can you work on? No, fuck no.
Bradley: Carolyn Martin. This looks like a question for Marco. Marco do you want to answer this one?
Marco: The short answer is no you don't need one. The long answer is yes you should have one because what we're all about is that entity. We want that entity to be as real and this is I'm doing air quotes, as “real” as possible to Google because I mean it's in the black book and Carolyn if you're not in RYS Academy Reloaded I suggest that you go in there cause we have the black book and in the black book we explain step by step why you should have the GMB.
It makes life so much easier when it comes to ranking to have that entity, to have Google look at that entity and to see okay, I have a real person with a real business and a real address and they're trying to rank for their business in this set of keywords. It's so much simpler to do that than to say I'm nobody but I want to rank for this set of keywords. The power that you need to do that is so much more. The work that you need to do is so much more. You can save yourself a whole bunch of work by simply verifying, validating and then solidifying the entity.
Do You Need To Match The Number Of Referring Domains Of A Competitor?
Okay so I'm going to give you two answers Keith. The first one, do you have to match the number of referring domains? No. You don't, because again link quantity does not mean quality. Having a high number referring domains used to be incredibly important to have that was one of the ways that you could quickly judge how much work you had to do, was by looking at the back link profile of a competitor or of the average … The competitors that you're … the people that you're competing with I mean and then look at what the referring domains are and you can usually tell like okay if you've got 30 referring domains and all your competitors have 300 or more than it was like okay I know I got a lot of work to do.
That's not necessarily the case anymore because it's more about relevancy than it is about quantity. So you can achieve the same sort of results with just a handful of back links that maybe somebody else took 600 referring domains to get because you have better quality back links. You have links coming from highly relevant properties that are linking to yours. So again, it's not a numbers game at this point. It's more of a quality game.
That said, there are certainly ways that you can increase your referring domain count. My preferred method hands down is press releases. Absolutely hands down is press releases because you can get a lot of referring domains from a lot of high quality, high authority sites that way and it's done really quickly.
SerpSpace we have two press release services. We've got the standard and then the press release plus and the press release plus actually allows video and maps embeds or any sort of iFrame embed, which is freaking crazy into the actual press release. I don't know of any other service out there that does that and it also, what the press release plus service, it distributes to over 350 properties. So you end up with a bunch of back links from a bunch of different sites and you can even squeeze a my maps in there or a Google my business map if you want. But even affiliate sites and non local stuff you can squeeze my maps into that and have that pushed out through the press release distribution service.
So again, I would recommend first of all don't focus so much on that. That's no necessarily … I would focus on getting higher quality back links from really relevant sources than I would worry about the number but something as a quick hit, a quick fix for increasing referring domain count is just do a press release. Don't just do one. Press releases should, it's something that I do now all the time. So even on sites that are ranking well I still try to publish a press release once every, at least once every other month so that I'm constantly hitting it with new news and getting attention and press release generate traffic.
I know this because I put tracking links in press releases now that are I've click analytics basically and I look and even press releases that are strictly for SEO, not because I want them to generate traffic, they still generate traffic and get clicks through the links in the press releases. Does that make sense? So I can go in and look at the link count and even stuff that I would think is specifically just for SEO, I didn't care if it actually generated traffic. I look in three weeks later I've got 40, 50 clicks through the links in the actual post body so I know that I'm getting traffic from those, which is great referral traffic signals for your money sites. Does anybody want to comment on that? We'll keep moving. We're almost out of time.
So I can tell you that unless you built it the way that we teach or you bought it from us, from SerpSpace, it's unlikely that it's going to work the way that ours work because ours is proprietary. Does that make sense? So that would be like going to Fiverr and buying a syndication network and it being done very poorly and not working and then coming to us and saying I tried syndication networks, it doesn't work, can you tell me why?
Well first of all if you didn't buy it from us or us our training to build it, then we can't really comment on somebody else's work. It's likely because it was done poorly. It wasn't done correctly. Not to our standards. So again, I'm not picking on you Christoff I just want to let you know that also you need to be more patient buddy only because and again, your set up may never produce results only because I don't know how it was set up. I don't know how it was built. I don't know what sort of methods they used. I can't tell you that because it's not my stack it's not ours.
But even if you had purchased a start from us or used our training to build your own stack, linking from something to a Google site two days ago and not seeing results is I mean you're not being patient enough Christoff. Again, I'm not picking on you. I'm just letting you know in the SEO game, especially now, you make changes, and it takes three weeks really to see results. It does. You have to be patient. If you try to force everything and if you are what they call Serp watching or rank watching everyday it'll drive you nuts and you're going to be inpatient. You'll do all these other things because you'll want to see movement right away and all you're going to do is raise a red flag to Google that you're an SEO because you keep doing all this shit instead of doing a little bit here and then waiting and seeing what kind of results it has when there's about a three week delay if that makes sense.
So first and foremost I would recommend that you go ask questions about the stack that you purchased or built using somebody else's training from the people that you purchased it from or the training that you purchased from them only because I don't know how it was built. Number one. Number two is just you need to learn to excise a little bit more patience in the SEO game or else you can end up causing more harm to your digital assets than good if that makes sense. Marco I know you probably wanted to comment on that.
Marco: Yeah I absolutely do because I actually wasted time going and looking at this dry stack because I thought that he was trying to reverse engineer our training, which I don't mind. I don't mind you going and looking at trying to match it up to what we're teaching. Go, do it.
Can Interlinking Web 2.0 Network With Video & Maps Embeds Pointing To Money Site Help Boost The Relevance An Authority?
Again, I don't mind when you do that but then it gets posted that this is from and I'm not going to say the name, from a fucking competitor who knows absolutely nothing about. Well I can't say that because I don't know if he built it according to their training or they built it or what's going on. But it's crap. It's garbage. It's nothing like we teach. We teach tons of interlinking, tons of relevance, embed. Just a whole bunch of things that just wasn't done. We go through so much trouble that it takes our builders four to six hours of their time to build out a stack. I mean to interlink to do the and even longer because they do keyword research. They build everything out and they go into every file and folder and they interlink everything. We call it the spider web silo. There is so much work involved that most people just won't do it. Most people can't figure out how.
It's one of those surprising things about Rob. He's just so fucking awesome. I love Rob. So on this all I have to say is what was done has nothing to do with Semantic Mastery, has nothing to do with RYS Academy Reloaded. If that's the training that you're receiving you're in the wrong training because they're imitated. What does Wayne said? Often imitated, never duplicated. RYS Academy Reloaded is the original training on how to manipulate Google by using Google.
