Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 226

By April

Click on the video above to watch Episode 226 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

 

 

Adam: Alright, we're live with Hump Day hangouts Episode 221. All right, I just did that. I'm a little embarrassed us now going to be on YouTube forever. So anyways, moving right along into the sixth of March 2019. We got the whole crew here. Bradley is

Chris: doing some secret squirrel stuff in the background. But we'll get to that. So first, let's start on the left and work our way down. Chris, how you doing? Man? Doing good Spring is here

Adam: actually. Nice. Yeah, it's quite nice. But I'm getting kind of like form on like the snow snowboard enough this year. So

Chris: unlike everybody else, I'm actually liking the winter when it's not too hot and stuff and they can actually write on the slopes and we get powder and stuff so yeah, like I'm one of those weird freaks who is actually enjoying wintertime

Adam: bad and her not I like your shirt. But let's see what summer is coming to you. Right.

Hernan: Thank you Yes balls here man I'm sweating myself but anyways I'm super pumped thank you guys actually wanting to publicly say thank you guys I love you soon as Bobby can say that because you guys have been awesome you got a lot of you guys were got the Battle Plan v3 and you're really supporting the costs right here right now so I love you guys thank you for the support it's been awesome

Adam: yeah definitely actually I'm going to pop that on the page if you're watching grab the battle plan that's a little quick note but in case you weren't aware we launched just over a week ago you can still get in there and get it it's we priced it you know we get a lot of questions about this to you know when we first came out with it as $100 and you know it's overly well has a lot of great processes in place things out really smoothly but over time we decided to bring that price down and it's much much much cheaper now because we really truly did want to get this in everyone's hands so that you have simple processes and if you go to battleplan.semanticmastery.com, you can see us talking about that and how this can help you in your business, no matter what you're doing. So anyways, I just want you to go check that out.

Chris: I would have had a battle plan right now, other than the price Say that again, why would avoid a Battle Plan right now? Other than the price?

Hernan: Can I go for it? Yeah, because it's step by step process do now for sure. Like, we have actually distilled a lot of the stuff that, you know, we have been teaching and showing over the past, you know, five, six years on Semantic Mastery, we have distilled that into a step by step process. So if you have like, if you have a brand new website that you should put your domain right like yesterday, and you want to put it up with the band, go get the Battle Plan. If you have an H website that has been, you know, yielding good results he has a year it's, you know, it's a year old, but you still want to push it to go get the benefit. If you get a YouTube video that you want, push, go get the bad plan. If you also get have a GMB that you need better and

Like that is something that we have recently added to this be three and you know we made the webinar the how to be successful marketing 2019 that's the value alone of admission and then you get a lot of additional bonuses on the bonus member's area that you're getting for free so it's a no brainer your question

This Stuff Works
Adam: And I'm still learning how to use the mute button alright so yeah I'm not gonna expand on that I think are Hernan hit it and we're really happy to be able to share this with you guys and like croissants at the bonuses are friggin cool so check out but Marco we wanted to check in of course with you how you doing man

Marco: I'm good, man. I'm about. Give me three to six months and I'm going to drop a

Adam: whoops. Sorry about that. Yeah, that was me in my browser.

Marco: Quit Quit messing with that shit man. I'm about to drop a nuclear bomb on the SEO world again. Alright, so stay tuned. It's coming it's it's I'm sorry but it's not going to be like the battle plan almost free because I'm on some takeover shit and I'm done. I'm done like playing I'm done with people hating I'm done with people. I'm when I say done if you talk about me I'm going to make you a fucking porn star. That's how this is gonna be. So fuck with me.

That's that's what this is about. That's what that's what's coming. They don't fuck with me to

Hernan: Yeah and you got you guys better listen because what Marco says that he's dropping the good stuff he usually like 100% of the time delivers, right he did what he did with our YS Academy. One are ways to kind of meat to it always brings up the good stuff. So definitely.

Adam: Well, I want to circle back around to where we started with introducing and saying welcome to Hump Day Hangouts. And since they If you're new to semantic mastery first of all thanks for watching. We might have just heard us talking about the battle plan, grab it. It's the best place to get started not only with us but for like Hernan said all you know your age sites your new sites. If you're getting into videos whatever it is GMB start their battleplan.semantic mastery.com if you are you know looking to either start or grow your local digital marketing agency and you want to join the best community for that and be a part of that then join the mastermind and you can find out all about that at mastermind dot semantic mastery.com. And for everyone, no matter what you're doing. Go to em. Gee why b dot SEO. Alright, for the premium done for you SEO Services, you know, getting the GMB verified so you're not spending your time trying to do that which we're going to touch on I know a lot of people have questions about candies and what's going on there if you want syndication networks done, you know really, really high quality from you know, the training that Bradley originally created these updated over the last four years our YS stuff

Man what else press releases we got all sorts of stuff and there's a lot more good stuff coming down the pipeline right.

Hernan: Cora and keyword research I think that that that's worth mentioning because you know you can you can spend like an entire week going after keywords you know going after keyword research and whatnot and I think that that solves the entire issue and I haven't personally I haven't seen and mean that type of I don't know how you guys are doing that because that's all marketing Rob but I don't know how you guys are pulling that up but honestly I haven't personally seen any any other keyword research report that you don't need to pay I don't know shit ton of money to get something like that you're getting a piece of the market, No kidding so I think that's pretty cool and that takes a lot of time and I don't think that we're pushing it enough for with the body that you guys are getting some. Definitely get man it's a goldmine for Edwards like Yeah.

Adam: Oh cool. I'm sorry. So I was about to post something on the page. We're going to hop Over to Bradley in a minute. As I said, he's got some stuff going on in the background. But something else I want to say, I know we get a ton of views on YouTube. And you know, people either aren't here live or to catch it later, they will watching down the road. If you want to, you can click the button, click Subscribe, stay up to date, obviously, with Hump Day Hangouts, a lot of the videos that we upload there, and if I can ask a favor for anyone watching, you know, we really want to help people find out about our YouTube channel and really grow that if you find Hump Day hangouts helpful. If you're watching a video clip and you found it helpful, please share it with them. You know you think it's going to be particularly helpful we try to really help people out point them in the right direction and a lot of times you know what you're learning or what you're solving could definitely help someone out so point them in the right direction send them the video clip or point them to semantic mastery. com slash each the questions and real quick I'm going to pull something up but Bradley Are you in the middle of it. Are you are you ready?

Bradley: Alright. I'm sorry. I was muted and had the camera off I guess I can note to self and to everybody else out there do not start a server migration right before our webinar

This Stuff Works
Adam: Here hold on a minute let me let me write this down real quick the support staff the support staff assured me that it was going to be a smooth process bullshit

Bradley: I've got client sites down left and right like a database connection issues all kinds of shit and it's kind of a shit storm right now I'm trying to get it resolved and now I've got a host a webinar so but Bradley no self we have a Caesar

Yeah, well not gonna be able to get in touch with them right now. We got a webinar host. So anyways, what else are you going to say?

Adam: I was just gonna say we had to people Hey, Alex, and Rishi. Thank you very much. They just grabbed the battle plan, I think today and we're just talking about it. So thank you and appreciate you guys being here and checking it out and we're happy to answer your question. So with that Bradley, I guess.

How are you doing? And then let's just jump into it.

Bradley: I'm a little stressed out, but here right and answer some questions and help others. Well, my shit crumbles.

But that's all right. So yeah, I'm good.

Adam: This is good. Well, focus because you know what? I'm guessing that there's next working on your server. There's nothing you can literally do about it right now. So this will be good. take your mind off it.

Yeah. All right, let's do it.

Bradley: Let's rock and roll. I’ll grab the screen.

Alright, so we got to go back to seven days ago. That's how we determine where we left off. Right.

 

Is It Better To Use Gmails Instead Branded Emails For GMB?

 

Adam: Let's make sure with the Six Day guy there we go. I can't see it looks like a mobile, mobile. Mobile is movie local business.

Bradley: Okay, so I've always pushed businesses to use their branding domain for their email info at company.com. As an example, instead of Yahoo, Hotmail or whatever but it could be better SEO to use Gmail and said for GMB and across citations now I recommend using a branded domain, always. And in fact, I would recommend using g sweet for your branded domain instead of like shitty webmail. That's one of the issues I'm actually dealing with right now, with the server migration webmail sucks. And there tend to be problems a lot with webmail accounts guys that are through servers. But you know, for the price is going up, I think, in the next couple days for G Suit, but for a basic G Suite or domain account, domain web email account. That's all hosted through Google at $6 a month guys per user, but you can add like, I don't know if it's unlimited or not. But you can add a whole bunch of domain alias is if you'd like so that you can actually send and receive email from multiple domains from the same Gmail account it's or G Suite account but it's Google email essentially and I would and also as Marco will probably chime in here that's also another entity validation signal to be hosting your, your domain at using G Suite email services for your domain.

This Stuff Works
So I would recommend that you do that. What do you say, Marco?

Marco: I totally get that business card on file whether or not whether you do it through G Suite. It used to be that Google only would allow names in Gmail, right? They wouldn't they wouldn't discourage you from using business names. But now it says everybody started doing it then it now okay so you could actually do Gmail and pay through Gmail right for driving extra drive and everything but you have G Suite there and if you have a business or that you're running or a business that you're helping them, by all means, get them over into G Suit and run everything through their let Google see that this is a legitimate business with legitimate services products or whatever it may be. So yes, I 100% agree. Go and pay Google for these services.

Bradley: And just as a quick, I'm not going to go through it guys on screen, but just write this down or take notes. It's not a hard process, there is a wizard that will kind of help you through it. But the first couple of times you do it, it's a little geeky, but once you understand how to do it, it's really simple. You have to use go You have to be able to access your domains, DNS settings which you know can either be through your registrar or if you're using something like a third party DNS, iCloud flair, you can do it there. But you got to add a text a text record for domain verification. That's to prove to Google that you own the domain or control the domain and then you add your MX records. There's five of them.

Yeah, there's five of them and they'll get the G sweet will give you those. It's it's fairly standard or easy to set up. And then after that, there are just a few additional records that you want to add like one is called an SPF record. Another one is called a D Mark record. And the last one is a DKIM signature and those are three different things that you want to add. So just write down down and then you can just search in G sweet help which when you're logged into your G sweet admin panel there's a help search bar at the top and you can just type those in like SPF records DK, I am signature and D Mark and you it'll, it'll give you help files to show you exactly how to set that stuff up. Once you do those, then you should be good to go. You know, it's also important, make sure that you do have a domain that setup with website and such that's good for domain reputation for email, or for email reputation, if you're sending from a domain email account, if that makes sense. So just adding those few things are going to help to make sure that you get really good deliverability. I do use g Suite accounts for prospecting when I'm doing you know, cold emailing for prospecting, and they tend to work really well. If you use a standard Gmail accounts like personal Gmail accounts, and, you know, free Gmail accounts essentially and you try to send a cold email within a very short period of time, your emails will stop being too delivered, they'll stop in boxing. What depends on I guess, really the volume and whether people are hitting spam and stuff like that. But if you use the domain emails and you set up those records, like I said, and you have a website on the domain, so at least you know that those are kind of things that helped it for those to the inbox. But for a standard business, you shouldn't really have to worry about much of that other than just set up those records correctly, and you should be good to go. That's a good question though.

This Stuff Works

Would The GMB Auto Poster Strip The Meta Data And Geo Settings Of A Picture Uploaded Within The Post?

Elaine is up, she says. Would the GMB auto poster software strip the metadata of a picture we upload including the geo settings when scheduling a new post?

You know, I have no idea but I doubt that it would because we are developing knows how important that is. Marco, do you have a definitive answer?

Marco: No, I don't have a definitive answer. But it's essentially Google that strips it.

Bradley: Yeah, but yeah.

Marco: Yeah, they get the information and they know you give them all the information and then it doesn't matter if it's still on the image. All you want is the relevance and Google can also take a look at the at the front of the picture. And you'd be surprised at how much entity information Google pulls from the front of the image instead of just the back.

Bradley: Yeah. But I mean, specifically for her question was, does the auto-poster application itself strip the metadata?

Marco: Yeah. I don't have a definitive, definitive answer for that. All I can say is, if it's getting stripped out, it's usually Google that's doing that.

Bradley: That's correct.

Adam: That's something maybe we can run by St. Pat the developer find out if he knows for sure. Again, he's he's a good guy. He knows guys what the benefit of what we're doing. So I'm quite sure that that's kind of baked into the software already, but we can confirm that with him.

Will An Older GMB Account Have The Same Ranking Effect As With Those That Have Been Created Recently?

Bradley: Dan's up he says, If I have a customer that has had their GMB for some time, does the process work the same with the press advantage from the press release pointing the first post etc. is the process to rank GMB as effective as on a GMP that has been around for a while.

Yeah, it's typically more effective that way. In other words, if you use the same methods that we teach in our various products, whether it's local least for our local GMB pro and you apply those two or PR progress in your, in your case, Dan because that's what sounds like you're talking about it either any one of those methods are going to should should work better for an established GMB than they do for a brand new one. Because remember with the brand new one guys you're trying to build a reputation and we're trying to force it very quickly and if you pick the low competition areas which were the original location research training for local least bro you can typically get rankings almost overnight or with very little work very low effort.

Now if you're using the updated version where you're going much more granular and trying to target more locations and even more like metro areas and such you're still going to have a bit of a dogfight that's what I've been experiencing. So and it takes time because and here's the thing when you're looking at like location research and you're looking at even if you see opportunity because there are locations that don't have the same they're not the same zip code area that you're searching and that kind of stuff. You'll see that a lot of. At times, especially in metro areas, the the the API, the top 10 results that it pulls in are pulling in maybe locations, or GM bees that are outside of that specific location. But it's pulling them in because they're very relevant. They'll have big authority signals, such as lots of reviews, lots of images, website citations, ages is a factor. So you have to take all of that into account. So even if you target your location placement perfectly, you still have to compete with other entities out there, essentially, companies or brands, locations that have built authority, and that's why Google is pulling them in as being the most relevant. So there is still a bit of a dogfight to do with that. But what I'm saying is if you have an existing asset that's been established for some period of time, and I don't know what you know what the threshold would be to make this better obviously, probably the older the better, but if you apply those same kinds of methods, you're going to get better results than with them with a brand new listing.

Guys, there's another good question.

Do You Hide The GMB Backlinks And Sensitive Data To Protect Yourself From Angry Competitors?

Okay, Alex is up. He says, Hey guys just purchased the battle plan. Glad I did. How common is it for competitors to report lead gen sites to spam or whatever, both the jam BS in the actual WordPress sites.

This Stuff Works
For me it's been rather rare I haven't really experienced that much I've actually had years ago when I first got into the business. Should I'd say it was it was it was actually my first Tree Service site that ever built and one of the competitors did report that one and I got it reinstated which was funny, I had to re-verify it via mail. Unfortunately, I still had the mailbox that I was using for that at the time. So I was able to re verify it and get it out and he was just pissed because we outranked him like within a couple of months, and he'd been an established Tree Service business. But that was really the only time I've had to experience it. And I'm going to knock on wood, but I hadn't really experienced that. So here's the thing. I mean, if you've got a good lead gen asset that set up correctly and it's optimized well. And it's not super spammy and you've got the calls that are directing especially you know, as always recommend to a call center where it's a valid Pete person answering the phone right away, you know that kind of stuff. It's hard to really bitch about that, you know, to prove that it's spam you know, especially if you're using surface area businesses in your location, your physical location or the address the physical address is hidden. How would they know you know what I mean? It's not like it used to be where sometimes you could still display your address if you got a surface area business, you're not supposed to display your address. So how can they know? You know what I mean? So I haven't really experienced that again, fortunately not saying it can't happen. guys just saying I haven't experienced that much.

Alex has to finish up he said. Do you do anything to protect yourself from anger competitors? Yeah, as I said, I don't display the address. That's why I'm actually not building citations as much because a lot of citation platforms still require you to display the address or you can even place a citation on their directory.

So, um, you know, again, I'm doing a lot of other stuff outside of using them because if we're using a, an address that's not, you know, actually where the business is located, then we don't want to publish that if possible. So that's just one of the things I'm doing is doing a lot of other sorts of stuff, a lot of on page stuff and other types of off page where I don't have to display the address.

Okay, you got any comments on that? Anybody?

How Do You Use GSites To Increase The Visibility Of A GMB Page For Nearby Cities?

Alright, moving on. With this house is good agents. Thank you for or thank you for offering this form to us. I have questions about g sites as a way to increase visibility from nearby city g site 1000 word article, videos, content samurai, or summary of Article links to money site and GMB website and also include several links to the web to auto or should I be cautious about them to you.

You mean can you link to your web two daughters from the G sites? Or are you talking about building links to your web two point O properties?

I would say you could do either if your web two or tier one properties and they're built well then I don't see why it would you know, again, it's just kind of like validating the entity is if we're syndication Academy guys, whether you've been through our training or you purchase done for you networks from us, that's how we do it right, we interlink all of our tier one properties. They're all branded properties. We're not trying to hide our footprint you're actually trying to display our footprint, right? Because those are all branded entities. We want Google to make the connection between all of those as being of the same brand. So I don't see why that would be any issue in either instance, what I'm saying is, if you're linking out to branded tier one properties that are well built, well optimized, then that's kind of internal linking your brand. If you're building links to your branded properties, that's fine too. I would recommend you do that instead of direct to your money site, which is what I think you're alluding to anyways, right? That's part of the reason that we use this dr stacks and G sites and things like that because their Google domains, Google properties and we can just literally hammer them and it will take it like a champ.

So any any comments on that guys?

Adam: No, I think I think that's perfect. And the setup is perfect too because you can even drop press releases into the D side and and Dr. Second power those up and Yeah, well, we've I mean, we've done I keep talking about this. We did 1 million spam links including porn and not not intentional. I just told that it hit it with whatever you got in and it was actually a anyway GSA is what we use for it. So he didn't he didn't filter he didn't do anything they just blasted it, it was it turned out to be a million plus went through the drive stack through the site onto Well, the mind is not the mind map. But the Google business map which ranked in the three packets still ranking to this day. There's nothing we could do.

As a matter of fact, the guy stopped paying. First of all, he took one of his phones. I talked about this role, he took one of his phone's off the hook because he just couldn't handle the call body. And then the fucking to stop paying with that, that just totally makes no sense why would you stop paying but he's still ranking to this day major metropolitan area highly competitive niche and it's there and last time I looked there was still a porn link indexed in his link profile. So think about that. Google has it has its index right when you go and look at the link profile in Google you do the site search and appointment comes up so Google is hey you know we like this port link for for your website. Here you go. How much better can it get that you do spam links into a drive second g site and it comes up pristine on the other end and you can push power to wherever you want it to me that's that's just incredible. And it's only been five years since it's been working. So what a loophole.

This Stuff Works
Bradley: There you go he says do I do the same for each city that I want to rank for?

Well similarly to what I talked about with syndication networks if you know I prefer to use one brand one branded network for multiple locations if possible and so if you're talking about building web tues out for brand then you know if you want to get location specific you certainly can you can always add like a location monitor to the brand name so for example you know Joe's plumbing is the primary brand and then let's say you've got, you know, three different locations and they're all obviously different cities then you could do Joe's plumbing an input the city name for example as a modifier if you're going to create another set of web tools that are location specific and you can certainly do that you know if that's what you want to do now do stacks yeah just you can either buy new new drive or bi or build new dr stacks for each individual location or better yet create internal folders within the main brand drive stack in silo just like you, you know, essentially create like silos within the stack, okay.

So it's up to you how, again, I try not to build location specific web tools if possible, because I like to just use the branded one. You know, I like let let I like doing getting results with the least amount of effort. And so I try not to do that if necessary. But sometimes in more competitive areas, it does help to do that. And so that if that's what you're asking then. Yes, I would say you can do that too

Can You Please Enlighten Us With The New Policy Of GMB?

Toby's up. Let's have name. I haven't seen in a while it says hello, gangstas. Happy to be back in your hood. Can you explain one more time G and its new policy on GMBs?

Um, well, I would. But I don't really know. I mean, the policy is don't do what we do. That's the policy but we do it anyways. And so there's a lot of misconceptions out there now. Thanks, Toby. Yeah, there are I mean that's the thing you know, that's why we haven't really commented yet as to we don't have a definitive answer on that as to what what to do and what not to do at the moment. I can tell you one thing I've I've got my Multiple lead gen assets that I was in, I was chatting with Rob today in our slack app about this, that, you know, I've, I've been updating a lot of my stuff like crazy. Some of them are brand new listings. And I have not had a single problem with getting anything suspended. I mean, I've even done some stuff that would typically trigger re verification immediately and in the last few days, and it has not caused any issues for me whatsoever. Now, I'm not saying you guys can go buck wild right now, because there is a lot of suspensions happening, but I think there's certain things triggering them.

So for example, I mentioned this last week, too, by the way, and I don't have any problem mentioning this to you guys on Hump Day Hangouts. Because I want you guys to not make this mistake. One of the things and it's only mistake now It wasn't a mistake a month ago. And I don't know for sure that this is absolutely like an absolute rule. But I know that one of the things that I've noticed we lost about six assets in the last couple of weeks. And so I've got my team actually not doing anything.

In the like, on page work on GMB stuff, right now, I've got my team working on off page stuff. I myself, I'm still inside doing, I'm testing different things inside on, you know, like on page edits, and stuff within GMB locations, and I haven't had any suspended on me. But when my team was doing them, one of the things that we we think we identified as as a trigger was adding to the appointment URL like an ad ID page, for example, which is typically an Amazon we host those you know, we've talked us and said this publicly before but we host those on Amazon s3. If you don't know how to do it, get to buy the course the figure it out or find out on your own. But one of the things was that originally it would take an s3 bucket URL but it stopped doing that the appointment URL section would stop stop doing that after some time. So then we got smart, right and we added a redirect URL and then it would take it again but one of the things that I think is causing that is by putting something in that appointment URL other than an actual appointment app link like to calland Lee or something else, or to using the business, the Google My Business website URL to go in the appointment, you were out. Or if you had a page on a money site that had an appointment app embedded in it, that would also work.

But if you're if you're still staying strictly within the Google ecosystem, which is what we've been primarily doing, where we don't have an off page, you know, we don't have a self hosted site then. We've been using the GMB business side is the primary website and then using yet ID page in the appointment URL section. And I think that that's an issue right now. So I said this last week, guys, just don't link to that in there. I would recommend not putting anything in that appointment you are Unless Unless it's a valid appointment URL or app or, or if you got a money site, and you want to put the GMB business site URL on the appointment URL. I don't think that's going to be an issue either, but if you start doing that, I do what you should be by the way.

Creating that page, it's super powerful link to it with a contextual link from the GMB website. That way, you still get it in there, guys, you're still getting Google to go crawl it from the GMB asset. It just doesn't have to be in the employment URL. And we did that because we were able to, but if that's one of the trigger points, which I think it is, I don't have 100% certainty on that but we noticed that that's one of the things that when we had six we lost six assets in a week and what my builder Joe was the one that was the one that said that he thinks that that's what it was because he noticed that it happened on three of them right after he had added that URL. So I recommend just not doing it for now until we know for sure that makes sense.

This Stuff Works
Okay.

So as far as what is the actual what are the policies while the policies are don't spam? Are you going to abide by that because I sure as hell not you know, so essentially that's, that's what it is. So we just got to keep playing around in there until we figure it out. Now, I know some of you guys don't have the resources is to be able to, you know, burn through a bunch of GMP. And I get that. And that's part of the reason why we're still testing and figuring out what it is. But like I said, I've done a lot of on page edits and stuff right now. And I mean, just today alone, I did a lot of stuff that would have typically required re verification or suspension, and it didn't cause any of that. So I'm just just letting you guys know, until we figure it out. I would recommend that you just tread lightly, don't do anything super spammy. You know, take things slow, as Marco always says, make a couple of edits, you know, or one big edit or something, and then get the hell out of there and leave it sit for a couple days. let it marinate, right that that it season, let that kind of settle in before you go back in and change a bunch of other stuff. What do what do SEOs do SEOs go in especially when you got a team and processes developed like we do that go in and like within you know, two, three hours they've completely optimized everything and added photos and posted and like you know, I've done everything and that's business owners don't do that because they don't know how to do that.

You know what I mean? So if you act like a business owner or if like Marco said, if you go in as like an agency through a manager account, make some edits. I always recommend removing the manager account afterwards. But that's something else, you know, there's different things that you can test with, with some of your own assets. assets, excuse me, but just think about, you know, what looks natural, a business owner wouldn't go in and fully optimize and, you know, in one fell swoop because they don't typically know how to do that kind of shit. A manager might, right. But I also believe we've talked about not having, you know, using a manager if you're targeting one vertical, don't use that same manager account for every account that you or GMB that you log into. Because that's a way that their footprint could be created. use multiple manager accounts. For example, guys, probably most of you have a shit ton of syndication networks, at least I hope you do, which means you've got a lot of different Google accounts. So you could use those different Gmail accounts that you have for various profiles to actually act as a manager where you log into one of your make some changes, and then log back out and remove the manager for the owner account, if that makes sense. And that's something that you could do to reduce potential footprint issues.

That was another good question.

Robert Nelson. He's a new mastermind member. I had a call with him yesterday. It was great. Glad to have you.

This Stuff Works

Is There A Way To Automatically Randomize Images For Posts When Autoposting Using GMB Briefcase?

Robert says, Hey, guys. Great to be in here. When auto posting using the GMB briefcase Is there a way to automatically randomize the images used for posts so they are being scheduled monthly?

Yes, it's called it with the briefcase. Yes, that's got an image spinning. I think you have to upload them via CSV and I have not tested with that yet. It's because I just haven't taken the time to learn it. But I don't know where I can point you to. For the training. We have a slack group Robert, that was there were some beta testers for the briefcase, we can probably add you to that because you're in the mastermind, guys. You have to be in the mastermind for stuff like that. Sorry. But if you're if you're interested in that, Robert, ping me in the mastermind Facebook group and I'll see if I can get you added to this slack group for that. And there's a lot of training and stuff in there for that. And there's probably training files in the briefcase for that. I just haven't seen them there. So anybody know for sure.

Hernan: Oh, that's actually a good question. Bradley will need to double check. But yeah, that's something for sure that you might want to join the mastermind for that. And not only that, but also for the calls that you get, you get an onboarding call, and then you get a 90-day call follow up. So that is pretty cool, too.

Adam: Yep. Yeah, the only other thing I was going to say if there is any issues to and you want to do it on your own, you know, if he can let me know, because I do some of the stuff with spreadsheets before it was added in there where you know, you're randomizing some of the stuff on your own which might come in handy and some other places.

Bradley: Yeah, so maybe that would be a good thread for us to start in the Facebook group for the mastermind anyways, and we got a mastermind webinar tomorrow guys, so now might be something we can talk about there too. But yeah, Robert, I'll see if I can get you out of To the slack group I just picked St. Patty's the developer see if he minds if he doesn't mind I'll squeeze you in on there okay. let's say what's up clan Adam? That's cool when did you change your was that different?

Adam: Yeah must pull from Facebook I think I updated a couple days ago It looks like a boss

Hernan: oh yeah that's from Nashville yeah.

Have You Seen Results With The Mapping Techniques Of Peter Drew's GMB Dominator?

Bradley: Jim what's up. Bradley, in the past you mentioned Peter Drew' GMB Dominator, not by name as it didn't have a name yet. I just saw the beta testing pricing today and wondered if you have seen the results with these mapping techniques that software it's 100 or $500 one time $100 month shiny or legit.

You know, it's a legit tool. There's no question it's a good tool. I've been actually consulting a lot with Peter drew about that stuff. So yeah, it's cool. I mean, I haven't tested all of the software some of the new stuff that just comes in the last couple weeks I haven't had the time to but a lot of the let's just say there's going to be some collaboration between us anyways guys.

If you end up purchasing it, you'll see that I added some preliminary training on. It's kind of a teaser training for we're updating the video lead gen system specifically for outreach and prospecting, to monetize lead gen assets. And I'm working on that currently, right now, as a matter of fact, like in the last week and a half now, I've been working on that. And so I think we're going to launch that in April. And that's going to be a complete update to the already existing product. And it's going to include a whole bunch of resources and methods and processes and stuff like that for monetizing lead gen assets. Or for going and targeting on non-owner verified profiles to get your foot in the door. That way using video emails is the primary prospecting method. And so and you'll see that if you end up checking on a gym, it's I think it's a good product, you know, just like anything, you have to use them and use them consistently those kinds of tools to get results. So just keep that in mind. It's not like a one-shot you buy these things. You go run one campaign for something and you're done. You've ranked if you're you know you're successful in your you never have to work again it's not like that even with those tools that are simple tools which is why I like them you have to you know use them repeatedly and usually run multiple campaigns per project in order for you to get results. So just keep that in mind but yeah absolutely, I would recommend it guys no doubt.

Okay. New Battleplan executor here. It looks like a lot of what how we Schwartz used to do in the early days of I am great stuff. Okay, I'll take your word for it I don't know who our Schwartz's.

Adam: That's a name from like 2008-2009

This Stuff Works
Hernan: And that was the guy more time than I thought I think the guy got pulled up by Google security in one of theirs. I can't remember exactly what happened you will have to I'll have to look that up later but something happened in one of the guys got a lot in Google's nerves so that's a good nice to see men and thanks for buying the battle plan. Rishi

Bradley: You guys, that was just a year or two. I started in 2010. So that must have been right before I got involved with internet marketing. So sorry. Go ahead.

Hernan: You were too young for that.

Bradley: Yeah. Well, I wasn't too young. I just hadn't started in digital marketing it that's all.

How Many Network Is Enough To Get Enough Traffic To An Affiliate Marketer In YouTube?

My question lies and having enough first doing more than necessary and getting slapped. I mean YouTube based affiliate marketers starting in a new market. For this, I have set up one email address, which I used to create an over a dozen other web properties and implemented the battle plan. I've also started my YouTube videos as part of the bonus. That's great. I'm glad to hear that. My question is, Is that enough? Or should I be creating more and more web properties like I am keyword based content? Or can this one network with the siloed videos on YouTube provide me enough horsepower and bring enough traffic to my videos?

Now for videos guys, for you, specifically Rishi if you're doing YouTube stuff go nuts. With networks you syndication networks, add as many networks to your channel as possible and not just tier one network. In other words, not just where the YouTube channel triggers syndication two networks, I would recommend also creating second to, you know, to tier networks. And if you want to go beyond that, you certainly can. You can go, you know, third tier networks, fourth tier networks, I don't recommend that only because it becomes a bitch to manage. I've always preferred to stop it two-tier networks, which means and again, if you've been through syndication, network training or syndication Academy training, or if you purchase a two-tiered network from MGYB be which we will set it up for you, you could always go back through and reverse engineered if, you know, if you're not a build a single tier network that's triggered directly from the YouTube channel and then you see a two-tiered network you'll you'll you'll know how to do it because you're just going to use the RSS feed from the blog properties on the on the first tier network. So like blogger, Tumblr WordPress to post to republish to the second tier network and it's very, very powerful and the different sizes with YouTube there's no footprint issues.

If You use the app, what's the way that we teach, okay, if you start importing the video descriptions and republishing them and all that kind of stuff, you can get web 2.0s terminated and that can look spammy so I don't recommend that. I recommend that you do exactly what the app what's the way that we designed them because I tested all that stuff guys and there's a reason why those outlets for video syndication networks were set up the way that I did because there are no footprint issues there. And the reason why is because all you're acting as is a publisher for Google at that point because all you're doing is syndicating Google embed code and then a link back to the channel and or a playlist that's it. So like again, I don't see how that could ever be an issue and it's never caused a problem. And so what I say is like usually when I was when I was still I have a lot of aged themed video syndication networks now that I use so I don't really build them anymore or even buy new ones for that matter.

Um, but when I was doing a lot of that and building a lot if I was going to test a new channel like a new niche, a new industry then what I would do immediately go with two or three, two-tier syndication networks attached to the channel right off the bat like right out of the gate, I'd have at least two or three two-tier syndication networks. So that's essentially four syndication rings per network to tier syndication network right so I would have anywhere between eight to 12 syndication rings being triggered from one YouTube channel right off the bat and so I would recommend that, yeah I mean go nuts with that as many as you feel like building or buying and you know to add to your arsenal do it because it's only going to get make it better and easier for you to get results from your videos that way. But I would recommend also Rishi to go back to the last couple Hump Day hangouts that from last week and I think the week before especially I know last week we talked about it but this is over the last several weeks let's put it that way. We've talked a lot about how one of the magic secret sauce things that you can do besides embeds and backlinks which is kind of traditional SEO for videos guys. Just push a little bit of traffic into them and watch the magic happen then it's like it's like it comes alive when you just push a little bit of traffic. And I'm not talking about just shit spam traffic that you can buy from Fiverr gigs although there is a little bit of a benefit to that. But there are ways that you can use YouTube ads for example, to push traffic into videos specifically that if you've got embed them cascading through and embed network your own syndication networks, whatever and you've applied some traditional link building and things like that you start pushing a little bit of traffic into that whole system and you'll see that like everything it'll start to rank really really well.

