Click on the video above to watch Episode 247 of the Semantic Mastery Hump Day Hangouts.
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Bradley: You are already live so, by the way.
Adam: Well, good. Well, behind the scenes. Welcome everybody to the show known as Hump Day hangouts where we outlast Google Hangouts. And we'll explain a little bit about that. But first, I want to introduce everybody and let you know you're in the right place for getting your questions answered. We appreciate you joining us on episode 247. Today is the last day of July 2019. And let's just go down, say hi to everybody real quick. And before we get into it, and we got a few exciting announcements. So Chris, how are you doing today?
Chris: Doing good. Sunny here, even it's dark already. The weather is holding up pretty good. Can't complain.
Adam: Nice. All right. Good deal. Hernan, how about you? How's the let's see, we're going we're in the middle of summer how's winter going for you?
Hernan: It's winter now. Now it's good, man. It's good. Nice, nice HTC I hope I get to you know, I get to rub the OG. So, So yeah, good. I'm good. I'm excited for the live. It's coming. It's gonna be there. It's gonna be awesome. So I'm excited about that.
Adam: Cough Cough go to pofulive.com. Get your ticket today. Okay? I don't know if he said that. But Marco, how about you?
Marco: Hey, dude, man, the position of FU, POFU, however, you want to call it, that, that that's what you want to be. And this is how you start, by the way, coming in here and asking us questions, and then going out and verifying. Don't just take somebody's word for it just because they have a title, just because they work for a big company or whatever. Guys don't fall for that. Because there's a lot of misinformation on the web. I see it. I mean, now I'm just almost like if I weren't in that, whatever timeline and Google, it would be a minute by minute feed of misinformation about SEO, and you're doing yourself a disservice if you pay attention to all the bullshit that you're being fed. Come here. Ask your questions. Don't take our word for it. Verify it, test it. We've already done it. So we're very confident in what we have to say and what we have to offer. But by all means, please go test. And if we're wrong, come back and let us know. We've yet to have someone come and tell us. Look, I went and tested and you're wrong. So please prove me wrong.
Bradley: But we've had people come and tell us that you're wrong. They didn't say we've gone and tested and we have people tell us who is wrong. So by the way, Hi, everybody.
Adam: Yeah, moving on down. Bradley. Hi. How you doing? Yeah, I was gonna mention a video we all were laughing about yesterday, but I'm not gonna tell people who that was. or do anything like that. Yeah. There's a funny moment somebody had put out a video about certain techniques not working and it's something that's worth a while and is going strong.
Chris: So just let them do it. The old hard way with PBNs and stuff.
Adam: Well, Bradley, how you doing, man? I think you've got a storm brewing literally there?
Bradley: I do and two weeks ago, I think it was two weeks ago. I got cut off like 23 minutes in because of an electrical storm. And it's, um, it's looking pretty, pretty bad out there. So hopefully I'll be able to make it through the whole hour. But we'll see if you guys are ready for it then
Adam: I just got a few announcements I want to get through and then we will jump into the questions. Because like last time, we can't guarantee that it will stay up and what I was alluding to in the introduction, I may have misspoken and Bradley is it. It's not Hangouts, it's going away. Right. It's Hangouts On Air is going away. So now it's called Google Webcam or some shit. And I don't know, I have not even attempted today's the last day of Google Hangouts on Air.
Adam: So Bradley, does this mean that Hump Day Hangouts are gone forever?
Hernan: The last day of Hump Day Hangout, we're killing it all over by God's pleasure.
Bradley: No, we're just a few weeks shy of our four fourth, the fifth year, no fourth year anniversary because we started in October of 2015. So Actually, it'll be five years. Five years. It's already shed whose October must have been October 2014, then, yeah. Wow. I'll be damned. Yeah, because we're going to be at a, I think Episode 260 would be our five fifth year anniversary. So we're approaching that anyways, we have out as Adam said, we have outlasted Google Hangouts apparently because Hangouts On Air is going away. They're calling it now Google Webcam or something and you have to fire it up or initiate a different way which I have not learned. However, we can use Zoom which we've been using internally for a lot of stuff and you can actually get a live stream key and pipe it directly into YouTube what using the live stream key so that's probably how we're going to end up doing it so the format of the video itself may change a little bit guys, but you know, it is still going to be right here on https://www.semanticmastery.com/hdquestions is where you can watch the live one and it will be streamed into our YouTube channel so you'll still see it there as well.
Adam: Yeah, yeah.
Chris: Reveal more secrets now. Google is not listening anymore.
Bradley: Yeah, we're piping it into YouTube. there still was.
Adam: Yeah, but yeah, yeah, if you're watching this, it'll be transparent to you Don't worry about it. We just figured we'd give you a heads up to a case you're using it regularly just know that there are some changes coming down. But for watching it, nothing's really going to change. We're just going to put a different video on the page and it'll still be on the YouTube channel. So if you are new to Semantic Mastery, this is your first time joining us thank you first of all for watching wherever you are, if you're at https://semanticmastery com./HDquestions or if you're watching on YouTube, just ask that if you want to get your questions answered, make sure you go to https://semanticmastery com./HDquestions. That is where we monitor for questions and you can ask them ahead of time and then you know if you can join us live if you can't we understand. You can always catch the replay on YouTube and see what the question or rather the answer was to your question. As far as the next step, the question we always get is you know, what should I do? You guys put on a lot of training, you've got a lot of videos, then you know, watch the videos course get the answers you need come to Hump Day Hangouts and then grab the Battle Plan. All right go to https://battleplan.semanticmastery.com you can find out a lot more about that there. And if you're ready to really take things up a notch whether you're got you to know digital marketing agency you want to start one your business owner that really wants to take things up to the next level. Go to https://mastermind.semanticmastery.com find out more about that there. And if you ever have any questions about what you can ping us you can ask about it in Hump Day Hangouts here and we'll be happy Of course to talk about that. If you're more of the done for you type and you want to get stuff done for you go to MGYB.co Great way to leverage it for clients or yourself your own projects. For premium done for you SEO and marketing services, stuff like links embedded syndication networks, our way is drive stacks, all sorts of other stuff as well. That's just the tip of the iceberg. There's more coming out. I think Rob is actually bringing on some beta testers today for a new service. And then, of course, subscribe on YouTube. Whether you're watching this live right now or you're catching on YouTube, hit that subscribe button, stay up to date with these and then all of the I'm going to be humble and say kick-ass content that we put out. I think you should definitely subscribe. So, other than that, you guys, is there anything else? I wanted to talk real quick about POFU Live, but is there anything else we need to tell people about?
