How Can You Take Advantage Of A Guest Post And Press Release From 2014 That Are Still Live?

By April

 

In episode 207 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked whether one should link a new press release to a 2014 guest post and press release that is still live.

The exact question was:

Hi. I hope POFU went great for you guys!

I have a Press Release and a Guest Post from 2014 that are still live and link to my money site. Would it make sense to link to them with a new press release? How would I word a sentence to incorporate those links into a Press release?

Any other ideas on how to best take advantage of that 2014 PR and guest post? Thanks.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 211

By April

Click on the video above to watch Episode 211 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right, we are live. It is the special pre-Thanksgiving Humpday Hangout. Today is the 21st of November 2018. We're going to go real quick and say hello to everybody. I'm Adam and I'm doing good. I could feel that people are asking me how I'm doing, so I'm doing well, but let's start on the left and work our way down. Chris, how are you doing today?

Chris: Doing good here. Happy that I survived the lettuce epidemic in the States.

Adam: I didn’t even hear about that.

Chris: [inaudible 00:00:32].

Adam: What's going on? Somehow, I must have not been reading the news.

Chris: From what I've heard, there's some E. coli infection on many kind of lettuces here and pretty much removing them all and like you're in danger if you eat it pretty much.

Adam: All right, so I’ll [inaudible 00:00:53].

Chris: Somebody has died already.

Adam: Turkey and mashed potatoes I guess for the next couple of days.

Bradley: Moral of the story is don’t eat rabbit food.

Chris: Yeah, exactly.

Adam: Hernan, how are you doing today man?

Chris: I'm doing great. I am at a café, which should have Internet, but I didn't want to miss today's episode. I'm here, I'm good and I'm excited to be here.

Adam: [inaudible 00:01:14]. Marco, how about yourself?

Marco: Great, I spent the morning at the charity, getting things together for 2019. I mean we have to gear up, right? We have to get the ball rolling. We'll talk about it in a little bit, but that's where I spent my morning. It's really enjoyable.

Adam: Nice. Bradley, how about yourself?

Bradley: I'm well, especially because I get to wear my turkey hat.

Adam: That's awesome. I just saw the little picture of you when we logged on, I was like, “What is on his head? That’s amazing.”

Bradley: [inaudible 00:01:43]. I only get to wear this once a year and I love it. I figured the best way to start Humpday Hangout today was to make a fool of myself, so there you have it.

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Adam: Outstanding. Man, well, we got a lot of stuff going on, but one thing we want to tell you real quick, just saying we wanted to come up with something great for this time of year with Thanksgiving in the States, with the classic kind of Black Friday stuff going on. Last week or the week before or you guys can correct me, we had the GMB Verification [inaudible 00:02:15]. We wanted to get something super valuable out there before everyone gets inundated with the noise, but we've brought our own awesome sales. I'm going to put that on the page. I'm pulling it up right now because there was a ton of stuff we had.

Syndication networks, I shouldn't have talked too much about those guys, like Marco said if his dog sticks around too long or sits too long enough, it gets a syndication network. Same thing for all of your projects. We got the RYS Stacks as well, press releases and then, a really special deal on Local Lease Pro. Okay, so for those of you who don't know what Local Lease Pro that launched with the Side Hustle Toolbox, if you missed out on that opportunity, it was a hell of a deal, but we got a half-off deal going on over the weekend here. Then, along with the Syndication Networks, the RYS Stacks are all half off. Then, the press releases is a 30% off, which is super awesome and that's all done for you press releases. It's written for you, it's all taken care of.

Marco: No keyword research?

Adam: There might be something coming later, so stay tuned. We got a couple things coming, so make sure you just check out the emails. We know that not all of these products or maybe you're using them all right now, but check out the emails we're sending out over time. We might have some specials coming up that you want to take advantage of that are of limited time. Now, it's time and with these, you can go. Marco, correct me if I'm wrong, but I believe all of these, you can go and purchase them and then, if you want to fill out the information, like you can do it in a week or two, right?

Marco: Yeah, we don't mind. We try to give you as much support as possible. We try to make it as easy as possible. Of course, you can't wait six months because we don't know what's going to happen six months from now. Go in, buy it, take advantage of it and then, when you have all the information together, you come back and you submit it, we don't mind.

Adam: Speaking of this, you guys with the holidays coming up and we're going to be doing some more special stuff with Marco and his charity, especially over Christmas, but Marco, I know you were just talking about it. You kind of want to kick that into gear. I think you had a few things you want to say about that, right?

Marco: Yeah, well, it's supplies, uniforms, books and shoes for kids. Guys, if you're not familiar with my charity that's what we do. We try to provide a venue, so the children who wouldn't otherwise be able to go to school have the way to do it. The way to do it is we pay for everything. It costs us $200 per child per year for them to go to school, but they don't just get uniforms and books. They get sent on their merry way. Throughout the year, what they get is they get support. We go every Saturday into the community and we give them tutorials. We tutor them in whatever it is that they're having trouble with. We help them with their homework.

We help them prepare for exams, so that they can be successful. I mean I know from experience that education is what's going to get them out of poverty. Guys, I was one of these kids, okay? One of these kids that came from absolutely nothing. When I say nothing, I mean just not having anything to eat. When was the last time that you saw that kind of poverty where you literally had nothing to eat? This is what we're talking about. This is why we go in there. This is why we're so busy at this time of year because we the school year in Costa Rica starts in February, so we have to gear up now, so that we can get everything ready for when they start school. That's what we do.

I was looking at numbers we have, literally tens of thousands of people, who are either members or follow us or know us or check into our hangouts, we get hundreds of views. If everyone were to contribute five bucks, we could send so many kids to school for a year and give them the support and the tutoring. Most of it is done through volunteers guys. We don't touch a penny of what you donate for administrative or anything else. We give the money to the kids. It all goes to support them and to everything that they need. Not only that if they're successful through high school, they even have a grant waiting for them, so that they can go to technical school because there's a high demand for people with technical skills.

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Not everybody can be a manager. There’s in fact too many managers. They want people who go in and hook up a server and do the structure and the cabling and do all that. That's the kind of people that we train. There's that. We do have a college and universities scholarships by the way for those who want to pursue that. There's a whole structure built up for these kids, so that they have a way, so that they don't have to become the next drug dealer, the next pimp or even the next prostitute because that happens too or the next kid that's hooked on drugs and it's done. I mean your life is literally done.

Guys, I'm reaching out to you. If you can, I'm going to post the donation page, please five bucks. I mean a cup of coffee at Starbucks. That's all it takes for you to help out and help us send as many kids as we can to school. We're trying to send 300 this year, so that's a whole lot of money at 200 per.

Adam: That’s awesome man.

Marco: Please.

Adam: That's a lot of kids.

Marco: Yeah.

Adam: Cool. All right, well like you said, Marco is going to put it on the page. If you guys have any questions about it, feel free to reach out. Of course, we want to get the ball rolling on that, so we can hit the target like Marco said. If you're just joining us, first of all, thanks for watching. Obviously, we are Semantic Mastery. We want to point you in the right direction. You're in the right place already. If you're watching and you got questions, whether it's general digital marketing, it's SEO, it's about our done for you services, it's about building a team, whatever it is, let us know and on this page and it's updated every week. You can always go to semanticmastery.com/hdquestions. If we can't answer it, we'll certainly point you in the right direction. If you're wondering where to get started with us, it's the Battle Plan. You can go to battleplan.semanticmastery.com and that is the recommended starting place. We tell everyone to go, even people who are joining the Mastermind, but speaking of, if you're looking to take things up a few notch, you want to either start your own agency, you want to grow, you want to expand then that's the place you want to be is in the Mastermind.

Speaking of Bradley, do you want to share a little bit of what's been going on there? I think we got some stuff coming up too, right?

Bradley: Yeah, well, if you can take me seriously while I'm wearing my hat. Yeah, we just had another Mastermind webinar last week. We've covered pretty far in depth or in much detail about the new, like some of the things that I've been learning as I'm scaling out the GMB asset building, lead gen asset building campaign. You know what, doing it at scale, you start identifying things that you wouldn't see if you were just building them one at a time or a couple at a time. For example, like GMB manager accounts, there are some potential footprint issues if you connect all of your GMB assets to one manager account. I found that out kind of a hard way, but I wanted to talk a lot about that and kind of how we're mitigating that risk now, reducing our overall exposure. We also talked about some of the new changes as far as and also kind of strategy for how to group and manage multiple GMB assets, which is going to be … It becomes more difficult obviously the more you scale the business.

Our target goal for the POFU Live attendees, which was to reach 50 GMB assets, fully optimized and ready to be monetized by the end of 12 weeks or 90 days. We're in week 3 now, so we've still got a lot of time to go. What's interesting is at the end of that 12-week period, all of the knowledge and everything that we've learned, not just from what I'm developing, but from what the other members are, I think there's about 9 or 10 other members in the group that are also building. Several of them are sharing stuff like Grant is one of our members. He's been just adding a lot of value to the group because he's been adding additional information about how to streamline some of the research process. That's great. That's fabulous because I can't do it all like the stuff that I've been developing and sharing with everybody and the Mastermind is getting bits and pieces of it now.

What I was going to say was at the end of the 12-week period, we will have a much better, much more polished and refined process that then we're going to reveal entirely to the Mastermind members, so that our Mastermind members can go out and start building their lead gen business at scale as opposed to this hit or miss or this very like slow, linear type of growth. We're talking about exponential or geometric growth because when you get the hell out of your own way and stop being the bottleneck in your business that's when you'll really experience growth. That's what this is all about is about scaling it and putting people in place and training them to do the entire build-out for you, even the research part of it really.

I'm really looking forward to that. There's just a ton of stuff that we've got going on in that group and we're sharing. As it becomes a bit more polished and refined and I find stuff that's new that's when I share it with the Mastermind like we did just last week, so a lot of good stuff going on there guys. As I've said this before, I think there's the more opportunity right now in local marketing and lead generation than there ever has been, at least since I've been in the digital marketing space. I think right now is the opportunity or the best opportunity to take advantage of it. That's basically what we've been covering in the Mastermind a lot.

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Adam: Outstanding, good stuff. Let's get into it. I was just making sure we had no last-minute announcements, but if we're ready, let's get into the questions.

Do You Need A Website To Dominate Google Maps Or Having A GMB Site Will Do?

Bradley: Okay, I'm going to grab the screen, I mean do that now. We've got a lot of chatting going on in that Slack group, so I got distracted. Let's get into it. First things first, David Jackson says, “To dominate Google Maps, do you need to have a website or can you dominate with just a GMB site?” No, you don't need a website, not from your Google Maps, you don't. In fact, all the assets that I'm building right now, I'm not building a website at all, other than the GMB website, which is free and it's available inside the GMB dashboard. It's a Google property. What I recommend that you do is if you're not planning on building a self-hosted website, which you don't need for maps guys, then I recommend that you still use the GMB website, which is part of the Google My Business, the tools that are available to you in the GMB Dashboard, so use that. Optimize it well. Add posts and photos and things like that. Put your NAP and the text body of the GMB website. List your products and/or services. Try to make it relevant, put a well optimized article in there. All of that helps a lot and then, publish the website and then, assign that as your primary website for your GMB listing. Okay that's the best thing that you can do.

Marco: Actually-

Bradley: A lot of people have self-hosted websites and you could use those. I'm just telling you, I'm not building them. Why go through all that hassle of setting up WordPress and theming it and all that kind of crap if you don't need to? Honestly, for my lead gen business right now, I'm not building a single WordPress site.

Marco: To dominate in Google Maps, all you need is a verified Google My Business listing, which you can get from mgyb.co.

How Do You Report SEO Deliverables And Results To The Client?

Bradley: Mohammad’s up. What's up Mohammad? He says, “Hey guys, hope you're having a great Thanksgiving.” Thank you Mohammad. He says, “I'm inches away from getting the big client I've been chasing. I can just hear the Mastermind webinars in the distance.” He's trying to come back again. “I've made a good impression so far and it looks like I'm in the clear. However, this particular client puts a big emphasis on monthly work. He went years paying SEOs, who didn't report or nothing. After the first month or so, how can I show results or more specifically, what am I doing to get results? Okay, I know GMB posts are one thing and a blog a week. Are rank trackers even useful anymore? What else is there that would make sense to him? A press release a month is another one. The previous people sent an analytics report every month, keeping him in the dark and now, he's open again mostly because I educated him, but in return, he wants to be able to see progress and why I do what I do?”

That's a great question Mohammed. Okay, so what I would recommend that you do rank trackers, no, I don't think they're valid anymore. I mean they can give you an indication, depending on the rank tracker. The whole mobile-first algorithm thing really threw rank trackers off. I don't think they're all that valuable anymore. I still do use them for some keywords, but it's more or less just to get an idea of what kind of where the sites or the or the pages for the keywords that I'm looking at or I'm trying to optimize for our tracking, I don't expect them to be real accurate. Again, I still do use rank trackers, but I don't send those reports anymore as the primary metric for showing progress or lack of progress or whatever, showing the status of a marketing campaign. I don't use rank trackers as the primary metric anymore. It might still be included, but again what I'm stressing now is analytics and search console and GMB Insights. Those are the three things that I stress and the reason why is because like for example in GMB Insights, if you're adding content, you're publishing regularly, you should see month over month an increase in overall impressions as well as overall actions or engagements. Even on months, where the actions and engagements haven't increased, you should still see overall a rise in impressions if what you're doing is helping.

Now, obviously you can reach a certain level, where you're pretty much maxed out or you're not going to see much growth. In other words, if you start optimizing and I'm talking about specifically just GMB Insights right now, I'll talk about Search Console here in just a moment. With GMB Insights, I've noticed that if you're starting out with a new listing or you're optimizing a previously poorly optimized listening that you should see significant increase in metrics or impressions and/or engagements and actions during the first few months or a couple months or whatever, the first few months of actually optimizing that profile, again whether it was a new profile or an older profile that just wasn't optimized or very active. When you start adding engagement and activity, you'll see in a significant increase in impressions and ultimately, you should see an increase in engagements as well, actions and engagements.

Then, eventually what happens is even if you continue to improve and stay active, what I've seen over time now is that a lot of listings or businesses, clients that I have, they'll stop seeing like massive growth on a month-to-month basis because you kind of reach a level, where it's almost diminishing returns, but you'll continue to see the engagement staying consistent and though very plus or minus a certain percentage every month, just depending on the month and also depending on what product or service it is that [inaudible 00:18:47] some stuff, seasonal and all that kind of stuff. That's Insights. That's one metric that I or one report that I use to show.

One thing you can do Mohammad is just take a screenshot like at the start of the campaign of the GMB Insights and mark your calendar to remind you, like set a calendar reminder in Google Calendar or whatever to remind you every 30 days to go in and take another screenshot of GMB Insights. Then, save all of those files into a folder, so that then you can put them side by side and say, “Month one, month two.” In month three, you can even add month three to it or you could just go month two to month three or you could have month one, month two, month three. You see what I'm saying? You could put the screenshots together side by side to make like one image and you can show the growth of the metrics, like impressions, number of calls, number of clicks to website, number of driving directions if it's a point-of-sale business, so those are all things you can do.

The same thing goes for Search Console. Search Console, especially the new dashboard, like the newer-

Marco: Hey Bradley.

Bradley: Go ahead.

Marco: Before you move to Search Console, let me just finish up on the GMB Insights because what you could do is you make this activity based. You're going to see that the Insights shoot up and then, they might level off. What you have to make the client understand is it's your work that's doing this. It's your post, it's your images, it's your videos. It's your optimization, it's all of the activity that's taking place in the GMB that's making this happen and you also have to make it clear that if this stops, in order to maintain, once you reach that whatever saturation level is, in order to maintain it, in order to keep that coming, you have to keep posting. You have to keep up the activity because we've seen it time and again that if you stop the activity, then all of a sudden everything just goes dead in the water man. You'll see this a drop. It's incredible the way that the activity just simply drops and it becomes almost nothing. You have to warn the client.

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I mean if you were in the Mastermind, I'd be more than happy to share screenshots that you could share with your client of what happens if you stop. That's one of the things that you could really focus on because it's activity driven. It's something that you have to do time after time after time. It's repetitive and the report is basically always going to be the same. I post it, I added images, I optimize, I add a new keyword targets and then that ties into what Bradley is going to go into, which is analytics and Search Console, which is directly affected by your activity in Google My Business. Let me just turn it over to you Bradley.

Bradley: Yeah and so for Search Console, the same thing, especially in the new dashboard or the new interface. The first thing you see is when you click into the search analytics portion is you're going to see impressions and in clicks. The same thing, take a screenshot of when you start the project and the same, it's just like you did with GMB Insights, so you do this all the same day, whatever. Then 30 days later, you can take another screenshot and what you should see is the impressions significantly go up because if you're content marketing, so essentially blogging from their website, you'll start seeing the impressions will continue to climb up and up and up. It's because the site will start being discovered or being given impressions by Google for additional keywords. If you're blogging and your content marketing from the site because that's what Search Console is connected to, right, the money site, the self-hosted site. Your blogging, what will happen is you'll see that as you're content marketing, you'll see month over month, the impression level continue to increase, going up. That's because you'll start getting more impressions for more keywords.

Now, something to keep in mind though is if you click that box to show the average rank value or rank position, average position, as your impressions rise, you should actually see your average rank position for the most part. A lot of the times, get worse. The reason why is because although your site is being discovered and Google is showing it for more keywords, a lot of the keywords that are giving the site impressions now aren't necessarily optimized well, like there's not necessarily pages optimized well for that particular keyword that Google is giving an impression. When it records where the position was, it's likely going to be a much lower position. The only reason why I'm telling you that is because I've had clients ask me when I sent because I send Search Console reports every month. That's part of my client reporting process and I've had clients say, “Well, I can see the impressions going up.” I've explained that that means your site is being discovered for more and more keywords, but they've said, “But, I see the average rank position is going down, like it's getting worse, why is that?” I've had to explain that. I just kind of wanted to point that out to you because it's likely a question you're going to get. I've had that question come up multiple times. You just explain that.

The idea is with Search Console especially, you can find really good keyword opportunities there for stuff … Sometimes, you'll find new keywords that you hadn't even been targeting before or you'll find opportunities just by looking at what the average position is for keywords that would be good keywords for conversions for your client. Those would be keywords that now you can start optimizing for and it'll show you right in Search Console, like which pages or which keywords and what the position was that it ranked. You can identify opportunities there to go in and optimize. Again, those are just two. Analytics is the same thing. Analytics, you just take screenshot every month and you can show month to month, like the overall increase in traffic. You can also show, for example, like more traffic coming from social media, if you're doing content amplification, syndication and amplification, although I typically don't really stress the social media metrics much. I always push the search metrics and PPC or paid advertising metrics, if you're doing that too.

Again, those three things are primarily the most. Again, I still send a rank report. I use BrightLocal as my rank reporting for all my local clients. I still send that but I've made my clients very aware as to why I don't rely on those anymore and those really aren't the best KPIs or key performance indicators anymore as the rank trackers. That was a great question Mohammed. If we were going to be giving away stuff for winning best question, I think that was a great question.

Do You Know Any Sites Like Marketers Center's Press Release Distribution Service That Do Not Purge?

Greg's up, he says, “Do you have experience with Marketers Center Press Release distribution service, it's only 30 bucks or knows if it has any sites that do not purge?” I do not know Greg. Honestly, I'm sorry, I don't know. It's only 30 bucks, I would just suggest going and trying it. I can't speak about it, I don't know.

Does Sending Social Signals Useful For A PR Or Money Site?

Marketers Center also has a Social Shotgun service that sends social signals from Facebook, Google+, Twitter plus ten others, would that be good to send to a PR or money site? Thanks, happy Thanksgiving guys. Yes, happy Thanksgiving to you as well Greg. As far as social signals, I think they're useless. I'm not saying anything about Marketers Center. I know it's a good service. Andrew is his name. He's good dude, I know that. There's nothing wrong with that. I'm just saying, I don't think social signals spam, social signals guys are worth a shit to be honest with you. I've tested that in the past years ago, many years ago, now like three or four years ago and I never saw any increase. I mean I did extensive testing over about 12 weeks with different social signal services.

The only time I ever saw a measurable improvement from social signals when it came to SEO was when they were tiered social signals. In other words, if there … There was one service that did that well and that was actually Dan Anton service. I don't even know if he still has it, but if you have tiered social signals, in other words, like for example, you have a blog post. Let's say that you got three Facebook shares from there, like likes is typically not worth a shit for SEO, but the Facebook shares can actually help with SEO. If they're random accounts that just don't have a lot of friends and things like that and it's a share, Google understands that that share is basically a spam share, it's a spam share because that profile doesn't have any connections. It's not a real profile. Who on Facebook shares a shit-ton of content and doesn't have any friends? Just spammers and SEOers, right? It's useless.

Now, if their second tiers, in other words, if the first tier share, then gets liked a whole lot and engaged with, if there's engagement on that share, so in other words, the profile that shared the content, the link to your blog post, if now that person's or that profile that persona’s Facebook share gets engagement by way of likes and comments and additional shares, then I saw measurable movement in SEO. That's the only time. In other words, if you have social signals alone were useless. Social shares were useless, but social shares that then were backed up with social signals, those had a measurable impact. Does that make sense? It's very difficult to find a service that will do that. Most services will just signal your content or the URL that you tell them to signal.

