Should You Buy Web 2.0 Links To Boost The Power Of Once-Per-Week Blog Post and MGYB Press Release?

By April

In Hump Day Hangouts episode 248, one participant asked if one should buy web 2.0 links to boost the power of once-per-week blog post and MGYB press release.

The exact question was:

If I write one blog post per week and buy one press release from mgyb to point at each blog post and do this ongoing monthly for my client how often should I buy the web2.0 link blasts to power all these up? When it comes time to submit my new posts for the follow up blast do I also include all the original blog posts in my order that were hit with the first web2.0 blast so they get hit a second time?

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What Is The Long Term Benefit Of Press Release For A Site And GMB Listing?

By April

 

In episode 246 of our weekly Hump Day Hangouts, one participant asked about the long term benefits of press release for a site and GMB listing.

The exact question was:

And if you've already gone back to cover this missed question from last week, please also ignore this re-post (smile) . . . . . Since most sites that Press Releases are distributed to will “”purge”” the PR is 30 days or so, other than a short-term bump of seo “”juice”” or traffic, what is the purpose or long-term benefit of a Press Release for a site or GMB listing since the benefit appears to go away after just a month or so? . . . Thanks again”

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 243

By April

Click on the video above to watch Episode 243 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Oh, well we're live. Welcome everybody to Hump Day Hangouts, the one where I'm busy posting GIFs on the hump day hangouts page and forget that we're going live. So welcome to Hump Day hangouts 243. It is the third of July 2019. That is the day before the Fourth of July. And we got everybody here. We got a bunch of good stuff coming up. And we got some really good questions today. But before we dive into things going to say hello, real quick. Glad to see Chris you're still here with us. You have survived the heat wave so far. How are you doing, man?

Chris: Yeah, the heat wave is over. So happy to be here. Yeah, as long as we are below 95 Fahrenheit. Pretty good. Like, anything above that. That's good.

Adam: Oh, you're doing good. Good. That's pretty toasty. Uh, yeah, it's like 72 here. I'm loving it. So yeah. 95 getting pretty warm. So Hernan how's the winter treating?

Hernan: Yeah, it's fucking cold dude, but other than that, it's good. Hey, what's up everybody here I'm pumped sending today and I'm really excited about POFU Live 2019 some good stuff coming up. So if you haven't gotten your ticket, what the hell you waiting for the gonna go out fast and you know people are coming or having you know, a great time before, during and after the event. So it's gonna be good, man. I'm excited.

Adam: I agree. I agree 100% with you. Also, I'm working on the VIP event. For those who have decided to take us up on the VIP event offer which we highly suggest you do. But it's a great way also not just to have fun, but we get together the day before the event you get to meet everyone. Not just us but the other attendees and spend some time doing some really fun stuff. We got some an awesome event lined up and then, of course, we jumped into the event itself. So Marco, how about yourself, man? How are you doing?

Marco: Dude? I think we're having one of those Arctic vortexes.

Adam: Shit. What's going on?

Marco: It's 67

Adam: Yeah, you gotta you got your park on and like a beanie.

Marco: I have socks on. killers, things you have to go through and cold.

Adam: As tough. You know, we'll sing a song for you know, trying to tear you up. So you don't

Marco: say a prayer. sing Kumbaya?

Bradley: Yeah, I'm fucking crying and concerned for Marco. Can you tell?

Adam: I've been seeing the sarcasm. Terrific. Bradley, how you doing, man?

Bradley: I'm good. And speaking of POFU Live 2019.

Adam: Oh, look at that.

Bradley: Yeah, finally got her. I got our first batch of shirts.

Adam: And oh that's awesome.

Bradley: Represent. Yeah, things are good. It's hot. It's hot here. So I must have taken the heat from Marco apparently. But yeah, I'm excited. This week holiday week. I'm actually as soon as we get off the webinar today, I'm headed out from the mountains to go ride a TV for the weekend for the long weekend, which is going to be nice. I'll be unplugged. So if anybody tries to message me tough shit.

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Adam: Then now's a good time to ask you then, you know, I know we've talked about a little bit. But with the mastermind members, you kind of opened up, I don't know how much you want to share with us. But you're gonna be doing some training with few of them. Right?

Bradley: Yeah, my new business model is doing really, really well very, very quickly. And so in the mastermind, I'm kind of doing a very small group, accountability group type thing, it's an additional paid thing, because I'm going to be spending a lot of time over the next 10 weeks, helping a very small few people in the group that decided to want to learn more about the business model, which is it's real estate flipping real estate. And it's, it's, it works really, really well. And it's not just houses. But again, it's we talked about this stuff in the mastermind, but it's a it's very profitable, and it's going to be cool, we've got about six people, maybe seven, that are going to join me in the next 10 weeks where they're going to learn the model and the marketing and kind of try to duplicate the kind of success that I've been able to achieve very quickly, very, very lucrative business much more lucrative than doing digital marketing alone. What's cool about it is you get to apply our digital marketing expertise or knowledge to this business, and it really gives us a competitive edge over the other people in the space because most people aren't, don't have the digital expertise, right, that we do. And when I say we, I mean, you know, our group our members. So it's, it's a great strategy to get it, you know, get some big paychecks very, very quickly. And, and I'm loving it. I'm absolutely loving this new business. It's very, very lucrative. And it's fun. I'm learning a lot. So I'm really excited about it. And I'm anxious to get that started. That starts Monday, July 15.

Adam: Nice. Yeah. And that's a great way I'm glad the mention that I love when you can kind of leverage You know, one area so when you're going into you know, either a market or into something else you're not, you know, just starting over, you're able to take the digital marketing into that and you know, start knocking out some home runs pretty quick. Cool. Well, real quick, just anyone watching, first of all, thanks for showing up to Hump Day Hangouts. If you're new thanks again for watching. You're in the right place. We're going to dive into some questions here real quick, and start getting to that. If you are here and you want to come back and ask questions or maybe you're watching the replay, you can always go to semanticmastery.com/HDquestions and ask away, you know, we do we first come first serve, we ask that you just try to limit it to one or maybe two questions, we want to make sure we get to everyone. But that way, you can ask ahead of time and then come back and check the replay. If this is a time conflict, maybe on the phone with the client, whatever it may be. And then the first thing you should do after checking out Hump Day hangouts is grab the battle plan. All right, this is going to give you the processes for a lot of what you need to do whether you're working maybe you're putting up a new site, maybe you got an aged domain you're working with the client want to know how to use press releases, whatever it may be, grab that you can find that at https://battleplan.semanticmastery.com. And then after that, when you want to really take things up a few notches, you want to be a part of a network you want to grow or build your digital marketing agency or apply this stuff to your own business. Come join us in the mastermind https://mastermind.semanticmastery.com. And last but certainly not least, if you're you want just save yourself some time, we've got empty https://mygb.co right this morning, get your premium done for you SEO Services, get syndication networks get our way as Dr stacks, get this stuff done for you can arbitrage this stuff, get it applied to your clients, your own projects. And that way you don't have to spend the time doing it yourself. Other than that, I wanted to touch base on something we got going on this week only we talked about POFU Live guys if you want to grab your tickets now is definitely the time next week, the price will be going up and it'll be staying there. We just wanted to offer these for early bird pricing. So you can take advantage of that grab, it helps us plan. And in return, you get to save a bundle. And last but not least with that we've also got for the July sales going on right for us here in the States, tomorrow's a fourth of July, we've got a cool sale going on not only with Semantic Mastery but also with MGYB. And if you're a subscriber on either of those, you're getting some awesome deals. And if you're checking this out on the Hump Day Hangout page, and you're not a subscriber, you can do that right away. Just opt in right there. And we will send you what the deals are and how you can get them all posted on the page right now. So you can do that. If you're checking out the replay, you might be able to do it, it depends when you see it. But this is a limited time offer. So you have made use of this. And the next I believe three days, 72 hours before this stuff goes down. With that said anything else? You guys, are we ready to get into it.

Bradley: For those of you that are new, and I know some we have some business owners that are actually watching or have been attending because of some podcasts that I've been interviewed on recently. Our mygb.co that's again, people ask like, well, what is that? Well, MGYB makes Google your bitch dot co so mgyb.co, that's our store, where we have done for you services. It's the services that the training that we teach, like we provide the done for you services based upon the training that we teach. So the methods work really, really well. If you don't know what they are or how to apply them. That's what this is for the hump day hangout so that you can come to ask questions specifically, and we can answer those. So you know, I just wanted to welcome those newer audience members, and also encourage you to go, if you want to learn this stuff, you can buy our training and go through it. But if you're a business owner, my suggestion is that you focus on operating your business, and instead buy the done for you services. And if you have questions about how to apply them, that's what this forum right here is for. So that we can answer your questions and walk you through anything that you might need.

Marco: And just so people know, it's the same services that we use. We don't go outside of our ecosystem to order what we do. But we recommend those right Loganix we use, and we use some others. But the core services that we use are in MGYB, that's why mgyb.co was developed. Because it's the products, it's the services that we use. It's the way that we teach it. It's done up to our standards, and it works for us. And it's been tested over and over and over and over to make sure that they work for just about anybody else in any niche. Don't just think local. If you're a business owner, and you have a business that operates in the entire US, it can help with your affiliate. It can help with branding it, it can help it with just about anything that you're doing online.

Bradley: Very good. All right. Well, I'm gonna grab the screen if we don't have anything else. Can I do that?

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Marco: Let's do that. I'll take that.

Bradley: Okay, sweet. Alright, so I think, uh, let's see, I think the first question is actually, I don't remember if I answered this one last week or not, but I'm going to go with six days ago. So yeah, okay. We're going to start with this one, then I don't I don't remember answering this one. If I did forgive me, guys. I'm going to repeat it. If that's the case, anyways, friendly. Says also love the PR Episode The other day.

What Posting Strategies Do You Use When It Comes To Press Release?

So he was referring to when we did the press advantage webinar with Jeremy, from you know, from Press Advantage that was last Monday. I don't know if that offers still available. But if so that might be a good opportunity to send people to it. If anybody was interested, he said, Do you have any sort of staggering strategy that you use for PR is because a lot of websites have very few links to begin with? Does it make sense to do IFTTT, Google Sites web to auto social directories, then in the second one started press releases otherwise, that's a lot of links in the first month hitting the hint hitting the site. I know they are powerful and trusted. I'm just wondering if I'm thinking too much about this, or am I right to want to postpone it until the foundation links are done? No, you know, I understand your concern. But think about when a new business launches. That's a perfect opportunity, a perfect time to publish a press release to announce its opening, right. And so it's perfectly natural to get a bunch of press about press release links inbound links from press releases, when you're launching a new website, or a new business or a new service or new product, whatever the case may be, because, again, it's a perfect opportunity. It's like it's logical, it's normal for people to announce that and they try to get good press right? What happens if you were a new business that got featured on in your local newspaper or a local news station, you know, TV or something, you'd end up getting a lot of mentions a lot of links, probably, and that Google's not going to punish you for that, right? Those are a natural type of links, they're logical, it's, it's different. If you were to go out and buy like a link spam campaign, and slam your site with, you know, 10s of thousands of link spam links, you know, or spammy type links. But when you're doing a press release, again, that's like an announcement, you're announcing your new business or the opening of a new location, or whatever it is, it's, it's perfectly logical to do so. So I don't recommend waiting on the press release at all, in fact, that that is a standard operating procedure. And that should be outlined in our battle plan. So if you haven't picked up the battle plan, right, there is the banner to do it. And that will teach you the step by step in what order to do things, whether it's a new site or an established site that you're looking to promote a bit harder and more aggressively. All of that is outlined in the Battle Plan. Does anybody want to comment on that?

Hernan: I agree with you, Bradley, I think that I think that press releases, they can, they can also give you a lot of traffic. So I would say that for announcements. And for, you know, a decent amount of links that come from her reputable sites, as Marco would say they help you solidify the entity. So you can always link to, you know, additional properties of your own brand, like, I don't know, your Google My Business Page, or your Facebook page, or whatever that is, or your YouTube channel in case you have one. And I think that it works really well in terms of solidifying the entity and, you know, getting the first boost of lengths around your website is completely normal. Like it's it's a general practice that new and age websites, websites alike, will use to actually, you know, get the word to know them like backlinks from those gates. And those cases are secondary, you know, it's more like an awareness that thing. So yeah.

Bradley: And just so you know, I was talking with a business owner the other day, who said that he had attempted a few press releases, but didn't really see much. And he actually was talking about how some of the stuff that he's been attempting to do on his own, like buying done for you services from places that really haven't helped at all. And in fact, he's even seen a little bit of a slip. And, you know, that I would, I would caution against doing anything directly to your money site, unless you know, for sure that it's, it's going that it's proven and that it's healthy for your site. And so I was recommended to him that he got a drive stack was syndication network, but you know, drive stack specifically for his situation, and then do all of the additional external link building and SEO stuff to the drive stack because that, you know, Google loves itself. And it uses it's essentially like an SEO firewall. And, uh, but press releases came up and I specifically, you know, said that it depends on the press release service, too, because there are a ton of different press release services out there. And a lot of them will inflate their distribution numbers by using like really shitty WordPress like PBN, private blog, network-style networks of blogs, right, so they're self-hosted WordPress blogs that they've turned into syndication points where they just republish, but a lot of those are shitty domains that have been spammed, or they become shitty domains, in fact, something and basically, they can, those kinds of links can end up becoming toxic. So it's important to pick a reputable press release service that doesn't try to inflate their distribution numbers and only sticks with valid media type or news type sites. That you know. And again, there's a handful of them out there press advantages is one of the better ones, there's no doubt Quantum Newswire, who's that they've got some good distribution services out there, they don't have near as many and their distribution channels, but the distribution channels they've selected are much, much higher, they're much higher quality, they, they base it upon quality and not quantity. And so there are a few others out there that again, I've ever used, that can end up becoming toxic, that if you're pointing directly back to your money site, because some of those distribution sites, the republishing sites are like I said, PBNs and they can actually become negative ranking system. Now if you're going to use those kinds of things, you can still use them if you know where to point them, where to point the links from them. But I wouldn't suggest doing that directly to a money site, you can do it to Google properties. You could do it to other high authority type tier one properties, but I wouldn't point those types of press releases directly to a money site. That makes sense. And we cover a lot of that kind of stuff and Local PR Pro too.

How Do You Outsource Hyperlocal Press Releases?

All right, next question. It says I'm looking to outsource hyperlocal press releases. Okay, looking for software search tools. Okay, so I guess the question is looking to outsource hyperlocal press releases, okay, well go to mgyb.co, you can order press releases from us there. You know, the, again, we resell for Press Advantage, and they have the writing staff that will write them. So you don't have to do anything, but provide the instructions for what you want them to write about. And then provide the links that you want them to link to, and they'll write the press release will notify you when it's ready for you to review. And then if you accept it, or you know, suggest some edits, whatever the case may be, then we'll publish it, and you'll get the benefit of that. So I would highly recommend that you do that, if you're looking to do a lot of them, then I would recommend you get your own subscription so that you can publish more press releases, instead of paying a one-off fee for each one. And in that case, again, you can just use the press, I always recommend using the press release writing services of the distribution service that you're going to use. Because they understand what the editorial guidelines, they will make sure that they're written in a way that is going to get picked up by the most distribution partners. And that's what I recommend. It's going to cost you more if you go outside and try to find a writer anyways. Or if you try to use some shitty writer, then you're gonna, you know, some cheap, inexpensive writer that can't write worth. And trust me, there's a lot of those out there too, that will tell you they can write press releases, but then the press releases get rejected by the distribution services because they don't meet their editorial standards. So again, in my opinion, you're much more efficient, your time is better spent. If you just buy press releases directly from the distribution services, including the writing services. Okay.

What Sofware Search Tool Do You Recommend To Identify Unstructured Local Citations In The U.S.?

Number two, looking for software search tool design defined or identify us unstructured local citations of businesses. Thank you for your prompt reply. Tool designed to find or identify us unstructured local citations of businesses? Well, I'm not sure what you mean by finding a tool that will find unstructured citations, if you do a search for like a brand name and a phone number, or a brand name and the website URL or brand name and the address or brand name, city state zip, then that's where you're going to find where that and you can just do that via Google, right? You put stuff in quotes and put like the brand name in quotes and then put the phone number in quotes. So you like so that you have two separate search queries wrapped in quotes in one search string. Right? Does that make sense? You do those kinds of things. And you will find that the pages that Google has indexed, that are called unstructured citations, you'll find both structured and unstructured citations that way, that's my point, just use Google. If you want to know you don't need a software tool for that mean if you want if you wanted to find, you know, make it that would actually be kind of a cool tool to have developed, it would probably be done, could be done rather easily. But just what I'm saying is all you got to do though, is go to google. com and use the brand name and quotes and then various other parts. You know, identifiers like the name, you're already going to have that but the address the phone, city, state, zip web address, those kinds of things. If you just do the always do the brand name, but then select one of those other data points and wrap it in quotes and do a search, you're going to see all the different pages that Google has index that has those mentions, which a lot of the times that's an unstructured citation is where name, address and phone number or some parts thereof have been published online, but don't necessarily contain a backlink or a very structured name, address phone number, URL like you would typically see in a business directory, right? So again, just use the power of Google guys, you don't need it. I mean, again, if you wanted to do this at scale, you it would be nice to have a tool you could probably even Scrape Box probably has something some sort of add on that would do something similar to that. So I would look into that. Does anybody have any comments on that? That'd be.moving on.

