Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258

By April

Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: So that means we're live now actually. We're going live here. Okay, so Hey guys, this is Bradley Benner with Semantic Mastery. So let's see what we're trying to get a live Hump Day hangouts going here.

Hernan: So get your camera.

Bradley: Activate the camera. Yeah. Sweet. And then looking at you. So bear with us. We're trying to see the pin, I think.

Adam: Okay, yeah. So we're going to try this, everybody. Welcome to the episode at 258 Semantic Mastery is in Denver. Hey, I just wanted to say hello. Now that we've actually got this up and going and we're going to do our usual thing real quick. If you're joining us for the first time, I might be a little confused because clearly we are we're still trying to figure out how to work computers. We didn't get Marco and you can join on hard work on the technical side, back in. But while he's doing that, I'm gonna go down and say hello to everybody real quick starting on my right here with Chris. How are you doing?

Chris: I'm doing good.

Adam: And normally I would ask you what the weather's like. Stupid so it nice. Yeah, it's about 70-75 pretty nice. I'm Adam. And next to me, of course, is Bradley Benner.

Bradley: Hi. And last but not least went on over there who's being goofy

Hernan: Hey everybody

Adam: Oh, man looks like Marco is coming on so as soon as he unmutes himself Marco if you want to say hi and you're in here say hello to everybody

Marco: I don't want to say hello in any thinking body man. I'm just playing What's up everybody? Good to be here. It's good to be here. Hump Day Hangout. I'm going to join you guys. Oh, yeah. My ready.

Bradley: Alright, cool. So do we have any announcements or like are we going to do normal announcements are we gonna go through it?

Adam: You know, we just for those of you who know or don't know, obviously we just got done with POFU Live event here in Denver. Get to meet up with returning people as well as some new people which is amazing. Sharing stuff in small groups there's a lot of fun just had a blast and then of course carrying that on meeting up outside whether it's for lunch whether we did some evening events that were a lot of fun and you know we wanted to give people cuz we were hearing from people you know I missed it this year, you know, I couldn't make it things got mixed up, that's fine. But we want to give you a special offer to get in now and I'll put that on the page. If you want to grab a VIP ticket, you can grab that now it's going to be up for a limited period of time and you can save a bundle on that and come join us next year so if you you know you're one of those people are saying hey, I will be there next year I want to be then this is the time to do that.

This Stuff Works
Nice you guys got the figured out over here. Yeah, I don't think so. So no worries and other than that, I want to say for the people watching today maybe for the first time you are in the right place for watching us you can check out the replays of course on YouTube on Semantic Mastery channel just hit subscribe stay up to date with those. If you ever have any digital marketing questions just come semanticmastery.com/hdquestions, ask us. Of course if you're live you can get a little bit more out of it by clarifying or giving us some feedback. But you know, we understand you can always make it live so you can just ask your questions, check out the replay. And then the next step for you would be the Battle Plan if you want repeatable processes for your SEO and digital marketing, and check it out at battleplan.semanticmastery.com and for everyone else, who wants to take things up a few notches, you know, you want to be around the people who are doing what you're doing, which is trying to either grow your agency grow your business, then you need to be in the mastermind. And you can find out more about that at mastermind.semanticmastery.com. Right on cool. And last but not least, because we got several questions about it this week, but if you need done for you services, which should be everyone whether you're doing it for yourself, or you're doing it for client projects, go to MGYB.co. All right stuff syndication networks are West drive, stacks, press releases, links, embeds, and a lot more coming. So head over there and get that stuff done. And as far as announcements on my end, that's about it. Marco Are you guys we got anything else we need to touch base on

Good no good. Yeah, we got a lot of questions so let's go into that standby cuz I gotta try to find it.

Okay, so it looks like the first one is from Mike he says thanks for the great information I want to try to get back to you by mentioned that you have a good intro video but it has very high volume compared the video volume level hope it's okay to say it. Thanks. That's a good thing. Can you make a note of that too? Yeah, view that is you're gonna try to edit our processes if that's the case. So thank you for that, Mike. We do appreciate that.

URL Structure For Siloed Website

Next is a question. He says. What about strip the category base from category slug so it looks like a page site.com. Katie's asking obviously about the URL structure for a siloed website. Because I'm Yeah, yes, he's asking if he can use the restricted category slash post name out of the permalink structure for silo and absolutely you can just using post name premier link structure, it's fine. It's called a virtual silo works just as well as a regular siloed would Sorry, just bug does it in the face.

What Are Your Thoughts On Having A Syndicated Branded Network Using High Quality Spun Articles?

The next is vitality says hello Hope everyone is doing great. What are your thoughts on syndication network versus syndication network on the branding network using high quality spun articles readable that can this bring more SEO benefit? I mean, I know you don't need to I would on your primary tier one branded network, you're just going to be republishing content from your blog anyways, if that's what you mean publishing spun articles to your blog, I would recommend now and recommend that instead, you would use curated content, it's better content and creates co citation. And you don't have to be a subject matter expert. You can just find other good content out there that you can grab snippets from and share we've got a product called content kingpin, which shows you exactly how to do that. That's what I recommend is just going to read better it's going to be more valuable. Produce more benefit than spun crappy articles would be if yes, what you mean. Marco, do you want to comment on that?

This Stuff Works
Marco: That's exactly what I told him in the Facebook group, I just wanted him to come here. So that we could get go a little bit more in depth. And just to make sure that we hammered that home right that you're doing, you're way better off with curated content, citing sources and all of that versus just a crappy spun article that nobody knows what the hell is saying. One of the things that's important here is that as your tier one brand, and you want it to look good, and if someone happens to come along to your tier one brand and you want that person possibly converting or getting into your funnel so that they end up on the website, and they end up in your sales funnel. And so what do you want that person to see in your tier one branded? Which is your brand amplified? Do you want them to see a crappy spun article that makes absolutely no sense or do you want to curate something that convert that person into a website visitor and perhaps a client or a customer. That's the question that you need to ask.

What Are The Best Techniques To Let Google Recognize Entities?

Right on. So the next one is from Steve. He says, Hey SM team, what are the best techniques for getting Google to recognize entities? For those doing GMB or Google My Business? Google readily creates knowledge panels or me, or excuse me, MREIDs. But what about those working with the web properties? People products, etc? What can we do beyond schema and Id pages and the G stack? Getting a Wikipedia entry clearly works, but it's very difficult for most gyms, taxis probably wouldn't married a Wikipedia page, but it does, but gets in MREID through GMB. So, how do we level up the field for non GMB entities? Well, that sounds like a perfect question for Marco, I quickly would say that, you know, creating all of the syndication network and drive stack and all of that SEO shield including the ID page, all of it together is going to help having the structured data using sameas attributes is going to help. But there are other things that you can do, for example, have a paid account of some sort that helps to validate the entity as well. Meaning like pay Google for something AdWords campaigns, or, you know, Google Ads campaigns or for extra drive storage, all of the above, a G Suite account, something like that. But Marco, what else can you add to that?

Marco: Now, you just went over exactly what he supposed to do. If you can't go in and get a verified GMB, which has a completed was not the complete entity in Google, because you can add social media and all these other things. Then what you need to do is you go in and you verify it another way and the best way that I know is getting that credit card on file, whether it's a company credit card, a personal credit card, where you're directly related to the company. What that's going to do is it turns you into into Google's customer, right other than a mage, and elite, and someone who is just abusing services, rather than payment, it gets that credit card on file. And what happens is, you know, yeah, you can have fake credit cards or whatever. But but that belongs to someone, it's a thing. Then, on the web, it's it's in their database. It belongs to a person, but it belongs to a company. So you just went a long way towards validating the fact that you're real. You're not just another mooch, another leech, then you do everything else that we recommend. Absolutely. The schema, the @ID amplify it through the drive stack plus Gsite, press releases, I mean, companies do that on a regular basis, they announced their news, and then link building to all of those to just help to solidify everything. That's what's going to get you when you can't get a GMB and Google understands that then there's other way, getting into all of the different data aggregates.

Bradley: crunchbase would also be a good one.

Marco: crunchbase is perfect, but I was going to also say wiki data because Google is drawing directly from wiki data, you say that Wikipedia isn't feasible, or sometimes it would merit. But your company wouldn't merit a Wikipedia entry, a Wikipedia page, about the company and about everything that it does. So you pay someone to get you on Wikipedia, you pay someone to get your Wiki data. I just as interesting as I just posted to my partners this morning, about getting into Wikipedia, wiki data, for Semantic Mastery, because I know a guy that does it and his prices are really, really good. So that's absolutely you get everywhere. That RankBrain goes to aggregate data about your entity about your thing, and make sure that it's consistent throughout citations. I can't remember if you mentioned citations, but that's a perfect way. citations are a really good way. It doesn't have to be just for local. It can just be your company. Right?

Can You Share Some Basic Guidelines For Link Building?

Right on next one is Mike. Mike says hello everyone. Can you please share some basic guidelines about backlinks specifically about the text when doing backlinks? When to use exact match keywords for anchor text link or my brand anchor text when writing a small post or short reply on forums, what information you suggest to include in the text and what links? Okay, there's a lot of questions squeezed into this one, Mike.

So on a kind of a broad level. Personally, I don't really sweat backlink ratios as far as anchor text ratio is like I used two years ago because I mainly just do everything through naked URLs and like any other any real backlinks that are going to be built are going to be built by my team and MGYB by Dadea. And he knows what to do. You just provide them with your seat set of keywords and he creates all the ratios to where I don't really bother with it because I don't really build my links outside of what we have him do.

But really, I use mainly when I'm doing like press releases, for example, because I do publish a lot of press releases, it's almost 90%, just naked URLs, do brand anchors, and very rarely actually use any keyword anchor text, because it's not really now off page, I mean, on page, that's a different story. So, you know, you want to have, if you have content silos on page, you want to make sure that you're linking through the content, you know, to daisy chain things together using variations of keywords that belong in that specific silo, but not always the same page because or, excuse me, the same keyword anchor. But as far as, you know, link building or blogging even in by the way, when you do that, if you're syndicating content to a network, it's going to make sure that you're not always hammering and getting External links from even your syndication network, your branded network, always pointing back with the same anchor text. That's why you want to do that.