And again, we see if you didn't know that order bump which was one of the things you could have purchased in buying the battle plan about Google Ads pro or was it your local ads pro or something like that I don't remember what you guys call it yeah the killer local ads training Yeah, the killer local ads training, which was essentially the YouTube training I did specifically showing how to do what I'm just talking about that was an order bump and if you didn't get access to it well. We may be able to if you reach out to support. Adam Don't kill me if I'm wrong for saying that.

This Stuff Works
Adam: I'm gonna kill you

Bradley: But that's something I would recommend that you do because it's going to really really help but yeah don't worry about footprint issues with as long as you're using the app what's the way that we teach you're going to be good to go stack as many networks as you want, okay? Does anybody want to comment on that?

Hernan: Oh I like that I am still and beds were really well for YouTube video so if you combine the power at some point he wasn't even funny like it was really broken the fact that you could go live on a bed and a bunch of places in the new rank first instantly not for injury attorney but for something similar but that still works really well so if you pay that live streaming, it still is. It's very well still up that lethal combo so yep, yeah.

Bradley: So focus on building up your primary network that's branded for your YouTube channel. Typically, you want to brand that you're you know you're that. That's like your branded network for a channel, right? That's the one that you really want to build up as far as, like, additional link building to the network properties is perfect for that. So when, by the way, we have that we have that available in the back end, I don't think we have the public page up yet. But the link building service in our store guys is going to be available very very soon, I promise.

So that's what I would recommend is that you continue boosting that your branded network for your channel but then like I said, as far as you can build persona based channels and just or similarly themed channels, right that is, excuse me networks, that similarly themed networks that you can stack as both tier one networks as well as trigger tier two networks because what I found through testing guys was that if you have like let's just say that you got 10 syndication rings and you had them all triggered as a tier one so they were triggered directly from the YouTube upload or live stream, then a lot of times you'll get really quick rankings from that like you'll get the videos will jump, you know, to page one or page two right off the bat. But then they'll start, they'll start to slip down in the rankings rather soon. I compared to, if you were to take those same 10 rings, and let's say you did three, you know, two or three, two-tier networks out of those instead, then they might not rank as quickly. But when it does rank, it tends to stick longer. And at least that was, you know, I haven't done a hard test on that now, and probably two years, but that's was I did extensive testing on that several years ago. And I found that when you use the two-tier networks, they tend to stick longer if they even if they don't rank as quickly they tend to stick once they rank longer if that makes sense.

As a good question to we're going to keep moving.

Should You Hold Off Doing On-Page Work On GMBs Until The Wave Of Suspensions Subside?

Grant says that we could go on Hump Day hang out, you were suggesting to hold off on doing on page work on GM B's until the current wave of suspension suicides? One a week later, Is that so your recommendation? Well, that's up to you. As I just mentioned, Grant

Hey, so I already answered and I see that you saw that or heard that. So that's good. I would recommend, you know, that's up to you go in, and I would do a tentatively. So, if you've got raised, which I know you, probably you do grant because you were in the pope who live group with us. And so that was one of the objectives of being in that group was everybody was to build their own Build Team. So if you've got a team doing it, I would recommend maybe you go in and do some of the off page things that you want to do so that you can see firsthand what you're doing. And if you get a suspension, then you can start to deduce you know, what may have triggered that whereas if your team does it, they might not you know, I'm not saying don't trust your team, because my team actually was the one that notified me about like the ad ID the appointment URL thing so and I trust that that's that was probably it. And that's something that I've avoided doing for the last few days as I've been in making on page updates, even brand new like I've just got a brand new one delivered today and I was in there. I literally went in.

And I did some stuff that would have absolutely triggered re-verification a couple of months ago. And it was perfectly fine. In fact, I did it twice just to see because I didn't believe the first time that it was it took it the way that it did. So I did it a second time within two hours. And it took it still valid still there. And in fact that said edits pending and about 90 seconds went by refresh the page and it was fine. And just like it had taken the edits that I had made, which typically would have re-triggered or trigger verification. So, Grant, I would recommend that you go on and do that yourself so that you can kind of, you know, very like dip your toes in the water before jumping in, you know, I mean?

How To Expand A GMB To Another Adjacent Suburb?

Wills up, he says, I have a client that dominates for a suburb and GMB, how can we target locations that are 10 K or less that are not that they are not showing up, for example, they don't show up for the next to Jason. suburb three k away. I don't what is, I'm not sure what three kilometers, Excuse me.

This Stuff Works
Well, there's a lot of. To do that will, it's kind of something we're not gonna have time to really explain here. But I mean, and also, that's something that we cover Marco covers and local GMB Pro. And it's called expanding the central at least that's what Marco calls it. So there are things that you can do with an existing listing to where you don't need to create another listing to actually expand. If you have a self-hosted website, you can add pages and target like what that you can call them geo post or geo pages specifically, and set up silos, location-based silos for those areas and produce content where you're targeting that type of, you know, landmarks and, you know, things like that, that you can, you know, I got a VA that I trained how to do that kind of stuff. If you've got a self-hosted website, you can do some additional things that way, because you can create silos you can still do that with your GMB to but again, we can't really share those methods here on a free setting. So I would recommend, if you don't already if you're not in local GMB Pro, that's the perfect training for what you're trying to do. Would you agree, Marco?

Marco: Absolutely I mean it's not that difficult to extend or expand this the century. I have some people say move the centroid well that'll that'll get you suspended more often than not so if you don't want to get suspended if you want to be like careful and take care of your asset that you have to look to go from where you are to where you're not and that's as far as I'm gonna go with that yeah.

Should You Separate The Alpha And Beta Keywords In One Ad Group?

Bradley: Frankie what's up Frankie he's hard at work on ads I can see says hey guys question for you is creating specific scab which stands for single keyword ad group for each and every keyword and a beta and alpha campaign with keywords specific optimized landing pages and metadata for each keyword etc. worth it or is it okay to have them in one ad group? Thanks.

Okay. That's a great question, Frankie. Um, first of all, on your beta campaigns, I don't do single keyword ad groups, right? That's only an alpha campaign. So beta campaigns are typically you still want to create ad groups with your beta keywords which are typically just going to be a very small handful of keywords guy, Frankie, because it's the modified broad match, right? So because it's a modified broad match, you don't need many keywords and a beta ad group, because you really only need your short tail.

The most important thing with the beta ad group is your negative keyword list, right? That's where you want to spend your time building up is the negative keyword, negative keyword list. But the actual keywords that you add for targeting purposes that which are modified broad match, it's usually just a very, very small handful of keywords per ad group, right? And you want to make sure that they're closely related in each ad group. But usually, I don't have more than three or five keywords max in a beta Group, a beta ad group now you're single keyword ad groups that you can have if they're if they're a similar type of keywords, very similar.

First of all, Google will even, by the way, guys, the Google Ads platform has gotten incredibly I mean, so much better. In fact, it used to be like I said. I've been talking about the Display Network getting so much better. But the search ads have gotten so much better to, if you go look at the recommendations, a lot of those recommendations, which again, two years ago, I would have said, Don't follow the recommendations, they'll spend your money back more. But if you start applying some of the recommendations that Google gives you, you'll see your performance, your ad performance going up your cost per click, going down conversions going up, that kind of stuff.

And so it's the AI the machine learning artificial intelligence and all the automated bidding strategies and all this stuff that they that's available now. And the ads platform is really really good. So I what I do is I recommend always starting off with all your campaigns managing them manually, to begin with, until you get a set, you know, some good data in which might take you two weeks, it might take you six weeks. That's up to you and what your ad spend is really, but once you got enough data in there, start taking a look at the recommendations that Google provides and start applying them make notes of what you do. Keep a Google doc and make notes date, take dates and notes of when you've applied. Changes or recommended you know recommended changes that Google provides and monitor your you know, take a screenshot of what your results were when you applied that change or recommendation and then go back two weeks later or a month later or whatever and then take a screenshot of your results since that change was applied and see if your ad performance is better because if it then leaves that recommendation in place if not then remove it take it back to your managing the campaign manually so anyways that's what I was trying to get at with single keyword ad groups it used to be where there would be you know for example singular version of a keyword or plural version right so like let's use remodeling contractor plus city right so whatever that let's just use Cole pepper that's where I'm at so remodeling contractor called pepper or remodeling contractor in called pepper or Remodeling Contractors in called pepper VA. Those are all very similar keywords and so in the past a single the alpha group in the alpha the alpha group, I would have every one of those variations in their own separate as their own separate keyword. They would all still maybe target one landing page but that would i would have inserted each one of those is exact match keywords in that particular alpha alpha campaign or alpha ad group.

This Stuff Works
 

But now if you do that one of the recommendations is and I think it's just for ease of management but Google recognize those those as being like singular and plural version is the same keyword so even though it's in you put it an exact match brackets you don't have to put all those different variations because Google will still serve your ad even if it's not exactly as it like if you just use one keyword one exact match keyword type in the ad group Google will still display your ad for the plural version or if they add the VA modifier, and in this case, like Cole pepper and Cole pepper VA, Google will still display that and that's a change that just occurred kinda recently and again, that's because machine learning has gotten so much better.

That makes sense. So my point is, yes, Frankie to make management a little bit easier. Beta groups should only be a handful of very closely theme keywords where you want to spend your time there is developing your negative keyword list as far as your alpha campaigns. Yeah, as long as they're very closely related. But again, you really don't even need to create a bunch of keywords in the alpha list because Google will still display your ad now for what it knows to be. What do they call them? Shit, close variants. That's what it's called close variants. Okay. It was a good question though.

Okay, cool. We're almost out of time, guys. Marcus says via spam links which are not indexed by Google. Do I need to worry about them know?

You mean if you have spam links pointing to your site?

Should You Be Worried If Spam Links Are Not Indexed By Google?

Uh, yeah. No, I mean, I'm not sure what the question is. Mark is if you're asking if you have spam links pointing to your site that aren't being indexed by Google, do you need to worry about them, kind of if it's to a money site only because just because they're not indexed doesn't mean Google doesn't know about that.

It's most likely that Google knows about them. One of the ways you can tell is go to search console, look at the links to your site. And you can download a report. And you'll see that there are probably a lot of links that are linking to your site that are not indexed in Google. Google knows they're there, or else they wouldn't be in the report. So that's something that, you know, Marco doesn't ever disavow and stuff. And I haven't had to do that shit. And a couple of like, several years, but I used to disavow spam links, and it would work I've recovered sites from penguin penalties from that it's a pain in the ass. I don't like doing that kind of shit anymore. But anyways, if you have spam links that you're using to push something that isn't indexed in Google, don't worry about it. You can try to get them indexed. You know, we have a service that eventually will be up hopefully the next week or so. And our link builder, he does a lot of spam links to, you know, in the correct way. And one of the things he does is always submit them to indexers. But just because they go through the index or doesn't mean they're going to be index. All you have to worry about is Google become aware of them. And typically Google will become aware of this. Sooner or later okay? Good question as well.

Paul says: if you're a G Suite customer Google Plus for your G Suite account should remain active contact your G Suite administrator for more details? Okay, cool I could care less about Google Plus anymore. Find out why they are not indexed a lot of those a lot of those are infected disavow those yeah see that's I agree with Clint in that respect.

You know, I like to I've done it in the past I don't really mess with that kind of stuff much anymore like off page cleanup and stuff I don't really have to but yeah in the past that's what I would do. So I agree with the plan.

What Are Possible Reasons Behind The Increase Of Bounce Rates?

Dan says I set up two domains along with two g sweet accounts to do cold email sequencing using prospect rocket bounce rates were up to 30% even though I didn't mean that was probably look up.

I hadn't I hadn't really shouldn't results from prospect rockin I'm not trying to talk shit about like David Sprague's he's got a lot of tools that I actually do use like rap videos are great for meetings and that kind of stuff.

But I had something to do with running things through prospect rocket. I don't know if that's still the case but I had terrible I mean like I couldn't get my inbox at 30% and I haven't even used it

Adam: Bradley so maybe you can clarify but is that what it was scraping or what is sending?

This Stuff Works
Bradley: Cold email sequence bounce rates were 30% that means about 30% of them were bouncing back well are you verifying your emails, Dan? The emails that you're the email list that you're sending emails to are you sending running them through like never bounce for example like that's something you got to worry about if you're if you're using something like lead Kahuna, which is the scraper that I use again David sprigs product so great scraper. If you're doing a lot of mass emails, that's a great scraper. If you're not doing a lot of masses, you're doing more targeted stuff I would highly recommend leads recon. So like the video email prospecting that I'm developed like the updating that now for Jambi monetization, asset monitoring, you know, lead gen asset monetization and I'm doing very targeted email Sales again back to my roots which is how I really started my agency so I'm doing individual video email so for that leads recon is fabulous. But if you're doing a lot of mass cold emails then yeah leads lead Kahuna is great for that well. You can use the never bounce and bright verify as part of the software which will go check them but I would recommend that once you filter your list your output list your export list with your con you know contacting those that you still go upload that CSV file to never bounce and only download the valid emails output so don't double dip because I made that mistake and we burn through a lot of money verifying emails like three times because we use the never bounce settings and lead Kahuna and right verified but then I would still output the export file and then upload it to never bounce because it would still find additional invalid or spam traps or unverified emails that I would have been sending to which will lower your domain reputation and low and will cause your email to inbox less and less over time, so that that's why I recommend that damn what I would tell you to do is just second leads going to never bounce is built in.

Yeah. But I still would recommend and I and again, guys, I've tested this over and over again, if you take that same export file, even if you used never bounce as part of the lead Kahuna scraping process, if you export that CSV and then go to never bounce and upload it and then let it process and then you download you can download all and it will have a column and show you what the status code is for each one of them. You'll see you'll still end up with many of them that are either invalid or will be what they call catch all on verified and that kind of stuff. So I would recommend either just running using just bright verify in league Kahuna itself and then manually editing or uploading them to never bounce once you've generated the list. Okay? but yes, that's what I'm saying. It scrapes crappy emails you have to verify and never bounce.

So yeah, Dan Absolutely. That's your issue right there. That's your issue. You're sending emails to shit. You're sending out emails to shit email addresses, right? A lot of that stuff's going to bounce. And it's going to be that's going to lower your domain reputation. In fact, I would probably recommend if you've already hit 30% bounce rates, abandon those domains. And remember, you can add additional domain aliases to the same gG Suite account. So I would abandon those domains and go by similar domains and add them as G sweet emails as domain aliases, and then start emailing again. But make sure you're doing the never bounds. Okay?

Oh, cool. We're almost done. And I thought we're going to go way over me. See what's the last comment was here? Yeah. Okay. All right.

Does The Opportunity Lie Greater In Mass GMBs or Client-Side GMBs If You're Just Starting Out?

Calvin says if I'm just starting out, does the opportunity like greater and masculine bees or client-side GMB or both? Really? Both? Absolutely. That's good. Both in both. That's cool. Both Yeah, absolutely. Both. The thing is guys then there maybe you know, it may, it's getting harder and harder to verify.

And Google is going to continue making it harder. And I've been predicting that since, you know, we really started pushing building additional GMB assets. Because I know it guys, it's all that's the case of SEO, anything. Anytime something works really, really good people catch on, and they do more and more of it, and then they get shut down. And then we figure out another, it's a cat and mouse game that we play. But I know my prediction has been that it's going to be more and more difficult to verify. And so you know it while it's still available, do that, but at some point is going to become damn near impossible without providing corporate Docs or screen, you know, like, you know, things that can absolutely verify that there's a legit business at that physical location. And that's going to make it harder and harder. And so that's why it's good to do it while you can. Because if the more that you have to practice with for example, the better you will get so that when that time comes, you'll be able to get results from just working on individual GMB assets that are you know, bonafide is part genuine business type stuff so I would do both. Okay.

This Stuff Works
Okay the fact that you are consulting with the tools make me feel better about using He must be talking about Peter drill yeah I've been chatting with him almost on a weekly basis and he's in Australia and I'm in the state so it's like a 15 hour time difference so I've talked to him at 6 am in the morning and it's like 9 pm at night on his end and we've done that several weeks in a row so he's got some good stuff going on then.

Dan would the Peter drew software be a waste of money for service-based companies that wouldn't have driving directions to their business address? well I don't know if I'm allowed to say this… there's there's an update coming down. I was going to ask this but forgot to do so for what's the replacement for all the map stuff? There's an update coming, okay? Just that's all I can say – there's an update coming.

Quintin says hello I'm a full time musician I'm looking to spam My name quit and revenue- we talked about this last week when.. yeah?

Adam: this is a different question though I like the way that he's using discuss to spam.

Do You Still Recommend Press Releases To Increase Visibility?

Bradley: Keep doing it. All right, all right let me let me start reading it again then because the opening part of it sounded exactly like the previous question that we asked. Hello, I'm a full-time musician. I'm looking to spam My name, quitting revenue so much that people think I'm the mayor of Charleston South Carolina when you Google Charleston. Do you still recommend press releases?

Absolutely. Absolutely. I love press releases still use the shit out of them all the time in fact I use them heavily so I would absolutely recommend that. One of my videos content press for my name blasting and Charleston every other hour or something about me as posted 24 hours a day any recommendations um. Yeah I mean one thing is if you're if you're brand is Quintin rabbit, or like your name is your brand set up a GM before that, I don't know why that wouldn't be possible.

You know what I mean? Like I don't think that's it because I know that realtors do it right. Doctors do that sometimes, you know, they were they have their brand, their, their name is like their brand and like that's their business. So they, you know, I can't imagine you couldn't do it as a musician. So, set up a GMB use that to put publish GMB posts consistently and regularly, just like you probably do on Facebook or, you know, whatever other your social networks are, you know, I don't do music marketing, but SoundCloud, probably in a lot of other places. So I would recommend that you, you know, use Google to because remember, that's you want to, we're trying to feed Google what it wants. So, use a GMP set yourself up as a branded entity, even if it's a personal brand use that press releases is great for that that's gonna help to build authority. Something else you might want to do is, you know, try to reach out by the way, in your case, I would say try to reach out to some of the local news and media stations and stuff like that and try to develop like, I mean, don't spam them. That's not what I'm saying. But I'm saying try to develop a relationship with some of the local media type people or newspapers and or local magazines like event magazines, and things like that, or event blogs, that kind of stuff. And see if, you know, you can get posted on local event boards and things where you can, you know, kind of like not like I said, don't spam them. But when you have bigger events, and, you know, place concert events or things that you're going to be at performing at that you can contact them with a well written press release. And they'll publish for you right, and get picked up on the local media websites and perhaps even get some TV airtime, you know, get some featured on local news and stuff like that. That's what I would recommend doing. In a case like yours, I would absolutely do that because you're trying to build your own brand. And there's no better way to do that than to get local press from it like and not just press releases that you spam out there. That's a good starting point, but like to get actual local journalists or broadcast journalists to do to run stories on you, right, and that's perfectly legit. And that's perfect. You're perfectly capable of doing that if you try to develop a relationship with them.

Go ahead and spam away until then, though.

Alright, guys, I gotta wrap it up. Quinces, I predict verification will be paid to play. Yeah, you do that. And like I said, I'm, you know, showing corporate docs like utility bills with the company name on it with the physical address showing and that kind of stuff that's something I've had to do already not for the lead gen stuff but for for actual businesses that i've you know manage that have moved locations and they didn't have access to their original GMB that was verified so we had to produce corporate docs and things like that in order for Google. But I mean, it was easy to do once once we get Google what we wanted within 24 hours it was moved and ranking you know what I mean? So I think that's what's how it's going to go. Or like Clint says there may be a paid pay to play version of it.

This Stuff Works
David No, there's not. We keep it cheap enough to where you know, we don't have to provide discounts for upgrades for that

You guys aren't anything on a radio. A new version of SEO ultimate plus. Yeah, it's been it's been in beta for a couple months now Clint.

Adam: I talked to Jeffrey every Wednesday after Hump Day Hangouts and asked him Clint so I'll make it a point to go and ask him and as soon as as I know something it'll go first into our semantic mastery mastermind.

Hernan: That that's who receives all of our all of the benefits as soon as he tells me Yeah, it's a goal we got it you guys will be the first to know in our semantic mastery mastermind Yeah, because people ask about that all the time So…

Bradley: Alright, guys gotta run. Thanks, everybody will see you guys next week. mastermind webinar tomorrow for those of you in the mastermind. We'll see you then. Bye everyone. See ya.

This Stuff Works


Are There Ways We Can Use Press Releases Aside From Launching A New Site?

By April

In episode 210 of our weekly Hump Day Hangouts, one participant asked if there are ways to use press releases aside from launching a new site.

The exact question was:

I've looked at using Press Releases based off of the Battleplan and saw that you have them at https://mgyb.co/store/ – besides using them for launching a new site, would there be other places that I could use them? (I do some consulting on the side for local businesses and build sites, lead gen, etc)

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 217

By April

Click on the video above to watch Episode 217 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: We are live! Welcome everybody the Hump Day Hangouts Episode 217, also known as the first Hump Day Hangouts of 2019. I gotta get used to saying that. I always screw it up for the first two or three weeks. Anyways, thanks for joining us. We got almost full crew here today, so I'm gonna go down the line here and say hello, do some quick introductions, and then we will get into it. Chris, you're first on my list today here. How are you doing?

Chris: Doing good. Woo-hoo to the New Year!

Adam: Are you back home or are you still up in the mountains, or where you at?

Chris: Back home at the moment. I gotta crank up and start the year productive like most people. How about you?

Adam: Yeah. I had these grand plans, you know. I took last week completely off, went almost off the grid, not completely but tried to stay away from the computer and all that jazz. Then, Sunday, I got sick. I had awesome week planned, all the stuff to do, I was gonna get right back into it, I was excited, and then it's just been like, motivation has been down here. So, it's turning into an inconvenient two-week vacation, so we'll see how it goes.

Anyways, Marco how about you? How are you doing?

Marco: I'm talking to a muted mic. What's up, man? Doing good. Starting off the new year really good, ton of projects. As you know, we got a whole bunch of awesome things coming to MGYB and coming to first and foremost our Mastermind members, and then it goes to everyone else, our followers and all other members then get access before it goes public. Membership has its privileges, as we always say.

Another thing that I'm really looking forward to is on the 14th. Guys, mark it on your calendar, Monday, January 14th, 3 p.m. Eastern, I'm doing an Entity webinar. There's a caveat: the only way that you can have access to that webinar is by donating to my charity. I'm calling it “The Endgame.” What this is all about, what other people just refuse to tell you because they want to give you information piecemeal and they want to lead you down the road but they don't want you to have all of the information. What I'm doing is, I'm giving everyone all of the information. I'm giving everybody the why these all take place. That's The Endgame. What we're after so that Google can give you all the love possible.

That's on, again, Monday, January 14th at 3:00 p.m. Eastern. It's The Endgame. The Entity Webinar. Donate. It's for a good cause.

Adam: Awesome. Awesome. Yeah. We'll have some more information about how you can do that shortly. Starting next week, we'll give out information to everybody so you can get on that. You definitely do not want to miss out on that.

Real quick, Bradley, how are you doing?

Bradley: I'm great, man. You said that you screw up for a couple weeks 2019.

This Stuff Works
Adam: Yeah.

Bradley: I always screw up when I'm writing a check. You know what I mean?

Adam: Right.

Bradley: That's where I always screw up and then I have to either scribble it out and initial it or void the check and write a new one. It always pisses me off. I'd do that for the first whole month really. But other than that, yeah, I'm really excited too. We're gonna hit 2019 running. We've got major big goals that were working on currently, GMB asset building and all that kind of stuff, and we're looking to really provide more and more Done-For-You services in MGYB. A lot of those are in development now, training virtual assistants in order to be able to fulfill those services for you, guys.

We just got a lot of stuff coming up. It's gonna be a really good year. As Marco said, the Mastermind members, we've kind of restructured that as well. We have clear direction this time. Finally, after all these years, I think we've got a really clear direction for new members, whether you're starting out or already got a business and you're just trying to scale it and grow it. It's just really a lot of good things that we are implementing this year. So, looking forward to it. This is the start of a big sprint for the next 12 months.

Adam: Definitely, We'll do our own break it down, do it 90 days, and then down to the week, and then day-by-day. Right? Good deal. I want to say thank you to everybody who took us up on some great offers over the holidays, whether it's MGYB sales and then those of you who decided to join the Mastermind, that's awesome. We're really glad to have you guys in there and getting through that. Really awesome that we had everyone do that. That's a great investment for 2019.

With that said, if you're new to Semantic Mastery and you don't know what the hell I'm talking about, I want to first say thanks for watching, whether you're watching us live or you're catching the replay, come check these out, whether you're in our Mastermind or you're not, you're in different groups or not, just come ask these questions, be part of the community, get your questions answered every week. You can always go to semanticmastery.com/hdquestions, like I said, if you're watching the replay, even though you post them on the page, you can come back and check out the replay, if you're traveling or whatever the deal is you can't watch us live.

If you're also wondering where to start with us, Battle Plan is the place to start. Just go to battleplan.semanticmastery.com. That'll fill you in on the rest of the details. It's repeatable processes to get you results. All right. That's the bottom line.

If you're already in digital marketing, you're in the local game, you want to really take things up, you want to be part of like-minded community, then the Mastermind is the place to be. You can find out more about that at mastermind.semanticmastery.com. Alrighty.

Let me check my notes here. I've got a little bit of a head cold that's messing with me and slowing me down here. I did wanna mention something coming up next week. For those of you who remember in … Bradley, was that October or November when the Side Hustle Toolbox came out, the Stack?

Bradley: Yes.

Adam: Yes. It was in the fall time frame.

Bradley: Yeah.

Adam: Those guys have put together another one and they asked me to contribute, so I was happy to do that. Carey put together one info stack and it's more around productivity mindset, self-development kind of area, the idea of being start 2019 off to a good start. I've gotten a sneak peek at some of the stuff that's in there. It looks like some really good stuff. I'm happy with the one I made, the short course I put together for it, basically about freeing a lot of your time and how you can literally create about 115 hours out of 30 minutes over the next year. So, stuff like that.

If you're looking to really make some improvements, whether it's your business, your life, relationships, whatever it is in 2019, this is gonna be something cool that we're gonna share with everybody. Just like the last one, there's several thousands of dollars worth of products that they're putting together and then you get access to it all for just a ridiculously low price. I don't know exactly what that's gonna be it, but I believe the one we took part in was like 47 bucks.

Bradley: Yeah. It was there was over $4,000 worth of training, products and courses and stuff, and Side Hustle Toolbox is what it was called. I think with the coupon that they had during the launch week and all that, you get it for basically at 50 bucks, so it's ridiculous.

Adam: Yeah, just a big value bomb. We'll be sharing that information with everybody. It's something I talk about too, with all of these, it's like take the best, leave the rest. Any one of these things is worth $47. So, if you look through it and you think that one of them is worth it, grab it. Don't get lost in it. Pick the top ones, the ones you think are gonna help you go through it, put it to use. Don't worry about drowning in too much. Just grab it, pick the ones that are gonna work for you, put it to use it, and move forward.

This Stuff Works
Cool. All right, guys. Anything else?

Marco: Subscribe to our YouTube channel, please.

Bradley: There you go.

Marco: It's free.

Bradley: Yeah. We recently just passed 6,000 subscribers and those are organic subscribers. We appreciate you guys subscribing in the channel. Yes, definitely subscribe if you haven't already where you get notified, we chop these up Hump Day Hangouts up into individual Q&A videos and post them out too. It's funny, we looked in the dashboard-, excuse me, I was looking … I think I'm gonna pull it up right now. Stand by for a minute because I think this is crazy. I was in the Analytics the other day for our channel. Yeah, we've got 2,590 videos in our channel. That's crazy.

By the way, in case you guys didn't know, you can go to our channel youtube.com/semanticmastery and then use the channel search feature and type in your question. A lot of times you'll find an answer because we previously answered it on Hump Day Hangouts. Since we put timestamps in the video descriptions of the Hump Day Hangouts and then we also chop up the individual Q&As, a lot of the times you'll just go to you find, the channel search function will lead you directly to an answer. In case you weren't aware of that, you may wanna check that out too.

All right. If that's cool, guys, I'm gonna go ahead and jump into questions. Is everyone good?

Adam: Let's do it.

Does The MYGB Service Able To Verify GMB Listings In Germany?

Bradley: All right. Okay, cool. Dustin or Da B is up. He says, “Jo Bros.” He must have meant “yo,” I don't know. Anyways, he says, “Happy New Year. I would like to know if you are also able to verify GMB listings in Germany with the MGYB service.” I can't answer that. Marco, can you?

Marco: As far as I know we can verify just about anywhere in the world. The European Union is a little problematic. Your best bet is to write to [email protected] and they will give you the right answers.

What Is Your Recommended Off-Page Strategy For A Small Affiliate Site Dedicated To Reviewing One Product?

Bradley: There you go. Sam's up. What's up, Sam? He says, “Happy New Year. I'm going to make a small affiliate site dedicated to reviewing one product. It's for launch-jacking but I want it to rank long-term too. Can you advise on off-page strategy for this type of site? IFTTT Network + RYS Stack? Thanks.”

Well, I don't really do much affiliate stuff anymore and when I did, I mean, I … It's kind of hard, in my opinion. Again, I'm not gonna be the best one to give you advice on affiliate stuff because I just don't do much of it. But I can tell you affiliate site for just one product, I don't think is the best idea, Sam. Only because you gain more traction over time with a site that you're gonna continually post to and update.

Unless you're gonna be continually updating this one small affiliate site, as you mentioned, about one product, if you're gonna continue to add content to it, then it would make sense to have like a syndication network because you'd be constantly adding, publishing content, reviewing products, or whatever. That's why I said … Let me back up for a minute.

Typically, some of the best affiliates that I've met, like for example, Jeff Lenny, Jeff Lenny is a really good affiliate marketer, okay, I'm not sure if you're familiar with Jeff Lenny, but he's somebody that you could model. He's got basically an authority type review site that he's built for reviewing products and such. That's typically how I've seen most people get long-term traction with affiliate sites, especially if you're just reviewing products, is to create some sort of product review site that you're gonna continually update. That's gonna keep it fresh. That's gonna help you to develop authority over time.

The problem with a single product-type site is that it's hard to build authority with that and it's also hard to continue content marketing about that one particular product, so they don't ever really gain a lot of authority. Now, depending on how competitive it is, you may be able to just throw up a one page site or whatever and rank it and do very, very well, especially with launch-jacking because it's a new product. It typically means there's not a lot of competition because the product name is a new name, or there's not a lot of competition for it yet.

But that's why I'm saying, again when I was doing launch-jacking stuff, we were able to get some really good traction with just YouTube videos and Press Releases. Press Releases were one of the big parts of it. But we did a lot of YouTube spam and Press Releases and RYS Stacks. Yeah, drive stacks work great for launch-jacking because again they're new terms usually, new search queries that you can optimize for.

This Stuff Works
But again, like I said, long-term, if you want it to rank long-term, I would recommend that you go with a branded affiliate site, something you create a brand, it could even be Sam Bailey, you know what I mean? and then just review products consistently. That's how you wind up gaining traction over time.

Again, I'm not gonna be the best person to give you advice on affiliate stuff because I just don't do it. Marco, or anybody, you guys wanna comment on that at all?

Marco: I totally agree with you. Its brand plus keyword association when it comes to a launch-jacking right, and then he wants it long-term, well, it's gonna keep it long-term if Google gives it that association long-term, if it starts to associate the brand with whatever keyword it is that he's pursuing. In this case, it's whatever product or whatever small affiliate that he's trying to do, that's what he's going to have to do.

Now, yeah, of course, RYS is going to work, but you're going to have to keep adding power to that drive stack. You can't just do a simple drive stack and expect that, although it has happened, Virginia SEO.

Bradley: Yeah.

Marco: You can't expect to stay at the top when you have all of these people trying to rank for that and doing things every day to try to take you on. It means that you have to continue adding information and images and video and whatever it takes to stay on top. So, yes, drive stacks, press releases, we've had great success, link building, everything in conjunction.

Bradley: Yeah. Also, one thing you might wanna consider, I had a lot of success with driving traffic, especially for launch-jack using Google Ads, formerly Adwords, because it's a new product. There's a ton of SEOs that … Again, when I did some launch-jacking training for, what we used to have was, we used to have something called the Master Class and I did several launch-jacking projects sites-, campaigns, excuse me, during that training.

We did really well each time we did launch jacking, but one of the things I started to do was set up you-, excuse me, well, YouTube Ads as well, but Google Ads from search and that tends to work really well too because, again I was trying to launch jack affiliate-, excuse me, internet marketing products. So, other training, internet marketing training products, or WordPress plugins, or whatever, just other IM-type products.

You'd end up competing with a bunch of other people trying to launch-jack too and it's a time-consuming process to set up launch-jacking. I even had developed some processes for some VAs and we were targeting various IM products when they would launch. We would publish a press release and all that kind of stuff and it would work fairly well.

But like I said, it was so much easier just to set up a good, what you call the bridge page, don't ever say that to Google Ads though, but it's really a bridge page where you basically set up a landing page that you could do a review of whatever product it is you're trying to promote. Make sure it's a well-done landing page though, that is content-rich, in other words, it could have a video but also have good text on it to where it's not a blatant just affiliate-type page if you're adding value.

