In episode 243 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to outsource hyperlocal press releases.
The exact question was:
Hello: 1. I'm looking to OUTSOURCE hyper-local PRESS RELEASES;
In episode 243 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to outsource hyperlocal press releases.
The exact question was:
Hello: 1. I'm looking to OUTSOURCE hyper-local PRESS RELEASES;
In episode 243 of our weekly Hump Day Hangouts, one participant asked about the posting strategies used by the Semantic Mastery team when it comes to press releases.
The exact question was:
Also loved the pr episode the other day – do you have any sort of staggering strategy you use for pr's because a lot of websites have very few links to begin with – does it make sense to ifttt, google site, web 2.0's/socials, directories – then in the 2nd month start on press releases otherwise thats a lot of links in the first month hitting the site – i know they are powerful and trusted im just wondering am i thinking to much about this or am i right to want to postpone it until the foundation links are done.
In Semantic Mastery's weekly Hump Day Hangouts episode 242, one viewer asked about the URL used in press release and video embeds for boosting GMB listing.
The exact question was:
Hi again Guys, you asked me to clarify a question I asked earlier (smile) . . . . if you have the time today, here is what I was trying to ask (smile) . . . . if I upload a video to a GMB listing and use that same video with a MGYB “”Embed”” job, is the backlink url that is posed on the each page of wherever the video is embeded, the same url used for Press Releases or is it different? . . . . Hope that clarification makes more sense, if not just ignore it (lol) . . . . Thanks again
Click on the video above to watch Episode 243 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: Oh, well we're live. Welcome everybody to Hump Day Hangouts, the one where I'm busy posting GIFs on the hump day hangouts page and forget that we're going live. So welcome to Hump Day hangouts 243. It is the third of July 2019. That is the day before the Fourth of July. And we got everybody here. We got a bunch of good stuff coming up. And we got some really good questions today. But before we dive into things going to say hello, real quick. Glad to see Chris you're still here with us. You have survived the heat wave so far. How are you doing, man?
Chris: Yeah, the heat wave is over. So happy to be here. Yeah, as long as we are below 95 Fahrenheit. Pretty good. Like, anything above that. That's good.
Adam: Oh, you're doing good. Good. That's pretty toasty. Uh, yeah, it's like 72 here. I'm loving it. So yeah. 95 getting pretty warm. So Hernan how's the winter treating?
Hernan: Yeah, it's fucking cold dude, but other than that, it's good. Hey, what's up everybody here I'm pumped sending today and I'm really excited about POFU Live 2019 some good stuff coming up. So if you haven't gotten your ticket, what the hell you waiting for the gonna go out fast and you know people are coming or having you know, a great time before, during and after the event. So it's gonna be good, man. I'm excited.
Adam: I agree. I agree 100% with you. Also, I'm working on the VIP event. For those who have decided to take us up on the VIP event offer which we highly suggest you do. But it's a great way also not just to have fun, but we get together the day before the event you get to meet everyone. Not just us but the other attendees and spend some time doing some really fun stuff. We got some an awesome event lined up and then, of course, we jumped into the event itself. So Marco, how about yourself, man? How are you doing?
Marco: Dude? I think we're having one of those Arctic vortexes.
Adam: Shit. What's going on?
Marco: It's 67
Adam: Yeah, you gotta you got your park on and like a beanie.
Marco: I have socks on. killers, things you have to go through and cold.
Adam: As tough. You know, we'll sing a song for you know, trying to tear you up. So you don't
Marco: say a prayer. sing Kumbaya?
Bradley: Yeah, I'm fucking crying and concerned for Marco. Can you tell?
Adam: I've been seeing the sarcasm. Terrific. Bradley, how you doing, man?
Bradley: I'm good. And speaking of POFU Live 2019.
Adam: Oh, look at that.
Bradley: Yeah, finally got her. I got our first batch of shirts.
Adam: And oh that's awesome.
Bradley: Represent. Yeah, things are good. It's hot. It's hot here. So I must have taken the heat from Marco apparently. But yeah, I'm excited. This week holiday week. I'm actually as soon as we get off the webinar today, I'm headed out from the mountains to go ride a TV for the weekend for the long weekend, which is going to be nice. I'll be unplugged. So if anybody tries to message me tough shit.
Bradley: Yeah, my new business model is doing really, really well very, very quickly. And so in the mastermind, I'm kind of doing a very small group, accountability group type thing, it's an additional paid thing, because I'm going to be spending a lot of time over the next 10 weeks, helping a very small few people in the group that decided to want to learn more about the business model, which is it's real estate flipping real estate. And it's, it's, it works really, really well. And it's not just houses. But again, it's we talked about this stuff in the mastermind, but it's a it's very profitable, and it's going to be cool, we've got about six people, maybe seven, that are going to join me in the next 10 weeks where they're going to learn the model and the marketing and kind of try to duplicate the kind of success that I've been able to achieve very quickly, very, very lucrative business much more lucrative than doing digital marketing alone. What's cool about it is you get to apply our digital marketing expertise or knowledge to this business, and it really gives us a competitive edge over the other people in the space because most people aren't, don't have the digital expertise, right, that we do. And when I say we, I mean, you know, our group our members. So it's, it's a great strategy to get it, you know, get some big paychecks very, very quickly. And, and I'm loving it. I'm absolutely loving this new business. It's very, very lucrative. And it's fun. I'm learning a lot. So I'm really excited about it. And I'm anxious to get that started. That starts Monday, July 15.
Adam: Nice. Yeah. And that's a great way I'm glad the mention that I love when you can kind of leverage You know, one area so when you're going into you know, either a market or into something else you're not, you know, just starting over, you're able to take the digital marketing into that and you know, start knocking out some home runs pretty quick. Cool. Well, real quick, just anyone watching, first of all, thanks for showing up to Hump Day Hangouts. If you're new thanks again for watching. You're in the right place. We're going to dive into some questions here real quick, and start getting to that. If you are here and you want to come back and ask questions or maybe you're watching the replay, you can always go to semanticmastery.com/HDquestions and ask away, you know, we do we first come first serve, we ask that you just try to limit it to one or maybe two questions, we want to make sure we get to everyone. But that way, you can ask ahead of time and then come back and check the replay. If this is a time conflict, maybe on the phone with the client, whatever it may be. And then the first thing you should do after checking out Hump Day hangouts is grab the battle plan. All right, this is going to give you the processes for a lot of what you need to do whether you're working maybe you're putting up a new site, maybe you got an aged domain you're working with the client want to know how to use press releases, whatever it may be, grab that you can find that at https://battleplan.semanticmastery.com. And then after that, when you want to really take things up a few notches, you want to be a part of a network you want to grow or build your digital marketing agency or apply this stuff to your own business. Come join us in the mastermind https://mastermind.semanticmastery.com. And last but certainly not least, if you're you want just save yourself some time, we've got empty https://mygb.co right this morning, get your premium done for you SEO Services, get syndication networks get our way as Dr stacks, get this stuff done for you can arbitrage this stuff, get it applied to your clients, your own projects. And that way you don't have to spend the time doing it yourself. Other than that, I wanted to touch base on something we got going on this week only we talked about POFU Live guys if you want to grab your tickets now is definitely the time next week, the price will be going up and it'll be staying there. We just wanted to offer these for early bird pricing. So you can take advantage of that grab, it helps us plan. And in return, you get to save a bundle. And last but not least with that we've also got for the July sales going on right for us here in the States, tomorrow's a fourth of July, we've got a cool sale going on not only with Semantic Mastery but also with MGYB. And if you're a subscriber on either of those, you're getting some awesome deals. And if you're checking this out on the Hump Day Hangout page, and you're not a subscriber, you can do that right away. Just opt in right there. And we will send you what the deals are and how you can get them all posted on the page right now. So you can do that. If you're checking out the replay, you might be able to do it, it depends when you see it. But this is a limited time offer. So you have made use of this. And the next I believe three days, 72 hours before this stuff goes down. With that said anything else? You guys, are we ready to get into it.
Bradley: For those of you that are new, and I know some we have some business owners that are actually watching or have been attending because of some podcasts that I've been interviewed on recently. Our mygb.co that's again, people ask like, well, what is that? Well, MGYB makes Google your bitch dot co so mgyb.co, that's our store, where we have done for you services. It's the services that the training that we teach, like we provide the done for you services based upon the training that we teach. So the methods work really, really well. If you don't know what they are or how to apply them. That's what this is for the hump day hangout so that you can come to ask questions specifically, and we can answer those. So you know, I just wanted to welcome those newer audience members, and also encourage you to go, if you want to learn this stuff, you can buy our training and go through it. But if you're a business owner, my suggestion is that you focus on operating your business, and instead buy the done for you services. And if you have questions about how to apply them, that's what this forum right here is for. So that we can answer your questions and walk you through anything that you might need.
Marco: And just so people know, it's the same services that we use. We don't go outside of our ecosystem to order what we do. But we recommend those right Loganix we use, and we use some others. But the core services that we use are in MGYB, that's why mgyb.co was developed. Because it's the products, it's the services that we use. It's the way that we teach it. It's done up to our standards, and it works for us. And it's been tested over and over and over and over to make sure that they work for just about anybody else in any niche. Don't just think local. If you're a business owner, and you have a business that operates in the entire US, it can help with your affiliate. It can help with branding it, it can help it with just about anything that you're doing online.
Bradley: Very good. All right. Well, I'm gonna grab the screen if we don't have anything else. Can I do that?
Bradley: Okay, sweet. Alright, so I think, uh, let's see, I think the first question is actually, I don't remember if I answered this one last week or not, but I'm going to go with six days ago. So yeah, okay. We're going to start with this one, then I don't I don't remember answering this one. If I did forgive me, guys. I'm going to repeat it. If that's the case, anyways, friendly. Says also love the PR Episode The other day.
So he was referring to when we did the press advantage webinar with Jeremy, from you know, from Press Advantage that was last Monday. I don't know if that offers still available. But if so that might be a good opportunity to send people to it. If anybody was interested, he said, Do you have any sort of staggering strategy that you use for PR is because a lot of websites have very few links to begin with? Does it make sense to do IFTTT, Google Sites web to auto social directories, then in the second one started press releases otherwise, that's a lot of links in the first month hitting the hint hitting the site. I know they are powerful and trusted. I'm just wondering if I'm thinking too much about this, or am I right to want to postpone it until the foundation links are done? No, you know, I understand your concern. But think about when a new business launches. That's a perfect opportunity, a perfect time to publish a press release to announce its opening, right. And so it's perfectly natural to get a bunch of press about press release links inbound links from press releases, when you're launching a new website, or a new business or a new service or new product, whatever the case may be, because, again, it's a perfect opportunity. It's like it's logical, it's normal for people to announce that and they try to get good press right? What happens if you were a new business that got featured on in your local newspaper or a local news station, you know, TV or something, you'd end up getting a lot of mentions a lot of links, probably, and that Google's not going to punish you for that, right? Those are a natural type of links, they're logical, it's, it's different. If you were to go out and buy like a link spam campaign, and slam your site with, you know, 10s of thousands of link spam links, you know, or spammy type links. But when you're doing a press release, again, that's like an announcement, you're announcing your new business or the opening of a new location, or whatever it is, it's, it's perfectly logical to do so. So I don't recommend waiting on the press release at all, in fact, that that is a standard operating procedure. And that should be outlined in our battle plan. So if you haven't picked up the battle plan, right, there is the banner to do it. And that will teach you the step by step in what order to do things, whether it's a new site or an established site that you're looking to promote a bit harder and more aggressively. All of that is outlined in the Battle Plan. Does anybody want to comment on that?
Hernan: I agree with you, Bradley, I think that I think that press releases, they can, they can also give you a lot of traffic. So I would say that for announcements. And for, you know, a decent amount of links that come from her reputable sites, as Marco would say they help you solidify the entity. So you can always link to, you know, additional properties of your own brand, like, I don't know, your Google My Business Page, or your Facebook page, or whatever that is, or your YouTube channel in case you have one. And I think that it works really well in terms of solidifying the entity and, you know, getting the first boost of lengths around your website is completely normal. Like it's it's a general practice that new and age websites, websites alike, will use to actually, you know, get the word to know them like backlinks from those gates. And those cases are secondary, you know, it's more like an awareness that thing. So yeah.
Bradley: And just so you know, I was talking with a business owner the other day, who said that he had attempted a few press releases, but didn't really see much. And he actually was talking about how some of the stuff that he's been attempting to do on his own, like buying done for you services from places that really haven't helped at all. And in fact, he's even seen a little bit of a slip. And, you know, that I would, I would caution against doing anything directly to your money site, unless you know, for sure that it's, it's going that it's proven and that it's healthy for your site. And so I was recommended to him that he got a drive stack was syndication network, but you know, drive stack specifically for his situation, and then do all of the additional external link building and SEO stuff to the drive stack because that, you know, Google loves itself. And it uses it's essentially like an SEO firewall. And, uh, but press releases came up and I specifically, you know, said that it depends on the press release service, too, because there are a ton of different press release services out there. And a lot of them will inflate their distribution numbers by using like really shitty WordPress like PBN, private blog, network-style networks of blogs, right, so they're self-hosted WordPress blogs that they've turned into syndication points where they just republish, but a lot of those are shitty domains that have been spammed, or they become shitty domains, in fact, something and basically, they can, those kinds of links can end up becoming toxic. So it's important to pick a reputable press release service that doesn't try to inflate their distribution numbers and only sticks with valid media type or news type sites. That you know. And again, there's a handful of them out there press advantages is one of the better ones, there's no doubt Quantum Newswire, who's that they've got some good distribution services out there, they don't have near as many and their distribution channels, but the distribution channels they've selected are much, much higher, they're much higher quality, they, they base it upon quality and not quantity. And so there are a few others out there that again, I've ever used, that can end up becoming toxic, that if you're pointing directly back to your money site, because some of those distribution sites, the republishing sites are like I said, PBNs and they can actually become negative ranking system. Now if you're going to use those kinds of things, you can still use them if you know where to point them, where to point the links from them. But I wouldn't suggest doing that directly to a money site, you can do it to Google properties. You could do it to other high authority type tier one properties, but I wouldn't point those types of press releases directly to a money site. That makes sense. And we cover a lot of that kind of stuff and Local PR Pro too.
All right, next question. It says I'm looking to outsource hyperlocal press releases. Okay, looking for software search tools. Okay, so I guess the question is looking to outsource hyperlocal press releases, okay, well go to mgyb.co, you can order press releases from us there. You know, the, again, we resell for Press Advantage, and they have the writing staff that will write them. So you don't have to do anything, but provide the instructions for what you want them to write about. And then provide the links that you want them to link to, and they'll write the press release will notify you when it's ready for you to review. And then if you accept it, or you know, suggest some edits, whatever the case may be, then we'll publish it, and you'll get the benefit of that. So I would highly recommend that you do that, if you're looking to do a lot of them, then I would recommend you get your own subscription so that you can publish more press releases, instead of paying a one-off fee for each one. And in that case, again, you can just use the press, I always recommend using the press release writing services of the distribution service that you're going to use. Because they understand what the editorial guidelines, they will make sure that they're written in a way that is going to get picked up by the most distribution partners. And that's what I recommend. It's going to cost you more if you go outside and try to find a writer anyways. Or if you try to use some shitty writer, then you're gonna, you know, some cheap, inexpensive writer that can't write worth. And trust me, there's a lot of those out there too, that will tell you they can write press releases, but then the press releases get rejected by the distribution services because they don't meet their editorial standards. So again, in my opinion, you're much more efficient, your time is better spent. If you just buy press releases directly from the distribution services, including the writing services. Okay.
Number two, looking for software search tool design defined or identify us unstructured local citations of businesses. Thank you for your prompt reply. Tool designed to find or identify us unstructured local citations of businesses? Well, I'm not sure what you mean by finding a tool that will find unstructured citations, if you do a search for like a brand name and a phone number, or a brand name and the website URL or brand name and the address or brand name, city state zip, then that's where you're going to find where that and you can just do that via Google, right? You put stuff in quotes and put like the brand name in quotes and then put the phone number in quotes. So you like so that you have two separate search queries wrapped in quotes in one search string. Right? Does that make sense? You do those kinds of things. And you will find that the pages that Google has indexed, that are called unstructured citations, you'll find both structured and unstructured citations that way, that's my point, just use Google. If you want to know you don't need a software tool for that mean if you want if you wanted to find, you know, make it that would actually be kind of a cool tool to have developed, it would probably be done, could be done rather easily. But just what I'm saying is all you got to do though, is go to google. com and use the brand name and quotes and then various other parts. You know, identifiers like the name, you're already going to have that but the address the phone, city, state, zip web address, those kinds of things. If you just do the always do the brand name, but then select one of those other data points and wrap it in quotes and do a search, you're going to see all the different pages that Google has index that has those mentions, which a lot of the times that's an unstructured citation is where name, address and phone number or some parts thereof have been published online, but don't necessarily contain a backlink or a very structured name, address phone number, URL like you would typically see in a business directory, right? So again, just use the power of Google guys, you don't need it. I mean, again, if you wanted to do this at scale, you it would be nice to have a tool you could probably even Scrape Box probably has something some sort of add on that would do something similar to that. So I would look into that. Does anybody have any comments on that? That'd be.moving on.