What I mean by signal is plus one-ing it, liking it that kind of stuff. A share would be a share or a retweet or grabbing the link and posting it somewhere else, but even shares alone were basically useless because most of the profiles that they were shared to were spam profiles. It was clear. It was only when there was engagement on the shares that it would actually make anything that it could be identified as movement. That's a good question, but again I would recommend just … Unless Social Shotgun service does two tiers, which I don't know because I don't know about what included with the service, but unless it does two tiers, I would say it's probably not going to help.

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Does anybody want to comment on that? No, okay, moving on. Dan's up. Dan's got a slew of questions here, but I saw some of these earlier and some of these should be directed to SerpSpace and not us, but let's go through this.

How Do You Remove The Avada Builder Short Codes At The Full Text Feeds Generated From The RSS Feed Plugin?

Dan says, “I'm using your RSS feed plug-in to get full text feeds or for syndication networks. I'm using the Avada Theme. The feed shows Avada Builder shortcut at the beginning and the end of the post.” Yeah, I've seen that with some, does the same thing with Thrive Themes too by the way. If you're using the page builder from Thrive Themes when you're creating blog posts, it'll do the same thing. It'll syndicate the little piece of code at the top and the bottom of the post. It's kind of ugly, but it is what it is. “Any insights on how to fix that?” No, honestly, I don't know Dan, other than just using the standard, the native WordPress editor, I don't know how to stop that honestly, but you could always contact Avada and ask them. There might be something that they can do. It's their theme, so I don't know what to say about that. That’s what I'm-

Adam: Yeah, [inaudible 00:30:39]. The reality is that people are using it left and right with different themes and different [inaudible 00:30:44] conflict with some themes and some plugins, so that's something that you need to have in Dan. Just contact Avada and see what they say.

Bradley: What I'm saying is with the Thrive Themes, I've seen it do that even not using our RSS plug, but using the Yoast attribution or the RSS attribution part, even using that it would still do it. Yeah, it's the theme itself that's injecting it, it's not the plug-in. He says, “I found this video from 2015 as a shortcode exclusion feature and yeah and for some reason, it didn't post the URL, the full URL. Anyways, the version of this plug-in I have doesn't have several of the features you talked about in this video. Is it possible to send a link to the latest version of your RSS plugin?” It's probably Dan, I don't know this to be true because I can't see what video that is, but there's a lot of additional features in the plug-in that's available to the Mastermind members.

The free version doesn't have a lot of those other features, so I'm assuming that's probably what you're talking about. You're probably, again, I can't see which video you're talking about, but if it was showing the features of the RSS plugin for Mastermind members, which is the premium version, it's free to mastermind members, but you can't buy it outside of the Mastermind is what I'm saying. I'm sorry we can't give it to you. You got to join the Mastermind, but other than that like I said, I would just contact the theme developers and find out if there’s something that you can do.

How Do You Improve The Formatting Of Feeds That Are Automated From Syndication Networks?

Next one, “Related to syndication networks, I realize this is all automated, but I have a lot of sites that don't pull in the feeds very cleanly, a lot of jumbled mess on most. Is this part of it or are there ways to improve the looks of it?” No, it's very difficult. That's part of the reason why I don't like to use multi-tiered networks for blog syndication because you do have to find related content feeds to minimize your footprint. You cannot eliminate your footprint with blog syndication. Look, there is no footprint …

Well, there is a footprint when your syndicating to your own branded network, but it's an okay footprint. It's perfectly acceptable. It's actually expected because all most or most companies when they publish content, they've republished it on all of their branded properties. They link to it. They share it, so it's absolutely normal to do that. What's not normal is when you have second tier and even third tier networks or even other first tier networks that are also re-syndicating the content because that's unnatural and that's clearly being done to manipulate search positioning. That leaves a footprint. Google doesn't like that. It's fine to do that with YouTube guys, but it's not fine to do that with your blog. There is a way to minimize, to reduce your footprint and that's by injecting related content feeds into the other syndication networks, primarily the second and third tier. I don't recommend having other first tier networks anyways.

My point is that's part of the reason I don't like using them. One, it's complicated to set up. Two, a lot of things can break down because you're relying on RSS feeds from outside or third-party sources and you don't have any control over maintaining those feeds or the formatting of those feeds. You have very little control over that. There are some tools out there that can help you to format them better and splice feeds together like RSS Masher, which is by Damon Nelson. That's a good tool for prettying up feeds and splicing feeds and all that kind of stuff. Again, like I said, I don't recommend it because it's a pain in the ass. Using a third party feeds guys, there's a lot of things that can occur. You don't have any control over the formatting. You don't have any control over the frequency that they publish.

You don't have any control over the content that they publish. You are just assuming that everything that they're going to be publishing is going to be relevant. Unless you're using a feed splicing tool or application kind of like RSS Masher, where you can set filters, you can set some of the formatting options and things like that you really are limited. At least if you're just syndicating to your own branded network, you have control over that because you're syndicating from your blog that you have control over the formatting, the styling and all of that. You can control that or at least some level of control, but when you're using third-party feeds from other sites for adding additional content, there's not much you can do about it.

Okay, all right, another one, he says, “I ordered a network management package …” When you're talking about network management, you must be talking about SerpSpace Dan. You're going to have to contact SerpSpace support. We're no longer associated with SerpSpace. Just contact their support and they will answer whatever questions you have about the network management. I'm sure they didn't direct you to Humpday Hangouts for that but just go contact them and ask them, they'll be able to square that away.“Sorry guys, tried asking support for all these questions, they said for syndication networks, what is the point of posting to these? Are these profile links indexed or indexable?”

Marco: Yep, Bradley, before you answer that Dan, the reason why you're directed here is because the VAs in mgyb.co have a directive from me that they are not to answer any SEO or marketing related questions because they're not experts in the matter. They're VAs who are taught to follow instructions to the letter. That's what they do. It's not that you're being put off or sent off or passing the buck. It's just that we don't want them answering questions that maybe they're not qualified to answer that they could answer wrong that they could cause maybe harm if they were to answer. That's why you brought here because we're supposed to be the experts. Although, sometimes I don't know what the fuck I'm doing, but we try.

Are The Profiles And Links In the Syndication Networks Indexable?

Bradley: Then, the last question was, “What is the point of posting to these? Are these profiles, links indexed, indexable?” He says, “Bitly, Gravatar, Evernote, OneNote, Pocket, appreciate it.”? All right, guys stop with worrying about and Dan, I'm not picking on you, I promise, but stop with worrying about whether links get indexed or not, who cares guys? Look, I'm telling you Google can recognize links, whether it decides to index them or not. Trust me, Google's crawling those links. As long as the link is there, the target URL, what it's linked to is going to pull some authority from that site. There's some PageRank passing. There's some metric there, link equity that is passing through that that you are siphoning from that site so to speak. Trust me, whether it's indexed or not, I know there's another question about press right above it from Kay Dee about press releases being indexed. Guys, again stop worrying so much about links being indexed.

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Here, I can prove this to you beyond a shadow of a doubt. If you have your money site and you're syndicating content to syndication networks from your money site and you have your money site connected to Search Console. You go to the left side of the site, depending on whether you're in a new interface, the older interface, whatever, go to where it says, “Links to your site,” and you'll see guys. You're going to see wordpress.com and blogger.com and you'll see however Gravatar. I don't know if you'll see OneNote links in there or not, but you'll see Pocket sometimes.

What I'm saying is even if they're not in the index, Google is showing you in search console that it's aware that those links are there, pointing to your site. We have done tests, where we have proved with no indexed PBNs, PBNs that we set to no index, so private blog network sites set to no index have moved sites that when we've linked from no index PBNs to pages, web pages, we've experienced movement. We know for a fact that Google is still crawling those links, whether it chooses to display them in index or not has no bearing. Now, don't get me wrong, I believe an indexed link might carry a bit more weight, but that doesn't mean a non-indexed link doesn't carry any weight. Does that make sense? Does anybody else want to comment on that because maybe explaining it from a different angle would help.

Hernan:No dude.

Marco: No dude. That was perfect. Sorry Hernan, I'll give you the floor in a second. No index, do follow, all that matters is the fact that that link is a follow and the link equity will flow, so that when you link build to all of these properties, which you should be doing, keep it clean. Keep the links that you build to it nice and clean, nice and powerful. Our guy [inaudible 00:39:37], he's awesome at link building. He knows exactly what to do, but what you want is the link equity flowing from these domains, picking up as Bradley said some of that authority and trust. I'm not talking about third party. I'm not talking about domain authority. I'm talking about strictly going after Google's PageRank and ranking score algorithms. That's what I'm talking about. That's what we're after. If you do that then you're good to go. It doesn't matter if it's indexed or not because the link building and if you get activity in there, the art of art, which I'm always talking about that's what's going to matter. Go ahead Hernan.

Bradley: Hernan.

Hernan:Yeah, sorry, I was muted. [inaudible 00:40:25] I would say that yeah, I definitely agree with you guys, like if you understand how Google works is that just a small portion of the entire web or all of the links that go to any website, not only your websites or any websites ,like think CNN or Washington Post, just a small portion of all of the links are going to those websites are indexed. There's a big, big, big, like I would say the majority of the web is not indexed by Google. That doesn't mean that it's not being crawled, but Google has this index quota. Don't be afraid about using no index, do follow links. In fact, you should have like for example on your own website, those privacy policy, maybe even the contact page, those should be or most cases, in my case is are no index. They are do follow. They carry the equity. Don't be afraid of that. You will see that for example a lot of links that [inaudible 00:41:22] will built they're not indexed, but they will move the needle. You'll notice that they will move the needle. You'll get better rankings, so that's what matters.

What's The Ideal Time Frame To Re-submit PR Links For Indexing Via Press Advantage?

Bradley: The same applies to you KD for your question, which is, “Hey guys, just a quick question regarding Press Advantage. What's the ideal time frame to resubmit PR links for indexing?” Well, I'm going to tell you right now, I don't submit any of the links for indexing at all, not even one time, not even the first time when I get the report back. The reason why is because it's unnecessary. Most of the PR sites, the media sites that the press releases get published to are crawled regularly by Google anyways because they're constantly publishing and because they're media sites. The Google bots live on those sites. They're constantly being crawled. There's really no need for you to submit. It's just additional step, it's basically you're putting additional effort into something that's really not going to make any difference because Google is going to be crawling those sites anyways. They're going to see your links and part of the reason why a lot of those press releases don't get indexed is because they are duplicate. Don't let me throw you guys off when I say they are duplicate, it's not a duplicate content penalty guys, but if Google sees …

Remember, Google will put things into what it calls the Supplemental Index. The Supplemental index doesn't mean it's bad. Just because something's in the Supplemental Index, doesn't mean it's bad. It just means it's very similar to other indexed results. If you publish a press release, it's the same exact press release republished 350 times or however many. With Press Advantage, I think right now it's around 250-ish or so distribution sites, so that's 250 pieces of content, of identical content out there on the web. Google doesn't need to index all, but trust me, Google crawled the site, is aware that it's there, whether it indexes it in the public index or the supplemental index really is beside the point. It's not important.

There are certainly some versions of the press releases that you hope and would like and want to be indexed, like Digital Journal is one of them. That's a good site for that. Also, the Press Advantage, the press release published on Press Advantage itself that gets indexed. Those are great press releases guys to push, build additional links to, uses like landing pages because they look good. They're very nicely laid out and they don't get purged. Again, there are certain ones that you can do additional things to and I highly recommend that. Don't worry about all the press releases, whether they're indexed or not because again Google is aware that they're there and if you have links pointing from them or NAP mentions, name, address, phone number mentions, another thing is called co-citation, all of those things occur because Google is aware that it's out there. Whether or not it's indexed or not shouldn't make a difference is my point.

Save yourself the time and the energy and the expense of your indexing service by just not even doing it. I'm telling you guys, I don't ever submit my press release reports to indexers ever period. We don't need to.

Marco: Having said that our [inaudible 00:44:46], we have a [inaudible 00:44:48] offers an indexing service, where he's getting 60 to 70% indexing rate. If you're a stickler for indexing, you can get your stuff indexed. Another way is taught in Local PR Pro actually by you Bradley. You send a traffic gig and I'm not going to say how or what because that's in the training and I'm not going to give away anything for free that's in the training, but there's a way that you can get traffic into your PRs and into your URLs that makes them all that much more effective because that's when Google really starts paying attention. Remember the art of art is getting activity, relevance, trust and authority into your link streams. There's just so much power when that happens. Again that's in Local PR Pro.

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Bradley: Yeah, the only thing I would say about that is the sending traffic to a PR is kind of a tactic to get a specific PR to stick in the search results. It's not something that I would typically use for indexing multiple published PRs. In other words, because each PR has its own URL. Something you might want to try, I've never tested this, but you could take the CSV report or a PDF, whatever that has all the links to your published press releases and submit that to a traffic gig in Fiverr as a Google Doc URL, like a public Google Doc URL, I don't know if that would do anything or not, but if you're sending 5,000 visitors to a Google Doc URL or a Google Spreadsheet URL that has all of your press release links on it that might help them to index. I don't know that. Again that's just something that just popped in my mind now. It might even be worth testing. In fact, some traffic gigs to some RYS stuff might be worth testing [inaudible 00:46:38] Marco.

Marco: I'm not saying that they’ll index or that [inaudible 00:46:42] index. What I'm saying is that the activity at that tier, whether it's two or three will bring it in closer and then that helps push into the algorithm, push all of the goodness that we're looking for into the algorithm, which is activity, relevance, trust and authority because what we're looking to push is the target URL. We're not looking to get anything going really into these press release URLs, these link building URLs or whatever, but just the fact that you're getting activity in there is what activates everything.

How Do You Select A Specific Video From A YouTube Playlist Embed Code At Each Relevant Post In A Money Site?

Bradley: There you go. All right, so Will's up. Hey, I'm going to actually do a demonstration for this Will because I understand that the way apparently, if you were in the new dashboard of YouTube, like there, ability to select the playlist embed code, it's not that it's not the same as it used to be. It looks like things have changed because of YouTube, but it's a very simple fix. I'm going to show you. Essentially guys, his question was in the Facebook group or one of the Facebook groups anyways that he was watching YouTube Silo Academy training. I talked about how you should theme mirror, if you've got a siloed website, you should theme mirror your YouTube channel for that brand or that same company that same brand, whatever. In other words, if you have a website and it's siloed, you can create and you're using videos also, so you can silo your YouTube channel using playlists, the same way that you siloed your website. The top video would be your top level keyword and then, you would have all your supporting keywords as the prime keyword or the title of the videos supporting that and you would put them in a playlist, all linking up to the top video.

If you've got YouTube Silo Academy, there are several different silo structures that you can apply, a mono silo. Anyways, my point is you can play around to see which gives you the best effect. One of the things that you should do is instead of just taking the video, like a way that can help to add additional power to both your website and to your YouTube channel is to not only theme mirror, which is basically mirror the silos on your YouTube channel that you have on your website, but also to create from those siloed playlists is to embed the corresponding video that it's targeting the same keyword as the supporting post or the corresponding post on the website. Embed that video in that post, but embed the playlist instead of just the individual URL because now once again, now you're embedding a YouTube silo into a money site silo. Guys, again, it's iframe stacking. It's the same thing. Instead of just iframing in the individual video, now you're iframing the whole entire silo into that specific post with the video that targets that same keyword that that post is optimized for.

Let's say you've got five supporting articles in a silo. You've got your top-level silo page and you've got five supporting articles, so total six pieces of content. Your YouTube silo should be the same. The playlist should have the top-level video, targeting top-level keyword and five supporting videos. Then, what you do is take the playlist embed code, like let's say on supporting article number two, you embed the supporting video number two in the playlist, so the entire playlist is embedded, but it's starting at video number two. Hopefully, you guys understand what I'm getting at here. Very simple, let me show you. I've got this opened up here. Let me just show you what I've done here. We're going to back-

Adam: What a nice picture.

Bradley: Okay, so I just went and searched Semantic Mastery’s channel. Okay, I'm going to click into the channel. I'm going to go to playlist. I'm going to go to the Humpday Hangout playlist, which has got 206 Humpday Hangouts in it. I'm not sure why there's only 206, but anyways I'm going to click into that to play all. Now, I'm just going to pause this real quick because it used to be, like I said that you could just go to share and click embed and it would give you the option to grab the embed code for the entire playlist. It would say, “Start the video in the embed player at video number one,” top of the playlist essentially or at the current video. It would give you the option. Well, that option doesn't appear here anymore apparently. What you do is you could copy this embed code right here, so I just copied it to my clipboard. I've got this notepad file right here. I'm going to increase the font size guys, so you can see it a little bit better. The embed code is right here, so this is an embed code for just the single video.

To demonstrate, I've got this open. Let's go to edit page. Sorry, it's being a little slow. I'm just going to paste that embed code that I just copied. I'm going to click update. I'm going to go view the page. Now, you'll see that if I click play, all it is is that single video, Humpday Hangout number 206. There is no playlist. There's nothing else right. When we started playing the playlist, we copied it from that. Unfortunately, it did not give us the option. Here's what we do, go back over to here and if you take a look up in the URL structure, you'll see where it says, “At the end of the video play, the normal … “ I know it's small text guys, but at the end of the normal YouTube URL, there's an ampersand and a list equals and that is the playlist ID right there.

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List equals that what's beyond the equals is the playlist ID, but you need to copy the &list equals, the ampersand list equals and then the playlist ID. If we go back over to my notepad file, you can see that this is what I just copied out of that URL. What you do is you put that at the end of the video right here. You can see the link in the code, the embed code that's the YouTube video link. All we're going to do is take that &list, but you have to replace the ampersand with a question mark. I don't know why that is but for some reason, you need to have the question mark there. You just replace that.

I'll post this in the comment section guys and I'll also post it in the Facebook, where the original comment was, but you can see that all you do is take that list equals, so you add the question mark list equals and in the playlist ID, so watch. I'm going to take this, copy that. I'm going to put it right at the end, so at the end of that YouTube URL before the end or the closing quotation, I'm just going to paste that in. Now, I'm going to copy this code again, go back to my page, replace the code, click update. Now when I refresh this page, you see over here guys, right there is my playlist, right there. You see that? It just changed that entire embed code now to the full playlist embed code. You can see that I've got, if I close this down, which video did this play, curious.”

Adam: Hello and welcome to episode [inaudible 00:54:31]-

Bradley: Hey, it's Adam.

Adam: … of Humpday Hangouts.

Bradley: Hold on a minute, I want to see, I can't see what the fucking title is. Pardon me for a minute, let me check it out.

Adam: [inaudible 00:54:41] and we are going to say-

Bradley: Okay, so that was 210, so if we want to, we could come back over here and let's say we wanted to go to 199, all we would do is switch out the YouTube watch part of it, so same thing. I could just grab the share, go to embed, copy the code, go back over here, paste it in and then, grab that question mark list equals ID. I'm going to copy that and put that right at the end of the URL in the embed, click update. If we come back at what video was that I think that was 207, no 199. If we go back and refresh this page, it should be at 199. Let's just find out [inaudible 00:55:35] 199, see that? That's how you do it. Again, it just took me a minute to figure it out under the new interface or essentially they got rid of that option, but it's real simple. You just grab this part right here and I'm going to copy that and put that on the page for you. Wow, we still have a lot of questions to get through guys. I can stay 10 minutes later tonight, but that's it.

[inaudible 00:56:05], I'll tag you in the Facebook page Will, but this is the YouTube silo embed. There you go. There's a demonstration today. I don't usually do this on Humpday Hangouts, but there we go. A lot of [inaudible 00:56:24] just quick comments, oh cool. Dan says, “So having gone through Local Lease Pro, is there a next step or path for optimizing or using services to add more power and longevity for ranking locally?” Okay, yeah Dan, in about two weeks, I'm going to do an update webinar for Local Lease Pro. In fact guys, it's going to be a public webinar. I'm going to do the update webinar publicly. We're going to talk about a lot that I've discovered since we launched it because we're building GMB assets at scale like I said, like we're building dozens of them, now dozens and dozens of them. I've discovered a lot over the last month or so since we launched the product. Yeah, I'm going to be doing an update webinar in about two weeks.

As a quick answer, Local GMB Pro that's the advance that's the upgrade and essentially Local Lease Pro is how to get started and how to start setting up assets and very basic optimization that does tends to get results if you're doing your location research correctly. that's one of the big updates by the way that I'm going to be covering in the update webinar in about two weeks is going to be location research. I've completely kind of refined that process now and it's opened up a hell of a lot more opportunity guys. I'm going to be revealing that on that webinar. Again, we're going to make the update webinar public, so everybody will have the opportunity to join that. I would highly recommend that you … We're not going to leave it public for long. It will only be public probably for 24 to 48 hours and then, you got to be in Local Lease Pro to watch it.