Bradley: No, I'm good. No.
POFU Live 2019
Adam: All right. So real quick, I want to tell everyone. If you are interested in joining us in October, it's October 11, 12th and 13th. If you join the VIP event, which I highly recommend you do, we priced it so it makes sense. Go over to pofulive.com. We really want people who are interested in real hands-on learning as well as networking covering a wide range of material to join us this year in Denver for the second year in a row hopefully live. I'm not going to run it down. Go check it out at POFUlive.com and see if you think that this would be a good fit for you. Again, we're really looking for people who are definitely the action takers who want to meet others who are doing some kick-ass stuff and learning from not only us but each other as well as guest speakers. We've got Jeffrey Smith coming and we've also got Adam Benjamin, a copywriter coming. Rob will be joining us. And I'm going to force him to get up in front of people and say a few words but just the amount of networking, what you're going to learn from each other and what we're going to be able to share with you is going to be invaluable. Everyone we talked to last year, you know, really had a great time they learned a lot from it and learned a lot from each other. So just head over to pofulive.com check out the videos from the people who attended last year. I think they say it better than we ever possibly could. But on that note, does anybody want to add to that about POFU Live?
Hernan: Yeah, I wanted to add that one of the best things that POFU Live had, in my opinion, was the fact that we were older there and we were all networking with each other. And a lot of you know, this amount of businesses were burnt bond or were like created during POFU Live. And it happens right when you put together 20, 30, 50 people that are focused. You know, I know in making it happen better focus on getting better clients getting more clients that are focused on growing their own assets. It's like, you know, magic happens so and something else that I found out is that Yeah, I have a visitor here. So something I've got I found out is that. Yeah,
Bradley: I got so many jokes I could say right now. Yeah.
Hernan: So, um, what I'm gonna say I lost my train of thought No, but yeah, but the reality is that I, I've had the honor to work with super, super successful people. And one of the common traits that they have is that they network, right? They get together with other people, other successful people that push them to be better and push them and make them focus and whatnot. So I think that's one of the best things that POFU has to offer. So yeah, hope you guys be there.
Adam: And I just real quick want to add to this because this is my own personal bias. So for anyone out there who's a little bit like me, you know, I used to hear networking and think like MLM or you know people being you know, crappy and just, you know, rubbing elbows to meet people and stuff like that. And one that's not what we're about and two, that isn't what that means. And so I just bring this up because that was kind of my own thing several years back I avoided stuff I avoided going out to groups like this, and then now realize, wow, okay, like having a mastermind. Being a part of a group doing these events a couple of times a year, our own as well as going to other people. Just really helps accelerate things, you know, making those connections learning from people who know more than you and helping other people in the same fashion just really helps. It's not about
Bradley: What about all the pitching we're going to do from stage to make sure that everybody's buying all our shit. Yes, exactly. Non-Stop pitch fest. It's great now Just kidding. Yeah, no pitches. Now then. Obviously, you know, we have more training, but if you know you can ask us about that. Our speakers. Our guest speakers do not pitch. Yeah, it's about learning. Yeah, it's a training event.
Bradley: It is not a pitch fest. I've been to too many of those and various industries, but internet marketing. One of them where you go thinking it's going to be a weekend where you're going to get some training and it's like very very short on training but long on pitching, you know what I mean? And, and that's, you know, that's not our style so definitely, well alright guys, let's get into it before. We cut off the noise more talk. Let me grab the screen
Should You Get The Whole Syndication Networks Set Up First Before Building RYS Stacks?
Okay, it looks like Brian is up first he says I just bought syndication networks and RYS tax for three clients. First time using the service. I've been through syndication Academy so familiar, but wondering, should I get the syndication network setup in full first, so I can give all the properties to build the RYS stack. Yes. Short answer yes. And what are best practices for providing the best links, content, data, etc for getting syndication networks in RYS stack setup? These clients have websites GMB, some Web 2.0 properties, and content. I see the forms to fill out to get them going but just asking your advice to optimize the setup, and then how to self manage and add value afterward using the RYS instruct guide that comes with it. Thanks.
Okay, so yes, absolutely, I recommend getting the syndication network first, as we talked about in the Battle Plan. That is the process that you know, our step by step procedure is to start with the syndication network, that's always the first thing that we do. Once that has been delivered. Then you order that drive stack that way you can include your syndication network properties, as far as what to include in the orders. For syndication network, really, all you need is a logo, your primary URL, your money site URL, or if it's for a YouTube video, it'll be you know, our excuse me a YouTube channel, then it'll be for that but you want to provide an RSS feed to. Something else, a few people have asked recently that have the press advantage, their own subscription or that have been doing Press advantage, you know, press releases through MGYB, that when we set up an organization page for you, or if you have your own, like I said, your own subscription and you're managing your own accounts, then they also have an RSS feed. And that's something that you can include and have, you know, apple, it's created for your syndication network also. And that's something is very, very powerful, so that you can syndicate those press releases. So keep that in mind guys. That's a feature available in MGYB. You know, for the syndication networks, but definitely get those first provide the logo, the money site URL, just fill out the form and give it what it's asking for. As far as content you don't need any content. The content is going to come from your blog when you're posting or publishing content to your blog. It's going to get syndicated to the network. For your drive stacks, I'll let Marco talk on this briefly too. But for drive stacks, you don't need any content either. You just need basically your a handful of your money site keywords, your primary keywords product and or service keywords and then we do everything else. Marco, can you talk about that?
