How Much Should You Charge For Running An Adwords Campaign Of A Crossfit Company?

By April


In episode 245 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how much should you charge for running an Adwords Campaign for a Crossfit company.

The exact question was:

Any suggestions on how much to charge a Crossfit company to manage an adwords campaign for them. I was in your Mastermind when you used Crossfit for a case study and have a local Crossfit gym owner interested in finding out more about doing this for him. Is there a minimum adspend you would suggest as well as a minimum amount you would charge him to manage his PPC, I was looking at charging him $500/month as a minimum to make it worth my time.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

By April

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at



Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we've got this screaming howling mechanical sounds out of the way, let's welcome everybody to Hump Day hangouts is Episode 231. Today's the 10th of April 2019. Thanks for joining us live if you're here live if not, you're catching the replay. Thanks for watching. And if you're watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we'll get to them. So before we dive into some more announcements and get into the questions, I'm going to say hi to everybody real quick. Let's start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that's awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can't wait actually am and I actually from what I heard I'm gonna meet one or two of the Semantic Mastery people there. So, we'll see.

Adam: Well yeah if you're going or in Indonesia then hit Chris up and chat him up while you're there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That's good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I'm good man. What's up?

Adam: can't complain. It's a nice day here.

Marco: I can't say it's sunny anymore. Ah rainy season just kicked in like today. It's storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That's all year.

Adam: Oh man.

Marco: Things are good. I've been deep in the lab by the way. I'm cooking up some some monster shit. As I said last time, I'm about to turn the SEO world on its ear once again. So it's time and it's been about four years and RYS Academy Reloaded. Wouldn't it be like wicked if August of 2019 something were to happen? I'm just saying.

Adam: Gotcha. I'm sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There's something I'm sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don't know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that's the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you're also getting screwed by Facebook but you won't be able to now will you? I had my account mysteriously yesterday I was I wasn't even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won't even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam's got blocked now, or Hernan's got blocked. So I don't know the Facebook gods are mad right now apparently. And they are I'm already in like.

Hernan: I am back on I did some security check in and I'm in. But yeah, I don't know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley's house. They go read them.

Adam: I'll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I'm good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I've developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it's working really well, I've been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it's a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don't ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you're missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you're doing 10 of those, and it takes a little bit of time to find the prospect that you're going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we're not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that's what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it's so much easier. And I've even learned some things along the way, since I've been testing this newer method that originally I'd set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it's just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don't have to be doing that yourself.

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And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour's time, which that might sound impossible but the way that I'm doing it now is it makes it to where it's so many faster. And the other part of that is I've learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it's a much it now there's no wasted effort on actually creating the videos for a prospect until you've actually got their permission essentially, to send them a video. And so I can't reveal all that here, obviously, guys, but that's coming out in two weeks from today, really? Or yesterday, I guess we're going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it's it's how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that's an incredible result. I've talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who's done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I've done it. I've learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you're not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I'm aware of is we have some new services available and MGYB. Marco you want to chat about what we've got available right now.

Marco: We've got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that's still only available to the Mastermind isn't that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that's just the Mastermind. We're doing several different off page GMB services that are done for you now, but our team, our methods that are it's our team doing our methods to our specifications, and we've got an overall off page package. And then we've got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don't need everything, but just need parts of it. And so, we're rolling. we've rolled that out to our Mastermind, now we're getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we're done with that, we're going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We're good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you're joining us live, that's great. This is the place to be if you've got questions, like I said, you can ask live you can ask ahead of time, if you can't make it live, whether you got a call, client call, busy, you're working, whatever. That's one way to do it. And the place to start is also at that's where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you're ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that's at and like Bradley, Marco were just mentioning it over to for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we've what we've done is we've brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It's what we use. And you guys if you've seen the stuff that we do and and just go to the groups I mean, that's. Take a shot, there's a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don't listen to me, right? Don't listen to me. Because Marco is full of shit. It doesn't know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you're going to see that that people will start chiming and some of them will keep quiet, but I know who's getting results, right because I talked to them on a regular basis. But guys, it's what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don't use it with that we're known for drinking our own Kool Aid, right? That's who we are. So it's anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

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Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven't go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we're gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don't know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We're going to test it out in the coming week.

Bradley: Okay, cool. Cuz I'm seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I'm assuming it's um, anyways, let's move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff's up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can't, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you're going to have to modify it slightly, which kind of sucks, but it is what it is. If you can't access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we've had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I've had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there's that association made. But yes, you can do that. Again, it's if you can't access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I've used, Kevin, that's a good question, all I've ever used, which I really don't worry about keyword density so much anymore, except for if I'm reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I'm worried about over density. I don't really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it's really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don't really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there's a tool that I've been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don't know why it's being so slow.

The site might be having an issue. Yeah, apparently. That's great. So now, there's no connection. Are you guys still hear me?

Marco: I'm still here. Yeah.

Bradley: I just want to make sure it wasn't the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That's what I've been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn't get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I'm sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it's not loading right now guys. So it might be it's,

Marco: it's down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven't used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn't make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn't take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn't show you the keyword density of what the published page had, because remember, you've got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

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But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that's part of the reason why, way back and, you know, for many, many years, I've said don't use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don't do that. Don't do that because again, it there's a lot of things that it doesn't take into consideration, I guess for somebody that is, you know, just a blogger doesn't know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that's broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it's looking at the right places. I'm sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That's what I would check. On sem rush does it too, by the way, that's not free, obviously. But yeah, here's an example. Now I have not used this one. So I don't know if it's any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I'll answer this for everybody else's benefit. He says, How do I take an address off a GMB? I don't see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you're doing it manually, you'll get you know, postcard most of the time. Or if you're purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there's a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that's the next section on the Info tab that you can edit. And that's where you set your service areas. So all you do is, like I said, you're going to, it's going to show your address at one until it's verified. And if it's a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I'm setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don't know because I've never done any of that kind of stuff. Marco that's more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it's not something that I would share here.

Bradley: Okay. Well, there you go. I can't help you with that. Anyways, I really don't do that kind of stuff. So I don't know. Yeah,

Marco: but I mean, you're getting into it territory, right delivering one content to the search engine and, and another content to the user. But that's cloaking. And Google doesn't really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I'll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

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Bradley: Okay. Yeah, I mean, as far as like, there's content gates, or you know, view gates, essentially. And I think that's what you're talking about. Like, you know, there's social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don't know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don't know, because I've never really looked into that Mayank. So I'm sorry, I can't help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he's got an online version of it now. So guys, we've, I mean, we've shared that in several of the groups. It's an online version. It's, it doesn't work quite the same. But you know, again, it's his software, it was never ours to begin with. So does anybody have the link for that? I think it's easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it's now maybe that's not it. Here it is. This is its . That's what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball's software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn't look like we're going to. So I know Peter drew as got software's and his tool suite now that will do something very similar to that, but it's a paid tool suite. So it's not something that's going to be offered for free. So, unfortunately, you're stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that's that's pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don't think we're going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie's up, he says, What's up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can't seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don't know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you're going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that's kind of a pain in the ass because it's manual. But you know, that's honestly, that's how I would do it. Also, if you're using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can't remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it's still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don't. Okay.