One of the things where I'm going to be talking about is location research. However, if you're doing the location research, then if you just follow what's in Local Lease Pro that should be enough for your assets to start generating leads. If you need additional, if you find … Not all of them are going to be slam dunks guys. Some of them, you're going to find are more competitive than others and sometimes, there's no rhyme or reason to that either. There's just going to be some that are harder to get results from, so that's where Local GMB Pro comes in. Local PR Pro if you just want it to rank, like Local PR Pro is great for pushing into the three pack, but Local GMB Pro is about getting leads and getting results regardless or independent of rankings. That's where Local GMB Pro comes in. It's more or less the advanced training for Google My Business for those assets that need the additional push.

It's a good question, but pay attention Dan, be on the lookout. We'll give plenty of notice when we have the webinar and not only that since you're a Local Lease Pro member, you'll have access to the replay even if you don't see the live webinar.

All right, what's up guys? Lots of people commenting on the sales. Dan says, “Hey Adam, really sorry about missing my appoint with you, I got stuck with a customer. When I sat down, it was seven and I told him missed it.” Dan's awesome, thanks for letting him know.

Adam: Real quick, Donald, if you're not on our Facebook group, go join it, check out the post yesterday. We've got a template for local proposal, so maybe that's what you're looking for.

Bradley: Perfect, there you go. Yeah, I just saw that [inaudible 00:59:42].

Chris: Oh and it's free.

Adam: Yeah, it's a nice post too man. I like that post.

Bradley: Okay, let’s see.

Chris: Thank you. It's a 100% true by the way. Yeah, the first time I closed a client, I didn’t have anything to send to the guy, so I had to repurpose that thing that you guys are going to get. I had to repurpose it. I think it was from a CPA or something. [inaudible 01:00:07] I had to hack and slash a lot of stuff, but yeah now, we have it. I send it to you guys. You guys get, made an amazing job, so it's pretty cool.

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Any Suggestion For A Call Service To Show Customer Actual Sales Calls?

Bradley: John asks suggestion for call service, so I can show customer actual sales calls and possibly sell leads until I have a client. I'm not sure what you mean by call service John unless I talked about pay per call exchange networks such as like RingPartner for example that's one way you can monetize assets until you find a service provided that wants to lease the asset or purchase on a pay per lead basis. However, as I said very, very clearly in the training that pay per call exchange networks, you're going to have really, really shitty conversion rates. It'll be terrible. I don't recommend it, except for something very interim, like if you've got assets that are producing calls, you don't have the service provider in place, then I would suggest using a pay per call exchange network as a kind of a temporary thing, so that you can help to monetize those assets.

Typically, what I do is and it just depends on how many calls I've got coming in, but I'll just send them to a voicemail. Sometimes, people actually leave messages for like tree services or whatever, but for the most part, I'm just showing the call data when I'm looking for a service provider. In other words, like I don't have to show sales volume because that's not up to me to sell. My job is to generate the lead or the phone call primarily, not to sell. It's the service provider’s job to sell and it's not mine. My job is just to produce the phone call, preferably a qualified phone call, but it's not my job to sell, so I don't try to show any sales data. I do like to show call volume data and I can show call metrics if I have them. For example, like calls where they came from, so obviously if you're getting a ton of outside area codes and stuff, then they're likely solicitation calls or spam calls, but if you're getting a lot of local phone number calls, it's because those are probably bonafide leads.

Again that's typically what I do, I just send people to voicemail, unless I've got … If I've got a GMB asset or a cluster of assets that are producing a significant amount of calls and I don't have [inaudible 01:02:34] … Well, usually it doesn't. If you're producing a significant amount of calls, you should be able to find a service provider very quickly because you've got something very valuable. If for whatever reason, you're still struggling with that you could use something like a pay per call exchange network, but just keep in mind that again your conversion rates are going to suck and so trying to use that data to show to a prospect, “Hey look, these are how many calls I generated, I generated 60 calls in the last 30 days, but only had three conversions,” that would be data you don't want to show them. You know what I mean?

Again, don't worry about sales data John. Just show the call volume and preferably if you can show that they were qualified in some manner.

Marco: If I may, I may be jumping the gun.

Bradley: That's why I didn't mention it. I know [inaudible 01:03:27].

Marco: Yeah, we'll be working on something along those lines John. We're going to improve let's say the actual sales conversion. We're working on something, I mean it's really wicked and it's going to be really good. It's still a few months away, which is why we can't give you details because we're putting it all together as we speak. Once it comes out, John you're in the Mastermind and always remember that membership has its privileges. You'll be one of the first people to whom this is made available.

Should You Set up A Portable FireFox Browser And Use A Consistent IP Address With The GMB Listings You Create?

Bradley: There you go. David says, “With the GMB listings you create, to be safe and keep everything separate, should we be setting up a portable Firefox and use a consistent IP address?” It's not necessary what's … David, we've been talking about this every single week for weeks now. We'll repeat it again though. What's important is that whatever IP you use and again, it's not the IP guys. It's not the IP. It's the device. It's the browsing session. You want to keep that live. The IP can change that makes no difference anymore. Honest to God, it makes zero bit of difference if the IP changes. What makes a difference is if you end the browsing session, if you close the … Like logout, like if you log out of Google for example and then, change the IP and try to log back in, it can cause re-verification or trigger a text message or whatever. It can lock your account, but as long as you're logged in, you can change IP as many times as you want and it's not going to trigger re-verification or signing in again.

The idea here guys is not to assign a specific IP and always log in from that IP because what you're doing there is you're just logging into the same IP, but you're always ending the browsing session. What's important is to keep the browsing session live or intact, open all the time, which is how most … That's how real people engage guys. Do any of you on your home computer when you're not doing SEO stuff, do you ever log out, clear cookies and log back in and all that? I mean no you don't because you only do that if you're spamming and you're doing SEO work.

What layman, civilian out there, a non-SEO ever logs out, clears their cache and cookies and then logs back in? Nobody, especially if they've got a Google account, they've got an Android phone, their devices are all logged in at all times and they never logout. Google is creating an avatar of that person and all their browsing history and the content that they like and that they engage with and the type of searches that they search for, the products that they visit, the entertainment, the videos that they watch, like all of that creates a profile and a history. That's what you want to do with your profiles that you're creating for spamming purposes guys. You want to create profiles that the browsing session remains open at all times and then, it starts to develop a history, cookies and cache accruing, not cleaning. You don't want to clean that stuff. You want it to accrue because that makes that look like a more natural, real profile, which is going to be a hell of a lot less likely to gets terminated than if you just assign a specific IP through a proxy and always clear cache and cookies and logout and log back in because you're using the same browser.

That's why I talk about in the training over and over and over again guys, if you're doing any SEO work now in today's, like today, you should be using a browser keeper application. I don't know if that's the proper name. I just made that up. It's an old joke, I just made up, a browser keeper like Browseo or Ghost Browser and there's probably other ones out there, Firefox, whatever you mentioned. Portable Firefox might allow you to do the same thing, I don't know because I'm not familiar with that. It's a good question David. I'm not picking on you, but like I said just don't worry about the IP guys. It's about the device and the browsing session, keep it open at all times. Using a browser keeper app like Browseo or Ghost Browser will give you that ability. Then, you don't even need to use proxies. You can do it from your home IP and it will be fine.

Marco: The problem with portable Firefox is that when you say profiles, sometimes and for whatever reason, the cookies will be wiped away, which is what we want. We want all of that activity. We want all of that information to be kept-

Bradley: Correct.

Marco: … forever and for whatever reason, when you go from profile to profile, sometimes you'll come back and that information that you want in there, the cookies and whatever, it'll be gone. That's the problem that I found with Firefox.

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Is There A Better Option Than P.O. Box For GMB Verification?

Bradley: There you go. Marcus says, “Setting up …” Marcus Aurelius that's funny. Anyways, “Setting up GMB in a different city, any better options than P.O. box for GMB verification?” Yeah, mgyb.co, just go purchase it from us, save yourself the time and the hassle. We'll give you a 60 day guarantee on it too, so just go to mgyb.co, which stands for Make Google Your Bitch and take a look at the GMB verification options.

When Is The Approximate Date For The GMB Posting Service In MGYB Store?

Do you have an approximate date from when GMB posting will be live on the MGYB store? Good question, Marco?

Marco: I'm not sure what he means by posting.

Bradley: The GMB posting, done for your posts.

Marco: Oh, the done for you service?

Bradley: Yeah.

Marco: It's almost available as we speak. I know we've been saying that for a while, but I was just talking to Caesar. I met with him today and that's one of the things that we discussed. We just have to set it up. I mean we're changing the framework that we're using so that all of the things that you can add to it because there’s just so much. We want it to be really simple. We don't want you to purchase one thing and then have to come back and purchase another, purchase another. It just becomes onerous and cumbersome and we want to eliminate that.

Bradley: That's awesome Will. Yeah dude, no problem man. When you said that he couldn't figure it out, I went back and looked at those embed codes and all I did was just take a look at the actual code. Guys that's one of the ways you can figure this stuff out. I mean it's not magic. It's just simple like I just copied the code from one of the blog posts that had the playlist embed, the proper embed code and I just compared it to the embed code that you get now and that's how I identified that question mark list equals and in playlist ID. That's all I did, but just compared those two embed codes and it stuck out like a sore thumb. I mean it's not magic. I'm not super smart. All I did was just compare the two and saw the difference between them and identified what it was and that's it, problem solved.

Is It Okay To Use Zamora SyndBuddy To Auto Post From The Blog To Branded Social Media Sites?

Ray says, “I've got a four-year client. His rankings are slipping after a site rebuilt. It's not a local business. It's international. I don't want it all to a tank from software footprints that Google doesn't like.” Well, Ray, first of all, yeah when you do like a major structural change on a website, you're going to see dancing. With the very limited information you gave me in the question, I'm not going to assume that you haven't waited past the normal Google dance time. I'm just going to assume that you've done all that but just for everybody else's benefit, pretty much all the time when you significantly change the site, like change the theme and structure, layout, those kind of things, it will dance, the site will dance and that's normal. One of the worst things you can do is during the dancing period is to go in and start trying to change up a bunch of the SEO components of the site because that can really trigger, like it can essentially sandbox your site because it's almost like a mousetrap, like a trap that Google sets.

Now, again, I'm going to assume that you waited out the dancing period and now, you're trying to find ways and it's still continuing to slip and that can happen also. I'm not sure why that would happen, unless like you said there's some sort of footprint issue that Google doesn't like. Again, if it was the same type of content stuff, I don't know why that would happen. However that said, is it okay to post to the site blog and use a plugin like [inaudible 01:12:05] to auto post to Facebook, YouTube, Vimeo and other 20 or so social platforms owned by the website business? Yes, as long as they're branded profiles, there's no problem with that whatsoever.

I would highly recommend that you're syndicating content to your branded profiles. Now, you can have other profiles like share content and such, but I would like essentially share, but wouldn't republish the whole post on other like third-party type or persona-based accounts. Branded accounts, yes. Persona-based accounts can mention and link to content, but I wouldn't republish the content that makes sense. I'm not familiar with how Send Buddy works, but it sounds very similar to what our IFTTT applets would do or any one of those other types of tools that our content syndication type tools, Snap, the social network auto poster plug-in is another one that does that, which is a WordPress plugin. Same thing, just select branded profiles to link or to republish content to. You can link to your content from third-party profiles, but don't republish to third-party profiles. Does that make sense?

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By the way, yeah, I mean if you want to use additional syndication stuff, you certainly can. A lot of that can be accomplished with IFTTT, but if you want to use a plug-in, if it's quicker or faster, easier, whatever, sure do it.

Okay, Jim, just contact [inaudible 01:13:30] in one of our groups and whatever group you're in, a Facebook or just post in the group, say, “I'm looking for an indexing service.” We'll make sure [inaudible 01:13:38] gets tagged on it. You can go, just visit him direct. We don't have that service available in MGYB yet, but we're just directing people, like direct to [inaudible 01:13:47] because he's awesome. He'll look you up. [inaudible 01:13:53] Over ray Bartholomew, again he says, “If doing more than one client AdWords campaign, should I get some special status from AdWords? Yes, AdWords manager count. That's what you should set up, absolutely. Ray, just go search Google Ads manager account. It's not AdWords any more, Google Ads manager account and then, sign up for that. You're going to need a new Gmail account. You don't sign up with an existing Gmail account. You got to create a new one, but at least in my experience, they don't make you jump through hoops to create it. It's usually just an easy creation process and then, you'll assign Google Ads accounts to the manager account, so that you'll be able to access from the manager account.

Okay, oh sweet, we're done.

Marco: All right, one last thing before you go, guys subscribe to our YouTube channel, come on. It really helps us out. It really helps us keep this free, keep this venue going with four years and counting. We plan on just going as long as we can. It helps us out when you guys go and subscribe to our channel and the activity in our channel also helps us out. Please, go and donate, donate to the charity. It's Thanksgiving, it's a time to be grateful for everything that you have that you've been given, for all of the blessings, but it's also time to look outward and see how much need there is and to know that simple five bucks, like I said a cup of coffee can make a world of difference to a child.

Bradley: Yeah and definitely, guys try to, if you can even $5 like you said, $5 if everybody that came and watched Humpday Hangouts donated $5, it could make a significant difference in a lot of children's lives. Definitely do it. Besides that guys, everybody have a happy Thanksgiving. We appreciate you all hanging out with us, even though we went late again, so thanks. We'll see everybody next week. Happy Thanksgiving.

Marco: Happy Thanksgiving, bye everyone.

Bradley: Bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 210

By April

Click on the video above to watch Episode 202 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hello and welcome to Episode 210 of Hump Day Hangouts. I am Adam Moody with Semantic Mastery. We are gonna say hi to everyone real quick before we dive into some announcements and questions from everybody watching us live. Also, if you're watching this on YouTube, we noticed from time to time that we get questions over there, but you need to come to semanticmastery.com/hdquestions and ask your questions there, that's where we're monitoring. Before we dive in, real quick, Chris, how are you doing, man?

Chris: Doing good. Good weather in Florida always the last couple weeks. I highly recommend it, like I love it. How are you doing?

Adam: Not bad. It's like 60 here, which is perfect. Everyone in California thinks it's like the middle of winter and I'm just enjoying myself. This is good. Marco, how about you? How's the weather for you, man?

Marco: Things are good here, man, transitioning to the dry season. So we're gonna have about five and a half months of absolutely no rain, not even a drop. I'm looking forward to … Yeah, but then, it's seven months of afternoon showers. You gotta pay the price for the life you live, right?

Adam: Yeah, fair enough.

Marco: But always warm, like if it were 60 here, we'd all be dying literally. It's freezing cold.

Chris: [Inaudible 00:01:19] stay in Florida.

Adam: Definitely. Bradley, how about you, man? How are you doing?

Bradley: I'm good, I'm happy to be here. Got lots of stuff going on at the moment. Just been really, really busy. In last week, well, I took off for a couple days because my sister got married again. I actually got to go down to Hilton Head, South Carolina and meet one of our members, Ed, who also went to POFU Live; he's in the Mastermind also. That was cool because I got to spend an hour with him just chatting. It was really, really cool. I always enjoy getting to meet members whenever we have the opportunity. So that was a lot of fun. But I had to take really Friday and Monday off, so now I'm behind.

Besides that, I got a quick little story to tell very, very quickly. Just last week, it was funny because I was actually reviewing the Hump Day Hangout from last week and I was talking about mitigating risk. Marco and I, we were talking about reducing exposure and trying to mitigate risk because, if you put all your eggs in one basket and Google takes that basket, you're screwed, you've lost all those assets.

Well, I was using a test with what's called GMB Location Groups. It's a setting inside of Google My Business. I was running a test on a set of GMB assets for a particular metro area, so one metropolitan city area. I had seven assets in there that were fully optimized, 100% done. In fact, they were the seven assets that my VAs has been training on as he's been learning the processes for doing this whole method, the Local Lease Pro model, essentially.

Long story short, on Saturday, I was down at the Hilton Head and I happened to get an email saying that the account that was used as the recovery email for that particular GMB manager account, which had to be turned into an owner in order to use location groups, had been terminated for violating Google's spam policies. I lost all those damn assets, every single one of them, and I can't even access them through the original Google accounts now, guys.

That was three weeks work, not necessarily my work, but my VA's work wasted. Now, is it all bad? No, because I learned a valuable lesson. Number one, don't use GMB location groups, it's like a trap, number one, lesson number one. Number two is always mitigate risk. Don't set yourself up with vulnerabilities that Google can take … We exploit Google's vulnerabilities. Don't you think Google will exploit ours? So I learned that … In fact, I'm actually updating the entire process for how to first log in and set up and manage a lot of GMB assets. I'm updating all those processes this week, in fact, because we have to do something new that reduces our overall risk.

Anyways, that was my little story. I'm a little bit behind now because all the work that I've done for the last several weeks on all the processes now has to be updated and redone. But that's the cat and mouse game that we play.

Marco: Yeah. One of the great things about our Mastermind is that we do all of the testing, we take all of the risk, we were the ones who go in the lab. I mean, we do encourage our own people to test so that they can verify that our results are what we're saying they are. But it's one of the things that we do, we go, we blow things up and it happens, and then now we know what not to do. And right into our Mastermind, we'll share all of test result with the membership exactly what was done so that they don't repeat the process and get stuck losing assets because nobody wants to lose an asset, especially not seven. But so be it, lesson well-learned and it's a lesson that the Mastermind doesn't have to repeat.

Bradley: That's true and, just real quick segue, that leads me to, that's kind of like what the Mastermind is about. The scaling option, like doing all these heavy processes and stuff, is really reserved to the POFU Live group attendees at the moment, but we're polishing all this stuff. Obviously, the Mastermind, we update, like tomorrow we've got a Mastermind webinar and I'm certainly gonna be talking about what not to do because I want to make sure all of our members are fully aware of what not to do so they don't lose assets.

But once we have this 12-week process done, that the POFU Live attendees are kind of in accountability group with me right now, and we've got a target that we're trying to hit at the end of 12 weeks, which is 50 GMB assets fully developed and ready for monetization, if they're not already monetized by that point, and so when we're done at that 12-week period, we will have discovered or perfected, really fine-tuned the method and all of the processes to get us there, to get us to that point. That's when we're gonna release in its entirety the Mastermind.

That training will not be released outside of the Mastermind, period, and that's only because it's highly valuable and we put a lot of work. In fact, the other members of the POFU accountability group with us, that's like 12 of us in there, and so that's a lot of intellectual property, a lot of a work that goes into that. So the Mastermind members will get that.

But that's just one of many things that we do there. For example, we had some questions about how to structure ad ID pages and set up as three buckets with HTTP, SSL protocol, and all that stuff. Two weeks ago, we went in and showed exactly how to do that. I mean, it's just stuff like that that we do in the Mastermind all the time.

Adam: Yeah. Something else that I just remembered, that reminded me of, Bradley, was, I think it was Jason who posted yesterday, who's one of our Mastermind members, just out of the blue was like, hey, I've seen some questions about blah blah blah-, not blah blah blah, but some heavy-duty IT stuff. He's like, “Hey, if anybody needs help just ping me. I'll do it for free if you're a Mastermind member.”

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That's just awesome to see. Again, you get that in a tight-knit group like that. It's cool having that ability. Everyone who knows our story kind of knows where we came from and how we were part of a Mastermind. That's why part of why we do this to get that community, it's not just a jumble of people, you do have a community.

Bradley: Yeah.

Adam: Well, cool. I also want to say then to you guys, we mentioned the GMB stuff, we've got a sale going on right now at MGYB. It's wrapping up today. So if you're interested or you need a GMB verification service, whether it's for your clients, it's for yourself, you're doing some lead gen, head over there. I posted it on the page. If you're watching the replay, sorry, it's probably too late. But a good reason to watch live and open the emails is you get a 35% discount on that service right now. So head over there do that.

Real quick, too, if you're joining us for the first time, thank you so much for watching us. If you want the right place to start, because it is one of the questions we get, “Hey, where should I start? Should I take this course and do that?” start with Battle Plan. No matter what you're doing, even if you want to hop into Mastermind, get the Battle Plan, come join the Mastermind. That's the path. The link is on there. It's a great way to get repeatable results, which is why we put it together, so that we can have that. It's our home processes put into an easy-to-digest format.

Then, obviously, like we've been talking about it, if you're ready to take things up a notch, if you wanna scale, you wanna grow, then the Mastermind is the place to be.

Bradley: Did you open up Local Lease Pro as a standalone product now?

Adam: Yes.

Bradley: I'll be damned. I didn't realize that was available yet. Okay.

Adam: Sneaking that onto the page, if people are interested.

Bradley: Yeah. Okay.

Adam: I'm gonna say no more.

Bradley: Everything I've been talking about with this Local Lease Pro method, that's it. Most of you guys are probably aware of it because of the Side Hustle Toolbox promotion, that was our contribution. But now that that's closed, it's a standalone product. I'm gonna be updating that in a couple of weeks with some of the new processes that I've just discovered.

Again, GMB, like the actual optimization process has changed slightly. Not much, but slightly, and I'm updating the processes for my VAs right now. So next week, I'll kind of polish it up a bit and then add that into the Local Lease Pro training. So if you guys don't have it yet, I recommend you get it. This method is freaking killing it. I think it's the most opportunity I've seen in my local marketing career. I mean that, so check it out.

All right. Can we get into questions?

Adam: I think so. If you guys are good, let's do this.

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Do I Need Access To A Client's Website If I Do Local SEO For Them?