Marco: Yeah. Well with keywords, it depends on whether they order one of our keyword gigs first, right? Or if they're going to provide us with the keywords. So that's a depend on the scenario as with anything that depends right how much information you want in there. We do collect information, as you saw from the contact form. But I mean, our VAs are trained to go out and look for relevant content. Because when it comes to an RYS, a drive stack, and a Gsite, it doesn't matter. We actually want to mirror your money site. So whatever's on your money site, you want that on the drive stick to push relevance from driving and the Gsite over to your website. That's all we're concerned with. Sometimes, the Gsite will rank so we do try to make it as good look as good as possible. But I mean, I don't see anything that you necessarily have to do with the RYS stack except provide the info that we request or order it from us. And yes, by all means, submit your tier one branded as part of the URLs that you want to push relevance to, because that really helps. And then when you do link building, it really helps to have that spread throughout the drive stack.
Is It A Good Idea To Have 4 Pages On Your Website Dedicated To One City In A County?
Bradley: Very good. Next question is from Dave. He says, Is it a good idea to have four pages on your website dedicated to one city and a county. Then each page would be, for example, plumber plus city or 24-hour plumber plus city or emergency plumber plus city after our plumbers plus city, then repeat the same to with the next city or county? I'm going to say no, I would like to get everyone else's input as well. But I don't recommend that years ago. Yes, but now, I think you're better off optimizing one page because those are all very similar. So optimizing one page just has you know, separate basically content sections or header, you know, headings with that, where you can optimize for each one of those sections, you might have a paragraph or two about each one of those types of plumbing services on the same page. However, what I would recommend you do is create a category for that and create so essentially going to create a silo for that particular city. And then that way you can if you find that you need additional, which you likely will, you'll probably need some additional content to help to push that page right and yes, for you know, for SEO purposes, then if you have a category set up for that same city, you know, plumbing cert, you know, plumber, city, plumber, or what however you want to set up the category, you can publish blog posts within that category, like in other words, you can publish blog posting, put, place them in that category, and then use silo linking structure to be able to boost that page, if that makes sense. But instead of having four pages that would likely be thin on content or very close to being almost duplicate content for each page. I think you're better off just optimizing one longer page for all of those terms for that particular city, then creating a category for it. You can even redirect the category URL to that page itself. But that way, whenever you're publishing blog posts, you can place them into that category and then use the internal linking with proper, you know, siloed linking strategy to link back to that page and get a boost from it that way, especially when they're syndicating through syndication network. So Margaret would say you and how would you do it?
Marco: I 100% agree to have one page with all the information on it because it's all relevant. And it doesn't have to we used to target it that way. one page per keyword, but that's no longer necessary. So we give the bot all of the information on one page what I do also recommend to skip navigation links. And what that happens is that then it helps rank up divide up your content, so that you could actually rank with your skip navigation makes it your excerpt
For that, what that's navigation for that question. And this is especially true a frequently asked questions, but let me just try to stay on this subject here, skip navigation so that Google can pick out it what's relevant and what it will rank it. And it will sometimes and often pick out the question and answer or the service and then the explanation about the service and excerpt and actually put that in the SERPs since you've used skip navigation to guide the user to the best fit for the query. So yes, totally what you said plus, don't leave out skip navigation to guide the user experience.
Bradley: Yeah, you can go ahead Hernan
Hernan: No, no, yeah, I was about to say that with with with Google at this point in time, you don't need to, you can should like have more content and markup properly marketed properly. And you should be on a good spot because the same page could rank for it will run for hundreds and sometimes thousands of keywords, you know, so yeah, I totally agree.
Bradley: Yeah, with a skip links or the jump links, whatever you want to call them, you can actually link those, like from the blog posts, if you're doing blog posts for additional content to kind of give that category and page a push, you can actually link with those within the post directly to those hop links, which would go directly to that section on the page. So that's how you can optimize within the silo for that. So it's very, very powerful. And remember all that gets syndicated through syndication network, so
Okay, well, thanks for refreshing when I didn't ask you to.
Would Havinge A Related GMB Listing Helpful In Ranking A Local Lead Gen Site For Small And Less Competitive Location?