Bradley: Sweet, Laura that's awesome. She basically just joined the MasterMind from the thread today. That's awesome Laura, welcome by the way. I think you're going to love it. We got a big big project starting in 2018 and come join us. We're glad to have you. Alright, we only probably have enough time for one more question guys unfortunately but this is from Vitaly I guess? I'm sorry if I'm saying your name wrong. He says, “Can interlinking web 2.0 networks with embeds, videos, maps, pointing to my money site help boost the relevance and authority or will it create a footprint in Google's eyes and possibly trigger a penalty? What do you think about pointing web 2.0 networks to a single video? Can it hurt the rankings? Thank you.”
Vitaly, I think it is. It depends. Here's the thing. If it's a branded network. If it's a branded web 2.0 network, which is what we basically teach the syndication network, all digital assets out there should be branded, whether that's a corporate brand or a personal brand like a blogger for example or a coach would have. Either way, it's still a brand. Every single digital asset out there should have it's own digital, it should have it's own branded syndication network basically. It's own branded web 2.0 social media network because that's natural, that's logical.
So interlinking those and back to your money site is what we teach because that's what is natural. That's what everybody does. They go out and build websites and then they go out and get all their social media properties and they link everything together. We just know because we're SEO's how to make it even more powerful. So absolutely.
Now, if you're going out and creating persona based like standalone, separate and apart from the brand web 2.0 rings, then no. You don't want to interlink, well you can interlink those because each one of those personas like we do persona based brands all day long. All the time we build persona based rings for second tier networks for YouTube, additional tier one networks for YouTube syndication. You can use them as second tier networks for blog syndication if you know how to do it correctly. But the point is each one of those persona brands is a brand on it's own.
Let's say it's a John Doe. Let's say it's a John Doe site blog that you want like a blogger, like John Doe is the persona. So there can be an entire syndication network all tied together for John Doe all back linking or interlinking to whatever the primary site is for the John Doe network, which could be Blogger, Tumbler, WordPress. It could be self hosted WordPress. Whatever it is that you want. It could be a Facebook page, a Twitter account, anything you want but all of the network properties for that particular network would all be branded for John Doe or Jane Smith or whoever that brand may be. Then you can use those networks to actually point links back to other properties.
Now I would not want to point just standalone networks to just to your money site. You want to, and as we teach in Syndication Academy for two tier networks where it's a combination of a branded tier one ring and in persona based tier two rings, you want to have additional content being published on those tier two rings. Your branded ring can entirely be content from one source, which is your content distribution engine. Whatever that may be. Typically it's going to be WordPress or your self hosted WordPress site, your money site or it's going to be YouTube. That's typically what they are.
So all the content going to your branded network can be 100% just yours content, which that makes sense. Why would you want to share other peoples content on your networks? On the secondary networks, supplemental networks you don't want to do that because they're not branded networks and you can create a footprint if you're not careful. There are ways to minimize or reduce that, which is what we teach inside the Syndication Academy. That's a great question. Can it hurt the rankings? Yes if for YouTube videos I have never seen it happen but for … that's the honest to god truth but for money sites yes if you are using syndication networks incorrectly, you can absolutely leave a footprint and it can absolutely trigger a penalty.
Again, if you go through the training that we teach in Syndication Academy then it's basically a non-issue. Because I've got stuff that's been up since 2012 when I really started this method that are still ranking and working today and it's the same methodology that we teach.
Alright guys, sorry we don't have time for the rest of the questions. I apologize for that guys but we got to go. So we'll see, we have Master Mind tomorrow correct?
Adam: Yeah real quick there's a question I think we should definitely answer. One, Jordan thanks for being a big help to everybody. I know Mohammad and a lot of people appreciated you sharing the docs that you shared in the Syndication Academy. So big shout out to you for doing that. Then also, Jim was asking he said, “Outside of a new property here and there, what are the benefits of the monthly subscription to Syndication Academy?” He was a member a long time back and was considering joining up again, obviously good time since the price is going up in two minutes. But if there's more offered besides that.
I think one, I mean I'll just touch on this real quick is the community in there so people like Jordan who are actually out there doing the work and sharing a lot of the information. Getting access to the people in there is a big one and yes the updates are a big part of it. It's not like IFTTT has fundamentally changed in the last year. Obviously there's been some big changes but it still works. So I don't know, Bradley, would you like to add anything to that?
Bradley: Yeah I mean you mentioned in your question that besides the occasional updated property or new property that's, I mean that's not the case. It's not the occasional like every month we do update webinars where we cover, sometimes we add additional properties, sometimes we're covering prospecting. Sometimes it's, like last month, the last webinar that we did on November 30th or whatever for the update webinar I think it was number 17, anyways Jordan, I think it was Jordan actually that asked I think it was Jordan Faller that just asked some new content marketing guidelines for how to use what type of content, what type of back links and keywords and things like that. We spent the whole entire webinar basically talking about that. I went through a presentation on the best practices for content marketing.
So again, what I do is I look for questions in the Syndication Academy Facebook group that would be worthy of more additional in depth training, cover it deeper essentially and then I'll create training around that. Sometimes it's just stuff that I've discovered on my own that I share. Obviously I share as much as I can in there. Some stuff has to be reserved for the Master Mind but our updates are not just occasional properties. It's actually a lot of stuff that we do in there.
So again, it's entirely up to you. Of course you can always come join and check out the updates and see what's valuable to you and extract all the stuff that would be valuable to you and your business and then if you don't find that the updates that good then you can always cancel or suspend your service at that point. My point is a lot of updates have been given. Again I think we've done at least 17 update webinars in addition to a lot of additional update snippets that we put in throughout the training.
For example, we've got the applets have changed in IFTTT for how to set up the Google Docs and things like that. So I'm going to be covering that in this month's update webinar because again somebody requested that during the last update webinar so I'm going to. So again, if you have a request, come join us, ask us what you'd like to see updated specifically and we can prepare for some training for it.
Adam: Yeah and if you're looking whoever, not just whoever asked this question but for anybody else if you're looking at Syndication Academy, I do like to remind people because I think some people don't know this is that Syndication Academy is free for Master Mind members.
Bradley: That's correct.
Adam: So if you're thinking about either one keep that in mind in the back of your head and do the cost analysis if it's worth it to you it's a good way to save some money.