Bradley: All right. Starting off with Chris Green posted a support question from Vincent. He says, “I'm considering to join the RYS Reloaded or the GMB course. My question is this: if I do SEO for local businesses in my country, which is Malaysia, do I need to have access to my clients website?” No. It can help. You don't have to have access to the client's website, but it would certainly help because you could take care of some on-page SEO issues. In other words, you can optimize the site itself, which is considered on-page SEO, and that can help that can help quite a bit.

In fact, with proper on-page SEO, a lot of the times you can rank a site with a fraction of the off-page SEO because any off-page SEO that … If on site is proper, if it's tight, if it's strong, then any off-page will significantly affect, it will have a strong impact on the site because then the site will respond well to off-page because it is a well-built, well-structured site.

But that doesn't mean that you have to have access to the site because you can accomplish through off-page. You can still rank a site with off-page. If the on-page is terrible, then you probably are fighting a losing battle. But if it's decent, then you could probably still accomplish what you need to, depending on how competitive the keywords are that you're targeting. But it's likely that you could still accomplish what you needed to with off-page alone. But again, there are benefits certainly to being able to access the client's website. Right? If you're starting with garbage, it's gonna be difficult to rank. So just keep that in mind. Okay.

It helps, it's not 100% necessary. Well, it depends, right? It depends on what the status of the site is currently. If it's a shitty site, if it was built poorly, optimized poorly, or if it's spammed to death or whatever, then you may never be able to rank that site. But if it's decent, if it's fairly okay, then you could still just apply off-page methods and probably get the results that you want. However, if you can do both, manage the on-page and the-off page, you will get the best results. Right?

Are The SEO Methods In RYS Reloaded And GMB Work On WordPress.com And Wix.com Websites?

Number two, he says, “If my client has a WordPress.com or Wix.com website, can the SEO methods taught in RYS Reloaded and GMB work and getting first page ranking on Google?” Well, yes. Well, Local GMB Pro course is not really anything that have to do with websites, right? Local GMB Pro is how to optimize Google My Business and set up all of the Google assets to rank. Well, not even to rank, but to just generate leads from Google, independent of ranking. That's what Local GMB Pro is about. It's about getting leads, getting exposure from Google My Business, whether it ranks or not, and that's what that whole … Again, despite traditional SEO, Local GMB Pro can generate leads from Google. Okay. So that's what local GMB Pro is.

RYS is about using Google's assets as an off-page tool as well as an entity validator, an authority builder, and multiple other things. But it's more of an off-page thing. Again, it has nothing to do with the website structure or the platform itself, WordPress or Wix. It doesn't matter because all you're doing is using Google properties to push relevancy and authority over to whatever property is that you're trying to rank.

Marco, do you wanna chat about that a little bit?

Marco: Yeah. It's just one of the pillars that we teach, ART, the art of ART, activity, relevance, trust and authority, both on the link origin and on the link destination. What that means is you get visitors no matter how you show activity and Google reward you as long as everything is relevant and you're working with trusted and authoritative entities. If you become along with that, a trusted and authoritative entity, then you get rewarded. Google will also reward you for being in Google because Google trusts itself. It's the ultimate as far as what it trusts. So working in what we call working inside the belly of the beast also has its rewards.

Yeah. As Bradley said, it makes absolutely no difference. I mean, you work with whatever. I mean, you have a free WordPress blog ranking for … what is it? Free-, no, not free. SEO Virginia. Yeah. I mean, it just goes to show that if you get that activity in there, everything else just fall into place as long as it's relevant, trusted and authoritative.

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I keep telling people, and I just mentioned it in our Semantic Mastery Facebook group, the Mastermind, that ART, A-R-T, will trump anything. It will even overcome any of the negative factors, of the algorithm, penalties and all of that. You become almost immune to anything that Google has to throw at you because you're signaling rank pot-, excuse me, rank brain in the way that it wants to be signaled. You're doing the Google tickle, the T tickle. I mean, it blows up. It becomes a self-feeding monster once you get all that activity in there.

Bradley: Yeah. This is an example of what Marco was just talking about, this is that WordPress.com. So free wordpress.com blog, guys. If you take a look at this, there's no content on this page. It looks like there's content, but the only content on this page is this right here. That's it. The rest of those are embedded files. That's RYS at work there, guys. That's RYS Academy right there at work. Okay. Again, go view page source, the post body, the article body of this post. The content body is this right here. That's the only text on the page. The rest of it is all embedded files RYS style, and that's all.

Look at that, guys. It's ranked number three in organic for SEO Virginia. I mean, that's pretty powerful. Again, that's all off-page stuff. There is some on-page going on there because of the iframes that are actually embedded in this page, but it's primarily an off-page thing that's got this ranking. And that's the power of RYS, right?

By the way, the Google site as part of the stack and that's been number one since May of 2015. Guys, that's been number one since May of 2015, or within a few weeks anyways, that's when it was published. Look at that, it's a horrid site. It was just for a test purpose, guys. Still ranked. Still ranked, it's three and a half years now. Still ranked. Anyways, there you go. Will it work? It damn sure does.

How Do You Get The URL Of A Scheduled Post In The MGYB GMB Service?

Dustin's up, or Da B. “Hey there. I'm using the MGYB post scheduling service but I was wondering, in the Local GMB course you link to the previous post but when I scheduled a post, then I don't have the URL of the last URL because it will be scheduled. How do I link to the post then if the last post yet is not published or is not published yet? Greetings. Dustin.” That's a good question Dustin.

Marco, that's something that I think Rob was talking about that was going to be a feature, that was going to be released soon within the auto poster was the ability to silo a post. Is that correct?

Marco: Yeah. We keep going back and forth with Shripad. I'm not sure if that's available yet. But I mean, there's an easy solution to that. Link in the body or you're still not gonna have the post URL. You would need the original post URL, and then the next one, then the next one. So Shripad will have to come up with something regarding that so that we can solve that issue. But, yes, he is working on it so we can silo GMB posts.

Bradley: Yeah. I'm thinking if the script would wait until a published one was pulled and then grab the short URL and then link to that before the next one that's scheduled publishes. You know what I mean? That would work to build a silo on that. I know that if you post the post … So you publish the post, then you grab the URL and link to it from the next post. But, you're right, if you wanna schedule out multiple posts in advance, right now there's not an ability to do that yet.

But that's something, Marco, if you wanna make a note of that specifically, silo posts together, schedule post together, which I'm sure that can be integrated at some point. Right now that's not something that can be done, Dustin, but we're working on that. It's a great feature.

Marco: No. Dustin, what I would suggest is you just have your VA go in and add links as needed.

Bradley: As they're published.

Marco: Correct.

Bradley: Right. As they publish, go grab the URL, and then go post the next one. That's the only thing we can do to daisy chain them together right now until we have the automation such that it will be able to do it. Okay.

Jordan says, “On one of the, or …” Okay. One of the guys, here we go. “One of the guys on our SEO team said after an SEO pitch this probably sounds like magic to them. I still can't believe we get paid for this stuff, almost like grownup version of video games. Haha.” That's funny. Well, I can believe we'd get paid for it, man. Think about all the testing and all the studying and all the learning and stuff that you, guys, and the money that you invest in your education and to tools and all that stuff.

I mean, we spend a lot of time learning this stuff, guys, we should be paid for it. I mean, think about that. We spend all our time learning how to perform this SEO magic stuff. A business owner that's doing plumbing, for example, he's out unclogging drains and that kind of stuff. He wouldn't have time to learn all this stuff. How do I know? Because I was an electrical contractor and I had to learn how to do this shit while I was doing electrical work. It just so happens I found that I could make more money at this, that's why I switched to this all together.

What are you gonna say, Marco?

Marco: Yeah. I was gonna say we deserve to be paid and be paid well. I mean, do you know how much time we've spent between RYS Academy, RYS Reloaded, Local GMB Pro, Local PR Pro, Local Lease Pro? Do you know how many hours have gone into researching that and making it work? Making that all work hand in hand so that one pushes the other and you're pushing ultimate power to whatever destination so that that client's phone rings?

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Yeah. It may seem like magic. “Well, my phone rang. You did all that.” But it's actually just hours and hours and hours of being a total geek.

Are There Ways We Can Use Press Releases Based On The Battleplan Aside From Launching A New Site?

Bradley: Rabbit-hole time. Yeah. Dan's up. He says, “I've looked using press releases based off the Battle Plan and saw that you have them at the store. Besides using them for launching a new site would there be other places that I could use them? I do some consulting on the side for local businesses and build sites, lead gen, et cetera?”

Yeah, Dan. “Press releases are my favorite off-page or link building method really. Like no question, I absolutely love press releases. I use them as my primary off-page link building tool or method. I still use spam links from time to time for certain things, but for the most part I'm using press releases for link building.”

Yeah. You can use them. Guys, there's dozens and dozens of things that you can publish press releases about. I've talked about them. Dan, we have a course called Local PR Pro which is specifically about how to use press releases to rank in the Maps pack, to get Google GMB, Google My Business profiles ranked in the maps pack using press releases. Right?

That's what that course, Local PR Pro, is all about. In that course, I talk about how there's multiple different things that you could publish a press release about. Because that's a question that comes up often, “Well, I don't think my client has anything that's really newsworthy to publish a press release about.”

But think about it, getting a five-star review, you could publish a press release about receiving a five-star review or your client. Or you could publish a press release about a new employee being hired. Or a seasonal change to the product line that's available. Or the services that are available, depending on what kind of business you're dealing with. Or an accolade that the company receives, some sort of award or something like that. Or any charitable things, any charity events that they're hosting or that they contribute to or participate in. Right?

There's just dozens and dozens of things, hooks, angles that you could use to write a news release or something that can be … Guys, you can even publish a press release about a new blog post that's been published on the website. No kidding. I mean, you just have to get a little bit creative. Dan, when I say you have to get creative, I don't mean you. I mean, what I would recommend is hiring a PR writer, from Upwork or something like that, that can come up with these angles. A good press release writer can come up with a newsworthy angle for just about anything.

Again, if you're doing a lot of this work, you could hire a PR writer, a good PR writer from like Upwork or something like that. Or if you've got a good press release distribution service that you subscribe to for monthly press releases or whatever, if they've got good writers in-house, which most good services do now, then they'll have writers that are already trained on how to find news where the angles or to create hooks or their stories for the press releases. Right?

For example, if you use the MGYB press release service, the writers there from the Press Advantage distribution network, if that's what you're using, it's fabulous, and there the press releases are almost twice the content length of typical press releases. There's somewhere in the neighborhood of 750 words as opposed to 300 to 400, which is what most of them are. So those writers are really, really good, like their sole purpose in life is to find an angle or to create an angle to write a press release about. Those are the same writers that you have access to when you buy a press releases from us individually.

Okay. Anybody wanna comment on that before we move on? It's a good one, Dan.

Marco: No. I think you hit the nail on the head. They're great for just about everything. The only thing that you have to avoid is self-promotion, but you get that from most of them. You just have to define what self-promotion is. You go and you advertise. Well, we're in Facebook, if you've just started your Facebook page, we're doing this, we're doing that. It's still self-promotion. It's just not getting sales. That's what you wanna try to avoid.

Other than that, it's fantastic for link building. Not only that, if you hit the press release, whatever the distribution network is with link building, it'll push through. You're putting a filter in between the destination so that you hit that with link building. It'll power it up even more. They just work really well for everything.

Bradley: They damn sure do. Like Marco said, you can actually do self promotional PRs, but the salesy part is what you gotta leave out. They shouldn't be salesy. But they can be self-promotional. Again, a good PR writer will be able to disguise a promotion as a story, a news story, and that's really what you wanna do. That's why I say don't do it yourself. If I had to write press releases, I'd be a very miserable person. I wouldn't wanna do it, but some people enjoy that stuff and they're good at it. All right.

Is It Okay To Start With Battleplan Before Going Into The Mastermind and Syndication Academy Courses?

Andrew Walker's up. Andrew is a local guy to me. I was in lead share, like a breakfast lead share group with him for several years that I don't attend those things much anymore. Andrew is a great guy. Anyways, it's good to see you here, Andrew. I haven't seen him in a while. He says, “Hey guys, it's been a long time since I've been on Hump Day Hangouts. I got caught up in the cold calling strategy to build my business and also had a case of the shiny object syndrome.” Well, we all do, Andrew. Don't beat yourself up, buddy. We all go through that. I promise you, I've been through it. I still struggle with that, to be honest.

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“I don't fully understand how powerful-,” or excuse me, “I didn't fully understand how powerful digital marketing is and what it can do for your business. You would think that that's a no-brainer for an IT guy. Anyway, I'm back for real and I'm ready to learn this stuff. I've just downloaded the Battle Plan. I'd love to get involved in the Mastermind, but I'm not able to afford that at this time. Syndication Academy looks to be a great runner up. Can I start there to get things going or just start with the Battle Plan? Thanks, guys, and congrats on your four year anniversary.”

Okay. Great question, Andrew. Again, glad to see you back, man. The Syndication Academy is, yeah, it's good, however, because, I'm not gonna knock Syndication Academy, but what we recommend is, especially for you, Andrew, you're running your IT business, your IT services business, and so it depends on how much time you have. If you've got a lot of time and no money then, yes, pick up Syndication Academy because then you can learn how to build your own syndication network, which is gonna be one of the critical components to your business in expanding your reach and helping to generate more leads, it'll help with your SEO and all that kind of stuff.

However, there's a lot of time that goes into learning how to build a syndication network and, unless you plan on building syndication networks for others or selling them to others, I wouldn't recommend that you go through all the trouble of learning how to build all that stuff for your own branded syndication network, for your own business. If you're looking to try to grow your business, then your time is better spent not learning how to build a syndication network that you're only gonna build one for your own business.

Your time is better spent marketing your business. You can instead just buy a Done For You Syndication Network from us and we will build it to our specifications, which is exactly what we teach in the training. You can save yourself weeks of study and implementation by just buying a Done For You Syndication Network and you still reap the benefits of it without having to spend weeks of your time. Does that make sense? They're inexpensive enough that there's really no reason that you can't just buy a Done For You Syndication Network from us. It's cheaper or about the same price as the cost of a month tuition to Syndication Academy. Right?

Anyways, my point is, if you want, Andrew, since you can't join the Mastermind yet, what I recommend is that you attend our Hump Day Hangouts regularly on Wednesdays, ask your questions here try, keep it to one question per post. In other words, you can post a few times, but try to keep it one question per post please. Ask questions here and we will try to guide you in the best way possible to help you to start growing your IT business, just from these Hump Day Hangouts. Then once you have generated some revenue you can always come join the Mastermind, which is your best bet, because the Mastermind is not just about marketing stuff.

Guys, we've gotten away from just teaching SEO or just teaching marketing methods. It's more about building your business regardless of whether you're building a local agency or consulting firm, or you want to build your own brick and mortar business, or virtual business for that matter. We want to teach you how to do all of that, which includes marketing and includes SEO, and includes all that stuff, but we're not pigeon holing our training into just marketing training, if that makes sense. A lot more goes into it than that.

I would suggest, Andrew, that what you do is come back and join us here in Hump Day Hangouts, get involved, stay engaged, ask questions. We also have our Facebook group, the SEO tutorials Facebook group that you could ask questions there. As soon as you're able to, I would invest in joining the Mastermind so that you can get, basically, almost one-on-one guidance from each one of us my partners and I as well as all of the other members in the Mastermind that are also savvy business owners. Right? That's part of why it's Mastermind because it's not just about us teaching all the time, it's about everybody in there contributing and helping each other, which is fabulous. Okay.

By the way, one of our top members, longtime members, Jason Johnson, who is what Adam was just talking about at the very beginning of this Hump Day Hangout, he was mentioning somebody was having difficulty setting up their MX records for G suite email to use their domain for their email within G suite. Jason Johnson posted, “Hey, I saw somebody was having trouble with MX records. Hey, I'm an IT guy. If anybody has any questions or any problems, tell them to reach out to me. I'll help them for free as long as they're a Mastermind member.”

Andrew, what I'm saying is, Jason is an IT guy who's been in our Mastermind. He does digital marketing on the side, but also markets his own business and somebody that you could absolutely click with. Probably the two of you could chat about what he's doing for his business and what's working for him in generating leads for his IT business and all that kind of stuff. Right?

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Again, that's part of the power of a Mastermind. It's not just learning from me or Marco when, you know, I'm gonna teach you how to generate leads for your business, but I generate leads for contracting businesses. Right? You're trying to generate leads for IT services, and computer repair networking, and that kind of stuff, so why not get the advice direct from somebody that's already generating leads for that type of a business, which we have members in our group to do that? Does that make sense?

That's the power of a Mastermind. Okay. So that's what I recommend. In the meantime, if you don't have the money, come back here, ask questions, implement what you can, go through our YouTube channel Semantic Mastery, youtube.com/semanticmastery. Use the channel search function, ask questions over there. You're likely going to find already video answers for many of your questions. Then, like I said, anything that you can't find answers to, post in either the Facebook group or post back here on the event page every week and we'll come in and answer your questions. As soon as you can generate a little bit of positive revenue, I would reinvest that back into your education and into building your business by joining the Mastermind, getting guidance from us as well as our other members.

Marco: I'm gonna give him just a couple of weeks. First of all, welcome back, Andrew. Sorry that you had a shiny object syndrome. I mean, that sucks and it makes you spend a whole lot of money and time chasing. It becomes a useless path. You fill up your computer with a whole bunch of garbage that you're never going to use and you realize how much money you spent and then you get caught up at where you are right now where you ended, and dropped all that money and you have nothing to show for it.

But that's okay, lesson learned. The two examples that I'm gonna give you is, I'm gonna give you Paul Fussell, who's always in these Hump Day Hangouts, and I wouldn't be surprised if he drops in today; or if he isn't, it's because he's out making money. He was at POFU Live, as a matter of fact, our event. The way he went about doing it, he come into Hump Day Hangouts, ask questions, and then go and go and apply. Ask questions, go and apply. then he started purchasing our drive stacks to rank. I know that he was doing dental for a while, I don't know what he's doing now.

Anyway, the thing about Paul is that he just went and he got Done For You services, and then he was chasing clients. Every time he'd get a client, drive stack, and that's how he would he would rank them. But that's Paul and that's how he did it, so Hump Day Hangouts and Done For You services.

Then, we get to Jordan in Syndication Academy. Jordan lives in Syndication Academy, he's always there. He's one of our, I don't know, one of our long-running and most active members of Syndication Academy. He runs an agency and I think he just got a huge nationwide client, but it's from Syndication Academy. I'm not gonna say that he got everything from Syndication Academy, but I know that that's his foundation and I know that that's what he's doing to rank his clients, to help his clients and to help his agency.

He has an agency, actually he's an agency owner, but he decided that Syndication Academy was the thing for him. But, of course, they'll all tell you, and Jordan will tell you that the Battle Plan is the place where you start, and you have to follow it. If you follow the Battle Plan, then you're going to get to our Done For You services.

It's a whole lot easier to go and buy a Syndication Academy Network, as Bradley mentioned, than to learn how to build a one-of-a-kind that you only need that one time. Why not go buy it and pay that than to pay a monthly membership to learn how to build one, or you might not wanna learn how to build one, or you might need?

It's just to buy them and then go and sell it to clients, to people you know. Then, you pitch the benefits of being branded of having that footprint of being seen, of your content being seen everywhere, pushing your content to where the people are hanging out. So that's one of the benefits.

You could do it many ways. Now, of course, we're always going to tell you that the Mastermind is the place to be because that's where like-minded entrepreneurs hang out, people who want to grow their business and get away from just that weekly paycheck and having to wait until the next one so that you could do whatever it is that you wanna do. We wanna push you, guys, past that. We call it POFU, position of fuck you.

Whatever that position is for you, Andrew, we want you to get there. There isn't just one way to get there, but we do wanna help you get there. So whether you choose Hump Day Hangouts, whether you choose Syndication Academy, or what we suggest, whether you join our Mastermind, we're going to help you any way we can. That's what we're here for.

Bradley: That's right. Let's not forget Mohammad. He's a shining example. Mohammad Mackey. He started by just joining Hump Day Hangouts and coming and asking questions week in and week out and for months. Eventually, he got to a point where he landed a couple of his first clients and started making enough money. He came and joined the Mastermind. Then, he went through a little bit of a struggle for over-promising to clients and ended up losing some clients and had to drop out of the Mastermind for a little bit.

But he kept coming to Hump Day Hangouts and asking more questions, even during that time where he had to back out of the Mastermind, and he got the education that he needed and he implemented it. Right? It's nothing we did, all we did was provide him with information, but he's the one that took action and kept at it. He kept persisting in working and he kept finding stuff that wasn't working until he found stuff that did work. Then, he landed some clients again, got his money back up, and joined the Mastermind again.

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We have multiple examples of people that have done that just by starting here, right here at Hump Day Hangouts, Andrew, and you can do that too. Right? The Battle Plan, like I said, will tell you do this, this, this, and this, and you're going to start getting results. It doesn't say that you have to learn how to do those things, it just tells you apply these things. Right?

You can either learn how to do those things and do them yourself or, as a business owner, it would be much more efficient with your time to just purchase the Done For You services and apply them in the order that they're recommended and reap the benefits of those without having to learn how to do it. Okay. Great question. Again, glad to have you back, Andrew. We're happy to see you participate and be a lot more engaged over the coming weeks.