Also, that's part of the reason. Frankly, it's good to have a VA because that's something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that's an Excel specialist or a Microsoft Access specialist because I got some work that I'm doing that requires stuff that's way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I'm sure it would be a really quick, easy job for somebody that knows what they're doing. Okay.

Looks like we're almost out of questions, but that's probably because of this stupid app. Let me refresh.

Yeah, there's a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there's Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can't comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There's some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

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What's cool about that is if it's canonical, it Google honors the canonical, then the blog post won't actually index I mean, Google know it, but it won't index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that's against your answer is yes.

How Do You Rank In Google's Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don't you know, I haven't done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we've got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don't think he's with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he's got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don't know if he'd be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they're people that have taught that it's not something I know how to do, because I have not done that. But again, it's it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I've done training about this, questions in a question and answer posts are great for blogs. And it's great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that's how you get included in those q amp a box is by proper markup. And there's q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there's, what's cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it's doing is it's sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that's why I've talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it's the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there's q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can't drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event or something like that is what I would search and you could probably find some specific articles about that.

Okay. There's a good question. In fact, I'm just curious really quickly see event schema. There is a on that. See, this is what I was talking about these questions right here is exactly what I'm talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it'll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There's a tool for that. There are plugins, those plugins typically don't work all that well. At least they didn't use to, but maybe they do. Look this is event steal our JSON LD, I don't know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let's do. You could try this to this is Google's own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google's own tool. And look at that, guys. There's an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you've already published, whether it has the code or not, and then Google's markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google's markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google's own tool here. Any input on that, guys? Was that good enough?

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Marco: That was perfect.

Bradley: Okay, sweet. I can't believe they kicked me out of Facebook comments for this on during the webinar. It's ridiculous. I don't want to use this anymore.

All right, next one. Yeah, Scott said it's not loading. Thanks, Scott. We got that. See? That's again, that's a duplicate question.

Greg's got to do but good question. It's a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That's the same question to it just looks like it's filled out a little bit more. Okay, I'll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that's that should work.

We might have to wrap it up, early guys. I'm tired of this app like already. I'm frustrated with it. It looks like we don't have any more questions anyway. I'm sure it's because people are having issues. Yeah.

I'm sorry. Go ahead. No, I mean, yeah, you're totally right. I think that's an issue. It's definitely an issue because we're getting duplicate questions. It's just stupid. Sorry, guys. You know, we're trying to find a better solution. Adam says that

we're going to test next week. Yeah, got it will test it and we'll see if it works. Okay. definitely got to do something. Okay. So Greg's, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that's used to be, by the way, that that's, that's how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what's called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what's called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you'll see at the bottom of the search results where it'll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we've done testing that, you know, even with no indexed PB ends, for example, that will again, we don't use PB ends anymore. But we've done testing. And it's been a while since we've done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it's not I didn't say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I'm aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don't think so. And the reason why is because Google is looking at it as almost duplicate content.

It's not that it's toxic, but it's just not that is as helpful as what I'm saying. So that's one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they're not they're trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It's still effective, although the method has evolved a bit. And it's on what's about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we're going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You're in the Mastermind. I've talked about this multiple times in the Mastermind, Greg, I know you've missed that webinar or where I've talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I've noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn't seem to be the case anymore if it's low competition, yes, but if it's moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you're stacking properly, and I'm not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that'll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that's really the point is, is, if you have additional distribution networks that you can use, that's going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can't go cover that specific method here. But yes, I'm still using press releases prime as my primary off-page link building, you know,

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direct to money site stuff. But you know, I'm also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it's about powering up specific entities. That's what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You've got that Greg. I know you've got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don't it's not that big of a deal it whether they're indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven't done any link building so I haven't done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven't syndicated any posts, haven't done anything, but I have it. It's a specific company name. And I added it's been about three weeks now that I've had that site up and again, besides the Click Funnels page, whatever

content, there's no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there's a lot of other companies that have similar names, but it's not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it's like I said, it's a new project that I'm just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it's showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it's still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you've been with part of the Mastermind for years. For years, people have asked, Well, I'm not seeing my syndicated post URLs being indexed. I can't find them in the index. So this is useless. And I've said for years. No, that's not true. Because whether they're indexed or not, it doesn't mean they're useless. Google knows they're there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you'll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you'll see that they are listed and links to your site. And they'll show how many posts Google was aware of that are linking back to your site. So whether they're in the index or not, Google knows they're there, and it's counting them as links to your site. Does that make sense? So we know that they're powerful, regardless, if as long as Google knows they're there. Yes, there is some benefit to having indexed links. There's no doubt. But there is still some benefit from non-index links to as long as they're not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I've been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it's measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they'll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I'll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that's what he's been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn't like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don't create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It's verification, it's validation, and then solidification. That's what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

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But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you're incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I'm going to tell you right now there's absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That's like I don't know how he does it. And I don't care. He just knows he's been doing it for years. He knows what works. So I I'm not going to

Tell him what to do because he's the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that's when it really comes home man. That's when everything really binds together and it because then it's people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I'm working with DC Glenn on right on on his entity. It's already validated. Now it has to be disambiguate it from tireless, it's tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we've given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you're pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you're talking. It's like this is twice now in two days. I don't understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I'm going to wrap it up because I'm tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I'm unable to do it.

But yeah, we'll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we'll see you next week. Thanks.

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How Would You Set Up A Revenue Share Campaign For A Home Building Business In Google Adwords?

By April

In the 139th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to set up a revenue share Google Adwords campaign for a home building business.

The exact question was:

I've been setting up a revenue share AdWords campaign for a while now, and it's been active since last Tuesday (search beta campaign). It's for a home-building company.

My question today is, how long should I wait before I change anything, or start an alpha campaign? So far I've gotten 11 clicks (7 of them relevant). But no conversions. The search volume for this industry is low in my area, and I've only spent about $50 so far, so normally I wouldn't be too worried. But since the home-building business gets the most buzz in the summer months, I'm getting anxious.

At the same time, I don't wanna be too hasty and make kneejerk changes.

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How To Get More Impressions For Targeted Keywords In Google Adwords

By April

In episode 139 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked for tips for getting more impressions for targeted keywords in Google Adwords.

The exact question was:

2. In one of my campaigns, I have 190 keywords of which about 90% are eligible with max CPC bid above Est first page bid but with only “”7″” impressions over the last 60 days. What can I do to try and get more impressions for these keywords?

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Does Search Volume And Bids Affect Ads Displayed In Google Search Results Page?

By April

In episode 130 of our weekly Hump Day Hangouts, one participant asked whether search volume and bids affect the placement of search ads in the Google results page.

The exact question was:

what does it mean if you do a search but the page has only organic listings all the way down except 3 ads at the bottom of the page? Does that mean no one is bidding on that page or that the search volume is very low for that term?

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Are You Able To Generate Enough Quality Leads For Your Clients Using Adwords?

By April

In episode 128 of our weekly Hump Day Hangouts, one viewer asked if the Semantic Mastery team are able to generate enough quality leads for their clients using Google Adwords PPC.