This Stuff Works
But once again, you also have all those keywords that we add the same type of keywords that we would add to a drive stack build would be the ones that we would add to the link building campaign. And it's a way to just continue to push relevancy in at different tiers. There's different sets of rules as to what you can do as far as anchor text ratios, right. So again, I just hand that over to Dadea and he handles all of it. You want to add to that? Anybody?

Adam: Not to that, but to the next part, so

Marco: Okay, yeah, yeah, that first part generic naked, and brand anchors, right? Yeah. Because what we want to do is what we want to create link diversity. Once you have that, then it's a lot more powerful when you hit it with that with that with whatever anchor text it is that the broad right and then you can go really eating hone in on the exact match, because your your link diversity is going to withstand some exact match anchors. If you don't do that, though, if you don't get those generic naked brand anchors and whatever you can in there, then what's going to happen is you're going to get it totally unnatural over optimization problems. And if you if you raise enough red flags that way, it could cause a manual which is when you get into all kinds of problems.

Bradley: Yeah, you're gonna do it,

Adam: the tech you were writing a small post or a short reply in the forums, what information do you suggest including the text and what links? For me, I mean, I start out by saying that, you know, it's, it's too vague, but if you're just doing this, I look at this as you probably want to look at it more from Hey, what information makes sense and if you're doing this for an actual strategy, that you're putting information out there, that increases the likelihood that your post is going to get traffic which I understand sounds kind of goofy, but for a forum that it's it's well received, right? And basically, I'm saying quality you know, don't just say I've got to include x y&z you know, if you're going in here and doing this for a long term strategy, I would say make sure you're putting out quality information.

Bradley: Not only that, but if you really want to know how to test what type of a text and link to use as your best link for a forum signature tested in AdWords like search, you know what I'm saying? Because if you can get your headline, and you know your brief description and and the link and the offer to convert on through AdWords, and that's what you put in your forum signature, and you'll probably have a lot more likelihood of it doing well. I mean, it's, it's because you could test it quicker as my point other than trying to have some signature line that really isn't very compelling, it doesn't convert very well. And you have to wait for weeks or months to get any results to determine that, right? Because you've done a lot of posts, you can really kind of hone that in very quickly using AdWords or Google ads, and then add those to your forum signatures, if that makes sense.

Okay, anything else? Is it better to link to most of the times the homepage or a specific service product page? hope it's not too complex of a question was a lot of questions you squeeze in there. I think it depends on what your call to action is within the content that you're using for the link building. Right. I think it makes sense to link to the homepage at times, but also to more specific.

You also, you know, more specific product and or service pages. However, you also got to keep in mind, like, what is the purpose of the content that you're doing and the overall strategy for that campaign? Because if you're trying to push, you know, specific, a specific keyword like for particular siloed, for example, you can hit any one of the pieces of content within that silo, which you would call a deep link, because it's not going to matter if you have the dawn page structured correct, which is what we talked about a lot in the mastermind, then anywhere that you're going to hit that particular silo with, you know, inbound link, equity, it's going to benefit the entire siloed. Right, so you wouldn't want to comment on that anybody good or no? I would just say, Well, no, sorry. No, as a general strategy, he should be probably looking at distributing backlinks through his inner period.

Adam: But yeah, beyond that, like Bradley said, it just depends on again, what you're, what you're referencing, or what exactly you're doing, but you definitely want to distribution

This Stuff Works
Bradley: Yeah, yeah, I mean, in other words, you don't want to just always hammer one or the other. Does that make sense? You want you do want to split it up and spread it out. Crazy be we can have it.

Marco: Well, what matters here is how the website is set up, right? Right setting up the whole the homepage to convert, or are you setting up a category right pages as categories or categories as pages where you're looking to push your silo through your supporting poles, and then that top market level category is going to be what you're trying to rank because that's where you want people to convert, actually, you want people to convert all along the way. But just to be sure on the question, if your link building to an inner page, right, then you make sure that you have it set up so that you're pushing that top market level category up, because that's what's going to bring all of the other keywords with it. It doesn't make sense to only link build to the homepage, if what you're trying to rank results somewhere on an inner page in the category or in a post, or maybe it's a lander, within the website, it all has to do with how everything is set up, how your website is set up. Should be how you direct your link building.

Bradley: Awesome. Thanks, man.

Adam: Sorry, real quick. I've got to bring this up now. So Wayne has a question for you. It's the most recent one. But says Bradley, Your voice sounds very different today. Is this part of the new makeover for Hump Day hangouts to make it more sexy? Okay, thanks, Wayne. I'm not really sure how to answer that one. Yeah, let's take a compliment. Yeah, just couldn't we have to read that? Alright,

How Long Before You Can See The Results Of Battle Plan 3.0?

so next one is I have been following the Battle Plan 3.0 for a GMB asset. It's been about two weeks since I followed steps one and two of the plan. How long before I find out the results? I don't know if I'm facing stiff competition or middle of the road competition. How long do I have to wait before I hit it again? I did. I didn't want to read set the G algorithm Thanks. Okay, um, put all the pieces together. You know, that's what we talked about, if you use the Battle Plan, it's not a, if you just do 25% of the work, you won't get 25% of the results, if that makes sense, because you put all the pieces together and it has a more like a, an exponential effect, if you will. So it will work a lot better if you put all of the components together to create that entity loop or that SEO shield, whatever you want to call it. So if one and two if you put one in two pieces together or completed steps one and two, and you know, you know, complete the next steps to and I wouldn't stop until all that entire asset creation. You know that SEO shield is really put together. So we're going to be talking a lot more about that in the coming weeks for some of the stuff that we've got coming up. But Marco, do you want to add to that? I think he's muted.

Marco: Sorry. I do want to talk about this a little bit? Because something about this really stands out to me. And I don't want to pick on him, because I see that he's just beginning. It's following the Battle Plan. He's in step two. But dude, how can you not know your competition? If you're just starting out? Like sometimes when you get to the point where you know how much power you can push, when you know exactly what you're doing, then the competition doesn't matter. It's just a matter of what you're going to do to take the competition down. You're at the start so you have to do thorough competition analysis to know exactly how much power it is that you're going to need to push. Because a lot of this, you might do too much, and it might not be necessary, or you may be doing too little and more might be necessary. So I mean, you have to know what are people paying for AdWords in this niche? Google ads, how much are they paying? are they paying for Facebook ads, YouTube ads, other ads? How many competing pages does it have? Is it in the 2000s? Is it in the millions but singles is it in the 10s of millions is that in the hundreds of millions? Once you have all of that together, you'll know exactly how tough and how stiff the competition is and then you'll know exactly what to do. But the plan is still the same right syndication network, drive stack plus Gsite, press releases link building, and then embed runs and link building. And then you you do all of that before you start analyzing the data and seeing where your project has landed in rank. Because you'll see that different keywords rank differently, different niches rank differently. So you have to know whether you need to isolate one of your market level keywords one of your top keywords that may be stuck second, third page, you may have to isolate that and hit that individually. Once you've done everything.

This Stuff Works
So without completing everything part one of the plan, as Bradley said, finish everything first. Once you do that link building one which it which is which is the final piece, you let it sit 21 days, four weeks, and then you come back and analyze the data and see what it is that you have to do. But guys starting out, when you're starting in this, it's a must for you to be able to analyze the competition and understand what it is that you're up against. Because whether it's you investing your money, or whether you're investing your clients' money you have what you're going to spend your money on, and how much of it.

Adam: Yeah, and I'm not going to be able to get the quote right, Marco, maybe you can help me but this reminds me of what you said, might have been during your talk of POFU Live, but basically like Sun Tzu and the art of war and saying you want to come to the battle knowing you're already going to win and you can't do that. If you don't know what your competition is.

Marco: You have to know that you're going to win the war before you fight the first battle. I'm paraphrasing because I can't remember the exact quote of him but but it's along those lines. How can you know whether you going into you know, you can't go blind into battle I might a bow and arrow and I'm going up against how it's all right. I'm going up against a nuclear missile that well I'm not going to do very very well. So once once you lay it all out, and you're absolutely right, it is war. And you understand your enemy your competition is your enemy always. And you know exactly what it is that you have to do to take down your enemy Well, you you win the war and you haven't done and think about it all you've done is study the enemy. It was I love Sun Tzu and thank you. That's awesome.

Is It Possible To Target National Keywords By Using Verified GMBs?

Alright, so the next one says Is it possible to target national keywords by using verified GMBs? So are gonna hand that one over to you because I know you talked about different strategies for that kind of stuff. He's got an example a follow up question next. So again, is it possible to target national keywords by using verified GMB? For example, a long tail keyword like how to lose weight?

Marco: This isn't totally an independent, it depends question. Yeah, what is it that you're that you're trying to do because one thing is local. And what you're targeting is the proximity factor and then overriding the proximity factor so that you can get into outlying areas and target those. You can totally do that. You can totally extend the centroid and somebody was just somebody who guys who was in our local GMB Pro just came out with extending the centroid in in his own training his own original train, and I'm not going there. I'm just saying what the fuck man? But yes, you can extend the century and there are different ways that we can for extending the century, so you can totally do it, you're going to need a whole lot of GMBs.

Because in a place like like New York City, Chicago, LA, you're going to need to push a lot of power inside inside just I'm going to get one GMB do a whole bunch of pose, and then that's going to get me where I need to go. It Again, it depends on the competition. Now, if it's a national keyword, like cosmetic manufacturer, and there's no location, like you don't need to use location, there's nothing location based. Why would you target it with a GMB? Other than to create like a national headquarters for the brand, but that would be branding. That wouldn't be so so this is this question is kind of confusing. Yes. I don't know about you guys. Because because they were talking about two different things here. And maybe what what you what you're trying but what you're thinking is you want to become the knowledge panel for the keywords. Well, that's brand plus keyword association. And I think Fabian is in RYS Academy Reloaded and we teach that all day long we we should we show how to do that? I mean, we've been doing it for a while will be going in five years and mates and says Bradley ranked is Virginia SEO, SEO Virginia? So yes, it can be done. It depends on what you're trying to do.

This Stuff Works
All right, but I'll take you to the next question lockout Marco, you guys. It's like back and forth. Is it? Yeah, so I totally said what I meant if or is maybe hosting original content on the money site, but on the branding network, instead of syndicating content, hosting high quality spun versions of posts from money site. Best regards? No, I mean, there's no reason to. That's what I'm saying. Like if it's your branding, network, your branded network, then there's no reason that you would need do post spunversions of your money site post because I've just republished the money site posts again, I don't recommend using spun content as any on page or any first tier link building stuff, because it's just not a good idea to do that now it's even if it's high quality spun stuff, which I guess you can still get away with that if it's done very, very well. Okay, cool.