What Are The Factors You Consider When Finding The Best Keywords For Ranking Opportunity In Local Lead Gen Campaigns?

Gordon's up. He says, “Hey guys, thank you very much again for the help you provide on Hump Days. It's greatly appreciated.” You're welcome, Gordon. “If you're looking to find a low hanging fruit where you can easily rank in the GMB 3-pack, other than looking at the reviews of the current businesses in the 3-pack in their citation profile, what else do you do to decide whether or not you have found a golden goose ranking opportunity? Also, how do you determine whether or not there's enough search traffic to generate adequate phone calls? Thanks again, Gordon.”

Okay. First of all, Gordon, Local Lease Pro, I showed the exact simple method, it's kind of time-consuming, but the simple method using it, a free software that we show, we use to identify what I call slam-dunk opportunities, which is which you're calling a golden goose in your question, okay? Again, that was in Local Lease Pro. If you have access to that, which I'm hoping you do because it was on sale for a very, very ridiculously low price for about eight days during the Side Hustle Toolbox launch. That's close now, but it is available, Local Lease Pro, but we teach the method specifically how to find low-hanging opportunities.

Now I can't go into the details of that right here, but it is very, very simple to do using the Easy Local Cash software, which is a free software. It's Chad Kimball's software. It just shows you, basically, ever since July of this year, when mobile implemented or switched to the mobile first index, that opened up just massive, massive opportunity. I'm telling you, guys, it opened up more opportunity than I've seen since I started my local marketing career in 2010. And that is what we teach on how to find those opportunities that have been opened up by this major change in the algorithm or which index is used first. Right? The mobile first index.

That's all in Local Lease Pro. I can't obviously say that right here. It is in the course. Also, you can find out, certainly, if you joined a Mastermind, because Local Lease Pro is one of the first courses that Mastermind members get now when they join.

Marco: Yeah, the how. I mean, that's the course, the how is, you know, if we gave you that, then why have a course in the first place? So, sorry, that's something that we can't do. I'm glad that you mentioned again the Mastermind. I was in our mini, we have the mini-Mastermind and mine is on Tuesday nights for an hour. I have three great people. I have Jamina, I have Will Kenderdine, and John Wypick. We were going over my method for using the software and we went over it in detail. I don't mind for an hour. I mean, I decided to give my time, right?

So this is what it's all about. Membership has its privileges. I do things a little bit differently. I find targets a little bit differently, but it all works just the same way. The same way that you teach it, the way that I do it, I already decided to do it. The thing is that membership has its privileges. You have to be a member in order to get the information that you're asking about. It's not something that we can give away for free.

Bradley: Yeah. “Also, how do you determine whether or not there's enough search traffic to generate adequate phone calls?” Well, that's a good question. If you do your research properly upfront, you should know. First of all, you should research your industry or the niche that you're targeting. Now if you followed us at all for any length of time, Gordon, which I know you have, you know that I've been telling you and I've been preaching this and beating this drum for years now, which is: specialize. Focus on one industry, guys. Become a big fish in one industry instead of a me-too agency or a me-too consultant or me-too local marketer that will just accommodate any business that will talk to you.

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Trust me, you will never gain any traction in your business, or you will have a much harder time gaining traction in your business, if you just offer marketing services to any business that will talk to you. Because your amount of work multiplies exponentially because you have to do keyword research, you have to do market research, you have to understand the vocabulary of the industry, you have to figure out what the pain points are in those industries both for the consumer and for the business owner.

Because if you're the business owner that you can help them market their products and services, you need to understand the consumer's mindset, but you also have to understand the business owner's mindset. So that you can talk to them and speak their language, build rapport with them. So you have to learn two different markets for every industry you enter, the consumer market and the business market. Right?

There's just so much work that goes into learning, becoming a marketing special or professional in any industry. It requires a ton of research. So if you try to just say, “Oh, I'm gonna be a local marketing guy and I'll talk to any business in my area that will talk to me,” you're gonna create a shit ton of additional work that you can significantly reduce. You'll gain a lot more traction a lot faster in your business if you focus in on one particular industry because then you can craft everything you do in your business around that particular industry. All your marketing messages, all your keyword research, your content templates, everything that you do can be designed around that one particular industry. Now you become a specialist.

I use this as an example. Would you go to a general health practitioner for a heart surgery? No, you go to a cardiologist. Why do you think businesses, like let's say home remodeling contractors or general contractors, would they want to go to a me-too agency or would they want to go to a contractor media, contractor marketing agency that specializes in general and remodeling contractor marketing? Does that make sense? Which one would you prefer?

Gordon, I recommend specializing in on one industry. But don't just arbitrarily decide on what industry you wanna focus in on and say, “I'm gonna build my business around that,” you need to research that industry and determine, is there a call volume? Is there significant interest in that? Is there money there?

What's one of the ways that you can determine that? An easy and simple and a quick way is go do a search for the product and/or service as if you were a customer looking for that product or service. Just go do a Google search for it and take a look and see, are there ads? Are there Google ads? If so, that means there's paying advertisers. If there's Google ads, that means people are paying to bid on those keywords, which means there's likely traffic for those keywords. If there wasn't traffic for those keywords and if those keywords didn't convert, there wouldn't be ads. Does that make sense? People don't pay and bid on keywords-, well, good advertisers don't pay and bid on keywords that don't convert or don't generate traffic that converts. Right? So if you're seeing Google ads, that's a good indication.

Now I wouldn't stop there. I'd research it further. You could do things, like use Google Trends to find out where in the country, or in the world for that matter, but I always do US-based searches, you can find out where the hotspots are for where the search traffic is the most or the search interest is the most for the types of products or services that you'd be promoting in that industry. Right? So then, you can start to develop out which locations you're gonna target first for your business. Does that make sense?

Remember, specialize on one industry, guys, because then you can scale your business by geography instead of by type or kind. Does that make sense? Instead of trying to scale your business by taking on new industries where you're gonna create so much additional work, scale your business by continuing with the same industry but expanding your service area or your territory, your target area. Right?

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That's a hell of a lot better or much more efficient way to build your business. Not only that, in time you will build a name and a reputation for being that type of a marketing specialist for that particular industry. People will start to seek you out as opposed to you having a force or push your marketing, your services onto others. People will start to seek you out because they know that you're the specialist. Does that make sense?

How do you determine whether there's enough search traffic? You have to research it. Make sure it's an industry that has paying advertisers. Make sure that there is significant search interest for those types of things and that it's profitable.

As I said about in the past, carpet cleaning, there's a ton of search interest for carpet cleaning but there's very, very, very small margins in the carpet cleaning industry. Right? Carpet cleaning companies don't particularly like to pay for marketing services or for lead generation services, they don't have the budgets for it because their margins are very small.

But if you just did keyword research, which is, when I first started, the very first lead gen site I ever built was carpetcleaningalexandriava.com. I don't own that anymore, but it was a lead gen site that I built because all I did was base my decision on which industry I was gonna target based upon keyword search volume from the Google Keyword Planner. It said something like 600 exact match searches for that term “carpet cleaning Alexandria VA” per month. It was like 660 or something like that, 600 searches per month. So I said, “Oh man, there's a lot of search volume there. I can make money with that.”

Well, I built the site and got it ranked number one. We were getting 30 to 40 calls a week through that lead gen site and I had trouble monetizing it for even a hundred dollars a month. No shit. Then when I finally got down to the chewy center of why that was by sitting down with the contractor that was renting that site from me or leasing that site from me, he told me, “Because the carpet cleaning business has very, very small margins.” Right? Very small margins. He was making something ridiculous, per carpet cleaning job $8 or $9 or $10, or $12 in profit. It was something stupid. After paying his labor and insurance costs and, the cleaning solution costs, and all of this overhead, he had a very small margin so he had trouble paying for that.

What happened? I ended up switching into other higher margin businesses. That's why I love the tree service industry because it's huge margin. That's why I like remodeling contractors, home builders, HVAC repair, any sort of repair, roofers, all those types because the margins are so much larger. Does that make sense?

Again, you have to do the research, Gordon. There's no real easy answer there. You just got to be logical and do the research and you should be able to find the opportunities as well as the perfect industry. Also, one last thing I would suggest about that is, seriously, guys, try to find an industry that you, not only has all the correct signals or markers of being a good industry to work at, but also one that you have a genuine interest in because it'll make it feel less like work. Okay.

Honestly, I don't have any interest in tree services, except for the fact that that does make me some damn good money, which kind of makes it interesting. But if you can find an industry that you have a genuine interest in, it'll feel less like work while you're building your business.

Anybody wanna comment on that before I move on? That was a long-winded answer I know.

Marco: No, but it was perfect. There's no need to go into that any further.

How Do You Set Up The Syndication Network Of Several GMB Sites In Same Metro Area?

Bradley: He says, “Hey guys, so if I have a group of GMB sites in the same metro area and a WordPress site ranked on page one and Serps, a YouTube channel with videos ranking on page one of Google's video page and I want to lease all of these as a total package deal to a business owner operating an area, how do I set up a syndication network for this? Can I feed the RSS feeds from all the GMB sites into the WordPress site blog into one generically branded syndication network? Or do I need to set up separate networks for each GMB site or WordPress site? Thank you very much for your comment.”

Michael, I don't recommend a syndication network for lead gen assets unless you need them. For example, if you're having trouble getting a lead gen asset to push another 3-pack, can a syndication network will help for that? Then, absolutely.

The other thing is, if you have a cluster of Google My Business profiles for a metropolitan area that are all branded the same, then you could use one syndication network for those. When you talk about grabbing the GMB RSS feeds, I'm not sure what you mean from that, unless you're using our GMB auto poster which will generate an RSS feed, but you can't just get an RSS feed, at least not that I'm aware of.

Marco, this may have changed, but is there an RSS feed from the GMB websites yet?

Marco: Not that I know of. Not that I'm aware of.

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Bradley: Okay. Yeah. As far as I'm aware, there is not an RSS feed from the GMB websites. So our GMB auto poster will create an RSS feed from the GMB posts that are connected through that auto poster or that are posted with that auto poster. So you can do it that way. But like I said, you should have a common brand for all of those assets, if that's the case. If you want to feed them all into one network, which again, I'm gonna be 100% transparent with you guys, I'm not building syndication networks for my lead gen assets. I build syndication networks for clients because I tell them that it's critical. It is because it's brand building, it's entity validation and brand authority building, right?

So any client, I'm gonna tell them. “You should have a syndication network to protect your brand and to amplify your brand, expand your reach. It also helps to build your authority and all that kind of stuff.” For content marketing, all my clients, I suggest we do regular content marketing, blogging that gets syndicated out to the syndication network. That's all true. It's not just because I wanna charge them money, guys, it's to protect their brand and to help them to stay ranked.

But for lead gen assets, that's an additional expense. So why implement that? Until and unless you need to, right? So for my lead gen assets that I'm building right now, I'm not using syndication networks. If I have lead gen assets that I do all the other magic that I work to them and they don't end up producing, because maybe they're not ranking well or that area ended up being more competitive than I originally thought, then I may add a syndication network. But that's only if and when it's absolutely needed. It's kind of like a last resort thing because it's an additional expense that I don't wanna have to put up for a lead gen asset if I can get results without it.

Now once you've monetized an asset, a lead gen or, in this case, a multiple assets, once you've monetized them, I've talked about this too, if once you've developed it … Like for me, when I monetize a lead gen asset, what I do is after several months, two or three months of the service provider paying on time and there's no issues, if we develop a decent relationship, then I offer at that point to rebrand those lead gen assets after the client, certainly their name. It's a lot more legit that way, right?

Like I said, at that point, once I would offer the rebranding, then that's where I could upsell them on, “Hey, since we're gonna be rebranding these, we should also go to syndication network because it's gonna help to protect your brand and we can use that to help continue to push the lead gen assets that I'm gonna rebrand. It'll help to continue to keep them producing for you, blah blah blah blah blah.”

At that point, we set up syndication network. Might even set them up on content marketing services. That's an additional charge beyond the lead gen leasing or pay per lead fees that I'm charging. Depending on how I've monetized that asset, this is now starting to build their asset, syndication network with their branding, building, doing content marketing on their website.

So now I'm double dipping, right? Now I'm generating money from my lead gen assets and also working on the client's assets as a separate fee. Right? So it gives you a whole lot of opportunity, Michael. But for your lead gen assets, I don't recommend setting up syndication network unless you absolutely need to. Try to get results without it. Guys, I am the firm believer of trying to get the most results or trying to get the best results with the least amount of effort possible and least amount of money invested too.

Should You Create A Blog Post If You Syndicate A GMB Post?

Okay. It's a good Hump Day today, by the way. I'm liking these questions. It's a good question, Michael. All right. Ray had some confusion earlier. We'll pass over that. Quit This House, he says, “If I wanted to syndicate my GMB post, should I create a blog post with the post details and link or should I post to one of the social media sites and create a trigger from there?”

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Quit This House, use the GMB auto poster. I'm telling you, it's stupid and expensive, it's super convenient and efficient, and it can generate an RSS feed from your GMB posts, and then you can just connect that directly to a syndication network, and then, viola, it's done. You don't have to go … Right now, what you're talking about would require a manual action for every post. Right?

If you just set it up through the auto poster, you can, not only schedule out your GMB post all in one setting so that they automatically publish on the day and time that you select, but it will also generate an RSS feed that then you can populate or trigger a syndication network with, and all of that is automated.

Marco: By the way, since we're back on the auto poster, I got an answer from Rob and he says, yes, we'll be able to silo based on tagging. So you can create multiple silos within the auto poster just by tagging, by using different tags. The function isn't integrated yet, but it's coming. It's already being developed, guys. Those of you who are looking to get into this, get in there now because it just keeps …

Shripad is a master programmer. He just keeps adding to it more and more functionality and he's now charging more. We're not gonna charge more monthly yet. If it gets to the point where there's just a ton of programming that needs to be done, the price will probably need to go up. But we usually grandfather people into the prices where they are, so remember that.

Bradley: Yeah. Michael says, “Holy crap, I can't believe I got the $1,000 Local Lease Pro course for $47.” Yeah, Michael. Look, for eight days, we promoted shit out of that and told everybody that once the Side Hustle Toolbox offer closed that it was gonna, I originally said it was gonna go to 500, but it's such a damn good course. I mean, I'm telling you, this is I think the most opportunity I've seen in my local marketing career, that Local Lease Pro method right there. That's why we made it $1,000.

Not only that, but we're gonna be updating the course. Like I said, I've got some new stuff to add to it. That as soon as I get my VA on track for the new changes and I polish up the processes a little bit, I'm gonna be sharing that, I'll be updating Local Lease Pro. So, yeah, you're right. Good thing that you got in on it.

Abe says, “Hi. Can it hurt or help to have … ” By the way, guys, if you want Local Lease Pro, if you don't have it, there's only two options, you can buy it for 1,000 bucks or you can join the Mastermind and you can get it included in your Mastermind membership. So it's entirely up to you, but I would recommend it. I mean, guys, it's even worth $1,000, I'm not kidding, because of the opportunity. I'm telling you, it's the most opportunity I've seen in my eight, almost nine year career now. Okay.

Does It Hurt Or Help To Have Multiple Syndication Networks?

Abe says, “Hi. Can it hurt or help to have multiple syndication networks?” Yes, it can, Abe. Not for YouTube channels-, well, depending on how they were set up, but if you're using syndication networks for blog syndication to try to rank your own domain, like a self-hosted site, then, yes, multiple syndication networks can hurt you, depending on how you have it set up and how you have a syndication set up,

I've said for years now, like we teach branded tier one syndication networks and we also talked about when we teach how to build two-tier syndication networks. You can take it out multiple tiers. But I've also recommended for years that you only use two-tier syndication networks on YouTube channels or multi-tiered syndication networks on YouTube channels or for YouTube syndication, not for blog syndication.

However, if you wanna do it for blog syndication, I do teach in Syndication Academy and I've talked about it multiple times how you can use multi-tiered syndication networks and reduce the chance of getting a Google slap. You cannot eliminate it because you are still leaving a footprint. But you can significantly reduce the footprint if you add additional content feeds as triggers into your second or third tiers. Right? Because what you wanna do is you wanna mask or bury your content among a whole lot of additional route relevant and related type content so that the blogs don't show or appear to be solely for manipulating search rankings. Right? And that's essentially what they are.

Again, with multi-tiered syndication networks, I don't recommend them for blog syndication unless you know what you're doing and you're willing to put forth all the additional effort. Also, multitude syndication networks can break down because there's a lot of moving pieces, there's a lot of different content sources, which can cause you know different RSS feeds that you don't have control over because they're not your RSS feeds, which can cause problems. Multi-tiered syndication networks can be a bitch to maintain for that reason and so that's another reason I don't recommend them.

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If you are just flatly syndicating your content to multiple syndication networks and you're not masking or hiding your footprint, then you are absolutely causing damage because it is clearly, the algorithm can pick that up in a split second. Right? Again, Abe, if you were gonna be building these types of stuff, like I said, the only way that … We have Syndication Academy where I talk about all of that stuff, seriously, I go into your best practices and everything about how to use them and where to use them. But for blog syndication, I highly recommend that you just use a one-tier branded syndication network and then you can boost the hell out of that. Okay.

Marco: Yeah. He also says that he's used lower standard contractors in the past and he's considering using our services on top. Dude, if you've done that, then don't get a syndication network from us until you fix whatever it is that you've done. I suggest totally getting into Syndication Academy, seeing how it's all supposed to work. I hope that you have access to all of these networks and multiple rings that have been done for you so that you can just stop whatever madness it was that was created and you could do it the right way. The way that it's supposed to be done, which is branding. It's done for branding and for syndicating your network. Yeah. It is done to manipulate but to manipulate in the right way. If you get caught manipulating the wrong way, you're going to get slapped down.

What's The Difference Between The Press Release Service In Serp Space And MGYB?

Bradley: That's right. Ray says, “What is the difference between press release service from Serp Space, and MGYB? Are they overlapping and/or equivalent? They're equivalent now, Ray, because, well, there's two different levels of press releases orders from Serb Space. There was the press release and then press release plus. The press release was, the press advantage network, the distribution network, and that's we have now a separate account. We have our own press advantage distribution network agreement with them that is available in MGYB. It's basically the same distribution network. So it's up to you if you wanna order from Serp Space or if you wanna come to MGYB which is owned and controlled entirely by Semantic Mastery and my partners. If that makes sense.

Serp Space was a collaboration. We are no longer part of that. There's no issues there or anything like that. I'm just letting you know, if you wanna order directly from us, it's through MGYB. Okay. Good question.

Should We Link From GMB Biz.Site Description?

Doodle Digital Marketing, I like that. He says, “Hey guys, I love Hump Day Hangouts. Tons of value. “Should we link out from the GMB biz site description?” Not … Well, wait a minute, the GMB, yes. You can link from the GMB website content. I don't know about the description. But if you're talking about the GMB business description, no, you can't put links in that; that's short. I think it only allows 750 characters. But if you're talking about the GMB website, yes, you can link out to that.

What I don't recommend doing a lot of external links, unless it makes sense, it has to be relevant guys, remember, this is a Google property, so I would not be doing some stupid “I'm gonna link to a .gov or .edu site for authority” because that's bullshit and it has been for years. If it's relevant, then, yes. If it's not relevant, you're just doing it because you learn that somewhere on some stupid SEO program somewhere, don't do it because that's dumb.

But what I would recommend doing is, I always link, and I teach this, but I always link from the GMB website text, the content body of the website, I always link to the GMB maps share URL, as well as to the GMB website. So it's linking to itself, right? If you have an external website, so self-hosted website, you can link to that. That makes sense. You could also link to some of your social media stuff. That makes sense. Any type of branded property that you could link out.

Again, I wouldn't spam the description or the GMB website content with a bunch of exterior external links, I would keep it … Really that's why I usually just link from the GMB website to itself and also to the GMB maps share URL because those are Google properties. Right? So just consider that.

It's after five o'clock, I don't have to get my daughter-, or I don't get to have my daughter for dinner tonight, so I do have a couple extra minutes. Marco, can you hang out for a few extra?

Marco: Yeah, I can hang out for a few extra. My daughter isn't crying it.

Bradley: We've only got a few questions left.

Marco: Let's go.

Bradley: All right. John says, “I've got a Semantic Mastery syndrome. I have no doubt it's the place to be.” “Thanks, John. John is one in Marco's small group that he was talking about. Jordan says, “Marco's right. We learned the why behind all these Semantic Mastery tactics, Syndication Academy, RYS stack, Press Releases, et cetera, and then just sell them along with some other deep rooted stuff we had developed in the lab.” He's talking about his own business specifically, Jordan.

“Then we also create all the content via writing and optimizing it, which we charge for, and then we do web design with SEO strategy pre-launch. I couldn't build a drive stack if my life depended on it. Haha.” Yeah, that's great. I mean, honestly, guys, those are the audience that are tech nerds and like to get their hands dirty, so to speak, roll up their sleeves and get to work. Then, RYS Academy will teach you how to build drive stacks. It's a lot of work. You can benefit from RYS stacks without having to learn how to build them, by just buying them done for you and you'll save yourself a shit ton of time and energy.