The exact question was:

Hi there guys, hope all is well in IM land.

My question is about your Local Kingpin Product, I am starting to get some where now with SEO, but it does take forever and thats ok, I accept thats how SEO goes and just get on with it, but I like the idea of starting with Adwords and then adding SEO/Lead Gen later. I'm not asking for Adwords advice thats what the training is for and I've bought your products before so I know it'll be legit. My question is how did it or how is it going? Are you able to generate enough quality leads for your client? I work with contractors if that helps, not looking for specific advice just your opinion on how well Adwords works

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 125

By April

Click on the video above to watch Episode 125 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at




Bradley: Come on.

Adam: All right, we are live. Everybody to Hump Day Hangouts. This is episode 125. Today is the 29th of March, 2017 and we've got almost the full group here, so we'll go round and do what we do. I'll start off with Bradley today. How's it going man?

Bradley: Hey man. Glad to be here. Got a lot of really good questions on the page already, so looking forward to it.

Adam: Cool deal. Marco, how you doing?

Marco: Hey man, good to be here. I was just, it just hit me when you said 125, we actually have 125 hours of free stuff on our YouTube channel. All people have to do is go to our YouTube channel, use the channel search for anything that they're looking for and we probably already answered the question. How good is that?

Adam: Mm-hmm (affirmative).

Bradley: That's 125 hours of just Hump Day Hangout content, because there's a lot of hours of other content as well.

Adam: That's true. That's true. All right, Hernan, how's it going man?

Hernan: I'm good. I'm good. I'm excited to be here. Yeah, 125, it's a great number. Also I'm excited because we've had a great testimonial early so it's good to see that all of these hours we're pumping out and we're dedicating a bunch of work to [inaudible 00:01:26], but it's actually getting great results this year. I'm really excited to see those kinds of things.

Adam: Why don't you tell people. We said we're not going to tell by name, but why don't you tell everybody a little bit, like the outline of what we just found out this morning.

Hernan: Yeah sure. We got a message from one of our students telling us an actual business income, like a real screenshot. It's a bank statement actually about making one year of SEO. I think it adds up to 100 …

Bradley: Just under 140K.

Hernan: Yeah. Just under 140K for the last year. That's pretty amazing. He's saying well, of course he's taking action, he's taking massive action. He's moving forward, closing clients, et cetera, et cetera, so I think that's amazing. Also it's kind of what we're trying to do here. It's funny because you're out there trying to put a lot of content, put eh best that you can do and trying to actually impact lives and change lives. That's something that I really like seeing.

Bradley: It's great to see 2015 about 12K, 2016 about 140K. He says, “I love you guys. It's from SEO work.” That's amazing.

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Marco: No, but the interesting thing is this isn't an agency. This isn't an SEO guy doing SEO for somebody else. This is a guy who took our stuff and applied it to his own business and is making this kind of money. He's in a major metropolitan area, but he applied it to his business, grew his business. This is amazing to me. This is an amazing …

I see this and the possibilities for you guys, for everyone listening, they're endless because we just keep finding new ways to make ranking easier. They tell you it's harder. Google tells you so much shit and you guys believe it. I'm like please, please, don't make that your mantra, Google said so. If they said so, go and do the opposite.

Bradley: The opposite, yeah. See what happens.

Adam: That's right. For the record I just want to say that this is one of our Mastermind members, but if you're listening and you're somewhat newer to the Semantic Mastery or you're just coming across us, please check out the Syndication Academy. That's a great place to get started, combined with the Hump Day Hangouts. I'll pop the link on the page in a minute.

Excuse me, a quick review of the last week. We did want to say that the Live Rank Sniper replay is still available. That was the webinar with Peter Drew. A lot of people really into that, popped it into their toolbox and having some cool results so by all means, go check out the replay. Again, that's just a free replay. We're going to put that on there, some really good information.

Bradley: A couple things.

Adam: Yeah, go ahead.

Bradley: You mind if I jump in on that for a minute Adam?

Adam: No, go ahead.

Bradley: One, you mentioned Syndication Academy. That's really simple guys, for those of you that are new so you don't have to go searching for it, it's Syndication.Academy. Very, very simple. Okay, as far as Live Rank Sniper, awesome product. It really is. It's so simple to use and it's great for identifying keywords that you can rank for very easily.

I like it a lot. I've been using it a lot. I added several cases studies as a bonus for anybody that had purchased. That case study is pretty much done. I've got one more video to add still to the bonus site guys. If you haven't checked the bonus site for a couple days, go back and check it again because I added another training or a another case study update yesterday. Anyways, I've got one more to do which is going to be like I'm going to be talking about the strategy and what's next after those case study results came back from using Live Rank Sniper.

I'm just going to give you a little tease right now because what I'm doing with those case studies is I'm extending them onto another product that we're going to be holding a webinar for in about two weeks that I'm seeing. Essentially what I did was I took Live Rank Sniper, the case study results or whatever Live Rank Sniper showed me as the keywords that I could rank for and then I plugged them into another software, and other YouTube tool. We're going to be again, introducing that to you guys in about two weeks.

I'm seeing some incredibly good results with it right now, so the case studies from Live Rank Sniper are going to carry on into this next tool that we're going to be showcasing and I'm going to show you what I've done with the Live Rank Sniper keywords that I found. Then using the new tool and the results that I've been able to get and it's really, really powerful. I'm actually pretty excited. I've only got one out of five of those case studies completed right now, so I've got four more to do. If the other four perform like this first one did, then we're really onto something. We'll be announcing a little bit more about that next week guys.

Just know that there's something that's coming very, very soon. If you don't have Live Rank Sniper and you don't know what I'm talking about with the case studies, well, go pick it up because it's inexpensive and you can get access to the case studies just by purchasing it. There's a whole bunch of unannounced bonuses in that bonus site that we're not even going to tell you about, but if you purchase you'll be pleasantly surprised. Okay? Okay Adam, carry on. Sorry.

Marco: Why are we always giving so much stuff away?

Bradley: I know. I know.

Adam: You get one and you get one and you get one. All right, that's about it but we do want to say we sent out some emails about the RYS Stack Webinar that's happening tomorrow. I'll put the link on the page. This is going to be a really cool and shorter webinar where we're going to go over some information about RYS stacks. Where you can use them, when you can use them, why you should be using them. Trust me, this is important.

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Then on top of that how you can do this through search base and get the done for you option. If you haven't heard of RYS Academy or you aren't sure what this is, well, I don't know, do you guys want to go over that? Just a quick elevator pitch on why people should be aware of the done for you services for RYS?

Bradley: Yeah, because it's a huge time saver. They're done to our specifications and the way that we build them so it eliminates so much additional work. Look, if you want to learn how to build your own stacks, especially if you're running … Well, you know what? I used to say if you were running an agency that you should hire your own team members and then put them through the training courses so that they can produce them for you. To be honest with you, there's a lot of learning curve and a lot of time that goes into first of all hiring and firing, hiring and training somebody.

