Do You Need an Actual Physical Address for a National Brand?

By April

In the 74th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if it is important to use an actual address when optimizing a national brand at Google My Business page.

The exact question was:

I have a products review site – so it is a national brand, not local. Is an actual address needed or recommended to set up a national brand Google My Business page and additional citations? I could get a PO box street address locally for this if needed or recommended. Thanks.?

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