Google Ads, they'll suspend an ad if they think that it's a low-quality page or a thin content page that is only used to promote an affiliate link. But I've had many landing pages that were, again they're bridge pages, don't ever say that to Google, but they're bridge pages where all I was doing was promoting an affiliate offer, but I fleshed it out well. Because of that, it would stick and Google Ads would accept it and then I could drive traffic using Google Ads for really inexpensive because it's a new product name, it's a new keyword so there's not a lot of people competing.

Again, for launch-jacking, you'll get a ton of SEO, a lot of IMer's that will try to launch-jack doing various spam and SEO stuff. But very few target using Google Ads, at least in my experience a couple years ago. It's been a couple years since I've done any of this. I found it to be a lot easier and more efficient to skip all the SEO stuff and just set up Google Ads for launch-jacking.

That tended to work really, really well because it I could cut, what used to take me if I was going to develop out the launch-jacking campaign and do all the work myself, which I used to do, it would take me sometimes two days to really develop all the stuff out. I'm talking about the video spam, ordering press releases, setting up a WordPress site, or at least a page or a landing page or whatever. All that kind of stuff was a real pain in the ass to set up.

Then once I trained Vas, even then it was still a lot of work, even if I had a VA that would set up an entire campaign, a launch-jack campaign in a day, I'd still be paying that VA for a day's worth of work. Whereas I could just go into AdWords, or Google Ads now, I could go into Google Ads and set up a campaign in a matter of 20 minutes after I built the landing page and then the traffic could start within hours. Once the ad gets approved, traffic can then start immediately. Then it was just like, as soon as the launch was over or the shopping cart closed or whatever, then I could just turn the ad off and I'm done. You know what I mean? I made my money and I'm good to go.

So, that I found to be more efficient, Sam. What I'm saying is you could do a combination of both. If you're trying to have something that's gonna rank long-term, then I would recommend, like what Marco said, that you're gonna have to have something that you're gonna update with content regularly. That's why I recommend having a syndication network if you're gonna do like a review site where you're gonna review more than one product. But you can jump-start your traffic with Google Ads, at least initially, and get placed right at the top of the page. You might wanna check into that as well. Okay.

This Stuff Works
Something else I like about that, Sam. Remember, if you're driving people to a landing page, whether you do it with SEO or Google Ads, always try to build a list too. Instead of just point people from that page direct to the affiliate offer, try to put them through an opt-in gateway somehow so that you can build a list, because you got to think about it.

Also, make sure you're using remarketing, Sam. Even if you decide not to do Google Ads for this affiliate campaign, I would still make sure that you have Google Tag Manager added to your landing page or your site, depending on how you're gonna build it out and make sure that you create a remarketing list because, depending on, if it's an offer that's gonna be an evergreen product or whatever that's available for purchase beyond just the launch window, then you can build a remarketing list even if somebody doesn't opt-in.

If you put an opt-in on the bridge page to try to collect email addresses that you can market to them via email at a later date, that's great, you should still try to do that. But even if you don't get somebody to opt-in, if they land on your page, now you've cookie them and they're on a remarketing list, so you can still market to them. If you know what particular product or service it is that … They landed on that page, there's an interest in that product or service, then you could potentially even serve ads to them via remarketing for other similar type products.

My point is, you absolutely, beyond a shadow of a doubt, you should try to collect emails via opt-in if possible. But at the very least, if you're driving traffic, you should be building a remarketing list because that way you can continue to market to that visitor that would have otherwise been a lost visitor if they didn't purchase or opt-in. Does that make sense?

Anyways, definitely, that's a good idea. I'm using remarketing for everything, guys. I love it. It's great. I mean, even for local stuff that I'm doing, remarketing is so powerful, guys, and it's so inexpensive compared to cold PPC.

What Are Your Thoughts On Using Firebase Dynamic Links As Replacement To Soon-To-Be Defunct Goo.gl Shortener?

Steve. Steve says, “Happy New Year and thanks to all Semantic team for these Hump Day Hangouts. Looking forward to another great year.” Thanks, Steve, we appreciate that. “As Google phases out the goo.gl shortener, closing March 30th, their replacement is Firebase Dynamic Links, which, in addition to a link destination, can also have a builtin title, description and image for social media. What are your thoughts on these? Will you use these in place of goo.gl? Are there any SEO advantages from keywords in the title, description or image exif data? Thanks.”

Marco looked into that several months ago or a year ago now when they first announced that Google URL shortener was going to be shutting down eventually. One of the problems with the Firebase links is they are all 302s. Is that correct, Marco?

Marco: Not necessarily.

Bradley: Okay. Can you expand on that a bit?

Marco: Yeah. You can make them 301.

Bradley: Oh, you can?

Marco: You can.

Bradley: Okay. You're short answers today, aren't you?

Marco: Yeah. Go read all of the shit that I read through to find that. I'm not giving it away.

This Stuff Works
Bradley: Okay. Well, there you go, Steve. I tried. Yeah, okay. It was my understanding because I remember Marco talking about this. I was unaware that you could make them 301. I'm not sure how you do it, Steve. I have not researched this at all because, as far as I was aware, they were 302 links and I said, “Well, that kills that.” But, yeah, just go do some more research, I suppose. I tried to give you a better answer, Steve. I'm sorry I couldn't.

Marco: Just to add a little bit to that, we're going to have our own shortener in MGYB. It should be ready by Friday. If not, sometime next week. Then, we'll do tests and make it public before Google phases out their shortener and then we'll just power up our own. That's what you should do. I mean, we're not going through Firebase, but Firebase allows you to do that, to set up your own link shortener.

Bradley: There you go. There's some benefits to doing that too because you can power up your domain that way too.

Should You Use One Schema Markup For All Pages Of A Multi-Location Business Or Should Use Specific Schema For Each City Page?

Scott Walker. What's up, Scott? He says, “I have a client whose business has three locations, should I use Schema markup with all locations on all pages then use just the specific Schema for one location on the individual location/city pages?” No, Scott. If you have a business with three locations, there's really one type of markup that you should use, it's what's called “organization markup.” Another substitute that will also work is called “corporation markup.” Either corporation markup or organization markup would be listed on either the site header of the main domain.

Most multi-location businesses are going to have a root domain, right, guys? They're either gonna have location pages for each individual location, which are inner pages of the root domain, or maybe perhaps subdomains with a WordPress installer, an HTML page for each location on subdomains, it's usually gonna be one or the other.

With the organizational/corporation markup, you can put that in the site header, if you're using JSON-LD markup, you can put it in the site header and that can be across, like a global site header. In other words, it goes across all pages, which in organization markup you're talking about the corporation itself, the entity, the main corporate entity, then you can list the individual locations.

But on the individual location pages, whether they're inner pages or on subdomains, however you have that worked out, those should only have local business markup for that particular location. Organization markup can go either globally across the site in the header, except for on individual location pages, or you can just put organization markup on a locations page which lists all of the locations, but then there would be a link that clicks through to the individual location landing page. Or you could have it on a Contact page or an About Us page. That's per Google's recommendations, by the way, guys. So, I would definitely look into that.

Also, there was something else, let me pull this up. I just had this up earlier today. Organization schema, Google, there we go. There's an SEMrush article right here. This is a really good one. This is where I learned, this is actually where I stumbled across the @id page stuff that I basically developed from this article. Way back in February of last year is when I had talked about the local iFrame loop in Syndication Academy. I got that idea, that idea was sparked from this article right here on SEMrush. Okay.

Essentially, if you scroll down here, you'll see there's organization. This is corporation markup here. But then there's the organization markup, which you can select which type, okay, that's how you get a bit more specific. And local business schema, okay, that's where you would go all the way down to the individual location. If you scroll down here, it talks about @id page and all that kind of stuff. This is a really good article. I'm gonna drop this on the page. I would recommend that you spend some time kind of going through here and reading this. Okay.

By the way, Scott, if you're in the Mastermind, which I think you are, Muhammad actually just had posted a very similar question in the Facebook group. I answered it and I gave some live examples there of how I have it on some of my sites. Go check that Facebook group for the Mastermind and you should find that thread and read through it. You'll see some examples of some of my own properties where I have organization markup with individual locations and all that kind of stuff. All right. Keep moving.

Is It Best To Use City+Brand Name When Building Multiple GMB Sites In The Same Geographical Area?

Michael. What's up, Michael? He says, “Happy New Year, Dudes! Short GMB question. If building multiple GMB sites in the same geographical area, and I want to build a brand, is it best to use the city plus brand name in the name so that Google doesn't see it as a spam site? I was going to use the same for each location, but MGYB customer service suggested I not do it that way. How do you do it? Thanks.”

Okay. I'm not sure why that advice was given to you because, if I've got several assets that are in the same city, with the same city name but they may be different zip codes, I'd still use the same name for all locations because the other data points within the NAP are gonna be unique. If you're trying to build a brand, a pseudo brand anyways, then I recommend you keep all the name the same. It makes it easier.

The problem with creating, trying to create a different brand for each location is that it sucks. It's a lot of additional work, right? One of the things I've done, as you probably know, Michael, or anybody that's been through Local Lease Pro or in the Mastermind, they know I'll use a pseudo brand, like Local Tree Pros, for example, or something like that, and then I'll just name it City Tree Pros as the actual location name.

This Stuff Works
But if I've got, let's say, three assets in the same city but they're in different zip codes, then I would name it that, let's just say, Cal Pepper Tree Pros, let's use that as an example. There's only one zip code in Cal Pepper, but let's just say that I had three different locations for Cal Pepper Tree Pros. Then what I would do is I would have all three of them named Cal Pepper Tree Pros, but the physical address when the verification occurred to get the GMB verified, the physical address would be unique, the phone numbers are all gonna be unique, the web addresses are all gonna be unique. Even if the name is the same, that's perfectly okay because the other data points are unique.

I'm not sure why MGYB customer support would have said not to do that. That's something, Marco, maybe you and I should chat about with whoever gave that advice because I want to make sure that we are giving a code the standard answer to everybody. Michael, in my opinion, I would still go with the city name-, or excuse me, with just the brand name, or if you're doing city plus brand name, if that's how you're naming your GMB assets, then if you have multiple locations within the same city name, do like I mentioned, you're gonna have unique data points for the NAP other than the name, so it should be okay.

I've never had any issues with that, guys. I've got many, many, many clients as well as lead gen assets out there guys that are multi-location. They share the same name and I've never had any issues with them. The only time that there's issues if you share the same phone number or if you share the same web address. Which, again, I've seen problems where people have multiple locations and they share the home page URL of their website as the landing page URL for their GMB assets. That's wrong. That creates NAP inconsistencies. That ambiguates data and that causes problems.

If you're going to have the same name and you're going to use inner pages, or for example, again, if it was one company and they have just one domain they don't have separate domains for each location, then you should use the location page, which is a separate landing page on the domain for each location, as the website URL in the GMB listing because that makes it a unique URL per listing. Does that make sense?

That's my advice to you, Michael. Marco, do you have any suggestions on that or anything different to say?

Marco: No. It's just the way that Rob recommends it. It's something that we found that works really, really well at just getting tons of calls.

Bradley: What's that, putting the city name?

Marco: No. By putting different names within the geolocation, within the geographical area.

Bradley: Okay. Yeah. I haven't tested because I … Again, the reason why I haven't tested that is because I don't want to have to create new brands. You know what I'm saying? I wanna go with one type of pseudo brand that I can scale and that way I don't have to come up with a different brand name each time. If I've got three assets in one city, I don't wanna have three brands. Does that make sense, guys? That's why I do it that way. It's more of an efficiency thing for me because we're scaling so much. It would be very difficult to continually come up with new brand names and new logos and all that shit. It would be an enormous amount of work.

Andreas says, “How will we be invited to your webinar on the 14th?” If you donate, you'll get an email with the notification.

Marco: No. If he's on our list, he'll be notified what it is that he needs to do. If he isn't, then how you do it is you donate, then you contact [email protected] and get all the information that you need.

When Is The Release Date Of The New Version Of Jeffrey Smith's Ultimate SEO Plugin?

Bradley: Okay, there you go. Jordan's up. What's up, Jordan? He says, “Any insider news, I know you all are tight, from Jeffrey Smith on when the new version of Ultimate SEO is coming out? No. I can follow up with them now, Jordan, and find out. Let me make a note of that. Because I actually asked him about it just last month, or in December, so just last month, I asked him specifically about it because we were talking about it in a webinar somewhere and I wanted to promote it. I was asking if he had the new one out yet and he didn't, he said he was working on it though. I think it's gonna be out this month at some point, but it might be February. I'll just make a note of it. All right. I'll find out.

Greg Drebert, if you're on then you know because you're real tight with Jeffery. You can always post and let us know if when the launch date is. You look like you are live, Greg. If you can shed an insight, that would be great. If not, I'll reach out to Jeffery and find out, Jordan, and I'll ping you back either in the Syndication Academy Facebook group or next week on Hump Day Hangouts. Okay.

Jim says, “Ass.” Okay. That's quite a way to start a question. “I was in the process of typing out a bit of a long specific question and the browser refreshed or losing it all let's try again but shorter.” Yeah. By the way, if you're at the 59 mark on the clock right before the webinar starts, when it turns to the zero, the top of the hour, yeah, the page refreshes automatically for Google Event pages. So, yeah, next time type your question out in a text file or notepad file first, that way if that happens you don't lose it. Don't you hate that? Okay.

Would SM Techniques Work On Brand-Based Adult Websites?

“Hey, SM gang. I have a question about whether the SM techniques work with non-local, more niche clients. Marco might be the man to ask because he doesn't give a fuck. You say that the techniques should work for any niche, but has anyone tried them with a non-brick and mortar adult client?” If Chris is on, he used to do a lot of that kind of work. “As in a client that operates one or more adult content websites that are based on the brand, rather than the business. In most cases, there probably wouldn't be a GMB to work with. Does G treat adult sites differently when it comes to these mainstream tactics?”

I've never done anything in the adult industry. I know Chris has. Chris, if you're still on, do you have any insight? Is Chris still on?

This Stuff Works
Marco: No. I don't I think he and Adam dropped.

Bradley: Okay. All right. Well, Marco, can you … I've never done anything in the adult industry at all.

Marco: No. I mean, I haven't. I did but that was just way back in the day I had a client. Dude, I don't see why it wouldn't work. I mean, seriously, how we developed RYS Academy and RYS Academy Reloaded is that we found the document ranking in Google and it was full of just porn links and just porn stuff and it was ranking like crazy, the G doc. It's one of the things that sent Dr. Garry down the rabbit hole and sent me into thinking how to put it all together into one cohesive unit to push all of that power over to whatever it was that we were trying to rank.

So, if a G doc ranks for porn, there's no reason why anything else shouldn't. I'm just reasoning it out. It's not something that I'm going to try because I don't have a client to do it with. But, Jim, I mean, this is a test in the making. As far as GMB, why wouldn't you try to …? This is what my webinar is gonna be all about on Monday the 14th, why wouldn't you want or try to create the Entity for this so that it's just clear with Google what it is, what all the assets are, where they are, and they all belong to one brand and you try to that the brand plus key word association? I don't see why it would be any different. Of course, it would be filtered for adults, but I mean, that's your market anyway.

Bradley: Yeah. But actually, because I was just thinking business category for the GMB. Guys, they do have media company as a business category, so you could set up a GMB listing for that brand and label it for the GMB business category as a media company. I don't know that that would be filtered out unless it had something offensive in the title of the business name, the GMB profile name, if that makes sense.

Yeah. Sorry I can't shed more light on that. Jim, if that's a question that you would like answered more, I can always post, or with a better answer I could always ask Chris P to shed some insight, because I know he did a lot of work in the adult industry for a while. I don't know if he still does or not, but he did for quite some time, so he might be able to give you some pointers too.

Jim, you might even want to post this question in whatever group you're a member of Facebook group for Semantic Mastery. That way we could get some comments going on over there. I'm sure there's probably some others that have done adult content stuff that could probably help out too. I'm sorry I can't give you, I've got zero experience doing any marketing for adult content sites, guys.

Marco: Yeah. Too bad Jason Quinlan has gone underground or he'd be perfect to answer this. But I'm looking at the categories right now in Google and they have one for adult DVD store, adult entertainment club, adult entertainment store. So if they allow you to verify that, I mean, just looks for the category, I don't see why you wouldn't be able to verify something along those lines and then build your entity that way, see which one fits. If none of them fits, go general.

Bradley: Yeah, media company. I was just thinking, Jim, if you were dealing with online website stuff, a media company might be a good category too. Anyways check it out, post to one of the other groups, one of the groups that you're a member of and see if you can get some other people that may have that some experience, Jim, to comment.

Does Any Of The Semantic Mastery Team Member Buy The Annual OMG Machines Package?

Happy New Year to you as well Scott. Andreas says, “Thanks for the affiliate marketing tips, Bradley.” You're welcome. Jim says, “One more quick question for SM or anyone else on here. Does anyone on here buy the annual OMG Machines package. It rings in at 5k, so it's not for everyone. Is the information worth the cost? Something that can be implemented into an SM strategy? Thanks.”

I do not. I was a member of OMG, that's how I got introduced to Network Empire, it was back in 2012, 2013. For one year, I was in OMG. Then, I got introduced to Network Empire at the OMG live event. I think it was their first one. It might have been their second one. But Network Empire was there and that was where I kind of took the Syndication Academy, at that time we call them IFTTT SEO Academy, and then kind of learned how to really power that up.

Part of the reason I got away from OMG stuff, and I'm not talking about anybody else out there, guys, that's not what this is about, but I got away from the OMG stuff because it was mostly, at least back then, I haven't been a member for several years, but it was mostly about PBN stuff. Like how to go out and buy really powerful domains and build PBNs and not create footprints and all that kind of stuff.

That works. That did work a lot better. But we found methods that … I didn't like the whole PBN thing. I got tired of building private blog networks or building sites and trying to hide footprints. It became more and more difficult and less and less effective without going through all of the … In other words, unless you went through all of the trouble on how to find really powerful domains that were relevant and then how to set them up properly without footprints and all that kind of stuff, then they weren't as effective. If you did all those things right, then they could be really effective.

This Stuff Works
But I found become increasingly difficult. I stopped doing PBN stuff and worked more on content syndication and the kind of stuff that we that I felt like was more long-term and more sustainable, which is why I went with going more than Network Empire out. Then, we developed out our own products and our own stuff. RYS Academy being one of them and Local PR Pro and Local GMB Pro and all of these own methods that we've developed on our own that have absolutely nothing to do with PBNs. Nothing.

Guys, we rarely even talk about external link building because we don't need to do it very often. When I do now, I primarily just use Press Releases as my external link building method. My point is, personally, Jim, I wouldn't spend 5k on it. But that's just because we use our own methods, our own proprietary methods that tend to get us results without needing PBNs. Again, I don't know that that's what they're about anymore guys. I'm just telling you that that's why I got away from it.

If anybody else wants to comment on that on the page, I'm certainly open to having people comment on what their thoughts are on there, guys, but please keep it civil. We're not here to pick fights with anybody. Don't start none, won't be none. You know what I mean?

Marco: Yeah. I don't have enough information to tell them one way or the other, and I wouldn't anyway. I wouldn't say, “Yeah. Go spend 5k,” or “No, don't spend 5k.” What I will tell you is, as Bradley said, back in the day that's what was done, that's what worked, and you did it and you moved on to the next and the next. Then came Network Empire, of course, Becker we met inside one of his Masterminds.

There's a bunch of information out there. What I can tell you is that we did our own flavor. We did our own thing. If I need a PBN, I build the G site and a drive stack.

Bradley: That's it.

Marco: And I add power to the G site and the drive stack. I push all of that power the way that we teach it, Local PR Pro, Local GMB Pro, Local Lease Pro, RYS Academy Reloaded. I mean, if you're not in RYS Academy Reloaded, I don't know why you're not in there.

Bradley: Yeah. Yep, there you go. All right. Ken, yeah, there you go. He got the donation link. Greg says to Jordan, “I just talked to Jeff.” See, Greg, you're the man. Thanks, man. I knew you'd come through. You always do, Greg. Thank you. “I just talked to Jeffrey. He'll throw in five extra licenses to the 89 five-pack for Mastermind members only. That's 10 total. Okay. So, you get 10 licenses for $89 for the Ultimate SEO Plus Plugin. That's the Buy link. Then, send him an email with the special I mentioned they get the extra five licenses. We'll be testing the new beta plugin this month.”

I thought that's what Jeffrey said. I remember, like I said, just last month when I was chatting with him in Skype, he said something about January. I didn't know if that was the launch or just the beta testing, Greg. But I appreciate you chiming in, Greg, as always. Thank you. So, it's coming out soon, guys. If he's starting beta testing this month, it's coming out soon.

Entertainment Agency, there you go, there's another one. That must be another business category. “Clients are clients and money is money. It's all the same work.” Yeah, I agree, Jim. I mean, I don't know. I've never been approached to do adult stuff. I'm not sure whether I would do it or not, to be honest with you. You're right, money's money. I don't look down on it or anything like that. So, you're right, it's all the same kind of work.

Marco: Yeah. That's just another niche. You go into whatever it is. You're going to get paid, that's how I see it.

Bradley: Oh, we're almost … Look at this, guys. Post some more questions because we got 15 minutes left and we're almost out of questions. That's rare. It's okay, it's only January 2.

Jordan says, “Also, if someone is a Schema wizard and wants to make a little cash, hit me up. I have a large international travel site migrating to epicenter CMS and the dev team is installing Schema but not using JSON-LD. I need a set of eyes that gets the non JSON-LD type of schema to make recommendations.”

Yeah. Jordan, I would reach out Ryan Rodden Skeema Pro, I think skeema.pro. I think this is it. Right here. Reach out. I'm gonna post this link on event page here, Jordan. Ryan Rodden, he was a Mastermind member for quite some time. I don't know if he's still in the Mastermind or not, but he's a Schema pro. The site he set up specifically because he got tired of people asking him all the time questions of like, “Hey, would you look at my structured data?” so he set this up and just like he said, “Yeah, I'll take a look at it. Go buy it here.” He'll either generate the code for you, or he'll do a structured data overhaul, or he'll review existing structured data, and all that kind of stuff, you just have to purchase it.

But anyways, Jordan, if you've got a big site or whatever, just reach out to him, see what he can do for you. Ryan Rodden for schema work. Or I refer you, by the way, or the Semantic Mastery referred you.

Hey, where's my comment? There it is. All right.

Scott Walker, “I belong to OMG. Very nice people. But I agree with Bradley, Semantic Mastery is far, far ahead on Local GMB, Google Maps techniques.” Well, thank you, Scott. Appreciate that. Yeah. I mean, like I said, guys, I don't know whether they do much with local stuff or not, I know at least back in many years ago now, I mean, you got to think that was 2012 to '13, I think, when I was a member with them. That was shit that long damn time ago. I don't know what they're doing now, to be honest with you. So, you'd have to, Jim, decide on your own really. It's not really much I can help you with on that.

Marco: I have a question for Jordan. All right. There's three types of Schema-, or excuse me, structured data that you can go with: RDFa, micro data, or JSON-LD. Google recommends JSON-LD. Why wouldn't you go with what Google recommends? So now it's me asking a question during Hump Day.

Bradley: Wow! Now I gotta wait for the answer because there's latency, some delay.

This Stuff Works
Marco: I'd like to know why. Is it the CMS that doesn't allow for a certain type of structured data? Or is it the client? Is it you? If it's you, why? I mean, this raises a lot of questions, right? Since Google says, “We recommend JSON-LD. This is the way you should do it. This is the way you should go. This is what the bot wants. This is what the bot is coded for.” It'll understand all the other, but you I'm just wondering.

Bradley: Yeah. Well, while we're waiting to see if Jordan replies here, he goes. “That's what I want to argue. Use the freaking JSON.” I agree, Jordan.

Marco: I can give him a page where Google recommends it.

Bradley: Yeah. Do that because then you could go show the web developers and the owners of the company, say, “Here, this is Google saying that you should use JSON-LD. So, why are we doing it the other way?”

Marco: We have Quentin just dropped something in there from South Carolina.

Any Suggestions On How To Use SEO And Google Ads To Rank As One Of The First Musicians In Charleston, South Carolina?

Bradley: “Hello, guys. I live in Charleston, South Carolina. I'm a full-time musician. I play drums and lead sing. I'm looking to be one of the first musicians in Charleston to really use SEO Google Ads the right way. Any suggestions?” It's a really good question. That's a good question. I don't know. SEO and Google Ad, I'm trying to think of how you could do with GMB stuff, but I don't think … It'd be very difficult because as a musician you're gonna travel to different venues to perform instead of have your own venue. You know what I mean? Most likely. So, that would be difficult.

But to use SEO and Google Ads? Well, it depends. I mean, again, that one I'd have to think through quite a bit, Quentin, because it's not something that I've done in the past. But I would probably think that you would want to just optimize for your name or your band's name, either your name or your band's name, or both, or band or group or whatever. You see, you play drums, so I'm assuming you're in a band.

My point is, I would probably optimize for that because as people get to know who you are, they'll start searching for you or your band's name. So, I would optimize for that. I mean, you could go generally to start getting some exposure. For example, I don't really do searches for music in my town so I don't really know what type of search queries people would look for, but you could start, for example, let's just walk through this. We got a couple minutes.

Go to Google Trends. That's where I would start because that's where I always start. For any type of new industry, guys, whenever I'm trying to figure out the best way to start marketing via SEO or even Google Ads at that point, I always start with Google Trends. Always, okay? Come to Google Trends. I don't know what kind of music you play because you didn't specify, but I don't know, let's just see what live music brings up.

I just put live music in. By default, it's gonna be set for United States and it's gonna show data for the past 12 months. But what I would do is I would narrow this down from maybe down to a city level. So you said Charleston, I'd start at a city level, but you might have to broaden it out a little bit. Charleston, South Carolina, right? That is what he said, right? Yeah, South, Carolina. Okay.

Then, this isn't only for the past 12 months, sometimes that won't be enough data, especially on just a city level. You might wanna pull it back to either the regional level or even to a state level, which I'll demonstrate that here in just a second. Right there. We've been talking about this for months now, guys. Ever since July 2018, the near me keywords are by far the most rapidly growing keyword type of query, a near me query.

That's where I'm starting for all my GMB assets now is I'm starting looking to do location research with near me keywords. That's where I start with my research. This just goes to show you, live music near me in just the past 12 months has had 120% increase in search interest in Charleston South Carolina. So, specifically in that city.

My point is, you could literally start optimizing for live music near me. That's a search query that could be optimized for. How do you do that? Because people ask me that, “Well, how do you optimize for near me keywords? It doesn't read naturally.” Well, for example, with GMB posts, Google My Business post, we do a lot of, and again, I just mentioned that's where I start now is always targeting near me keywords because they're driving a ton of traffic right now.

Well, put in like the first line of the GMB post was did you just search, and then we put in quotes, live music near me, question mark. Well, look no further, you just found it. Then, you can spit out some details about the venue and your business-, or, excuse me, the band. Obviously you'd want to associate live music near me with your band name. You'd wanna make sure that your band name was present and that post, as well as maybe the venue that you're performing at, that kind of stuff.

That way you're working that keyword directly into within a non spammy way. Did you just search live music near me or just search live music near me or there's multiple ways you could reword that to where it still reads? Okay. That's one way you can do. Live music Charleston, obviously, that's with the local modifier. These are just rising terms. If you take a look at the top terms, apparently, that's it.

But my point is, you can start targeting with those as more of them as a general way to get people to introduce to who you and your band are. But then what I was saying was, as your notoriety begins to increase, as you become more known in your local area and beyond, then probably I would recommend optimizing for your band's name, or your name if you're the lead or whatever. That's because people will begin to search for your name through brand and that's so you optimize for your brand name and that way you come up and you can control really the conversation via Google about your brand, if that makes sense. That's reputation marketing 101, right?

I don't know, I would start there something else. You could do like I said is back out a little bit. If you take a look at like South Carolina or 12 months we could actually bring it back, let's say, five years and that's kind of should bring you some more live music Charleston, South Carolina tonight. These are just rising terms. You look for top terms. Again, same thing, it didn't really add much. Something else you could do is, let's bring it back to 12 months, but back it out from Charleston to the whole state level. Okay.

This should bring back some different data. It looks like it didn't really. There we go. If we look at top Charleston live music, live near me live music Myrtle Beach, Greenville, South Carolina. There's just a handful of them there. Again, guys, that was just one keyword live music. I would try to figure out like, if you're in a rock band, rock music maybe, whatever type it is you could start just use Google to start trying to identify the types of queries that people might be searching for and indigent or drill into those keywords more, those search queries more.

This Stuff Works
For example, let's do this, I mean, I know it's about time, but you could go to Google and search for, like if I said, live music actually, shoot, live music and it might not, yeah, it will. If I did live music near me, something else searches related to live music near me. So you could find other types of related search queries that people in Charleston, South Carolina search for that could give you additional ideas for stuff to optimize for.

That's what I'm saying you can use trends and Google search to find all these types of related search queries and things that you can start to use in your content marketing to start getting exposure for those, for your band. Does that make sense? So, that's what I would do hopefully. Hopefully, that helped you out a little bit. Okay.

Is There Any iFrame Stacking That Can Be Done In A GMB Via The Local Lease Pro?

“Hey guys, when you just have a GMB via Local Lease Pros or any iFrame stacking that can be done? Vince, yes, go back and watch the updates. If you're in Local Lease Pro, go look at the update module that was just added last week or it might have been two weeks ago now. The updates module, I specifically put training in there for how to set up an @id page, which is iFrame stacking essentially.

Go take a look at that. That's in the updates module of Local Lease Pro training. Okay. Everything you need is right there for you, Vince. Scott says, “Marco, I just donated. Great of you to do this for school kids.” Yes, it is. Thanks, Scott.

Jordan says, “Idea for band. If you have a fanbase that likes a similar band, example, Radiohead worked that angle as well. Yeah, that's true. It's true.

Jim Wells. “Marco, will I still be on the list from donating before I wasn't sure if that carried over?” It does, doesn't it, Marco?

Marco: No, it doesn't. This is a brand new webinar, brand new information, brand new donation.

Bradley: Okay. There you go, Jim.

Marco: Come on, guys, it's for a good cause. I'm not asking you to donate a million dollars five, 10 bucks, 25 bucks, whatever your heart tells you to donate. Then, yeah, listen to the information and let me know if it was worth it.

Bradley: There you go.

Marco: As for Jordan, he says that it's a huge international travel site and that it's the devs doing it. You shouldn't let the devs do the SEO Jordan, ever. They think they know until you show them, no shit, stick to coding and let me do my job, make it easier for me, and then just show that. Google recommends JSON-LD and see where you can go. I know that you're gonna get a lot of push back because that's the way they want to do it. But it's not what you want to do, what you should do according to what Google is recommending.

Bradley: There you go. Looks like we finished up right on time today, guys. Wow. That's a great way to start the year. That's rare. We appreciate everybody being here. No Mastermind webinar this week, but we will see you all next week for Hump Day Hangouts. Thanks, everybody. Thanks, Marco, for hanging out.

Marco: All right, man. Bye, everyone.

Bradley: See you, guys.

This Stuff Works
 


Is It Better To Select A Local Press Release Service For GMB?

By April

In Hump Day Hangouts episode 208, one participant asked if location matters when it comes to choosing a press release service for a GMB.

The exact question was:

Guys awesome 4 years! I have a question about press release, if have a gmb from a Colombia, should i get a Colombian based Press release company or it doesn´t matter?

This Stuff Works


How Can You Take Advantage Of A Guest Post And Press Release From 2014 That Are Still Live?

By April

 

In episode 207 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked whether one should link a new press release to a 2014 guest post and press release that is still live.

The exact question was:

Hi. I hope POFU went great for you guys!

I have a Press Release and a Guest Post from 2014 that are still live and link to my money site. Would it make sense to link to them with a new press release? How would I word a sentence to incorporate those links into a Press release?

Any other ideas on how to best take advantage of that 2014 PR and guest post? Thanks.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 211

By April

Click on the video above to watch Episode 211 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right, we are live. It is the special pre-Thanksgiving Humpday Hangout. Today is the 21st of November 2018. We're going to go real quick and say hello to everybody. I'm Adam and I'm doing good. I could feel that people are asking me how I'm doing, so I'm doing well, but let's start on the left and work our way down. Chris, how are you doing today?

Chris: Doing good here. Happy that I survived the lettuce epidemic in the States.

Adam: I didn’t even hear about that.

Chris: [inaudible 00:00:32].

Adam: What's going on? Somehow, I must have not been reading the news.

Chris: From what I've heard, there's some E. coli infection on many kind of lettuces here and pretty much removing them all and like you're in danger if you eat it pretty much.

Adam: All right, so I’ll [inaudible 00:00:53].

Chris: Somebody has died already.

Adam: Turkey and mashed potatoes I guess for the next couple of days.

Bradley: Moral of the story is don’t eat rabbit food.

Chris: Yeah, exactly.

Adam: Hernan, how are you doing today man?

Chris: I'm doing great. I am at a café, which should have Internet, but I didn't want to miss today's episode. I'm here, I'm good and I'm excited to be here.

Adam: [inaudible 00:01:14]. Marco, how about yourself?