If you use out Outsource Kingpin product it will streamline that quite a bit. There's still a lot of time involved in actually getting them up to speed and trained well and then managing them and all that kind of stuff. We've already got all that stuff done. The heavy lifting is done for you guys. If you order through us it's going to be done. You don't have to worry about training or hiring or monitoring and managing and all of that. It just gets done. We're going to be showcasing how, what our RYS stacks or drive stacks are, why they're so effective and how to order them through Serp Space. Marco you want to comment on that at all?

Marco: Yeah. It took me a month to train Jason, to get Jason up to speed on building these. Unless you want to spend the time to learn RYS and then an extra month to train the VA who might or might not work out, because you have to pick out the right VAs, right? If you don't have the course that teaches you how, it's like hit or miss. We have a way to identify the best of the best and then get those into the training area so that we finish with the very best. Unless you have all that, we've done it for you. That's a very big deal as far as I'm concerned.

We're going to give away part of why it works tomorrow. That flows right into the one that I'm doing on Monday which is I'm going into the overall reason of IFTTT or excuse me, Syndication Academy and RYS Academy and why both should be part of the toolbox. It can be RYS Academy or done for you RYS, either one. It should be part of every build. We'll follow that up tomorrow. We'll follow that up on Monday. I want to get into questions.

Adam: Awesome. All right, one just quick one that I saw this week, I don't know if you guys noticed, but it looks like on May 2nd YouTube's ditching annotations, so anybody who's using annotations out there, you've got till May 2nd to edit or delete them and then they way they are is the way they are. If you use those and you want to change them or update now is the time to do it.

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Hernan: Yup, they're moving into the mobile friendly version of the annotations, the end of the year annotations and then you can use cards. That's clearly a move into more mobile optimized version of YouTube.

Adam: Yup. Got you.

Bradley: Scott mentioned that he had not found the Live Rank Bonus case study. Scott, if you purchased through us you should have been added to the bonus site already. Check your spam folder. If perhaps you purchased it before we had the automation setup, just contact us at [email protected] and provide the PayPal transaction ID so that we can verify the purchase and then we'll add you to the membership site, the bonus site manually, okay? Anybody having any issues with that just contact us at [email protected] All right?

Adam: Okay cool. Can we get into questions now?

Marco: Let's do it.

Bradley: Let's do it. I'm going to grab the screen. My audio dropped for a minute. Bear with me.

Adam: We'll just chat while Bradley's not here.

Hernan: We can talk about him because that's a good connection and he'll come back. Hey
Bradley: Here we go.

Bradley: Hey, shh, here he comes. Here he comes. Stop talking about him. All right, you guys can see my screen now?

Hernan: Yup. Got the whole screen.

Best Practices In Re-Publishing And Linking Out Expired Domains

Bradley: All right, cool. All right, so Asi I suppose. I'm not sure if I'm pronouncing that properly so I apologize if I butchered it. Hi all. As you mentioned last week I can publish an expired site and link out from that expired site that I recovered from way back, HTML version, to my money site to tier one properties or to tier one properties. Which is the best option? That's going to depend on the domain that you pick up, Asi. If you get a really clean domain that has a good … All it needs is one good backlink pointed to it. That's it. Just one good, so if you're scraping domains and you're analyzing them prior to purchasing them, what you want to look for first and foremost more than anything else, don't worry about the metrics, the trust flow, the topical trust flow, domain authority, page authority, don't worry about any of that crap.

First and foremost look at what the content was on that site originally from the domain that you're picking up and make sure it's relevant. If it's relevant to the niche that you're going to be placing the link on that rebuilt domain pointing to your money site you want to make sure that it's a relevant, that it's topically relevant first and foremost. That's the most important thing to look at.

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The second most important thing, very next thing that you do is go look at the backlink profile and make sure that they're clean backlinks. No spammy shit. You want to look at, one thing I like to do with Majestic is look at the map. When you look at the backlinks the map, it will show you where backlinks are coming from. Typically if it's got backlinks coming from Russia or China or Korea a lot of the times I won't even pick those domains up because it means it's been spammed for the most part. The vast majority of the time it means it's been spammed.

You also just want to scroll through and take a look at the backlinks. Guys, I'll pick up expired domains. I don't do it near as much as I used to, but I will pick up expired domains that only have one backlink because that's all that matters to me. What I like to do, obviously the more referring domains it has the better. As far as, and let me try to explain this a little bit better.

It used to be the more referring domains the better, but that's not the case anymore because what you're looking for is quality. It's not quantity, it's quality, right? What I worry about with buying domains with only a couple of backlinks pointed to them or a couple of referring domains, it could have more than just handful of backlinks, but if they're only coming from a couple of domains, is what happens if the webmaster of the site that's linking to that domain finds out that the domain has been expired or that the content has changed or whatever and they can go in and remove that backlink and now especially if you've got a domain that has only got one or two referring domains pointed to it, then you've just lost whatever SEO value that it really had, right?

What I do is I go back and look at the way back machine for the linking domain. In other words, the domain that's linking to the domain that I'm about to pick up or purchase, I'll look at that backlink and the history of how long that backlink has been there. If it's been there for let's say five years or two years or whatever, if it's been there for any length of time then I'll suspect that it will likely stay there. It's unlikely that that backlink is going to be removed.

I just want to make sure that the linking domain has some history for how, like that backlink has been there for some period of time. Depending on how desperate I am for expired domains for that particular niche will determine how far back I'll go to cross that threshold to where it will make it worthy of my purchase or let's say I abandon it because the backlink's too new. You know what I mean? The other part of that is it used to be also that you would look at the backlink profile and you would worry about backlinks dropping from the domain if you picked up an expired domain and then rebuilt the site, which is how we used to it, right?

We used to do that private blog networking sites or PBN sites, right? We would go out, buy expired domains because of their metrics, strip the … We would install a new WordPress site, install new content. A lot of the times it wouldn't even be in the same niche. Well then that's very, very likely that other linking domains that are pointing to it are going to remove the backlink if the webmaster goes and views that link and takes a look at the destination site which ends up being the domain that you rebuilt.

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It's got some other content on it, it's not in the same niche or whatever, they're going to remove that link. When you're building expired domains, when you're rebuilding expired domains with the content that was on them when they expired then even if a webmaster were to look, they're going to see the same site that they linked to originally anyways. Does that make sense?

My point is when it comes to buying what I call PLN or private link network sites instead of private blog network sites or private link network sites because they're not really blogs, they're not WordPress, right? They're HTML sites. As I look for relevancy number one, number two, a clean backlink profile and if it meets those two criteria then I'll research the backlinks that are pointed to it to see what their age is on that. If they've got any length of time or history then I'll go ahead and pick up that domain. It can be used for money site or tier one properties.

The cleaner, the more relevant, the closer you can get to your money site or even point directly to your money site. If there's any question or if it's not necessarily in the same niche, if it doesn't cover the same topic, it's a little bit broader or it's like a tangent market or something like that then I would use it as a tier one, a link to tier one properties instead. You guys have a comment on that?

Marco: If I could just add something. I have two, or three they turn in to be three things. We now have Adela and a Dr. Gary who are really good at spotting the domains that we need and they're niche-relevant. They add the relevance that we want. We don't go through that process any longer unless we have to or unless we want to.