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How Do You Set Up A Call Center System For A Family-Owned Tree Trimming Business?

Alright, so this question came from James, I posted it because he actually sent me an email asking me this, and I told him, I'd be happy to answer his question on Hump Day Hangout, because I think it could help some other people as well. So I'm going to read this, he says my next door neighbor runs a tree trimming business, he and his wife had it set up where she would receive the calls and then dispatch them to the group mostly made up of his family members. She now refuses to answer business calls, leaving him his kids and family losing money in professional relationships. They have a GMB as I suggested it and Facebook as their website from what I remember, you also and he's saying you meaning me, also operate in the tree trimming business, among others in Northern Virginia, I recall a bit about how you set up the business to do the call automation. You have a moment, could you give me a brief overview and some contacts to help me help them set up such a system? Yeah. And so I thought this was a good question. Because guys, you know, if you're running a lead gen business, I've recommended this many, many times that you don't direct calls directly to your service providers, unless they have a dedicated, you know, call receptionist that's going to be answering the calls. And the reason why is because anybody that has been in this business for any amount of time, whether you're a business owner, right, or your, your your consultant, or an agency owner, or you're providing leads to other business owners, you know, that as soon as you start getting assets ranked in Google, you're going to start receiving spam and solicitation calls from every marketing and advertising company under the sun. Primarily, if you're in the contracting industries, Yelp, and home advisor, you're going to get absolutely hammered with solicitation calls from Yelp and from home advisor, if no matter what business you're in Yelp is an unapologetic spammer. They're relentless. But a home advisor, if you're in any sort of contracting business, they're relentless as well. And no matter how many times you tell them to go shit in their hat, they continue to call. And so part of the reason I tell people not to direct lead generation calls from direct to a company that's buying the leads from them is that they'll end up having a ton of wasted time on the phone rejecting solicitation calls, and it will annoy your service provider. Right. And so I learned a long, long time ago, to set up a call center way back in 2012, is when I started using answerconnect.com, there are others out there, guys. But this is the company that I've been using since 2012. I'm happy with them. You know it does, there is an expense involved, there's no doubt. But this is a really, really good answering service. They're really easy to work with. You can get you can jump on the phone with that you can send in your call scripting via a word, a Google, excuse me a Microsoft Word doc or you can do it via Google Docs, whatever. But you can also jump on the phone with them and walk through like how you want calls to be answered what the scripting should be, if it's multiple choice options and things like that for like questions that they would ask the caller, you can I mean, they're really, really, really helpful. I can't say enough good things about AnswerConnect, I've had some issues in the past where something has gone wrong, and I've jumped on the phone with them. And I've been able to get it resolved. And they've credited my account because I've been a longtime member, you know, subscriber or whatever. So I'm just telling you, it's a really good service. And the benefit of this is that they answer the phone 24 hours a day, seven days a week. And they'll take the lead information based upon your scripting. And then they can either patch valid league calls directly through to the business, or you can opt-in. So that's what they, you know like that's the patch through service where they'll actually transfer the call. So the first they'll take the lead information in case the call gets disconnected, or in case the when you get when the transfer is made in case the business owner cannot or whoever's answering the phone for the business cannot answer the phone at that time, they don't lose that lead, right? So they take the lead information first. And then they'll do a live transfer, if that's what you opt for, for about 90% of my businesses that I generate leads for including my own now my real estate business that I was just talking about at the beginning of this, I set up an answer Connect call center, you know, I just have another sub account that basically asked all the callers that call in and say they might have a property to sell all the questions that I need to know. So I don't ever answer any damn calls, all I do is get the lead information. So for about 90% of my businesses that I do generate leads for the call comes in answer Connect, ask them a series of questions, if it's for contracting stuff, they asked them who caller's name is their phone number, their email, if they want to provide that a second callback number, the best time to call back a brief description of the job. And depending on what type of businesses sometimes they ask from the address the service, you know, where where is this job going to be performed, and then they get the address. And then from there, they end the call and say, for again, for about 90% of the businesses that I generate leads for they'll say, Okay, thanks, we've got your information, we're going to forward it to our estimator to call you to set up a free estimate, you should receive a call shortly. And then from there, they actually email me a copy of the lead. And then they email the lead information plus text, the lead information to my contractors. So my contact got it via email and via text, and I get a copy of it via email so that I can track the leads that I'm generating for their business, you know, for so that I can make sure I'm getting paid. So that's the best. I mean, honestly, it's really, really good. Because one of the other things is a lot of the business owners if they're working business owners are working contractors. In other words, if they're actually out in the field, doing the job, like a plumber, for example, you know, might be out fixing a sink or something. And if the phone rings and the call was going directly to them, they can't answer the phone, well, what happens to that lead, that lead a lot of the times is going to call the next person in line because they didn't get an answer, they're not going to most people aren't going to leave a voicemail message, they want something done, they want to want it done. Now, that's why they're picked up, you know, they went to Google and found a provider and called it. So that's part of that, you know, as soon as I realized what that I was missing a lot of calls, my lead gen calls were getting either unanswered by the contractors because they were busy. Or they were getting unanswered because the contractors got tired of answering the phone because of solicitation calls always blowing up their phone, once I learned about setting up a call center. At first, when I did it, I it was it was kind of painful, because I was new in my lead gen business and I, you know, was $500 a month to set this up, thought Oh shit, I'm going to have to live I'm going to lose $500 a month in revenue. But the exact opposite happened, I set the call center up and I instantly got a 30% revenue increase even after the expense of the call center. And that was because now all the calls started to be screened only valid leads would get sent to my contractors, then my contractors would call them back, like, you know, very quickly after they received the lead. And they would usually and so essentially, we started closing more leads or getting more leads that were turned into closed sales. And so my revenue actually went up 30%. Now, I can't say that that's going to be the same for all of you. But it is a really, really good service to you know, you don't have to use Answer Connect, you can just find an answering call center or an answering service that will do that similar something similar, set it up. And I promise you, you're going to have better results for your lead generation business. Or if you're a business owner, and you're tired of getting shitty, especially contractors, if you guys are tired of getting calls that are getting you know where you're getting hammered with solicitation calls, which happens all the time, set up a call center. And that's you know, that way, you're only getting notified when it's a valid lead that's calling you. And you don't have to pay a full time employee to do that. You can just pay them, but based upon your usage, your call volume. So I thought that was a great question. So thank you, James. Should I be looking over here? I keep hearing a bunch of shit. No.

Is It Mandatory To Create A Subdomain When Setting Up @id?

Alright, cool. So next is me. I'll mix. Wow. Okay, for @id, is it mandatory to create a subdomain or with the Amazon object URL be enough? Is there any advantage to setting it up? To use a see name? That's a little bit heavier than we typically like to get into on one of these. But let me see if I can answer it conceptually. What link? Or should we use the canonical in our @ID page, the main money site? It depends on what you're doing. Like, okay, is it mandatory to create a subdomain? No, it's not you can use the Amazon bucket domain, that's, you know that that's absolutely fine. It just depends on whether you want to brand it or not. If you want to brand it use a subdomain. And you can map it using something like Cloud Flare or something like that, it's up to you how you want to do it, it doesn't matter, you can still get the benefit without using a subdomain. For a lot of mine, I don't have subdomain setup for companies for clients, I do use a subdomain so that they have a branded @ID page. But for a lot of my lead gen stuff, I just use the Amazon Bucket because it's just an additional step that I can cut out I don't need to create the subdomain, you can still get the benefit of it without the sub the branded subdomain. Does that make sense? As far as the canonical, it depends on what you're doing, or how you're going, what are you going to do with your @ID page. If you're going to throw a shit ton of link spam at it, which you can do, then you're not going to want to canonical eyes that to your money site. Because then your money site is going to show those links pointing to them a lot of the link trackers now, backlink analysis tools will actually show canonicalization backlink profiles. In other words, if you've got a page out there, there are canonical eyes to a page on your home site or your money site. And you're throwing a shit ton of spam links at it it will show is links pointing directly to your money site. And so I don't recommend doing that. Now, if you're going to be just using a GMB website, for example, then you can come on canonical lies the @ID page to the GMB website and throw kitchen sink spam at it would matter. But if you're going to do it for a self-hosted domain, I would recommend that you consider using something like your G site from drive stack, right as the canonical. Or just make sure that you're only doing clean shit to your @ID page and use something like a drive stack that points to your @ID page and then throws your kitchen sink spam at the drive stack. That makes sense. So I mean, there's a number of ways you can set it up, you just got to think about it logically, guys, where do you want the spam to go? And where do you want it to point you don't want you know, you can launder the juice and direct the juice through certain properties in a way that it's not going to negatively affect a money site. And that's part of the reason we always recommend using drive stacks use the drive stack is your filtering tool. Right. And @id is kind of part of that. Marco, do you want to comment on that? I know you got to be itching to make a comment.

Marco: No, no, I'm not going to comment on this because I'd have to give away training and I won't do that in a free forum.

Bradley: Okay, gotcha. And that's what the masterminds for guys when we get real in depth into that stuff.

Is There A Risk Of Claiming An Unclaimed GMB Profile Amidst Google's Rampant Suspension On Legitimate GMB Listings?

So Alright, next time, guys, thanks for coming to hang out as much as usual as much appreciate excuse me says you mentioned recently that Google has been suspending legitimate GMB listings for making profile edits in their effort to kill spam listings. Is there a risk of suspension if you claim an unclaimed profile and then completely fill out an optimized listing profile properly? For the business owner during the verification process? And right after it's been verified? I don't know. I can't tell you that because there is no rhyme or reason that I can make out of the suspensions right now. I have a valid client who's still suspended, got suspended last Monday, which is a legitimate business that we haven't done anything spammy. I've been working on their, you know, stuff for seven years. You know, they've always done really well. We've never done anything spammy at all. And all I did was go in and upload a photo and publish the GMB website because for whatever reason, his GMB website, it was never published, it was present, but for whatever reason, it was never published. So all I did was publish it. And Google tries to force the GMB website as your primary website URL and a maps listing. So I went back into edit the Info tab to change the URL back to the money site, which it had been for seven years, and Google suspended the listing. And now Google support says that they it'll be two to three weeks before they can even get to reviewing it for reinstatement, reconsideration requests. So it's bullshit. And honestly, I told I was on a call with a business owner earlier this week, who was like for some advice about GMB stuff. And I said, stay the hell out of your profile. For now. Like you can post do GMB posts. But from that even that, I recommend using a name and posting app that connects via API as opposed to doing it directly from within the dashboard. Outside of that, I'm telling you, I mean, doesn't mean you have to shut down your business, you can't start you can't take on new clients. Now. That's not what I'm saying. But what I am saying is I would be especially certain industries pest control is the one I was talking about and pest control was, Google's got a really itchy trigger finger right now, for certain industries especially. So if you're going to start a new GMB for a client or you're claiming one, then what I would recommend is that you go in and you do stuff very, very carefully, very easily, instead of jumping in and trying to optimize everything all at once. And again, I could be completely wrong, guys, I don't know, I'm just telling you, I'm a bit gun shy right now or hesitant to try to do much of anything and GM bs because a legitimate business, that's the first one that I've had this is spend it out of, you know, dozens and dozens and dozens of businesses and real and even lead gen assets of mine that haven't been suspended. So it's, it's a bit painful. And I'm a bit nervous about doing much in there. For now, I recommend just staying out of them until Google determines what they're going to do. And like the dust settles. So, Margaret, you want to comment on that or anybody else? Has anybody else experienced that issue right now?

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Bradley: Okay, we're gonna say no. Okay, well, then yeah. So I mean, just like I said, I would recommend if you're going to go in, just keep it to a minimum, like maybe optimize the business description, you know, at least add a business description, hours of operation, maybe the primary website URL, and that that's about it. I mean, you could put a profile like a, you know, profile photo for the logo and that kind of stuff. But I wouldn't do much of anything else other than GMB posting at the moment. Until Google gets over this fucking bloodbath that they're in, right now, like, they're, they're just, it's just, it sucks.

Marco: So, what I'm recommending is when you order it, or when you try to claim it, or whatever the fuck it is, you try to do, do as much as you can, right, optimize as much as you can, so that you never again, have to go in and edit anything, get as much of it done, and then go on to what we teach in Local GMB Pro, which is the posts and the images, and how to tie it all together. Because if you have to go back in there, now you're risking getting suspended. And so why take the risk when you can get most of it, you can get about 80% done, and never have to go back again.

Bradley: So that's slightly different than what I said. But yeah, I mean, and that's logical, it makes sense to do that. Because if it's new, it makes sense to go in and make some changes when it's brand new, right? Or at least, or add stuff like completed, essentially, you're completing it when it's pretty. So that may be the case. I'm still nervous in there right now. I'm not gonna lie. So. But what Marco says is logical, it makes sense. But I don't know that there's any logic involved in this right now. Because for them, this has been, and guys there's help for good, right on the Google help forums, you can go see how many legitimate valid businesses have been suspended recently, there's a ton of complaints. And that's what Google's reasoning is for why they say it's two to three weeks before they can even get to it is because they have so many reinstatement requests that they're, they're working their way through. So in my opinion, like, you know, again, it's logical to go in and make all the edits or the updates, or essentially just complete the profile when you first get it verified. And then like Marco said, stay the hell out of it. Because it's when you go back in that, you know, that that this was a long time established business. And we went in and made a slight change, and boom, it's suspended. And you know, it's so again, if you're going to do it, I guess the very beginning, when you first verified is the best time to lose it. Because you haven't already built an asset that starts starting to produce, right, you're, you're at the early stages, it would be worse to build up the asset, right, get it to start producing leads, and then at a later date, go make an edit, and that's when you lose it, because then you've just lost all the work that you've done. So I do agree with Marco and that if you're going to try to complete the profile, optimize and complete it, then do that at the beginning. Because if you lose it so what you really hadn't benefited from it at that point, and you can always attempt to try to start a new one. Right. So I do agree with that.

How Difficult It Is To Rank A Local Business Site Without GMB Listing?

If you wanted to rank a new site organically for a local business niche and specific location, but don't care about ranking, your related GMB listing and don't want to go to the trouble of even setting one up. How much more difficult is it? If it ranks at all? If it all excuse me to rank the site without a related GMB listing? Thanks. Again. Well, it just depends on the area. You know, and I've talked about this in recent Hump Day Hangouts. But if you do local, especially for contractors, again, I do most stuff for contractors. So I don't really look a lot in other industries, guys apologize, but it is what it is. But for contractors, a lot of times if you look for, you know, those type of terms, like home service type Related Search Queries, you're going to see that the majority of the organic ranked pages are now business directories, home advisor, or Yelp. You know, Angie's List, those types of things. And so you can still get results from ranking organically. But the problem is that you're fighting with really well established high authority directory sites that have really taken over and started dominating the organic rankings for a lot of local search type of terms. Right? And it makes sense because they can't compete in the GMB space, the map space. So they have been really taking over the organic. I don't think it's fair, I don't think it's right that Google promotes index pages. Remember, Google is nothing other than an index of links, which is why we suggested doing so much with GMB is because you keep people in, in Google when they are interacting with Google assets. But when you're looking at like the organic ranking section, that's typically an index of links, External links that take people off of Google. And so when you're looking at an index result, right search engine result pages, you're looking at indexed results for a search query that then when you click through takes you to another index page, just on a different platform like Yelp, or like Angie's List or, you know, home advisor, God forbid, something like that didn't to me that just it's stupid. Why would you want to go from one index to another, but that's it is what it is. And that's how a lot of that is showing up in organic search right now. So can you compete in that space? Yes, depending on the area. And that kind of stuff is how much work it's going to take really like what the level of competition is. So just do some searches for that area, or that you know, the locations and the search queries that you're in looking to generate leads for to get results from, and take a look at what you're going to be competing with. And then you can kind of develop your organic SEO strategy based upon what you're competing with. Okay.

How Many Location Pages Will Be Built On A GSite If You Order It With RYS Stacks?

Bradley: I have a plumbing business that will eventually have multiple locations, I'm thinking of ordering our wire stacks, the current site will have location pages, and no subdomains currently only want to target one location. If I order RYS with a G site, will the G site mimic the current website with location pages? Or will it be built out for a single location? And what I need to add more locations and future myself? Yes, currently, we don't have it, the only way that you could get us to do it is if you asked for a custom build, after we delivered the base like the foundation that the core product, which would be the drive stack and the Google, you know the dry as drive stack and the Google site, it's going to be based upon your primary money site, or whatever location you tell us, that's going to be the you know how we basic the bill. But then we don't have a service yet where we can go in it's because it's too It's too involved, it really is very complicated for us to be able to provide a done for you service where we go back in and do like theme mirroring. That's what we call it right where we mirror your G site and your drive stacks to mirror the structure of your main your primary site, your money site, your self hosted site, right? That is our recommendation. By the way, though, that you get the drive stack built or do it yourself, which you know, we don't recommend but get the base drive stack built, and then mirror with your Google site. And you're our Why is that so your Drive folder files and folders, the structure of your money site. But here's the thing guys think about it, you can get the base build done. And then you can just go copy the folders and rename them and then go in and edit and you don't have to do this, you can train a VA to do it. Or like I said, I don't Marco Tell me if I'm wrong. But Can Can somebody write it and ask for a custom build right now for like, we gave them a custom pricing quote on a case by case basis or now.