Marco: One last thing. People will suggest new properties for example in the Facebook group or wherever, wherever they ask the question or suggest it and we will actually go in and explore and see whether it's worthwhile, how we can exploit it and how it can be used in conjunction with everything else that we're doing. So there's a lot of benefit to it. It's not just here's the properties that you use and then the occasional update. There's a lot of things going on in Syndication Academy than just the occasional update. That's just my take on it.
Chris: Also if you mastered the syndication networks already, I would definitely join the Master class, the Master Mind cause it's just a matter of taking your business to the next level. 2018 is coming and yeah, time to grow it.
Bradley: Yup and Laura yes, Battle Plan is also included with your Master Mind Membership. So once again, welcome. Once you get into the Facebook group Laura we'll give you a nice warm welcome. Alright everybody thanks for being here. We will see Master Mind members tomorrow and everyone else next week. Thanks guys.
Adam: All right, we are live. Everybody to Hump Day Hangouts. This is episode 125. Today is the 29th of March, 2017 and we've got almost the full group here, so we'll go round and do what we do. I'll start off with Bradley today. How's it going man?
Bradley: Hey man. Glad to be here. Got a lot of really good questions on the page already, so looking forward to it.
Adam: Cool deal. Marco, how you doing?
Marco: Hey man, good to be here. I was just, it just hit me when you said 125, we actually have 125 hours of free stuff on our YouTube channel. All people have to do is go to our YouTube channel, use the channel search for anything that they're looking for and we probably already answered the question. How good is that?
Adam: Mm-hmm (affirmative).
Bradley: That's 125 hours of just Hump Day Hangout content, because there's a lot of hours of other content as well.
Adam: That's true. That's true. All right, Hernan, how's it going man?
Hernan: I'm good. I'm good. I'm excited to be here. Yeah, 125, it's a great number. Also I'm excited because we've had a great testimonial early so it's good to see that all of these hours we're pumping out and we're dedicating a bunch of work to [inaudible 00:01:26], but it's actually getting great results this year. I'm really excited to see those kinds of things.
Adam: Why don't you tell people. We said we're not going to tell by name, but why don't you tell everybody a little bit, like the outline of what we just found out this morning.
Hernan: Yeah sure. We got a message from one of our students telling us an actual business income, like a real screenshot. It's a bank statement actually about making one year of SEO. I think it adds up to 100 …
Bradley: Just under 140K.
Hernan: Yeah. Just under 140K for the last year. That's pretty amazing. He's saying well, of course he's taking action, he's taking massive action. He's moving forward, closing clients, et cetera, et cetera, so I think that's amazing. Also it's kind of what we're trying to do here. It's funny because you're out there trying to put a lot of content, put eh best that you can do and trying to actually impact lives and change lives. That's something that I really like seeing.
Bradley: It's great to see 2015 about 12K, 2016 about 140K. He says, “I love you guys. It's from SEO work.” That's amazing.
Marco: No, but the interesting thing is this isn't an agency. This isn't an SEO guy doing SEO for somebody else. This is a guy who took our stuff and applied it to his own business and is making this kind of money. He's in a major metropolitan area, but he applied it to his business, grew his business. This is amazing to me. This is an amazing …
I see this and the possibilities for you guys, for everyone listening, they're endless because we just keep finding new ways to make ranking easier. They tell you it's harder. Google tells you so much shit and you guys believe it. I'm like please, please, don't make that your mantra, Google said so. If they said so, go and do the opposite.
Bradley: The opposite, yeah. See what happens.
Adam: That's right. For the record I just want to say that this is one of our Mastermind members, but if you're listening and you're somewhat newer to the Semantic Mastery or you're just coming across us, please check out the Syndication Academy. That's a great place to get started, combined with the Hump Day Hangouts. I'll pop the link on the page in a minute.
Excuse me, a quick review of the last week. We did want to say that the Live Rank Sniper replay is still available. That was the webinar with Peter Drew. A lot of people really into that, popped it into their toolbox and having some cool results so by all means, go check out the replay. Again, that's just a free replay. We're going to put that on there, some really good information.
Bradley: A couple things.
Adam: Yeah, go ahead.
Bradley: You mind if I jump in on that for a minute Adam?
Adam: No, go ahead.
Bradley: One, you mentioned Syndication Academy. That's really simple guys, for those of you that are new so you don't have to go searching for it, it's Syndication.Academy. Very, very simple. Okay, as far as Live Rank Sniper, awesome product. It really is. It's so simple to use and it's great for identifying keywords that you can rank for very easily.
I like it a lot. I've been using it a lot. I added several cases studies as a bonus for anybody that had purchased. That case study is pretty much done. I've got one more video to add still to the bonus site guys. If you haven't checked the bonus site for a couple days, go back and check it again because I added another training or a another case study update yesterday. Anyways, I've got one more to do which is going to be like I'm going to be talking about the strategy and what's next after those case study results came back from using Live Rank Sniper.
I'm just going to give you a little tease right now because what I'm doing with those case studies is I'm extending them onto another product that we're going to be holding a webinar for in about two weeks that I'm seeing. Essentially what I did was I took Live Rank Sniper, the case study results or whatever Live Rank Sniper showed me as the keywords that I could rank for and then I plugged them into another software, and other YouTube tool. We're going to be again, introducing that to you guys in about two weeks.
I'm seeing some incredibly good results with it right now, so the case studies from Live Rank Sniper are going to carry on into this next tool that we're going to be showcasing and I'm going to show you what I've done with the Live Rank Sniper keywords that I found. Then using the new tool and the results that I've been able to get and it's really, really powerful. I'm actually pretty excited. I've only got one out of five of those case studies completed right now, so I've got four more to do. If the other four perform like this first one did, then we're really onto something. We'll be announcing a little bit more about that next week guys.
Just know that there's something that's coming very, very soon. If you don't have Live Rank Sniper and you don't know what I'm talking about with the case studies, well, go pick it up because it's inexpensive and you can get access to the case studies just by purchasing it. There's a whole bunch of unannounced bonuses in that bonus site that we're not even going to tell you about, but if you purchase you'll be pleasantly surprised. Okay? Okay Adam, carry on. Sorry.
Marco: Why are we always giving so much stuff away?
Bradley: I know. I know.
Adam: You get one and you get one and you get one. All right, that's about it but we do want to say we sent out some emails about the RYS Stack Webinar that's happening tomorrow. I'll put the link on the page. This is going to be a really cool and shorter webinar where we're going to go over some information about RYS stacks. Where you can use them, when you can use them, why you should be using them. Trust me, this is important.