Will An Existing (Non-Semantic Mastery) GSite And Drive Stack Interfere With The Ones Being Built By MGYB?

Next one, Katie says Hey guys, I was talking to a dentist about his SEO he told me his son was doing it but he was getting nowhere I spoke to the son and he told me he bought some gigs on Fiverr for Google sites and drive files I told the dentist you get what you pay for. And then I may be able to help do it properly. Can I go to MGYB and by G site and drive stack for this one or is it too late? Well, the current g sites are drive stack his son setup interfere with the one MGYB would build. I don't think the sun will let me delete all of the work he has done. Thanks.

Well, I'll let Marco also answer on this one but I would absolutely get a new drive stack and G site that is built correctly. Which will likely the other one because the other one was not put together properly. So it's not really pushing any relevancy or entity validation, if that makes sense. So once it's done right, that would be the one that would come be associated with your entity because it will be done correctly. But Marco, what would you say was is it critical that the other one would be removed or deleted?

Marco: No it won't matter and as a matter of fact what what you could do is add those satellites to push into the new drive stack was decide that we're going to create for for you which is done right, then you can link building to all of those which is only going to help I mean, it's not gonna hurt. Absolutely not. But you what you do need is that is that friend that drive stack empty site created my way, not somebody else's way. Because they always skip corners. They never do the work that they're supposed to think about. And I've said this before, it takes between six and eight hours for a train building. Jessen, by the way that the original RYS to do one and do it properly. Someone was going to charge you, maybe, I don't know, 50 bucks. And they're going to spend six hours, maybe eight hours building and drive stack? No, no, it's not gonna happen. The money just isn't there, right for five bucks. 10 bucks, 15 bucks. We charge what we charge for a reason. You and you're absolutely right that and when I saw this, I couldn't believe it you do get what you pay for. And if you go to Fiverr sometimes you've got some really good gigs in there that do a specific thing. But when you're talking about pushing power, the Rank Your Shit Academy Reloaded me. There's only one way to do it. You go with the original.

I agree. Yeah, this one I would probably be careful if I was in this position, because now I'm thinking okay, there's someone else in there. So this to me goes back to managing client expectations and saying, Well, now there's a son who's got, you know, backend access to everything. So you might want to be managing to him. The son's involved and he's screwing around with stuff on that I don't know about then, you know, I can't be held responsible for some of this stuff. Yeah. working against our goals, so I'd be careful with it.

Okay, moving on the next one. See, I'm trying to find a guy stand by me. I think Jordan had a good one. He said mastermind plus sub mastermind group equals the cat's meow. I totally agree with that. It's not a question but I like it.

Do You Work With Third Party Syndication Networks And Stacks That Are Not Setup Correctly?

Okay, so the next question I see is I have questions about your done for you service syndication and stacks. I've had other vendors create those before but don't think they were set up correctly. I see a theme here any any any problem with having you do them again? No, actually, that's the best thing to do is just come on, come get it done correctly. And then you can analyze the ones that we've built for you versus the ones that you got from other vendors and, you know, figure out what was done wrong and apply it to the old ones. Yeah, yeah.

This Stuff Works
That idea. So yeah, that's what I would do, because that's what a lot of people, I mean, see that I go by RYS Academy. And that way you can go through the training and then you can understand what was done and then go fix the ones but again, your time is best spent on just purchasing them and letting somebody else do all that manual work, right.

Do You Create One Google Stack For Each Service Offering URL?

So the next one is Nathan says, when you build these stacks for people I know you ask them for the main keyword However, what if they offer multiple services? Do you create one g stack for each URL? For example, the company that offered HVAC and plumbing services do you create a stack for each URL or service offering a company slash and he went through several examples now, I mean, you can but another way to do it is to have a brand stack created, which is what we do. We recommend for whatever your primary keyword is or keywords, top level keywords, and then from there, once you get it back, and at some point, we're going to provide this as an additional service, but once you get the branded drive stack back, you can go in and clone the folders that are contained in the the primary drive stack folder, and then re optimize that it does require some manual work, but for each one of your silos or product services or categories on your site, so that way, you're mirroring your internal files from the drive stack inside of a branded and overall branded Drive folder. So again, you're just building that relevancy, you're going to mirror the same type of site structure that you have on your website into your drive stack. It does require some manual work. But the most important thing is to have that branded drive stack with the top-level keywords associated with that brand. So that makes sense. And Marco, do you want to come in on that?

Marco: No, that's what I would have said. No, we're not going to create both. If you submit HVAC, and if you submit plumbing, and you, you asked us to do keyword research, we're going to give you everything that's related to that. If nothing you have to do your own keyword research and submit the keywords that you want related to your brand which as Bradley said, we asked for about 50 and go for top keywords. Don't go for the long tails, the long tails you're going to get as you build it out as you build your supporting post and as you build your inner pages and you mirror your G site is up your money site on on the G site. But Bradley just so you guys know and I just got the news yesterday we're testing the drive stack and G site as we speak. It's coming right it's gonna make it a lot easier. And right now like if he wants to make it easier on himself and clone, the drive stacks, then what he can do is he can make a donation to my charity and then right to Christie for the webinars right through charity webinars for last year and the scripts, and I'll put the link to the donation. That's awesome. Thank you.

And I'm not seeing any other questions you guys see any more? No will give people a minute here and I know that there's a little bit of a delay here. There's not much delay through zoom though.

So um, I did see a question in YouTube here. I said we're in Colorado, we're still in Denver, Colorado. Yeah, we're a very short period. So what is the URL if people want to get the early bird discount for next year POFU Live go to pofulive.com/2022. I'm pulling up to make sure I'm not lying, pofulive.com/2020 and make sure you use the coupon code 2020 or 2020 action taker. Yeah. That's going to be the lowest price ever. Oh, yeah. It definitely was a good event. I thought it was really good. Well, actually, let's touch on that.

This Stuff Works
Real quick we got a few minutes we can wait for some questions here I want to share with people so we had Kathryn Jones. So if you haven't seen her you can probably get search for CF design school Semantic Mastery, check out a webinar we had with her, she dropped some good knowledge for everybody. Especially a lot of the people, they're growing their agencies growing their consulting and you know, she taught them and us about funnel design but not just you know, hey, me do this to make your funnel look pretty. But you know, it's about converting, not being pretty. And then how you can do this and how in a short period of time, you can create these things that you know, you can really crush it in terms of selling to clients or adding it onto your agency. So that was pretty cool. I don't guys have anything else to say about Katherine's presentation I was gonna get and then Adam Benjamin was another one of our guest speakers. That was great guys got a ton of sales experience. This was really cool talking to him getting some insights about basically kind of brand positioning, which tied in really well with what her non talked about about just one second.

Part of an audience presentation was about personal branding. And then how you can help yourself basically by growing yourself as an authority and it's not some, you know, 25 step crazy, you know, diagram you got to follow to do this it was it was pretty simple, but combining that with what I think Adam said would be really powerful, so cool

What Was The Biggest Takeaway That You Can Share From POFU 2019?

Wayne says what was the biggest takeaway that you can share from POFU Live 2019? Uh, did you should go to pofulive.com/2020 and Wayne because what we want to see you there, and to you know, I'm not dodging the question, I'll let these guys answer it. But like we've told people and like all of the testimonial say when we just ask people, hey, what do you want to share about Cooper life? You know, hey, content was great. It took something away immediately that paid for it. But on top of that, it's you know, interacting with people, and that's what you get out of a small group. So whether it's us whether it's a guest speakers, or whether it's each other and saying, Oh, you know what, I have not been doing this one little thing or, you know, you open my eyes to a whole new area. I could either be doing for myself doing for clients stuff like that. But that's consistently what we've heard. Yeah.

Hernan: Yeah, I think so too. If I can add real quick, I think that as digital marketing, or digital agency owners, most of the people that come to POFU Live there, they spend most of their time alone, right? They might have a couple of VAs, they might have small team, but most of them are remote, right? So come in here and being in a room for three days with people that have kind of the same ideas that you have. And some of them might be, you know, even ahead than you and some of them you might help to get to the point where you are right now, I think that that's one of the best things that can possibly happen to an entrepreneur or digital agency owner. So yeah, yeah.

Bradley: And on a purely SEO basis, I want to say that it was awesome to hear how just putting the SEO shield together, the way that we teach works across the board, and you know, here in that for some several hours remembers that POFU Live to talk about how it's like the cheat code. so it's awesome because it's validation beyond. I mean, we all knew it worked anyways. But it's really good to hear when members actually take our advice and put it together the way that we teach. And then they get the same kind of results. And so that to me, was a very great takeaway to know that we've got something that's been working for us for years that continues to work beyond updates to or through or despite of updates, you know what I mean? So it's just very encouraging to see that. Yeah.

Adam: So Wayne, that popped into answer your question for myself, I think, you know, the biggest takeaway looking for something like either tactical or real world was Rob got up. Rob gave a great, great presentation and then he hopped on the whiteboard. And right and that's where the magic happens. And so went through stuff, but he's going to be sharing that with people in Bradley already mentioned SEO shield, and exactly what people can do. And basically taking the Battle Plan, combining it with what's been done already and what will come in MGYB, and saying you now here's what you got to do. So again, not to use it, but it's on its way out. And I will share it with everybody as soon as we have something.
Marco: I'd like to answer Wayne's question because my biggest takeaway, not only this year, but also last year, is that the people who come to us, the action takers, they generally have already have everything as SEO wise that they need to get results. Because we've been proving it since since we started that when you implement what we give you, you get results. Now, what I often see and in my mini mastermind and in doing this for so long, is that people simply get stuck. I mean, it's a joke, right? Don't get stuck in the middle, but are you getting the middle of the big fat fuck you.

But it's true guys. Do you want to finger prodding you in the middle? When you're not doing anything? Is that what you're really looking for? Or are you constantly going to go taking action and doing the things that you need to do to get to where you want to be. Because it's not being where you have to be. That sucks. It sucks having to be somewhere and having to do something. But when you want to do it, and you like to do it, even if it's something that you know you have to do, to continue on that path to POFU, it's fulfilling. And you don't get all of these different things joining and pulling you away. Because you're hyper focus, you know that you can get results. We give them to you, we give you everything. You can come and reach out to us personally and we'll answer your questions. We'll do everything we can to help you make money, but we still have people stuck in the middle even mastermind members, we have people stuck in the middle, because they won't do the shit that they're supposed to do to be successful.