Marco: Excuse me, they can write to us, you have to understand that right now, the way it is, it takes just as long to do one drive stack as any additional stacks within the main stack. So if you have a website with 100 pages, and you know, regardless of where we put it, let's say we only charge $100 for each additional dr site, because of the time that it takes. If you have 100-page website, there you go, how much that's going to cost, it becomes prohibitive, which is why we have and I can't say too much what we have under development to make things easier. And to try to bring the price down. If we can, we will and if we can't, then we've given everyone all of the tools, so that they can go ahead and and and clone the stack. And then just edit and if if you haven't done it, and if you're interested, all you have to do is donate to my charity, I'll drop in the link and then write to [email protected], and you'll get the set of webinars where that was shared, you'll get the scripts where that was shared, and you can do it on your own, I again, it's going to take time to do it. Because what you have to do then, once you've cloned it is go in and edit the new stack to reflect whatever it is that you're targeting a new location, a new set of keywords, whatever it is that you want to do all over again. Okay. Very good.

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Let's see. Or another Gsite will be good if I order in the future if I order a stack and a future for another location. Yeah, that's what I mean. That's what we're saying is that it's better off just create one branded Gsite and drive stack, right corresponding and then from there, you build, you continually build that one out, right, which is what Marco was talking about, you can do it manually by just copying folders, including all the files and then going in, you know, renaming them optimizing them for each individual location that you want to promote. And then build out another page on the site, doing the same thing where you embed all those, right. But you have to go manually edit all of those files that way, it can be done. And that's what we encourage people to do currently, you don't have to do that. Because you can train a VA to do that is my point, right? But Marco's got some scripts and stuff that he created that you can get by just donating to his charity. And he'll provide you that information. Again, we don't have it done for you service for that yet. I've told people that if they need, you know, like, clients or whatever that, you know, they could reach out to me and I can quote them a custom quote enterprise because I can train a VA to do that, you know what I mean? So it's, it can be done. All right. But it's not something we haven't done for you like, you know, order form for that yet.

What Should You Specify When You Order The RYS Stack On MGYB?

What else should I specify when ordering drive stack on MGYB? just your whatever it asked for in the ordering process NAP, primary website URL, a list of your primary keywords, some logo, your logo and some images if you want to use your own custom images. If not, we'll find some related images. And, you know, so Marco, what else needs to be done on the drive stack.

Marco: If he has any, or she, I'm sorry, I don't know. If you're a he or she if you have social media accounts. Or if you have a syndication network, then, by all means, include all of those URLs so that we can include them in the drive stack because that adds power to your syndication network.

Where Can We Find Bradley's New Real Estate Business Model?

Okay, we're moving on. Let's see. Next is says Jordan valor says I love me some done for you. They rock thanks to Lisa is where can I find out more about Bradley's new real estate business model in the Mastermind. I'm sorry, but that's, that's mastermind has its benefits, right? It has its privileges. That's really guys, that's where we go into depth in depth a lot of stuff. That's where I share what's going on with my own business and or businesses now. You know, we do that on a weekly basis, or Well, we do web bi-weekly webinars in the mastermind. And, you know, I'm an open book in there, guys, it's, there's, there's no doubt about that. But and you know, again, that stuff that I can't really share outside of that, right now, maybe in the coming months, this is something that I can share with a broader audience. But for right now, we're kind of beta testing how I can share this and help others get results similar to what I've been able to achieve in this real estate business so quickly, which has been really, really good for me in the last two months. So it's, uh, it's really, really good. But I would highly recommend you come to join the mastermind. And then like I said, you're it's basically I'm an open book over there.

How Do You Link A Press Release To A Previous PR?

So all right, Jordan says when linking a PR to a previous PR, do you recommend linking to the best ranking or most local PR, even if it purges or to link to the press advantage nonperson purging version of the press release for the most power? The second? Jordan? That's a great question. I cover that in local PR Pro. But the problem with you know, my original strategy was to link to the best ranked the top-ranked PR wouldn't whatever site that was published on if I would do a search for at least a partial part of the title, either the whole title or part of the title of the press release. So when a press release gets published, like from press advantage, for example, it gets published on press advantage. com domain first and then the It Gets distribute it out to the press cables to all of the distribution channels. But when you do it, like if you were to just search and I know Jordan, you probably know this. But if you just do a search for the title, then you're going to see which publication sites it's been indexed on. And that's lesser Now guys, Google has gotten a little bit stricter on there. How many press releases like for example, the index, though index them, but they'll put them in a supplemental index? If because it's you know, it's duplicate content, but not in the sense that it can be harmful. guys just know that all right.

But if you do a search on the title, you'll see what Google thinks is the top rank or is the ones that rank the best for that search are the ones that Google thinks is the most authoritative right then have the most power. But a lot of those are going to purge because a lot of the distribution sites purge within 30 days, most of them do. Some of them, it's maybe a little bit longer, but most of them do purge within 30 days. And so my original strategy was to either do a search for, you know, part of the title, or even the keyword search, if you were lucky enough to get or, you know, if you were able to get some press releases ranked for your primary keyword which happens, then whatever was ranked at the top, you know, the best ranked one would be the one that you would link to from your next press release as part of the PR stack. And until I found out by tracking results, like three months later, if I had stopped doing continuous press releases, as you know, and I did for a lot of testing, I would do three or four I would get ranked and I wouldn't do any more press releases. And then three months later, my rankings would drop considerably for you know, map stuff and everything. And I would go look at the backlinks say, Well, why is that and found out, that's when I found out the press releases purge, I didn't even know that until I started testing for the local PR pro method that we developed. So then I went back and change my strategy and said, Okay, if you're going to be linking in a PR stack, you can still select your top-ranked PR, if you want, you do get quicker benefits from that. But the problem is if you're going to link to that press release, it's going to be purged, then you have to set up a redirect to link to it. So in other words, like use your own domain, set up a redirect using something like pretty links, for example, that read so it redirects from your own domain from a URL in your own domain to the press release that you're linking to in the stack. So that when it purchase, you can redirect that again to another PR, right. And you don't lose that the link juice from the front because your other one got purged. But that's a lot of work, especially if you're doing volume. Think about it. If you're doing you know, three, four or five, you know, three or four press releases a month, per client. And you've got to worry about every month going back and locating the links that have been purged, and then setting up new redirects in very short order, you're going to be overwhelmed, it's going to be you know, you can't maintain that for very long. So to answer your question, yes, all I do now is linked directly back to those that I know will not purge press advantage being one of them, I either link directly back to the organization page, or I linked to a previous press event, you know, one of the press releases that are published on the press advantage domain, or I'll link back to like digital journal, I don't think digital journal purchase. So that's another one. Those are all nofollow links, but it's still a good site to link to. So I use that those are the ones that typically get put in Google's Google News anyways. So like, you can do a PR stack to a digital journal publication as well. And there are a few others that you can find in there, you just got to do some research. And remember, if you're using other distribution services, guys, I recommend the same thing, just find out the where they're going to stay live and continually link back to those. That's part of the reason quantum Newswire has got something that's pretty cool, because they've got the ability to with their plugin, to use your own domain or your clients' domain or whatever, as the district the main distribution point. In other words, where you know, press advantage the publishers on their double first, and then it goes out to the distributed through the press cables to the others. So a lot of the original credit, the citation, the attribution goes back to press advantage, I'm okay with that. Because I'm siphoning authority from press advantage to write what the organization page does, and the iframe and all of that. So I'm okay with that. But if you want to build the attribution and the citations and everything back to your own domain, then you'd want your own domain or your client's domain for that matter, to be the main point of the original publication point. Right. And so that's why as I said, quantum is why it's got some really cool stuff going on. And the only reason I brought them up a couple of times today is that they've just recently released a new feature. And I know that we're going to probably end up promoting that here in the coming. coming weeks. We're not trying to overwhelm anybody with press release stuff, but it is a very, very powerful strategy, guys. You know, I still my primary sources, press advantage, but quantum newswires got some pretty cool stuff coming out to that attacks it SEO from a different angle. That makes sense. Okay, so

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How Would You Use Press Advantage And Quantum?

Jordan says only of time, let's see if I know you guys. advocate both press advantage and the quantum webinar. Okay, so that Yeah, I didn't even see that question. I'm glad you brought it up. How would you use those in tandem? Is it more of an either or? No, it's not an either or? I mean, it is if you're limited. You have limited resources, then you're probably going to want to select one or the other. But you Jordan, I know you're running a successful agency. So I know you have the resources. I would use both hands down. No question. We use both. for diversity purposes. As I said, quantum Newswire attacks it from a different SEO from a different angle. You can do things with quantum Newswire, you can't with Press Advantage. But likewise, I think you can achieve things with press advantages. You can't with quantum Newswire, I do advocate for both, because I think they're both valuable. And I've always said even in our Local PR Pro course, add diversity, you know, if you're constantly using the same service over and over and over again, there is a diminishing return that occurs at some point. Okay. So absolutely, I would use both if you have the resources for both.

Do You Have List Of PR Sites That Don't Purge?

Do I have a list of PR sites that don't purge? No, because, in part, because they change they're often fluid? In other words, I mean, there are some that have been around for years that haven't kind of changed. But there are some a lot of the distribution sites within a press release distribution, service or network will, they'll change their very fluid, they'll rotate in and out, some will come some will go. And so no, and the vast majority of them do purge, guys, just keep that in mind. There's only a very small percentage of them that don't. But that's why I said I don't spend a lot of time trying to figure out which ones doing which ones don't I used to, but I got over that because it changes too often. And that's why I said I just stick with pointing back to press advantage, or digital journal. Or if I'm using quantum news wire pointing back to my own domain or my client's domain, depending on where I'm publishing it from. Right. And that's, that's it, I just stick with the ones that I know are going to be good. And like I said, with Press Advantage. It's you know, I love the organization pages is becoming an integral part of @ID frame or excuse me, Id page or iframe stacks or Google Sites, all of that it's really a critical part of everything that we do. So okay.

WayneClayton, longtime mastermind member, he said join the real estate program that Bradley has been talking about wasn't really interested at first, but look further and it changed my mind. Yeah, Wayne, I'm really excited to have you on. I'm actually really excited to have you on lane because I think it is a golden opportunity. I really, truly believe that. I think there's so much money to be made in this business, so much more money to be made in this business, applying our digital marketing knowledge, then acting as a digital consultant or agency see owner alone. And I've said that because, you know, I've had experienced in my own digital marketing business, incremental growth, linear incremental growth, right. My income has gone up year over year for multiple years, but it's always been a slow and steady build the real estate business I can tell you right now, if you generate revenue incredibly quickly, like exponential growth, and it's it's really exciting to get $20,000 paydays, you know, like checks for that much money as fucking exciting. I'm sorry, but it is. So I really liked the business model. And since we know, digital marketing, Wayne included, it really gives us a competitive edge over others, I think. So a lot of people in that space are still doing a lot of traditional marketing, which still works. But when I say traditional, like direct mail, you know, and bandit signs and that kind of stuff. And all of that still works. But if you can combine that with digital marketing, you can get considerably better results. I'm getting eight to 10 leads per week right now, just from my Google stuff, like my SEO and my Google at both SEO and Google ads, and a couple even a few leads from Facebook because her nones managing my Facebook campaign. So

all right, anybody got any other comments? Looks like we're done. I'm ready to go to the mountain.

Whoo. Early weekend. Yeah, just want to say real quick. If you haven't picked up your poker life tickets this week is the week to do it before the price goes up next week. So head over to poker food live.com. All right, Marco.

Marco: I'm good, man. I'm looking forward to the real estate thing. And just so people know, we're going to be providing a lot of support. It's not as if you're going to be left out on your own. Like we usually do you follow the training you go you apply the training, and you do it. I mean, we're going to be with the people who are in there every step of the way. Applying the processes, the different things that we're going to be bringing into it. It's not just one thing you go you're training and try to do it try to replicate now. You're not on your own. We will hold your hand the entire way.

Bradley: Yeah, it's it's fun, and I'm excited about it. So anyways, see you guys in the mastermind then, right. Alright, guys, we'll see you next week. Thanks, everybody for being here. Happy Fourth of July. Be safe. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 242

By April

Click on the video above to watch Episode 242 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, well hangouts are still here. We are going to be live on hangouts with Hump Day hangouts Episode 242. Yeah, we're just gonna, we're going to switch to tin cans and strings and how.

Hernan: There you go.

Adam: Well, with that, thanks for being here, and we're going to jump right into it and just say, first of all, thanks for watching Hump Day Hangouts. Whether you're catching this as a replay, whether you are joining us live, if you are live, go ahead. If you got any questions, pop them on the page. Say hello. Help post your favorite GIF. Do whatever you want to do. Let me take that back. Don't do whatever you want to do. At least like PG 13 maybe.

Bradley: At least keep it relevant.

Adam: Yeah, well, real quick. Let's go down the line. Say hello to everybody. We got everybody here today. I think Chris is hanging out so he doesn't die of heat exhaustion. But so we'll start with him before he passes out. How are you doing Chris?

Chris: Yeah, then good. had to move forward to the seller because like I don't know the heat wave is like quite unbearable for me. I still don't know why people love summer that much. More of a person. Yeah, rest. Life is good. Otherwise.

Adam: Coco Hernan, How about yourself? You're kind of the opposite, right?

Hernan: Yeah, dude, I'm freezing my ass. But on the good note. I think that if I'm the Hangout goes away. We can do like you porn type of streaming, you know, and embed that in the page. Now I'm pretty cool. Yeah. Anyways, I'm great. Dude. I'm awesome. I'm just really looking forward to POFU Live 2019. That's coming. He's coming in hot. We had a really cool. We had a really cool event last year. And we are going to make it cooler this year. So it's going to be pretty cool. So

Adam: yeah, definitely. We're going to talk some more about that. But if you're not sure what it is, one, stay tuned. And then secondly, go over to pokey live.com which will actually work now I got the domain resolve so you can actually they type in hopefully live and get there. So go check that out. Marco, How about yourself? How are you doing, man?

Marco: What's up, man? Just to get the question out of the way. Our Hump Day hangouts going away?

Adam: No, oh,

Bradley: no. No.

Marco: Before we get asked 1000 times on be the first person to ask it. I'll be done with Hump Day hangout on my watch. Just making sure I took

This Stuff Works
Bradley: I took off last week because I had a meeting that I couldn't get out of. And I feel I felt like something was missing the entire damn week because this is Episode 242. And this is only the second episode I've missed out of 242. And so it's you know, it's Wednesday's aren't the same without Hump Day Hangout. So no, we're not taking them away. We're just saying that Hangouts On Air is going away. So we're going to have to figure out a new way to stream and answer questions, which is fine. We'll adapt. We always do.

Marco: Yeah. Anyway. Life's good. Costa Rica is good. the weather's good. Have a nice little earthquake last night. 66263 woke me up at around one-two in the morning. You know, shaken and bacon. But otherwise? Things are good.

Adam: That's good. I'm glad you guys are all right. That's getting up there. That's not a tiny one.

Marco: Now I was off on the coast. No worries.

Adam: Good deal. Bradley, you. You're still with us too I guess weather and everything treating your it.

Bradley: Everything's good man. Life is good. Can't complain. A lot of good things going on. Right now. We're doing some pretty cool stuff in the mastermind, which by the way, guys, we have a mastermind webinar tomorrow, we'll be covering some stuff in there. I'm also starting a small group training inside the mastermind for some select members that it's going to be really cool for they're going to be kind of learning the new business model that I'm into. Because it's so lucrative. So that's a lot of fun. Just got a lot of exciting stuff going on right now. Oh, do want to talk about something else though. GMBs are certainly on a rampage. Google is on a rampage right now suspending shit, that's even 100% legit for no reason. I actually had my first client site or GMB suspended just two days ago for doing nothing other than uploading a photo. And it was dumb. It was just it's stupid. And I've got it in the reinstatement request going on. And they sent a message back to said originally that they'll you know, reply within 24 hours. Then within 24 hours, I got a follow-up reply that said we have a huge backlog of reconsideration, reinstatement requests that we're trying to work through, and it will be we're backlogged up to three or two to three weeks. So my clients pissed, but he understands I didn't do anything. You know, it's spammy. It's just, it's just Google My Business is broken right now, guys. So now we have to switch strategies up, I would recommend staying out of them as much as possible, try not to edit them at all, if possible, until they get their shit together. It's just, it's a bloodbath out there right now. So just keep that in mind. So I didn't want to give that update. We gotta shift our strategy to adapt with whatever, whatever comes. And this is, um, this is not a very good time for Google My Business stuff for sure.