Then on top of that how you can do this through search base and get the done for you option. If you haven't heard of RYS Academy or you aren't sure what this is, well, I don't know, do you guys want to go over that? Just a quick elevator pitch on why people should be aware of the done for you services for RYS?
Bradley: Yeah, because it's a huge time saver. They're done to our specifications and the way that we build them so it eliminates so much additional work. Look, if you want to learn how to build your own stacks, especially if you're running … Well, you know what? I used to say if you were running an agency that you should hire your own team members and then put them through the training courses so that they can produce them for you. To be honest with you, there's a lot of learning curve and a lot of time that goes into first of all hiring and firing, hiring and training somebody.
If you use out Outsource Kingpin product it will streamline that quite a bit. There's still a lot of time involved in actually getting them up to speed and trained well and then managing them and all that kind of stuff. We've already got all that stuff done. The heavy lifting is done for you guys. If you order through us it's going to be done. You don't have to worry about training or hiring or monitoring and managing and all of that. It just gets done. We're going to be showcasing how, what our RYS stacks or drive stacks are, why they're so effective and how to order them through Serp Space. Marco you want to comment on that at all?
Marco: Yeah. It took me a month to train Jason, to get Jason up to speed on building these. Unless you want to spend the time to learn RYS and then an extra month to train the VA who might or might not work out, because you have to pick out the right VAs, right? If you don't have the course that teaches you how, it's like hit or miss. We have a way to identify the best of the best and then get those into the training area so that we finish with the very best. Unless you have all that, we've done it for you. That's a very big deal as far as I'm concerned.
We're going to give away part of why it works tomorrow. That flows right into the one that I'm doing on Monday which is I'm going into the overall reason of IFTTT or excuse me, Syndication Academy and RYS Academy and why both should be part of the toolbox. It can be RYS Academy or done for you RYS, either one. It should be part of every build. We'll follow that up tomorrow. We'll follow that up on Monday. I want to get into questions.
Adam: Awesome. All right, one just quick one that I saw this week, I don't know if you guys noticed, but it looks like on May 2nd YouTube's ditching annotations, so anybody who's using annotations out there, you've got till May 2nd to edit or delete them and then they way they are is the way they are. If you use those and you want to change them or update now is the time to do it.
Hernan: Yup, they're moving into the mobile friendly version of the annotations, the end of the year annotations and then you can use cards. That's clearly a move into more mobile optimized version of YouTube.
Adam: Yup. Got you.
Bradley: Scott mentioned that he had not found the Live Rank Bonus case study. Scott, if you purchased through us you should have been added to the bonus site already. Check your spam folder. If perhaps you purchased it before we had the automation setup, just contact us at [email protected] and provide the PayPal transaction ID so that we can verify the purchase and then we'll add you to the membership site, the bonus site manually, okay? Anybody having any issues with that just contact us at [email protected] All right?
Adam: Okay cool. Can we get into questions now?
Marco: Let's do it.
Bradley: Let's do it. I'm going to grab the screen. My audio dropped for a minute. Bear with me.
Adam: We'll just chat while Bradley's not here.
Hernan: We can talk about him because that's a good connection and he'll come back. Hey Bradley: Here we go.
Bradley: Hey, shh, here he comes. Here he comes. Stop talking about him. All right, you guys can see my screen now?
Hernan: Yup. Got the whole screen.
Best Practices In Re-Publishing And Linking Out Expired Domains
First and foremost look at what the content was on that site originally from the domain that you're picking up and make sure it's relevant. If it's relevant to the niche that you're going to be placing the link on that rebuilt domain pointing to your money site you want to make sure that it's a relevant, that it's topically relevant first and foremost. That's the most important thing to look at.
The second most important thing, very next thing that you do is go look at the backlink profile and make sure that they're clean backlinks. No spammy shit. You want to look at, one thing I like to do with Majestic is look at the map. When you look at the backlinks the map, it will show you where backlinks are coming from. Typically if it's got backlinks coming from Russia or China or Korea a lot of the times I won't even pick those domains up because it means it's been spammed for the most part. The vast majority of the time it means it's been spammed.
You also just want to scroll through and take a look at the backlinks. Guys, I'll pick up expired domains. I don't do it near as much as I used to, but I will pick up expired domains that only have one backlink because that's all that matters to me. What I like to do, obviously the more referring domains it has the better. As far as, and let me try to explain this a little bit better.
It used to be the more referring domains the better, but that's not the case anymore because what you're looking for is quality. It's not quantity, it's quality, right? What I worry about with buying domains with only a couple of backlinks pointed to them or a couple of referring domains, it could have more than just handful of backlinks, but if they're only coming from a couple of domains, is what happens if the webmaster of the site that's linking to that domain finds out that the domain has been expired or that the content has changed or whatever and they can go in and remove that backlink and now especially if you've got a domain that has only got one or two referring domains pointed to it, then you've just lost whatever SEO value that it really had, right?
What I do is I go back and look at the way back machine for the linking domain. In other words, the domain that's linking to the domain that I'm about to pick up or purchase, I'll look at that backlink and the history of how long that backlink has been there. If it's been there for let's say five years or two years or whatever, if it's been there for any length of time then I'll suspect that it will likely stay there. It's unlikely that that backlink is going to be removed.
I just want to make sure that the linking domain has some history for how, like that backlink has been there for some period of time. Depending on how desperate I am for expired domains for that particular niche will determine how far back I'll go to cross that threshold to where it will make it worthy of my purchase or let's say I abandon it because the backlink's too new. You know what I mean? The other part of that is it used to be also that you would look at the backlink profile and you would worry about backlinks dropping from the domain if you picked up an expired domain and then rebuilt the site, which is how we used to it, right?
We used to do that private blog networking sites or PBN sites, right? We would go out, buy expired domains because of their metrics, strip the … We would install a new WordPress site, install new content. A lot of the times it wouldn't even be in the same niche. Well then that's very, very likely that other linking domains that are pointing to it are going to remove the backlink if the webmaster goes and views that link and takes a look at the destination site which ends up being the domain that you rebuilt.
It's got some other content on it, it's not in the same niche or whatever, they're going to remove that link. When you're building expired domains, when you're rebuilding expired domains with the content that was on them when they expired then even if a webmaster were to look, they're going to see the same site that they linked to originally anyways. Does that make sense?