The second thing is if you don't do your due diligence with these domains you're going to tank your rankings. If you point it at your money site and you didn't do it right, you're going to see it go in the shitter. It's almost overnight. You have to make sure that you know what you're doing. If you don't and you still pick one up, go to tier one. Go where you at least have a layer of protection until you actually know what you're doing because you learn over time. You learn to spot them and you learn to spot what's actually spam and what isn't.

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Once you're that good, then you can say okay, I'm going to pick this one up and I'm going to point it at the money site and you're going to see wonderful results. Once you're experienced. If you're not, don't do it. Don't do it unless you want to see your site go in the dumper, then by all means go ahead.

Adding Schema, JSON-LD,  To Tier 1 Blog Components

Bradley: Yup, awesome, thanks. Ivan's up. He says, “Hey guys, just joined the Syndication Academy. Hump Day Hangouts is great stuff. Free stuff helped me a lot, but the full training is awesome.” I will plus one that. “Maybe this question will be answered during the course, but here it is. Is it worth the time and effort to put things like [inaudible 00:19:05] markup, local business, JSON-LD, job descriptive, et cetera into the tier one blog components like WordPress and Blogger? I've been treating those properties like they were money sites. Thank you. Looking forward to Marco's webinar and SMRYS Secrets.”

Yeah Ivan, to be clear, yes it would help to put, for your branded properties especially, like you said, to treat your branded properties like money sites. Guys, you should be doing that anyways. Try to flesh out your branded properties as much as possible and if you can add markup then do it. Now listen, let's be real clear. I want to make it clear to you guys I don't do that on all the properties that I set up because a lot of the networks that I set up don't require that. They're used for syndication or SEO purposes only, whatever.

For client sites, and I'll be honest with you, a lot of my lead gen sites I don't even have that setup because it's just so time consuming. I probably should have a VA that does it for me, but I don't. I only do it for client sites really and a few of my lead gen sites. I don't do it on all of them. Absolutely you can.

Now here's the thing though, a lot of those are going to strip any sort of structured data out anyways. That's the problem is trying to add structured data to these because it ends up getting stripped out by the editor, right? By the platform itself. That's really where it's tricky. Now if you can, like for example if you can go in and add like where you would add analytics code for example in the header and things like that, if you can go in and edit those fields within the platform, then yeah, you can add JSON-LD code. Whether it validates or not you'd have to check, okay?

Yeah, absolutely. One thing that I've been able to do in the past, it's been a while since I've done it so I can't even remember which platform it was on, but not using JSON-LD, but you had to use micro-data. Which micro-data is like, it's structured data but in HTML format so you can markup elements within an editor, but like I said, a lot of the times it depends on the platform. I can't remember which ones they were off the top of my head, but it will strip it right out.

Don't waste your time without checking first. Go test a few of the sites and see unless Marco or Hernan, if you guys know the ones off the top of your head that will accept that, I don't know them off the top of my head.

Marco: No, not off the top of my head. The ones that I do know are not ones that I care to talk about at this point.

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Bradley: Okay.

Hernan: Right. For example if I may Marco, Blogger, I know that it will accept JSON-LD, JavaScript, pretty much everything that you throw at it on HTML because you can actually edit the template.

Bradley: The theme.

Hernan: You know? Yeah, the theme. You can edit the template, you can edit the theme. Weebly will do it too in case you are syndicated to Weebly. There's a bunch of those that they will accept HTML. Blogger for sure, Weebly pretty much. I think Tumblr as well, but we have abused Tumbler and for that reason it's not that permissive anymore. We are 100%, we are 100% responsible about that, so sorry about that guys.

Yeah, basically those three I think will accept HTML. In any case on the update webinars we are always looking for new platforms and what's good about it is that we will uncover either Web 2.0 or live stream sites or Semantic Hubs as we call them where you can actually add schema or you can actually embed a bunch of things like my maps. Well, a bunch of things, so stay tuned of that and go through the past trainings, the past update webinars because there's a ton of gold in them and there's a ton of properties that will actually accept that if you need a push or if you need to rank those properties on page one as well.

Bradley: Yeah. I'm going to name one here guys, and before Marco and the crew all get mad at me, I'm now going to name … You have to be in Syndication Academy to get the full training on this. I'm just going to make a mention of one that's really, really powerful that you can do all kinds of nasty stuff with Ivan. Since you're on Syndication Academy you can find it. It was in the update webinar from like I don't know, three or four months ago.

It's called Pearl Trees. That's a great tier one property because you can do all kinds of nasty stuff in there. Go back and watch that webinar. It's one of the Semantic Hub or additional properties inside of the update webinar from I want to say three or four months ago. Just go back and take a look. You'll see what I'm talking about. There's some real ninja stuff you can do with schema markup and all kinds of stuff with the Pearl Trees site. Okay. Guys, I didn't just give away too much, did I? I tried to tread lightly.

Hernan: I know that you feel like giving more, but we're fine. That's a nugget.

Using Google's Trust Indicator To The Landing Pages Of Adwords Campaigns

Bradley: Yeah, good. I just want to make sure I'm not going to get in trouble later. All right, Paul's up. He says, “Bradley, what are your thoughts on what ways can I use Google's trust indicator like GO.GL short link on a average PPC landing page? I have a hunch it might help me lose trust and authority, higher quality scores, et cetera. Your thoughts and/or recommendation linking to the landing page on or from the landing page itself, et cetera. Thanks.”

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Yeah okay, I see what you're saying. I have not tested that, but you're talking about taking your landing page URL and shortening it with a GOO.GL short link and then using that as your landing page URL in AdWords. Now I haven't tested that. My initial thoughts or assumptions would be that it wouldn't have an effect on quality score only because what I have seen through my own testing for the last year with AdWords stuff is that quality score is a function of two things really.

Number one, your bid, your max bid is one and then the other thing which has the most effect on quality score is going to be your click through rate of the ad itself. Those are the things. Now your landing page experience, like honestly, I have played with multiple versions of landing pages trying to affect the quality score from that. It has a very minimal effect on quality scores. As long as your landing page has basically some basic or some basic elements to it, that's all that's required.

Then obviously you want to have the keyword, especially in the SEO title or whatever. Even though it's in AdWords you still want the meta-title of the page. That's really it. As far as everything else, the bid, the max bid amount, that's going to have an effect on quality score to a degree, but the vast majority of the quality score metric is calculated by click through rate.

That's going to be determined by always rewriting, always split testing ads and trying to improve your click through rate. Just as a side note, there's a lot of industries, guys, that you'll get into, and I know because as my experience continues to grow in AdWords I see it now more and more. At first I didn't understand why sometimes I would set up ads in one campaign and they would have quality scores of three and four and then I would set up the same type of ads with the same type of landing page as far as the elements, but for different keywords, so in a different industry, and I would start off with quality scores of five or even seven.

Sometimes within a day or two they'd go up to eight or nine or even quality scores of 10. I would wonder why is that. That's when I started really playing around with different things that I would try to manipulate quality score with and your max cost per click bid is one. Another one that Marco gave me a hint at, I wasn't able to prove it, was increasing your budget, your daily budget as well.