Adam: Cool. Yeah. There are more questions about that, too. If anyone watching has some questions, go ahead and pop that in there. I mean, obviously, it's a big topic we've been covering. It's a great way to conduct lead gen like we've been talking about. And just because this is happening doesn't mean this is the way it's always going to be things change, just like it became, you know, a great tool to use and it may swing back that way. So real quick to just want to say if you're new to Semantic Mastery, thanks for joining us for Hump Day Hangouts. Again, whether you're live or watching the replay. If you're here, you're in the right place, you can always go to https://www.semanticmastery.com/hdquestions and ask your questions ahead of time, in case you can't watch it live. So each week, you can pop those on there will answer them or point you in the right direction. If we can't get you a specific answer. Other than that, though, the next thing people ask us is, you know, hey, where should I start with Semantic Mastery besides coming home to hang out What should I do? Go get the Battle Plan, go to https://www.battleplan.semanticmastery.com and if you're ready to move on from that, take things up a few notches come join our MasterMind, alright, if you're looking to form a strong network, if you're looking to either start or grow your own digital marketing agency or if you're a business owner that wants to grow it as well that I'll also comprise a number of our members. Come check out the mastermind https://www.mastermind.semanticmastery.com. You can find out more about that. And then if you're looking for Done For You services like syndication networks, RYS drive stacks, links, embeds all that good stuff, go to mgyb.co for your premium done for you SEO services. And last but not least, hook us up, subscribe to the YouTube channel. If you guys are over there, you're watching clips or whatever, just check, just click the subscribe button. Stay update helps us and helps us stay on top of important questions whether it's SEO, its other digital marketing questions, funnels, Facebook ads, whatever it is that's going on, we put out a ton of content and we love that people watch it. So help us out and subscribe over there.

POFU Live 2019 Guests

So real quick, we mentioned POFU Live, I want to touch base on this real quick for everyone. We just tomorrow or for if you're a subscriber, you're going to see an email about that. And I just wanted to talk real quick because we just got that up and running. We're just starting ticket sales mastermind members got the first crack at getting their tickets. And we've got two out of the three speakers that we can announce there on the page. So it's no secret if you go there, but I wanted to touch base on this. Jeffrey Smith is going to be joining us again. All right. He was Yeah, absolutely. Yeah, so he's going to be joining us again, really pumped to have Jeffrey back. He joined us last year for the first POFU Live gave a killer talk. He was a blast. He was there all weekend, hanging out talking to people dropping some bombs and some great gold nuggets, there are some information. And he's going to be coming back and doing it again. So really looking forward to that. And then Adam Benjamin is not only a because he's got a great first name. But also He's the founder of Brain Hickey, this guy is a killer copywriter. He's got a lot of real-world experience dealing with clients both at scale and with high ticket, high-end clients, tons of information, tons of knowledge he's going to share. So looking forward to having him he's a Colorado local. So he's going to come down and help us in Denver and be pitching in and dropping some knowledge there too. And then we are going to have potentially a third and maybe even a fourth guest speaker who we will be announcing in the coming days. But the reason I bring this up to you is if you want to go to poker, you live in Denver and October 11 12th and 13th of this year, you're going to want to get your tickets in the next week or two, shortly after the Fourth of July week, the prices are going to be going up, we want to offer you an early bird discount. It's our way of saying thank you if you get the tickets now helps us plan accordingly. And we can do this a lot easier. So as again, our way of saying thank you is we offer you a lower price for that. But as soon as that's over, prices are going to go up. There's no you know, special offers coming. There's no you know, last-minute sale, anything like that.

Bradley: Yeah, the way just quickly to clarify, our events are not pitched fest guys, it's not like you're going to come to our event, we're going to pitch you additional training and products and the speakers are going to be pitching training and products. It's not how it works with it's a training event. You know, if you want to reach out to any of them afterward, and you know, pursue what they have available, that's perfectly fine. It's up to you. But it's not about that it's about training. It's going to be a really good event. You know, we talked about holistic business building, right. So it's not just about SEO or this or that it's about the overall building a business, scaling a business, sustaining a business, all of that. So again, we would highly recommend if anybody's interested to Get your tickets now because it's going to go up after the Fourth of July ish area timeframe. So now would be a good time to get them at their lowest price.

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Adam: Definitely. And I mean, I will just say to it's a good time, you know, you can go These are real people on the pages, the real attendees from last year, you know, we can tell you about it. And if you have questions, feel free to contact us at [email protected] will answer them. Or you can ask them here on Hump Day Hangouts. But you can go and see what other people had to say about the event. You know, a lot of really good points, people got a lot out of it and a lot out of each other the networking that happened there, just like being in the mastermind, a lot of the power comes from the people you meet there the connections, you meet the ideas that are generated in that kind of smaller group setting. So really looking forward to doing that again, and narrowing down the list for the VIP day. That last time was a blast, we did a kr a chartered brewery tour in Washington, DC. And this year, we're going to be in Denver. So I'm looking at something else I've got it narrowed down to a couple but I think it's going to be just as fun. It's a good way to get to meet everybody, relax, to have fun, get introduced, get up speed and then hit the ground running the next day for the main event.

Press Release Advantage Webinar

Bradley: Sweet. Yeah. Are we going to let's talk briefly about the press advantage webinar? If we can,

Adam: Oh, definitely. Yeah, you want to fill people in case they missed that brother.

Bradley: Okay, uh, if you guys didn't see it on Monday, we had Jeremy, the developer or one of the codeveloper of press advantage on and you guys know, we been pitching or using press advantage I have been for many years actually. But we did a promotion for press advantage when they when he kind of relaunched it as two dot o at the end of September last year. And so we're talking, you know, eight months ago, and he was gracious enough to come on on Monday to open up a very, very good offer. Again, for people that want to subscribe have their own subscription to press the advantage, which there were two different levels, there's one level which is three done for your press. So written for you press releases on a monthly basis for 350 bucks, which gives you the ability to have an organization page, which, if you followed any of our training, that is an integral part of what we do, we use that organization page as a very powerful tier one property branded property. Very, very powerful. And a lot of things that you can do with it are powerful as well. Then there's the other offer, which was amazing that he swore up and down, he wouldn't open up again, the previous time that he in September when we did the webinar, but I did twist his arm and he opened it up again. And that was for 497 a month you get six written for you press releases and unlimited, write them, write it yourself, press releases, or submit yourself. But here's the catch that I mean, there's no catch. But you can buy additional press release writing services from press advantage for 50 bucks. So essentially, you get six for 497 a month. And then you can buy each additional one for 50 bucks, or you can go out and get your own writer and all that. But I'm telling you the best and most efficient way to run it is to just use the writers. And anyway, we did a webinar with him and ended up going two hours. Again, there's a lot of new and additional features that have been implemented since September when we did it the first time. And so we cover all here, he covers all of that. And I you know, I comment along in the webinar, if you want to watch it. Otherwise, just skip to the end or, you know, go to the sales page or the checkout page, I should say and subscribe. If you're doing anything for your your own business, a light like a court press releases are incredibly powerful content marketing through press releases are incredibly powerful. So even if you're your own business owner, as opposed to like an agency or a marketing consultant, using press releases, frequently and often is going to be very, very powerful for your business, we've seen it time and again. So I would say if even if you're a business owner, or definitely if you're a consultant or an agency that you should look at to get your own subscription, you can buy press releases from us at in our store, mgyb.co, and they're one-off press releases for a very good price. And you still get the benefit of having that press release published, which drives a lot of links. It can get a lot of traffic and all that kind of stuff. But if you're going to be doing volume, which you should be doing because they are so powerful, it should be an integral part of your content marketing strategy, you should have your own subscription period. And we stand by that statement. So it's a great service, I highly recommend you go check it out. Check out the webinar if you want to see all of what it can do for you. Otherwise, just go straight to the checkout page and subscribe.

Bradley: Did you drop the link? Adam? I assume you did.

Adam: Yeah. Did the webinar replay page is on there. And I think we are good to go. Are there any other announcements? Yes. I don't.

Bradley: I don't have any. I'm ready for questions.

Marco: Yeah, I have a comment. Our shit works, period.

Bradley: Boom. All right, I'm taking the screen. Let's do it.

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Bradley: Okay, cool. We probably have some new listeners or watchers, viewers, audience members, whatever. Because I did a podcast with Tommy, Tommy Mellow has a podcast, which does handle a whole bunch of home service type contractors and got a really good response from that. And so anybody that's here from Tommy mellows podcast, welcome. Come back, post off, you know, post questions here often about anything that has to do with your contracting businesses as far as marketing, getting better results, lead generation, that kind of stuff, we're happy to answer them. And again, definitely, you know, engage with us, and we'll try to help you out as much as we can.

How To Use Google My Business Page To Promote A Hardwood Floor And Staircase Renovation Business?

So Alright, so the first question I see comes from Scott n, and I'm assuming this may be one of them. I have a hardwood floor and staircase renovation business, my main point of interest is to learn how to best utilize the Google My Business Page to get the most out of the account. So that's really good. Now, there are a few things that I would recommend, number one if you heard the beginning of this webinar, or today's Hump Day Hangout right now is not really a good time to be doing a whole lot of editing of your Google My Business Page, right. So if you've got it already, and it's running, that's great. I would recommend that you really stick to just doing Google My Business posts or GMB posts right now, and not do a lot of editing of the page itself or the profile. because things are being suspended. Right now Google is on a rampage to eliminate spam listings, in part because of some high profile people running their mouth, to high profile publications and getting a lot of unnecessary attention to them. And so anyway, my point is, even if you're a legit business owner, with a legitimate business with the physical location that you can verify, I recommend that you stay the hell out of it. As far as making edits to the actual profile, at least until Google fixes its itchy trigger finger so to speak, because right now, barely, I mean, for no rhyme or reason that I know of. You go in and you make an edit of any kind and boom, it can get it can be suspended. And it's a crapshoot every time, right? You roll the dice every time because you never know what's going to suspend the listing or not. And, as I mentioned before, their backlog for reinstatement requests are two to three weeks currently at the moment. So if it gets suspended, you're going to be shut out, you know, dead in the water di Tw until you can get it reinstated if they're going to be gracious enough to reinstate it. So that's just the caveat, I want to you know, disclaim everything here with that, number one. Number two, it really one of the best things that you can do is to Google My Business posting, right, do that frequently and often. Look for the keywords that you want, or search queries that you want to get more traffic from. Also, look at the GMB insights. And you'll see what kind of search queries are actually bringing your maps listing exposure, and start using those search queries that are relevant more often in posts. Okay, that's really important. And in something else, we you know, we talked about our store mgyb.co. And just for anybody that doesn't know what mg yc stands for, that makes Google your bitch. So mgyb.co is our store. If you go there, we've got some products that will help help you to actually really boost your Google My Business profile. As far as you know, getting better results from it. Number one would be a syndication network. Number two would be a drive stack. And we can know, we can offer assistance as to how to get the best use out of those. For people that don't know, those of you that are not in the SEO industry. Some of that may seem foreign to you. But really, it's not difficult, the concept is quite easy, I'm actually going to walk through a brief example of how you can gather the type of links that you would want to promote. So your profiles within a drive stack. Drive stacks are incredibly powerful, especially for Google My Business stuff or maps ranking. So I'm going to walk through that here in just a moment. But first, I just want to say, for your Google My Business Page, really again, I would stay out of trying to edit it right now. But I would take advantage of the Google My Business posting feature. Post often, post regularly, use the search queries or the keywords that you want to get traffic from. So for example, in this case, like it might be flooring, floor restoration or floor renovation or flooring, contractors or gills notice a lot of near me keywords. near me type search queries are driving a lot of traffic to maps. So flooring contractors near me flooring restoration near me variations of near me like nearby in my area close to me, that kind of stuff. So mix and match the keywords, the types of service keywords that you want to rank for, along with near me and variations of near me. Also, if you cover a wide surface area, you want to start including some of the locations that within your service area. So location names, do it be via city names, even neighborhoods, things like burrows, districts, things like that if you have different names that you can start to include. That's why I said there's really no way that you can do too many posts in my opinion. That's really important and that as far as I know, is not getting GMB suspended. I haven't had that happen from a post yet, but I have from doing editing the profile at all. That makes sense. Okay. Marco, do you want to comment on that while I pull up some examples?

Marco: No, no, I agree. Totally. I mean, we have the train Local GMB Pro, which could be the next step. In the process except in gi in local GMB Pro, we do tell you to go and make edits and all of these other things which you shouldn't be doing when you submit it, especially if you have a real business, right? A real, whether it's service area, brick, and mortar, whatever it is that you have, fill it out as thoroughly as you can right at the beginning before you send for that pin. So that you don't have to go back and mess with it. Because it's when you start going back and messing with it that you get into problems. So that the only change that I would recommend right now is if you're doing some that's legitimate. Do it right the first time get you to know, use the guidelines that we set up in local GMB Pro. But do it right the first time send for that pin, make sure all the information is correct. And then it'll come back to you. It's your business. And if something happens, you can always go back in and get that business reinstated. Right that GMB whereas others are the problem that they're having. And why it is a problem, to begin with, is we were just spamming in and getting a ton of businesses that didn't really exist. But if yours does that, then you right now, the second problem is Bradley mentioned is that you're in a queue. And until they can get to you because of spammers like Bradley. You're waiting for three four months and excuse me weeks. And right now, whatever it is that the summer businesses, right? Well, the summer businesses, like a pest control Tree Service, anything having to do with outdoors, are in the queue, and this is like the top of the season. So they're moving a whole lot of money. And they shouldn't be because they have legitimate businesses. So that's the only thing that I would add.

Bradley: Yeah, that's my client is an outdoor pest control company. And he's, you know, this is the peak of their season. And it's just, it's just really shitty. And, you know, again, we didn't do anything spammy or wrong, it just suspended, it's dumb. Anyways, I'm going to use home remodeling as opposed to floor restoration only because I know this industry a bit better. So I'm going to use it just as a quick example, for those of you that are, we get questions all the time about how to how to order a drive stack within MGYB. And I'm going to cover that just briefly, guys, because I'm telling you, it's one of the very most powerful things that you can possibly do. And you can get it 100% done for you on our store. And I say that because it's absolute truth. I started a new business about two months ago, a brand new business. And all I have done is three press releases and a drive stack. That's it, I haven't even done anything else to it at all is a one-page website with a drive stack and three press releases. And I'm on the number three position for the state of Virginia for my very top keyword. So and that's just and it's been two months. So I'm telling you, it's incredibly powerful, you're going to see results if you use it. So my what I want to just walk through very quickly is just give an example here. So for home remodeling, Fairfax, I use Fairfax because I'm in a rural area called Cole pepper, there's not a lot of activity around me, but Fairfax is a very busy area in Northern Virginia. So let's just say that your business was Daniels design and remodeling general contractor. Well, what I would do is to figure out which URLs which links you want to include or submit when you order a drive stack. You know, if you've been following us, you know that we recommend getting a syndication network first, and then ordering and drive stack and including your syndication network URLs, profile URLs in the or the links that you submit when you purchase the drive set. So that's the number. But if you're just coming to us, and you don't know what a syndication network is, well, we'll cover that at a different time. We're covering drive stacks right now. But what I would do is just go to Google and use another search for Google. In this case, I was just looking for a brand that I could use as an example. So I'm going to take Daniels design and remodeling as my example. Okay, so all I'm going to do is a copy. So let's say whatever your company name is just go to Google, paste it in, and also pasting your phone number to so not just your name, but also paste in your phone number. Alright, so this is what we're going to do, we're going to say that this is your business, we're going to do a quick Google search on your brand name and your phone number. And then what we're going to do, and apparently they got some shitty Yelp reviews, but that's probably because of Yelp filters out all the good ones, right unless you're a paying advertiser. So what I would do is come in here, and I would just open up these links, all the links associated with your first two pages that are, you know, obviously that are relevant links to your business.

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Bradley: I would just go through and over up every single one of those links, they're also plugins that you can use guys that will that are called like link grabbers that will actually scrape all the links off a Google search page and put them into a text file or a notepad file. But you can do this manually, just go through and click right click, open Lincoln new tab, and then just go collect all of those links, put them into a notepad file, because that's how you submit them inside our dashboard. Anyways, once you place your order, and go through the checkout process, then you go submit your order details. And what you can do is submit a text file with all the URLs that you want including in the drive stack. So that's all you do, I'm not going to go through this guys, you understand the point, just go through the top two pages, select all of your URLs that you want to be included in the drive stack, and put them into a text file, save it and then upload that text file as your target URL or for the order. Right, then the same thing goes for keywords. for keywords, you're going to want to take your top level keywords that you know, including your brand name, and use those as the keywords, create a nice little text file with your keywords in there. So your top level service products and or services, some of the location names that you want to include. Also your brand name, use, make sure that that's included in your keyword list and upload that. And then our team will go out and build you a very, very, very powerful drive stack, which are Google Drive properties that are going to be branded and themed and have your profile URL, or excuse me, your profile logo, your logo as the profile image, your header images, it's just going to be a very, very powerful thing. And now that becomes your insulator, your SEO firewall, all of the other stuff that you can do an SEO that we would never recommend you do directly to your money site, you can now due to the drive stack, and the drive stack pushes all of that relevance back to your money site will help in your maps listing. And we'll help you to rank that makes sense. So that's a quick down and dirty way to figure out how to get the URL was that you're going to submit is just go to Google use Google to tell you and just go through the top two pages. That's all you need. What are the most powerful or authoritative branded profiles or citations in this case that Google thinks for that particular brand your brand, right, so put your brand name in your business, your phone number and click Search. just collect all the URLs from the top two pages, put them into a text file, save them, then work on your keyword lists. Again, you can find out the keywords that are bringing your traffic through your GMB insights and just select the relevant keywords. And then also if you have some search queries that you desire more traffic from add those in as well. Mark, do you want to comment on that before I move on?