My point is when it comes to buying what I call PLN or private link network sites instead of private blog network sites or private link network sites because they're not really blogs, they're not WordPress, right? They're HTML sites. As I look for relevancy number one, number two, a clean backlink profile and if it meets those two criteria then I'll research the backlinks that are pointed to it to see what their age is on that. If they've got any length of time or history then I'll go ahead and pick up that domain. It can be used for money site or tier one properties.
The cleaner, the more relevant, the closer you can get to your money site or even point directly to your money site. If there's any question or if it's not necessarily in the same niche, if it doesn't cover the same topic, it's a little bit broader or it's like a tangent market or something like that then I would use it as a tier one, a link to tier one properties instead. You guys have a comment on that?
Marco: If I could just add something. I have two, or three they turn in to be three things. We now have Adela and a Dr. Gary who are really good at spotting the domains that we need and they're niche-relevant. They add the relevance that we want. We don't go through that process any longer unless we have to or unless we want to.
The second thing is if you don't do your due diligence with these domains you're going to tank your rankings. If you point it at your money site and you didn't do it right, you're going to see it go in the shitter. It's almost overnight. You have to make sure that you know what you're doing. If you don't and you still pick one up, go to tier one. Go where you at least have a layer of protection until you actually know what you're doing because you learn over time. You learn to spot them and you learn to spot what's actually spam and what isn't.
Once you're that good, then you can say okay, I'm going to pick this one up and I'm going to point it at the money site and you're going to see wonderful results. Once you're experienced. If you're not, don't do it. Don't do it unless you want to see your site go in the dumper, then by all means go ahead.
Yeah Ivan, to be clear, yes it would help to put, for your branded properties especially, like you said, to treat your branded properties like money sites. Guys, you should be doing that anyways. Try to flesh out your branded properties as much as possible and if you can add markup then do it. Now listen, let's be real clear. I want to make it clear to you guys I don't do that on all the properties that I set up because a lot of the networks that I set up don't require that. They're used for syndication or SEO purposes only, whatever.
For client sites, and I'll be honest with you, a lot of my lead gen sites I don't even have that setup because it's just so time consuming. I probably should have a VA that does it for me, but I don't. I only do it for client sites really and a few of my lead gen sites. I don't do it on all of them. Absolutely you can.
Now here's the thing though, a lot of those are going to strip any sort of structured data out anyways. That's the problem is trying to add structured data to these because it ends up getting stripped out by the editor, right? By the platform itself. That's really where it's tricky. Now if you can, like for example if you can go in and add like where you would add analytics code for example in the header and things like that, if you can go in and edit those fields within the platform, then yeah, you can add JSON-LD code. Whether it validates or not you'd have to check, okay?
Yeah, absolutely. One thing that I've been able to do in the past, it's been a while since I've done it so I can't even remember which platform it was on, but not using JSON-LD, but you had to use micro-data. Which micro-data is like, it's structured data but in HTML format so you can markup elements within an editor, but like I said, a lot of the times it depends on the platform. I can't remember which ones they were off the top of my head, but it will strip it right out.
Don't waste your time without checking first. Go test a few of the sites and see unless Marco or Hernan, if you guys know the ones off the top of your head that will accept that, I don't know them off the top of my head.
Marco: No, not off the top of my head. The ones that I do know are not ones that I care to talk about at this point.
Bradley: The theme.
Hernan: You know? Yeah, the theme. You can edit the template, you can edit the theme. Weebly will do it too in case you are syndicated to Weebly. There's a bunch of those that they will accept HTML. Blogger for sure, Weebly pretty much. I think Tumblr as well, but we have abused Tumbler and for that reason it's not that permissive anymore. We are 100%, we are 100% responsible about that, so sorry about that guys.
Yeah, basically those three I think will accept HTML. In any case on the update webinars we are always looking for new platforms and what's good about it is that we will uncover either Web 2.0 or live stream sites or Semantic Hubs as we call them where you can actually add schema or you can actually embed a bunch of things like my maps. Well, a bunch of things, so stay tuned of that and go through the past trainings, the past update webinars because there's a ton of gold in them and there's a ton of properties that will actually accept that if you need a push or if you need to rank those properties on page one as well.
Bradley: Yeah. I'm going to name one here guys, and before Marco and the crew all get mad at me, I'm now going to name … You have to be in Syndication Academy to get the full training on this. I'm just going to make a mention of one that's really, really powerful that you can do all kinds of nasty stuff with Ivan. Since you're on Syndication Academy you can find it. It was in the update webinar from like I don't know, three or four months ago.
It's called Pearl Trees. That's a great tier one property because you can do all kinds of nasty stuff in there. Go back and watch that webinar. It's one of the Semantic Hub or additional properties inside of the update webinar from I want to say three or four months ago. Just go back and take a look. You'll see what I'm talking about. There's some real ninja stuff you can do with schema markup and all kinds of stuff with the Pearl Trees site. Okay. Guys, I didn't just give away too much, did I? I tried to tread lightly.
Hernan: I know that you feel like giving more, but we're fine. That's a nugget.
Using Google's Trust Indicator To The Landing Pages Of Adwords Campaigns
Yeah okay, I see what you're saying. I have not tested that, but you're talking about taking your landing page URL and shortening it with a GOO.GL short link and then using that as your landing page URL in AdWords. Now I haven't tested that. My initial thoughts or assumptions would be that it wouldn't have an effect on quality score only because what I have seen through my own testing for the last year with AdWords stuff is that quality score is a function of two things really.
Number one, your bid, your max bid is one and then the other thing which has the most effect on quality score is going to be your click through rate of the ad itself. Those are the things. Now your landing page experience, like honestly, I have played with multiple versions of landing pages trying to affect the quality score from that. It has a very minimal effect on quality scores. As long as your landing page has basically some basic or some basic elements to it, that's all that's required.
Then obviously you want to have the keyword, especially in the SEO title or whatever. Even though it's in AdWords you still want the meta-title of the page. That's really it. As far as everything else, the bid, the max bid amount, that's going to have an effect on quality score to a degree, but the vast majority of the quality score metric is calculated by click through rate.
That's going to be determined by always rewriting, always split testing ads and trying to improve your click through rate. Just as a side note, there's a lot of industries, guys, that you'll get into, and I know because as my experience continues to grow in AdWords I see it now more and more. At first I didn't understand why sometimes I would set up ads in one campaign and they would have quality scores of three and four and then I would set up the same type of ads with the same type of landing page as far as the elements, but for different keywords, so in a different industry, and I would start off with quality scores of five or even seven.
