Can Personas be Used in Giving Business Reviews?

By April

YouTube video

During episode 72 of our weekly Hump Day Hangouts, one viewer asked about the use of persona accounts for publishing online reviews for businesses.

The exact question was:

Hi Guys
My question is about the personas in our networks.
Can we use our personas to give reviews to our clients businesses? (citations, map pack, etc.)
Thanks and keep up the good work

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