This Stuff Works
And so one of the things that you need to do to be successful is get with like minded people, and the only way you're going to do that is by attending these events. And I don't I don't mean the bullshit events where you're going to have hundreds of people. And you know you, you do that for networking. More than anything you do that to see how you're going to make money and when and where do it do that. But when you really want to get with like minded people who are hyper focus on making money, that's what you need to be in one of these events, the real ones, the ones where you get the gritty living by the ones where you get down to business, down with brass tacks and you get what you're supposed to get so that you can continue making money.

Adam: definitely, hey, real quick got some questions on YouTube. I want to answer before we hop to the next question, which I love and click SEO. But first of all, Brian Kato says what's up guys? Hey, good to meet you, man.

Do You Do Stacks For Dating Sites?

And then also another Brian was asking do you guys do stacks for dating sites. We don't believe we have any restrictions. I mean, I don't have I don't think that crosses any lines for us building stacks, right?

Yeah, yeah. Because a lot of those can have things like male enhancement, and it depends on the affiliate that you're running. We're not going to do any of that, but I'm not gonna have my people don't do any Yeah, we just don't do it. So we don't get them. Brian and you're watching this just email [email protected] To tell them what your actual like what your keywords are, and they'll write Marco they'll be able to tell them from that whether or not they can build it, right. So no doubt No, no pharma, gambling. I don't know. It's epic. Guys. It has to be in English. Don't ask us to do Hungarian because that's the one and the money that we have to target to do a one of is not feasible.

Can You Build An Agency Just By Outsourcing To Whitelabels?

Yeah. I so click SEO as the next one, he says or she says can you build an agency just outsourcing to white labels? Yeah, you certainly can. I like good. Jordan Fowler followed up. He's one of our mastermind members and very successful but agency owner. And so and I agree very much with what he said, and that is that you can but you have to understand what it is that you're talking about for when you do get questions, or at least be honest and say that you'll get the answer if you don't have it, you know, whatever the case may be, you want to make sure that you're not talking at a on with ignorance to a potential customer or client with, you know, without being able to answer the questions, and it's something that you can learn as you go, depending on what all your service offerings are, you know, we were going to be talking a lot about that in the coming weeks or coming months for for, you know, different things that you can do to build an agency without you have to do all of the work. And so I think it's important to understand the concepts, the foundation of it, then then from there, you can you know, you can learn how to best manage questions and such for each one of the services depending on what kind of also confidence level you have in your done for you service providers. Does that make sense? Yeah. So anybody want to comment on now I think we're understanding just the basic Six at least I mean, at a minimum, but you know, I, this may not be a great analogy. I'm doing this on the fly, but I was like, can you own? Maybe a few automotive repair shops and not be a mechanic? Sure. Is it going to benefit you greatly to understand the business you're in? Yeah, you know, better. So I'll leave it at that. But I know Markco has got some more to say, well, we make it simple, right? We not only provide the services that you need them for you to, to get everything that you need to do for the client. But if you join the mastermind, then you get access to us so that if you run into tough questions, you can just come back, excuse me, come ask us. How do I answer this question? client asked me this. I need an answer what I say and we'll give you an answer. And we've simplified every we boil it down to make it so simple. That I I think that people think that our simplicity means that it doesn't work. And it's just the other way around as people make it so complex, that they need to confuse you because it confuse, they can keep making money from. We want it we want to boil all that shit away all that garbage. All we want is that pure rock we want. We want that good.

Guys, that's what because when we have that when we when we simplify it, that's what really works. And that's why this is this is so good in the way that we've set it all up for you to come and take advantage of it. It just rocks and all you have to do is join the mastermind. I mean, it's so simple. I don't know why more people don't don't do it. Maybe I don't I don't know doubters doubting Thomases, whatever it is, get past it, because you need to make so much money.

This Stuff Works
Cool. Thank you. Alright, so we're almost Well, we still got about 10 minutes. Well, I think we're gonna have to end it a couple minutes early, right? Yeah, cuz I know we're streaming through yours. Oh, no.

What Else Can You Do To Improve The Rank Of A Website Aside From Having GMB Drive Stack, 3 Press Releases, And Aged Site?

Fitz says I have a site that is showing 27 Google console page three on main keyword manual search number one main keyword on GMB, drive stack, three press releases, aged site, what can I do to improve? I don't know, because that was kind of a word salad at the end there. I'm not really sure what you were saying. But as far as if you've got a page three, excuse me keywords on page three in Search Console, it means that they're closed with some proper maybe on page or maybe some supporting articles that through the same silo that would link to those that page specifically syndicated across your network, for example, that's going to help to kind of reinforce the theme for that particular post. Again, this is all provided that you have proper on page if your structures poor on page, then it's going to be difficult to push, but it will respond to so much better to these cut type of tactics if you have good good structure, good internal linking. So doing that syndicating to their you know, maybe adding some additional Drive files within a particular, you know, siloed Drive folder that would do the same thing link back to those posts, the supporting posts that were linking to, to kind of boost that the posts on that are showing up with the keywords, the pages that are showing up on page three, that kind of stuff. Those are all things that you can do. also getting traffic to them, either through organic means or through buying way to traffic to those new posts that have been created is going to help to kind of activate all of that stuff. So, I mean, obviously, you know, just all the stuff we talked about mirror that same sort of paid page or post on a G site. Once again, you can even iframe it in there. That's all the stuff we get into in RYS Academy. Marco, do you have any comments on that?

Marco: Yeah, GMB post silos.

Bradley: Okay. Yeah, you gotta GMB. It says your, your, your question their Fitz. So yeah, you can silo those together as well. Use press releases press release silo stalking. We talked about that recently, too. It's on our YouTube channel. So once again, you just got a mirror all that stuff through all the different assets that you have available. Okay, then link link below to all that. And once that's done, you take it, you take you take all that and you run an embed gig and you link build to all that and then see where it see where it sits after that.

Hernan: nice.

Adam: You know, I just thought back to something where Wayne was asking us and you know, I realized I don't think we mentioned that. Everyone here, you know, that asked about link building and embeds, you've got to talk to dead. Yeah. And for the people who know who that is, or has heard the him mentioned, he was at POFU Live two years in a row from India, flew over and pay for his ticket came over and joined us and today this time he's dropping some bombs did a case study was helping people out? That was really cool. It was just really good to see. Yeah, yeah, it was awesome. People appreciate it. So Wayne, that was another one that was cool because I know you know who he is. And for other people who who may think you know, he's just somebody exists out in the internet like real deal came to down and joined us the second year in a row was all sounds awesome. That's great. Well, listen, I don't see any other questions. So I think it's time we can wrap it up a few minutes early guys. So we want to say hi again from Dubai from Denver, Semantic Mastery from Denver except for Marco but we piped him in as usual. So we'll see you guys next week. See you guys

This Stuff Works
 


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 241

By April

Click on the video above to watch Episode 241 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day hangouts Episode 241. Today is the 19th of June 2019. And this is the episode where we finally gave Bradley a day off. You know, it only took us what like five years and he was able to take a Wednesday afternoon off now, just kidding, Bradley had something come up. He had to go take care of that. He's a busy man, but we are going to hold it down and get your questions answered today. So first off, if you're just joining us and your new semantic to semantic mastery and Hump Day Hangouts, thanks for watching, whether you're watching this live on the watch page or checking this out later on YouTube or somewhere else that's awesome. This is the place to go you can always come to https://www.semanticmastery.com/HDquestions to get your questions answered. Digital Marketing, SEO funnels, Facebook ads paid ads if you got questions about anything about digital marketing, this is the place to do it. And then beyond that, the first thing we always tell people to do is go check out our Battle Plan business you know people are like well where should I get started with you? What should I do? Well, you're already here you're already watching it. But the next step will be the battle plan and head over to https://battleplan.semanticmastery.com for that. And if you're looking to take things up a few notches if you're either starting or you already own your own digital marketing agency or maybe you own a business and you're you know you're taking this on and you want to get it up, ramp it up then go to https://mastermind.semanticmastery.com/. It's not just training, it's about the network that you form and the people you're going to be around other people who are starting growing and owning their own businesses and their own marketing agencies. So anyway, with that said, I want to say hello to who we have here. Shout out maybe Bradley's watching us wonder if he's watching on his phone. So if you are Hello, Bradley Manning on my left and Chris How are you doing? Are you still here? I know he's having storms.

Chris: Doing good. Yeah, like it's been quite hot here like I don't know somewhere in the 90s US temperatures and finally of like, storm here to cool it down a bit. So yeah.

Hernan: Where in the world are you?

Chris: In Austria, man. There's the biggest open-air Fest, opening a music festival this week in Austria. So if you're around, hit me up.

Adam: That's awesome. Marco, how you doing?

Marco: I'm good, man. I'm good. Going into the lab on Saturday. Got a lot of stuff to work on. We got a lot of things to plan on. But one thing I wanted to mention is we're coming up on episode 260. And we haven't said anything, man. Five years. Most marriages nowadays don't last that long. It's good. Let's see. 20 more.

Adam: Any more weeks? Oh my gosh.

This Stuff Works
Marco: Well, that's gonna be good. Where that lines up. This might be fun. We'll have to definitely do something good for it. So if you're watching we have to throw a party right we have to throw a party we have to give lots of shit away like we always do. We always have fun on our anniversaries. And this is five, dude! 260 episodes. Like who else at 260 hours just Hump Day Hangouts. Think about that. To me that this is awesome. Just free information for whoever just drop by an ass. And all we asked him to turn is for you guys to subscribe to our YouTube channel. That's it. Please go hit that subscribe button. Thank you very much.

Adam: Definitely. And last but certainly not least turn on how you doing, man? You're kind of driving the boat here today.