Alright, so this question came from James, I posted it because he actually sent me an email asking me this, and I told him, I'd be happy to answer his question on Hump Day Hangout, because I think it could help some other people as well. So I'm going to read this, he says my next door neighbor runs a tree trimming business, he and his wife had it set up where she would receive the calls and then dispatch them to the group mostly made up of his family members. She now refuses to answer business calls, leaving him his kids and family losing money in professional relationships. They have a GMB as I suggested it and Facebook as their website from what I remember, you also and he's saying you meaning me, also operate in the tree trimming business, among others in Northern Virginia, I recall a bit about how you set up the business to do the call automation. You have a moment, could you give me a brief overview and some contacts to help me help them set up such a system? Yeah. And so I thought this was a good question. Because guys, you know, if you're running a lead gen business, I've recommended this many, many times that you don't direct calls directly to your service providers, unless they have a dedicated, you know, call receptionist that's going to be answering the calls. And the reason why is because anybody that has been in this business for any amount of time, whether you're a business owner, right, or your, your your consultant, or an agency owner, or you're providing leads to other business owners, you know, that as soon as you start getting assets ranked in Google, you're going to start receiving spam and solicitation calls from every marketing and advertising company under the sun. Primarily, if you're in the contracting industries, Yelp, and home advisor, you're going to get absolutely hammered with solicitation calls from Yelp and from home advisor, if no matter what business you're in Yelp is an unapologetic spammer. They're relentless. But a home advisor, if you're in any sort of contracting business, they're relentless as well. And no matter how many times you tell them to go shit in their hat, they continue to call. And so part of the reason I tell people not to direct lead generation calls from direct to a company that's buying the leads from them is that they'll end up having a ton of wasted time on the phone rejecting solicitation calls, and it will annoy your service provider. Right. And so I learned a long, long time ago, to set up a call center way back in 2012, is when I started using answerconnect.com, there are others out there, guys. But this is the company that I've been using since 2012. I'm happy with them. You know it does, there is an expense involved, there's no doubt. But this is a really, really good answering service. They're really easy to work with. You can get you can jump on the phone with that you can send in your call scripting via a word, a Google, excuse me a Microsoft Word doc or you can do it via Google Docs, whatever. But you can also jump on the phone with them and walk through like how you want calls to be answered what the scripting should be, if it's multiple choice options and things like that for like questions that they would ask the caller, you can I mean, they're really, really, really helpful. I can't say enough good things about AnswerConnect, I've had some issues in the past where something has gone wrong, and I've jumped on the phone with them. And I've been able to get it resolved. And they've credited my account because I've been a longtime member, you know, subscriber or whatever. So I'm just telling you, it's a really good service. And the benefit of this is that they answer the phone 24 hours a day, seven days a week. And they'll take the lead information based upon your scripting. And then they can either patch valid league calls directly through to the business, or you can opt-in. So that's what they, you know like that's the patch through service where they'll actually transfer the call. So the first they'll take the lead information in case the call gets disconnected, or in case the when you get when the transfer is made in case the business owner cannot or whoever's answering the phone for the business cannot answer the phone at that time, they don't lose that lead, right? So they take the lead information first. And then they'll do a live transfer, if that's what you opt for, for about 90% of my businesses that I generate leads for including my own now my real estate business that I was just talking about at the beginning of this, I set up an answer Connect call center, you know, I just have another sub account that basically asked all the callers that call in and say they might have a property to sell all the questions that I need to know. So I don't ever answer any damn calls, all I do is get the lead information. So for about 90% of my businesses that I do generate leads for the call comes in answer Connect, ask them a series of questions, if it's for contracting stuff, they asked them who caller's name is their phone number, their email, if they want to provide that a second callback number, the best time to call back a brief description of the job. And depending on what type of businesses sometimes they ask from the address the service, you know, where where is this job going to be performed, and then they get the address. And then from there, they end the call and say, for again, for about 90% of the businesses that I generate leads for they'll say, Okay, thanks, we've got your information, we're going to forward it to our estimator to call you to set up a free estimate, you should receive a call shortly. And then from there, they actually email me a copy of the lead. And then they email the lead information plus text, the lead information to my contractors. So my contact got it via email and via text, and I get a copy of it via email so that I can track the leads that I'm generating for their business, you know, for so that I can make sure I'm getting paid. So that's the best. I mean, honestly, it's really, really good. Because one of the other things is a lot of the business owners if they're working business owners are working contractors. In other words, if they're actually out in the field, doing the job, like a plumber, for example, you know, might be out fixing a sink or something. And if the phone rings and the call was going directly to them, they can't answer the phone, well, what happens to that lead, that lead a lot of the times is going to call the next person in line because they didn't get an answer, they're not going to most people aren't going to leave a voicemail message, they want something done, they want to want it done. Now, that's why they're picked up, you know, they went to Google and found a provider and called it. So that's part of that, you know, as soon as I realized what that I was missing a lot of calls, my lead gen calls were getting either unanswered by the contractors because they were busy. Or they were getting unanswered because the contractors got tired of answering the phone because of solicitation calls always blowing up their phone, once I learned about setting up a call center. At first, when I did it, I it was it was kind of painful, because I was new in my lead gen business and I, you know, was $500 a month to set this up, thought Oh shit, I'm going to have to live I'm going to lose $500 a month in revenue. But the exact opposite happened, I set the call center up and I instantly got a 30% revenue increase even after the expense of the call center. And that was because now all the calls started to be screened only valid leads would get sent to my contractors, then my contractors would call them back, like, you know, very quickly after they received the lead. And they would usually and so essentially, we started closing more leads or getting more leads that were turned into closed sales. And so my revenue actually went up 30%. Now, I can't say that that's going to be the same for all of you. But it is a really, really good service to you know, you don't have to use Answer Connect, you can just find an answering call center or an answering service that will do that similar something similar, set it up. And I promise you, you're going to have better results for your lead generation business. Or if you're a business owner, and you're tired of getting shitty, especially contractors, if you guys are tired of getting calls that are getting you know where you're getting hammered with solicitation calls, which happens all the time, set up a call center. And that's you know, that way, you're only getting notified when it's a valid lead that's calling you. And you don't have to pay a full time employee to do that. You can just pay them, but based upon your usage, your call volume. So I thought that was a great question. So thank you, James. Should I be looking over here? I keep hearing a bunch of shit. No.
Alright, cool. So next is me. I'll mix. Wow. Okay, for @id, is it mandatory to create a subdomain or with the Amazon object URL be enough? Is there any advantage to setting it up? To use a see name? That's a little bit heavier than we typically like to get into on one of these. But let me see if I can answer it conceptually. What link? Or should we use the canonical in our @ID page, the main money site? It depends on what you're doing. Like, okay, is it mandatory to create a subdomain? No, it's not you can use the Amazon bucket domain, that's, you know that that's absolutely fine. It just depends on whether you want to brand it or not. If you want to brand it use a subdomain. And you can map it using something like Cloud Flare or something like that, it's up to you how you want to do it, it doesn't matter, you can still get the benefit without using a subdomain. For a lot of mine, I don't have subdomain setup for companies for clients, I do use a subdomain so that they have a branded @ID page. But for a lot of my lead gen stuff, I just use the Amazon Bucket because it's just an additional step that I can cut out I don't need to create the subdomain, you can still get the benefit of it without the sub the branded subdomain. Does that make sense? As far as the canonical, it depends on what you're doing, or how you're going, what are you going to do with your @ID page. If you're going to throw a shit ton of link spam at it, which you can do, then you're not going to want to canonical eyes that to your money site. Because then your money site is going to show those links pointing to them a lot of the link trackers now, backlink analysis tools will actually show canonicalization backlink profiles. In other words, if you've got a page out there, there are canonical eyes to a page on your home site or your money site. And you're throwing a shit ton of spam links at it it will show is links pointing directly to your money site. And so I don't recommend doing that. Now, if you're going to be just using a GMB website, for example, then you can come on canonical lies the @ID page to the GMB website and throw kitchen sink spam at it would matter. But if you're going to do it for a self-hosted domain, I would recommend that you consider using something like your G site from drive stack, right as the canonical. Or just make sure that you're only doing clean shit to your @ID page and use something like a drive stack that points to your @ID page and then throws your kitchen sink spam at the drive stack. That makes sense. So I mean, there's a number of ways you can set it up, you just got to think about it logically, guys, where do you want the spam to go? And where do you want it to point you don't want you know, you can launder the juice and direct the juice through certain properties in a way that it's not going to negatively affect a money site. And that's part of the reason we always recommend using drive stacks use the drive stack is your filtering tool. Right. And @id is kind of part of that. Marco, do you want to comment on that? I know you got to be itching to make a comment.
Marco: No, no, I'm not going to comment on this because I'd have to give away training and I won't do that in a free forum.
Bradley: Okay, gotcha. And that's what the masterminds for guys when we get real in depth into that stuff.
So Alright, next time, guys, thanks for coming to hang out as much as usual as much appreciate excuse me says you mentioned recently that Google has been suspending legitimate GMB listings for making profile edits in their effort to kill spam listings. Is there a risk of suspension if you claim an unclaimed profile and then completely fill out an optimized listing profile properly? For the business owner during the verification process? And right after it's been verified? I don't know. I can't tell you that because there is no rhyme or reason that I can make out of the suspensions right now. I have a valid client who's still suspended, got suspended last Monday, which is a legitimate business that we haven't done anything spammy. I've been working on their, you know, stuff for seven years. You know, they've always done really well. We've never done anything spammy at all. And all I did was go in and upload a photo and publish the GMB website because for whatever reason, his GMB website, it was never published, it was present, but for whatever reason, it was never published. So all I did was publish it. And Google tries to force the GMB website as your primary website URL and a maps listing. So I went back into edit the Info tab to change the URL back to the money site, which it had been for seven years, and Google suspended the listing. And now Google support says that they it'll be two to three weeks before they can even get to reviewing it for reinstatement, reconsideration requests. So it's bullshit. And honestly, I told I was on a call with a business owner earlier this week, who was like for some advice about GMB stuff. And I said, stay the hell out of your profile. For now. Like you can post do GMB posts. But from that even that, I recommend using a name and posting app that connects via API as opposed to doing it directly from within the dashboard. Outside of that, I'm telling you, I mean, doesn't mean you have to shut down your business, you can't start you can't take on new clients. Now. That's not what I'm saying. But what I am saying is I would be especially certain industries pest control is the one I was talking about and pest control was, Google's got a really itchy trigger finger right now, for certain industries especially. So if you're going to start a new GMB for a client or you're claiming one, then what I would recommend is that you go in and you do stuff very, very carefully, very easily, instead of jumping in and trying to optimize everything all at once. And again, I could be completely wrong, guys, I don't know, I'm just telling you, I'm a bit gun shy right now or hesitant to try to do much of anything and GM bs because a legitimate business, that's the first one that I've had this is spend it out of, you know, dozens and dozens and dozens of businesses and real and even lead gen assets of mine that haven't been suspended. So it's, it's a bit painful. And I'm a bit nervous about doing much in there. For now, I recommend just staying out of them until Google determines what they're going to do. And like the dust settles. So, Margaret, you want to comment on that or anybody else? Has anybody else experienced that issue right now?
Marco: So, what I'm recommending is when you order it, or when you try to claim it, or whatever the fuck it is, you try to do, do as much as you can, right, optimize as much as you can, so that you never again, have to go in and edit anything, get as much of it done, and then go on to what we teach in Local GMB Pro, which is the posts and the images, and how to tie it all together. Because if you have to go back in there, now you're risking getting suspended. And so why take the risk when you can get most of it, you can get about 80% done, and never have to go back again.
Bradley: So that's slightly different than what I said. But yeah, I mean, and that's logical, it makes sense to do that. Because if it's new, it makes sense to go in and make some changes when it's brand new, right? Or at least, or add stuff like completed, essentially, you're completing it when it's pretty. So that may be the case. I'm still nervous in there right now. I'm not gonna lie. So. But what Marco says is logical, it makes sense. But I don't know that there's any logic involved in this right now. Because for them, this has been, and guys there's help for good, right on the Google help forums, you can go see how many legitimate valid businesses have been suspended recently, there's a ton of complaints. And that's what Google's reasoning is for why they say it's two to three weeks before they can even get to it is because they have so many reinstatement requests that they're, they're working their way through. So in my opinion, like, you know, again, it's logical to go in and make all the edits or the updates, or essentially just complete the profile when you first get it verified. And then like Marco said, stay the hell out of it. Because it's when you go back in that, you know, that that this was a long time established business. And we went in and made a slight change, and boom, it's suspended. And you know, it's so again, if you're going to do it, I guess the very beginning, when you first verified is the best time to lose it. Because you haven't already built an asset that starts starting to produce, right, you're, you're at the early stages, it would be worse to build up the asset, right, get it to start producing leads, and then at a later date, go make an edit, and that's when you lose it, because then you've just lost all the work that you've done. So I do agree with Marco and that if you're going to try to complete the profile, optimize and complete it, then do that at the beginning. Because if you lose it so what you really hadn't benefited from it at that point, and you can always attempt to try to start a new one. Right. So I do agree with that.
If you wanted to rank a new site organically for a local business niche and specific location, but don't care about ranking, your related GMB listing and don't want to go to the trouble of even setting one up. How much more difficult is it? If it ranks at all? If it all excuse me to rank the site without a related GMB listing? Thanks. Again. Well, it just depends on the area. You know, and I've talked about this in recent Hump Day Hangouts. But if you do local, especially for contractors, again, I do most stuff for contractors. So I don't really look a lot in other industries, guys apologize, but it is what it is. But for contractors, a lot of times if you look for, you know, those type of terms, like home service type Related Search Queries, you're going to see that the majority of the organic ranked pages are now business directories, home advisor, or Yelp. You know, Angie's List, those types of things. And so you can still get results from ranking organically. But the problem is that you're fighting with really well established high authority directory sites that have really taken over and started dominating the organic rankings for a lot of local search type of terms. Right? And it makes sense because they can't compete in the GMB space, the map space. So they have been really taking over the organic. I don't think it's fair, I don't think it's right that Google promotes index pages. Remember, Google is nothing other than an index of links, which is why we suggested doing so much with GMB is because you keep people in, in Google when they are interacting with Google assets. But when you're looking at like the organic ranking section, that's typically an index of links, External links that take people off of Google. And so when you're looking at an index result, right search engine result pages, you're looking at indexed results for a search query that then when you click through takes you to another index page, just on a different platform like Yelp, or like Angie's List or, you know, home advisor, God forbid, something like that didn't to me that just it's stupid. Why would you want to go from one index to another, but that's it is what it is. And that's how a lot of that is showing up in organic search right now. So can you compete in that space? Yes, depending on the area. And that kind of stuff is how much work it's going to take really like what the level of competition is. So just do some searches for that area, or that you know, the locations and the search queries that you're in looking to generate leads for to get results from, and take a look at what you're going to be competing with. And then you can kind of develop your organic SEO strategy based upon what you're competing with. Okay.
Bradley: I have a plumbing business that will eventually have multiple locations, I'm thinking of ordering our wire stacks, the current site will have location pages, and no subdomains currently only want to target one location. If I order RYS with a G site, will the G site mimic the current website with location pages? Or will it be built out for a single location? And what I need to add more locations and future myself? Yes, currently, we don't have it, the only way that you could get us to do it is if you asked for a custom build, after we delivered the base like the foundation that the core product, which would be the drive stack and the Google, you know the dry as drive stack and the Google site, it's going to be based upon your primary money site, or whatever location you tell us, that's going to be the you know how we basic the bill. But then we don't have a service yet where we can go in it's because it's too It's too involved, it really is very complicated for us to be able to provide a done for you service where we go back in and do like theme mirroring. That's what we call it right where we mirror your G site and your drive stacks to mirror the structure of your main your primary site, your money site, your self hosted site, right? That is our recommendation. By the way, though, that you get the drive stack built or do it yourself, which you know, we don't recommend but get the base drive stack built, and then mirror with your Google site. And you're our Why is that so your Drive folder files and folders, the structure of your money site. But here's the thing guys think about it, you can get the base build done. And then you can just go copy the folders and rename them and then go in and edit and you don't have to do this, you can train a VA to do it. Or like I said, I don't Marco Tell me if I'm wrong. But Can Can somebody write it and ask for a custom build right now for like, we gave them a custom pricing quote on a case by case basis or now.