Sometimes within a day or two they'd go up to eight or nine or even quality scores of 10. I would wonder why is that. That's when I started really playing around with different things that I would try to manipulate quality score with and your max cost per click bid is one. Another one that Marco gave me a hint at, I wasn't able to prove it, was increasing your budget, your daily budget as well.
I wasn't able to prove that and it's probably because I didn't go extreme enough, so we won't talk about that much. I tried playing with landing pages as well and I couldn't manipulate quality score more than just like a point from landing pages. Once I started really honing in click through rates which is always … The strategy for that is just constantly always be split testing your ads and trying to achieve the highest click through rate.
Run two ads concurrently. Split test your ads, so run two concurrently and let it run until you've generated either a certain number of clicks or you've allowed them to test against each other for a certain amount of time. It's usually a function of volume of clicks, right? Let's say I want to allow 30 clicks to this ad and I'm going to go back and take a look and see which ones have the higher click through rate. Then you keep the one with the higher click through rate and you pause or eliminate the one that has the lower click through rate.
Now you write a new ad to split test against your control, right? The one that just performed better. You constantly refine until you get your click through rate up. Here's the thing, what I was saying just a moment ago about starting off with different ad groups and seeing how some would have low quality scores right off the bat and other ones would have higher, and that's based on when you start a new campaign, guys, AdWords will give you a mean or a baseline, a quality score based upon the industry average or the average for, the quality score average for that industry.
If you're in a space where you're running AdWords campaigns where there's a lot of shitty advertisers, in other words advertisers that don't know what they're doing and aren't optimizing their campaigns, your campaign's going to start off with a low quality score and that's only because that's like the mean or the median in the industry of the industry average, if that makes sense.
The only way to get your click through rate, or excuse me, your quality score up is to start improving your click through rate to get well above and beyond what the industry average is. Once you do that, and I don't know, that number various depending on every industry. For example if I can get a click through rate up to say like 30% in the tree service industry, my quality scores are going to be eight to 10 hands down every time.
If I keep my click through rate down around the 10 to 15%, which I believe is pretty standard for the industry, then my quality scores are going to be, they're going to range between five and seven. Once you get to seven and eight, eight and above, you really get much lower costs and you get the higher quality, the higher ad rank and all of that. I know that was kind of a long winded answer, but I wanted to explain. I haven't tested using the GO, excuse me, the Google short link as the landing page URL.
I don't think it would have an effect, but I haven't tested it. I just wanted to explain really what the quality score, the biggest influence on quality score is going to be click through rate.
Marco: All right, so can I just mention something that I picked up from what you just said and from what he's trying to say?
Bradley: Mm-hmm (affirmative).
Marco: If click through rate is a factor for quality score and you have a Google URL showing, that's…
Bradley: [inaudible 00:30:16] more clicks, is that what you're going to say?
Marco: Hey. Wouldn't it thereby increase your quality score? We actually show that inside our RYS Academy. Isn't that something?
Bradley: That's a really great idea and that's something that I wasn't even considering when I was answering this, but that's a good point Paul, if you have that GOO.GL short link it's going to be basically a Google URL. That might be deemed more trustworthy by the searcher or the visitor, right? It might end up generating a higher click through rate like Marco just said.
Test it, Paul. Test it and let me know. In fact I might even test that on a couple campaigns just to see. In which case I'll, I don't know where I'll share it. Ask me again at a later date, Paul. I just want to give a quick recommendation. This is not an affiliate link guys, but there is, this is a really cool site. I think it's, what's it say? Ten scores.
Okay, tenscores.com. Check this out. They've got this big pop-up here. Let me close this. I forget how to close this damn thing. Right there. Okay, so Ten Scores. This is a great service. It's like really cheap. It's like 25 bucks for 5,000 keywords or something like that. It's ridiculous. You can view plans and pricing here. Fifty thousand active keywords, up to five AdWords accounts fro $25 a month.
Guys, this is really cheap. Most of the AdWords optimization platforms are really expensive. This one is dirt cheap. I really like it because this is really what turned me on to … I finally started believing that click through rate was the biggest influencer of quality score once I started following the Ten Score blog. Then I ended up purchasing it and I've started using it for some of the AdWords accounts that I manage.
I started seeing actual, real results by just manipulating click through rate. I saw real improvements in quality score just by doing what this blog tells me to do and then I started using the service on some of my accounts. It absolutely is true. For a while there I just didn't believe that click through rate was the biggest influencer on quality score until like I said, and by the way there's a great blog on this site too. Read our blog. Right there.
The guy, his name's Christian I think, I guess the guy that owns this or whatever. It's a great blog. He's got some awesome, awesome articles in here about how to improve AdWords campaigns. I highly recommend that you guys, even if you don't purchase the product or whatever or subscribe to it just go through and start paying attention to these blog posts. Subscribe to the blog because he really has got some great stuff. Okay?
Marco: That's information from a paid webinar. I'm not sharing it here.
Bradley: Okay. There you go. Let's see. “Also what's your take on using exact geolocation keyword phrases that would otherwise cause over-optimization with regular SEOs?” Okay, same thing. Paul, we're going to have another webinar on Monday, right? Is that right?
Marco: Yes we are, but it doesn't involve IFrames. It's a followup.
Marco: He can ask questions at the end of the webinar. I might answer it.
Previous Business Shows Up When You Google Your Client’s New Business Address
Let's see, oh, “I just got a new client, just got a new location. Okay, client just got a new location. Wants me to build citations but when I Google the address the old business that occupied the spot shows up.” Okay, so what you're saying is there's still citations out there. Okay, I see what you're saying, James. All right, I'm going to share with you a link. It's semanticmastery.com/loganix. In fact let's just type it out.
This, guys, this is the service I use for any sort of … Any time I got a citation or NAP issues I always go to these guys for this because they hands down, if it's a US business it's the best service for this. It's the citation cleanup service. If you go to semanticmastery.com/loganix, L-O-G-A-N-I-X. It will take you over here and go to the services and it's the citation cleanup service right here.
It's 500 bucks for it, but it's totally worth it guys because they will do, at least in the US market they do hands down the best job I've ever come across and I've had to do this many, many times over my career. I've hired virtual assistants and trained them how to do this manually. None of it has ever been as good as what these guys do. They do it very efficiently.
Again, I highly recommend that you check out Loganix. Again, it's 500 bucks, but if you are dealing, when you're pitching a client or prospecting and you go give the pitch, you should already know this. You should already know that there's NAP issues if you've done your research and you should work the cost of something like this into your proposal. Plus we're markup, because you've got to manage it. If Loganix charges 500 bucks for this then I'd be charging the client every bit of 750 or 1,000 bucks for the same thing and that citation cleanup.