Hernan: Am I? God? Yeah, we're just gonna throw a captain's hat on you. I'll go, I'll go fetch it. Hey, what's up, everybody? I'm doing well. And new. Well, I'm actually really excited because I think was last week or the week before we started as a little q&a. impromptu was q&a, you know, the section on the mastermind group about Facebook ads. You know, this amount of people on the mastermind group are doing either their own stuff, you know, they have their own lead gen properties, or they have clients or they're running ads for them. And they're running Facebook ads. So we started talking about, hey, how to make them better, better. And, you know, it was like 40 minutes or something was pretty cool. answer a bunch of questions. We had some discussion going. That was pretty awesome. So I intend to keep on doing that for the mastermind members. So it's going to be on the mastermind, Facebook group. And I think you went live to right Adam talking about

Adam: I did like 30 minutes with just the mastermind members. That was a lot of fun last Friday, give him a couple of tips on some books have gone through as far as stuff for prospecting, as well as helping to kind of organize your business, get things running better, and then answer questions about funnels, as well as how to set up some kind of brainstorming with them. Actually some ideas for some sales funnels, and some, I'll say some unique niches, which is a lot of fun. So we had a good time, I think 10 or 15 people were able to make that live and had a few people drop some comments afterward. So yeah, lots of fun.

Hernan: That's awesome. That's awesome. Yeah. And that's the type of stuff that you can expect on the mastermind group if you decide to join. And that's also the type of stuff that we usually deploy on POFU live and POFU Live 2019 is a real thing. We're already moving forward to that. So we were intended to get as many mastermind people in there as possible. And then we'll send you guys some more details on how to access that. So that's going to be pretty awesome as well.

Adam: So yeah, actually, if you don't mind, I'm going to just real quick, we've had a few people asking about POFU Live tickets already. The dates are set you guys is going to be October 11 is the VIP meetup. And then the actual event days is October 12, October 13. And you'll be able to get your hands on tickets, I believe starting next week, at some point next week, we'll have that ready to go, there's going to be a limited time early bird special. For those of you who know you want to go keep your eyes and ears open for that. So you can grab your ticket, save a few bucks at the same time. And get that locked in. But yeah, it's going to be in Denver, October 11, 12th and 13th. It's going to be a blast. We've got some awesome guest speakers lined up. We've got I don't want to say too much. I'm just excited. I was like dude today who we got, like, it'll be out soon enough. We got some really good stuff planned for you guys. And for the VIP. I know everyone who did it last year had a really good time. We're narrowing it down. I'm down to three ideas for the VIP day, and they are all looking awesome. So looking forward to sharing that with you guys.

This Stuff Works
Hernan: Oh, man. Yeah, it's gonna be good. It's gonna be good.

Marco: I know, I know for a fact that one of the people, right? confirm one of the speakers confirmed last week, not gonna say who it is. Awesome, dude. He'll have just provided lots of value, just his presentation alone. It's probably worth the price of admission, he has that much knowledge. And that many good things to say about? If I start talking about what he does, then I'm going to guess who it is. So let me just stop right there and say, This guy is great. And we're really happy to have him at POFU.

Adam: Definitely hundred percent agree and I know who it is. And I'm, I'm excited. So Hell yeah. Alright. So I think that's it for announcements that you guys got anything else before we get into it?

Hernan: And then we're good.

Adam: Let's do it.

Hernan: Alright, so now I'm supposed to share my screen right? And go through here.

Adam: And why not? You know, we'll close down those tabs with the other stuff on it.

Hernan: And then I get Yeah, the midget thing.

Adam: The picture of Adams looks like he's,

Hernan: look at that, my boy. There we go. Alright, cool. So let's meet let me get to this because we're this is kind of cool. Alright, awesome. So we're just going to do a little bit of a back and forth here with you guys.

How Would You Optimize A Stock Footage Website That Has Duplicate And Little Written Content?

So acasey is asking, Hey, I have a stock footage website. Now the issue is that a post as little written content, if there are many things in common in all posts, like file size, format, resolution frame rate now will exclude my posts from search and tells it to implicate content? How can I solve that, please help? I would like to chime in here and then maybe, you know, ask Marco's opinion, I would say hey, is there a way that you can increase the amount of text, the amount of copy that you have on those pages? Because the reality is that if you have a stock footage website, you will need to add a little bit of text to most of the to the different posts that you have. Because other than that Google will keep on excluding your posts and you know, duplicate content, what would you suggest mark on those cases? Because that stock footage, and also stock photography, you know, background websites or whatever, whatever, that that could be a real thing. So what would you suggest in those cases?

Marco: Yeah, I'm just wondering, I've seen we've all been to those websites. I'd like to Getty Images and stock photos and all that stuff. And what I've seen them do is that they have them categorized, right? So maybe I don't see we don't have enough information. You just stock footage. But is it all the same categories that all categorize the same? Can he be blog? Right? And why? Why is of the stock footage beneficial? Or who uses it? Why? Question and Answers page, right? That then links over to the stock footage? What's happening is it's Yeah, Google will say in the backend, that it's duplicate content. But what's actually happening is Google, if your website has been around long enough, has found you know, whatever, posts are the most relevant. And those are the ones that that's going to display, whatever else had found that's related or perhaps duplicate, to whatever it is you're doing those will be excluded, of course from search, because Google bot has determined what the most relevant are. So what you have to do is you're going to have to create a variation on those posts that are found to be irrelevant or duplicate. This is not really a penalty is just not server Google's just not serving them. Right. And so how do you get Google to re-index and serve up the stock footage for whatever search query the person is doing? What Yeah, what kind of people search for the stock footage, or kind of people? Or maybe if you talk to your end user? And again, I would say some kind of blog, just anything that would add variation to whatever it is that you don't, because if it's that similar, yes, Google will filter, and it'll serve toward the relevant query, whatever it determines is most relevant, maybe getting down to the schema aspect of it, maybe that's a way for you to create greater information for the bot. Right? So what's happening is Google is looking at your unstructured data, which is the top end, and it's not finding really much. And most of it seems the same to Google bot and if you're not providing a schema that differentiates between all of these things, that now the bot has to guess, and it has to decide, okay, so what's relevant? What, what is this about? And why should I display this for a given query? If I think that this is whole, the same, are related? And I've already found the most relevant answer for the query. That's how I see this. I mean, I, it would be really difficult without knowing more about your website to give you guidance, as far as what you can do, but I hope that that helps some.

Hernan: Yeah, for sure. For sure, it does. But also, I wouldn't judge that, that I think the schema thing would be a good thing, because there are some websites out there are not only stock footage might be video, but out, you know, in general, like, you know, screensaver, background, screen background type of websites they have a lot of, they do, they don't have a lot of content in them. So they might be out of the data off the file itself, and the schema data that you that you're feeding the bot, I think that that could help. So um, so yeah, if you want to, if you want to come in a little bit further, what's going on? Maybe we can help you a little more. So cool.

This Stuff Works

Should You Be Worried About Location When Ordering A Press Release?

Alright, so John is asking, should I worry about a location when ordering a press release? I live in the UK, would an MGYB press release be less effective than a UK based company. So I think that I think that there's, there's a couple of things here, whenever you're doing a press release, and if you have a UK based company, it will also be a good idea to have maybe some sort of UK based exposure, but we have done this with international quote, unquote, SEO, or we would have, I don't know, a company based in somewhere else in the US, but the press release that link juice that is coming from US-based websites, .com or .net type of websites, they're still really valuable, they're still really powerful. So maybe you can combine that press release with something that, you know, with a local type of UK-based type of websites, which I think is going to be a good idea. But that wouldn't prevent you from ordering MGYB or any other type of press release, I think the first release is still really effective, even if you're in the UK, or Australia because, at the end of the day, the link juice is link juice. And also, you know, you're getting signals from all of this super high authority websites. So I think that that would still be very valuable. What do you think Marco?

Marco: I'm trying to think through this and see how if he has a local company, and his services local, and wherever a Birmingham, England, and your publishing in Birmingham, the PR, excuse me, publishing a press release in Birmingham, Alabama. Okay, so your location, this idea of geo-targeting, and location-based SEO so that you're targeting the how close you are right, to the company of people who are close to that service, you're targeting the location. And so what I would say is that it could work simply from a press release, and link juice standpoint. But I would also say that I'm, I'm tempted to say that you'd be better off with with a local press release service. And then after doing that, you could widen the press release distribution by going to the US and releasing news and making it relevant to the US people who would consume the press release, I do anyone who would read it, rather than just publishing in the US alone, because you are the UK based and if your services are the UK, that you want that proximity, you're still good, it's still going to have an effect because of the links. But I would say you would get more bang for your buck by going first UK, and there are press release services that cater strictly to the UK, and then go with an MGYB PR to widen the press release distribution.

Hernan: so you would recommend going local first, like try to nail a couple of I don't know, local lengths, or, you know, like, I think that he's mentioning that he has a UK based company, not sure if it's local, but he could go into some sort of local UK based press release or local directories of companies and whatnot. And once he has that, then a second stage you will order an MGYB press release to solidify that entity right to validate it. Does that sound?

Marco: Absolutely, because then he gets to create that that that media page on where we use Press Advantage. And everyone knows that we do we said before we've been transparent about that. But they allow you to create a media page, right? Where you get an iframe, and you get the company information. And once you get that in there, it'll help you Yes, totally solidify the brand.

This Stuff Works

How Can You Use The Embed Code That Automatically Updates Google Trends Data?

Hernan: Gotcha. Alright, Awesome. Cool. Fitz is asking Good day, gents. Thank you for this forum, to ask questions and get real-world answers. Doing so you will get better answers on the mastermind. I'm just saying, Fitz. Doing some Google Trends research today. And notice that they will give you a code that you can embed that automatically updates. How can we use that? That's actually interesting because they'll give you a code that you can automatically update that it will automatically update, I would say that maybe you can put that on a sidebar on a website, you know, and it will automatically have dynamic content in there. So if you have a website that will make sense to put it maybe you can put it on sidebar and footer, we have done that were a couple of a hoodie, call it widgets back in the past or a couple of plugins. I think that they're like out of circulation. But you know, I think that that could be a good way of doing that. Adam, I think you show me something right?

Adam: Yeah, this is cool. If you can put the screen on me. I think he just clicked on me and it'll set it on for everyone else. But this is pretty cool. I had never seen it just in case no one else has seen it. It looks like you can keep the data updated. And I'll do live updates. That's pretty sweet.

Hernan: Nice. Nice. So that's an iframe. That's an embed. And I'm sure that there's additional stuff that you can do in that but it will be like dynamic type stuff. I think that it could benefit from having you know, that dynamically updated on your website. Anything else you asked to add to that?