Marco: Excuse me, they can write to us, you have to understand that right now, the way it is, it takes just as long to do one drive stack as any additional stacks within the main stack. So if you have a website with 100 pages, and you know, regardless of where we put it, let's say we only charge $100 for each additional dr site, because of the time that it takes. If you have 100-page website, there you go, how much that's going to cost, it becomes prohibitive, which is why we have and I can't say too much what we have under development to make things easier. And to try to bring the price down. If we can, we will and if we can't, then we've given everyone all of the tools, so that they can go ahead and and and clone the stack. And then just edit and if if you haven't done it, and if you're interested, all you have to do is donate to my charity, I'll drop in the link and then write to [email protected], and you'll get the set of webinars where that was shared, you'll get the scripts where that was shared, and you can do it on your own, I again, it's going to take time to do it. Because what you have to do then, once you've cloned it is go in and edit the new stack to reflect whatever it is that you're targeting a new location, a new set of keywords, whatever it is that you want to do all over again. Okay. Very good.
What else should I specify when ordering drive stack on MGYB? just your whatever it asked for in the ordering process NAP, primary website URL, a list of your primary keywords, some logo, your logo and some images if you want to use your own custom images. If not, we'll find some related images. And, you know, so Marco, what else needs to be done on the drive stack.
Marco: If he has any, or she, I'm sorry, I don't know. If you're a he or she if you have social media accounts. Or if you have a syndication network, then, by all means, include all of those URLs so that we can include them in the drive stack because that adds power to your syndication network.
Okay, we're moving on. Let's see. Next is says Jordan valor says I love me some done for you. They rock thanks to Lisa is where can I find out more about Bradley's new real estate business model in the Mastermind. I'm sorry, but that's, that's mastermind has its benefits, right? It has its privileges. That's really guys, that's where we go into depth in depth a lot of stuff. That's where I share what's going on with my own business and or businesses now. You know, we do that on a weekly basis, or Well, we do web bi-weekly webinars in the mastermind. And, you know, I'm an open book in there, guys, it's, there's, there's no doubt about that. But and you know, again, that stuff that I can't really share outside of that, right now, maybe in the coming months, this is something that I can share with a broader audience. But for right now, we're kind of beta testing how I can share this and help others get results similar to what I've been able to achieve in this real estate business so quickly, which has been really, really good for me in the last two months. So it's, uh, it's really, really good. But I would highly recommend you come to join the mastermind. And then like I said, you're it's basically I'm an open book over there.
So all right, Jordan says when linking a PR to a previous PR, do you recommend linking to the best ranking or most local PR, even if it purges or to link to the press advantage nonperson purging version of the press release for the most power? The second? Jordan? That's a great question. I cover that in local PR Pro. But the problem with you know, my original strategy was to link to the best ranked the top-ranked PR wouldn't whatever site that was published on if I would do a search for at least a partial part of the title, either the whole title or part of the title of the press release. So when a press release gets published, like from press advantage, for example, it gets published on press advantage. com domain first and then the It Gets distribute it out to the press cables to all of the distribution channels. But when you do it, like if you were to just search and I know Jordan, you probably know this. But if you just do a search for the title, then you're going to see which publication sites it's been indexed on. And that's lesser Now guys, Google has gotten a little bit stricter on there. How many press releases like for example, the index, though index them, but they'll put them in a supplemental index? If because it's you know, it's duplicate content, but not in the sense that it can be harmful. guys just know that all right.
But if you do a search on the title, you'll see what Google thinks is the top rank or is the ones that rank the best for that search are the ones that Google thinks is the most authoritative right then have the most power. But a lot of those are going to purge because a lot of the distribution sites purge within 30 days, most of them do. Some of them, it's maybe a little bit longer, but most of them do purge within 30 days. And so my original strategy was to either do a search for, you know, part of the title, or even the keyword search, if you were lucky enough to get or, you know, if you were able to get some press releases ranked for your primary keyword which happens, then whatever was ranked at the top, you know, the best ranked one would be the one that you would link to from your next press release as part of the PR stack. And until I found out by tracking results, like three months later, if I had stopped doing continuous press releases, as you know, and I did for a lot of testing, I would do three or four I would get ranked and I wouldn't do any more press releases. And then three months later, my rankings would drop considerably for you know, map stuff and everything. And I would go look at the backlinks say, Well, why is that and found out, that's when I found out the press releases purge, I didn't even know that until I started testing for the local PR pro method that we developed. So then I went back and change my strategy and said, Okay, if you're going to be linking in a PR stack, you can still select your top-ranked PR, if you want, you do get quicker benefits from that. But the problem is if you're going to link to that press release, it's going to be purged, then you have to set up a redirect to link to it. So in other words, like use your own domain, set up a redirect using something like pretty links, for example, that read so it redirects from your own domain from a URL in your own domain to the press release that you're linking to in the stack. So that when it purchase, you can redirect that again to another PR, right. And you don't lose that the link juice from the front because your other one got purged. But that's a lot of work, especially if you're doing volume. Think about it. If you're doing you know, three, four or five, you know, three or four press releases a month, per client. And you've got to worry about every month going back and locating the links that have been purged, and then setting up new redirects in very short order, you're going to be overwhelmed, it's going to be you know, you can't maintain that for very long. So to answer your question, yes, all I do now is linked directly back to those that I know will not purge press advantage being one of them, I either link directly back to the organization page, or I linked to a previous press event, you know, one of the press releases that are published on the press advantage domain, or I'll link back to like digital journal, I don't think digital journal purchase. So that's another one. Those are all nofollow links, but it's still a good site to link to. So I use that those are the ones that typically get put in Google's Google News anyways. So like, you can do a PR stack to a digital journal publication as well. And there are a few others that you can find in there, you just got to do some research. And remember, if you're using other distribution services, guys, I recommend the same thing, just find out the where they're going to stay live and continually link back to those. That's part of the reason quantum Newswire has got something that's pretty cool, because they've got the ability to with their plugin, to use your own domain or your clients' domain or whatever, as the district the main distribution point. In other words, where you know, press advantage the publishers on their double first, and then it goes out to the distributed through the press cables to the others. So a lot of the original credit, the citation, the attribution goes back to press advantage, I'm okay with that. Because I'm siphoning authority from press advantage to write what the organization page does, and the iframe and all of that. So I'm okay with that. But if you want to build the attribution and the citations and everything back to your own domain, then you'd want your own domain or your client's domain for that matter, to be the main point of the original publication point. Right. And so that's why as I said, quantum is why it's got some really cool stuff going on. And the only reason I brought them up a couple of times today is that they've just recently released a new feature. And I know that we're going to probably end up promoting that here in the coming. coming weeks. We're not trying to overwhelm anybody with press release stuff, but it is a very, very powerful strategy, guys. You know, I still my primary sources, press advantage, but quantum newswires got some pretty cool stuff coming out to that attacks it SEO from a different angle. That makes sense. Okay, so
Jordan says only of time, let's see if I know you guys. advocate both press advantage and the quantum webinar. Okay, so that Yeah, I didn't even see that question. I'm glad you brought it up. How would you use those in tandem? Is it more of an either or? No, it's not an either or? I mean, it is if you're limited. You have limited resources, then you're probably going to want to select one or the other. But you Jordan, I know you're running a successful agency. So I know you have the resources. I would use both hands down. No question. We use both. for diversity purposes. As I said, quantum Newswire attacks it from a different SEO from a different angle. You can do things with quantum Newswire, you can't with Press Advantage. But likewise, I think you can achieve things with press advantages. You can't with quantum Newswire, I do advocate for both, because I think they're both valuable. And I've always said even in our Local PR Pro course, add diversity, you know, if you're constantly using the same service over and over and over again, there is a diminishing return that occurs at some point. Okay. So absolutely, I would use both if you have the resources for both.
Do I have a list of PR sites that don't purge? No, because, in part, because they change they're often fluid? In other words, I mean, there are some that have been around for years that haven't kind of changed. But there are some a lot of the distribution sites within a press release distribution, service or network will, they'll change their very fluid, they'll rotate in and out, some will come some will go. And so no, and the vast majority of them do purge, guys, just keep that in mind. There's only a very small percentage of them that don't. But that's why I said I don't spend a lot of time trying to figure out which ones doing which ones don't I used to, but I got over that because it changes too often. And that's why I said I just stick with pointing back to press advantage, or digital journal. Or if I'm using quantum news wire pointing back to my own domain or my client's domain, depending on where I'm publishing it from. Right. And that's, that's it, I just stick with the ones that I know are going to be good. And like I said, with Press Advantage. It's you know, I love the organization pages is becoming an integral part of @ID frame or excuse me, Id page or iframe stacks or Google Sites, all of that it's really a critical part of everything that we do. So okay.
WayneClayton, longtime mastermind member, he said join the real estate program that Bradley has been talking about wasn't really interested at first, but look further and it changed my mind. Yeah, Wayne, I'm really excited to have you on. I'm actually really excited to have you on lane because I think it is a golden opportunity. I really, truly believe that. I think there's so much money to be made in this business, so much more money to be made in this business, applying our digital marketing knowledge, then acting as a digital consultant or agency see owner alone. And I've said that because, you know, I've had experienced in my own digital marketing business, incremental growth, linear incremental growth, right. My income has gone up year over year for multiple years, but it's always been a slow and steady build the real estate business I can tell you right now, if you generate revenue incredibly quickly, like exponential growth, and it's it's really exciting to get $20,000 paydays, you know, like checks for that much money as fucking exciting. I'm sorry, but it is. So I really liked the business model. And since we know, digital marketing, Wayne included, it really gives us a competitive edge over others, I think. So a lot of people in that space are still doing a lot of traditional marketing, which still works. But when I say traditional, like direct mail, you know, and bandit signs and that kind of stuff. And all of that still works. But if you can combine that with digital marketing, you can get considerably better results. I'm getting eight to 10 leads per week right now, just from my Google stuff, like my SEO and my Google at both SEO and Google ads, and a couple even a few leads from Facebook because her nones managing my Facebook campaign. So
all right, anybody got any other comments? Looks like we're done. I'm ready to go to the mountain.
Whoo. Early weekend. Yeah, just want to say real quick. If you haven't picked up your poker life tickets this week is the week to do it before the price goes up next week. So head over to poker food live.com. All right, Marco.
Marco: I'm good, man. I'm looking forward to the real estate thing. And just so people know, we're going to be providing a lot of support. It's not as if you're going to be left out on your own. Like we usually do you follow the training you go you apply the training, and you do it. I mean, we're going to be with the people who are in there every step of the way. Applying the processes, the different things that we're going to be bringing into it. It's not just one thing you go you're training and try to do it try to replicate now. You're not on your own. We will hold your hand the entire way.
Bradley: Yeah, it's it's fun, and I'm excited about it. So anyways, see you guys in the mastermind then, right. Alright, guys, we'll see you next week. Thanks, everybody for being here. Happy Fourth of July. Be safe. Bye, everyone.
In episode 241 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if you should be worried about location when ordering a press release.
The exact question was:
Should I worry about location when ordering a press release?
In episode 216 of our weekly Hump Day Hangouts, one viewer asked if it is okay to set one of Semantic Mastery's syndication networks, RYS stacks and press release orders in motion before launching the HTTPS version of a site.
The exact question was:
Also, I am working on an https version of a website for a client that hasn't switched over from the http version yet, but will soon. Is it ok to set one of your Syndication Networks, RYS Stacks and Press Release orders in motion before I actually launch the https version?
Click on the video above to watch Episode 226 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: Alright, we're live with Hump Day hangouts Episode 221. All right, I just did that. I'm a little embarrassed us now going to be on YouTube forever. So anyways, moving right along into the sixth of March 2019. We got the whole crew here. Bradley is
Chris: doing some secret squirrel stuff in the background. But we'll get to that. So first, let's start on the left and work our way down. Chris, how you doing? Man? Doing good Spring is here
Adam: actually. Nice. Yeah, it's quite nice. But I'm getting kind of like form on like the snow snowboard enough this year. So
Chris: unlike everybody else, I'm actually liking the winter when it's not too hot and stuff and they can actually write on the slopes and we get powder and stuff so yeah, like I'm one of those weird freaks who is actually enjoying wintertime
Adam: bad and her not I like your shirt. But let's see what summer is coming to you. Right.
Hernan: Thank you Yes balls here man I'm sweating myself but anyways I'm super pumped thank you guys actually wanting to publicly say thank you guys I love you soon as Bobby can say that because you guys have been awesome you got a lot of you guys were got the Battle Plan v3 and you're really supporting the costs right here right now so I love you guys thank you for the support it's been awesome
Adam: yeah definitely actually I'm going to pop that on the page if you're watching grab the battle plan that's a little quick note but in case you weren't aware we launched just over a week ago you can still get in there and get it it's we priced it you know we get a lot of questions about this to you know when we first came out with it as $100 and you know it's overly well has a lot of great processes in place things out really smoothly but over time we decided to bring that price down and it's much much much cheaper now because we really truly did want to get this in everyone's hands so that you have simple processes and if you go to battleplan.semanticmastery.com, you can see us talking about that and how this can help you in your business, no matter what you're doing. So anyways, I just want you to go check that out.
Chris: I would have had a battle plan right now, other than the price Say that again, why would avoid a Battle Plan right now? Other than the price?
Hernan: Can I go for it? Yeah, because it's step by step process do now for sure. Like, we have actually distilled a lot of the stuff that, you know, we have been teaching and showing over the past, you know, five, six years on Semantic Mastery, we have distilled that into a step by step process. So if you have like, if you have a brand new website that you should put your domain right like yesterday, and you want to put it up with the band, go get the Battle Plan. If you have an H website that has been, you know, yielding good results he has a year it's, you know, it's a year old, but you still want to push it to go get the benefit. If you get a YouTube video that you want, push, go get the bad plan. If you also get have a GMB that you need better and
Like that is something that we have recently added to this be three and you know we made the webinar the how to be successful marketing 2019 that's the value alone of admission and then you get a lot of additional bonuses on the bonus member's area that you're getting for free so it's a no brainer your question
Marco: I'm good, man. I'm about. Give me three to six months and I'm going to drop a
Adam: whoops. Sorry about that. Yeah, that was me in my browser.
Marco: Quit Quit messing with that shit man. I'm about to drop a nuclear bomb on the SEO world again. Alright, so stay tuned. It's coming it's it's I'm sorry but it's not going to be like the battle plan almost free because I'm on some takeover shit and I'm done. I'm done like playing I'm done with people hating I'm done with people. I'm when I say done if you talk about me I'm going to make you a fucking porn star. That's how this is gonna be. So fuck with me.
That's that's what this is about. That's what that's what's coming. They don't fuck with me to
Hernan: Yeah and you got you guys better listen because what Marco says that he's dropping the good stuff he usually like 100% of the time delivers, right he did what he did with our YS Academy. One are ways to kind of meat to it always brings up the good stuff. So definitely.
Adam: Well, I want to circle back around to where we started with introducing and saying welcome to Hump Day Hangouts. And since they If you're new to semantic mastery first of all thanks for watching. We might have just heard us talking about the battle plan, grab it. It's the best place to get started not only with us but for like Hernan said all you know your age sites your new sites. If you're getting into videos whatever it is GMB start their battleplan.semantic mastery.com if you are you know looking to either start or grow your local digital marketing agency and you want to join the best community for that and be a part of that then join the mastermind and you can find out all about that at mastermind dot semantic mastery.com. And for everyone, no matter what you're doing. Go to em. Gee why b dot SEO. Alright, for the premium done for you SEO Services, you know, getting the GMB verified so you're not spending your time trying to do that which we're going to touch on I know a lot of people have questions about candies and what's going on there if you want syndication networks done, you know really, really high quality from you know, the training that Bradley originally created these updated over the last four years our YS stuff
Man what else press releases we got all sorts of stuff and there's a lot more good stuff coming down the pipeline right.
Hernan: Cora and keyword research I think that that that's worth mentioning because you know you can you can spend like an entire week going after keywords you know going after keyword research and whatnot and I think that that solves the entire issue and I haven't personally I haven't seen and mean that type of I don't know how you guys are doing that because that's all marketing Rob but I don't know how you guys are pulling that up but honestly I haven't personally seen any any other keyword research report that you don't need to pay I don't know shit ton of money to get something like that you're getting a piece of the market, No kidding so I think that's pretty cool and that takes a lot of time and I don't think that we're pushing it enough for with the body that you guys are getting some. Definitely get man it's a goldmine for Edwards like Yeah.