Marco: Great, I spent the morning at the charity, getting things together for 2019. I mean we have to gear up, right? We have to get the ball rolling. We'll talk about it in a little bit, but that's where I spent my morning. It's really enjoyable.

Adam: Nice. Bradley, how about yourself?

Bradley: I'm well, especially because I get to wear my turkey hat.

Adam: That's awesome. I just saw the little picture of you when we logged on, I was like, “What is on his head? That’s amazing.”

Bradley: [inaudible 00:01:43]. I only get to wear this once a year and I love it. I figured the best way to start Humpday Hangout today was to make a fool of myself, so there you have it.

This Stuff Works
Adam: Outstanding. Man, well, we got a lot of stuff going on, but one thing we want to tell you real quick, just saying we wanted to come up with something great for this time of year with Thanksgiving in the States, with the classic kind of Black Friday stuff going on. Last week or the week before or you guys can correct me, we had the GMB Verification [inaudible 00:02:15]. We wanted to get something super valuable out there before everyone gets inundated with the noise, but we've brought our own awesome sales. I'm going to put that on the page. I'm pulling it up right now because there was a ton of stuff we had.

Syndication networks, I shouldn't have talked too much about those guys, like Marco said if his dog sticks around too long or sits too long enough, it gets a syndication network. Same thing for all of your projects. We got the RYS Stacks as well, press releases and then, a really special deal on Local Lease Pro. Okay, so for those of you who don't know what Local Lease Pro that launched with the Side Hustle Toolbox, if you missed out on that opportunity, it was a hell of a deal, but we got a half-off deal going on over the weekend here. Then, along with the Syndication Networks, the RYS Stacks are all half off. Then, the press releases is a 30% off, which is super awesome and that's all done for you press releases. It's written for you, it's all taken care of.

Marco: No keyword research?

Adam: There might be something coming later, so stay tuned. We got a couple things coming, so make sure you just check out the emails. We know that not all of these products or maybe you're using them all right now, but check out the emails we're sending out over time. We might have some specials coming up that you want to take advantage of that are of limited time. Now, it's time and with these, you can go. Marco, correct me if I'm wrong, but I believe all of these, you can go and purchase them and then, if you want to fill out the information, like you can do it in a week or two, right?

Marco: Yeah, we don't mind. We try to give you as much support as possible. We try to make it as easy as possible. Of course, you can't wait six months because we don't know what's going to happen six months from now. Go in, buy it, take advantage of it and then, when you have all the information together, you come back and you submit it, we don't mind.

Adam: Speaking of this, you guys with the holidays coming up and we're going to be doing some more special stuff with Marco and his charity, especially over Christmas, but Marco, I know you were just talking about it. You kind of want to kick that into gear. I think you had a few things you want to say about that, right?

Marco: Yeah, well, it's supplies, uniforms, books and shoes for kids. Guys, if you're not familiar with my charity that's what we do. We try to provide a venue, so the children who wouldn't otherwise be able to go to school have the way to do it. The way to do it is we pay for everything. It costs us $200 per child per year for them to go to school, but they don't just get uniforms and books. They get sent on their merry way. Throughout the year, what they get is they get support. We go every Saturday into the community and we give them tutorials. We tutor them in whatever it is that they're having trouble with. We help them with their homework.

We help them prepare for exams, so that they can be successful. I mean I know from experience that education is what's going to get them out of poverty. Guys, I was one of these kids, okay? One of these kids that came from absolutely nothing. When I say nothing, I mean just not having anything to eat. When was the last time that you saw that kind of poverty where you literally had nothing to eat? This is what we're talking about. This is why we go in there. This is why we're so busy at this time of year because we the school year in Costa Rica starts in February, so we have to gear up now, so that we can get everything ready for when they start school. That's what we do.

I was looking at numbers we have, literally tens of thousands of people, who are either members or follow us or know us or check into our hangouts, we get hundreds of views. If everyone were to contribute five bucks, we could send so many kids to school for a year and give them the support and the tutoring. Most of it is done through volunteers guys. We don't touch a penny of what you donate for administrative or anything else. We give the money to the kids. It all goes to support them and to everything that they need. Not only that if they're successful through high school, they even have a grant waiting for them, so that they can go to technical school because there's a high demand for people with technical skills.

This Stuff Works
Not everybody can be a manager. There’s in fact too many managers. They want people who go in and hook up a server and do the structure and the cabling and do all that. That's the kind of people that we train. There's that. We do have a college and universities scholarships by the way for those who want to pursue that. There's a whole structure built up for these kids, so that they have a way, so that they don't have to become the next drug dealer, the next pimp or even the next prostitute because that happens too or the next kid that's hooked on drugs and it's done. I mean your life is literally done.

Guys, I'm reaching out to you. If you can, I'm going to post the donation page, please five bucks. I mean a cup of coffee at Starbucks. That's all it takes for you to help out and help us send as many kids as we can to school. We're trying to send 300 this year, so that's a whole lot of money at 200 per.

Adam: That’s awesome man.

Marco: Please.

Adam: That's a lot of kids.

Marco: Yeah.

Adam: Cool. All right, well like you said, Marco is going to put it on the page. If you guys have any questions about it, feel free to reach out. Of course, we want to get the ball rolling on that, so we can hit the target like Marco said. If you're just joining us, first of all, thanks for watching. Obviously, we are Semantic Mastery. We want to point you in the right direction. You're in the right place already. If you're watching and you got questions, whether it's general digital marketing, it's SEO, it's about our done for you services, it's about building a team, whatever it is, let us know and on this page and it's updated every week. You can always go to semanticmastery.com/hdquestions. If we can't answer it, we'll certainly point you in the right direction. If you're wondering where to get started with us, it's the Battle Plan. You can go to battleplan.semanticmastery.com and that is the recommended starting place. We tell everyone to go, even people who are joining the Mastermind, but speaking of, if you're looking to take things up a few notch, you want to either start your own agency, you want to grow, you want to expand then that's the place you want to be is in the Mastermind.

Speaking of Bradley, do you want to share a little bit of what's been going on there? I think we got some stuff coming up too, right?

Bradley: Yeah, well, if you can take me seriously while I'm wearing my hat. Yeah, we just had another Mastermind webinar last week. We've covered pretty far in depth or in much detail about the new, like some of the things that I've been learning as I'm scaling out the GMB asset building, lead gen asset building campaign. You know what, doing it at scale, you start identifying things that you wouldn't see if you were just building them one at a time or a couple at a time. For example, like GMB manager accounts, there are some potential footprint issues if you connect all of your GMB assets to one manager account. I found that out kind of a hard way, but I wanted to talk a lot about that and kind of how we're mitigating that risk now, reducing our overall exposure. We also talked about some of the new changes as far as and also kind of strategy for how to group and manage multiple GMB assets, which is going to be … It becomes more difficult obviously the more you scale the business.

Our target goal for the POFU Live attendees, which was to reach 50 GMB assets, fully optimized and ready to be monetized by the end of 12 weeks or 90 days. We're in week 3 now, so we've still got a lot of time to go. What's interesting is at the end of that 12-week period, all of the knowledge and everything that we've learned, not just from what I'm developing, but from what the other members are, I think there's about 9 or 10 other members in the group that are also building. Several of them are sharing stuff like Grant is one of our members. He's been just adding a lot of value to the group because he's been adding additional information about how to streamline some of the research process. That's great. That's fabulous because I can't do it all like the stuff that I've been developing and sharing with everybody and the Mastermind is getting bits and pieces of it now.

What I was going to say was at the end of the 12-week period, we will have a much better, much more polished and refined process that then we're going to reveal entirely to the Mastermind members, so that our Mastermind members can go out and start building their lead gen business at scale as opposed to this hit or miss or this very like slow, linear type of growth. We're talking about exponential or geometric growth because when you get the hell out of your own way and stop being the bottleneck in your business that's when you'll really experience growth. That's what this is all about is about scaling it and putting people in place and training them to do the entire build-out for you, even the research part of it really.

I'm really looking forward to that. There's just a ton of stuff that we've got going on in that group and we're sharing. As it becomes a bit more polished and refined and I find stuff that's new that's when I share it with the Mastermind like we did just last week, so a lot of good stuff going on there guys. As I've said this before, I think there's the more opportunity right now in local marketing and lead generation than there ever has been, at least since I've been in the digital marketing space. I think right now is the opportunity or the best opportunity to take advantage of it. That's basically what we've been covering in the Mastermind a lot.

This Stuff Works
Adam: Outstanding, good stuff. Let's get into it. I was just making sure we had no last-minute announcements, but if we're ready, let's get into the questions.

Do You Need A Website To Dominate Google Maps Or Having A GMB Site Will Do?

Bradley: Okay, I'm going to grab the screen, I mean do that now. We've got a lot of chatting going on in that Slack group, so I got distracted. Let's get into it. First things first, David Jackson says, “To dominate Google Maps, do you need to have a website or can you dominate with just a GMB site?” No, you don't need a website, not from your Google Maps, you don't. In fact, all the assets that I'm building right now, I'm not building a website at all, other than the GMB website, which is free and it's available inside the GMB dashboard. It's a Google property. What I recommend that you do is if you're not planning on building a self-hosted website, which you don't need for maps guys, then I recommend that you still use the GMB website, which is part of the Google My Business, the tools that are available to you in the GMB Dashboard, so use that. Optimize it well. Add posts and photos and things like that. Put your NAP and the text body of the GMB website. List your products and/or services. Try to make it relevant, put a well optimized article in there. All of that helps a lot and then, publish the website and then, assign that as your primary website for your GMB listing. Okay that's the best thing that you can do.

Marco: Actually-

Bradley: A lot of people have self-hosted websites and you could use those. I'm just telling you, I'm not building them. Why go through all that hassle of setting up WordPress and theming it and all that kind of crap if you don't need to? Honestly, for my lead gen business right now, I'm not building a single WordPress site.

Marco: To dominate in Google Maps, all you need is a verified Google My Business listing, which you can get from mgyb.co.

How Do You Report SEO Deliverables And Results To The Client?

Bradley: Mohammad’s up. What's up Mohammad? He says, “Hey guys, hope you're having a great Thanksgiving.” Thank you Mohammad. He says, “I'm inches away from getting the big client I've been chasing. I can just hear the Mastermind webinars in the distance.” He's trying to come back again. “I've made a good impression so far and it looks like I'm in the clear. However, this particular client puts a big emphasis on monthly work. He went years paying SEOs, who didn't report or nothing. After the first month or so, how can I show results or more specifically, what am I doing to get results? Okay, I know GMB posts are one thing and a blog a week. Are rank trackers even useful anymore? What else is there that would make sense to him? A press release a month is another one. The previous people sent an analytics report every month, keeping him in the dark and now, he's open again mostly because I educated him, but in return, he wants to be able to see progress and why I do what I do?”

That's a great question Mohammed. Okay, so what I would recommend that you do rank trackers, no, I don't think they're valid anymore. I mean they can give you an indication, depending on the rank tracker. The whole mobile-first algorithm thing really threw rank trackers off. I don't think they're all that valuable anymore. I still do use them for some keywords, but it's more or less just to get an idea of what kind of where the sites or the or the pages for the keywords that I'm looking at or I'm trying to optimize for our tracking, I don't expect them to be real accurate. Again, I still do use rank trackers, but I don't send those reports anymore as the primary metric for showing progress or lack of progress or whatever, showing the status of a marketing campaign. I don't use rank trackers as the primary metric anymore. It might still be included, but again what I'm stressing now is analytics and search console and GMB Insights. Those are the three things that I stress and the reason why is because like for example in GMB Insights, if you're adding content, you're publishing regularly, you should see month over month an increase in overall impressions as well as overall actions or engagements. Even on months, where the actions and engagements haven't increased, you should still see overall a rise in impressions if what you're doing is helping.

Now, obviously you can reach a certain level, where you're pretty much maxed out or you're not going to see much growth. In other words, if you start optimizing and I'm talking about specifically just GMB Insights right now, I'll talk about Search Console here in just a moment. With GMB Insights, I've noticed that if you're starting out with a new listing or you're optimizing a previously poorly optimized listening that you should see significant increase in metrics or impressions and/or engagements and actions during the first few months or a couple months or whatever, the first few months of actually optimizing that profile, again whether it was a new profile or an older profile that just wasn't optimized or very active. When you start adding engagement and activity, you'll see in a significant increase in impressions and ultimately, you should see an increase in engagements as well, actions and engagements.

Then, eventually what happens is even if you continue to improve and stay active, what I've seen over time now is that a lot of listings or businesses, clients that I have, they'll stop seeing like massive growth on a month-to-month basis because you kind of reach a level, where it's almost diminishing returns, but you'll continue to see the engagement staying consistent and though very plus or minus a certain percentage every month, just depending on the month and also depending on what product or service it is that [inaudible 00:18:47] some stuff, seasonal and all that kind of stuff. That's Insights. That's one metric that I or one report that I use to show.

One thing you can do Mohammad is just take a screenshot like at the start of the campaign of the GMB Insights and mark your calendar to remind you, like set a calendar reminder in Google Calendar or whatever to remind you every 30 days to go in and take another screenshot of GMB Insights. Then, save all of those files into a folder, so that then you can put them side by side and say, “Month one, month two.” In month three, you can even add month three to it or you could just go month two to month three or you could have month one, month two, month three. You see what I'm saying? You could put the screenshots together side by side to make like one image and you can show the growth of the metrics, like impressions, number of calls, number of clicks to website, number of driving directions if it's a point-of-sale business, so those are all things you can do.

The same thing goes for Search Console. Search Console, especially the new dashboard, like the newer-

Marco: Hey Bradley.

Bradley: Go ahead.

Marco: Before you move to Search Console, let me just finish up on the GMB Insights because what you could do is you make this activity based. You're going to see that the Insights shoot up and then, they might level off. What you have to make the client understand is it's your work that's doing this. It's your post, it's your images, it's your videos. It's your optimization, it's all of the activity that's taking place in the GMB that's making this happen and you also have to make it clear that if this stops, in order to maintain, once you reach that whatever saturation level is, in order to maintain it, in order to keep that coming, you have to keep posting. You have to keep up the activity because we've seen it time and again that if you stop the activity, then all of a sudden everything just goes dead in the water man. You'll see this a drop. It's incredible the way that the activity just simply drops and it becomes almost nothing. You have to warn the client.

This Stuff Works
I mean if you were in the Mastermind, I'd be more than happy to share screenshots that you could share with your client of what happens if you stop. That's one of the things that you could really focus on because it's activity driven. It's something that you have to do time after time after time. It's repetitive and the report is basically always going to be the same. I post it, I added images, I optimize, I add a new keyword targets and then that ties into what Bradley is going to go into, which is analytics and Search Console, which is directly affected by your activity in Google My Business. Let me just turn it over to you Bradley.

Bradley: Yeah and so for Search Console, the same thing, especially in the new dashboard or the new interface. The first thing you see is when you click into the search analytics portion is you're going to see impressions and in clicks. The same thing, take a screenshot of when you start the project and the same, it's just like you did with GMB Insights, so you do this all the same day, whatever. Then 30 days later, you can take another screenshot and what you should see is the impressions significantly go up because if you're content marketing, so essentially blogging from their website, you'll start seeing the impressions will continue to climb up and up and up. It's because the site will start being discovered or being given impressions by Google for additional keywords. If you're blogging and your content marketing from the site because that's what Search Console is connected to, right, the money site, the self-hosted site. Your blogging, what will happen is you'll see that as you're content marketing, you'll see month over month, the impression level continue to increase, going up. That's because you'll start getting more impressions for more keywords.

Now, something to keep in mind though is if you click that box to show the average rank value or rank position, average position, as your impressions rise, you should actually see your average rank position for the most part. A lot of the times, get worse. The reason why is because although your site is being discovered and Google is showing it for more keywords, a lot of the keywords that are giving the site impressions now aren't necessarily optimized well, like there's not necessarily pages optimized well for that particular keyword that Google is giving an impression. When it records where the position was, it's likely going to be a much lower position. The only reason why I'm telling you that is because I've had clients ask me when I sent because I send Search Console reports every month. That's part of my client reporting process and I've had clients say, “Well, I can see the impressions going up.” I've explained that that means your site is being discovered for more and more keywords, but they've said, “But, I see the average rank position is going down, like it's getting worse, why is that?” I've had to explain that. I just kind of wanted to point that out to you because it's likely a question you're going to get. I've had that question come up multiple times. You just explain that.

The idea is with Search Console especially, you can find really good keyword opportunities there for stuff … Sometimes, you'll find new keywords that you hadn't even been targeting before or you'll find opportunities just by looking at what the average position is for keywords that would be good keywords for conversions for your client. Those would be keywords that now you can start optimizing for and it'll show you right in Search Console, like which pages or which keywords and what the position was that it ranked. You can identify opportunities there to go in and optimize. Again, those are just two. Analytics is the same thing. Analytics, you just take screenshot every month and you can show month to month, like the overall increase in traffic. You can also show, for example, like more traffic coming from social media, if you're doing content amplification, syndication and amplification, although I typically don't really stress the social media metrics much. I always push the search metrics and PPC or paid advertising metrics, if you're doing that too.

Again, those three things are primarily the most. Again, I still send a rank report. I use BrightLocal as my rank reporting for all my local clients. I still send that but I've made my clients very aware as to why I don't rely on those anymore and those really aren't the best KPIs or key performance indicators anymore as the rank trackers. That was a great question Mohammed. If we were going to be giving away stuff for winning best question, I think that was a great question.

Do You Know Any Sites Like Marketers Center's Press Release Distribution Service That Do Not Purge?

Greg's up, he says, “Do you have experience with Marketers Center Press Release distribution service, it's only 30 bucks or knows if it has any sites that do not purge?” I do not know Greg. Honestly, I'm sorry, I don't know. It's only 30 bucks, I would just suggest going and trying it. I can't speak about it, I don't know.

Does Sending Social Signals Useful For A PR Or Money Site?

Marketers Center also has a Social Shotgun service that sends social signals from Facebook, Google+, Twitter plus ten others, would that be good to send to a PR or money site? Thanks, happy Thanksgiving guys. Yes, happy Thanksgiving to you as well Greg. As far as social signals, I think they're useless. I'm not saying anything about Marketers Center. I know it's a good service. Andrew is his name. He's good dude, I know that. There's nothing wrong with that. I'm just saying, I don't think social signals spam, social signals guys are worth a shit to be honest with you. I've tested that in the past years ago, many years ago, now like three or four years ago and I never saw any increase. I mean I did extensive testing over about 12 weeks with different social signal services.

The only time I ever saw a measurable improvement from social signals when it came to SEO was when they were tiered social signals. In other words, if there … There was one service that did that well and that was actually Dan Anton service. I don't even know if he still has it, but if you have tiered social signals, in other words, like for example, you have a blog post. Let's say that you got three Facebook shares from there, like likes is typically not worth a shit for SEO, but the Facebook shares can actually help with SEO. If they're random accounts that just don't have a lot of friends and things like that and it's a share, Google understands that that share is basically a spam share, it's a spam share because that profile doesn't have any connections. It's not a real profile. Who on Facebook shares a shit-ton of content and doesn't have any friends? Just spammers and SEOers, right? It's useless.

Now, if their second tiers, in other words, if the first tier share, then gets liked a whole lot and engaged with, if there's engagement on that share, so in other words, the profile that shared the content, the link to your blog post, if now that person's or that profile that persona’s Facebook share gets engagement by way of likes and comments and additional shares, then I saw measurable movement in SEO. That's the only time. In other words, if you have social signals alone were useless. Social shares were useless, but social shares that then were backed up with social signals, those had a measurable impact. Does that make sense? It's very difficult to find a service that will do that. Most services will just signal your content or the URL that you tell them to signal.

What I mean by signal is plus one-ing it, liking it that kind of stuff. A share would be a share or a retweet or grabbing the link and posting it somewhere else, but even shares alone were basically useless because most of the profiles that they were shared to were spam profiles. It was clear. It was only when there was engagement on the shares that it would actually make anything that it could be identified as movement. That's a good question, but again I would recommend just … Unless Social Shotgun service does two tiers, which I don't know because I don't know about what included with the service, but unless it does two tiers, I would say it's probably not going to help.

This Stuff Works
Does anybody want to comment on that? No, okay, moving on. Dan's up. Dan's got a slew of questions here, but I saw some of these earlier and some of these should be directed to SerpSpace and not us, but let's go through this.

How Do You Remove The Avada Builder Short Codes At The Full Text Feeds Generated From The RSS Feed Plugin?

Dan says, “I'm using your RSS feed plug-in to get full text feeds or for syndication networks. I'm using the Avada Theme. The feed shows Avada Builder shortcut at the beginning and the end of the post.” Yeah, I've seen that with some, does the same thing with Thrive Themes too by the way. If you're using the page builder from Thrive Themes when you're creating blog posts, it'll do the same thing. It'll syndicate the little piece of code at the top and the bottom of the post. It's kind of ugly, but it is what it is. “Any insights on how to fix that?” No, honestly, I don't know Dan, other than just using the standard, the native WordPress editor, I don't know how to stop that honestly, but you could always contact Avada and ask them. There might be something that they can do. It's their theme, so I don't know what to say about that. That’s what I'm-

Adam: Yeah, [inaudible 00:30:39]. The reality is that people are using it left and right with different themes and different [inaudible 00:30:44] conflict with some themes and some plugins, so that's something that you need to have in Dan. Just contact Avada and see what they say.

Bradley: What I'm saying is with the Thrive Themes, I've seen it do that even not using our RSS plug, but using the Yoast attribution or the RSS attribution part, even using that it would still do it. Yeah, it's the theme itself that's injecting it, it's not the plug-in. He says, “I found this video from 2015 as a shortcode exclusion feature and yeah and for some reason, it didn't post the URL, the full URL. Anyways, the version of this plug-in I have doesn't have several of the features you talked about in this video. Is it possible to send a link to the latest version of your RSS plugin?” It's probably Dan, I don't know this to be true because I can't see what video that is, but there's a lot of additional features in the plug-in that's available to the Mastermind members.

The free version doesn't have a lot of those other features, so I'm assuming that's probably what you're talking about. You're probably, again, I can't see which video you're talking about, but if it was showing the features of the RSS plugin for Mastermind members, which is the premium version, it's free to mastermind members, but you can't buy it outside of the Mastermind is what I'm saying. I'm sorry we can't give it to you. You got to join the Mastermind, but other than that like I said, I would just contact the theme developers and find out if there’s something that you can do.

How Do You Improve The Formatting Of Feeds That Are Automated From Syndication Networks?

Next one, “Related to syndication networks, I realize this is all automated, but I have a lot of sites that don't pull in the feeds very cleanly, a lot of jumbled mess on most. Is this part of it or are there ways to improve the looks of it?” No, it's very difficult. That's part of the reason why I don't like to use multi-tiered networks for blog syndication because you do have to find related content feeds to minimize your footprint. You cannot eliminate your footprint with blog syndication. Look, there is no footprint …

Well, there is a footprint when your syndicating to your own branded network, but it's an okay footprint. It's perfectly acceptable. It's actually expected because all most or most companies when they publish content, they've republished it on all of their branded properties. They link to it. They share it, so it's absolutely normal to do that. What's not normal is when you have second tier and even third tier networks or even other first tier networks that are also re-syndicating the content because that's unnatural and that's clearly being done to manipulate search positioning. That leaves a footprint. Google doesn't like that. It's fine to do that with YouTube guys, but it's not fine to do that with your blog. There is a way to minimize, to reduce your footprint and that's by injecting related content feeds into the other syndication networks, primarily the second and third tier. I don't recommend having other first tier networks anyways.

My point is that's part of the reason I don't like using them. One, it's complicated to set up. Two, a lot of things can break down because you're relying on RSS feeds from outside or third-party sources and you don't have any control over maintaining those feeds or the formatting of those feeds. You have very little control over that. There are some tools out there that can help you to format them better and splice feeds together like RSS Masher, which is by Damon Nelson. That's a good tool for prettying up feeds and splicing feeds and all that kind of stuff. Again, like I said, I don't recommend it because it's a pain in the ass. Using a third party feeds guys, there's a lot of things that can occur. You don't have any control over the formatting. You don't have any control over the frequency that they publish.

You don't have any control over the content that they publish. You are just assuming that everything that they're going to be publishing is going to be relevant. Unless you're using a feed splicing tool or application kind of like RSS Masher, where you can set filters, you can set some of the formatting options and things like that you really are limited. At least if you're just syndicating to your own branded network, you have control over that because you're syndicating from your blog that you have control over the formatting, the styling and all of that. You can control that or at least some level of control, but when you're using third-party feeds from other sites for adding additional content, there's not much you can do about it.

Okay, all right, another one, he says, “I ordered a network management package …” When you're talking about network management, you must be talking about SerpSpace Dan. You're going to have to contact SerpSpace support. We're no longer associated with SerpSpace. Just contact their support and they will answer whatever questions you have about the network management. I'm sure they didn't direct you to Humpday Hangouts for that but just go contact them and ask them, they'll be able to square that away.“Sorry guys, tried asking support for all these questions, they said for syndication networks, what is the point of posting to these? Are these profile links indexed or indexable?”

Marco: Yep, Bradley, before you answer that Dan, the reason why you're directed here is because the VAs in mgyb.co have a directive from me that they are not to answer any SEO or marketing related questions because they're not experts in the matter. They're VAs who are taught to follow instructions to the letter. That's what they do. It's not that you're being put off or sent off or passing the buck. It's just that we don't want them answering questions that maybe they're not qualified to answer that they could answer wrong that they could cause maybe harm if they were to answer. That's why you brought here because we're supposed to be the experts. Although, sometimes I don't know what the fuck I'm doing, but we try.

Are The Profiles And Links In the Syndication Networks Indexable?

Bradley: Then, the last question was, “What is the point of posting to these? Are these profiles, links indexed, indexable?” He says, “Bitly, Gravatar, Evernote, OneNote, Pocket, appreciate it.”? All right, guys stop with worrying about and Dan, I'm not picking on you, I promise, but stop with worrying about whether links get indexed or not, who cares guys? Look, I'm telling you Google can recognize links, whether it decides to index them or not. Trust me, Google's crawling those links. As long as the link is there, the target URL, what it's linked to is going to pull some authority from that site. There's some PageRank passing. There's some metric there, link equity that is passing through that that you are siphoning from that site so to speak. Trust me, whether it's indexed or not, I know there's another question about press right above it from Kay Dee about press releases being indexed. Guys, again stop worrying so much about links being indexed.

This Stuff Works
Here, I can prove this to you beyond a shadow of a doubt. If you have your money site and you're syndicating content to syndication networks from your money site and you have your money site connected to Search Console. You go to the left side of the site, depending on whether you're in a new interface, the older interface, whatever, go to where it says, “Links to your site,” and you'll see guys. You're going to see wordpress.com and blogger.com and you'll see however Gravatar. I don't know if you'll see OneNote links in there or not, but you'll see Pocket sometimes.

What I'm saying is even if they're not in the index, Google is showing you in search console that it's aware that those links are there, pointing to your site. We have done tests, where we have proved with no indexed PBNs, PBNs that we set to no index, so private blog network sites set to no index have moved sites that when we've linked from no index PBNs to pages, web pages, we've experienced movement. We know for a fact that Google is still crawling those links, whether it chooses to display them in index or not has no bearing. Now, don't get me wrong, I believe an indexed link might carry a bit more weight, but that doesn't mean a non-indexed link doesn't carry any weight. Does that make sense? Does anybody else want to comment on that because maybe explaining it from a different angle would help.

Hernan:No dude.

Marco: No dude. That was perfect. Sorry Hernan, I'll give you the floor in a second. No index, do follow, all that matters is the fact that that link is a follow and the link equity will flow, so that when you link build to all of these properties, which you should be doing, keep it clean. Keep the links that you build to it nice and clean, nice and powerful. Our guy [inaudible 00:39:37], he's awesome at link building. He knows exactly what to do, but what you want is the link equity flowing from these domains, picking up as Bradley said some of that authority and trust. I'm not talking about third party. I'm not talking about domain authority. I'm talking about strictly going after Google's PageRank and ranking score algorithms. That's what I'm talking about. That's what we're after. If you do that then you're good to go. It doesn't matter if it's indexed or not because the link building and if you get activity in there, the art of art, which I'm always talking about that's what's going to matter. Go ahead Hernan.

Bradley: Hernan.

Hernan:Yeah, sorry, I was muted. [inaudible 00:40:25] I would say that yeah, I definitely agree with you guys, like if you understand how Google works is that just a small portion of the entire web or all of the links that go to any website, not only your websites or any websites ,like think CNN or Washington Post, just a small portion of all of the links are going to those websites are indexed. There's a big, big, big, like I would say the majority of the web is not indexed by Google. That doesn't mean that it's not being crawled, but Google has this index quota. Don't be afraid about using no index, do follow links. In fact, you should have like for example on your own website, those privacy policy, maybe even the contact page, those should be or most cases, in my case is are no index. They are do follow. They carry the equity. Don't be afraid of that. You will see that for example a lot of links that [inaudible 00:41:22] will built they're not indexed, but they will move the needle. You'll notice that they will move the needle. You'll get better rankings, so that's what matters.

What's The Ideal Time Frame To Re-submit PR Links For Indexing Via Press Advantage?

Bradley: The same applies to you KD for your question, which is, “Hey guys, just a quick question regarding Press Advantage. What's the ideal time frame to resubmit PR links for indexing?” Well, I'm going to tell you right now, I don't submit any of the links for indexing at all, not even one time, not even the first time when I get the report back. The reason why is because it's unnecessary. Most of the PR sites, the media sites that the press releases get published to are crawled regularly by Google anyways because they're constantly publishing and because they're media sites. The Google bots live on those sites. They're constantly being crawled. There's really no need for you to submit. It's just additional step, it's basically you're putting additional effort into something that's really not going to make any difference because Google is going to be crawling those sites anyways. They're going to see your links and part of the reason why a lot of those press releases don't get indexed is because they are duplicate. Don't let me throw you guys off when I say they are duplicate, it's not a duplicate content penalty guys, but if Google sees …

Remember, Google will put things into what it calls the Supplemental Index. The Supplemental index doesn't mean it's bad. Just because something's in the Supplemental Index, doesn't mean it's bad. It just means it's very similar to other indexed results. If you publish a press release, it's the same exact press release republished 350 times or however many. With Press Advantage, I think right now it's around 250-ish or so distribution sites, so that's 250 pieces of content, of identical content out there on the web. Google doesn't need to index all, but trust me, Google crawled the site, is aware that it's there, whether it indexes it in the public index or the supplemental index really is beside the point. It's not important.

There are certainly some versions of the press releases that you hope and would like and want to be indexed, like Digital Journal is one of them. That's a good site for that. Also, the Press Advantage, the press release published on Press Advantage itself that gets indexed. Those are great press releases guys to push, build additional links to, uses like landing pages because they look good. They're very nicely laid out and they don't get purged. Again, there are certain ones that you can do additional things to and I highly recommend that. Don't worry about all the press releases, whether they're indexed or not because again Google is aware that they're there and if you have links pointing from them or NAP mentions, name, address, phone number mentions, another thing is called co-citation, all of those things occur because Google is aware that it's out there. Whether or not it's indexed or not shouldn't make a difference is my point.

Save yourself the time and the energy and the expense of your indexing service by just not even doing it. I'm telling you guys, I don't ever submit my press release reports to indexers ever period. We don't need to.

Marco: Having said that our [inaudible 00:44:46], we have a [inaudible 00:44:48] offers an indexing service, where he's getting 60 to 70% indexing rate. If you're a stickler for indexing, you can get your stuff indexed. Another way is taught in Local PR Pro actually by you Bradley. You send a traffic gig and I'm not going to say how or what because that's in the training and I'm not going to give away anything for free that's in the training, but there's a way that you can get traffic into your PRs and into your URLs that makes them all that much more effective because that's when Google really starts paying attention. Remember the art of art is getting activity, relevance, trust and authority into your link streams. There's just so much power when that happens. Again that's in Local PR Pro.

This Stuff Works
Bradley: Yeah, the only thing I would say about that is the sending traffic to a PR is kind of a tactic to get a specific PR to stick in the search results. It's not something that I would typically use for indexing multiple published PRs. In other words, because each PR has its own URL. Something you might want to try, I've never tested this, but you could take the CSV report or a PDF, whatever that has all the links to your published press releases and submit that to a traffic gig in Fiverr as a Google Doc URL, like a public Google Doc URL, I don't know if that would do anything or not, but if you're sending 5,000 visitors to a Google Doc URL or a Google Spreadsheet URL that has all of your press release links on it that might help them to index. I don't know that. Again that's just something that just popped in my mind now. It might even be worth testing. In fact, some traffic gigs to some RYS stuff might be worth testing [inaudible 00:46:38] Marco.

Marco: I'm not saying that they’ll index or that [inaudible 00:46:42] index. What I'm saying is that the activity at that tier, whether it's two or three will bring it in closer and then that helps push into the algorithm, push all of the goodness that we're looking for into the algorithm, which is activity, relevance, trust and authority because what we're looking to push is the target URL. We're not looking to get anything going really into these press release URLs, these link building URLs or whatever, but just the fact that you're getting activity in there is what activates everything.