I wasn't able to prove that and it's probably because I didn't go extreme enough, so we won't talk about that much. I tried playing with landing pages as well and I couldn't manipulate quality score more than just like a point from landing pages. Once I started really honing in click through rates which is always … The strategy for that is just constantly always be split testing your ads and trying to achieve the highest click through rate.

Run two ads concurrently. Split test your ads, so run two concurrently and let it run until you've generated either a certain number of clicks or you've allowed them to test against each other for a certain amount of time. It's usually a function of volume of clicks, right? Let's say I want to allow 30 clicks to this ad and I'm going to go back and take a look and see which ones have the higher click through rate. Then you keep the one with the higher click through rate and you pause or eliminate the one that has the lower click through rate.

Now you write a new ad to split test against your control, right? The one that just performed better. You constantly refine until you get your click through rate up. Here's the thing, what I was saying just a moment ago about starting off with different ad groups and seeing how some would have low quality scores right off the bat and other ones would have higher, and that's based on when you start a new campaign, guys, AdWords will give you a mean or a baseline, a quality score based upon the industry average or the average for, the quality score average for that industry.

If you're in a space where you're running AdWords campaigns where there's a lot of shitty advertisers, in other words advertisers that don't know what they're doing and aren't optimizing their campaigns, your campaign's going to start off with a low quality score and that's only because that's like the mean or the median in the industry of the industry average, if that makes sense.

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The only way to get your click through rate, or excuse me, your quality score up is to start improving your click through rate to get well above and beyond what the industry average is. Once you do that, and I don't know, that number various depending on every industry. For example if I can get a click through rate up to say like 30% in the tree service industry, my quality scores are going to be eight to 10 hands down every time.

If I keep my click through rate down around the 10 to 15%, which I believe is pretty standard for the industry, then my quality scores are going to be, they're going to range between five and seven. Once you get to seven and eight, eight and above, you really get much lower costs and you get the higher quality, the higher ad rank and all of that. I know that was kind of a long winded answer, but I wanted to explain. I haven't tested using the GO, excuse me, the Google short link as the landing page URL.

I don't think it would have an effect, but I haven't tested it. I just wanted to explain really what the quality score, the biggest influence on quality score is going to be click through rate.

Marco: All right, so can I just mention something that I picked up from what you just said and from what he's trying to say?

Bradley: Mm-hmm (affirmative).

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Marco: If click through rate is a factor for quality score and you have a Google URL showing, that's…

Bradley: [inaudible 00:30:16] more clicks, is that what you're going to say?

Marco: Hey. Wouldn't it thereby increase your quality score? We actually show that inside our RYS Academy. Isn't that something?

Bradley: That's a really great idea and that's something that I wasn't even considering when I was answering this, but that's a good point Paul, if you have that GOO.GL short link it's going to be basically a Google URL. That might be deemed more trustworthy by the searcher or the visitor, right? It might end up generating a higher click through rate like Marco just said.

Test it, Paul. Test it and let me know. In fact I might even test that on a couple campaigns just to see. In which case I'll, I don't know where I'll share it. Ask me again at a later date, Paul. I just want to give a quick recommendation. This is not an affiliate link guys, but there is, this is a really cool site. I think it's, what's it say? Ten scores.

Okay, Check this out. They've got this big pop-up here. Let me close this. I forget how to close this damn thing. Right there. Okay, so Ten Scores. This is a great service. It's like really cheap. It's like 25 bucks for 5,000 keywords or something like that. It's ridiculous. You can view plans and pricing here. Fifty thousand active keywords, up to five AdWords accounts fro $25 a month.

Guys, this is really cheap. Most of the AdWords optimization platforms are really expensive. This one is dirt cheap. I really like it because this is really what turned me on to … I finally started believing that click through rate was the biggest influencer of quality score once I started following the Ten Score blog. Then I ended up purchasing it and I've started using it for some of the AdWords accounts that I manage.

I started seeing actual, real results by just manipulating click through rate. I saw real improvements in quality score just by doing what this blog tells me to do and then I started using the service on some of my accounts. It absolutely is true. For a while there I just didn't believe that click through rate was the biggest influencer on quality score until like I said, and by the way there's a great blog on this site too. Read our blog. Right there.

The guy, his name's Christian I think, I guess the guy that owns this or whatever. It's a great blog. He's got some awesome, awesome articles in here about how to improve AdWords campaigns. I highly recommend that you guys, even if you don't purchase the product or whatever or subscribe to it just go through and start paying attention to these blog posts. Subscribe to the blog because he really has got some great stuff. Okay?

All right, moving on. Tim's up. “Did not get a chance to say thank you for answering my question last week. You guys rock. Always delivering on the answers. Thank so much.” You're welcome, Tim. Our pleasure.

Adam: Now the real Vasquez is here, so watch out.

Maximum Number Of Keywords To Add Within An iFrame Tag

Bradley: That's right. The real Vasquez. Paul's up. He says, “For the IFrame Stacking webinar by Marco he mentioned that we can exploit with our keywords before the closing tag, IFrame tag. What's the maximum keywords we can or should add there?”

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Marco: That's information from a paid webinar. I'm not sharing it here.

Bradley: Okay. There you go. Let's see. “Also what's your take on using exact geolocation keyword phrases that would otherwise cause over-optimization with regular SEOs?” Okay, same thing. Paul, we're going to have another webinar on Monday, right? Is that right?

Marco: Yes we are, but it doesn't involve IFrames. It's a followup.

Bradley: Okay.

Marco: He can ask questions at the end of the webinar. I might answer it.

Previous Business Shows Up When You Google Your Client’s New Business Address

Bradley: Okay, there you go. That's why I was mentioning it because that is an RYS type webinar so that would be a good place for it. James is up, he says, “Client just got a new location brick and mortar shop. Wants me to build citations, but when I Google the address the old business that occupied the spot shows up. When I Google the address the old business shows up. How do I go about getting this done without the old NAP affecting my citations?”

Let's see, oh, “I just got a new client, just got a new location. Okay, client just got a new location. Wants me to build citations but when I Google the address the old business that occupied the spot shows up.” Okay, so what you're saying is there's still citations out there. Okay, I see what you're saying, James. All right, I'm going to share with you a link. It's In fact let's just type it out.

This, guys, this is the service I use for any sort of … Any time I got a citation or NAP issues I always go to these guys for this because they hands down, if it's a US business it's the best service for this. It's the citation cleanup service. If you go to, L-O-G-A-N-I-X. It will take you over here and go to the services and it's the citation cleanup service right here.

It's 500 bucks for it, but it's totally worth it guys because they will do, at least in the US market they do hands down the best job I've ever come across and I've had to do this many, many times over my career. I've hired virtual assistants and trained them how to do this manually. None of it has ever been as good as what these guys do. They do it very efficiently.

Again, I highly recommend that you check out Loganix. Again, it's 500 bucks, but if you are dealing, when you're pitching a client or prospecting and you go give the pitch, you should already know this. You should already know that there's NAP issues if you've done your research and you should work the cost of something like this into your proposal. Plus we're markup, because you've got to manage it. If Loganix charges 500 bucks for this then I'd be charging the client every bit of 750 or 1,000 bucks for the same thing and that citation cleanup.