Again, I'm not trying to discourage anybody from buying the course, I'm just saying you got to consider where to spend your time. Is learning how to build drive stacks going to progress your business? It might. You have to make that decision. I can't make that decision for you. Or is the benefit and the result that the drive stack can produce going to help your business? And if so, then why go through the trouble of learning how to build them when you could just purchase them done for you and receive the benefit that you were seeking to begin with? Does that make sense? Then that way you could spend your time focusing on how to sell it or how to monetize it or how to apply it to get the result that you're seeking. Does that make sense?

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Again, guys, you have to think about it on a higher level. That's what I think is really wrong with our industry, is that everybody teaches, or the vast majority of products tell you, “Hey, we're gonna teach you how to do this one skill.” Yeah, I'm not trying to take that away from anybody. That skill is valuable. Whatever that skill may be, it's valuable. But just because you know how to get a result from it, one particular skill does not make you a business owner, it does not make it a profitable business for you. Right?

So you got to think about how are you going to make money from whatever it is you choose to do? Is doing that thing, being the mechanic or the technician, is that actually going to make you the money or is selling that service and the result that that service produces going to make you the money? If that's the case, then why don't you focus on learning how to sell it and find people that are already good at doing it, fulfilling it, to do it for you right.

That's what we're trying to get at, guys, and Jordan understands that. That's why Jordan's business is cranking, it's just kicking ass. Okay.

Any Black Friday Sales For Done For You Services Or Training?

Luis, he's a new Mastermind member. “Hey guys, any Black Friday sales?” By the way, welcome, Luis. “Any Black Friday sales for Done For You services or training?” Yeah. Isn't that with the GMB stuff was the pre-Black Friday sale?

Marco: It's the pre. We will have something. Something's coming your way and it's gonna be good. Trust me. It's not Black Friday yet, dude. But we will have something. It'll be big. We control MGYB now. As Bradley mentioned, it's ours. Semantic Mastery is our own store. So we've got some really good stuff coming your way.

Luis, I will be talking to you on Monday, as a matter of, fact. It's his onboarding call. Again, I'm sorry, all these Mastermind questions keep coming up or Mastermind people. As part of the onboarding process, we give people a half hour call just to get them pointed in the right direction, to see where they're going, where they want to be. So we ask questions, we try to provide guidance. I just happened to get Luis.

Guys, you can't ask for who you want. You're going to get whoever is up on the calendar, because we rotate since there's five of us. But whoever you get, you're going to get the direction that you need and you're going to get your questions answered so that you can get started on your way to POFU.

That's what we want you to do. We want you to get started getting to that place where you're going to be and say, “Okay. Now I don't have to deal with shitty clients. I don't have to deal with shitty people. I am at a place where I can go into any negotiation from a position of power. I know what I'm worth. If this guy gives me any flack, I'm gonna have to say ‘Fuck you. I'm gonna go to your competitor and charge them half price just because I feel like it, because I don't need you.'” That's what we want you to be.

Bradley: There you go so. Yes, Black Friday is this Friday. So, yeah, there will be some other specials. I don't usually get involved with what promotions we're doing, guys, so I couldn't answer that. But I'm glad Marco said, yeah, we do have something coming Friday.

Should You Use Only The Main Keyword Phrase Or Should You Diversify Them When Building Links To All Assets?

Jay Turner. What's up, Jay? He says, “I've been able to get my client ranked in the 3-pack for the second most trafficked keyword phrase with an RYS stack. High five, Marco.”

Marco: High five, dude.

Bradley: “But now I want to take on the main and most competitive keyword. I'm adding a silo of content to the RYS stack targeting the main keyword. So far so good. My question is when embarking on link building to all assets, like RYS, Syndication Network, GMB website, et cetera, should I use only the main keyword phrase or must I diversify the keyword phrases?”

Jay, diversify. What I recommend you do is go pool your … You should have probably already done keyword research anyways, so if you're gonna be siloing, you should have your keyword themes relatively tight for the silos anyways. So make sure that if you're gonna be direct targeting link building on a silo basis, that you're only using a set of keywords that fall within that particular silo or keyword theme. Right? Does that make sense?

Let me take this down to a local level because what I wanna explain is, guys, when you're doing a ton of like spam link building and such to power up tier one entities, which would be like drive stacks, press release, organization pages, syndication networks, even citations, you don't want to hit, and I'm gonna say local because that's primarily what I work on, and I'm assuming that's what you're talking about here anyways. You said client ranks, so it's likely it's locally You said 3-pack. Right?

So you don't wanna use the keywords with the location modifiers. You can use a very small percentage of your overall keywords that you're gonna add to the anchor text or the link building that you're gonna be either doing or buying a package or whatever. You can have a very, very small percentage with location modifiers, but I would keep that to an absolute bare minimum. Because it's more about pushing the theme, the keyword theme, not the location, or the geographic theme, if that makes sense, it's not about pushing location relevancy.

Because think about it, the further you move away from a local business the more broader the market segment is. In other words, you don't wanna be targeting keywords or link building to tier 1 assets all the way down to the local level, including local location modifier, because it's, remember your link building to tier one assets is two hops away from your target which would be your GMB asset or your primary website, the client's website, or whatever, the further you get away from the ultimate target, the ultimate destination, the broader your keyword set should be, the broader the theme of the keyword set.

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That's why I say I don't like to include local modifiers and anchor text when I'm building links to tier one assets. Instead I use higher or market-level keywords, broader market keywords. What do I mean by that? Instead of water heater repair Fairfax Virginia or Fairfax VA as a keyword that I would use as an anchor, it would be water heater repair and plumbing and plumbing repair and plumbing service, if that makes sense. I'd lose the local modifier and use more broader market-level keywords. Okay.

Also, you don't wanna do entirely 100% on anchor text links, even with a diverse set of keywords. You wanna also include naked URLs and some generics. You can even use some brand terms at that point. It's a little bit odd to use brand terms at tier two links because that's again two steps away from your target URL. But it does make sense if you're link building to, for example, if it's a tier one branded property it can make sense to also include the brand name in some of those anchor text too. Right? I would just use those sparingly as well. It's more about the keyword relevancy at that point in naked URLs, which is just pushing link equity to those tier one assets regardless of anchor text.

Marco, do you wanna comment on that at all?

Marco: Yeah, thanks, Bradley. What I would recommend is reach out to Dedia. We have a Dedia, he knows exactly what to do with your RYS stack to get the most out of it.

Bradley: Right.

Marco: If needed, then get our keyword research gig because we will come up with thousands upon thousands of keyword targets for you to either add relevance or to push, we provide what's called buoyancy. “Buoyancy,” that's one of the words that I have difficulty with. But we help push up the main keyword by providing relevance throughout the keyword silo. We give you all that with the keyword research.

Then, all you do is turn that over to Dedia and say, “Here, this is the folder that I've created, this is the keyword that I'm targeting, have at it.” Dedia has been with us long enough that he just knows, okay, this is what I need to do. He'll blast it. He'll hammer that RYS stack so that it produces.

Bradley: That's right. You don't have to worry about all those ratios and stuff, Jay. I know. I mean, honestly, I don't worry about any of that stuff anymore because I don't ever do any of that stuff anymore. If I need it, I just contact Dedia, exactly what Marco said, and I just say, “Hey, this is what I got. This is what I'm trying to accomplish. Make it happen,” and he does it.

Honestly, guys, that's what I'm talking about. Jay, again, I don't wanna get back on this pitch again, but if you have your own tools and you're running your own link building tools and stuff like that, that's great, if you're efficient and all that. But if you're not, which I am not, I have no desire to run those tools, just let the expert do it and Dedia has an absolute ninja. He's an expert, a link building expert, so that's why I just turned it over to him, defer to him anytime I have something that I need to spam to push additional link equity to. I just contact him say, “This what I got is what I need you do, make it happen,” and he does it. All right.

Jay vouches for the GMB auto poster. He says, “It's great and Shripad does great work. He is very responsive in Support. I can attest to that too, not just because it's me, but every time there's an issue a little support bubble on the bottom right corner of the auto poster, you can just contact Support through there and he's very, very responsive.”

Would You Recommend Using One Website For Multiple GMB Locations?

Abe says, “Also, I would like to know about using one website for multiple GMB locations. Is this recommended and possible?” It can be. You can just create separate location pages. So each location each, GMB locations should have its own dedicated page on the website and that's the URL that you would submit as the website URL in the Google My Business profile. Does that make sense?

So instead of just using the home root domain, so the home page of the website for that brand across all different GMB assets, create a location specific page on that domain and then use that URL as that landing page URL as the website in GMB. It's perfectly fine to do that, guys. But what you want is, if it's the same brand, you can share the same brand name across all GMB locations. That's fine. But you want a unique URL and a unique phone number and a unique address, if possible. Okay.

Strange NAP issues occur if you have two or more of the data points, the primary data points in a citation or NAP, which would be name, address, phone number, and also website URL. If you have two or more common data points among multiple locations, that's going to cause NAP issues, which is going to make it very difficult to rank. You can have one common data point, typically the business name, because it's a brand that can be used across multiple GMBs as long as the other primary data points are unique, physical address, phone number, website address. Does that make sense? So, yes, it's possible.

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Now one other thing I would mention is go back through, Abe, watch some of our previous Hump Day Hangouts. We'll talk about the difference between using location pages, which would be pages on the root domain, or using location-specific sub-domains, which are separate WordPress installations, but there's a reason to do, that's to help mitigate risk, potential losing all of your assets if you were to catch a penalty. Again, we just talked about this last week, go back and watch the replay from last week and I'm pretty sure we talked about that extensively, about the benefit of using sub-domains over sub-folders or sub-directories. That's pretty much the same thing I'm talking about here.

“Where's the GMB auto poster?” John, just posting the Mastermind, we'll get to the link.

Marco: I posted the link higher up.

Bradley: Yeah. I just didn't have it. Thank you, Marco. Nestor says, Hey, I got to go guys. I got to wrap this up. So, anyways, and there's Rob with the yearly discount for the GMB agency offer. That's the enterprise account level or subscription level, which is 200 posts per month-, or excuse me 500 posts per month capacity. If you buy it on a monthly basis, subscribe month to month, it's $200. If you buy the yearly license … It's $200 per month, excuse me. If you buy the yearly license, it's 1,000 bucks, divided by 12, comes out to be $84 dollars or $83 per month. So it's a hell of a lot cheaper that way.

By the way, if you're scheduling out 31 posts, which there's a post scheduling feature, which is amazing in the GMB auto poster, so you can schedule out one post a day or however many you want. Let's just say you're doing one post a day, you could do 31 days. Then, there's a republish option to where it can republish the post based upon the interval that you set. For example, if you set every 31 days, you can publish, you can schedule out 31 posts and then have them republish 31 days later, each post thereafter. Right? Does that make sense?

So day one and then day 32, that post publishes again. Day two and day 33, that post publishes again. Does that make sense? That way you can set up all of your posting and in an automated fashion. Well, with 500 posts per month, if you were to actually fill out or post one per day for each location, you can essentially put 16 locations in one enterprise account. Sixteen times 31 comes out to be 496, so you get 496 posts. Essentially, you can serve 16 locations, 100% one post per day with a single enterprise account. Does that make sense?

That's how I'm clustering my sites right now. I gave you a little insight on that.

Marco: Yeah. I mean, it's an awesome deal because it saves so much money and then the auto poster just saves so much time and effort. Once your VAs get proficient with going in there and just scheduling and putting everything up, it just saves you a ton of time of money. So you'll make the money back that you invest in this just by the time you're gonna save with your VAs, or even if you try to do it on your own, which you shouldn't be doing.

Bradley: Yeah. Just so you guys are aware, for clients, I have a VA that goes in and manually posts for all the clients. I do that for a reason because every post is 100% unique that way. She still has content templates, but she goes in and she puts in a new image every time, and the content templates she uses, there's tokens that she swaps out with different keywords and such. The target URLs are always being recycled to whatever we're linking to from the GMB post and all that. So they become unique for clients.

I pay my VA on a per post basis. So I pay her, for every post that she publishes she gets paid. It varies between $3.50 to $5 per post. But I charge my clients $10 to $15 per post, depending on what the volume is. So my point is, I make money on that even though she's manually posting.

However, for lead gen assets, guys, once again, just like I was telling … Shit, who was I telling earlier? Michael. I was telling Michael earlier not to worry about syndication networks for lead gen assets because you wanna reduce expenses. Well, I don't want to pay a VA to manually post to lead gen assets because that's an additional expense when I can pay for-, or subscribe to the auto poster, schedule all the posts.

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Do I do all these guys? Hell, no. I've trained a VA to go in and set up or schedule all the posts within the GMB auto poster and then schedule them to republish. So that, literally, I can pay a VA for three or four hours to schedule out, however long it takes them, to schedule all those posts out. Then, it's done and those GMB assets will continually update posts because of the auto poster and I'm not paying anymore other than for the auto poster subscription. Does that make sense? So it's a hell of a lot more efficient with money too. Right? It's more cost-effective. Okay.

Nestor says … And I'm so over, we got to get out of here. Nestor says, “Hey guys, how about webs 2.0 example mybrand.wordpress.com point to my GMB property three links as a press release?” Okay. First of all, I'm not familiar with their example. I know that's kind of a competitor that does, you know, they have their own store and blah blah blah. I'm not real familiar with what they teach or what they say, so I can't really speak on that.

I'm not quite sure I understand, in the wording of your question, what you mean by mybrand.wordPress. I understand WordPress.com, that's fine. That's a brand identity property that you can create on the WordPress.com site, kind of like what I showed earlier. But, yeah, that's normal. That goes into Syndication Network, right? You try to get your brand name as a sub-domain blah blah blah. That's pretty standard.

But, “point to GMB property three links as a press release,” I'm not sure what that means. Can you point to a GMB property from your WordPress.com site? Sure. Can you also use press releases to link to that WordPress.com site? Sure. You can also link to your GMB.

I'm doing a press releases, Local PR Pro method is what I use and, as standard operating procedure, I published a press releases with every GMB asset, it gets created. Usually, my preferred method is to link from the first press release to the GMB, the Google Maps share URL, to the Google the GMB website URL, and to the GMB the first post URL. We teach that at Local Lease Pro and that's just essentially my method. So I'm going direct from the press releases to the Google assets. Okay.

Yeah. Guys, there's a thousand ways to skin a cat, right? So our method isn't the be-all end-all. It's just our method works for what we want it to work for and that's what we teach. Other people have other methods that may very well work as good as ours. I'm not trying to say that ours is better than anybody else's. I'm just telling you what we teach, I don't know what they teach. I'm sorry. It's likely that that would work too.

Will says, “Bradley, speaking about syndication networks, I finally figured out how to syndicate to Medium.com. I've been testing it for a while with a few posts now and it works well to syndicate your WordPress post with images and YouTube video embeds, and from there, you could syndicate to your tier two, if you'd like. I'll send you an update to [email protected]

Thanks, Will. That's awesome. In fact, Will, if you would, I mean, if you're cool with it, you can even send the update right in the Mastermind community so that everybody else could benefit from it. If not, send it to me and I'll update everybody in the Mastermind, and Syndication Academy for that matter, once I see it. Thank you for that, Will.

Okay. “Link to pre-Black Friday deals, please.” Yeah. Luis, just contact us at Support.

That's it. Okay, guys, we're way over. We got all questions answered, though.

Marco: That was a good one.

Bradley: Thanks, Marco, for hanging out, man, I appreciate it.

Marco: Marathon. All right, dude.

Bradley: All right, everybody. Mastermind webinar tomorrow. Be there or be square. See y'all.

Marco: Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 202

By April

 

Click on the video above to watch Episode 202 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Hey everybody. This is Bradley Benner. This is Semantic Mastery and Hump Day Hangouts for this episode, what, 202. Wow! This is the 19th of September 2018. We've only got two of my partners on with me today. I've got Chris and Marco. What's up, Chris? How are you?

Chris: Doing good. Glad to be here.

Bradley: Awesome. Anything going on that we should know about or anything special, or exciting, or any of that?

Chris: Well, POFU is coming out soon. Getting over to the states, at least I am soon. Nothing else going on in mind.

Bradley: Very cool. It looks like Adam is driving and hanging out again. Adam, can you hear me?

Adam: Sorry, I'm probably pretty scratchy. I just got on the ground in the nick of time. Just thought I'd pop on and say hi to everybody. I'm late to do the intro, but I wanted to see what you guys are up to today.

Bradley: Awesome.

Chris: Sweet.

Bradley: Pay attention to the road, man.

Adam: Yeah. This is nice. I'm not driving today.

Bradley: All right. Marco, what's up, buddy?

Marco: What's up, man? I'm good, working on MGYB, trying to get everything together in there for all of our members and followers so that they can have their services all in one place and done-for-you. Whatever they need, it will be available, it just takes time. Then, the other thing is, of course, working on the next-gen software, the not-having-anything-to-do-with-Google-ever-again software and still make tons of money. That's what I'm on. So, yeah, I mean, this is like … I don't know, I haven't been this busy and geeked up about something in a very long time. But I think this is really going to be a killer.

Bradley: That's awesome. Well, that's great. Guys, just a couple things before we get started, some housekeeping things. Number one, if you're new to Semantic Mastery, there's a couple things we recommend that you do, first, subscribe to our YouTube channel. The reason why is because we produce a ton of content, video content, a lot of training videos, stuff that comes out of the Hump Day Hangouts. We also chop up individual question and answers and repost those as individual video clips. By subscribing to our channel, you will get notified of update videos. Anything that we post publicly you'll get notified of.

Also, you can check out our channel for any questions that you may have. For example, if you have questions about SEO or local marketing or content syndication or whatever, we have a knowledge base at [email protected]. You could always go check our Frequently Asked Questions over there.

But our YouTube channel is really a wealth of information. We've been at this now for 202 episodes, almost an entire four years. We've got, literally, thousands of videos on our YouTube channel. So if you go to our channel, which is Youtube.com/semanticmastery and then click on the channel search function, you can actually search questions over there. Because we have timestamps in our videos and such, the search function works really well. You'll typically get multiple answers from us around one question and you can just start going through them and listening to the answers because a lot of times we have answered the same question many times anyways. So, I highly recommend that you do that.

Also, we've got the POFU Live event, which is our first live event that we're hosting coming up in October, October, I think 19th and 20th, or 20th and 21st. We would highly recommend that you come to that.

Guys, do any of you have the link that you can drop on the event page for that, or is it just Pofulive.com, I think? Pretty sure it's just Pofulive, P-O-F-U live dot com, if you want to check that out. We have VIP tickets still, a couple of VIP ticket tickets left, guys. The price is gonna be going up. I don't know when exactly. I think Adam told me, but I don't remember. Let me see if I can find it. Does anybody know when Adam said we were supposed to …? Next Wednesday, got it. Okay.

All VIP tickets will be gone next Wednesday. So if you guys were thinking about coming, I would highly recommend, if you're interested in the VIP, which is gonna be an entire extra day with us. Really, essentially, we're gonna have the VIP day before the start of the event and you're gonna have direct access to us. It would be a much smaller group and we're gonna do some fun stuff. We're gonna … I can't reveal what we're doing just yet, but it'll be kind of like a group environment. It's more about just connecting, I mean, we could certainly talk business and methods and strategies and all that, that's what it's for, but it's just to get us all together and to get to know each other and stuff.

So, the VIP is gonna be really good. There's also some additional benefits, some additional time that we're gonna spend with the VIP members. All of us, all my partners and I, to help you with your specific business, any issues or problems that you're facing, hurdles, things like that.

I highly recommend you check it out. All prices are gonna be going up as well as the VIP tickets will be shut down as of Wednesday next week. Okay. Chris-

Chris: Well, I'm not sure what you're going to talk about, but I'm gonna be dropping a couple bombs over there. So everybody who is at the event definitely will see a massive change in the business, obviously, it's for the positive. So, be excited.

Bradley: Yeah. In fact, Marco, do you wanna comment on that for a minute while I put something up?

Marco: Yeah. I mean, I'm gonna be talking about … Yeah. If you don't know what POFU is, if you're not there, then it's kind of nebulous. So, you need kind of like a road map. Yeah.

I don't want to drop an F-bomb this early, but how in the world do I get to POFU? These people that are feeding you a whole bunch of garbage all over the web. It's recycled garbage. It's stuff that they take from somebody else and make it their own. They don't even present the information correctly and it just confuses people. So, what I want to do is I want to get some of that confusion out of the way.

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This is what you need to do and this is how you need to do it and that kind of thing. You know that when I get going, I'm very raw and I'm gonna try to offend as many people as possible. I hope you don't have any delicate sensibilities if you're coming. If you do, leave them at the fucking door, man.

Bradley: There you go. All right. I'm gonna add an image to the event page right now. This is what we're calling the POFU ladder. Essentially, guys, this is really the goal that we're … It's gonna be on the event page now, if you guys refresh the page or it should pop up in a second. Essentially, it's a five-step process: find a local niche and crush it, contact leads using our proven system, give them amazing local results fast using our methods that build your team of A players, and outsource, and scale it and take it to the next level.