Marco: Yeah, the only thing that I would add to this is that they do get a spreadsheet when they order that their syndication network. Those should also be included.

Bradley: That's correct. And I said step one should be a syndication network but for those people are coming to us from the podcast. I just wanted to talk about the drive stacks first networks maybe we'll cover that the beginning of next webinar. But that's correct. Alright, so anyways, welcome Scott Scott Walker says I guess he's asking where he's at. Okay, cool.

What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

And thanks, guys. given us a shout out Gordon says, Hey, guys, thanks again for your hump day out. Hump Day help, as usual, greatly appreciated it. Thank you, Gordon. He says this may be a dumb question, but I'll ask anyway. When using a press release for boosting the rank of A GMB listing, is the URL that you use? Is it backlink in the PR the same as the one that you get by going to the GMB dashboard and clicking the Info tab and going to view on search or view on maps? Or is this something else? Yes. That's the link that we suggest. I've shown a kind of a funky way to get that URL in the past. If you go into your info tab, and you right click on the view on maps, and copy link address or right click copy link address and paste it into a notepad file. It's going to be an HTTPS www.google.com slash maps, question mark. See ID equals and then that's going to be a string of numbers. And that's the maps URL. But that's actually a 302 redirect to the final, the correct URL for maps, which is instead of, excuse me, it's going to be that this is what it's going to look like. I'm just going to give you an example real quick. So it's going to be maps google.com, forward slash maps, question mark, see ID equals and then it's going to be a string of numbers, right? It's going to be several numbers, something like that. Right. That's what Google is going to give you. When you right click view on the view on maps and copy link address. All you want to do though because if you put that in a redirect checker, you're going to see that it actually redirects with a 302 to this. That's it, it doesn't change anything except that it changes that map subdomain to dub dub dub. And now that's the URL that you want to use right there. Right. And what happens is, when you actually take that URL and check it in a redirect checker, it's going to say test, okay, there'll be a 200. htm, code 200, which says test, okay. But if you actually go to view that URL in your address bar, like paste and go, it will, once the page loads, it actually switches to that really long, stupid, ugly URL that maps gives you when you're viewing your map in the browser. Does that make sense? So again, it's a straight URL, and that's the best URL to use. So you can get it that way. By the way, by going in and getting it from your GMB dashboard. Right click, go to the Info tab, right click view on maps, and then copy link address the other way which one of our mastermind members shared this with us is to go to standby I'm looking for it now. I think it's. Where the hell is it? Shit guys, give me a minute. Damn, somebody gave me a tool the other day. Maybe that's it? Is that it? Let's see this is it? Yes, that's it. Use this one right here, guys. So this is https://www.GMBreviewsmaker.com. I'm going to paste this on the page for you guys real quick. And then I'll show you how this works. Okay, so if you go to this, this will make it so much easier. All you gotta do is start searching. So if I say like, excuse me, guys, I got a should have muted notifications.

Adam: Oh, no, it's fine. A Bradley. Just take the call will listen to.

Bradley: Yeah. Standby. I gotta hang up on that.

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Bradley: Alright, sorry about that. All right, let me grab the screen a green screen. Again, this is the actual pretty cool tool that somebody posted from our group if I just start typing in Semantic Mastery. And it's not going to show me now. It's okay. You can type it you can paste in the URL as well. So let's just go let's go Semantic Mastery. And why is it not showing our knowledge base? Wasn't that some shit? Let's do it over here. Let's just use this guy. So let's go to his map. We're going to grab the share URL here. Paste that in. And let's see why is it not? Okay, so for some reason, we can't find your business and drop down hit to code, place it Okay, there we go hit the code place ID and then enter in your map URL, wherever that goes are right there and click the code place ID. And what it does is it brings that URL back right here, the same one. That makes sense. So it's this is the same one.

But like I said if you grab that URL right there, and you go to a redirect checker, so let's go to like https://www.redirectdetective.com, for example. And you'll see that that's what I was talking about. This actually does a redirect through a 302 to the same version of the URL, but it's just www.google.com as opposed to maps. google.com. Does that make sense? So if all you got to do is take this URL here, and swap that this out with the www, and it ends up being the URL that you want to use, right? So again, or Here we go. You can always copy it from the redirect checker. And that's what it looks like. Does that make sense? And now if we take this URL, and we put it in the browser bar, click paste and go, you'll see that once the page loads, it's going to automatically switch to this long, ugly thing. That makes sense. So again, that which is a cleaner URL to use this one, certainly as much cleaner than this one. So this is the URL that I used to build links to. Okay. That's a good question.

Do You Use The Same URL For Press Release And Video Embeds On A GMB Listing?

Bradley: Moving on. Okay, Gordon says when you post a backlink on an embedded page, on an embed page of a video you've uploaded to the GMB listing. When you post a backlink on an embed page of a video you've uploaded to the GMB listing is the same URL used for PR a different URL. Thanks. I don't understand that question. Gordon, sorry. Does anybody can anybody decipher that question? For me?

Marco: If he's talking about the video for PRs, it's I don't know if you could use a GMB URL for the video. I think they're using it. They said Vimeo and YouTube, the other page right now about embedding on a press release. Is that what you mean? Yeah, I think that's what this means. I don't know. You'll have to clear it up. Yeah, I'm just taking it as that what it means to be talking about the video that you can embed, the URL that there may be is that any YouTube video URL or a Vimeo URL. That's what they'll embed.

Bradley: Yeah, I'm not sure I understand the question. I'm not sure if that was it or not. But thanks, Marco for attempting. So yeah, if you can clarify, Gordon, that's great. If not, that's fine.

What SEO Strategies Would You Apply For A Wix Site OF A National Insurance Leads Provider?

So Muhammad's up, he said, What's up, mom? And by the way, he said, Hey, guys, what do we do with a client that has a Wix site run away? Now? I'm kidding. I'm pretty close to signing a national insurance leads provider, but I've just noticed the site was Wix. What's the best course of action here? Can I still follow the battle plan and SM methods in general on wigs? Would it have the same effect? Yeah. I mean, it can, yes. Um, you know, there's not much you can do about that, if that's what they're on. I believe Wix has an RSS feed. So you can still use that for blogging and everything else. I am personally not crazy about wigs. But as far as I know, you can still do everything pretty much that we recommend with WordPress, via Wix. It's just a different type of, uh, you know, user interface and all that kind of stuff. I don't know that Wix has any benefit, or is any worse as far as SEO stuff that you can do with it? Like the coding of it? Maybe Marco or somebody else can comment on that. But as far as I know, Wix can still be used for all the stuff that we do because it's similar to WordPress.

Marco: Yeah, I've never even I think I built one. But I never followed through with it. Because it's just learning a new platform, just as isn't. I don't know. There's nothing in it for me and learning a whole new platform. So I stick with WordPress. And I'm trying to even get away from that. And what we recommend this if it doesn't have the same functionality as WordPress, then install up a WordPress on a subdomain. Yeah, and blog from there. That'd be it. That's that's been our constant recommendation, since forever, when people come up with HTML or whatever else what other whatever other a CMS that you're using outside of WordPress, or if it's ecommerce or something, yeah, just whatever it is just do a WordPress install on a subdomain.

Bradley: Yeah, I totally agree with Marco could be like a blog.or, a news.or, something like that subdomain that you could use as the content distribution engine, essentially. You know, as I said, my new business that I was just talking about earlier, I've got a single page. It's just a Click Funnels landing page. And that's my, that's on the root of the domain. So it's a one-page site. So I had installed a WordPress on blog dot domain. com, essentially, and I'm using that as the blog, but I've only done two or three posts. So anyway, but yeah, you can do that. That's what I would recommend.

Is Consistent Content Creation Necessary For A Wix Site Of A National Insurance Leads Provider?

But he says, following on from the previous question, is consistent content creation necessary? Still? I know, of course, it helps a ton. But assuming I still have a syndication network may do I lose a lot by not doing it? Well, I mean, we certainly recommend that you do market yours do content marketing. As like I said, If Wix has an RSS feed, but I'm pretty sure it does, you should be able to do it directly from Wix. But if you don't like the interface, then just use the blog write blog, dot subdomain with WordPress installed. And then you can still do the same thing. I do recommend content marketing. I mean, again, guys for it. Google loves that they love the freshness, the updates the activity. You can automate, obviously, you know this mom and syndicating your network. You can automate syndicating to GMB, there's a lot of things that you can do. So I do recommend that you get on somewhat of a content a consistent and regular content marketing schedule, although that you don't, depending on the industry, you know, some you don't have to do it three times a week, you could do it once a week or once every two weeks. It really just depends on the industry. But I do recommend that you are updating the blog regularly with content. The frequency is going to really depend on your competition that you're dealing with as well as what industry you're in. Okay.

Wayne, Clayton, you prick. Keep moving.

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Do You Recommend Adding Keywords Into The iFrame?

Scott says I am in the process of placing an embed order with mg Why be question do you recommend adding keywords into the iframe? Marco? let you answer that one.

Marco: But I mean, you can.I haven't seen it from everything that we've done add that much to the to whatever iframe you're embedding, whether it's map or video. I mean it could I've seen it a Google will read anything before the closing iframe tag. And so if you're adding information in there, whether it's schema keywords or whatever, Google will read it. The thing is, like, only SEOs do that. And it's a really good way to get picked out. I mean, at some point, if they ever come after iframes, that would be the first thing that I would pick out anyone adding any information before that closing iframe tag because it's mostly just SEOs that add information in there doesn't work. I'll be Scott nothing beats a try but fail so so we do allow you to submit keywords and Dadea will add it before the closing iframe tag. So try it out. That's all I can tell you. Do I do it? No, I've hardly ever done it. We tested with it. And since we get similar results without we just don't add extra information.

Bradley: Yeah. Correct. Alright, so the next several comments are Adam to spamming the comment box

Adam: and I roll.

Bradley: So doings got a nice meme about the bloodbath. It's pretty cool.

Should You Complete A GMB Site Amidst Google's Rampage Of GMB Suspensions?

Bradley: KenManich.e What's up, Kenny says I have a new GMB. It's a real business and above-loaded pics, logo description, etc. I haven't built the GSB site. What do you thoughts about completing the site? Do you think that might kick off a suspension? Yeah, it may I mean, the thing is, is I haven't had any issues with real client businesses like real bona fide businesses, GM bs until this week, and it was Monday. And that was one of those. All I did was I head up, I deleted one photo because it was showing up as a, like the primary image and mobile and the client said that he wanted a different photo. So and I don't know how to force Google to select a different photo. So I said, Okay, well, let's delete that one. And then I uploaded some new photos because he had some new photos recently of some of his technicians and such. And then I published the GSB website because for whatever reason that that he never had published that website for his GMB. And so I went in and publish the website, but I didn't even add any content. It was just straight publishing. Before adding any content to it or anything. All I did was published a website and I don't know if you know this can but when you publish the GMB website, it forces the change of the main URL for the GMB profile. From the money site to the business site GMB website URL, it forces the change with the UTM code on it to its really long and ugly, and you have to go in and then once you publish the site, you have to go edit the Info tab and change the website to back to the money site URL. And that's all I did was I published the website didn't even edit it. Right. All I did was then go to the Info tab. And I had to I changed the URL from the business site, which is the GMB website URL back to the money site URL. So to the branded domain, and immediately it's suspended. And that's where we've been we've been at ever since. You know, it's only been a couple of days, but still, it just sucks because I didn't do anything spammy. And it's a legitimate business. You know, we can certainly can't confirm and verify that, but that's the case. So yeah, I don't know. Honestly, I can't tell you if it's the GMB site that does that. Or it could have been a combination of doing both photos that day and the GMB site, I have no idea. I haven't had any issues with legitimate businesses until this week. And now that I've experienced it, I'm skittish, right, I'm a bit gun shy, I don't want to, I don't want to really poke the bear, so to speak, you know what I mean? So I recommend and you know, until this shit settles down, which who knows when that's going to be, I would say, try to stay out of that as much as possible and only do stuff that, you know, you can do either via API, like, posting GMB posts. Or you can probably post manually, I haven't heard of anybody losing it from just doing the GMB post inside you know, the dashboard. But even then I might even want to do that through a manager account or content. What do they call it a site manager or something like that? Now, there are a couple of different levels that you can add additional users on one that would make more sense to be like a, I think it's called a site manager used to be called content or communications managers or something like that. But I think they're called site managers now. So

Will Google Treat A Subdomain As A Separate Brand Or It's Treated As A Silo?

Okay, next is? And no, man, I guess he says, Hi, thanks for a wonderful webinar. My question is, if I use a subdomain, Google will treat it as a separate brand, or just like a silo? No, you know, it depends on how you set it up. But if you're setting it up as a branded subdomain, you know, for example, like using what we talked about earlier, setting up a blog on a subject, you're going to want to brand it the same. But you can also like, for example, I've got a lot of multi-location clients or stuff that I do, where each subdomain is we have separate subdomains for different locations. So each city has its own subdomain, so to speak, right? And that, that they're all the same brand, but they each have their own WordPress installation or subdomain that is city specific. So but you can set up subdomains to treat them as two completely different entities if you want. So it really just depends on how you theme it and how you interlink between the subdomain and the root domain or other subdomains or all of them. Does that make sense? So the good thing is that Google does treat subdomains as separate web entities like another, in other words, separate websites, you can create the relationship, the association between the subdomain and the room if you want or the from, you know, the association with the brand. But the actual, the web asset itself, the domain itself, the subdomain is treated as a separate website if that makes sense. So that way, that you know, that's why we do what we've been talking about using subdomains for like multi-location stuff for a long time because it's a bit safer. If you put separate landing pages as internal pages of a website for multiple location stuff, and any one of your location pages catches the penalty for some reason, then it will, it can pull down the entire domain, right, it can affect all of the other locations because it affects the route as well. However, if you do stuff on subdomains, and you like, for example, have separate subdomains for each location, if anyone location gets hit by a penalty for some reason, then it will be isolated to that particular subdomain. It won't affect the route and it won't affect what I call sip the other sibling subdomains. So that's why we tell you to do that. But again, it just depends on how you enter LinkedIn and what type of associations you make.

How To Use Schema And Rel=Canonical To Boost Ties Between A Reciprocal Link And The Money Site?

Jordans up, he says, related to a man's question and reciprocal links, the blog subdomain should link heavily to the money site, right. Also, is there anything we can do to schema wise on a subdomain or rel canonical to tie it super tight to the main money site? domain? Yeah, that's what I would do. Yeah, I mean, if you're using a blog on, like what we talked about, for Mohammed, above, we're like an e-commerce site or whatever. So if you're using a subdomain name for blog, yeah, you're gonna be using that to do like content marketing and link building from the subdomain up to the money site, typically, you're not going to want to link back from the money site back down to the blog, it's, you know, I mean, other than perhaps a navigation link that says blog, right, or whatever that links down to the root, or excuse me, the subdomain, but from within the individual pages and posts, now you're going to use the subdomain to link up to the pages on the site that you want to rank. Okay. And then yeah, can article are always very powerful? You know, you can do that. It's up to you. That is the blog link heavily to money site, but the money site not Yes, correct? That's correct. Right, that as far as the money site, linking down, the only thing I would do is a subdomain, or excuse me, a navigation menu link that says blog that links down to that. And you know, you could do some sort of like sidebar widget for if you have, you know, for silos and things like that to show like related content and things like that you could do that on the money site. But typically that stuff that you would isolate to the blog anyway.

All right. Look, Gordon's clarifying his question, good.

30-Day Click Funnel Challenge Update

Hernan, is the ad info information still available on Facebook pages? Is Hernan still here.

Hernan: I'm here. I'm here. Hey, can you hear me? Yes. The info and ads? I think so let me see. The adding for information is still available on Facebook pages. I'm working on the 30-day challenge and can find any info on certain business pages? Yes, I mean, they have switched that. So if you go to facebook.com/ads/library. So facebook.com/ads/library, you will be able to get like a public library of all of the ads that are being run right now. So on certain business pages, if there are running ads and whatnot, it's still available. But some templates are like hiding it. But you know, all of the ads are being run on the platform can be found on facebook.com/ads/library. If you go there, you type in the Facebook page, and even the niche, you will be able to get a lot of intelligence out of that. So yeah, that's basically how I do it.