That's because you should be marking it up. You're going to be the one managing the project. Just so you know, this is absolutely the service that I use for that. That's the best way to get around it. Okay? James, because it's not something, trust me, that you want to do and like I said, I've even hired virtual assistants and trained them how to do it. They're still nowhere near as efficient as just having Loganix do it so it's worth the money. Okay?

That's the first thing I would do. I would hire them to clean that up by the way because they can go, what they'll do is they'll literally reach out to all the business directories that have the old business location in there or whatever, whatever the problem is and they will contact the business directories and manually and ask them to update the records.

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They'll provide the proper data and then about 70% of the business directories will update based upon their outreach, okay? I'd clean up before you even start building new citations to the client site because otherwise you're just spinning your wheels. Building new citations when there's NAP issues isn't going to help. You need to clean up old incorrect NAP … Incongruent NAP data first. You've got to clean that up first or else you won't see any results.

All right? Paul's up. He says, “Bradley, when you go about securing virtual address for your lead gen sites for GMB, are there any issues with getting more than one address at the same post office say for three to four different niches? How do you circumvent this if it's a problem?” Paul, I haven't run into any problems with that because every single box that I get is a unique box number. It counts as a unique address. Okay?

I've got some post offices where I've got several different businesses in that exact same PO, or excuse me, post office. It hasn't caused any problems for me because it's a unique address. Just don't be cheap and try to get one box and use it for six businesses. Don't do that. PO boxes are cheap enough that you don't need to do that. You can get a separate box for every business, all right? That's what I do. I get a separate box for every business.

Ken says, “Where can I find a Google My Business URL?” Ken, there isn't one anymore. Well, you get the Google Plus URL. Remember, there's brand accounts and there's local accounts. You can get a Google Plus URL for those, but the Google My Business URL is the maps URL now. Go to Google Maps, search your business. You already know how to do this but for the benefit of everybody else, let me do it.

Go to Maps. Put your business name in. We're going to type in Semantic Mastery in Gainesville right there. This is our local, right here, this is our local listing. Then you just click the share URL. You can use the short URL, that's fine and it's a GOO.GL short URL right there with the maps in it. Okay? That's your Google My Business listing URL now.

Or you can use the Google Plus, but the Google Plus one doesn't, this is where you want to send, this is actually your Google My Business URL now is the Maps URL because all of the data and everything is right here. Reviews, everything is all here. It's now longer a Google Plus URL. That is I guess in the back end they're connected somehow. In the basement of the Google building they're connected somewhere, but it's the Maps URL now is the GMB listing, okay?

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Content ‘Curated’ And Hosted On Another Website: A Legit SEO Practice?

Next. Ryan, let's see. He says, “I have been contacted by a salesperson to do some content marketing with the following site. Okay, the gist of the campaign I guess is what they will take existing, is they will take existing content that is already hosted on my site and curate the content and host it on their site for SEO traffic. I got the curated version of the content and noticed that the article isn't altered much at all other than changing words to past tense and swapping out some words using synonyms, so basically they spun it a bit. My question is is this legit SEO practice? It fees like cheating Google or trying to trick Google. How does this rank, site rank articles to get SEO traffic when their URLs are defined by parameters? In other words they're not pretty links. Is there any value of having people read your content on other domains that you can't capture leads, data, re-market? Still can't grasp the concept of having people read content on someone else's domain.”

All right, the only thing, and I'd love to get some comments from my partners on this as well, but the only thing I can see of any value of doing that would be for the backlinks if they're properly citing the source. In other words if this website that “curates” in air quotes, the curate content and all they're doing is republishing your articles, if they're attributing, giving proper attributions, so they're citing your website as the original source and then giving you a backlink I could see that possibly having some value.

You have to check though, the domain metrics, the relevancy, all of that, but that's the only thing that I could see. The only benefit that I could see, in fact the fact that they're just taking your article and spinning it a little bit and then republishing it is in my opinion would throw up a red flag. I would avoid doing it altogether. What do you guys think?

Hernan: Yeah. Well, unless they are writing the domain, unless you correctly stated, unless they are citing the source, leaving a live backlink, even if it's not a live backlink, even if it is …, that counts as a citation as well, you know? Because Google will actually input that domain even if it's not linked. It doesn't carry the same amount of [inaudible 00:42:07] and you need to be constantly surrounded by authority content and sorry, on an authority context if you would.

For example doctors or scientists, that they do not have a website, et cetera, et cetera, but they are, their names are being put on paper, et cetera, et cetera. For example on Google Scholar, those guys, those names become influencers at some point and the same happened, that's the internet of things. That's why we are called Semantic Mastery because when you start having your domain, even if it's not linked, but surrounded by other authority domains, you start rubbing some of that authority as well.

Even, again, if it's not linked. If it's linked, way better. That has to be natural and that has to be mass, done in a massive way if you would for it to get any insights or any … To noticeably affect your rankings if you would. I don't think I would do that. If anything I would just try to curate the content as Bradley was saying, but in a more curated way. Not only changing the verbs, the past tense. That doesn't cut it. Yeah, go ahead.

Bradley: I just want to jump in real quick guys, because remember, when you curtate content you don't change the content from the source that you're curating. You don't change it because then you're not curating. Then you're spinning and that's bad. That's a no no. I don't use spun shit to link to anything, any sort of money site, right?

When curating, guys, you're supposed to grab a piece of content and not alter it in any way. If you alter it now you're actually plagiarizing right, because you're changing content and rewording it and treating it as if it's your own. If you're citing the source and it's different then that's not the same either, right? You shouldn't be altering the content at all if you're curating. If these guys are just spinning your content and republishing, to me it seems like they're just stealing your damn content.

Marco: Not only that, canonical points to their domain, not his. It's just totally grabbing what he produced, as you said. It's spun content. The metrics are great, so unless he's getting a link, but what I'm seeing is the inter-linking and everything is to their own … They do a great job of inter-linking, but if they're linking out to you and … The one thing that they're really good at is picking out spun content. This can get you in a lot of trouble, especially since the canonical is pointing to their page and not yours.

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Bradley: I agree.

Marco: Again, it should be your original piece that you wrote posted on their website saying this article originally appeared, dah, dah, dah, dah, dah, and that tales care of everything with the canonical going over to your website. That's the way that it should be properly done. If not then the only ones that are benefiting from this …

Bradley: Is them.

Marco: … is them. They're making it look like your article isn't the original article and that you actually spun because they have actually more trust and authority than you do.

Bradley: Yeah. Without doing more research, Ryan, on it myself I would suggest against it. You're going to get contacted guys by promising, things that sound promising all the time now that you guys are, if you're in the digital marketing space it's going to happen. You're going to get contacted. We get contacted all the time, Semantic Mastery does, about like with all kinds of just scammy shit that sounds promising, but when you do some real investigation you find out that it's all, most of it is bullshit, right?

Because they contact, guys, they do this. It's a numbers game, right? They blast blanket out these sorts of sales messages and in experienced people that don't know any better will think oh man, this sounds awesome. They'll do it. Well guess who? There's only one entity that benefits from that and that's the company that solicited for the salespeople to do that. Right? Does that make sense? Most people aren't going to benefit from that because a lot of the times, like what Marco just looked at the site and he's looking at the canonicals and internal linking. They're benefiting, but I don't see how Ryan, your site is benefiting at all.