How Do You Select A Specific Video From A YouTube Playlist Embed Code At Each Relevant Post In A Money Site?

Bradley: There you go. All right, so Will's up. Hey, I'm going to actually do a demonstration for this Will because I understand that the way apparently, if you were in the new dashboard of YouTube, like there, ability to select the playlist embed code, it's not that it's not the same as it used to be. It looks like things have changed because of YouTube, but it's a very simple fix. I'm going to show you. Essentially guys, his question was in the Facebook group or one of the Facebook groups anyways that he was watching YouTube Silo Academy training. I talked about how you should theme mirror, if you've got a siloed website, you should theme mirror your YouTube channel for that brand or that same company that same brand, whatever. In other words, if you have a website and it's siloed, you can create and you're using videos also, so you can silo your YouTube channel using playlists, the same way that you siloed your website. The top video would be your top level keyword and then, you would have all your supporting keywords as the prime keyword or the title of the videos supporting that and you would put them in a playlist, all linking up to the top video.

If you've got YouTube Silo Academy, there are several different silo structures that you can apply, a mono silo. Anyways, my point is you can play around to see which gives you the best effect. One of the things that you should do is instead of just taking the video, like a way that can help to add additional power to both your website and to your YouTube channel is to not only theme mirror, which is basically mirror the silos on your YouTube channel that you have on your website, but also to create from those siloed playlists is to embed the corresponding video that it's targeting the same keyword as the supporting post or the corresponding post on the website. Embed that video in that post, but embed the playlist instead of just the individual URL because now once again, now you're embedding a YouTube silo into a money site silo. Guys, again, it's iframe stacking. It's the same thing. Instead of just iframing in the individual video, now you're iframing the whole entire silo into that specific post with the video that targets that same keyword that that post is optimized for.

Let's say you've got five supporting articles in a silo. You've got your top-level silo page and you've got five supporting articles, so total six pieces of content. Your YouTube silo should be the same. The playlist should have the top-level video, targeting top-level keyword and five supporting videos. Then, what you do is take the playlist embed code, like let's say on supporting article number two, you embed the supporting video number two in the playlist, so the entire playlist is embedded, but it's starting at video number two. Hopefully, you guys understand what I'm getting at here. Very simple, let me show you. I've got this opened up here. Let me just show you what I've done here. We're going to back-

Adam: What a nice picture.

Bradley: Okay, so I just went and searched Semantic Mastery’s channel. Okay, I'm going to click into the channel. I'm going to go to playlist. I'm going to go to the Humpday Hangout playlist, which has got 206 Humpday Hangouts in it. I'm not sure why there's only 206, but anyways I'm going to click into that to play all. Now, I'm just going to pause this real quick because it used to be, like I said that you could just go to share and click embed and it would give you the option to grab the embed code for the entire playlist. It would say, “Start the video in the embed player at video number one,” top of the playlist essentially or at the current video. It would give you the option. Well, that option doesn't appear here anymore apparently. What you do is you could copy this embed code right here, so I just copied it to my clipboard. I've got this notepad file right here. I'm going to increase the font size guys, so you can see it a little bit better. The embed code is right here, so this is an embed code for just the single video.

To demonstrate, I've got this open. Let's go to edit page. Sorry, it's being a little slow. I'm just going to paste that embed code that I just copied. I'm going to click update. I'm going to go view the page. Now, you'll see that if I click play, all it is is that single video, Humpday Hangout number 206. There is no playlist. There's nothing else right. When we started playing the playlist, we copied it from that. Unfortunately, it did not give us the option. Here's what we do, go back over to here and if you take a look up in the URL structure, you'll see where it says, “At the end of the video play, the normal … “ I know it's small text guys, but at the end of the normal YouTube URL, there's an ampersand and a list equals and that is the playlist ID right there.

This Stuff Works
List equals that what's beyond the equals is the playlist ID, but you need to copy the &list equals, the ampersand list equals and then the playlist ID. If we go back over to my notepad file, you can see that this is what I just copied out of that URL. What you do is you put that at the end of the video right here. You can see the link in the code, the embed code that's the YouTube video link. All we're going to do is take that &list, but you have to replace the ampersand with a question mark. I don't know why that is but for some reason, you need to have the question mark there. You just replace that.

I'll post this in the comment section guys and I'll also post it in the Facebook, where the original comment was, but you can see that all you do is take that list equals, so you add the question mark list equals and in the playlist ID, so watch. I'm going to take this, copy that. I'm going to put it right at the end, so at the end of that YouTube URL before the end or the closing quotation, I'm just going to paste that in. Now, I'm going to copy this code again, go back to my page, replace the code, click update. Now when I refresh this page, you see over here guys, right there is my playlist, right there. You see that? It just changed that entire embed code now to the full playlist embed code. You can see that I've got, if I close this down, which video did this play, curious.”

Adam: Hello and welcome to episode [inaudible 00:54:31]-

Bradley: Hey, it's Adam.

Adam: … of Humpday Hangouts.

Bradley: Hold on a minute, I want to see, I can't see what the fucking title is. Pardon me for a minute, let me check it out.

Adam: [inaudible 00:54:41] and we are going to say-

Bradley: Okay, so that was 210, so if we want to, we could come back over here and let's say we wanted to go to 199, all we would do is switch out the YouTube watch part of it, so same thing. I could just grab the share, go to embed, copy the code, go back over here, paste it in and then, grab that question mark list equals ID. I'm going to copy that and put that right at the end of the URL in the embed, click update. If we come back at what video was that I think that was 207, no 199. If we go back and refresh this page, it should be at 199. Let's just find out [inaudible 00:55:35] 199, see that? That's how you do it. Again, it just took me a minute to figure it out under the new interface or essentially they got rid of that option, but it's real simple. You just grab this part right here and I'm going to copy that and put that on the page for you. Wow, we still have a lot of questions to get through guys. I can stay 10 minutes later tonight, but that's it.

[inaudible 00:56:05], I'll tag you in the Facebook page Will, but this is the YouTube silo embed. There you go. There's a demonstration today. I don't usually do this on Humpday Hangouts, but there we go. A lot of [inaudible 00:56:24] just quick comments, oh cool. Dan says, “So having gone through Local Lease Pro, is there a next step or path for optimizing or using services to add more power and longevity for ranking locally?” Okay, yeah Dan, in about two weeks, I'm going to do an update webinar for Local Lease Pro. In fact guys, it's going to be a public webinar. I'm going to do the update webinar publicly. We're going to talk about a lot that I've discovered since we launched it because we're building GMB assets at scale like I said, like we're building dozens of them, now dozens and dozens of them. I've discovered a lot over the last month or so since we launched the product. Yeah, I'm going to be doing an update webinar in about two weeks.

As a quick answer, Local GMB Pro that's the advance that's the upgrade and essentially Local Lease Pro is how to get started and how to start setting up assets and very basic optimization that does tends to get results if you're doing your location research correctly. that's one of the big updates by the way that I'm going to be covering in the update webinar in about two weeks is going to be location research. I've completely kind of refined that process now and it's opened up a hell of a lot more opportunity guys. I'm going to be revealing that on that webinar. Again, we're going to make the update webinar public, so everybody will have the opportunity to join that. I would highly recommend that you … We're not going to leave it public for long. It will only be public probably for 24 to 48 hours and then, you got to be in Local Lease Pro to watch it.

One of the things where I'm going to be talking about is location research. However, if you're doing the location research, then if you just follow what's in Local Lease Pro that should be enough for your assets to start generating leads. If you need additional, if you find … Not all of them are going to be slam dunks guys. Some of them, you're going to find are more competitive than others and sometimes, there's no rhyme or reason to that either. There's just going to be some that are harder to get results from, so that's where Local GMB Pro comes in. Local PR Pro if you just want it to rank, like Local PR Pro is great for pushing into the three pack, but Local GMB Pro is about getting leads and getting results regardless or independent of rankings. That's where Local GMB Pro comes in. It's more or less the advanced training for Google My Business for those assets that need the additional push.

It's a good question, but pay attention Dan, be on the lookout. We'll give plenty of notice when we have the webinar and not only that since you're a Local Lease Pro member, you'll have access to the replay even if you don't see the live webinar.

All right, what's up guys? Lots of people commenting on the sales. Dan says, “Hey Adam, really sorry about missing my appoint with you, I got stuck with a customer. When I sat down, it was seven and I told him missed it.” Dan's awesome, thanks for letting him know.

Adam: Real quick, Donald, if you're not on our Facebook group, go join it, check out the post yesterday. We've got a template for local proposal, so maybe that's what you're looking for.

Bradley: Perfect, there you go. Yeah, I just saw that [inaudible 00:59:42].

Chris: Oh and it's free.

Adam: Yeah, it's a nice post too man. I like that post.

Bradley: Okay, let’s see.

Chris: Thank you. It's a 100% true by the way. Yeah, the first time I closed a client, I didn’t have anything to send to the guy, so I had to repurpose that thing that you guys are going to get. I had to repurpose it. I think it was from a CPA or something. [inaudible 01:00:07] I had to hack and slash a lot of stuff, but yeah now, we have it. I send it to you guys. You guys get, made an amazing job, so it's pretty cool.

This Stuff Works

Any Suggestion For A Call Service To Show Customer Actual Sales Calls?

Bradley: John asks suggestion for call service, so I can show customer actual sales calls and possibly sell leads until I have a client. I'm not sure what you mean by call service John unless I talked about pay per call exchange networks such as like RingPartner for example that's one way you can monetize assets until you find a service provided that wants to lease the asset or purchase on a pay per lead basis. However, as I said very, very clearly in the training that pay per call exchange networks, you're going to have really, really shitty conversion rates. It'll be terrible. I don't recommend it, except for something very interim, like if you've got assets that are producing calls, you don't have the service provider in place, then I would suggest using a pay per call exchange network as a kind of a temporary thing, so that you can help to monetize those assets.

Typically, what I do is and it just depends on how many calls I've got coming in, but I'll just send them to a voicemail. Sometimes, people actually leave messages for like tree services or whatever, but for the most part, I'm just showing the call data when I'm looking for a service provider. In other words, like I don't have to show sales volume because that's not up to me to sell. My job is to generate the lead or the phone call primarily, not to sell. It's the service provider’s job to sell and it's not mine. My job is just to produce the phone call, preferably a qualified phone call, but it's not my job to sell, so I don't try to show any sales data. I do like to show call volume data and I can show call metrics if I have them. For example, like calls where they came from, so obviously if you're getting a ton of outside area codes and stuff, then they're likely solicitation calls or spam calls, but if you're getting a lot of local phone number calls, it's because those are probably bonafide leads.

Again that's typically what I do, I just send people to voicemail, unless I've got … If I've got a GMB asset or a cluster of assets that are producing a significant amount of calls and I don't have [inaudible 01:02:34] … Well, usually it doesn't. If you're producing a significant amount of calls, you should be able to find a service provider very quickly because you've got something very valuable. If for whatever reason, you're still struggling with that you could use something like a pay per call exchange network, but just keep in mind that again your conversion rates are going to suck and so trying to use that data to show to a prospect, “Hey look, these are how many calls I generated, I generated 60 calls in the last 30 days, but only had three conversions,” that would be data you don't want to show them. You know what I mean?

Again, don't worry about sales data John. Just show the call volume and preferably if you can show that they were qualified in some manner.

Marco: If I may, I may be jumping the gun.

Bradley: That's why I didn't mention it. I know [inaudible 01:03:27].

Marco: Yeah, we'll be working on something along those lines John. We're going to improve let's say the actual sales conversion. We're working on something, I mean it's really wicked and it's going to be really good. It's still a few months away, which is why we can't give you details because we're putting it all together as we speak. Once it comes out, John you're in the Mastermind and always remember that membership has its privileges. You'll be one of the first people to whom this is made available.

Should You Set up A Portable FireFox Browser And Use A Consistent IP Address With The GMB Listings You Create?

Bradley: There you go. David says, “With the GMB listings you create, to be safe and keep everything separate, should we be setting up a portable Firefox and use a consistent IP address?” It's not necessary what's … David, we've been talking about this every single week for weeks now. We'll repeat it again though. What's important is that whatever IP you use and again, it's not the IP guys. It's not the IP. It's the device. It's the browsing session. You want to keep that live. The IP can change that makes no difference anymore. Honest to God, it makes zero bit of difference if the IP changes. What makes a difference is if you end the browsing session, if you close the … Like logout, like if you log out of Google for example and then, change the IP and try to log back in, it can cause re-verification or trigger a text message or whatever. It can lock your account, but as long as you're logged in, you can change IP as many times as you want and it's not going to trigger re-verification or signing in again.

The idea here guys is not to assign a specific IP and always log in from that IP because what you're doing there is you're just logging into the same IP, but you're always ending the browsing session. What's important is to keep the browsing session live or intact, open all the time, which is how most … That's how real people engage guys. Do any of you on your home computer when you're not doing SEO stuff, do you ever log out, clear cookies and log back in and all that? I mean no you don't because you only do that if you're spamming and you're doing SEO work.

What layman, civilian out there, a non-SEO ever logs out, clears their cache and cookies and then logs back in? Nobody, especially if they've got a Google account, they've got an Android phone, their devices are all logged in at all times and they never logout. Google is creating an avatar of that person and all their browsing history and the content that they like and that they engage with and the type of searches that they search for, the products that they visit, the entertainment, the videos that they watch, like all of that creates a profile and a history. That's what you want to do with your profiles that you're creating for spamming purposes guys. You want to create profiles that the browsing session remains open at all times and then, it starts to develop a history, cookies and cache accruing, not cleaning. You don't want to clean that stuff. You want it to accrue because that makes that look like a more natural, real profile, which is going to be a hell of a lot less likely to gets terminated than if you just assign a specific IP through a proxy and always clear cache and cookies and logout and log back in because you're using the same browser.

That's why I talk about in the training over and over and over again guys, if you're doing any SEO work now in today's, like today, you should be using a browser keeper application. I don't know if that's the proper name. I just made that up. It's an old joke, I just made up, a browser keeper like Browseo or Ghost Browser and there's probably other ones out there, Firefox, whatever you mentioned. Portable Firefox might allow you to do the same thing, I don't know because I'm not familiar with that. It's a good question David. I'm not picking on you, but like I said just don't worry about the IP guys. It's about the device and the browsing session, keep it open at all times. Using a browser keeper app like Browseo or Ghost Browser will give you that ability. Then, you don't even need to use proxies. You can do it from your home IP and it will be fine.

Marco: The problem with portable Firefox is that when you say profiles, sometimes and for whatever reason, the cookies will be wiped away, which is what we want. We want all of that activity. We want all of that information to be kept-

Bradley: Correct.

Marco: … forever and for whatever reason, when you go from profile to profile, sometimes you'll come back and that information that you want in there, the cookies and whatever, it'll be gone. That's the problem that I found with Firefox.

This Stuff Works

Is There A Better Option Than P.O. Box For GMB Verification?

Bradley: There you go. Marcus says, “Setting up …” Marcus Aurelius that's funny. Anyways, “Setting up GMB in a different city, any better options than P.O. box for GMB verification?” Yeah, mgyb.co, just go purchase it from us, save yourself the time and the hassle. We'll give you a 60 day guarantee on it too, so just go to mgyb.co, which stands for Make Google Your Bitch and take a look at the GMB verification options.

When Is The Approximate Date For The GMB Posting Service In MGYB Store?

Do you have an approximate date from when GMB posting will be live on the MGYB store? Good question, Marco?

Marco: I'm not sure what he means by posting.

Bradley: The GMB posting, done for your posts.

Marco: Oh, the done for you service?

Bradley: Yeah.

Marco: It's almost available as we speak. I know we've been saying that for a while, but I was just talking to Caesar. I met with him today and that's one of the things that we discussed. We just have to set it up. I mean we're changing the framework that we're using so that all of the things that you can add to it because there’s just so much. We want it to be really simple. We don't want you to purchase one thing and then have to come back and purchase another, purchase another. It just becomes onerous and cumbersome and we want to eliminate that.

Bradley: That's awesome Will. Yeah dude, no problem man. When you said that he couldn't figure it out, I went back and looked at those embed codes and all I did was just take a look at the actual code. Guys that's one of the ways you can figure this stuff out. I mean it's not magic. It's just simple like I just copied the code from one of the blog posts that had the playlist embed, the proper embed code and I just compared it to the embed code that you get now and that's how I identified that question mark list equals and in playlist ID. That's all I did, but just compared those two embed codes and it stuck out like a sore thumb. I mean it's not magic. I'm not super smart. All I did was just compare the two and saw the difference between them and identified what it was and that's it, problem solved.

Is It Okay To Use Zamora SyndBuddy To Auto Post From The Blog To Branded Social Media Sites?

Ray says, “I've got a four-year client. His rankings are slipping after a site rebuilt. It's not a local business. It's international. I don't want it all to a tank from software footprints that Google doesn't like.” Well, Ray, first of all, yeah when you do like a major structural change on a website, you're going to see dancing. With the very limited information you gave me in the question, I'm not going to assume that you haven't waited past the normal Google dance time. I'm just going to assume that you've done all that but just for everybody else's benefit, pretty much all the time when you significantly change the site, like change the theme and structure, layout, those kind of things, it will dance, the site will dance and that's normal. One of the worst things you can do is during the dancing period is to go in and start trying to change up a bunch of the SEO components of the site because that can really trigger, like it can essentially sandbox your site because it's almost like a mousetrap, like a trap that Google sets.

Now, again, I'm going to assume that you waited out the dancing period and now, you're trying to find ways and it's still continuing to slip and that can happen also. I'm not sure why that would happen, unless like you said there's some sort of footprint issue that Google doesn't like. Again, if it was the same type of content stuff, I don't know why that would happen. However that said, is it okay to post to the site blog and use a plugin like [inaudible 01:12:05] to auto post to Facebook, YouTube, Vimeo and other 20 or so social platforms owned by the website business? Yes, as long as they're branded profiles, there's no problem with that whatsoever.

I would highly recommend that you're syndicating content to your branded profiles. Now, you can have other profiles like share content and such, but I would like essentially share, but wouldn't republish the whole post on other like third-party type or persona-based accounts. Branded accounts, yes. Persona-based accounts can mention and link to content, but I wouldn't republish the content that makes sense. I'm not familiar with how Send Buddy works, but it sounds very similar to what our IFTTT applets would do or any one of those other types of tools that our content syndication type tools, Snap, the social network auto poster plug-in is another one that does that, which is a WordPress plugin. Same thing, just select branded profiles to link or to republish content to. You can link to your content from third-party profiles, but don't republish to third-party profiles. Does that make sense?

This Stuff Works
By the way, yeah, I mean if you want to use additional syndication stuff, you certainly can. A lot of that can be accomplished with IFTTT, but if you want to use a plug-in, if it's quicker or faster, easier, whatever, sure do it.

Okay, Jim, just contact [inaudible 01:13:30] in one of our groups and whatever group you're in, a Facebook or just post in the group, say, “I'm looking for an indexing service.” We'll make sure [inaudible 01:13:38] gets tagged on it. You can go, just visit him direct. We don't have that service available in MGYB yet, but we're just directing people, like direct to [inaudible 01:13:47] because he's awesome. He'll look you up. [inaudible 01:13:53] Over ray Bartholomew, again he says, “If doing more than one client AdWords campaign, should I get some special status from AdWords? Yes, AdWords manager count. That's what you should set up, absolutely. Ray, just go search Google Ads manager account. It's not AdWords any more, Google Ads manager account and then, sign up for that. You're going to need a new Gmail account. You don't sign up with an existing Gmail account. You got to create a new one, but at least in my experience, they don't make you jump through hoops to create it. It's usually just an easy creation process and then, you'll assign Google Ads accounts to the manager account, so that you'll be able to access from the manager account.

Okay, oh sweet, we're done.

Marco: All right, one last thing before you go, guys subscribe to our YouTube channel, come on. It really helps us out. It really helps us keep this free, keep this venue going with four years and counting. We plan on just going as long as we can. It helps us out when you guys go and subscribe to our channel and the activity in our channel also helps us out. Please, go and donate, donate to the charity. It's Thanksgiving, it's a time to be grateful for everything that you have that you've been given, for all of the blessings, but it's also time to look outward and see how much need there is and to know that simple five bucks, like I said a cup of coffee can make a world of difference to a child.

Bradley: Yeah and definitely, guys try to, if you can even $5 like you said, $5 if everybody that came and watched Humpday Hangouts donated $5, it could make a significant difference in a lot of children's lives. Definitely do it. Besides that guys, everybody have a happy Thanksgiving. We appreciate you all hanging out with us, even though we went late again, so thanks. We'll see everybody next week. Happy Thanksgiving.

Marco: Happy Thanksgiving, bye everyone.

Bradley: Bye.

This Stuff Works
 


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 210

By April

Click on the video above to watch Episode 202 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hello and welcome to Episode 210 of Hump Day Hangouts. I am Adam Moody with Semantic Mastery. We are gonna say hi to everyone real quick before we dive into some announcements and questions from everybody watching us live. Also, if you're watching this on YouTube, we noticed from time to time that we get questions over there, but you need to come to semanticmastery.com/hdquestions and ask your questions there, that's where we're monitoring. Before we dive in, real quick, Chris, how are you doing, man?

Chris: Doing good. Good weather in Florida always the last couple weeks. I highly recommend it, like I love it. How are you doing?

Adam: Not bad. It's like 60 here, which is perfect. Everyone in California thinks it's like the middle of winter and I'm just enjoying myself. This is good. Marco, how about you? How's the weather for you, man?

Marco: Things are good here, man, transitioning to the dry season. So we're gonna have about five and a half months of absolutely no rain, not even a drop. I'm looking forward to … Yeah, but then, it's seven months of afternoon showers. You gotta pay the price for the life you live, right?

Adam: Yeah, fair enough.

Marco: But always warm, like if it were 60 here, we'd all be dying literally. It's freezing cold.

Chris: [Inaudible 00:01:19] stay in Florida.

Adam: Definitely. Bradley, how about you, man? How are you doing?

Bradley: I'm good, I'm happy to be here. Got lots of stuff going on at the moment. Just been really, really busy. In last week, well, I took off for a couple days because my sister got married again. I actually got to go down to Hilton Head, South Carolina and meet one of our members, Ed, who also went to POFU Live; he's in the Mastermind also. That was cool because I got to spend an hour with him just chatting. It was really, really cool. I always enjoy getting to meet members whenever we have the opportunity. So that was a lot of fun. But I had to take really Friday and Monday off, so now I'm behind.

Besides that, I got a quick little story to tell very, very quickly. Just last week, it was funny because I was actually reviewing the Hump Day Hangout from last week and I was talking about mitigating risk. Marco and I, we were talking about reducing exposure and trying to mitigate risk because, if you put all your eggs in one basket and Google takes that basket, you're screwed, you've lost all those assets.

Well, I was using a test with what's called GMB Location Groups. It's a setting inside of Google My Business. I was running a test on a set of GMB assets for a particular metro area, so one metropolitan city area. I had seven assets in there that were fully optimized, 100% done. In fact, they were the seven assets that my VAs has been training on as he's been learning the processes for doing this whole method, the Local Lease Pro model, essentially.

Long story short, on Saturday, I was down at the Hilton Head and I happened to get an email saying that the account that was used as the recovery email for that particular GMB manager account, which had to be turned into an owner in order to use location groups, had been terminated for violating Google's spam policies. I lost all those damn assets, every single one of them, and I can't even access them through the original Google accounts now, guys.

That was three weeks work, not necessarily my work, but my VA's work wasted. Now, is it all bad? No, because I learned a valuable lesson. Number one, don't use GMB location groups, it's like a trap, number one, lesson number one. Number two is always mitigate risk. Don't set yourself up with vulnerabilities that Google can take … We exploit Google's vulnerabilities. Don't you think Google will exploit ours? So I learned that … In fact, I'm actually updating the entire process for how to first log in and set up and manage a lot of GMB assets. I'm updating all those processes this week, in fact, because we have to do something new that reduces our overall risk.

Anyways, that was my little story. I'm a little bit behind now because all the work that I've done for the last several weeks on all the processes now has to be updated and redone. But that's the cat and mouse game that we play.

Marco: Yeah. One of the great things about our Mastermind is that we do all of the testing, we take all of the risk, we were the ones who go in the lab. I mean, we do encourage our own people to test so that they can verify that our results are what we're saying they are. But it's one of the things that we do, we go, we blow things up and it happens, and then now we know what not to do. And right into our Mastermind, we'll share all of test result with the membership exactly what was done so that they don't repeat the process and get stuck losing assets because nobody wants to lose an asset, especially not seven. But so be it, lesson well-learned and it's a lesson that the Mastermind doesn't have to repeat.

Bradley: That's true and, just real quick segue, that leads me to, that's kind of like what the Mastermind is about. The scaling option, like doing all these heavy processes and stuff, is really reserved to the POFU Live group attendees at the moment, but we're polishing all this stuff. Obviously, the Mastermind, we update, like tomorrow we've got a Mastermind webinar and I'm certainly gonna be talking about what not to do because I want to make sure all of our members are fully aware of what not to do so they don't lose assets.

But once we have this 12-week process done, that the POFU Live attendees are kind of in accountability group with me right now, and we've got a target that we're trying to hit at the end of 12 weeks, which is 50 GMB assets fully developed and ready for monetization, if they're not already monetized by that point, and so when we're done at that 12-week period, we will have discovered or perfected, really fine-tuned the method and all of the processes to get us there, to get us to that point. That's when we're gonna release in its entirety the Mastermind.

That training will not be released outside of the Mastermind, period, and that's only because it's highly valuable and we put a lot of work. In fact, the other members of the POFU accountability group with us, that's like 12 of us in there, and so that's a lot of intellectual property, a lot of a work that goes into that. So the Mastermind members will get that.

But that's just one of many things that we do there. For example, we had some questions about how to structure ad ID pages and set up as three buckets with HTTP, SSL protocol, and all that stuff. Two weeks ago, we went in and showed exactly how to do that. I mean, it's just stuff like that that we do in the Mastermind all the time.

Adam: Yeah. Something else that I just remembered, that reminded me of, Bradley, was, I think it was Jason who posted yesterday, who's one of our Mastermind members, just out of the blue was like, hey, I've seen some questions about blah blah blah-, not blah blah blah, but some heavy-duty IT stuff. He's like, “Hey, if anybody needs help just ping me. I'll do it for free if you're a Mastermind member.”

This Stuff Works
That's just awesome to see. Again, you get that in a tight-knit group like that. It's cool having that ability. Everyone who knows our story kind of knows where we came from and how we were part of a Mastermind. That's why part of why we do this to get that community, it's not just a jumble of people, you do have a community.

Bradley: Yeah.

Adam: Well, cool. I also want to say then to you guys, we mentioned the GMB stuff, we've got a sale going on right now at MGYB. It's wrapping up today. So if you're interested or you need a GMB verification service, whether it's for your clients, it's for yourself, you're doing some lead gen, head over there. I posted it on the page. If you're watching the replay, sorry, it's probably too late. But a good reason to watch live and open the emails is you get a 35% discount on that service right now. So head over there do that.

Real quick, too, if you're joining us for the first time, thank you so much for watching us. If you want the right place to start, because it is one of the questions we get, “Hey, where should I start? Should I take this course and do that?” start with Battle Plan. No matter what you're doing, even if you want to hop into Mastermind, get the Battle Plan, come join the Mastermind. That's the path. The link is on there. It's a great way to get repeatable results, which is why we put it together, so that we can have that. It's our home processes put into an easy-to-digest format.

Then, obviously, like we've been talking about it, if you're ready to take things up a notch, if you wanna scale, you wanna grow, then the Mastermind is the place to be.

Bradley: Did you open up Local Lease Pro as a standalone product now?

Adam: Yes.

Bradley: I'll be damned. I didn't realize that was available yet. Okay.

Adam: Sneaking that onto the page, if people are interested.

Bradley: Yeah. Okay.

Adam: I'm gonna say no more.

Bradley: Everything I've been talking about with this Local Lease Pro method, that's it. Most of you guys are probably aware of it because of the Side Hustle Toolbox promotion, that was our contribution. But now that that's closed, it's a standalone product. I'm gonna be updating that in a couple of weeks with some of the new processes that I've just discovered.

Again, GMB, like the actual optimization process has changed slightly. Not much, but slightly, and I'm updating the processes for my VAs right now. So next week, I'll kind of polish it up a bit and then add that into the Local Lease Pro training. So if you guys don't have it yet, I recommend you get it. This method is freaking killing it. I think it's the most opportunity I've seen in my local marketing career. I mean that, so check it out.

All right. Can we get into questions?

Adam: I think so. If you guys are good, let's do this.

This Stuff Works

Do I Need Access To A Client's Website If I Do Local SEO For Them?

Bradley: All right. Starting off with Chris Green posted a support question from Vincent. He says, “I'm considering to join the RYS Reloaded or the GMB course. My question is this: if I do SEO for local businesses in my country, which is Malaysia, do I need to have access to my clients website?” No. It can help. You don't have to have access to the client's website, but it would certainly help because you could take care of some on-page SEO issues. In other words, you can optimize the site itself, which is considered on-page SEO, and that can help that can help quite a bit.

In fact, with proper on-page SEO, a lot of the times you can rank a site with a fraction of the off-page SEO because any off-page SEO that … If on site is proper, if it's tight, if it's strong, then any off-page will significantly affect, it will have a strong impact on the site because then the site will respond well to off-page because it is a well-built, well-structured site.

But that doesn't mean that you have to have access to the site because you can accomplish through off-page. You can still rank a site with off-page. If the on-page is terrible, then you probably are fighting a losing battle. But if it's decent, then you could probably still accomplish what you need to, depending on how competitive the keywords are that you're targeting. But it's likely that you could still accomplish what you needed to with off-page alone. But again, there are benefits certainly to being able to access the client's website. Right? If you're starting with garbage, it's gonna be difficult to rank. So just keep that in mind. Okay.

It helps, it's not 100% necessary. Well, it depends, right? It depends on what the status of the site is currently. If it's a shitty site, if it was built poorly, optimized poorly, or if it's spammed to death or whatever, then you may never be able to rank that site. But if it's decent, if it's fairly okay, then you could still just apply off-page methods and probably get the results that you want. However, if you can do both, manage the on-page and the-off page, you will get the best results. Right?

Are The SEO Methods In RYS Reloaded And GMB Work On WordPress.com And Wix.com Websites?

Number two, he says, “If my client has a WordPress.com or Wix.com website, can the SEO methods taught in RYS Reloaded and GMB work and getting first page ranking on Google?” Well, yes. Well, Local GMB Pro course is not really anything that have to do with websites, right? Local GMB Pro is how to optimize Google My Business and set up all of the Google assets to rank. Well, not even to rank, but to just generate leads from Google, independent of ranking. That's what Local GMB Pro is about. It's about getting leads, getting exposure from Google My Business, whether it ranks or not, and that's what that whole … Again, despite traditional SEO, Local GMB Pro can generate leads from Google. Okay. So that's what local GMB Pro is.

RYS is about using Google's assets as an off-page tool as well as an entity validator, an authority builder, and multiple other things. But it's more of an off-page thing. Again, it has nothing to do with the website structure or the platform itself, WordPress or Wix. It doesn't matter because all you're doing is using Google properties to push relevancy and authority over to whatever property is that you're trying to rank.

Marco, do you wanna chat about that a little bit?

Marco: Yeah. It's just one of the pillars that we teach, ART, the art of ART, activity, relevance, trust and authority, both on the link origin and on the link destination. What that means is you get visitors no matter how you show activity and Google reward you as long as everything is relevant and you're working with trusted and authoritative entities. If you become along with that, a trusted and authoritative entity, then you get rewarded. Google will also reward you for being in Google because Google trusts itself. It's the ultimate as far as what it trusts. So working in what we call working inside the belly of the beast also has its rewards.

Yeah. As Bradley said, it makes absolutely no difference. I mean, you work with whatever. I mean, you have a free WordPress blog ranking for … what is it? Free-, no, not free. SEO Virginia. Yeah. I mean, it just goes to show that if you get that activity in there, everything else just fall into place as long as it's relevant, trusted and authoritative.

This Stuff Works
I keep telling people, and I just mentioned it in our Semantic Mastery Facebook group, the Mastermind, that ART, A-R-T, will trump anything. It will even overcome any of the negative factors, of the algorithm, penalties and all of that. You become almost immune to anything that Google has to throw at you because you're signaling rank pot-, excuse me, rank brain in the way that it wants to be signaled. You're doing the Google tickle, the T tickle. I mean, it blows up. It becomes a self-feeding monster once you get all that activity in there.

Bradley: Yeah. This is an example of what Marco was just talking about, this is that WordPress.com. So free wordpress.com blog, guys. If you take a look at this, there's no content on this page. It looks like there's content, but the only content on this page is this right here. That's it. The rest of those are embedded files. That's RYS at work there, guys. That's RYS Academy right there at work. Okay. Again, go view page source, the post body, the article body of this post. The content body is this right here. That's the only text on the page. The rest of it is all embedded files RYS style, and that's all.