Adam: Oh cool. I'm sorry. So I was about to post something on the page. We're going to hop Over to Bradley in a minute. As I said, he's got some stuff going on in the background. But something else I want to say, I know we get a ton of views on YouTube. And you know, people either aren't here live or to catch it later, they will watching down the road. If you want to, you can click the button, click Subscribe, stay up to date, obviously, with Hump Day Hangouts, a lot of the videos that we upload there, and if I can ask a favor for anyone watching, you know, we really want to help people find out about our YouTube channel and really grow that if you find Hump Day hangouts helpful. If you're watching a video clip and you found it helpful, please share it with them. You know you think it's going to be particularly helpful we try to really help people out point them in the right direction and a lot of times you know what you're learning or what you're solving could definitely help someone out so point them in the right direction send them the video clip or point them to semantic mastery. com slash each the questions and real quick I'm going to pull something up but Bradley Are you in the middle of it. Are you are you ready?
Bradley: Alright. I'm sorry. I was muted and had the camera off I guess I can note to self and to everybody else out there do not start a server migration right before our webinar
Bradley: I've got client sites down left and right like a database connection issues all kinds of shit and it's kind of a shit storm right now I'm trying to get it resolved and now I've got a host a webinar so but Bradley no self we have a Caesar
Yeah, well not gonna be able to get in touch with them right now. We got a webinar host. So anyways, what else are you going to say?
Adam: I was just gonna say we had to people Hey, Alex, and Rishi. Thank you very much. They just grabbed the battle plan, I think today and we're just talking about it. So thank you and appreciate you guys being here and checking it out and we're happy to answer your question. So with that Bradley, I guess.
How are you doing? And then let's just jump into it.
Bradley: I'm a little stressed out, but here right and answer some questions and help others. Well, my shit crumbles.
But that's all right. So yeah, I'm good.
Adam: This is good. Well, focus because you know what? I'm guessing that there's next working on your server. There's nothing you can literally do about it right now. So this will be good. take your mind off it.
Yeah. All right, let's do it.
Bradley: Let's rock and roll. I’ll grab the screen.
Alright, so we got to go back to seven days ago. That's how we determine where we left off. Right.
Adam: Let's make sure with the Six Day guy there we go. I can't see it looks like a mobile, mobile. Mobile is movie local business.
Bradley: Okay, so I've always pushed businesses to use their branding domain for their email info at company.com. As an example, instead of Yahoo, Hotmail or whatever but it could be better SEO to use Gmail and said for GMB and across citations now I recommend using a branded domain, always. And in fact, I would recommend using g sweet for your branded domain instead of like shitty webmail. That's one of the issues I'm actually dealing with right now, with the server migration webmail sucks. And there tend to be problems a lot with webmail accounts guys that are through servers. But you know, for the price is going up, I think, in the next couple days for G Suit, but for a basic G Suite or domain account, domain web email account. That's all hosted through Google at $6 a month guys per user, but you can add like, I don't know if it's unlimited or not. But you can add a whole bunch of domain alias is if you'd like so that you can actually send and receive email from multiple domains from the same Gmail account it's or G Suite account but it's Google email essentially and I would and also as Marco will probably chime in here that's also another entity validation signal to be hosting your, your domain at using G Suite email services for your domain.
Marco: I totally get that business card on file whether or not whether you do it through G Suite. It used to be that Google only would allow names in Gmail, right? They wouldn't they wouldn't discourage you from using business names. But now it says everybody started doing it then it now okay so you could actually do Gmail and pay through Gmail right for driving extra drive and everything but you have G Suite there and if you have a business or that you're running or a business that you're helping them, by all means, get them over into G Suit and run everything through their let Google see that this is a legitimate business with legitimate services products or whatever it may be. So yes, I 100% agree. Go and pay Google for these services.
Bradley: And just as a quick, I'm not going to go through it guys on screen, but just write this down or take notes. It's not a hard process, there is a wizard that will kind of help you through it. But the first couple of times you do it, it's a little geeky, but once you understand how to do it, it's really simple. You have to use go You have to be able to access your domains, DNS settings which you know can either be through your registrar or if you're using something like a third party DNS, iCloud flair, you can do it there. But you got to add a text a text record for domain verification. That's to prove to Google that you own the domain or control the domain and then you add your MX records. There's five of them.
Yeah, there's five of them and they'll get the G sweet will give you those. It's it's fairly standard or easy to set up. And then after that, there are just a few additional records that you want to add like one is called an SPF record. Another one is called a D Mark record. And the last one is a DKIM signature and those are three different things that you want to add. So just write down down and then you can just search in G sweet help which when you're logged into your G sweet admin panel there's a help search bar at the top and you can just type those in like SPF records DK, I am signature and D Mark and you it'll, it'll give you help files to show you exactly how to set that stuff up. Once you do those, then you should be good to go. You know, it's also important, make sure that you do have a domain that setup with website and such that's good for domain reputation for email, or for email reputation, if you're sending from a domain email account, if that makes sense. So just adding those few things are going to help to make sure that you get really good deliverability. I do use g Suite accounts for prospecting when I'm doing you know, cold emailing for prospecting, and they tend to work really well. If you use a standard Gmail accounts like personal Gmail accounts, and, you know, free Gmail accounts essentially and you try to send a cold email within a very short period of time, your emails will stop being too delivered, they'll stop in boxing. What depends on I guess, really the volume and whether people are hitting spam and stuff like that. But if you use the domain emails and you set up those records, like I said, and you have a website on the domain, so at least you know that those are kind of things that helped it for those to the inbox. But for a standard business, you shouldn't really have to worry about much of that other than just set up those records correctly, and you should be good to go. That's a good question though.
You know, I have no idea but I doubt that it would because we are developing knows how important that is. Marco, do you have a definitive answer?
Marco: No, I don't have a definitive answer. But it's essentially Google that strips it.
Bradley: Yeah, but yeah.
Marco: Yeah, they get the information and they know you give them all the information and then it doesn't matter if it's still on the image. All you want is the relevance and Google can also take a look at the at the front of the picture. And you'd be surprised at how much entity information Google pulls from the front of the image instead of just the back.
Bradley: Yeah. But I mean, specifically for her question was, does the auto-poster application itself strip the metadata?
Marco: Yeah. I don't have a definitive, definitive answer for that. All I can say is, if it's getting stripped out, it's usually Google that's doing that.
Bradley: That's correct.
Adam: That's something maybe we can run by St. Pat the developer find out if he knows for sure. Again, he's he's a good guy. He knows guys what the benefit of what we're doing. So I'm quite sure that that's kind of baked into the software already, but we can confirm that with him.
Bradley: Dan's up he says, If I have a customer that has had their GMB for some time, does the process work the same with the press advantage from the press release pointing the first post etc. is the process to rank GMB as effective as on a GMP that has been around for a while.
Yeah, it's typically more effective that way. In other words, if you use the same methods that we teach in our various products, whether it's local least for our local GMB pro and you apply those two or PR progress in your, in your case, Dan because that's what sounds like you're talking about it either any one of those methods are going to should should work better for an established GMB than they do for a brand new one. Because remember with the brand new one guys you're trying to build a reputation and we're trying to force it very quickly and if you pick the low competition areas which were the original location research training for local least bro you can typically get rankings almost overnight or with very little work very low effort.
Now if you're using the updated version where you're going much more granular and trying to target more locations and even more like metro areas and such you're still going to have a bit of a dogfight that's what I've been experiencing. So and it takes time because and here's the thing when you're looking at like location research and you're looking at even if you see opportunity because there are locations that don't have the same they're not the same zip code area that you're searching and that kind of stuff. You'll see that a lot of. At times, especially in metro areas, the the the API, the top 10 results that it pulls in are pulling in maybe locations, or GM bees that are outside of that specific location. But it's pulling them in because they're very relevant. They'll have big authority signals, such as lots of reviews, lots of images, website citations, ages is a factor. So you have to take all of that into account. So even if you target your location placement perfectly, you still have to compete with other entities out there, essentially, companies or brands, locations that have built authority, and that's why Google is pulling them in as being the most relevant. So there is still a bit of a dogfight to do with that. But what I'm saying is if you have an existing asset that's been established for some period of time, and I don't know what you know what the threshold would be to make this better obviously, probably the older the better, but if you apply those same kinds of methods, you're going to get better results than with them with a brand new listing.
Guys, there's another good question.
Okay, Alex is up. He says, Hey guys just purchased the battle plan. Glad I did. How common is it for competitors to report lead gen sites to spam or whatever, both the jam BS in the actual WordPress sites.
Alex has to finish up he said. Do you do anything to protect yourself from anger competitors? Yeah, as I said, I don't display the address. That's why I'm actually not building citations as much because a lot of citation platforms still require you to display the address or you can even place a citation on their directory.
So, um, you know, again, I'm doing a lot of other stuff outside of using them because if we're using a, an address that's not, you know, actually where the business is located, then we don't want to publish that if possible. So that's just one of the things I'm doing is doing a lot of other sorts of stuff, a lot of on page stuff and other types of off page where I don't have to display the address.
Okay, you got any comments on that? Anybody?
Alright, moving on. With this house is good agents. Thank you for or thank you for offering this form to us. I have questions about g sites as a way to increase visibility from nearby city g site 1000 word article, videos, content samurai, or summary of Article links to money site and GMB website and also include several links to the web to auto or should I be cautious about them to you.
You mean can you link to your web two daughters from the G sites? Or are you talking about building links to your web two point O properties?
I would say you could do either if your web two or tier one properties and they're built well then I don't see why it would you know, again, it's just kind of like validating the entity is if we're syndication Academy guys, whether you've been through our training or you purchase done for you networks from us, that's how we do it right, we interlink all of our tier one properties. They're all branded properties. We're not trying to hide our footprint you're actually trying to display our footprint, right? Because those are all branded entities. We want Google to make the connection between all of those as being of the same brand. So I don't see why that would be any issue in either instance, what I'm saying is, if you're linking out to branded tier one properties that are well built, well optimized, then that's kind of internal linking your brand. If you're building links to your branded properties, that's fine too. I would recommend you do that instead of direct to your money site, which is what I think you're alluding to anyways, right? That's part of the reason that we use this dr stacks and G sites and things like that because their Google domains, Google properties and we can just literally hammer them and it will take it like a champ.
So any any comments on that guys?
Adam: No, I think I think that's perfect. And the setup is perfect too because you can even drop press releases into the D side and and Dr. Second power those up and Yeah, well, we've I mean, we've done I keep talking about this. We did 1 million spam links including porn and not not intentional. I just told that it hit it with whatever you got in and it was actually a anyway GSA is what we use for it. So he didn't he didn't filter he didn't do anything they just blasted it, it was it turned out to be a million plus went through the drive stack through the site onto Well, the mind is not the mind map. But the Google business map which ranked in the three packets still ranking to this day. There's nothing we could do.
As a matter of fact, the guy stopped paying. First of all, he took one of his phones. I talked about this role, he took one of his phone's off the hook because he just couldn't handle the call body. And then the fucking to stop paying with that, that just totally makes no sense why would you stop paying but he's still ranking to this day major metropolitan area highly competitive niche and it's there and last time I looked there was still a porn link indexed in his link profile. So think about that. Google has it has its index right when you go and look at the link profile in Google you do the site search and appointment comes up so Google is hey you know we like this port link for for your website. Here you go. How much better can it get that you do spam links into a drive second g site and it comes up pristine on the other end and you can push power to wherever you want it to me that's that's just incredible. And it's only been five years since it's been working. So what a loophole.
Well similarly to what I talked about with syndication networks if you know I prefer to use one brand one branded network for multiple locations if possible and so if you're talking about building web tues out for brand then you know if you want to get location specific you certainly can you can always add like a location monitor to the brand name so for example you know Joe's plumbing is the primary brand and then let's say you've got, you know, three different locations and they're all obviously different cities then you could do Joe's plumbing an input the city name for example as a modifier if you're going to create another set of web tools that are location specific and you can certainly do that you know if that's what you want to do now do stacks yeah just you can either buy new new drive or bi or build new dr stacks for each individual location or better yet create internal folders within the main brand drive stack in silo just like you, you know, essentially create like silos within the stack, okay.
So it's up to you how, again, I try not to build location specific web tools if possible, because I like to just use the branded one. You know, I like let let I like doing getting results with the least amount of effort. And so I try not to do that if necessary. But sometimes in more competitive areas, it does help to do that. And so that if that's what you're asking then. Yes, I would say you can do that too
Toby's up. Let's have name. I haven't seen in a while it says hello, gangstas. Happy to be back in your hood. Can you explain one more time G and its new policy on GMBs?
Um, well, I would. But I don't really know. I mean, the policy is don't do what we do. That's the policy but we do it anyways. And so there's a lot of misconceptions out there now. Thanks, Toby. Yeah, there are I mean that's the thing you know, that's why we haven't really commented yet as to we don't have a definitive answer on that as to what what to do and what not to do at the moment. I can tell you one thing I've I've got my Multiple lead gen assets that I was in, I was chatting with Rob today in our slack app about this, that, you know, I've, I've been updating a lot of my stuff like crazy. Some of them are brand new listings. And I have not had a single problem with getting anything suspended. I mean, I've even done some stuff that would typically trigger re verification immediately and in the last few days, and it has not caused any issues for me whatsoever. Now, I'm not saying you guys can go buck wild right now, because there is a lot of suspensions happening, but I think there's certain things triggering them.
So for example, I mentioned this last week, too, by the way, and I don't have any problem mentioning this to you guys on Hump Day Hangouts. Because I want you guys to not make this mistake. One of the things and it's only mistake now It wasn't a mistake a month ago. And I don't know for sure that this is absolutely like an absolute rule. But I know that one of the things that I've noticed we lost about six assets in the last couple of weeks. And so I've got my team actually not doing anything.
In the like, on page work on GMB stuff, right now, I've got my team working on off page stuff. I myself, I'm still inside doing, I'm testing different things inside on, you know, like on page edits, and stuff within GMB locations, and I haven't had any suspended on me. But when my team was doing them, one of the things that we we think we identified as as a trigger was adding to the appointment URL like an ad ID page, for example, which is typically an Amazon we host those you know, we've talked us and said this publicly before but we host those on Amazon s3. If you don't know how to do it, get to buy the course the figure it out or find out on your own. But one of the things was that originally it would take an s3 bucket URL but it stopped doing that the appointment URL section would stop stop doing that after some time. So then we got smart, right and we added a redirect URL and then it would take it again but one of the things that I think is causing that is by putting something in that appointment URL other than an actual appointment app link like to calland Lee or something else, or to using the business, the Google My Business website URL to go in the appointment, you were out. Or if you had a page on a money site that had an appointment app embedded in it, that would also work.
But if you're if you're still staying strictly within the Google ecosystem, which is what we've been primarily doing, where we don't have an off page, you know, we don't have a self hosted site then. We've been using the GMB business side is the primary website and then using yet ID page in the appointment URL section. And I think that that's an issue right now. So I said this last week, guys, just don't link to that in there. I would recommend not putting anything in that appointment you are Unless Unless it's a valid appointment URL or app or, or if you got a money site, and you want to put the GMB business site URL on the appointment URL. I don't think that's going to be an issue either, but if you start doing that, I do what you should be by the way.
Creating that page, it's super powerful link to it with a contextual link from the GMB website. That way, you still get it in there, guys, you're still getting Google to go crawl it from the GMB asset. It just doesn't have to be in the employment URL. And we did that because we were able to, but if that's one of the trigger points, which I think it is, I don't have 100% certainty on that but we noticed that that's one of the things that when we had six we lost six assets in a week and what my builder Joe was the one that was the one that said that he thinks that that's what it was because he noticed that it happened on three of them right after he had added that URL. So I recommend just not doing it for now until we know for sure that makes sense.
So as far as what is the actual what are the policies while the policies are don't spam? Are you going to abide by that because I sure as hell not you know, so essentially that's, that's what it is. So we just got to keep playing around in there until we figure it out. Now, I know some of you guys don't have the resources is to be able to, you know, burn through a bunch of GMP. And I get that. And that's part of the reason why we're still testing and figuring out what it is. But like I said, I've done a lot of on page edits and stuff right now. And I mean, just today alone, I did a lot of stuff that would have typically required re verification or suspension, and it didn't cause any of that. So I'm just just letting you guys know, until we figure it out. I would recommend that you just tread lightly, don't do anything super spammy. You know, take things slow, as Marco always says, make a couple of edits, you know, or one big edit or something, and then get the hell out of there and leave it sit for a couple days. let it marinate, right that that it season, let that kind of settle in before you go back in and change a bunch of other stuff. What do what do SEOs do SEOs go in especially when you got a team and processes developed like we do that go in and like within you know, two, three hours they've completely optimized everything and added photos and posted and like you know, I've done everything and that's business owners don't do that because they don't know how to do that.