That's what I'm saying, we turn down those kinds of offers all the time. Yeah, I used to actually look at a lot of them but then I realized that 99% of them are just bullshit offers that aren't going to benefit us in any way and unsuspecting people will think oh man, that sounds awesome and then they'll do it. All they end up doing is promoting or improving the other company's assets and reducing their own. Okay? I recommend against it, but without any further research I can't speak exactly to it, but I don't think I would do that.

Power Up A PBN By Using FCS To Send Social Traffic Or Links

Okay, James is up. He says, “Can you breathe life into a PBN by using FCS to send social traffic or links to the pages, pages that you don't own that power up your PBN and do you think that's a good idea?” Okay, sending just social links isn't going to help much guys. I found especially within the last year or year and a half that spam social signals really have little to no effect at all on ranking or anything. Sending real social signals, that has a huge impact.

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What I mean by that is sending traffic would absolutely help. Cue up Crowd Search, right? Adam, that's a cue for you. Grab the Crowd Source link guys because that absolutely works. I've been talking about sending social traffic using Crowd Search through sending traffic through social properties as well as like PBN links and all of that kind of stuff for a year and a half or two years now because I've been using it that way for, that's primarily how I use it. I use it for navigational searches which are brand searches because that helps to improve site weight and increases the authority of the site, the brand authority, okay?

I also do a lot of referral traffic, referral traffic through social media sites, through citations, through press releases and through PBNs. Or other external links is what I'm saying. They don't have to be PBNs. For example if you have a guest post somewhere, you can send click through spam traffic to the guest post and then have them click the link over to your site. It's within the content of the guest post.

Here's the key guys, especially if you have access to the properties, if you control the properties that you're sending the social traffic through to ultimately land on your money site, if you have analytics on your site it's going to be picked up as referral traffic anyways, but if you don't have analytics on your site, use a GOO.GL short link. Because then you're allowing Google, you're injecting analytics into that link. GOO.GL short links do that.

That way you can basically force Google to recognize that you're getting referral traffic from citations or social media properties or whatever, press releases, anything. You can essentially inject analytics right into the link itself. Again, I know Adam is telling me five minutes. Again, I wouldn't recommend just sending fake social links. Social links and social signals are different. Social links, that will help a little bit, but social signals, they really don't … Like spam social signals, I don't see them as having any value anymore whatsoever other than to just give the appearance of social proof for visitors, but that's not an SEO thing. That's a human thing, right? As far as traffic, traffic absolutely will help, so you can do that. You can use Crowd Search, that will automate it for you.

Marco: Yup. For Google to pay attention a link needs three things right? It needs activity. It needs activity on the link, relevancy of the link and the trust and authority of the link. If you're manipulating those three it better be done right or you're in trouble. Just to keep in short.

Linking Videos Of Different Companies Under One Main Silo

Bradley: All right, we've got two more questions and we're going to run through both of these just because and that will wrap it up because it looks like we answered all the questions that were posted prior to the webinar starting. Tom's up. He said, “YouTube silo question. If you have a main silo for a broad keyword, say plumbers, that is made up of videos of different companies, IE different locations, do you still link from one video to the next?”

That's a good question. I'd have to think about that one, Tom. Honestly I probably wouldn't. I don't know. It depends on the silo itself. What type of relevancy I'm trying to push where if that makes sense. I don't know know that I would do it with separate companies because I typically keep my playlist silos separated by company for the most part. I have a few old directory sites that I still manage that have more that aren't necessarily structured that way, but I've seen better results.

Because I try to compartmentalize. From an SEO standpoint there probably is some benefit to that, Tom. What I'm always worried about is a visitor coming. Let's say you have company A and company B. Company A you've got their video ranked and company B, maybe you have their video ranked too. They're sharing, they're both linking to each other in the descriptions in the playlist. They're both in the same playlist and they both link to each other.

Then I don't want a customer viewing the video, so a lead, a lead viewing the video and the clicking the link to a competitor. Even if the competitor's in a different city which means they wouldn't provide services, it's just a distraction for that. I like to try to separate that stuff, but from an SEO standpoint yeah, there probably is some benefit to that, but I don't like commingling client accounts that way, if that makes sense. I'd have to think about that one a little bit further, Tom to give you a real definitive answer. I just can give you my preference and that would be to not do it.

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From an SEO standpoint I can see some benefit. Tom says, “I know it's technically what makes a silo, but I wonder if clients would frown upon it.” Yeah, that's funny. I didn't even see that part till just now. That's exactly why I wouldn't do it. Again guys, SEO, you want to strike a balance between doing things for SEO and doing things to keep your clients happy and humans happy, right? I try to always strike that balance. When in doubt, err of the side of humans, not machines, if that makes sense.

Images In PBN Having A Link Back To Main Site As An Additional Linking Opportunity

In this case just for the client relationship I would probably advise against it. Last one, Dr. Brian McKay, “What are your thoughts on images and PBN having a link back to the main site as an additional linking opportunity?” Yeah, sure. Brian, when I used to do a lot of PBN work I would do that a lot because guys, the anchor text for an image link is your alt text. You can use images and I did that a lot in fact. That way it would give my sites that I was linking to from the PBNs a more natural link profile anyways.

Because I would be using image links and then I would use the anchor text essentially is the alt text of the image. I wouldn't spam them, but it just would give a nice variety. You absolutely can do that as another linking opportunity. Just remember guys, alt text is supposed to be, and I've been doing this for years now, but alt text is supposed to be like I know for SEO purposes we stuff keywords in there and that kind of stuff. Alt text was originally generated for people that were visually impaired.

They can't see very well and there's programs that will read webpages aloud so they're audible, right? Alt text is a way for those type of programs to describe the image, what the image is. I always try to optimize my images with a descriptive phrase of what the image is about. Of course I try to work a keyword in there, but I try to make that alt text as descriptive of the image as possible. I've found that that has abetter SEO effect because it doesn't trigger over-optimization. It's more natural based upon what it was originally intended for, if that makes sense. Okay? You guys have any comment on that before we wrap up?

Marco: Not me.

Bradley: Okay, perfect. All right, well sorry we ran out of time, but it is what it is.

Adam: It's all good. I think that was a good one. I just want to remind everybody, if you're new keep coming to the Hump Day Hangouts. If you're not new keep coming to the Hump Day Hangouts. If you haven't yet, by all means check out Syndication Academy. I'll pop the link back on there. We want you guys to check it out. I think it's fantastic starting place. We've been getting good feedback from people, but we weren't doing our part and letting enough people knowing about it so we want to fix that.

Hernan: Sounds good.

Bradley: Cool. All right everybody, no additional webinars today, so we'll see everybody when? Tomorrow for the RYS webinar, right?

Hernan: Yeah. Yup.

Bradley: All right, you all be there.

Marco: I'll be there.

Bradley: All right. Okay. Bye guys. Everyone have a good night.

Hernan: Bye. Bye bye.

Marco: Bye everyone.

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