Bradley: Cool, thank you.

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Clarifications On The URL Used In Press Release & Video Embeds For Boosting GMB Listing

Bradley: So Gordon's clarifying his questions. He says if you have time, here's what I was trying to ask if I upload a video to a GMB listing and use that same video with an empty Why be in bed job is the backlink URL that is posted on each page of wherever the video is embedded the same URL used for press releases or as a different hope that clarification makes more sense. Okay. Remember in an embed, it's not a backlink. Right? So you're not linking to the video, you do not paste, you're not posting the URL to the video, it's an embed, so it's not going to be the same. And if you're if you upload a video to a GMB listing, then you're going to get a GMB post URL. Not an embed code now, am I unless Marco, you said that you can embed a GMB post the correct you absolutely can. Okay. Now, I haven't tested that where if you were to upload a video to GMB, then grab the as a GSB post, then grab the post URL, turn that into an embed, and then ask for an embed campaign for that I haven't tested that that would actually be kind of an interesting test. Because then you're doing an embed blast to a GSB. Post video. Does that make sense? So you could do that. Now if that's what you're talking about Gordon, then the URL, the iframe is going to be the same on all of the video pages or the embed pages. But you're not going to be able to use that for press releases, not as an embed. You can use because the press releases for press advantage. You can embed a Google map, Google My Business map, and a Vimeo or YouTube video. And the way that you do it in the press release, and the press release is that for you? Well, first of all, if it's a GMB map that you want to embed that's how I select if you have your own subscription, when you go to submit the details for the press release to be written, there is a drop-down menu at the bottom that says, Do you want a Google Map embedded? And if you say yes, then it's going to embed the GMB map that you have associated with the organization page. You say no, then it won't. If you want to embed a video, then the way that you do it is you put the YouTube URL or Vimeo URL on its own line with a line break above and a line break below within the content body of the press release. Okay, and then when it publishes, it will publish as an embed. But you can't do that with the GMB post URL. Like if you put the GMB post URL on its own line, it's going to publish as just a URL. And unless you hyperlink that URL, it would literally just be a text URL, not hyperlinked, so just keep that in mind. Now, if you want to embed a YouTube video, then like I said, that's, that's all you do is put it on its own line. And then that's going to be an embed code, it'll convert to a competitive excuse me convert to an embed code when it publishes. That makes sense. So you can take a video that you upload to YouTube though, and upload that same file to GMB as a post as a video post. And now you've got the video uploaded as a GMB post. And you also have it embedded or uploaded to YouTube, which now you can use that in press releases. Ok. Ok, says I was talking about a video upload to the profile, not embedding it in a GMB post. I use such a video and Emma, can I use such a video and again, I don't know how what you're talking about. If you upload a video directly to GMB as like a photo, which you can do that to not a post, but you can upload it as a photo in the photo section, you can upload videos, it doesn't give you an embed code. As far as I'm aware, it doesn't give me an embed code. Does anybody can anybody clarify that?

Marco: You can actually embed a video in the photos section. It does overview but customer photos only up to texture, and video. So you can upload a video, then that video will have a URL. And if that video has a URL, you should be able to get an embed unless Google has a frame breaker on it. So I mean, I would have to test that and see if you could embed. I think I have one. But you'd have to test it. And then yes, you can submit that to mgyb.co. And Dadea will take that and he'll run an embed gig on that. That URL as long as it's an embeddable URL. Right.

Bradley: Okay, I think that's complicating Gordon a bit. I don't understand exactly what it is that you're trying to do. But I do know that you can upload a video to GMB directly as not a post, I get that that's fine, you can do that. I don't know that you can get a share URL for it, but I didn't know that you could get. I don't know that that is embeddable.

Marco: I'm checking right now.

Bradley: Okay, cool.

Marco: I'm checking right right now and I'm saving the file, hang on a second.

Bradley: Because like clicking the photos, for example, just click on that photo, and we click Share. This is the share URL here. I don't know if that would actually embed. So I'm it's the same type of link that you get from uploaded videos my point. And I don't know that that would embed. So you'd have to play with it and see. And that's what Marco said he's doing now.

Marco: No, no, it's not coming up.

Bradley: It breaks it, doesn't it?

Marco: It's Yeah, it has a breaker. Yeah. Oh, fuck,

Bradley: yeah. So you're better off uploading it as a GMB post, video post, and then taking the post URL and turning that into an embed. Right. So anyway, all right. Well, looks like there are no more questions. So if we don't have any more questions, we can wrap it up about five minutes early. I'm okay with that. Are you guys okay with that?

Adam: I'm going with it in the woods.

Bradley: Okay. All right. All right. Well, everybody. Thanks. Thanks for being here. We've got mastermind webinar tomorrow. Don't forget if you're in the mastermind, 3:30 pm. We'll see you all there. Thanks for everybody being here. Thanks, guys.

Hernan: We'll see you guys.

Adam: And before we hop off, Bradley, we're going to be going over some sales stuff with mastermind tomorrow.

Bradley: Yes, that's right. Each one of us is going to chime in on that.

Adam: Awesome. I'm gonna get my slides out. Get that stuff and the slides, but I got some good stuff. Looking forward to tomorrow.

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Bradley: That's right. That's why you asked to edit that. Today, I was wondering why I was like what's going on with that? Now? I remember so I've got to prepare for that. I appreciate you mentioning that.

Adam: Yeah, no problem. Yeah, Mastery, everyone else mastermind members can get a little inside look into how we do sales individually. Since everyone's a little bit different. And you know, there's a lot of templates out there. But it's a different thing, I think to hear people say exactly kind of what they do in order to, you know, move from prospect to actually close deals. So looking forward to chatting with you guys about that tomorrow. Yeah, definitely.

Marco: That's gonna be a good one. I'm looking forward to definitely.

Bradley: see y'all then take it easy, guys later.

Bye. Bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 241

By April

Click on the video above to watch Episode 241 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live Welcome everybody to Hump Day hangouts Episode 241. Today is the 19th of June 2019. And this is the episode where we finally gave Bradley a day off. You know, it only took us what like five years and he was able to take a Wednesday afternoon off now, just kidding, Bradley had something come up. He had to go take care of that. He's a busy man, but we are going to hold it down and get your questions answered today. So first off, if you're just joining us and your new semantic to semantic mastery and Hump Day Hangouts, thanks for watching, whether you're watching this live on the watch page or checking this out later on YouTube or somewhere else that's awesome. This is the place to go you can always come to https://www.semanticmastery.com/HDquestions to get your questions answered. Digital Marketing, SEO funnels, Facebook ads paid ads if you got questions about anything about digital marketing, this is the place to do it. And then beyond that, the first thing we always tell people to do is go check out our Battle Plan business you know people are like well where should I get started with you? What should I do? Well, you're already here you're already watching it. But the next step will be the battle plan and head over to https://battleplan.semanticmastery.com for that. And if you're looking to take things up a few notches if you're either starting or you already own your own digital marketing agency or maybe you own a business and you're you know you're taking this on and you want to get it up, ramp it up then go to https://mastermind.semanticmastery.com/. It's not just training, it's about the network that you form and the people you're going to be around other people who are starting growing and owning their own businesses and their own marketing agencies. So anyway, with that said, I want to say hello to who we have here. Shout out maybe Bradley's watching us wonder if he's watching on his phone. So if you are Hello, Bradley Manning on my left and Chris How are you doing? Are you still here? I know he's having storms.

Chris: Doing good. Yeah, like it's been quite hot here like I don't know somewhere in the 90s US temperatures and finally of like, storm here to cool it down a bit. So yeah.

Hernan: Where in the world are you?

Chris: In Austria, man. There's the biggest open-air Fest, opening a music festival this week in Austria. So if you're around, hit me up.

Adam: That's awesome. Marco, how you doing?

Marco: I'm good, man. I'm good. Going into the lab on Saturday. Got a lot of stuff to work on. We got a lot of things to plan on. But one thing I wanted to mention is we're coming up on episode 260. And we haven't said anything, man. Five years. Most marriages nowadays don't last that long. It's good. Let's see. 20 more.

Adam: Any more weeks? Oh my gosh.

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Marco: Well, that's gonna be good. Where that lines up. This might be fun. We'll have to definitely do something good for it. So if you're watching we have to throw a party right we have to throw a party we have to give lots of shit away like we always do. We always have fun on our anniversaries. And this is five, dude! 260 episodes. Like who else at 260 hours just Hump Day Hangouts. Think about that. To me that this is awesome. Just free information for whoever just drop by an ass. And all we asked him to turn is for you guys to subscribe to our YouTube channel. That's it. Please go hit that subscribe button. Thank you very much.

Adam: Definitely. And last but certainly not least turn on how you doing, man? You're kind of driving the boat here today.

Hernan: Am I? God? Yeah, we're just gonna throw a captain's hat on you. I'll go, I'll go fetch it. Hey, what's up, everybody? I'm doing well. And new. Well, I'm actually really excited because I think was last week or the week before we started as a little q&a. impromptu was q&a, you know, the section on the mastermind group about Facebook ads. You know, this amount of people on the mastermind group are doing either their own stuff, you know, they have their own lead gen properties, or they have clients or they're running ads for them. And they're running Facebook ads. So we started talking about, hey, how to make them better, better. And, you know, it was like 40 minutes or something was pretty cool. answer a bunch of questions. We had some discussion going. That was pretty awesome. So I intend to keep on doing that for the mastermind members. So it's going to be on the mastermind, Facebook group. And I think you went live to right Adam talking about

Adam: I did like 30 minutes with just the mastermind members. That was a lot of fun last Friday, give him a couple of tips on some books have gone through as far as stuff for prospecting, as well as helping to kind of organize your business, get things running better, and then answer questions about funnels, as well as how to set up some kind of brainstorming with them. Actually some ideas for some sales funnels, and some, I'll say some unique niches, which is a lot of fun. So we had a good time, I think 10 or 15 people were able to make that live and had a few people drop some comments afterward. So yeah, lots of fun.

Hernan: That's awesome. That's awesome. Yeah. And that's the type of stuff that you can expect on the mastermind group if you decide to join. And that's also the type of stuff that we usually deploy on POFU live and POFU Live 2019 is a real thing. We're already moving forward to that. So we were intended to get as many mastermind people in there as possible. And then we'll send you guys some more details on how to access that. So that's going to be pretty awesome as well.

Adam: So yeah, actually, if you don't mind, I'm going to just real quick, we've had a few people asking about POFU Live tickets already. The dates are set you guys is going to be October 11 is the VIP meetup. And then the actual event days is October 12, October 13. And you'll be able to get your hands on tickets, I believe starting next week, at some point next week, we'll have that ready to go, there's going to be a limited time early bird special. For those of you who know you want to go keep your eyes and ears open for that. So you can grab your ticket, save a few bucks at the same time. And get that locked in. But yeah, it's going to be in Denver, October 11, 12th and 13th. It's going to be a blast. We've got some awesome guest speakers lined up. We've got I don't want to say too much. I'm just excited. I was like dude today who we got, like, it'll be out soon enough. We got some really good stuff planned for you guys. And for the VIP. I know everyone who did it last year had a really good time. We're narrowing it down. I'm down to three ideas for the VIP day, and they are all looking awesome. So looking forward to sharing that with you guys.

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Hernan: Oh, man. Yeah, it's gonna be good. It's gonna be good.

Marco: I know, I know for a fact that one of the people, right? confirm one of the speakers confirmed last week, not gonna say who it is. Awesome, dude. He'll have just provided lots of value, just his presentation alone. It's probably worth the price of admission, he has that much knowledge. And that many good things to say about? If I start talking about what he does, then I'm going to guess who it is. So let me just stop right there and say, This guy is great. And we're really happy to have him at POFU.

Adam: Definitely hundred percent agree and I know who it is. And I'm, I'm excited. So Hell yeah. Alright. So I think that's it for announcements that you guys got anything else before we get into it?

Hernan: And then we're good.

Adam: Let's do it.

Hernan: Alright, so now I'm supposed to share my screen right? And go through here.

Adam: And why not? You know, we'll close down those tabs with the other stuff on it.

Hernan: And then I get Yeah, the midget thing.

Adam: The picture of Adams looks like he's,

Hernan: look at that, my boy. There we go. Alright, cool. So let's meet let me get to this because we're this is kind of cool. Alright, awesome. So we're just going to do a little bit of a back and forth here with you guys.

How Would You Optimize A Stock Footage Website That Has Duplicate And Little Written Content?

So acasey is asking, Hey, I have a stock footage website. Now the issue is that a post as little written content, if there are many things in common in all posts, like file size, format, resolution frame rate now will exclude my posts from search and tells it to implicate content? How can I solve that, please help? I would like to chime in here and then maybe, you know, ask Marco's opinion, I would say hey, is there a way that you can increase the amount of text, the amount of copy that you have on those pages? Because the reality is that if you have a stock footage website, you will need to add a little bit of text to most of the to the different posts that you have. Because other than that Google will keep on excluding your posts and you know, duplicate content, what would you suggest mark on those cases? Because that stock footage, and also stock photography, you know, background websites or whatever, whatever, that that could be a real thing. So what would you suggest in those cases?

Marco: Yeah, I'm just wondering, I've seen we've all been to those websites. I'd like to Getty Images and stock photos and all that stuff. And what I've seen them do is that they have them categorized, right? So maybe I don't see we don't have enough information. You just stock footage. But is it all the same categories that all categorize the same? Can he be blog? Right? And why? Why is of the stock footage beneficial? Or who uses it? Why? Question and Answers page, right? That then links over to the stock footage? What's happening is it's Yeah, Google will say in the backend, that it's duplicate content. But what's actually happening is Google, if your website has been around long enough, has found you know, whatever, posts are the most relevant. And those are the ones that that's going to display, whatever else had found that's related or perhaps duplicate, to whatever it is you're doing those will be excluded, of course from search, because Google bot has determined what the most relevant are. So what you have to do is you're going to have to create a variation on those posts that are found to be irrelevant or duplicate. This is not really a penalty is just not server Google's just not serving them. Right. And so how do you get Google to re-index and serve up the stock footage for whatever search query the person is doing? What Yeah, what kind of people search for the stock footage, or kind of people? Or maybe if you talk to your end user? And again, I would say some kind of blog, just anything that would add variation to whatever it is that you don't, because if it's that similar, yes, Google will filter, and it'll serve toward the relevant query, whatever it determines is most relevant, maybe getting down to the schema aspect of it, maybe that's a way for you to create greater information for the bot. Right? So what's happening is Google is looking at your unstructured data, which is the top end, and it's not finding really much. And most of it seems the same to Google bot and if you're not providing a schema that differentiates between all of these things, that now the bot has to guess, and it has to decide, okay, so what's relevant? What, what is this about? And why should I display this for a given query? If I think that this is whole, the same, are related? And I've already found the most relevant answer for the query. That's how I see this. I mean, I, it would be really difficult without knowing more about your website to give you guidance, as far as what you can do, but I hope that that helps some.

Hernan: Yeah, for sure. For sure, it does. But also, I wouldn't judge that, that I think the schema thing would be a good thing, because there are some websites out there are not only stock footage might be video, but out, you know, in general, like, you know, screensaver, background, screen background type of websites they have a lot of, they do, they don't have a lot of content in them. So they might be out of the data off the file itself, and the schema data that you that you're feeding the bot, I think that that could help. So um, so yeah, if you want to, if you want to come in a little bit further, what's going on? Maybe we can help you a little more. So cool.

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Should You Be Worried About Location When Ordering A Press Release?

Alright, so John is asking, should I worry about a location when ordering a press release? I live in the UK, would an MGYB press release be less effective than a UK based company. So I think that I think that there's, there's a couple of things here, whenever you're doing a press release, and if you have a UK based company, it will also be a good idea to have maybe some sort of UK based exposure, but we have done this with international quote, unquote, SEO, or we would have, I don't know, a company based in somewhere else in the US, but the press release that link juice that is coming from US-based websites, .com or .net type of websites, they're still really valuable, they're still really powerful. So maybe you can combine that press release with something that, you know, with a local type of UK-based type of websites, which I think is going to be a good idea. But that wouldn't prevent you from ordering MGYB or any other type of press release, I think the first release is still really effective, even if you're in the UK, or Australia because, at the end of the day, the link juice is link juice. And also, you know, you're getting signals from all of this super high authority websites. So I think that that would still be very valuable. What do you think Marco?

Marco: I'm trying to think through this and see how if he has a local company, and his services local, and wherever a Birmingham, England, and your publishing in Birmingham, the PR, excuse me, publishing a press release in Birmingham, Alabama. Okay, so your location, this idea of geo-targeting, and location-based SEO so that you're targeting the how close you are right, to the company of people who are close to that service, you're targeting the location. And so what I would say is that it could work simply from a press release, and link juice standpoint. But I would also say that I'm, I'm tempted to say that you'd be better off with with a local press release service. And then after doing that, you could widen the press release distribution by going to the US and releasing news and making it relevant to the US people who would consume the press release, I do anyone who would read it, rather than just publishing in the US alone, because you are the UK based and if your services are the UK, that you want that proximity, you're still good, it's still going to have an effect because of the links. But I would say you would get more bang for your buck by going first UK, and there are press release services that cater strictly to the UK, and then go with an MGYB PR to widen the press release distribution.

