Tag: ppc vs seo

Why Do You SEO For Local And Not Focus On Ads Where You Have More Control Over Keywords?

  In episode 277 of Semantic Mastery’s weekly Hump Day Hangouts, one viewer asked why SEO for local and not focus on ads where you can have more control over keywords. The exact question was: I don’t understand the use of ranking websites for local. I run Google Ads (with GMB location extension activated in Google Ads) for local plumbing clients. I’ve ranked multiple websites organically nr 1 and GMB’s organically nr 1. I would guess that about 5% of traffic comes from my nr 1 organically ranked websites, about 15% from GMB organic rankings and the rest from the ... Read more