Alright, so the next question is from Gordon, what's up, Gordon? He says, Hey, guys, thank you very much, again for these extremely helpful hump days. It's really appreciated it. You're welcome. As always, Gordon, he says, I know you said previously that it is super difficult to rank your local niche. Though we've answered this multiple times. But let me finish reading it, I guess, local niche lead gen site organically because of the heavy presence of directory type sites on the first page of the Google search results. But if someone wanted to try rank a local lead gen site organically for a small, less competitive location. I was wondering how much of a site ranking factor having a relative GMB listing was, if at all, and whether you can actually just ignore setting one up and still rank without any increase in the degree of site ranking difficulty. Yeah, I mean, as I mentioned before, you can as you if you're in a, like a suburb area, for example. So out of the broader geographic term that most people would be optimizing for, right? So if you're targeting a geographic modifier or a local modifier, tight term, that is not very competitive at all, then yes, you stand a much better chance of ranking organically. And as we've said before, you know, you can do it without having a GMB week for a long time for Well, about a year steady. We pushed the GMBs very hard because we were, you know, so easy to get them and you could get them in each location that you wanted to rank but for what you're trying to do, I would say
I know you know, you're not gonna if you're not going to try to spam GMB into that, then yes, you can chat, you can just set up a, you know, a page on a site, for example, or in a standalone site for that particular area. I would and I'm sure Marco would agree, or everyone would agree that I think you're better off creating a brand. And then building authority through that particular brand domain that may cover multiple areas, even organically if even if you're not trying to rank with the GMB you know, in the map section. Because what happens is over time your site will grow will gain authority, right will accrue authority, which will make it easier over time to rank in new areas when you want to optimize for new locations, as opposed to setting up like individual sites for each location, which is kind of the GMB strategy. But we're talking about organic ranking now. So you really want to accrue that authority and it has a cumulative effect from all the other work
You're going to be doing so that each time and here's an example. You know, for a lot of the lead gen stuff that I do, I've created multiple subdomain WordPress sites for. So what happens is each new location would get a new subdomain. And then I would install a new WordPress site that was typically usually just a one-page website, well, maybe a couple of pages like contact form and things like that. But what would happen is after like the fifth or six sub domain, then each time I would add go into a new area and I'd add a new sub domain for new location, it would rank so much quicker than what it took to get the first few right, if that makes sense because it was benefiting from all the authority that accrued across the entire root domain as well as all of its what I call sibling subdomains. That makes sense. So you can accomplish that same thing whether using subdomains or not, you could be doing it just through a domain and with inner pages for that matter. So I mean, initially it may be a bit difficult but if you're starting with a low competition area,
Yeah, yeah, you stand a really good chance because a lot of the directory style sites are not going to be targeting on a more granular location level. So again, I say it is absolutely possible without a GMB. Guys input, please,
Marco: it's possible. But when you're talking about local and something that triggers a three-pack, something that triggers the map, you're going up against proximity, right. And so what you're trying to do is put so much power so much relevance and authority that you override, that that proximity factor that's triggering that map, you're trying to get your brand to be so related to the location and to the keyword set to the niche that it actually overrides proximity and creates a knowledge panel rather than the three-pack. Now, the problem that I run into time and again, if I'm going to push that much power, it's going to take a whole lot of money until it's a whole lot of money that most local people don't have to give you if, if you're doing clients, and it's a lot more money than I care to spend in a particular niche in, in, in a location in something that's location-specific unless it's it's a really high ticket item that I might be after that I know that that you know, if I'm doing dental, for example, I know that cosmetic dentistry or maybe a what you call it a facial reconstruction surgery, right and not just getting your face redone or whatever, but reconstruction surgery where they actually had to go in there and work on on the bone or whatever. That's a lot of money also. So that's worth my time. You have to weigh how much you can make from it from and what you'll have to spend to be able to make that and how much time this is all going to require. overriding that proximity factor is not a joke, it can be done but you have to override that you have to somehow overcome that. Because what Google is going to push to that person looking at that particular IP, is something related to that IP. And how do you overcome that?
Hernan: Yeah, I just want to add real quick. I love what Marsha said, the fact that when you're approaching this type of, of whether you're working for a client or you're launching your own project, which you very well do. The reality that you need to it's like, it's like any investment, right? There's the risk-reward ratio or you know, the money and the time that you need to put in a project before it becomes profitable. And sometimes, you know, we, we want to, like, we want to send a nuke or we want to nuke the entire search engine and we spend a lot of money and we spend a lot of time for a project that might not be profitable. So if you're going after injury attorney, if you're going And after, like, that's what Marco was saying and come because of medic dentistry, right? Those are niches that might require you to have a nuke, right to nuke it down like to actually go all in and it might take you maybe a year to see results, right. But then when you're going after some other niches where the cash flow is not there, or maybe, you know, the money's not there, that's why I like to I like to work with high ticket potential clients or high ticket items like pool installation or pond installation, landscaping, you know, high high ticket type stuff that you know, will make sense when it comes to using these type of techniques that Marco was saying, which you know, do take time and money. So I love that.
Bradley: Anyone else?
Right. So Gordon comes up again with By the way, I recently read an article that said that the reason that the local directory sites take up a large percentage of any particular local Google search result is that not 95% of the local businesses in that area have such low SEO signals that Google deems it more appropriate to rank the directories ahead of them. The article said that such situations were actually indicative of it being easier for you to rank a website for that particular niche and location. Can this be? Can this theory be at all possible and have any merit whatsoever? Well, you know, I'm again, it's going to vary it's going to depend on the query and the location because I can tell you for a fact knowing that I because I've battled in local space for a long, long time, that that is not the case for a lot of there is that are more competitive. It The reason that the directories ranked so well, is because they spend a lot of effort to get them to rank and they're, they're benefiting off their inherent authority from being a large authoritative site, which is what we're talking about in the previous question, which is why we record you know, recommend that you're going to build you know, a brand that will start to gain or crew authority for that very reason.
So my point is like, and I always use this example, but like Fairfax, Virginia, like plumber Fairfax, for example. That's the one that I've shown multiple times these Hump Day Hangouts. And it shows that there are only two or three brands in the search results for that keyword. The rest are all directory pages. And it's not because those brands aren't spending a shit ton of money on SEO, trust me, they are. And it's, it's not that those that there are not other people competing. And that's why all of you know, Yelp and home advisor and Angie's List and all of them are ranking. It's because those directories have put, you know, put forth a lot of effort to show up there because they know there's a lot of traffic, so I'm calling that bullshit again, or I should say I should qualify that with it depends on the area. If you're talking about a lower competition where there's not a lot of people competing for particular keywords Plus, you know, location modifier, the location that you're targeting I mean, then yeah, that very well could be that the directories are just ranking there because there are not very many people competing. But in, the more the more competitive areas, which is, you know, you can usually just, and I don't usually recommend using the Google AdWords or ads Keyword Planner Tool for SEO research, however, you can determine where people are competing by looking at the search query numbers, the search, you know, search volume numbers within the Google ads, Keyword Planner, because people that are bidding for keywords and paying for AdWords that you know, you'll see that in the keyword planner, because you'll see what their average cost per click is, you know, and you'll see high numbers and things like that, which is also high volume, high numbers as far as the cost per click, but also perhaps high numbers in search volume, which means there's demand there, and there are people competing in that space, both for ad space or ad exposure as well as for SEO.