Hernan: so you would recommend going local first, like try to nail a couple of I don't know, local lengths, or, you know, like, I think that he's mentioning that he has a UK based company, not sure if it's local, but he could go into some sort of local UK based press release or local directories of companies and whatnot. And once he has that, then a second stage you will order an MGYB press release to solidify that entity right to validate it. Does that sound?

Marco: Absolutely, because then he gets to create that that that media page on where we use Press Advantage. And everyone knows that we do we said before we've been transparent about that. But they allow you to create a media page, right? Where you get an iframe, and you get the company information. And once you get that in there, it'll help you Yes, totally solidify the brand.

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How Can You Use The Embed Code That Automatically Updates Google Trends Data?

Hernan: Gotcha. Alright, Awesome. Cool. Fitz is asking Good day, gents. Thank you for this forum, to ask questions and get real-world answers. Doing so you will get better answers on the mastermind. I'm just saying, Fitz. Doing some Google Trends research today. And notice that they will give you a code that you can embed that automatically updates. How can we use that? That's actually interesting because they'll give you a code that you can automatically update that it will automatically update, I would say that maybe you can put that on a sidebar on a website, you know, and it will automatically have dynamic content in there. So if you have a website that will make sense to put it maybe you can put it on sidebar and footer, we have done that were a couple of a hoodie, call it widgets back in the past or a couple of plugins. I think that they're like out of circulation. But you know, I think that that could be a good way of doing that. Adam, I think you show me something right?

Adam: Yeah, this is cool. If you can put the screen on me. I think he just clicked on me and it'll set it on for everyone else. But this is pretty cool. I had never seen it just in case no one else has seen it. It looks like you can keep the data updated. And I'll do live updates. That's pretty sweet.

Hernan: Nice. Nice. So that's an iframe. That's an embed. And I'm sure that there's additional stuff that you can do in that but it will be like dynamic type stuff. I think that it could benefit from having you know, that dynamically updated on your website. Anything else you asked to add to that?

Marco: Total relevance to whatever he's doing. So as to how we can use that. Are you in RYS Academy Reloaded or wasn't fits in the mastermind? Do it if you're in the mastermind we could go deep into this at during one of the webinars or RYS Academy Reloaded. That's where we teach what we teach you what to do with I frames how to use them, how to make the most use of this type of frames, especially when it's updated by Google. So Google's property updated by Google. How can we use that? Huh?

Knowledge Graph And Map Packs Positioning Clarifications

Hernan: That's awesome. Alright. Alright. So another one. He's saying. I noticed that when I go to search and find the knowledge panel, I see the box that shows that I'm position eight. But Im number one in the three pack and patient three organic No, sure. Not sure. I understand what that number eight represents Any ideas? I'm not sure what he's talking about. Marco over here. So the knowledge panel, show his in position eight. But he's number one in the three pack and page three, organic. So that might be the questions that are dropping before the after the query? Is that what he's referring to? You know?

Marco: No, I don't know what knowledge panel he's talking about. I don't I've never seen a knowledge panel with the ranking position.

Adam: And just wondering if maybe it's I forget if it says this or not. So don't pay attention. But when you're logged in to like, webmaster, or what's it called now Search Console. And then if you're looking at something in your site is returned, it'll have a little blurb. I'll have to see if I can pull that up. Let me

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Hernan: If you figure that out, I think that you might be on the questions, you know, the knowledge panel, when you type in your question, Google, you have the seat all like you have the first result, would you surely that question answer from one of the websites. And that's based on a schema. So that will you know, they will grab that and put that into like the first spot. And then you have additional Q&A, you know, like frequently asked questions or questions that are related to the query that she's put together something that might be it, I mean, might be showing. I'm sure that you can add images to this little chatbot a chatbot. Right here fit. So if you're around, if you're listening to this, you can take a screenshot what you're seeing and attach it to your message. We go through it.

Would It Be Easier To Rank A Regular-Looking Local Business Site With NAP In Google Without Targeting A Particular Niche?

So let's see. GG g Gordon r. g. Gordon are, that's cool. So hi, guys, I just keep on you know, getting hooked up on these on these nicknames. Looks like ISQ you know. Hi, guys. Thanks again, for Hump Day help. Usual it's greatly appreciated it. You got it, man, if you don't want to try to rank in the gym be three pack. But he's that rank aside on the first page organically and rent out the homepage, to a local business to a local business? Is it easier to rank a site that looks like a regular local business to Google and includes an NAP or a side that has tons of content target to both the particular business niche and the geolocation? But it's not branded within an NAP nor configured like an actual business site? That's actually a good question. So you he's trying to rank organically, right, not on the three pack. I would say that if you include that on NAP, and if you make it look like a local business, there's a higher chance you will get a three pack GMB but you still need to verify that entity, right? So I would say, maybe start with content targeted to the particular business niche and the geolocation. And then see what that takes you in terms of the organic now having mind that, if this is a local, if this is a local site, it's a local query, right? Or it will be like people will type in local queries to get to that site. So you know, most of the like, you know, the organic results will be buried just below the three pack if that make sense. You know, so have that in mind. What would you guys suggest in this case? It's pretty cool.

Marco: Okay, so he wants to write the is that a regular website that he's looking to rank? Yeah, I think, or is that the business site? Or is that is that a G site because I mean, you could do anything, or any and all, I mean, it's just setting up as far as which one will rank better. It's the one where the entity is, well, it has to be validated. And I'm not talking about the map pack the three pack. I'm not talking about your GMB listing, I'm talking a validated solid entity that Google recognizes as authoritative and trusted in the niche. Now, it would depend I mean, niches are different, and niches behave differently. In DC plumber, which we gave us an example, in RYS Academy Reloaded webinar that we did, we showed where in DC plumber, we were able to rank both the G site organically, and we were able to rank a top level, a TLD, right top-level domain. And they both rank just as easily. Since they both had drive stacks link building, just a, we did what we do with everything that we do, right, so the Syndication Academy, taking that a tier one branded network, making sure that it's all relevant, and making sure that it all stays clean. And that is providing a more power for the entity that you're trying to rank right now, in today's web, if you guys don't know that it's all about your entity, and the information that you're providing the bot, about your entity that your loss, and whoever you're you're following, you need to follow somebody else. Because right now, in today's web, if you're not going after the entity first and solidifying it right, validating it some kind of way, verify, validate, solidify, and then you get to what I call the end game, which is your brand becomes synonymous with whatever niche or set of keywords it is that you're targeting. And so which is easier, which everyone, you take care of the entity the best. So if you're doing it with regular local business, with NAP and whatever, if that's what you want, the entity that you want, or if you're doing it either way, you're targeting a particular niche, right? And the geolocation. You're saying, but it's not branded, then the one that's branded is going to always rank, in my opinion. And from what I've seen from all of the testings, it's if it's not branded, it's not going to rank as well as the branded entity. I mean, and that's without a doubt.

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Hernan: Gotcha. Alright, cool. So,

Adam: okay, real quick, her not going to share screen again, real quick. I found what he was. The previous question was talking about, okay. Yeah, this is kind of cool. So like, for something I wrote up, I did something was talking about App Sumo Briefcase on my website, and then it shows. So I don't know why it's just some specific queries that will show this. But it generally shows the average position, which is I've always seen or just assumed that it's never correct. It's the average. So like, my YouTube video shows up here, but then the actual websites showing up on page two. So it to me this doesn't mean much besides, okay. It's just pulling data that's already in Search Console for me.

Marco: Yeah, but that's not the knowledge panel. I thought,

Adam: yeah. But I thought he was saying maybe this is what he's saying. Sounds Yeah,

Marco: I guess that could be what he's talking about that. But that's something different, you have to be signed in. To get up to get both those type of, of statistics, that's just statistical data is neither here nor there, because it's usually inaccurate. Those three numbers that you see there, I don't know why they're in displayed because they're usually inaccurate.

What Digital Marketing Tool You Can Suggest That Accurately Checks Positions For A Particular Location?

Hernan: Cool. And another question, if you don't mind, since the MGYB three pack ranking is now based on the location of the searcher, what tool can we use to accurately check rank positions for any particular location? Thanks, again, that's actually a good question. And that comes back to what the guys were saying earlier, the fact that you know, the rank tracking checkers, a rank trackers are becoming more and more obsolete, just because of the fact that, you know, like, the queries are tailored more and more to the user. Right. So there are many particular locations, the even the things that they will see will change. Right. So, I mean, I currently that's a tough word, but in, in any case, I would suggest you use Analytics to see how you're doing in terms of the overall traffic that you're getting. That's how your campaign is doing. In my opinion, well, would you suggest in terms of you know,

Marco: if, Gordon, if you have a Google Ads account, you can simulate mobile, but that'll be from whatever the central for the city that you're in is. But you can get data from that. And then Sharif had in what is it? He has a, he has a Rank Tracker? I'm pretty sure. In local citation. I think I think you posted it in one of our free goes, guys, hit him up in our free Facebook group. The SEO and marketing by Semantic Mastery, go to the Facebook group trip out is in there. And you can ask him questions. And I'm pretty sure that he has a tracker built out that goes through the API and will give you local ranking information.

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Would Redirecting A Money Site To Google Site With Proper Silo Improve Its Rankings?

Nice. Alright, so a new man or a new man, he's saying that he's from India, so he cannot watch live. So I'm just gonna jump to the next question. I'm just kidding. Hope you you should be up at 3am dude to interact with us live? Come on. Now. Are you doing? I love what you guys do? I have a question. I have a website that has 50 pages and getting like 30,000 visitors a month. But the keywords I rank for are mostly in six or seven position. So if I 301, redirect my money site to a Google site and create 50 of the same pages, three, one redirects all of the pages to a Google site with proper siloed. And myself, we're ranked third or fourth precision for my keywords, please tell, because I want to know if Damn, I just lost it. Hold on, hold on, man. If my website will rank in third or fourth position for my keyword, please tell, because I want to know if this will hurt my website. So basically, what he's saying and he's asking is, if he grabbed his website, which is a regular ranking in six or seven position, and he redirects that website, using the same structure to a Google site, well, that increases rankings, I don't know, you know, with this is like, deep, deep. Um, you know, try and thinking and how the how the Google how the bots will behave and how the algorithm will behave, I would say that my my take on this, it will be that if you're in six or seven position, that means that you're doing great, just need to push, you just need a push to rank, you know, better, or to double your traffic, because going from 67 position up all the way to third for second, or even first position that would potentially double or even quadruple your traffic, right. So I think that you only need like, a little push, what I would suggest is that if you don't have the battle plan, click on this little thing that you can see right here, go get the Battle Plan, click on this little banner and go get the battle plan. It's like, I don't know how much is it but it's like really, you know, inexpensive, and use the techniques in there that we recommend for age websites, I will give that a go before going and trying to do 301 redirect to a Google Site pages, just because of the fact that you're nearly there. I would say hey, if you have a syndication network, just building to syndication at work order, right, and drive stack build it to drive stack, and all of that is explained step by step at the Battle Plan. Any other suggestions, guys, anything that you want to tell him?

Marco: Yeah, he's got a backward. He's looking at this backwards, he's he doesn't want to push his website to a G site. He wants to do it the other way around the G site, and drive stack to his website. So what's the thing Anumaan, what you do is get a Gsite from MGYB.co, you'll you'll get the template, then that becomes your template on how you're supposed to do all the rest of the 50 pages that are on your website, on the G site. And you're simply going to link from those Gsite pages to the corresponding pages on your website. And then you build links into your drive stack plus Gsite, not the other way around. Because then if you build links into the domain, then you subject yourself to all kinds of neat little penalties. And since it's 301, I'd hate to see what that would do to a G site. Although it shouldn't, in theory, do anything to the Gsite, I don't think Google would penalize the G site. But I would say do it, do it the other way around. Think about this the other way the power comes from the G site to your top level domain, not the other way around. Keep the positions that you have keep that traffic because that's a very strong signal to Google. Try to keep your visitors right more engaged on the website, have them stay longer, take action, and make whatever money you can from them, while at the same time you're going to push power. And Hernan just gave you great insight, go get that battle plan and follow the battle plan because there are tons of things that you can do to push power. Once you have that, what I call the SEO shield in place. Once you have that in place, you can push tons of power over to your Gsite simply by copying or you know, however you want to call it mimicking mirroring the website. And then if that doesn't work, there's still loads of things that you could do if when you order that drive stack from us, you're going to get the Done for You Users Guide. And the done for you Users Guide is going to tell you exactly what you can do with a drive stack, and that g site and what things you can do to push power over to the top level domain, whatever your money site is. Another thing that we did is we've been doing webinars for MGYB.co. And one of those was how you can add power to a drive stack plus Gsite. So you have a lot of free information that you can use to add power to that domain that's getting 30,000 visitors and as Heran said, double or even triple the amount of traffic that you have. But push the power the right way. If you push it the other way. It I can guarantee that it won't work as well.

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Would Charging SEO Clients Month By Months Better Than Contracts?

Hernan: Hot diggity that's money right there, baby. That's money right there. You got it on Hump Day hang up first. Alright, cool. So Mohammad. What's up? I'll have it my man. He's asking, Hey, guys, so far, I prefer he always bring on the right type of questions, you know, because we can talk about SEO for ages. But then you need to build a business on top of that. So that's awesome. Thank you for bringing in this type of question. So it guys so far, I prefer to charge clients month by month, month by month, as opposed to contracts, our contracts ever a good idea. Although I make sure every client understands SEO takes a while to recruit. It seems to be easier for them to go month by month rather than a contract. I recently talked to people who said contracts are the best way to go. So I figured to see what the SM crew thinks. Okay, cool. So since this is like a business strategy type of question, I think that we should all, you know, chime in on this. And I'll go first because I'm already talking and guess. And the reality is that I always do month to month, I bought, I've always done month to month, and for a couple of reasons. Number one is because all of my stuff is performance base if I don't perform, I don't want to charge you, you know if I do not perform, and I don't want to charge you. So that's number one, I go after that. And that's why I can charge more money. Because this is like performance.-based It's it's also it makes more sense for business owners as well, right? Because, hey, if we don't get along, no harm, no foul, we keep moving forward. Now, I've always done that. It doesn't matter if I'm running Facebook ads, or SEO, I just do it in a way that it takes it makes sense for the client to think in the long term. If a business owner is going to only hire you for 30 days and expect to see a radical return on their investment, they're high, right? There, they're not even thinking right. So you don't want to do business with those type of people. Because business owners, they tend to think long term, they're going to hire you for 3, 6, 9, you know, nine months, even a year, or 12 months, because they understand that they need to keep on investing on their business to get a return. It's unrealistic to think that you know, you're going to make them money over the first 30 days, while you very well could, you know with all that, you know, Mohammed and also if you sprinkle some paid ads, on top of it, not only SEO but also paid ads, you could very well blow them up the first month. But that's not the point. The point is that they're investing in you and their relationship. for the long term. Every business owner knows this, right? You cannot expect to blow it out of the water over the first 30 days. Which takes me to the second point that I want to make number one, I told you that I go after performance-based campaigns, hey, I deliver you pay me if I don't I go home. Number one, but also number two, a contract is a legally binding, you know, a document that binds the client to you, but also binds you to the client. What happens if the client is a motherfucker, right? What happens if the guy's a douche, and you're bind it to that guy like legally binding to that guy for the next six months? That scares the shit out of me. So I like that one of the reasons that I do month to month, what do you guys think?

Marco: Man, I'm so proud of you. mF bomb in there, go over now because I'm learning. I'm about to drink a beer. Here's to you Hernan, not more of it. Because I totally agree. I could. Now Mohammed, hopefully as you continue in your career, you're going to run into these fortune 5000, fortune 100, fortune 500 companies who have like a whole team of lawyers, and that you're not going to be able to avoid signing a contract, you're going to have to sign the contract. So you sign the contract for the shortest amount of time. possible, right with clauses in there that the contract can be extended upon mutual agreement so that your agreement has to be there also not just the client, right, you don't just give the client the claws to renew the contract. Because like her Nan said, if the guy or the woman, if they're jerks, and you want to run away and you signed a one year contract, you're going to have ulcers by the time that contract is is over. And no amount of money is worth an ulcer and just having to deal with a crappy client. When you see the inbox, you see that mail in your inbox is on the old not again, and they're trying to contact you. They're trying to call you. They're trying to tell you what to do. They're trying to be your boss. And you should know this because we've talked about this before, you want to be impactful. That's what the pastor is all about. The video is down, you know, I posted it down toward the bottom, you want to be that you want to be in that position where you tell that client You know what, I don't need you, man, you got to go, you got to go look for somebody else, because I can't have this. It that's just going to happen. And that's extranet said, always go try to go for results based SEO. As long as you provide results, we keep going month, month to month, put that money in my account, don't ever let a month go by without that guy paying you. Because I guarantee you that's going to become a problem. You don't work unless you get paid. And don't ever try. Don't ever allow client tell you what to do. Mohammed. And as Hernan said, You've got got to have the freedom to go. But you also have to have the leeway. So that you can provide results that you have that 90-day window where you can provide results. Although if you're doing ads, Facebook, YouTube, Google Bing, you should be able to provide results within the first 30 days, blow the client out of the water, you know there have their mind spinning this guy's the greatest thing since sliced bread. And then you'll have the extra two months that it will take for the regular SEO to kick in, usually six weeks, but you don't want to pigeonhole yourself right. You don't want to stick your in a way where it you're worried about not being able to produce results in the timeframe that you have set. So anyway, Adam, I'm sure that you have something to say on this. But I totally agree with that. Totally.