That's because you should be marking it up. You're going to be the one managing the project. Just so you know, this is absolutely the service that I use for that. That's the best way to get around it. Okay? James, because it's not something, trust me, that you want to do and like I said, I've even hired virtual assistants and trained them how to do it. They're still nowhere near as efficient as just having Loganix do it so it's worth the money. Okay?
That's the first thing I would do. I would hire them to clean that up by the way because they can go, what they'll do is they'll literally reach out to all the business directories that have the old business location in there or whatever, whatever the problem is and they will contact the business directories and manually and ask them to update the records.
They'll provide the proper data and then about 70% of the business directories will update based upon their outreach, okay? I'd clean up before you even start building new citations to the client site because otherwise you're just spinning your wheels. Building new citations when there's NAP issues isn't going to help. You need to clean up old incorrect NAP … Incongruent NAP data first. You've got to clean that up first or else you won't see any results.
I've got some post offices where I've got several different businesses in that exact same PO, or excuse me, post office. It hasn't caused any problems for me because it's a unique address. Just don't be cheap and try to get one box and use it for six businesses. Don't do that. PO boxes are cheap enough that you don't need to do that. You can get a separate box for every business, all right? That's what I do. I get a separate box for every business.
Ken says, “Where can I find a Google My Business URL?” Ken, there isn't one anymore. Well, you get the Google Plus URL. Remember, there's brand accounts and there's local accounts. You can get a Google Plus URL for those, but the Google My Business URL is the maps URL now. Go to Google Maps, search your business. You already know how to do this but for the benefit of everybody else, let me do it.
Go to Maps. Put your business name in. We're going to type in Semantic Mastery in Gainesville right there. This is our local, right here, this is our local listing. Then you just click the share URL. You can use the short URL, that's fine and it's a GOO.GL short URL right there with the maps in it. Okay? That's your Google My Business listing URL now.
Or you can use the Google Plus, but the Google Plus one doesn't, this is where you want to send, this is actually your Google My Business URL now is the Maps URL because all of the data and everything is right here. Reviews, everything is all here. It's now longer a Google Plus URL. That is I guess in the back end they're connected somehow. In the basement of the Google building they're connected somewhere, but it's the Maps URL now is the GMB listing, okay?
Content ‘Curated’ And Hosted On Another Website: A Legit SEO Practice?
All right, the only thing, and I'd love to get some comments from my partners on this as well, but the only thing I can see of any value of doing that would be for the backlinks if they're properly citing the source. In other words if this website that “curates” in air quotes, the curate content and all they're doing is republishing your articles, if they're attributing, giving proper attributions, so they're citing your website as the original source and then giving you a backlink I could see that possibly having some value.
You have to check though, the domain metrics, the relevancy, all of that, but that's the only thing that I could see. The only benefit that I could see, in fact the fact that they're just taking your article and spinning it a little bit and then republishing it is in my opinion would throw up a red flag. I would avoid doing it altogether. What do you guys think?
Hernan: Yeah. Well, unless they are writing the domain, unless you correctly stated, unless they are citing the source, leaving a live backlink, even if it's not a live backlink, even if it is … domain.com, that counts as a citation as well, you know? Because Google will actually input that domain even if it's not linked. It doesn't carry the same amount of [inaudible 00:42:07] and you need to be constantly surrounded by authority content and sorry, on an authority context if you would.
For example doctors or scientists, that they do not have a website, et cetera, et cetera, but they are, their names are being put on paper, et cetera, et cetera. For example on Google Scholar, those guys, those names become influencers at some point and the same happened, that's the internet of things. That's why we are called Semantic Mastery because when you start having your domain, even if it's not linked, but surrounded by other authority domains, you start rubbing some of that authority as well.
Even, again, if it's not linked. If it's linked, way better. That has to be natural and that has to be mass, done in a massive way if you would for it to get any insights or any … To noticeably affect your rankings if you would. I don't think I would do that. If anything I would just try to curate the content as Bradley was saying, but in a more curated way. Not only changing the verbs, the past tense. That doesn't cut it. Yeah, go ahead.
Bradley: I just want to jump in real quick guys, because remember, when you curtate content you don't change the content from the source that you're curating. You don't change it because then you're not curating. Then you're spinning and that's bad. That's a no no. I don't use spun shit to link to anything, any sort of money site, right?
When curating, guys, you're supposed to grab a piece of content and not alter it in any way. If you alter it now you're actually plagiarizing right, because you're changing content and rewording it and treating it as if it's your own. If you're citing the source and it's different then that's not the same either, right? You shouldn't be altering the content at all if you're curating. If these guys are just spinning your content and republishing, to me it seems like they're just stealing your damn content.
Marco: Not only that, canonical points to their domain, not his. It's just totally grabbing what he produced, as you said. It's spun content. The metrics are great, so unless he's getting a link, but what I'm seeing is the inter-linking and everything is to their own … They do a great job of inter-linking, but if they're linking out to you and … The one thing that they're really good at is picking out spun content. This can get you in a lot of trouble, especially since the canonical is pointing to their page and not yours.
Bradley: I agree.
Marco: Again, it should be your original piece that you wrote posted on their website saying this article originally appeared, dah, dah, dah, dah, dah, and that tales care of everything with the canonical going over to your website. That's the way that it should be properly done. If not then the only ones that are benefiting from this …
Bradley: Is them.
Marco: … is them. They're making it look like your article isn't the original article and that you actually spun because they have actually more trust and authority than you do.
Bradley: Yeah. Without doing more research, Ryan, on it myself I would suggest against it. You're going to get contacted guys by promising, things that sound promising all the time now that you guys are, if you're in the digital marketing space it's going to happen. You're going to get contacted. We get contacted all the time, Semantic Mastery does, about like with all kinds of just scammy shit that sounds promising, but when you do some real investigation you find out that it's all, most of it is bullshit, right?
Because they contact, guys, they do this. It's a numbers game, right? They blast blanket out these sorts of sales messages and in experienced people that don't know any better will think oh man, this sounds awesome. They'll do it. Well guess who? There's only one entity that benefits from that and that's the company that solicited for the salespeople to do that. Right? Does that make sense? Most people aren't going to benefit from that because a lot of the times, like what Marco just looked at the site and he's looking at the canonicals and internal linking. They're benefiting, but I don't see how Ryan, your site is benefiting at all.