So you can use that data to determine which areas are if you go look in the keyword planner, for example, for, you know, plumber plus a location, and it shows very little or no search volume, and which means there's probably nobody bidding on keywords there, then yes, that's an area you could probably write for fairly easily with organic SEO, because it means it's not very competitive. But if you go look at like plumber Fairfax, for example, Fairfax VA, or Virginia or something like that, you know, Fairfax plumber, something like that any one of the variations thereof, you'll see that it's got high search volume, and it's got high cost per click numbers, values, high cost per click values, and that's because it's a very competitive area. So again, those directory sites know that and that's why there are working on, you know, actively or proactively working on ranking on that first page of Google because they know they'll get a lot of traffic from it. Any other comments on that, guys? Marco. I know how you love articles about SEO.
Marco: Oh dude, how did they get that 95% plus number? Did they go? Did they go to every local niche and go through every possible keyword in the niche? And how did they measure whether it would be easy or difficult? Did they try to actually rank in it because we do go after very difficult competitive niches in the competitive very area? Can you type in something that you've not logged in please a plumber in DC or DC plumber?
Because we went after that two years ago when we were right around this time, as a matter of fact, a little bit before when we were doing RYS Academy Reloaded. And we're like, man, we're in the three-pack number one plumber in DC number two, and then if this was two years ago, Yeah, nothing has been done in two years. And it clearly doesn't work. No, no, it doesn't work. That doesn't work. But you'll see that the G site is ranking in there and plumber in DC organically. There's three of those that you mentioned. Right? What do you call it? The directory type sites and then some under it are also
Bradley: Yelp, Angie's List and home advisor are the three number one or get the first three organic listings guys. Do you think it's because nobody's competing for plumber DC for DC plumber keywords or do you think it's because they're highly authoritative and they're actively trying to rank organically here? Think about it. You know, that's my point. You know, Marco is talking about how using RYS tactics have been able to get this brand, which you know, to rank as well both are well in the maps pack, but just organically down here to sites, you know that the branded domain as well as the Google site but that's what I'm saying the top three are actually those directory style sites and it's not because this is not competitive. Does that make sense? Yeah,
Hernan: we should we should rename we should name RYS Academy, the Freedom Tool or something like that because if you think about it like Yelp, Angie's List and home advisor they're all have their own marketing team those are like teams of people you know I'm probably they have two or three people dedicated to SEO alone and big budget. Yeah, what big fucking budget so they're spending millions of dollars every year not only in advertising but also in SEO. I know I know this because I witness how people you know, they will hire like two or three in house SEOs working eight hours every day. And then you go in with a like 100 times lower budget 100 times less the number of people right because it's usually your own with a BA and then you sneak in under those three behemoths of a website, so that's that's one thing that RYS Academy should be renamed to the freedom to or whatever, you know,
Hernan: This cost is this test was 500 bucks. Yeah, it was a test. And there were named work to you know, that doesn't work by the way that they'll tell you that that RYS drive stacks don't work. But anyway, I just wanted to show that that you have to push that kind of power to beat these people. I'd be wary of anyone pushing that those kinds of numbers unless they back them up with the test that they did. And I'd be careful going into a non-competitive area. If you're planning to make a whole lot of money or just try to rank in a whole lot of low competition area so that you can get a few leads coming in. If these people aren't investing in these low competition areas, it's likely because there's very little money to be made in there, but you can still make money by outranking them in these less competitive areas except you do a whole lot of them so that it makes sense to whatever it is that you're trying to do whether it provides leads for the client, or sell the lead yourself. Yeah.
Does Having Multiple Syndication Networks, Drive Stacks And GSite Enough To Get Decent Trust Flow And Domain Authority In Ranking For National Keywords?
Alright, so Mark earlier you had posted this link to this question here. So I'm going to just hand this one over to you. Yeah, this question always comes up. And I just wanted to answer it's a new person, I understand that you guys also come in from other groups where they're still using these metrics. And he says that he's trying to rank for national keywords while ordering multiple syndication networks, as well as drive stacks plus Gsite be good enough to give me decent trust flow and domain authority. Oh, well, I have to use other link building tactics. here's the deal, why I wanted to ask you this. I can't tell you whether it's going to give you trust flow and domain authority nor do I care whether it gives me trust flow and domain authority because I can push what I call ART and the art of art, which is activity, relevance, trust, and authority into my stream, as you just saw in DC plumber, and people are doing this nationally with affiliates with all kinds of different projects. And we're doing this also with what Bradley is not teaching and what he's in. We're going to push a national brand into this and take some take that guy on that's dominating the space. Now, my point in answering this is I don't care trust flow is a Majestic metric domain authority is a Moz metric. Domain rank, I think it's Ahref. None of them know.
Okay, we know there are over 200 ranking factors. We don't know how they're weighted. We don't know how much importance Google gives to each one. So that the final piece of the puzzle is your ranking score. It's the ranking score algorithm and it's the ranking score panel. That's what you're after. That's the Holy Grail. Nobody can approximate that. Because nobody knows the weight that each one has. What we can do is pushed, as I call it the ART of art. And yes, I'm taking from Sun Tzu and the Art of War, of course, but activity, relevance, trust, and authority so that I become so trusted and so authoritative in the niche that Rank Brain is forced to find a place for me in the rankings. That's how we do it. That's the way that we do SEO. It's not the only way. But it's one of the correct ways to push away that kind of beat people up and move them out of the way in the rankings. It's to me, it's the only way it's either that or compete with the million-dollar companies and unless you have million-dollar pockets, you can forget it. You can go and do it that way. Look for million-dollar pockets or do it our way which is pushing the ART of ART. So I hope that answers your question fully. And if it doesn't, please come back to the Facebook group. And we can go further into this. Because I this I find this really interesting. And we try to push people away from third party metrics that are simply selling their metric. And it doesn't really apply in most. Yeah, it has to be really high in order for it to make a difference in these highly competitive spaces.