Adam: Yeah, I'm not allowed to add on to that. I agree with both of you guys. And Marco, I think you hit another nail on the head there with, you know, stopping work if someone's not paying and Mohammed's already been there, I think because in the question he said he's been doing monthly, but somebody was advising him contracts, you know, maybe dig a little deeper on why they were recommending that. But yeah, I agree with everything these guys said, and, you know, it's an easy hole to get into that. I think you only have to learn so many times, you know, we've all heard a lot of horror stories, or we went through it ourselves where, you know, you did some work for someone they didn't pay, and then you know, you only have to learn that lesson, hopefully, once or twice before, you've learned that you don't do work if you're not getting fit.

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Hernan: Yeah, it took me more than once more than twice actually. I still there's some work that I still do some work that I don't get paid for. But just because I love to do that work, you know, that's kind of that's kind of where you go, and where do you want to go after so you doing work?

Adam: A lot of times too, it's, you know, it's be up front with your clients or prospects, you know, tell people and just say, you know, I think about how to work things, because you don't want to do you like getting emails when somebody is, you know, being an ass about, you know, hey, pay me, you know, don't make it about you just say I want to make sure you know, we maintain parody that I'm providing value to you, by doing this work and providing the services, you know, and get them to agree, or just if it's an email, just state that and say, you know, you provide value to me by paying me and that's the way this works. Instead of just saying, you know, you need to pay me because work is done. You know, make it make it about them and start using some persuasion.

Does Signing Up For RYS Academy Then Outsourcing Better For Long Term Options Than Using DFY Services?

Hernan: Yep. Cool. Great question, buddy. All right. timid user is asking with signing up for the RYS Academy, then outsourcing be a better option long term, or using done for you services a time if I'm trying to get resources sooner rather than later. What would you suggest Mark? on this case? This is your baby. So I'll let you answer that.

Marco: Yeah, I mean, he, when you use our done for your services, you're you're outsourcing. Now, if by outsourcing mean, you hire someone and train that someone to do the drive stacks for you, then you're going to have to weigh the cost, right. So sign up for RYS Academy Reloaded, tons of stuff in there, we're constantly adding to it, we're constantly in the group answering questions. And then it's up to you whether you want to hire someone, either on a part-time basis, or on a full-time basis, or maybe pay up for each stack that they build. But I can't tell you that it takes our builders anywhere from four to eight hours to complete a drive stack plus g site. So that's something that that can, that's quick to do. And I'm sure that you will, as a business owner, as someone trying to scale, you have better things to do with your time like going out getting clients, making sure that that that revenues coming in that right because you don't want just money going out to all of these courses and employees and everything else that that's going to eat up the revenue, you want some of it going in your pocket. So you got it, you're going to have to weigh the costs. What what is going to be simpler for me is it going to be better for me to hire someone and have them trained because we do allow you to do that we do allow you to to let your your VA in the training, so that they can learn how to do the drive stack and the G site. But we don't allow it for someone to create a competing product. We want you to succeed, we don't want you coming back. And and then offering a product from my training, because that's what we do. So yeah. Which one would be better? That's the question to ask which one would be better for you in the end? Is it easier or better to get done for you services from us? Or to hire someone to train?

Hernan: Right? I guess it depends on the volume, right? I mean, at some point, you can either invest in somebody, hire somebody fire up the hiring funnel, or come to the mastermind, ask the guys you know, the mastermind group, hey, somebody's got like, VAs that they're letting go off, or maybe they have some hiring funnel fired up. But they're all they got like a not 10 viable candidates, but they're only hiring three. You know, that happens a lot in the mastermind. We even go out there and say hey, you know, we have all of these prospects they have been interviewed already go, please take them guys and whatnot. So we have that. So I guess it would depend in terms of volume, Hey, are you are are you ordering like five done for you services per day? right on that case, then you will be better off learning the stuff yourself and then getting somebody on your team? Right? So so my volume vs investment at that point. So it's like, why would you? Why would you get somebody in the house, if you're just like, if you want to learn the ropes and want to add another toolbox, I would definitely suggest that you sign up for RYS that kind of me. But then once you've done then maybe it will be just Hey, already done for you services, right? Because you're you only order one or two packages per month, right. But you still know how to do it. Now with that being said, learning how to do it the right way, the Marco way. Right? It takes a long time. So that's why a lot of that's you know why it's like a syndication network. It takes time. And they're super effective, but it does take time. So a lot of people are going through Syndication Academy, or RYS Academy just because of the fact that they want to learn the ropes. And then they are outsourcing because it makes sense, right? time wise, it makes sense. And it makes more sense than just like hiring a VA having somebody full time. So I think that at the end of the day, you need to do some math in there, but I wouldn't, I wouldn't prevent you from going through the training and getting signed up for the training just because of the fact that that is you know, that is something that you get added to your toolbox if that makes sense. Alright, cool.

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How Would You Fill Out The Street Address Option For Coworking Spaces?

So um, let's see. Mark is saying longtime listener and customer here. What's up Mark? Regarding the street address option? Do I fill out GMB as unit number 1137 p o box 137? Or suit number 1137? Or indicate the number after the zip code after after zip code after the hyphen? Also, I know you've answered this a million times but over the years but could you recap your current recommendation BrowSEO versus private proxy best? Thanks much Bradley. Your mind. Okay, Bradley's not here. So I'm going to move on skinning. What would you suggest in this case? Marco the specific The first question in terms of how do they fill out the GMB us unit 1137 or suit 1137 or indicate the number after the zip code after you use either sweet. And then number 1137 or omit the sweet? And just number 1137? There you go.

Marco: Okay, which whichever one I've never tried unit, but I would definitely not use the hyphen because then Google will know that that's a PO Box. And you'll probably get blasted. I don't know someone else uses that I have never even tried it because I know what it means. And Google should also know what it means. So by all means, try either suite and the number or the hashtag and the number or just the number. Right.

BrowSEO Versus Private Proxy Providers

Hernan: Gotcha. That's cool. That's pretty cool. And how about brown CEO versus private proxy, best proxy type company?

Marco: you know, I'm really liking BrowSEO, we're using that in a bunch of things that we're doing. What I don't like is, is their residential proxy service has had some issues and having to go back and forth. If you guys know us like, like time is is is a is a premium, it's really hard to get everything done that we need to do in the 24 hours that a day has. And if I have to take 10, 15, 20 minutes of my time, or Bradley or whomever to contact assignment to see what's going on with those proxies. It really it's really not worth it. So what I do is I buy proxies from somewhere else. And I use those in BrowSEO but BrowSEO working fantastically well right now. I like BrowSEO, you know, but as far as private proxies, best proxies or whatever, I don't know I do get proxies for that I use within browser to from other services.

How To Rank A New GMB Listing In The 3 Pack?

Hernan: Nice. There you go. I'll teach them. All right. So pumpum. Pum is asking how do you rank GMB in the three pack? If it's a new one? What process Do you go through? Do you do our area stack? First? It was the same process like a website in the battle plan. Dude, didn't we add a section for B3? We add a section that it's about GMB. Right. Adam, can you come from that? I think we did. added a section for the Yeah, we did.

Adam: Yeah. So I would go back to if you don't have the version three in the Battle Plan, just go grab it at 17 bucks, you can click right there on the sidebar and start there.

Hernan: Right here, right here, baby, click here and go to the Battle Plan, get that mofu, and it will teach you.

What White Hat Link Building Steps Should You Take For Blogger And Influencer Outreach?

And also if I want to do white hat link building and outreach, what step would you put this in the battle plan, for example, blogger influencer outreach, I think that that would be like an ongoing thing, right, an ongoing step. So it could be like, at the top, but it also takes time. So that is something that is something that you want to do like pretty much on a monthly basis, you know, because it takes time to do outreach and white hat link building work had been? I'm doing air quotes, you cannot see me but I'm doing air quotes, right? Because I don't believe between white hat, Black Hat you're trying to manipulate the search engines. Which is fine. We're all out. Right. But what I'm saying is, you could do it, like once you validate the entity, this will further validate the fact that you are you know, for real, is that something that you will do Marcos as Well,

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Marco: No. I don't know what white hat link building me. There you go. There you go. I'm off somewhere else. It's my SEO shield drive stack plus Gsite. Then we have Dadea and he's available in MGYB.co Bradley says it off. And he's our link builder. He started out with Bradley built his own business, from the business that we've provided and went on his own. Now he doesn't for us, but he's not our employee. That is awesome. And he knows exactly what to do. So if I have, what's my SEO shield, where I can push power, anywhere I want and not worry about any penalties whatsoever. And then on top of that, I have a Dadea, who is a master at link building and pushing power. Why would I want to do anything else, it takes all of what five minutes to go in order, a drive stack plus Gsite and and a link building package. And guys, we use the same stuff that you use. We don't tell you to go use something else that we've never even heard of. We actually make it available in MGYB.co. Because we use what we make available to you who first tested ourselves. And if it works for us, we know it'll work for everybody else. So if you want to stay whatever hat is of your liking, I mean, that's up to you. And you can do blogger and influencer outreach and try to reach out to these people and build out these links, you know, over time. Or you can just go get that get that jackhammer, and hit that shit like you're supposed to, man.

Gotcha. Yeah, that's, that's actually a good point. I mean, you know, we're actually deploying the services on MGYB.co. Because we would do that for clients. Remember how we came to become Semantic Mastery in the first place? Is that we're a bunch of dudes with their own clients last agency, and we decided to put together Hey, why don't we show what we're doing to our clients or for our clients, you know, to everyone, and that's how Semantic Mastery was born. And it's still like that dude, like Marco has their own stuff going on? Bradley, Chris, Adam, myself, we all have our own stuff going on. And what we do is we basically say, hey, let's, let's have press releases running for clients. Okay, we'll do a press release. Okay, so why don't we offer this as part of the package of MGYB because this stuff works, right. So it's basically like a from the trenches. So most of our money, most of the money that we make, is not teaching this stuff. You know what I'm saying? Most of the money that we make is not teaching is like actually going out there and doing shit for clients and for our own recommendation. So go ahead and grab stuff from here, here it is MGYB.

Is It Okay To Have Links When Syndicating Content Using IFTTT?

So Tushar, is it okay to have links when syndicating content using IFTTT? Can you recommend a plugin or an app that displays the full content from the feed? How would you approach if the website is not built on WordPress and the CMS doesn't provide a feed. Interestingly enough to short I don't know if you're part of Syndication Academy, brother, but that is everything that you're asking is explained on that course. So um, I guess we can go through that. But if you want a deeper response to all of the questions, just jump into Syndication Academy. And do we have a link for that Adam, somewhere that we can drop in there? I think that's still really, really, really relevant for people.

Adam: Yeah, I'm putting up there right now. Awesome.

Hernan: So um, so is it okay to have links when syndicating content using IFTTT? Yes. It depends on what you're when you're sending those links to right.

Do You Know Any Plugin Or App That Can Display The Full Content From The Feed?

And can you recommend a plugin or an app that displays the full content from the feed?

Hernan: Damn. I don't remember. Are we using the are we using the full content off the feed? Do remember Marco I think that we were using snippets for ricin.

Marco: Chris dropped off, but the plugin, the RSS plugin, it sends the entire post out.

Hernan: The post, right? Yeah, so the RSS plugin. Okay, cool. And so that's been updated? By the way, I think recently, right.

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How Would You Syndicate The Content Of A Non-Wordpress Website That Doesn't Provide A Feed?

Marco: And I'm sure there's other plugins out there that will do it. All you have to do is do a search on WordPress. As far as the last question, if the website isn't built on WordPress thing, do you install a subdomain. Yes. and use that as your blog. Right? You could current news and notre news notes from just whatever whatever you want, so that you can have the ability to syndicate your content and solidify that entity.

Hernan: Yeah, yeah, that has been a standard operating procedure. Dude, when you have a website that anything but WordPress, we will just install a subdomain with a WordPress website and then blog out of there and syndicate out of there. And if that if that's even true, when it comes to clients, right, when it comes to clients, they come, they can come from all over the place. Lucky for us, I think that WordPress powers up like 80% of the internet or something crazy like that, you know, it's not even funny. But if you happen to come across a client that you know, goes through, I don't know, like, something like a oops, I lost the screen. So that will go something like a I wouldn't call it like any other type of CMS, then you can go ahead and you know, install work subdomain. So basically, or so please let me grab this and put it there. Alright, cool. So let's see what we got four more minutes.

Is there a voice? Well, I mean, and I'm coming to the rescue, Bradley's weight loss has been incredible. He doesn't. He doesn't even look like he's all self. He looks even, you know, more handsome and funnier. I would say. Today, I'm just kidding. Bradley's awesome.

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What Is The Best Course To Start With An SEO Agency?

Let's see what is the best course to start with an SEO agency, you have such course. And I can read about it and decide, I would say if you're starting an SEO agency, the route would be to number one, join the mastermind number to join the mastermind. And number three, join the mastermind. Like you know, in all seriousness, we have a specific path, which is called the POFU path, which is basically showing you how to start your SEO agency if you're starting out if you have a nine to five job. Or if you're you know, if you want to get it and get away from your nine to five job if you want to get land your first couple clients, we have that path where there is a lot of people on the on the mastermind that are going through that specific, you know, situation that you have right now that you're on right now you want to start providing client services to clients. So joining the mastermind would be one of the best investments that you could ever make, I would say. So.

Marco: I couldn't say enough about the mastermind. Because, you know, the Facebook group has been on fire lately. Just question after question after question. And it's great. It's great going in there and either having an answer to the question, going and looking for an answer to the question, or just simply saying, You know what, I don't know, why don't you test it and then let me know and let the rest of the group know a lot of group interaction and that this is a lot of great people in there who really know what they're doing. And so be just hats off to all of you guys in the mastermind to all of your future mastermind members, hurry up and get in there and learn how to do the do we do?

Hernan: Yeah, and you can do it by clicking on this little thing right here. Okay, so you click here, you'll be taken to the mastermind and whatnot. And then Chris was saying he wasn't the mastermind but he's going through a business divorce. Okay, get your shit together do it and joined by the mastermind. Come on, dude. Are you doing now? I totally get it I just want as many people as possible in the mastermind. The reality is that we get so many case studies and so many success stories that we are doing you guys a disservice but not by not showing you the way into the mastermind No, that's how I feel. So um, it will go and then we have started here Okay, as you're saying thank you I'm we're out of questions for the day. So if we're good, let me stop sharing my screen. And I want to thank you all of you guys for staying and hanging out with us. Thank you. There's been an awesome episode and any parting words?

Marco: Yeah, POFU or bust all you get in the middle is a big fat fuck you.

Hernan: Here you go.

Adam: I couldn't have said it better myself. Everybody have an awesome Wednesday. Hernan. Thanks for driving the boat and this has been a great Hump Day hang out.

Hernan: Oh, hell yeah. Hey, we should get rid of Bradley more often. Alright guys, thank you, everyone.

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Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

By April

In Hump Day Hangouts episode 231, one participant asked if you can still get the same ranking power benefit if the press releases via Press Advantage are hardly indexed in Google.

The exact question was:

Using Press Advantage, I have only noticed around 2 syndicated press releases appearing in the Google index when published.

Will I still get the same benefit power-wise from a press release submission if hardly any of the published articles show up as being indexed in Google?

Do you advise taking extra steps to try to index as many of the published articles as possible?

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What Has Been Your Experience When Linking From Press Releases?

By April

In episode 203 of our weekly Hump Day Hangouts, one participant asked about the team's experience when linking from press releases.

The exact question was:

I've heard about two different approaches regarding linking from Press Releases:
1) Use only Brand anchors and naked URLs
2) and from Press Advantage, use primary and secondary KWs linked to money site, a tier 1 site (many possibilities here), and a previous press release (if related).

What has been your experience since these will go out to 200-400 publications?
Thanks.

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How Do You Determine The Press Releases That Will Be Purged By Serp Space After 180 Days?

By April

In episode 164 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how one can determine which press releases (PR) will be purged by Serp Space after 180 days.

The exact question was:

Question on Press Release (PR) stack technique.

You mentioned in your video that to identify the PR that will not be purged after 180 days. Can you explain a bit in detail how can we determine which PR will not be purge? Should we wait until 180 days and re-check each link from the report provided by SERP Space?

Also, is it 180days or 6 months before the PR is purged?

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