You know what I mean? So if you act like a business owner or if like Marco said, if you go in as like an agency through a manager account, make some edits. I always recommend removing the manager account afterwards. But that's something else, you know, there's different things that you can test with, with some of your own assets. assets, excuse me, but just think about, you know, what looks natural, a business owner wouldn't go in and fully optimize and, you know, in one fell swoop because they don't typically know how to do that kind of shit. A manager might, right. But I also believe we've talked about not having, you know, using a manager if you're targeting one vertical, don't use that same manager account for every account that you or GMB that you log into. Because that's a way that their footprint could be created. use multiple manager accounts. For example, guys, probably most of you have a shit ton of syndication networks, at least I hope you do, which means you've got a lot of different Google accounts. So you could use those different Gmail accounts that you have for various profiles to actually act as a manager where you log into one of your make some changes, and then log back out and remove the manager for the owner account, if that makes sense. And that's something that you could do to reduce potential footprint issues.
That was another good question.
Robert Nelson. He's a new mastermind member. I had a call with him yesterday. It was great. Glad to have you.
Robert says, Hey, guys. Great to be in here. When auto posting using the GMB briefcase Is there a way to automatically randomize the images used for posts so they are being scheduled monthly?
Yes, it's called it with the briefcase. Yes, that's got an image spinning. I think you have to upload them via CSV and I have not tested with that yet. It's because I just haven't taken the time to learn it. But I don't know where I can point you to. For the training. We have a slack group Robert, that was there were some beta testers for the briefcase, we can probably add you to that because you're in the mastermind, guys. You have to be in the mastermind for stuff like that. Sorry. But if you're if you're interested in that, Robert, ping me in the mastermind Facebook group and I'll see if I can get you added to this slack group for that. And there's a lot of training and stuff in there for that. And there's probably training files in the briefcase for that. I just haven't seen them there. So anybody know for sure.
Hernan: Oh, that's actually a good question. Bradley will need to double check. But yeah, that's something for sure that you might want to join the mastermind for that. And not only that, but also for the calls that you get, you get an onboarding call, and then you get a 90-day call follow up. So that is pretty cool, too.
Adam: Yep. Yeah, the only other thing I was going to say if there is any issues to and you want to do it on your own, you know, if he can let me know, because I do some of the stuff with spreadsheets before it was added in there where you know, you're randomizing some of the stuff on your own which might come in handy and some other places.
Bradley: Yeah, so maybe that would be a good thread for us to start in the Facebook group for the mastermind anyways, and we got a mastermind webinar tomorrow guys, so now might be something we can talk about there too. But yeah, Robert, I'll see if I can get you out of To the slack group I just picked St. Patty's the developer see if he minds if he doesn't mind I'll squeeze you in on there okay. let's say what's up clan Adam? That's cool when did you change your was that different?
Adam: Yeah must pull from Facebook I think I updated a couple days ago It looks like a boss
Hernan: oh yeah that's from Nashville yeah.
Bradley: Jim what's up. Bradley, in the past you mentioned Peter Drew' GMB Dominator, not by name as it didn't have a name yet. I just saw the beta testing pricing today and wondered if you have seen the results with these mapping techniques that software it's 100 or $500 one time $100 month shiny or legit.
You know, it's a legit tool. There's no question it's a good tool. I've been actually consulting a lot with Peter drew about that stuff. So yeah, it's cool. I mean, I haven't tested all of the software some of the new stuff that just comes in the last couple weeks I haven't had the time to but a lot of the let's just say there's going to be some collaboration between us anyways guys.
If you end up purchasing it, you'll see that I added some preliminary training on. It's kind of a teaser training for we're updating the video lead gen system specifically for outreach and prospecting, to monetize lead gen assets. And I'm working on that currently, right now, as a matter of fact, like in the last week and a half now, I've been working on that. And so I think we're going to launch that in April. And that's going to be a complete update to the already existing product. And it's going to include a whole bunch of resources and methods and processes and stuff like that for monetizing lead gen assets. Or for going and targeting on non-owner verified profiles to get your foot in the door. That way using video emails is the primary prospecting method. And so and you'll see that if you end up checking on a gym, it's I think it's a good product, you know, just like anything, you have to use them and use them consistently those kinds of tools to get results. So just keep that in mind. It's not like a one-shot you buy these things. You go run one campaign for something and you're done. You've ranked if you're you know you're successful in your you never have to work again it's not like that even with those tools that are simple tools which is why I like them you have to you know use them repeatedly and usually run multiple campaigns per project in order for you to get results. So just keep that in mind but yeah absolutely, I would recommend it guys no doubt.
Okay. New Battleplan executor here. It looks like a lot of what how we Schwartz used to do in the early days of I am great stuff. Okay, I'll take your word for it I don't know who our Schwartz's.
Adam: That's a name from like 2008-2009
Bradley: You guys, that was just a year or two. I started in 2010. So that must have been right before I got involved with internet marketing. So sorry. Go ahead.
Hernan: You were too young for that.
Bradley: Yeah. Well, I wasn't too young. I just hadn't started in digital marketing it that's all.
My question lies and having enough first doing more than necessary and getting slapped. I mean YouTube based affiliate marketers starting in a new market. For this, I have set up one email address, which I used to create an over a dozen other web properties and implemented the battle plan. I've also started my YouTube videos as part of the bonus. That's great. I'm glad to hear that. My question is, Is that enough? Or should I be creating more and more web properties like I am keyword based content? Or can this one network with the siloed videos on YouTube provide me enough horsepower and bring enough traffic to my videos?
Now for videos guys, for you, specifically Rishi if you're doing YouTube stuff go nuts. With networks you syndication networks, add as many networks to your channel as possible and not just tier one network. In other words, not just where the YouTube channel triggers syndication two networks, I would recommend also creating second to, you know, to tier networks. And if you want to go beyond that, you certainly can. You can go, you know, third tier networks, fourth tier networks, I don't recommend that only because it becomes a bitch to manage. I've always preferred to stop it two-tier networks, which means and again, if you've been through syndication, network training or syndication Academy training, or if you purchase a two-tiered network from MGYB be which we will set it up for you, you could always go back through and reverse engineered if, you know, if you're not a build a single tier network that's triggered directly from the YouTube channel and then you see a two-tiered network you'll you'll you'll know how to do it because you're just going to use the RSS feed from the blog properties on the on the first tier network. So like blogger, Tumblr WordPress to post to republish to the second tier network and it's very, very powerful and the different sizes with YouTube there's no footprint issues.
If You use the app, what's the way that we teach, okay, if you start importing the video descriptions and republishing them and all that kind of stuff, you can get web 2.0s terminated and that can look spammy so I don't recommend that. I recommend that you do exactly what the app what's the way that we designed them because I tested all that stuff guys and there's a reason why those outlets for video syndication networks were set up the way that I did because there are no footprint issues there. And the reason why is because all you're acting as is a publisher for Google at that point because all you're doing is syndicating Google embed code and then a link back to the channel and or a playlist that's it. So like again, I don't see how that could ever be an issue and it's never caused a problem. And so what I say is like usually when I was when I was still I have a lot of aged themed video syndication networks now that I use so I don't really build them anymore or even buy new ones for that matter.
Um, but when I was doing a lot of that and building a lot if I was going to test a new channel like a new niche, a new industry then what I would do immediately go with two or three, two-tier syndication networks attached to the channel right off the bat like right out of the gate, I'd have at least two or three two-tier syndication networks. So that's essentially four syndication rings per network to tier syndication network right so I would have anywhere between eight to 12 syndication rings being triggered from one YouTube channel right off the bat and so I would recommend that, yeah I mean go nuts with that as many as you feel like building or buying and you know to add to your arsenal do it because it's only going to get make it better and easier for you to get results from your videos that way. But I would recommend also Rishi to go back to the last couple Hump Day hangouts that from last week and I think the week before especially I know last week we talked about it but this is over the last several weeks let's put it that way. We've talked a lot about how one of the magic secret sauce things that you can do besides embeds and backlinks which is kind of traditional SEO for videos guys. Just push a little bit of traffic into them and watch the magic happen then it's like it's like it comes alive when you just push a little bit of traffic. And I'm not talking about just shit spam traffic that you can buy from Fiverr gigs although there is a little bit of a benefit to that. But there are ways that you can use YouTube ads for example, to push traffic into videos specifically that if you've got embed them cascading through and embed network your own syndication networks, whatever and you've applied some traditional link building and things like that you start pushing a little bit of traffic into that whole system and you'll see that like everything it'll start to rank really really well.
And again, we see if you didn't know that order bump which was one of the things you could have purchased in buying the battle plan about Google Ads pro or was it your local ads pro or something like that I don't remember what you guys call it yeah the killer local ads training Yeah, the killer local ads training, which was essentially the YouTube training I did specifically showing how to do what I'm just talking about that was an order bump and if you didn't get access to it well. We may be able to if you reach out to support. Adam Don't kill me if I'm wrong for saying that.
Bradley: But that's something I would recommend that you do because it's going to really really help but yeah don't worry about footprint issues with as long as you're using the app what's the way that we teach you're going to be good to go stack as many networks as you want, okay? Does anybody want to comment on that?
Hernan: Oh I like that I am still and beds were really well for YouTube video so if you combine the power at some point he wasn't even funny like it was really broken the fact that you could go live on a bed and a bunch of places in the new rank first instantly not for injury attorney but for something similar but that still works really well so if you pay that live streaming, it still is. It's very well still up that lethal combo so yep, yeah.
Bradley: So focus on building up your primary network that's branded for your YouTube channel. Typically, you want to brand that you're you know you're that. That's like your branded network for a channel, right? That's the one that you really want to build up as far as, like, additional link building to the network properties is perfect for that. So when, by the way, we have that we have that available in the back end, I don't think we have the public page up yet. But the link building service in our store guys is going to be available very very soon, I promise.
So that's what I would recommend is that you continue boosting that your branded network for your channel but then like I said, as far as you can build persona based channels and just or similarly themed channels, right that is, excuse me networks, that similarly themed networks that you can stack as both tier one networks as well as trigger tier two networks because what I found through testing guys was that if you have like let's just say that you got 10 syndication rings and you had them all triggered as a tier one so they were triggered directly from the YouTube upload or live stream, then a lot of times you'll get really quick rankings from that like you'll get the videos will jump, you know, to page one or page two right off the bat. But then they'll start, they'll start to slip down in the rankings rather soon. I compared to, if you were to take those same 10 rings, and let's say you did three, you know, two or three, two-tier networks out of those instead, then they might not rank as quickly. But when it does rank, it tends to stick longer. And at least that was, you know, I haven't done a hard test on that now, and probably two years, but that's was I did extensive testing on that several years ago. And I found that when you use the two-tier networks, they tend to stick longer if they even if they don't rank as quickly they tend to stick once they rank longer if that makes sense.
As a good question to we're going to keep moving.
Grant says that we could go on Hump Day hang out, you were suggesting to hold off on doing on page work on GM B's until the current wave of suspension suicides? One a week later, Is that so your recommendation? Well, that's up to you. As I just mentioned, Grant
Hey, so I already answered and I see that you saw that or heard that. So that's good. I would recommend, you know, that's up to you go in, and I would do a tentatively. So, if you've got raised, which I know you, probably you do grant because you were in the pope who live group with us. And so that was one of the objectives of being in that group was everybody was to build their own Build Team. So if you've got a team doing it, I would recommend maybe you go in and do some of the off page things that you want to do so that you can see firsthand what you're doing. And if you get a suspension, then you can start to deduce you know, what may have triggered that whereas if your team does it, they might not you know, I'm not saying don't trust your team, because my team actually was the one that notified me about like the ad ID the appointment URL thing so and I trust that that's that was probably it. And that's something that I've avoided doing for the last few days as I've been in making on page updates, even brand new like I've just got a brand new one delivered today and I was in there. I literally went in.
And I did some stuff that would have absolutely triggered re-verification a couple of months ago. And it was perfectly fine. In fact, I did it twice just to see because I didn't believe the first time that it was it took it the way that it did. So I did it a second time within two hours. And it took it still valid still there. And in fact that said edits pending and about 90 seconds went by refresh the page and it was fine. And just like it had taken the edits that I had made, which typically would have re-triggered or trigger verification. So, Grant, I would recommend that you go on and do that yourself so that you can kind of, you know, very like dip your toes in the water before jumping in, you know, I mean?
Wills up, he says, I have a client that dominates for a suburb and GMB, how can we target locations that are 10 K or less that are not that they are not showing up, for example, they don't show up for the next to Jason. suburb three k away. I don't what is, I'm not sure what three kilometers, Excuse me.
Marco: Absolutely I mean it's not that difficult to extend or expand this the century. I have some people say move the centroid well that'll that'll get you suspended more often than not so if you don't want to get suspended if you want to be like careful and take care of your asset that you have to look to go from where you are to where you're not and that's as far as I'm gonna go with that yeah.
Bradley: Frankie what's up Frankie he's hard at work on ads I can see says hey guys question for you is creating specific scab which stands for single keyword ad group for each and every keyword and a beta and alpha campaign with keywords specific optimized landing pages and metadata for each keyword etc. worth it or is it okay to have them in one ad group? Thanks.
Okay. That's a great question, Frankie. Um, first of all, on your beta campaigns, I don't do single keyword ad groups, right? That's only an alpha campaign. So beta campaigns are typically you still want to create ad groups with your beta keywords which are typically just going to be a very small handful of keywords guy, Frankie, because it's the modified broad match, right? So because it's a modified broad match, you don't need many keywords and a beta ad group, because you really only need your short tail.
The most important thing with the beta ad group is your negative keyword list, right? That's where you want to spend your time building up is the negative keyword, negative keyword list. But the actual keywords that you add for targeting purposes that which are modified broad match, it's usually just a very, very small handful of keywords per ad group, right? And you want to make sure that they're closely related in each ad group. But usually, I don't have more than three or five keywords max in a beta Group, a beta ad group now you're single keyword ad groups that you can have if they're if they're a similar type of keywords, very similar.
First of all, Google will even, by the way, guys, the Google Ads platform has gotten incredibly I mean, so much better. In fact, it used to be like I said. I've been talking about the Display Network getting so much better. But the search ads have gotten so much better to, if you go look at the recommendations, a lot of those recommendations, which again, two years ago, I would have said, Don't follow the recommendations, they'll spend your money back more. But if you start applying some of the recommendations that Google gives you, you'll see your performance, your ad performance going up your cost per click, going down conversions going up, that kind of stuff.
And so it's the AI the machine learning artificial intelligence and all the automated bidding strategies and all this stuff that they that's available now. And the ads platform is really really good. So I what I do is I recommend always starting off with all your campaigns managing them manually, to begin with, until you get a set, you know, some good data in which might take you two weeks, it might take you six weeks. That's up to you and what your ad spend is really, but once you got enough data in there, start taking a look at the recommendations that Google provides and start applying them make notes of what you do. Keep a Google doc and make notes date, take dates and notes of when you've applied. Changes or recommended you know recommended changes that Google provides and monitor your you know, take a screenshot of what your results were when you applied that change or recommendation and then go back two weeks later or a month later or whatever and then take a screenshot of your results since that change was applied and see if your ad performance is better because if it then leaves that recommendation in place if not then remove it take it back to your managing the campaign manually so anyways that's what I was trying to get at with single keyword ad groups it used to be where there would be you know for example singular version of a keyword or plural version right so like let's use remodeling contractor plus city right so whatever that let's just use Cole pepper that's where I'm at so remodeling contractor called pepper or remodeling contractor in called pepper or Remodeling Contractors in called pepper VA. Those are all very similar keywords and so in the past a single the alpha group in the alpha the alpha group, I would have every one of those variations in their own separate as their own separate keyword. They would all still maybe target one landing page but that would i would have inserted each one of those is exact match keywords in that particular alpha alpha campaign or alpha ad group.
But now if you do that one of the recommendations is and I think it's just for ease of management but Google recognize those those as being like singular and plural version is the same keyword so even though it's in you put it an exact match brackets you don't have to put all those different variations because Google will still serve your ad even if it's not exactly as it like if you just use one keyword one exact match keyword type in the ad group Google will still display your ad for the plural version or if they add the VA modifier, and in this case, like Cole pepper and Cole pepper VA, Google will still display that and that's a change that just occurred kinda recently and again, that's because machine learning has gotten so much better.