Hernan: Yeah, yeah. Remember how we remember we, we had some case studies of manipulating, manipulate and she say, the main authority like big-time with thousands of thousands of top domains, and trust flow so was easily manipulated. It didn't correlate though, to the traffic or the visitors that those websites have. Because when you so for instance, the traffic and the domain authority school of thought comes from buying PBNs, right and if that was the case then would you would be buying websites with a lot of traffic, but usually you would, right you will buy a domain just because of their metrics, which is fine, right? It's a school of thought. But we went, we were able to manipulate we took, I don't know, domain authority up to 90, and trust flow up to 70 and 80 using like safe links and all that shit. And I remember that you know, it was pretty easy to manipulate and but it didn't correlate with sales, with visitors heads and sales, which is what we're going after. So, I think that that makes a lot of sense. And also, if you guys wanna if you guys want to join the Facebook group, it's free. It's called. If you go to if you go to facebook.com and if you search for SEO and Marketing by Semantic Mastery, you will be able to join the group you should need to answer a couple of questions and then you will be able to join the group free.
Is Local SEO Dead?
Alright, so next one. Let's see this is a good question. said just from Jason. He says, Hey guys loving your Hangouts. Thanks so much, but I'm a bit worried is local SEO dead now? In the previous hump days you said to stay out of the GMB and even clients GMBs are too risky to edit now and that organic rankings are mostly just all directory sites now. So if we can't confidently approach a client and offer an offer to edit and optimize GMB to rank it and can't rank your own site, either, because it's only directory sites ranking, what is there left to do? What are we supposed to sell them just PPC services? If so, can the Battle Plan help me with that? Thanks. Okay. So, unfortunately, I guess what I said the other day was taken a bit out of context when I said that because what I mean in part it was or maybe it was misunderstood, or maybe I said it wrong. Okay. But to clarify, no local SEO is not dead. Not at all. Far from it. But what I'm saying what I was saying was Yes, right now GMBs are a bit risky to optimize, to do anything on page with even valid businesses are getting you know
getting chopped or suspended by Google because of like valid actual valid changes. So I just say, you know, be wary of that. Be aware that that could potentially can happen. And it sucks because there's not much that you can do about it, except file a reconsideration or reinstatement request and wait until Google finally gets around to looking at it. And hopefully they'll reinstate it. It took several weeks for one of my clients that got suspended for no apparent reason. And it took like three weeks. So I'm just saying just be careful with that. As far as ranking organically again, I'm not saying you can't do that. What I'm saying is that it's difficult to do and it can be depending on the area, like what we were just talking about in the previous question, but for Gordon, was if it's a lower competition area, you can generally get fairly good, organic ranking results without a whole lot of work. It's the more competitive areas that are going to take a little bit of time and the site itself is going to have to accrue some authority typically before you're able to get any significant traction and organic rankings for that. But it can be done and it can be done with really good on page, like site structure number one on-page SEO, you can like you can significantly shortcut the time that it takes and the effort that it takes to rank organically if you have proper site structure and proper on-page SEO. Right. And there's something that we talked about a lot, the best on-page site structure and on-page SEO training that we are aware of and all of my partners will agree is Jeffrey Smith, SEO Bootcamp, which you can get it https://www.semanticmastery.com/seobootcamp for half price. And I'm only saying that because it really is hands down the best on-page training we've ever seen. Jeffrey Smith, what he's able to do with just on-page and the way that he structures his sites is absolutely incredible. He can outrank authoritative sites with little to no backlinks at all because of the way that he structures the sites now. It's a lengthy process to set up sites that way
Once you learn how to do it, you can streamline it, but it's something that I would recommend doing. So have I gone to all my clients and said, No, you know, I can't offer you SEO Services anymore? No, it's not that at all. But what I have found recently, especially, is to offer a more holistic approach like a more overarching marketing approach than just SEO. Right. And you know, guys, we, we've, we've talked about, it should be common knowledge now that you don't want to put all of your eggs in one basket, right? So you don't want to rely entirely on Google for leads. So you're better off in my opinion, right now offering SEO Yes. And organic SEO is certainly something that you can offer but you also want to work into it if possible, as a marketing consultant or professional, right. You want to be able to provide additional services that are going to help the business whether you do them yourself I don't recommend Are you build a team that does them for you, or you outsource them to third party vendors?
You can still provide these and kind of manage the work like act as the conductor, right, of all of the different pieces that you're managing for a marketing campaign for a business, which could be SEO, content marketing, which is really part of SEO anyways, inbound PR, right? So that's like getting a public relations to work out there that includes press releases, interviews, articles written like, you know, not not like spammy SEO articles, but like, you know, news articles written which again, can be press releases, but getting maybe, you know, interviews done on podcast, things like that. Those are all considered inbound PR. PPC, absolutely Pay Per Click, remarketing, right video stuff, all these things that direct mail, believe it or not, I started doing direct mail for one of my newer businesses. I've been doing a lot of it in the last couple of months actually. And direct mail, believe it or not, has a significant effect on your digital presence, which I never would have put those two together over the last several years because I've been entirely a digital marketer for many years now. But now I'm seeing the actual benefits of being able to provide or incorporate direct mail and other types of online, or excuse me offline marketing into an overall marketing campaign, because it will have an effect through what we call social engineering on on an online presence, because if people see a brand name outside of digital right outside of Google, for example, if they see it on in direct mail, or if they see it on maybe published in places that they're reading and low around their local town or something, they may go to Google, it's likely that they'll go to Google and search for that brand name. And that is a huge ranking signal guys. That's called a navigational search query. A brand search is a huge SEO signal, right because it creates it signifies that the brand is got is is is popular, it was gaining popularity. And so Google loves that and will actually start to give or promote a brand in the search results because people are going and searching for that brand name. And so it's, it's very interesting. But what I'm saying is, instead of just focusing like on SEO, for example, try to think of more of a holistic approach. And that's part of what my what I'm going to be talking about it at POFU Live this year is about how I'm seeing in one of my own businesses now how having a more holistic approach, as I call it, to marketing has an effect all across the board, including digital and SEO for that matter. So what do you guys think?