Look at that, guys. It's ranked number three in organic for SEO Virginia. I mean, that's pretty powerful. Again, that's all off-page stuff. There is some on-page going on there because of the iframes that are actually embedded in this page, but it's primarily an off-page thing that's got this ranking. And that's the power of RYS, right?

By the way, the Google site as part of the stack and that's been number one since May of 2015. Guys, that's been number one since May of 2015, or within a few weeks anyways, that's when it was published. Look at that, it's a horrid site. It was just for a test purpose, guys. Still ranked. Still ranked, it's three and a half years now. Still ranked. Anyways, there you go. Will it work? It damn sure does.

How Do You Get The URL Of A Scheduled Post In The MGYB GMB Service?

Dustin's up, or Da B. “Hey there. I'm using the MGYB post scheduling service but I was wondering, in the Local GMB course you link to the previous post but when I scheduled a post, then I don't have the URL of the last URL because it will be scheduled. How do I link to the post then if the last post yet is not published or is not published yet? Greetings. Dustin.” That's a good question Dustin.

Marco, that's something that I think Rob was talking about that was going to be a feature, that was going to be released soon within the auto poster was the ability to silo a post. Is that correct?

Marco: Yeah. We keep going back and forth with Shripad. I'm not sure if that's available yet. But I mean, there's an easy solution to that. Link in the body or you're still not gonna have the post URL. You would need the original post URL, and then the next one, then the next one. So Shripad will have to come up with something regarding that so that we can solve that issue. But, yes, he is working on it so we can silo GMB posts.

Bradley: Yeah. I'm thinking if the script would wait until a published one was pulled and then grab the short URL and then link to that before the next one that's scheduled publishes. You know what I mean? That would work to build a silo on that. I know that if you post the post … So you publish the post, then you grab the URL and link to it from the next post. But, you're right, if you wanna schedule out multiple posts in advance, right now there's not an ability to do that yet.

But that's something, Marco, if you wanna make a note of that specifically, silo posts together, schedule post together, which I'm sure that can be integrated at some point. Right now that's not something that can be done, Dustin, but we're working on that. It's a great feature.

Marco: No. Dustin, what I would suggest is you just have your VA go in and add links as needed.

Bradley: As they're published.

Marco: Correct.

Bradley: Right. As they publish, go grab the URL, and then go post the next one. That's the only thing we can do to daisy chain them together right now until we have the automation such that it will be able to do it. Okay.

Jordan says, “On one of the, or …” Okay. One of the guys, here we go. “One of the guys on our SEO team said after an SEO pitch this probably sounds like magic to them. I still can't believe we get paid for this stuff, almost like grownup version of video games. Haha.” That's funny. Well, I can believe we'd get paid for it, man. Think about all the testing and all the studying and all the learning and stuff that you, guys, and the money that you invest in your education and to tools and all that stuff.

I mean, we spend a lot of time learning this stuff, guys, we should be paid for it. I mean, think about that. We spend all our time learning how to perform this SEO magic stuff. A business owner that's doing plumbing, for example, he's out unclogging drains and that kind of stuff. He wouldn't have time to learn all this stuff. How do I know? Because I was an electrical contractor and I had to learn how to do this shit while I was doing electrical work. It just so happens I found that I could make more money at this, that's why I switched to this all together.

What are you gonna say, Marco?

Marco: Yeah. I was gonna say we deserve to be paid and be paid well. I mean, do you know how much time we've spent between RYS Academy, RYS Reloaded, Local GMB Pro, Local PR Pro, Local Lease Pro? Do you know how many hours have gone into researching that and making it work? Making that all work hand in hand so that one pushes the other and you're pushing ultimate power to whatever destination so that that client's phone rings?

This Stuff Works
Yeah. It may seem like magic. “Well, my phone rang. You did all that.” But it's actually just hours and hours and hours of being a total geek.

Are There Ways We Can Use Press Releases Based On The Battleplan Aside From Launching A New Site?

Bradley: Rabbit-hole time. Yeah. Dan's up. He says, “I've looked using press releases based off the Battle Plan and saw that you have them at the store. Besides using them for launching a new site would there be other places that I could use them? I do some consulting on the side for local businesses and build sites, lead gen, et cetera?”

Yeah, Dan. “Press releases are my favorite off-page or link building method really. Like no question, I absolutely love press releases. I use them as my primary off-page link building tool or method. I still use spam links from time to time for certain things, but for the most part I'm using press releases for link building.”

Yeah. You can use them. Guys, there's dozens and dozens of things that you can publish press releases about. I've talked about them. Dan, we have a course called Local PR Pro which is specifically about how to use press releases to rank in the Maps pack, to get Google GMB, Google My Business profiles ranked in the maps pack using press releases. Right?

That's what that course, Local PR Pro, is all about. In that course, I talk about how there's multiple different things that you could publish a press release about. Because that's a question that comes up often, “Well, I don't think my client has anything that's really newsworthy to publish a press release about.”

But think about it, getting a five-star review, you could publish a press release about receiving a five-star review or your client. Or you could publish a press release about a new employee being hired. Or a seasonal change to the product line that's available. Or the services that are available, depending on what kind of business you're dealing with. Or an accolade that the company receives, some sort of award or something like that. Or any charitable things, any charity events that they're hosting or that they contribute to or participate in. Right?

There's just dozens and dozens of things, hooks, angles that you could use to write a news release or something that can be … Guys, you can even publish a press release about a new blog post that's been published on the website. No kidding. I mean, you just have to get a little bit creative. Dan, when I say you have to get creative, I don't mean you. I mean, what I would recommend is hiring a PR writer, from Upwork or something like that, that can come up with these angles. A good press release writer can come up with a newsworthy angle for just about anything.

Again, if you're doing a lot of this work, you could hire a PR writer, a good PR writer from like Upwork or something like that. Or if you've got a good press release distribution service that you subscribe to for monthly press releases or whatever, if they've got good writers in-house, which most good services do now, then they'll have writers that are already trained on how to find news where the angles or to create hooks or their stories for the press releases. Right?

For example, if you use the MGYB press release service, the writers there from the Press Advantage distribution network, if that's what you're using, it's fabulous, and there the press releases are almost twice the content length of typical press releases. There's somewhere in the neighborhood of 750 words as opposed to 300 to 400, which is what most of them are. So those writers are really, really good, like their sole purpose in life is to find an angle or to create an angle to write a press release about. Those are the same writers that you have access to when you buy a press releases from us individually.

Okay. Anybody wanna comment on that before we move on? It's a good one, Dan.

Marco: No. I think you hit the nail on the head. They're great for just about everything. The only thing that you have to avoid is self-promotion, but you get that from most of them. You just have to define what self-promotion is. You go and you advertise. Well, we're in Facebook, if you've just started your Facebook page, we're doing this, we're doing that. It's still self-promotion. It's just not getting sales. That's what you wanna try to avoid.

Other than that, it's fantastic for link building. Not only that, if you hit the press release, whatever the distribution network is with link building, it'll push through. You're putting a filter in between the destination so that you hit that with link building. It'll power it up even more. They just work really well for everything.

Bradley: They damn sure do. Like Marco said, you can actually do self promotional PRs, but the salesy part is what you gotta leave out. They shouldn't be salesy. But they can be self-promotional. Again, a good PR writer will be able to disguise a promotion as a story, a news story, and that's really what you wanna do. That's why I say don't do it yourself. If I had to write press releases, I'd be a very miserable person. I wouldn't wanna do it, but some people enjoy that stuff and they're good at it. All right.

Is It Okay To Start With Battleplan Before Going Into The Mastermind and Syndication Academy Courses?

Andrew Walker's up. Andrew is a local guy to me. I was in lead share, like a breakfast lead share group with him for several years that I don't attend those things much anymore. Andrew is a great guy. Anyways, it's good to see you here, Andrew. I haven't seen him in a while. He says, “Hey guys, it's been a long time since I've been on Hump Day Hangouts. I got caught up in the cold calling strategy to build my business and also had a case of the shiny object syndrome.” Well, we all do, Andrew. Don't beat yourself up, buddy. We all go through that. I promise you, I've been through it. I still struggle with that, to be honest.

This Stuff Works
“I don't fully understand how powerful-,” or excuse me, “I didn't fully understand how powerful digital marketing is and what it can do for your business. You would think that that's a no-brainer for an IT guy. Anyway, I'm back for real and I'm ready to learn this stuff. I've just downloaded the Battle Plan. I'd love to get involved in the Mastermind, but I'm not able to afford that at this time. Syndication Academy looks to be a great runner up. Can I start there to get things going or just start with the Battle Plan? Thanks, guys, and congrats on your four year anniversary.”

Okay. Great question, Andrew. Again, glad to see you back, man. The Syndication Academy is, yeah, it's good, however, because, I'm not gonna knock Syndication Academy, but what we recommend is, especially for you, Andrew, you're running your IT business, your IT services business, and so it depends on how much time you have. If you've got a lot of time and no money then, yes, pick up Syndication Academy because then you can learn how to build your own syndication network, which is gonna be one of the critical components to your business in expanding your reach and helping to generate more leads, it'll help with your SEO and all that kind of stuff.

However, there's a lot of time that goes into learning how to build a syndication network and, unless you plan on building syndication networks for others or selling them to others, I wouldn't recommend that you go through all the trouble of learning how to build all that stuff for your own branded syndication network, for your own business. If you're looking to try to grow your business, then your time is better spent not learning how to build a syndication network that you're only gonna build one for your own business.

Your time is better spent marketing your business. You can instead just buy a Done For You Syndication Network from us and we will build it to our specifications, which is exactly what we teach in the training. You can save yourself weeks of study and implementation by just buying a Done For You Syndication Network and you still reap the benefits of it without having to spend weeks of your time. Does that make sense? They're inexpensive enough that there's really no reason that you can't just buy a Done For You Syndication Network from us. It's cheaper or about the same price as the cost of a month tuition to Syndication Academy. Right?

Anyways, my point is, if you want, Andrew, since you can't join the Mastermind yet, what I recommend is that you attend our Hump Day Hangouts regularly on Wednesdays, ask your questions here try, keep it to one question per post. In other words, you can post a few times, but try to keep it one question per post please. Ask questions here and we will try to guide you in the best way possible to help you to start growing your IT business, just from these Hump Day Hangouts. Then once you have generated some revenue you can always come join the Mastermind, which is your best bet, because the Mastermind is not just about marketing stuff.

Guys, we've gotten away from just teaching SEO or just teaching marketing methods. It's more about building your business regardless of whether you're building a local agency or consulting firm, or you want to build your own brick and mortar business, or virtual business for that matter. We want to teach you how to do all of that, which includes marketing and includes SEO, and includes all that stuff, but we're not pigeon holing our training into just marketing training, if that makes sense. A lot more goes into it than that.

I would suggest, Andrew, that what you do is come back and join us here in Hump Day Hangouts, get involved, stay engaged, ask questions. We also have our Facebook group, the SEO tutorials Facebook group that you could ask questions there. As soon as you're able to, I would invest in joining the Mastermind so that you can get, basically, almost one-on-one guidance from each one of us my partners and I as well as all of the other members in the Mastermind that are also savvy business owners. Right? That's part of why it's Mastermind because it's not just about us teaching all the time, it's about everybody in there contributing and helping each other, which is fabulous. Okay.

By the way, one of our top members, longtime members, Jason Johnson, who is what Adam was just talking about at the very beginning of this Hump Day Hangout, he was mentioning somebody was having difficulty setting up their MX records for G suite email to use their domain for their email within G suite. Jason Johnson posted, “Hey, I saw somebody was having trouble with MX records. Hey, I'm an IT guy. If anybody has any questions or any problems, tell them to reach out to me. I'll help them for free as long as they're a Mastermind member.”

Andrew, what I'm saying is, Jason is an IT guy who's been in our Mastermind. He does digital marketing on the side, but also markets his own business and somebody that you could absolutely click with. Probably the two of you could chat about what he's doing for his business and what's working for him in generating leads for his IT business and all that kind of stuff. Right?

This Stuff Works
Again, that's part of the power of a Mastermind. It's not just learning from me or Marco when, you know, I'm gonna teach you how to generate leads for your business, but I generate leads for contracting businesses. Right? You're trying to generate leads for IT services, and computer repair networking, and that kind of stuff, so why not get the advice direct from somebody that's already generating leads for that type of a business, which we have members in our group to do that? Does that make sense?

That's the power of a Mastermind. Okay. So that's what I recommend. In the meantime, if you don't have the money, come back here, ask questions, implement what you can, go through our YouTube channel Semantic Mastery, youtube.com/semanticmastery. Use the channel search function, ask questions over there. You're likely going to find already video answers for many of your questions. Then, like I said, anything that you can't find answers to, post in either the Facebook group or post back here on the event page every week and we'll come in and answer your questions. As soon as you can generate a little bit of positive revenue, I would reinvest that back into your education and into building your business by joining the Mastermind, getting guidance from us as well as our other members.

Marco: I'm gonna give him just a couple of weeks. First of all, welcome back, Andrew. Sorry that you had a shiny object syndrome. I mean, that sucks and it makes you spend a whole lot of money and time chasing. It becomes a useless path. You fill up your computer with a whole bunch of garbage that you're never going to use and you realize how much money you spent and then you get caught up at where you are right now where you ended, and dropped all that money and you have nothing to show for it.

But that's okay, lesson learned. The two examples that I'm gonna give you is, I'm gonna give you Paul Fussell, who's always in these Hump Day Hangouts, and I wouldn't be surprised if he drops in today; or if he isn't, it's because he's out making money. He was at POFU Live, as a matter of fact, our event. The way he went about doing it, he come into Hump Day Hangouts, ask questions, and then go and go and apply. Ask questions, go and apply. then he started purchasing our drive stacks to rank. I know that he was doing dental for a while, I don't know what he's doing now.

Anyway, the thing about Paul is that he just went and he got Done For You services, and then he was chasing clients. Every time he'd get a client, drive stack, and that's how he would he would rank them. But that's Paul and that's how he did it, so Hump Day Hangouts and Done For You services.

Then, we get to Jordan in Syndication Academy. Jordan lives in Syndication Academy, he's always there. He's one of our, I don't know, one of our long-running and most active members of Syndication Academy. He runs an agency and I think he just got a huge nationwide client, but it's from Syndication Academy. I'm not gonna say that he got everything from Syndication Academy, but I know that that's his foundation and I know that that's what he's doing to rank his clients, to help his clients and to help his agency.

He has an agency, actually he's an agency owner, but he decided that Syndication Academy was the thing for him. But, of course, they'll all tell you, and Jordan will tell you that the Battle Plan is the place where you start, and you have to follow it. If you follow the Battle Plan, then you're going to get to our Done For You services.

It's a whole lot easier to go and buy a Syndication Academy Network, as Bradley mentioned, than to learn how to build a one-of-a-kind that you only need that one time. Why not go buy it and pay that than to pay a monthly membership to learn how to build one, or you might not wanna learn how to build one, or you might need?

It's just to buy them and then go and sell it to clients, to people you know. Then, you pitch the benefits of being branded of having that footprint of being seen, of your content being seen everywhere, pushing your content to where the people are hanging out. So that's one of the benefits.

You could do it many ways. Now, of course, we're always going to tell you that the Mastermind is the place to be because that's where like-minded entrepreneurs hang out, people who want to grow their business and get away from just that weekly paycheck and having to wait until the next one so that you could do whatever it is that you wanna do. We wanna push you, guys, past that. We call it POFU, position of fuck you.

Whatever that position is for you, Andrew, we want you to get there. There isn't just one way to get there, but we do wanna help you get there. So whether you choose Hump Day Hangouts, whether you choose Syndication Academy, or what we suggest, whether you join our Mastermind, we're going to help you any way we can. That's what we're here for.

Bradley: That's right. Let's not forget Mohammad. He's a shining example. Mohammad Mackey. He started by just joining Hump Day Hangouts and coming and asking questions week in and week out and for months. Eventually, he got to a point where he landed a couple of his first clients and started making enough money. He came and joined the Mastermind. Then, he went through a little bit of a struggle for over-promising to clients and ended up losing some clients and had to drop out of the Mastermind for a little bit.

But he kept coming to Hump Day Hangouts and asking more questions, even during that time where he had to back out of the Mastermind, and he got the education that he needed and he implemented it. Right? It's nothing we did, all we did was provide him with information, but he's the one that took action and kept at it. He kept persisting in working and he kept finding stuff that wasn't working until he found stuff that did work. Then, he landed some clients again, got his money back up, and joined the Mastermind again.

This Stuff Works
We have multiple examples of people that have done that just by starting here, right here at Hump Day Hangouts, Andrew, and you can do that too. Right? The Battle Plan, like I said, will tell you do this, this, this, and this, and you're going to start getting results. It doesn't say that you have to learn how to do those things, it just tells you apply these things. Right?

You can either learn how to do those things and do them yourself or, as a business owner, it would be much more efficient with your time to just purchase the Done For You services and apply them in the order that they're recommended and reap the benefits of those without having to learn how to do it. Okay. Great question. Again, glad to have you back, Andrew. We're happy to see you participate and be a lot more engaged over the coming weeks.

What Are The Factors You Consider When Finding The Best Keywords For Ranking Opportunity In Local Lead Gen Campaigns?

Gordon's up. He says, “Hey guys, thank you very much again for the help you provide on Hump Days. It's greatly appreciated.” You're welcome, Gordon. “If you're looking to find a low hanging fruit where you can easily rank in the GMB 3-pack, other than looking at the reviews of the current businesses in the 3-pack in their citation profile, what else do you do to decide whether or not you have found a golden goose ranking opportunity? Also, how do you determine whether or not there's enough search traffic to generate adequate phone calls? Thanks again, Gordon.”

Okay. First of all, Gordon, Local Lease Pro, I showed the exact simple method, it's kind of time-consuming, but the simple method using it, a free software that we show, we use to identify what I call slam-dunk opportunities, which is which you're calling a golden goose in your question, okay? Again, that was in Local Lease Pro. If you have access to that, which I'm hoping you do because it was on sale for a very, very ridiculously low price for about eight days during the Side Hustle Toolbox launch. That's close now, but it is available, Local Lease Pro, but we teach the method specifically how to find low-hanging opportunities.

Now I can't go into the details of that right here, but it is very, very simple to do using the Easy Local Cash software, which is a free software. It's Chad Kimball's software. It just shows you, basically, ever since July of this year, when mobile implemented or switched to the mobile first index, that opened up just massive, massive opportunity. I'm telling you, guys, it opened up more opportunity than I've seen since I started my local marketing career in 2010. And that is what we teach on how to find those opportunities that have been opened up by this major change in the algorithm or which index is used first. Right? The mobile first index.

That's all in Local Lease Pro. I can't obviously say that right here. It is in the course. Also, you can find out, certainly, if you joined a Mastermind, because Local Lease Pro is one of the first courses that Mastermind members get now when they join.

Marco: Yeah, the how. I mean, that's the course, the how is, you know, if we gave you that, then why have a course in the first place? So, sorry, that's something that we can't do. I'm glad that you mentioned again the Mastermind. I was in our mini, we have the mini-Mastermind and mine is on Tuesday nights for an hour. I have three great people. I have Jamina, I have Will Kenderdine, and John Wypick. We were going over my method for using the software and we went over it in detail. I don't mind for an hour. I mean, I decided to give my time, right?

So this is what it's all about. Membership has its privileges. I do things a little bit differently. I find targets a little bit differently, but it all works just the same way. The same way that you teach it, the way that I do it, I already decided to do it. The thing is that membership has its privileges. You have to be a member in order to get the information that you're asking about. It's not something that we can give away for free.

Bradley: Yeah. “Also, how do you determine whether or not there's enough search traffic to generate adequate phone calls?” Well, that's a good question. If you do your research properly upfront, you should know. First of all, you should research your industry or the niche that you're targeting. Now if you followed us at all for any length of time, Gordon, which I know you have, you know that I've been telling you and I've been preaching this and beating this drum for years now, which is: specialize. Focus on one industry, guys. Become a big fish in one industry instead of a me-too agency or a me-too consultant or me-too local marketer that will just accommodate any business that will talk to you.

This Stuff Works
Trust me, you will never gain any traction in your business, or you will have a much harder time gaining traction in your business, if you just offer marketing services to any business that will talk to you. Because your amount of work multiplies exponentially because you have to do keyword research, you have to do market research, you have to understand the vocabulary of the industry, you have to figure out what the pain points are in those industries both for the consumer and for the business owner.

Because if you're the business owner that you can help them market their products and services, you need to understand the consumer's mindset, but you also have to understand the business owner's mindset. So that you can talk to them and speak their language, build rapport with them. So you have to learn two different markets for every industry you enter, the consumer market and the business market. Right?

There's just so much work that goes into learning, becoming a marketing special or professional in any industry. It requires a ton of research. So if you try to just say, “Oh, I'm gonna be a local marketing guy and I'll talk to any business in my area that will talk to me,” you're gonna create a shit ton of additional work that you can significantly reduce. You'll gain a lot more traction a lot faster in your business if you focus in on one particular industry because then you can craft everything you do in your business around that particular industry. All your marketing messages, all your keyword research, your content templates, everything that you do can be designed around that one particular industry. Now you become a specialist.

I use this as an example. Would you go to a general health practitioner for a heart surgery? No, you go to a cardiologist. Why do you think businesses, like let's say home remodeling contractors or general contractors, would they want to go to a me-too agency or would they want to go to a contractor media, contractor marketing agency that specializes in general and remodeling contractor marketing? Does that make sense? Which one would you prefer?

Gordon, I recommend specializing in on one industry. But don't just arbitrarily decide on what industry you wanna focus in on and say, “I'm gonna build my business around that,” you need to research that industry and determine, is there a call volume? Is there significant interest in that? Is there money there?

What's one of the ways that you can determine that? An easy and simple and a quick way is go do a search for the product and/or service as if you were a customer looking for that product or service. Just go do a Google search for it and take a look and see, are there ads? Are there Google ads? If so, that means there's paying advertisers. If there's Google ads, that means people are paying to bid on those keywords, which means there's likely traffic for those keywords. If there wasn't traffic for those keywords and if those keywords didn't convert, there wouldn't be ads. Does that make sense? People don't pay and bid on keywords-, well, good advertisers don't pay and bid on keywords that don't convert or don't generate traffic that converts. Right? So if you're seeing Google ads, that's a good indication.

Now I wouldn't stop there. I'd research it further. You could do things, like use Google Trends to find out where in the country, or in the world for that matter, but I always do US-based searches, you can find out where the hotspots are for where the search traffic is the most or the search interest is the most for the types of products or services that you'd be promoting in that industry. Right? So then, you can start to develop out which locations you're gonna target first for your business. Does that make sense?

Remember, specialize on one industry, guys, because then you can scale your business by geography instead of by type or kind. Does that make sense? Instead of trying to scale your business by taking on new industries where you're gonna create so much additional work, scale your business by continuing with the same industry but expanding your service area or your territory, your target area. Right?

This Stuff Works
That's a hell of a lot better or much more efficient way to build your business. Not only that, in time you will build a name and a reputation for being that type of a marketing specialist for that particular industry. People will start to seek you out as opposed to you having a force or push your marketing, your services onto others. People will start to seek you out because they know that you're the specialist. Does that make sense?

How do you determine whether there's enough search traffic? You have to research it. Make sure it's an industry that has paying advertisers. Make sure that there is significant search interest for those types of things and that it's profitable.

As I said about in the past, carpet cleaning, there's a ton of search interest for carpet cleaning but there's very, very, very small margins in the carpet cleaning industry. Right? Carpet cleaning companies don't particularly like to pay for marketing services or for lead generation services, they don't have the budgets for it because their margins are very small.

But if you just did keyword research, which is, when I first started, the very first lead gen site I ever built was carpetcleaningalexandriava.com. I don't own that anymore, but it was a lead gen site that I built because all I did was base my decision on which industry I was gonna target based upon keyword search volume from the Google Keyword Planner. It said something like 600 exact match searches for that term “carpet cleaning Alexandria VA” per month. It was like 660 or something like that, 600 searches per month. So I said, “Oh man, there's a lot of search volume there. I can make money with that.”

Well, I built the site and got it ranked number one. We were getting 30 to 40 calls a week through that lead gen site and I had trouble monetizing it for even a hundred dollars a month. No shit. Then when I finally got down to the chewy center of why that was by sitting down with the contractor that was renting that site from me or leasing that site from me, he told me, “Because the carpet cleaning business has very, very small margins.” Right? Very small margins. He was making something ridiculous, per carpet cleaning job $8 or $9 or $10, or $12 in profit. It was something stupid. After paying his labor and insurance costs and, the cleaning solution costs, and all of this overhead, he had a very small margin so he had trouble paying for that.

What happened? I ended up switching into other higher margin businesses. That's why I love the tree service industry because it's huge margin. That's why I like remodeling contractors, home builders, HVAC repair, any sort of repair, roofers, all those types because the margins are so much larger. Does that make sense?

Again, you have to do the research, Gordon. There's no real easy answer there. You just got to be logical and do the research and you should be able to find the opportunities as well as the perfect industry. Also, one last thing I would suggest about that is, seriously, guys, try to find an industry that you, not only has all the correct signals or markers of being a good industry to work at, but also one that you have a genuine interest in because it'll make it feel less like work. Okay.

Honestly, I don't have any interest in tree services, except for the fact that that does make me some damn good money, which kind of makes it interesting. But if you can find an industry that you have a genuine interest in, it'll feel less like work while you're building your business.

Anybody wanna comment on that before I move on? That was a long-winded answer I know.

Marco: No, but it was perfect. There's no need to go into that any further.

How Do You Set Up The Syndication Network Of Several GMB Sites In Same Metro Area?

Bradley: He says, “Hey guys, so if I have a group of GMB sites in the same metro area and a WordPress site ranked on page one and Serps, a YouTube channel with videos ranking on page one of Google's video page and I want to lease all of these as a total package deal to a business owner operating an area, how do I set up a syndication network for this? Can I feed the RSS feeds from all the GMB sites into the WordPress site blog into one generically branded syndication network? Or do I need to set up separate networks for each GMB site or WordPress site? Thank you very much for your comment.”

Michael, I don't recommend a syndication network for lead gen assets unless you need them. For example, if you're having trouble getting a lead gen asset to push another 3-pack, can a syndication network will help for that? Then, absolutely.

The other thing is, if you have a cluster of Google My Business profiles for a metropolitan area that are all branded the same, then you could use one syndication network for those. When you talk about grabbing the GMB RSS feeds, I'm not sure what you mean from that, unless you're using our GMB auto poster which will generate an RSS feed, but you can't just get an RSS feed, at least not that I'm aware of.

Marco, this may have changed, but is there an RSS feed from the GMB websites yet?

Marco: Not that I know of. Not that I'm aware of.

This Stuff Works
Bradley: Okay. Yeah. As far as I'm aware, there is not an RSS feed from the GMB websites. So our GMB auto poster will create an RSS feed from the GMB posts that are connected through that auto poster or that are posted with that auto poster. So you can do it that way. But like I said, you should have a common brand for all of those assets, if that's the case. If you want to feed them all into one network, which again, I'm gonna be 100% transparent with you guys, I'm not building syndication networks for my lead gen assets. I build syndication networks for clients because I tell them that it's critical. It is because it's brand building, it's entity validation and brand authority building, right?

So any client, I'm gonna tell them. “You should have a syndication network to protect your brand and to amplify your brand, expand your reach. It also helps to build your authority and all that kind of stuff.” For content marketing, all my clients, I suggest we do regular content marketing, blogging that gets syndicated out to the syndication network. That's all true. It's not just because I wanna charge them money, guys, it's to protect their brand and to help them to stay ranked.

But for lead gen assets, that's an additional expense. So why implement that? Until and unless you need to, right? So for my lead gen assets that I'm building right now, I'm not using syndication networks. If I have lead gen assets that I do all the other magic that I work to them and they don't end up producing, because maybe they're not ranking well or that area ended up being more competitive than I originally thought, then I may add a syndication network. But that's only if and when it's absolutely needed. It's kind of like a last resort thing because it's an additional expense that I don't wanna have to put up for a lead gen asset if I can get results without it.

Now once you've monetized an asset, a lead gen or, in this case, a multiple assets, once you've monetized them, I've talked about this too, if once you've developed it … Like for me, when I monetize a lead gen asset, what I do is after several months, two or three months of the service provider paying on time and there's no issues, if we develop a decent relationship, then I offer at that point to rebrand those lead gen assets after the client, certainly their name. It's a lot more legit that way, right?

Like I said, at that point, once I would offer the rebranding, then that's where I could upsell them on, “Hey, since we're gonna be rebranding these, we should also go to syndication network because it's gonna help to protect your brand and we can use that to help continue to push the lead gen assets that I'm gonna rebrand. It'll help to continue to keep them producing for you, blah blah blah blah blah.”

At that point, we set up syndication network. Might even set them up on content marketing services. That's an additional charge beyond the lead gen leasing or pay per lead fees that I'm charging. Depending on how I've monetized that asset, this is now starting to build their asset, syndication network with their branding, building, doing content marketing on their website.

So now I'm double dipping, right? Now I'm generating money from my lead gen assets and also working on the client's assets as a separate fee. Right? So it gives you a whole lot of opportunity, Michael. But for your lead gen assets, I don't recommend setting up syndication network unless you absolutely need to. Try to get results without it. Guys, I am the firm believer of trying to get the most results or trying to get the best results with the least amount of effort possible and least amount of money invested too.

Should You Create A Blog Post If You Syndicate A GMB Post?

Okay. It's a good Hump Day today, by the way. I'm liking these questions. It's a good question, Michael. All right. Ray had some confusion earlier. We'll pass over that. Quit This House, he says, “If I wanted to syndicate my GMB post, should I create a blog post with the post details and link or should I post to one of the social media sites and create a trigger from there?”

This Stuff Works
Quit This House, use the GMB auto poster. I'm telling you, it's stupid and expensive, it's super convenient and efficient, and it can generate an RSS feed from your GMB posts, and then you can just connect that directly to a syndication network, and then, viola, it's done. You don't have to go … Right now, what you're talking about would require a manual action for every post. Right?

If you just set it up through the auto poster, you can, not only schedule out your GMB post all in one setting so that they automatically publish on the day and time that you select, but it will also generate an RSS feed that then you can populate or trigger a syndication network with, and all of that is automated.

Marco: By the way, since we're back on the auto poster, I got an answer from Rob and he says, yes, we'll be able to silo based on tagging. So you can create multiple silos within the auto poster just by tagging, by using different tags. The function isn't integrated yet, but it's coming. It's already being developed, guys. Those of you who are looking to get into this, get in there now because it just keeps …

Shripad is a master programmer. He just keeps adding to it more and more functionality and he's now charging more. We're not gonna charge more monthly yet. If it gets to the point where there's just a ton of programming that needs to be done, the price will probably need to go up. But we usually grandfather people into the prices where they are, so remember that.

Bradley: Yeah. Michael says, “Holy crap, I can't believe I got the $1,000 Local Lease Pro course for $47.” Yeah, Michael. Look, for eight days, we promoted shit out of that and told everybody that once the Side Hustle Toolbox offer closed that it was gonna, I originally said it was gonna go to 500, but it's such a damn good course. I mean, I'm telling you, this is I think the most opportunity I've seen in my local marketing career, that Local Lease Pro method right there. That's why we made it $1,000.

Not only that, but we're gonna be updating the course. Like I said, I've got some new stuff to add to it. That as soon as I get my VA on track for the new changes and I polish up the processes a little bit, I'm gonna be sharing that, I'll be updating Local Lease Pro. So, yeah, you're right. Good thing that you got in on it.

Abe says, “Hi. Can it hurt or help to have … ” By the way, guys, if you want Local Lease Pro, if you don't have it, there's only two options, you can buy it for 1,000 bucks or you can join the Mastermind and you can get it included in your Mastermind membership. So it's entirely up to you, but I would recommend it. I mean, guys, it's even worth $1,000, I'm not kidding, because of the opportunity. I'm telling you, it's the most opportunity I've seen in my eight, almost nine year career now. Okay.

Does It Hurt Or Help To Have Multiple Syndication Networks?

Abe says, “Hi. Can it hurt or help to have multiple syndication networks?” Yes, it can, Abe. Not for YouTube channels-, well, depending on how they were set up, but if you're using syndication networks for blog syndication to try to rank your own domain, like a self-hosted site, then, yes, multiple syndication networks can hurt you, depending on how you have it set up and how you have a syndication set up,

I've said for years now, like we teach branded tier one syndication networks and we also talked about when we teach how to build two-tier syndication networks. You can take it out multiple tiers. But I've also recommended for years that you only use two-tier syndication networks on YouTube channels or multi-tiered syndication networks on YouTube channels or for YouTube syndication, not for blog syndication.

However, if you wanna do it for blog syndication, I do teach in Syndication Academy and I've talked about it multiple times how you can use multi-tiered syndication networks and reduce the chance of getting a Google slap. You cannot eliminate it because you are still leaving a footprint. But you can significantly reduce the footprint if you add additional content feeds as triggers into your second or third tiers. Right? Because what you wanna do is you wanna mask or bury your content among a whole lot of additional route relevant and related type content so that the blogs don't show or appear to be solely for manipulating search rankings. Right? And that's essentially what they are.

