Should You Rename A GMB Listing Named After Its Domain To A Proper Business Name?

By April


In the 245th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if should you rename a GMB listing named after its domain to a proper business name.

The exact question was:

I have a client, let's call him John Smith. He has recently launched a local coaching business and he is marketing it on his new website https://www.johnsmith,com. He asked me to do his SEO with press releases only. He also has created a GMB listing where he has named his business as “”””. So his NAP looks something like this: 123 Street Name City Name, AB 12345 Phone (123) 456-7890 My question is this: Will Google recognize his GMB business name,, when I am doing citations in the press releases? Or should I ask the client to rename the business to John Smith Coaching or something like that?

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