Hernan: I love that I actually love that. Actually, you know, if you're running radio ads, like who, who the fuck, listen to the radio, right? But if you're running radio ads that can also help your digital presence because it's the same thing, right? And then if you're doing remarketing now, the reality is that I think that I mentioned that last time they hang out the fact that people need more and more touching points to make a transaction right? And the touching points are all over the place. They're not only on their computer, but they're also on their mobile phones, and they're on their email and on social media and then on Google and search engines, and then, you know, banners and so it's like, the more holistic you can be for your client, you become a local marketing expert, not a local SEO expert, right? It's like saying, Well, I'm a local Facebook ads guy. Well, what happens if Facebook changes the rule of engagement? Right, you're fucked. So I definitely do agree with Bradley in terms of being more holistic, because that will not only give you more ease in terms of how you can approach a project and give the guy results, but also will make you more valuable, which translates into that you can charge more money because you're giving much more value to the businesses that you're working with. So the more toolbox you can dominate and master and you can have them on your tool belt, the better. It's like, you know, you become a more well-rounded marketer or expert in the field. So you can effectively charge more money at the end of the day. So that's pretty cool.
Marco: Everything in our Battle Plan still applies whether local or nonlocal. It's just a matter of how you apply syndication networks as far as your entity, your RYS plus drive stack, then your press releases then embeds and then link runs link building into embeds and press releases, drive stack plus GSite being your SEO shield and your filter and your power up to whatever it is that you're doing wherever that juices going. It goes through that drive stack that g site to amplify the power. And RYS guys come on two years ago, we haven't done anything to DC plumber, and it's still right there dominating the three-pack.
Bradley: So much more needs to be said, SEO. Yeah, SEO Virginia's and a four years boom. And that's a word good. That was showing that right there, May 16, 2015, is when I did it, and you can see it still. Boom, you know, so many versions of that, like SEO agency and the same thing I've met, my budget was five hours of time. That was it. Like there was no money put into that at all. It was five hours of my time to put that and it's ugly. It's awful because it was the very first drive stack I ever built, which I don't build them now. Look, it's even got a broken iframe from a Google Plus post that used to be there. And it's not where you know, and it's a shitty spun content. I mean, it's awful guys, but it's still ranked number one. And it's, you know, all the other SEO agencies in Virginia are below it and have been for what
Hernan: you have like three or four spots in there because you have the bradleybenner.wordpress.com which is you know, syndication networks, the network as well. URL and then bookmark
Bradley: Yeah, I'm having the same thing. And I'm on a different IP. So and what's crazy is this site guy is a one-page site. There's no blog on this. There's really no content on this site. It's just a one-page site. And it's just it's a benefited from the authority from the drive stack. And that's basically it. So again, it's, you know, you could, that if you were to look at my SEO metrics on any of these, you'll see that they all suck according to third party metrics. But the proof is in the results, guys, you know, so,
Alright, moving on. Because we're gonna we're gonna run out of time here and there are a couple of other questions I'd like to get to hope.
How Do You Rank YouTube Videos In Google SERPs?
Okay, so the next one is sky blue says I'm finding it easy to rank videos on YouTube with CTR software, and producing high-quality videos, but I've been struggling for the past year to Rank YouTube videos and Google search. I've used RYS stacks, embed networks and other link building tools, which normally would have got my videos ranked, but I'm not seeing much of a positive effect using these same strategies in Google anymore. Any tips on what you find currently working for ranking videos in Google? Yes. And I've said this some dozen at least a dozen times, if not many times more than that. And we've even done training on it. I, you know, again, I can't assume that you've seen all of that, but YouTube, or buying real traffic to the video, which you can do through Google ads, that is, you know, do all of the SEO things that you've been doing, there's no question. Also, make sure your siloed like if you're if you're having a particular video or keyword that you're having a hard time ranking in Google search, again, use the YouTube silo method to and create just like you would be trying to rank a web, a web page or you know, or for a keyword using a website, you know, you take that broader keyword and then you find supporting type keywords and create additional content with long-tail keywords. And then you create that internal linking structure that links back up to that page so that each one of those becomes another potential like, you know, piece of content that can you can build links to which will and you can push your direct the link equity back up to the top-level page, the one that you're trying to rank well, you do the same thing with the YouTube silo. Right? So do all of those SEO things that you're talking about, make sure you're also using the YouTube silo structure, which is essentially using playlists. But then also by real traffic, guys, you know, if you're getting great results using CTR software, click-through rate, click what I CT Spam, right-click through spam software or there, there are also CT spam, you know, groups where you know, things like that, that's fine. That's great that it's helping you in YouTube. But if you want to rank more on better on Google, by direct traffic signals you can get, you can buy relevant and targeted traffic directly from Google, right from their Google Ads platform. And it works really, really well especially if you're doing all of the SEO stuff and on top of it, right. You know, and by the way, there are some keywords that Google just does not like to rank videos for. Just Just know that I know because sometimes I've seen struggle really hard to get anything to rank and in once I do get it to rank, it doesn't last on page one, it gets pushed to page two very quickly. And it's just one in sometimes you discover those kinds of keywords that just don't want to rank videos. or Google doesn't want to rank videos on page one for. However, for a lot of this stuff, like I said, if you buy real traffic signals, right from a targeted and relevant audience, which you can do through Google ads for very inexpensive, right, so again, if it's local stuff, you can set your geographic targeting to you know, a radius or within a specific zip code or a specific County, for example. And that way, all of the views that it starts to accrue are from IPs within a specific geographic region, which will help it to rank for a local type of keyword. But it doesn't have to just end it that right. You can also do audience targeting or what we found to work really, really well is what they call in market or life event audience target targeting because those are highly relevant. Viewers in Google knows that guys if you're buying traffic from a particular interest bucket or audience type bucket from Google. In other words, Google has identified people that have, you know, using Google products that are in the market for a particular product or service, right? That means they are actively seeking that type of product or service. They're doing recent searches. They're consuming content. They're engaging with content and videos and things like that around that particular topic, product or service. Right? So Google knows that and it puts them in this bucket that you can access and you can, you can buy traffic signals from that particular bucket. You can tell Google Okay, look, I want you to show my video to these people because you Google are telling me that they're interested in this product and or service. So now when, when they view that video as an ad, now it's it's registering as a view from a relevant audience. So as Marco just talked about art activity, relevancy, trusted authority, now you're getting two of those signals.