That makes sense. So my point is, yes, Frankie to make management a little bit easier. Beta groups should only be a handful of very closely theme keywords where you want to spend your time there is developing your negative keyword list as far as your alpha campaigns. Yeah, as long as they're very closely related. But again, you really don't even need to create a bunch of keywords in the alpha list because Google will still display your ad now for what it knows to be. What do they call them? Shit, close variants. That's what it's called close variants. Okay. It was a good question though.
Okay, cool. We're almost out of time, guys. Marcus says via spam links which are not indexed by Google. Do I need to worry about them know?
You mean if you have spam links pointing to your site?
Uh, yeah. No, I mean, I'm not sure what the question is. Mark is if you're asking if you have spam links pointing to your site that aren't being indexed by Google, do you need to worry about them, kind of if it's to a money site only because just because they're not indexed doesn't mean Google doesn't know about that.
It's most likely that Google knows about them. One of the ways you can tell is go to search console, look at the links to your site. And you can download a report. And you'll see that there are probably a lot of links that are linking to your site that are not indexed in Google. Google knows they're there, or else they wouldn't be in the report. So that's something that, you know, Marco doesn't ever disavow and stuff. And I haven't had to do that shit. And a couple of like, several years, but I used to disavow spam links, and it would work I've recovered sites from penguin penalties from that it's a pain in the ass. I don't like doing that kind of shit anymore. But anyways, if you have spam links that you're using to push something that isn't indexed in Google, don't worry about it. You can try to get them indexed. You know, we have a service that eventually will be up hopefully the next week or so. And our link builder, he does a lot of spam links to, you know, in the correct way. And one of the things he does is always submit them to indexers. But just because they go through the index or doesn't mean they're going to be index. All you have to worry about is Google become aware of them. And typically Google will become aware of this. Sooner or later okay? Good question as well.
Paul says: if you're a G Suite customer Google Plus for your G Suite account should remain active contact your G Suite administrator for more details? Okay, cool I could care less about Google Plus anymore. Find out why they are not indexed a lot of those a lot of those are infected disavow those yeah see that's I agree with Clint in that respect.
You know, I like to I've done it in the past I don't really mess with that kind of stuff much anymore like off page cleanup and stuff I don't really have to but yeah in the past that's what I would do. So I agree with the plan.
I hadn't I hadn't really shouldn't results from prospect rockin I'm not trying to talk shit about like David Sprague's he's got a lot of tools that I actually do use like rap videos are great for meetings and that kind of stuff.
But I had something to do with running things through prospect rocket. I don't know if that's still the case but I had terrible I mean like I couldn't get my inbox at 30% and I haven't even used it
Adam: Bradley so maybe you can clarify but is that what it was scraping or what is sending?
Yeah. But I still would recommend and I and again, guys, I've tested this over and over again, if you take that same export file, even if you used never bounce as part of the lead Kahuna scraping process, if you export that CSV and then go to never bounce and upload it and then let it process and then you download you can download all and it will have a column and show you what the status code is for each one of them. You'll see you'll still end up with many of them that are either invalid or will be what they call catch all on verified and that kind of stuff. So I would recommend either just running using just bright verify in league Kahuna itself and then manually editing or uploading them to never bounce once you've generated the list. Okay? but yes, that's what I'm saying. It scrapes crappy emails you have to verify and never bounce.
So yeah, Dan Absolutely. That's your issue right there. That's your issue. You're sending emails to shit. You're sending out emails to shit email addresses, right? A lot of that stuff's going to bounce. And it's going to be that's going to lower your domain reputation. In fact, I would probably recommend if you've already hit 30% bounce rates, abandon those domains. And remember, you can add additional domain aliases to the same gG Suite account. So I would abandon those domains and go by similar domains and add them as G sweet emails as domain aliases, and then start emailing again. But make sure you're doing the never bounds. Okay?
Oh, cool. We're almost done. And I thought we're going to go way over me. See what's the last comment was here? Yeah. Okay. All right.
Calvin says if I'm just starting out, does the opportunity like greater and masculine bees or client-side GMB or both? Really? Both? Absolutely. That's good. Both in both. That's cool. Both Yeah, absolutely. Both. The thing is guys then there maybe you know, it may, it's getting harder and harder to verify.
And Google is going to continue making it harder. And I've been predicting that since, you know, we really started pushing building additional GMB assets. Because I know it guys, it's all that's the case of SEO, anything. Anytime something works really, really good people catch on, and they do more and more of it, and then they get shut down. And then we figure out another, it's a cat and mouse game that we play. But I know my prediction has been that it's going to be more and more difficult to verify. And so you know it while it's still available, do that, but at some point is going to become damn near impossible without providing corporate Docs or screen, you know, like, you know, things that can absolutely verify that there's a legit business at that physical location. And that's going to make it harder and harder. And so that's why it's good to do it while you can. Because if the more that you have to practice with for example, the better you will get so that when that time comes, you'll be able to get results from just working on individual GMB assets that are you know, bonafide is part genuine business type stuff so I would do both. Okay.
Dan would the Peter drew software be a waste of money for service-based companies that wouldn't have driving directions to their business address? well I don't know if I'm allowed to say this… there's there's an update coming down. I was going to ask this but forgot to do so for what's the replacement for all the map stuff? There's an update coming, okay? Just that's all I can say – there's an update coming.
Quintin says hello I'm a full time musician I'm looking to spam My name quit and revenue- we talked about this last week when.. yeah?
Adam: this is a different question though I like the way that he's using discuss to spam.
Bradley: Keep doing it. All right, all right let me let me start reading it again then because the opening part of it sounded exactly like the previous question that we asked. Hello, I'm a full-time musician. I'm looking to spam My name, quitting revenue so much that people think I'm the mayor of Charleston South Carolina when you Google Charleston. Do you still recommend press releases?
Absolutely. Absolutely. I love press releases still use the shit out of them all the time in fact I use them heavily so I would absolutely recommend that. One of my videos content press for my name blasting and Charleston every other hour or something about me as posted 24 hours a day any recommendations um. Yeah I mean one thing is if you're if you're brand is Quintin rabbit, or like your name is your brand set up a GM before that, I don't know why that wouldn't be possible.
You know what I mean? Like I don't think that's it because I know that realtors do it right. Doctors do that sometimes, you know, they were they have their brand, their, their name is like their brand and like that's their business. So they, you know, I can't imagine you couldn't do it as a musician. So, set up a GMB use that to put publish GMB posts consistently and regularly, just like you probably do on Facebook or, you know, whatever other your social networks are, you know, I don't do music marketing, but SoundCloud, probably in a lot of other places. So I would recommend that you, you know, use Google to because remember, that's you want to, we're trying to feed Google what it wants. So, use a GMP set yourself up as a branded entity, even if it's a personal brand use that press releases is great for that that's gonna help to build authority. Something else you might want to do is, you know, try to reach out by the way, in your case, I would say try to reach out to some of the local news and media stations and stuff like that and try to develop like, I mean, don't spam them. That's not what I'm saying. But I'm saying try to develop a relationship with some of the local media type people or newspapers and or local magazines like event magazines, and things like that, or event blogs, that kind of stuff. And see if, you know, you can get posted on local event boards and things where you can, you know, kind of like not like I said, don't spam them. But when you have bigger events, and, you know, place concert events or things that you're going to be at performing at that you can contact them with a well written press release. And they'll publish for you right, and get picked up on the local media websites and perhaps even get some TV airtime, you know, get some featured on local news and stuff like that. That's what I would recommend doing. In a case like yours, I would absolutely do that because you're trying to build your own brand. And there's no better way to do that than to get local press from it like and not just press releases that you spam out there. That's a good starting point, but like to get actual local journalists or broadcast journalists to do to run stories on you, right, and that's perfectly legit. And that's perfect. You're perfectly capable of doing that if you try to develop a relationship with them.
Go ahead and spam away until then, though.
Alright, guys, I gotta wrap it up. Quinces, I predict verification will be paid to play. Yeah, you do that. And like I said, I'm, you know, showing corporate docs like utility bills with the company name on it with the physical address showing and that kind of stuff that's something I've had to do already not for the lead gen stuff but for for actual businesses that i've you know manage that have moved locations and they didn't have access to their original GMB that was verified so we had to produce corporate docs and things like that in order for Google. But I mean, it was easy to do once once we get Google what we wanted within 24 hours it was moved and ranking you know what I mean? So I think that's what's how it's going to go. Or like Clint says there may be a paid pay to play version of it.
You guys aren't anything on a radio. A new version of SEO ultimate plus. Yeah, it's been it's been in beta for a couple months now Clint.
Adam: I talked to Jeffrey every Wednesday after Hump Day Hangouts and asked him Clint so I'll make it a point to go and ask him and as soon as as I know something it'll go first into our semantic mastery mastermind.
Hernan: That that's who receives all of our all of the benefits as soon as he tells me Yeah, it's a goal we got it you guys will be the first to know in our semantic mastery mastermind Yeah, because people ask about that all the time So…
Bradley: Alright, guys gotta run. Thanks, everybody will see you guys next week. mastermind webinar tomorrow for those of you in the mastermind. We'll see you then. Bye everyone. See ya.
In Hump Day Hangouts episode 210, one participant asked about the difference between the press release service in Serp Space and MGYB.
The exact question was:
What is the difference between Press release service from
Serp Space and MGYB? Are they overlapping and/or equivalent?
In episode 210 of our weekly Hump Day Hangouts, one participant asked if there are ways to use press releases aside from launching a new site.
The exact question was:
I've looked at using Press Releases based off of the Battleplan and saw that you have them at https://mgyb.co/store/ – besides using them for launching a new site, would there be other places that I could use them? (I do some consulting on the side for local businesses and build sites, lead gen, etc)
Click on the video above to watch Episode 217 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: We are live! Welcome everybody the Hump Day Hangouts Episode 217, also known as the first Hump Day Hangouts of 2019. I gotta get used to saying that. I always screw it up for the first two or three weeks. Anyways, thanks for joining us. We got almost full crew here today, so I'm gonna go down the line here and say hello, do some quick introductions, and then we will get into it. Chris, you're first on my list today here. How are you doing?
Chris: Doing good. Woo-hoo to the New Year!
Adam: Are you back home or are you still up in the mountains, or where you at?
Chris: Back home at the moment. I gotta crank up and start the year productive like most people. How about you?
Adam: Yeah. I had these grand plans, you know. I took last week completely off, went almost off the grid, not completely but tried to stay away from the computer and all that jazz. Then, Sunday, I got sick. I had awesome week planned, all the stuff to do, I was gonna get right back into it, I was excited, and then it's just been like, motivation has been down here. So, it's turning into an inconvenient two-week vacation, so we'll see how it goes.
Anyways, Marco how about you? How are you doing?
Marco: I'm talking to a muted mic. What's up, man? Doing good. Starting off the new year really good, ton of projects. As you know, we got a whole bunch of awesome things coming to MGYB and coming to first and foremost our Mastermind members, and then it goes to everyone else, our followers and all other members then get access before it goes public. Membership has its privileges, as we always say.
Another thing that I'm really looking forward to is on the 14th. Guys, mark it on your calendar, Monday, January 14th, 3 p.m. Eastern, I'm doing an Entity webinar. There's a caveat: the only way that you can have access to that webinar is by donating to my charity. I'm calling it “The Endgame.” What this is all about, what other people just refuse to tell you because they want to give you information piecemeal and they want to lead you down the road but they don't want you to have all of the information. What I'm doing is, I'm giving everyone all of the information. I'm giving everybody the why these all take place. That's The Endgame. What we're after so that Google can give you all the love possible.
That's on, again, Monday, January 14th at 3:00 p.m. Eastern. It's The Endgame. The Entity Webinar. Donate. It's for a good cause.
Adam: Awesome. Awesome. Yeah. We'll have some more information about how you can do that shortly. Starting next week, we'll give out information to everybody so you can get on that. You definitely do not want to miss out on that.
Real quick, Bradley, how are you doing?
Bradley: I'm great, man. You said that you screw up for a couple weeks 2019.
Bradley: I always screw up when I'm writing a check. You know what I mean?
Bradley: That's where I always screw up and then I have to either scribble it out and initial it or void the check and write a new one. It always pisses me off. I'd do that for the first whole month really. But other than that, yeah, I'm really excited too. We're gonna hit 2019 running. We've got major big goals that were working on currently, GMB asset building and all that kind of stuff, and we're looking to really provide more and more Done-For-You services in MGYB. A lot of those are in development now, training virtual assistants in order to be able to fulfill those services for you, guys.
We just got a lot of stuff coming up. It's gonna be a really good year. As Marco said, the Mastermind members, we've kind of restructured that as well. We have clear direction this time. Finally, after all these years, I think we've got a really clear direction for new members, whether you're starting out or already got a business and you're just trying to scale it and grow it. It's just really a lot of good things that we are implementing this year. So, looking forward to it. This is the start of a big sprint for the next 12 months.
Adam: Definitely, We'll do our own break it down, do it 90 days, and then down to the week, and then day-by-day. Right? Good deal. I want to say thank you to everybody who took us up on some great offers over the holidays, whether it's MGYB sales and then those of you who decided to join the Mastermind, that's awesome. We're really glad to have you guys in there and getting through that. Really awesome that we had everyone do that. That's a great investment for 2019.
With that said, if you're new to Semantic Mastery and you don't know what the hell I'm talking about, I want to first say thanks for watching, whether you're watching us live or you're catching the replay, come check these out, whether you're in our Mastermind or you're not, you're in different groups or not, just come ask these questions, be part of the community, get your questions answered every week. You can always go to semanticmastery.com/hdquestions, like I said, if you're watching the replay, even though you post them on the page, you can come back and check out the replay, if you're traveling or whatever the deal is you can't watch us live.
If you're also wondering where to start with us, Battle Plan is the place to start. Just go to battleplan.semanticmastery.com. That'll fill you in on the rest of the details. It's repeatable processes to get you results. All right. That's the bottom line.
If you're already in digital marketing, you're in the local game, you want to really take things up, you want to be part of like-minded community, then the Mastermind is the place to be. You can find out more about that at mastermind.semanticmastery.com. Alrighty.
Let me check my notes here. I've got a little bit of a head cold that's messing with me and slowing me down here. I did wanna mention something coming up next week. For those of you who remember in … Bradley, was that October or November when the Side Hustle Toolbox came out, the Stack?
Adam: Yes. It was in the fall time frame.
Adam: Those guys have put together another one and they asked me to contribute, so I was happy to do that. Carey put together one info stack and it's more around productivity mindset, self-development kind of area, the idea of being start 2019 off to a good start. I've gotten a sneak peek at some of the stuff that's in there. It looks like some really good stuff. I'm happy with the one I made, the short course I put together for it, basically about freeing a lot of your time and how you can literally create about 115 hours out of 30 minutes over the next year. So, stuff like that.
If you're looking to really make some improvements, whether it's your business, your life, relationships, whatever it is in 2019, this is gonna be something cool that we're gonna share with everybody. Just like the last one, there's several thousands of dollars worth of products that they're putting together and then you get access to it all for just a ridiculously low price. I don't know exactly what that's gonna be it, but I believe the one we took part in was like 47 bucks.
Bradley: Yeah. It was there was over $4,000 worth of training, products and courses and stuff, and Side Hustle Toolbox is what it was called. I think with the coupon that they had during the launch week and all that, you get it for basically at 50 bucks, so it's ridiculous.
Adam: Yeah, just a big value bomb. We'll be sharing that information with everybody. It's something I talk about too, with all of these, it's like take the best, leave the rest. Any one of these things is worth $47. So, if you look through it and you think that one of them is worth it, grab it. Don't get lost in it. Pick the top ones, the ones you think are gonna help you go through it, put it to use. Don't worry about drowning in too much. Just grab it, pick the ones that are gonna work for you, put it to use it, and move forward.
Marco: Subscribe to our YouTube channel, please.
Bradley: There you go.
Marco: It's free.
Bradley: Yeah. We recently just passed 6,000 subscribers and those are organic subscribers. We appreciate you guys subscribing in the channel. Yes, definitely subscribe if you haven't already where you get notified, we chop these up Hump Day Hangouts up into individual Q&A videos and post them out too. It's funny, we looked in the dashboard-, excuse me, I was looking … I think I'm gonna pull it up right now. Stand by for a minute because I think this is crazy. I was in the Analytics the other day for our channel. Yeah, we've got 2,590 videos in our channel. That's crazy.