That's what I'm saying, we turn down those kinds of offers all the time. Yeah, I used to actually look at a lot of them but then I realized that 99% of them are just bullshit offers that aren't going to benefit us in any way and unsuspecting people will think oh man, that sounds awesome and then they'll do it. All they end up doing is promoting or improving the other company's assets and reducing their own. Okay? I recommend against it, but without any further research I can't speak exactly to it, but I don't think I would do that.
Power Up A PBN By Using FCS To Send Social Traffic Or Links
What I mean by that is sending traffic would absolutely help. Cue up Crowd Search, right? Adam, that's a cue for you. Grab the Crowd Source link guys because that absolutely works. I've been talking about sending social traffic using Crowd Search through sending traffic through social properties as well as like PBN links and all of that kind of stuff for a year and a half or two years now because I've been using it that way for, that's primarily how I use it. I use it for navigational searches which are brand searches because that helps to improve site weight and increases the authority of the site, the brand authority, okay?
I also do a lot of referral traffic, referral traffic through social media sites, through citations, through press releases and through PBNs. Or other external links is what I'm saying. They don't have to be PBNs. For example if you have a guest post somewhere, you can send click through spam traffic to the guest post and then have them click the link over to your site. It's within the content of the guest post.
Here's the key guys, especially if you have access to the properties, if you control the properties that you're sending the social traffic through to ultimately land on your money site, if you have analytics on your site it's going to be picked up as referral traffic anyways, but if you don't have analytics on your site, use a GOO.GL short link. Because then you're allowing Google, you're injecting analytics into that link. GOO.GL short links do that.
That way you can basically force Google to recognize that you're getting referral traffic from citations or social media properties or whatever, press releases, anything. You can essentially inject analytics right into the link itself. Again, I know Adam is telling me five minutes. Again, I wouldn't recommend just sending fake social links. Social links and social signals are different. Social links, that will help a little bit, but social signals, they really don't … Like spam social signals, I don't see them as having any value anymore whatsoever other than to just give the appearance of social proof for visitors, but that's not an SEO thing. That's a human thing, right? As far as traffic, traffic absolutely will help, so you can do that. You can use Crowd Search, that will automate it for you.
Marco: Yup. For Google to pay attention a link needs three things right? It needs activity. It needs activity on the link, relevancy of the link and the trust and authority of the link. If you're manipulating those three it better be done right or you're in trouble. Just to keep in short.
Linking Videos Of Different Companies Under One Main Silo
That's a good question. I'd have to think about that one, Tom. Honestly I probably wouldn't. I don't know. It depends on the silo itself. What type of relevancy I'm trying to push where if that makes sense. I don't know know that I would do it with separate companies because I typically keep my playlist silos separated by company for the most part. I have a few old directory sites that I still manage that have more that aren't necessarily structured that way, but I've seen better results.
Because I try to compartmentalize. From an SEO standpoint there probably is some benefit to that, Tom. What I'm always worried about is a visitor coming. Let's say you have company A and company B. Company A you've got their video ranked and company B, maybe you have their video ranked too. They're sharing, they're both linking to each other in the descriptions in the playlist. They're both in the same playlist and they both link to each other.
Then I don't want a customer viewing the video, so a lead, a lead viewing the video and the clicking the link to a competitor. Even if the competitor's in a different city which means they wouldn't provide services, it's just a distraction for that. I like to try to separate that stuff, but from an SEO standpoint yeah, there probably is some benefit to that, but I don't like commingling client accounts that way, if that makes sense. I'd have to think about that one a little bit further, Tom to give you a real definitive answer. I just can give you my preference and that would be to not do it.
From an SEO standpoint I can see some benefit. Tom says, “I know it's technically what makes a silo, but I wonder if clients would frown upon it.” Yeah, that's funny. I didn't even see that part till just now. That's exactly why I wouldn't do it. Again guys, SEO, you want to strike a balance between doing things for SEO and doing things to keep your clients happy and humans happy, right? I try to always strike that balance. When in doubt, err of the side of humans, not machines, if that makes sense.
Images In PBN Having A Link Back To Main Site As An Additional Linking Opportunity
Because I would be using image links and then I would use the anchor text essentially is the alt text of the image. I wouldn't spam them, but it just would give a nice variety. You absolutely can do that as another linking opportunity. Just remember guys, alt text is supposed to be, and I've been doing this for years now, but alt text is supposed to be like I know for SEO purposes we stuff keywords in there and that kind of stuff. Alt text was originally generated for people that were visually impaired.
They can't see very well and there's programs that will read webpages aloud so they're audible, right? Alt text is a way for those type of programs to describe the image, what the image is. I always try to optimize my images with a descriptive phrase of what the image is about. Of course I try to work a keyword in there, but I try to make that alt text as descriptive of the image as possible. I've found that that has abetter SEO effect because it doesn't trigger over-optimization. It's more natural based upon what it was originally intended for, if that makes sense. Okay? You guys have any comment on that before we wrap up?
Marco: Not me.
Bradley: Okay, perfect. All right, well sorry we ran out of time, but it is what it is.
Adam: It's all good. I think that was a good one. I just want to remind everybody, if you're new keep coming to the Hump Day Hangouts. If you're not new keep coming to the Hump Day Hangouts. If you haven't yet, by all means check out Syndication Academy. I'll pop the link back on there. We want you guys to check it out. I think it's fantastic starting place. We've been getting good feedback from people, but we weren't doing our part and letting enough people knowing about it so we want to fix that.
Hernan: Sounds good.
Bradley: Cool. All right everybody, no additional webinars today, so we'll see everybody when? Tomorrow for the RYS webinar, right?
Hernan: Yeah. Yup.
Bradley: All right, you all be there.
Marco: I'll be there.
Bradley: All right. Okay. Bye guys. Everyone have a good night.
Please go into some depth on video syndication pbns. Themes..domain name choices…hosting options.. Any maintnence involved. I need to set some up. I want to purchase some domains off of serpspace. Any insight would be appreciated
During Episode 61 of Hump Day Hangout, one participant was asking about linking a money site to PBNs with syndicated content in IFTTT network.
The exact question was:
Hey bradley, I'm going to start setting up ifttt properties for my pbns and I was wondering if it's safe for the pbns to syndicate full posts as long as you are careful with you money site anchor text? I'm more concerned with if it's safe for the money site to be linked to from multiple pbn ifttt networks?