It's a five step process. That's what we're gonna be teaching. It's all about learning how to turn your business into systems and processes that you can scale, get the hell out of your own way, stop being the bottleneck in your own business, and really start taking your business to the next level. That's really what we're gonna be doing.

Excuse me for a second, I got somebody calling me. Sorry, guys. All right. Okay.

That said, POFU Live, I don't know if somebody dropped a link or not. It looks like you did, Marco, so thank you. The next thing is, guys, we had an amazing webinar on Monday with Press Advantage and Press Advantage 2.0. Jeremy [inaudible 00:08:04], one of the co-founders and owners of Press Advantage came on with me and we spent two and a half hours wrapping about Press Releases and how freaking incredible, which you guys should already be aware of that since we have local PR Pro, which was an entire training developed specifically for how to rank local properties or local assets using Press Releases.

When Jeremy came on with us on Monday and did this webinar, I wasn't even aware of how amazing of an offer, and this is no bullshit, how amazing of an offer he gave us during the webinar. Again, I was completely blindsided by it. I couldn't believe how amazing the offer was, in fact, afterwards I had a follow-up call with him on Tuesday, and I ended up purchasing the upgraded offer plus the OTO for that offer, the one-time offer for that for my own agency. We're also getting one for Semantic Mastery, a separate account for Semantic Mastery.

Guys, I highly recommend that you take some time. Again, it's a two and a half hour webinar. Even if you don't want to purchase what the offer is at the end, which, if you're using Press Releases, you'd be absolutely nuts not to purchase at the end. Regardless, you should at least watch the training because there's a lot of really good training in there.

He's been in the press release business for seven years. I've been using Press Releases for about that long, but not real heavily until about a year and a half ago. Now, Press Releases are my preferred off-page link building method and I use them all the damn time. Again, it was a very exciting webinar. Him and I had a lot to talk about and we bounced a lot of ideas off each other as far as what we've been doing in our businesses with Press Releases for results.

I would highly recommend you check that out. I'm gonna drop the link on the page but that was at semanticmastery.com/press-advantage. I'm gonna drop the link on the page and then we're gonna move on.

Anything else, guys, before we get into questions?

Marco: Nope. I'm good.

Bradley: Okay.

Chris: Let's do it.

Bradley: Let me make sure I got the right link before I do that. Stand by. Without our wonderful host Adam here, I've got to do it all. Let me just make sure that's correct.

Chris: Cool.

Bradley: All right. I'm gonna drop this on the page and then I'll grab the screen and we'll get into it Press Advantage. Again, guys, go check it out while it's still open. I think it's gonna be open until Monday night next week, so you should have some time, but definitely go through it. Even if you're not planning on buying, I highly recommend that you go through it, at least the training portion of it. All right?

Okay. I'm gonna grab the screen. We're gonna get into questions.

Chris: Do you get the camera, man?

Bradley: Good. Good point. Thank you. Thank you, Chris. All right. Let's get started.

What's The Difference Between The Rocket Video Ranker And The Video Carpet Bomb?

Douglas is up first. He says, “How does Bill Cousins' Rocket Video Ranker that you guys promoted compare and differentiate from Video Carpet Bomb thing that you guys got going on?”

Well, Rocket Video Ranker is a good tool. It's also a spam tool, in my opinion, which Video Carpet Bomb is a spam method, there's no doubt, I'm not trying to hide that at all. We're using basically the same video file uploaded to multiple channels targeting variations of keywords, or the same keyword with different location modifiers, whatever.

The difference between Video Carpet Bomb, I'm 100% transparent with you guys, as always am, the tool that we use for that method or that process is Video Marketing Blitz suite of tools from Abbas Ravji. The specific tool within that suite is called Video Keyword Prospector. That's what my VA uses. There's a bit of a learning curve for that tool. It's very, very powerful but it is a bit of a learning curve. It's a bitch to set up because you have to generate a bunch of API keys, all this stuff, whatever.

My point is, it takes quite a bit of time to learn how to use it, but it's a very powerful tool. What I like about Video Keyword Prospector and the Video Marketing Blitz tool or our Video Carpet Bomb method is that it uses multiple YouTube channels. It's less likely for any one channel to get terminated because with Rocket Video Ranker, which is Bill Cousins' tool, which also works and it works rather quickly, it takes the same video and uploads it to the same channel 30 times. At least the last time I used it, which has been several months now. That was the recommended maximum number of instances of the same video to the channel, is 30. Okay?

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Obviously, guys, think about it, if you have the same video file, now there's things that it does to make the video file unique so that it can be uploaded to the same channel 30 times. But if somebody comes across a channel and all 30 videos are the exact same video, according to us as we see it, the encoding may be different or whatever, YouTube might think they're different, but we can tell that it's all the same damn video, then typically that video or that channel can be reported for spam and it will be terminated.

I've also found that the Rocket Video Ranker channels sometimes, almost like they get sandboxed where they get D indexed or terminated but they don't show up well. You have to search for the actual URL of the video for it to appear in search. If you search for the keywords of the title of the video, it doesn't show up, or at least in the top 10 pages. I found that to happen often with those channels, they last for a short period of time.

They're both churn and burn strategies, guys. Make no mistake about that. These are not long-term strategies. I mentioned on a previous Hump Day Hangout recently that the Video Carpet Bomb method is great as a churn and burn strategy and something that you can sell as a recurring service. In other words, every single month you rerun the campaign or you rerun the campaign with different set of keywords or different set of locations. You would charge on a recurring basis to rerun that campaign every month. Or to purchase it from us every month and just upsell it, or mark it up and sell it to your end-user.

The difference is, with Video Carpet Bomb, we upload a video file to multiple channels. So, any individual channel in our Video Carpet Bomb-, or service, excuse me, is gonna have a whole bunch of different kinds of videos uploaded to it. Because we have, say, 50 YouTube channels connected to that tool at any time, so if we upload a video and we're targeting, let's say, 100 keywords or keyword plus location combinations, we might only have that same video upload two times to any one channel. Does that make sense? Those other channels are also gonna have other videos from other campaigns that we've done. My point is, it's a lot less likely for any one of those channels to get terminated.

With video-, Rocket Video Ranker, excuse me, it's one video 30 times to the same channel. It works well and it works well quickly, but what I found is they typically don't last that long and, when the channel gets ghosted or sandboxed, it affects all of those same videos. All of the videos for that particular campaign. Whereas, with our Video Marketing Blitz, if any one of the channels gets terminated or goes to the sandbox, we still have all the other channels that have the videos up on them, if that makes sense.

Again, it's about diversifying, guys, mitigating risk, limiting your exposure. Personally, I like the Video Carpet Bomb method better. There's nothing wrong with Bill Cousins' tool. We've promoted it, it is a good tool. It absolutely works. Just know that I personally chose to use the Video Keyword Prospector tool of Video Marketing Blitz as part of the Video Carpet Bomb for the tool that we use specifically for that reason that I just mentioned.

It was a good question, though, Douglas. Okay. But you can still accomplish the same thing using that tool. If you have it, use it. Just be aware that, typically, you're gonna have to rerun those campaigns more often, you're gonna have to have more disposable channels available because channels get sandboxed, seem to happen rather often. All right.

Do You Recommend Buying Google Accounts From Bulkvpa.com For GMB Listings?

DA or Da B. Okay. “Hey, guys. I'm planning to create a massive GMB listing for one brand. I am going to use different Google accounts for each city. I think about buying accounts from bulkpba.com and registering all the GMBs with those accounts. Do you guys recommend doing that or do some GMB listings get deleted because of the fake accounts?”

Okay. I've got no problem doing that. In fact, that's typically how I do stuff. When I'm registering my own GMBs, I will do that. I will use a phone verified, double phone verified accounts that I got from Bulk Pva, which is Metro Biz or whatever. I buy a lot of accounts from him. In fact, we were just talking about a bunch of YouTube accounts for our Video Carpet Bomb, the tool that we use for Video Carpet Bomb. That's where we get all of our YouTube accounts, it's the same provider. All right.

Here's the thing about that, DA or Da. I'm not sure what to call you. What I recommend if you're going to do that, first of all, this is assuming that you are going to be claiming and registering that Google My business verifies underneath these Gmail accounts. That means you're gonna to be doing the actual registration of the GMBs and then verifying them, or you or your team, or whatever.

If you buy Done-For-You Google My Business for GMB verified services, which we now sell inside of MGYB, our store, then you don't need any Gmail accounts because we actually produce that for you. You get that included with the GMB verification; a new Gmail account gets created and all that. I'm just telling you that. I'm assuming you're gonna do it on your own. But I just want everybody to understand you don't need to provide a Gmail account if you're buying the verified GMB profiles from us. Okay?

That said, yes, you can use the Bulk VPA accounts. Here's how you safeguard those accounts from termination. When you get them back from the provider, I highly recommend that you use something like Browseo or Ghost Browser and you add each individual Gmail account to its own profile or instance, its own browser instance. Browseo, you call that a profile, or a project, I think it is.

So now, each individual Gmail account now will have its own browsing history so you want to segregate or separate all of them. So that you're not just, for example, using your Firefox browser, for example, to log into one account, set up a GMB, then log out, clear cache and cookies, and then log in again with another GMB or another Google account and do it all over again. Because that looks very suspicious and because those were purchased Gmail accounts, if you do anything suspicious with them especially initially, then they will get terminated or you'll get locked out of them.

But if you log in for the first time, even from the same IP, you don't even need proxies, guys, you can use the same IP but just have Browseo or Ghost Browser open, log into each Gmail account from a separate browsing instance, and don't clear cache or cookies for that ever. Every time you log back into that account, it should be through the same browser profile in either Browseo or Ghost Browser or a comparable tool, because those browser profiles contain all the browsing history, all the websites that were visited, all that kind of stuff so it starts to build a profile, which is natural, that's normal.

That's what people in the real-world do, right? They don't clear cache and cookies after ever browsing instance. All right. So, that's number one, is make sure that you're doing that so that you're constantly accruing additional history and profile data for that particular account. All right. So, that's number one.

Number two, changed the password. Because, not that Metro biz does this, but I know that when I bought accounts in the past, and maybe it's not intentional, maybe it's on accident, but I know that sometimes the accounts, if you don't change the passwords, they will get resold. I'm not saying he does that. I'm just saying I bought enough accounts over the years that I know that one of the first things you need to do is change the password. Okay?

One other thing you can do is, if you have domain, like web mails accounts for just various domains that you have, is you can set up domain email accounts, web mail accounts through cPanel that you use as the recovery email for your Google Gmail accounts. If you're buying Gmail accounts, you should have you should set up your own recovery email. When you first log in, change the password and change the recovery email. Okay?

That's pretty much it. If you do those three things, then you should be able to use those purchased phone verified accounts absolutely fine for creating and claiming GMB profiles. Okay. Good question, though.

Jordan's up. He says, “When you are all fired up for Hump Day Hangouts this afternoon but realize it's only Tuesday.” Oh, that was yesterday. That's funny. It's funny.

Why Do You Use Google Tag Manager For 301 Redirects In Local GMB Pro?

Okay. Da B. is up again. He says, “Hey, guys. Question in local GMB Pro, you use the Google tag manager to redirect from the website to the GMB website. My question now, why not use a normal 301? And where can I see how to create that code?”

Well, in Local GMB Pro, if you're in Local GMB Pro, you have that code already. It's just a simple meta refresh code and it's already in the training-, the summary section of that lesson where I teach that, because it should be right in the right-hand sidebar. It's a one-line piece of code, right? The reason why instead of using a straight 301 is because it's a meta refresh. Because a meta refresh the page will load and then the bot will read the directive in the HTML header, and then redirect to the destination page. It's kind of a way, like if you want …

For example, and specifically, and I'm not revealing anything here, Marco, so don't worry. But specifically I talked about, if you're going to be using a self-hosted website and you want to inject local business schema or structured data in the HTML header of the site, which is very powerful, then I want an HTM-, excuse me, a meta refresh as a redirect to the business site, the GMB website instead of just a straight 301. Because it gives the Googlebot the chance to read that json-ld structured data before it redirects to the destination page, which, in this case, was the GMB website.

That's the only reason why. If you do a straight 301, it bypasses the redirect URL altogether and just goes direct to the GMB website. But with the meta refresh, it reads the head section, the HTML head section of the page before it redirects. That way it gives Googlebot the data from the structured data. That's the only reason why I did that. If you're not gonna be using a self-hosted website, you don't even need to worry about it.

By the way, for all the GMB stuff that I've been sniping lately, I'm not even setting up self-hosted websites anymore, guys. I'm just using the GMB website because it's free, it doesn't require hosting, and it doesn't require updating like WordPress does every other day. Okay.

Marco: Yeah. One last thing, you're asking Local GMB Pro questions, if you have the course, then we have a Facebook group for questions like this where we can go more in-depth and just tell you exactly what it is that you need to do. Or just go into the training, if you have the training.

What Are Your Thoughts On The Temporary Benefits Of Press Releases On Site Rankings?

Bradley: Yep. Very good. Gordon. What's up, Gordon? He says, “Hey, guys. Thanks again for the help you provide on Hump Days, it's greatly appreciated.” I'll plus one that. Thank you, Gordon. He says, “I read an article recently from an expert who says the benefits from using Press Releases do not last very long as the media sites used for distribution do not want excessive content on their sites and they clean out previously posted press releases on a regular basis.” Yeah. We call that the purge. I covered that extensively in Local PR Pro. Yeah. We'll actually cover that a lot in the webinar on Monday too with Jeremy of Press Advantage.

“Is this true? If so, what is the typical time period the Press Release remains alive before it is cleansed for the posted site? Thanks again, Gordon.” Gordon, it's gonna depend. It's gonna vary on each individual publication site. Even the individual publication sites, the time frames will vary from when they purged those from their records. Apparently, they say they don't want to clutter up their databases, which is bullshit because the pages, they're such small files, especially if they're just text files, which they typically are, unless you include an image.

My point is, they do purge them. I'll give you a perfect example. One of the distribution sites for almost all of the distribution networks that I published press releases through, Press Advantage being one of them, is NBC12.com. NBC12.com is the Richmond, Virginia NBC affiliate. Okay. Or affiliate for NBC, right? I obviously do a lot of stuff with businesses in Virginia, so whenever I published a press release about a business in Virginia, typically, the NBC 12 version of it, that page, the press release published on the NBC 12 website ranks very well in Virginia. It makes sense.

Richmond is the capital of Virginia and this is the NBC affiliate station for Richmond. Obviously, from promoting Richmond, Virginia-, or excuse me, a Virginia business, the NBC 12 version or the press release published on NBC 12.com ranks very well. However, they purge. NBC 12 purges. Sometimes it at lasts three or four or five months. Other times it doesn't even last three or four or five weeks. I know that to be 100% true because I was, literally, checking on one of the press releases. I'm doing, recording training videos for a product that we're launching on October 1st. We'll talk more about that next week, guys.

Anyways, I was doing some research on some of the press release stuff that I've been doing on. Literally, one of the press releases for my own agency, I published about my own agency, is less than three weeks old and on the NBC 12 site it's throwing the 404 error now. So it varies. I have other press releases published on NBC 12 site that are now three or four months old and they're still valid, they're still there.

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So I don't know what these publication sites do. I don't know what criteria they used for purging. I don't know if it's time. I don't know if it's … Again, if the time varies, what triggers it to vary? What triggers it to be purged to sooner than later, that kind of stuff. I honestly have no idea. There's absolute truth in the statement that you heard there from the expert who said that benefits of press releases don't last very long.

So, what's the solution? Continually publish press releases. This is a simple answer to that, guys. Just make it a regular thing right. Publish press releases regularly and consistently. We talked on the webinar, Jeremy says, “The sweet spot is publishing three press releases per month per business.” That's the real sweet spot where he gets the most results. I threw my Local PR Pro method that I developed and I tested and really just started.

The whole Local PR Pro thing was born out of a test to disprove that press releases worked for local rankings. I set out to disprove that that they worked and I was proven wrong. They do work and they work freaking really well. Anyways, like I said, just continually publish.

With my method, I have found at least a minimum of two press releases. Typically, what I do with press releases is I published one every two weeks. So, two per month per business until I gained traction. Jeremy was talking about how his magic number is three per month per business. So, just play around with it, but the key is to continually publish anything that's newsworthy.

Pretty much anything can be made newsworthy, guys. You got a new blog post? Write a PR about it, publish a PR about it. Got a new review? Publish a PR about it. Got a new special or new coupon, new discount, new product, new service? Publish a PR about it. New employee, a new award recognition, new sponsorship activity for local little league or something? Publish a press release about it.

My point is, there's really no shortage of ways to tie press releases or news releases back to the business, and so the idea is to keep doing it. Okay. Again, those timeframes vary from when they purge. The goal is, and if you've ever been through Local PR Pro, there was specifically some update training about that, because we talked about press release stacking and how to essentially daisy chain our silo press releases together, and the key is to not link to press release sites in the silo or the chain, the stack, you don't want to link to press releases that are going to be purged. If you do, you should set up redirect URLs and all kinds of stuff.

Again, all of that is covered in Local PR Pro. Gordon. if that's a strategy you want to pursue, I highly recommend you check out that course. All right.

How Do You Change The Primary Phone Number In The GMB Listing Without Triggering A Google Re-verification?

Scott's up. He says, “I've been moving a plumbing GMB up in the Maps listing and is now sitting at number four for some serious keywords. This account was set up using MGYB GMB account services. Very nice. Thanks much.” Okay. He's talking about this was a plumbing listing that he set up and used our stores GMB verification services to purchase the GMB profile as opposed to doing it himself. Thank you, Scott. He says, “I now have a prospective client.” See, guys? It works. Scott's doing exactly what we're teaching: go out, secure a GMB profile in an area that you want to work in that you want to generate leads for business, and then target the business owner.

You back the service provider into the asset. You develop the asset first, get it ranked, get it producing leads, and then you back the service provider into it. It's a much better way I found than trying to sell your marketing services to people. All right. Scott's doing it. He's in our Mastermind and he's been getting training on that from inside the Mastermind and he's following. taking action. That's awesome, Scott. I'm definitely gonna plus one that.

He says, “I now have prospective client. My question is, how can I change the primary phone number for the GMB to a call tracking or other number without triggering at Google reverification? Thanks much.” Well, first of all, why would you need to change the primary phone number, Scott, to a call tracking number or other number without triggering the Google reverification? Why would you need to do that? If you purchased the GMB from us, you should have already, when you purchased it, purchased it with, you should have provided a tracking number when you purchased it. Does that make sense?

In other words, whenever I go to set up a GMB, guys, I go set up the virtual phone number first so that when I order the GMB from our store I have provided the phone number that's going to be attached to that listing going forward. You don't want to put a fake number in there because then, once you get the verified profile, it could possibly trigger reverification when you update that data.

That said, Scott, I wouldn't worry about it too much. I would go ahead and just update it because I have GMB listings that I've gone in and, literally, changed the business name or the business address, not the physical location, but the web address or the phone number and not have it retrigger or trigger reverification. If I've change the physical address, like the street address, if I change the physical location address, that triggers reverification. But I've been able to change the phone. I'm not saying it won't trigger verification, it may; and if it does, you may be shit out of luck, which is why you should just order it with all the data right off the bat so that you don't have to worry about it.

What I'm saying is I have changed business names, also web website URLs, also phone numbers and had all three of those not trigger reverification. It's possible that it might, but it's also possible that it won't. Okay?

Marco, do you want to comment on that at all?

Marco: Yeah. Once again, this belongs in the local … I know that Scott is in the Local GMB Pro Facebook group, so this question belongs there. We could guide him because this is actually really simple and there's no reason for him to even worry about reverification if he does it right.

Bradley: Yeah.

Marco: Just come asking in the group and we'll get to you, Scott.

Bradley: One other thing I want to mention, guys, is it's a very powerful way to really kind of secure these assets to make them a lot less likely to get terminated. That's to just set up a G suite account for that asset. In other words, tie a Google domain … In that case, you would need a domain, but that's something simple that you could do, guys. You could even use like sub-domains and stuff if needed. My point is, if you set up a G suite account, then now you're paying Google, it's a way to validate that entity even further and it makes it more spam proof, so to speak, more slot proof.

Will IFTTT Triggers A Live Event And Syndicate It To A Network Ring?

Anyways, Frankie says, “If I create an IFTTT Network ring around my YouTube channel so it triggers whenever I upload a video, does this also apply to live events?” Yes, it does, Frankie. “If I create a live event first before I stream to poke longtail keywords before I commit, will this trigger the IFTTT and create all those brand of backlinks to my live event?” Let me think about that. I believe, yeah, you should be able … It's been a long time since I've tried syndicating a scheduled live event, but I'm pretty sure that still works. It does work.

Hernan: Yeah. I'm pretty sure it does.

Bradley: Yeah. Thanks, Hernan. When did you poke in?

Hernan: Sorry about that. But, yeah, I've been at being here for the last, I don't know, 10 minutes maybe. Anyways, yeah, I think it does, actually. We've done that in conjunction with something like video powerhouse to kind of pre-prime a live event. You could create it, you could get it out there, and then when it comes live it actually holds so much more juice. It used to work really, really well. At some point Google equalized that a little bit, but it still works well at this point.

Bradley: I keep removing my plus one. Do you see that?

Hernan: Yeah.