Again, with multi-tiered syndication networks, I don't recommend them for blog syndication unless you know what you're doing and you're willing to put forth all the additional effort. Also, multitude syndication networks can break down because there's a lot of moving pieces, there's a lot of different content sources, which can cause you know different RSS feeds that you don't have control over because they're not your RSS feeds, which can cause problems. Multi-tiered syndication networks can be a bitch to maintain for that reason and so that's another reason I don't recommend them.

This Stuff Works
If you are just flatly syndicating your content to multiple syndication networks and you're not masking or hiding your footprint, then you are absolutely causing damage because it is clearly, the algorithm can pick that up in a split second. Right? Again, Abe, if you were gonna be building these types of stuff, like I said, the only way that … We have Syndication Academy where I talk about all of that stuff, seriously, I go into your best practices and everything about how to use them and where to use them. But for blog syndication, I highly recommend that you just use a one-tier branded syndication network and then you can boost the hell out of that. Okay.

Marco: Yeah. He also says that he's used lower standard contractors in the past and he's considering using our services on top. Dude, if you've done that, then don't get a syndication network from us until you fix whatever it is that you've done. I suggest totally getting into Syndication Academy, seeing how it's all supposed to work. I hope that you have access to all of these networks and multiple rings that have been done for you so that you can just stop whatever madness it was that was created and you could do it the right way. The way that it's supposed to be done, which is branding. It's done for branding and for syndicating your network. Yeah. It is done to manipulate but to manipulate in the right way. If you get caught manipulating the wrong way, you're going to get slapped down.

What's The Difference Between The Press Release Service In Serp Space And MGYB?

Bradley: That's right. Ray says, “What is the difference between press release service from Serp Space, and MGYB? Are they overlapping and/or equivalent? They're equivalent now, Ray, because, well, there's two different levels of press releases orders from Serb Space. There was the press release and then press release plus. The press release was, the press advantage network, the distribution network, and that's we have now a separate account. We have our own press advantage distribution network agreement with them that is available in MGYB. It's basically the same distribution network. So it's up to you if you wanna order from Serp Space or if you wanna come to MGYB which is owned and controlled entirely by Semantic Mastery and my partners. If that makes sense.

Serp Space was a collaboration. We are no longer part of that. There's no issues there or anything like that. I'm just letting you know, if you wanna order directly from us, it's through MGYB. Okay. Good question.

Should We Link From GMB Biz.Site Description?

Doodle Digital Marketing, I like that. He says, “Hey guys, I love Hump Day Hangouts. Tons of value. “Should we link out from the GMB biz site description?” Not … Well, wait a minute, the GMB, yes. You can link from the GMB website content. I don't know about the description. But if you're talking about the GMB business description, no, you can't put links in that; that's short. I think it only allows 750 characters. But if you're talking about the GMB website, yes, you can link out to that.

What I don't recommend doing a lot of external links, unless it makes sense, it has to be relevant guys, remember, this is a Google property, so I would not be doing some stupid “I'm gonna link to a .gov or .edu site for authority” because that's bullshit and it has been for years. If it's relevant, then, yes. If it's not relevant, you're just doing it because you learn that somewhere on some stupid SEO program somewhere, don't do it because that's dumb.

But what I would recommend doing is, I always link, and I teach this, but I always link from the GMB website text, the content body of the website, I always link to the GMB maps share URL, as well as to the GMB website. So it's linking to itself, right? If you have an external website, so self-hosted website, you can link to that. That makes sense. You could also link to some of your social media stuff. That makes sense. Any type of branded property that you could link out.

Again, I wouldn't spam the description or the GMB website content with a bunch of exterior external links, I would keep it … Really that's why I usually just link from the GMB website to itself and also to the GMB maps share URL because those are Google properties. Right? So just consider that.

It's after five o'clock, I don't have to get my daughter-, or I don't get to have my daughter for dinner tonight, so I do have a couple extra minutes. Marco, can you hang out for a few extra?

Marco: Yeah, I can hang out for a few extra. My daughter isn't crying it.

Bradley: We've only got a few questions left.

Marco: Let's go.

Bradley: All right. John says, “I've got a Semantic Mastery syndrome. I have no doubt it's the place to be.” “Thanks, John. John is one in Marco's small group that he was talking about. Jordan says, “Marco's right. We learned the why behind all these Semantic Mastery tactics, Syndication Academy, RYS stack, Press Releases, et cetera, and then just sell them along with some other deep rooted stuff we had developed in the lab.” He's talking about his own business specifically, Jordan.

“Then we also create all the content via writing and optimizing it, which we charge for, and then we do web design with SEO strategy pre-launch. I couldn't build a drive stack if my life depended on it. Haha.” Yeah, that's great. I mean, honestly, guys, those are the audience that are tech nerds and like to get their hands dirty, so to speak, roll up their sleeves and get to work. Then, RYS Academy will teach you how to build drive stacks. It's a lot of work. You can benefit from RYS stacks without having to learn how to build them, by just buying them done for you and you'll save yourself a shit ton of time and energy.

Again, I'm not trying to discourage anybody from buying the course, I'm just saying you got to consider where to spend your time. Is learning how to build drive stacks going to progress your business? It might. You have to make that decision. I can't make that decision for you. Or is the benefit and the result that the drive stack can produce going to help your business? And if so, then why go through the trouble of learning how to build them when you could just purchase them done for you and receive the benefit that you were seeking to begin with? Does that make sense? Then that way you could spend your time focusing on how to sell it or how to monetize it or how to apply it to get the result that you're seeking. Does that make sense?

This Stuff Works
Again, guys, you have to think about it on a higher level. That's what I think is really wrong with our industry, is that everybody teaches, or the vast majority of products tell you, “Hey, we're gonna teach you how to do this one skill.” Yeah, I'm not trying to take that away from anybody. That skill is valuable. Whatever that skill may be, it's valuable. But just because you know how to get a result from it, one particular skill does not make you a business owner, it does not make it a profitable business for you. Right?

So you got to think about how are you going to make money from whatever it is you choose to do? Is doing that thing, being the mechanic or the technician, is that actually going to make you the money or is selling that service and the result that that service produces going to make you the money? If that's the case, then why don't you focus on learning how to sell it and find people that are already good at doing it, fulfilling it, to do it for you right.

That's what we're trying to get at, guys, and Jordan understands that. That's why Jordan's business is cranking, it's just kicking ass. Okay.

Any Black Friday Sales For Done For You Services Or Training?

Luis, he's a new Mastermind member. “Hey guys, any Black Friday sales?” By the way, welcome, Luis. “Any Black Friday sales for Done For You services or training?” Yeah. Isn't that with the GMB stuff was the pre-Black Friday sale?

Marco: It's the pre. We will have something. Something's coming your way and it's gonna be good. Trust me. It's not Black Friday yet, dude. But we will have something. It'll be big. We control MGYB now. As Bradley mentioned, it's ours. Semantic Mastery is our own store. So we've got some really good stuff coming your way.

Luis, I will be talking to you on Monday, as a matter of, fact. It's his onboarding call. Again, I'm sorry, all these Mastermind questions keep coming up or Mastermind people. As part of the onboarding process, we give people a half hour call just to get them pointed in the right direction, to see where they're going, where they want to be. So we ask questions, we try to provide guidance. I just happened to get Luis.

Guys, you can't ask for who you want. You're going to get whoever is up on the calendar, because we rotate since there's five of us. But whoever you get, you're going to get the direction that you need and you're going to get your questions answered so that you can get started on your way to POFU.

That's what we want you to do. We want you to get started getting to that place where you're going to be and say, “Okay. Now I don't have to deal with shitty clients. I don't have to deal with shitty people. I am at a place where I can go into any negotiation from a position of power. I know what I'm worth. If this guy gives me any flack, I'm gonna have to say ‘Fuck you. I'm gonna go to your competitor and charge them half price just because I feel like it, because I don't need you.'” That's what we want you to be.

Bradley: There you go so. Yes, Black Friday is this Friday. So, yeah, there will be some other specials. I don't usually get involved with what promotions we're doing, guys, so I couldn't answer that. But I'm glad Marco said, yeah, we do have something coming Friday.

Should You Use Only The Main Keyword Phrase Or Should You Diversify Them When Building Links To All Assets?

Jay Turner. What's up, Jay? He says, “I've been able to get my client ranked in the 3-pack for the second most trafficked keyword phrase with an RYS stack. High five, Marco.”

Marco: High five, dude.

Bradley: “But now I want to take on the main and most competitive keyword. I'm adding a silo of content to the RYS stack targeting the main keyword. So far so good. My question is when embarking on link building to all assets, like RYS, Syndication Network, GMB website, et cetera, should I use only the main keyword phrase or must I diversify the keyword phrases?”

Jay, diversify. What I recommend you do is go pool your … You should have probably already done keyword research anyways, so if you're gonna be siloing, you should have your keyword themes relatively tight for the silos anyways. So make sure that if you're gonna be direct targeting link building on a silo basis, that you're only using a set of keywords that fall within that particular silo or keyword theme. Right? Does that make sense?

Let me take this down to a local level because what I wanna explain is, guys, when you're doing a ton of like spam link building and such to power up tier one entities, which would be like drive stacks, press release, organization pages, syndication networks, even citations, you don't want to hit, and I'm gonna say local because that's primarily what I work on, and I'm assuming that's what you're talking about here anyways. You said client ranks, so it's likely it's locally You said 3-pack. Right?

So you don't wanna use the keywords with the location modifiers. You can use a very small percentage of your overall keywords that you're gonna add to the anchor text or the link building that you're gonna be either doing or buying a package or whatever. You can have a very, very small percentage with location modifiers, but I would keep that to an absolute bare minimum. Because it's more about pushing the theme, the keyword theme, not the location, or the geographic theme, if that makes sense, it's not about pushing location relevancy.

Because think about it, the further you move away from a local business the more broader the market segment is. In other words, you don't wanna be targeting keywords or link building to tier 1 assets all the way down to the local level, including local location modifier, because it's, remember your link building to tier one assets is two hops away from your target which would be your GMB asset or your primary website, the client's website, or whatever, the further you get away from the ultimate target, the ultimate destination, the broader your keyword set should be, the broader the theme of the keyword set.

This Stuff Works
That's why I say I don't like to include local modifiers and anchor text when I'm building links to tier one assets. Instead I use higher or market-level keywords, broader market keywords. What do I mean by that? Instead of water heater repair Fairfax Virginia or Fairfax VA as a keyword that I would use as an anchor, it would be water heater repair and plumbing and plumbing repair and plumbing service, if that makes sense. I'd lose the local modifier and use more broader market-level keywords. Okay.

Also, you don't wanna do entirely 100% on anchor text links, even with a diverse set of keywords. You wanna also include naked URLs and some generics. You can even use some brand terms at that point. It's a little bit odd to use brand terms at tier two links because that's again two steps away from your target URL. But it does make sense if you're link building to, for example, if it's a tier one branded property it can make sense to also include the brand name in some of those anchor text too. Right? I would just use those sparingly as well. It's more about the keyword relevancy at that point in naked URLs, which is just pushing link equity to those tier one assets regardless of anchor text.

Marco, do you wanna comment on that at all?

Marco: Yeah, thanks, Bradley. What I would recommend is reach out to Dedia. We have a Dedia, he knows exactly what to do with your RYS stack to get the most out of it.

Bradley: Right.

Marco: If needed, then get our keyword research gig because we will come up with thousands upon thousands of keyword targets for you to either add relevance or to push, we provide what's called buoyancy. “Buoyancy,” that's one of the words that I have difficulty with. But we help push up the main keyword by providing relevance throughout the keyword silo. We give you all that with the keyword research.

Then, all you do is turn that over to Dedia and say, “Here, this is the folder that I've created, this is the keyword that I'm targeting, have at it.” Dedia has been with us long enough that he just knows, okay, this is what I need to do. He'll blast it. He'll hammer that RYS stack so that it produces.

Bradley: That's right. You don't have to worry about all those ratios and stuff, Jay. I know. I mean, honestly, I don't worry about any of that stuff anymore because I don't ever do any of that stuff anymore. If I need it, I just contact Dedia, exactly what Marco said, and I just say, “Hey, this is what I got. This is what I'm trying to accomplish. Make it happen,” and he does it.

Honestly, guys, that's what I'm talking about. Jay, again, I don't wanna get back on this pitch again, but if you have your own tools and you're running your own link building tools and stuff like that, that's great, if you're efficient and all that. But if you're not, which I am not, I have no desire to run those tools, just let the expert do it and Dedia has an absolute ninja. He's an expert, a link building expert, so that's why I just turned it over to him, defer to him anytime I have something that I need to spam to push additional link equity to. I just contact him say, “This what I got is what I need you do, make it happen,” and he does it. All right.

Jay vouches for the GMB auto poster. He says, “It's great and Shripad does great work. He is very responsive in Support. I can attest to that too, not just because it's me, but every time there's an issue a little support bubble on the bottom right corner of the auto poster, you can just contact Support through there and he's very, very responsive.”

Would You Recommend Using One Website For Multiple GMB Locations?

Abe says, “Also, I would like to know about using one website for multiple GMB locations. Is this recommended and possible?” It can be. You can just create separate location pages. So each location each, GMB locations should have its own dedicated page on the website and that's the URL that you would submit as the website URL in the Google My Business profile. Does that make sense?

So instead of just using the home root domain, so the home page of the website for that brand across all different GMB assets, create a location specific page on that domain and then use that URL as that landing page URL as the website in GMB. It's perfectly fine to do that, guys. But what you want is, if it's the same brand, you can share the same brand name across all GMB locations. That's fine. But you want a unique URL and a unique phone number and a unique address, if possible. Okay.

Strange NAP issues occur if you have two or more of the data points, the primary data points in a citation or NAP, which would be name, address, phone number, and also website URL. If you have two or more common data points among multiple locations, that's going to cause NAP issues, which is going to make it very difficult to rank. You can have one common data point, typically the business name, because it's a brand that can be used across multiple GMBs as long as the other primary data points are unique, physical address, phone number, website address. Does that make sense? So, yes, it's possible.

This Stuff Works
Now one other thing I would mention is go back through, Abe, watch some of our previous Hump Day Hangouts. We'll talk about the difference between using location pages, which would be pages on the root domain, or using location-specific sub-domains, which are separate WordPress installations, but there's a reason to do, that's to help mitigate risk, potential losing all of your assets if you were to catch a penalty. Again, we just talked about this last week, go back and watch the replay from last week and I'm pretty sure we talked about that extensively, about the benefit of using sub-domains over sub-folders or sub-directories. That's pretty much the same thing I'm talking about here.

“Where's the GMB auto poster?” John, just posting the Mastermind, we'll get to the link.

Marco: I posted the link higher up.

Bradley: Yeah. I just didn't have it. Thank you, Marco. Nestor says, Hey, I got to go guys. I got to wrap this up. So, anyways, and there's Rob with the yearly discount for the GMB agency offer. That's the enterprise account level or subscription level, which is 200 posts per month-, or excuse me 500 posts per month capacity. If you buy it on a monthly basis, subscribe month to month, it's $200. If you buy the yearly license … It's $200 per month, excuse me. If you buy the yearly license, it's 1,000 bucks, divided by 12, comes out to be $84 dollars or $83 per month. So it's a hell of a lot cheaper that way.

By the way, if you're scheduling out 31 posts, which there's a post scheduling feature, which is amazing in the GMB auto poster, so you can schedule out one post a day or however many you want. Let's just say you're doing one post a day, you could do 31 days. Then, there's a republish option to where it can republish the post based upon the interval that you set. For example, if you set every 31 days, you can publish, you can schedule out 31 posts and then have them republish 31 days later, each post thereafter. Right? Does that make sense?

So day one and then day 32, that post publishes again. Day two and day 33, that post publishes again. Does that make sense? That way you can set up all of your posting and in an automated fashion. Well, with 500 posts per month, if you were to actually fill out or post one per day for each location, you can essentially put 16 locations in one enterprise account. Sixteen times 31 comes out to be 496, so you get 496 posts. Essentially, you can serve 16 locations, 100% one post per day with a single enterprise account. Does that make sense?

That's how I'm clustering my sites right now. I gave you a little insight on that.

Marco: Yeah. I mean, it's an awesome deal because it saves so much money and then the auto poster just saves so much time and effort. Once your VAs get proficient with going in there and just scheduling and putting everything up, it just saves you a ton of time of money. So you'll make the money back that you invest in this just by the time you're gonna save with your VAs, or even if you try to do it on your own, which you shouldn't be doing.

Bradley: Yeah. Just so you guys are aware, for clients, I have a VA that goes in and manually posts for all the clients. I do that for a reason because every post is 100% unique that way. She still has content templates, but she goes in and she puts in a new image every time, and the content templates she uses, there's tokens that she swaps out with different keywords and such. The target URLs are always being recycled to whatever we're linking to from the GMB post and all that. So they become unique for clients.

I pay my VA on a per post basis. So I pay her, for every post that she publishes she gets paid. It varies between $3.50 to $5 per post. But I charge my clients $10 to $15 per post, depending on what the volume is. So my point is, I make money on that even though she's manually posting.

However, for lead gen assets, guys, once again, just like I was telling … Shit, who was I telling earlier? Michael. I was telling Michael earlier not to worry about syndication networks for lead gen assets because you wanna reduce expenses. Well, I don't want to pay a VA to manually post to lead gen assets because that's an additional expense when I can pay for-, or subscribe to the auto poster, schedule all the posts.

This Stuff Works
Do I do all these guys? Hell, no. I've trained a VA to go in and set up or schedule all the posts within the GMB auto poster and then schedule them to republish. So that, literally, I can pay a VA for three or four hours to schedule out, however long it takes them, to schedule all those posts out. Then, it's done and those GMB assets will continually update posts because of the auto poster and I'm not paying anymore other than for the auto poster subscription. Does that make sense? So it's a hell of a lot more efficient with money too. Right? It's more cost-effective. Okay.

Nestor says … And I'm so over, we got to get out of here. Nestor says, “Hey guys, how about webs 2.0 example mybrand.wordpress.com point to my GMB property three links as a press release?” Okay. First of all, I'm not familiar with their example. I know that's kind of a competitor that does, you know, they have their own store and blah blah blah. I'm not real familiar with what they teach or what they say, so I can't really speak on that.

I'm not quite sure I understand, in the wording of your question, what you mean by mybrand.wordPress. I understand WordPress.com, that's fine. That's a brand identity property that you can create on the WordPress.com site, kind of like what I showed earlier. But, yeah, that's normal. That goes into Syndication Network, right? You try to get your brand name as a sub-domain blah blah blah. That's pretty standard.

But, “point to GMB property three links as a press release,” I'm not sure what that means. Can you point to a GMB property from your WordPress.com site? Sure. Can you also use press releases to link to that WordPress.com site? Sure. You can also link to your GMB.

I'm doing a press releases, Local PR Pro method is what I use and, as standard operating procedure, I published a press releases with every GMB asset, it gets created. Usually, my preferred method is to link from the first press release to the GMB, the Google Maps share URL, to the Google the GMB website URL, and to the GMB the first post URL. We teach that at Local Lease Pro and that's just essentially my method. So I'm going direct from the press releases to the Google assets. Okay.

Yeah. Guys, there's a thousand ways to skin a cat, right? So our method isn't the be-all end-all. It's just our method works for what we want it to work for and that's what we teach. Other people have other methods that may very well work as good as ours. I'm not trying to say that ours is better than anybody else's. I'm just telling you what we teach, I don't know what they teach. I'm sorry. It's likely that that would work too.

Will says, “Bradley, speaking about syndication networks, I finally figured out how to syndicate to Medium.com. I've been testing it for a while with a few posts now and it works well to syndicate your WordPress post with images and YouTube video embeds, and from there, you could syndicate to your tier two, if you'd like. I'll send you an update to [email protected]

Thanks, Will. That's awesome. In fact, Will, if you would, I mean, if you're cool with it, you can even send the update right in the Mastermind community so that everybody else could benefit from it. If not, send it to me and I'll update everybody in the Mastermind, and Syndication Academy for that matter, once I see it. Thank you for that, Will.

Okay. “Link to pre-Black Friday deals, please.” Yeah. Luis, just contact us at Support.

That's it. Okay, guys, we're way over. We got all questions answered, though.

Marco: That was a good one.

Bradley: Thanks, Marco, for hanging out, man, I appreciate it.

Marco: Marathon. All right, dude.

Bradley: All right, everybody. Mastermind webinar tomorrow. Be there or be square. See y'all.

Marco: Bye, everyone.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 202

By April

 

Click on the video above to watch Episode 202 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Hey everybody. This is Bradley Benner. This is Semantic Mastery and Hump Day Hangouts for this episode, what, 202. Wow! This is the 19th of September 2018. We've only got two of my partners on with me today. I've got Chris and Marco. What's up, Chris? How are you?

Chris: Doing good. Glad to be here.

Bradley: Awesome. Anything going on that we should know about or anything special, or exciting, or any of that?

Chris: Well, POFU is coming out soon. Getting over to the states, at least I am soon. Nothing else going on in mind.

Bradley: Very cool. It looks like Adam is driving and hanging out again. Adam, can you hear me?

Adam: Sorry, I'm probably pretty scratchy. I just got on the ground in the nick of time. Just thought I'd pop on and say hi to everybody. I'm late to do the intro, but I wanted to see what you guys are up to today.

Bradley: Awesome.

Chris: Sweet.

Bradley: Pay attention to the road, man.

Adam: Yeah. This is nice. I'm not driving today.

Bradley: All right. Marco, what's up, buddy?

Marco: What's up, man? I'm good, working on MGYB, trying to get everything together in there for all of our members and followers so that they can have their services all in one place and done-for-you. Whatever they need, it will be available, it just takes time. Then, the other thing is, of course, working on the next-gen software, the not-having-anything-to-do-with-Google-ever-again software and still make tons of money. That's what I'm on. So, yeah, I mean, this is like … I don't know, I haven't been this busy and geeked up about something in a very long time. But I think this is really going to be a killer.

Bradley: That's awesome. Well, that's great. Guys, just a couple things before we get started, some housekeeping things. Number one, if you're new to Semantic Mastery, there's a couple things we recommend that you do, first, subscribe to our YouTube channel. The reason why is because we produce a ton of content, video content, a lot of training videos, stuff that comes out of the Hump Day Hangouts. We also chop up individual question and answers and repost those as individual video clips. By subscribing to our channel, you will get notified of update videos. Anything that we post publicly you'll get notified of.

Also, you can check out our channel for any questions that you may have. For example, if you have questions about SEO or local marketing or content syndication or whatever, we have a knowledge base at [email protected]. You could always go check our Frequently Asked Questions over there.

But our YouTube channel is really a wealth of information. We've been at this now for 202 episodes, almost an entire four years. We've got, literally, thousands of videos on our YouTube channel. So if you go to our channel, which is Youtube.com/semanticmastery and then click on the channel search function, you can actually search questions over there. Because we have timestamps in our videos and such, the search function works really well. You'll typically get multiple answers from us around one question and you can just start going through them and listening to the answers because a lot of times we have answered the same question many times anyways. So, I highly recommend that you do that.

Also, we've got the POFU Live event, which is our first live event that we're hosting coming up in October, October, I think 19th and 20th, or 20th and 21st. We would highly recommend that you come to that.

Guys, do any of you have the link that you can drop on the event page for that, or is it just Pofulive.com, I think? Pretty sure it's just Pofulive, P-O-F-U live dot com, if you want to check that out. We have VIP tickets still, a couple of VIP ticket tickets left, guys. The price is gonna be going up. I don't know when exactly. I think Adam told me, but I don't remember. Let me see if I can find it. Does anybody know when Adam said we were supposed to …? Next Wednesday, got it. Okay.

All VIP tickets will be gone next Wednesday. So if you guys were thinking about coming, I would highly recommend, if you're interested in the VIP, which is gonna be an entire extra day with us. Really, essentially, we're gonna have the VIP day before the start of the event and you're gonna have direct access to us. It would be a much smaller group and we're gonna do some fun stuff. We're gonna … I can't reveal what we're doing just yet, but it'll be kind of like a group environment. It's more about just connecting, I mean, we could certainly talk business and methods and strategies and all that, that's what it's for, but it's just to get us all together and to get to know each other and stuff.

So, the VIP is gonna be really good. There's also some additional benefits, some additional time that we're gonna spend with the VIP members. All of us, all my partners and I, to help you with your specific business, any issues or problems that you're facing, hurdles, things like that.

I highly recommend you check it out. All prices are gonna be going up as well as the VIP tickets will be shut down as of Wednesday next week. Okay. Chris-

Chris: Well, I'm not sure what you're going to talk about, but I'm gonna be dropping a couple bombs over there. So everybody who is at the event definitely will see a massive change in the business, obviously, it's for the positive. So, be excited.

Bradley: Yeah. In fact, Marco, do you wanna comment on that for a minute while I put something up?

Marco: Yeah. I mean, I'm gonna be talking about … Yeah. If you don't know what POFU is, if you're not there, then it's kind of nebulous. So, you need kind of like a road map. Yeah.

I don't want to drop an F-bomb this early, but how in the world do I get to POFU? These people that are feeding you a whole bunch of garbage all over the web. It's recycled garbage. It's stuff that they take from somebody else and make it their own. They don't even present the information correctly and it just confuses people. So, what I want to do is I want to get some of that confusion out of the way.

This Stuff Works
This is what you need to do and this is how you need to do it and that kind of thing. You know that when I get going, I'm very raw and I'm gonna try to offend as many people as possible. I hope you don't have any delicate sensibilities if you're coming. If you do, leave them at the fucking door, man.

Bradley: There you go. All right. I'm gonna add an image to the event page right now. This is what we're calling the POFU ladder. Essentially, guys, this is really the goal that we're … It's gonna be on the event page now, if you guys refresh the page or it should pop up in a second. Essentially, it's a five-step process: find a local niche and crush it, contact leads using our proven system, give them amazing local results fast using our methods that build your team of A players, and outsource, and scale it and take it to the next level.

It's a five step process. That's what we're gonna be teaching. It's all about learning how to turn your business into systems and processes that you can scale, get the hell out of your own way, stop being the bottleneck in your own business, and really start taking your business to the next level. That's really what we're gonna be doing.

Excuse me for a second, I got somebody calling me. Sorry, guys. All right. Okay.

That said, POFU Live, I don't know if somebody dropped a link or not. It looks like you did, Marco, so thank you. The next thing is, guys, we had an amazing webinar on Monday with Press Advantage and Press Advantage 2.0. Jeremy [inaudible 00:08:04], one of the co-founders and owners of Press Advantage came on with me and we spent two and a half hours wrapping about Press Releases and how freaking incredible, which you guys should already be aware of that since we have local PR Pro, which was an entire training developed specifically for how to rank local properties or local assets using Press Releases.

When Jeremy came on with us on Monday and did this webinar, I wasn't even aware of how amazing of an offer, and this is no bullshit, how amazing of an offer he gave us during the webinar. Again, I was completely blindsided by it. I couldn't believe how amazing the offer was, in fact, afterwards I had a follow-up call with him on Tuesday, and I ended up purchasing the upgraded offer plus the OTO for that offer, the one-time offer for that for my own agency. We're also getting one for Semantic Mastery, a separate account for Semantic Mastery.

Guys, I highly recommend that you take some time. Again, it's a two and a half hour webinar. Even if you don't want to purchase what the offer is at the end, which, if you're using Press Releases, you'd be absolutely nuts not to purchase at the end. Regardless, you should at least watch the training because there's a lot of really good training in there.

He's been in the press release business for seven years. I've been using Press Releases for about that long, but not real heavily until about a year and a half ago. Now, Press Releases are my preferred off-page link building method and I use them all the damn time. Again, it was a very exciting webinar. Him and I had a lot to talk about and we bounced a lot of ideas off each other as far as what we've been doing in our businesses with Press Releases for results.

I would highly recommend you check that out. I'm gonna drop the link on the page but that was at semanticmastery.com/press-advantage. I'm gonna drop the link on the page and then we're gonna move on.

Anything else, guys, before we get into questions?

Marco: Nope. I'm good.

Bradley: Okay.

Chris: Let's do it.

Bradley: Let me make sure I got the right link before I do that. Stand by. Without our wonderful host Adam here, I've got to do it all. Let me just make sure that's correct.

Chris: Cool.

Bradley: All right. I'm gonna drop this on the page and then I'll grab the screen and we'll get into it Press Advantage. Again, guys, go check it out while it's still open. I think it's gonna be open until Monday night next week, so you should have some time, but definitely go through it. Even if you're not planning on buying, I highly recommend that you go through it, at least the training portion of it. All right?

Okay. I'm gonna grab the screen. We're gonna get into questions.

Chris: Do you get the camera, man?

Bradley: Good. Good point. Thank you. Thank you, Chris. All right. Let's get started.

What's The Difference Between The Rocket Video Ranker And The Video Carpet Bomb?

Douglas is up first. He says, “How does Bill Cousins' Rocket Video Ranker that you guys promoted compare and differentiate from Video Carpet Bomb thing that you guys got going on?”

Well, Rocket Video Ranker is a good tool. It's also a spam tool, in my opinion, which Video Carpet Bomb is a spam method, there's no doubt, I'm not trying to hide that at all. We're using basically the same video file uploaded to multiple channels targeting variations of keywords, or the same keyword with different location modifiers, whatever.

The difference between Video Carpet Bomb, I'm 100% transparent with you guys, as always am, the tool that we use for that method or that process is Video Marketing Blitz suite of tools from Abbas Ravji. The specific tool within that suite is called Video Keyword Prospector. That's what my VA uses. There's a bit of a learning curve for that tool. It's very, very powerful but it is a bit of a learning curve. It's a bitch to set up because you have to generate a bunch of API keys, all this stuff, whatever.

My point is, it takes quite a bit of time to learn how to use it, but it's a very powerful tool. What I like about Video Keyword Prospector and the Video Marketing Blitz tool or our Video Carpet Bomb method is that it uses multiple YouTube channels. It's less likely for any one channel to get terminated because with Rocket Video Ranker, which is Bill Cousins' tool, which also works and it works rather quickly, it takes the same video and uploads it to the same channel 30 times. At least the last time I used it, which has been several months now. That was the recommended maximum number of instances of the same video to the channel, is 30. Okay?

This Stuff Works
Obviously, guys, think about it, if you have the same video file, now there's things that it does to make the video file unique so that it can be uploaded to the same channel 30 times. But if somebody comes across a channel and all 30 videos are the exact same video, according to us as we see it, the encoding may be different or whatever, YouTube might think they're different, but we can tell that it's all the same damn video, then typically that video or that channel can be reported for spam and it will be terminated.

I've also found that the Rocket Video Ranker channels sometimes, almost like they get sandboxed where they get D indexed or terminated but they don't show up well. You have to search for the actual URL of the video for it to appear in search. If you search for the keywords of the title of the video, it doesn't show up, or at least in the top 10 pages. I found that to happen often with those channels, they last for a short period of time.

They're both churn and burn strategies, guys. Make no mistake about that. These are not long-term strategies. I mentioned on a previous Hump Day Hangout recently that the Video Carpet Bomb method is great as a churn and burn strategy and something that you can sell as a recurring service. In other words, every single month you rerun the campaign or you rerun the campaign with different set of keywords or different set of locations. You would charge on a recurring basis to rerun that campaign every month. Or to purchase it from us every month and just upsell it, or mark it up and sell it to your end-user.

The difference is, with Video Carpet Bomb, we upload a video file to multiple channels. So, any individual channel in our Video Carpet Bomb-, or service, excuse me, is gonna have a whole bunch of different kinds of videos uploaded to it. Because we have, say, 50 YouTube channels connected to that tool at any time, so if we upload a video and we're targeting, let's say, 100 keywords or keyword plus location combinations, we might only have that same video upload two times to any one channel. Does that make sense? Those other channels are also gonna have other videos from other campaigns that we've done. My point is, it's a lot less likely for any one of those channels to get terminated.

With video-, Rocket Video Ranker, excuse me, it's one video 30 times to the same channel. It works well and it works well quickly, but what I found is they typically don't last that long and, when the channel gets ghosted or sandboxed, it affects all of those same videos. All of the videos for that particular campaign. Whereas, with our Video Marketing Blitz, if any one of the channels gets terminated or goes to the sandbox, we still have all the other channels that have the videos up on them, if that makes sense.

Again, it's about diversifying, guys, mitigating risk, limiting your exposure. Personally, I like the Video Carpet Bomb method better. There's nothing wrong with Bill Cousins' tool. We've promoted it, it is a good tool. It absolutely works. Just know that I personally chose to use the Video Keyword Prospector tool of Video Marketing Blitz as part of the Video Carpet Bomb for the tool that we use specifically for that reason that I just mentioned.

It was a good question, though, Douglas. Okay. But you can still accomplish the same thing using that tool. If you have it, use it. Just be aware that, typically, you're gonna have to rerun those campaigns more often, you're gonna have to have more disposable channels available because channels get sandboxed, seem to happen rather often. All right.

Do You Recommend Buying Google Accounts From Bulkvpa.com For GMB Listings?