Marco: Total relevance to whatever he's doing. So as to how we can use that. Are you in RYS Academy Reloaded or wasn't fits in the mastermind? Do it if you're in the mastermind we could go deep into this at during one of the webinars or RYS Academy Reloaded. That's where we teach what we teach you what to do with I frames how to use them, how to make the most use of this type of frames, especially when it's updated by Google. So Google's property updated by Google. How can we use that? Huh?

Knowledge Graph And Map Packs Positioning Clarifications

Hernan: That's awesome. Alright. Alright. So another one. He's saying. I noticed that when I go to search and find the knowledge panel, I see the box that shows that I'm position eight. But Im number one in the three pack and patient three organic No, sure. Not sure. I understand what that number eight represents Any ideas? I'm not sure what he's talking about. Marco over here. So the knowledge panel, show his in position eight. But he's number one in the three pack and page three, organic. So that might be the questions that are dropping before the after the query? Is that what he's referring to? You know?

Marco: No, I don't know what knowledge panel he's talking about. I don't I've never seen a knowledge panel with the ranking position.

Adam: And just wondering if maybe it's I forget if it says this or not. So don't pay attention. But when you're logged in to like, webmaster, or what's it called now Search Console. And then if you're looking at something in your site is returned, it'll have a little blurb. I'll have to see if I can pull that up. Let me

This Stuff Works
Hernan: If you figure that out, I think that you might be on the questions, you know, the knowledge panel, when you type in your question, Google, you have the seat all like you have the first result, would you surely that question answer from one of the websites. And that's based on a schema. So that will you know, they will grab that and put that into like the first spot. And then you have additional Q&A, you know, like frequently asked questions or questions that are related to the query that she's put together something that might be it, I mean, might be showing. I'm sure that you can add images to this little chatbot a chatbot. Right here fit. So if you're around, if you're listening to this, you can take a screenshot what you're seeing and attach it to your message. We go through it.

Would It Be Easier To Rank A Regular-Looking Local Business Site With NAP In Google Without Targeting A Particular Niche?

So let's see. GG g Gordon r. g. Gordon are, that's cool. So hi, guys, I just keep on you know, getting hooked up on these on these nicknames. Looks like ISQ you know. Hi, guys. Thanks again, for Hump Day help. Usual it's greatly appreciated it. You got it, man, if you don't want to try to rank in the gym be three pack. But he's that rank aside on the first page organically and rent out the homepage, to a local business to a local business? Is it easier to rank a site that looks like a regular local business to Google and includes an NAP or a side that has tons of content target to both the particular business niche and the geolocation? But it's not branded within an NAP nor configured like an actual business site? That's actually a good question. So you he's trying to rank organically, right, not on the three pack. I would say that if you include that on NAP, and if you make it look like a local business, there's a higher chance you will get a three pack GMB but you still need to verify that entity, right? So I would say, maybe start with content targeted to the particular business niche and the geolocation. And then see what that takes you in terms of the organic now having mind that, if this is a local, if this is a local site, it's a local query, right? Or it will be like people will type in local queries to get to that site. So you know, most of the like, you know, the organic results will be buried just below the three pack if that make sense. You know, so have that in mind. What would you guys suggest in this case? It's pretty cool.

Marco: Okay, so he wants to write the is that a regular website that he's looking to rank? Yeah, I think, or is that the business site? Or is that is that a G site because I mean, you could do anything, or any and all, I mean, it's just setting up as far as which one will rank better. It's the one where the entity is, well, it has to be validated. And I'm not talking about the map pack the three pack. I'm not talking about your GMB listing, I'm talking a validated solid entity that Google recognizes as authoritative and trusted in the niche. Now, it would depend I mean, niches are different, and niches behave differently. In DC plumber, which we gave us an example, in RYS Academy Reloaded webinar that we did, we showed where in DC plumber, we were able to rank both the G site organically, and we were able to rank a top level, a TLD, right top-level domain. And they both rank just as easily. Since they both had drive stacks link building, just a, we did what we do with everything that we do, right, so the Syndication Academy, taking that a tier one branded network, making sure that it's all relevant, and making sure that it all stays clean. And that is providing a more power for the entity that you're trying to rank right now, in today's web, if you guys don't know that it's all about your entity, and the information that you're providing the bot, about your entity that your loss, and whoever you're you're following, you need to follow somebody else. Because right now, in today's web, if you're not going after the entity first and solidifying it right, validating it some kind of way, verify, validate, solidify, and then you get to what I call the end game, which is your brand becomes synonymous with whatever niche or set of keywords it is that you're targeting. And so which is easier, which everyone, you take care of the entity the best. So if you're doing it with regular local business, with NAP and whatever, if that's what you want, the entity that you want, or if you're doing it either way, you're targeting a particular niche, right? And the geolocation. You're saying, but it's not branded, then the one that's branded is going to always rank, in my opinion. And from what I've seen from all of the testings, it's if it's not branded, it's not going to rank as well as the branded entity. I mean, and that's without a doubt.

This Stuff Works
Hernan: Gotcha. Alright, cool. So,

Adam: okay, real quick, her not going to share screen again, real quick. I found what he was. The previous question was talking about, okay. Yeah, this is kind of cool. So like, for something I wrote up, I did something was talking about App Sumo Briefcase on my website, and then it shows. So I don't know why it's just some specific queries that will show this. But it generally shows the average position, which is I've always seen or just assumed that it's never correct. It's the average. So like, my YouTube video shows up here, but then the actual websites showing up on page two. So it to me this doesn't mean much besides, okay. It's just pulling data that's already in Search Console for me.

Marco: Yeah, but that's not the knowledge panel. I thought,

Adam: yeah. But I thought he was saying maybe this is what he's saying. Sounds Yeah,

Marco: I guess that could be what he's talking about that. But that's something different, you have to be signed in. To get up to get both those type of, of statistics, that's just statistical data is neither here nor there, because it's usually inaccurate. Those three numbers that you see there, I don't know why they're in displayed because they're usually inaccurate.

What Digital Marketing Tool You Can Suggest That Accurately Checks Positions For A Particular Location?

Hernan: Cool. And another question, if you don't mind, since the MGYB three pack ranking is now based on the location of the searcher, what tool can we use to accurately check rank positions for any particular location? Thanks, again, that's actually a good question. And that comes back to what the guys were saying earlier, the fact that you know, the rank tracking checkers, a rank trackers are becoming more and more obsolete, just because of the fact that, you know, like, the queries are tailored more and more to the user. Right. So there are many particular locations, the even the things that they will see will change. Right. So, I mean, I currently that's a tough word, but in, in any case, I would suggest you use Analytics to see how you're doing in terms of the overall traffic that you're getting. That's how your campaign is doing. In my opinion, well, would you suggest in terms of you know,

Marco: if, Gordon, if you have a Google Ads account, you can simulate mobile, but that'll be from whatever the central for the city that you're in is. But you can get data from that. And then Sharif had in what is it? He has a, he has a Rank Tracker? I'm pretty sure. In local citation. I think I think you posted it in one of our free goes, guys, hit him up in our free Facebook group. The SEO and marketing by Semantic Mastery, go to the Facebook group trip out is in there. And you can ask him questions. And I'm pretty sure that he has a tracker built out that goes through the API and will give you local ranking information.

This Stuff Works

Would Redirecting A Money Site To Google Site With Proper Silo Improve Its Rankings?

Nice. Alright, so a new man or a new man, he's saying that he's from India, so he cannot watch live. So I'm just gonna jump to the next question. I'm just kidding. Hope you you should be up at 3am dude to interact with us live? Come on. Now. Are you doing? I love what you guys do? I have a question. I have a website that has 50 pages and getting like 30,000 visitors a month. But the keywords I rank for are mostly in six or seven position. So if I 301, redirect my money site to a Google site and create 50 of the same pages, three, one redirects all of the pages to a Google site with proper siloed. And myself, we're ranked third or fourth precision for my keywords, please tell, because I want to know if Damn, I just lost it. Hold on, hold on, man. If my website will rank in third or fourth position for my keyword, please tell, because I want to know if this will hurt my website. So basically, what he's saying and he's asking is, if he grabbed his website, which is a regular ranking in six or seven position, and he redirects that website, using the same structure to a Google site, well, that increases rankings, I don't know, you know, with this is like, deep, deep. Um, you know, try and thinking and how the how the Google how the bots will behave and how the algorithm will behave, I would say that my my take on this, it will be that if you're in six or seven position, that means that you're doing great, just need to push, you just need a push to rank, you know, better, or to double your traffic, because going from 67 position up all the way to third for second, or even first position that would potentially double or even quadruple your traffic, right. So I think that you only need like, a little push, what I would suggest is that if you don't have the battle plan, click on this little thing that you can see right here, go get the Battle Plan, click on this little banner and go get the battle plan. It's like, I don't know how much is it but it's like really, you know, inexpensive, and use the techniques in there that we recommend for age websites, I will give that a go before going and trying to do 301 redirect to a Google Site pages, just because of the fact that you're nearly there. I would say hey, if you have a syndication network, just building to syndication at work order, right, and drive stack build it to drive stack, and all of that is explained step by step at the Battle Plan. Any other suggestions, guys, anything that you want to tell him?

Marco: Yeah, he's got a backward. He's looking at this backwards, he's he doesn't want to push his website to a G site. He wants to do it the other way around the G site, and drive stack to his website. So what's the thing Anumaan, what you do is get a Gsite from MGYB.co, you'll you'll get the template, then that becomes your template on how you're supposed to do all the rest of the 50 pages that are on your website, on the G site. And you're simply going to link from those Gsite pages to the corresponding pages on your website. And then you build links into your drive stack plus Gsite, not the other way around. Because then if you build links into the domain, then you subject yourself to all kinds of neat little penalties. And since it's 301, I'd hate to see what that would do to a G site. Although it shouldn't, in theory, do anything to the Gsite, I don't think Google would penalize the G site. But I would say do it, do it the other way around. Think about this the other way the power comes from the G site to your top level domain, not the other way around. Keep the positions that you have keep that traffic because that's a very strong signal to Google. Try to keep your visitors right more engaged on the website, have them stay longer, take action, and make whatever money you can from them, while at the same time you're going to push power. And Hernan just gave you great insight, go get that battle plan and follow the battle plan because there are tons of things that you can do to push power. Once you have that, what I call the SEO shield in place. Once you have that in place, you can push tons of power over to your Gsite simply by copying or you know, however you want to call it mimicking mirroring the website. And then if that doesn't work, there's still loads of things that you could do if when you order that drive stack from us, you're going to get the Done for You Users Guide. And the done for you Users Guide is going to tell you exactly what you can do with a drive stack, and that g site and what things you can do to push power over to the top level domain, whatever your money site is. Another thing that we did is we've been doing webinars for MGYB.co. And one of those was how you can add power to a drive stack plus Gsite. So you have a lot of free information that you can use to add power to that domain that's getting 30,000 visitors and as Heran said, double or even triple the amount of traffic that you have. But push the power the right way. If you push it the other way. It I can guarantee that it won't work as well.