Right off the bat, you're getting the activity signal from the view. And you're getting the relevance because it's from a known audience within Google that is that Google knows and told you were interested in that product or service or topic, whatever.
Marco: Yeah, we talked about this in way more detail in our mastermind. Correct. So I mean, if you really want to get deep into this, I suggest that you come and join our mastermind because that's where everything happened. That's where we go really into detail. And plus, you'll get the training, the ads training on top of that. So it's just the place to be is at the Semantic Mastery Mastermind.
Bradley: So we're going to move on but that's I would recommend doing that the Ctr the click-through steps, bam software in the groups and stuff can help to a degree. But if you really want to get better, the best results or if you're in a really competitive type of keyword, then you know buying real engagement signals from a from real, relevant traffic. That can also by the way, potentially convert take whatever conversion action you want them to do they could become leads or prot, you know purchasers of a product or whatever the case may be. So it makes sense to do it and it's very inexpensive to do you can you can accomplish it with a small budget.
Should You Be Concerned With Exact Match Anchors From GSite And RYS To Money Site?
Okay, uh, let's see if we can try to get through the next two very quickly you do you need to be concerned with exact match anchors from Gsite, RYS to money site or should we do exact match anchors? That's for you, Marco.
Marco: Yeah, that's a question for RYS group isn't it? If you're in there you and it's it's in the training everything that you've just asked us in the training to get it from there or when you get them done for you, sir? done. It's done for you. You don't even have to worry about whether you do exact match anchors or how it's linked. But what about done for you drive stack? What about somebody ordering and done for you drive stack would you get a match? Now get the deep keyword research. That's what I would recommend. Get the deep keyword research from MGYB. And we will take that. And that's how we push all of the relevance through all of those related keywords that we get, which is thousands of keywords from our deeper keyword research.
What Are Your Thoughts On John Mueller's Statement About Google Ignoring rel=”nofollow” For Links?
Okay, last question, guys. It looks like we're going to miss Ernest. But what I'd like to get this one he says, because I know Marco, I knew this would set mark off. He actually talked about this, and I think it was our mastermind, just today, actually. But he says I gotta ask, What is your take on John Mueller from Google stating that Google ignores rel=”nofollow” for links? This is confusing and would certainly be contrary to everything website developers and SEOs have been doing for years. That's, yeah, sorry about that. That's not what he said.
Okay, is that no, no, that's not what he said. It's misleading because that's not what he said. And what Search Engine Journal says. He said, is that what he said? So please pay attention to what the guy said, it's definitely not the case that you have any kind of ranking advantage by marking all outgoing links, nofollow. That's what he said. And I called bullshit on what he said because I know for a fact, and it's tested and proven that sculpting this shit, right? works. You just have to do it. Right. How do you do it? Right again, that took place in our mastermind. It's been an ongoing discussion. For what about a month and a half since two months maybe? Since I since I revealed that again, you know what's working before it's working now, in our mastermind, and I told him, this is how you do it now. Don't do what we used to do. And we went through the whole discussion. Somebody actually took the time to call me on it. And they went and they applied it to one of their websites one something that they're working so immediate results. So I call bullshit on John Mueller. Plain and simple. tested and proven. Thank you.
Which Keyword DFY Service Should Be Purchased In The RYS Order In MGYB?
Bradley: All right, we got about a minute it says which keyword done for your service should be purchased to be sent in with your RYS order. And that's what you just said the deep one correct?
Marco: if you want the most effective if you want to have like like everything that's available under the sun and then some get our deep keyword research content as we go in there for almost three days and pull up but
Bradley: Let me jump on that for just a minute. what's crazy is if you do that if you get the deep keyword research, spend the money on that and then use that or submit that with your drive stack order and we use all those keywords to build it build out the drive stack, watch your money site if you haven't connected to search console, watch the impression count from you know take a screenshot before you order the drive stack and then after the drive stack and and you know like I said it takes a few weeks but what you will see as month over month you'll see your impressions go for number of keywords that your site your money, psychotics over four will significantly increase month over month. And it's crazy because Google will start to recognize your domain your site for a lot of these additional keywords. It's crazy. So and that's something that I love to do with clients guys, I take screenshots when we start on I start a new project for clients, or for a new client, for example. And then one of the first things we do is order drive stacks and you know, hammer with links, but with all the keywords every single month, I can show that their impression counts are going up, you know, for from, and I explained to them that that means that their site is being discovered for more and more different keywords. And it's a great way to get, you know, a known for a lot that adds that additional relevancy is what I'm trying to say.
Marco: Yeah, it can be overwhelming when you get that spreadsheet with all of those tabs, right with all of those sheets and all of that information. But we do filter it, we do get rid of the duplicates, we put it into three silos for you. You can divide it into however many silos you want because the are other market-level keywords are categories and subcategories that can be applied from that. So it's up to you what you do. But if you just apply those three silos as we give them to you, not only to the drive sec, but to the website, and how we show that it should be done, you'll see significant, as Bradley said, you will see significant increases in everything that you're doing, because of all of the relevance that we don't usually add to it.
All right, 5:01, one more minute behind but looks like we got all the questions. So thanks, everybody for being here. We will see you guys next week. Thanks, guys. Alright, man. Bye, everybody.