DA or Da B. Okay. “Hey, guys. I'm planning to create a massive GMB listing for one brand. I am going to use different Google accounts for each city. I think about buying accounts from bulkpba.com and registering all the GMBs with those accounts. Do you guys recommend doing that or do some GMB listings get deleted because of the fake accounts?”

Okay. I've got no problem doing that. In fact, that's typically how I do stuff. When I'm registering my own GMBs, I will do that. I will use a phone verified, double phone verified accounts that I got from Bulk Pva, which is Metro Biz or whatever. I buy a lot of accounts from him. In fact, we were just talking about a bunch of YouTube accounts for our Video Carpet Bomb, the tool that we use for Video Carpet Bomb. That's where we get all of our YouTube accounts, it's the same provider. All right.

Here's the thing about that, DA or Da. I'm not sure what to call you. What I recommend if you're going to do that, first of all, this is assuming that you are going to be claiming and registering that Google My business verifies underneath these Gmail accounts. That means you're gonna to be doing the actual registration of the GMBs and then verifying them, or you or your team, or whatever.

If you buy Done-For-You Google My Business for GMB verified services, which we now sell inside of MGYB, our store, then you don't need any Gmail accounts because we actually produce that for you. You get that included with the GMB verification; a new Gmail account gets created and all that. I'm just telling you that. I'm assuming you're gonna do it on your own. But I just want everybody to understand you don't need to provide a Gmail account if you're buying the verified GMB profiles from us. Okay?

That said, yes, you can use the Bulk VPA accounts. Here's how you safeguard those accounts from termination. When you get them back from the provider, I highly recommend that you use something like Browseo or Ghost Browser and you add each individual Gmail account to its own profile or instance, its own browser instance. Browseo, you call that a profile, or a project, I think it is.

So now, each individual Gmail account now will have its own browsing history so you want to segregate or separate all of them. So that you're not just, for example, using your Firefox browser, for example, to log into one account, set up a GMB, then log out, clear cache and cookies, and then log in again with another GMB or another Google account and do it all over again. Because that looks very suspicious and because those were purchased Gmail accounts, if you do anything suspicious with them especially initially, then they will get terminated or you'll get locked out of them.

But if you log in for the first time, even from the same IP, you don't even need proxies, guys, you can use the same IP but just have Browseo or Ghost Browser open, log into each Gmail account from a separate browsing instance, and don't clear cache or cookies for that ever. Every time you log back into that account, it should be through the same browser profile in either Browseo or Ghost Browser or a comparable tool, because those browser profiles contain all the browsing history, all the websites that were visited, all that kind of stuff so it starts to build a profile, which is natural, that's normal.

That's what people in the real-world do, right? They don't clear cache and cookies after ever browsing instance. All right. So, that's number one, is make sure that you're doing that so that you're constantly accruing additional history and profile data for that particular account. All right. So, that's number one.

Number two, changed the password. Because, not that Metro biz does this, but I know that when I bought accounts in the past, and maybe it's not intentional, maybe it's on accident, but I know that sometimes the accounts, if you don't change the passwords, they will get resold. I'm not saying he does that. I'm just saying I bought enough accounts over the years that I know that one of the first things you need to do is change the password. Okay?

One other thing you can do is, if you have domain, like web mails accounts for just various domains that you have, is you can set up domain email accounts, web mail accounts through cPanel that you use as the recovery email for your Google Gmail accounts. If you're buying Gmail accounts, you should have you should set up your own recovery email. When you first log in, change the password and change the recovery email. Okay?

That's pretty much it. If you do those three things, then you should be able to use those purchased phone verified accounts absolutely fine for creating and claiming GMB profiles. Okay. Good question, though.

Jordan's up. He says, “When you are all fired up for Hump Day Hangouts this afternoon but realize it's only Tuesday.” Oh, that was yesterday. That's funny. It's funny.

Why Do You Use Google Tag Manager For 301 Redirects In Local GMB Pro?

Okay. Da B. is up again. He says, “Hey, guys. Question in local GMB Pro, you use the Google tag manager to redirect from the website to the GMB website. My question now, why not use a normal 301? And where can I see how to create that code?”

Well, in Local GMB Pro, if you're in Local GMB Pro, you have that code already. It's just a simple meta refresh code and it's already in the training-, the summary section of that lesson where I teach that, because it should be right in the right-hand sidebar. It's a one-line piece of code, right? The reason why instead of using a straight 301 is because it's a meta refresh. Because a meta refresh the page will load and then the bot will read the directive in the HTML header, and then redirect to the destination page. It's kind of a way, like if you want …

For example, and specifically, and I'm not revealing anything here, Marco, so don't worry. But specifically I talked about, if you're going to be using a self-hosted website and you want to inject local business schema or structured data in the HTML header of the site, which is very powerful, then I want an HTM-, excuse me, a meta refresh as a redirect to the business site, the GMB website instead of just a straight 301. Because it gives the Googlebot the chance to read that json-ld structured data before it redirects to the destination page, which, in this case, was the GMB website.

That's the only reason why. If you do a straight 301, it bypasses the redirect URL altogether and just goes direct to the GMB website. But with the meta refresh, it reads the head section, the HTML head section of the page before it redirects. That way it gives Googlebot the data from the structured data. That's the only reason why I did that. If you're not gonna be using a self-hosted website, you don't even need to worry about it.

By the way, for all the GMB stuff that I've been sniping lately, I'm not even setting up self-hosted websites anymore, guys. I'm just using the GMB website because it's free, it doesn't require hosting, and it doesn't require updating like WordPress does every other day. Okay.

Marco: Yeah. One last thing, you're asking Local GMB Pro questions, if you have the course, then we have a Facebook group for questions like this where we can go more in-depth and just tell you exactly what it is that you need to do. Or just go into the training, if you have the training.

What Are Your Thoughts On The Temporary Benefits Of Press Releases On Site Rankings?

Bradley: Yep. Very good. Gordon. What's up, Gordon? He says, “Hey, guys. Thanks again for the help you provide on Hump Days, it's greatly appreciated.” I'll plus one that. Thank you, Gordon. He says, “I read an article recently from an expert who says the benefits from using Press Releases do not last very long as the media sites used for distribution do not want excessive content on their sites and they clean out previously posted press releases on a regular basis.” Yeah. We call that the purge. I covered that extensively in Local PR Pro. Yeah. We'll actually cover that a lot in the webinar on Monday too with Jeremy of Press Advantage.

“Is this true? If so, what is the typical time period the Press Release remains alive before it is cleansed for the posted site? Thanks again, Gordon.” Gordon, it's gonna depend. It's gonna vary on each individual publication site. Even the individual publication sites, the time frames will vary from when they purged those from their records. Apparently, they say they don't want to clutter up their databases, which is bullshit because the pages, they're such small files, especially if they're just text files, which they typically are, unless you include an image.

My point is, they do purge them. I'll give you a perfect example. One of the distribution sites for almost all of the distribution networks that I published press releases through, Press Advantage being one of them, is NBC12.com. NBC12.com is the Richmond, Virginia NBC affiliate. Okay. Or affiliate for NBC, right? I obviously do a lot of stuff with businesses in Virginia, so whenever I published a press release about a business in Virginia, typically, the NBC 12 version of it, that page, the press release published on the NBC 12 website ranks very well in Virginia. It makes sense.

Richmond is the capital of Virginia and this is the NBC affiliate station for Richmond. Obviously, from promoting Richmond, Virginia-, or excuse me, a Virginia business, the NBC 12 version or the press release published on NBC 12.com ranks very well. However, they purge. NBC 12 purges. Sometimes it at lasts three or four or five months. Other times it doesn't even last three or four or five weeks. I know that to be 100% true because I was, literally, checking on one of the press releases. I'm doing, recording training videos for a product that we're launching on October 1st. We'll talk more about that next week, guys.

Anyways, I was doing some research on some of the press release stuff that I've been doing on. Literally, one of the press releases for my own agency, I published about my own agency, is less than three weeks old and on the NBC 12 site it's throwing the 404 error now. So it varies. I have other press releases published on NBC 12 site that are now three or four months old and they're still valid, they're still there.

This Stuff Works
So I don't know what these publication sites do. I don't know what criteria they used for purging. I don't know if it's time. I don't know if it's … Again, if the time varies, what triggers it to vary? What triggers it to be purged to sooner than later, that kind of stuff. I honestly have no idea. There's absolute truth in the statement that you heard there from the expert who said that benefits of press releases don't last very long.

So, what's the solution? Continually publish press releases. This is a simple answer to that, guys. Just make it a regular thing right. Publish press releases regularly and consistently. We talked on the webinar, Jeremy says, “The sweet spot is publishing three press releases per month per business.” That's the real sweet spot where he gets the most results. I threw my Local PR Pro method that I developed and I tested and really just started.

The whole Local PR Pro thing was born out of a test to disprove that press releases worked for local rankings. I set out to disprove that that they worked and I was proven wrong. They do work and they work freaking really well. Anyways, like I said, just continually publish.

With my method, I have found at least a minimum of two press releases. Typically, what I do with press releases is I published one every two weeks. So, two per month per business until I gained traction. Jeremy was talking about how his magic number is three per month per business. So, just play around with it, but the key is to continually publish anything that's newsworthy.

Pretty much anything can be made newsworthy, guys. You got a new blog post? Write a PR about it, publish a PR about it. Got a new review? Publish a PR about it. Got a new special or new coupon, new discount, new product, new service? Publish a PR about it. New employee, a new award recognition, new sponsorship activity for local little league or something? Publish a press release about it.

My point is, there's really no shortage of ways to tie press releases or news releases back to the business, and so the idea is to keep doing it. Okay. Again, those timeframes vary from when they purge. The goal is, and if you've ever been through Local PR Pro, there was specifically some update training about that, because we talked about press release stacking and how to essentially daisy chain our silo press releases together, and the key is to not link to press release sites in the silo or the chain, the stack, you don't want to link to press releases that are going to be purged. If you do, you should set up redirect URLs and all kinds of stuff.

Again, all of that is covered in Local PR Pro. Gordon. if that's a strategy you want to pursue, I highly recommend you check out that course. All right.

How Do You Change The Primary Phone Number In The GMB Listing Without Triggering A Google Re-verification?

Scott's up. He says, “I've been moving a plumbing GMB up in the Maps listing and is now sitting at number four for some serious keywords. This account was set up using MGYB GMB account services. Very nice. Thanks much.” Okay. He's talking about this was a plumbing listing that he set up and used our stores GMB verification services to purchase the GMB profile as opposed to doing it himself. Thank you, Scott. He says, “I now have a prospective client.” See, guys? It works. Scott's doing exactly what we're teaching: go out, secure a GMB profile in an area that you want to work in that you want to generate leads for business, and then target the business owner.

You back the service provider into the asset. You develop the asset first, get it ranked, get it producing leads, and then you back the service provider into it. It's a much better way I found than trying to sell your marketing services to people. All right. Scott's doing it. He's in our Mastermind and he's been getting training on that from inside the Mastermind and he's following. taking action. That's awesome, Scott. I'm definitely gonna plus one that.

He says, “I now have prospective client. My question is, how can I change the primary phone number for the GMB to a call tracking or other number without triggering at Google reverification? Thanks much.” Well, first of all, why would you need to change the primary phone number, Scott, to a call tracking number or other number without triggering the Google reverification? Why would you need to do that? If you purchased the GMB from us, you should have already, when you purchased it, purchased it with, you should have provided a tracking number when you purchased it. Does that make sense?

In other words, whenever I go to set up a GMB, guys, I go set up the virtual phone number first so that when I order the GMB from our store I have provided the phone number that's going to be attached to that listing going forward. You don't want to put a fake number in there because then, once you get the verified profile, it could possibly trigger reverification when you update that data.

That said, Scott, I wouldn't worry about it too much. I would go ahead and just update it because I have GMB listings that I've gone in and, literally, changed the business name or the business address, not the physical location, but the web address or the phone number and not have it retrigger or trigger reverification. If I've change the physical address, like the street address, if I change the physical location address, that triggers reverification. But I've been able to change the phone. I'm not saying it won't trigger verification, it may; and if it does, you may be shit out of luck, which is why you should just order it with all the data right off the bat so that you don't have to worry about it.

What I'm saying is I have changed business names, also web website URLs, also phone numbers and had all three of those not trigger reverification. It's possible that it might, but it's also possible that it won't. Okay?

Marco, do you want to comment on that at all?

Marco: Yeah. Once again, this belongs in the local … I know that Scott is in the Local GMB Pro Facebook group, so this question belongs there. We could guide him because this is actually really simple and there's no reason for him to even worry about reverification if he does it right.

Bradley: Yeah.

Marco: Just come asking in the group and we'll get to you, Scott.

Bradley: One other thing I want to mention, guys, is it's a very powerful way to really kind of secure these assets to make them a lot less likely to get terminated. That's to just set up a G suite account for that asset. In other words, tie a Google domain … In that case, you would need a domain, but that's something simple that you could do, guys. You could even use like sub-domains and stuff if needed. My point is, if you set up a G suite account, then now you're paying Google, it's a way to validate that entity even further and it makes it more spam proof, so to speak, more slot proof.

Will IFTTT Triggers A Live Event And Syndicate It To A Network Ring?

Anyways, Frankie says, “If I create an IFTTT Network ring around my YouTube channel so it triggers whenever I upload a video, does this also apply to live events?” Yes, it does, Frankie. “If I create a live event first before I stream to poke longtail keywords before I commit, will this trigger the IFTTT and create all those brand of backlinks to my live event?” Let me think about that. I believe, yeah, you should be able … It's been a long time since I've tried syndicating a scheduled live event, but I'm pretty sure that still works. It does work.

Hernan: Yeah. I'm pretty sure it does.

Bradley: Yeah. Thanks, Hernan. When did you poke in?

Hernan: Sorry about that. But, yeah, I've been at being here for the last, I don't know, 10 minutes maybe. Anyways, yeah, I think it does, actually. We've done that in conjunction with something like video powerhouse to kind of pre-prime a live event. You could create it, you could get it out there, and then when it comes live it actually holds so much more juice. It used to work really, really well. At some point Google equalized that a little bit, but it still works well at this point.

Bradley: I keep removing my plus one. Do you see that?

Hernan: Yeah.

Bradley: What the fuck? Frankie, I'm trying to plus one that, but Google won't let me.

Hernan: Yeah.

Bradley: Anyways, Google doesn't like what I was just talking about. All right. Yeah, that's right. I do remember it absolutely will syndicate scheduled live events as long as they're public, if you set them to public. If you set them to unlisted or private, it won't. But if you set them to public, then, yes, it will syndicate them and then when you stream … and Hernan is right, what he had found, and I haven't tested this now in at least probably two years, but what I had found was we would prime live events, like he said, where we would push them out across great big vast networks.

I had some syndication networks tied like multiple rings where I think we were publishing whenever we would upload a video or schedule a live event, it would literally syndicate out to like 800 and some-odd properties. That was a lot. Then, when we'd go stream the video, which could be a week later or whatever, because all those embed codes were out there, like when we went to stream it, it would just instantly rank on page one when we streamed it. Does that make sense?

Hernan: Yep.

This Stuff Works
Bradley: Scheduled live events would index but they wouldn't necessarily rank well. But the moment that we would kick that, start the broadcast within seconds, boom, it would shoot right up. I think that's because Google knows where all that code is. Embed code is out there and it sees it as all these places that that's published, it must be a popular event that people are anticipating. So, when the event happens we're gonna go ahead and rank it high. It might be a short temporary ranking boost, but it does work well.

Hernan: Yep. I used to do it for longtail keywords for local areas and it worked well. You had that big boost initially and then it would work down a little bit, maybe you would lose a couple spots. They would be rock solid on YouTube, top YouTube and top video, top as well, but yeah, that is something … Still Hump Day Hangouts are still being syndicated. There are tied to syndication networks on the Semantic Mastery channel, there's some subsidiaries channel that we also pushed them. So, yeah, they carry a lot of juice and still maybe it's not as … It wasn't even funny. It's a point where we discovered that it wasn't even funny. You could run anything. But anyways, fun times.

Bradley: Yeah, it wasn't … Marco just pointed this out the other day. Marco, remember that?

Marco: Yep.

Bradley: This guy in Virginia.

Marco: Virginia.

Bradley: Harry Jameson, you beat me out on that. Oh, it's only because I'm in Culpeper and it knows my IP that it's doing that. When we were testing the whole live stream stuff, Google Hangout stuff, look at that, December 9th, 2013. It was funny because this guy, Harry Jameson, I know he watches our show and everything, Hump Day Hangouts, and he comments occasionally. Harry, if you're watching this, dude, what's up, buddy?

It was funny because we were testing one of the live event blaster tools or whatever, I don't remember the name of it, it was one of many guys that does this. But yeah, I was just doing a test and I just decided to test this keyword. I saw that there was a guy that had already been targeting the coolest guy in Virginia, it was this dude Harry Jameson. So, I just did a quick test and that's this 50-second video, middle December's cold as balls, I'll never forget. I did it and I said in the video, I was just like, “I'm just testing this SEO method. I guess now I'm the coolest guy in Virginia. Sorry, Harry, you're not the coolest guy anymore,” or whatever, something like that. You can watch the video. But it was funny because it was like … and there, look, via hangouts, it's one of the websites it's syndicated to.

Anyways, it was a matter of hours and I got pinged on YouTube from Harry and he was like, “Dude,” whatever. It was funny, we ended up having a conversation and he's kind of been following us ever since. He comes and participates and asking questions occasionally. So, it's really cool. It was really fun and I thought that was funny. He's a really good sport about it, so anyways.

Marco: By the way, video number four, that's Dr. Gary.

Bradley: That's Gary Kirwan, yeah.

Hernan: There you go.

Bradley: Yeah.

Marco: Before you go on to the next question, I think Hernan has an announcement, don't you? You were a little bit late and I think you dropped a link.

Hernan: Oh, yeah. I think there are some keyword research that you guys can get. We are making a really, really small release of that. There's only five available, according to Adam. So, the link is there. Sorry about that, you guys are right, I was late. But the link is on the event page. You can get a keyword research run for you because we're testing some stuff and there's only five available. So, all you need to do, once you order that, you need to contact [email protected] with your keyword and the marketplace that you want us researched.

Marco: Yeah. We don't want people to give us the keywords. What we want to know is what niche you're after and we'll give you everything under the sun that you could possibly get under that niche. If you go through this purchase link, before we actually set it live and it's permanent in MGYB, it's actually half price right, now just about. There's only five, get it, and we'll do all the research for you for whatever niche you want to go after.

Bradley: Guys, it's insane. I mean you're talking about hours and hours worth of keyword research that you're gonna get back in one Excel file or Google sheet. It's amazing.

Should You Use An Article Or A Review Schema Markup For The Pages Of A Site That Are Mostly Reviews Of Brands?

Anyways, okay, Greg's up. He says, “Hey, guys. My site is siloed solid with the top category pages, mostly being reviews of brands. A few pages rank in position one or two for brand review, but around position five or six for the brand name. I am adding markup to those pages and wondering if it is better to mark them up as articles reviews. If marking it up as an article, does it lose some of its review authority and vice versa?”

That's a question I really don't have an answer for, Greg, because I'm not sure. I would almost wonder couldn't you mark the article up and the review, like both? I don't know if you can do that or not. Maybe Marco has a better answer. What I'm saying is, if the article is about reviewing a company, then couldn't it have both an article markup and a review markup, because if it's doing both of those things, right?

Marco: Yeah. I don't really have an answer on this either. But intuition tells me, I mean, this is from all the that we've done that, you could do both. I think you could do a whole lot of stuff with schema. I'm sorry that Rob isn't here because Rob really gets deep into schema and he's done just multiple things with schema on the same page. I don't see you running into any problems if you add article schema along with your reviews. They're two different things. You could have two different things on the same page. You could have video and so you can mark that up. You can have just other things, offer, for example, you mark that up. For example, question and answer, you can mark that up. So, one doesn't exclude the other, in my opinion.

Bradley: Right. That's the point, I think, Greg, that we've talked about schema spam and you can get structured data spam. I've gotten them before in search console warnings or penalties for structured data spam. It happens if you are, for example, adding review data-, or excuse me, review schema to a page just to get the stars to show up in search results when there's not really any review there. So, that can get you into trouble.

Or if you excessively mark up a page or multiple pages, or whatever, you can get a structured data spam penalty for that too. If you're doing, in my opinion … Again, I don't have the definitive answer for you, Greg. I'm just saying I found that, if it's logical, then it's very unlikely that you're going to get a spam penalty for that. Again, I don't do enough with reviews structured data. I don't do a whole lot of markup other than local business markup, guys. I probably should learn that, but I just don't. I just really stick to just the local business and organization markup.

I'm saying, if you can do article markup and review markup because the article is about a review of a company, then I would do both. That's not spammy, in my opinion, although, again, I'm not a 100% sure. Sorry I didn't have a better answer for you.

Do You Have Recommended Affiliate Networks For Water Damage Market?

Oh, we're almost done. Sweet. We're almost out of time, guys. If you've got any questions post them because otherwise we can wrap up a few minutes early. Coupon Code Promo codes, he says, “I have a lead gen property in the water damage market starting to gain traction in one location, verified GMB was purchased through MGYB. Great work, guys.” See, guys, this shit works. Thanks. I appreciate that.

“Since my background is solely affiliate and I hate client work period, do you have any recommendation for affiliate networks that offer decent rates that you have experience with? We are scaling into this niche at several locations shortly, so need a long-term solution that's pretty much hands-off so we can focus on building a team to scale the operation. Thanks.” That's very smart of you, by the way.

Okay. I'm gonna tell you that you can use pay-per-call exchange networks, for example, Ring Partner. I know they have water damage, water damage restoration and fire damage, you know water and fire restoration services inside of Ring Partner, Ringpartner.com is one of them. Just go do a search for pay-per-call exchange networks or pay-per-call networks on Google and you can find some of those. If you hate client work, that's one way to do it.

Just know that you're gonna significantly reduce your income from those assets because the conversion rates suck really bad for those pay-per-call networks. I know because I've done a whole lot of work in those area, with those before guys doing like mass page generator sites. I've also done call-only ads from Google Ads to those, and all kinds of stuff. I've always had just really shitty results with monetizing those leads because the threshold is so high for it to be a qualified lead.

My point is, with water damage or fire damage restoration, if you use a pay-per-call exchange network, so in other words, you redirect the phone calls from there to the phone number that they provide you and now that goes to an automated phone tree. So, somebody calls and the phone tree picks up and it puts them through a series of press 1, press 2 type shit. People get irritated with that stuff nowadays, guys, if you hadn't recognized it. I mean, doesn't it irritate you when you call something and you got to push 16 freaking buttons to finally get to talk to somebody? I mean, it irritates the out of me and it does most other people now too. So, a lot of people end up hanging up and calling the next person in Google, to the next company that has a live body answering the phone as opposed to some stupid phone tree. Right?

I'm not saying all the Ring Partner offers are like that, some of them might have live operators. I'm just saying for every 10 calls that I would generate, I'd be lucky to get two conversions and that's actually a really high conversion rate. For every 50 calls I would generate, I'd be lucky to get you know two to five conversions. I'm not kidding. I've tried it multiple times. Maybe I was doing something wrong, but my point is, it's not a very good way to monetize those leads. But if it's something that you're trying to do while you're working on, like to fill in the gap while you're working on a prospecting and sales process, then I would absolutely do that. Okay.

Just go look for pay-per-call exchange networks or pay-per-call networks. Do that right on Google and just start going through them and apply to them. Some of them will show you. As a publisher, that's what you would be a publisher. There's publishers and advertisers. You would be the publisher, advertisers would be the businesses that are buying the leads. Right?

Some of the networks will show you which type of advertisers or advertiser categories they have so that you know what you got to work with. I know Ring Partner absolutely has, or at least they used to, I haven't been inside Ring Partner in at least six months, but they used to have water and fire restoration advertisers in there. Okay.

What's The Maximum Number Of SameAs Listings To A Homepage Organization Markup?

Gregg says he will try doing both. He's talking about the schema for article and review markup. He says, “How many same as listings would be the maximum to add to the home page organization markup?” I think you can do pretty much unlimited. Am I right, Marco?

Marco: Yeah. I mean, you could add same as. I haven't run into a limit. I just keep it to, like 15 to 20, that we use, that we know to be the most powerful. Those are the ones that I use. But you can mix them up. You can mix it up. I mean, this is a test in the making where you can just try 10, try 15, try 20 and see which one is going to get you the best results. It could vary by niche. I mean, we don't know because of the nature of Google. But I mean, you could just go ahead and this is something that can be tested. Just like you said, you will try doing both. I mean, that's the best thing to do. I'm pretty sure that it's going to work because one does not conflict with the other.

Bradley: Yeah. Let me just point out, since we got a couple extra minutes here, how to find what I consider to be the best to use for same as stuff. Obviously, guys, your same as properties, you should be listing all of your top-level social media properties, like the big ones, Facebook and Twitter and YouTube, and LinkedIn, if you have it guys. That's a no-brainer. Whatever your top, if it's for a local business, obviously, any top-level citations.

Well, how do you determine what your top-level citations are? The easiest way to do it is to do a Google search for the company name, plus one of the other NAP data points, so name, address, phone number. So if you search for company name plus phone, or company name plus address, or address plus phone, whatever, I typically search company name and phone. Now that's gonna show you all of the, basically, citations where your company name and phone number is listed. So, whatever shows up on page one and two of Google for a company name plus phone number search that's typically what I would collect out. Whatever shows up as far as citations and then any other published properties that have name, address, phone number published on them. I just put those into a spreadsheet or a notepad file and then use those as my same as.

There's a couple other really … I was gonna demonstrate, but I really don't need to because I'm pretty sure you guys are all smart enough to figure that out. Just seriously, just go grab your company name or the company name that you're promoting and then use the phone number, for example, and just do a search for that. Then, just go through the top two pages, collect all the links out of there.

This Stuff Works
Couple other big ones would be, obviously, if you've got a Google site from a drive stack, you could use that as same as. If you've got add ID pages, I know there's an add ID page section for local schema, but I'd still put that as a separate URL and the same as. Some other ones that would be good would be, if you have a news page or pressroom, something that we talked about on Monday with the Press Advantage webinar. That's one of the key features of Press Advantage that I love, is that they give you like a newsroom page, which is essentially like a blog index page or a press release index page for all the press releases published for that particular organization or company. That's a really, really good one because there's a very powerful citation on that page. Drive stack files, right? Think about that. If it's in your main drive stack folder, you could put that in there.

I mean, there's just a number of things that you could do to put in there, guys. Think about what are the most powerful properties within your most powerful branded properties and you want to put those in there too. Okay.

How Much Do You Charge For Four GMB Posts A Week For A Dentist Or Chiropractor Business?

Paul says … I saw Rob commented. By the way, thanks, Rob. I didn't know you were here or we would have brought you on today. Paul says, “What are you guys charging to post for GMB posts a week for a dentist or chiropractor?” Well, I don't deal with those type of clients. It's gonna very. I can tell you what my standard pricing is, guys. My minimum charge is $300 a month for GMB posting and right now that's roughly 20 posts per month. It varies a little bit, but usually, when I'm pitching that, it's five posts per week times 4 weeks, so it's 20 posts per month for $300. That's what I do.

Again, everybody can charge whatever they're comfortable with, whatever you can get from your type of clients. I'm just telling you my … What I charge is $300. If I'm doing GMB plus citations, I charge $500 a month, and that's for the same 420 post per month but then that's also including citation building. But I do just GMB posts alone for $300 now. If it's a business that wants to be more aggressive I will offer upgraded you know upsell packages where we might do seven posts per week, which would be one every day, or we might do 10 posts per week, which would be two posts per day, five days per week. You know what I mean? It just depends on what the customer wants or what the client wants and how aggressive they want to be.

It also depends on the competition level for that particular business. Obviously, before I promote or pitch a prospect on any of the services, I typically do some sort of audit or analysis of their property. Competition now is to determine what it's gonna take. Obviously, if it's a very competitive area, I'm going to suggest much higher volume of posting. So it might be that we you know three posts per day seven days a week, which would be twenty one post per month-, per week, excuse me, or what 84 posts per month, essentially, and so that would be a much higher price. I would be charging somewhere around you know 600, 700 hours a month for that.

Marco: It also depends on whether your client, which most of them don't, but whether your client provides the images.

Bradley: Correct.

Marco: Because if you have to go and grab the images and and do all of the work for the images, man, that's a pain in the ass. So you need to charge extra. If they just refuse to … Even if they agree, make sure it's clear that, “If you do not provide me image, then I'm going to have to charge you for providing the images.

Bradley: Yeah. For $300 a month for the 20 that we do, we actually provide the images. I encourage the business owners, for example, I've got several clients now that we're doing GMB stuff for, and so what I do is I set up a Google photos album, a shared photo album, and then I share it with them and then they can share it with all. For example, you guys know I deal with mainly contractors so a lot of the contracting companies have you know multiple technicians or whatever. Then, they share that Google photos folder with their technicians or whatever, whoever is also going to be contributing photos, and so now we've got one community Google photos album that all the photos go into.

My VA that does all the GMB postings she has access to those folders as well. So each time she goes to schedule posts for the week for that client she just opens the Google photos folder. She just selects images right from there. For the first couple months that I was doing this, I couldn't get any of my clients to provide me photos. But now I've got almost all of them providing me photos. It just took two months of me griping and bitching at them and nagging at them to get them to finally come on board and start providing me photos. But I'd say 80% of them now are actually contributing photos to the Google photos folder often. Okay.

Good questions today, guys. We're gonna wrap it up. Thanks everybody for being here. We've got a Mastermind webinar tomorrow, for those of you that are in the mastermind, we're gonna be talking about the product launch that's coming up on October 1st for local lease pro. That's the name of it. or I'm gonna be talking about the GMB sniping method a little bit more tomorrow. So, you guys can make it be there, otherwise we'll see everybody next week. Thanks for being here. Thanks, guys.

Marco: I have a final question. If you guys are not in the Mastermind yet, why the not?

Hernan: It's actually a good question, Marco.

Bradley: Yeah. That is a good question. We had a support request come in from somebody that I guess joined recently. I'm not gonna call them out by name, if you're watching the webinar now guys, whoever you are, you know who you are. There's nothing you said that was wrong or bad. I'm not calling you out. What I'm saying is it was brought to our attention through support that they had made a comment about being in the Mastermind and then thinking that they were being up sold stuff. Guys, in the Mastermind, we don't try to upsell you anything.

For example, when you're in the Mastermind you get all of our products that weren't co-collaborated on from others outside of Semantic Mastery. So for example local GMB Prom we had co-collaborators. Rob Beale was part of that. He helped us develop that product. So that's not something that you're gonna get for free when you join the Mastermind, because it's a higher price ticket than the 300 dollars and because Rob has to get paid for each sale. He has to get a portion of that. RYS Academy and RYS Academy Reloaded, same thing. But everything else that we have you can get inside of the Mastermind.

For example, if you join the Mastermind today, then this month you're going to get access to the Mastermind and you'll get one of the additional products that we have, and in the next month, you get another product unlocked. For example, we have stuff like outsource kingpin or content kingpin, we have Local Lease Pro, which is coming out October 1st, we've got local PR Pro, which is I think an 800 dollar course or whatever. But you can get that as a Mastermind member for $0 other than your Mastermind membership fee, but you just have to wait. Each month you get a new product unlocked.

So, I think that the support requests that came in he was saying like I feel like I'm being up sold, blah blah blah. No, guys, we rarely do affiliate promotion webinars. We do only when the product is superb, we've vetted it, it's something we use in our own businesses. For example, we did the product promotion with Eric Christopher for the G hypnosis protocol, a couple of weeks ago because it's something that I've been intimately involved with and it's something that I use and it freaking works.

We did the Press Advantage webinar this Monday because it works. I've been using press advantage for four years since they launched. So it's absolutely something we use. So if you're in the Mastermind and you attend any of our promotional webinars, it's only because we have your best interest in heart. Obviously, yes, we're gonna make some money if we promote it, but we don't promote just anything, guys, and you should know that by now right. We only promote stuff that we actually use or that can benefit your business.

Lastly, like I said, as far as our own products, if it's under $300, you get it for free. You don't get it all at once. we have to drip them out or else it's not fair. Right? Somebody comes and joins the Mastermind and they get all the back products all in the first month where other members that have been with us for two years have been paying for two years to get those products. Does that make sense? When you come join us you'll get access to the Mastermind, all the archives, all that stuff, and then you'll get one of the main products, and then each month thereafter, you get another product unlocked.

So, that's how it works. Maybe we haven't been real clear about that for new members and such, but I think we're gonna nail that down a bit in our October corporate meetings so that we can be much more clear about that in the future.

Hernan, do you want to comment on that at all before we wrap it up?

Hernan: You're completely right, Bradley. I mean, we are known for vetting harder than anyone else, the products, and we really have your best interests in mind. I mean, it's up to you if you whether want to invest in your business and or not, but um I would suggest that you join. If you want to see, I would say if you want to see some of the power of the Mastermind in action and live, you should definitely come to POFU Live as well. So yeah.

Bradley: All right, guys. Thanks everybody for being here. We'll see you all either tomorrow or next week. Thanks guys.

Marco: Bye everyone.

Hernan: Bye.

This Stuff Works