This Stuff Works

Would Charging SEO Clients Month By Months Better Than Contracts?

Hernan: Hot diggity that's money right there, baby. That's money right there. You got it on Hump Day hang up first. Alright, cool. So Mohammad. What's up? I'll have it my man. He's asking, Hey, guys, so far, I prefer he always bring on the right type of questions, you know, because we can talk about SEO for ages. But then you need to build a business on top of that. So that's awesome. Thank you for bringing in this type of question. So it guys so far, I prefer to charge clients month by month, month by month, as opposed to contracts, our contracts ever a good idea. Although I make sure every client understands SEO takes a while to recruit. It seems to be easier for them to go month by month rather than a contract. I recently talked to people who said contracts are the best way to go. So I figured to see what the SM crew thinks. Okay, cool. So since this is like a business strategy type of question, I think that we should all, you know, chime in on this. And I'll go first because I'm already talking and guess. And the reality is that I always do month to month, I bought, I've always done month to month, and for a couple of reasons. Number one is because all of my stuff is performance base if I don't perform, I don't want to charge you, you know if I do not perform, and I don't want to charge you. So that's number one, I go after that. And that's why I can charge more money. Because this is like performance.-based It's it's also it makes more sense for business owners as well, right? Because, hey, if we don't get along, no harm, no foul, we keep moving forward. Now, I've always done that. It doesn't matter if I'm running Facebook ads, or SEO, I just do it in a way that it takes it makes sense for the client to think in the long term. If a business owner is going to only hire you for 30 days and expect to see a radical return on their investment, they're high, right? There, they're not even thinking right. So you don't want to do business with those type of people. Because business owners, they tend to think long term, they're going to hire you for 3, 6, 9, you know, nine months, even a year, or 12 months, because they understand that they need to keep on investing on their business to get a return. It's unrealistic to think that you know, you're going to make them money over the first 30 days, while you very well could, you know with all that, you know, Mohammed and also if you sprinkle some paid ads, on top of it, not only SEO but also paid ads, you could very well blow them up the first month. But that's not the point. The point is that they're investing in you and their relationship. for the long term. Every business owner knows this, right? You cannot expect to blow it out of the water over the first 30 days. Which takes me to the second point that I want to make number one, I told you that I go after performance-based campaigns, hey, I deliver you pay me if I don't I go home. Number one, but also number two, a contract is a legally binding, you know, a document that binds the client to you, but also binds you to the client. What happens if the client is a motherfucker, right? What happens if the guy's a douche, and you're bind it to that guy like legally binding to that guy for the next six months? That scares the shit out of me. So I like that one of the reasons that I do month to month, what do you guys think?

Marco: Man, I'm so proud of you. mF bomb in there, go over now because I'm learning. I'm about to drink a beer. Here's to you Hernan, not more of it. Because I totally agree. I could. Now Mohammed, hopefully as you continue in your career, you're going to run into these fortune 5000, fortune 100, fortune 500 companies who have like a whole team of lawyers, and that you're not going to be able to avoid signing a contract, you're going to have to sign the contract. So you sign the contract for the shortest amount of time. possible, right with clauses in there that the contract can be extended upon mutual agreement so that your agreement has to be there also not just the client, right, you don't just give the client the claws to renew the contract. Because like her Nan said, if the guy or the woman, if they're jerks, and you want to run away and you signed a one year contract, you're going to have ulcers by the time that contract is is over. And no amount of money is worth an ulcer and just having to deal with a crappy client. When you see the inbox, you see that mail in your inbox is on the old not again, and they're trying to contact you. They're trying to call you. They're trying to tell you what to do. They're trying to be your boss. And you should know this because we've talked about this before, you want to be impactful. That's what the pastor is all about. The video is down, you know, I posted it down toward the bottom, you want to be that you want to be in that position where you tell that client You know what, I don't need you, man, you got to go, you got to go look for somebody else, because I can't have this. It that's just going to happen. And that's extranet said, always go try to go for results based SEO. As long as you provide results, we keep going month, month to month, put that money in my account, don't ever let a month go by without that guy paying you. Because I guarantee you that's going to become a problem. You don't work unless you get paid. And don't ever try. Don't ever allow client tell you what to do. Mohammed. And as Hernan said, You've got got to have the freedom to go. But you also have to have the leeway. So that you can provide results that you have that 90-day window where you can provide results. Although if you're doing ads, Facebook, YouTube, Google Bing, you should be able to provide results within the first 30 days, blow the client out of the water, you know there have their mind spinning this guy's the greatest thing since sliced bread. And then you'll have the extra two months that it will take for the regular SEO to kick in, usually six weeks, but you don't want to pigeonhole yourself right. You don't want to stick your in a way where it you're worried about not being able to produce results in the timeframe that you have set. So anyway, Adam, I'm sure that you have something to say on this. But I totally agree with that. Totally.

Adam: Yeah, I'm not allowed to add on to that. I agree with both of you guys. And Marco, I think you hit another nail on the head there with, you know, stopping work if someone's not paying and Mohammed's already been there, I think because in the question he said he's been doing monthly, but somebody was advising him contracts, you know, maybe dig a little deeper on why they were recommending that. But yeah, I agree with everything these guys said, and, you know, it's an easy hole to get into that. I think you only have to learn so many times, you know, we've all heard a lot of horror stories, or we went through it ourselves where, you know, you did some work for someone they didn't pay, and then you know, you only have to learn that lesson, hopefully, once or twice before, you've learned that you don't do work if you're not getting fit.

This Stuff Works
Hernan: Yeah, it took me more than once more than twice actually. I still there's some work that I still do some work that I don't get paid for. But just because I love to do that work, you know, that's kind of that's kind of where you go, and where do you want to go after so you doing work?

Adam: A lot of times too, it's, you know, it's be up front with your clients or prospects, you know, tell people and just say, you know, I think about how to work things, because you don't want to do you like getting emails when somebody is, you know, being an ass about, you know, hey, pay me, you know, don't make it about you just say I want to make sure you know, we maintain parody that I'm providing value to you, by doing this work and providing the services, you know, and get them to agree, or just if it's an email, just state that and say, you know, you provide value to me by paying me and that's the way this works. Instead of just saying, you know, you need to pay me because work is done. You know, make it make it about them and start using some persuasion.

Does Signing Up For RYS Academy Then Outsourcing Better For Long Term Options Than Using DFY Services?

Hernan: Yep. Cool. Great question, buddy. All right. timid user is asking with signing up for the RYS Academy, then outsourcing be a better option long term, or using done for you services a time if I'm trying to get resources sooner rather than later. What would you suggest Mark? on this case? This is your baby. So I'll let you answer that.

Marco: Yeah, I mean, he, when you use our done for your services, you're you're outsourcing. Now, if by outsourcing mean, you hire someone and train that someone to do the drive stacks for you, then you're going to have to weigh the cost, right. So sign up for RYS Academy Reloaded, tons of stuff in there, we're constantly adding to it, we're constantly in the group answering questions. And then it's up to you whether you want to hire someone, either on a part-time basis, or on a full-time basis, or maybe pay up for each stack that they build. But I can't tell you that it takes our builders anywhere from four to eight hours to complete a drive stack plus g site. So that's something that that can, that's quick to do. And I'm sure that you will, as a business owner, as someone trying to scale, you have better things to do with your time like going out getting clients, making sure that that that revenues coming in that right because you don't want just money going out to all of these courses and employees and everything else that that's going to eat up the revenue, you want some of it going in your pocket. So you got it, you're going to have to weigh the costs. What what is going to be simpler for me is it going to be better for me to hire someone and have them trained because we do allow you to do that we do allow you to to let your your VA in the training, so that they can learn how to do the drive stack and the G site. But we don't allow it for someone to create a competing product. We want you to succeed, we don't want you coming back. And and then offering a product from my training, because that's what we do. So yeah. Which one would be better? That's the question to ask which one would be better for you in the end? Is it easier or better to get done for you services from us? Or to hire someone to train?

Hernan: Right? I guess it depends on the volume, right? I mean, at some point, you can either invest in somebody, hire somebody fire up the hiring funnel, or come to the mastermind, ask the guys you know, the mastermind group, hey, somebody's got like, VAs that they're letting go off, or maybe they have some hiring funnel fired up. But they're all they got like a not 10 viable candidates, but they're only hiring three. You know, that happens a lot in the mastermind. We even go out there and say hey, you know, we have all of these prospects they have been interviewed already go, please take them guys and whatnot. So we have that. So I guess it would depend in terms of volume, Hey, are you are are you ordering like five done for you services per day? right on that case, then you will be better off learning the stuff yourself and then getting somebody on your team? Right? So so my volume vs investment at that point. So it's like, why would you? Why would you get somebody in the house, if you're just like, if you want to learn the ropes and want to add another toolbox, I would definitely suggest that you sign up for RYS that kind of me. But then once you've done then maybe it will be just Hey, already done for you services, right? Because you're you only order one or two packages per month, right. But you still know how to do it. Now with that being said, learning how to do it the right way, the Marco way. Right? It takes a long time. So that's why a lot of that's you know why it's like a syndication network. It takes time. And they're super effective, but it does take time. So a lot of people are going through Syndication Academy, or RYS Academy just because of the fact that they want to learn the ropes. And then they are outsourcing because it makes sense, right? time wise, it makes sense. And it makes more sense than just like hiring a VA having somebody full time. So I think that at the end of the day, you need to do some math in there, but I wouldn't, I wouldn't prevent you from going through the training and getting signed up for the training just because of the fact that that is you know, that is something that you get added to your toolbox if that makes sense. Alright, cool.