Bradley: What the fuck? Frankie, I'm trying to plus one that, but Google won't let me.

Hernan: Yeah.

Bradley: Anyways, Google doesn't like what I was just talking about. All right. Yeah, that's right. I do remember it absolutely will syndicate scheduled live events as long as they're public, if you set them to public. If you set them to unlisted or private, it won't. But if you set them to public, then, yes, it will syndicate them and then when you stream … and Hernan is right, what he had found, and I haven't tested this now in at least probably two years, but what I had found was we would prime live events, like he said, where we would push them out across great big vast networks.

I had some syndication networks tied like multiple rings where I think we were publishing whenever we would upload a video or schedule a live event, it would literally syndicate out to like 800 and some-odd properties. That was a lot. Then, when we'd go stream the video, which could be a week later or whatever, because all those embed codes were out there, like when we went to stream it, it would just instantly rank on page one when we streamed it. Does that make sense?

Hernan: Yep.

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Bradley: Scheduled live events would index but they wouldn't necessarily rank well. But the moment that we would kick that, start the broadcast within seconds, boom, it would shoot right up. I think that's because Google knows where all that code is. Embed code is out there and it sees it as all these places that that's published, it must be a popular event that people are anticipating. So, when the event happens we're gonna go ahead and rank it high. It might be a short temporary ranking boost, but it does work well.

Hernan: Yep. I used to do it for longtail keywords for local areas and it worked well. You had that big boost initially and then it would work down a little bit, maybe you would lose a couple spots. They would be rock solid on YouTube, top YouTube and top video, top as well, but yeah, that is something … Still Hump Day Hangouts are still being syndicated. There are tied to syndication networks on the Semantic Mastery channel, there's some subsidiaries channel that we also pushed them. So, yeah, they carry a lot of juice and still maybe it's not as … It wasn't even funny. It's a point where we discovered that it wasn't even funny. You could run anything. But anyways, fun times.

Bradley: Yeah, it wasn't … Marco just pointed this out the other day. Marco, remember that?

Marco: Yep.

Bradley: This guy in Virginia.

Marco: Virginia.

Bradley: Harry Jameson, you beat me out on that. Oh, it's only because I'm in Culpeper and it knows my IP that it's doing that. When we were testing the whole live stream stuff, Google Hangout stuff, look at that, December 9th, 2013. It was funny because this guy, Harry Jameson, I know he watches our show and everything, Hump Day Hangouts, and he comments occasionally. Harry, if you're watching this, dude, what's up, buddy?

It was funny because we were testing one of the live event blaster tools or whatever, I don't remember the name of it, it was one of many guys that does this. But yeah, I was just doing a test and I just decided to test this keyword. I saw that there was a guy that had already been targeting the coolest guy in Virginia, it was this dude Harry Jameson. So, I just did a quick test and that's this 50-second video, middle December's cold as balls, I'll never forget. I did it and I said in the video, I was just like, “I'm just testing this SEO method. I guess now I'm the coolest guy in Virginia. Sorry, Harry, you're not the coolest guy anymore,” or whatever, something like that. You can watch the video. But it was funny because it was like … and there, look, via hangouts, it's one of the websites it's syndicated to.

Anyways, it was a matter of hours and I got pinged on YouTube from Harry and he was like, “Dude,” whatever. It was funny, we ended up having a conversation and he's kind of been following us ever since. He comes and participates and asking questions occasionally. So, it's really cool. It was really fun and I thought that was funny. He's a really good sport about it, so anyways.

Marco: By the way, video number four, that's Dr. Gary.

Bradley: That's Gary Kirwan, yeah.

Hernan: There you go.

Bradley: Yeah.

Marco: Before you go on to the next question, I think Hernan has an announcement, don't you? You were a little bit late and I think you dropped a link.

Hernan: Oh, yeah. I think there are some keyword research that you guys can get. We are making a really, really small release of that. There's only five available, according to Adam. So, the link is there. Sorry about that, you guys are right, I was late. But the link is on the event page. You can get a keyword research run for you because we're testing some stuff and there's only five available. So, all you need to do, once you order that, you need to contact [email protected] with your keyword and the marketplace that you want us researched.

Marco: Yeah. We don't want people to give us the keywords. What we want to know is what niche you're after and we'll give you everything under the sun that you could possibly get under that niche. If you go through this purchase link, before we actually set it live and it's permanent in MGYB, it's actually half price right, now just about. There's only five, get it, and we'll do all the research for you for whatever niche you want to go after.

Bradley: Guys, it's insane. I mean you're talking about hours and hours worth of keyword research that you're gonna get back in one Excel file or Google sheet. It's amazing.

Should You Use An Article Or A Review Schema Markup For The Pages Of A Site That Are Mostly Reviews Of Brands?

Anyways, okay, Greg's up. He says, “Hey, guys. My site is siloed solid with the top category pages, mostly being reviews of brands. A few pages rank in position one or two for brand review, but around position five or six for the brand name. I am adding markup to those pages and wondering if it is better to mark them up as articles reviews. If marking it up as an article, does it lose some of its review authority and vice versa?”

That's a question I really don't have an answer for, Greg, because I'm not sure. I would almost wonder couldn't you mark the article up and the review, like both? I don't know if you can do that or not. Maybe Marco has a better answer. What I'm saying is, if the article is about reviewing a company, then couldn't it have both an article markup and a review markup, because if it's doing both of those things, right?

Marco: Yeah. I don't really have an answer on this either. But intuition tells me, I mean, this is from all the that we've done that, you could do both. I think you could do a whole lot of stuff with schema. I'm sorry that Rob isn't here because Rob really gets deep into schema and he's done just multiple things with schema on the same page. I don't see you running into any problems if you add article schema along with your reviews. They're two different things. You could have two different things on the same page. You could have video and so you can mark that up. You can have just other things, offer, for example, you mark that up. For example, question and answer, you can mark that up. So, one doesn't exclude the other, in my opinion.

Bradley: Right. That's the point, I think, Greg, that we've talked about schema spam and you can get structured data spam. I've gotten them before in search console warnings or penalties for structured data spam. It happens if you are, for example, adding review data-, or excuse me, review schema to a page just to get the stars to show up in search results when there's not really any review there. So, that can get you into trouble.

Or if you excessively mark up a page or multiple pages, or whatever, you can get a structured data spam penalty for that too. If you're doing, in my opinion … Again, I don't have the definitive answer for you, Greg. I'm just saying I found that, if it's logical, then it's very unlikely that you're going to get a spam penalty for that. Again, I don't do enough with reviews structured data. I don't do a whole lot of markup other than local business markup, guys. I probably should learn that, but I just don't. I just really stick to just the local business and organization markup.

I'm saying, if you can do article markup and review markup because the article is about a review of a company, then I would do both. That's not spammy, in my opinion, although, again, I'm not a 100% sure. Sorry I didn't have a better answer for you.

Do You Have Recommended Affiliate Networks For Water Damage Market?

Oh, we're almost done. Sweet. We're almost out of time, guys. If you've got any questions post them because otherwise we can wrap up a few minutes early. Coupon Code Promo codes, he says, “I have a lead gen property in the water damage market starting to gain traction in one location, verified GMB was purchased through MGYB. Great work, guys.” See, guys, this shit works. Thanks. I appreciate that.

“Since my background is solely affiliate and I hate client work period, do you have any recommendation for affiliate networks that offer decent rates that you have experience with? We are scaling into this niche at several locations shortly, so need a long-term solution that's pretty much hands-off so we can focus on building a team to scale the operation. Thanks.” That's very smart of you, by the way.

Okay. I'm gonna tell you that you can use pay-per-call exchange networks, for example, Ring Partner. I know they have water damage, water damage restoration and fire damage, you know water and fire restoration services inside of Ring Partner, Ringpartner.com is one of them. Just go do a search for pay-per-call exchange networks or pay-per-call networks on Google and you can find some of those. If you hate client work, that's one way to do it.

Just know that you're gonna significantly reduce your income from those assets because the conversion rates suck really bad for those pay-per-call networks. I know because I've done a whole lot of work in those area, with those before guys doing like mass page generator sites. I've also done call-only ads from Google Ads to those, and all kinds of stuff. I've always had just really shitty results with monetizing those leads because the threshold is so high for it to be a qualified lead.

My point is, with water damage or fire damage restoration, if you use a pay-per-call exchange network, so in other words, you redirect the phone calls from there to the phone number that they provide you and now that goes to an automated phone tree. So, somebody calls and the phone tree picks up and it puts them through a series of press 1, press 2 type shit. People get irritated with that stuff nowadays, guys, if you hadn't recognized it. I mean, doesn't it irritate you when you call something and you got to push 16 freaking buttons to finally get to talk to somebody? I mean, it irritates the out of me and it does most other people now too. So, a lot of people end up hanging up and calling the next person in Google, to the next company that has a live body answering the phone as opposed to some stupid phone tree. Right?

I'm not saying all the Ring Partner offers are like that, some of them might have live operators. I'm just saying for every 10 calls that I would generate, I'd be lucky to get two conversions and that's actually a really high conversion rate. For every 50 calls I would generate, I'd be lucky to get you know two to five conversions. I'm not kidding. I've tried it multiple times. Maybe I was doing something wrong, but my point is, it's not a very good way to monetize those leads. But if it's something that you're trying to do while you're working on, like to fill in the gap while you're working on a prospecting and sales process, then I would absolutely do that. Okay.

Just go look for pay-per-call exchange networks or pay-per-call networks. Do that right on Google and just start going through them and apply to them. Some of them will show you. As a publisher, that's what you would be a publisher. There's publishers and advertisers. You would be the publisher, advertisers would be the businesses that are buying the leads. Right?

Some of the networks will show you which type of advertisers or advertiser categories they have so that you know what you got to work with. I know Ring Partner absolutely has, or at least they used to, I haven't been inside Ring Partner in at least six months, but they used to have water and fire restoration advertisers in there. Okay.

What's The Maximum Number Of SameAs Listings To A Homepage Organization Markup?

Gregg says he will try doing both. He's talking about the schema for article and review markup. He says, “How many same as listings would be the maximum to add to the home page organization markup?” I think you can do pretty much unlimited. Am I right, Marco?

Marco: Yeah. I mean, you could add same as. I haven't run into a limit. I just keep it to, like 15 to 20, that we use, that we know to be the most powerful. Those are the ones that I use. But you can mix them up. You can mix it up. I mean, this is a test in the making where you can just try 10, try 15, try 20 and see which one is going to get you the best results. It could vary by niche. I mean, we don't know because of the nature of Google. But I mean, you could just go ahead and this is something that can be tested. Just like you said, you will try doing both. I mean, that's the best thing to do. I'm pretty sure that it's going to work because one does not conflict with the other.

Bradley: Yeah. Let me just point out, since we got a couple extra minutes here, how to find what I consider to be the best to use for same as stuff. Obviously, guys, your same as properties, you should be listing all of your top-level social media properties, like the big ones, Facebook and Twitter and YouTube, and LinkedIn, if you have it guys. That's a no-brainer. Whatever your top, if it's for a local business, obviously, any top-level citations.

Well, how do you determine what your top-level citations are? The easiest way to do it is to do a Google search for the company name, plus one of the other NAP data points, so name, address, phone number. So if you search for company name plus phone, or company name plus address, or address plus phone, whatever, I typically search company name and phone. Now that's gonna show you all of the, basically, citations where your company name and phone number is listed. So, whatever shows up on page one and two of Google for a company name plus phone number search that's typically what I would collect out. Whatever shows up as far as citations and then any other published properties that have name, address, phone number published on them. I just put those into a spreadsheet or a notepad file and then use those as my same as.

There's a couple other really … I was gonna demonstrate, but I really don't need to because I'm pretty sure you guys are all smart enough to figure that out. Just seriously, just go grab your company name or the company name that you're promoting and then use the phone number, for example, and just do a search for that. Then, just go through the top two pages, collect all the links out of there.

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Couple other big ones would be, obviously, if you've got a Google site from a drive stack, you could use that as same as. If you've got add ID pages, I know there's an add ID page section for local schema, but I'd still put that as a separate URL and the same as. Some other ones that would be good would be, if you have a news page or pressroom, something that we talked about on Monday with the Press Advantage webinar. That's one of the key features of Press Advantage that I love, is that they give you like a newsroom page, which is essentially like a blog index page or a press release index page for all the press releases published for that particular organization or company. That's a really, really good one because there's a very powerful citation on that page. Drive stack files, right? Think about that. If it's in your main drive stack folder, you could put that in there.

I mean, there's just a number of things that you could do to put in there, guys. Think about what are the most powerful properties within your most powerful branded properties and you want to put those in there too. Okay.

How Much Do You Charge For Four GMB Posts A Week For A Dentist Or Chiropractor Business?

Paul says … I saw Rob commented. By the way, thanks, Rob. I didn't know you were here or we would have brought you on today. Paul says, “What are you guys charging to post for GMB posts a week for a dentist or chiropractor?” Well, I don't deal with those type of clients. It's gonna very. I can tell you what my standard pricing is, guys. My minimum charge is $300 a month for GMB posting and right now that's roughly 20 posts per month. It varies a little bit, but usually, when I'm pitching that, it's five posts per week times 4 weeks, so it's 20 posts per month for $300. That's what I do.

Again, everybody can charge whatever they're comfortable with, whatever you can get from your type of clients. I'm just telling you my … What I charge is $300. If I'm doing GMB plus citations, I charge $500 a month, and that's for the same 420 post per month but then that's also including citation building. But I do just GMB posts alone for $300 now. If it's a business that wants to be more aggressive I will offer upgraded you know upsell packages where we might do seven posts per week, which would be one every day, or we might do 10 posts per week, which would be two posts per day, five days per week. You know what I mean? It just depends on what the customer wants or what the client wants and how aggressive they want to be.

It also depends on the competition level for that particular business. Obviously, before I promote or pitch a prospect on any of the services, I typically do some sort of audit or analysis of their property. Competition now is to determine what it's gonna take. Obviously, if it's a very competitive area, I'm going to suggest much higher volume of posting. So it might be that we you know three posts per day seven days a week, which would be twenty one post per month-, per week, excuse me, or what 84 posts per month, essentially, and so that would be a much higher price. I would be charging somewhere around you know 600, 700 hours a month for that.

Marco: It also depends on whether your client, which most of them don't, but whether your client provides the images.

Bradley: Correct.

Marco: Because if you have to go and grab the images and and do all of the work for the images, man, that's a pain in the ass. So you need to charge extra. If they just refuse to … Even if they agree, make sure it's clear that, “If you do not provide me image, then I'm going to have to charge you for providing the images.

Bradley: Yeah. For $300 a month for the 20 that we do, we actually provide the images. I encourage the business owners, for example, I've got several clients now that we're doing GMB stuff for, and so what I do is I set up a Google photos album, a shared photo album, and then I share it with them and then they can share it with all. For example, you guys know I deal with mainly contractors so a lot of the contracting companies have you know multiple technicians or whatever. Then, they share that Google photos folder with their technicians or whatever, whoever is also going to be contributing photos, and so now we've got one community Google photos album that all the photos go into.

My VA that does all the GMB postings she has access to those folders as well. So each time she goes to schedule posts for the week for that client she just opens the Google photos folder. She just selects images right from there. For the first couple months that I was doing this, I couldn't get any of my clients to provide me photos. But now I've got almost all of them providing me photos. It just took two months of me griping and bitching at them and nagging at them to get them to finally come on board and start providing me photos. But I'd say 80% of them now are actually contributing photos to the Google photos folder often. Okay.

Good questions today, guys. We're gonna wrap it up. Thanks everybody for being here. We've got a Mastermind webinar tomorrow, for those of you that are in the mastermind, we're gonna be talking about the product launch that's coming up on October 1st for local lease pro. That's the name of it. or I'm gonna be talking about the GMB sniping method a little bit more tomorrow. So, you guys can make it be there, otherwise we'll see everybody next week. Thanks for being here. Thanks, guys.

Marco: I have a final question. If you guys are not in the Mastermind yet, why the not?

Hernan: It's actually a good question, Marco.

Bradley: Yeah. That is a good question. We had a support request come in from somebody that I guess joined recently. I'm not gonna call them out by name, if you're watching the webinar now guys, whoever you are, you know who you are. There's nothing you said that was wrong or bad. I'm not calling you out. What I'm saying is it was brought to our attention through support that they had made a comment about being in the Mastermind and then thinking that they were being up sold stuff. Guys, in the Mastermind, we don't try to upsell you anything.

For example, when you're in the Mastermind you get all of our products that weren't co-collaborated on from others outside of Semantic Mastery. So for example local GMB Prom we had co-collaborators. Rob Beale was part of that. He helped us develop that product. So that's not something that you're gonna get for free when you join the Mastermind, because it's a higher price ticket than the 300 dollars and because Rob has to get paid for each sale. He has to get a portion of that. RYS Academy and RYS Academy Reloaded, same thing. But everything else that we have you can get inside of the Mastermind.

For example, if you join the Mastermind today, then this month you're going to get access to the Mastermind and you'll get one of the additional products that we have, and in the next month, you get another product unlocked. For example, we have stuff like outsource kingpin or content kingpin, we have Local Lease Pro, which is coming out October 1st, we've got local PR Pro, which is I think an 800 dollar course or whatever. But you can get that as a Mastermind member for $0 other than your Mastermind membership fee, but you just have to wait. Each month you get a new product unlocked.

So, I think that the support requests that came in he was saying like I feel like I'm being up sold, blah blah blah. No, guys, we rarely do affiliate promotion webinars. We do only when the product is superb, we've vetted it, it's something we use in our own businesses. For example, we did the product promotion with Eric Christopher for the G hypnosis protocol, a couple of weeks ago because it's something that I've been intimately involved with and it's something that I use and it freaking works.

We did the Press Advantage webinar this Monday because it works. I've been using press advantage for four years since they launched. So it's absolutely something we use. So if you're in the Mastermind and you attend any of our promotional webinars, it's only because we have your best interest in heart. Obviously, yes, we're gonna make some money if we promote it, but we don't promote just anything, guys, and you should know that by now right. We only promote stuff that we actually use or that can benefit your business.

Lastly, like I said, as far as our own products, if it's under $300, you get it for free. You don't get it all at once. we have to drip them out or else it's not fair. Right? Somebody comes and joins the Mastermind and they get all the back products all in the first month where other members that have been with us for two years have been paying for two years to get those products. Does that make sense? When you come join us you'll get access to the Mastermind, all the archives, all that stuff, and then you'll get one of the main products, and then each month thereafter, you get another product unlocked.

So, that's how it works. Maybe we haven't been real clear about that for new members and such, but I think we're gonna nail that down a bit in our October corporate meetings so that we can be much more clear about that in the future.

Hernan, do you want to comment on that at all before we wrap it up?

Hernan: You're completely right, Bradley. I mean, we are known for vetting harder than anyone else, the products, and we really have your best interests in mind. I mean, it's up to you if you whether want to invest in your business and or not, but um I would suggest that you join. If you want to see, I would say if you want to see some of the power of the Mastermind in action and live, you should definitely come to POFU Live as well. So yeah.

Bradley: All right, guys. Thanks everybody for being here. We'll see you all either tomorrow or next week. Thanks guys.

Marco: Bye everyone.

Hernan: Bye.

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What’s Your Preferred Order For Creating A Google Drive Stack, Syndication Network And Press Releases?

By April

In episode 171 of our weekly Hump Day Hangouts, one participant asked whether there is a specific order the Semantic Mastery team prefers for creating a Google Drive stack, syndication network, and press releases.

The exact question was:

BB & Crew,

New client, brand new website, starting from scratch. Wedding venue niche.

Am just finishing onsite : titles, metas, headers, alt tags, content, etc.

Looking ahead to offsite. I know that the following will be part of the mix: Google Drive Stack, Syndication Network and Press Releases.

Is there a specific order you prefer to create these in? And, if so, what's your preferred order and why?

I'm sure you gone over this stuff in the past, since this is something that occurs on a regular basis. So if this has been answered on another HDHO, just point me in the right direction.

Also, when will you be releasing the Press Release training? Please feel free to pimp it now!

Thanks.

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Do You Recommend Posting Published Press Releases On Lead Generation Sites?

By April

In episode 165 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked whether the team would recommend posting published press releases on lead generation sites.

The exact question was:

Do you recommend posting published press releases on lead generation sites? I have been using PRs for a whole and it does help with snack pack rankings.
I was wondering if it would be wise to post a copy of PR on money site under like “”in the press”” category and have it run through IFTTT.
Good, bad or ugly?

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What Visual Aids Would You Show Prospects For Syndication Networks And Press Release Services?

By April

In episode 163 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the best visual aids to show prospects for services like syndication networks and press releases.

The exact question was:

What's the best way to visualize services like syndication networks and press releases? With SEO in general, it's easy to show prospects charts and rankings that previous clients achieved. Basically, what would be a good visual aid to use for these services?

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Would The Second Corrected Press Release Be As Powerful As The First?

By April

In episode 160 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked whether a corrected press release is as powerful as the original.

The exact question was:

Hey guys, I'm following the local PR strategy that BB talked about in a recent SA webinar. My first PR from Serpspace turned out to have an error I missed. Could my second PR be a correction of the first? Would it just as powerful?

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