By the way, in case you guys didn't know, you can go to our channel youtube.com/semanticmastery and then use the channel search feature and type in your question. A lot of times you'll find an answer because we previously answered it on Hump Day Hangouts. Since we put timestamps in the video descriptions of the Hump Day Hangouts and then we also chop up the individual Q&As, a lot of the times you'll just go to you find, the channel search function will lead you directly to an answer. In case you weren't aware of that, you may wanna check that out too.
All right. If that's cool, guys, I'm gonna go ahead and jump into questions. Is everyone good?
Adam: Let's do it.
Bradley: All right. Okay, cool. Dustin or Da B is up. He says, “Jo Bros.” He must have meant “yo,” I don't know. Anyways, he says, “Happy New Year. I would like to know if you are also able to verify GMB listings in Germany with the MGYB service.” I can't answer that. Marco, can you?
Marco: As far as I know we can verify just about anywhere in the world. The European Union is a little problematic. Your best bet is to write to [email protected] and they will give you the right answers.
Bradley: There you go. Sam's up. What's up, Sam? He says, “Happy New Year. I'm going to make a small affiliate site dedicated to reviewing one product. It's for launch-jacking but I want it to rank long-term too. Can you advise on off-page strategy for this type of site? IFTTT Network + RYS Stack? Thanks.”
Well, I don't really do much affiliate stuff anymore and when I did, I mean, I … It's kind of hard, in my opinion. Again, I'm not gonna be the best one to give you advice on affiliate stuff because I just don't do much of it. But I can tell you affiliate site for just one product, I don't think is the best idea, Sam. Only because you gain more traction over time with a site that you're gonna continually post to and update.
Unless you're gonna be continually updating this one small affiliate site, as you mentioned, about one product, if you're gonna continue to add content to it, then it would make sense to have like a syndication network because you'd be constantly adding, publishing content, reviewing products, or whatever. That's why I said … Let me back up for a minute.
Typically, some of the best affiliates that I've met, like for example, Jeff Lenny, Jeff Lenny is a really good affiliate marketer, okay, I'm not sure if you're familiar with Jeff Lenny, but he's somebody that you could model. He's got basically an authority type review site that he's built for reviewing products and such. That's typically how I've seen most people get long-term traction with affiliate sites, especially if you're just reviewing products, is to create some sort of product review site that you're gonna continually update. That's gonna keep it fresh. That's gonna help you to develop authority over time.
The problem with a single product-type site is that it's hard to build authority with that and it's also hard to continue content marketing about that one particular product, so they don't ever really gain a lot of authority. Now, depending on how competitive it is, you may be able to just throw up a one page site or whatever and rank it and do very, very well, especially with launch-jacking because it's a new product. It typically means there's not a lot of competition because the product name is a new name, or there's not a lot of competition for it yet.
But that's why I'm saying, again when I was doing launch-jacking stuff, we were able to get some really good traction with just YouTube videos and Press Releases. Press Releases were one of the big parts of it. But we did a lot of YouTube spam and Press Releases and RYS Stacks. Yeah, drive stacks work great for launch-jacking because again they're new terms usually, new search queries that you can optimize for.
Again, I'm not gonna be the best person to give you advice on affiliate stuff because I just don't do it. Marco, or anybody, you guys wanna comment on that at all?
Marco: I totally agree with you. Its brand plus keyword association when it comes to a launch-jacking right, and then he wants it long-term, well, it's gonna keep it long-term if Google gives it that association long-term, if it starts to associate the brand with whatever keyword it is that he's pursuing. In this case, it's whatever product or whatever small affiliate that he's trying to do, that's what he's going to have to do.
Now, yeah, of course, RYS is going to work, but you're going to have to keep adding power to that drive stack. You can't just do a simple drive stack and expect that, although it has happened, Virginia SEO.
Marco: You can't expect to stay at the top when you have all of these people trying to rank for that and doing things every day to try to take you on. It means that you have to continue adding information and images and video and whatever it takes to stay on top. So, yes, drive stacks, press releases, we've had great success, link building, everything in conjunction.
Bradley: Yeah. Also, one thing you might wanna consider, I had a lot of success with driving traffic, especially for launch-jack using Google Ads, formerly Adwords, because it's a new product. There's a ton of SEOs that … Again, when I did some launch-jacking training for, what we used to have was, we used to have something called the Master Class and I did several launch-jacking projects sites-, campaigns, excuse me, during that training.
We did really well each time we did launch jacking, but one of the things I started to do was set up you-, excuse me, well, YouTube Ads as well, but Google Ads from search and that tends to work really well too because, again I was trying to launch jack affiliate-, excuse me, internet marketing products. So, other training, internet marketing training products, or WordPress plugins, or whatever, just other IM-type products.
You'd end up competing with a bunch of other people trying to launch-jack too and it's a time-consuming process to set up launch-jacking. I even had developed some processes for some VAs and we were targeting various IM products when they would launch. We would publish a press release and all that kind of stuff and it would work fairly well.
But like I said, it was so much easier just to set up a good, what you call the bridge page, don't ever say that to Google Ads though, but it's really a bridge page where you basically set up a landing page that you could do a review of whatever product it is you're trying to promote. Make sure it's a well-done landing page though, that is content-rich, in other words, it could have a video but also have good text on it to where it's not a blatant just affiliate-type page if you're adding value.
Google Ads, they'll suspend an ad if they think that it's a low-quality page or a thin content page that is only used to promote an affiliate link. But I've had many landing pages that were, again they're bridge pages, don't ever say that to Google, but they're bridge pages where all I was doing was promoting an affiliate offer, but I fleshed it out well. Because of that, it would stick and Google Ads would accept it and then I could drive traffic using Google Ads for really inexpensive because it's a new product name, it's a new keyword so there's not a lot of people competing.
Again, for launch-jacking, you'll get a ton of SEO, a lot of IMer's that will try to launch-jack doing various spam and SEO stuff. But very few target using Google Ads, at least in my experience a couple years ago. It's been a couple years since I've done any of this. I found it to be a lot easier and more efficient to skip all the SEO stuff and just set up Google Ads for launch-jacking.
That tended to work really, really well because it I could cut, what used to take me if I was going to develop out the launch-jacking campaign and do all the work myself, which I used to do, it would take me sometimes two days to really develop all the stuff out. I'm talking about the video spam, ordering press releases, setting up a WordPress site, or at least a page or a landing page or whatever. All that kind of stuff was a real pain in the ass to set up.
Then once I trained Vas, even then it was still a lot of work, even if I had a VA that would set up an entire campaign, a launch-jack campaign in a day, I'd still be paying that VA for a day's worth of work. Whereas I could just go into AdWords, or Google Ads now, I could go into Google Ads and set up a campaign in a matter of 20 minutes after I built the landing page and then the traffic could start within hours. Once the ad gets approved, traffic can then start immediately. Then it was just like, as soon as the launch was over or the shopping cart closed or whatever, then I could just turn the ad off and I'm done. You know what I mean? I made my money and I'm good to go.
So, that I found to be more efficient, Sam. What I'm saying is you could do a combination of both. If you're trying to have something that's gonna rank long-term, then I would recommend, like what Marco said, that you're gonna have to have something that you're gonna update with content regularly. That's why I recommend having a syndication network if you're gonna do like a review site where you're gonna review more than one product. But you can jump-start your traffic with Google Ads, at least initially, and get placed right at the top of the page. You might wanna check into that as well. Okay.
Also, make sure you're using remarketing, Sam. Even if you decide not to do Google Ads for this affiliate campaign, I would still make sure that you have Google Tag Manager added to your landing page or your site, depending on how you're gonna build it out and make sure that you create a remarketing list because, depending on, if it's an offer that's gonna be an evergreen product or whatever that's available for purchase beyond just the launch window, then you can build a remarketing list even if somebody doesn't opt-in.
If you put an opt-in on the bridge page to try to collect email addresses that you can market to them via email at a later date, that's great, you should still try to do that. But even if you don't get somebody to opt-in, if they land on your page, now you've cookie them and they're on a remarketing list, so you can still market to them. If you know what particular product or service it is that … They landed on that page, there's an interest in that product or service, then you could potentially even serve ads to them via remarketing for other similar type products.
My point is, you absolutely, beyond a shadow of a doubt, you should try to collect emails via opt-in if possible. But at the very least, if you're driving traffic, you should be building a remarketing list because that way you can continue to market to that visitor that would have otherwise been a lost visitor if they didn't purchase or opt-in. Does that make sense?
Anyways, definitely, that's a good idea. I'm using remarketing for everything, guys. I love it. It's great. I mean, even for local stuff that I'm doing, remarketing is so powerful, guys, and it's so inexpensive compared to cold PPC.
Steve. Steve says, “Happy New Year and thanks to all Semantic team for these Hump Day Hangouts. Looking forward to another great year.” Thanks, Steve, we appreciate that. “As Google phases out the goo.gl shortener, closing March 30th, their replacement is Firebase Dynamic Links, which, in addition to a link destination, can also have a builtin title, description and image for social media. What are your thoughts on these? Will you use these in place of goo.gl? Are there any SEO advantages from keywords in the title, description or image exif data? Thanks.”
Marco looked into that several months ago or a year ago now when they first announced that Google URL shortener was going to be shutting down eventually. One of the problems with the Firebase links is they are all 302s. Is that correct, Marco?
Marco: Not necessarily.
Bradley: Okay. Can you expand on that a bit?
Marco: Yeah. You can make them 301.
Bradley: Oh, you can?
Marco: You can.
Bradley: Okay. You're short answers today, aren't you?
Marco: Yeah. Go read all of the shit that I read through to find that. I'm not giving it away.
Marco: Just to add a little bit to that, we're going to have our own shortener in MGYB. It should be ready by Friday. If not, sometime next week. Then, we'll do tests and make it public before Google phases out their shortener and then we'll just power up our own. That's what you should do. I mean, we're not going through Firebase, but Firebase allows you to do that, to set up your own link shortener.
Bradley: There you go. There's some benefits to doing that too because you can power up your domain that way too.
Scott Walker. What's up, Scott? He says, “I have a client whose business has three locations, should I use Schema markup with all locations on all pages then use just the specific Schema for one location on the individual location/city pages?” No, Scott. If you have a business with three locations, there's really one type of markup that you should use, it's what's called “organization markup.” Another substitute that will also work is called “corporation markup.” Either corporation markup or organization markup would be listed on either the site header of the main domain.
Most multi-location businesses are going to have a root domain, right, guys? They're either gonna have location pages for each individual location, which are inner pages of the root domain, or maybe perhaps subdomains with a WordPress installer, an HTML page for each location on subdomains, it's usually gonna be one or the other.
With the organizational/corporation markup, you can put that in the site header, if you're using JSON-LD markup, you can put it in the site header and that can be across, like a global site header. In other words, it goes across all pages, which in organization markup you're talking about the corporation itself, the entity, the main corporate entity, then you can list the individual locations.
But on the individual location pages, whether they're inner pages or on subdomains, however you have that worked out, those should only have local business markup for that particular location. Organization markup can go either globally across the site in the header, except for on individual location pages, or you can just put organization markup on a locations page which lists all of the locations, but then there would be a link that clicks through to the individual location landing page. Or you could have it on a Contact page or an About Us page. That's per Google's recommendations, by the way, guys. So, I would definitely look into that.
Also, there was something else, let me pull this up. I just had this up earlier today. Organization schema, Google, there we go. There's an SEMrush article right here. This is a really good one. This is where I learned, this is actually where I stumbled across the @id page stuff that I basically developed from this article. Way back in February of last year is when I had talked about the local iFrame loop in Syndication Academy. I got that idea, that idea was sparked from this article right here on SEMrush. Okay.
Essentially, if you scroll down here, you'll see there's organization. This is corporation markup here. But then there's the organization markup, which you can select which type, okay, that's how you get a bit more specific. And local business schema, okay, that's where you would go all the way down to the individual location. If you scroll down here, it talks about @id page and all that kind of stuff. This is a really good article. I'm gonna drop this on the page. I would recommend that you spend some time kind of going through here and reading this. Okay.
By the way, Scott, if you're in the Mastermind, which I think you are, Muhammad actually just had posted a very similar question in the Facebook group. I answered it and I gave some live examples there of how I have it on some of my sites. Go check that Facebook group for the Mastermind and you should find that thread and read through it. You'll see some examples of some of my own properties where I have organization markup with individual locations and all that kind of stuff. All right. Keep moving.
Michael. What's up, Michael? He says, “Happy New Year, Dudes! Short GMB question. If building multiple GMB sites in the same geographical area, and I want to build a brand, is it best to use the city plus brand name in the name so that Google doesn't see it as a spam site? I was going to use the same for each location, but MGYB customer service suggested I not do it that way. How do you do it? Thanks.”
Okay. I'm not sure why that advice was given to you because, if I've got several assets that are in the same city, with the same city name but they may be different zip codes, I'd still use the same name for all locations because the other data points within the NAP are gonna be unique. If you're trying to build a brand, a pseudo brand anyways, then I recommend you keep all the name the same. It makes it easier.
The problem with creating, trying to create a different brand for each location is that it sucks. It's a lot of additional work, right? One of the things I've done, as you probably know, Michael, or anybody that's been through Local Lease Pro or in the Mastermind, they know I'll use a pseudo brand, like Local Tree Pros, for example, or something like that, and then I'll just name it City Tree Pros as the actual location name.
I'm not sure why MGYB customer support would have said not to do that. That's something, Marco, maybe you and I should chat about with whoever gave that advice because I want to make sure that we are giving a code the standard answer to everybody. Michael, in my opinion, I would still go with the city name-, or excuse me, with just the brand name, or if you're doing city plus brand name, if that's how you're naming your GMB assets, then if you have multiple locations within the same city name, do like I mentioned, you're gonna have unique data points for the NAP other than the name, so it should be okay.
I've never had any issues with that, guys. I've got many, many, many clients as well as lead gen assets out there guys that are multi-location. They share the same name and I've never had any issues with them. The only time that there's issues if you share the same phone number or if you share the same web address. Which, again, I've seen problems where people have multiple locations and they share the home page URL of their website as the landing page URL for their GMB assets. That's wrong. That creates NAP inconsistencies. That ambiguates data and that causes problems.
If you're going to have the same name and you're going to use inner pages, or for example, again, if it was one company and they have just one domain they don't have separate domains for each location, then you should use the location page, which is a separate landing page on the domain for each location, as the website URL in the GMB listing because that makes it a unique URL per listing. Does that make sense?
That's my advice to you, Michael. Marco, do you have any suggestions on that or anything different to say?
Marco: No. It's just the way that Rob recommends it. It's something that we found that works really, really well at just getting tons of calls.
Bradley: What's that, putting the city name?
Marco: No. By putting different names within the geolocation, within the geographical area.
Bradley: Okay. Yeah. I haven't tested because I … Again, the reason why I haven't tested that is because I don't want to have to create new brands. You know what I'm saying? I wanna go with one type of pseudo brand that I can scale and that way I don't have to come up with a different brand name each time. If I've got three assets in one city, I don't wanna have three brands. Does that make sense, guys? That's why I do it that way. It's more of an efficiency thing for me because we're scaling so much. It would be very difficult to continually come up with new brand names and new logos and all that shit. It would be an enormous amount of work.
Andreas says, “How will we be invited to your webinar on the 14th?” If you donate, you'll get an email with the notification.
Marco: No. If he's on our list, he'll be notified what it is that he needs to do. If he isn't, then how you do it is you donate, then you contact [email protected] and get all the information that you need.
Bradley: Okay, there you go. Jordan's up. What's up, Jordan? He says, “Any insider news, I know you all are tight, from Jeffrey Smith on when the new version of Ultimate SEO is coming out? No. I can follow up with them now, Jordan, and find out. Let me make a note of that. Because I actually asked him about it just last month, or in December, so just last month, I asked him specifically about it because we were talking about it in a webinar somewhere and I wanted to promote it. I was asking if he had the new one out yet and he didn't, he said he was working on it though. I think it's gonna be out this month at some point, but it might be February. I'll just make a note of it. All right. I'll find out.
Greg Drebert, if you're on then you know because you're real tight with Jeffery. You can always post and let us know if when the launch date is. You look like you are live, Greg. If you can shed an insight, that would be great. If not, I'll reach out to Jeffery and find out, Jordan, and I'll ping you back either in the Syndication Academy Facebook group or next week on Hump Day Hangouts. Okay.
Jim says, “Ass.” Okay. That's quite a way to start a question. “I was in the process of typing out a bit of a long specific question and the browser refreshed or losing it all let's try again but shorter.” Yeah. By the way, if you're at the 59 mark on the clock right before the webinar starts, when it turns to the zero, the top of the hour, yeah, the page refreshes automatically for Google Event pages. So, yeah, next time type your question out in a text file or notepad file first, that way if that happens you don't lose it. Don't you hate that? Okay.