This Stuff Works

How Would You Fill Out The Street Address Option For Coworking Spaces?

So um, let's see. Mark is saying longtime listener and customer here. What's up Mark? Regarding the street address option? Do I fill out GMB as unit number 1137 p o box 137? Or suit number 1137? Or indicate the number after the zip code after after zip code after the hyphen? Also, I know you've answered this a million times but over the years but could you recap your current recommendation BrowSEO versus private proxy best? Thanks much Bradley. Your mind. Okay, Bradley's not here. So I'm going to move on skinning. What would you suggest in this case? Marco the specific The first question in terms of how do they fill out the GMB us unit 1137 or suit 1137 or indicate the number after the zip code after you use either sweet. And then number 1137 or omit the sweet? And just number 1137? There you go.

Marco: Okay, which whichever one I've never tried unit, but I would definitely not use the hyphen because then Google will know that that's a PO Box. And you'll probably get blasted. I don't know someone else uses that I have never even tried it because I know what it means. And Google should also know what it means. So by all means, try either suite and the number or the hashtag and the number or just the number. Right.

BrowSEO Versus Private Proxy Providers

Hernan: Gotcha. That's cool. That's pretty cool. And how about brown CEO versus private proxy, best proxy type company?

Marco: you know, I'm really liking BrowSEO, we're using that in a bunch of things that we're doing. What I don't like is, is their residential proxy service has had some issues and having to go back and forth. If you guys know us like, like time is is is a is a premium, it's really hard to get everything done that we need to do in the 24 hours that a day has. And if I have to take 10, 15, 20 minutes of my time, or Bradley or whomever to contact assignment to see what's going on with those proxies. It really it's really not worth it. So what I do is I buy proxies from somewhere else. And I use those in BrowSEO but BrowSEO working fantastically well right now. I like BrowSEO, you know, but as far as private proxies, best proxies or whatever, I don't know I do get proxies for that I use within browser to from other services.

How To Rank A New GMB Listing In The 3 Pack?

Hernan: Nice. There you go. I'll teach them. All right. So pumpum. Pum is asking how do you rank GMB in the three pack? If it's a new one? What process Do you go through? Do you do our area stack? First? It was the same process like a website in the battle plan. Dude, didn't we add a section for B3? We add a section that it's about GMB. Right. Adam, can you come from that? I think we did. added a section for the Yeah, we did.

Adam: Yeah. So I would go back to if you don't have the version three in the Battle Plan, just go grab it at 17 bucks, you can click right there on the sidebar and start there.

Hernan: Right here, right here, baby, click here and go to the Battle Plan, get that mofu, and it will teach you.

What White Hat Link Building Steps Should You Take For Blogger And Influencer Outreach?

And also if I want to do white hat link building and outreach, what step would you put this in the battle plan, for example, blogger influencer outreach, I think that that would be like an ongoing thing, right, an ongoing step. So it could be like, at the top, but it also takes time. So that is something that is something that you want to do like pretty much on a monthly basis, you know, because it takes time to do outreach and white hat link building work had been? I'm doing air quotes, you cannot see me but I'm doing air quotes, right? Because I don't believe between white hat, Black Hat you're trying to manipulate the search engines. Which is fine. We're all out. Right. But what I'm saying is, you could do it, like once you validate the entity, this will further validate the fact that you are you know, for real, is that something that you will do Marcos as Well,

This Stuff Works
Marco: No. I don't know what white hat link building me. There you go. There you go. I'm off somewhere else. It's my SEO shield drive stack plus Gsite. Then we have Dadea and he's available in MGYB.co Bradley says it off. And he's our link builder. He started out with Bradley built his own business, from the business that we've provided and went on his own. Now he doesn't for us, but he's not our employee. That is awesome. And he knows exactly what to do. So if I have, what's my SEO shield, where I can push power, anywhere I want and not worry about any penalties whatsoever. And then on top of that, I have a Dadea, who is a master at link building and pushing power. Why would I want to do anything else, it takes all of what five minutes to go in order, a drive stack plus Gsite and and a link building package. And guys, we use the same stuff that you use. We don't tell you to go use something else that we've never even heard of. We actually make it available in MGYB.co. Because we use what we make available to you who first tested ourselves. And if it works for us, we know it'll work for everybody else. So if you want to stay whatever hat is of your liking, I mean, that's up to you. And you can do blogger and influencer outreach and try to reach out to these people and build out these links, you know, over time. Or you can just go get that get that jackhammer, and hit that shit like you're supposed to, man.

Gotcha. Yeah, that's, that's actually a good point. I mean, you know, we're actually deploying the services on MGYB.co. Because we would do that for clients. Remember how we came to become Semantic Mastery in the first place? Is that we're a bunch of dudes with their own clients last agency, and we decided to put together Hey, why don't we show what we're doing to our clients or for our clients, you know, to everyone, and that's how Semantic Mastery was born. And it's still like that dude, like Marco has their own stuff going on? Bradley, Chris, Adam, myself, we all have our own stuff going on. And what we do is we basically say, hey, let's, let's have press releases running for clients. Okay, we'll do a press release. Okay, so why don't we offer this as part of the package of MGYB because this stuff works, right. So it's basically like a from the trenches. So most of our money, most of the money that we make, is not teaching this stuff. You know what I'm saying? Most of the money that we make is not teaching is like actually going out there and doing shit for clients and for our own recommendation. So go ahead and grab stuff from here, here it is MGYB.

Is It Okay To Have Links When Syndicating Content Using IFTTT?

So Tushar, is it okay to have links when syndicating content using IFTTT? Can you recommend a plugin or an app that displays the full content from the feed? How would you approach if the website is not built on WordPress and the CMS doesn't provide a feed. Interestingly enough to short I don't know if you're part of Syndication Academy, brother, but that is everything that you're asking is explained on that course. So um, I guess we can go through that. But if you want a deeper response to all of the questions, just jump into Syndication Academy. And do we have a link for that Adam, somewhere that we can drop in there? I think that's still really, really, really relevant for people.

Adam: Yeah, I'm putting up there right now. Awesome.

Hernan: So um, so is it okay to have links when syndicating content using IFTTT? Yes. It depends on what you're when you're sending those links to right.

Do You Know Any Plugin Or App That Can Display The Full Content From The Feed?

And can you recommend a plugin or an app that displays the full content from the feed?

Hernan: Damn. I don't remember. Are we using the are we using the full content off the feed? Do remember Marco I think that we were using snippets for ricin.

Marco: Chris dropped off, but the plugin, the RSS plugin, it sends the entire post out.

Hernan: The post, right? Yeah, so the RSS plugin. Okay, cool. And so that's been updated? By the way, I think recently, right.

This Stuff Works

How Would You Syndicate The Content Of A Non-Wordpress Website That Doesn't Provide A Feed?

Marco: And I'm sure there's other plugins out there that will do it. All you have to do is do a search on WordPress. As far as the last question, if the website isn't built on WordPress thing, do you install a subdomain. Yes. and use that as your blog. Right? You could current news and notre news notes from just whatever whatever you want, so that you can have the ability to syndicate your content and solidify that entity.

Hernan: Yeah, yeah, that has been a standard operating procedure. Dude, when you have a website that anything but WordPress, we will just install a subdomain with a WordPress website and then blog out of there and syndicate out of there. And if that if that's even true, when it comes to clients, right, when it comes to clients, they come, they can come from all over the place. Lucky for us, I think that WordPress powers up like 80% of the internet or something crazy like that, you know, it's not even funny. But if you happen to come across a client that you know, goes through, I don't know, like, something like a oops, I lost the screen. So that will go something like a I wouldn't call it like any other type of CMS, then you can go ahead and you know, install work subdomain. So basically, or so please let me grab this and put it there. Alright, cool. So let's see what we got four more minutes.

Is there a voice? Well, I mean, and I'm coming to the rescue, Bradley's weight loss has been incredible. He doesn't. He doesn't even look like he's all self. He looks even, you know, more handsome and funnier. I would say. Today, I'm just kidding. Bradley's awesome.

This Stuff Works

What Is The Best Course To Start With An SEO Agency?

Let's see what is the best course to start with an SEO agency, you have such course. And I can read about it and decide, I would say if you're starting an SEO agency, the route would be to number one, join the mastermind number to join the mastermind. And number three, join the mastermind. Like you know, in all seriousness, we have a specific path, which is called the POFU path, which is basically showing you how to start your SEO agency if you're starting out if you have a nine to five job. Or if you're you know, if you want to get it and get away from your nine to five job if you want to get land your first couple clients, we have that path where there is a lot of people on the on the mastermind that are going through that specific, you know, situation that you have right now that you're on right now you want to start providing client services to clients. So joining the mastermind would be one of the best investments that you could ever make, I would say. So.

Marco: I couldn't say enough about the mastermind. Because, you know, the Facebook group has been on fire lately. Just question after question after question. And it's great. It's great going in there and either having an answer to the question, going and looking for an answer to the question, or just simply saying, You know what, I don't know, why don't you test it and then let me know and let the rest of the group know a lot of group interaction and that this is a lot of great people in there who really know what they're doing. And so be just hats off to all of you guys in the mastermind to all of your future mastermind members, hurry up and get in there and learn how to do the do we do?

Hernan: Yeah, and you can do it by clicking on this little thing right here. Okay, so you click here, you'll be taken to the mastermind and whatnot. And then Chris was saying he wasn't the mastermind but he's going through a business divorce. Okay, get your shit together do it and joined by the mastermind. Come on, dude. Are you doing now? I totally get it I just want as many people as possible in the mastermind. The reality is that we get so many case studies and so many success stories that we are doing you guys a disservice but not by not showing you the way into the mastermind No, that's how I feel. So um, it will go and then we have started here Okay, as you're saying thank you I'm we're out of questions for the day. So if we're good, let me stop sharing my screen. And I want to thank you all of you guys for staying and hanging out with us. Thank you. There's been an awesome episode and any parting words?

Marco: Yeah, POFU or bust all you get in the middle is a big fat fuck you.

Hernan: Here you go.

Adam: I couldn't have said it better myself. Everybody have an awesome Wednesday. Hernan. Thanks for driving the boat and this has been a great Hump Day hang out.

Hernan: Oh, hell yeah. Hey, we should get rid of Bradley more often. Alright guys, thank you, everyone.

This Stuff Works