“Hey, SM gang. I have a question about whether the SM techniques work with non-local, more niche clients. Marco might be the man to ask because he doesn't give a fuck. You say that the techniques should work for any niche, but has anyone tried them with a non-brick and mortar adult client?” If Chris is on, he used to do a lot of that kind of work. “As in a client that operates one or more adult content websites that are based on the brand, rather than the business. In most cases, there probably wouldn't be a GMB to work with. Does G treat adult sites differently when it comes to these mainstream tactics?”
I've never done anything in the adult industry. I know Chris has. Chris, if you're still on, do you have any insight? Is Chris still on?
Bradley: Okay. All right. Well, Marco, can you … I've never done anything in the adult industry at all.
Marco: No. I mean, I haven't. I did but that was just way back in the day I had a client. Dude, I don't see why it wouldn't work. I mean, seriously, how we developed RYS Academy and RYS Academy Reloaded is that we found the document ranking in Google and it was full of just porn links and just porn stuff and it was ranking like crazy, the G doc. It's one of the things that sent Dr. Garry down the rabbit hole and sent me into thinking how to put it all together into one cohesive unit to push all of that power over to whatever it was that we were trying to rank.
So, if a G doc ranks for porn, there's no reason why anything else shouldn't. I'm just reasoning it out. It's not something that I'm going to try because I don't have a client to do it with. But, Jim, I mean, this is a test in the making. As far as GMB, why wouldn't you try to …? This is what my webinar is gonna be all about on Monday the 14th, why wouldn't you want or try to create the Entity for this so that it's just clear with Google what it is, what all the assets are, where they are, and they all belong to one brand and you try to that the brand plus key word association? I don't see why it would be any different. Of course, it would be filtered for adults, but I mean, that's your market anyway.
Bradley: Yeah. But actually, because I was just thinking business category for the GMB. Guys, they do have media company as a business category, so you could set up a GMB listing for that brand and label it for the GMB business category as a media company. I don't know that that would be filtered out unless it had something offensive in the title of the business name, the GMB profile name, if that makes sense.
Yeah. Sorry I can't shed more light on that. Jim, if that's a question that you would like answered more, I can always post, or with a better answer I could always ask Chris P to shed some insight, because I know he did a lot of work in the adult industry for a while. I don't know if he still does or not, but he did for quite some time, so he might be able to give you some pointers too.
Jim, you might even want to post this question in whatever group you're a member of Facebook group for Semantic Mastery. That way we could get some comments going on over there. I'm sure there's probably some others that have done adult content stuff that could probably help out too. I'm sorry I can't give you, I've got zero experience doing any marketing for adult content sites, guys.
Marco: Yeah. Too bad Jason Quinlan has gone underground or he'd be perfect to answer this. But I'm looking at the categories right now in Google and they have one for adult DVD store, adult entertainment club, adult entertainment store. So if they allow you to verify that, I mean, just looks for the category, I don't see why you wouldn't be able to verify something along those lines and then build your entity that way, see which one fits. If none of them fits, go general.
Bradley: Yeah, media company. I was just thinking, Jim, if you were dealing with online website stuff, a media company might be a good category too. Anyways check it out, post to one of the other groups, one of the groups that you're a member of and see if you can get some other people that may have that some experience, Jim, to comment.
Happy New Year to you as well Scott. Andreas says, “Thanks for the affiliate marketing tips, Bradley.” You're welcome. Jim says, “One more quick question for SM or anyone else on here. Does anyone on here buy the annual OMG Machines package. It rings in at 5k, so it's not for everyone. Is the information worth the cost? Something that can be implemented into an SM strategy? Thanks.”
I do not. I was a member of OMG, that's how I got introduced to Network Empire, it was back in 2012, 2013. For one year, I was in OMG. Then, I got introduced to Network Empire at the OMG live event. I think it was their first one. It might have been their second one. But Network Empire was there and that was where I kind of took the Syndication Academy, at that time we call them IFTTT SEO Academy, and then kind of learned how to really power that up.
Part of the reason I got away from OMG stuff, and I'm not talking about anybody else out there, guys, that's not what this is about, but I got away from the OMG stuff because it was mostly, at least back then, I haven't been a member for several years, but it was mostly about PBN stuff. Like how to go out and buy really powerful domains and build PBNs and not create footprints and all that kind of stuff.
That works. That did work a lot better. But we found methods that … I didn't like the whole PBN thing. I got tired of building private blog networks or building sites and trying to hide footprints. It became more and more difficult and less and less effective without going through all of the … In other words, unless you went through all of the trouble on how to find really powerful domains that were relevant and then how to set them up properly without footprints and all that kind of stuff, then they weren't as effective. If you did all those things right, then they could be really effective.
Guys, we rarely even talk about external link building because we don't need to do it very often. When I do now, I primarily just use Press Releases as my external link building method. My point is, personally, Jim, I wouldn't spend 5k on it. But that's just because we use our own methods, our own proprietary methods that tend to get us results without needing PBNs. Again, I don't know that that's what they're about anymore guys. I'm just telling you that that's why I got away from it.
If anybody else wants to comment on that on the page, I'm certainly open to having people comment on what their thoughts are on there, guys, but please keep it civil. We're not here to pick fights with anybody. Don't start none, won't be none. You know what I mean?
Marco: Yeah. I don't have enough information to tell them one way or the other, and I wouldn't anyway. I wouldn't say, “Yeah. Go spend 5k,” or “No, don't spend 5k.” What I will tell you is, as Bradley said, back in the day that's what was done, that's what worked, and you did it and you moved on to the next and the next. Then came Network Empire, of course, Becker we met inside one of his Masterminds.
There's a bunch of information out there. What I can tell you is that we did our own flavor. We did our own thing. If I need a PBN, I build the G site and a drive stack.
Bradley: That's it.
Marco: And I add power to the G site and the drive stack. I push all of that power the way that we teach it, Local PR Pro, Local GMB Pro, Local Lease Pro, RYS Academy Reloaded. I mean, if you're not in RYS Academy Reloaded, I don't know why you're not in there.
Bradley: Yeah. Yep, there you go. All right. Ken, yeah, there you go. He got the donation link. Greg says to Jordan, “I just talked to Jeff.” See, Greg, you're the man. Thanks, man. I knew you'd come through. You always do, Greg. Thank you. “I just talked to Jeffrey. He'll throw in five extra licenses to the 89 five-pack for Mastermind members only. That's 10 total. Okay. So, you get 10 licenses for $89 for the Ultimate SEO Plus Plugin. That's the Buy link. Then, send him an email with the special I mentioned they get the extra five licenses. We'll be testing the new beta plugin this month.”
I thought that's what Jeffrey said. I remember, like I said, just last month when I was chatting with him in Skype, he said something about January. I didn't know if that was the launch or just the beta testing, Greg. But I appreciate you chiming in, Greg, as always. Thank you. So, it's coming out soon, guys. If he's starting beta testing this month, it's coming out soon.
Entertainment Agency, there you go, there's another one. That must be another business category. “Clients are clients and money is money. It's all the same work.” Yeah, I agree, Jim. I mean, I don't know. I've never been approached to do adult stuff. I'm not sure whether I would do it or not, to be honest with you. You're right, money's money. I don't look down on it or anything like that. So, you're right, it's all the same kind of work.
Marco: Yeah. That's just another niche. You go into whatever it is. You're going to get paid, that's how I see it.
Bradley: Oh, we're almost … Look at this, guys. Post some more questions because we got 15 minutes left and we're almost out of questions. That's rare. It's okay, it's only January 2.
Jordan says, “Also, if someone is a Schema wizard and wants to make a little cash, hit me up. I have a large international travel site migrating to epicenter CMS and the dev team is installing Schema but not using JSON-LD. I need a set of eyes that gets the non JSON-LD type of schema to make recommendations.”
Yeah. Jordan, I would reach out Ryan Rodden Skeema Pro, I think skeema.pro. I think this is it. Right here. Reach out. I'm gonna post this link on event page here, Jordan. Ryan Rodden, he was a Mastermind member for quite some time. I don't know if he's still in the Mastermind or not, but he's a Schema pro. The site he set up specifically because he got tired of people asking him all the time questions of like, “Hey, would you look at my structured data?” so he set this up and just like he said, “Yeah, I'll take a look at it. Go buy it here.” He'll either generate the code for you, or he'll do a structured data overhaul, or he'll review existing structured data, and all that kind of stuff, you just have to purchase it.
But anyways, Jordan, if you've got a big site or whatever, just reach out to him, see what he can do for you. Ryan Rodden for schema work. Or I refer you, by the way, or the Semantic Mastery referred you.
Hey, where's my comment? There it is. All right.
Scott Walker, “I belong to OMG. Very nice people. But I agree with Bradley, Semantic Mastery is far, far ahead on Local GMB, Google Maps techniques.” Well, thank you, Scott. Appreciate that. Yeah. I mean, like I said, guys, I don't know whether they do much with local stuff or not, I know at least back in many years ago now, I mean, you got to think that was 2012 to '13, I think, when I was a member with them. That was shit that long damn time ago. I don't know what they're doing now, to be honest with you. So, you'd have to, Jim, decide on your own really. It's not really much I can help you with on that.
Marco: I have a question for Jordan. All right. There's three types of Schema-, or excuse me, structured data that you can go with: RDFa, micro data, or JSON-LD. Google recommends JSON-LD. Why wouldn't you go with what Google recommends? So now it's me asking a question during Hump Day.
Bradley: Wow! Now I gotta wait for the answer because there's latency, some delay.
Bradley: Yeah. Well, while we're waiting to see if Jordan replies here, he goes. “That's what I want to argue. Use the freaking JSON.” I agree, Jordan.
Marco: I can give him a page where Google recommends it.
Bradley: Yeah. Do that because then you could go show the web developers and the owners of the company, say, “Here, this is Google saying that you should use JSON-LD. So, why are we doing it the other way?”
Marco: We have Quentin just dropped something in there from South Carolina.
Bradley: “Hello, guys. I live in Charleston, South Carolina. I'm a full-time musician. I play drums and lead sing. I'm looking to be one of the first musicians in Charleston to really use SEO Google Ads the right way. Any suggestions?” It's a really good question. That's a good question. I don't know. SEO and Google Ad, I'm trying to think of how you could do with GMB stuff, but I don't think … It'd be very difficult because as a musician you're gonna travel to different venues to perform instead of have your own venue. You know what I mean? Most likely. So, that would be difficult.
But to use SEO and Google Ads? Well, it depends. I mean, again, that one I'd have to think through quite a bit, Quentin, because it's not something that I've done in the past. But I would probably think that you would want to just optimize for your name or your band's name, either your name or your band's name, or both, or band or group or whatever. You see, you play drums, so I'm assuming you're in a band.
My point is, I would probably optimize for that because as people get to know who you are, they'll start searching for you or your band's name. So, I would optimize for that. I mean, you could go generally to start getting some exposure. For example, I don't really do searches for music in my town so I don't really know what type of search queries people would look for, but you could start, for example, let's just walk through this. We got a couple minutes.
Go to Google Trends. That's where I would start because that's where I always start. For any type of new industry, guys, whenever I'm trying to figure out the best way to start marketing via SEO or even Google Ads at that point, I always start with Google Trends. Always, okay? Come to Google Trends. I don't know what kind of music you play because you didn't specify, but I don't know, let's just see what live music brings up.
I just put live music in. By default, it's gonna be set for United States and it's gonna show data for the past 12 months. But what I would do is I would narrow this down from maybe down to a city level. So you said Charleston, I'd start at a city level, but you might have to broaden it out a little bit. Charleston, South Carolina, right? That is what he said, right? Yeah, South, Carolina. Okay.
Then, this isn't only for the past 12 months, sometimes that won't be enough data, especially on just a city level. You might wanna pull it back to either the regional level or even to a state level, which I'll demonstrate that here in just a second. Right there. We've been talking about this for months now, guys. Ever since July 2018, the near me keywords are by far the most rapidly growing keyword type of query, a near me query.
That's where I'm starting for all my GMB assets now is I'm starting looking to do location research with near me keywords. That's where I start with my research. This just goes to show you, live music near me in just the past 12 months has had 120% increase in search interest in Charleston South Carolina. So, specifically in that city.
My point is, you could literally start optimizing for live music near me. That's a search query that could be optimized for. How do you do that? Because people ask me that, “Well, how do you optimize for near me keywords? It doesn't read naturally.” Well, for example, with GMB posts, Google My Business post, we do a lot of, and again, I just mentioned that's where I start now is always targeting near me keywords because they're driving a ton of traffic right now.
Well, put in like the first line of the GMB post was did you just search, and then we put in quotes, live music near me, question mark. Well, look no further, you just found it. Then, you can spit out some details about the venue and your business-, or, excuse me, the band. Obviously you'd want to associate live music near me with your band name. You'd wanna make sure that your band name was present and that post, as well as maybe the venue that you're performing at, that kind of stuff.
That way you're working that keyword directly into within a non spammy way. Did you just search live music near me or just search live music near me or there's multiple ways you could reword that to where it still reads? Okay. That's one way you can do. Live music Charleston, obviously, that's with the local modifier. These are just rising terms. If you take a look at the top terms, apparently, that's it.
But my point is, you can start targeting with those as more of them as a general way to get people to introduce to who you and your band are. But then what I was saying was, as your notoriety begins to increase, as you become more known in your local area and beyond, then probably I would recommend optimizing for your band's name, or your name if you're the lead or whatever. That's because people will begin to search for your name through brand and that's so you optimize for your brand name and that way you come up and you can control really the conversation via Google about your brand, if that makes sense. That's reputation marketing 101, right?
I don't know, I would start there something else. You could do like I said is back out a little bit. If you take a look at like South Carolina or 12 months we could actually bring it back, let's say, five years and that's kind of should bring you some more live music Charleston, South Carolina tonight. These are just rising terms. You look for top terms. Again, same thing, it didn't really add much. Something else you could do is, let's bring it back to 12 months, but back it out from Charleston to the whole state level. Okay.
This should bring back some different data. It looks like it didn't really. There we go. If we look at top Charleston live music, live near me live music Myrtle Beach, Greenville, South Carolina. There's just a handful of them there. Again, guys, that was just one keyword live music. I would try to figure out like, if you're in a rock band, rock music maybe, whatever type it is you could start just use Google to start trying to identify the types of queries that people might be searching for and indigent or drill into those keywords more, those search queries more.
That's what I'm saying you can use trends and Google search to find all these types of related search queries and things that you can start to use in your content marketing to start getting exposure for those, for your band. Does that make sense? So, that's what I would do hopefully. Hopefully, that helped you out a little bit. Okay.
“Hey guys, when you just have a GMB via Local Lease Pros or any iFrame stacking that can be done? Vince, yes, go back and watch the updates. If you're in Local Lease Pro, go look at the update module that was just added last week or it might have been two weeks ago now. The updates module, I specifically put training in there for how to set up an @id page, which is iFrame stacking essentially.
Go take a look at that. That's in the updates module of Local Lease Pro training. Okay. Everything you need is right there for you, Vince. Scott says, “Marco, I just donated. Great of you to do this for school kids.” Yes, it is. Thanks, Scott.
Jordan says, “Idea for band. If you have a fanbase that likes a similar band, example, Radiohead worked that angle as well. Yeah, that's true. It's true.
Jim Wells. “Marco, will I still be on the list from donating before I wasn't sure if that carried over?” It does, doesn't it, Marco?
Marco: No, it doesn't. This is a brand new webinar, brand new information, brand new donation.
Bradley: Okay. There you go, Jim.
Marco: Come on, guys, it's for a good cause. I'm not asking you to donate a million dollars five, 10 bucks, 25 bucks, whatever your heart tells you to donate. Then, yeah, listen to the information and let me know if it was worth it.
Bradley: There you go.
Marco: As for Jordan, he says that it's a huge international travel site and that it's the devs doing it. You shouldn't let the devs do the SEO Jordan, ever. They think they know until you show them, no shit, stick to coding and let me do my job, make it easier for me, and then just show that. Google recommends JSON-LD and see where you can go. I know that you're gonna get a lot of push back because that's the way they want to do it. But it's not what you want to do, what you should do according to what Google is recommending.
Bradley: There you go. Looks like we finished up right on time today, guys. Wow. That's a great way to start the year. That's rare. We appreciate everybody being here. No Mastermind webinar this week, but we will see you all next week for Hump Day Hangouts. Thanks, everybody. Thanks, Marco, for hanging out.
Marco: All right, man. Bye, everyone.
Bradley: See you, guys.
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